How ‘SNL’ Adapted to Changing Media After 50 Years

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0:27Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, Saturday Night Live is celebrating 50 years on television. A deep dive into the past, present, and uncertain future of the comedy juggernaut. Tape from New York, it's Morning Brew Daily!

0:49Happy President's Day. Merry President's Day. Anyway, last night, some of you may have watched the 50th anniversary celebration of Saturday Night Live. And the sheer star power of the event made you forget it was on a Sunday. alumni like Tina Fey, Eddie Murphy, OG cast member Chevy Chase were all there, along with frequent hosts Dave Chappelle and Steve Martin and powerhouse musical guests like Paul McCartney, Miley Cyrus, and Sabrina Carpenter. It was a show of force that reminded you just how influential the show was in shaping American culture. But has it maintained that grip today in 2025?

1:26In today's special holiday episode, we are going to piggyback on SNL's 50th Birthday Best to dive deep into this cultural phenomenon, exploring the leadership mind of its ringleader, Lauren Michaels, its history as a movie star factory, and whether it's been overshadowed in today's frenzied media landscape. It's a ton of fun, and we hope you learned something and maybe reminisce about some of the funniest sketches and characters. But first, does it ever feel like you're a marketing professional just speaking into the void? But with LinkedIn ads, you can know you're reaching the right decision makers, a network of 130 million of them, in fact.

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3:15Saturday night live aged gracefully into middle age over the weekend, hosting a 50th anniversary celebration so big, It ditched Saturday altogether and moved it to Sunday. It spanned over three hours and brought back everyone from iconic alums like Tina Fey and Will Ferrell to OG cast members Chevy Chase and Jane Curtin. It was a parade of comedy and musical royalty, one that captured the show's enduring popularity half a century after it first launched. Despite cries that SNL has fallen off or lost its cultural relevance, the show still moves the needle. It's part of the movie star promotional circuit, as proven by timothy chalamet's recent stint as host and musical guest to promote his bob dylan biopic it still draws millions of views a week last season the average episode received 7.2 million views and most sketches rack up millions more on youtube and tiktok its sketches have turned into enduring cultural touchstones you probably still say buh-bye getting off a plane consider living in a van down by the river or ask for more cowbell but neil despite that lengthy track record, you'll inevitably hear a chorus of SNL is dying, SNL isn't funny and more whenever you bring it up amongst friends.

4:23Whatever your thoughts on it, 50 years is 50 years. This show has stuck around. It has remarkable staying power. 50 years for a comedy show on network television. Incredible feat. It's older than The Simpsons, older than Family Feud, older than CBS Sunday Morning. Blows law and order out of the water. SNL has won more Emmy awards than any TV show in history with 90 what's second place game of thrones with 49 creator and executive producer lauren michaels who we will chat about a little later has 102 emmy nominations the most ever for an individual and 21 wins so while there are certain questions about how snl is adapting to the changing media landscape uh it's worth remarking on the run that it's had for 50 years And I do just want to visit some of those conversations about SNL is dying because we've all said it at one point.

5:17Like I remember when SNL was so much funnier back in this day. Lorne Michaels has a joke about this. He says, generally when people talk about the best cast, I think, well, that's when they were in high school. So it really is one of those things where people just reminisce fondly on their childhoods and they associate their cast members with that era. But also the current conversations regarding SNL's humor, they're not original by any means. And the 2000s audiences were saying, I mean, I love the 70s, 80s and 90s. The 2010s audiences then turned around and praised the 2000 audiences are cast members.

5:48So it is just one of those things where it's almost a good thing that SNL isn't funny anymore in the current landscape, because that means humor is evolving. They're trying to push the needle a little bit. Change is afoot. And that is a good thing when it comes to comedies. And whenever, you know, history has been made over the past half century, SNL has been there. I'm thinking about that first show after 9-11 when then New York City Mayor Rudy Giuliani got up there flanked by firefighters and police officers. And even had this funny back and forth with with Lauren Michaels, where Michaels asked, can we be funny?

