Largest Oil Reserve Released in History & Porsche Has Lost its Luster

12 Mar 2026 · 29 min · 17 chapters

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Morning Brew Daily Podcast Episode Notes

Episode Title

Largest Oil Reserve Released in History & Porsche Has Lost its Luster

Episode Description

In this episode (Episode 798), hosts Neal Freyman and Raymond Liu discuss the unprecedented release of 400 million barrels of oil reserves amidst growing tensions in the Strait of Hormuz and delve into Porsche's struggles in the automotive market. The episode also covers various interesting statistics, including YouTube's media dominance, public sentiment toward AI, and an underdog soccer team's remarkable achievements.

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Key Discussions

  1. Historic Oil Reserve Release
  2. Context: The International Energy Agency (IEA) announced the release of 400 million barrels from reserve stockpiles, marking the largest emergency distribution in history.
  3. Reason: This decision is a direct response to the closure of the Strait of Hormuz, which has caused significant oil supply disruptions and rising gas prices globally.
  4. Market Reaction: Despite the release, oil prices continued to rise, hitting around $100 a barrel, indicating that the market remains on edge regarding the ongoing geopolitical tensions.
  5. Implications:
  6. Concerns over fertilizer supply chains affecting agricultural costs due to increased prices of inputs like urea, which is heavily impacted by oil supply disruptions.
  7. The broader economic impacts on countries reliant on energy imports, particularly in Southeast Asia.
  1. Porsche's Struggles
  2. Performance Decline: Porsche reported a 98% drop in profits, significantly affected by a failed electric vehicle (EV) strategy and declining sales, particularly in China, where deliveries fell by 26%.
  3. Turnaround Strategy:
  4. New CEO Michael Leiter aims to streamline management and shift focus back to classic gas-powered vehicles.
  5. Porsche is repositioning itself in the market, aiming to compete at a higher price point similar to Ferrari, rather than competing in mass-market segments.

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Key Statistics Neal's Numbers Segment

  • YouTube's Dominance:
  • Surpassed Disney in annual revenue ($62 billion vs. $61 billion).
  • Expected to become the largest pay TV provider in the U.S. overtaking Charter and Comcast.
  • Public Sentiment on AI:
  • Only 26% of voters view AI positively, which is lower than Immigration and Customs Enforcement.
  • Skepticism about AI is particularly strong among younger voters, suggesting concerns over job security.
  • Bodo Glimt's Cinderella Story:
  • The Norwegian soccer club defeated prominent teams like Sporting Lisbon and Manchester City in recent matches.
  • Bodo Glimt's success has greatly benefited the local economy, highlighting the financial and cultural impact of sports on small communities.

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Conclusion The episode of Morning Brew Daily provides insightful commentary on pressing global issues, corporate struggles, and astonishing achievements in sports. The discussions emphasize the interconnected nature of global markets, the importance of adapting strategies in changing environments, and the surprising outcomes from seemingly small entities making a significant impact.

Additional Information

  • Hosts: Neal Freyman and Raymond Liu
  • Release Date: March 12, 2023
  • Links:
  • [Listen Here](https://www.swap.fm/l/mbd-note)
  • [Watch on YouTube](https://www.youtube.com/@MorningBrewDailyShow)

Call to Action

  • Subscribe to Morning Brew Daily for daily business insights and share the show with friends.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Butter Making While Running

0:51 to 2:14

Discover the quirky trend of making butter during runs.

“Yes, that's producer Ray you're hearing, who is stepping out of the control room into the studio to host with me today.”

Historic Oil Reserve Release

2:59 to 4:00

Explore the implications of the largest oil reserve release in history.

“Facing the biggest oil disruption in history, the Western world is calling in the reinforcements.”

Fertilizer Supply Chain Risks

4:00 to 6:02

Understand the risks to fertilizer supply chains due to oil disruptions.

“Iran has reportedly been laying down 10 mines in the strait, while six more oil tankers have come under fresh attack, some of them being consumed by flames.”

Global Economic Impact of Oil Prices

6:02 to 8:06

Analyze how rising oil prices are affecting global economies.

