Trump’s TACO Trade Returns & Samsung Wants Your Fridge to Have Ads

24 Mar 2026 · 29 min · 14 chapters

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Morning Brew Daily: Episode 806 Summary

Podcast Title: Morning Brew Daily Episode Title: Trump’s TACO Trade Returns & Samsung Wants Your Fridge to Have Ads Date: March 24, 2023 Hosts: Neal Freyman and Toby Howell

Episode Overview In this episode, Neal and Toby discuss key events impacting business and the economy, including President Trump's unexpected influence on stock markets, an aviation incident at LaGuardia Airport, advancements in AI, and Samsung's controversial ad strategy for smart refrigerators.

Key Topics

  1. Trump’s TACO Trade and Stock Market Influence
  2. TACO Trade Explained: Trump’s sudden announcement regarding Iran led to significant fluctuations in stock and oil prices.
  3. Market Reaction: Following Trump's announcement of postponed military action against Iran, U.S. stocks surged, with the S&P 500 up 1.15% and oil prices dropping nearly 10%.
  4. Suspicious Trades: Notable trading activity occurred just before Trump's announcement, raising eyebrows over potential insider trading.
  5. Diplomatic Dynamics: Iran denied any productive conversations with the U.S., showcasing the complexities of geopolitical communications.
  1. LaGuardia Airport Collision
  2. Incident Summary: A fire truck collided with an Air Canada flight during landing, resulting in the death of two pilots.
  3. Operational Impact: The airport faced closures, leading to scrutiny over air traffic controller staffing and procedures.
  4. Survivor Account: A flight attendant survived the incident with a leg fracture, highlighting the potential severity of aviation accidents.
  1. The Rise of AI Agents
  2. AI in Business: Meta CEO Mark Zuckerberg is developing AI agents for streamlined decision-making.
  3. OpenClaw Framework: This new technology allows users to create AI agents for various tasks across platforms like WhatsApp and Slack, indicating a broader trend towards automation in workplace environments.
  4. Global Adoption: The technology is gaining traction worldwide, especially in China, showing potential for future workplace transformations.
  1. Samsung's Smart Refrigerator Ads
  2. Ad Display Controversy: Samsung's initiative to display ads on smart refrigerators has led to backlash from consumers who feel their privacy is being invaded.
  3. Consumer Response: Some owners have resorted to using ad blockers to combat the intrusive advertisements.
  4. Market Strategy: Critics argue that if appliances are priced as premium products, they should not include ads.
  1. Monitoring the Situation: A Cultural Trend
  2. Hypervigilance in the Modern Age: The concept of "monitoring the situation" reflects a cultural shift towards constant awareness of global events.
  3. Tools and Platforms: The rise of data dashboards and social media has made it easier for individuals to stay updated on multiple fronts simultaneously.
  4. Psychological Aspects: This trend may stem from a desire to feel in control in an increasingly chaotic world, reminiscent of how people consume sports information.

Key Takeaways

  • Market dynamics can be heavily influenced by political announcements, as illustrated by Trump's TACO trade.
  • Ongoing scrutiny of air traffic safety highlights critical issues in the aviation industry.
  • Advancements in AI could lead to significant changes in workplace efficiency and daily operations.
  • Consumer privacy concerns are rising with the introduction of advertisements in unexpected places like refrigerators.
  • The cultural inclination to monitor global events reflects a deeper need for control in uncertain times.

Closing Remarks The episode concluded with a mix of humor and insightful commentary, encouraging listeners to stay informed and engaged in the ever-evolving landscape of business and technology.

Additional Information

  • Listen to the Podcast: [Morning Brew Daily](https://www.swap.fm/l/mbd-note)
  • Watch the Show on YouTube: [Morning Brew Daily Show](https://www.youtube.com/@MorningBrewDailyShow)
  • Contact: morningbrewdaily@morningbrew.com | Instagram: @mbdailyshow

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Feel free to reach out with any questions or for further insights into specific segments discussed in the episode!

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Impact of Corporate Buzzwords

0:51 to 1:48

Discuss the findings of a study on corporate language and decision-making.

“Okay, here's a new study that I absolutely love.”

