In short
FIFA’s commercial “crisis” after reports that Gianni Infantino circulated a plan to sell 20% of the 2026 World Cup to private investors (including the Kushner family) via a new $20B company, potentially turning the tournament into a shareholder-driven product. The plan collapsed after UEFA threatened to boycott FIFA events; FIFA leaders resigned; Infantino later said the proposal would not proceed due to divisions.
Guests
Tariq Panja, global sports reporter for The New York Times, covering football bureaucracy and FIFA governance.
Key claims
Private equity/investor ownership would permanently shift decisions toward shareholder returns (ticket pricing, ad-like hydration breaks, venue choices). FIFA has large reserves, so the deal’s rationale is questioned. Infantino allegedly excluded senior FIFA leadership; advisers resigned after learning via media. The episode frames the World Cup as a “glossy brochure” to attract investors, with examples tied to commodifying assets and building investor appetite.
Notable examples
UEFA’s statement warning football would be “mortgaged”; reported Kushner/JP Morgan links; UEFA’s 55-nation boycott threat; resignations by Carlos Cordero and FIFA COO Kevin Lamour; Balogun suspension controversy; Infantino’s “Instagram” political style and term-limit maneuvering toward a commissioner role.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOFIFA in Free Fall: Infantino's Crisis
0:54 to 1:25
Discussion on Gianni Infantino's presidency and FIFA's turmoil.
“Gianni Infantino, even if he has the numbers, it's done, Roger.”
The Proposal for World Cup Privatization
1:25 to 2:52
Details on the controversial proposal to sell part of the World Cup.
“we've all watched as the world of football is in a state of civil war.”
The Reaction and Fallout from UEFA
2:52 to 4:00
Exploration of UEFA's response and the potential boycott threats.
“When I want to know the answer to the question, football seems safe, but for how long?”
Understanding Private Equity's Role in Football
4:00 to 6:27
Insights into the implications of private equity in football operations.
“At the moment, you've got this threat of a boycott.”
Analyzing the FIFA Deal's Value Proposition
6:27 to 8:16
Examination of the financial aspects and motivations behind the FIFA deal.
“US investor also happens to be the brother of Donald Trump's son-in-law, Jared Kushner, backed by American bank JP Morgan.”
Comparing American Sports and Global Football
8:16 to 10:40
Comparison of business practices in American sports and their effects on football.
“And if you noticed, within minutes, if not seconds, the comments are ready to come flying out.”
Future Implications for World Football
10:40 to 14:00
Predictions on how the current crisis will affect the future of football.
“I've got to be honest, when you tell it like that.”
FIFA's Deal Speculations
14:00 to 16:33
Exploring the implications and speculations surrounding FIFA's business moves.
“I mean, my reaction, I've got to be candid when I read all of this, because it all seems so familiar to me as someone who lives in America and watches American sports, watches American life, watches American politics.”
The Americanization of Football
16:34 to 20:26
Discussion on how the World Cup is becoming Americanized and its implications.
“Ziegler reported, I think, a starting salary of 30 million dollars plus bonuses, according to whistleblowers.”
The Americanization of Football
20:31 to 20:44
Discussion on how the World Cup is becoming Americanized and its implications.
“to be ready for moments exactly like this one, welcoming you to enjoy the games this summer.”
Show all 22 chapters
Infantino's Political Miscalculations
21:09 to 23:28
Analyzing Gianni Infantino's political strategies and missteps.
“It is not like Gianni Infantino to leave himself so politically exposed.”
UEFA's Response to Infantino
23:29 to 27:52
Examining UEFA's collective response to Infantino's controversial plans.
“The chief executive of the organization seemed not to know about this until very late in the day.”
FIFA's Branding Tactics and Internal Turmoil
28:00 to 29:56
Explore FIFA's marketing strategies during the World Cup and the ensuing resignations that raised questions about leadership.
“But part of the last World Cup that smarter people than me, marketing, branding minds will pick up on.”
Infantino's Desperate Measures
29:56 to 31:18
An insight into Gianni Infantino's attempts to maintain control amidst growing opposition within FIFA.
“LeMond said, this is fairly extraordinary.”
The Fallout of Infantino's Ambitions
31:18 to 34:40
Discussing the implications of Infantino's plans and the pushback from national football associations in response to his leadership.
“carries as much weight as that of Germany or France.”
Power Dynamics in FIFA's Governance
34:40 to 37:58
Analyzing the shifting power dynamics in FIFA as member associations reassess their support for Infantino amid controversies.
“So in the first place, our purpose has always been and will always be to unite and improve.”
Winners and Losers: The Current State of FIFA
37:58 to 41:31
Examining the current winners and losers in FIFA's political landscape after recent events, highlighting UEFA's role.
“But I think you're underestimating the power of lunch there, to be candid.”
The Drip of Football Governance
42:01 to 43:14
Discussing the drip effect in football governance and the implications for FIFA.
“England are said to be imminently about to send the letter.”
Inside FIFA's Power Struggles
43:15 to 44:56
Analyzing the internal conflicts within FIFA and potential leadership changes.
“Infantino's also facing another rebellion inside the 28 member FIFA council.”
The Challenges Facing Infantino
44:57 to 47:14
Exploring the challenges and potential downfall of FIFA President Gianni Infantino.
“So it'd be a, give it Sam Allardyce for six months.”
The Dark Side of Football Administration
47:15 to 52:49
Discussing the corruption in football administration and the cyclical nature of power.
“Honestly, the only world I can think about is football.”
The Role of Journalism in Football
52:50 to 54:16
Reflecting on the importance of journalism in uncovering the truth in football.
“decade after decade, and you are kind of housing these people?”
Transcript
Automatic transcript. May contain errors.0:00We are delighted to bring you the Men in Blazers City Guides presented by Visa. A joyously assembled guide to the best places to eat, drink and explore and watch the beautiful game across the country. It's a guide aimed at helping fans experience the city as a local. It's built by you, our listeners, recommending some of the best small businesses in your communities. Like the finest Viet Cajun in Houston. Yes. The best burrito in San Francisco. Yes. Where to save a lemon pepper wet in Atlanta. Yes, yes, yes. A massive shout out to our sponsor Visa, who's made this guide possible. Visa gives local business owners the tools and support to be ready for moments exactly like this one.
