Anthropic’s White House Feud Heats Up & Dirty Sodas Take Over America

10 Mar 2026 · 29 min · 7 chapters

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Morning Brew Daily - Episode 796 Summary

Episode Title

Anthropic’s White House Feud Heats Up & Dirty Sodas Take Over America

Episode Description

In this episode, Neal Freyman and Toby Howell discuss the escalating legal battle between Anthropic and the White House, oil market fluctuations, the return of the Chevy Bolt, and the rise of "dirty sodas" in American culture.

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Key Topics Discussed

  1. Anthropic vs. White House
  2. Backdrop of the Conflict:
  3. Anthropic, an AI company, is suing the Trump administration after being labeled a "supply chain risk."
  4. The administration ordered companies working with the Pentagon to cease business with Anthropic, effectively blacklisting them.
  5. Anthropic's Position:
  6. The company claims the government's actions threaten their revenue and send a negative signal to other companies about government policy disagreements.
  7. Anthropic previously raised concerns about the use of AI in military operations, specifically against mass surveillance and autonomous lethal weapons.
  8. Legal Ramifications:
  9. The case revolves around whether the government can deem Anthropic a supply chain risk, a status typically reserved for foreign companies.
  10. The company is also asserting its First Amendment rights against the government’s disparagement.
  1. The Oil Market Roller Coaster
  2. Current Oil Prices:
  3. Oil prices experienced significant volatility, initially rising to $119 a barrel before stabilizing around $87.
  4. Government Response:
  5. The G7 nations discussed tapping into their strategic oil reserves, which calmed the market.
  6. Trump’s comments about winding down the war in Iran positively impacted oil prices.
  7. Strategic Oil Reserve Explained:
  8. The U.S. maintains a stockpile of oil as a safety measure, stored in underground salt caverns, which can be tapped in emergencies.
  1. The Chevy Bolt Returns
  2. Cult Favorite EV:
  3. The Chevy Bolt, referred to as the "McRib of autos," makes a temporary comeback after being discontinued.
  4. It is praised for its affordability, starting at $29,000, and has a high customer loyalty rate.
  5. Future of the Bolt:
  6. Despite its return, the Bolt's production is limited as the assembly line will switch to gas-powered vehicles soon.
  1. The Rise of Dirty Sodas
  2. What are Dirty Sodas?
  3. A trend popularized by the Utah drink company Swig, involving soda mixed with flavored syrups and creams.
  4. Founded by Nicole Robeson, Swig has expanded to 148 locations and generated $100 million in sales last year.
  5. Cultural Impact:
  6. Dirty sodas are gaining traction as a sweet, customizable drink option and feature prominently in pop culture, notably in the Hulu show "The Secret Lives of Mormon Wives."

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Key Takeaways

  • Legal Landscape:
  • The outcome of Anthropic's legal battle could set precedents for how AI companies interact with government regulations.
  • Economic Indicators:
  • Oil prices are closely tied to geopolitical developments, and the market is sensitive to government statements and actions.
  • Consumer Behavior:
  • The return of the Chevy Bolt illustrates the complexities of automotive production decisions and consumer loyalty.
  • Cultural Trends:
  • The dirty soda phenomenon highlights how niche beverage trends can gain national significance, driven by cultural narratives and marketing.

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Closing Remarks

  • The episode wraps up with a lighthearted note on trivia night and a reminder to subscribe for daily news insights.

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Additional Resources

  • Listen to Morning Brew Daily: [Morning Brew Daily Podcast](https://www.swap.fm/l/mbd-note)
  • Watch Live: [Morning Brew Daily YouTube Channel](https://www.youtube.com/@MorningBrewDailyShow)

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This summarized markdown file provides an organized look into the podcast episode's discussions and key insights. It reflects the essential information while allowing for easy navigation and understanding of the topics covered.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Mario Day Celebration

0:45 to 2:19

Discussion about Mario Day and its significance in gaming culture.

“Good morning and happy Mario Day, which is celebrated every March 10th because when you write out M-A-R-1-0, it looks like Mario.”

Oil Market Volatility

3:01 to 8:30

Analysis of current oil market trends and the impact of geopolitical events.

“Who needs to go to Six Flags when you can just watch The Price of Oil to experience the thrill of going on a roller coaster.”

