In short
This Labor Day weekend episode of Morning Brew Daily covers three main stories: Tesla’s CyberCab launch, Nvidia’s $12.9B purchase of Hugging Face, and bullish biotech bets on baldness treatments. It also includes “Stock of the Week” (hair-loss drugmakers) and “Dog of the Week” (Burning Man aging demographics), plus quick headlines (Gloria Steinem’s death, AI model outages, and Barilla buying Goodles).
Guests
no named guests; it’s a taped interview episode but the transcript doesn’t identify the mystery guest.
Key claims
Tesla’s driverless CyberCab is a “fork in the road” vs Waymo, using cameras instead of LiDAR and facing regulatory risk; Nvidia buying Hugging Face expands control of the AI ecosystem; hair-loss drugs could become the next GLP-1-like blockbuster. Examples: Waymo’s 4,000+ unsupervised taxis vs Tesla’s ~200; Hugging Face’s 3M open models and KD’s early investment; hair-loss companies Cosmo (clascoterone), Veradermics (oral minoxidil), Absci (AI-designed injectable).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOCollege Football Excitement
0:49 to 2:14
Hosts share their excitement for the college football season.
“The Brew office is closed on Monday, Labor Day itself, so we've taped a special interview episode to tide you over.”
College Football Excitement
2:25 to 3:12
Hosts share their excitement for the college football season.
“Neil, where's the most memorable place you've ever made a business purchase?”
Tesla's CyberCab Launch
3:16 to 6:15
Discussion on Tesla's CyberCab launch and its implications for autonomy.
“Yesterday in Austin, Texas, Musk promised to release a storm of them to the world.”
NVIDIA Acquires Hugging Face
6:16 to 10:41
Exploration of NVIDIA's strategic acquisition of Hugging Face for AI expansion.
“You get in and there's just two chairs and a big screen.”
Pharmaceuticals and Baldness Treatments
10:42 to 14:03
Investors are optimistic about new baldness treatments in the pharmaceutical market.
“First of all, it's just been on this insane spending spree.”
Exploring New Hair Loss Treatments
14:03 to 16:51
Learn about innovative approaches to hair loss treatments from emerging companies.
“Because right now, if you're going bald, your options are limited.”
The Aging Demographic of Burning Man
18:17 to 22:35
Discuss the significant demographic shifts at Burning Man and the reasons behind it.
“My dog of the week is Burning Man, which is seeing its attendees get older with no Gen Z reinforcements in sight.”
Remembering Gloria Steinem
22:35 to 24:27
Reflect on the life and contributions of feminist icon Gloria Steinem.
“All right, let's sprint to the finish with some final headlines.”
AI Outages and Their Impact
24:27 to 25:24
Examine the recent AI model outages and their implications for productivity.
“Her final memoir, An Unexpected Life, is due out later this month.”
Goodles: The Rise of a Mac and Cheese Brand
25:24 to 28:00
Discover how Goodles succeeded in the competitive market of mac and cheese.
“I'm just wondering what happened to your productivity.”
Transcript
Automatic transcript. May contain errors.0:01Molly Gibbons:Marketers, tell us if this sounds familiar. You invest in something that seems incredible, like millions of views, but then don't see any revenue. Instead, invest in what looks good to your CFO. LinkedIn ads generates the highest ROAS of all major ad networks. Spend$250 on your first campaign on LinkedIn ads and get a$250 credit. Just go to linkedin.com slash mbd. That's linkedin.com slash mbd terms and conditions apply good morning brew daily show i'm neil priman and i'm toby howell
0:33Mitch Ginsburg:today why balding treatments could be the next pharma goldmine then did the official launch of
0:38Molly Gibbons:the tesla cybercab wow or disappoint it's friday september 4th let's ride
0:47Mitch Ginsburg:good morning labor day weekend is here the glorious three days that mark the unofficial transition from summer to fall. The Brew office is closed on Monday, Labor Day itself, so we've taped a special interview episode to tide you over. Tune in to find out who the mystery guest is. Toby, among other things, this weekend marks the return of a full slate of college football games, and I, for one, am already hyped. Last night, my hometown team of UMass pulled off one of the greatest upsets of all time in the sport, crushing Rutgers despite being 29-and-a-half-point underdogs. UMass did not win a single game last year.
