Spanning the Globe from Wilkes-Barre to the UK

27 Feb 2026 · 55 min · 30 chapters

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In short

Podcast Summary: LUNCH! with Shelley - Episode: Spanning the Globe from Wilkes-Barre to the UK

Episode Overview In this episode of "LUNCH! with Shelley," host Shelley engages in a lively conversation with Gerry Gunster, a strategic mind in issue advocacy and the founder of Gunster Worldwide. Known for his pivotal role in the Brexit campaign, Gerry shares his journey from growing up in Wilkes-Barre, Pennsylvania, to becoming a key player in international politics.

Key Participants

  • Shelley: Host of the podcast, known for her engaging and authentic conversations.
  • Gerry Gunster: Founder and CEO of Gunster Worldwide, recognized for his expertise in referendum politics and his work on Brexit. A lifelong friend of Shelley from Wilkes-Barre.

Episode Highlights

Gerry's Background

  • Early Career: Gerry began his career as an advisor for U.S. Congress members, including Paul Kanjorski and Jim Corder, before transitioning into consulting.
  • Move to D.C.: His journey to Washington, D.C. began with a Washington semester at Drew University, allowing him to connect with local congressmen.
  • California Experience: A significant career shift took him to Southern California, where he worked on a successful referendum for Indian gaming, marking the beginning of his focus on referendum politics.

The Brexit Campaign

  • Introduction to Brexit: Gerry's entry into the Brexit campaign began when he was approached by Leave.eu, a group advocating for the UK's exit from the EU.
  • Campaign Strategy: He emphasized the importance of understanding public sentiment through research, leading to the realization that many voters were dissatisfied with the government's direction and looking for someone to blame.
  • Key Messages: The campaign centered around sovereignty and control, with a focus on the bureaucratic issues associated with Brussels.

Personal Anecdotes

  • Meeting Nigel Farage: Gerry recounts his first interaction with Nigel Farage, who was in the audience during Gerry's initial presentation for the Leave campaign.
  • Campaign Experience: The 45-day campaign period before the Brexit vote was intense, allowing Gerry to strategize and implement effective messaging rapidly.
  • Victory and Fallout: The emotional highs of winning the Brexit vote were tempered by subsequent challenges, including unfounded allegations of foreign influence and the extensive scrutiny of campaign financing.

Reflections on Political Landscape

  • Current Political Climate in the UK: Gerry discusses the potential future of the UK's political landscape, including the possibility of a leadership change in the Labour Party and the rise of the Reform Party.
  • Cultural Insights: He shares his perspective on raising children in D.C. compared to Wilkes-Barre, emphasizing the need for urban youth to understand diverse political views.

Fun and Personal Touches

  • Harvey's Lake: Gerry fondly recalls his family's connection to Harvey's Lake, highlighting its unique community and calm environment compared to urban life.
  • Culinary Interests: The episode wraps up with a light-hearted discussion about favorite meals and ideal dining experiences, particularly in Rome.

Key Takeaways

  • Adapting to Change: Gerry's career trajectory illustrates the importance of adaptability in a rapidly changing political environment.
  • Research in Advocacy: The necessity of data-driven strategies in advocacy campaigns was a recurring theme, highlighting the fine line between successful messaging and public perception.
  • Human Connection: The theme of personal connections and community is woven throughout the episode, showcasing the importance of relationships in both personal and professional spheres.

Final Thoughts In this engaging episode, Gerry Gunster provides valuable insights into the world of referendum politics, the intricacies of the Brexit campaign, and the personal experiences that shaped his journey. The conversation serves as both an informative and entertaining exploration of how individual stories intersect with broader political narratives.

For more episodes of "LUNCH! with Shelley," visit [lunchwithshelley.com](http://www.lunchwithshelley.com/) or find the podcast on your favorite platform.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Jerry Gunster's Background

0:45 to 2:30

Discussion about Jerry's impressive career and experiences.

“He is particularly well known for his successful work on Brexit in the UK and is often referred to as the Nigel Whisperer, Of course, referencing his close relationship with Nigel Farage.”

Journey from Drew University to D.C.

2:30 to 4:50

Jerry shares how he transitioned from college to working in Washington D.C.

“And that last piece is probably the most important, right?”

Working with Congress

4:50 to 6:30

Insights into Jerry's experiences working for Congress and political issues.

“I really enjoyed working with Barletta as well.”

California and Indian Gaming

6:30 to 8:10

Jerry explains his move to California and involvement in Indian gaming referendums.

“They were doing high states bingo on the reservation, what they call Class 2 gaming.”

Political Campaigns and Referendums

8:10 to 9:50

Jerry discusses the excitement and challenges of running political campaigns.

“You know what I'm also super admiring is that I, right out of school, I got into politics, too.”

Personal Life: Marriage and Family

9:50 to 11:50

Exploration of Jerry's personal life, marriage, and family dynamics.

“The owner was at that time, it was CSX, was a rail company that owned the Greenbrier.”

Raising Kids in D.C. vs Wilkes-Barre

11:50 to 14:00

Discussion on the differences in raising children in D.C. compared to Wilkes-Barre.

“And the Arkansas Indians didn't want to go to Pennsylvania.”

Raising Kids in D.C. vs. Wilkes-Barre

14:00 to 14:48

Explore the differences in raising children in D.C. compared to Wilkes-Barre.

“I mean, you know the passion that Philadelphia Eagles fans have.”

Community Ties and Urban Life

14:49 to 17:18

Discuss the sense of community in D.C. and connections to Wilkes-Barre.

“But how do you feel about raising your kids in D.C.”

Harvey's Lake: A Unique Escape

17:19 to 19:26

Delve into what makes Harvey's Lake special and its significance to the guests.

“all of us are a clan, you know, regardless.”
Show all 30 chapters

Dining and Local Cuisine at the Lake

19:27 to 21:42

A light-hearted discussion about the dining scene and local food favorites.

“Are you guys not trying to disclose some things on the podcast?”

The Legacy of Harry and Louise

21:43 to 23:44

Learn about the impact of iconic characters from a historical public affairs campaign.

“And then were you doing UK stuff while you were at Goddard Closet?”

Building a Career in Public Affairs

23:45 to 26:58

Insights into navigating a career in public affairs and the importance of research.

“And I actually own all the rights to Harry and Louise for what it's worth.”

Engagement with Brexit Campaigns

26:59 to 28:01

Understand the dynamics of Brexit campaigns and personal experiences in the UK.

“So tell everyone about the beginning of your UK relationship and the first time you met Nigel.”

The Referendum Discussion

28:01 to 28:32

Learn about the history of referendums in the UK and the motivations behind Brexit.

“And I talked to them about it, and they said, well, we haven't had a referendum since 1979 when we entered what was then like the European Council or something like that.”

Getting Involved with Leave.eu

28:33 to 29:50

Discover how the guest became involved with the Leave.eu campaign and his initial experiences.