“It couldn't come at a worse time, too, because farmers all over the globe, especially in lower-income countries, rely on this fertilizer to make their crops productive.”

Russia's Gains from Oil Crisis

8:06 to 9:16

Examine how Russia benefits from the current oil crisis.

“Countries like India, Thailand, the Philippines and Vietnam have taken some serious steps to curb energy out curb energy consumption because of spiking oil prices.”

Porsche's Struggles and Turnaround Plan

9:16 to 11:14

Discuss Porsche's recent challenges and their new CEO's strategies.

“is sort of tamping down some sanctions in order to get more oil, Russian oil sold to ease the supply crunch.”

Porsche's Market Positioning Strategy

11:14 to 13:33

Learn about Porsche's shift towards premium electric vehicles.

“But in China right now, there is a cutthroat price war, and that is not good for Porsche.”

Neil's Numbers: YouTube's Dominance in Media

15:42 to 17:10

Uncover why YouTube is the biggest media company and its impact on traditional media.

“So if you're looking to give your clients consistent results year in and year out, go see the record for yourself at vanguard.com slash audio.”

YouTube's Growth Strategy and Ad Revenue

17:10 to 18:39

Explore YouTube's shift towards subscriptions and its revenue growth strategies.

“I mean, a lot of people spend a lot of time on YouTube.”

AI's Public Perception: Poll Results

18:39 to 19:48

Understand the public's skepticism towards AI and its implications.

“A lot of people listen to YouTube music.”
Show all 17 chapters

Demographic Insights on AI Attitudes

19:48 to 21:08

Learn how views on AI vary across different demographics and the implications.

“who have to persuade a highly skeptical public that what they're building will benefit people's lives.”

Bodo Glimt: The Cinderella Soccer Story

21:08 to 23:16

Discover the remarkable story of a small Norwegian soccer club's rise in the Champions League.

“One of the funny things is my mom texted me.”

Innovative Coaching Techniques in Soccer

23:16 to 24:16

Explore how Bodo Glimt's unique coaching approach transformed their team dynamics.

“because it's very much unheralded players.”

Howard Schultz's Move to Florida

24:16 to 25:16

Discuss the implications of billionaire relocations amidst new taxes in Washington.

“So all of these different techniques versus like your classic sports processes and practices.”

Washington's New Income Tax Impact

25:16 to 26:31

Investigate how Washington's new income tax may affect wealthy residents.

“Wow, what a surprise that a rich person is retiring to Florida.”

Legal Duty of Restaurants Regarding Spicy Food

26:31 to 27:41

Analyze a legal case about whether restaurants need to warn customers about spice levels.

“Does a restaurant have a legal duty to warn you if their salsa is spicy?”

Lawsuits and Wi-Fi Access Issues

28:00 to 28:38

Discussion on the controversial lawsuit against Walmart regarding Wi-Fi access.

“During that one trip in the United States, he was just filing lawsuits left and right.”
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Transcript

Automatic transcript. May contain errors.

0:00Neal Freeman:Managing media plans for multiple clients can feel like herding cats. Disney Campaign Manager is built for fast-moving agencies looking for one simple ad-buying solution to handle all of their streaming TV campaigns across Disney +, Hulu, and ESPN. Set flexible budgets, adjust on the fly, and optimize for total campaign control across every buy all in one platform. Get started today at DisneyCampaignManager.com. That's DisneyCampaignManager.com.

0:31Ray Blakney:Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Raymond Liu. Today, a historic release of oil reserves did little to calm the market.

0:39Neal Freeman:Then, Porsche's in the dumps. What can turn around its flailing business? It's Thursday, March 12th. Let's ride.

0:50Ray Blakney:Good morning. Yes, that's producer Ray you're hearing, who is stepping out of the control room into the studio to host with me today. For everyone looking for a new hobby this spring, I've got a proposal for you. Make butter while running. It's all the rage. In videos that have racked up millions of views online, content creator Libby Cope and her boyfriend show how it's done. You pour heavy cream and salt into sealable bags, stick them into your running vest, and then head out on your run. Once you've finished, fish out the bags, and thanks to science, voila, you have butter. Spread it on some toast or an English muffin for a post-workout snack.