1:25Molly Gibbons:Watching you see that score go up, it was like a kid in a candy shop. You had so much joy in your face, so much joy. In fact, I got a little bit jealous because I do not have a college team to call my own. Famously, Marquette and Brown are not exactly powerhouse football programs. So the last couple of years, I have been asking our listeners to weigh in and give me a good college football team to support. Not going to lie, last year I was on the Indiana bandwagon, so it's going to be very difficult to live up to the highs of that. But please, write it in the comments, email us, DM me on Instagram.
2:02Molly Gibbons:Give me a reason to root for your college football team, and I guess I will reveal my choice after the long weekend.
2:09Mitch Ginsburg:I'm going to make you pick, though, today because you can't pick after they play. That is cheating.
2:14Molly Gibbons:I need people to state their claims first. The only team I've had my eye on so far is the Utes, Utah Utes, for some reason, we're going out west. And now a word from our sponsor, American Express.
2:25Mitch Ginsburg:Neil, where's the most memorable place you've ever made a business purchase? Business happens everywhere these days, like planes, trains, or even during a friend's really long wedding ceremony.
2:35Molly Gibbons:Well, you should know the American Express Business Platinum Card can reward your business journey.
2:40Mitch Ginsburg:You can earn 5X membership rewards points on flights and prepaid hotels booked through amextravel.com and 2x points on eligible purchases in key business categories, as well as on eligible purchases of$5 ,000 or more. Terms and cap apply.
2:54Molly Gibbons:So you can earn points on your business purchases you're already making and redeem them for wherever your journey takes you.
3:00Mitch Ginsburg:Learn more at go.amex slash morningbrew and find out your welcome offer, which could be as high as 300 ,000 membership rewards points. That's go.amex slash morningbrew. Offer and benefit terms apply.
3:15Molly Gibbons:Two years ago, Elon Musk unveiled the first ever CyberCab on a Hollywood studio lot. Yesterday in Austin, Texas, Musk promised to release a storm of them to the world. The reality was more like a sprinkle than a deluge. The glitzy event to celebrate the official commercial launch of the CyberCab was closed to the public. Attendees mostly consisted of Tesla influencers, and Elon himself couldn't be bothered to show up. But it was the first chapter in one of Elon Musk's oldest dreams, a dream he's bet the company's entire future on. In 2024, Musk promised to go, quote, balls to the wall for autonomy, a move he called blindingly obvious.
3:54Molly Gibbons:How to the walls were his balls? Well, the Cyber Cab is designed to be a two-seat car that has no pedals, no steering wheel, no side mirrors, and of course, no driver. Elon has promised to mass produce the car, putting a fleet in every city and remaking urban transportation as we know it. But so far, its robo taxi service has mainly been operating in Austin since June of last year using modified Model Ys. And it's gone well for the most part with only a few minor incidents to speak of. But concerningly, after the hype of last summer, the number of paid miles actually being driven by the network is declining.
4:29Molly Gibbons:Which brings us back to yesterday's event. It was really a handing of the torch from those modified Model Ys to the Cyber Cab, which has a more advanced version of Tesla's full self-driving technology and is designed and built for maximally efficient autonomous operation, according to a Musk tweet. Neil, many analysts have pointed to this as a fork in the road moment for Tesla, where it finally shows it's more than just an EV company and justifies its gaudy valuation, which is more than the next 59 automakers combined. Was this impressive enough?
4:59Mitch Ginsburg:Well, we'll see. It's got a lot of catching up to do. Currently, Tesla has just over 200 unsupervised robo-taxis in a cluster of cities in Texas and Florida. Most of Tesla's robo-taxi, and I'm putting those in scare quotes, network has a human safety driver in the front seat. Compare that to Waymo, which is the leader in this space. They have more than 4 ,000 unsupervised robo-taxis, no one in the front seat, no driver, in 14 cities. I'm just so fascinated to watch this. It's a real clash of the titans and two ways of going about autonomy, because from the very beginning, Elon Musk has talked down about LiDAR, which is what the rest of the industry uses.
5:43Mitch Ginsburg:That's pulsed laser light that measures distances, and you build 3D maps. So Waymo and a bunch of the other companies working on autonomy have used LiDAR. This will be a real test of Tesla's approach, Elon Musk's approach. He's always done things his own way and says that light are way too expensive. If you've seen a Waymo, it has all these bells and whistles around. The cyber car is much more sleek because it just used cameras and an AI neural net to get it around. That's one of the big things that we'll be watching to see whether Elon Musk's unorthodox way of approaching autonomy will work out.