6:23And Giuliani responded, why start now? And then another, of course, really important cultural and political moment for SNL was Tina Fey's parody of Sarah Palin, who was the vice presidential candidate of John McCain in 2008. And there was an actually an academic study that was published. They surveyed young adults and these researchers. This was published in an academic journal. They found evidence that exposure to Tina Fey's impersonation of Sarah Palin's performance in the vice presidential debate of that year was associated with changes in attitudes toward her selection as a VP candidate and presidential vote intentions.

7:01Those effects were most pronounced among self-identified independents and Republicans. But again, I'm going to toss something right back in your face. Kamala Harris went on SNL pre-election. That cold open got 11 million views on YouTube, millions more, obviously, when it aired live on television. But then you look at something like a Donald Trump appearance on Joe Rogan, that got 55 million views on YouTube. So for every sentence that you can say, oh, it still is this cultural touchpoint, maybe it has been passed by other mediums like podcasts, like YouTube shows. So, again, there is fodder on whichever side of the debate that you want to fall on.

7:37But what is undebatable is the fact that it has lasted over 50 years. So how did Saturday Night Live get off the ground 50 years ago? You can thank Johnny Carson. In 1974, the legendary late-night host complained to NBC that he no longer wanted the network to air reruns of The Tonight Show on Saturday nights. So, NBC had this gap to fill. The company's new president, Herbert Schlosser, had an idea for a live broadcast from Rockefeller Center called Saturday Night. He took a meeting with a Canadian TV writer and producer named Lorne Michaels, who pitched him on a comedy concept that would seem as if kids had sneaked into the studio after the adults went home.

8:18And that pitch worked. Lorne got the job and began rounding up a cast for the show's debut in 1975. He hired friends from Canada, including Dan Aykroyd and Gilda Radner, and an absurdist comic named John Belushi. He also locked in what would later be the first Hollywood star to emerge from SNL, Chevy Chase. This troupe of misfit comics called themselves the not ready for primetime players. And that really was the perfect description. They represented an avant garde, boundary pushing style of sketch comedy that marked a departure from the more suited up era embodied by Carson. Yeah. And honestly, let's relive that first show, too, because, you know, it wasn't great.

8:57It was a little half formed at the time. What it did introduce the people to was this idea of a cold open, just dropping people right into the scene. It also introduced the idea of breaking the fourth wall. I mean, in that first ever sketch, Chevy Chase in a headset comes on stage and announces live from New York. It's Saturday Night Live. So it did have some of these - From Saturday Night. From Saturday Night, yeah. It was a different name at the time. And then also, who was the first SNL host? Because hosts are a huge part of the SNL conversation. It was comedian George Carlin. He didn't actually participate in any of the skits or the sketches because one, he didn't like acting and two, didn't really like being part of a team.

9:37But then that's when Lauren kind of had this aha moment that says, wait a second, we definitely do need to fold these hosts into our cast. But I do think it was crazy how many mainstay SNL segments were introduced in that first episode. I already mentioned cold open, already mentioned live from New York, but there's also a first SNL parody commercial. We've all seen one of those. That has become just an enduring format throughout the history. And then also weekend update right from the first episode was a thing. And that is still probably some people's highlights of the show to this day. So you've watched the show over the past 50 years.

10:10You will see some stuff that you recognize in modern television. And another tradition of SNL, which is that the cast members come and leave pretty quickly to go on to maybe bigger and better things, maybe a movie career, also happened in the first season. Chevy Chase was so popular in his role as SNL that he left after the first season to go pursue a Hollywood career. And who did Lorne Michaels replace him with was Bill Murray, who also had a pretty good career. Now, you can't really talk about SNL without diving into the man, the myth, Lorne Michaels, because while hundreds of stars have come and gone, he's been the rock and ringleader of the circus for nearly all of the 50 years in its existence, spawning all sorts of theories into his management styles, talent scouting, and philosophy on comedy and entertainment more broadly.

