2935: Build A Brain That AI Can't Replace with Jim Kwik

25:47You know, I would memorize, you know, something simple, like the seed phrase, whatever happens to be. So those, those reps count, right? Just like, you know, when you steal reps, you know, throughout the day, you're making your coffee and you do, and you do some squats and you're triggered that way, right? You steal those reps. Same thing with those mental reps. I was always looking for opportunities to hone my memory because I didn't want it to just kind of fade. Right. Especially because, you know, my grandmother passed Alzheimer's when I was seven and my brain injury and my learning difficulties.

26:15With AI, I created an acronym for you guys because I like acronyms because if someone's listening, like they're driving and they're working out, they can't write it down. So before I go to AI, I'll do I'll do certain things. And I said, you build your own intelligence before you borrow from AI. and so the B stands for brainstorm. So before I even go to ChatGPT, Klauge, I mean, whatever it is, I'll brainstorm my own ideas before, right? I'll kind of get a little mental warmup around this. The U is understand and this is specifically what I mean. I think people are optimizing a lot of their, like we ask AI with these prompts, right?

26:54We engage, but before we ever did that, we were prompting our own mind with the questions we're asking all the time, right? Does this make sense? How do I learn this? You know, how do I reach this goal? Whatever it is. And I feel like a lot of times we're optimizing for the wrong question, right? Like it's very different with like, oh, how do I hit, you know, how do I get, you know, whatever amount of followers are being, whatever, as opposed to like, I don't know, Peter Thiel's book, zero to one. How do I hit my 10 year goal in the next six months? It forces you asking, you asking a question.

27:22You have to, you can't work harder, right? There's a great book, 10X is easier than 2X, basically saying, because 2X you could, you your way to two X, right. In terms of money or whatever you do, but 10 X, you can't possibly effort that. So you have forces you to think differently about it, right. To get there. And so understand means like really understand what the problem is and define the problem. Einstein, and I don't know like how people credit this and it's attributed Einstein that if he had an hour to solve a problem, he would spend 50 minutes really understanding the problem, defining the real problem.

27:55Right. And so I would say understanding. So I would be thinking about the problem myself. And before I prompt it, I'll just get clear on what that, what that is. The I in build is imagine and imagine, you know, and so I said, again, imagination is more powerful than knowledge. This is where I'd come up with three answers to that question before I go to AI to just give it to me. Right. Um, and so like, and I, and I would ask, I would do thought experiments too. Like a question I ask myself all the time, let's say I'm dealing with the problem or whatever. and I would say like, how would a five-year-old look at this problem?

28:29Like how would they solve it? Because it's often the elusive obvious, right? Or how would somebody 10 times smarter than me look at this problem? Or an individual, like a mentor in my life, I would think about how would they look at this problem? And so I feel like that's very useful in terms of imagining solutions to your problem. And then the L in build is leverage AI. And then you could go to AI, but I don't give it, I personally don't go there for answers. I use it as a more augmented intelligence where it's like a creative partner. I'll use it more to say like, to stress test my idea. To point out the blind spots or the cognitive biases here or to argue against what I'm brainstorming or thinking about.

29:13Because I feel like that's, because I think a lot of AI is just placating to you. It can make the dumbest person feel smart because it's just like, oh, what a great idea. And it just, but it's not. And so, so much misinformation, how that, that intelligence is aggregated through Reddit through, I mean, just like, it's just, so I would say leverage AI, you know, after you do that. And then the D in build, it's then you decide. Because I just want to remind everyone who's listening, because I'm sure everyone's using AI. It's AI could compute and process information faster than a human will ever be able to do.

29:48That's just fact. I'm not going to debate that. but ultimately human beings their human intelligence have to decide what this information means which of this is important right what to do with this information because also ai doesn't have any responsibility it has no stakes in like what it's giving you as opposed to humans where you know we decide something and then we're responsible for that outcome so i feel like and also ai they're using it for therapy they're using it for coaching and i totally get that and we have that in our programs that we've trained our you know in our speed reading memory.

30:21Like we've downloaded all the, you know, all of this stuff that I've created. You know, but I think one of the challenges like AI doesn't have bedside manner. It could feign empathy. It could feign compassion, but it doesn't know how to like console a grieving child. It doesn't know what it's like to ask for forgiveness. It doesn't know what it's like to have heartbreak or anything else like that. It hasn't had a human experience. So it could feign it, but it's synthetic, right? And so I just feel like my optimistic view, this is my optimistic view, because this is really weird, because on the way here, the person next to me on the plane was watching this movie, WALL-E.

30:59Yeah. That movie was so sad. It was incredibly sad. And I didn't, I didn't have the earphones in, but all I remember seeing, because I haven't seen it since it came out is just this future, right? Where it's like, everybody is morbidly obese. They're sitting in these pods that are just kind of going everywhere, you know? Yeah. And then the one, the scene I saw was like the, one of these guys fell out of his pod, you know, and then he needs like five robots to pick them up because he couldn't even have the ability to get back in there. And then right in front of the guys, everyone there is like screens, you know, and then a big gulp of soda or whatever happens to be there.

31:37And that, that's a scary, that's a scary future. My optimistic view is, because everything's driven by money, I would say in the workplace, my optimistic view is if we can't out-compete process like AI, then it's going to force us to be more human. I think one of the most interesting conversations to have today is that I think we're living in this story where how do you remain deeply human? What does it mean to be human in a world of AI, right? Art of an age of AI. And I feel like it's going to force us to get better at the things that make us human because, you know, I'm all for AI automating things like lower test things that I don't want to deal with.

32:14Like, you know, my inbox, my account, like all those kind of things. But, you know, only if it frees up energy and focus to do like other stuff. Right. It's like we do our annual event for community for ours for 19 years now and all Limitless Live. And years ago, we had Rod Roddenberry, who's the son of Gene Roddenberry, who created Star Trek. And I saw him there, and I brought him on for Fireside Chat because his father had this vision of the future that with technology, right, you had a tricorder that could diagnose any health challenges. You had replicators that could make food. There's no disease.

32:50There's total abundance because it can make everything. So money is just – it doesn't really need money. So what are they doing? They're out there exploring. They're doing higher level things with their energy, time, and attention. So what I'm hoping for in a world of AI to be relevant, to be compensated in the workplace, it'll force us to be more human. And that's an acronym that I put in this book. So H is heart. I really feel like leaning into emotional quotient, empathy, storytelling, compassion, everything that makes us more human, EQ, in a lot of ways is more important than IQ. right? The U is understanding, going back to asking, you know, like why, right?

33:30Understanding, curiosity, you know, comprehension, you know, like real deep understanding. I feel like that's a human quality. I think the M is meaning, like purpose, like going back to identity. I think people should be really leaning to purpose, especially because purpose, having some kind of purpose, I'm not saying just life purpose, it gets you through adversity, right? It gets you through hardship. It gets you through difficult time, having a real reason. Like, you know, like, you know, who's counting on you to show up today, either clients or kids or whatever it is. So I think people are going to really have to focus on what lights them up, you know, and gives them drive and fire.

