2762: Roxanne Saffaie Gets Us Emotional Reminiscing The Past 10 Years

30:48I'll use my parents as an example. They're both now in their 60s. They've been married for 40 years. And I remember as a kid, they'd get in these blowout fights, right? Like marriage is hard, especially when you have four kids, immigrant family, the whole deal. now i'll hill that i'll hear them bicker about things that used to cause blowouts but it's different it's almost comical they don't take it nearly as personal it's not a big deal because they've kind of grown together accepted certain things and so like i'm just thinking back like those things that you and i even adam you and i probably had the most it happens less and less which is wild because we've been together all of us have been together for so long that I think it's like an old couple.

31:32Like we're getting to the point now where there'll be like a few remarks and a little this. No, it's just like a backhanded slide. Yeah, whatever. Well, I think what, so what I hear and feel, feel is you guys really trust each other. Oh, yeah. And trust and respect really go hand in hand. In fact, I'll say love does too, right? And so, you know, even in friction moments, you can have at it because you trust each other. You trust that it's okay. It's safe to disagree. It's safe because at the end of the day, you guys are on the same fucking team. And team is really important. Something I really wanted to talk about with the three of you.

32:19So I have this whole, again, Deep Thinker, created a podcast episode about it. And Carrie and I talk about it all the time. But I really believe that there's a difference between teammates and friends. And it can sound immediately. They're like, yeah, exactly. 100%. 100%. Tell me, from your perspective, what is that difference to you? Well, they both include selflessness. But one of them has a goal. The other one doesn't. We're moving in a direction. We have a shared goal and mission that we're on. Friendship is different. Friendship is selflessness, love, companionship, there for each other. But you don't sit down with your friend and go like, we're trying to get here.

33:05Let's figure it out together. And so, yeah, there's a difference there. Both require, I think, a high level of selflessness. But the team also requires that we're rowing in a similar direction, which I think also more friction will naturally bubble up because there's more going on there friendship is like there's a lot more compassion and empathy and like oh they're going through it right now not a big deal maybe we don't talk for a couple weeks get back together it's like but like we have to live with each other every day no matter what yeah because we have a very specific goal and I don't care how mad I am at you or not or whatever it's like I show up to next day where I get on these mics with you five minutes later and it's like we got we got we have we have a goal to get after and so there's definitely a huge difference i might not like you today but we're gonna hang out yeah yeah you should see you should see when justin's in a bad mood he's like this moody little chick over there he's still he's still he's still like how does that go down he's quiet yeah he gets even quieter yeah yeah he's even quieter you know what i'm saying a little harder yeah yeah and he's grunts a little steam and everything's heavier everything's heavier the mic heavier the door closes heavier this makes so much sense like a tantrum I get angry dude but I mean everybody he gets the job done does his podcast shows up does what he's got to do gets through his shit you know what I'm saying and like a team does that a team understands the goal is above each other thyself and so even when there's you know stuff bubbling or stuff going on it's like we have a mission and we can't we can't fucking let this simmer for three days yeah yeah i really feel that um teammates because in my world for example and i'm just gonna use carrie gabrielle lion also one of my sister's best friends right um if there's friction if there's tension if there's you run towards each other you don't run from each other right that's one thing another thing is uh her wins are my wins like i want my fucking i want all my friends i want my loved ones to win right shit you guys are like again i'm like i want you guys to win you're winning what what i'm trying to say is that carrie's independent wins her desires that have nothing to do with me they do spiritually because i love her so much and her wins mean everything to me and you know there's this um was it simon simon sinek i think it's he he talks about how um it's less common for friends to celebrate your wins right versus like you're more likely to have people in your life your friends whatever who will be there for you when you're down versus when totally you're fucking winning everybody wants you to be successful winning the underdog until you pass them and then they're not so excited anymore right Right, exactly.

36:03So I think that also plays into - Well, to me, that's what defines a real true friendship. I definitely have a lot of acquaintances. I have people that I would call friends, and then I have real friends. Yeah. And I have these friends that love to kind of root me along a little bit with this, but they still want to make sure they're doing a little bit better. You know what I'm saying? And then they're different when you pass them. Then they're critical, or they don't hang around as much. But then I have like, you know, brotherhood friends who can't wait to hear about the success or the things that you're doing.

36:38And they're inquiring. They're asking. Oh, my God, what? And just it's a different level of friendship. And those are a much smaller, smaller number. How has it been for you guys, you know, being so public, growing massively in the public, in your personal lives? Like a couple of things. I'm so curious to how you manage privacy and connection out here because that's a big deal for me. And then how has it also been in terms of personal relationships as you've been growing? Have certain relationships fallen out as a result of? I get conflicted with the public part of it. It's conflicting because I like when people stop me and say, hey, man, you guys really helped me.

37:25But then the other part of it is like, I am very protective of my family. So if I'm with my kids, especially with my kids, I'm like, I don't want. In fact, if you listen to podcasts, you'll rarely hear me actually say their names. I'll refer to my oldest, my youngest, my two-year-old, my four-year-old, whatever, because of that. So there's a bit of a conflict. And boy, I don't know if I'd ever want to be so publicly known that I get stopped all over the place. unless it was really benefiting people in a purposeful way. And then I could kind of talk. I thought we were really mindful about this.

38:03And I'm actually, I think we have a really good, healthy balance with it, right? It's inevitable, the amount of people we reach that you're going to get recognized, right? We go into big cities or places like that. It's almost always that you're going to have somebody walk up to you or whatever like that. But we also, again, putting the business first. I mean, we even, we didn't want to grow our personal brand. like it was mind pump adam mind pump justin like it's the brand first none of us try and really grow our personal pages that's just by from the business growing that's kind of naturally grown yeah uh it's always been grow the mind pump media page it's always about highlighting our staff and our people in front of us yes we understand that people want more of us and so there's times where we step forward and we and we do that none of us had ever wanted to this is also why the dynamic works where sal can dominate the conversation and none of us nobody wants the limelight nobody's like hey it's when we first started we don't know there was desire there was four of us right so when we first started there was four of us craig for hosts four hosts and uh one of the first conversations we ever had off air was like man like like i remember the first recording we did 15 recordings that never made it to air before we launched with him and uh you know looking back Now it's crazy because he would have fucked the whole dynamic up.

39:22Because one of the first things that happened was like after the first episode, he cared so much because he's been on covers of magazines. He was the most already well known. He cared so much about equal airtime. You know what he said? He literally is like, all right, Sal, you talked a lot on that one. And the next one, Adam did this. And so the next one, I'm going to do more. Justin, you open this. Justin, you're going to open it. Yeah. And we're like, no. What? Yeah, all of us were like. Who cares? Yeah, who cares? that's not how I'd have a conversation so so yeah so early on nobody wanted fame nobody wanted attention and I think because of that we've had this really and I also think it helped that it was like slow growth like it wasn't like overnight success I imagine that would be really hard to be like a kid or a young person and also we're older right and be not known and then the next day you're a blockbuster movie and like millions we had this like real I remember like, hey, someone recognized me.

40:20It was like a big deal. Somebody knew who I was. That's so crazy, right? It was like that one time it happened, right? And then it started to happen a little bit more. We were also in our 30s when it started. Yeah, yeah. Had we done it in our early 20s, it would have been really probably more challenging. Of course, because it would have fed our ego more. We would have cared more about that stuff. But I think we figured out by the time we got to that place that none of us really wanted it or liked it that much. And so it's, and I think I'm probably the most open in sharing my personal life, I'd say, probably, out of all of us.

