In short
Morning Brew Daily Podcast Episode 805 Notes
Episode Overview
- Title: Travelers Face Hours-Long TSA Delays & BTS Makes a Comeback
- Hosts: Neal Freyman and Toby Howell
- Date: March 23, 2023
- Description: Discusses TSA issues, the economic impact of the war in Iran, the appeal of electric vehicles (EVs), AI advancements in ranching, winners of the weekend, and a look at the upcoming week.
Key Discussions
- TSA Delays and Government Response
- Overview of TSA Issues:
- Reports of hours-long security delays at airports due to TSA agents not showing up for work amid a partial government shutdown.
- The situation exacerbated by financial strain on TSA employees, leading to calls for help from Trump, deploying ICE officers to assist at 14 airports.
- Controversy:
- U.S. federal employee union criticized the move, stating ICE agents lack the necessary training to handle security tasks effectively.
- Concerns that without a funding resolution, TSA agents would continue leaving their jobs, worsening the situation.
- Upcoming Critical Dates:
- March 27: Date by which TSA agents will miss their second paycheck if no agreement is reached, potentially leading to further staffing shortages.
- Economic Fallout from the War in Iran
- Impact on Global Markets:
- Analysis of how the conflict is threatening key industries by disrupting oil supply and increasing prices.
- Significant rise in jet fuel prices leading United Airlines to cut capacity.
- Long-Term Consequences:
- Experts warn of lasting economic impacts if the situation escalates, with potential repercussions for multiple sectors, including energy and technology.
- Shift Towards Electric Vehicles:
- Rising gas and diesel prices have prompted a surge in demand for EVs, with specific references to increased interest in companies like BYD and Vinfast.
- AI Innovations in Ranching
- Halter’s AI Collars:
- Introduction of AI-enabled collars for cattle management, allowing ranchers to create virtual fences and monitor cow health.
- Promising results in efficiency and cost savings for ranchers.
- Cargill’s AI Integration:
- Use of AI in beef processing to enhance yield, demonstrating AI's impact across industries beyond traditional applications.
- Winners of the Weekend
- Tesla Semi Trucks:
- Positive feedback from truckers regarding Tesla's electric semi, suggesting a shift in preferences due to rising diesel prices.
- BTS Comeback:
- BTS makes a major return with a new album and a global tour, demonstrating their lasting popularity despite a hiatus for military service.
- Looking Ahead
- Upcoming Events:
- Excitement for March Madness continuing with Sweet 16 and Elite Eight matchups.
- Major League Baseball’s regular season starts with the introduction of robot umpires.
- Cultural Highlights:
- The 20th anniversary of *Hannah Montana*, with special programming on Disney+.
Key Takeaways
- The ongoing situation with TSA delays highlights the broader implications of government funding and workforce stability in critical sectors.
- The economic effects of international conflicts can have far-reaching impacts on various industries, emphasizing the interconnected nature of global markets.
- Innovations in AI are reshaping traditional industries, such as ranching, showcasing the potential for technology to enhance efficiency and productivity.
- The entertainment industry's dynamics continue to evolve, as evidenced by the success of both established and returning artists like BTS, illustrating the changing landscape of music consumption.
Conclusion This episode of Morning Brew Daily provides an insightful look at pressing issues affecting business and economics today, blending humor and information to engage listeners effectively. Be sure to tune in for more discussions on current events and trends.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMarch Madness Bracket Update
0:51 to 1:39
Update on the Men's and Women's March Madness brackets and stats.
“Last night, the final perfect bracket for Men's March Madness took the inevitable L after going 43-0 to start the competition.”
TSA Delays and ICE Deployment
2:47 to 4:55
Discussion on TSA delays due to government shutdown and ICE's controversial role.
“An Air Canada plane that had just landed from Montreal collided with a fire truck on a runway at LGA, killing the pilot and co-pilot and injuring two people who were in the truck.”
Iran War's Economic Impact
5:21 to 6:01
Exploration of how the war in Iran affects global markets and energy prices.
“Meanwhile, Elon Musk jumped into the fray on Saturday.”
