It’s Never Too Late to Change Career — The Blueprint from the #1 Personal Brand Expert

20:58Amelia Sordell:the system baby hate the player not the game like exactly what can I take from this yeah

21:03Zoe Blaskey:hey it's Zoe quick one can you subscribe I don't know about you but I do this all the time I find content that I love that is helping me and then it just adds to my mental load that I have to go and find it again if you hit subscribe wherever you are listening or watching to this you don't have to do this it is just going to show up in your library when you need me most I will be there it is completely free so hit subscribe you've really got nothing to lose

21:32Amelia Sordell:and also what meetings can I elbow my way into like they would be running like board meetings and I'd be like can I come in they'd be like yeah sure so I'm in there now working like understanding how like investors look at businesses how these guys are hiring people for their team what they value how they structure deals I would never have had access to that if I would like oh I'm gonna go start a business I've got this great idea I was like no I'm gonna literally soak up as much and I don't know if it was like a conscious decision because I knew I was gonna start something or whether just genuinely I am quite curious like I love understanding how people's businesses work and like what their revenue streams are and like the psychology of why someone would buy that product.

22:10Amelia Sordell:Like, especially the niche stuff. I love really understanding like, oh, this thing does this tiny little thing for this one little bracket in a car. I'm like, but why would like, I love that kind of thing. But I've always been really interested in other people's businesses. And I'm very grateful for that situation. As you said, like you learn on someone else's dime and like, sure, is it soul destroy working for someone else when your body is screaming in every single part of its core that you should go and do something for yourself? sure but why wouldn't you use the opportunity of as you say security you know you're getting a check you know the worst case you've got four weeks to figure it out like you know god forbid you get laid off why would you not try and soak everything up and you don't like i was in working in a smaller business right like a vc you know private equity company is typically not a huge business that was probably a hundred and something odd employees total but like you can do this in big corporate like there's no reason why you couldn't dm the ceo right now and be like hi probably sir um like i'm i'm trying to like gain some more experience like i'm really interested in getting to leadership position like would love to come and just grab a coffee with you if you could if you would mind like once a month like appreciate you're mad busy but like i'm really interested in how the business runs and that kind of stuff no one in their right mind who is running a business of a large size or even of a small size is going to turn around to a woman or a guy or whatever who's like i'm really ambitious and you're my idol and be like fuck off they're going gonna be like i love that you're taking an interest like let's go and even if you only get one session with them one coffee one 30 minutes one 60 minutes whatever it is now that person knows who you are yep and now you can be included your name's gonna get mentioned in rooms and this comes back to the whole thing of personal branding you don't have to be posting content to build a strong

23:48Zoe Blaskey:personal brand yeah and you talked about you know linkedin and we you talked about you checking me on linkedin i think that is just the way of the world now so if someone is like do you know what but I've completely neglected my LinkedIn because I've been locked in raising the kids and trying to earn a bit of money. And it's just trying to survive and get through the day, damn it. But they might be inspired by this. Where does someone start? Because it feels, I don't know LinkedIn as a platform, right? Instagram is my thing and I understand it and I can tell you about the algorithms and I get it.

24:17Zoe Blaskey:LinkedIn is like a dark art to me. What do we need to know, right? If we've got, let's say 15, 20 minutes a day, which is probably quite a lot, let's you know 15 max what should we be posting are we posting about our skills our experience our job should we be posting personal stories should we be hiding the fact that we've got kids or should we be celebrating that where do where do we start i think it all starts with what you

24:40Amelia Sordell:want from it okay so linkedin used to be a job board and now it's a professional networking site so i find all my customers have found me there so as i said like we grew the agency to just over four million in revenue 100 % inbound pretty much off LinkedIn like I'd say 70 % of it was from LinkedIn the other 30 was probably from like Google and you know AI search results and things like that so very significant amount of money so if you're running a business and you need to customers or investors like you have to be like it's founder-led marketing like 80 % of people would rather buy from a business whose founder they followed online right so like if you want to run a business like you need to be promoting your business but the other side of that I think I mentioned that start the start earlier around like employability so 70 80 percent of employers rank personal brand is more important than a resume or cv so you need you need a presence on that platform in terms of posting I think it comes from you know what you want do you want a new job are you trying to get customers trying to get investors do you just want to let people know what you're doing like are we trying to get people to the podcast like what are we trying to do here um and that's normally where my strategy kind of starts with with with most of the clients that we work with now so i do a lot of consulting now um my main focus is kind of building my personal around at the minute because i've got big aspirations and fun things that we're doing this year but like paying the bills like obviously unfortunately we have mortgages and like mouths we need to feed so i do a lot of consulting work and we always start with like what do you want from this like fast forward 12 months what does success look like to you and success for you might be i just want to optimize my profile or like i just want the shop window to look yes i just want an