40:54Yeah, I'm the most public about that. And that's just, to me, that's more just kind of, I feel it's the most authentic part of me is like my son is such a big deal in my life. You like doing it. You're very transparent. Right, right. And so, but I totally get where Sal's very protective of that. And he's like, I'm not - That's just a difference in personality. yeah yeah yeah yeah yeah so i'm i'm like and i understand that what comes in the middle of them i would say yeah yeah yeah i can see that you're the meat well i'm the meat between delicious yeah what i was gonna say it's funny because i think that people listen to us like it's different because they actually know us yeah it's not like we're these people doing an act or right you know i'm not like out there juggling fire or whatever dude i'm like i'm not like trying to really hard to get your attention like you're you're finding me because you're growth-minded and you're relate to you your pursuit yeah you relate to me on some level my personality because it's really who i am yeah and so i don't know i don't when i meet people and they they spot me out and actually like i get excited about it because i'm like oh cool you like what we're doing you You know, it's helped you in some way, usually.

42:06You know, it used to be so weird, Roxanne. What? Early days when we would meet fans, we'd hang out with them, you know, for a little bit. And they'd say, you guys are just like you sound on the podcast. You guys are all so authentic. It trips them out. It was weird for us because I remember being like, what do they mean? What do you mean? What do you mean I'm authentic? I'm just like, what else would I be? And then we would meet and interview influencers and stuff. I'd be like, oh. Okay, I see. Because we'd turn the mics on and they'd become someone else. and the mics would turn off and they would be someone else like that's what they mean yeah it just felt so strange to hear that because i'm like what else would i do i've heard that as well and then in my past career working with you know i mean i all kinds of fucking celebrities right so i used to do you know the red carpet the osp makeup right for everything magazine covers so I've seen I've seen it and I don't have that gene and I'm so grateful for this that like I've never given a shit about celebrities with all due respect to everyone's career and your talents and you're great but I don't care care meaning I don't pedestal anybody I can have respect for your craft for what you've accomplished but it there's no hierarchy I don't have that way about you think that's because of your exposure or were you think you were that way before no I think it's I it's how I you were before yeah for sure because I'm the same way too but I think a lot of it has to do with my exposure so yeah yeah my wife and I both have been around a lot of famous professional athletes people like that and I've seen enough to and behind the scenes that how effed up they all are and like and how much they suck at other parts of their life yeah that it's like oh they're just hyper good at this one thing but I don't admire anything else yeah and so I had enough exposure to that that it doesn't I don't get starstruck I don't get excited I don't think anything i'm like oh they're really cool with that craft great i can i can separate that but that's because of my exposure not because i had this innate like you don't think you have maybe because here's what i want to ask you just on that okay because we we don't have there's there's similarities in our upbringing not fully but you know my earliest years lots of you know domestic violence in the house like hyper vigilant i'm the second out of five um second old so older sister i'm the second sister and then my brothers trail behind me right so i'm their older sister yeah and all of my siblings are as fucking real as it gets like authenticity is just a through line in my family um there's something about i think growing up in an environment too in those earliest years where i don't know you know you grew up in a house of violence yeah where shit's like you just don't know it's i don't know i think it kind of no there's good there's good books on this that and then the ability for you to read like i you're you're probably right like i have ability to read people really well that part yeah yeah really well you had to learn it as a kid yeah yeah really really really well i can i can meet somebody famous or not famous in a very short period of time and like sniff out stuff like that it's like animal fucking instinct you can just read it really quickly.

45:14So that's a fair analysis. Yeah. I mean, you still have to choose, I think maybe, or this can go into a whole philosophical, I can wrap it all, but you still maybe have to decide if you're going to value someone's status or not, even if you're reading them to be authentic or not but i don't know i think i think um there was never anything glamorous or over special about you know even though if you're somebody you've done great things you're in the public but that doesn't mean you're better than anybody no definitely not and that's that that has and i'm grateful to have that gene and i feel that you guys operate very much in that same yeah justin

46:03no and it's and it's and again then this goes back to something i was saying at the start that i think is so important is um you know because you've really just been who the fuck and i don't mean to adjust it like i'm putting it down in fact i think i think what you're doing is actually so fucking important because i think that more people need to see realness you know need to But also register this part, that you can actually build a kick-ass, I like to call it, delicious life. Like a life where you're truly thriving on all different levels. You know, your relationships, your business, financially, fucking health.

46:47And you're being yourself. You don't have to fucking juggle fire. You don't have to fucking. Terrible analogy. you know you don't you don't have to do it you don't have to do it you don't have to do it i want to see you do it though he can i know i believe it i think to put it differently uh you will not have uh a truly successful life unless you're authentic that's right so so having money fame things relationships based on a lie is hell yeah and so um i i like to communicate that to the younger generations we have younger people that listen to us especially fitness people in the space is very easy to be fake um and i i try to communicate that to kids it's like uh first off 99.999 percent of you will not will never accomplish a level of fame and money that you're worshiping.

47:48But even if you do, and it's based on a lie, you've now entered hell. Yeah. Because now you're getting adoration for something that you're not. You're working and making money doing something that you don't feel a deep sense of purpose behind, which is very hard to break free from. It's easy to break free from something that you're doing that's not giving you something worldly that also doesn't have purpose. You're like, oh, what's the point? But imagine making millions of dollars bullshitting. Now you're like, what do I do? I got to give up all this money to be authentic. And so you're in this kind of weird twisted space that becomes more and more hellish.

48:29So it's a myth. It's the same myth. I like to use fitness because great analogies in fitness. It's like you can't hate yourself into better health because hating yourself is unhealthy, right? So you can't be successful in the truest sense with real life satisfaction without being authentic. Even if you are the 0.1 % that makes the money and the fame from doing so, you've put yourself in a very bad place. By the way, the evidence is there. I'm not just saying this philosophically. Look at the addiction rate, suicide rate of celebrities, people who have access to all the things that we think are great, all the money and the sex and the drugs and the pleasure and the fame, and they're doing terribly.

49:11it's all public so we know but they're doing very poorly so um it's a myth those are more of those values that that probably to back to your original start of this conversation that probably connected all of us because we all were thought this way before we yeah before we all got together we had all arrived at that place in our lives and so that's a pretty tight thing to be bonded at totally so that helps with your collective consciousness theory i think that's yeah important yeah aligned yeah very aligned alignment yeah and that for sure so it's crazy what i so this is a fun thing that i did recently where i was calculating how many lives have i lived so far in my 47 years um i'm at 10 so uh you can read the book when it comes out but um in the span of your 10 but you said almost 11 years right so it'll be 11 it'll be 11 okay Okay.

50:07So in your 11 years together, how many lives have you lived? So essentially like how, with the core of who you are staying true, but your identities have expanded. They have evolved. They've shifted, right? They've had to, to be where you are now. Definitely. So. I feel like two within this tenure. Yeah. I feel like I've lived two lives in this 10 year, 11 years. Wouldn't you? I feel like you have too. Yeah. Yeah. Probably about two. I could get, I mean, I could be specific. Well, you're obvious because you were atheist. I would say you became a father. I became a father. That's exactly what I was.