“who felt like their country was not going to move forward if they were aligned with Brussels.”

Facing Political Giants

29:51 to 31:41

Explore the challenges of going against prominent political figures like David Cameron and Jim Messina.

“Jim was Barack Obama's campaign director.”

Research Insights and Aha Moments

31:42 to 32:48

Learn about the critical research insights that shaped the Leave campaign's messaging.

“These are serious political consultants and elected officials who were going to vote to remain were telling me there's a possibility.”

The UK’s Historical Context

32:49 to 34:09

Understand the historical context of immigration and sovereignty in the UK's decision to leave the EU.

“Which, by the way, is typical of what you do as a holster.”

Campaign Dynamics in the UK

34:10 to 36:29

Delve into the unique campaign dynamics and timelines leading up to the Brexit vote.

“I mean, I've always very much respected the U.K.”

The Night of the Election

36:30 to 37:58

Experience the atmosphere and events surrounding the night of the Brexit election.

“And then he got enough pressure to say, all right, I'm going to win this thing now.”

A Disconnected Morning After

37:59 to 39:28

Reflect on the guest's surreal experience the morning after the Brexit victory without a phone.

“So I'm loading up my computer trying to text messages.”

Media Reactions and Misunderstandings

39:29 to 40:59

Examine the media's portrayal of the Brexit vote and the misconceptions surrounding it.

“and David Cameron comes on the air about 8 a.m.”

Clarity of the Ballot Measure

41:00 to 42:00

Discuss the straightforwardness of the Brexit ballot measure and its implications.

“Not necessarily all of London, but like the blue collar, if you will.”

Funding Controversy: The Brexit Connection

42:00 to 43:32

Explore the complications around funding inquiries related to Brexit and Russian influence.

“I mean, I've literally studied these 17 words and I've said to my friends and my students, I'm sorry, but this was as clear as crystal.”

The Political Landscape of the UK

43:32 to 45:24

Understand the intricacies of the UK parliamentary system and its current challenges.

“and testify in front of the Ethics Commission, which they said he's a U.S.”

Prince Andrew and Political Fallout

45:24 to 49:49

Discuss Prince Andrew's misconduct allegations and their implications for UK governance.

“First of all, we have to remember that the UK system is parliamentary, which means the following.”

Nigel Farage's Role in Current Politics

49:49 to 50:36

Examine Nigel Farage's influence in UK politics and potential future scenarios.

“So if it's not— It would have to be a failed government.”

Insights into Film Production

50:36 to 51:46

Learn about the behind-the-scenes work of producing a film for the Nuclear Threat Initiative.

“So tell me everything about being an associate producer on that incredible HBO show, which is not a bucket list per se, but sounds so cool.”

Dream Lunch Locations and Culinary Delights

51:46 to 54:02

Join a fun discussion on dream lunch spots and favorite foods around the world.

“Fred Thompson was the president of the United States, I'm sure.”
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Transcript

Automatic transcript. May contain errors.

0:00I went back and looked at the history and people were asking me where I was. Congratulations. What a moment. Right. This is going to be on your tombstone. Yeah, right.

0:07Shelley:It might actually. It'd be better than the Nigel whisperer. You don't want Nigel on your tombstone.

0:19Shelley:Welcome to Lunch with Shelley. The podcast featuring conversations with colleagues, friends, family, business leaders. At lunch, here's Shelley. Hello and welcome to the latest episode of Lunch with Shelley with today's very special guest, Jerry Gunster. Jerry is one of the preeminent strategic and tactical minds in the business of issue advocacy in the world. He is particularly well known for his successful work on Brexit in the UK and is often referred to as the Nigel Whisperer, Of course, referencing his close relationship with Nigel Farage. And he is also a lifelong friend of mine since we grew up together in Wilkes-Barre, Pennsylvania.

1:04Shelley:Before entering the consulting profession, Jerry served as an advisor for two members of the United States Congress, Paul Kanjorski from our area and Jim Corder from New Jersey. He also acted as a government affairs manager for Joseph E. Seagram's and Sons, Universal Studios, the Tropicana Orange Juice Company, and the Grocery Manufacturers of America. He was the associate producer of the HBO film Last Best Chance, and he wrote Our Land, Our Future, a documentary about New York's Shinnecock Indian Nation. In addition to his work at the firm, Jerry serves on several boards, including the Royal Commonwealth Society in London and the school we both went to, Wyoming Seminary Prep School in PA.

1:50Shelley:Jerry holds a bachelor's degree in political science from Drew University and conducted his master's research at the Johns Hopkins University Center for the Study of American Government. He is a huge Eagles fan, a father of two, a husband to Christy Gunster, beloved brother to Anne, Chris, and Don, and an all-around great guy. We are here today at the fabulous Billy Martin, and I almost feel like we have a second special guest because Claude is with us today. That's way too kind. So exciting. I'm excited as well. So everybody, without further ado, welcome to the Lunch with Shelly podcast. Jerry, and let's have lunch.

2:30It's lovely to be here. And that last piece is probably the most important, right?

2:34Shelley:Oh, yes. It is the most important. Father to the two kids, wife to Christy. Beloved brother. Got to have a call out to my siblings. Exactly. Yeah, but you guys still have to listen to the end, Gunster family. So that wasn't it. Oh, yeah. We're going to call you out again. So, Jerry, why did you or how did you come from Drew University to Washington, D.C.? Tell us about your journey. Yeah. Okay. Well, my journey was started at Drew University, and they had a Washington, D.C. semester. Oh, okay. And I really wanted to try it, and I got into the program. And I came here to Washington as a junior at Drew University.

3:14Right. And I was able to connect with our local congressman.

3:18Shelley:Oh, so the program was to work for your local congressman? No. You could take any job, really, that you wanted. And you had to pick one, though. It was a trade-associated business. Like a J term, like a semester in D.C. Yeah. And so I came down and I worked for Paul Kijorski. I'm making a lot of faces because I don't like him. But anyway. And I stayed. Yeah. I literally ended my internship and continued to work with him, went back for my senior year, and then came back to Washington and did a little bit of legislative aid work for him for a very short time. What were his big issues? Well, as you know, a lot of those issues in Wilkes-Barre-Scranton are senior-related issues.

3:59Yeah, yeah, yeah. So I dealt with a lot of correspondence that had to do with senior citizen payments, Social Security. And the other big thing was we have a lot of veterans up there. Yeah. So he had a lot of veterans issues. Yeah. But he was on banking at the time, which was a pretty good spot for him. Yeah, it was a good gig for him. Yeah, he had a good gig.