1:25Neal Freeman:churn and burn right churn and burn you know this takes weighted running into a whole new level if you want to take your running game to the next stage um honestly this is just basically it boils down to science you just need to agitate some cream but is this something that you would

1:41Ray Blakney:do i know you like to go on runs every now and then of course it's multitasking i love exercising i love making food why not just do them at the same time but i wouldn't just stop with butter i I do love butter, but in fact, you can also make a lot of other products with this running and churning method. People have posted online recipes about making ice cream, and as a huge ice cream fan, that seems like something I would be into. So I encourage people who are interested in this idea, look it up. There are so many videos, and people are putting out simple recipes that you can make ice cream or butter or whatever you want while on your run.

2:14Neal Freeman:Oh, the cleanup must be a mess. Okay, and now a word from our sponsor, Tax Act. Taxes, am I right? What about them?

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2:51Ray Blakney:Just add to taxact.com slash business dash returns to get started. That's taxact.com slash business dash returns. Facing the biggest oil disruption in history, the Western world is calling in the reinforcements. Yesterday, the International Energy Agency said it will release 400 million barrels from reserve stockpiles, its biggest emergency distribution ever. The move is intended to soothe oil prices that have gone haywire over the closure of the Strait of Hormuz, which is already causing economic pain all over the globe and spiking gas prices here in the U.S. What is the IEA? It is a group of 32 Western countries and their allies that was set up in the 1970s to confront this exact challenge, a massive energy disruption stemming from the Gulf.

3:34Ray Blakney:They've tapped their oil stockpiles just a few times before. You can count them on one hand, but nothing compares to 400 million barrels a day. The previous record was 182 million barrels unleashed on the market after Russia invaded Ukraine in 2022. Tapping the oil rainy day fund is a signal that with the war in Iran ongoing, there is little belief that the Strait of Hormuz may not open to commercial shipping anytime soon. And the threats only appear to be multiplying. Iran has reportedly been laying down 10 mines in the strait, while six more oil tankers have come under fresh attack, some of them being consumed by flames.

4:08Ray Blakney:The release also did little to calm oil prices, which actually gained this morning to touch$100 a barrel yet again. That is far from their peak near$120 on Monday, but very much elevated from the low 70s before the war. Ray, how much can the reserves actually help with this crisis?

4:24Neal Freeman:I mean, it's going to be a long, long, arduous process. I mean, the reserves, I think one of the biggest concerns is that once you release the reserve, it's like, how do you fill those reserves up? And that's going to be a problem down the line. So a lot of analysts and economists saying, like, this is not a sustainable solution. But one thing that we do want to talk about is while the energy markets have focused on the oil supply risks, analysts say that there's also a threat to fertilizer supply chains through the Strait of Hormuz. So other commodities are definitely in risk here. Beyond energy, another risk receiving less attention is potential knock-on effect of food prices, fertilizer, as I mentioned, and it could push agricultural costs even higher.

5:07Neal Freeman:And that's actually a quote from Wolf Research chief economist, Stephanie Roth, that was said on Tuesday. Yeah.

5:13Ray Blakney:So basically the Strait of Hormuz is essentially closed. Iran is only escalating their attacks. The problem is that, yeah, it's not just oil that's being essentially trapped on one side. It's not able to go to the rest of the world. There are a ton of fertilizer inputs. One of them that people have been pointing to is urea, roughly one-third of the world's traded urea, which is the dominant form of nitrogen fertilizer. That passes through the Strait of Hormuzin. So you're seeing spiking fertilizer prices. Urea prices are up 35 % since the war began. But you just go down the line. Every commodity actually has a huge presence in the Gulf because what is there is cheap energy.

5:51Ray Blakney:So that's where a lot of industrial processes that make fertilizer, sulfur, aluminum, urea, have located because there's just abundant energy there with the oil and gas that we mentioned. And right now, that is all trapped. It couldn't come at a worse time, too, because farmers all over the globe, especially in lower-income countries, rely on this fertilizer to make their crops productive. And right now is the spring planting season, so they need that fertilizer. Right now, it is being trapped. Prices are spiking. And so agricultural experts are worried about the impact of food prices down the line.