34:08The A in human is adaptation. I feel like the people are going to win that competitive edge is the only constant. Nobody knows what the future is going to look like 10, 20 years from now. They just don't. But change. There'll definitely be change. So our ability to adapt like human beings are good at, I think that's our superpower. Our ability to learn things, unlearn things that are no longer true or updated to relearn things also, to be cognitively flexible in the marketplace, but also flexible with our bodies and our minds. And then the N in human, I use the word nexus to fit the acronym, but it's all the social skills, leadership, sales, influence, coaching, parenting, all the things that the social aspect, because it's not just your neurological networks, it's your social networks.

34:57And so I feel like if we start leaning into that and we start developing our judgment, our curiosity, our creativity, our critical thinking, I feel like then we could usher in an AI revolution or evolution, a new human renaissance where it would force us to be able to do more things, the science and the art of that. I share that optimistic view. Although I do believe, because I think it's human nature, that we'll go through a lot of pain first. Because I think to your point, if AI goes the direction we think it is and we have this kind of Star Trek type future where things can be made for us, the money becomes less important.

35:39Everybody can 3D print what they want or have what they want or go where they want. It will force us into looking at purpose. But what will come first is higher depression, higher suicide, because they'll think that consuming more of that stuff is going to solve it. They'll find it's an empty hole and pit. Because technology is just making life so easy. Like, it's not like we have controlled temperature, controlled light. I mean, everything is so easy. You could order on app. You're right. You never have to see another human being. And so I think there's a big cost for that. Because the thing, when we're looking at first principles and like nature, like you can't buy a fit body.

36:17You have to earn it, right? Every single day. You can't buy a great relationship, right? You can't buy the things that really matter in your life. You know, it requires effort. So whether it's your body or your brain or your business, whatever it is, you know, and we can't be upset by the results we didn't get from the work we didn't do. You know, like so many people are, you know, doing this mental masturbation. They love like learning on podcasts or listening. And I'm calling people out because I'm a coach. but they hear the same thing but they're not doing anything with it and that's the challenge and from a memory standpoint like I'll make this really really clear there's this forgetting curve you learn something and two days later 80 % of it's gone you hear it on a podcast you read it in a book you go to a conference or whatever fitness event whatever it happens to be coach it's gone and the reason one of the reasons why it's gone is that you're not using it and the mind will prune and delete because whatever you whatever you focus on and you do and you say and you think and you behave then you're telling your nervous system, this is important.

37:13Let's preserve this, right? But if you're not doing something with that information, then it's just going to get rid of it because you're only going to strengthen the things that are important to you. You know, what's a good hack with that is, you know, when you learn something, to talk about it. Just to talk, teach it, talk about it, discuss it. Fumble it around. I mean, I got my trainers today that I'm sitting down and I'm coaching and teaching. And one of the things I talk about as a young trainer, when I knew very little and I'd learned something, I immediately turned right around and taught it to the next person I saw.

37:43And I definitely fumbled it around and it didn't sound very good. But by the second, the third, the fourth time it had become mine. And it's like, I think so many people are, the mental masturbation comes from fear, fear of how our peers are going to judge us, fear of I'm not going to get it right or say it right or do it right. And people that can get over that and unlock that or accept, I'm going to suck at it. I'm going to fumble it. I don't have a photograph, whatever, and get over that and teach it, say it, and repeat it. It then becomes part of you. Yeah. Richard Feynman, people attribute to the Feynman effect or the explanation effect.

38:23When you learn it, you learn it. And when you teach it, you get to learn it twice. Like if everybody could re-listen to this episode, but this time when you're listening, think about how you would give a TEDx talk next week about it. you would focus way different, right? You would own that information because it's, it's active learning, you know, cause learning is not a spectator sport, any, any different than, than lifting or anything else that's worthwhile. But yeah, when we teach something, we get to learn it better. And so like, you know, even with kids, right. And you could have their kids explain what, what they're learning, you know, and then it, it also shows you your gaps in knowledge too.

38:57And also I feel like when you teach it, it starts to become more of your identity in terms of, okay, I know this, I know this, I'm an, I'm becoming an expert at this. And I really think the sequence is you learn it, you teach it, you learn it, you live it, and you teach it. Because like, I have a rule for every hour I spend learning something, you know, I don't know where I came up with this, but it was just like, just for me, it made sense. For every hour I spend reading something or listening to a podcast, whatever, I want to spend an equal hour applying it, right? Because I feel, and people schedule their workouts, but they're not scheduling their implementation or their application, like somebody going to reading a great book on, and honestly, there's a book that could solve anyone's problem that someone wrote somewhere that they spend years, you know, going through mistakes in their research and experience.

39:44And you don't have to spend those thousands of dollars and time and everything to do that. So I think reading is great. And reading is to your mind, what exercise your body, great neurological, you know, cognitive training for yourself, but somebody could read a book and not apply it. Their life is no different than somebody who's illiterate who couldn't read the book to begin with. So, you know, that, that's, that's the challenge. I feel that you're right. People get this dopamine from learning something new, but they don't apply it. And I, and I really think like how I define intelligence in the new book is, and this is functional for me.

40:15It's not IQ that, that, that's, that's so antiquated. It's not a standardized test that you take when you're eight and that's your potential when you're 88. That doesn't even make any sense, right? Because of neuroplasticity and our brain's ability to grow. For me, intelligence, people say it's pattern recognition, it's your ability to be flexible. I feel like functionally, somebody is intelligent. If they're intelligent, intelligence is using your brain and directing your mind to create the life you want. So using your brain, which is the hardware, your mind, directing it, the software, right?

40:45To create the life you want, meaning somebody could know everything about fitness, but if they're not fit, how intelligent are they? Right? Somebody can know everything, read every research or every book on wealth and investing and whatever, you know and but if their bank account doesn't reflect that how intelligent is that person right and so i feel the life we live are the lessons we we teach so from for me you know and we live in this kind of expert economy where i feel like you learn something and then you have to live it right you have to practice what you post um and then and then you get and then you teach it also as well as well and so because then like i could roll out of bed like you guys can And also, and you could talk about this because you live it, right?

41:24Because you show up differently with the level of congruency. Because nowadays, I feel like people are, their BS meter is really sophisticated. Like you can detect AI stuff, right? I had somebody on my podcast. I usually always publish shows, right? We've done nowhere near as many as you have, but we've done 500 plus episodes. I had somebody on and it was recommended to me because, you know, team was showing all these, they have the great Instagram, I'm not going to mention who it is, but they have great Instagram posts and very like, wow, this is where everything's like lands. I was like, I'd love to have a conversation about this, get them on.