50:45When we started this, I was saying things like, I may never have a kid, and I'm on the complete opposite of that spectrum. So that's why I say two lives in this 11 years. Yeah, yeah. I would say one of the big myths, I would say, that the world sells you, that I believed, is that your identity is tied up in what you do, your accomplishments, how you look, the people that you are attracted to, whatever. Like that's your identity. And so you go through life constantly shifting that in search of what your identity is. But to give you an example, let's say you're famous because you're a great singer.

51:28So that's your identity. I'm this wonderful singer. And then you have an accident. You lose your voice. Who am I? Who am I now? or your identity is in your beauty and then you get older or your identity is in your business and then you retire or your identity is in your children and then they grow up and now you're at home without your kids um and so for me now i mean what i've realized now which i think is is true is it's it's uh it's not about who i am it's about whose i am who do i belong to so my identity now is in uh in in christ and so uh he determines who i am not me and that is very you talked about freedom earlier that's very freeing and so this wherever i go i know who i belong to um and does that mean of course i'm going to grow and change that's that's the that's the process but it's very difficult without that because otherwise it becomes this uh searching uh and this constant searching uh and i think eventually it reaches a fervor where you're grabbing you're grabbing grabbing and then time runs out and it's like yeah so is that two or three lives in 11 years that would be two one before one after long ass answer well wait but you came into this two or three i don't know i like it granular It was a nine.

52:51How many is that? Well, you came in just freshly divorced. Yep. Right. So you still think it's two? Yeah. Okay. Yeah. I mean, are you kidding me? I could give you a list of 15. Wait, what is it? I mean, I don't know. Like, you know, general manager, fitness guy. Well, no, no. She took 11 years. No, I mean like in this. Oh, she said our 11 years. Yeah. I mean, that's because of course I can think of a ton more, but I'm thinking of like in our window together. Well, I would have never got married again. If you asked me that after my divorce. You said it. I would have never again definitely had more kids, never put myself in that situation where I could lose being with them all the time.

53:36Never again. So that was a massive shift. Are you kidding me? The fear that - Yeah, you may have had like four, bro. Might have. Yeah, you might have had like four. I might have. Like married, divorced, I'm not going to ever have kids again, married, kids atheist yeah maybe he's like six yeah he's like six i think justin you're like you and i too yes yeah let's count heavy metal and like music what would what would divide you two um it i guess it's more of like a confidence of being myself oh so it's more like i guess it you do have a lot more swag now yeah a lot of swag more so we're still hot I extracted that from you.

54:16I'll stop. You're going to credit. All of Sal's words. So it just, yeah, I became part of you guys. But yeah, I think for me, it's just been, you know, trying to figure out how to not project myself in terms of how I thought too much about how it was being received. like and how like i could filter my words and how i could sound and and so it was just a very like i was conscious of everything i was doing as opposed to like just being in the moment and like letting it out and and so i think it's one is reserved and one is like less reserved i totally can see that now what you got me thinking is uh for sure do you remember when you settled into that version of you sorry i'm hijacking your that's a great question we jump in here on your podcast when did you because i i think i have it and i want i don't want to say three weeks ago because i i totally feel like there was a major transition of that version of you where you were like overthinking what you said if i said enough do i need like and then there became like a the chill justin like yeah i might just sit not talk this whole fucking podcast if i don't feel like it or no or i'll yeah or also and so you did settle into that when did you remember when you felt that transition yeah i think um i i put a lot more emphasis on and i told you guys when i was going through that process of like um when we had um what's it called the um the guy that used to do like improv that's totally what i thought okay so that's all that's what i thought it was i think that was the catalyst for it but yeah because i was i was thinking you know because i would throw little witty quones in there whenever you guys would go on your rants and and you know i was getting a lot of feedback that like there was some humor there and so i was like maybe i gotta work on that like i don't know maybe i should be the funny guy or you know i don't know like i've never done it before like it's just like i'm not a stand-up comedian or anything and like it's not pre-planned this is just like what comes out yeah uh and so i was like maybe i could work on that and figure out how to work on that specifically so it's a skill and uh and then i was like this but yeah that started the catalyst for me to realize well i could just say whatever i'm gonna be okay because like what comes out like maybe it's not perfect but it wasn't uh it wasn't horrible it wasn't like like i felt later on like i totally regretted that you know like that's that's the thoughts that would go through my head is i would say things on the podcast was just like oh oh my God, somebody's going to hear this and be like, what the fuck?

56:59So that's when I felt it. I didn't want to say that first because I wanted to hear what you had to say. But that's when I - No, that was huge. I thought I felt that. And I remember commenting to Katrina. I'm like, oh man, Justin is just like, when we went through that whole process, for almost a year, huh? We have a year? Yeah, maybe more. For a year, we used to have an improv coach. That's amazing. Every Monday that we used to, that was how we would, and it was so out of the box. Improv games. Yeah, there were all these games. we actually are we have our every friday now it's friday right yeah we do it for our staff so our trainers our trainers will do it just for communication skills it just would it's so helpful yeah it was it would just warm us up loosen us up like that and uh it really did help i thought and i really noticed a difference on john i think it helped everybody but i that's when i felt like you fully settled in on and so so you just basically let yourself out it wasn't necessarily you know um adding anything as much as it was allowing yeah i don't think i really like adopted a new identity no yeah yeah because like i was expanded maybe you just let out more you took off the brakes yeah there you go yeah and two yeah it's definitely built a lot more confidence and and gave me that ability to articulate and to communicate better and just being around them's even helped out quite a bit just because it's like it's it's that pressure cook yeah me just being here has been such a learning experience for me uh so but yeah i honestly i was a father before kind of coming in so that was interesting and you know and so i actually related with sal a lot with that but then like you know adam became a father and so it was like a weird everything kind of shifted and molded and then uh you know and then we all kind of were spiritually aligned now and i'm like oh what's happening we're becoming voltron no you didn't

59:03well what uh it's curious about so as a team and in individually what's stretching you guys right now oh having having a staff of over 30 something people and and and leading something this big we had a big we've had a big pivot in the company yeah yeah huge pivot yeah huge pivot um because you well because well business side wise we're at a real so we're here um I believe or we believe that we are in a crucial time where the consumer is going to seek one of two things. either you're going to go in the direction of all the things that ai has to offer which is incredible and very accurate and good for a lot of things and going to be cheap and all these things and then there's going to be people that value high touch and human humans to like like i know it's more expensive i know it's more effort that's okay i value human connection and value that so much and it was very clear what was going on in our business because we have digital products that we sell that do not require human at all and watching it plateau and then start to dive and realize that AI is going to really start to consume that side, which was our baby, what we built this business off of.

1:00:25And so it was, we have to get back in touch with our people and actually making human connection again. And we have to do that through, and since we're so big, we can't possibly do that ourselves. We have to do that through personal trainers and getting back to actually training people one-on-one and meeting with them and that human connection. And so we saw that last year and we made the massive pivot to focus in that direction. And so we've been scaling that. And the bottleneck to that is bodies. So the only reason why that's not 3X the size already is because we need about 50 trainers to support the volume that we can handle.