Electric Vehicle Demand Surge
6:01 to 11:39
Examination of how the energy crisis is increasing demand for electric vehicles.
“Yes, oil is being disrupted, causing gas prices to skyrocket, but also impacted are key raw materials like sulfur, helium and petrochemicals.”
AI Innovations in Ranching
11:39 to 14:01
Insights into how AI is transforming ranching and beef processing.
“And it feels like the market finally woke up to this fact.”
Innovative Uses of AI in Ranching and Meat Processing
14:01 to 16:04
Explore how AI technology is transforming the ranching and meat processing industries.
“Meanwhile, farming, yes, there is a fear maybe that it'll take over some jobs, but that's not the problem in the ranching industry right now.”
Winners of the Weekend: Tesla and BTS
18:03 to 22:00
A discussion on Tesla's semi truck developments and BTS's comeback tour.
“It's winners of the weekend time, the segment where we pick two stories that had a better weekend than sports fans from Iowa.”
BTS's Comeback: Concert and Album Release
22:00 to 24:41
Analysis of BTS's comeback concert logistics and album performance.
“The K-pop supergroup made their big comeback after years on hiatus, launching a global tour that could rival Taylor Swift's eras.”
The Impact of BTS on Global Pop Culture
24:41 to 27:58
Exploration of BTS's influence and commercial success in the music industry.
“So in addition to paying hundreds of dollars for the concert ticket, a lot of people would pay$64 for this synced up glow stick.”
Transcript
Automatic transcript. May contain errors.0:00Toby Maloney:Kayak gets my flight, hotel, and rental car right, so I can tune out travel advice that's just plain wrong. Bro, Skycoin. Way better than points. Never fly during a Scorpio full moon. Just tell the manager you'll sue. Instant room upgrade. Stop taking bad travel advice. Start comparing hundreds of sites with Kayak and get your trip right. Kayak. Got that right.
0:29Toby Maloney:Good morning, Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, to help out with long airport lines, Trump is sending in ice. Then, the war in Iran is making electric vehicles a lot more attractive.
0:42Neal Freyman:It's Monday, March 23rd. Let's ride.
0:50Toby Maloney:And then, there were none. Last night, the final perfect bracket for Men's March Madness took the inevitable L after going 43-0 to start the competition. It was a great run, even a historic one. ESPN said it was the longest ever undefeated streak to start the event. On the women's side, we're still on perfect bracket watch. 166 have no blemishes as the second round wraps up today. Toby, you didn't go 43-0, did you?
1:16Neal Freyman:Well, Virginia screwed me. I would have been 44-0. No, it wasn't me, unfortunately. I do want to give a shout out to the leader of our men's bracket pool right now. His name in our pool, the Morning Brew Daily ESPN bracket pool, is the real Neil Freiman, which is not actually Neil. I'm sitting in a solid 106th place. Neil, you forgot to hit enter on your bracket. So well done there. No, I'm first. Yeah, there you go. The real Neil Freiman. But in the women's, I'm in sixth place. Our women's bracket is being led by Sean Frommock. So well done to both of you. A lot of basketball left to play, but I want to leave everyone with one advanced stat nugget to help you pick the remaining games.
1:54Neal Freyman:Head coaches wearing suits are 11 and 8 so far in the tournament. So pick someone dressed for success. And now a word from our sponsor, LinkedIn Ads. Quick, what does ROAS mean? Return on armchair spend. What would be the return on that? A lifetime of comfort, maybe. It's return on ad spend in LinkedIn ads generates the highest B2B, that's business to business, ROAS of all online ad networks.
2:20Toby Maloney:They also have a network of over one billion professionals and 130 million decision makers.
2:25Neal Freyman:You can target your buyers by job title, industry, company, role, seniority, skills, company revenue, so you can stop wasting budget on the wrong audience.