41:59Person is like dumb as heck. I'm not, I don't want, it's not a judgment, but clearly AI or somebody else was writing this stuff for them because I asked like these layup questions and it was just, and I can't pull it out, but that, but that's cognitive surrender. Like, like AI is writing people's books and their posts and everything else. So they're not, it's like that MIT study that a lot of people talked about. MIT did a study with their students and they had them write essays and they put them in group A, B and C and group A use chat GPT to write their essays. Group B use Google, group C didn't use either.

42:34And then they see, they, they, they scan their brains to see which one was, you know, more cognitively engaged. And obviously C was most cognitively engaged because they had, they had no help, right. From technology. Um, and group A just was not engaged at all, right. because they didn't have to earn it. Just like if you were to look at people's the intensity of their muscles, lifting weights or whatever, they weren't lifting any weights. But when they tested them on their comprehension, their memory about that subject, Group A hardly remembered any of it because they didn't have to earn it. And neuroplasticity, again, it's the whole basis of this word.

43:09Neuroplasticity is challenge equals change. And my challenge is everybody wants convenient and they want comfort. and life is difficult for one of two reasons. You either leave your comfort zone, you start that business, you start that relationship, you work out, you study, become an expert or life is very difficult if you stay in your comfort zone. Choose your heart. Yeah. I think AI could be one of two things. Either it could be incredibly stimulating, it could strengthen your cognitive function, it could help you become smarter or it could go in the other direction and just do things for you.

43:45I mean, I've used AI. One of the things I've done with AI is, because it's an incredible synthesizer of information. It's the best we've ever seen. That's what it is. And we've never had in history something that was able to synthesize comments, reviews, and forums, and compile it and put it together to give me a consensus. Never had that before. We've had studies. So what I've done to learn certain things is now I've taken studies, and then I've taken people's reviews. Now there's millions of them, hundreds of millions of them online. Anecdote plus studies. And I've taken anecdotes, lots of them, studies.

44:21I've put them together, find the commonalities, have AI sort out. And I'm coming up with some crazy conclusions and ideas around certain things. And it's very stimulating because I'm prompting, I'm going through, and I'm saying, okay, are those commonalities and lots of things? Find the two things that seem to be standing out, and then I'll find that. I love that. Oh, and it's remarkable. Well, you're using it, like you said, like a partner versus like an answer, which I think a majority of people use it almost like a sophisticated Google search, right? They just give me this, you know, prompt it like that versus you're pulling in ideas and theories and together you're formulating an argument with it as a partner versus a tell me what's better, you know, which is how most people.

45:05I'll be specific with you because I had fun with it a while ago and I was messaging these guys about it. So I got on there and I'm very fascinated. For a long time ago, I got really fascinated with the science of cannabinoids and terpenes. There's a personal story. I had a family member who had cancer. And so I got into how it could potentially help her. So I had some base knowledge. And so I said, what are the different cannabinoids show in the studies that they can help cause produce? So I got this list. What about the different terpenes? And I got some ideas around there. Then I said, what do the reviews say on the best strains of cannabis for pain relief?

45:40Give me the top five. I got the top five. Then I said, what of these top five strains, what commonalities do you see with the combinations of cannabinoids and terpenes? And they gave me an answer. I said, of these commonalities, which ones are common in all the strains and which ones seem to stand out the most? And what I ended up getting was a terpene cannabinoid combination that probably is really good for pain. but it's this really fun process of going through and asking these questions and i think you do that with ai yeah and i i think and the difference that makes the difference is your human intelligence compared to somebody else that's that that doesn't have those distinctions or the interests or the discipline or the life experience and references that you have because you're interacting with a different and that's what i mean about you know people leaning into their human intelligence being more important than AI.

46:26Because again, AI can amplify and scale. Like if somebody is confused and incompetent and unclear, it's going to amplify that, right? It's going to make you a bit more of that as opposed to somebody who's competent, clear, concise, has character, then it'll amplify that also as well. Well, I'll share an opposite story of the usage that I've shared on here before with you guys is I have a family member who was taking HRT and the way he prompted it, uh, you know, can HRT be dangerous for me? Was the, and so of course, what does the AI do? It searches all the probabilities of how it can be dangerous.

47:02And so he sent me this thing. He's like, I have to get off. This is terrible for me. And I'm like, that is such a stupid way to prompt that. And you could flip that on its head and say literally the opposite. How is it positive for me? And it'll give you a list. And so you have people that are coming to conclusions because they're prompting it so unintelligently. And then they're taking that answer as the truth. And it's like, Whoa, oh, you got to understand how to prompt this correctly if you want it to give you a less bias, but it's giving you a bias based off the way you're prompting it. So it's going to be interesting to see how that, you know, separate, like how many people will have the intelligence to approach it the way Sal is approaching it, and how many people are going to just use it to dumb them down.

47:42Well, Jim, because this is your field, and you write and learn and are passionate about all things cognitive-focused, and you coach people, are you seeing a greater demand for some of the stuff that you teach or a reduced demand? So I think how it's delivered might be changing a little bit. Like we have the largest academy of accelerated learning in the world. We have students in every country, speed reading, memory enhancement, critical thinking, creativity, brain optimization, all this stuff, right? I feel like courses probably are going down, I would imagine, industry-wide in terms of going through online when people could go to ai and say oh how would how would jim quick memorize this you know stuff at study and so on and which is great i think there's a big part of our community or anyone that's built a brand that that's special because you've earned their trust right you there you have relationship equity i think i think yeah because again like like there's this whole i'm in a lot of author communities and there's whole thing with AI writing, you know, doing that.

48:51But some, some readers just don't want to read anything AI and publishers are taking a stance on it because that person has not gone through the experience, you know, the authentic, transparent experience of what, you know, what they're talking about. If it's a piece, if it's AI writing, that's something. So I feel like, you know, if you've built a brand out that's out there and most businesses have a brand or champion of spokespeople for it, then that relationship is, is a big asset, you know, Because in times of confusion, people will go to people that have earned their trust repeatedly, consistently.

49:23You guys have episodes on five a week on this basis, and you show up for people, and that earns trust. And so just like if you're in a relationship, or somebody promises they would do something at work or whatever, and then they break that trust every single time, how much stake do you put in their word? And a brand is often a promise. but think about how we break our own trust, right? We say we're going to do something. I think the number one meta habit, I talk about this in the book, it's a daily book, like Daily Stoic. And like any daily book you pull from Christianity or Judaism or Buddhism or Stoicism, this pulls on science.

50:03So it pulls on science of the mind, which is psychology or science of the brain, which is neuroscience. So it's a brand new idea that actually gives them prompts. So like the prompts you give to AI and you were talking about a family member that maybe is not the most empowering prompt that gives them a biased answer. We're doing that to ourselves all the time. Because think about the prompts, the questions we're asking of our own intelligence instead of artificial, our natural intelligence. Why can't I ever lose weight? Right. Okay, great. You're all the reasons. Like just like on AI or, you know, why don't I deserve love or whatever.

