In short
Story of real estate developer Jerry Sedici and how his early life and deal instincts shaped his ability to spot and negotiate opportunities in Chicago and Los Angeles.
Guest backgrounds
Jerry Sedici, born in France (Paris), orphaned at age 7 after both parents were killed in the war; raised in the country/state system; studied architecture; immigrated to Chicago in 1981 with limited English and capital; built businesses and properties from scratch.
Key claims
He learned patience and “stages” the hard way; sees neglected buildings as blank canvases; builds trust quickly with strangers; negotiates by pushing the other side to name a price first; uses vision over market research; later learned real estate financing by leveraging cash flow from operating businesses.
Notable examples
Opened French bakery Café Croissant in Chicago (Walton Street) despite high rent; scaled to Michigan Avenue; created a commissary in a run-down Fulton Market area; bought a meatpacking building and converted it into 27 condominiums; rehabbed and sold hotels (e.g., Walker Hotel) and closed a $24M deal for a property he transformed.
Guests
Jerry Sedici (guest); Kison Patel (host).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to Jerry Sedici
0:41 to 1:24
Kisan introduces Jerry Sedici and shares his background.
“I'm Kisan Patel, and you're listening to M &A Science, where we talk with deal professionals and learn valuable lessons from their experience.”
Jerry's Early Life and Insights
1:25 to 2:55
Jerry discusses his upbringing and how it shaped his perspective.
“Recently, I had the chance to sit down with Jerry at his warehouse just outside of LA, and I wanted you to hear where those instincts actually came from.”
The Influence of Loss
2:56 to 4:55
Jerry reflects on losing his parents and its impact on his life.
“We're going to talk about negotiating deals.”
Education and Early Career
4:56 to 7:35
Jerry shares his education journey and initial ventures in real estate.
“People, they ask me, they said, must have been very difficult.”
Entrepreneurial Beginnings
7:36 to 10:39
Jerry recounts his early entrepreneurial efforts selling Levi's.
“So now the real estate exposure came from that.”
Journey to America and Bakery Dream
10:40 to 14:00
Jerry describes his move to America and his dream of opening a bakery.
“And from there, I started with the real estate.”
Journey to Open a Bakery
14:00 to 27:41
Learn about the challenges and triumphs faced when starting a bakery in Chicago.
“and she opened this French bakery and she didn't make it in New York.”
Anecdote of Wisdom
27:41 to 28:00
Discover a humorous interaction that highlights generational differences in business.
“He doesn't think that he's going to run us over.”
A Vision for Real Estate
28:00 to 30:16
Discover how a unique approach led to a successful real estate investment.
“And the two, they asked, he said, what are you saying?”
Transforming a Bakery and Real Estate Ventures
31:19 to 37:40
Explore the journey from a bakery business to successful real estate investments.
“I bought certain models that I shipped to China.”
Show all 14 chapters
Lessons from the Bank: Overcoming Rejections
37:40 to 42:01
Learn how overcoming initial setbacks led to significant financial success.
“in real estate so I bought this building with a lawn from the seller and I did the rehab with the cash flow that I was having from the bakeries.”
Reflections on Past Opportunities
42:01 to 45:54
The speaker reflects on missed opportunities in the bakery business and the challenges of entrepreneurship.
“I said, it's growing trees in the United States.”
Lessons from Restaurant Ownership
45:55 to 50:55
The narrative shifts to the speaker's experiences and lessons learned while owning a nightclub and restaurant.
“Over there, it's like the French, they said, oh, petit bonheur, la chance.”
Successful Real Estate Ventures
50:56 to 52:01
The speaker discusses his real estate projects and the financial successes that followed, highlighting key strategies.
“I said, we're going to clean it little by little.”
Transcript
Automatic transcript. May contain errors.0:00Hello, M &A scientists. This podcast is brought to you by Dealroom.
0:06Kison Patel:Would you like to avoid wasting hundreds of hours managing Excel trackers and building PowerPoint reports? Do you want to make your process more efficient? Well, I have great news for you. Dealroom is the buyer-led M &A platform that saves you time, headaches, and improves collaboration so you realize value faster. So go to dealroom.net and try it for yourself. Also, there's lots of AI, so go knock yourself out. Anyways, here's to the deal.
0:41Kison Patel:I'm Kisan Patel, and you're listening to M &A Science, where we talk with deal professionals and learn valuable lessons from their experience. This podcast focuses on stories, strategies, and what actually happened during M &A deals.
1:05Kison Patel:This episode is different than anything we've ever done on M &A Science. 20 years ago, before this podcast existed, I worked for a guy named Jerry Sedici, hunting for real estate deals across Chicago and LA. I learned a lot of what I know about spouting opportunities and doing deals from working with him. Recently, I had the chance to sit down with Jerry at his warehouse just outside of LA, and I wanted you to hear where those instincts actually came from. Jerry was born in France, orphaned at seven, grew up with nobody telling him what to do. He came to America barely speaking any English and did something extraordinary.
1:45Kison Patel:He turned buildings other people walked past into hundreds of millions of dollars in real estate, cafes, hotels, and restaurants. This episode is a story. It's about the deals that shaped how he sees value where other people see nothing. In the next episode, we'll get into the actual playbook. How he negotiates, builds trust, and buys things that aren't even for sale. But first, you need to know where he comes from. I'm your host, Kisan Patel, Chief Scientist at M &A Science. Today's a different kind of episode. My guest is Jerry Sedici, a real estate developer who's bought and billed hundreds of millions of dollars of property between Chicago and Los Angeles.
