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Morning Brew Daily Episode Notes
Episode Title
Winter Storm Causes Travel Chaos & US TikTok Deal Finalized
Episode Number
765
Podcast Description Morning Brew Daily is a daily talk show that covers the latest news on business, the economy, and everything else, hosted by Neal Freyman and Toby Howell. The show aims to be witty, informative, and a perfect start to your day.
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Key Topics Covered
- Winter Storm Impact
- Overview of the Storm: The winter storm led to significant travel disruptions across the U.S., with over 11,000 flights canceled, marking the most cancellations since the pandemic began.
- Affected Regions: Heavy snow, sleet, and freezing rain affected 200 million people, with notable impacts in cities like Washington D.C., New York, and Atlanta.
- Power Outages: More than 820,000 homes and businesses were without power, primarily in southern states.
- Travel Delays: Over 3,000 additional flights were canceled on the following Monday, indicating prolonged travel issues.
- Vibe Coding Phenomenon
- Rise of Vibe Coding: A surge in user-generated apps termed "vibe-coded" is gaining traction, thanks to AI tools. December saw a 60% increase in new iOS app releases year-over-year.
- Accessibility: Vibe coding allows individuals without coding experience to create apps using natural language.
- Wall Street Impact: Traditional software companies like Salesforce and Adobe have seen stock declines due to the increased competition from vibe-coded apps.
- U.S. TikTok Deal Finalized
- Nature of the Deal: A deal to establish a U.S. version of TikTok has been finalized. American tech giant Oracle will manage user data, but ByteDance retains control over TikTok’s algorithm.
- Public Concerns: Criticism arises over the deal not being a complete separation from ByteDance, raising questions about data security and algorithmic integrity.
- Financial Performance: Despite the controversy, TikTok remains financially robust, with 200 million U.S. users and projected profits for ByteDance reaching $50 billion by 2025.
- Alex Honnold's Urban Ascent
- Free-solo Climb: Alex Honnold completed an impressive climb of the Taipei 101 skyscraper without ropes, which was broadcasted live on Netflix.
- Viewer Reactions: The climb drew significant public attention and demonstrated Honnold’s exceptional skills.
- Comparative Risks: While deemed a high-consequence activity, experts suggest that Honnold's experience mitigates the risk considerably compared to average climbers.
- Week Ahead Preview
- Market Movements: A busy week for Wall Street is anticipated with the Federal Reserve meeting and high-profile earnings reports from companies like Apple, Meta, Tesla, and Microsoft.
- Tax Season Begins: The IRS starts accepting tax returns, with anticipated higher refunds due to recent tax reforms.
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Key Takeaways
- Travel Industry: Severe weather can lead to cascading effects in the travel industry, dramatically affecting flights and infrastructure.
- Tech Evolution: The emergence of vibe coding represents a significant shift in app development, transforming accessibility to technology for non-coders.
- Data Security: The TikTok deal highlights ongoing concerns regarding data privacy and the need for transparency in tech operations.
- Athletic Feats: Alex Honnold continues to push the boundaries of what is physically possible, captivating audiences with his daring climbs.
- Economic Indicators: The upcoming week in financial markets will be crucial, potentially impacting investor sentiment and stock performance.
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Additional Notes
- Podcast Links:
- [Listen on Swap.fm](https://www.swap.fm/l/mbd-note)
- [Watch on YouTube](https://www.youtube.com/@MorningBrewDailyShow)
- Resources:
- Explore Indeed's hiring trends: [Indeed Hiring Trends](https://www.indeed.com/2026hiringtrends)
- Learn more about Lightspeed: [Lightspeed](https://www.lsvp.com)
Conclusion This episode of Morning Brew Daily provides insights into the intersection of severe weather impact, technological advancements in app development, and ongoing shifts in the social media landscape, ultimately setting the stage for a critical week in the financial markets.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMinneapolis Shooting and Protests
0:54 to 3:10
Discuss the recent shooting incident in Minneapolis and its aftermath.
“Good morning and welcome back to the week.”
Winter Storm Impact
3:10 to 4:23
Analysis of the winter storm's effects on travel and power outages.
“Weather forecasters said it was going to be the big one, and it delivered.”
Power Grid and Natural Gas
4:23 to 6:11
Exploring the energy demands on the power grid during the winter storm.