2:33Toby Maloney:Spend$250 on your first campaign on LinkedIn ads and get a free$250 credit for the next one. Just go to linkedin.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions may apply. Let's begin at New York's LaGuardia Airport, where tragedy struck overnight. An Air Canada plane that had just landed from Montreal collided with a fire truck on a runway at LGA, killing the pilot and co-pilot and injuring two people who were in the truck. No major injuries were reported among the 72 passengers, according to CNN, and the airport will remain closed until 2 p.m. Monday. This is a developing story, so we don't know many details yet, but the collision comes at a time when air travelers all over the country are dealing with security line chaos due to the partial government shutdown.
3:19Toby Maloney:TSA agents who aren't being paid have been increasingly not showing up to work because they have to take on other jobs to pay the bills, leading to hours-long security lines that sometimes extend outside of airport terminal buildings. In a controversial effort to help move the lines along, yesterday the Trump administration said it would be deploying ICE officers to 14 U.S. airports starting today. The idea is to have the ICE agents conduct tasks that free up TSA workers to focus on getting passengers through security checkpoints.
3:46Neal Freyman:Yeah, right. As of right now, it looks like Atlanta is going to be the first place where ICE agents are going to be deployed to help with things like crowd management. But America's largest federal employee union says ICE agents are unqualified to replace TSA agents. They said in a statement, TSA officers spend months learning to detect explosives, weapons and threats specifically designed to evade detection at checkpoints. Sales that require specialized instruction. That's been the general, you know, pushback here to deploying ICE agents. They are not trained for the situation into which they are entering, which, you know, could make it worse in some scenarios.
4:20Toby Maloney:Yeah, a lot of TSA agents that were interviewed by major outlets said this is a distraction. What we really need to happen is a funding deal to get TSA workers paid. The big date to know is March 27th. That is Friday. That is the date that TSA agents will miss their second full paycheck. They missed the first one on March 13th. And people in the industry say that if TSA workers don't get paid for it for the second time, they'll be going without a month without pay. And at this point, they will just leave to take other jobs. And the long security lines that you're seeing all over social media will only get worse.
4:54Neal Freyman:Well, the other thing to note about March 27th is that's when Congress has a scheduled two-week recess. So if Congress leaves and there's no deal in place, that is when you start stretching on more than a month without a paycheck. Senate Majority Leader John Thune said he would cancel the coming Senate recess if the two sides cannot reach a deal. So I guess that is something that is looking positive. But right now, the two sides still seem pretty far apart.
5:21Toby Maloney:Meanwhile, Elon Musk jumped into the fray on Saturday. He posted on X that he would pay to TSA workers salaries, which would be, you know, a rounding error for his overall net worth. It's very unclear how this would happen or what mechanism by which Elon Musk would pay for these salaries. But he did sort of point out, and it shows how this is very top of mind for people, that Elon Musk is looking at, you know, he never has to fly through an airport terminal, but he's looking at what's going on and saying, I want to help.
5:49Neal Freyman:Yeah, it would be$40 million a week to cover the entire officer salaries of the TSA, which, you know, sounds like a lot. But again, Elon's net worth, I checked as of this morning,$850 billion.
5:59Toby Maloney:So, yes, he could afford it. Moving on, the war in Iran is spiraling into a global economic crisis that experts say markets and politicians are vastly underestimating. The closure of the Strait of Hormuz, the most important shipping choke point in the world, combined with heavy damage to energy infrastructure in the Middle East, has upended daily life for hundreds of millions halfway across Earth and threatens to become much worse before it gets better. Yes, oil is being disrupted, causing gas prices to skyrocket, but also impacted are key raw materials like sulfur, helium and petrochemicals. And so a swath of industries are at risk of becoming collateral damage from farming to chip making to pharmaceuticals to aviation.
6:36Toby Maloney:On Friday, United Airlines delivered the oh snap moment that brought to mind March 2020. In a memo to employees, CEO Scott Kirby said that the airline is cutting five percentage points off this year's capacity in response to a surge in jet fuel prices, which have more than doubled since the war began. Kirby said United is preparing for a scenario in which oil rises up to$175 a barrel and stays above$100 through the end of 2027. Should that happen, United's annual fuel bill would come to$11 billion, which is more than double United's profits in its best year ever. But these are the kinds of business decisions that need to be made when you're facing what the head of the International Energy Agency called the greatest threat to global energy in history.