2:27Kison Patel:Jerry and I worked together about 20 years ago, hunting for properties to buy. The truth is, a lot of what I know about making deals, I learned standing next to him. He grew up in an orphanage in France after both his parents were killed in the war, put himself through architecture school, landed in the U.S., barely speaking English, and built every bit of it from nothing. He's in his 70s now and still has more fire than people half his age. Today, we're going to talk about Jerry's story. We're going to talk about finding opportunities. We're going to talk about negotiating deals. We'll see what else we get into.
3:01Kison Patel:Jerry, how are you doing today? I'm doing good. Thank you. You are very generous with your words. Thank you for hosting. Can you tell me about where we are? We are in the warehouse in Inglewood, California, where we conduct business from here related to the construction and to the landscaping and to other things that we do. I appreciate you taking time from running the business to have a conversation and hosting me live here just outside of LA. You are very welcome, Kisan. Where do we start? I want to get your story, but I want to get it from the beginning because I feel like so many things in your early childhood that you told me about shapes who you are today.
3:39Kison Patel:So maybe we can start with some of the early stories. The early stories, I grew up in France with some difficult time, which is, I believe, shaped me to be a better person. Teached me to be more patient, something that I didn't have. Nobody ever taught me how to be patient. I always wanted to burn the different steps that we know we will teach to follow. But for me, those steps, they took too much time. So I had to shorten them up. And sometimes when I think back, life normally you don't have to burn those stages. You have to follow those stages. There is a progress. That's how we grow. And unfortunately, I didn't have the privilege and the wisdom of following those stages.
4:31When at the time, I believe if I followed them, I would have accomplished much more than I feel I did. But that's, again, my nature of being eternally insatisfied.
4:43Kison Patel:What's the story? You were born in Paris. Born in France, yes. Born in France. Grew up in Paris. Grew up in Paris, yes. My parents, they passed away at a very young age. You were young. How old were you? Seven. Seven years old. It's shaped me. People, they ask me, they said, must have been very difficult. I said, I look at it as a blessing because it allowed me to be who I am today. And I am satisfied with who I am. I am unsatisfied in many aspects of life that I wanted to accomplish more and I wanted to do more. And obviously, the gift that I have in my life, losing my parents, sometimes I have to look at it as a gift because I don't want it to burden me.
5:26I said, if I had a parent, maybe they would be babysitting me and not allowing me to do what I did. I grew up as a free spirit, basically. Whatever I felt I went to do, I did. I feel very fortunate because I had a lot of friends. they had difficulties with the law because borderline we were living on the edges
5:51Kison Patel:because you essentially grew up in an orphanage because your parents died in an accident yes and then essentially that made you part of the I don't know what do you call it like the state or the country system yeah baby sons of the country basically you belong to the country to curve you with your schooling and that type of things you had really no we grew up with nobody telling us what we have to do. Wherever we did, some of us, unfortunately, they went on the wrong path and they end up having difficulties with the law, doing certain things they should not have been done. And a few of us, we were able to be schooled and to have some sort of education that allow us to be a part of a society, not to be some marginal people.
6:42Kison Patel:You progressed and found your way through college. Yes, through the architectural school, which was an eye-opening to the real estate business, which is something that I enjoyed very much, bringing all the buildings to life, taking something that people, they disregard because it's in a bad shape and give it a new life. Real estate is, you take a building as a blank canvas. and you make that building very beautiful. You find sometimes yourself driving in some streets or some location where you did the work and looking at that building and being mesmerized by the job you did because you see it alive.
7:28There is a satisfaction beyond the material part. That's a part of my life. That's a big part of my life.
7:35Kison Patel:And you got exposed to it through architecture. So now the real estate exposure came from that. Absolutely. About the interest. What about being an entrepreneur? What was like the early things? I can remember when I was 13 years old, I noticed that kids were smoking cigarettes. So I remember I turned my locker in junior high school into a tobacco shop. I'm curious for you, what was like the early sort of inclination of being an entrepreneur? At very young, I just started selling Levi's. Tell me about that. How old were you and how did you start selling Levi's? I was probably 17 or 18. We were buying them at a high price and selling them in school and using the bedrooms of the school as a fitting room, basically where you go try your gin and take a look at it.
8:23Taking the mirror from the sink, there was a mirror, which is taking the screws of the mirror and putting it against the wall like somebody can put his pants and see how it looks on him. That business grew into opening clothing stores in Paris, in Avignon. Avignon was my first real estate deal. It was a building on Place des Châtains in Avignon. It was the first building I ever bought. It was in such bad shape that when I think about it, I said, how could I have bought something like that? You were still in high school when you were doing this? No, I was in the architectural school. The architectural school for me, it was just a place where I wanted to have a degree that I really never did.
9:11So Levi's, so you started that in college. Yes.
9:13Kison Patel:And then you're selling the jeans. Yes. And then eventually we should invest. Did you have some partners or folks? I didn't have any partners, no. Everything was on my own. Everything was on my own. Everything was through struggle. I did not foresee the partners because I was very young. And the people that I met, few people in my life, that there is a gentleman who was my spiritual father, Meyer Lunkery. And it's funny because today I was talking to his son who was living in Israel. And he looked at me and he said, let me try to teach you how to do certain things. And I remember looking at him, I said, who are you for to teach me?
9:56Because I didn't feel the need to be teached by anyone.