The Dangers of Corporate Speak

1:57 to 2:07

Explore how complex language can obscure transparency.

“Talk to people like they're normal humans.”

Trump's Market Manipulation and the Taco Trade

2:54 to 4:03

Analyze the suspicious stock trades related to Trump's Iran ultimatum.

“Over the weekend, President Trump had issued a 48-hour ultimatum for Iran to reopen the Strait of Hormuz or else he would strike power plants all over the country.”

Market Reactions to Trump's Announcement

4:06 to 4:47

Examine the immediate effects on stocks and oil prices following Trump's news.

“One thing we can't assume, the timing wasn't a coincidence.”

Suspicious Trades Before the Announcement

4:50 to 5:32

Investigate the large trades that occurred just before Trump's announcement.

“lot of people kind of scratching their heads.”

Iran's Response and Market Manipulation Claims

6:00 to 6:55

Discuss Iran's denial of talks with the U.S. and accusations against Trump.

“So we just saw a very unusual trade 15 minutes before this particular true social post.”

Tragic Collision at LaGuardia Airport

6:56 to 7:56

Detail the recent fatal incident involving an Air Canada flight at LaGuardia.

“We were literally sitting by our computers and we're going, let's wait to see what Iran has to say about these negotiations that are supposedly taking place.”

AI Agents and Zuckerberg's New Project

8:02 to 10:11

Explore the rise of AI agents and Zuckerberg's plans for Meta.

“This past week, NVIDIA CEO Jensen Huang called it the most popular open source project in the history of humanity, going on to say this is definitely the next chat GPT.”

OpenClaw and the Future of AI Agents

10:14 to 12:18

Discuss the implications and uses of the OpenClaw AI framework.

“Sounds like a joke, but there are tons of people absolutely doing this, especially in Silicon Valley and in China.”

Samsung's Smart Fridge Ads

12:21 to 14:01

Examine the controversy over advertisements on Samsung's smart refrigerators.

“But you are also have set up your own OpenClaw.”
Show all 14 chapters

Samsung's Smart Fridge Ads: A Consumer Backlash

14:01 to 16:33

Explore the controversial pilot program for ads on Samsung refrigerators and consumer reactions.

“Last fall, Samsung began a pilot program to explore ads on its smart refrigerators sold in the United States.”

The Rise of Situation Monitoring

18:52 to 23:51

Discuss the trend of situation monitoring and its impact on modern society.

“All investing is subject to risk Vanguard Marketing Corporation distributor.”

Reactions to Recent Headlines

23:51 to 28:00

Examine significant news stories including the passing of OnlyFans' owner and new developments in the UK version of SNL.

“All right, let's sprint to the finish with some final headlines.”

SNL UK Discussion and Personal Reflections

28:00 to 28:34

Listeners will hear about the host's impressions of SNL UK and personal anecdotes.

“The Brits seemed to like weekend update the best.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
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Transcript

Automatic transcript. May contain errors.

0:00Neal Freyman:Managing media plans for multiple clients can feel like herding cats. Disney Campaign Manager is built for fast-moving agencies looking for one simple ad-buying solution to handle all of their streaming TV campaigns across Disney +, Hulu, and ESPN. Set flexible budgets, adjust on the fly, and optimize for total campaign control across every buy, all in one platform. Get started today at DisneyCampaignManager.com. That's DisneyCampaignManager.com.

0:30Toby Maloney:Good morning Brew Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today the suspicious trades before Trump sent stocks soaring.

0:38Neal Freyman:Then why is your refrigerator showing you ads? It's Tuesday March 24th. Let's ride.

0:50Toby Maloney:Good morning and happy Tuesday. Okay, here's a new study that I absolutely love. Research from Cornell found that workers who were the most impressed by empty corporate buzzwords who fell for the BS were also the least equipped to make effective business decisions. Shane Luttrell, a postdoc psychologist and the study's author, developed a corporate BS generator to create statements like, Getting our friends in the tent with our best practices, we will pressure test a renewed level of adaptive coherence. And after mixing them in with real quotes from business leaders, asked 1 ,000 office workers to rate each statement business savvy.