6:20Neal Freeman:Yeah, you're seeing this cascading effect. I just want to run through some of the numbers. Aluminum prices jumped to the highest level in almost four years on Monday. Ethanol jumped about 10 % from the start of the war through the end of trading on Monday. Roughly one-third of the world's traded urea normally passes through the Strait of Hormuz, which you said. And those prices have risen as much as 35 % since the war began. So you're kind of seeing everyone was kind of focused on oil at first, right? Because that's like the most obvious commodity and the main concern because people are like, you know, the gas prices.

6:49Neal Freeman:What are you that's like your first thought? But we're seeing these all these other extra commodities being affected as this war, you know, goes on. You know, a lot of people are concerned about that.

7:00Ray Blakney:Yeah. And it does seem to be going on. And maybe the release of the strategic reserve was somehow a negative signal to that effect, because what these countries are essentially saying by releasing the stockpiles is that, yeah, we don't see a resolution anytime soon. Matthew Zietland, who's an energy reporter on Exit, I wonder if one reason why SPR releases, that is the reserve releases, don't have huge immediate price effects is because an SPR release is basically a confirmation that whatever issue is going to be serious and persistent. Gas prices in the United States have risen for the 11th consecutive day on Wednesday.

7:35Ray Blakney:Drivers are now paying 20 % more at the pump. The national average was below$3 a gallon before the war. Now it is up to$3.60. Meanwhile, the war has created, kind of divided the world into certain economic winners and losers so far. It's only been a few weeks, but it's very clear that some nations are reeling from the war. Some are actually benefiting. The one area of the world that really is feeling some serious negative impacts, and it could stem to an economic crisis, is Southeast Asia. Countries like India, Thailand, the Philippines and Vietnam have taken some serious steps to curb energy out curb energy consumption because of spiking oil prices.

8:16Neal Freeman:Yeah, you have a country like Vietnam where the government is basically asked companies or told call companies to encourage remote working. And this is one of those things where you have an external event. Maybe the start of like how it was over here with the pandemic is maybe opening up this whole new way of working with remote working. and they're basically just trying to cut down the amount of car and transportation and reliance on the oil. Right.

8:40Ray Blakney:Those those countries are huge energy importers. And so their energy prices are spiking. It's not getting through. So that's a huge problem for them. There are some countries that are that are benefiting from them. One country that has been benefiting from this war is Russia. The United States actually issued a 30 day waiver for India to buy Russian oil that's already at sea. So Russia is earning money from oil that used to be sanctioned. The price of Russian crude is now trading above the global benchmark. So Vladimir Putin is sitting there in Moscow, very happy that oil prices are spiking and that the U.S.

9:16Ray Blakney:is sort of tamping down some sanctions in order to get more oil, Russian oil sold to ease the supply crunch. Other countries that perhaps are benefiting are basically any countries that are major energy exporters not in the blast radius of the Middle East countries like Canada, Norway, Latin America, Colombia. Those countries are probably looking at what's going on and saying, yes, it's horrible, but at the same time, rising oil prices are good for our economy.

9:43Neal Freeman:All right. Well, let's move on. Family dinners at Volkswagen are kind of awkward right now. Europe's biggest automaker saw its operating profit fall 53 % year over year, thanks as no small part to the performance of its problem child, Porsche. Porsche's profits fell to a whopping 98 % as the brand slumps in popularity after a failed push into EVs. The automaker, even though it's part of Volkswagen, trades under its own ticker on the European stock market. Its value has halved since 2022 and was recently dropped from Europe's largest index. It's a far, far, far, far drop. Nothing has gone right recently.