0:45Welcoming you to enjoy the games this summer. Start planning your journey at meninblazers.com backslash cityguides. You're listening to the Men in Blazers Media Network. Suboptimal radio. Gianni Infantino, even if he has the numbers, it's done, Roger. Is it really? How can these people get into a room again? You've seen the statements from UEFA saying they've lost complete confidence in this man. We've already said that these countries are threatening to boycott the World Cup.
1:21Welcome to this FIFA in Free Fall special. we've all watched as the world of football is in a state of civil war. Six days ago, news broke in the English media that FIFA president Gianni Infantino was circulating a plan to sell off 20 % of the World Cup to private investors, including the Kushner family, and create, yeah, a$20 billion new company to run the World Cup, of which he'd ultimately become quite a highly paid commissioner. Cue global outcry UEFA, the European governing body, threatening to boycott all FIFA events. FIFA leaders resigning, revolting, and a four-day chaos of darkness, of mire, of cold, naked greed, which led to Infantino aborting the plan by Friday.
2:06Remember, all of this just 15 days on from a quite glorious World Cup's conclusion. Jean-Léon Fantino's premiership now on the brink. Speed of his downfall. Been extraordinary to witness. Scramble of power plays. They'll honestly make House of the Dragons look like some kind of rom-com. This stuff, complicated. slightly mad like why is a non-profit raking in billions in need of raising money in the first place why is an organization tasked with overseeing and safeguarding football in danger of breaking it where are the checks and balances who's watching the watchman and even though the plan is over make no mistake football's forever changed the infighting continues this is no case of threat thwarted or bullet dodge so to understand what happened and how this week will change football's future forever.
2:52When I want to know the answer to the question, football seems safe, but for how long? I always turn to one man and one man only, Tarek Panja, global sports reporter for the New York Times, a man who spends his life staring into the football bureaucracy abyss so you don't have to. Tarek, are you still standing? I think I have a chance of standing a bit longer than Jenny and Fantina, and that is a remarkable thing to say. Gotta let that sink in, because that is my first question. The proposal to sell chunks of the World Cup to private investors has collapsed. There's anger globally. It's an enormous humiliation.
3:27But is Gianni Infantino's 10 and a half year presidency of FIFA, is it over, clinging to power? Is it a matter when, not if? It certainly feels like that. And if it was a normal company, a normal business, normal organisation, he would have gone by the time we've recorded this. But as you've so definitely described in the intro this is not a normal company this is not a normal industry and this man is clinging on for grim life and he still has supporters around the world uh despite all of this and what do we mean by all of this this is as you said civil war this could break the world cup and in a way i was hoping that it actually goes through because then you read rubber really hits the road, what are you going to do?
4:14At the moment, you've got this threat of a boycott. But if it did happen, you get the idea that these European nations were going to walk away from this. And that explodes the football setup as we know it, the FIFA as we know it. And this is after, Raj, you and I talked about this, I believe before the Qatar World Cup. We looked back at the perp walk from the Boralak Hotel that the previous generation of FIFA leaders, Sepp Blatter's crew took in 2015 and thought that was going to change FIFA forever. If anything, it is very much the same as it was then and then on steroids. Maybe not the cartoon corruption, but the kind of strange behavior where money rules, committee places, expensive sinecures, people not wanting to speak up.
5:01But here we are at this moment and it does seem very interesting. So you almost wanted to blow the whole thing up because that is the only radical surgery that's going to create change. And we will get to that, but we do need to dive in. I want to walk through step by step how we got here and what happens now. But before we do so, I want to acknowledge the joy that football can bring you, the joy the World Cup brought us. You know, it's crazy to me that just 15 days later, here we are just back in the mire. and I want to say none of us become football fans to follow the bureaucracy of the game, the administration.
5:38It's kind of like loving hot dog eating contests because you do love how the sausage is being made. But here we are and a word to you viewers, I'm going to try and keep this as simple as possible to try and relive the beats, try and understand the tectonic plate shifting below the surface and I hope this is a show that everyone can kind of follow along but in the deepest way, not just on the surface. So let's start. Last Tuesday, Lord, it was just six days ago when the Times of London, Martin Ziegler, when all the president's men wrote the story of our 25-page sales deck entitled FIFA Forward Enterprise Member Materials has been circulated in the highest circles of FIFA.
6:20Johnny Infantino, the president of FIFA, proposing the creation of a new company to run FIFA's commercial operations, 20 % of which will be sold to Joshua Kushner. US investor also happens to be the brother of Donald Trump's son-in-law, Jared Kushner, backed by American bank JP Morgan. They also were the bankers for the Super League. Going again, proposed a quite crude plan, fairly vague at the time, of more tournaments, debt financing, higher ticket prices to drive up profits for FIFA. We'll dig into the deal in a moment, But a technical journalistic question first, Tarrant. You cover FIFA. It's a court of intrigue.
6:59It's a court of power plays, occasional backstabbing. How does this debt get into the hands of the journalist in the first place? Is it someone within FIFA's inner court leaking, right? I mean, how common is that? I think it's fairly common, to be honest, because it's so riven. And I think I have some short memories. Gianni Infantino tried to do this in 2018, tried to sell FIFA to SoftBank. A Japanese conglomerate had Gulf interests, surprise, surprise, in there as well. And he was trying to raise$25 billion at that point. And I remember writing about that myself. And that was because it was very, very similar.
7:35Gianni Infantino walks into a council meeting in Bogota in 2018, slaps these contracts on the table. They've got no names on them. All ND80s said, just put your names on it, lads, and I'm going to bring you 25 billion. And the people in the room were like, hang on, sorry. What, in 60 days, you're going to sell this? And again, it's exactly the same actors. Alexander Sheffrin? Ye for president. Correct, saying, we aren't going to play ball. And very quickly, this stuff came out, and very quickly it got killed. That led to, I think, like a decade-long animus between Alexander Sheffield, the UEFA president, UEFA and FIFA and Gianni Infantino, the president there.