50:36Or even the questions we ask are not the best kind of questions. And we talk about, you know, so every single thing here has a question that gets people to prompt and then exercise to build that mental muscle, you know, if you will. But I would say in terms of the future of this work, right, certain things are never going to change because the hardware is not going to change in the brain. It hasn't changed in 300 ,000 years. We pretty much had the same, you know, brain as people did, you know, all the time ago. So I think exercise and diet and sleep and relationships, always very important. I would say also very important nowadays to take a pause, meaning whether it's meditation or time in nature, that's for me, walking the dogs is my pause, like a little brain break, because the brain's not meant to go 24-7, right?

51:24It needs these little, you have to disconnect to reconnect. For me, like it's interesting, if you pause a camera or a computer or a television screen, a machine, it stops working. I found working with clients and myself, this personal experience, that when we human beings take a moment to pause, we start working. We start in different ways. We start recalibrating. We start recovering. We start reimagining things, right? But people aren't scheduling that white space to think anymore. And people can't be bored anymore, right? They have to take their phone. Remember bored. Right. Even in the shower or whatever, they always have to have a screen on or they can't even sit in a line to be able to do this.

52:01or at dinner tables, you know, I see couples like, you know, a bowl on the phone, whatever it happens to be. And I feel like, you know, we're talking about children. And again, we have a three-year-old and a one-year-old. Like, I don't want them super stimulated all the time, especially they don't grow up on what we grew up watching, right? I'm trying to eliminate, you know, reduce screens. And I have empathy for that also, right? Like for white parents, you know, use screens sometimes to be able, you know, for kids. Jim, we're in a similar age group. So I don't know if you've experienced this yet.

52:31Cause I have kids too. And I have two little ones. I have a five-year-old and a three-year-old. Yeah. And we put on Mr. Rogers. Yeah. Okay. It's painfully slow in comparison to the kind of stuff that kids watch today. It's, it's crazy. If you watch it now, in fact, there was a scene on Mr. Rogers where he had a clock on the screen and he goes, let's see how long a minute is. And the screen just focused on the clock with the second hand going down. And you just said to watch it for a minute. that's so amazing that would never happen today i don't think an adult could do that no yeah no and so so this is what we're putting on for our kids because i notice a difference in their behavior when they watch completely and so we have a list of shows that we approve yeah because of exactly what you're saying earlier too we were talking about school and how that's you know that structure has changed a bit and i've you know like private school and we've experienced this as well as like they've gone back a bit more to analog.

53:29They've gone back more to actual reading and then like application and actually project building amongst each other. And I feel like that is somewhat of the answer in terms of the exercise of it and being able to have that human knowledge and experience. And then we can get to the digital stuff and, you know, AI kind of coming in after. Is that really, do you see a big need for that? I think a hybrid, kind of a whole self-learning where it's taking the whole child into consideration. So not just left brain, right brain, conscious, unconscious, but it's also their sleep and their diet and everything else that affects it.

54:03So everybody in society sometimes wants the magic pill. The one thing. Yeah, everybody, right? And I just feel like there's not a pill, but there is a process for this. For kids, I'm very interested. it. I've had the opportunity to meet with a lot of founders of different schools and tour and advise. I mean, they use our strategies in some of the top school systems in South Korea and Finland for accelerated learning, meta learning, learning how to learn the stuff that we teach, right? Learning faster. I would say devices are a challenge, right? I wouldn't want to be a teacher. It'd be very hard.

54:37My mother retired a handful of years ago from New York public school system. She started as a public school special ed teacher to help me with my learning disabilities for my brain injury as a child. Teachers could be some of the most caring, competent, compassionate individuals. But I can't even imagine like, you know, holding the attention of kids that grew up. Our generation grew up on video games, right? Yeah. Which is one thing, but on screens. And going back out to like the kid, like our kids will watch occasional stuff. We do try to put some borders and boundaries when possible. but like I like there's certain the content of what they're watching is very important like you said like today's stuff like if you go on youtube the stuff that goes viral that has you know millions billions of views it's it's it's it's noisy it's fast yeah the flashing the sounds the lighting everything is so stimulating I mean you have you seen these videos we don't even allow youtube for that reason yeah youtube is built on an algorithm of addiction yeah and so the last thing i want is my seven-year-old watching something that's being that's programmed to feed him something that's addictive yeah so like that the platform itself is just not an ideal you hear all these ideas and i don't know if they're about if they're if they're true but all these founders of these tech companies now they don't let the kids screens no yeah and just taking a reprieve from your screens for two weeks brain scans before and after like some some of the decisions like their brains uh like go go back you know 10 years that is training yeah and And it's just, but sitting in boredom is, is that there's a challenge.

56:07You ever see these, these kids that online where you take the advice away and they just like, you're taking, lose their mind. Yeah. It's like taking away like crack. Like it's just like that kind of like addiction and that, that's, that's, that's a challenge. So, you know, I see schools reducing screen time or, or, or going back to analog. I don't read on, you know, screens particularly when I travel, it's harder. Cause you know, I don't want to carry like all these books with me. but I always like to read physical. I just something, there's something about a physical book. Well, I'll tell you the difference.

56:39Read off of your phone before bed and see how fast you fall asleep and then read a real book. Yeah. And see how quickly you fall asleep. And I read fiction at night too. Cause sometimes if I read something too stimulating, like on science or business, whatever it is, I'll get in my executive brain. I'll have all these ideas, but fiction reading has been shown to reduce stress upwards of 60%. I don't know. I didn't know that. I've been better, better sleep also. Interesting. And also, because I used to read all nonfiction stuff. That's me. I want to know. I'm guilty of that. The fiction reading, there's a vote for this.

57:08Higher EQ, intelligent, like narration, storytelling, empathy, creativity, perceptual positions, be able to jump from other people's point of view. All this stuff that's so very important. And it's soothing, right? As opposed to something that might be a little bit more technical. You know what I started doing, Jim, just recently? This was my wife started it, and then she encouraged me to do it. There's a device called a brick. I don't know if you're familiar with this, but it's like this, it's like this plastic square and you bring your phone up to it and you can, you can select whatever apps you want to turn off or whatever.

57:39And you'll brick your phone, leave that somewhere. That's kind of hard to get to. So I leave it downstairs. And so all my social media apps, my texts, everything is inaccessible from that point on. The only way to turn it off is to go back to that physical brick and turn it back on. And that's, and that's the key for habits, right? Is it, is controlling your environment? Yes. Right. You want to make the things, one of the principles for habit design is you want to make the things that are good for you easier. And you want to make the things that are not good for you more difficult. And that's the thing.