1:01:03and we're at 17 right now. So that's - And we want really good coaches. Of course. So we're not going to try to speed up the process. Yeah. We want to really, and that's, you know, there's another reason too, Adam's like, that business was there for us a long time ago. Oh yeah, it's been there for a long time. But we were all trainers. Remember we were coaches and trainers for a long time before we started this? So we have a lot of respect for what good trainers do. I mean, a good trainer will change your life. yeah there's a lot of trainers out there but good trainers there's not a ton and so it's like if we offer this service it has to meet that standard sure and so we just weren't ready to uh you know put the time and effort well that's right to her point right that's like we knew that that would stretch our capacity like selling digital programs yeah you write a program put it together like it's evergreen right people are buying every day by the hundreds we don't have to think about it i mean we have a customer service team that handles people that call in what yeah it was it was it was a very rad business you know very cool but we knew the the monster we were setting out building if we were going to if we're going to get back to having people and trainers and like that's and we stayed away from it for so long because we knew how much it would stretch our capacity to do it yeah but it became very clear that it was either or and none of us want to go all ai direction but it's been so rewarding though oh yeah it's been incredible that this is awesome oh my god i mean we used to come to work and there used to be just the four of us yeah you know quiet and for years for years it was like that so the energy in here is nuts just kind of amazing super cool vibe now that's building and just the you're talking about purpose yeah it's strengthened even more now because the impact that these coaches and trainers are having because I'll hop on some of these coaching calls, show my face, hey, what's happening?

1:02:56And I hear what they're doing and it's just, wow. It's amazing. Oh, I get the chills. But it's definitely, I would say, wouldn't you guys all agree that, I mean, you're working harder more and stretching your capacity more today. It doesn't feel like it though because it feels so great. Well, yeah, it's rewarding. It's so fun. But I mean, the level of work and effort. So we're definitely being stretched right now. That's definitely. We're running. Yeah, for sure. More than we have in a long time. We were cruising for a while there. There was a couple of years there where business was kind of on a rock.

1:03:27Yeah, we were. We got fat and happy. A little bit of chunkiness. But you guys value challenge. Oh, absolutely. Like you guys. Yeah, yeah. Yeah, it's fuel, right? Yeah. I mean, we fired our marketing company. We let go. Like it woke. We needed it. We all look back and we go like the best thing that happened to us was the challenge. And because it forced us to grow. it forced us to stretch our capacity and we were we like that we were so it's like and and i know i'm like um we all know that you know we'll look back five or ten years from now and like in the fire is the best part always this is the when you're in it in the journey like once we we win again and we're on the top and whatever and we build that whole side like what that's cool and all but it's like this is the good time the good time is when like the uncertainty the totally the you know like the hustle the like that's that's the rewarding part and remembering that right trying to be present and go like even as as stressful as it can feel sometimes because you have this responsibility of so many people and and the weight of that but then also remembering like yeah that's why i get up every day yeah that's cool that like there's a lot there's a lot riding on the line i love that it's this part that i love you have to have a lot of emotional discipline right yeah and and that really relates back to to mastery mastery of self yeah right to not let your emotions just have their way with you to really you know you ever you ever hear me tell the story of katrina the call that that i had i gave her on the in the truck on the ride home when i was bitching about sal i knew it was wait i've heard you never said it was wait can you say it again because i've heard this story never said it again

1:05:22yeah so this was like um we were at this studio so it was it was definitely uh within this time frame so it had to have been about six or seven years ago somewhere around there and uh typical day i'm frustrated with sal i'm cussing him out as i'm driving home i wish he would do this and like i'm venting right about and there's other things going on it wasn't obviously just sal there's a lot of stuff that we had a lot of pressure going on at that time and i'm and i'm venting to her and i've got her on my truck speaker phone and i'm probably ranting for like seven minutes straight or something like that and then i finally like catch a breath you know and then she's and it's like silent and i'm like hello are you there she's like yeah are you done and i'm like well yeah what do you have to say she's like long pause would you have it any other way and it just hit me like a ton of bricks i'm like god damn you're right like if it was easy it would be no fun.

1:06:21If I wasn't frustrated and trying to figure it out and anybody could do it, like it would be lame. And I had this, I did, I had this, I had, and it gave me a whole nother level of appreciation for my partners, the struggle, all that. It's like, dude, of course I don't want it to be easy. There's no, there'd be no, there'd be nothing rewarding at the other side if I didn't have those moments of like, oh, this is hard or I'm frustrated. It's like, and she's like, would you want it any other way? Yeah. And I'm like, God damn, you're right. She's badass. Oh, she is badass. I love those bottom line moments.

1:06:56Oh, yeah. Because they just settle everything. Oh, totally. Totally. Super pivotal moment for me and my journey and walk through all this stuff like that. Because there's obviously been many of other times for many other reasons where I felt like that. And I always draw back to that moment of like, she's right. Like, this is the part that I like. Yeah. You know what I'm saying? if it was so easy that everything fell in line and everything, every decision I made worked out perfect, how boring would that be? And so I always draw back to that in any, any moment that we're having of this like, Hey, would I want it any other way?

1:07:31No, hell no. Like the fact that it's hard is what I love. I relate to that deeply. You know, a lot of people, I've said this before on the podcast a lot, but when we think about uncertainty and I get this cause I, especially in my twenties, it's like, you want to, you want so much control you want you're trying to create certainty out here in uncertainty that's what we think we want right until you start to understand it's actually not first of all you don't want certainty out here that's boring that's like the twilight zone that's some fucking weird ass shit where basically there's no magic there's no possibilities there's no miracles or fucking any of that right what we want is certainty in here certainty in self that no matter what i'm going to navigate out here in this uncertain terrain of life that I will, I'll be okay.

1:08:23I'll find a way to thrive. Fuck, I'll get better every time. Take punches, get up. You're better for it, right? That's the part that I think if more people can register, oh, I'm not really, it's not about out here. I want the open playground of possibilities. But what do I need to do to feel more certain. And certain doesn't mean I have all the answers. It really just means I trust myself, right? And I have, I will do, for me, it's always about the heart. What my heart is directing me towards, I will have the courage to take that step forward into uncertainty, knowing that no matter what I'm going to face, it's going to be good for me, so long as I'm looking at it that way.

1:09:15It's also a myth that there's certainty anyway. You don't know. So it's also just you get caught in that game of trying to control the outcome. You're going to hit a wall because there is no certainty anyway. No. So it's not a choice of, you know, your way is better than the other way. There is no other way. There is no other way. Yeah, otherwise you get stuck in this trying to control everything all the time. And then you're fear-based. Oh, absolutely. fear-based and you're clinging on to every single you can create probabilities sure there's no certainty you don't know so what limiting belief slash fear each of you what what have what's been maybe the biggest one or one that comes top of mind when i even say that to you in the last 10 years that you've had to re-script let go of evolve to be the men that you are in this moment that's one of the this is one of our problems we're deliriously confident yeah that's definitely another one of those like all of us are unbelievably i mean to have a very strong self-belief that's one of probably one of the most attractive qualities that i've found in all these guys is that we're gonna suck this is gonna be hard we're not gonna be good at it so what yeah like everybody everybody in here has made peace i think and i feel this way at almost any crossroad that they've had in their life with the worst outcome well what happens if this thing doesn't work out or what happens if like uh then we'll do this or we'll figure it out like i'll be alive still we'll be fine everybody has that in here everybody has that and so at least i don't know if i'm speaking out of turn and everybody's right i just don't like i can't think of a thing where i have i don't know there's also there's just kind of like i mean i could even create a a scenario where everything blows up, but I'm with these guys.