26:10Zoe Blaskey:employer to look and for it to look professional and like i know what i'm doing and there's

26:15Amelia Sordell:credibility and i'm not just some ghost profile like which by the way totally ruins your credibility when i was a recruiter 10 years ago we used to call um like cvs that we knew had to be submitted to a particular customer a yellow cv and the reason we called them a yellow cv was because like back in the day they'd print them out in yellow paper so that you could acknowledge like see who it was on your like a bunch of white papers the yellow one was the one you wanted to reach for right and the yellow cv to me used to be someone whose profile not resume was a tier one because as a recruiter you've only got a one in five percent it's probably lower now chance of getting paid if you're working on a contingent role right and contingent is basically like no placement no fee so it's a race to the finish line basically of all the other recruiters that are working on that role to see who can find the candidate first so i only ever used to put forward and this was like blanket across the industry i only ever used to put forward people who had a strong linkedin profile because i know the first thing that my client is going to do is look you up on linkedin yes so i'm on the phone up phone to you and they go hang on let me just find that person if your profile looks bad i've already lost that role so why would i bother putting you forward um and that's something that a lot of people don't think about with linkedin they're like oh it's a job board i'm like no it's a future pipeline of your career whether it's you're a founder or whether you are a career person and you're going for corporate people are going to look you up and find you on that platform and if you're gotten doesn't matter how good your product is if your shop window is not merchandise no one's coming in so you need to merchandise your shop window um we have a like a playbook on how you can do this but like top line you know think about your banner as marketing real estate that's a billboard for your career what would you say um you know do you want to add trusted by and have like a bunch of logos of companies that you worked for before like social proof people need to see that you can do stuff rather than you've been like telling them that you can do those things your profile picture for the love of god please stop using pictures from weddings and like zooming in in your face like grab your friend put it on portrait mode go and get some natural daylight and take some snaps like we've all got access to like more better cameras than they did like three years ago right you're good um and then just think about your about section being like not you know about your career like if i hit see one more profile that says like i've got five years marketing experience and i'm a professional and ambitious i'm like that's the bare minimum like no one is hiring someone who's like i'm experienced and i'm ambitious i'm like great what else are you bringing to the table like this is the entry point your about section should give people about you why did you start this job like this career what made you stay what are the key achievements that you've gone social proof like show me don't tell me and then add a bit of personality in there like one of the best about sections is when i was running the agency that we did for a client he was a divorce attorney in america um and we put in his about section that on the weekend he plays golf collects basketball shoes and shoots tequila and like we had like a line at the end that was like if you want to discuss any of the above email is best like wink and you've got so many dms about like what is your favorite tequila like what is your favorite golf course like what's your favorite sneaker like do you love the lebron like whatever and most of his business started with that which is not surprising because when you go into a meeting as a lawyer you're going to be like oh you're wearing basketball sneakers and a suit like that like oh we've got tequila on your shelf like what's your favorite tequila the personal moments is what we build rapport with people over even when you're an interview one of the guarantee you're going to get asked by the interviewer so what do you do on the weekend what do you do outside of work because people want to know about you if it was a job they needed doing it wouldn't matter who was doing the job they want a person to help them do the job to help them build the business so therefore the person matters so if the person matters why wouldn't you lead with that so thinking about your profile page more like a landing page and a shop window for like what you want to represent is like step one content like that's like level up you know if you're wanting to build a business post about your business bring people behind the scenes like you're doing this podcast like selfie like you know document what you're doing it doesn't need to be complicated you don't need to be an influencer no one needs to be posting infographics it's like just think about what your customer or what your audience would want to see from you like what do you my test for my team is like would we

30:20Zoe Blaskey:share this yeah would we share this with someone else and if we wouldn't then we posted something

30:24Amelia Sordell:on instagram the other day and i was like would we share this and they were like no and i was like cool like that's it would you share this that's it i think that's so powerful and how much should we

30:33Zoe Blaskey:talk about family life right you and i are incredibly passionate about integrating the two we think that's just you know we've already got that just you know it's crazy but we still do live in this world right where a lot of people who are deciding about funding or recruitment or are like oh she's got kids or she's pregnant or she's engaged she's of that age you know but this is the kind of world that we're in right how much in that profile and when we're building you know i want to talk about my kids all day long it's easier for us right we run our own businesses we're proven to some extent but for someone who wants a career changer is looking for a new job how much are we celebrating the skills that we've learned as a mother something i feel really passionately about or how much are we sort of dialing back on that depending on who we're talking to?