6:15Molly Gibbons:Not only is it the technology under the hood, just the interior of the cabin looks entirely foreign because Elon Musk describes it as a lounge on wheels. There is no steering wheel. It looks bizarre. You get in and there's just two chairs and a big screen. The fact that he made this bet is the business biggest risk that Tesla has made because he made the bet before the rules have actually caught up. U.S. auto safety regulators have proposed changing some standards to eliminate regulatory barriers for fully autonomous vehicles, but none of those changes have been finalized yet. You can't really bring a car onto the road that doesn't have any of the things that the entire industry has built the safety standards upon.
6:55Molly Gibbons:So that is one big risk. The way they think they'll get around it is another self-driving company, Zoox, ultimately received an exemption from federal safety standards that allowed it to deploy its commercial vehicles. vehicles. Tesla is hoping for something similar, though it doesn't have that yet. So not only is there a differing of approaches when it comes to the LiDAR, the computer bits of it all, but there's also a differing of approaches when it comes to how the cars themselves were designed.
7:21Mitch Ginsburg:All right. So Tesla's entire future hangs on this. Elon Musk's fortune hangs on whether they can roll out the cyber car in a mass capacity in the next few years. At least on Polymarket, People are not so bullish on this happening imminently. The question, will Tesla sell a CyberCab for$30 ,000 or less in 2026, is 15 % on Polymarket. Currently, CyberCabs are not for sale to the public. Moving on, NVIDIA isn't content being the lord of the chip makers. Now it wants dominion over the entire AI kingdom. To further that quest, the world's most valuable company agreed to pay$12.9 billion to buy Hugging Face, a library of more than 3 million open source AI models.
8:05Mitch Ginsburg:The move, which has been rumored since last week, cements NVIDIA's ambition to expand and control the entire AI ecosystem. Hugging Face is more than just an AI library. It's a collaborative hub where engineers and machine learning experts work together on AI models, data sets, and applications. Just 10 years old and based in New York, Hugging Face was most recently valued at$4.5 billion in 2023, so it's had a pretty major glow-up in recent years. That's gone with some growing pains, however. If you feel like you've heard the name Hugging Face before, it's because this was the same company that rogue OpenAI agents broke into in that hack herd around the world earlier this summer.
8:44Mitch Ginsburg:But instead of going into a shell, Hugging Face used the incident as an opportunity to launch a promotional blitz touting open-source models, which has been a key point of contention as Chinese open models become more popular. And it's on this open source question where Hugging Face has found an ally in NVIDIA, which has also gone to bat for open source AI. Toby, this seems like a match made in bot heaven.
9:06Molly Gibbons:Hugging Face is a very cool company to me, not just because it has a funny name that's named after the Hugging Face emoji. Go back a decade ago, three French entrepreneurs had this idea for an AI companion app. I found their original product hunt listing. Product Hunt is this site where you launch your tech projects. And they were described as the, oh my gosh, how do you say Tamagotchi? Tamagotchi?
9:31Mitch Ginsburg:Tamagotchi.
9:32Molly Gibbons:Tamagotchi. The Tamagotchi powered by artificial intelligence. One of the founder's descriptions was that it was an artificial intelligence whose goal is not to be useful or accurate, but to be fun and emotional. That was the original vision for this. Obviously, that failed to catch on. But while building it, they ended up creating their own natural language processing tools that led them to the much bigger opportunity of making AI technology easier for developers to access and to use. And now it's the hugging face that we know of today. Clearly one person saw something in them in the early days though.
10:06Molly Gibbons:And that person is Kevin Durant. KD put around$250 ,000 very early into this company. And that stake has now likely grown to more than$60 million. I found his original tweet after he invested. This was back on March 9th, 2017. He goes, excited for the new release of hashtag hugging face, proud investor, and then put a URL to the site there. So KD has made$500 million on the basketball court, but he made an extra$60 million by investing in this company.