Anthropic vs. U.S. Government

8:30 to 12:21

Exploration of the legal battle between Anthropic and the Trump administration over AI regulations.

“So this is seen as a bandaid to a much larger systemic problem.”

The Return of the Chevy Bolt

12:21 to 14:01

Discussion about the reintroduction of the Chevy Bolt and its market implications.

“And meanwhile, the Anthropic OpenAI U.S.”

The Chevy Bolt's Rise and Fall

14:01 to 17:00

Explore the reasons behind the rise, demise, and brief return of the Chevy Bolt electric vehicle.

“I think so, maybe with a little less, you know, napkins involved with the buying process.”

The Dirty Soda Trend

19:15 to 23:30

Delve into the rise of Swig and the dirty soda phenomenon in the U.S.

“Since coffee and other hot beverages aren't permitted under church rules, Robeson was on the hunt for something fun to drink.”

Concert Industry Updates and New York Salaries

23:30 to 27:04

Get insights on Live Nation's settlement and surprising New York salary statistics.

“A third of those have opened in the past year alone, so they are taking over America.”
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Transcript

Automatic transcript. May contain errors.

0:00Toby A. B. H. G. Harris:Thy ticket, Lady Jennifer of Coolidge. Well, many thanks, good sir. Heareth my Discover card. They accept Discover at Renaissance Fairs? Yeah, they do here. Discover is accepted at the places I love to shop. Getteth with the times. With the times? You're playing the lute. Yeah, and it sounds pretty good, right? Discover is accepted at 99 % of places that take credit cards nationwide. Based on the February 2025 Nielsen Report.

0:33Toby A. B. H. G. Harris:Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, the car being dubbed the McRib of autos.

0:40Neal Freyman:Then oil prices went up, then down, then up, and then down again. It's Tuesday, March 10th. Let's ride.

0:52Toby A. B. H. G. Harris:Good morning and happy Mario Day, which is celebrated every March 10th because when you write out M-A-R-1-0, it looks like Mario. Hey, I didn't come up with it. Anyway, Mario is absolutely deserving of his own day because ever since his debut as a character in the 1981 version of Donkey Kong, he's become undoubtedly the most popular video game character of all time. If you're wondering why Mario dresses the way he does, well, I'll tell you. It's because of earlier limitations with gaming technology. Shigeru Miyamoto, who created Mario, outfitted him with red overalls and a blue shirt because that would contrast against each other and the background to make his arm movements more visible.

1:31Toby A. B. H. G. Harris:And he wears a hat because drawing hair and a forehead and making the physics of those work in motion were just too difficult given the graphics capabilities of the time. Okie dokie.

1:41Neal Freyman:Okie dokie. I got a fun fact for you, too. You know how the game is called Mario Bros. That would imply that the last name of the brothers is Mario, which would mean the plumber's full name is Mario Mario. Neil, Neil, what do you think of that?

1:56Toby A. B. H. G. Harris:That is fascinating.

1:58Neal Freyman:But Mario Day also allows a trip down memory lane, and I truly believe I am top 1 % at Mario Kart on the Wii, specifically on the Wii, because that was the only console I had growing up. So anyone out there who wants to challenge me at, you know, Mushroom Gorge or Moo Moo Meadows, hit me up. You know where to find me.

2:18Toby A. B. H. G. Harris:And now a word from our sponsor, TaxAct. Toby, how are taxes going? Yikes. That bad, huh? Well, thankfully, there's TaxAct. They help small business owners get their taxes done. TaxAct makes filing easy for small businesses by providing the only online DIY filing software for small businesses. They support filing for partnerships, C-Corps, S-Corps, sole proprietors, and tax-exempt organizations.

2:40Neal Freyman:With Tax Act, you can file your business taxes any way you'd like. You can do them by yourself with step-by-step guidance. You can file with the help from a credentialed tax expert when you have questions, or you can upload your documents and an expert will prepare and file for you.

2:56Toby A. B. H. G. Harris:Just head to taxact.com slash business dash returns to get started. That's taxact.com slash business dash returns.

3:04Neal Freyman:Who needs to go to Six Flags when you can just watch The Price of Oil to experience the thrill of going on a roller coaster. Yesterday morning, as oil was pushing$119 a barrel, the group of seven nations floated the idea of breaking the glass in case of emergency on their oil stashes. Finance ministers of the US, UK, Canada, France, Germany, Italy, and Japan all hopped on a call to decide if it was the right time to dip into their strategic oil reserves. The ultimate answer was no, not quite. Despite the decision, oil prices mellowed, easing to$95 as the prospect of a coordinated release was enough to calm traders.