31:19Amelia Sordell:I think, look, it depends on your, I think it again, depends on your outcome. Like what are you wanting to get out of this? Like if you are a, I don't know, wealth manager and you are going to be working like 6am to 8pm and your job is insane, like your ideal customer as in the hiring manager is probably not going to be like, oh my gosh, tell me about your kids.

31:41Zoe Blaskey:Tell me about your kids. And like, wow, you're getting pregnant again. That's so exciting.

31:44Amelia Sordell:like they're gonna be like nope because as you said like bias like it doesn't matter how good you are at the job if you don't fit what they're looking for they're not gonna be interested it's the same with the product like if you productized yourself what why would your customer buy you um we want to attract other mothers i want to attract female founders so of course i bring that mother female founder element to my content because i want someone to see my content and go me too like and that's what creates this incredible community and that's what you've done with this amazing podcast people are listening to this going me too and that's why they subscribe right um so you need to think about like what do you want and then who do you need to attract to make that thing happen and then what do they want to see so i want to attract female founders predominantly founders in general but more specifically female founders so i share a lot of stories from like my kids and like trying to juggle everything but also my fuck ups my failures like how i managed to do it like how this year i made a pact with myself that i was only going to do normal time pick up at school which was a big big thing for me because i've always been like Like working day, I have to have them in clubs from 7.30 to 6 because I've got work to do.

32:49Amelia Sordell:And this year I was like, fuck that. It's my business. I can do what I want. So now I'm picking them up at normal time. And that was a huge thing for me. The amount of messages I got off the back of that was like, you can do that? And I was like, yeah. So you've got to think about who you're trying to attract. And also the question about how much, how personal should you be is entirely up to you. Like I never share pictures of my children's faces because that's just a personal choice for me. You like could share pictures of whatever you want. I think you just need to understand of like what are you trying to achieve out of this and then create content for that and also like what would you want to see like I hate this idea of forcing it like forcing content that you feel like you should be sharing because someone like me told you to post content like don't if you don't want to do it don't do it like don't force it there are plenty of people that do not need to be posting content just make a profile just make

33:36Zoe Blaskey:your profile professional optimize it yeah get your shop window optimized and then let the rest

33:40Amelia Sordell:leave it yeah network with people comment on people's stuff like so this is really interesting dm people that you want to connect with and be like i listen to your podcast like you're gonna

33:47Zoe Blaskey:get a flood now yeah i get a lot of those already yeah but like i love the podcast like just want

33:52Amelia Sordell:to connect that's another form of personal branding that people don't talk about there is plenty of things that i hate the word personal branding i was saying to leah my marketing manager it gives me the ick now because what do you want to replace it with i don't know like founder-led marketing yes like something like this like it's because that's what it is it's like i'm using my story to connect with people i want to buy the thing that i'm selling and the selling the selling bit might be i'm selling myself because i want to get hired or the selling bit might be i'm selling a product or a service that i want to sell to people but like we connect we know that we could people buy from people it's always been that way yes it's why trip advisor exists yes trust pilot exists yes we don't trust companies because companies lie but we do trust the stranger on the internet who's like the bedding in this hotel is next level i highly recommend you buy it right but we trust them we don't know who those people are but we don't trust the brand it's so true it's

34:39Zoe Blaskey:so true i want to dive into you know we touched on it but i really want to dive into the messiness

34:45Amelia Sordell:because that is what you are known for as i love that you are known for the chaos yeah very true

34:52Zoe Blaskey:for the honesty but that's what we want right no one is inspired by people that have it all buttoned together and it's perfect exactly exactly so boring so what what have you found the hardest list right let's start there and then I want to talk about some things that you found that have really helped because there will be so many listeners running businesses with young kids exactly like we are what has been those moments where you talked about the school hour I mean that's just a nightmare isn't it the what they do the two do not fit together why does the school day not fit with the working day I know you talked about that what else is so difficult and yeah how have you sort of muddled through it and what have you found really works you want people to hear