“totally spared looked to be Florida, which, of course, Florida is spared.”
Snow Management Innovations
6:11 to 7:16
Discuss the snow management strategies in Nashville and New York City.
“And what was unique about this particular storm is that it did hit the south and it hit certain states and cities that don't typically see a lot of cold weather, nasty weather, ice, snow, the like.”
The Rise of Vibe Coding
7:16 to 9:00
Examining the trend of vibe coding and its implications for app development.
“I was absolutely glued to this website called PlowNYC.”
Economic Impacts and Software Industry
9:00 to 14:06
Discussing the challenges facing software companies amidst new coding technologies.
“Moving on, the rise of vibe coding is bringing back a golden era for apps not seen since the Fruit Ninja and Doodle Jump days.”
Software Companies and Market Pressures
14:06 to 14:29
Explore how companies are adapting to market pressures by building their own solutions.
“Like, you know, the smaller features that Salesforce says, hey, you need this.”
Winners of the Weekend: TikTok's New Deal
16:50 to 19:32
Analyzing TikTok's recent U.S. deal and its implications on the market.
“Vanguard Marketing Corporation Distributor.”
The Future of TikTok and User Engagement
19:32 to 21:52
Discussing TikTok's algorithm and the potential impact on user engagement.
“which maybe is more annoying than just having, you know, TikTok be this Chinese owned entity that you could always kind of say, oh, they have security issues.”
Alex Honnold's Urban Climb
21:52 to 25:57
A detailed account of Alex Honnold's free solo climb of Taipei 101 and its significance.
“My winner of the weekend is Alex Honnold because, well, he's still alive.”
Show all 13 chapters
Super Bowl Preview and Financial Markets
25:57 to 28:05
Insights into the upcoming Super Bowl and its relevance to financial markets.
“And then people were kind of posting some clips from Free Solo once again and going, you guys don't even understand.”
Super Bowl Facts and Divine Intervention
28:05 to 29:18
Explore the intriguing connections between the Super Bowl and papal elections.
“As for CPAs, we are sending our thoughts and prayers over the next few months.”
Presidents and Super Bowl Winning Quarterbacks
29:18 to 30:28
Learn about the schools that have produced both U.S. presidents and Super Bowl-winning quarterbacks.
“One of them is that this Super Bowl, Super Bowl 60, is going to be the third time that both head coaches share the same first name.”
Transcript
Automatic transcript. May contain errors.0:01Toby Lenk:Recently, I got an ad for the best lawn fertilizer. But here's the thing. I live in an apartment in New York City. I don't have a lawn, let alone need fertilizer. That's why your ad needs the right audience and LinkedIn ads can help. LinkedIn has 130 million decision makers and you can reach the right ones for your business. Target by job title, industry, company, the list goes on. Spend$250 on your first campaign on LinkedIn ads and get a$250 credit for the next one. Just go to LinkedIn.com slash MBD. That's LinkedIn.com slash MBD. Terms and conditions apply. Good morning, Brew Daily Show. I'm Neil Freiman.
0:41And I'm Toby Howell. Today, the winter storm led to more flight cancellations than the pandemic.
0:46Neal Freyman:Then the rise of vibe coding has created a major vibe shift on Wall Street. It's Monday, January 26. Let's ride.
0:59Good morning and welcome back to the week. Tensions are high in the United States and especially in Minneapolis, where federal agents shot and killed 37-year-old Alex Preddy, an ICU nurse, on Saturday morning. Preddy was fatally shot just over a mile away from where another 37-year-old U.S. citizen, Renee Good, was killed by an ICE officer several weeks ago, which sparked widespread protests in Minneapolis against ICE agents throughout January. Videos from the scene, which spread all over social media, contradicted the government's initial claims that Preddy was a domestic terrorist and several Republican lawmakers called for an investigation into the shooting.
1:34In an interview with The Wall Street Journal, President Trump declined to say the officer did the right thing, as top officials claimed, and said they're, quote, reviewing everything.
1:42Neal Freyman:Minnesota CEOs are speaking out too, with over 60 business leaders of Minnesota-based companies from Target to United Health signing an open letter calling for, quote, the immediate de-escalation of tensions and asking state, local, and federal officials to work together to find real solutions. Every local professional sports team also signed the letter, including the Timberwolves, Lynx, Vikings, Wild, and Minnesota United. The pushback from corporate giants comes after hundreds of smaller businesses in the Minneapolis area also shut down as they back protests against ICE in their city. Meanwhile, this has greatly increased the odds of a government shutdown.