9:59Kison Patel:You were the tough kid that grew up in an orphanage. We became very close. And he was like a spiritual older brother. There was a trust. And unfortunately, he passed away. He was a great man. Mayor Long King. So this is early. You're taking Levi jeans from selling them in school to actually opening a storefront. Correct. But from there, it was a short period, the storefronts, a short period, maybe a year or two. And after I went into rehabbing apartments, real estate. Okay. Did you just stop doing the business and close it down or? No, I sold it. It was sold. It was good revenues. And from there, I started with the real estate.
10:45In Paris? In Paris, yeah. I had only one dream, to come to America. We call it America. I don't call it the United States. I have a younger brother who came here at an early age to do an engineering degree after he did his PhD in IAT. And that's what brought me to Chicago. He's my only brother. And when I came to Chicago, when I decided to come to Chicago, I was looking, what am I going to do in the United States?
11:15Kison Patel:What year was this? Like, where are we at? I came in the 1981 that I decided at the end of 1981. And I decided the end around August, September. I came for a quick trip because my brother was studying at IIT in Chicago. Drove me around Chicago. I asked him to show me the neighborhoods. At that time, I decided I'm going to go and open French bakery cafe because I didn't know anything. I don't know nothing. about a bakery. The only thing I know about a bakery on a Sunday living in Paris, I take my daughter who's two years old and we go to the bakery to buy a baguette and a petit four and that type of things.
12:01I have no idea about how a bakery functions. But I decided that I am going to be in the bakery business. I went into a supplier in Paris And I said, I want five ovens. I want five mixers. And the idea was to go to open many stores in the United States.
12:25Kison Patel:At this point, you're rehabbing some properties. I have properties at this end. I have a little capital. And that's when I decided I need to go to the American venture. How old were you? I was 29 when I said. 29. So you're already married. You have your first kid. I had my first kid. Yeah, she was two years old when we came here. And then you said, we're going to move to America. We're going to move to America. And open a chain of French bakeries. My wife, my present wife, she was my girlfriend at the time. And I said, we're going to go to America. He said, we don't speak the language. We don't have a lot of money.
13:02What are we going to do over there? I said, that's my problem. You don't have to worry about anything. Just, I said, prepare everything. I said, do your shopping here, whatever you need. because over there we're not going to spend any money. We're going to work for to make money. I came to the United States. My first house was on Hood Street in Chicago. I came here. I rented a house and I brought my family. I sent all my furniture, everything that I have in France that I accumulated. I sent it here and we moved to America. December 27, 1981. I landed at 3 p.m. in New York. I had little money, and that's how I started my first business, which was called Café Coroisson.
13:48I decided on the bakery because I heard a story or I read a story. We had a famous madame called Madame Claude. Madame Claude was a famous madame. The American word of madame, she was basically, she didn't have an honest business, a reputable business. and she opened this French bakery and she didn't make it in New York. And I thought, it's a great idea. Why I won't do that? She didn't make it, but me, I can make anything. If somebody can make it, I will make it. And I remember a friend of mine telling me why you will make it. I said, my position, this is a table and I am at the edge of the table.
14:31That's me. I can go only toward the center of the table. But if I go back, I'm gone. I don't exist anymore. So for me, the reason why I'm going to make it, because I have to. I don't need to. I have to. It's a must. I opened my first French bakery on Walton Street in Chicago at 72 East Walton. When I saw the space, I told my brother who was driving with me around Chicago. He didn't know Chicago. and I said, this location seems like a good location. We saw the number, we took a number and we called the owner of the building. He gave us an appointment and we went to his office on Ohio Street in Chicago.
15:17And the first store was on Walton Street at 72 East Walton. I said, I would like to, I don't speak English. So my brother does the translation. He said, my brother would like to rent your store. And I speak only French. And the gentleman, Edward Statler, who was an amazing gentleman, he passed away. God have peace of his soul. He went into a discussion that lasted maybe 10 minutes. And I asked my brother, I said, what did he say? He said, he doesn't want to lease you the space because he think it's too much rent for a bakery. He just looked it up and he said, Nava Rich Bakery in the United States, that's$450 a day.
16:02So I looked at my brother, I said, what's wrong with him? $450, the franc at the time was five franc to a dollar. It amounted to$2 ,000. The matter in my head, I said, I can't leave me with$2 ,000. I don't have any problem. $2 ,000 a day? Is he crazy that the bakery is not good? The gentleman, Stockler, he said, what did your brother say? I said, what does Stockler ask you a question? He asked you a question. I understood that there is a question mark about what he was saying. I don't speak the language, but I can have a grasp of what's going on. He said he went to know how you're going to live with that little money and paying$4 ,500 rent a month.
16:49I said, tell him to leave it up to me. I said, that's why he's a lawyer and I am a businessman. I am going to make this place work. He said, but a bakery, I have a building on Walton. There was some famous lady who owned that building and I don't remember her name. I said, I'm going to build over there a jewelry box. If he leave it up to me and he leave me alone. He ended up giving me a break on the ranch. He ended up reducing the security deposit. because he was looking for 90 days security deposit. I met this friend of mine, Mark Fettner. Mark Fettner did not speak French, and I didn't speak English.
17:34But he was such a character and a pleasant man. He used to come pick me up in the morning. He was the contractor that I hired to do the work in the store. He was from Polish descent, and he used to, he spoke a little Polish, and he used to come pick me up and I spent the day with him. He was my first, I would say, English teacher. I used to have a dictionary and I had this electronic device that I put the words in English and in French in them. The device translates me the word in English and I say it with my French accent and I have to show it to him to read it. He said, oh, that's what it means.