35:34Amelia Sordell:as it pertains to being a mom running a business or with content mom being a business running a business do you know what i used to think that it was when i first started my business i felt like i had a real point to prove because my previous business had failed and quite spectacularly i was like this is going to have to work at all costs so it was i'm waking up at five i'm going to bed at one I'm working around the kids like I'm living literally in cortisol like I was swimming in the stress hormone 24 7 and it was so unhealthy and I look back at myself now like Leah said it to me this morning my marketing manager she was like you're so different who you were then like the girl that I was then was I would say not to like go woo woo on you but I do really believe in masculine feminine yeah masculine feminine energies I was so I was living excessively in my masculine I was like I don't need help I'm going to execute like I'm just next thing next thing next thing next thing next thing and that did make me very successful but I was also dying inside because it felt so not me like even my girlfriend said it they were like like like are you okay like what's going on like it just it was very hard to maintain that and sure you can get some success out of it and many people have but like you end up breaking because you're naturally not meant to live in that all the time and now I'm very I'm very I would say in my feminine energy I'm like when I'm at work I'm like we're executing we're getting shit done like if you want shit done hire a mom like we have a finite amount of time we're gonna fucking work for it um but I'm like right this is what I've got to do today I'm gonna be realistic with my list I've got three core things that have to get done these are my quick tick things that I can do immediately and then I finish at three o 'clock because I gotta go and get my kids and I don't even think about work when I'm with my kids and I don't even think about my kids when I'm at work that's probably a big thing as well like I'm not sitting here being like oh I hope they're okay I'm like no they're fine they're at school like they're having a great time they're not thinking about me so I'm in it I'm rocking and rolling I'm in this moment with you like we're having a great time not thinking about what's happening at school so that was a big shift for me is like balancing out that masculine feminine thing and realizing that you need both to be really like successful the second thing is that I've completely redefined what success looks like like I always thought that to be for me to be on a podcast like this with you I had to have an exit under my belt and I had to have like you know a million pounds in the bank and be driving the Ferraris and all this kind of stuff because that's then a physical manifestation of how successful I've been and actually what I've realized is I can take my trips and I may go to an amazing trips with my kids I can afford to pick them up at 3 30 on a Tuesday I can go and have drinks with my girlfriend in midweek if I wanted to like

38:22Zoe Blaskey:that to me now I feel I'm like that is real that is real success time freedom is real success yeah

38:30Amelia Sordell:I can do what I want when I want with who I want that to me is like wow I've made it and you know it's really funny I've I've got loads of friends who are very successful founders like you know exits for like half a billion money and none of them have that not a single one none of them have that and i was speaking to someone who's very very very famous in the uk the other day and he was like you've literally like done what everyone is just trying to do but you've you've

38:57Zoe Blaskey:realized early doors that that's that's it yeah because we get sold this idea that these material possessions and are gonna somehow make us happy and it's just such it's such a broken idea that but the annoying thing about it is that I think you have to have a taste of it in order to realize it's one of those things I think you have to make that mistake to then go oh okay well I've got the thing and it hasn't it hasn't made me happy so what would make me happy the best thing I ever

39:26Amelia Sordell:read was um Tim Dennings who's a who's a a journalist or a writer like he's built a whole career just writing amazing stuff basically um I read a couple of years ago he wrote something he said um the feeling of buying a rolex only lasts seven days and i was like that's so true like every time i've bought like oh i didn't say my car because i still love my car and i got my car like a year ago and i'm still every time i get it i'm like ah like i still have that like oh my god i love my car but like stuff like when i look at my stuff i'm not like oh if i was a fire i'm not grabbing any of this shit like i'm not getting any of it i might get some pictures obviously my kids like don't care like if i literally house burnt down there was not a single thing in my house that I'd miss, not one.