8:17And this is the world of football. This is very, very similar. This is how it breaks. The media puts a story out. And if you noticed, within minutes, if not seconds, the comments are ready to come flying out. These guys were tooled up. Tooled up. I love that. That's a great ending to you. Tooled up. And I love the beginning, which sounded like Gianni Infantino walks into the bar. Sounds like the beginning of a terrible joke. But can you also just explain to listeners, something to be so basic, but it's something that I need help with, what private equity's involvement in football does? Like, it seems like a crazy question.
8:51Why is it bad? Because UEFA actually wrote about it really well in their first statement. By the way, despite the fact they've allowed private equity to roll into club football, their first letter of opposition, this is their quote. They said the moment external investors acquire ownership interest in FIFA competitions, football changes forever. Commercial return becomes a permanent obligation. Investor expectations become a daily pressure from that moment onwards. Every decision on competition football formats and every decision shaping the future of football no longer driven by what best serves the game, but by what best serves shareholders.
9:26This model has no place in world football. Football cannot mortgage its future for financial gain. What they're saying in those words, like for fans to understand, people at home, remember those really expensive World Cup ticket prices we've just sat through? Well, that will become the normal because you have to drive revenue as high as you can. Those hydration breaks. Well, hang on. It might be cold. We don't need them. No, we're going to have hydration breaks because they're also known as ad breaks. So all of that type of tuning to suit the whims and needs of your investors, that will happen more and more.
10:01Equally, choice of where the World Cup should be hosted. Well, why don't we go to the places that can pay us more money? Yeah, we'll go there again and again. So that's what they were getting at from the fact that football straddles a lot of society. Yes, it does straddle enterprise and big business, but it does also have a cultural role. It has a societal role. It has a sporting role. You know, whether you're participating in it or whether you're following it, it has all of these hats. What they're saying is, no, no, after this, just one big sombrero. I'm sorry. I'm quite interested in one big sombrero.
10:40I've got to be honest, when you tell it like that. I've been in Mexico. Yeah, I'm there. Miguel Delaney wrote quite articulately. He said in The Independent, it's been described as a, quote, very bad securitization deal for an asset that isn't even distressed. The question that hung over it was FIFA City on billions of dollars in reserve. It has no debt. Why do this? Again, a simple question, but how do you even sell the basic idea? It's very hard to and you don't need us to do it. One of the people that has walked out on Gianni Infantino is his senior advisor, someone known to probably a lot of your audience.
11:16Carlos Cordero, the former head of US soccer, he was a former Goldman Sachs vice chairman for Asia. So a man, you would think, would know a little bit about money and investments. So if you take Carlos Cordero's statement of resignation at its word, he was left out in the cold. He only found out about it in the media reports, in the dispatches, and was horrified by what he saw. Not only the fact that he didn't know anything about it. As a senior advisor to Johnny. Yeah, like this is the guy. Why would you get this guy if you're not going to tell him about things like this? You know, and he just says similar, you know, to what you just quoted in Miguel's piece there, which is FIFA is swimming in cash.
12:03It has so much money. You know, I've heard it said and I believe it to almost has too much money. That's why this money is going all over the place. These federations, whether they need it or not, they all get the same amount. And here we have this promise for more. And the point Carlos Cordero made was like, we could do that anyway. We don't need to sell the family China. So, you know, we've talked about private equity coming into sports and into other industries. Well, usually these businesses are in trouble. Like COVID has happened. They've got a debt pile that needs to be serviced some other way.
12:39They need this money desperately because private equity money is not easy money. The easy money is you go to the bank, you get a loan. But this is almost like you're giving up something because you need it so badly. FIFA really does it. So then your question was, why would you do it? So you're looking at this thing and you've got the deal is$4.2 billion for 20 % of this business, which they're valuing at$20 billion. We've just come through a$15 billion, which I think is conservative. I've heard recently it could be anything as much as$17 billion, the takings from the World Cup in 2026. So you're giving away this at such a low price to these people.
13:23Key bono, like who's benefiting here? And the only answer that people seem to suggest is, well, whoever's going to run this thing is in for a real windfall when this happens. so we've seen the reports i haven't had i haven't been able to to confirm this but gianni and fantino becoming a commissioner style person uh on roger goodell style money they call it the nfl boss 60 million dollars at the moment gianni and fantino is probably the best paid head of a non-profit in the world he'll be taking home around six million dollars that's not bad roger is it it's not podcasting sorry just be candid um i mean i mean ultimately to answer the question why you would do it you would do it if if there's maybe something to gain for you personally maybe again this is this is where the speculation goes while there is this opacity in the deal why there's no clarity while no deal sheet has been published that is where smart minds people in the business world are going to it's not just me saying this to you that they are suggesting that whoever's going to run this thing is in for a decent chunk of change in return.
14:33Decent, decent. I mean, my reaction, I've got to be candid when I read all of this, because it all seems so familiar to me as someone who lives in America and watches American sports, watches American life, watches American politics. It is very, very American. I said this before, the World Cup, football for good or for bad is about to enter its American century. This is what the 2026 World Cup almost hit the markings, already so many of the biggest clubs in the world, already run by American investors. FIFA has been in our culture here since 2018, out of Miami organizing this World Cup. This felt very much how business is currently done here, how politics is done here, how sports leagues are increasingly done here.
15:16But what was truly fascinating, and you've hit some of this, when the contours of the plan, which were, when first reported, relatively vague were fleshed out by reporting. Martin Ziegler wrote a piece in the Times again yesterday in which he kind of broke down how the whole World Cup arc retrospectively, how so many of the decisions were designed to almost build up and lead to this investor sale. The decision, he starts with the decision to suspend Cristiano in Aldo's red card. He was not going to be in the first two games of the World Cup, but then lo and behold, he goes to a White House dinner.
15:50The suspension is suspended. The hydration breaks, which you mentioned, which added a new asset to commodify. He goes into detail on the Trump Peace Prize, the insane ticket prices, even the glitzy halftime show. Again, another asset to commodify down the pike. And then the Balogun decision. Again, the White House had effectively become Infantino's future partners, flexing their muscle publicly, reshaping the competitive contours of the World Cup in the way they wanted it to be, commercially, star wattage-wise. And then the personal kicker in Ziegler's article, Infantino, who was grappling with term limits as FIFA president.