4:20Shelley:Yeah, and he raised a ton of money. Yes. Well, he was there for 20 years. That's it? I felt like he was like a 40-year-old guy. Maybe just a little bit longer. And then he got beat by Lou Barletta. Oh, yes. That's another reason why I don't like him, because he obviously didn't like my family after that. Yeah. Because we were very friendly with Lou. Yep. And then Barletta won that spot. Yeah. He was such a nice person. He was a great guy. And I actually supported Lou Barletta. I remember, because we would run into each other for that. I'm a center-right person. Yeah. I enjoyed working for Paul just because I liked to help out the district.

4:51Right. I really enjoyed working with Barletta as well.

4:55Shelley:And was I wrong about Jim Corder? Oh, yeah, I'm sorry. Jim Corder was in there, too, as well. Sorry. So Jim Corder was a Republican from New Jersey. He ran for governor against a guy by the name of Jim Florio. Right. Florio won. I worked on his campaign, which is where I got the campaign itch back then. So you just loved the pace. I did. I can sense that about you. Like, you like running around and stuff. And so then, what was the deal with Winner and Mandebach? Did you live in California? I did. What was the situation? I did. I mean, this is sort of a crazy story. You may appreciate this because I really thought that at like 28, 29 years old that I needed to get out of Washington.

5:40Shelley:Oh, really? I'm like, oh, my God. Like, I can't. Right. Like, this is, I've been here since I was right out of college. Yeah. I can't be here for the next 20, 30 years. I need to shake it up. Right. And so I moved to Southern California, totally shaking it up. Right. At like 28 years old. Was it San Diego? No, it was Santa Monica. Oh, wow. Which, by the way, loved it. I lived in Manhattan Beach. Life was good. Wow. That's probably why I didn't get married until I was 36. Yeah, right. It was pretty good. So I went there, and the only job I could get was with this small boutique company that did referendums.

6:16You know, they vote on everything in California. Right. And there was this obscure referendum to allow the first Indian gaming casinos permitted in the state of California.

6:28Shelley:Wow. It was the first one. And you won the referendum. We did. They were doing high states bingo on the reservation, what they call Class 2 gaming. and that Class 2 gaming ended up generating not a couple of million, like tens of millions of dollars. Yeah, yeah, yeah. And then they wanted to get into games of dice and cards, which is Class 3. So we had to pass a referendum to allow Indian gaming in the state of California. That's so interesting. And you know what our message was? What? It'll never happen anywhere else. Really? Yeah. No, but Jerry, Jerry is so good. Like, it's not that obviously we're meeting for the first time, But I never understood, like, the campaign aspect, but it's all making so much sense.

7:09Shelley:So you're right. And there's Indian gaming everywhere. But we didn't know. I mean, we had eight, believe it or not, there were 80 Indian tribes in the state of California. I was going to say, I mean, stupidly, I didn't even know that there were that many. I haven't even really thought. Changa, Morongo, Cabazon. I mean, you go on and on and on. Well, the people that own Billie Eilish's house. Well, they're wealthy. They're wealthy people now. Right, yeah. But back then they were living on reservations, and we put them there. Yeah, right. And I say we, being the American government put them there.

7:40Right, right, right. And the one thing that people don't really understand about Indian gaming is that Congress passed a law sometime in the mid-'80s to late-'80s that said one of the ways to get Indian nations to have self-reliance was to permit them to have gaming.

8:00Shelley:So that they could make a positive living and then it would all matriculate. So they didn't have to leave baskets and live off the federal gun. Right, right, right, right. And so people always ask me, like, well, why do these Indians do gay? We gave it to them. We told them it was okay to do. Yeah. Well, all over the country. Yeah. Now it's everywhere. Right. Exactly. But California was the first? California was the first. You're kidding. No. The first. You know what I'm also super admiring is that I, right out of school, I got into politics, too. But in a totally different manner. I mean, now you do public relations as well.

8:37Shelley:But you do like that gritty campaign stuff that I never did. Yeah. And it's really interesting. I mean, it's real politique. Well, because there's a beginning and an end. Yeah. That's true. I think I've done. Or is there really an end? Is there ever an end? I mean, I'm still living the Brexit dream. Yeah, I know. Wait till you hear about this, Claude. I've done at least 30, maybe 40 referendums. And the reason I like it is because there is an end point. People are going to vote on this. Right. And it's either going to pass or it's going to fail. Right. And you go home. And if it fails, you're going to say you're going to die again in two weeks.

9:18I've had some failures, and it's always the toughest part. You learn more, as they say, about failures than you do.

9:23Shelley:Right. So you come back. So why do you come back? I did. I ended up coming back. And the reason I came back is because I met my wife. Oh, in California? Tell me about that story. No, it's a really strange story. So I was hired to pass a referendum in the county of Greenbrier, West Virginia, to allow the Greenbrier to have the casino that they currently have right now. Okay, with the owner. The owner. The owner was at that time, it was CSX, was a rail company that owned the Greenbrier. I don't know if they still do. No, it's the senator, because I just saw the manager the other day. Yeah. So he owns it solely, I think.

10:06Shelley:Solely, yeah. I mean, it's an amazing place. Yeah. When I was there, our Washington, D.C. office suggested that they send down some employees to junior staffers that worked here in Washington in their office. and they said there are two ladies. One's from Sweden and then there's somebody from Arkansas. And I'm like, okay. Yeah, right. This will work. Send them down. Predisposed to like the Swiss one. And Christy and I had what we always refer to as a little campaign fling that we weren't sure where it was going to go. Right. And we kept in touch after the Greenbrier, and eventually I ended up moving back to Washington, D.C.

10:58Because of her? For her, yeah. Wow.

11:01Shelley:I didn't know, or maybe I've forgotten. I've forgotten so many things over the years. But anyway, I didn't know she was from Arkansas. Yeah, she's from Arkansas. Do you go back there? We do. We go back to Little Rock, and then I've got a father-in-law who lives in Hot Springs, Arkansas. which I happen to love. Yeah. I mean, I hear it's really nice. Absolutely love it. Yeah. And were they friendly with the Clintons? They were not friendly. Okay. Not that they have anything against the Clintons. They just were not in that circle. That's so funny. So, I mean, does it still make you giggle a little bit that you have relatives from Arkansas?

11:40Shelley:Like, it makes me giggle that I have such dear friends from different parts of the country and the world. Like, I never would have thought. Well, our wedding was in D.C. for a reason because we figured nobody wanted to go to Arkansas. And the Arkansas Indians didn't want to go to Pennsylvania. Right. Somewhere normal. Not normal, like in the middle or agnostic. Where did you get married? Oh, you did? Yeah. That's an awesome place. Yes. It's, I think, lost a little bit. But back in the day, it was. It was very hip. When it first came out, it was really beautiful. Okay. So then you come back to D.C.