11:00He's been compared to Obi-Wan Kenobi by Tracy Morgan, The Great and Powerful Oz by Kate McKinnon, and Tom Ripley by Bill Hader. But perhaps the most appropriate parallel is the leader of the Lost Boys in Peter Pan presiding over a group of kids that never grow up because they're constantly getting replaced. Even if you don't know what Lorne Michaels is all about, you do, because he is reportedly the inspiration for Dr. Evil in Austin Powers. SNL alum Mike Myers adopted Lauren's right into the character. And Dr. Evil raises a pinky to his mouth when plotting, which alludes to how Lauren would bite his nails when considering which sketches to cut.

11:37Toby, he's such an interesting case study in leadership. How do you manage all of these egos in one room? How do you keep a show consistent when the cast is constantly changing? How do you adapt to changing consumer tastes for comedy and the ways people watch TV? Only Dr. Evil could pull it off. and Lorne Michaels I mean he is one of those people that you just have to refer to by a single name and people know who it is I mean you can just call him Lorne and most people from the industry just understand who you're talking about but it is such an interesting role that he occupies because you can't micromanage a troop of comedy people but some Al Franken has famously said that they needed a leader someone has to lead the show and Lorne Michaels has been that figure I do think it was fascinating how much control he does actually exert over the final product like he is the one who picks the final sketches that make it onto the show that you see and it's not always you know the funniest sketches he has to consider all these other factors like is it the host going to be happy am i fitting everyone in you know he's got a team that he has to coach up are these sketches going to play all across america they can't just be relevant to new york city they have to be relevant to the entirety of all 50 states?

12:46Is there enough topical material that makes the show continue to be relevant? So once you start thinking about everything that is going through Lorne Michaels' mind, you start to have a greater appreciation for what he's been able to pull off over 50 years. And these decisions aren't made until right before the show starts. Now, I didn't know this. Maybe you didn't know this. But at 8 p.m. on Saturday, they do a full dress rehearsal. There's a live audience there. They do everything as they would in the show. There are many sketches in there that actually don't make the show. Lorne is sitting there watching the show.

13:20He's talking to his assistant who's writing down notes furiously. He's gauging whether the audience is laughing or not, and gauging the audience reaction to the show. So the show goes on at 8 p.m., three and a half hours before it goes live. And a number of sketches are cut during that dress rehearsal. other writers and actors for Saturday Night Live said, you know, those notes that are taken during that dress rehearsal are the most, you know, the most rich TV notes that one could ever have if you want to be to learn how to be a producer. And the question does become, though, because we're at 50 years now.

13:56Lorne Michaels is, you know, over 80 years old. Who can succeed him? Who is the, you know, anointed successor to the throne? Some of the names that have been thrown out are Tina DeFay, Seth Meyers, but a lot of people are just kind of looking at everything he does and going, I don't know who else can pull this off. That's how synonymous and that how that's how important he is, you know, making this show what it is. And Lauren, before we before we leave, Lauren, you know, he had some really interesting thoughts and philosophies on comedy that I think and entertainment that you might want to hear about.

14:26He has these little quips. So, you know, one of them was to not over explain. He told his writers not to over explain. Let your viewers make key connections. Give the audience two plus two and let them make four. He told writers not to write in angry people. He said, it's really difficult to make anger funny. Idiots play better than a-holes. And then finally, he does not like improvising, which is really interesting because so many of the comics that you see on SNL, you assume are great improvisers. But everything is written out to a T beforehand. And he likes those cue cards. No teleprompters.

15:03So everything is written on cue cards and he just likes to do the work beforehand, which I sympathize with, to eliminate the amount of improvising that needs to happen on stage. It's making me think we should go to cue cards a little bit, Neil. I think we just adopt everything that Lauren wants to do and make this show, you know, live from New York. It's Morning Brew Daily show. Now let's go to a quick commercial break. The Jack Welch Management Institute at Strayer University helps you go from I know the way to I've arrived with our top 10 ranked online MBA. Gain skills you can learn today and apply tomorrow.