1:25Toby Maloney:The workers who were most wowed by the corporate BS also displayed lower scores on a test of analytical thinking, reflection, and fluid intelligence. Toby, I'm a little worried because you are impressed by everything.

1:37Neal Freyman:Hey, what the heck? We've seen this throughout corporate history, though. Elizabeth Holmes was uniquely good at doing this, using corporate speak to woo and then ultimately defraud investors. But I always come back to the timeless advice given by Kevin from The Office. Why waste time and say lot words when few word do a trick? Be simple. Talk to people like they're normal humans. It's actually a better way of conveying information, and it shows that you have nothing to hide. You're not trying to, you know, blow people's minds with corporate speak. Now a word from our sponsor, LinkedIn Ads. Neil, what's the best return on spend you've ever gotten?

2:14Toby Maloney:So there's absolutely no reason to make fun of me whatsoever. I'll be the judge of that. But I bought a little device that can open any jar because I have a gentle grip.

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2:53Toby Maloney:The stage was set for another wipeout in the markets yesterday. Over the weekend, President Trump had issued a 48-hour ultimatum for Iran to reopen the Strait of Hormuz or else he would strike power plants all over the country. Iran, rebuffing those calls, vowed to retaliate with damaging strikes of its own. The war appeared to be on the verge of escalating dangerously. And then came the taco, the trade Wall Street has dubbed Trump always chickens out. Just as we wrapped up recording the podcast yesterday morning, President Trump posted the surprise news that his pledge to strike energy targets was postponed for five days after the U.S.

3:26Toby Maloney:and Iran held, quote, very good and productive conversations regarding a complete and total resolution of our hostilities. Almost instantaneously, stocks went vertical and held on to their gains for the entire day, with the S &P closing up 1.15%. Meanwhile, skyrocketing U.S. oil prices fell back down to earth, plunging nearly 10 % to close below $90 a barrel. Wall Street was ecstatic to hear progress on a diplomatic end to a conflict that had already caused the biggest energy supply shock in history and was inflicting more economic damage by the day. Of course, nothing is so clear cut. After Trump's post, Iran denied that any conversations had taken place with the U.S.

4:02Toby Maloney:and accused Trump of manipulating financial and oil markets with his announcement. One thing we can't assume, the timing wasn't a coincidence. Trump made the announcement just hours before trading opened at 9.30 a.m. Eastern, suggesting that, as we saw with Liberation Day tariffs, he is well aware of market dynamics and was aiming to signal to Wall Street that an off-ramp was coming into view. Whether that's actually true or not, we don't know.

4:23Neal Freyman:It was brutal. Right after we finished the podcast, we get out and go, oh man, like a lot happened in just this really short mourning period. Trump added$1.7 trillion to stocks, pushed the price of oil down by$17. That's around 15%. But then by the time that we went and went to the gym and had our coffee, Iran was basically calling him a liar and half those gains had vanished. So it was this massive whipsaw very closely. Just the scale of the trades too had a lot of people kind of scratching their heads. The Financial Times did a little digging. They found that roughly 6 ,200 Brent and West Texas Intiminary Futures contracts changed hands between 649 and 650 a.m.

5:06Neal Freyman:That's 15 minutes before Trump posted his Truth Social post. The value of those trades was$580 million. And again, this is something where right now we're in a period where the oil market is volatile. Hypothetically, that amount of contracts could have exchanged hands. But a lot of people are reading between the lines and saying, it looks like this is following a pattern where someone is front running these big announcements from the administration.

5:30Toby Maloney:Oh, these were extremely suspicious. Just the timing of it, almost$600 million. 15 minutes before this Truth Social post, the Financial Times talked to a couple of portfolio managers about whether this was unusual or not. One of them said, my gut from watching markets for the last 25 years is this is really abnormal. It's Monday morning. There's no important data today. There aren't any Fed speakers. It's an unusually large trade for a day with no event risk. Somebody just got a lot richer. And it wasn't just a bunch of money put in the oil markets. It was also S &P 500 futures, which spiked well over 1 % after this Trump announcement.

6:05Toby Maloney:So suspicious trades. We don't actually know what happens, but it fits sort of a pattern that President Trump can make huge waves in the market, in the oil market, in the equities market by these announcements we We saw with tariffs last year and now with the war, because the war is hanging on or investors are hanging on is every word with the war. So we just saw a very unusual trade 15 minutes before this particular true social post.