1:11:08That's what I mean. And we're walking through fire. Yeah. And that's fun. Like strip it all from me. Okay, cool. We used to say that. We used to say like - As long as it's in slow motion. I touched it. Yeah, yeah. Just holding hands. You badass. Yeah. Well, you know what comes to mind through my heart when I hear you say that is honor. There's a lot of honor in this room. You guys really, you carry a lot of honor independently, but especially also for each other. Yeah. Yeah. More of that Navy seal stuff. Yeah. There you go. Yeah. No, I get it. I love that. Yeah. It's, it's, it's palpable for me.

1:11:47Like I feel it deeply and I'm sure I'm not the only one. I will wait, actually limiting beliefs. You're not off the hook. Get still out of here. I don't know if there's a, I know, I know that. Or fear, something that you had to read you know what could be a limiting belief probably less so now but now i'm at least aware that it's there is that i could do anything i put my mind to i can make anything happen nothing can stop me that's a lie that's a myth that's a myth that a lot of us believe the truth is i don't know everything the truth is i can't do everything and the truth is uh that i'm going to need to rely on other people uh and so but the final truth of that is that i'll I'll be okay.

1:12:31I'll be okay. Yeah. I'm going to be okay. Yeah. But if, you know, that would have been a limited belief before, for sure, that I can do anything, which sounds so awesome and empowering until you're met with the reality that life is going to throw at you, that you can't. Yeah. And it's something's going to happen. And you're going to be in a place where it's like, I can't do everything on my own. Right. So humility really comes in and allows you to be more, like you can kind of surrender more, which then gives you more freedom. That's right. I love that word humble with us too, because I think that we have this weird, ultra confident, cocky, yet humble at the same time.

1:13:13Sure. Personalities. Everybody does. Everybody in here has this like. I totally agree. Yeah, yeah. It's very foul. And it's been the whole way through. As you know, early adopter. Some people misread it sometimes, but like someone like yeah but i think but you know what i think that has a lot to do with the person reading totally you know what i mean totally yeah yeah i think there's somebody to be said about i just fucking put something up about this the other day like have conviction in what you're saying you can still be humble you can still have humility and in fact i think that sometimes people are like oh i'm just trying to be humble it's like no you're just not sure about what you're fucking you're actually hiding right now you're using the idea of humility yeah but it's not true and and that's okay like no judgment but like the more honest confidence would say um i uh i'm scared right now but here's what i think there you go that's that's humble confidence yeah uh not saying anything is just fear yeah that's the there's a difference there yeah i think well that kind of goes in line with what i was gonna say is is really like this entire business is like something I feared.

1:14:23So if you're going to go that direction, like for me, I seek that out though. And that's been my MO since athletics, since I was a kid. Um, and because I know on the other side of that, what that looks like and I grow and I become stronger and it, it helps me, um, builds my confidence in it. It just builds me up as a person. And, and, um, two, I know I'm going to be okay because of the discipline and the practices that it takes to become better and to become good and to then further, you know, get into the point where you could consider yourself really good at something. There's a process to that.

1:15:04And so I always knew that in different directions. You know, I wasn't real excited about the prospect of talking all the time initially, but over the years it just it became more fun it became more natural it you know all these things like um it started to get uh it resonated more with me but it initially it was like fear panic you know all these feelings uh but i know that um more i chip away at it i was very confident it would get better that's one of my favorite quotes their side of fear resides success I mean it's so true you're you've lived your life that way I feel the same way too like run towards it another thing that's connected us yeah we're obviously we continue to unpack all these things that yeah very similar yeah you guys have that same trait for sure well what do you what's in in your journey so far has there been moments um where you weren't sure were things like maybe there was I don't know rejection or things that came in to your experience as you're on this journey in your building that shook your confidence what i want to give you something but it's really hard because that's part of why this works so well i do like there are definitely moments where we questioned if we're making the right decision or going the right direction okay well yeah not shaking our confidence yeah totally not okay yeah where it's like oh because even like even the story you brought up with the guy like right like uh we were very uncertain about that there was disagreement argument around should we should we not south pushing back me going come on we need to figure it is let's just try this like so there's there was uncertainty there um but again also part part of that discussion was making peace with the worst outcome and we'll solve it you know it's like hey if it does and it's wrong we'll feel it we'll fire the guy we'll move on or it'll work it'll feel good and we'll know it and so let's just go let's just agree and so that's one of the things that works really well is that we when we disagree on stuff or there's uncertainty and maybe one guy steps forward and feels he has more confidence in an area uh the other three submit and go like okay like you seem to you make the best argument you feel right about it the key to that is that when that guy makes the wrong decision for the business and it fails yeah yeah We all own it still.

1:17:27It's not, I knew you were wrong. We should have done it. It's like, nobody thinks that way. Nobody thinks that way. Celebrating success. Corn ads are a bad idea. Yeah, somebody comes up with a great idea and then it crushes. It's really easy to be like, we made a great decision, guys. Sal takes credit for all those ideas. For sure. That's what I'm saying. Right, Justin? I came up with all of it. I was like, that was such a good idea. Shut up. I think Justin brought that up. This is not pretty sure. It's a collective idea. this is like now what we do is like one of our great ideas we're like hey Sal's a great idea you know what's so funny and I just want to as a woman this is important to say you guys are really you really have a beautiful balance harmonization of your masculine and your feminine energy you really do because you guys are boys I see it like even in that moment Sal But there's such a strength to you guys.

1:18:29It's not postured. It just is. You guys just like, again, I can go super poetic because that's just me. But it's like your spines are really tall and strong, but you're not sticking your chest out. You don't have anything to fucking prove. You're just, you just are. And even the love that is so felt for each other. I mean, that to me, I just equate it to like, you guys are directional, you're logical, you have your, you know, sarcasm, this is like, you're very masculine. But then there's that empathy, that compassion, that selflessness, that, you know, the creativity together, the feminine. And it's just, it's so beautiful, especially in these days, there's a lot of talk about masculine energy and toxic masculinity and all that fucking.

1:19:16And I'm like, you know what? Just like here, just have a look. Okay. I'm saying it's my fucking show. Here's three fucking men who just, you don't have to say anything. You don't have to do anything. You're just, you just, you embody it. And I really just want to recognize all of you for that. It's beautiful. You guys are fathers. I think you guys are bringing the whole fucking cool dad thing like back into, yeah, back into consciousness and to, yeah, it's beautiful. I mean, amongst all of the, I mean, radical things that you've shifted so many lives. You not shifted, shifting. It's happening still.

1:19:57And then on top of that, you know, just what I just shared, I think you're a beautiful example of men who don't have anything to prove. You're driven. You're very heart centric. And it's just, it's needed. I think that this is the shit that should be on the front pages and highlighted and fucking going viral, this stuff right here. Talking about the toxic masculinity thing, really curious from a woman's perspective. Do you think that that is because they lack the feminine energy side? That's where that comes from? so what is it about yeah that doesn't come off toxic yeah yeah okay sitting in this room with three very four very alpha dudes right that doesn't come off that way yeah is it is that what it is you think and then when it does come off as toxic is it because it lacks that feminine energy yeah i think there's just suppression of sort of the principles and the the the the the aspect of the feminine in men that carry that trait.