16:28I think this fourth term will be irrespective of what happens now is last turning himself into a commissioner. Ziegler reported, I think, a starting salary of 30 million dollars plus bonuses, according to whistleblowers. When you look back at the 2026 World Cup and the beats now, Tarek, is it cynical to say it was both a football tournament, which I enjoyed? going to be candid, but it was also a glossy brochure to create a stampede of private investors. You and I have talked about this on previous shows as well, how much we love the World Cup, because it reminds us of our childhood. There's a purity, at least in our minds, about what it should be.
17:07And here you have the monopolist, FIFA, that owns this and nobody else owns it. This is the other amazing thing here. You don't need to sell this thing to anybody else. You're selling oxygen. What a thing to have in your hands and no one else can do it. And you want to give it to Jared Kushner's brother at a discount. What a strange world we're in. You mentioned the Americanization, the American element of this, and you've gone through that. But I also think we also saw a hint of this just before Club World Cup. Lionel Messi, who with Cristiano Ronaldo is one of the three most famous human beings on the planet.
17:41I think Taylor Swift is the person in between them. He somehow and his team into Miami were made champions of a tournament that never existed somehow and they even got a trophy i think and were shoehorned into this new club world cup that again is is moving the dial belatedly yeah moving it up put your finger on the scale let's try and tweak it this way to get the wattage as you you said into into this competition we also saw dynamic pricing that became a bit of story in the World Cup, first trial here in the Club World Cup. So, yeah. Again, another norm in American sporting culture that the world was like, what is that again?
18:23These norms coming out of here, the world looks at them and is like, I don't. It's just jarring with the football culture that I understood and grew up with. That's kind of that. That's one of the great dislocations we're grappling with. The other element, I guess, is the cynicism of all of this, because Gianni Infantino, Valentino or whoever, I think from my reporting, is he seems to have done this very much in terms of advisors on his own, on his side, not the investor side, because that's an army of Kushners and JP Morgans and all the rest of it. But he found himself believing in his own hype so much.
19:00He excluded the entire FIFA management from something as significant as this. From my understanding is they found out, and this is mad, this thing had been going on for at least a year they found out this is like the top lieutenants the people who run thief of the administration on the day before the world cup final the waldorf astoria i think there was a meeting there and they were under pressure because they have to try and sign off on this i'm not sure they all did and this is one man's vision headstrong to remind you of anyone he spent a lot of time in the in the oval office recently he he's very much of his own mind.
19:37The norms have been broken. This is what's going to happen. But where he's run out of road is he pushed the cynicism, I think, so far, because all he thought was, all I've got to do is pay these guys a bit more money and they'll just let me do it. We are delighted to bring you the Men in Blazers City Guides, presented by Visa, a joyously assembled guide to the best places to eat, drink and explore and watch the beautiful game across the country. It's a guide aimed at helping fans experience the city as a local. It's built by you, our listeners, recommending some of the best small businesses in your communities, like the finest Viet Cajun in Houston.
20:17Yes. The best burrito in San Francisco. Yes. Where to savour lemon pepper wet in Atlanta. Yes, yes, yes. A massive shout out to our sponsor Visa, who's made this guide possible. Visa gives local business owners the tools and support to be ready for moments exactly like this one, welcoming you to enjoy the games this summer. Start planning your journey at meninblazers.com backslash cityguides. I want to just take a minute to go a tiny bit deeper on this because I want to get to the response. I want to get to the repercussions. One of the things I understand the least in this moment, Johnny Infantino is many things.
20:58He presents himself in a certain way on the surface, but he is an incredibly canny politician. He has demonstrated, to this point, an incredible understanding of the levers of power. It is not like Gianni Infantino to leave himself so politically exposed. So I'm trying to understand the miscalculation. Was this just a feeling of invulnerability? Almost, you know, when you fly from city to city in private planes with the world's television cameras, but are we forced to be on you at every match at prescribed times when you can avoid the press face-to-face for an extended period do you just become a no one can touch me mentality I just organized a Messi Mbappe Haarlem World Cup that was bigger than anything in the world or was this an active leaker just seizing a chance to stab him in the back we have to look at the evolution of Gianni Infantino I think he wasn't a canny politician he got to where he got to but if you see the last year of Gianni Infantino and he allows us to see this his Instagram has become his point of contact with the world now I've been covering FIFA for about 20 years and I remember with Sepp Blatter his previous however bad it got and it got very bad he would always show up at press conference we'd have like six of these a year and they were quite entertaining in a way because it was complete chaos really but he would always step up and he actually had a a kind of sense for showmanship in a way Infantino doesn't in a way and would be willing to spar with the media.
22:28Gianni Infantino feels a bit more prickly, a bit more sensitive and doesn't like being questioned. And he's done so many things that we've not been able to ask him any questions about. For example, giving the World Cup to Saudi Arabia for 2034. That's a whole other show, probably in itself. So this Instagram account, what it does, though, it gives you this window into his life it gives him the window of who Gianni Infantino is the man and what we see is a guy who seems very much seduced by very powerful people very rich people and very famous people now 211 football FA heads are most of them are probably none of those things he kind of I think lost touch with his base if you want and he would maybe pose for a photo with them but he didn't have time for them.
23:18He's in that other sphere with the plutocrats. And I think that is maybe a part of how this miscalculation could have come about. Because as I said earlier, none of his advisors were around him. The chief executive of the organization seemed not to know about this until very late in the day. So when you're so far unmoored from what you were supposed to be, the organization you're supposed to lead and the people who you are supposed to serve, there is a very good chance that something like this could happen. Now, on the other hand, there are a lot of people who are very much waiting to seize on the moment to take advantage of this.
23:59He's not a very popular person inside the halls of FIFA, it seems. We can get into that when we talk about some of the resignations that have been made. He's not very popular in Europe, the place where he made his bones, his career at UEFA. He's pretty much a persona non grata there. They can't wait to see the back of this guy. So here is this group that is ready, as I said earlier, tooled up. So he gives them, as someone said, a tap in. When you hang out with iShowSpeed, life just changes forever. You've walked through a door that the others could not follow him through. and cue that response, the tooled-up response.