7:18Toby Maloney:At least 39 oil refineries, natural gas fields and other energy sites across nine countries have been hit during the war so far. Damage that could take years to repair. Even if the war were to end today, experts say it's going to leave a lasting imprint on the world economy and it's not going to end today. Maybe it'll only escalate. On Saturday, Trump gave Iran a 48 hour ultimatum to reopen the strait or else the U.S. would destroy Iran's power plants. Iran replied it would retaliate with more strikes on key infrastructure sites in the region. Toby, the thing I keep seeing over and over from insiders is no one is internalizing how bad this could get.
7:54Neal Freyman:Yeah. In the midst of all of that, the U.S. is easing its own sanctions on Iran because right now they're doing the math and they say they actually want to cool oil prices more so than they want a regime change at this point. Treasury Secretary Scott Pesant said on Friday that the easing of sanctions would only be temporary and narrowly tailored. But these are sanctions, you know, dating back to the 80s at this point. But what they want to do is bring more oil onto the market. The aim is to bring approximately 140 million barrels of oil to global markets. The issue is, is that that translates to around 14 billion dollars in revenue for Tehran.
8:29Neal Freyman:So a lot of people have criticized this move, saying the U.S. is essentially funding a war against itself right now because, you know, the energy crisis has gotten so bad.
8:38Toby Maloney:Yeah. Richard Haass, who's the longtime president of the Council of Foreign Relations, talked about the easing of sanctions. He said the oil the U.S. is allowing Iran to sell is too small to stabilize energy markets, but it is large enough to help Iran fight the war and raise its price for ending it. He called it misguided. You know, all the ripple effects of this war are echoing across the world, specifically in Southeast Asia and East Asia. Eighty percent of the crude passing through the strait ends up in the Pacific. And what you're seeing there is EV dealerships are being absolutely overrun.
9:08Toby Maloney:overrun BYD, which is a Chinese electric vehicle company, the biggest in the world. Vinfast is a Vietnamese EV company. Dealers in Hanoi and Manila and in China are saying, we have never seen demand like this for a while because high gas prices are translating to people wanting to switch over to EVs and hybrids.
9:28Neal Freyman:Yeah. In Laos, government agencies are actually slashing EV registration services by 30 % and raising them by the same amount for gas cars. So they're actively trying to disincentivize purchase of gas-powered vehicles amidst this massive energy crunch. Also, we've talked a lot about oil, but there's other natural resources that are under pressure right now. Helium is a big one. Qatar supplies a third of the world's helium. We talked about this last week. Helium is produced at Ras Lafon, the biggest liquefied natural gas processing plant. A byproduct of processing natural gas is finding helium.
10:04Neal Freyman:So helium is very important for not just, you know, your birthday party balloons. It is essential in the chip making and chip fabrication process. You need it to produce, you know, the cutting edge AI chips that are powering much of the world economy right now. It's used to cool wafers. So that is a big choke point. In addition to oil, if helium is very difficult to, you know, produce, you can't produce it. It's a naturally found element. So that's something to just keep in the back of your mind that no viable replacement for this essential part of kind of like lubricating the global economy. Right.
10:37Toby Maloney:I mean, so much of the global economy is occurring right now, or a lot of the growth is occurring in South Korea, which makes the memory chips that make AI possible, as well as Taiwan, where TSMC is the biggest chip making company on earth. And all of those things go into data centers. Data centers are powered by natural gas. Close to 75 % of on-site power for data centers is powered by natural gas. Well, Right now, Qatar, which exports 20 percent of all the world's natural gas, can't do that because their infrastructure is hit and the Strait of Hormuz is closed. So from helium to sulfur, which is used for chip cleaning, it's also integral in the process.
11:16Toby Maloney:Half of global seaborne sulfur comes from the strait. So down the line from all these industries are being impacted by these secondary consequences of closing the Strait of Hormuz, of not getting liquefied natural gas to the places it needs it. and think about what is powering the global economy right now, it's data centers and AI. So if this industry has to halt production or slows down, I mean, a lot of dominoes can fall after that.