1:21:05Like for example,

1:21:09you're, and I speak about all of you, there's, you don't need to posture your strength. And that in of itself shows a softness about you, but softness is not weakness, right? There's nothing delicate about any of you, right? But I sense and feel your softness because it's a lie. within all of you you have no problem with that part of you and that makes you very strong without trying yeah and that's just one example right which is that one of the best uh you mentioned something about fatherhood we all will remark on this the best compliment we ever get ever is when a caller calls in young man and he says i didn't want to be a dad and now i want to be a dad yeah all of us when we hear that we're just like oh yeah for sure and because um i think men and women have been lied to for a long time but men uh i think for a long time have really bought into a terrible lie which is that fatherhood is a burden a burden dedicating yourself to one woman boring ball and chain uh that responsibility is terrible freedom is no responsibility go be the rich jack dude that bangs a bunch of chicks and never has kids and doesn't want to have any responsibility like a terrible uh terrible lie and if that's like if that's what you want to do then you know everybody do your own thing but i think a lot of young men for a long time bought into that yeah and that's toxic masculinity it's not real it's projected fake media uh masculinity it's overcompensation so um yeah so and i think you want to develop good masculinity i'll tell you what there's two things uh well personally we trained a lot of people most of our clients were women so if you want to be an effective trainer you have to figure out how to work with clients very well and if most of your clients are women you got to figure out how to communicate connect and understand and listen and you know and all that with women the second thing is men need to have they need to be around other good men we need that yeah uh a man without good men around him is undisciplined and wild.

1:23:22What I mean by that is there's no containment, no structure to his strength and his aggressiveness and his drive that we can have inside of us. But when you're around good men that you respect, these guys can check me like nobody else. And I love it. I appreciate it. And so men need that. And a lot of men are isolated. A lot of men don't have that. A lot of young men don't have that. They're either in their rooms on video games or stuck on pornography. They're not out there talking to women. They're not out there trying to build themselves. And they're not with other men that are doing that. And you get that in teams sometimes.

1:23:57Sports teams will do that. You'll hear sometimes young men will tell you like a really transformational time in their lives when they got on that football team. The great coach and the team built it. It's because you've got to be around other guys that, you know, iron sharpens iron. That's what I'm saying. So you've got to be around other guys that will do that. And oftentimes when you meet a man like that, it's because he's been around other men like that. I feel that. It's a perfect segue to a question. It's kind of like a see-me moment. So I'd love for each of you to go say about each other.

1:24:33So I'll give you an example. Justin, I would love for you to highlight something about both Sal and Adam that maybe. We're going to make us cry. We're going to get some motion on you. Come on. Come on, baby. Well, good. Right in time for your 10-year. I get to go first. No, highlight something about them that maybe that they don't, they under-recognize themselves. Like something really wonderful about them that maybe they don't give themselves enough credit for. Yeah. it's really funny that we're kind of going this direction because we have been working on a video for our 10 year Am I stealing it for me?

1:25:13Oh really? It's very similar So none of us have heard Spoiler alert We're going to get it out before But we all have said it You're January release It's kind of the same You guys were worried I wasn't going to say anything nice of course i said something nice dude whatever i'm not the most sentimental guy but i can be you know at times but uh no i what i said was um just a few things like it sal uh for me uh it's funny because we like he knows like in the beginning like i'm very skeptical of a person and new people like especially if like somebody's charismatic. I think for me, it's like, there's a little bit of reserve to really, you know, get to know that person further, but he just, I mean, he won me over pretty much immediately after that, just in his character and his integrity and just his care and his passion.

1:26:15I think for me, one of the biggest things is just like how passionate he is. Like he is just such a a passionate person and that translates to so many different things. And it's family, you know, and it's like this caring, compassionate Sal that like not a lot of people see. I mean, you get it a lot on the, on the podcast. You can see him talk to people, you know, that call in. And yeah, it's just like, it's again, he's a very masculine guy and he's like jacked and he's huge guy and all this. And then he's like, also like, he could be like my mom, you know, Like sometimes like he's just like, Oh, he's really concerned.

1:26:53He like actually cares, you know, and you don't get that from a lot of guys. So I think that's like, you know, a really awesome trait of his. I think for Adam, I, I kind of had a couple of things. I've known him a bit longer. But the main thing with, with Adam is just his unfiltered truth. Like he is like the most honest person I know. Like, you know, some people might, you know, take that the wrong way. It might be abrasive. It might never been abrasive to me. Like, tell me exactly what it is. Like, I can deal with it. And that's just how we started our relationship. It was just, like, very honest.

1:27:35And it's just he's never changed. And he's always. And so I know his true intention is much, like, even if he's, like, angry or, like, you know, yelling. or I know what he's trying to do. He can read between the lines. I can read between the lines. I know why. And I know this is for an intent. And then my mind always goes, I know him so well that it's like, I know like his intent with this conversation. I know his intent with raising his voice for this person. I know his intent, you know, for doing something behind the scenes that nobody knows about. You know, like I know a lot of like, anyways, there's a lot there, but it amounts to, I guess, if I have to put on one thing, it's like people don't get to see how radically honest he really is with everybody and business people.

1:28:28It's pretty remarkable. But yeah, so you want Doug too? Yeah, fuck yeah. Yeah, he's like, no. Yeah, please. Yeah, no, for Doug, again, like I've, I've relayed a lot to Doug just because of, um, being a solopreneur and like, kind of like owning your own shit. Like I, I've always been able to really manage myself really well. Uh, and you know, by proxy to that, like I was able to kind of manage and lead people, but like, I was always like, yeah, whatever, but I'm doing it. And hopefully you do this too. And you do it well. And, but really I'm going to handle my business and, and to that degree. And, you know, Doug's just the kind of personality, like he just, he's on top of things, he's doing things constantly.

1:29:16But he's very like calculated with his delivery for, like, again, we kind of call him the Zen master for a reason, because he's kind of like, he'll say the right thing sometimes in the midst of like conflict, and bring us back to like, okay, well, let's get back on track. Like, let's move back on the track and go forward. And he kind of knows how to steer us when the emotions get high. And so I value that a lot, his calmness and his presence that he brings in here. So, and to just, you know, him just being a very, he's also, you know, a very caring person, like very much so. So he thinks a lot about other people.

1:30:01So I've noticed that a lot. Well said. Awesome. Well fucking said. Yeah. Yeah, yeah. Yeah. You're going to be choked up. I'm the most likely to cry these days. Yeah, 100%. 100%. But you'll get me if you go, so don't do that, dude. Please. Got it. Oh, man. All right. I'll start with Doug. He's just a good man. Yeah. He's a really good guy. I'm going to go already. You got me, dude. He's a very good man. I remember when I started training him. and uh i remember meeting his daughter for the first time and realizing that uh she wasn't his biological daughter uh he but he he talked about her and loved her um in a way that i would have never guessed and he's one of the best fathers i ever met um and he uh he's uh he is a very uh he is a very quiet leader he does he does it in such a gentle way he lets us be knuckleheads he let us be knuckleheads for a long time and he gently steers the ship with a lot of wisdom because he knows that it's the only way to steer this ship so you know that's uh that's doug a lot of wisdom um justin uh is uh is a rock he's very solid uh he's probably the most solid person i've Matt.