40:06Amelia Sordell:And there's also not a single thing in my house that I look at that I'm like, that's a manifestation of how hard I worked. So I think that's another thing. And then just from like a practical perspective, I have become very high agency. So if I have to get stuff done, I'm doing it. Like I used to be that person that like let my inbox rack up and then I'd treat it like a to-do list or I'd have like 80 unread WhatsApps and then I'm like, oh, I'll deal with it later. And this year even, like to be honest, like in the last couple of weeks i've been made the decision to be like urgency because i have such a small amount of time to get this done i'm doing it now i'm not leaving it till tomorrow there's an email i can reply to immediately it's going like yeah i'm not sitting here being like oh you know i'm in the middle of a meeting right now so i'm not going to deal with that i'm like i'm dealing with it right now because if i don't deal with it now i can't it won't get done well

40:54Zoe Blaskey:they add up don't they and i think that's overwhelming it's an open tab and we already have the mental load right which is all managing all of our home lives it's i think i'm the same actually if something's going to take me less than two minutes get it done i do it it's done it's done and also it makes you feel like you've really achieved something when you get to the end

41:12Amelia Sordell:of the day like i sleep so well now because i can go to bed knowing i've smashed the day because i've got so much done even though i have half the amount of hours than i had two years ago or a

41:23Zoe Blaskey:year ago it's so true it's so true that I think that what you said you know if you've got something to get done give it to a mother that that is my experience if I think about my productivity and my output pre-kids right I was full-time and I think about it now where I work nine to three four days a week it's night and day I am so productive the amount that we create in this business in those hours because I've got those constraints I'm not messing around I rarely take meetings this is like my biggest yeah just get it done if it's an email it's an email if it has

41:56Amelia Sordell:absolutely has to be a meeting it's 20 minutes most meetings can be an email anyway 100 people

42:02Zoe Blaskey:in my corporate days the whole day was just taken up of hour-long meetings that were 10 minutes you know it's just i feel like these time constraints really can unlock decisiveness

42:14Amelia Sordell:prioritization like so much energy force you to do stuff like yes you take i just wish that the

42:19Zoe Blaskey:corporate working world realize this superpower that we have do you know what they should do they

42:24Amelia Sordell:should literally have a timer on every meeting that's taken in a week in like let's say kpmg or like something like this and then add up the hours i'm sure that's been done i'm sure yeah it's probably like a million quid they were literally wasting a million quid a week on

42:39Zoe Blaskey:meetings and if someone is listening they're like i'm super inspired by what amelia has to say and I want a bit of that energy and I want to start something or maybe I've got something and I'm going to grow it. Where do you start? Would you advise someone has like a vision? Like have you always had a vision or is it just take the next right step or is it just get amongst it? Like what would you say to someone who's like right I'm ready I'm going to press stop on this podcast and I'm going to do something. What is that thing that you want them to do?

43:08Amelia Sordell:I think it's a hard question to answer because like do you need a vision? I think you need something bigger. Like you can't just be like i want to i want to start a business okay but why like what is that business what do you want to do like if there's an itch that you need to scratch why and a lot of people go into businesses like and this is why so many again i'm not gonna make this like a man versus woman thing but there is i was having this conversation the other day with someone in fact it was last night at stephsward williams um oh yeah book launch such an amazing woman like if you haven't come across her go and look her up she's great she runs a business called fuck being humble um which i'm already i'm like tick tick tick like all over it um i was having this conversation last night and i said if you look at like big brands that are made for women that all run by men and that's because they find a pocket where they're seeing the market is regurgitating back to them like there is a need for this thing and instead of being like i have a i have a vision and a mission for that industry they're just like poor cool we can make some money that's 100 and then they get rich off it whereas women i think we need to be intrinsically tied to what we do because we are more emotionally intelligent we are more empathetic and for me one of the reasons why i blew my agency up was because like i don't want to help rich people go richer like it's not an intrinsic thing for me where i'm like this is my life's work like my life's work is i want to inspire other women to just go fuck it like let's go because what if it all works out because it does all work out right in the end like if you go for it enough something's going to land right and so I suppose the first thing is like do you want to make loads of money in which case go do what men do just go and pick a thing and like go for it or do you want to wake up every single day and be like I love my job and I love my job like I wake up at 5 30 every morning bounce out of bed like excited because I get to do something I'm I'm really enjoy doing so make that decision second thing is like if you're I think if you're listening to this podcast just in general you're probably already someone who has that thing like you you're going to be someone who has a vision of something that you want to build and there's going to be things that are holding you back and they normally are financial stability what if it fails what if what if what if what if I think the number one thing I want you to take from this and I suppose this has been the golden thread throughout the whole podcast is like just fucking get on with it like you can run small experiments like I did with the workshops I was running to see whether you can pre-validate something before you go all in on it like start an Etsy business why don't you go and you know start selling your kombucha at the local farmers market that's how poppy started and they just sold for over a billion dollars like you don't have to have the scale like and this is my issue right with all business podcasts which i would love to consume because i i'm so interested in other people's stories i find them interesting like you can learn someone's whole life history by just and all their mistakes by just listening to an hour and a half podcast right i think it's great but all you hear is scale revenue exit funding like but where is the where is the poppy story like we literally made a kombucha soda and we sold it in farms markets for two years and we made like twenty thousand dollars in two years and like where is that story that's that is where you start you don't start with the here's the deck let's go get funding i need 50 million you start with the what is one thing i can do today that can pre-validate my idea and it might be as simple as i was having a coat i was mentoring a a young woman who's building an app for um uh free from families so you know people who can't have nuts gluten all this kind of stuff there's apps for gluten-free and celiacs there's not one that kind of covers everything specifically for families it's called free eater um it's not launched yet but it's an amazing app kate who's the ceo and founder is awesome and it's based on her story um and she was saying to me i want to do this i want to do this i want to do this and i was like why and she's like well because this is what people do and i was like no no no no what is one thing you can do right now that's going to connect people with you set up a landing page email address get away great content yeah that's it You don't need even the app.