6:29Neal Freyman:And we also got the very surreal situation of waiting for an Iranian spokesperson to confirm something that, you know, the U.S. president said, because we did get a statement from the parliamentary speaker who said fake news is used to manipulate the financial and oil markets and escape the quagmire in which the U.S. and Israel are trapped. Again, like you have to take both sides of this equation with a grain of salt. Both sides have their own interests in mind when they're putting out quotes. But it was interesting. We were literally sitting by our computers and we're going, let's wait to see what Iran has to say about these negotiations that are supposedly taking place.

7:04Toby Maloney:The other big story we're tracking is Monday night's collision at LaGuardia that killed two pilots on an Air Canada flight and closed the airport until 2 p.m. yesterday. Here's the general outline of what happened. A fire truck had been dispatched to address a separate United plane that had aborted to takeoff and received permission across runway four by the air traffic controller. That was when the Air Canada plane was landing on runway four. And despite pleading by the air traffic controller for the truck to stop, it was on the runway when the plane landed, where it was struck by the aircraft traveling between 93 and 105 miles per hour.

7:37Toby Maloney:Dozens of passengers were taken to the hospital, but it could have been much worse. In what's being dubbed a miracle, a flight attendant was thrown from the plane, still strapped to her jump seat, and survived with just a leg fracture. Toby, this is the first fatal crash at LaGuardia in three decades and has already renewed scrutiny around the bare-bones staffing of overworked air traffic controllers.

7:56Neal Freyman:Yeah, and we are looking into how this investigation is going. The NTSB is looking into it. How is that progressing? uh pete muntean who is a correspondent for cnn posted that the ntsb chair jennifer hominday said the agency had to beg to get a key laguardia crash investigator through tsa in houston because she'd been waiting in line for three hours so i feel like that's just emblematic of the entire airline industry right now when someone investigating you know this really tragic crash can't even make it through tsa because the lines are so long moving on if you felt the world was missing a little bit more mark zuckerberg fear not zuck 2.0 is on its way according to the wall street journal according to a wall street journal report zuck is in the middle of building an ai agent that will help him do his job as ceo the idea is to flatten the company out letting him go to the bot to receive answers about meta's business that would previously have required layers of people to get through the rise of ai agents to the top level of the tech world can be traced back to the rise of an open source framework called OpenClaw that's absolutely exploded recently.

9:04Neal Freyman:Three months ago, nobody knew about it. This past week, NVIDIA CEO Jensen Huang called it the most popular open source project in the history of humanity, going on to say this is definitely the next chat GPT. OpenClaw lets developers spin up a fleet of always-on agents across WhatsApp, Slack, Discord, or any other tools and workspaces your heart desires. For instance, If you're in the market for a stroller, you can have an agent be on the lookout for good deals and place bids for you on eBay, while a separate agent could be in charge of controlling your home's smart systems like lights and security, all while you go about your workday.

9:41Neal Freyman:It's become all the rage abroad as well. Open claw usage in China is now almost double that in the U.S., according to cybersecurity company's security scorecard. Of course, there are detractors, with one analyst describing the tech as janky, incredibly insecure, and half working. But that's not slowing down the hype train. When Zuck, Jensen Huang, and roughly 600 million AI users in China are all excited about the same thing, should probably take note.

10:06Toby Maloney:Absolutely. If you want to hang out with me this weekend, I will be unavailable. I'm going to be holed up trying to optimize my life with OpenClaw. Sounds like a joke, but there are tons of people absolutely doing this, especially in Silicon Valley and in China. And so are tons of companies. Jensen Huang, NVIDIA CEO, said every single company needs an open claw strategy. And we have seen an absolute marathon of companies trying to release either open claw competitors or wrappers around open claw to allow businesses to deploy them. Of course, NVIDIA has its own. It's called Nemo Claw, and it has some security settings to alleviate some of those privacy and security concerns that maybe an enterprise client would have when trying to adopt open claw for their business.