3:42Neal Freyman:Prices fell even further after Trump told reporters he is, quote, thinking about taking the Strait of Hormuz over while also indicating he thought the war would be over, quote, very soon. He went on to post on TrueSocial that the U.S. would hit Iran 20 times harder if it stopped oil flows through the Strait. The combo of ending the war and reopening the Strait was music to the oil market's ears. And as of this morning, a barrel of Brent crude is trading at a much more mild$87. Stocks also got brought along for the roller coaster ride. All three major indexes opened deep in the red, then staged an epic comeback after Trump's comments to finish the day in the green.

4:19Neal Freyman:Neil,$100 a barrel was seen by many as a breaking point for the economy. We've backed away from that triple digit abyss.

4:26Toby A. B. H. G. Harris:Oil is GameStop and Trump is Roaring Kitty. I'm sorry for the visual, But that's exactly what happened yesterday. Wall Street was hanging on his every word and the volatility was absolutely dizzying yesterday. This reminded me and other people, of course, of almost one year ago, which was when Trump released his Liberation Day tariffs in early April. Over the subsequent week, markets had a meltdown similar to what oil prices were doing over the past week. bond price bond yields spike stocks tumbled and then one week later trump came out and said you know what i'm delaying these tariffs for 90 days because the bond market's getting real spooky here very similar to what's happening with trump coming out of the press conference and saying he's looking at winding the war down because oil prices at the levels they were shooting up to were

5:11Neal Freyman:becoming untenable for the economy but it was a little confusing yesterday because as trump was giving signals that the war would be ending soon his own defense secretary pete hegseth commented that the war is just beginning. So a reporter at a press conference said, hey, how do I square the circle here? You're saying it's ending. He's saying it's just beginning. And Trump kind of split the middle and said, it's the beginning of building a new country. He said, it's a little bit of both. So again, we are in a market right now that is trading a lot on quotes and a lot on sentiment right now. So make of that what you will, because the sentiment is a little cloudy.

5:45Toby A. B. H. G. Harris:And there's no question that if the war continues to go on, this will devolve into a huge energy crisis. We're already having the biggest oil supply disruption in history because Iran has blocked the Strait of Hormuz, through which 20 percent of all oil flows. Just this morning, the CEO of Saudi oil giant Aramco, which is the biggest oil company in the world, they reported their earnings. So everyone was asking him, hey, what do you see going on in the market? And he said that the word caused a, quote, severe chain reaction and a, quote, drastic domino effect for a bunch of industries across aviation, agriculture, and automotive.

6:20Toby A. B. H. G. Harris:And he said the longer this disruption goes on and the more drastic the consequences for the global economy, he said it was by far the biggest crisis faced by the oil and gas industry in the Gulf.

6:29Neal Freyman:But also right now, this morning, Saudi Arabia, UAE, Iraq, and Kuwait have all decided to cut oil output by as much as 6.7 million barrels a day. That, again, seemed to be priced in because oil futures and oil prices didn't really budge on that news. That would be something that you would expect to send oil prices up. But I do think that traders are now taking Trump at his word and thinking that this war is winding down as of now. I do want to talk a little bit about that first bulletin of news that we were talking about, which was the strategic oil reserve. In full transparency, that was kind of what this story was going to be about before Trump's comments later in the afternoon.

7:08Neal Freyman:What is a strategic oil reserve? Why is it something that calmed the market so much? It's basically a big stockpile of oil that you keep for a rainy day just like this in case you need to tap into something. It's almost like a pressure release valve for the oil market. The U.S. has the largest one. It's stored in these giant underground salt caverns along the Gulf Coast. It held around 415 million barrels of oil as of last month. It is cool the way that they get the oil out of these. Again, I went pretty deep down this rabbit hole. You pump water in, and, you know, oil and water don't really mix.

7:40Neal Freyman:You just skim the oil off the top, and that is how you access the strategic oil reserve. So just the fact that people were talking about tapping them was enough to make people chill out because in the short term, if this war really does wind down by the end of the week, there would be enough oil to keep the economy humming.