11:39Neal Freyman:And it feels like the market finally woke up to this fact. The S &P 500 has fallen for four straight weeks now. Gold has lost about 25 % of its value since hitting a record high. It is the worst four-week trading period for the S &P 500 since April 2025. So it does look like people's eyes have finally been opened that this conflict is stretching on longer than maybe anticipated. Moving on, we talk a lot about AI disrupting white collar work, but it's coming for cowboys jobs too. A startup in New Zealand called Halter is strapping AI-enabled collars onto cattle, which let ranchers create a virtual fence around their herd.
12:16Neal Freyman:It's basically find my iPhone for cows. Farmers can monitor their cows, check health indicators, and even herd them remotely using vibrations and audio cues from their callers. The business pulled in$100 million in revenue last year and attracted the attention of Peter Thiel's Founders Fund, which is leading a round that values halter at over$2 billion. The pasture isn't the only place AI has weaseled its way into the beef supply chain. Cargill, one of the biggest beef processors in the world, is using an AI system called Carvy that uses computer vision to spot tiny flecks of meat left clean to the bone as carcasses move down the line.
12:53Neal Freyman:Early trials show plants are getting up to a half a percent more meat per animal. And at the scale Cargill operates, every fleck matters. It processes around 11 billion pounds of beef a year. That half a percent translates to roughly 55 million extra pounds of meat worth about$200 million annually. Neil, we got cow rhythms making re-enswers far more efficient. Sounds like a horribly boring Yellowstone plot line, but good for business.
13:19Toby Maloney:I don't think it's boring. I thought you were going to say it's coming for black and white collared work. So basically what they're doing is putting a souped up Oura ring on cattle. And it's very cool how this works. So they have this system of smart collars, connectivity towers, a mobile app that lets ranchers make virtual fences. You essentially just draw a line on an iPad and the cow, through the smart collar, it learns that they can't go past that. And they say that this is actually a huge fix for what number one huge cost efficiencies because they don't have to build actual fencing anymore because they have substituted this with virtual fencing.
13:54Toby Maloney:Halter says that physical fencing fencing costs about$20 ,000 per mile to install and maintain. They've already created 11 ,000 miles of virtual fencing so far in the United States, saving an estimated$220 million in fencing costs. Meanwhile, farming, yes, there is a fear maybe that it'll take over some jobs, but that's not the problem in the ranching industry right now. Over half of U.S. ranchers are older than the age of 55, and there's been a huge labor crunch, especially with tighter immigration enforcement. So people are looking at Halter and saying, hey, that's a pretty clever use of AI.
14:26Toby Maloney:Let's put it in cattle.
14:27Neal Freyman:And I love this Cargill story too as well because supervisors can replay clips on a screen to coach colleagues as well to show them where they left literal meat on the bone. Imagine, you know, getting showed an instant replay, a VAR of you, you know, carving a cattle carcass and saying, hey, you're leaving some flecks on the bone here. But especially as the U.S. market is kind of seeing a supply crunch when it comes to beef, every little fleck matters. We've said this a couple of times. U.S. cattle herd has shrunk to its smallest level in 75 years. So there absolutely is a need and a demand for more meat.
15:04Neal Freyman:If you can, you know, scrape a literal flex of meat off the bone, it does lead to massive, you know, savings.
15:10Toby Maloney:Not necessarily a visual I want to have. Halter, back to New Zealand. This guy is a very interesting story. The founder, Craig Pidgett. He is the New Zealand's 2026 Innovator of the Year. New Zealand doesn't have that many unicorns. So whenever some guy creates a unicorn, he is celebrated as a national hero. Very interesting founding story. He grew up on dairy farms with looking at his parents working 100 hours a week as they they moved from far to farm. They were working really hard. They were moving a lot of very labor intensive. So he came up with this idea, raised 100 raised at a one billion dollar valuation last year from Mary Meekers Bond Capital, who actually flew their people from San Francisco to Auckland overnight to say, we need to invest because there was so much demand to invest.