10:48Neal Freyman:It is a full-on phenomenon in China as well. Earlier this month, hundreds of people lined up at Tencent's headquarters waiting for engineers to install OpenClaw on their laptops for free. They just want to be part of the game, and one of the most difficult parts is setting up OpenClaw. So it is crazy, and then there's just anecdotes from people using it on a daily basis. This one 24-year-old job seeker says that he had OpenClaw memorize his resume and then look for new jobs every single day, new software engineering jobs. That's basically what you can do. You can treat it like an employee or an assistant that is always on, is not necessarily the most adept at navigating nuanced security risks, but it's like almost a junior employee.

11:36Neal Freyman:Just treat it like that. Give it very strict parameters. but it can go and work very efficiently while you have your attention focused elsewhere.

11:45Toby Maloney:I think that's what Zuck is doing. And Meta seems to be rapidly, Meta and probably every other AI company is rapidly adopting these kinds of agents for their workforce. I think another reason why this has gone so viral is that it has just like a really cute mascot. OpenClaw is a lobster. And in China, they call it, there's been a meme that's gone viral. It's called Raising Lobsters. And that's the process of installing and training OpenClaw. It's still not so hyped here in the United States. I mean, I bet a bunch of people listening to you, to us right now, are like, I have no idea this is happening.

12:16Toby Maloney:If you go to Silicon Valley, it's a different story. I think everyone is setting up their AI agents. But you are also have set up your own OpenClaw. What has that experience been like?

12:25Neal Freyman:Well, a little bit. Actually, I'm not technically adept enough to actually use and download the open source software. But just yesterday, Clawed from Anthropic. This is a separate thing, by the way. Open Claw was downstream of, you know, Claw sounds like Claw, but it's actually the developer works for OpenAI now. So it's a little bit convoluted, but Anthropic said, all right, we're seeing all these people, you know, set up their own autonomous agents. What if we just allowed you to do that right here in Claw itself? So I did that yesterday. It launched yesterday, and I had it kind of messing around with my computer this morning doing who knows what, honestly.

13:01Neal Freyman:Like I saw my mouse zipping around my screen as I was trying to prep for the show. So I'm still in, you know, the first inning of this, but trying to just figure out ways that I could utilize this. I think a lot of people are doing that. I have a cousin who lives in Austin, Texas, which is not Silicon Valley. He has his own agent called Agent Xander that, you know, texts him his to-do list every morning, you know, just kind of helps him live his life. So it is whatever you want it to be. It's almost like a mirror reflecting whatever your priorities are. That's what it can do. I do think we are in the early innings of this, and it's only going to grow from here.

13:36Toby Maloney:Moving on, people are putting ad blockers on their refrigerators. One more time because I couldn't believe it myself. Some people are putting ad blockers, you know, the kind you use on websites, on their refrigerators and appliance to keep food cold. As the Wall Street Journal reported, it's what some homeowners are resorting to after their Samsung smart refrigerators began displaying advertisements on screens, and many are quite upset about it. Last fall, Samsung began a pilot program to explore ads on its smart refrigerators sold in the United States. The goal, according to the company, was to test whether contextual, non-personal ads for things relevant to housework would be useful to people.

14:14Toby Maloney:Months into the pilot, which has served up ads intermittently on some fridges, Samsung said the turnoff rate, yes, you can turn off the ads, was low in the single digits. But the smart fridge owners the journal talked to didn't share that view. They said the ads were intrusive and violated perhaps the one last place in American life that had been off limits to ads, the kitchen. Furthermore, they felt like they got ripped off by the price of the refrigerators, which cost well over$1 ,000. If the fridges have been sold for a discount, they said maybe you could probably tolerate some ads. But these appliances came in at a full premium price.

14:46Toby Maloney:And finally, yes, one owner told the journal that they made sure their home router's ad blocking software extended to his fridge. It worked.