18:18That's what you are saying. I'm jumping wherever going through my mind, basically. I'm sorry, I'm not saying it in order. We built a store with Mark Hell, and we built an incredible store. It was so beautiful. The counters, they were gold color. The ceiling was gold. The floor was white. The wall were white. We built basically a bakery with two color, white and gold. The counters, we made them in gold. There were this oval shape. It looked more like a jewelry store than a bakery. On top of this gold counter, these boxes and plexiglass where we put the product, the bakery good. In the back, we put a bakery.
19:05We opened these big windows with these wavy shapes on the wall. Every wall, they had this wavy shape with the mirror behind them. It was a piece of art. It was really something that I never thought. that we are going to accomplish. I was extremely proud of the final product. I have in my mind this$450 a day that I'm going to do in a bakery business. And now I build this bakery. My background of architecture is cool. And after my little research, I build it the way I perceive a bakery should be. And now I don't have a baker. I'm opening a bakery business without a baker. I called some friends. I said, guys, I'm an immigrant in the United States.
19:53I need a baker. You can find me. With all the bakers we have in France and pastry chef, you can find me somebody. I said, one of my friends, he said, give me a few days. The same day, he called me back. He said, there is a baker. He's in New York. I called the guy. They gave me the number. I called the guy. He was a French guy, and he had this deep voice. You can see that I'm talking to somebody who's probably 6 '5", and he's 300 pounds. It's just what I imagined in my head. I spoke with him. He said, I come to work and I need$500 a week in cash. I said, not a problem. He said, can you send me$150?
20:35I said, wow, this is not going to, it's not starting good. I'm hiring somebody here who doesn't have$150. So I said, I'll send it to you and I'm going to buy an airline ticket I will give you the, you just go to the airline and pick it up at the counter of the airline. His name was a long name. It was called Artigulong. Very French name, Alain Artigulong. He arrived to Chicago. He said, listen, there is certain rules you have to live by. I'm going to put you in my home for now. That's the only place where I have, I said, I have a bedroom for you. And because I have three or four bedrooms in the house that I rent.
21:17the day he arrived, I said, tomorrow we're going to leave at 7 a.m. I said, for what? He said, to go to work. Because I am building the bakery. The front, we're still building it. But the bakery is ready to go. I said, you're going to show me what you're capable of doing. He said, but you're not open. Why do you want to do it? I said, please. Now you're talking about my business and me, I'm telling you, I need you to go make me products. I said, the place is going to be called Café Croissant. Start by making me croissant, pain au chocolat. They call it pain au raisin, but it's like dry and raisin.
21:56The bakery was pretty much advancing. I had my bags. They were already done. There was a company competitor called Vie de France. At the time, a bakery. I copied their bag. I took their bag and I found the same supplier. He made me the bag. I was extremely satisfied about the effort that I put in this bakery. And I imagined this bakery that I'm going to open 50 of them. I don't know where I get it. We don't have this vision. We don't have it in France. In France, you have a little shop and you work on it for 50 years and you retire. I came here and I imagined to be another McDonald's because I had these dreams that I wanted to accomplish.
22:40The French, they call it gourmand. Gourmand, it's when you see something and you want to take the whole thing. gluten, I don't know what they call it. I don't know the word. There is a word gourmand. Gourmand is somebody who eats with his eyes. Okay. So as a gourmand, the definition of gourmand, there is the guy who knows the delicate product. They said, and gourmand, they have two senses. Gourmand is a guy who gluten, who wants to take everything for himself. And there is the guy who knows the subtlety of things. and he liked good things with a good taste and things like that. We go back to Alain Artigolon.
23:21He started making this product. And the guy was beyond belief. I was the luckiest person on earth. The product he made, even in France, I'd never seen anything as good as this man was working. He was living with me in my house. And morning, I make him wake up at 6 o 'clock in the morning. And we go to work. And he was baking all day. He was making the product and baking them. And I had a couple girls that used to work around the store in some clothing store. I went to the shop and I said, can they help me? How much you paid them an hour? He said, I paid them$5. I said, can you work for me like three, four hours a day?
24:02And they said, but you will hire me when you open the shop. I said, they'll hire you. So all the goods that Alain was making, I put like two, three products, four products in a bag. And I was sending those girls to go to every store from Water Tower, Walton Street, Oak Street, Michigan Avenue. They just go to a store, said, new bakery pastry shop is opening. Here's the bag. And they leave it free. I was giving everything for free. We started June 1983. June 15, 1983 was the first day we opened for business. And I am expecting to make$400,$450. The first day we made$1 ,500. Wow. I couldn't believe it.
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24:49Because$1 ,500 at the time, at five franc a dollar, was 7 ,500 franc. It was an enormous amount of money. The first month, we made$60 ,000. Wow. I said, this is incredible. That same month, I decided I'm going to open another store. One month in business. I said, I'm going to open another store. Businesses every day growing,$1 ,700. Saturdays, we used to make$3 ,500. This is the El Dorado. When we think about America, the French people, they said, the El Dorado meaning we are mining gold here. I have to go back to the landlord. The landlord had the restaurant called Le Perroquet in the building, in the third floor.
25:39And he had a clause with the restaurant that he cannot rent to another restaurant. And my landlord, he was a lawyer and an extremely bright guy, extremely smart guy. I am sitting with him and he tell my brother, I can't rent him the space because I cannot put any sitting in. I cannot have another restaurant with sitting in the building. I said, that's not an issue. I have a solution for that. I'm just going to put some high table. We call them counters in France. And people, they come in, they have their coffee. They are doing standing. There is no sitting. He looked at my brother. He said, is he all the time like this?