15:55Toby Maloney:And now he's getting some money from Peter Thiel at a$2 billion valuation. So pretty interesting use of AI to put it as big aura rings on cattle.
16:04Neal Freyman:All right, we're going to take a quick break and come back with our winners of the weekend.
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16:43Toby Maloney:This episode is brought to you by Apple. There is nothing like your first Mac. When I got mine, I was heading into freshman year at the University of Maryland. A lot was uncertain that fall, but I knew I had a dependable sidekick for homework, connecting with other students, and devouring blogs about our basketball recruiting class. What about you, Toby?
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17:00Neal Freyman:For me, it was right as my sister started to get recruited to play soccer in college, I was given the very important task of making her a highlight tape, and iMovie was my best friend. She ended up playing at Georgetown, so I'd say it was all worth it. That's how we felt with our first Macs. How will you? Check out the all-new MacBook Neo, an amazing Mac and a surprising price. Find out more at apple.com slash Mac. That's apple.com slash Mac. Today, I got an ad for Goat Feed, and now I'm questioning everything.
17:33Toby Maloney:Is the algorithm telling me to start a farm? That's broken ad targeting, throwing data at a wall, placing budget in the wrong place, and giving the wrong audience an existential crisis in the process.
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18:03Neal Freyman:It's winners of the weekend time, the segment where we pick two stories that had a better weekend than sports fans from Iowa. I won the pre-show game of who can pick 13 of 16 sweet 16 teams correctly so i'm up first and my winner of the weekend is tesla because though it's disinterested in selling cars these days it is interested in selling semis the company plans to deliver between 5 000 and 15 000 semi trucks by year's end this has been a long time coming tesla first announced the all-electric semi nearly a decade ago but then elon got distracted by robots and cybercabs and the project quietly collected dust.
18:39Neal Freyman:But maybe it was worth the wait because truckers who've gotten a chance to test drive it love it. They called out the centered driving position, faster charging, and longer range as positives. Dakota Shearer, a trucker for IMC Logistics, told the Wall Street Journal that he got stuck on a tight bend his first time out in the truck while towing a 40-foot trailer. Normally, that meant hopping out of the cab multiple times to check his position, but the semi's centered driving position eliminated the typical right side blind spot that we all know. Plus, the screen showed everything around him, and he was able to back right out like it never happened.
19:11Neal Freyman:Even if drivers love it, it might be a while before Tesla semis are dominating your road trip truck sightings. Charging infrastructure for long-haul truckers isn't quite robust enough yet, though Tesla promises to open fast charging sites along major freight corridors this summer. Cost could also be an issue. The Journal reports that trucks cost under$300 ,000, about twice as much as a regular diesel truck. Neil, everybody definitely forgot about the Tesla Semi amongst Elon's a million different side projects, but it could be an under-the-radar winner.
19:43Toby Maloney:This is the thing preventing me from backing up a semi-truck, is that I wasn't driving in the center. You had the right-side blind spot, honestly. Besides that, I could absolutely do it. No, there's a lot to recommend this particular truck. First of all, is the charging times. It can charge four times faster than other battery electric vehicles. It can reach a 60 % charge in 30 minutes. I know that seems like a long time, but this is a pretty big vehicle. And it's slower than filling a tank with diesel, but it's pretty good for an EV, an EV truck. It also has a longer range than existing battery electric trucks on the market from like Volvo and Nikola.
20:18Toby Maloney:They have ranges of about 225 miles. One of the semi models can travel 500 miles on a single charge. And that's really key for truckers, especially in Long Beach, because that's where that's really the hub of EV trucking is Long Beach, which is the biggest port in the United States. They want to be able to go to the Inland Empire. They want to go to Vegas on a single round trip. They can't do it with the other battery electric vehicles. They can do it with the semi. And that's why this vehicle is in really high demand down there in Southern California.