7:58Toby A. B. H. G. Harris:It's very rare to do this. It's only happened five times in history. The United States has tapped the strategic petroleum reserve. First time was during the Gulf War in 1991, then Hurricane Katrina in 2005. Then all the Libya unrest in 2011. And then President Biden did it twice in the wake of Russia invading Ukraine, which caused the energy market to go haywire. Didn't really do much because after he tapped the reserve the second time, gas prices surged to$5 a gallon, their most in history in June 2022. So this is seen as a bandaid to a much larger systemic problem. Who knows what today is going to bring for the oil markets.

8:37Toby A. B. H. G. Harris:Moving on, the beef between Anthropic and the U.S. government is heading to the courtroom because where else would it end up? The AI giant sued the Trump administration yesterday after the government deemed it a supply chain risk and ordered other companies who work with the Pentagon to stop doing business with Anthropic, effectively blacklisting it. Anthropic called the administration's actions a, quote, unlawful campaign of retaliation that imperils hundreds of millions of dollars of revenue and sends a chilling signal to other companies who may disagree with the government's policies. Because that is where this all started, a disagreement.

9:07Toby A. B. H. G. Harris:Months ago, Anthropic, which until recently was the only AI company authorized for classified work at the Pentagon, raised concerns about AI's use in the military. Anthropic drew two red lines. It did not want its AI to be used for mass surveillance of Americans or in autonomous lethal weapons without a human involved. This struck a nerve in the Trump administration, who said essentially, who are you to impose controls on what we do? We will use AI for all lawful use as we see fit. If it's not legal, we won't do it. But a private company shouldn't have influence, this much influence on the government.

9:38Toby A. B. H. G. Harris:That argument wasn't enough to convince Anthropic CEO Dario Amadei, who refused to agree to those demands. When talks broke down late February, Defense Secretary Pete Hegseth took the drastic step of declaring Anthropic a supply chain risk, indicating the company was a threat to U.S. national security. Meanwhile, the DoD signed a deal with OpenAI and Elon Musk's ex-AI to replace Claude. Toby, a high-stakes clash over the use of AI in the military.

10:02Neal Freyman:Yeah, a lot of Anthropics revenue, not just specifically tied to the government, is at risk here. Just listen to Anthropics Chief Commercial Officer Paul Smith. He kind of laid out some specific examples of deals that were at risk or had already fallen through. One customer paused negotiations over a$15 million deal because of the supply chain label. A grocery store chain, which again is very far removed from the government, canceled a sales meeting because they cited the supply chain risk as well. A drug maker wants to shorten its contract by 10 months. He went on and on labeling all of these deals that were at risk because no one wants to get on the bad side of the government.

10:41Neal Freyman:So in total, they used to expect their revenue from the public sector in 2026 to be$500 million. That's annual recurring revenue. Now they think that figure will fall by$150 million. So beyond just this specific contract with the Pentagon, it does put a lot of the revenue at risk.

11:01Toby A. B. H. G. Harris:Yeah. And this legal case will surround this concept of a supply chain risk and whether the Trump administration is allowed to deem Anthropic a supply chain risk. And the reason that is questionable is because how can Anthropic be deemed a national security threat? This is the government. This is the company's argument when it's literally being used right now in the war in Iran. How can it be a national security threat to the U.S. government when they're using it in the military? Currently, they also are just kind of doing the nuts and bolts of the statute, exactly saying that the supply chain risk can only be applied to foreign companies.

11:38Toby A. B. H. G. Harris:That could be either a cybersecurity threat or a material risk. This would be the first time that it has been used on an American company. Usually it's reserved for Russia cyber espionage or Chinese companies over fear that they might be hacking into American systems. So that's the legal contours of their argument.

11:54Neal Freyman:There's also a core First Amendment claim here because Anthropik said on top of those immediate economic harms, Anthropik's reputation and core First Amendment freedoms are under attack here. So that's one other avenue that they are potentially looking at is, hey, you can't just disparage us like this. You can't say that we are a woke AI that no one else should use. We have First Amendment rights. So a couple multi-pronged attack to how they are approaching this legal case.