26:18He have to find a solution to anything. He said, I cannot tell you who is my brother. You're going to discover him yourself. At the end of the discussion with Mr. Stockler, he said, I want$4 ,500. $500, no sitting in the space. And if I have anybody complain, they have to fix the problem or I'll throw him out. Done, I said. We have no more to talk. Prepare the lease. I said, you have a lawyer? I said, you will be my lawyer. Tell my brother, I said, he will be my lawyer. He seemed decent enough that he's not going to screw me. Translate it. He said, my brother, he said, he want you to be his lawyer.
26:55He think you're decent enough that you're not going to screw him. He said, he looked at you as a good Jewish man and you're helping another one of yours. And he turned out to be a pleasure of man. He passed away. There is an anecdote, I have to mention it. His son took over. His son was a loud mouth. It was a very, how I call it, he was confident. He had that confidence that made him arrogant. Some confident people, they are very arrogant. While his father was alive, I had an interaction with him, and he raised his voice in their office. They had an office, and he had an office with his father.
27:38He raised his voice, and I raised my voice. And my brother was late in. I said, raise your voice. Say it loud like this guy. He doesn't think that he's going to run us over. And the father came in. I have this heated discussion with his son. He said, what's wrong with you? I said, where I come from, dogs, they don't make cats. And cats, they don't make dogs. Your father is a gentleman. Why can't you be like him? And the two, they asked, he said, what are you saying? And my brother translated in English. They start laughing. He said, I told you. The father tell his son, he said, I told you, he is an interesting character.
28:19And he became one of my dearest friends, the father and the son. In our discussion, I said to him, to the son and the father, I would like an option to buy the building. They look at each other. He said, we had to question ourselves if we rent you the place. I said, so what do you have to lose? Giving me an option shouldn't be difficult for you. And he said, well, how much this option should be? I said, ask him how many square meter he have. He said, here is square feet. He had 72 ,000 square feet. I said, hold on, that's 7 ,200 square meter. I'll offer him$10 million. I'll buy the building at$10 million at the end of my lease.
29:01They look at each other and they can say, they are thinking, where is this crazy guy came from? I said, I went in the lease. I went to have my option to buy the building. And at the end of 10 years, I bought the building and I paid$10 million.
29:15Kison Patel:After 10 years, probably even worth more than that. The building, when I rehabbed it and I turned it into the Walton residence, appraised for$22 million. And all my sadness, I gave it back to the mortgage company. I owed them$15 million. It was appraised for$22 million. And I walked away with some settlement. They gave me some money to walk away. Because my concept, today that building is a money-making machine. But for me, when I started, I made it into a residence. I had this vision of this residence, a hotel, basically. It's a higher number. We had the services of a hotel, but a hotel room with three bedrooms.
29:59Kison Patel:Long-term stay. Long-term stay. The vision was incredible.
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30:48Kison Patel:Ask and it pulls from 400 interviews in seconds. You can even build your own course on any topic on demand. It's an on-demand advisor. You get answers, but the answers come with the receipts. You see where it came from. You see who said it. This isn't a chatbot making things up. The best practitioners on earth on call. Mascience.com
31:18Kison Patel:I remember this building. The units were high end. I turned it into a very high end. I made the furniture. I went to Italy. I bought certain models that I shipped to China. And I went to China. I made them in China and I brought them to Chicago. It was a project of really love. And that project was so dear to me. Like every project I did in my life. Everything that I did in my life, I did it passionately. I never did anything that, from the bakeries to anything that I started here in the United States, I put my heart in it. I never cut corners. The best of the best. Did you end up making the 50?
32:00Kison Patel:How many bakeries did you end up making? I did two of them. I went to Michigan Avenue. I was paying at the time, I believe. $12 ,000 a month in rent. When I went to see Lester Melman and I said, I would like to open a bakery here. He said, how can you make the rent? We went$12 ,000. I said, what's the big deal? And the honest truth, I really have no idea. I had, I was just, I had the guts. I had that feeling that I can do it. I did not do any market research, market studies. I said, I am on the Champs -Élysées of Michigan Avenue. How can I go wrong? My accountant was Laventhal and Horvath, big accounting firm.
32:42All their customers, they do millions and millions of dollars. I met this gentleman, Marvin Siegel. He said, we don't take clients like... I said, why? He said, because we just do big volume. I said, I'm going to be a client who does big volume. Why don't you take me? He said, I have partners. I said, talk to your partners. Have a meeting. I come talk to you guys, all of you. He come back to me the same day. He said, my partners, he said, we're going to give him a shot. I said, I'm renting this store on Michigan Avenue. I want you to represent me. Michigan Avenue, he said. Do you think they will give you the store?
33:20I said, of course they will give me the store. He made me an appointment with the owner of the hotel who bought at that time, I don't remember what was the name of the hotel, but it was a thousand room hotel, 505 North Michigan.
33:33Kison Patel:What is that, by Intercontinental now? Intercontinental, yeah, Intercontinental Hotel. One mistake I made, the biggest mistake in my life. When he rent me that space, I did not ask him for an option to buy the hotel. It came to cross my mind, but I said, they're going to brew me with a cannon to get me out of here. They rented me the store. They didn't give me really any tenant improvement. I went and I built a duplicate of the store that I had on Walton Street. I opened February 22nd, 1983. February is very cold in Chicago. The day, I believe it was like 60 degrees. The first day I did$3 ,000 with 70 cents items.