10:23Neal Freeman:It's losing ground in China, its margins are disappearing, and last year it took a$3.1 billion hit on its push into electric cars. Tariffs haven't helped either. Porsche imports every single car it sells in the U.S., meaning it ate roughly$800 million in extra costs. New CEO and former McLaren boss Michael Leiter is stealing a page from big tech's playbooks to kick off its turnaround plan. He wants to streamline Porsche's management structure to get rid of bloated hierarchies and speed up decision making. Good old gas-powered cars are going to be a focus too. Leiter thinks EVs are kind of too competitive that internal combustion engines, quote, continue to offer potential for the brand.

11:05Neal Freeman:Neil, Porsche is an iconic brand, but that doesn't mean it's immune to competition or the luxuries market distaste for EVs. Can it pull a Huey and come back from the brink?

11:15Ray Blakney:Well, if you went into a lab and said, let's invent a car company that would be negatively impacted from everything that's going on in the world right now, you'd probably come up with something that looks like Porsche because Porsche has a huge dependency on China. But in China right now, there is a cutthroat price war, and that is not good for Porsche. deliveries in China fell 26 percent. People just last year, people in China are not buying Porsches anymore. Meanwhile, it was one of the brands that dove full on into EVs. Well, it actually got ahead of consumers there. Meanwhile, it only makes cars in Germany and it has to import, export those cars into the United States, which is its largest market because rich people here love to buy Porsches.

11:57Ray Blakney:Well, there's been a 15 % tariff on car imports from Europe to the United States. So it's at the vortex of pretty much every sort of geopolitical or business story that's happening right now, and everything is negatively impacting it. Maybe this guy has a turnaround plan, but it could be a big hole to dig out from.

12:18Neal Freeman:Yeah, I want to talk a little bit about the product strategy pivot that actually it's actually going even more premium on EVs. The battery electric vehicle market is characterized by intense price competition, which we will not follow for the economic and brand relations. And that's a quote. What's being added instead is models positioned above existing two doors, sports cars and the Cayenne SUV. I think a lot of people are kind of wondering, well, at this point, maybe they ought to step back from the premium, but It seems like their strategy, they want to go even more premium on that. Is that a smart move?

12:52Ray Blakney:Yeah, I think they are looking at possibly two paths ahead. Right now, Porsche is maybe in the middle of BMW and Mercedes. Their German peers are below them in terms of pricing. And then you have Ferrari above them. And they're saying they want to be more like Ferrari than BMW and Mercedes because the new CEO wants to prioritize profits over volume. He wants to make fewer cars, but wants to price them at a higher level. But they are moving in that particular direction. They're looking at Ferrari, who's actually making so much money right now, not selling that many cars at all. There's Ferrari users like to personalize their vehicles, and that drives up the sticker price so much.

13:28Ray Blakney:So right now, Porsche is sitting in the messy middle. It hasn't been working for them, and they're trying to move up market.

13:32Neal Freeman:All right, let's take a quick break, and when we come back, it's Neil's Numbers.

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15:42Ray Blakney:So if you're looking to give your clients consistent results year in and year out, go see the record for yourself at vanguard.com slash audio. That's vanguard.com slash audio. All investing is subject to risk Vanguard Marketing Corporation distributor. Welcome to Neil's Numbers, the segment where I share three stats in the week's news that will have your friends going, wait, when did she get so smart? For my first number, YouTube is big, So big, in fact, that it is now the biggest media company in the world. Last year, the Google-owned video platform surpassed Disney's media business in revenue $62 billion versus$61 billion to take the title.

16:18Ray Blakney:Netflix is a distant third, bringing in$45 billion in annual sales, and legacy media companies aren't even a part of the discussion. YouTube brings in more ad revenue than NBC, Paramount, Discovery, and Disney combined. But lately, YouTube's growth has been fueled by another source, subscriptions. YouTube has gotten people hooked on services like YouTube TV, YouTube Premium, YouTube Music, and NFL Sunday Ticket, which now account for a major chunk of sales. YouTube TV specifically is on track to soon become the largest pay TV provider in the country, with Charter and Comcast in its crosshairs.

16:49Ray Blakney:If YouTube were valued as a standalone business and not a unit of Google, it would be worth between$500 and$560 billion, according to Moffitt Nathanson. The only other media company that's remotely close in value is Netflix, worth just over$400 billion. Disney, by comparison, has a market cap of$180 billion. Ray, it's YouTube's world. We're just living in it.