12:13Shelley:Yes, I came back. And you got a job with Goddard Closet. I did. I worked for... Did you know them or did you like sort of send your resume out? I did know them. And the history of that is when I did the Indian gaming measure, there was a firm that was hired by Las Vegas, Nevada to stop that referendum. That referendum on the other side was run by Ben Goddard and I beat him. And when he reached out to me and said, I rarely lose. you need to come and talk to me we hit it off right away that's awesome i mean he was a great human being so you moved to dc and get a job or you get a job and move to dc uh i got the job because there's goddard clausen was also in california right right and i asked if i could come back to the washington office and where was christy working she was working for educational Testing Service, ETS.

13:13They make the SAT, the MCAT, and all those fun little games. I hate that logo. Yeah, there's a reason I didn't get into the college I wanted to, Shelly. Okay.

13:24Shelley:What do you mean? Nobody's looking at my SAT scores. You are listening to Lunch with Shelly. So you married the Arkansas girl. Oh, yeah. What's the most Arkansas thing about the Arkansas girl that you encountered without even knowing it? That is so easy. What? Pig suey. Ew, what is that? That is, they're the Arkansas Razorbacks. Oh, okay. I thought it was food. And when they score or something happens great in Arkansas sports, they yell out, pig suey. Yeah, yeah. And she's going to kill me because I probably said it completely wrong. Right, right. Yeah. It's a lot of screaming, high-pitched. I mean, you know the passion that Philadelphia Eagles fans have.

14:08Yeah, yeah. The passion for Arkansas Razorback. Anything is equal, for sure. There you go.

14:13Shelley:So you marry Christy, and you start having kids, and you live in Bethesda the whole time? No, we lived in American University Park. Oh, okay. Had a little tiny house right there on the border off of Westmoreland Circle. It's great. Except for it was like 1 ,200 square feet. Right. That's a pretty area, though. BC's so pretty. After the fourth one, we're like, oh, my Lord. Right. We have to get out of this house. Yeah, yeah, yeah. You were either building or expanding, which you can't do much at American University Park. Right. Or we're moving. So we moved to Bethesda. Plus the schools. Well, that's what I was going to ask you.

14:48Shelley:And I think this is an interesting question. I hope you think so, too. But how do you feel about raising your kids in D.C. versus how we grew up in Wilkes-Barre? Oh, it's a totally different situation, Shelley. Like, what do you think? I mean, you do. You have a child. I mean, you know what it's like. I know. Well, you know what? It's very, very different, and Sam is incredibly urban, and so there are a lot of differences. But I'm curious to hear what you have to say. But I do feel like there is this community in D.C. that is lovely. I mean, I feel like because I've been here so long, I really do have community.

15:27Shelley:We're friends. I'm still friends with people. Like, Sam knows people since he was zero. You know, they're still around, which is one of the hallmarks of Wilkes-Barre. Is that, you know, but like, how did you find it? Were you nervous? Do you get nervous now? I mean, your kids are older, but how did you feel about it? Well, I don't get, I never got nervous about it. I'm actually very happy that my kids grew up here in the Bethesda, Washington, D.C. area. You think about their childhood. Did they go to public school in Bethesda? They did. They did. They went to public school in Bethesda, Walt Whitman.

16:04Oh, that's a really good school. Anna's going to Villanova, so we're pretty happy about that. Yeah, that's amazing. I like to have them come back to the Wilkes-Barre Scranton area. Me too. Because I have a home there, and they find it really surprising. And I always have to remind them that we live in a bubble. because there's you go in Bethesda and you'll see Biden, Harris and it's a pretty progressive town and you go to Harvey's Lake, Pennsylvania and they're waving Trump signs everywhere and I think actually it's healthy for them I think that they need to understand that there are people who have different ideas it doesn't make them bad, good, or indifferent, they just have a different idea and you shouldn't polarized them because of it.

16:55Shelley:I think I also helped instill a love of Wilkes-Barre for Sam, for sure. And Sam, to this day, and particularly it was easy when I was dating Nelson, because all I had to say to Sam was, oh, that person's from Wilkes-Barre, and Sam automatically thinks we're related somehow, or we've known each other forever, I know. You know, because, I mean, we are, all of us are a clan, you know, regardless. Very much so. Like, you and I hadn't talked in, you know, 10 years and then another 10 years and still, like, it doesn't make a difference. Like we didn't miss a beat. Which is, by the way, pretty cool because, you know, sometimes you don't get that here in D.C.

17:34Shelley:I mean, I was born and raised in D.C. Yeah, Claude is an original. Those who think D.C. is just Capitol Hill, but it's not. It's several communities all over. You talk about that a lot. Yeah, so those of us who are from D.C., born and never left, you know, as far as moving somewhere for a job or anything, we understand that. And so we get the community vibe that you get. Yeah. But there are those who come and say, oh, no, it's just politics. It's just capitalism. And it's really not. So when you say, no, those from Wilkes-Barre kind of relate to that. Right. Because, yeah, no. Oh, you were born.

18:07Shelley:Well, which part? Oh, Northeast on Franklin Street. Oh, OK. Yeah. It was a couple blocks down. Right. Or Girard. Yeah. And in D.C., it is transient, but there's definitely a big core of people that never leave. I mean, like, I never left, but when I got divorced, I really couldn't leave, you know, because then I had a custody issue. But people do come back. They do come back. It's an easy city. Well, so anyway, what I think Sam likes about Wilkes-Barre, and we sold, you know, my parents sold their house there, but my sisters are still there. I think he liked that it's just mellow. You know, like, obviously people in Wilkes-Barre are like, oh, my God, the traffic.

18:47Shelley:But there isn't that much traffic. And, you know, like, the restaurants are very comfortable and the portions are huge and the great Italian food, mostly, you know. We have pizza and banks. Exactly. Yeah. And trellises and what else do we have? Pizza and banks. There's got to be a third thing. Some kibassi. Yeah, the lake. Well, that's 1 ,000 people out there. Talk about slow moving during the winter. Yeah, but everybody's so chill. Well, so let's just keep going with this. So your parents had a house on the lake, famously. There were some clandestine parties over the years. There sure was. Are you guys not trying to disclose some things on the podcast?

19:30And his parents are gone. Yeah, right. But anyway, but you got the house.

19:36Shelley:So tell everybody what it's like at the lake. It's called Harvey's Lake. And we've talked about it, actually, because I told you my grandfather, my father's father, owned Sandy Beach at the lake. He should have never gotten rid of it. I know. My father to this day, if we had never gotten rid of it, we would have been more comfortable. So Harvey's Lake is unique because, first of all, the lake itself is owned by the Commonwealth of Pennsylvania. So the water itself is owned and operated by Pennsylvania. That's so weird. Particularly the game commission. Is that normal for a lake? No, with the houses around it being all private.

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20:16Okay. So it's a very, very, very unique place. I think there's probably, during the summer, it might get up to 2 ,000, 3 ,000 people tops. It's a very quiet eight-mile lake, glacier lake, which is very cool.