20:45Neal Freyman:I thought an interesting aspect that I hadn't considered was the fact that an electric truck is easier on your body than a diesel truck. Angel Rodriguez, a 56-year-old truck driver, told the Wall Street Journal that he swapped from a 13-gear diesel truck to an electric semi. And he says it's less stressful because you're not really having to engage the clutch in the stick shift. It's just a smooth acceleration. So that's big. And then other people have talked about, too, that if you are around diesel trucks, you're inhaling diesel fumes. It's bad for your lungs. It's bad for your hearing. It's very loud.
21:16Neal Freyman:All of these things make a difference to truck drivers, and the semi excels at all of them.
21:20Toby Maloney:And another tailwind for the semi is we have to go back to the war in Iran because, you know, it's spiking gas prices up a dollar so far, but it's spiking diesel prices even more. The average gallon of diesel crossed five dollars and 20 cents nationwide on Saturday. That's up more than 40 percent from one month ago. So if you're a truck driver, a truck trucking company looking at skyrocketing diesel prices, that adds a ton of costs for every 40 percent surge in the price of diesel. That results in an overall cost of around 10 % for consumers that this gets passed on. So if they're looking for cost savings, they might increasingly look at electric vehicle trucks.
21:59Toby Maloney:Okay, my winner is BTS. The K-pop supergroup made their big comeback after years on hiatus, launching a global tour that could rival Taylor Swift's eras. On Friday, BTS dropped their newest album, Errorang, then held a massive free concert on Saturday in the Seoul City Center, the first time they've appeared together in nearly four years. Back in 2022, the band went on break at the height of their powers as members completed their mandatory South Korean military service and released solo projects. Now, they're set to embark on an 82-date, more than 30-city tour that will test their pull in a world music culture that's gone through major changes.
22:34Toby Maloney:K-pop is still popular, but there's a new sheriff in town, K-pop Demon Hunters, which became the most-watched Netflix movie ever. Meanwhile, short-form video platforms like TikTok, Instagram, and YouTube have disrupted the traditional music discovery and album promotion process. But early signs indicate the BTS boys still have it. Just look at what went into the concert logistics on Saturday. Seoul deployed 7 ,000 police officers to the performance area, including SWAT units, closed down three subway stations nearby, and controlled entry through 31 points with metal detectors. South Korea's government even raised its terror alert a notch in preparation.
23:10Toby Maloney:Toby, this was the biggest ban in the world four years ago, rewriting the playbook on fandom and serving as an important source of Korean soft power on the global stage there's a lot riding on this tour there is and I'm not sure it got off to the
23:22Neal Freyman:best start Reuters said that a far smaller crowd materialized than was initially expected because as you said they brought out all the stops to you know handle this massive influx of people they were expecting up to 260 ,000 but a local news agency citing city government estimates said only 40 to 42 ,000 people showed up. I did see some other publications published that it was closer to that 250 ,000 number. So there was definitely a little bit of wiggle room there when it comes to the people who arrived. I think one of the issues was that they were also airing this on Netflix. So maybe people just stayed home to watch it via Netflix.
24:00Neal Freyman:Another caveat too, is that the album airing that you mentioned 4 million copies on its first day. So clearly there's a lot of pent-up demand for BTS.
24:08Toby Maloney:And the ticket sales for this concert should be huge. And they're saying it's going to rival Taylor Swift's Eros tour, which brought in$2 billion over the course of its run over multiple years. That's the best-selling concert tour of all time. Ticket sales for the BTS could amount to$11.4 million per concert. The only concert tour that did more is Taylor Swift, which brought in$14 million per concert on the Eros tour. But when you're looking at making money in this day and age it's not as a musical artist it's not just album sales it's not just ticket sales but it's also merch and industry analysts say that bts might be smaller than taylor swift maybe globally but they are much better in a merch monetization so they're going to make so much money in merch and one example of this is that they sell glow sticks for 64 for each concert to sync to the music of the live shows and it only works for that particular concert doesn't work for subsequent concerts.
25:04Toby Maloney:So in addition to paying hundreds of dollars for the concert ticket, a lot of people would pay$64 for this synced up glow stick. We should sell per episode glow sticks.
25:13Neal Freyman:Just, you know, if you want to follow along at home with whatever we have to learn how to monetize.