12:21Toby A. B. H. G. Harris:And meanwhile, the Anthropic OpenAI U.S. government love triangle or hate triangle is really shaking up the talent race in the AI industry. Since OpenAI swooped in and signed that deal with the Pentagon to work in classified systems without some of the types of safeguards that Anthropic had been demanding, at least two high-level employees have resigned from OpenAI, specifically citing values and principles. These are pretty high-level people. One was the robotics head and the other was a vice president of research. And that guy, Max Schwarzer, actually wrote that he was leaving OpenAI to join Anthropic.

12:55Toby A. B. H. G. Harris:I think it's a hate triangle, Neil. I don't think it's a love triangle. Okay, moving on. After being gone for years, a cult favorite car is back on dealer's lots after customers demanded its return, which it has, but for a limited time only before it disappears again. It's being dubbed the McRib of autos. It's the Chevy Bolt. The 2027 all-electric Chevy Bolt is on sale several years after it was discontinued by General Motors. Yesterday, reviewers one by one released their experiences with the new Bolt, and they agreed that it maintained the soul of the original while adding promising new features.

13:27Toby A. B. H. G. Harris:As one put it, in all, the 2027 Bolt represents a solid upgrade. That's nice for the Bolt, but don't get too attached. In a melancholy twist, it's already been condemned to death. The Bolt is being made at a Kansas assembly line that's slated to switch over to gas-powered Buick and Chevy SUVs in just 18 months. So GM is bringing it back, much like the McRib, for a limited time, perhaps two model years. Toby, we'll get into the details of the car, but the primary selling point by Chevy is this. The Bolt is the cheapest EV for sale in the US today, starting at$29 ,000, including the destination fee.

14:00Toby A. B. H. G. Harris:You think we'll see McRib level hysteria?

14:02Neal Freyman:I think so, maybe with a little less, you know, napkins involved with the buying process. The Bolt is a very impressive vehicle in GM's lineup. It is bizarre that they even canceled it in the first place because you go back to 2023 when they did pull the plug. That was its best sales year ever. And then they also have some more stats that GM itself provided to some outlets. 60 % of GM's EVs represent conquest from other brands. Basically, that means you're switching from buying one car to another car brand. And Bolt had the highest conquest rate of any vehicle GM sold. Per GM's own stats, once owners go EV, they never switch back.

14:45Neal Freyman:Bolt has an extremely high loyalty within the model itself. So all of these things are pointing to the broad question of why the heck would you cancel this at all? Obviously, there were some issues with the political winds that were blowing at the time. Obviously, there were some issues with the battery pack that they were using with some fires along that line. But the question I have in my mind is, why would you ever cancel this thing at all? And then why are you going to cancel it again after 18 months?

15:07Toby A. B. H. G. Harris:Because the answer, I think, is that GM only has so many assembly lines. They're very expensive to put up. And they always thought that they could find more profitable uses for these particular assembly lines than making this$30 ,000 electric vehicle at a time when demand was slowing. So for its entire existence since 2017, since the Chevy Bolt was released then, it was made in Orion Township, Michigan. Now, so it had a pretty good run there. It was doing okay, but there were these fire concerns over batteries. There was a very costly recall. It cost it$1.8 billion. So GM was looking at this particular assembly line and saying, how can we make more money on this assembly line?

15:44Toby A. B. H. G. Harris:So they said in 2022, we're going to switch over to making these full-size EV SUVs like the Chevy Silverado EV version that we think will make us more money. And therefore, Chevy Bolt, sorry, we're basically evicting you from this assembly line, and we're going to make this more profitable vehicle. So that's the first reason for its demise. The reason it's coming back only for a limited time is they looked at this plan in Kansas and they're saying, oh, we have an 18 month window before we're going to make the Buick and the other Chevy SUV, both gas powered. And so what are we going to do there for 18 months?

16:17Toby A. B. H. G. Harris:Okay, let's bring the Chevy Bolt. Let's bring our McRib back to occupy that assembly line for 18 months. And I think it's just, you know, a car without a home, essentially.

16:25Neal Freyman:It is very funny too. We never actually talked about the car that much itself and we have to move on soon. But the one thing that stood out from reviews to me is that the car makes a lot of funny noises. There's a door chime sounds that whenever the door is open that cannot be silenced. There's a triple honk every time you walk away or lock the vehicle. Doesn't seem like you need this many noises.