20:34Shelley:Yeah. Because there are parts of it that are well over 100 feet deep, which is unusual. because a lot of lakes are man-made, but this one is obviously not. No, but that's so interesting. And the homes are beautiful. It's a quiet little town. It's a quiet little town. And it's just a big circle. I leave here in June. So tell everybody, you know, so it's a big circle with three restaurants. It is a big circle. What are the restaurants? So you've got Grotto Pizza. Right. Which your listeners will probably love to know this, that Grotto Pizza actually comes from the Wilkes-Barre-Scranton area. And one of the first ones was, in fact, the one that's at Harvey's Lake.

21:10Shelley:Right. And now it's at Dewey Beach and whatever. Now it's everywhere else. They were brothers, and they expanded their business. There used to be a great place called the Villa Roma, which shut down. Right. That was a great place. That's so sad. And there's a couple of other. It's a diner. There's a bar. Yeah, and there's a diner. Yeah. That's it. That's it. Don't go there if you're trying to lose weight. I'll tell you that right now. That is so true. It's not going to happen. That is so good. Because you're eating pizza and kielbasa and pierogies. I'll dodge it. I'll dodge it. Skillet. Oh, skillet.

21:45Man.

21:45Shelley:And then were you doing UK stuff while you were at Goddard Closet? No, we were not doing UK stuff. Ben had a great career. Only you and I may remember these two characters, but there was Harry and Louise. Right. Oh, yeah, of course. That was Ben Goddard's claim to fame. He created those two characters. Oh, my gosh. I did not know that. He brought down the Clinton health care. He was credited with that. Tell people what it was. Harry and Louise were these two characters that were professional actors that sat at their dining room table and evaluated that Clinton health care puzzle and said, oh, my Lord, I didn't know that this was in it.

22:28Shelley:Right. This is going to be really bad, Harry. And it became an icon in public affairs. Yeah. And he was credited with the first real advocacy campaign that we now see today. So were you a part of it, did you say? I was not. It came a little bit after my time. Oh, after. But he was picking up a great deal of business posts at Harry and Louise. And that's where I came in towards the end of it. Yeah, it was iconic. It was iconic. And he had wonderful clients. We had General Motors and AstraZeneca. we were one of the largest advertisers in public affairs firms in the city at the time. He came to me and said that he was interested in breaking apart from Clausen in an amicable way, because it was amicable, and said, would you like to have my minority share in the new firm, which he called Goddard Gunster.

23:27And I said, yes. Holy smokes. Very minority share, by the way.

23:31Shelley:No, but still, he called it Goddard Gunster. But he wanted to call it Goddard Gunster because there was a pathway for him to then exit, which he did. I mean, unfortunately, he passed away. But there was a nice little sort of payout to take over the company. And I actually own all the rights to Harry and Louise for what it's worth. Oh, my God. It's not worth much, but I own all the rights. No, I mean, it was, well, Claude is younger than us. It was a defining commercial. And what a wonderful relationship for you to have with a mentor. Yeah, he was a mentor. He was like a father figure to me. He got very sick, had a heart attack, several of them.

24:15Shelley:Was it sudden? No, he had several. He had really bad congestive heart issues and eventually killed him. So then it becomes Gunster Worldwide. Then it was all mine, and so I changed the branding to Just Me. and just sort of carried on his methodology and philosophy. Were you scared or psyched or both? I think a lot of people don't understand, Shelley, that the stuff that happens in public affairs, it's not that we wake up in the morning and make it up. Right. There is a lot of quantitative and qualitative research that goes into all of this. And now with all this tracking and social media sentiment tracking, everything is based on data like your message is based on is this the right message for the right audience and you can really like narrow it down to just a sliver of people all the time know how to communicate with women that are a certain age, men that are a certain age, they're political and you can micro target them all day long but you never get any of that if you don't do what Ben had perfected which was I'm not doing anything without some research my client says to me this is this is what I need, this is what I want, I will say, fine, we're going to test it.

25:31That's really smart. Because if you don't test it and you find out that it doesn't work, Right. Then you look bad. You'll look really bad. Yeah, yeah.

25:40Shelley:It's so interesting. I read something today in Politico or somewhere, and it said that every job looks easy if it's not yours. And I thought that that was really interesting, you know? I mean, I'm sure people think your job is easy. People think all of our jobs are easy, but it's because you're not doing it. Well, in my world, and this is something I learned from Ben, and I don't know if you know this, but I do lecture and teach at Georgetown right here down the street. Yeah, it's amazing, yeah. I can't believe it, Jerry. It's a three-day course. So you have to imagine that this is not just throwing stuff against a wall.

26:18And I always tell the students that if you're building a house, would you get a blueprint? And the answer is yes. So why would you launch a massive campaign that could cost you hundreds of millions of dollars, tens of millions of dollars, without actually doing the blueprint to see if it is going to work? That's a great analogy. And I'm going to point in my career, I'm 59 years old, I'm going to point in my career where if I look at the research and it's a losing issue, I will tell them. I am no longer in the world like, well, I think I can get through this and make a little bit of money. You're going to lose.

26:55Right.

26:56Shelley:Okay, well. And that's that. Right, right, right. Okay, so let's switch to winning then. So tell everyone about the beginning of your UK relationship and the first time you met Nigel. Nigel Farage. We're coming up on the 10-year anniversary of Brexit, believe it or not. I do not believe it. That'll be this June. Brexit was 10 years ago, and I feel like I got a little bit lucky because the people that wanted to see Brexit fail, the Leave campaign, which is what it was called, came here to Washington, D.C., and they interviewed all the big boys. All the campaign managers that you can imagine, they interviewed.

27:39And then there was me. And I talked to these guys, and they said to me, well, what's your strength? And I said, well, I'm pretty sure I'm the only one of all the people that you met with that their only line of business is doing referendum campaigns. Everybody else was doing candidate campaigns. Yeah. Again, something I teach in my course is they're very different. Very, very different.

28:00Shelley:Yeah, no, I'm appreciating that more than ever. Very different animals. And I talked to them about it, and they said, well, we haven't had a referendum since 1979 when we entered what was then like the European Council or something like that. we don't do it. So you do referendums. I said, yes, I do. And that's how I ended up getting retained by them. And who was the them? Was it Nigel or was it other people? There's a group called Leave.eu, which is where I got hired from. Right, but who was it? Which was supported by a handful of really wealthy Brits who felt like their country was not going to move forward if they were aligned with Brussels.

28:44Right. And they wanted to leave the European Union, whether it was business reasons or sovereignty reasons. This is why they wanted to leave. And it was a really interesting song and dance with these guys. Also, we just got along. The first interview, I got along and they said, oh, by the way, we're going to be in the Bahamas next week. And why don't you come and let's see how we get together. So I flew to the Bahamas and met them in the Bahamas. and we had drinks and ate dinner and just got along really well. And they're like, when are you signing the contract?