24:38It was immediate and it was nuclear. There was a lull for one second, that kind of aftershock that was akin for many to when that preposterous plan for the Super League was first announced. But man, enter UEFA. You've mentioned them, the European governing body, their president, Alexander Sheffarin, a Slovenian former trial lawyer. We've had him on our show. I mean, he's a very, very canny human being, long FIFA's rival, as you said, long an antagonist. And can I just say, it takes a lot these days to unify Europe. So I guess congratulations to FIFA for doing that. On Thursday, after an emergency meeting, 55 nations of UEFA, including many of the biggest teams in the world, six of the last eight quarterfinals come from the UEFA region.
25:25The teams certainly with the most commercial muscle unanimously agreed to boycott all FIFA competitions, including the World Cup. Unequivocally reject, was their terms, FIFA president Gianni Infantino's plan. Remember, Women's World Cup just 325 days away today. Under 20 Women's World Cups starts at the beginning of September. I mean, this is very nuclear. I think in American terms, UEFA threatening to leave the World Cup. It's like the SEC threatening to pull out of the college football playoffs. CONCACAF, later the same day, announced they were angry at the process, not the idea, which is fascinating.
26:00But they rejected the plan. No boycott there. And then a very polite rejection from the Asian Football Confederation later that day. Asia were not angry at the idea, but more, quote, that it divides football. But ultimately, all of this was what made the plan instantly untenable, right? Yeah, it was dead on arrival at that point. I know some of the reporting was like, yeah, they're still trying to get votes or get people to agree to this. Because in the deck, in the plan, it required 50.1 % of the membership. and Gianni Infantino's calculations were, well, there are that many poor FAs who are reliant on my largesse.
26:39Of course, they're going to say yes, but the whip has come out of these various places and it's doomed. But to be honest with you, Roger, I know people don't like to talk about it because it seems very sort of Eurocentric, but there is a reality that Europe is the engine of the football economy in many ways, both from a sporting point of view and in a commercial way as well, along with the United States of America, of course, right? But you didn't even need the 55 European nations to collectively pull out. You take Germany, Spain, England and France. I was going to say Italy, but they don't qualify for World Cups anyway, so maybe we're OK.
27:20Sorry, guys. But it's something someone's told me before. You know, when all of these shenanigans happen and there are always FIFA shenanigans, right? You know, as long as we've been around, Roger, people have said, why don't the big countries just say no? And there's something about this structure where no one is willing to be strong and that they've been exposed as weak often. And it required this kind of collective response. But I genuinely think if five European nations said, you know what? Ciao, do your private equity deal. we'll set up a competition because the reality is we love the world cup i've never said i love the fifa world cup this is an organization that runs this thing the reason we love it is because these players in these countries are playing in their national colors in these tournaments we all come together in one place and we absolutely revel in it we're not saying oh god well it hasn't got fifa on there so yeah it might not be as good it doesn't matter god it is amazing though but it's a segue wait, we don't have time for it right now because I want to stay on these beats.
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28:22But part of the last World Cup that smarter people than me, marketing, branding minds will pick up on. They'll re-analyze how FIFA inserted the word FIFA into this World Cup in the most creative way. Like before every game, the word FIFA, there'd be a shot would be superimposed over the stadium when the teams came on. To the extent that many Americans here thought the tournament was called the FIFA. But Rory reacted to it. You know, a lot of Americans are going to FIFA. It was a remarkable, remarkable piece of upticking of that part of the FIFA World Cup. It did accentuate that first word, almost downgrading the World Cup part.
29:04Again, smarter minds than me will look at that. But it is a sense that FIFA almost became bigger than football itself. But not in this moment. There were resignations from FIFA you've hit upon. one of the first FIFA's senior advisor, Carlos Cadero, an American. You describe him a former Goldman Sachs guy, once US soccer president, a man who had to resign for fairly ill-advisedly maligning the entire women's team during the equality debate. He's the banker, the banking advisor to FIFA. He made it clear he had no idea about Infantino's secret plan. He resigned. I've got to say someone close to FIFA texted me this.
29:41He said, if you look at Carlos Cadero's LinkedIn page, He has like three posts, two of which are resignations. But this raised questions about who was actually making the decisions at FIFA. Even his inner circle, as you've already said, had no idea. His statement made it clear he thought it was a terrible idea. And then Kevin Lamour, FIFA's COO, then issued a statement that the staff were, quote, deceived by Infantino's lack of openness planning the private investor scheme and, quote, deserve better than contempt and intimidation. It is the project of one person. LeMond said, this is fairly extraordinary.
30:16LeMond's a longtime colleague of Infantino. He was at FIFA with them. He was at UEFA with them before that. He went on to say, not only must this project not go ahead, but the time has now come for football political leaders to ask themselves the right questions and make the right decisions. By the way, LeMond did not resign. He stayed on, almost daring Infantino to fire him. I assume the sponsors were calling in quietly, making their fears known. I mentioned what you think was going on behind the scenes. Gianni Fontaine had first tried to do the American political playbook. He blamed the media.
30:47Our planned consultation process was disrupted by incorrect media reports. He said this, even as he offered backers of the plan$40 million if they would support it, tried to push through the expansion of the World Cup to 64 teams at the same time. But give us a sense, Tarek, about what you know about what was happening behind the scenes. Was he phoning individual nations, trying to peel them off the European unanimous bloc, trying to bolster support in Africa. Tell us how it all works in a 211 one-vote system where the vote of Curacao, say, or the vote of St. Kitts and Nevis carries as much weight as that of Germany or France.
31:21I think those frantic calls are correct because this is an existential situation. This is a kind of wrestle to the death here, right, for Gianni Infantino, that's for sure. Either he survives or he is toast. I can't, you know, you can't see how he survives, to be honest. But something someone told me is he's not someone who gives up. He's not someone who resigns. There's something in his character. He probably doesn't think he's done anything wrong. He's probably thinking, what have I done here? I'm just trying to help these guys. Part of his mind will be in that zone. So we would have seen a flurry of phone calls, particularly key figures here.