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16:55Another reason why SNL carried so much juice throughout the years was that Lorne Michaels' show was pumping out movie stars left and right. National Lampoon's Animal House turned John Belushi into a comedy A-lister, and from then on, the gates were opened. Chevy Chase, Bill Murray, Eddie Murphy, Billy Crystal, Ben Schiller, Mike Myers, Adam Sandler, Will Ferrell, they all dominated the box office at one point or the other from the mid-70s into the mid-2000s. Now, the pipeline has certainly started to leak these days. You can point to success from Tina Faye, Amy Poehler, Bill Hader, and Jason Sudeikis when it comes to their TV work, but you'd be hard pressed to find anyone who thinks that they are or even were movie stars.

17:37Kristen Wiig and Maya Rudolph were probably in the last big comedy that starred SNL cast members in Bridesmaids, But that mainly served as a launching pad for Melissa McCarthy, who wasn't an SNL cast member, even though she certainly felt like she was. So, Neil, a lot of SNL's relevance in the past came from reliably pumping out these movie stars, something that doesn't really happen anymore these days. Yeah, at one point it was estimated that the top 10 grossing movie comedies in history all starred alums of SNL. I think you could point to internal factors within SNL saying the cast just isn't as good.

18:12Lorne Michaels is not doing a good job of talent scouting or people have moved on to comedians have pursued different paths because there are so many ways to get famous now, not just SNL as the gatekeeper anymore. You could also point to broader trends of movie comedies dying and not being a force in the box office anymore before the show. the whole Morning Brew office, we were trying to list off the most relevant comedy movies of the last decade, and we literally could not come up with anything. So it's probably some sort of combination between SNL as not necessarily the golden standard for comedians to get famous anymore, and just the broad decline of comedies at the box office in general.

18:54Yeah, Judd Apatow, who is a comedy director, has said that maybe it's not that, it's an industry problem where the industry is no longer giving this next generation of comedy stars the option to Evenstar. He rails against the industry for relying on familiar IP, relying on established stars over giving someone a chance to try something new. And then he called out movies like The Hangover, which featured Zach Galifianakis, who came out of nowhere. He was a nobody before then. And then pretty much everyone in the 40-year-old version was brand new as well. So it is just kind of a shift that we've seen in the movie landscape.

19:28It's probably not as much to do with the fact that the people on the show aren't as funny any as they were in the past, even though that's something that, you know, a lot of people like to say. So it probably is quasi industry related, which is why we're not seeing this reliable pipeline churning out people anymore. I think it also speaks to the rise of TV over movies. We saw streaming platforms come in with massive budgets. Netflix spends, you know,$15 billion per year on TV and a lot of actors, whether they're comedic actors or dramatic actors have started to do more TV rather than movies because it pays just as good, if not more.

20:09And people do watch a lot of streaming services. And there has been success in the TV realm, as you mentioned. I mean, Ted Lasso was a phenomenon starring Jason Sudeikis. That was on TV, not a movie. But if it was a movie, then we'd probably be talking it in a similar breadth to some of these comedians of SNL of old. So I think it does speak to the broader rise of TV over movies in the cultural cachet. And that's a really good transition because one of the most fascinating aspects of SNL's 50 years of existence is how it's mirrored and adapted to the different ways people consume media. The most prominent example is the rise of YouTube, which NBC says it's responsible for and contributed to its later acquisition by Google.

20:53Here's the story. On December 15, 2005, YouTube officially launched. Two days after that, the Lonely Island Comedy Group, led by Andy Samberg, premiered their digital short Lazy Sunday on Saturday Night Live. The lo-fi music video, a satirical rap about watching the Chronicles of Narnia movie, was uploaded to the platform shortly after and quickly became a sensation. It got 2 million plus views in its first week alone, which was unheard of at the time, and drove YouTube traffic 83 % higher. For many people in my generation, millennials, it was the first YouTube video we ever saw. Less than a year later, Google bought YouTube for$1.5 billion.