29:17Shelley:Oh, my God. And did you, like, do, I'm trying to think of a famous movie scene, but were you like, oh, my God, you were more scared, yeah. That's a very reasonable reaction. Brexit was not a term 10 years ago. If you asked anybody what Brexit was, they said, is that some kind of dance? Right. It was not a word. So people started throwing this, well, we're going to have Brexit. And I was like, wow, this is, I need to really think about this. I'm going to come back to Washington, and if I'm not even remotely successful, my career is done. Because I'm taking on David Cameron, a guy by the name of Jim Messina.

29:56Jim was Barack Obama's campaign director. He worked for the Remain side. I'm going up against these guys.

30:05Shelley:So you thought it was going to be called Leave versus Remain, and then they're like, no, let's call it Brexit, or it became Brexit. It became Brexit. And when did you meet Nigel? I met Nigel after I had signed the contract. They had asked me to come back to London, which I now do regularly. Yeah, you should have a dual citizenship. Yeah, I love it. I mean, it's a wonderful city. I know. We have to go together. But anyway, go ahead. They asked me to come back for a press conference. I sat at the table with a press conference, and Nigel was actually in the audience and not on the front of the stage.

30:41He was just in the audience listening to him. And that was the first time that I met him.

30:47Shelley:So he came up to you after your panel or something? And I said, I'm Jerry Gunz. He goes, I know who you are. And then I wasn't really sure what that meant. I wasn't sure exactly how to take that reaction because, you know, the impression of having an American come in to tell you what is going to happen. doesn't go over very well in most places. It was a massive risk. And trust me, I had a lot of conversation with my wife and other consultants in the business about exactly what I'm doing here because at the time, it was not going to win. All the polling was this remaining. David Cameron's got a machine behind it.

31:24This is a bunch of radicals that want to do this. And I met a couple of people in the UK, which I will not mention their names, but these people were actually Remainers. They wanted to vote to remain in the EU. They told me privately, we think you could win. There's something that's happening here in the UK. We think you can win. These are serious political consultants and elected officials who were going to vote to remain were telling me there's a possibility. That's when I said to myself, okay, here's what I need to do. I need to bring this thing just close. Like I can hold my head up high if I can just return to America with like a 52, 48.

32:05Yeah, yeah. 51. Yeah, yeah. Like, let's make this interesting. Let's not get blown out.

32:10Shelley:So what were your first steps? I worked with them. You tested the message, right? The opinion research, I worked directly with their research firm to relook at the way that they were doing their opinion research and their message development. They had already had the basics of it. They had a good group of people who were doing it. And I just added some different flavor to it to make sure that we were testing everything. And what we learned in the U.K., which was sort of the aha moment, was one of the upfront questions that I put in there was, do you feel like the country is headed in the right or wrong direction?

32:51Right. Which, by the way, is typical of what you do as a holster.

32:54Shelley:Everybody asks that. Everybody asks that. Right direction, wrong direction, yeah. The wrong direction in the UK at that time was almost 68%. And when I saw that, I said to my client, this is really important. You may not know what you're looking at, but what you're looking at is people who are dissatisfied with the direction of the government. They need someone to blame, which was the bureaucrats in Brussels. So you had your boogeyman. Yeah. So it wasn't David Cameron. It was Brussels. It wasn't David Cameron. It was Brussels. It was sovereignty. And it was not. Pride. I think the sovereignty thing was big.

33:36It was border control.

33:37Shelley:Yeah. You look at the United Kingdom and you look at the history of our English friends. They didn't have immigration. This country's built on immigration, the United States. The U.K. is not built on that. They've been around for a couple thousand years. Right. They don't never wanted nor needed immigrants. And I'm not saying it's a bad thing. But now it's rampant. But that started happening. And it wasn't like our culture. Like, bring them in, figure out a way to get them jobs. They're going to be great for them. That is not the attitude. Well, that was the thing. I mean, I've always very much respected the U.K.

34:14Shelley:and think it's a fantastic country. And I thought that they were right at the time. I remember thinking they're too great and storied of a country. And I mean, look, I love France. I live in Italy, but they seem to go along. But I agree that it was too great of a country to be ruled. And plus, if you've ever been to Brussels or done anything politically in Brussels, I mean, it's stultifying. It's horrible. It's awful. It's bureaucracy. It makes, you know, it is a much more elegant bureaucracy than we have here. but it still is as or slower, except that they have better meals and they're in a nicer place.

35:00Shelley:But it's horrible. I'm a Euroskeptic. That's just what I am. What does that mean exactly? That means that you are skeptical of a union of countries getting together and trying to be the United States of Europe. It is not possible. These are countries that for the most of their history, other than the most recent history, have fought each other. Yeah. They've killed each other. Yeah, yeah. Over territory, over rights, over channels, this and that. And you're going to tell me different language, different history, different cultures. Yeah. And we're going to be the United States of Europe. It doesn't work.

35:42That's Euro skeptic.

35:44Shelley:So you meet Nigel. You get along terrifically well with Nigel. Nigel and I got along really well. Right. And so the campaign took how many years? We don't run campaigns. They don't run campaigns the way we do. Okay. They have basically a 45-day window where you can start publicly doing the campaign. Prior to that, you can do all the legwork. Right. So how long was this effort, would you say? I think I was in and out of the U.K. for at least six months. Okay. That's it? Maybe a little bit longer. The interesting thing about the Brexit vote was that David Cameron was the one that had to call the election.

36:25And again, very different from what we do here. You have to call the election. It's what they call a snap election. He wasn't willing to do it. And then he got enough pressure to say, all right, I'm going to win this thing now. So let's have this election. So then the clock starts at 45. then starts.

36:43Shelley:And did you live in London for 45 days? I was there for weeks and weeks on end. I tried to come back, which I did, but I was there for weeks on end. And again, the reason is because I could see an end. Of course, right. 45 days is digestible. There's an end. I mean, any spouse would be like, okay, I get it, 45 days, you know? Yeah, and she's very open. No, I'm saying anybody. She married it. So then you have 45 days and you have obviously a bunch of allies and then you win. We won. What was that feeling like? It was surreal. I bet. Surreal. That evening we had a election party and the scrum, if you want to call it, was really unbelievable.

37:39We had every reporter from everywhere around the world in our campaign office. And it was like a scrum. I've never seen that many cameras and that many people trying to get a hold of Nigel. Just surrounding him. I got nowhere near any of them. In fact, I was like, I got to get out of here. I was thinking, how many bottles of champagne did you drink?