31:57You mentioned those big confederations. You've got Victor Montaliani at CONCACAF, the president there of the North American, Caribbean, and Central American Confederation, where the US is, hosted the World Cup. Then you have Alexander Sheffarian in Europe. And then you have Sheikh Salman, a Bahraini royal. I suppose his name's on the board at the Asian Football Confederation, but at the moment is very much the domain of Saudi Arabia and Qatar. And these conversations will have been taking place both within their own confederations and also among these three guys. and you know it would have been an effort to get the whip in it would have been an effort to get these 55 behind I'll give you an anecdote here for the for the listeners maybe to show how how Gianni Infantino's calculation isn't that crazy because there is a cravenness at the heart of a lot of international football Gianni Infantino was elected first time because he offered more money than anybody else let's not forget that his manifesto had more money so he's elected whenever i go to a fee for congress the biggest loud of a round of applause the biggest noise um the sound for for the congress is when there's a the money's announced and suddenly yes everyone is up leaping up because he's giving them more money year by year this happens do they pump in a cantor gold call does everyone go giving them you know his calculus i'm giving them more than i've ever given them before so these guys love this stuff and we saw a bit of this and i'll give you the anecdote I was going to use was I think the UEFA statement about all of the countries being behind them was on Friday.
33:41It could have been Friday. Let's say it was Friday. But the day before, the Czech Republic Football Association president, I think he went on Sky News to say, we have to be pragmatic and this is really good money, so we'll probably back it. But by the next day, he's among obviously the 55 people. I don't know what's happened behind the scenes what punishment beatings has taken place here but he's uh he's he's coming to line and then i noticed the conquer calf statement again saying um not the same uh fire and brimstone language about boycotts and things like that but again about poor governance and we're not going to back this i noticed that the day after the mexican fa had put a statement out saying yeah we're going to analyze this to see if it's in our interest that was a fascinating little detail i I mean, that indicates that these big blocks ultimately can be peeled off.
34:29And that's the game within the game now to try and shatter the unanimity. And I do want to try and work out now, pivot through what happens now. But Friday night, the Infantino climbed down. Johnny released a statement, quote, Having listened carefully to all the views, become clear the project has created divisions of a nature that regardless of the level of support are no longer in the interest of the objective set out. So in the first place, our purpose has always been and will always be to unite and improve. As a result, the proposal will not proceed. Moving forward, my intent is to bring all interested parties back together in the coming days and weeks.
35:07And the spirit of shared interest in our game and with the objective to continue growing football everywhere, particularly in those countries that mostly need our support. A lot of that language is fascinating to pass. I want to quickly get into the ramifications and project forward. But what did you feel then? To many of us who are not specialists in sports bureaucracy, that moment felt like story over. Bad guys planned, thwarted, good guys won. But you know, Tariq, better than anyone. A, there are so few good guys in sports administration. And B, the real power battle was only just beginning.
35:40Tectonic plates were still groaning, I'm sure for you, as loudly as ever. Can you describe what your life is like in that moment? How many active briefers are you dealing with? Give us a taste of what you're hearing and experiencing in these moments. Football unites the world, Roger. So, you know, in that moment, Infantino's statement was ridiculous in the context of the firestorm around him. Like, oh, guys, it was just a plan. It's not that serious, is it? And I was getting messages from people across the industry, whether they've got a skin in the game, i.e. National FAs or Confederations or people around the industry.
36:20Because that's the other thing. The decisions made at FIFA impact an extraordinary amount of people, whether they're fans who are buying tickets, clubs, players, leagues. And this is the whole point, right? This is the issue, the fundamental issue, why, in a way, this is great if the whole thing comes tumbling down. because the number of people impacted by decisions made by relatively amateur football guys from all over the world is huge. A lot of these people who sit on these FIFA committees, they're from real backwaters, and they have huge sway on this very, very important sports industry, and that can't be right in the modern world where this is the setup.
36:58So all of these guys are firing up saying, you know, Infantino has to go. and despite this effort this this statement which was so flimsy someone described it the ostrich has got his head in the sand here um like can he not really see what it didn't amount to much that that if he thought he can brush this over with this and we just go back to normal he's got another thing coming because he's completely lost the respect of a huge amount of the football family, as it were, the people who are going to, even the people who are going to vote for him. He's kind of been undressed in a way where you think, oh, everything becomes possible again.
37:41This all-powerful, this emperor, as Trump would call him, the king of soccer, he might not be as scary and as all-powerful as we think. And I'm not sure he's that liked. and the reason I say this as we saw it just before the World Cup they had a congress in Vancouver, so it's a meeting of all of the FIFA national associations, Gianfrentino made the speech and he said you know guys I'm going to count on all of you I love you all and I'm going to stand again for this last term and you'd think there'd be this huge whooping and a round of applause, our man is carrying on, our brave heart and it's like a shrug yeah all right what's the next item on the agenda when's lunch and when can we go it didn't seem that he's liked it was like he's tolerated it felt very much that way and and when you're not doing enough to be liked rather than feared when things like this happen where are you turning to for for big support god you're getting very chas palmer terry on my arse here Is it better to be feared or loved?
38:51But I think you're underestimating the power of lunch there, to be candid. But I do want to get to the winners and the losers of this dark, dark week. And the biggest loser right now, as it appears to the average human being, is Gianni Infantino, a man who appears determined to stay on, believed to be lobbying individual member associations across the globe to ensure that he retains their support. Asia and North America are seen as the crucial battlegrounds. You'd understand that more than I do. Miguel Delaney this morning reported Infantino is said to be calling Donald Trump today to rally him for his support.
39:25Knowing Johnny Infantino as you do, what's going on in his head right now in terms of fight or flight? Fight. Absolutely. And he'll be fight and anger. He'll be furious. He's going to be saying these people have betrayed me. That'll be his thing. I think he genuinely would think partly he's doing it for these guys. Doing it for the children. Doing it for the kids. Doing it for the kids, Rog. You know, what more can I give? I've given you my life. He's going to be fighting on. And you've seen a little bit. You've seen some of these letters. You mentioned some of these federations. Morocco is going to get the next World Cup.