Read the full transcript

16:45Toby A. B. H. G. Harris:Oh my God, that is my biggest pet peeve. Whenever I go home and go into my mom's car, I think it's like a relatively new hybrid. The amount of beeps that are going on when you back out of the garage is deafening and I wanna punch a window.

16:58Neal Freyman:All right, we're gonna take a quick break and come back with Toby's Trends right after this.

17:06Toby A. B. H. G. Harris:Neil, feel my bicep. I should not have to say no to this every day, Toby.

17:11Neal Freyman:But how else will you know about all the goodness from FlavCity's all-in-one protein smoothies?

17:17Toby A. B. H. G. Harris:Because I can read, Toby, and I can see they're made with real whole food ingredients, 25 grams of protein, 10 grams of collagen, and functional mushrooms.

17:26Neal Freyman:Well, can reading tell you they taste as good as any milkshake?

17:29Toby A. B. H. G. Harris:Yes, I'm the one who originally told you that. And you can read all about it too at shopflavcity.com. That's shopflavcity.com. Waking up at 4 a.m. is a unique daily experience. Hair and makeup cannot stay the same. It's really all about understanding how something impacts your body and pivoting accordingly. And that's something Whoop's wearable tech can help with.

17:52Neal Freyman:Whoop gives you insight into your sleep, your recovery, the strain you're taking on, and how your daily behavior may influence your overall health. It helps you see patterns that can support better decisions.

18:03Toby A. B. H. G. Harris:And by understanding your body, you can adopt behaviors that help you feel and perform at your best every day.

18:08Neal Freyman:Try Whoop on for size at join.whoop.com slash brew daily. That's join.whoop.com slash brew daily. Neil, have you ever had to deal with 10 of something all at once? Yeah, live bees. And let me tell you, big ouchies. Well, managing that many campaigns all at once can mean big ouchies for those in the agency world. That's why there's Disney Campaign Manager. With one unified dashboard, it lets you launch and manage every client campaign in one place with reporting that highlights insights fast.

18:44Toby A. B. H. G. Harris:Built-in optimization feeds those insights back into future planning, helping agencies deliver strong results.

18:50Neal Freyman:Get started today at DisneyCampaignManager.com. That's DisneyCampaignManager.com. If a normal Diet Coke isn't quite hitting the spot anymore and you're looking for something to zhuzh up your fridge cigarette, look no further than Swig, a purveyor of dirty sodas, which I want to talk about on today's edition of Toby's Trends. Nicole Robeson, a Mormon, founded Swig back in 2010. Since coffee and other hot beverages aren't permitted under church rules, Robeson was on the hunt for something fun to drink. Water down fountain sodas at fast food chains weren't cutting it, so she started mixing up her own concoctions, adding in things like flavored syrups, fruit purees, and creams to sodas poured over pebbled ice.

19:34Neal Freyman:She decided to open her first store, and things have exploded from there. Robeson Swing now boasts 148 locations across 16 states and$100 million in sales last year. The rise of dirty sodas has been fueled by the so-called Mormon Corridor out in Utah in the Mountain West. Rosemary Vance, a assistant professor at Oklahoma State who studies Mormon media, says that sharing a dirty soda offers, quote, a parallel to the experience that you would have if you could have the things that non-Mormons have. Swig also features heavily on the Hulu show The Secret Lives of Mormon Wives, whose photogenic group of influencers swear by the sugary drinks.

20:14Neal Freyman:Neil, I was looking through Swig's menu. It's absolutely insane. The founder, which is a favorite of Robeson, is a Diet Coke with fresh lime, sugar-free coconut syrup, and coconut cream. You know what? It sounds delicious, and I know why this took off.

20:28Toby A. B. H. G. Harris:The first thing that came to my mind was this is Froyo all over again. It's a sweet treat, infinitely customizable. It's a social activity. It's not necessarily an amazing-tasting product in and of itself, but there's been wild growth with new stores popping up seemingly every single day. And they're probably hoping I'm wrong with this comparison because Frodo obviously couldn't maintain that kind of momentum. But to me, this was the first thing. This is the easiest comp that I could think of.