58:09Having your phone by your bed on your nightstand is a challenge. I was talking to one of our students the other day, and she was telling me how she scrolls at night. And I was like, we looked at it, it was like two and a half hours. People don't realize how much time goes by just going like this, because you can do this infinitely. Right. And besides the sleep issues that the blue light thinking, you know, you're not creating melatonin because my nervous system still thinks it's daylight. Besides the stimulus that you're watching that could also stimulate you, you know, the context switching, all of that.

58:40You know, I said, I was like, wow, that's interesting. And she was using something to justify it saying, well, I had a really long day. This is my way of de-stressing. And I totally understand that. And then, but the question I asked, because I always want to question people's assumptions, just getting that metacognition, people thinking about why they do what they do and how they think. I was like, okay, would you wake up two and a half hours earlier to do what you're doing right now? Like, to scroll like that. And the answer was obviously no. But logically, like if you're going to stay up, you know, two extra hours, would you get up two extra hours?

59:13Do you want to do that? And it was instant, right? And the challenge, you know, with this habit, just like, you know, you make the things, you know, I have a pull-up bar in my, like right in my, the doorway in my office, right? Just more likely to be able to do that because I'm making things that I want to do, you know, easier for me to be able to do. For, um, here's a hack for everybody. So when you wake up in the morning, cause it's high leverage, the only thing that's equal, not everyone has equal education or network or, you know, income or whatever, but everyone has 24 hours in a day, right?

59:44And so limitless, not about being perfect. It's about leverage. Like how do you leverage those minute. So it's not even about time management. It's really about mind management, right? And so here's the leverage point. When you first wake up, there's something called sleep inertia. And sleep inertia is when you transition from a sleep state to a waking state. And you would imagine certain things are coming online. Like your attention's coming online. Your conscious awareness is coming online. Your alertness is coming online. Your working memory is empty, right? So it's kind of like you're waking up and it's like fresh snow.

1:00:15Not everyone, no one's like, there's no tire tracks and in other people's footprints, it's like, it's pristine, right? It's clear. In that window, there's something called attentional priming. And what that means is that what you're putting in, the mental inputs in that window, and that window could be, depending on your sleep quality, depending on what stage of sleep you woke up in, whether it's deep, you could be more groggy or whatever, about 15 to 45 minutes, right? When you first wake up. Now, the mental input you put in those 15 to 45 minutes has a disproportionate effect on the rest of your day.

1:00:48disproportionate. So think about this specifically in three areas, what you focus on later on that day. So what you prime, intentionally prime in the morning, you're more likely to focus on number two, how you feel throughout the day, your mood. And like, think about it. Like you could get, let's say someone picks up their phone. That's what most people put in this window. And so what is, what is it amplifying their focus? So what do they, so what do they start focusing on? Whatever they saw first thing in the morning, comparison, depression, conflict, war, whatever, whatever it is, or just pure distraction.

1:01:20Like nobody would invite 200 strangers into their bedroom first thing in the morning to talk about whatever the heck they want to talk about. That's kind of what we're doing consciously or unconsciously. So your focus, what you focus on here, we prime to what you focus on later, how you feel and also how you frame your day, like how you frame situations, conversations, challenges? Is it a crisis? Is it an opportunity based on what you primed your mind for? So the challenge with, you know, I just saw a video that I have on Facebook, you know, those Facebook memories nine years ago, me and Simon Sinek, somebody cut this video of 38 million views.

1:01:56It says, just me talking about don't touch your phone the first 30 minutes of the day or the last 30 minutes of your day, right? Really, really simple. And then talk about the anxiety that comes with the phone. And, but when you pick up your phone, you're priming your attention in, it's not just attentional priming, it's emotional priming. So what are you priming it with? Distraction, every lecture, whatever, and reaction. Cause you get a message or social media comment that puts you in a mood for hours, right? Or a voicemail or WhatsApp, you know? And so what do you, what are you priming? And so you're priming reaction, meaning you're fighting fires right off the bat.

1:02:28You're on the defense. How do you create an amazing day? If you're just like, if you're on your heels first thing in the morning mentally, right so i always say like it's mine before media at least for that window right it's it's what's your intention for the day before interruption yeah like what's your direction before all this distraction and so when i wrote limitless daily which is 366 days you put everyone's on the same date it's meant to be to be read ideally like in that window because then you prime the things that make sense so start your day off read the day for the day sets you up for better attention better reaction good emotion because what it does the conversations that you we had a couple of conversational specialists like Jefferson Fisher and other people on our podcast master conversationalists and I was saying the most important conversation is not with your clients even your kids but it's the conversation you have with yourself because that's a conversation you've been having your whole life and so that makes a difference so this is a way of you waking up and before dealing with everyone else's agenda for your life and everything else, directing your mind, it's like when you wake up, it's like your computer is rebooting.

1:03:44And until later on, you have all these tabs open because people are opening them for you, whatever. But here it's clean. It's not using up a lot of energy. You have plenty of memory. Your working memory is empty. Your focus is absolutely clear because you haven't distracted yourself. And so for this, when I wrote about it, the big question I got from Limitless which sold a couple million copies. You know, it just, and we donate all the proceeds to the charity built schools for girls in Ghana, Guatemala, Kenya, offered healthcare that kept them out of school. You know, clean water because a lot of these girls are spending six hours a day catching water for their families and also Alzheimer's research for women in memory, my grandmother.

1:04:21But books for me is, is, is changed my life. You know, I didn't have these connections and everything. And then my teachers wouldn't be surprised if I read a book, much less, you know, wrote books. but I was what I I didn't think the world but the question I got from people reading limitless is this is you know great you know owner's manual for your brain your brain you know doesn't have instructions but like how can I live this every day because I didn't I didn't think people need another because everyone wanted the next book and I was like I went to a pub show I was like people don't need another book I love books right read every day I'd rather go honestly a day without you know eating than a day without reading you know not that I skipped meal like but I that's how important it is for me.

1:05:03But I don't think the world needed a book where they could read for a few days, put it back on the shelf. I wanted a daily practice because that's what changes people's lives, right? Is the action and the implementation, the habit. People need a new habit. They don't need another book. And what I wanted, it was to develop a five minute, low friction, no excuse, first thing in the morning, like you get your workout done first thing in the morning and you're, you know, you do something difficult first thing and you earn your dopamine, right? Yeah. I'm sure your audience knows dopamine is a molecule of motivation.

1:05:30Most people think I have to be motivated to take action. No, you take a small action, then you earn the dopamine, you know, and then that fuels future action and momentum, right? As opposed to people getting dopamine, not earning it, scrolling, going to a website, eating junk food, whatever it happens to be. So this is a daily mental practice to upgrade your technology, just like you upgrade your Zoom, your apps, the new chat GPT, you get by the new phone five minutes a day to get your mind right, to be able to win for the day, you know? And I mentioned to you guys, like, you know, I wrote this, uh, this, it wasn't going to be a book.