14:53Neal Freyman:That is a crazy timeline that we're living in, that your freaking refrigerator is serving you up ads. It is an interesting strategy from Samsung. They have an initiative called the Screens Everywhere Initiative, which feels, you know, opposed to what most people want from their appliances. They want to include beyond fridges, washers, dryers, ovens, all have screens on them, which, you know, maybe means all of them have ads eventually coming to them. Doesn't feel like what the consumer actually wants. one ad that i thought was especially kind of funny and creepy was they got a full screen ad for apple tv's sci-fi show pluribus i don't want to spoil pluribus but a big plot line of that is you know i guess i am going to spoil it like aliens taking over you know appliances and like tvs in the main character's house so i just thought that was an ironic twist i actually think it's kind of good advertising for pluribus but not a good user experience for the person with the fridge it's

15:49Toby Maloney:just amazing how much we're bombarded with ads every day. There was a study back in 2023. So in 1970s, American went from seeing 500 advertisements per day to over 5 ,000 in 2023. And now they're invading our kitchen. They're in our Ubers. I mean, ads are pretty much everywhere. It's something that we've come accustomed to. What I thought was interesting is that you want to accept a discount if you're going to see ads. So Netflix rolled out this ad tier and people have happily paid up for it. They know that there is a sort of bargain at play where I'm going to pay six,$7 for Netflix a month, but I also, I will see ads when you're paying the full price.

16:27Toby Maloney:I think for something like a Samsung refrigerator, when you weren't really expecting ads in the first place, that's what really frustrates you. All right. We're going to take a quick break and come back with Toby's

16:35Neal Freyman:trends right after this.

16:40Toby Maloney:Neil, feel my bicep. I should not have to say no to this every day, Toby.

16:45Neal Freyman:But how else will you know about all the goodness from FlavCity's all-in-one protein smoothies?

16:51Toby Maloney:Because I can read, Toby, and I can see they're made with real whole food ingredients, 25 grams of protein, 10 grams of collagen, and functional mushrooms.

Read the full transcript

16:59Neal Freyman:Well, can reading tell you

17:01Toby Maloney:they taste as good as any milkshake? Yes, I'm the one who originally told you that. And you can read all about it too at shopflavcity.com. That's shopflavcity.com.

17:12Neal Freyman:This episode is brought to you buy Apple. Neil, there's nothing like your first Mac. I remember my first Mac like it was yesterday. I got mine right as my sister started to get recruited to play soccer in college. I was given the very important task of making her a highlight tape, and iMovie was my best friend. She ended up playing at Georgetown, so I'd say it was all worth it.

17:31Toby Maloney:When I got my first Mac, I was heading into freshman year at the University of Maryland. A lot was uncertain that fall, but I knew I had a dependable sidekick for homework, connecting with other students, and devouring blogs about our basketball recruiting class.

17:43Neal Freyman:That's how we felt with our first Macs. How will you? Check out the all-new MacBook Neo, an amazing Mac at a surprising price.

17:52Toby Maloney:Learn more at apple.com slash Mac. That's apple.com slash Mac.

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18:56Neal Freyman:If you have more than 10 tabs of X open right now at work, you are part of the growing cadre of very online denizens who have grown addicted to monitoring the situation. It's this hyper hypervigilance and the memes that accompany it that I want to talk about on today's edition of Toby's Trends. Part of the reason monitoring the situation has become so popular is there are many situations that require monitoring. The U.S. and Israel are bombing Iran. Iran has retaliated with strikes on six countries. The Strait of Hormuz is closed. Oil prices are up. Gasoline prices are up. Cuba's power grid has collapsed.

19:29Neal Freyman:There's also tariff drama, the Epstein files, ice raids. These are just a few of the buffet of situations that Bloomberg's Amanda Moll pointed out in her piece on situation monitoring. It helps that you have more tools than ever at your fingertips to stay ever vigilant. Eli Habib, an engineer based in the UAE, vibe coded a dashboard called World Monitor in his spare time and was shocked by the response to his weekend project. The site, which pulls from over 100 different streams of data, including stock prices, airport flights, and satellite movements, had more than 2 million people access it in the first 20 days.

20:04Neal Freyman:Polymarket, which has added a financial component to situation monitoring, opens an entire bar filled with TV screens dedicated to the practice. Now, I should mention that most situation monitoring is ironic. Refreshing X constantly just to mansplain the situation to your significant other is a key theme of the genre. But it's an inescapable meme at this point because it really does feel like there is so much going on right now. Neil, do you have the masculine urge to monitor the situation? Oh, yes.