10:37Mitch Ginsburg:A 24 ,000 % return. Not bad. Not bad. Let's talk about NVIDIA, why it's doing this. First of all, it's just been on this insane spending spree. It's spending hundreds of billions of dollars backstopping data centers and all kinds of AI deals because it finds itself at the center of the AI universe. And what it wants to do, as in the real universe, is make it expand because they know that they are the building blocks of everything that AI runs on, especially open source AI. So if they can finance more deals and get more AI models out into the world that run on its systems, then they just make more money.
11:12Mitch Ginsburg:And of course, you're thinking 13 point. What is it? 12.9 billion dollars. That's kind of a lot of money. But I mean, NVIDIA makes so much money. They made 60 billion dollars in profits in their recent quarter. They have nearly 200 billion dollars in assets. So they are clearly on the offensive. A couple of years ago, we just knew them as this really fast growing chip maker. They made the accelerators that all these all these models run on. Now they just want to be the sun in the entire AI galaxy.
11:39Molly Gibbons:I'm glad that you almost said$13 billion because the acquisition price is very specifically$12 ,930 ,300 ,000. That is a specific number. And we know that because one of the co-founders of Hugging Face tweeted out essentially, hey, there's some hidden references in that acquisition price, one relating to us and one relating to NVIDIA. it's actually pretty easy to find the easter egg that references hugging face because the number 129303 is the decimal representation of the unicode point that represents the hugging face emoji i said that was obvious it's obvious to the people that operate in these circles the nvidia one was a little harder to parse through some commenters spotted the 93 combination that's in reference to Nvidia's founding year, 1993.
12:30Molly Gibbons:And then other people went even further. They broke it down into 12, 93, and 03. The 12, he says, referenced Nvidia's$12 IPO price, which, by the way, crazy that that's what it debuted at. And then 03 pointed to Nvidia's three founders, Jensen Huang, amongst other people. So that was the deep dive into this acquisition price. I feel like -
12:55Mitch Ginsburg:It's a little more creative than just going 69 and 420.
12:59Molly Gibbons:I also feel like you feel like acquisition prices should be, you know, based in facts, based in numbers, revenue, whatnot. Nope. They just wanted Easter eggs that referenced their two companies in there.
13:09Mitch Ginsburg:I love nerds. OK, welcome to Stock of the Week, Dog of the Week, where we pick one stock that sings like Kelly Clarkson and another that just can't hit those golden high notes. I won the pre-show triathlon, so I get to go first. And my stock of the week is all the companies trying to fix that fledgling bald spot appearing on your skull. Stocks of drug makers attempting to treat baldness have gone nuclear this year as investors set their sights on the second coming of the weight loss revolution just for hair loss. According to Bloomberg, shares of Varidermics, which trades under the ticker M-A-N-E or Maine, have jumped almost 500 percent since it went public in February.
13:45Mitch Ginsburg:Meanwhile, another company working on this problem, Absci, has more than doubled. An estimated 50 million men and 30 million women are impacted by pattern hair loss in the U.S. However, no new drugs have been approved in almost three decades. Investors view potential new treatments like the ones being cooked up by these drug makers as a goldmine reminiscent of the boom in GLP-1 weight loss drugs, Bloomberg reported. Because right now, if you're going bald, your options are limited. You could go the minoxidil, better known as Rogaine, or finasteride, branded as Propecia, but both have considerable side effects.
14:19Mitch Ginsburg:If Veridermix or Abcci or another major player in the space, Cosmo, can add a compelling new entrant, then we might be looking at the next big blockbuster consumer drug. Because speaking from experience, this is a massive market.
14:32Molly Gibbons:Let's dive into these three companies to watch and their unique approaches to hair loss. Cosmo wants to block the hormone at the follicle level. level. They are developing, God, this is a tough story for me because there's a lot of really long medical words, but Clascoteron. And they do think that it can treat male pattern baldness by going after the hormone directly that causes hair loss. Those treatments are still likely a year away from US selves. Then you go to Vera Dermix wants to turn minoxidil into a pill form. They are uniquely going after both male pattern and female pattern hair loss if they are approved by the FDA, that would be the first pill for female pattern hair loss in the US.
15:17Molly Gibbons:And then Absi, they are going crazy. They have an AI designed shot. So it's actually most akin to the GLP-1 shots where it's a injectable treatment for pattern hair loss. So those are kind of the three biggest names right now, three very different approaches. But again, the pie is so big. The prize is so great that they are going all out for this.