1:31:23Also an incredible father, very humble. Uh, he will, he doesn't, uh, um, he doesn't toot his own horn ever. Uh, he hates it when we toot his horn. Um, and I don't think we do it enough, uh, because I think it makes him uncomfortable. So we try not to make him uncomfortable, but, um, just, uh, just incredible, solid integrity. And, you know, Justin's the guy that, But, you know, it's a terrible example. You killed somebody to help you bury the body. That's a terrible example.

1:32:06But that's just Justin. And what he brings to, you know, people love him. The most. The most. And their read is correct. They have a very accurate read on Justin. So if you love him, it's because that's him. He's a lovable guy. Great guy. Super, super loyal person. So just solid. I think of Justin, I think of a rock for sure. Adam's the gas of the operation. So he's jet fuel and drives a lot of what happens here, whether he points the direction or not. he's the gas behind the whole thing he's Adam you know also incredibly loyal incredibly loyal like no question you have to be in the room with Adam when he's negotiating with someone it's so uncomfortable and brilliant at the same time I'm a good closer.

1:33:16I know I'm a good closer. But if I sit in a room with him negotiating, I feel like I don't know what I'm doing. And it's really cool, really cool to be around. Very, very growth-minded and incredibly resilient. So he can come across as like stubborn or whatever. But he is one of the most growth-minded people I know. And he's got such a big heart. that, and he never, his charity or how giving he is, is something he doesn't ever talk about, that you find out about. You'll find out about it, either through a side conversation or something, and you're like, you did that? I mean, like buying gifts for kids on Christmas that need gifts or supporting friends, you know, children to go through school and stuff like that.

1:34:11He doesn't talk about it. So that's just, that's Adam. And just for me to be with these guys, I can't even believe I'm here. So it's just been an incredible blessing. And looking back, looking forward, I'm like, I don't know why or how, but I'm just grateful to be here. I think it's such a disadvantage to go last. I'm all emotional. I wish I would have went first now, dude. I wasn't so emotional going into this. I'll start with Doug. So we did this, right? And I probably talked for a long time. I'm sure Dylan's like, shit, we're going to edit all of Adams because Adam went on forever about all of these guys.

1:34:47Because I got so much love for all of them. And we're all so different, dude. I think that's the part that still trips me out is to, you know, we really don't hang a lot outside of here. A lot of people think that, like, we're like best of buds and we go hang out every weekend together. We rarely ever do stuff together outside of here. But yet we are so bonded and tight in here. And so it's such a unique, special friendship and bond and partnership that we have. And Doug for sure is, you know, we call him Master Splinter, you know, Ninja Turtle reference. So he is. He's wise. He's unbelievably humble.

1:35:30Only he could work in that position with the three of us. Any other personality would have never have worked with us. He allows us to be ourselves and, like the guy said, yet still quietly steers. And he's also, I mean, Doug early on was the guy who, because my brain goes at 2, 3 in the morning, I could text him and he's working too. You know, like he just quietly behind the scene manages and handles so much of the things that Sal, Justin, and I do not like. so an operation does not grow to this size unless you have a man like that that is and he he'll do it like he just would put his head down and just and not doesn't need to tell anybody what he's doing doesn't need accolades for it doesn't talk about it stuff like that but i know the amount of work it takes to manage all the operations of something that runs this this big and i couldn't do it.

1:36:31I could not, uh, there's no way I could do it without him. So I lean on him so much for the, just Sal brought up me being the gas and kind of steering the ship. Like I couldn't do it without navigating with him. It just, it'd be impossible. So, and only his personality works with, with, with us. No, no other person I would have. He's, he just has this gift to be able to quietly lead like that. Um, Justin and I go back a really long time. One of my favorite things to, to share about justin the many things but like one of my favorite is like he i remember when he used to work for me and i and i tell anybody like did i remember telling these guys it's like you don't have to ever tell justin like he fucked up or he should have done this like he is so critical of himself that you just let him be and he just will go do the work and he doesn't want credit for it.

1:37:24He doesn't need to be the guy. He has this, he's unbelievably confident and humble, has incredibly strong integrity and doesn't need anyone to tell him. And he'll just, I don't need to be the main guy. He can take the jokes of, oh, he's the other guy, but it doesn't work if you don't have a guy that's willing to take the bullets to do all the hard work and not give me emotional.

1:37:52Damn it, Roxanne. Sorry. Not sorry. Then you go and I'm going to go. Then he's going to go. Stop it. I'll gather myself. Hold on. Yeah, so that's Justin. If I keep talking about Justin, I'm going to cry my ass off. But that's, I mean, there's a reason why we have a brotherhood, right? So he goes, him and I go back shit almost 20 years now. So Sal is most like me and so different than me at the same time. So we, you know, we talk about that we clash. that's because we have very strong personalities, right? If you listen to the podcast, there's a good chance if you really like me, you don't like Sal.

1:38:33If you like Sal, you don't like me. We tend to, or there's obviously the fans that love everybody and appreciate the dynamic, but we tend to divide the audience. It's just like, you either like my style or you like Sal's style of whatever. So we share that strong personality. and I love that about him. And something that I'll echo that the guy said that is just understated about Sal is like he's the mother of the group. He truly is, of the entire company. So he is the person who will call you if something's going on in your family and he does that with every single person in here. So he has this huge warm heart.

1:39:14This is also why when I get really defensive when people think he's like this cocky, arrogant dude, oh man yep

1:39:25shouldn't have went last yes going last you guys got me all on it would have been me i do i get i get really defensive when people think he's this cocky guy and i'm like dude you have no idea he's probably the most humble person and loving uh yeah yeah boy that uh 10 years man yeah uh there's a there's a he's so talented dude the fact that you know what would i love and pisses me off at the same time is this guy has the ability to read something one time and then he could go teach it like a professor yeah yeah i know yes where my dumb ass has to read it four or five times, fuck it up six times saying it, go back and do it.

1:40:17And then maybe I can somewhat present it. Sal can like go through something and like teach it as if he'd been teaching it for 10 years. It is the most crazy gift and to watch it every day. And he can come to work, have stuff going on with family or a death in the family, stuff like that. and lights go on, cameras hit, and he can turn that side on. It's so impressive. It doesn't work. This doesn't happen without him. I mean, I always think of all of us like this basketball team or whatever, and it's a championship team that he's the star player. There's no way it exists. There's no way I could possibly – I can't do it without any of them, but he's definitely that guy.

1:41:05and he carries it uh he he takes that in a way in such a humble way like he doesn't want the attention he of all of us he's the most private uh wants the least amount of fame and attention from it yet he carries the most amount of it because we send him out to talk on all the podcasts to stand up on front of the stages to write the book to to be that guy and so you know nobody could be better at doing that and he he does it with humility grace talent um so so cool to see but uh yeah obviously i love all these guys i'm like i want to clap i want to cry so mad you got it no that was so special it's so so special you you guys are absolutely extraordinary doug i know you don't do you have a mic i have a mic i don't have a camera fortunately i do not have a camera do you want to be oz and just speaking i can i could speak from the great beyond i'm so glad you make doug go last oh yeah so yeah i thought i was gonna get out of this but the good news is i do not have a camera i mean great so it's so funny because when we recorded for the 10-year anniversary video i went last i think and i did my thing and then afterwards, Danny, who was filming this, she said, you know, you guys said so many of the same things.