1:06:06I wrote it for my, for my kids, you know, when my daughter was born, you know, um, it was different when I had daughter, I'm always telling it straight up. Like, I don't know, like I love my son, but I got both. So, but it's, um, when I saw my wife holding her. And then my son, two years old, like in the hospital bed. And when she was just born, it was just different. I write every morning. That's I, I, I like, I'm, I'm just very creative in the morning. Like I, I break my day with three C's. I create in the morning, I consume in the afternoon and I clear at night and that's a task batch, right?

1:06:39I, I, I create, I write books, I, I map out podcasts, courses, whatever, create that I consume. You know, I do research, you know, I read books, I prepare for a podcast, whatever. And then at night I clear, you know, where I just, I talk to my wife on my day. I clear it out because I want to be able to sleep. I journal or I do some yoga nidra or I do something that just, I write what I have to do tomorrow, right? Get it out. I clear and I can sleep so much better. So that's how I task batch. So I'm just not multitasking and not using up a lot of energy. And so, but in the morning when at the hospital, instead of writing gratitude or what I want to do that day, I started writing to my kids because, you know, I am in my fifties and God forbid I'm not here 20 years from now, you know, If they're going through a hard day, a limited day, what would they need to hear from their father to get through it?

1:07:27I started writing about fear of failure, burnout, overload, distraction, imposter syndrome. I mean, negative thoughts, self-doubt. And then I had a friend who was going through a really hard time, stage four cancer. And I gave him some of my notes and he was like, this is so crazy. Like every single I've been reading this each day, it's like exactly what I needed to hear. So much of healing or success is a mindset, right? Getting your mind right. And so I went back through this and I was like, oh, this could be, this could be the book. This could be the practice. And I went through, I put the science of every entry.

1:08:04So every, every page has a specific date. You go to August 20th, whatever. It'll have a new idea written in an inspiring way. So you're motivated to do it. A two minute implementation. So there's no excuse, right? And then a new identity statement in terms of who you're becoming. And I feel like success or transformation doesn't come from just occasional bursts. You don't just work out for a weekend and you're done. You don't brush your teeth for three hours and you're done for the year. All of success is that progressive overload. It's the consistency, just like building a muscle. And this is something people could do every morning to kind of get their mind right to win the day.

1:08:40When I open that every day and I read for the day, how long does it take to read and implement on a daily basis? What does that look like? Five minutes. So five minutes a day. Including the implementation. Awesome. So it's a five minute practice every single day. And it's a mental, cognitive exercise book, essentially. To get your mind right. Because it's kind of like when you wake up in the morning, imagine you're getting on a plane, right? And hopefully you know the city you want to end up in. But just like in our day, we have turbulence and we have headwinds. We have all these things that are vying for our getting to where we want to go, you know, and just being off.

1:09:15And some people are, their planes being hijacked by other people's agenda for what they want from you. And so even a 1%, if you're going this way and you just take a 1 % difference this way over the course of a day or the flight, you can end up in a completely different city or a country, right? That's the difference that makes a difference. So this is about getting your mind right, pulling you from the passenger seat up into the cockpit and you are the pilot of your day. You're not, you're not the passenger. Like one exercise I just read recently, cause I'm rereading, I'm reading this myself now, um, is like this exercise.

1:09:48Like when I, when I wake up, I, I imagine, I just thought experiment. I imagine myself coming back to bed like later that night. And my wife asked me, how was your day? And I was like, and I imagine myself saying, wow, this day was amazing. Like totally crushed it today. Right. And then I asked myself what had to happen in order for me to feel that way, for me to say these words to my wife. And I think of three things personally, three things professionally. And that becomes the things I focus on. And I actually don't even pick up my phone until I get one of those six things done. And that's kind of my personal rules, my self rules.

1:10:19And people, they don't have to understand, do my process, but the principle behind it. And that's like one entry. And I talk about the science behind why this works and everything else. Because how are you going to know you had a great day by default? This is by design, right? Like you have a goal in mind and it's hard to stop somebody who knows where they're going and why they're going there, right? So this is to help people get in flow throughout the day, right? We have an event coming up and we have, you know, Stephen Kotler talking about flow states. But, you know, the reason this work is so significant is because if you remove every day distraction, burnout, you know, imposter syndrome, all the things that would keep you out of flow where you feel your best and you perform your best, right?

1:11:00That's the friction to flow, right? So the goal here is if you want to win the day, you have to win those for a few minutes of the day with attentional priming and sleep inertia time. And I think the best athletes, whatever, they're protective of their time and their attention. You know, attention is currency. Like think about the words we use when we talk about attention, pay attention, right? And like if everybody had to pull out their credit card every single time they put their attention somewhere, you go on Facebook and you have to pull out your credit card and enter that information, people would treat it very differently, right?

1:11:33Or, and then they go to Instagram, they'd pull the same credit card and do it again. We wouldn't do that. We'd be thinking about, how do we save and preserve our attention, this currency? How would we invest it into something that's worthwhile? And I really think the most important thing is to keep the most important thing, the most important thing, right? I think a lot of people listening, there's a section on burnout, like a day, you know, one of the entries. I think we're not burnt out always because we're doing too much. You might feel that way, but some people are burnt out because they're doing too little of the things that matter, the things that make them come alive.

1:12:03There's no purpose. Yeah, yeah. But until people have a conversation about that, especially first thing in the morning when you're most impressionable, then I feel like we're on default. We're just kind of going with the flow of things. And I think that is a recipe, just like with AI. Like if we're not deliberate and intentional of what we're doing, what we're doing it, then we can't be upset again. And if, because then it's just like fate or just like luck or something else. And those are horrible like strategies. There's great data on this on people who deal well with stress. And it's not because they have less stress in their lives.

1:12:42It's because the stress that they have is something meaningful and purposeful. So like people who like volunteer in third world countries, like they are out there. It's dangerous. It's hard work. And they feel great about what they do. And then you got, you know, John going to his office, you know, every day and he's overcome with stress because he's like, what am I doing? Yeah. I don't have any purpose behind what I'm doing. So what you're saying is just, it's so true and it's so backed by the data. It's interesting when we talk about purpose and meaning, right? Like what gets us up and gets us through those difficult times.

1:13:14I feel like more people lean into that and have these kind of honest conversations. And maybe that this conversation will inspire them to do that with their loved ones and everything. because that's what I think that makes us, that's one of the pillars for being human. I was going to ask you, Jim, because you said earlier that your ability, one of the measurements of intelligence, as other people have defined it, is like your ability to essentially change your mind. You have an opinion and then you get new information and you can change your mind. When's the last time that happened to you? When was the last time you had an opinion where you were like, oh yeah, I think this is right.