40:00They've come out in support of Gianni and Fantino. He's a very regular visitor, frequent visitor to Rabat. In fact, when all this was happening, he was at the celebration for the king of Morocco's birthday, I think, in Rabat. These are the circles he likes to move in, to be honest with you. and then Qatar, of course. I feel Qatari. They backed him on Saturday. Sri Lanka, Lebanon, Kuwait offered their public support on Sunday. Again, Lebanon, Lebanon, another one where he managed to get, which is really, really like one of these impossible things, to get citizenship in Lebanon somehow because his wife is Lebanese.
40:35But if you're the husband of a Lebanese person, of a Lebanese woman, it's almost impossible to get a Lebanese citizenship. So Gianni Infantino managed to secure one of them. Who knows how the all-powerful president of world football managed to get that from the Lebanese, but he managed to get this thing. So Lebanon has written a letter in favour of him. But it's still like piecemeal. South America, of course, very quiet. Very, very, very quiet. Home of the demand for a 64-team World Cup and home of Alejandro Dominguez, the president of the region, who I've reported is under an ethics investigation for allegedly misappropriating money that had already been misappropriated in the original FIFA scandal.
41:21So we're still waiting for a few bits and pieces to emerge here. So winners, I mean, UEFA, they flexed their muscles, finally, asserted their leverage. before last week's crisis. All of UEFA's 55 members, apart from, was it Germany, Romania, Norway, Denmark, Sweden, they'd already written letters to endorse Infantino's candidature. You talked about him saying he was going to stand again. Everyone, including England, was going to support him for a fourth term. That fourth term was seen upon announcement as a fait accompli. Today, Wales removed their support by letter. England are said to be imminently about to send the letter.
42:05This is also Game of Thrones. I'm imagining little ravens with tiny little letters that are being sent out of football associations. Is this a matter of just drip, drip, drip state where one after another, they just keep this in the news by humiliating on an optic level? It's funny how these people suddenly become brave as well. You're right. I think UEFA is a winner. Alexander Sheffrin looks like he's done extremely well out of this situation but again it's been handed to him on a plate where all of these guys have to be careful I think is look we're talking about FIFA not us FIFA FIFA don't look at us because really what this thing has exposed is the football governance and how it works each of these organizations structurally are mini FIFAs so let's always remember that these guys have to be really careful and that's why I think they aren't calling for you know full reform of the football system and all of this because guess what we're going to start looking at you as well yeah god I mean this is so I'm remembering this is a long time ago dear listeners and so this is not about the today this is about you know I think 10 years ago I remember when CONCACAF was caught up in crisis after crisis and my friend John Oliver was taking down um what was his name jeffrey jeffrey webb yeah god bless jeffrey webb oh my god i'm just remembering those two going at it that was surreal not on my bingo card um one of the people that replaced him very briefly they had a private briefing with journalists in new york city where i was like look it was just a few bad apples we got rid of them and then he was gone uh within within i think a year um by the way we do also need to know and i'm saying this for the american audience.
43:58Infantino's also facing another rebellion inside the 28 member FIFA council. Game of Thrones fans, again, think of this as your small council. It's FIFA's main decision making forum. 28 reps from all of the six confederations. There was a plan there to ask for Infantino to resign if he refused to sanction a quote independent review. I'm bringing this up because it's of the following Balogun affair. The Norwegian FA filed an official complaint to the IOC saying FIFA breached rules on political neutrality by bowing to pressure from our president to suspend the suspension to Flo Balogun. FIFA have said, no, no, no.
44:36We took the decision independently with our ethics committee, but refuses to publish a written report on the hearing. So there's that going on. And at the same time, you've already hinted at this, the simultaneous jockeying from within the FIFA power broker world for who has the potential power to replace Infantino. Is there an obvious replacement you've already mentioned one that there's a lot of talk around current conca-caf president the canadian victor montagliani um already a fifa vice president there's talk around victor montagliani um and in the short term uh if janine fantino was to be removed sheikh salman of bahrain as the afc leader the most this most senior by number of years member of of fifa would get a temporary role.
45:22So it'd be a, give it Sam Allardyce for six months. And he might have ambitions beyond that as well. FIFA Secretary General Matthias Grafstrom, young Swede, Paris Saint-Germain President Nasser Al-Khalafi, also chair of the powerful lobby group European Football Clubs, favoured by many in UEFA, but is said to be reluctant to stand. So tell us what's going on there in this kind of like jockeying. There is a bit of this come up with a name and all of this but again you and i will do another show on nasser al-khalifi and how he's completely unsuitable to be the fifa president right because this is the most conflicted man in international football and the fact that he is in the ring or he's saying he's not but people are putting him out there and why i'm saying that he's got he's a member of the government of qatar he sits on the board of uefa he's the chairman of one of the biggest rights buyers in world football of football rights.
46:16Paris Saint-Germain president. Like, this guy, even in the current guise, should not be so conflicted. And the idea that we are now saying, and this is what the reporting out there is saying, that he's a contender to be the FIFA president, it kind of tells you what the problems of the game are more broadly, right? But yeah, and to Gianni Infantino, even if he has the numbers, it's done, Roger. Is it really? How can these people get into a room again? You've seen the statements from UEFA saying they've lost complete confidence in this man. We've already said that these countries are threatening to boycott the World Cup.
46:56How, in what world do you then put all these pieces back together? you need to have you know what you need you know in Men in Black there's that that button and you press it and everyone forgets everything the mind eraser or whatever it is it will take something of that scale for for people to get over this moment this is big is it that simple because I think I think I would not be surprised if deep in Switzerland somewhere FIFA have one of those because you've said it you've said it up top you said this is football It's a strange, strange world. You ask me, in what world? Honestly, the only world I can think about is football.
47:37Look, we saw Sepp Blatter forced out in 2015. He had to resign after the utter debacle where the Department of Justice charged in the indictments. It was like an optical shaming that made it untenable. Johnny could also be pushed out through that FIFA council, through an emergency meeting, potentially triggered by the Balogun thing. 19 of the 37 FIFA council members have to call for one. But he still has support. He does still have support here. He does. He can hold out until March when he's up for re-election for that fourth and final term as president. That election was going to be unopposed.