25:18Toby Maloney:That's true. And also we're seeing some weird music diplomacy. Remember we saw that during the Ares tour where certain Southeast Asian countries were pissed that the other ones got it. Well, Mexican president, Claudia Scheinbaum sent a letter to the president of South Korea asking that Mexico City get more than three shows because one million Mexican fans had been demanding just 150 ,000 tickets available. So she's like, can we get more, please?
25:43Neal Freyman:I do have a quick bonus winner too, if you'll allow it. Project Hail Mary, the movie based on the book from the Martian author Andy Weir is off to a flying start at the box office. It opened to$80 million domestically, which is the biggest opening for a non-franchise movie since Oppenheimer. It also joins a club of only three non-franchise movies ever over the past decade to open over 70 million. Neil, we both saw it this weekend. Give me your five-word review.
26:11Toby Maloney:Well, I didn't read the book. That's more than five. I think people who read the book went into it differently than people who hadn't seen the book. I will say visually it was very appealing. It was very heartwarming and optimistic view of space travel at a time when most sci-fi movies and novels are more dystopian. This was not that. I'd say you left the movie with a little fuzzy feeling.
26:31Neal Freyman:The fuzzy feeling that you said was it was a children's movie. You didn't see what the hype was about it, but it was very enjoyable. I gave it a 6.5 out of 10.
26:38Toby Maloney:I did think it was a little. I was like, I just watched a Pixar movie. But even later, you felt good about it, though. All right. It's Monday. So here's what you need to know to stay ahead in the week ahead. In sports, March Madness rolls on with the Sweet 16 and Elite Eight rounds for the men's and women's college basketball tournaments coming later this week into the weekend. Toby, what were your big takeaways from this past weekend?
26:58Neal Freyman:The Big Ten is nasty. Also, I'm very excited for Nebraska, Iowa. There's only so much corn to go around. People have been branding it the Farmageddon, so excited for that one.
27:07Toby Maloney:Plus, after all the excitement of the World Baseball Classic, Major League Baseball starts its regular season on Wednesday. New this year, Robot Ump's. For the first time in league history, players will have the chance to challenge balls and strikes using an automated system of specialized cameras. I'm so excited. We need VAR.
27:24Neal Freyman:We need, you know, robot umps in every profession. Give me replays of Neil and I pronouncing a word wrong. I'd like to challenge that Chipotle, Neil.
27:33Toby Maloney:All right. And finally, tomorrow, millennials will relive some of their greatest days with the 20th anniversary of the premiere of Hannah Montana, the Disney Channel series starring Miley Cyrus. Disney Plus is airing an hour long special featuring an interview with Miley by Alex Cooper, as well as a special concert.
27:49Neal Freyman:I'm excited. I didn't know this was coming, But my sister's name is Hannah. So you can imagine Hannah Montana was very big in my household growing up. Miley, she's still got the sauce. I will be tuning in.
28:01Toby Maloney:All right. That is all the time we have. Thanks so much for starting your morning with us and have a wonderful start to the week. If you'd like to reach us, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at mbdailyshow. Let's roll the credits. Emily Mulliron is our supervising producer. Raymond Liu is our senior producer. Our producer is Olivia Graham. And our associate producer is Olivia Lake. Ed Lewis is our technical director. We should put a smart collar on hair and makeup. Devin Emery is our president, and our show is a production of Morning Brew. Great show today, Neil.
28:29Toby Maloney:Let's run it back tomorrow.
28:50Toby Maloney:on stage make a desperate attempt to complete a series of escalating tasks, all while running on treadmills. And if they don't complete their to-do list in one hour's time, you can get your money back. Get tickets today at burnoutparadise.com.
From the publisher
Episode 805: Neal and Toby discuss the TSA woes over the weekend and why Donald Trump is sending ICE to airports to help. Then the guys discuss the economic fallout over the war in Iran and why EVs are looking a lot more attractive. Next up, ranchers love AI and the winners of the weekend include Tesla semi trucks and a BTS comeback in Korea. Finally a look at the week ahead.
Learn more at linkedin.com/MBD
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