2:19Last week, the House passed bipartisan bills that would fund most of the government past the deadline, and it was expected to get through the Senate this week, avoiding a shutdown. But after the shooting, a number of Democratic senators said they wouldn't vote for a funding package that includes money for the Department of Homeland Security, which the House versions do. Republicans need seven Democratic votes to pass the funding legislation, and it looks like those will be impossible to come by after what happened in Minneapolis. on Kalshi, the odds of a partial shutdown went from 11 % before Saturday to 76 % last night.
2:52It's going to be a tense week of deliberations to keep the government running past Friday, but that's looking unlikely as of now. If Toby and I sound a bit different this morning, it's because we're recording the podcast in our homes, our first ever bedroom pod. That's of course due to yesterday's winter storm, which closed our office today and probably changed up your routine too. Weather forecasters said it was going to be the big one, and it delivered. Winter storm Fern unleashed heavy snow, sleet, and freezing rain from the southern Rockies to New England, impacting more than 200 million people.
3:22As of this morning, over 820 ,000 homes and businesses were without power, mostly in the south, as ice weighed down power lines. Travel ground to a halt, literally. Airlines canceled more than 11 ,000 US flights for Sunday, the most for a single day since the start of the pandemic. At Reagan in D.C., all flights were axed on Sunday, nearly 90 % at New York's LaGuardia, and close to half at Atlanta-Hartsfield-Jackson, the world's busiest airport. And if you were stranded over the weekend, it might take a couple days to get back home because already more than 3 ,000 flights have been canceled for Monday.
3:55As for snow totals, at least 17 states got more than one foot. Toronto received 18 inches, nearly a record. And for the first time in more than 10 years, D.C., Baltimore, Philly, New York City and Boston all received at least six inches of snow. Toby, this was a monster and its impacts are going to linger for at least a few days.
4:14Neal Freyman:I was looking at the satellite view of this storm and monster is putting it lightly. It is covering 40 states. The only state that looked like it was totally spared looked to be Florida, which, of course, Florida is spared. But even Florida and Georgia and the Panhandle region were getting temperature and tornado warning. So even the southern states weren't fully spared. I want to dive into where the power industry is kind of how it's facing in this massive storm, because obviously when cold temperatures hit, power demands on the power grid go up dramatically. And who is stepping up to the plate right now?
4:51Neal Freyman:It's mostly traditional fossil fuels like oil and natural gas. The largest grid operators were relying on natural gas for about 30 % of their power yesterday. And that has caused this crazy spike in natural gas prices as well. Futures prices for natural gas jumped 70 % in the US over the last week of trading. And it's only going to get worse as gas producing parts of the United States are facing these really low temperatures and demand is only going to keep spiking. Yeah, everyone was looking at Texas specifically. Five years ago, there was this massive winter storm, Yuri, that knocked out the power grid down in Texas, which is not connected to the grids elsewhere in the United States.
5:31So they had a lot of they did a lot of weatherization efforts in the past five years to beef up their infrastructure. And it seems like for the most part that held steady this time around.
5:40Neal Freyman:I was looking into some natural gas traders were also saying, how can we stay online during this crazy event? They were holing up in hotels to ensure that they still had connection to the intercontinental exchange so they could trade their natural gas future prices. So it was interesting that there was like a weatherization of the actual natural gas grid and the actual electric grid and also the people that were trading on those exact things that were powering the grid as well. So Texas was definitely people were looking, would they be able to handle this a little bit better? And it does seem like they are handling it a little better.
6:13And what was unique about this particular storm is that it did hit the south and it hit certain states and cities that don't typically see a lot of cold weather, nasty weather, ice, snow, the like. So if you were in Nashville, the talk of the town was this new snowplow called Dolly Ploughton, and she was part of a new fleet of snowplows that the city invested in. They have five new trucks. They cost about$350 ,000 a piece. Nashville has been growing like a weed over the past couple decades. There's a lot of Northerners coming down there to move and they feel to live. And, you know, Nashville and other southern cities are not necessarily prepared.