15:37Mitch Ginsburg:And analysts are just so bullish on this because it just affects so many people. I mean, that's 80 million people collectively in the United States. And the demand is there because, according to Gil Blum, who's an analyst at Needham, said people will fly all the way to Turkey to have some hair moved around on their head. Can you imagine if you could do that without getting a hair transplant? The big difference that you need to point out with the obesity situation and the hair loss situation, going bald, not necessarily a health crisis. GLP ones have been mostly covered by insurance. There is probably no chance that your hair loss treatment will be covered by insurance.
16:17Mitch Ginsburg:So it's going to be an out-of-pocket expense still. And I just think that, you know, if these treatments come down the pipe, we haven't had one, like I said, in decades, then people are just going to go crazy for it.
Read the full transcript
16:27Molly Gibbons:All right, we're going to take a quick break and come back with our dog-a-leek right after this.
16:33Mitch Ginsburg:Toby, shoot. You want me to leave? No, I want you to talk about shoes from Ultra Running. They're designed to give you room for your toes for comfort, balance, and strength.
16:42Molly Gibbons:Ultra has more room for your toes so they can spread out and your feet can stay in a natural position.
16:47Mitch Ginsburg:Ultra does actually make shoes shaped like feet. What a concept.
16:51Molly Gibbons:Use promo code MORNINGBREW10 for 10 % off your first pair of Ultra Running shoes at ultrarunning.com slash morningbrew. That's A-L-T-R-A running.com slash morningbrew. Every year during Black Friday and Cyber Monday, e-commerce stores welcome a wave of first-time buyers.
17:11Mitch Ginsburg:But how do you keep those first-timers coming back all year long?
17:15Molly Gibbons:WooCommerce brought together marketing leaders from Klaviyo, Sephora, and Fanatics to answer that question. In a recent webinar, they discuss how to build loyal customer relationships during the upcoming holiday season.
17:27Mitch Ginsburg:They also share why trust matters more than discounts, how first-party data powers meaningful interactions, and more.
17:32Molly Gibbons:You can watch the on-demand webinar and download the free modern customer marketing playbook at woocommerce.com slash loyalty. That's woocommerce.com slash loyalty. When demand slowed for HydroJug, Amazon Ads rising star Hayden Wadsworth pivoted. When our bank account hit near zero, my brother Jake and I had one last shot to save HydroJug. So we engineered the Traveler, a leak-proof, cup holder-friendly Tumblr. Amazon Ads enables a business to be able to expand their product shelf because of the visibility and the reach you can get. Each week, our new-to-brand customers make up about 95 % of all of our sales.
18:11Mitch Ginsburg:Watch HydroJug's story at advertising.amazon.com slash rising-stars.
18:17Molly Gibbons:My dog of the week is Burning Man, which is seeing its attendees get older with no Gen Z reinforcements in sight. The big festival in the Nevada desert where burners gather to revel in a week-long rave slash art show is seeing its age inch up. There are more burners in their 50s these days than in their 20s, according to a census organized every year by attendees. The event reached peak popularity with the millennial generation in the late 2010s, and it seems like it's still the most popular with the millennial generation as they age into their 40s. Just 10 % of those surveyed last year were in their 20s, a steep decline compared to the more than 30 % back in 2015.
18:57Molly Gibbons:Part of the reason it's turned into burning older, man, is cash. More than a quarter of respondents said that the cost of attendance was their largest obstacle, while 16 % said getting time off from work or school was tough as well. Tickets will now run you$550 plus a$165 vehicle pass, plus factor in gear, food, and water. And Burning Man can feel like lighting money on fire. Bill, just in general, it feels like Burning Man has lost a bit of its luster.
19:27Mitch Ginsburg:Toby, you did a good job, but I think the New York Post might have put it a little more colorfully, which is their headline on this was, Burning Man has become a wrinkled sausage fest of aging millennial men, data shows. I want to focus on that data shows thing first because the Burning Man people keep incredible records. Amazing. Right? Like the census is so sophisticated. It doesn't just have age and stuff like that, but it has income and religious breakdown and just like very detailed to see who is going to Burning Man. It's pretty fascinating. You talked about the age of people getting older.
20:01Mitch Ginsburg:And with that, people just have more money. one of the things that stood out to me is that BlackRock City, which is this temporary city where Burning Man takes place, is in fact the world's—the country's richest city at this moment in time. The average personal income of people there is more than$123 ,000. Previous first place, like in the real world, when Burning Man is not happening, the top richest city or metro area is San Jose at a median income of just over$80 ,000. So right now, Black Rock City, richest city in the country.