34:17We don't sell high ticket items. The most expensive item was$3. We sold soup, salad, and sandwiches. The store the first year did$2 million. Wow. We literally were printing money. The first month that I was at 505 North Michigan, I said, I need to have a commissary to make my product. And I said, I need to be less than one mile radius. I took one mile. I looked at the map. I took my mile radius. That's in my field. I know. I understand those things. Construction and that type of things, that's something that I have a good grasp of that. I took my car. I had this Mercedes 280 SL that I sent from France.
35:01I sent two cars. I had two Mercedes. The 280 SL, what came first and after the other one, it was a 500 SE. I took one mile radius and I drove to see how far one mile. And I end up around Lake Street and Carpenter. Lake Street and Carpenter at the time was a very bad neighborhood. And I found this building, which was 44 ,000 square feet. I took that building. I built the size of semi. I took the measurement of semi, and I built a truckload in life. When half the truckload was a freezer and the truckload was a cooler, and I opened a bakery, commercial bakery. The little equipment I have, it was like we were lost in this bakery.
35:53But I had this vision that I need this commissary where I can manufacture for 10, 15 stores. I had this vision that we were doing an incredible business between the two stores, I think. We're talking about probably$3.5 million in revenues, which was a lot of money. Yeah, especially in the 80s. With the food costs we have, we had 17 or 18 % food costs. We had soup, salad, and sandwiches, and the bakery goods. and we were printing money. I decided to open this commissary and when I took that building, it was in very bad shape and I rehabbed that building and I made it look great. I said, this is the business where I need to be.
36:40I can take all these buildings around here and I can turn them into something. My brother, he said, you're in the biggest garbage on the planet. I said, explain me something. I said, I wish you knew Leal in Paris when they were Leal. There was a dump. I said, I am in Leal here in Fulton Market. There is Fulton Market, Randolph Market. This is all the wholesale places. I said, this is going to be the hottest neighborhood in the planet. I said, I hope you live long enough and I live long enough and you can see it. Not by market research. that not it's just a vision I'm comparing what I saw in Paris and I am trying to think Chicago would be the same way and actually it happened
37:31Kison Patel:that's the whole West Loop so you this is when you shifted focus you went from bakery and then I realized there's a bigger opportunity with the real estate correct biggest opportunity in real estate so I bought this building with a lawn from the seller and I did the rehab with the cash flow that I was having from the bakeries. And I put a loan on it. I don't know if I bought it for$210 ,000. And when I finished with it, I was able to borrow a million dollars on that building. That's when you learned how real estate finance works. That's how I learned how real estate finance works. And that's when Fulton Markets started becoming very in.
38:08I go and try to buy other properties in Fulton Markets. I went to the corner of Fulton and Racine, and there was a meatpacking and meat processing. I went to see this guy, Walter Nimzura. I said, I would like to buy your building. And he said, how much do you offer me? He said, how much do you want? He said, my building is not for sale. I said, I can offer you$700 ,000 for your building. He said, do you know what you're doing? I don't know. He said, maybe. He said, you got nothing to lose. I said, I want to buy your business and the building. I said, I'll give you$100 ,000 for your business. I take over right away.
38:43And I take over the building. He gave me six months. I said, by the way, I want you to stay working here for six months. Like this, I'm not going to dilapidate your business. We're going to run the business that belong to me. We agree on the amount that I'm going to pay you. If at the end of six months, I refinance and I pay you off, you go your way and I go my way. If I can make it, I'll give you back your keys. I said, I'm never taking your keys because you're going to be working here and coming every day to work. And we agree on the salary. We agreed on everything. I went into a bank called Atna Bank.
39:18They were on Lincoln Boulevard. I went to them and I said, I would like to borrow$1 million. Because I owe, I said, I owe money and I'm going to put money for the tenant and prove. They gave me the$1 million. I paid him off. After three months, we were in business. And it started with$300 ,000, rehabbing the building from the top coming down. The business is still open, but it was open maybe for another 90 days. I turned it into condominiums. I turned it into condominiums. I turned it into 27 condominiums. The cheapest condominiums, the biggest mistake I made, I sold for$450. And the highest, I sold it for$1.8 million.
40:01It was the top floor, a penthouse. I gave half to my brother. And me, I kept the other half plus half a floor above that I created. I sold mine because I needed the money and I needed to reduce my debt. And that's the story of the Fulton Market. My brother still lived there. And we owned the ground floor. The ground floor, my brother opened a restaurant called Pasta Veneta. And I still have an office on Fulton Market.
40:30Kison Patel:Luxury condos. Yeah. Very nicely done. I remember taking a look at the building. Very nicely done, yes. I copied all the characteristics from the building. I built an addition to the building with the same brick color. Remember, you told me about this when first time you applied for a loan, they didn't say yes. You got like a no. Yeah, they told me no. And I went to the bank and I said, give me the reason why you are turning me down. He said, why? I said, you want me to be honest or you want me to give you some bullshit story? He said, honest. I said, I want to know why you turned me down, because I'm going to go to another banker and everything that you didn't like, I'm going to make it look better.
41:12Anything that I didn't tell you that I'm going to do, what should I have told you for you to approve me? What do you need to see in my financial statement for you to approve me? He said, it's going to be a long discussion. I said, I have all the time. So the guy basically gave me the secret of what I should have done to get that loan. I said, thank you. I went to another bank and everything that he told me that I should have said, I said it to the other bank. And I ended up getting$3 million for to rehab that building. And for me, now I am at the time in my life, I'm 32 years old and the bank is giving me$3 million.