6:54They don't have all the infrastructure that northern cities do to carry away the snow. And so just like, you know, an inch or two can kind of paralyze the city. So Nashville is investing, you know, over millions of dollars here to improve their snow infrastructure. And meanwhile, in northern cities, they're only beefing up their tech to give people more accessibility and transparency into how this snow removal operation is going. I was absolutely glued to this website called PlowNYC. And did you see this, Toby?
7:26Neal Freyman:No, see, this is the difference between you and me. Continue your story and then I have a little anecdote here. Okay. So I was looking at PlowNYC, which is this very intricate map of New York City. And it shows you exactly how many streets have been plowed in the last hour, in the last two hours. And maybe they took New York City took inspiration from Toronto, which has their own snowplow tracker called PlowTO, which has a live map. They also have this vintage design around it that just makes it very pleasant to look at. So these are how cities are sort of beefing up their capabilities, whether it's in the actual physical snowplows or the tech to give people more insight into travel and how their lives are going.
8:02Neal Freyman:here's why I was laughing at you is instead of being glued to plow NYC, I went for a run deal. I just saw the city streets myself and I could report there was a lot of snow to no one's surprise, but it was fascinating to see how New York was handling the situation. They equipped garbage trucks with snow plows and these things were just cooking down the road, just blowing snow everywhere, clearing the roads for everyone. And one last anecdote on this too, about New York City. If you thought you were a kid and you got to sleep in, you had a big snow day coming up, not necessarily the case. The rise of remote learning has made it so that snow days don't really exist as they once did.
8:42Neal Freyman:You don't get the day off. You don't get to stay at home and sip pop cocoa and watch cartoons. You still got to log on because now the infrastructure is there to support remote learning. So Monday, you're not getting a day off from homework kids. You actually are going to have to still go to school, even though it's probably going to be on your couch. Moving on, the rise of vibe coding is bringing back a golden era for apps not seen since the Fruit Ninja and Doodle Jump days. After three years of essentially zero growth, December saw 60 % year-over-year rise in new iOS app releases, according to data from the VC firm A16Z.
9:19Neal Freyman:Vibe-coded apps are sort of a catch-all term for apps created using the assistance of AI agents like Claude Coding. It's how I, despite never coding before, could coax an AI agent using normal language instructions to create the Uber for Dogs app of my dreams. The avalanche of apps has created a trickle-down effect that is being felt on Wall Street too. Software giants like Salesforce, Adobe, and ServiceNow have all dropped more than 30 % over the past year, and an S &P index of small and mid-sized software stocks is also down more than 20 % over that period, according to the Wall Street Journal, who points out that the release of Anthropics Claude Code, the preferred tool of a lot of Vibe coders, was a key inflection point marking the downturn.
10:03Neal Freyman:Neil, your technical friends have probably been blabbering nonstop about the transformational power of these coding assistants. Now we're seeing the impact of this technology from the amount of apps flooding app stores to the software companies these micro solutions are disrupting. In the most bullish scenarios, people say we're looking at the early signs of a new economy, an entrepreneurial boom. We haven't seen the likes of since maybe the PC revolution a few decades ago. Alexander Wang, who leads Meta's super intelligence efforts, he is one of the youngest self-made billionaires ever. He said, actually, the Bill Gates's and the Mark Zuckerberg's of the world are right now, they're teenagers, you know, who are instead of doing their homework on a remote day are actually vibe coding new apps.
10:47So the potential here among people who are proponents of vibe coding is just absolutely revolutionary you're giving coding tools to people who who did not know how to code earlier and you are basically teaching them a new language or allowing them to not learn a new language because that's really what's happening here because me or you or i like we don't know the language of coding so it was very inaccessible to us but now because of vibe coding we can just essentially type in natural language prompts to all of these apps that are flooding the app store and elsewhere to say like, build me a website.
11:20I want X, Y, and Z, build me an app that has this feature. And we can just use English to code instead of using coding languages to code. And among those who say vibe coding is bringing about a revolution, that is what the potential is here.
11:36Neal Freyman:I mean, you mentioned language. Not only do you not have to know the language of computers or the technical language of coding, you don't even need to use grammatically correct English to do it or grammatically correct normal language to do it. So not only is there not a language barrier in a technical sense, it actually has reduced the normal language barrier as well, which is fascinating to watch and hypothetically democratizes this tech for a lot of people around the world. New company formation in the US has been declining for decades. And so a lot of the bullish figures in the tech space are saying this could totally reverse that trend and allow a flood of new ideas to hit the marketplace as we are actually seeing in the app store right now.