20:53Neal Freyman:I mean, I think it makes sense except for the fact that it doesn't taste good because I do think that would hit. I mean, obviously, it's not going to make you feel good. That's a lot of sugar right there. But the founder sounds delicious. Also, big chains have completely taken notice of Swig. They're jumping on this trend as well. McDonald's is testing a Sprite with lemon vanilla syrup and dragon fruit. Taco Bell, you know, puts basically anything into their Baja Blast these days to make it a dirty freeze. TGA Friday started offering dirty sodas. Sonic encourages customers to, quote, make it dirty by adding creamer to things like their sodas.

21:32Neal Freyman:So this is clearly a way that the industry is moving, which is a little surprising to me, given how unhealthy it is in the other health movement that's going on in the country. but I think people want a little sweet treat.

21:43Toby A. B. H. G. Harris:But this would not have happened without the secret lives of Mormon wives. Did I say that correctly? Correct. This would not have happened without that TV show. Seminal moments on a TV show, which I guess are just people breaking down emotionally or just talking about their feelings or their relationships, happen at these locations, SWIG locations across Utah. So when people see that on their TVs and they have strong loyalty to the show, they're going to go seek out this product. So I think the intertwining of social media and Hulu and reality TV and this beverage, they can't exist without each other.

22:18Toby A. B. H. G. Harris:So I think that is, you know, if not 60 percent of the story, 50 percent of the story.

22:22Neal Freyman:It is a big part. But also let me just take you through some of these drinks, Neil. And let me see if they kind of, you know, tickle your fancy. The vanilla Vixen. They're tickling my stomach. It sounds like you are a vanilla Vixen guy. Cream soda, brown sugar, vanilla cream sauce and syrup all over pebble ice. Is that something you'd want to order? No. Okay, maybe you're more of a peach guy or a fruit guy. Mango puree Mountain Dew.

22:45Toby A. B. H. G. Harris:I mean, maybe I would have one, and that would be probably set for the rest of my life.

22:49Neal Freyman:The Texas tab, Dr. Pepper, vanilla, and coconut cream. I think you're sleeping on the creaminess that it is adding to these sodas. All right, we're going to have to get Neil out to Utah and try some swig, because clearly just hearing it is not the same.

23:02Toby A. B. H. G. Harris:You haven't touched on your third beverage concept, because that's why you think this is actually taking off as well.

23:06Neal Freyman:I know. Now, I do think that everyone is always, or me personally, I'm always in search of a mysterious third beverage. Like, obviously, there's water. Obviously, there's caffeinated things like coffee. But right around, like, 2 p.m. in the day, I don't want to drink another coffee. But I don't want to drink water anymore. So I'm looking for that mysterious third beverage. I think this could fill that gap if you lived out in Utah.

23:28Toby A. B. H. G. Harris:Well, they're coming here. There's a couple of dirty soda brands here in New York City, too. And this company is rapidly expanding. They have 150 locations, right? A third of those have opened in the past year alone, so they are taking over America. Okay, let's sprint to the finish with some final headlines. It looks like Live Nation won't be broken up. After all, far from it. Yesterday, Ticketmaster's parent company reached a settlement with the DOJ one week into a monopoly trial that, if successful, would have forced Live Nation to hive off Ticketmaster. Instead, the two sides agreed to a far chiller outcome.

24:00Toby A. B. H. G. Harris:Under the settlement, which still has to be approved by a judge, Live Nation will reportedly allow venues to use multiple ticketing vendors instead of being locked into exclusive agreements with Ticketmaster. It'll let artists who go on tours use other promoters besides Live Nation when performing at Live Nation venues. And Live Nation will pay up to$280 million in damages to the states that join the settlement. You have to think Live Nation is overjoyed about this. It's relaxing some of its rules, but it's spared the worst case scenario. But Toby, many folks aren't happy about this.

24:30Neal Freyman:Yeah, a major part of the agreement is forcing Ticketmaster to allow other companies to list tickets through the technology. But concert industry insiders are not convinced because many resale platforms do offer tickets, but they're very expensive. Some offer speculative tickets, which are when sellers create listing for tickets they don't actually have. So a lot of people are saying, like, this is just going to create more confusion for the fans that are Googling a show and want to buy tickets. But they see these really pricey other ones. So hypothetically, it's a more competitive landscape, but it's not necessarily even better for people anymore.

25:03Neal Freyman:So just another kind of win for the concert industry and a loss for fans at a time where it seemed like maybe fans were going to get a leg out.