1:42:30So, you know, I'm just really following up with what everybody else said. And a lot of it's like, ditto, you know, that'd be my answer. But I mean, I'll go around quickly and potentially say something a little fresh from my perspective, Justin in particular. Again, I relate to Justin a lot. And again, Justin is a super solid guy. But one of the things I appreciate about him a lot is his creativity. He's artistic and a bit of a nerd, you know, but that's good. I love it, because I was always kind of a nerdy, artistic kid. And I can really relate. He's a musician. He has a great eye for design. He's funny.

1:43:15He has a great sense of humor. And so certainly, you know, Justin, even though he was quiet, and I think it took me a while to get to know him. The more I know him, the more I say, boy, I really relate to this guy. You know, he feels like definitely we have that bond together. Sal, I mean, it's been said more than once here, is Sal, he does have that fatherly, you called him mother, but I call him fatherly. Because it's so sweet. That's why it's less fatherly. It's less domineering, alpha. It's very feminine. He's got a very, call me, hey, you okay? I know you were kind of coughing earlier today.

1:43:57Make sure you take this and take that. That's motherly to me, bro. That's not fatherly. Fatherly's more like, get up. You'll be all right. So I really admire that. And it's something I actually aspire to have more of is this empathetic side. So I knew Sal, obviously, because I hired him as my personal trainer. And I started working with this guy and I said, this guy is, what's he doing in the small studio in Los Gatos, right? This guy needs to get his voice out there. I mean, when I came into his private studio the first time, this guy, he's dressed in his uniform with his clipboard, very professional.

1:44:38And then as time went on, I really got to see, obviously, his vast amount of knowledge and his ability to communicate and remember jokes. The dude can come off with so many jokes. How do you remember that stuff? But yeah, just really multifaceted in his abilities. So Adam, I'm going to kind of echo what Justin said. And I admire it as much as it can be frustrating. I so admire the ability to be ultra direct and to tell people exactly what you're thinking. because I'm one to kind of like, you know, be the diplomat, yet get away with it. I mean, because he's so honest, people's like, well, shit.

1:45:26I mean, he just, he said it. And it's like, it must be true because he's just such an honest personality and way of approaching things. And so, I mean, I so admire that. And it's something I've actually been working to get better at. And then this company, his ability to oversee everything. as he is our CEO and he is rightfully so. I don't think any of the rest of us want that title. He has his fingers on the pulse of everything, everything. And sometimes it's almost annoying because he'll bring up something and it's like, oh shit, I forgot about that. How did he remember that? And it's very impressive, but I would want nobody else other than him to do that.

1:46:11It's amazing. I ain't even gonna clap. okay well i'm gonna wrap no more crying shit dude enough of the emotional stuff come on that's a huge one for me by the way how would you feel if one of them die and which one first you know wait when's the actual celebration of so it's uh december 7th i think the 5th yeah the 5th is when the video will be up uh when we'll we'll play it for our staff and everything like that so every year we have a big christmas party which is also like our annual party yeah fifth doug is that what it is yeah that's correct and uh because it's our 10 year we're i know our team is working on like a really cool coffee table book of all the photos and everything for 10 years they all the editing team pulled each of us aside and we've created some content about each other but no one has spoke that so maybe you got some of those tears out that well because i'm sure it would have been flowing i'm still gonna at the party so on the on the spot that was uh even harder you know with them because it was easy with them not in the room i think them being in the room uh brought more emotion and stuff because i didn't cry i said all that stuff before but you pulled the emotion i cried on video did you oh you did of course you did of course the mother did of course the mother did you know what i'm saying i love it well 10 years so here's my two final questions so all the first one is can we fucking and do this again because I have so many more questions.

1:47:41Sure. You guys are the shit. Thank you. Truly so special to be here with all of you. The other question, the final question is 10 years from now, where do you hope to be? Where do you? Yeah. Yeah. I think right now the mission is the trainer side. I think there is a possibility we can have 50 to 100 badass personal trainers underneath us. Yeah. and to and we all one of the things also that we had in common we didn't touch on this is we all came from 24 fitness oh and we all were a part of like the early days and uh as much as we'd rather be here and love what we do there was there was like an energy about like uh that company when we were there that was really fun that we all share stories about the good old days of some of the stuff we used to do.

1:48:30And so I think that we all share a similar vision of implementing some of that stuff, like within our own company. And we just never had the size to make sense to do that. And we're going to be there in the next year. And so I think 10 years from now, you know, 50 to 80 employees and a really cool like event. Like I think that'll be, I mean, that's kind of what I see. I think, uh, we all think at one point, I don't know if it's in 10 years or not, that, uh, the podcast is a little less volume or frequency, I should say. Um, you know, I think we'll still do this. We'll do this. It'll be like three episodes.

1:49:10Yeah. I think we all agree. We'd do this till we're 80, but I think, I think, uh, the, to do everything else that we do plus also create, I mean, you know, you understand what it takes to come up and do episode. Like we, We pump out five a week on top of everything else we do. And so I think in a perfect sweet spot, it would be like two or three, and then really grow the in-person side. So that's what I see. No, 100%. I'd love to have the first national coaching brand or company. There is no really representative company out there for what it could be like. So I'd like that. I'd like that. I'd like the standard.

1:49:45I'd love to create the standard. We love being Mavericks. Yes. Exactly. You are. Yeah. It's a mind pump movement for sure. I hope. Yeah. That's what I want. Well, I mean, yeah, I'm, I'm, I'm, I'm stating it for sure. Let's go. Let's see. We'll have you back on in 10 years and see if it's. Fuck yeah. We'll see. We'll have you before. We'll do that before. We'll do it before that. Yes, for sure. For sure. Justin? Yeah. I mean, I'm excited about the trainer side just as much as they are. And then, you know, we, we'd flirted around with the idea of like having a gym, uh, physically. I want a gym. But the thing that's cool is like we get into something and we figure out what's working.

1:50:25And then what's working, it's all kind of remote. It's very small right now. But like I can't help but then see this grow. And like where is this like times 10? And I do potentially see it maybe having a few locations that are actually physical. So who knows? I mean, obviously, that's something we joked about in the beginning. He's like, you might as well own a bar at that point. You know, because it's not something that was on our radar. Yeah. Maybe it's a combined. But it'd be fun to show up. It would be fun. Or at least a big-ass headquarters somewhere. Yeah. That would be fun. And just a whole fleet of trainers that we get to just talk to, pump up, motivate, teach, and just send them off to the world to do the good deeds.

1:51:11Well, I really believe because you guys are such legit contributors. Like you were truly making a fucking difference in life, in this world that you are supported from the highest, from the highest and certainly over here. So thank you so much for making time. This has been so deeply special and truly an honor to be with all of you. Thank you. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Super Bundle at mindpumpmedia.com. The RGB Super Bundle includes MAPS Anabolic, MAPS Performance, and MAPS Aesthetic.

1:51:56Nine months of phased expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels, and performs. With detailed workout blueprints and over 200 videos, the RGB Super Bundle is like having Sal, Adam, and Justin as your own personal trainers, but at a fraction of the price. The RGB Super Bundle has a full 30-day money-back guarantee, and you can get it now plus other valuable free resources at mindpumpmedia.com. if you enjoy this show please share the love by leaving us a five-star rating and review on itunes and by introducing mind pump to your friends and family we thank you for your support and until next time this is mind pump