38:01Shelley:A lot. We had a great night. We had a good night. I like that. This is a true story. we were winning and the scrum happened and i knew that this was going to go on all night i don't know i think a 10 o 'clock flight the next day 11 o 'clock i got in a black cab and went back to my hotel i was gonna say you're like jerry mcguire you know what i did the airport what i lost my phone in the black cab oh no it's a true story now anybody this is a great anybody that knows me knows that yes you really lost your phone of course you did jerry i lost my phone in the black cab oh my god i fall asleep my hotel phone is ringing off the hook i think around 5 30 because that's when they called it like 4 or 5 30 uk time i thought it was my wake-up call to get to the airport oh no i was like god this is a call really early and it was one of my colleagues said you better turn on the tv and i turn on the tv and they called the election downstairs have a cup, coffee, have tea.

39:05I still have no phone. So I'm loading up my computer trying to text messages. I'm getting text messages from the entire campaign people asking me where I am. I'm like, I was in bed.

39:17Shelley:That's how cool I am. I can't believe this, but I was in bed. That's amazing. Yeah. I go downstairs. I have coffee, breakfast with my colleagues. and David Cameron comes on the air about 8 a.m. and resigns. Stands up in front of number 10 door, walks out there, says we gave it our best shot. The people have decided I have to resign. He resigns. I'm literally packing my bags to go home without a phone. Did you feel like you were in your own movie? It was so strange because when I did find my phone. How did you find your phone? Well, I got a new one, but once everything loaded back on the text messages, I went back and looked at the history, and people were asking me where I was.

40:05Congratulations. What a moment. Right. This is going to be on your tombstone. Yeah, right.

40:09Shelley:It might. Actually, no, seriously, he's very well known for this. It'd be better than the Nigel Whisperer. You don't want Nigel on your tombstone. Yeah, exactly. What it's interesting to me is how you're in the middle of it. you're working with. But then there's also, you talk about the scrum, but there's reporters and things even back here in the States that are being reported. And maybe it's true, maybe it's not. Maybe it's not the whole story. Did you catch yourself watching new stories? I was shocked when I returned to America and I think the first thing I saw was CBS telling the American people that this passed and it's very likely that the British people didn't know what they were voting on.

40:56Yeah. I left the UK in a black cab where people were beeping their horns and celebrating. Not necessarily all of London, but like the blue collar, if you will. I was so happy for them. And then I come home and I'm reading these stories. Well, they didn't know what they were voting on. And then the second part that started to come out was, do you think they got money from Russia?

41:24Shelley:I vaguely remember that. Do you think that it was the Brexit Russia Russia was before the Trump Russia Russia? There were two parts of it. One, two parts. Number one, it was that the British people did not know what they were voting on. I actually have the language for the ballot measure that I show my class. It is literally 17 words. Should we leave or remain a part of the European Union? Yes, remain. No. Well, no. Remain or leave. No, yes, no. Remain or leave. It's 17. I mean, I've literally studied these 17 words and I've said to my friends and my students, I'm sorry, but this was as clear as crystal.

42:14Shelley:Let's talk about the Russia, Russia, Russia stuff. The Russia, Russia thing. Because it's so prevalent here. It is. Or was. Before there was the Trump, Russia, Russia, there was the Brexit, Russia, Russia. And right after Brexit, and I was asked the question earlier, like, what was your moment in time? What did you do? Relax. It was really hard to relax because I was being flooded with letters. I was being flooded with letters from the Ethics Commission in the UK to provide documentation of where I received my funding. That is – I'm so glad we're talking about this. What's nuts about this is this funding came from a guy by the name of Aaron Banks.

42:54And Aaron's probably going to listen to this. Aaron's worth a couple hundred million. It's really bizarre that they were asking questions about where$10 million came from. But they were absolutely convinced that it had to be Russian influence. I was providing them, Shelley, receipts, literally of like when I went to Starbucks at Dulles before I got on the plane. Because they want to know where the funding came from. It tied me up for months. I had to get legal representation.

43:23Shelley:I'm so sorry that you're telling me this, but I'm so interested. Go ahead. That is what happened. And then it was leaked to the U.K. publications that somehow all of our involvement had to do with funding that came from Russia. It was so discomforting to wake up. Did you have to get a lawyer? Oh, gosh, yes. I lawyered up. They wanted me to come to the U.K. and testify in front of the Ethics Commission, which they said he's a U.S. citizen. He's not coming. He'll provide you whatever detail he was. We were eventually exonerated of all of it. But it had to be the Russians because there's no way that the people could have made this decision on their own, which is absurd.

44:06Thus comes the Trump story with Russia, Russia, which tied up this country for three or four years. It was one of the low points of my career. And I paid for all of that, all those legal fees on my own.

44:19Shelley:That's horrible. To protect myself, my company, and my reputation. Of course. And you couldn't get the fees back like once you won? No. Yeah. I would love to find a way. I know. It's a fairy tale. What are you going to do? But when those stories get out there from The Guardian and other places, then people start to look at you differently. They start to think that, well, did Jerry work for the Russians? I mean, you know me. There's no freaking way I was working for the Russians. I don't even know. I've never been. It's not even part of the conversation. As Farage would say, I really like vodka, but I've never been to Russia.

44:50Shelley:Tell us where Nigel is now. And we have to talk about what's going on with Nigel, what's going on with Keir Starmer. And you have to discuss or describe, please, the very circuitous, isn't the right word, obtuse to me, political framework that is going to be in place or what's going to happen. And at the end, we have to talk about Prince Andrew, which today means that he's, you know, in deep trouble. I didn't come prepared to talk about Prince Andrew, but I read it this morning. Everybody's prepared to, yeah, right. First of all, we have to remember that the UK system is parliamentary, which means the following.

45:34If there are a group of people whose party gets elected, Shelley and Jerry party, the party then chooses who's the prime minister.

45:45Shelley:Okay. So we pick that person. He's not voted per se by the people of the United Kingdom. Okay. They're picked by the party. Okay. Which is why you see sometimes the party has a vote of no confidence. They kick them out. Okay. Which Keir Starmer is very close. Correct. To that happening. Do you think that Prince Andrew, so obviously this is going to be old news, but Prince Andrew, what is the word? He is indicted? Andrew has been accused of misconduct in public office. Andrew, not Prince Andrew. Well, is he Prince Andrew? I'm not sure what to say anymore. Prince Andrew has been accused of misconduct of public office.

46:23Right. Essentially what that means is that he had in his possession material, confidential material, that found its way to Jeffrey Epstein.

46:34Shelley:Right. Whether it was used for trading stocks, making money, or showing off, it doesn't really matter. He shared public or very private confidential information about the UK government to a non-citizen. That's misconduct for sure. Unbecoming of a royal. Horrible. Now, I find the fact that they did this on his birthday says a lot, which basically is we're not screwing around here. We are going to make this humiliating for you. Do you think that that's brother to brother or is that too, you know? I don't know. I mean, you have to imagine that. Yeah, they're pissed. The king is aware. Exactly. I mean, he is the king.