12:18There are plenty of people who are pushing back on the potential for vibe coding to saying, hey, this is cool, but it's not actually as revolutionary as its proponents think. They talk about the security flaws of a vibe coding app. Like you're not going to push out a vibe coded app to mass amount of users because they're just huge critical vulnerabilities that come with it. You haven't, you know, there aren't traditional software engineers working on this, building in protections around cybersecurity. They're saying this is less economic revolution and more just shifting where the hard work begins.
12:52And they don't necessarily view the vibe coding as wiping out a class of software engineers because those will still be needed. They say that you're not going to vibe code Slack or you're not going to vibe code Salesforce. You're not going to vibe code these huge software companies that are feeling the pain on wall street right now under competition from vibe coding and chat gbt and other ai tools uh more broadly but that's the main argument here that vibe coding can get you started but the things that really make software flow and and work well will still be left to two software engineers that
13:25Neal Freyman:are human still it's undeniable that ai is adding a layer of risk when you are investing in software companies these days because one, it just does lead to more new competitors hypothetically entering the software markets. And then two, this maybe is an even bigger risk. Companies are building software in-house these days rather than buying it. And again, that's probably not going to, you're not going to in-house build Salesforce unless you are a really high functioning engineering company, which we actually have seen Klarna do. They did build Salesforce in-house, But where it leads to revenue pressure is customers test alternatives and then they refuse to pay for upgrades or add-ons.
14:06Neal Freyman:Like, you know, the smaller features that Salesforce says, hey, you need this. So, like, let's increase your package here. Companies will go, we can actually just build that add-on ourselves, which hypothetically is going to compress margins over time for these giant software companies that have until this point ate the world. They've done very well. They seem to be a bulletproof investment. now it looks like they're not so bulletproof. All right, we're going to take a quick break and come back with my winner of the weekend.
14:34Toby Lenk:Imagine you wake up one day and a huge solar flare adds an extra hour to each day or maybe your team will double in size overnight or there'll be a global paperclip shortage. The truth is no one knows what's around the corner. Anything can change the world of work and those changes can be due to factors that are internal, external, or global. From HR to payroll and benefits, ADP designs forward-thinking solutions to take on the next anything. That means businesses can prepare to tackle whatever transforms the world of work next. Because no matter how determined you are to thrive in a constantly changing landscape, it's impossible to prepare for everything on your own.
15:13ADP's HR solutions help businesses of all size manage recruiting, onboarding, payroll, and more, so you can stay focused on the future.
15:20Toby Lenk:Learn more at ADP.com. That's ADP.com. Neil, do you like paying rent? Is this a serious question? That's like asking if I like having teeth removed. Which you... Do not like, Toby. I don't know your life, but I do know paying rent can feel a little better with Built. Built is the loyalty program for renters that rewards you monthly with points in exclusive benefits in your neighborhood. With Built, every rent payment earns you points that can be used toward flights, hotels, lift rides, Amazon.com purchases, and so much more. Plus, starting in February, Built members can earn points on mortgage payments.
15:58Toby Lenk:You can redeem Built points on Amazon.com, fitness classes, Lyft, and more. Join the loyalty program for renters at joinbuilt.com slash mbd. That's j-o-i-n-b-i-l-t dot com slash mbd.
16:15Man, Neil, bonds sure are tricky, huh? You can say that again. Not to mention the market is huge, rate shift, and risks hide in plain sight. That's why having a partner with scale and expertise matters. Luckily, Vanguard can bring both.
16:29Toby Lenk:That's right. Vanguard bonds are institutional quality. Their lineup includes over 80 bond funds. They're actively managed by a 200-person global squad of sector specialists, analysts, and traders. So, advisors out there, if you're looking to give your clients consistent results year in and year out, Go see the record for yourself at Vanguard.com slash audio. That's Vanguard.com slash audio. All investing is subject to risk. Vanguard Marketing Corporation Distributor. All right, let's move on to winners of the weekend, the segment where we pick two things that stayed extra cozy through the storm.