1:13:44Then you got new information. You're like, oh man, I'm totally wrong. Yeah, I mean, even writing this book, I thought I was going to write another book and I probably will. I have a couple ideas in mind. But even changing my mind, because I didn't want this to be, this is a deeply personal book because I wrote it for my kids and they're the most important thing in my life. And so that's what I put into this book. But doing it daily, I was like, oh, I don't know if that makes sense. So that was a small one in terms of that. Another one is this belief about my sleep. I've had this conversation with you guys before.

1:14:20I have very bad sleep apnea, obstructive. I stopped breathing 250 times a night. From 2010 to 2015, I slept 90 minutes a night total. Wow. Yeah, like it was that bad. CPAPs weren't working, dental devices. And I had Matt Walker. I have everybody on speed dial. And it just wasn't working. And I just realized, and I had a surgery at UCLA. They took on my tonsils, my soft palate, and it was obstructive. So my sleep went up to four hours and four and a half hours. But I've created this perfect storm back as a kid where I would pull all-nighters because I had to work three times harder as the other kids to get to pass.

1:14:55And then, so that didn't develop good sleep habits. And then in my career, I've given 2 ,200 keynotes at companies, corporations, conferences. I could be in three continents in a week, right? So the jet lag, sleeping in four environments. But I had this whole thing, I had to reframe my beliefs around sleep. My belief back then was I have so much to do. I'm on mission, I have purpose I don't have the time so I'll just borrow from my sleep It was like a bank account I kept on drawing and drawing until I went into overdraft and now I just see sleep completely different where it's just you could reach but you have to rest and you could repeat but that also I think I was gaining their secondary gain I think when people complain to friends all the time because they feel heard or they feel significant or they go back to therapy and I'm not, I'm not, I'm not going to judge them on therapy, but they'll go, there's a secondary gain of feelings.

1:15:55Wow, this person really listens to me. And they'll maybe stay in a situation longer than they want to or need to because there is a secondary benefit. And I think part of my secondary benefit was like people say all the time, like, wow, Jim, you're doing all this on like three hours of sleep. And I was getting like, well, I say, I'm kind of cool. But here's the thing. It's just like people going around just two hours ago. So I was talking to a friend. It's like, I was like, how are you doing? And he's like, I'm so busy. And this person is always busy, but they use it as a badge of honor. And I was like, because what is it saying to them?

1:16:25The secondary is like, I'm important. I'm, if you're busy, I like you. So I'm so significant and important. And I'm like, okay, if that's what you value and that's your belief, then it's no wonder you're designing your life to be busy all the time, be able to maintain that. And I didn't want to get any secondary gain or sympathy from lack of sleep, even though I've literally went from Estonia to Nashville, to New York City, to Scottsdale, to LA, to here. Is that what you just did? Yeah. Oh, you weren't in here. When he first came in, he was totally like, so did you have good sleep last night? When you, okay.

1:16:59So I imagine when you're coaching people, you probably do before you really start giving advice or get going, you probably take inventory of what their day looks like and what, you know, right. So do you find that your initial advice when helping people is more eliminating stuff in their day or adding stuff into their day? That's such a great question. I mean, you guys know, like coaching is all about taking somebody where their current state is to their desired state, right? And be able to help them close the gap. one of the two things that I find that are most important for a coaching client that I sort for is they have to be they have to be motivated to make a change and they have to be open minded because somebody could be open minded but they're not motivated or someone could be motivated but they're very close minded on how things should be done and I'm just getting too much friction and so I feel like they have to do it's a co-creation process I definitely look at their calendar I think a calendar is first of all, I think it's one of the number one productivity performance tools we have that we don't schedule.

1:18:05It's not going to happen like workout or reading or implementation or anything that's, you know, or even scheduling your sleep when to go to sleep. I mean, like you have an alarm clock to wake up. There's, I think there's huge benefit of having that same alarm clock to go to sleep even on the weekends, but I know no one does. It's perfect, but to the degree you stay on a schedule, you're going to overall sleep long-term is just going to be better. I mean, without a out. I mean, it's just as humans being wired for. Um, but if I look at their calendar, I can see what's important to them, right? Just like where people put their time, their attention, their resources, that's what's important, no matter what they say, right?

1:18:38If they're not doing that, like spending the time with their family, they're not doing the things, right? Um, and so yeah, I do an audit because everything I teach is measurable. I, you know, besides the metrics of sleep and HRV and everything else like that, just like in the fitness world, like I can measure, I can measure focus, I can measure memory, I can measure reading speed, reading comprehension, and everything. So I got a baseline and then, you know, we could grow them. Um, I would say, uh, in terms of where the, the sticking points are, um, motivation is, is a challenge. Keep people going.

1:19:10And I talk about purpose, having something that they feel because if they can intellectually know they want to, but they're not doing anything about it because they don't feel it. Right. And we're feeling creatures, you know, and the, I would say another one is having enough energy to do the thing because an exhausted mind is, is a coward. I mean, you're just not going to do the things if, if you're just tired, right. You're not going to take on that, that challenge, you know? Um, and then the other thing, the art of, I think of this is, is breaking things down into small, simple steps, right?

1:19:40That's why I did this as a daily of five minutes. It's like, what's, what's the phrase? It's like for people, it's like the heaviest weight at the gym is the front door for a lot of people, but that, but it's true. I can't believe I've never heard that either that's really good yes that's our field yeah it's our field that you gotta see this is one of those things where it's like people aren't working out put on your running shoes like it's a small like my kids we had a biological dentist on our podcast talking about you know oral health and brain health and the mic and the microbiomes and the inflammation and beyond brushing like oil pulling tongue scraping all this stuff and i was just you know i started to take our three-year-old starting to floss right but it was like this was it was it was a little bit of a thing but i was just like, okay, small, simple step, one tooth.

1:20:22So nobody stops one tooth. Like somebody doesn't read 30 minutes a day. That could be a big jump. Even though 30 minutes a day, even for a workout or whatever, we know that's 2 % of your day. Like, like, come on. Like, and so, you know, opening up the book is a small, simple step. Reading one line because nobody doesn't stop on one line. Right. And little by little, a little becomes a lot. And I feel like that's how you do it because you will eliminate the friction. And I asked myself, was it tiniest action. If I feel stalled with a client, I'll have them ask them, so like, what's the tiniest action you could take right now that will give you progress towards this goal where you can't fail?

1:20:55Just one line, little tiny action that you can earn and do, you know, and then that becomes the evidence that you are who you say you are. I think the number one habit is to do what you say you're going to do. Because if you start bringing trust, you say, I'm going to read, I'm going to read every single day or work out, whatever, in a certain amount of time or whatever, and you don't do it, like you wouldn't tolerate that from people around you or you wouldn't trust them but what's that about ourselves right that we don't show up for ourselves and then getting ourselves and doing difficult things it provides evidence that we are who we say we are like one of the things i was talking about reading you know and those stats is so is so scary 16 of people read every day that's it a book or magazine 16 across age gender and that includes not just books but the books magazines It means like 16 % read, no, read every day.