17:10Neal Freeman:I know. I mean, a lot of people spend a lot of time on YouTube. I mean, we often read stats. Do you? I do, actually. Sometimes you think about it. And I also have a YouTube subscription because, you know, once you get used to watching something without ads, it's hard to go back. But I do want to mention that how the studios stack up in total revenue because YouTube's ad dominance doesn't necessarily tell the whole story when you zoom out because Disney's total media revenue, including subscriptions, reaches$60.9 billion. And obviously the analysis excludes Disney's theme parks business and cruise business is obviously its own giant.

17:45Neal Freeman:But combined, it's, you know, in terms of ad revenue, though, YouTube is alone on that.

17:51Ray Blakney:What's interesting is the Moffitt Nathan analysis that found that YouTube was the biggest media business in the world basically said that every other player in the media world is retracting. This is a very tough industry that's facing tons of headwinds. And they said, really, of everything we cover, the only asset that will be a major beneficiary of what the structural tailwinds and headwinds facing tech and media companies is YouTube. And perhaps you could also include Netflix in that conversation, but there's only two media companies that have their foot on the gas pedal. They're actually making aggressive moves to grow.

18:27Ray Blakney:Well, Comcast, NBC, Paramount, they're all making more defensive moves to keep their position that they've had for nearly a century. But YouTube is an absolute goliath and it's only growing. YouTube also said that they paid out$100 billion to creators, music companies, and media partners over the course of its existence, which also just highlights its heft.

18:48Neal Freeman:I mean, I'm surprised about the YouTube music portion of it because I do, I think most people when they think of streaming audio, thinking of Spotify or even Apple Music, but YouTube music, I think is an unknown entity here that's underrated. A lot of people listen to YouTube music.

19:04Ray Blakney:We also know that it's the biggest podcast platform. Yeah, yeah. And podcasts may be a minnow compared to music and video, but it just goes to show that YouTube is kind of dominating across domains. Yeah. Okay. For my next number, AI is less popular than ICE. In a new NBC News poll of registered voters, just 26 % of respondents said they have a positive feeling about AI, compared with 46 % who hold negative views. That is a lower rating than Immigration and Customs Enforcement, which has been the subject of widespread protests this winter. In fact, the only topics with a lower net positive rating than AI in the survey were the Democratic Party and Iran.

19:40Ray Blakney:Take this poll with a grain of salt. The sample size was just 1 ,000 voters. Still, it highlights the immense PR challenge before tech companies who have to persuade a highly skeptical public that what they're building will benefit people's lives. Because for many Americans, right now, AI only seems to bring problems. It's going to take their jobs. It's going to raise electricity bills. It's filling up the internet with slop. So which political party do voters see as addressing AI better? Well, it is up for grabs. 20 % of respondents said Republicans have a better handle on AI, while 90 % said Democrats.

20:12Neal Freeman:I think what's interesting is a little bit of the demographic breakdown here. Those with the most negative views of AI, just to read it off here, voters aged 18 to 34, net favorability of minus 44. Now, who do you think of when you think about that demographic? It's those white collar workers who tend to be, we've done a lot of stories where their jobs are the most at threat with AI. I think that's kind of like the young entry level workforce.

20:38Ray Blakney:There's been a lot of reports saying AI is going to wipe out their jobs first.

20:41Neal Freeman:I think another thing that's interesting about this study or this poll is those with most positive views of AI, men over 50 and upper class voters plus two net favorability. Why do you think that is?

20:52Ray Blakney:Well, if you're about to be retired or you're feeling very comfortable in your station and you're more experienced in your career and you're further along in your career, then perhaps you're not worried as much about AI taking your more managerial or C-suite level role. So perhaps that's what we're seeing with the age breakdown and analysis of this survey does seem to suggest that negative views towards AI are very much correlated or are very much influenced by perceptions of the job market and AI's threats to employment.

21:19Neal Freeman:One of the funny things is my mom texted me. She's like, have you heard of this chat GPT? Wait, like recently? No, like, yeah, like within this year. And my immediate response was, oh, no.