17:03I won the pre-show sledding race, so I get to go first. And my winner is ByteDance, the Chinese parent company of TikTok. Late last week, a deal was finalized to create a U.S. version of TikTok, resolving the long-running squabble, but if you look under the hood, it's a lot more favorable to ByteDance than initially thought. Let's start with the deal itself, which formally establishes a U.S. TikTok majority owned by a consortium of major investors, including Oracle, Silverlake, and Emirati firm MGX. It caps off a nearly seven-year saga in which the U.S. forced ByteDance to divest its American TikTok operations over concerns that the Chinese government would use the video app to spy on its 200 million American users and influence public opinion.
17:46To assuage those concerns, TikTok says, American tech giant Oracle will protect user data in a secure cloud data environment regularly audited by third-party cybersecurity experts. But here's where critics say ByteDance got one over the White House. TikTok's algorithm, considered the crown jewel of its entire business, will still belong to ByteDance, which is going to license it to the U.S. TikTok. And not only will ByteDance continue to own the algorithm, it will, quote, manage global product interoperability and certain commercial activities, including e-commerce, advertising, and marketing.
18:18Or in other words, they still control the app's core operations. Toby, this isn't as clean of a break that was initially expected.
18:25Neal Freyman:Yeah, the algorithm has always been the crown jewel of TikTok right now. And actually, a lot of creators are very nervous about the USification of the TikTok algorithm. Anecdotally so far, some creators have already seen an algorithmic shift. Trump has joked in the past about wanting to make TikTok quote, 100 % MAGA. And some creators have started posting that they have seen increased censorship immediately upon this transfer into US. It's just one off anecdotes right now. But the algorithmic integrity of the US app is going to be paramount to keeping US users intact, because that's what got them hooked in the first place.
19:05Neal Freyman:And then also, if you are TikTok USA, you kind of just got an annoying amount of security risk offloaded onto your plate. Now, Oracle takes responsibility for US data storage. Oracle takes responsibility for compliance and regulatory assurances. It's whenever something might go amiss on a security front, we can't just blame Beijing, and can't blame ByteDance anymore. Now the buck stops with Oracle, which maybe is more annoying than just having, you know, TikTok be this Chinese owned entity that you could always kind of say, oh, they have security issues. Now the buck stops with Oracle. Now you're at Morning Brew Daily's social media whisperer.
19:46Like where do you see TikTok going from here? What's its business prospects? I mean, actually from a financial perspective, it's absolutely crushing. It has 200 million users just in the US alone. ByteDance more broadly, is going to post a$50 billion profit for 2025. That rivals Meta. So this company is doing really well from a financial perspective. But after this seven-year-long drama, are people still going to be using TikTok? It had this remarkable growth trajectory. And some in the industry are saying, I think Instagram, once again, may have killed another app. Josh Kaplan, who's our friend who used to work at Morning Brew and is now very, very involved in the creator space.
Read the full transcript
20:27He gave an interview saying he thinks Instagram has a more robust ecosystem. YouTube has their shorts program where you can bring people in and then use it for long form as well. And he says that TikTok is just not as conducive to building that community. He says he doesn't hear people saying that they're TikTokers anymore. Like that term is maybe a relic of 2021 and 2022. So I think TikTok, even though it's been saved through this years long process, I think still needs to figure out where it stands in the ecosystem, whether it held this commanding lead that it did.
20:58Neal Freyman:I really do think it comes down to does feed behavior change? Do creator incentives change? Do monetization mechanics change under U.S. ownership? Those things have proven pretty sticky, despite maybe some cultural headwinds shifting more towards the Instagram and YouTubes of the world. TikTok is a very sticky app. Everyone has gone down these doom scrolling rabbit holes. Its algorithm is something that is extremely powerful for attention. If something messes with that, then I turn into a TikTok bear for sure. But if they continue to have this incredible attention, like vacuuming algorithm, it's not going to go away anytime soon.
21:40Neal Freyman:Again, though, if algorithm shifts do happen, then it could be a pretty precipitous decline. Honestly, it could go down very quickly if people aren't getting the same sort of, you know, dopamine fix that they were getting in the past. My winner of the weekend is Alex Honnold because, well, he's still alive. And that's sort of the ultimate win when scaling a 1 ,667 foot skyscraper with no ropes or harnesses. Honnold's urban free solo attempt of the Taipei 101 skyscraper went down Saturday night and was broadcasted semi-live on Netflix with a slight 10 second delay. He made the climb look easy, even the middle 64 floors, which featured bamboo boxes that required eight floors of overhanging climbing before balconies provided a reprieve.