41:53$3 million at that time, time five. That's 15 million French francs. That's being super rich. I said, it's growing trees in the United States. I feel so easy. And people, they used to tell me, do you regret anything in the United States? I said, yes. I regret that I come 15 years ago and I stayed in New York because I discovered New York with my bakery product. If I opened the bakery cafe in New York, I would have done 50 times better. This is hindsight 30 years later until today. I do real estate, but I miss that cash register. Yes. I miss that cash flow. And we were doing a big number in cash flow.
42:40And I said to myself, why I don't go to New York today? Why I don't go to New York and open this French bakery cafe? To this day, I have that void in me that tell me, why don't you go do it? And I don't know.
42:55Kison Patel:What happened to cafes? I went to the real estate business. And my brother, I said, you run this food operation. My brother, the bakery business was a very challenging business because you work day and you work night. Day, you have the stores. Night, you have the production. When I started, I was working 20 hours a day. During the day, I was trying to run the business and also learn the business. I can't say run the business because I knew nothing about the business. I was learning the business and correcting errors, basically. I go to the business and the only thing I do, I look at what is not right.
43:35And I put it, I take an author and I start asking people, how do you do this? How do you do this? I listened to them and they asked me, do you have this problem? I said, no, I don't have this problem. I just want to know if the problem comes, I get ready for it. I didn't admit that I had a problem. If you admit you have problems, you're weak. So I always dealt from strength.
43:58Kison Patel:You're learning from other people's experience. I asked him the question. I said, how do you handle this? There was a gentleman. He had this restaurant bar nightclub called Le Roulet on Oak Street. He was in New York. He was very successful in New York. He wasn't doing well. And this place was owned by Chuck Fager and Barbara Eden. They are the one they build it on Oak Street. And I wanted to buy it. I never told him that I would like to buy his place. He spoke French. And we sit down like all the owners of restaurants. They spend a lot of time talking and working. And I was asking him many questions to learn about his business.
44:38And I end up buying his business because we had the same accountant, Sam Namias, the accountant. And I told Sam, I said, make me make this deal. Because he was really the one running the business here.
44:51Kison Patel:You bought the nightclub. Yes. You bought a nightclub. I bought a nightclub, yes. I bought a nightclub. I bought a restaurant. I changed the restaurant. There was a chain of restaurant in Paris called Hippopotamus. they were basically specializing in meat. So there is one thing that I didn't know, that here in the United States is the only country where if they make one product, they can make a trainload of products. And that product is the same one, same consistency. The French word is homogen. It's basically if you come today and you take one product, you come back six months later, you can find the same product.
45:31From where I come from, I didn't have that education. There is some artistry that we have in the food and in the bakery and so many things. People, they are always creating a new one. But here in the United States, I found out, do two or three things and that's all you need to do. You don't have to go make 50 things. You reduce your inventory. You improve your production. You improve your product. It's much smarter. Over there, it's like the French, they said, oh, petit bonheur, la chance. You put a lot of luck in it. Hopefully, it will work.
46:10Kison Patel:Now you've done quite a few businesses. You've got a lot of real estate property. I did a few projects in real estate. I think in the West Loop, too. It's like in the Chicago area. I don't know how many, because you had the commercial buildings. You had residential buildings. I really, today, my memory, I really honestly can't remember all the projects that I did. There's a lot of projects because I was busy working with you on a lot of projects. There was a Shiller Street, which is, I know well Shiller Street because I saw a sign. Somebody told me about it, that property eventually will be for sale.
46:44And I imagine it went, as soon as I saw it, I said, I make three townhomes here. I'm going to live in one and I sell the other. And I did it for one purpose. I said, my townhomes should be ready, should be free. I just want to have a home that belonged to me with no mortgage. And my brother, I said, do you want to be partner with me? I put you on the lawn with me. He said, no, I don't want real estate. Because he was living in one of those apartments. And the mortgage was very high when we bought. And at the end, I said, my friend, I need your part for the mortgage. He said, I'm sorry, the real estate is not for me.
47:20I don't want to be part of real estate. I said, then pay me the rent. Just pay me the rent. I'll swim on my own. He was paying me the rent. I went and I did the plans. I prepared the plans. Start looking for the money. You know, I'm more fluent in English. I'm learning little by little. I went to a bank. They lend me the money for to build three thousand. I told my brother, my friend, you have to move. And at the time, I was doing another project on Grand Avenue with this young guy that I met. He was working for me, Andrew Hirschhoff, and he became my partner. It was my go-getters for deals. And that was his assets.
48:00And we did a couple of deals before that. We built the two six-unit apartments. We did very well. We sold them. And we started this building on Grand Avenue. And I was almost done when I asked my brother to move out from Schiller. And he bought a unit, basically bought a unit at my cost on Grand Avenue. And the three homes I rehabbed, I started the rehab and all of them, I borrowed the money. I had the work. I had the money to do the work. And I sold one unit for a million aid. I sold the second one for$2 million. And I kept the third one. So my brother one day said, so how did you do in there?
48:42I have a free home and I made a million dollars. He said, how much are you going to give me? I said, why will I give you anything? You didn't want to be a part of real estate. should I give you something? I'm your brother. Sounds like my younger brother. We settled that and I was doing several projects at the same time. You did a lot.