21:35NBC contends that Lazy Sunday was the clip that built YouTube, but YouTube has responded that it would have been popular no matter what. Whichever theory you subscribe to, it was historic. Lazy Sunday was the first TV show clip to have a viral second life online, something that seems so commonplace today. And then another thing that it kind of ushered in was this era of trying to take down viral clips because at that time, you know, there weren't great laws about what copyright on the Internet was going to turn out to be. And so NBC was trying to orchestrate this huge takedown of all the illegal reproductions of that clip.

22:11So that also ushered in just kind of a new era of online media. I have to talk about another, you know, Andy Samberg short with Justin Timberlake. I'm not going to say the whole thing, but that is a great segue. It's D in a box, which was very relevant, but for a completely different reason. The song's language, which says D 16 times, caused the FCC to step in at the last minute and bleep it on air. Because the FCC is in charge of policing the airways and making sure no foul language is said out there. But then NBC uploaded the uncensored version after the show aired. So it was kind of the first attempt that we saw a show circumvent FCC censorship to try to broadcast their comedy out onto the Internet.

22:57So it was interesting to see how they were ducking and weaving to get, you know, this satirical song out there. So Lonely Island is responsible for a lot of the modern Internet that we know today, even though probably a lot of people didn't actually even know that sort of history. And it's very ironic, I guess, that NBC wanted to take down its clips, Saturday Night Live clips, from YouTube because, you know, that is where most people consume—not most people, I don't have the data. That is where, anecdotally, a large number of people consume SNL these days. I don't think I've talked to a single person who watches it live.

23:34And NBC, SNL has done a large initiative by putting their clips on YouTube. And that is where SNL lives in the minds of many. And it's very, you know, uncertain about what happens to SNL the future as a live show because so many of its clips, like so many else, so many other types of media that we consume is on YouTube. and Lonely Island started it, NBC wanted it off, and now they are very intentional about crafting clips and putting their live segments, their sketches on YouTube because that is where we watch it nowadays. Finally, let's finish our SNL 50th anniversary show with some fun facts you can drop to impress your friends.

24:17Any show that lasts 50 years has some juicy nuggets. Neil, you won the pre-show cold open contest, so you're up first. What were you able to dig up? Well, I want to hand out some host superlatives. The person who's hosted SNL the most times is Alec Baldwin with 17 appearances. And he's one of only five people to host SNL at least 10 times, along with Steve Martin, John Goodman, Buck Henry, and Tom Hanks. In other host history, the oldest host was Betty White. And the youngest host was Drew Barrymore at seven years old in 1982 after starring in E.T. That must have been past her bedtime. I have some fun facts.

24:56Thank you for those, Neil. The show has a ban list. Two of the more prominent names on them are Adrian Brody for doing this unscripted, bizarre Jamaican accent. And then Steven Seagal for being so difficult to work with that Lauren Michaels called him the worst host ever. Some of those are disputed there, but it's good. Laura Brody has said to his knowledge that he's not actually banned, but I have also never been invited back on. And then I got a great Larry David anecdote for you, Neil. Larry David quit, then came back like nothing happened before Seinfeld. Larry David was a writer for SNL in the early 80s, but he hated kind of the work environment.

25:34He didn't like that. His sketches weren't making it to air. So one night he just quit mid-season, but then he realized that he really needed the job. So he pulled like a George Costanza and just showed up the next Monday as if nothing had happened. No one said anything and he finished the season. That is just a great fact from Larry David and SNL lore. There is a episode of Seinfeld where George does that. So I assume that is, I assume that is exactly what Larry David is. He's yeah. He just shows up the next day as if nothing happened. And then finally the highest rated show in the show's history on IMDB was hosted by Eddie Murphy with the musical guest of Lizzo.