20:32Toby Maloney:I am absolutely a serial situation monitor. I don't think it's just necessarily an instance of there's so much going on right now. It's also an instance of a couple other factors. One of them is we have more data at our fingertips than ever. We have X. We have flight tracking information. We have weather from all around the world. And thanks to Vibe Coding and AI, we can all put that in one place as this guy did for that particular website. And then the other thing I think is contributing to the rise of situation monitoring is Polymarket, Cal, She, prediction markets. And I think it's no surprise that Polymarket opened this particular bar dedicated to situation monitoring, because now at this point, people can actually wager on world events that they would on a sports game.

21:17Toby Maloney:So everyone's treating it. Everyone's treating world events like sports and betting on it and thinking things like, oh, who's going to win the Academy Award? When will Iran strike Israel before or after March 31st? So I think prediction markets and the availability of data are two of the big factors.

21:32Neal Freyman:We've also just been trained to consume data through feeds. I mean, so much of our life comes to us via, you know, never ending infinite scrolls. And so I think we're just accustomed to like when a major event breaks out, like that is where we're going to go. It also, Habib, who made the World Monitor site said it helps people feel in control. We pulled up World Monitor yesterday. It is absolutely not helpful. There's way too many sources of data. Like who needs to know what the weather is on the other side of the world? Also a company next to active flights taking off in New York City. Like it is literally information overload.

22:07Neal Freyman:But when you're sitting there and you have one monitor with Twitter open, you have one monitor with world monitor open. You're like, I am on top of it. I know what's going on. It helps you feel a sense of agency over an increasingly chaotic world. So I do think there's something psychological about the masculine urge to monitor the situation.

22:26Toby Maloney:I do agree. And I think it's probably broader part of a broader trend of the red zone of vacation of everything. It does tie into a lot of how people consume sports now, which is where red zone came along. And not all of a sudden you don't want to just watch one football game for three hours. You watch eight or nine or ten. And you are monitoring the situation every NFL Sunday. And then that was ported over to the Olympics. And this is how people watch the Olympics now with gold zone, which is the red zone of the Olympics. And you got eight things going on at once. You're watching curling. You're watching, you know, surfing, whatever, summer, summer, winter Olympics.

23:00Toby Maloney:It doesn't matter. But I think there's a lot of parallels to what's happening in the sports world to the world, to current and global events, similar to what's happening in prediction markets, sort of expanding the purview of sports gambling.

23:10Neal Freyman:Although there is some lore that was dropped about monitoring the situation yesterday. So Amanda Moll wrote this great piece in Bloomberg. Highly recommend checking that out. She kind of said that there's like this Jeff Bezos meme that personifies monitoring the situation. And that was kind of like the jumping off point where it really hit mainstream. But then people on the timeline found an Anthony Bourdain tweet from June 20th, 2013, where he says, I am, quote, continuing to monitor the situation. So I do think Anthony Bourdain coined this term, you know, over a decade ago, which was not something that I knew.

23:46Neal Freyman:but it is kind of makes sense, honestly, that there's direct through line to Anthony Bourdain. All right, let's sprint to the finish with some final headlines. Up first, the reclusive billionaire behind OnlyFans has passed away. Leo Rudvinsky, the majority owner of the adult content platform, died of cancer on Monday at 43 years old. Rudvinsky took a controlling stake in the company in 2018 and, powered by people stuck at home during the pandemic, turned it into a behemoth. As of 2024, OnlyFans had over 4.6 million creator accounts, 377 million fans. It was pulling in$7.2 billion in gross revenue.

24:24Neal Freyman:Despite OnlyFans' success, Radvinsky was notoriously private. Born in Ukraine, his family moved to Chicago when he was a kid. He studied econ at Northwestern. He gave almost no interviews, made no public statements, and largely operated in the shadows while paying himself roughly$1.8 billion in dividends since 2021. One of the more reclusive and controversial businessmen of our time, Neil.

24:47Toby Maloney:Yeah, we don't know a lot about him, but he absolutely changed the content, the online content game forever, not just adult content, but just across the board. The fact that OnlyFans took a 20 % cut of the revenues, content creators took 80%. You hear stories about how a few OnlyFans creators are making millions and millions and millions of dollars over the course of the year. One thing we do know about Leo is that he was sort of predestined to lead an adult online company just from the very beginning. Back when he was 17, he started his first Internet business called Cybertania, which was a website referral business.