49:04Kison Patel:I got a fortunate opportunity to work with you on the Felix Hotel, the Hotel Wacker. Yes. It was a fun project. That's another deal that it was beyond belief. I think 14 and sold it for 24. Yeah. You held it for not even one year. Not even one year. And then for$14 million, I remember. And I went to this bank. I have this youngest son of a friend of mine. His name is Jonathan Sobag. He's a lawyer in France. I said, why don't you come visit me? I need you. I said, you need to come. So I took him with me to see the people that were selling the water. I said, I have a fund in France. And this is my lawyer, basically.
49:44And he's going to buy this hotel under his name. I would like to enter into contract with you. I said, I don't know if I gave them$100 ,000 or$150 ,000. I said, give me the contract and he's going to get me the financing. There was not a valid word for that. But he's the one who is buying it. So he put it, Jonathan Sobag. And he said, why are you doing this? I said, let me explain to you. When we left, I said, you're going to sell it to me today. Sell it to you? Yes. I said, you're going to sell it to me for$24 million. How is that possible? I said, because this hotel, when I am done with it, it will be worth$50 million.
50:22How? I said, there are certain things I know and certain things I don't know. I said, this is going to be a five-star hotel. In a five-star hotel, each key sells for so many dollars. And I have enough keys here that I am going to make, I said, low side$10 million, high side$25 million. I said, I would like to leave to see that. I bought the Walker Hotel.
50:46Kison Patel:Remember, it was an SRO. They had a single room occupancy. It was all drug addicts. Yeah, it was a dump. Yeah, a total dump. I had that girl working for me. They put her to be the desk over there. The people here, they are so bad. I said, we're going to clean it little by little. And each time a room emptied, I have to keep it like that. I didn't want to. I was emptying the hotel. To empty property like that is very, very challenging. And I had no plans. I had a big mortgage. And I had other money coming left and right. And I was managing. I never defaulted on that mortgage. And Robin Trehan and Yuki-san brought that guy from, what was the company he bought?
51:29The hotel group.
51:30Kison Patel:Oh, Oxford. Oxford. Brought me the Oxford group. And I remember Robin asking me, how much do you want? I said, if they don't have a tree in front of it, I'm not interested. What do you mean? He said tree. A tree in front of it. Can it be$3 million? I would like you to guess the number that I want. They brought me that buyer for$24 million. At the closing table, I left with a check of$10 million. I said, this is America. That's the first half of my conversation with Jerry Sedici. The next episode is the part that changed how I do deals. Jerry builds trust with a stranger fast. He pushes the other side to name a price first.
52:14Kison Patel:and by the end, he's talking through how to buy something the owner never intended to sell. That's next.
52:31Kison Patel:Thank you for taking the time to explore the world of M &A with our podcast. We love hearing feedback. Tag us on a LinkedIn post, add a review on Apple Podcasts. We'd love to hear from you. If you need help standing up an M &A function or optimizing one that you already have, we're here to help. And if we can't help you, we probably know someone that can. You can reach out to me by email, Kisan, K-I-S-O-N, at mascience.com. Or you can text me directly at 312-857-3711. If you just want to keep learning at your own pace, visit mascience.com for a lot more content and resources. That's where you can also subscribe to our newsletter.
53:16Kison Patel:Again, that's mascience.com. Here's to the deal.
53:30Kison Patel:views and opinions expressed on mna science reflect only those individuals and do not reflect the views of any company or entity mentioned or affiliated with any individual this podcast is purely educational and is not intended to serve as a basis for any investment or financial decisions
From the publisher
Twenty years before M&A Science existed, Kison Patel learned how to spot a deal from a real estate developer named Jerry Cedicci. This episode tells Jerry's story: orphaned in France at age 7, he arrived in Chicago in 1981, speaking no English. He would go on to turn a French bakery counter into a real estate portfolio worth hundreds of millions of dollars.
Jerry opened his first Café Croissant on Walton Street in Chicago with a baker he'd hired sight unseen. What he lacked in market research, he more than made up for with conviction. The store did $1,500 on day one against a $450 target, then $60,000 in its first month.
He used that cash flow to negotiate an option to buy his landlord's building and, ten years later, closed on it for $10 million.
From there, Jerry moved fully into real estate: rehabbing a derelict meatpacking building into condos, buying a struggling nightclub through his accountant, and converting a single-room-occupancy hotel into a five-star property he sold for $24 million.
What you'll learn
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Build conviction before you have proof. Jerry opened his first bakery with no market research and no baker, just a read on the neighborhood and a willingness to bet on it.
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Turn early cash flow into structural rights, not just better terms. He used his bakery's daily revenue to negotiate a 10-year option to buy his landlord's building outright, thinking well beyond lower rent.
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Buy the operator and the asset separately. When Jerry wanted a meatpacking building, he priced the business and the real estate as two separate offers and kept the owner on the payroll for six months to protect the operation while he refinanced.
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Get a rejected loan explained line by line. After a bank turned him down, Jerry asked exactly why, then rebuilt his pitch for the next lender (and got the loan).
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Scout a one-mile radius around your best location. He used a one-mile radius around his top-performing bakery to find the derelict building that became his first ground-up development project.
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Negotiate the deal you want, not the one on offer. A landlord's refusal became a lease with better terms and an option to buy the building for a fraction of its appraised value.
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Turn what you heard into a repeatable M&A practice. Explore the Buyer-Led M&A™ Certification for practical frameworks, tools, and decision-making habits you can apply on your next deal.