20:38Molly Gibbons:So it is Burning Man. That's the name. But it's also descriptive of who goes there because men have always historically outnumbered women and the trend is still holding up. Males make up 56 % of burners. So the proper name is probably Burning Rich Man because you are right. Half of the festival goers make over$100 ,000 per year. Actually, if you flatten that out and adjust it for inflation, it's not as steep of a curve as you would think. It used to be semi-rich people. Now it is very rich people going. But still, in general, this has always been a wealthy collection of people. A lot of attendees, though, say that the younger generation just isn't cut out for this.
21:22Molly Gibbons:Again, reading that New York Post article, they talked to Adrielle Knight. She's 41. She attended back in 2023 when a bunch of rainstorms hit Burning Man. And she recalled one influencer saying this is not like Coachella at all. And then she went on to say maybe millennials and Gen Xers have a higher tolerance for discomfort. So there is definitely some generational tension right now going on at Burning Man because maybe they're just not cut out for the rough life out in the in the Nevada desert.
21:51Mitch Ginsburg:Yeah. And you're not the only one saying maybe Burning Man isn't exactly what it used to be. A co-founder of Burning Man back in the early 90s. John Law, he published this op-ed in the San Francisco Standard saying that Burning Man was, quote, barely recognizable from what they created a couple decades ago. He said, it is a carnival, a fabulous Disneyland for the well-heeled, all the while presenting itself as a serious artistic enterprise grounded in philosophical principles. So that is the Burning Man story. It's still going on. And if you're there, you're probably not listening to this. So I guess you can catch up on all your MBD episodes.
22:29Mitch Ginsburg:I think I'm down to try pretty much everything, but I just don't really have any particular interest. You're not going out for it now. Or I don't have enough money. All right, let's sprint to the finish with some final headlines. America's most famous feminist, Gloria Steinem, died at 92 at her home in New York City on Wednesday. For decades, Steinem was the symbol of the women's movement, pushing for equality as a journalist, activist, organizer, editor, and aviator sunglasses influencer. She was everything, everywhere, all at once. a co-founder of Miss Magazine, the first magazine to be owned and run entirely by women, a speaker who rallied audiences all over the globe, an author of almost a dozen nonfiction books, and at her core, a listener who empowered others to make themselves heard.
23:09Mitch Ginsburg:In her later years, as digital communications take over, Steinem was a big promoter of gathering in real life. She invited hundreds of people into her home for talking circles and once told the Associated Press, You can't do it on the phone or on the web. You have to be there with all five senses. It should be obvious that people can't empathize with each other unless we're in the same room.
23:30Molly Gibbons:A great quote and just a very quotable person in general on her work. She said, people ask me if I'm passing the torch. I always explain that. No, I'm keeping my torch. Thank you very much. And I'm using it to light the torches of others. I also a very famous quote that's often attributed to Gloria Steinem is, oh, women need men like fish need a bicycle. She didn't actually say it. It was actually written by the Australian writer Irina Dunn. And Steinem often had to correct people about that, but it just kind of fit into her ethos a little bit. And then finally, her her quote on the success of Miss Magazine, which she launched back in 1972.
24:10Molly Gibbons:to. It's a result of letting women tell the truth to each other and not pretending that we're all white, skinny, beautiful, and that we're only interested in 101 different ways to cook a hamburger, being superwoman or whatever. So it kind of sums her up as a person. But yes, an inspiring life. Her final memoir, An Unexpected Life, is due out later this month. Moving on, if your co-worker's output suspiciously went to zero yesterday morning, It's because three major AI models and Grok all suffered overlapping outages. Down Detector showed OpenAI, Anthropic, Google, and XAI all had spiking problems around 10 to 1130 a.m.
24:49Molly Gibbons:The weird thing was that the companies that run the plumbing of the internet, like Amazon Web Services, Azure, or Cloudflare, showed no issues on their end. And while AI models go down occasionally, it's gotten pretty rare these days. According to Ars Technica, Claude reports 99.4 % uptime over the last 90 days, while OpenAI reports 99.63 % uptime for ChatGPT. To see them all go down at the same time for unexplained reasons, it feels like some shared third-party provider had to be involved, and yet no company cited an external source, Neil.