1:21:4451 % don't read one book a year. You know, and that, this is what's happening in, you know, especially with, you know, TikTok and everything else, the attention span and reading is so very important. And I can give, I could do a masterclass on this, but I was like, okay, you know, the part of this agenda for this book is get people to read a little bit each day. And after a few weeks, they start seeing themselves as, it's like, oh, I don't have to try to do this. It's like, I am a reader. And then once they start seeing themselves those is I am a reader. They'll start picking up other books and start reading.

1:22:12When I read in the morning, I read, I tend to read more throughout the day. Yeah. It tends to set me up later in the day without the goal of being that. Yeah. Because you're priming, you're doing attentional priming because of the things that you do. And it's just like first thing in the morning, if you ate a bunch of donuts and muffins and some like whatever Starbucks, Starbucks, Starbucks, I'm one of your sponsors, right? Like, like, but that, that will, that will have a disproportionate effect. on your focus, on your mood, and how you frame the rest of the day. Jim, it's even more than that.

1:22:46It's really weird. So it definitely impacts your behaviors later. There's data on that. But did you know that what you eat in the morning, first thing, affects your blood sugar for the rest of the day? That's crazy. Regardless of what you eat for the rest of the day. So if you eat a high-protein breakfast, you'll have better, more stable blood sugar throughout the day regardless of what it is the rest of the day. This is your high-protein mental breakfast, right? There you go. you want to you want to you really i mean if anyone gets and and but here's the other thing people whether they get this book limitless daily.com whether they get the book or not like that that sleep inertia time some people use it for prayer some people use it for gratitude like if you if you if you use that for gratitude you'll see more blessings throughout the day that's a hundred percent there's there's no doubt right and so like i'm saying this is the high was one of the highest leveraged things you could do first thing in the morning or if you connect with a loved one, right?

1:23:37There's certain positive things you could do first thing in the morning, you know? And, and what I wanted to do is this, like, this is so simple because it's a, it's a one-year journey and a lot of people end up keep on going, but it's like brushing your teeth, right? You brush your teeth for a few minutes, read for a few minutes, and then the rest of your day, you're, you know, you're good. Excellent. I love it. So it's a year program, five minutes a day. Yeah. Get your brain. So good. 366 mental upgrades. I made that for the leap year just to but it's it's really to to to train your brain to master your mind to win every single day and that that's really the promise very cool i'm excited to use it yeah and jim you're just so great uh thank you guys you've stuck around remained relevant because what you talk about and teach is legit it's real yeah we adapt i appreciate you guys a lot you know i remember this was years ago when i first came on the show and i appreciate you guys really on a mission and so not only what you guys do but also the manner you do it people don't realize what goes on behind the scenes and I know you guys have really hacked your lifestyle to be able to spend things doing what you want, the things you want to be able to do and I'm at the also stage in my life where I just it's less transactional, I just want to be with people who are just doing really cool things where I'm learning, they're making an impact we're having fun in the process I was in San Francisco I'm a big Bruce Lee fan.

1:25:01Oh, me too. For his 70th birthday, I was with his wife and his daughter. Really? Yeah, on his 70th birthday. We went for dim sum. And then afterwards, we went to the hospital that Bruce was born in Chinatown in San Francisco. Wow. And they had never been there before. And then we went to the room that he was born. And I got goosebumps. I call them truth bumps. And later on, they tore down the hospital. but I learned a lot. I kind of modeled a lot. I didn't realize it because as a kid, you guys know, I poured myself into comic books because I wanted to escape. I couldn't read. I taught myself to read comic books.

1:25:38But the other thing I was pouring myself into was like these martial arts movies. But I realized that Bruce Lee, I didn't even realize how much modeling I did for this where, you know, he, you know, JKD came from, it wasn't just like one way, like Wing Chun. It was fencing, right? It was Western boxing. Have you read Tao of G? Of course you have. I got that book. And I love this because he integrated like, because so many people in a space, this is the only way of doing something. Right. And so, you know, even with like, there's ancient mnemonics, but I was pulling in from all these other areas to build our systems.

1:26:08Then he opened up schools and I had learning centers. I started working in Hollywood and I started working in Hollywood. And I saw this like, this parallel arc, you know, not to say I'm Bruce Lee, but at all, but he was really inspiring for me at that time. But I bring this up because he has a quote that I have on my office wall saying, the key to immortality, talk about living longer. The key to immortality is first living a life worth remembering. And for me, the memory training I've done over the years, it's not just facts, figures, and formulas or whatever. It's remembering who you are. Like we, we, we could have confidence because we remember our past successes.

1:26:43We could have, you know, fear because we remember all our past failures, right? We could have wisdom because we remember our lessons. We were, you know, we have expertise because we remember our experience, right? And all these other things. And And so memory for me, maybe because I've lost loved ones to dementia and things I felt beyond my control. I feel like my message for people is remember who you are. And that's what I feel like this book does. It's a conversation with yourself about remembering who you are before the world tells you who you are. You remember shrinking of other people's opinions and their expectations and feeling of looking bad.

1:27:21But, you know, and I just feel like life is difficult for one of, like, it's, change can be scary, right? You know, you want to be in survival. The human brain's not, you know, meant for growth as much as it is for protection, safety, right? So change can be scary. Growth can be hard. But nothing is as scary and hard as being stuck somewhere you don't belong. You know, and I feel like your community understands this. And that's why they're with you. They tune in all the time, you know, because they need these conversations happening because maybe they're not getting it from their friends and their family.

1:27:54You know, and this is the wonderful part of technology that allows all this to happen. You know, to be able to share new ideas and have new conversations, forming new opinions. And, you know, but living a life worth remembering. Perfect, perfect. It's LimitlessDaily.com. It is. There's a bunch of launch gifts and bonuses and all that fun stuff that come along with it. But it's a year-long journey. and uh awesome yeah very cool jim thanks again always always a pleasure man yeah thank you you guys are the best thank you thank you for listening to mind pump if your goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance check out our discounted rgb super bundle at mindpumpmedia.com the rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by Sal, Adam, and Justin to systematically transform the way your body looks, feels, and performs.

1:28:53With detailed workout blueprints and over 200 videos, the RGB Super Bundle is like having Sal, Adam, and Justin as your own personal trainers, but at a fraction of the price. The RGB Super Bundle has a full 30-day money-back guarantee, and you can get it now, plus other valuable free resources, at mindpumpmedia.com. If you enjoy this show, please share the love by leaving us a five-star rating and review on iTunes and by introducing Mind Pump to your friends and family. We thank you for your support. And until next time, this is Mind Pump.