25:20Toby Maloney:His mom actually did send the incorporation papers for him in 1999 while he was still a teenager. Then he operated websites called Ultimate Passwords, which claimed to offer hacked passwords to pornography sites. And then this sort of snowballed into when he started something called a website called MyFreeCams in 2004, which blended casual online chats with sexually explicit live content. So he was always on the journey to lead a company like OnlyFans. Well, you don't see this type of deal that often or at all. Yesterday, the Trump administration announced it would pay French energy giant Total Energies almost$1 billion to not build wind farms off the East Coast and instead invest in fossil fuel projects in the U.S.

26:01Toby Maloney:The Department of Interior will reimburse$928 billion to total the amount it paid for two offshore wind leases, which it will then use to produce oil and gas. The New York Times called it an extraordinary transfer of taxpayer dollars to a foreign company for the purposes of boosting the production of fossil fuels. Explaining the deal at an energy conference, Interior Secretary Doug Borgham called wind power ineffective and predicted a new era of affordable, reliable and secure energy. The CEO of Total, for his part, said it was a pragmatic business decision considering that offshore wind had gotten too expensive in the U.S.

26:33Toby Maloney:given the Trump administration's resistance.

26:35Neal Freyman:Yeah, Total Energy got bailed out here because a lot of other companies that embarked on this sustainable offshore wind projects don't have an oil and gas business to fall back on. So it really was a get out of jail free card. They got reimbursed and now they have a new big project in the works. But not every wind company can say that.

26:55Toby Maloney:Finally, in case you missed it, the UK version of Saturday Night Live made its debut this weekend, and people didn't hate it. Reviews were mixed but mostly positive in that most thought it was going to be a huge flop, and it was actually pretty funny at times. President Trump even shared the cold open making fun of UK Prime Minister Keir Starmer and Trump on his Truth social platform. They didn't exactly reinvent the wheel here. American viewers of SNL UK would have found a lot familiar with the show back home. There was a celebrity host, Tina Fey, a fake pre-taped commercial, a buzzy musical guest, wet leg, and a ragtag roster of comedians you've never heard of doing sketch comedy.

27:31Toby Maloney:Even the set was eerily familiar to the one at Rockefeller Center. Toby, I watched a bunch of the clips on YouTube, as one does, and I liked it.

27:39Neal Freyman:The New York Times reviews summed it up well. They said, from an American perspective, watching Saturday Night Live UK is like stepping into a well-run Starbucks in a foreign country, comforting and recognizable with a few departures from the norm magnified. One of the standout jokes was Tina Fey saying that she's the youngest person to ever host SNL UK. She's the first person, so of course she's the youngest. So she was always great. The Brits seemed to like weekend update the best. That was something that kind of poured it over the most seamlessly. and then the times ended the review by saying if Piers Morgan appears by week eight there's a problem so off to a good start um but I'm tuning in you were doing the thing where you turn your iPhone around just show me all the clips yesterday it's all right you wanted to share something that

28:25Toby Maloney:you enjoyed so I won't fault you for no but people those are the worst people and I'm one of them where you're like hey look at this funny clip on Instagram here watch it um that was me for SNL UK I apologize to everyone I did that too here at the office okay that is all the time we have thanks Thanks for starting your morning with us and have a wonderful Tuesday. If you'd like to reach us, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at mbdailyshow. Let's roll the credits. Emily Milliron is our supervising producer. Raymond Liu is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake.

28:56Toby Maloney:Ed Lewis is our technical director. Hair and makeup is monitoring the situation. Devin Emery is our president and our show is a production of Morning Brew. Great show, Daniel. Let's run it back tomorrow.

29:08you

From the publisher

Episode 806: Neal and Toby discuss the TACO trade making its return on Monday morning. The guys also give the latest updates with TSA wait times and the collision at LGA. Next up, the great AI agents race and why Samsung wants their fridges to display ads. Then, what does monitoring the situation actually mean and the headlines you need to know to start your day. 

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