48:15That election was meant to be a fait accompli. You know more than I do. So explain to me, how does it happen that Gianni Infantino is deposed? Well, you've just described this scenario as one. Is he going to resign at the moment? It doesn't seem like that, but he has he has the agency here as well. So, look, I've messed up that much. I have enough, I guess, humility. We haven't seen that yet. One of the character flaws people would point to is that there hasn't been enough humility in this presidency. Maybe this is the moment to stand up and and claim it. and he goes. Then there is a vote of no confidence in this council that then takes you to the Congress, an emergency Congress meeting, and he goes that way just by being voted out and a stand-in comes in.
49:03And the last one is, God, he limps along to an election and it will be very violent, that election, in terms of rival factions, if he does have this support that he feels like he can win an election and there will be an opponent and that is going to be bloody the speeches on the floor of a congress like that are worth um dynamic pricing for because it will be spectacular we haven't had one of these for a very long time the last one was i think in 2002 uh the the son of the late colonel murmur gaddafi of libya got up he he spoke up in favor of sep blatter that day um There was Michael Zen Ruffinen, who was the general secretary, the Matthias Grafstrom of his era, if you want.
49:49He was in the other camp. It was a very, very kind of exciting moment. Obviously, Blatter won, Zen Ruffinen and his gang were booted out. That could be a situation. But the credibility of Gianni Infantino is completely shot to pieces. Now, how do you survive that? How do you then show up? How do you post again with iShowSpeed in a football stadium and say, you know what, guys, everything's fine? When you've lost iShowSpeed, is that what you're saying? He's the only thing holding it all together. We're still waiting for Mr. Speed's comment on the matter. So, yeah.
50:31So two more before you go, Tarek. One, the biggest picture question I think you've been nudging us towards. Many in football applauded 2015 when Seth Blatter was forced out of his president. role, stepping down days after winning a fifth turn amidst a massive US and Swiss corruption and bribery investigation. Then, Gianni Infantino was seen as a breath of fresh air. The equivalent, we should say, of halitosis has reigned since. Big picture, FIFA's got in my lifetime from the incredibly corrupt Brazilian, João Havelange, to Sepp Blatter, now Infantino. It's a simple question, but I mean it deeply.
51:10Football thrills us. The World Cup, most of all, football administration has got a track record of being incredibly dark, filled with power, hunger, greed. Why is it that way? Why is football administration held bent on proving that the power corrupts and football power corrupts? Absolutely. I think you kind of shown that this sport gives us the very, very best of us and this thing that keeps us coming back for more. and then the very worst of our instincts as humans basically fifa is the the world isn't it it's all these people coming together and um what it shows you when you are unchecked when when you realize that i can do whatever i like and no one's going to stop me people go to some very dark places and we end up with some very dark results but the rest of us this this need for this game our love for the game, no matter how hard they try to make you not like it.
52:10And, you know, you've talked to people, so, oh, I'm going to try not to watch the World Cup this year. You know, I don't like what they've done with the game. And you know people have watched it. Like, people do come back because, and that's the power. The game has a hold over humanity, and these people know that. No matter how badly they behave, you'll just keep coming back for more. And no one is doing anything about it. They're based in Switzerland. in this country that seems to sort of show a correct face. But, you know, under the surface, there's a reason perhaps why they're in Switzerland.
52:46There's a no-questions-asked culture over there because, really, you're letting this happen year after year, decade after decade, and you are kind of housing these people? And what is the threat? And Gianni Infantino has made the threat, OK, we'll go somewhere else. Well, you know, you might want to call their bluff sometimes and let them move to, I don't know, the BVI or wherever, some offshore island and say, OK, that really will show the true colours of what this thing is, maybe. So if it is just a replacement, are we in a fool me twice situation? Because reform is clearly needed, but FIFA is not going to reform itself, is it?
53:19This can't be reformed from inside. It can't be. If the FBI and the Department of Justice, those perp walks we talked about earlier, people being hidden behind those crisp linen sheets of the Boralac Hotel and being bundled into police cars can't bring big scale reform, what can? Like that was a time where FIFA said, OK, that was the old guard. We could do it ourselves. And guess who was sat on the reform committee? The guy who was putting forward the new face of FIFA. It was Gianni Infantino was sat in the reform committee himself. and he's now bust through most of the reforms that he signed off on sat on this committee it can't be reformed by itself and you know what the news agenda moves forward quickly enough and there's going to be who's signing who who's Fabrizio Romano talking about when's the Premier League's first day people like to move on very quickly really you do hope that this is such an opportunity that people will seize the moment all Gianni Infantino is waiting for his cover is Everton finally signing a right back is what you're saying.
54:23Last question, Tariq, because I've really benefited from so much you've said, but watching all of this go down, I don't want to say, I marvel at journalists like you, like the ones at the Financial Times who worked so hard on this story all week. And above all, Martin Ziegler, who's done such an incredible, relentless job at the Times. There is an old saying, football without fans is nothing. But Tariq, football without journalism is what? Oh, well, well, you tell us, Roger, we do the work, you can tell us what it is. I'm not going to talk about the work we do and what, you know, I'm not going to blow smoke up everyone's bum here.
55:06And that is how you stick a landing by refusing to blow smoke up people's bum. Young listeners watching, just never blow smoke up people's bum, would you? I'll tell you, it has been remarkable to watch. I mean, I know a lot of it is about leaking and briefing, but without it, dot, dot, dot, I mean, we really are plummeting into that abyss. I want to thank you, Tarek. I mean, this is not a joy. This is not a sense of wonder. There's no humour to be had here, but there's no one who's a better guy than you to walk us through it. Thank you, thank you, thank you, mate. Roger, real pleasure to be with you.
55:44And we have, come on, as dark as it gets, we do have a laugh sometimes come on only when you play smoke up people's bum-bums man see you to better days ahead big love thanks man
From the publisher
On a very special episode of the Men in Blazers pod, Rog is joined by New York Times' Global Sports Reporter Tariq Panja to discuss the widening fallout surrounding Gianni Infantino's plan to sell off 20% of the World Cup to private investors. Tariq and Rog break down how the plan came to fruition, how Joshua Kushner, brother of President Donald Trump’s son-in-law, Jared Kushner, was involved, and why UEFA, CONCACAF, and much of global football reacted with fury. Plus, Tariq explains what the future holds for Gianni Infantino and if his FIFA presidency can survive this controversy.
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