25:23Mitch Ginsburg:You know, Toby, so you were you were slacking and emailing up a storm in the morning and then all of a sudden around 10 o 'clock hits and then you go kind of silent. I don't hear from you. You're still there in the office. I'm just wondering what happened to your productivity. Did something happen?
25:37Molly Gibbons:It's better than people who said, like, suddenly my girlfriend or boyfriend who I've never met stopped texting me. That would be a worse outcome if LLMs go down and suddenly your girlfriend goes silent.
25:49Mitch Ginsburg:But yes, a bit bizarre that we don't really know exactly what happened here because it appeared to be simultaneous. The Rock XAI said there was an outage at their Memphis Compute Center. Anthropic said it was an infrastructure issue, open AI, a routing issue. But usually you can identify a source when all these AI things go down or just any tech platform in general. But yeah, Toby, not doing a lot of work yesterday. I wonder why. Okay, you can just start a mac and cheese brand during the pandemic and sell it to the largest pasta company in the world. Goodles did it. The upstart mac and cheese maker agreed to be acquired by Barilla, the Italian pasta giant, for an undisclosed amount.
26:27Mitch Ginsburg:Back in a 2023 funding round, Goodles was valued at$88 million. It's been a stunning rise. First introduced in 2021, Goodles offered a healthy-for-you mac and cheese with protein and fiber, then branched out into other pasta noodles. And people Goodles it up. The brand's share of U.S. spending of shelf-stable mac and cheese went from 0.8 % three years ago to 7.8 % this June. Toby, do you Google?
26:52Molly Gibbons:What do you think about their tagline when they launched, noodles, gooder? That's Googles right there. So that one might make you roll your eyes, but I have sampled their wares. I'm a bit of a box mac and cheese, shelf-stable mac and cheese connoisseur. And I would put them below Kraft Still, but above Velveeta. I don't know if people are going to argue or agree with me on that, but kind of their thing is that they have more upscale flavors. It's not just mac and cheese. They also have fruffle infused. They have a lot of different kind of noodle shapes and flavor profile. So yeah, it's kind of one of those things.
27:31Molly Gibbons:If you feel like treating yourself when it comes to box mac and cheese, that's where Goodles comes in. And clearly it's doing well because it's taking market share from the big boys.
27:40Mitch Ginsburg:Isn't that the dream, though? You just like make mac and cheese and then sell it to Barilla for probably over 100 million dollars. I mean, that is really what that's why we're all here.
27:50Molly Gibbons:They call the protein wave. That was like the smart part is that they were even before it's become just the the biggest nutrition trend of the, you know, the last couple of years. 2021 was early to that wave a little bit, and they clearly picked the right one to ride.
28:04Mitch Ginsburg:I love mac and cheese. Okay, that is all the time we have. Thanks for starting your morning with us and have a wonderful long weekend. To share your thoughts on the episode or anything else, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at mbdailyshow. Let's roll the credits. Emily Milliron is our supervising producer. Raymond Liu is our senior producer. Our producer is Olivia Graham, and our associate producer is Olivia Lake. Technical direction by Nina Miller. Hair and makeup apparently thought it was a four-day weekend. Devin Emery is our president, and our show is a production of Morning Brew.
28:35Mitch Ginsburg:Great show, Daniel. I wish you all well.
29:05Mitch Ginsburg:Their approach brings protection and growth together, helping clients build confidence through every stage of life.
29:10Molly Gibbons:To learn more, head to newyorklife.com slash protection dash powered dash growth. That's newyorklife.com slash protection dash powered dash growth.
From the publisher
#926: Tesla teases the long-awaited Cybercab and is ready to share more details. Nvidia acquires AI startup Hugging Face in a massive deal valued at $13B. Drugmakers are now shifting to a new spot that promises much growth…baldness. Burning Man is underway but…is it still the free-spirited event it once was? Finally, the iconic feminist icon Gloria Steinem passes away at 92.
Learn more at https://go.amex/morningbrew
If you’re in NYC, come to our run club on 9/16: https://www.morningbrew.com/runclub
Come to our trivia night! https://mbdtrivianight-september2026.splashthat.com/
Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app.
Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note
Learn more about your ad choices. Visit megaphone.fm/adchoices