25:11Toby A. B. H. G. Harris:Well, in many states who joined this case were upset about the settlement. They were blindsided. And so they said they're going to continue to pursue legal action on their own because they don't agree with the settlement terms at all.

25:23Neal Freyman:All right, moving on. Hims and her stock absolutely ripped yesterday, surging 41 % after news broke that Novo Nordisk, the Danish pharma giant behind Ozempic and Wigofi, is burying the hatchet and partnering with the telehealth company to sell its weight loss drugs. The enemies to Lover's Ark is surprising. Just last month, Novo was suing Hims for launching a copycat version of its new Wigofi pill. Novo's general counsel called the move egregious at the time. And now they're business partners. Hims and Novo actually had a deal like this before, but Novo trashed it after Hims refused to stop peddling those knockoff versions of its drugs.

25:58Neal Freyman:But now Novo finds itself in a very awkward spot. It pioneered the weight loss drug category, but now it's getting dominated by Eli Lilly, so it's hitting up its ex. Neil, don't recommend doing this in real life, but it makes sense from a business perspective for both these companies.

26:13Toby A. B. H. G. Harris:Yeah, rule number one, don't text your ex unless you desperately need them back to avoid falling further behind in the GLP-1 race, I suppose. Finally, New York Magazine surveyed 60 New Yorkers on how much they made last year, and the results are revealing. For instance, how much do you think an author with one New York Times bestseller and over 800 ,000 Instagram followers made? The answer is$49 ,000, about the same as a Midtown coffee cart guy. Meanwhile, both their incomes were about one-third of a server at a Midtown power lunch spot who made$140 ,000 last year, 90 % of which came on tips. And even that's less than a ghostwriter who pens sub stack columns for famous people on background.

26:54Toby A. B. H. G. Harris:They made$165 ,000 working for 11 different clients. Toby, I feel like I could easily crank out a bunch of generic newsletters. See ya.

27:03Neal Freyman:Peace. This article was the best because you voyeuristically get to peer into people's lives, see how much money they're making, see how they're spending that money. But I feel like you kind of buried the coolest person in this entire article, which was the lice lady. her job is disinfecting lice from people's hair. She says that when I go to schools, I do checks. I go to camps and do checks. But sometimes if a family is fully infested, it takes two to three hours to remove all the lice from their hair. It's$150 to$225 per head. And she's making 75 grand a year. I think you got to pay the lice lady more because that is a service that I would pay a lot of money for.

27:42Neal Freyman:And now my head is crawling.

27:44Toby A. B. H. G. Harris:It's basically a head massage. I I always look forward to Lice Day in fourth and fifth grade because you didn't have Lice.

27:50Neal Freyman:I didn't have it.

27:51Toby A. B. H. G. Harris:And they would just kind of massage your head for 30 seconds and it felt good. But good for her. She's making a decent chunk of change. OK, that is all the time we have. Thanks so much for starting your morning with us and have a wonderful Tuesday. There are a few spots left for MBD trivia in Manhattan tonight. So if you don't have any plans after work, sign up and swing by. You can find all of the details at the link in the show notes. If you'd like to reach us, send an email to Morning Brew Daily at Morning Brew dot com or DM us on Instagram at MB Daily Show. Let's roll the credits. Emily Milliron is our supervising producer.

28:21Toby A. B. H. G. Harris:Raymond Liu is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake. Hair and makeup makes more than the ghostwriter and still doesn't show up. Devin Emery is our president and our show is a production of Morning Brew. Great show today, Neil. Let's run it back tomorrow.

28:36Neal Freyman:Let's be real. Whether you're filming for TikTok, YouTube, or that one client who thinks viral means vertical, you don't have time to dig for decent stock footage. Storyblocks gives you unlimited royalty-free video, audio, and templates that actually look good. 4K quality. No surprise fees. No copyright drama. Just drag, drop, done. Go to storyblocks.com slash Spotify and make your life easier.

From the publisher

Episode 796: Neal and Toby dive into the drama intensifying between Anthropic and the White House as the AI company sues the Trump administration after calling Anthropic a ‘supply chain risk.’ Then, why oil is so tied to the economy. Meanwhile, the Chevy Bolt is back and its loyal fans are excited. Is this the McRib of EVs? Plus, Toby examines the trend of dirty sodas that’s been popularized by a Utah drink company and now has captured a national audience. 

Learn more at taxact.com/business-returns

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