22:25Neal Freyman:Viewing, however, was not so easy. Seeing Honnold up there with the wind buffeting him around led to instantly sweaty palms. At one point, he tried to high-five some kids through the glass, but they were too focused on their phones, prompting him to say, Kids these days live, before continuing his ascent. He took a break to wave to his wife too, who is watching indoors on the 60th floor. What makes the whole climb even more baffling was how little he was paid in context to how impressive the feat was. Honnold collected mid-six figures for putting his life on the line for Netflix, according to reports, which is a lot of money until you compare it to the over$90 million Jake Paul collected for getting his face rocked in his Netflix bout with Anthony Joshua.
23:10Neal Freyman:So, uh, Neil, I'm never complaining about my fifth floor walk up ever again. So I watched this live. I did. And it was one of the more remarkable things I've ever seen. The most impressive thing. Like it was astonishing to watch. Your heart was in your mouth for the first half hour. But then when he got up to the middle rungs and he was doing the same move over and over again, I honestly just like was kind of looking at my phone. I, you know, I just had complete. Kids these days, Neil. Lock in. I just had complete confidence in him. And sometimes when the broadcast went completely silent, they had this setup where there were a few commentators and they just went completely silent.
23:49And it was just him. You heard a little of the wind and he was just climbing and in the zone was just one of the most amazing things I've seen. And perhaps a vindication of Netflix's live strategy where you really didn't know what was going to happen. This guy is on the face of a skyscraper thousand feet up. And I don't know. I just I thought it was pretty incredible television. A few other details I thought were pretty interesting. He does listen to music while he climbs and the music he listened to was Tool. He loves really he loves he loves like pretty heavy rock music. Yeah, right. He he knows how long each of the songs is and it helps him keep pace.
24:24I mean, he rocketed up this thing. 91 minutes is is very fast. So he just used that to pace himself. Another really interesting detail was that this skyscraper, Taipei 101, was the home to a lot of, or surrounding, it was a lot of New Year's Eve fireworks. So every single balcony, he would clean off his shoes. And that's because there was soot from the fireworks left over from New Year's, you know, a few weeks ago, which I thought that was super interesting. And then the final detail that he was talking about after, well, during and after the climb was that it's very unusual for him to have a crowd watching him where he climbs.
25:04He climbs El Capitan and other rock formations in the middle of nowhere with no one watching him. Here, there were thousands of people watching him from down below, cheering him on. There were people also in the windows, which was like the craziest scene you've ever seen. People were in the windows while he was climbing. He was waving to them. And so he said that it was actually, it was weird for him, but also somewhat energizing and motivating to kind of play up to the crowd.
25:26Neal Freyman:The best take I saw that this was a low risk, but high consequence activity, high consequence, because if you mess up, you fall and die, but low risk because of his skill and preparation. So the odds of me falling when climbing at a hundred percent, the odds of Alex falling is closer to 1%. And that was the take that every climber had. This wasn't even close to El Capitan. Normies were like, holy moly, this is the most impressive thing I've ever seen in my life. And then people were kind of posting some clips from Free Solo once again and going, you guys don't even understand. Like this was a one in the difficulty scale compared to a 10 for El Capitan.
26:08Neal Freyman:So it really was kind of a walk in the park, as crazy as that says, that might be to say, but for Alex Honnold, like he's just built different. All right, it's Monday. So here's what you need to know to stay ahead in the week ahead. Wall Street may be buried under a flood of snow, but the action is only heating up with a hugely consequential week for financial markets. On Wednesday, the Fed will meet for the first time since chair Jerome Powell revealed he was under criminal investigation with pretty much everyone expecting the central bank to hold interest rates steady for the foreseeable future.
26:39And that'll be bookended by a heavy slate, I mean slate, of earnings including tech titans like Apple, Meta, Tesla, and Microsoft, as well as corporate giants like Boeing, GM, and Starbucks.