47:21Shelley:Well, he put out a statement and he was like, you know what? Let it happen. Yeah. Okay. So if the Peter Mandelson thing and maybe Prince Andrew, which I guess is separate but along the same lines, if Keir Starmer resigns because he has a vote of no confidence in the Labor Party. I think it's coming. Right? The Labor Party. I think it's coming. Yes. Then what does that mean for Nigel or the Conservative Party or the Reform Party or what happens next? Well, what would happen next is that, first of all, there is an election in May at the sort of county and local level. This May. This May, where the Reform Party is very likely to pick up a ton of seats and it will be a big embarrassment to Labor.

48:09Shelley:What is a ton, like 20 or 50? No, that's a really good question. I don't know, but these are like local. A lot. Or Wilkes-Barre County seats, kinds of things like that. But it will make some headlines if they pick up a lot. So that's going to be a really defining moment. And then there is an election that's supposed to happen in the next, I think, three years from now. Right. Which is a little bit worrisome because you just want Nigel and the Reform Party to hold on for that long. Or move more quickly. Things could happen in those three years. Exactly. Yes. Now, unlike the United States, they could call a snap election and say, okay, we need a snap election.

48:51But there's no way the Labor Party would do that because they will lose. And they know that they will lose. So then what happens?

48:59Shelley:So let's say, so May comes, the Labor Party weakens. Yes. Keir Starmer's out. I think he's out. Okay. I think he's out. Who replaces him? Well, it will be somebody from the Labor Party. Yeah. Maybe the devil you know. Right. Okay. We really don't know who the next person would be. It could be, frankly, worse. Correct. But all of that lines up, and again, you wish the best for the United Kingdom, but all of that lines up nicely for a big change in the reform, which is reform. Isn't there an avenue, though, that Nigel and his party or whatever combination of parties could have an election this year, or is this year never going to happen?

49:37Shelley:No, this year is just not going to happen. It's not going to happen. It is remotely possible that it could happen before the next year, what we would call the next general election. Right, right. That's three years down the road. Yeah, that's too long. It's too long. So if it's not— It would have to be a failed government. If it's not this year, then what can Nigel and the Conservative Party and the Reform Party do in the interim? I think it's fascinating because he's almost acting like de facto prime minister right now. He really is. I mean, he went to Davos. Right. He met with President Trump.

50:10He was helping negotiate the Chagos deal on the Diego Garcia military base that we share. Not Keir Starmer. That was Nigel Farage that was doing all of that. He's acting as de facto prime minister anyway. They just need to continue to grow, which they are, and continue to push out everything that they're pushing out, which is the survival of the United Kingdom really does rest on a change of government. You're listening to Lunch with Shelley.

50:39Shelley:So tell me everything about being an associate producer on that incredible HBO show, which is not a bucket list per se, but sounds so cool. This was a project that Ben Goddard picked up, and it was then Goddard Gunster at the time. And he was asked by Sam Nunn and Ted Turner to create a film for the Nuclear Threat Initiative. What was the purpose of doing that? The purpose was to show what would happen if enriched uranium the size of a phone ended up in the hands of terrorists. Could they create a dirty bomb? And it was so precise that the movie was boring to the point where we literally met with operatives around the world to explain exactly how this could possibly happen.

51:30the size of what an enriched uranium bar would look like, et cetera, et cetera. And that was the genus of the film. It was the movie before Al Gore did his. I mean, it really was. It was a movie.

51:46Shelley:Well, you had Fred Thompson. Fred Thompson. You had really good actors. We had Fred Thompson. We filmed a thing in Canada. Fred Thompson was the president of the United States, I'm sure. Yeah. When he was alive, I would have wanted to be that. Yeah, right, right. And there was a guy who did Napoleon Dynamite, who was Uncle Rico. Yeah, I know there were a lot of recognizable people. Bryce was in the film, too. Yeah. It was really fascinating. As the executive producer, I mean, Ben, it was Ben's. Oh, not associate. You were executive. I apologize. It doesn't really matter. Ben, obviously, it was his brains.

52:24but someone had to track all of these people, do the contracts, make sure people were getting paid. That was my role. I was not on the creative side. I just made sure that people showed up when they were supposed to be. Brett Thompson had his trailer.

52:39Shelley:Right. Actually, I'm a little disappointed only because you're very creative. I feel like that. But you didn't get to be creative on that. Not so much. But you got the credit. I weighed in a little bit here and there, and Ben was fine to take it. Right. But it was his baby, and it was Sam Nunn's baby, and it was Ted Turner's baby. Are you a SAG member? I was at the time. That's so cool. Did you get like$13 a year or something? I got a little bit of money. Okay. This is probably my last question, although I always hate to do this, Claude, as you know, because I want this to last forever. I know.

53:13Shelley:But if you were going to have lunch anywhere in the world, where would it be, and what would you be eating? Wow. That's a great question. I love Rome. Me too. Love it. Me too. I love it more than any other city in Italy. Yep, Florence. Everyone loves Florence. I love Rome. Was somewhere in Rome with homemade pasta, a carbonara. Right. Something like that. Are you eating outside or inside? Oh, definitely outside. Yeah, okay. At a piazza, whatever they call it. Yeah. That's it. I think that's perfect. No question about it. Well, Jerry, it was so great to see you. I'm so glad that you are on the podcast.

54:01Shelley:And more importantly, I'm so glad to have a leisurely lunch with you because this has been really fun. Shelly, it has been wonderful. And I've always said this to you that the two of us have come a long way. Yes, we have come a long way. I agree. From the Sperry's Cretan area to having a podcast in Washington, D.C. And being the genius behind so many things in a European country. It's amazing. Jerry and I always have a pinch ourselves moment. Claude, it is so good to see you. So thank you so much for being on. Your next one's going to be Farage. We're getting Farage on the podcast. Yeah, we're getting Nigel on.

54:40Shelley:But right now, Jerry, you are amazing. There's a lot of love at this table. You too. Thank you so much for being on. Everybody, thank you for listening. Check out other episodes if you want to hear more at www.lunchwithshelly.com or wherever you get your favorite podcasts. And in the meantime, and as always, peace, love, and lunch.

From the publisher

Welcome to the latest episode of Lunch with Shelley with today’s special guest Gerry Gunster, Founder and CEO of Gunster Worldwide.  Gerry is one of the preeminent strategic and tactical minds in issue advocacy and is particularly well known for his successful work on Brexit in the UK.  He is often referred to as the Nigel whisperer, since he continues to work closely with Nigel Farage, and is also a lifelong friend of mine, since we grew up together in Wilkes-Barre PA! 

Join us at the always cozy and delicious Martin’s Tavern for a really fun and interesting conversation that covers Gerry’s introduction into referendum politics, how he met his wife, what it was like to work on Brexit, what’s happening right now in the UK, how great Harvey’s Lake is, and lots more! 

Check us out at www.lunchwithshelley.com or wherever you get your favorite podcasts, and as always and in the meantime Peace, Love and Lunch!

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