21:30Ray Blakney:Okay, for my final number, let's head to the Arctic Circle, where an obscure Norwegian soccer club is on a Cinderella run for the ages. Yesterday, Bodo Glimp defeated Portuguese giants sporting Lisbon 3-0 in the first knockout game of the Champions League, the highest echelon of European soccer. To get this far in the tournament, they've already taken out soccer royalty Inter Milan, Atlético Madrid, and Manchester City one by one, shocking the world. It's all extremely unlikely, and that's where the numbers come in. A remote Arctic fishing port, Boto Glimt plays in a stadium with just 8 ,200 seats, minuscule compared to the teams it's been beating.

22:05Ray Blakney:In fact, the entire town's population of 53 ,000 could nearly fit inside the stadium where sporting plays in Lisbon, Portugal. And then there are the challenging logistics of training for soccer north of the Arctic Circle. During the shortest days of the winter, the town gets less than an hour of sunlight, so the team's members take supplements to offset the lack of sun. The pitch, too, is artificial, which is generally frowned upon in top-level soccer, but Butto has given a pass because who could possibly maintain a grass field at 67 degrees north? The team's miracle run has also resulted in a financial windfall that's trickled down to the city's restaurants and hotels.

22:38Ray Blakney:Just during its time in the Champions League, Butto has earned$46 million, about half of the club's entire revenue for 2025. Plus, as one local told the AP, everyone is simply happier.

22:50Neal Freeman:Neil, Norway continues to punch above its weight. I mean, we just came, we just finished the Winter Olympics where Norway was completely dominating. But this soccer club, it's a true underdog story. And we all love an underdog story. We're reminded of the fact that in Norwegian sports, they don't keep score until the age of 13. To me, they just do it for the love of the game.

23:11Ray Blakney:They do, and I'm sure a lot of countries and soccer clubs are looking at what Bodo Glimt is doing and saying, how can we replicate this? because it's very much unheralded players. And just to underscore what they've been doing, they've been defeating the best soccer teams in the world. Manchester City, these payrolls are insane. They're bringing in players from all over the world, the very best players. And then this one small club in north of the Arctic Circle has been defeating them. They're on an absolute miracle run. So this is the first leg of the knockout stage. They're going to Portugal for the second leg, but they do have a 3-0 lead.

23:45Ray Blakney:So that's a pretty good lead, And I'm just hoping that they continue this run and more people catch on.

23:49Neal Freeman:Yeah, I want to talk a little bit about the cultural shift that they had in 2019. They actually brought in a key figure, Bjorn Mansberg, a former fighter pilot turned mental health coach. And they appointed him as the club's team psychologist. He adopted lessons from his time in Norway's Air Force. And his emphasis was basically shifting the team performance and not the results. So even the word winning was banned and rigorously policed. and he brought in yoga, mindfulness, breathing techniques. So all of these different techniques versus like your classic sports processes and practices. What he basically did, he changed the mentality of the team.

24:27Neal Freeman:Let's sprint to the finish with some final headlines. Howard Schultz, the former CEO of Starbucks, is looking forward to having his toes in the water and butt in the sand as he joins the list of billionaires ditching his home state for sunny Florida. After four decades living in coffee's spiritual home, Seattle, he wrote on LinkedIn that he's entering the retirement phase of his life after buying a penthouse for$44 million. It's another get for South Beach, who has attracted fellow billionaires like Ken Griffin, Peter Thiel, and Mark Zuckerberg to its sunny shores with low taxes and warm weather.

25:01Neal Freeman:Just yesterday, Washington passed a new tax on household incomes over$1 million that opponents warned would lead to an exodus of wealthy residents. Neil, Schultz's plans were likely in place before the tax was levied, but the timing is significant.