26:50Neal Freyman:Yeah, let's start with the Fed. The Fed definitely is pausing their interest rate cutting cycle because the main uncertainty right now is not actually policy, but how Jerome Powell is going to defend Fed independence amongst all this pressure on the Fed right now. So that's probably the biggest drama from this latest Fed meeting. As for earnings, I'm very curious about a lot of companies. Is Meta going to talk about the flood of new apps that are coming to app stores and how that might boost their advertising business? Is Apple going to tell us more about Gemini-powered Siri? Is Microsoft going to talk about the fact that Anthropic is kind of eating their lunch in the productivity side of things?
27:29Neal Freyman:Anthropic, actually, we didn't mention this earlier, just launched a Claude code for Excel, which is something that everyone's like, Microsoft, how the heck did you not do this before that? So it's gonna be a very spicy slate of earnings for sure. Attention overachievers. If you wanna file your taxes as early as possible, you can do that starting today as the IRS begins to accept tax returns for 2025. Tax season, which runs through April 15th, may not be as painful this year since refunds are expected to come in on average$1 ,000 higher than usual due to the GOP's tax bill passed in 2025. As for CPAs, we are sending our thoughts and prayers over the next few months.
28:10Neal Freyman:This is news you can use because I certainly did not know you can start to file now until you just told me. But you will. Will I be doing anything about it? Absolutely not. April 14th or the morning of April 15th, here we come. In sports, Super Bowl festivities kick off now that the big game is set. Yesterday, the Patriots and Seahawks booked their ticket to Super Bowl 60, an unexpected rematch from perhaps the best Super Bowl of all time in 2015. The game, featuring two young quarterbacks, will be held at the 49ers stadium in the Bay Area two Sundays from now. Here's my favorite Super Bowl fact.
28:47Neal Freyman:The last three times a new pope was elected, the Seahawks have not only made the Super Bowl, they made the Super Bowl as the number one seed. So there is some sort of divine intervention going on right now. 2005, Pope Benedict was elected. Seattle made it to Super Bowl XL. 2013, Pope Francis was elected, made it to Super Bowl XLVIII. And in 2025 slash 2026, Pope Leo, Seattle somehow made it to the Super Bowl once again. What is going on with the papal kind of influence on the Seahawks? There's something. There is something going on. I have a few other Super Bowl facts. One of them is that this Super Bowl, Super Bowl 60, is going to be the third time that both head coaches share the same first name.
29:29And of course, that name is Mike. All three cases, both coaches were named Mike. We had Mike Shanahan versus Mike Holmgren, Mike Tomlin versus Mike McCarthy. And then this year, it's Mike McDonald versus Mike Vrabel. And then the other fact, this is super cool. This comes from Kendall Baker, who writes a Yahoo Sports newsletter. letter, five schools have produced a U.S. president and a Super Bowl winning quarterback. I won't go through them all, but some include University of Michigan, which is Gerald Ford and Tom Brady, Delaware, which is Joe Biden and Joe Flacco. Now, if Drake May wins this year, he's the quarterback for the Patriots.
30:04UNC will become the sixth school to produce a U.S. president and a Super Bowl winning QB because they'll have Drake May. And then, of course, everyone knows this, the UNC alum that was a president was James K. Polk.
30:17Neal Freyman:Is it embarrassing that obviously I knew the sports side of all those, the president's side? I was like, if Neil asked me, I'm drawing a blank here. I feel better because I would never get in Polk anyways. All right, that is all the time we have. Thanks for starting your morning with us and have a wonderful start to the week. If you want to get in touch, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at mbdailyshow. Let's roll the credits. Emily Milliron is our executive producer. Raymond Lou is our producer. Our associate producers are Olivia Graham and Olivia Lake.
30:45Hair and makeup is resting up after a bruising snowball fight. Devin Emery is our president and our show is a production of Morning Brew.
30:52Neal Freyman:Great show today, Neil. Let's run it back tomorrow.
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From the publisher
Episode 765: It’s a NYC snow day! Neal and Toby recap the Winter storm that has swept across the majority of the US, causing a mass cancellation of travel plans for airlines. Then, vibe-coding is starting to pick up steam as amateur user-made apps spike up in app stores. Plus, a deal to spin off TikTok from its Chinese parent is finalized, bringing the popular social app closer to home. Meanwhile, free-soloist Alex Honnold pulls off the tallest urban ascent of Taipei 101 with no ropes or protection. Finally, a preview of the week ahead!
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