25:16Ray Blakney:Wow, what a surprise that a rich person is retiring to Florida. Still, yes, the timing is quite interesting. Yesterday, lawmakers in Washington state, they passed the first ever income tax in Washington state history. This does not happen in Washington. It's a 9.9 % annual tax on personal earnings, over$1 million. That's projected to impact about 20 ,000 households. Likely Howard Schultz was one of them. And then he kind of subtweeted the law in his LinkedIn post. He said, while not calling out directly, he said, it is our hope that Washington will remain a place for business and entrepreneurship to thrive, creating a central opportunity for those in Seattle and the surrounding areas.

25:56Ray Blakney:Seems to me like he's certainly referencing this wealth tax. And that's been a concern by certain more conservative lawmakers who warned that this wealth tax is going to lead to an exodus. But what's interesting is that people are still moving to Washington state. It is actually one of the top states for gaining total residence last year. It ranks sixth among all U.S. states. So people are still I don't know why they're going there. I mean, it is beautiful. It's quite rainy. It is. It is a pretty city. But people are moving to Washington. Perhaps some billionaires like Howard Schultz are going to be moving out.

26:30Ray Blakney:Okay, and finally, here is a question. Does a restaurant have a legal duty to warn you if their salsa is spicy? It's not theoretical. That was the conundrum facing a U.S. district judge in Manhattan after a German tourist sued a Times Square taqueria when he developed, quote, severe physical symptoms after taking one bite of a taco with green salsa. During a 2024 trip to New York, the tourist Fikhal Mons said he ordered a taco from Los Tacos No. 1s and added green salsa. After taking one bite, he recalled to Gothamist, quote, I felt I was too hot, my mind, my head, and said he suffered gastrointestinal distress and mouth sores that lasted for days.

27:08Ray Blakney:The judge was not sympathetic. U.S. District Judge Dale Ho found, quote, there is no duty to warn a consumer of the spice-associated risks that come with consuming salsa. He added that the chain salsa fell within the norm of similar products and that, quote, in fact, when it comes to salsa, the spice is often the point. Yeah.

27:26Neal Freeman:What I love about this story is that the reporter himself went to Los Tacos and recreated the steps himself. And his ultimate verdict was, yeah, it's not that spicy. He asked people around him, he was like, is this spicy? And they're like, no, it's not that spicy. And it's like one of those things where, you know, the point, like you said, of salsa is to add some spice, some flavor for it. I mean, we all love putting it in our tacos. Neil, this guy would not last on Hot Ones one second. He would not.

27:54Ray Blakney:And we'll listen. We'll never know what was actually going on in his mouth when he took a bite of that salsa. We just don't know. But what we do know is that he is a pretty litigious guy and he filed several lawsuits when he was here. During that one trip in the United States, he was just filing lawsuits left and right. He also sued a New Jersey Walmart for discrimination because he wasn't able to access the store's Wi-Fi because the login required a domestic phone number. That lawsuit was dismissed by a federal court last month. This is the same court that ruled on the tacos that is currently ruling on SBF and Diddy.

28:27Ray Blakney:And then the judge also has to take some time. What a range. What a range to take some time to talk about the spiciness of tacos. I think he was correct in saying the point of salsa is to add a little spice. Yeah. All right. That is all the time we have. Thanks so much for starting your morning with us. Have a wonderful Thursday. If you'd like to reach us, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at MB Daily Show. Let's roll the credits. Emily Milliron is our supervising producer. Raymond Liu is our senior producer and all-star co-host. Our producer is Olivia Graham, and our associate producer is Olivia Lake.

28:58Ray Blakney:Hair and makeup is on a butter-making run. Devin Emery is our president, and our show is a production of Morning Brew.

29:04Neal Freeman:Great show today, Neil. We'll see you all tomorrow.

29:15Neal Freeman:Akamai Cloud. GPUs for agentic AI. Bring AI inferencing closer to users everywhere. Get started at akamai.com slash GPU.

From the publisher

Episode 798: Neal and Ray discuss the release of 400 million barrels of oil reserves, the largest in history as the Strait of Hormuz is near closure. Then, Porsche CEO plans to cut more jobs as it struggles to gain traction in China. Then it’s Neal’s numbers on YouTube surpassing Disney, people are more scared of AI than ICE, and a little known soccer club upsetting European giants. 

Learn more at taxact.com/business-returns

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