47:24Amelia Sordell:You just need a thousand people to say, I want this.

47:27Zoe Blaskey:That's all you need. A hundred percent. I am so with you because before I started MotherKind, what people don't realize is I was pre-validating the idea for months in tiny little ways. And I think that's what often gets missed in these big stories that we keep hearing about. Of course, people want to hear about those because they're glossy and they're sexy. They're sexy, right? But the reality is, how can you make it super simple? because if you can't get 100 email addresses, you probably haven't got business. So go and, you know, get that first. I think that's just amazing advice. Absolutely amazing.

48:00Zoe Blaskey:I can visualize people stopping this and thinking, right, what is, how could I get, you know, 100 people to this? That's it. I want to start a Pilates studio, right? That's massive at the moment. I want to start that in my area. My girlfriends just start, two girlfriends have actually just started one. Same in my area. There's like 10. I'm like, I love this. If that's right, see if you can get 100 people to sign up for a wait list of your new studio. And you know what's funny?

48:21Amelia Sordell:If you can get a thousand people, then you can get 10 ,000 people. You can get 10 ,000 people, you get 100 ,000 people. If you get 100 ,000 people, you get a million. You then just scale it, right? So try and get the thousand, make them interested. And that's it. That's all you need to do.

48:34Zoe Blaskey:I absolutely love this. I always ask the same question at the end, which is if you could give just one gift to all the mothers in the world, what would that one gift

48:44Amelia Sordell:be and why the one gift i would give probably every woman not just mothers is the confidence to just do it like we know like we have so much confidence as mothers in in taking that action with our kids like whether it's the you know we don't want them to eat that thing or we want them to go to that school or we want them to you know go to that class because we like that teacher we're so decisive with that those kinds of things and yes of sure of sure we have you know moments of insecurity and mom guilt is a very real thing particularly when you're highly ambitious but just get on with it like what's stopping you this this whole thing in our head of like but i'm just a mom that's what i hear all the time i'm just a mom are you insane like you brought a whole human sometimes multiple humans into the world fed them raised them they're lovely little things and you can't start the business are you insane this is light work compared to doing that.

49:41Amelia Sordell:100%. Light work. This is a break. Like I'm here having a great time because I'm like, I'm tired. These kids are tiring me out. So the one gift I just want to have, like a little tablet I can just pop in everyone's mouth that goes bring and they were just like, I can do this. Of course you can. You gave birth to a thing, like an actual person. What do you mean you can't start? What do you mean you can't start a business? Are you insane? There are like all these people in the world running really shite businesses who are driving around in fucking Ferraris. PPE, like there are billionaires off PPE and you gave birth to an actual human and you can't start that kombucha business or that Pilates studio.

50:22Amelia Sordell:Are you insane? Just fucking do it. It's not that hard. Men love to gatekeep business information by overcomplicating it. It's not that difficult. start your waitlist get your emails ask your girlfriends just get on with it that's it right

50:39Zoe Blaskey:I'm gonna go and start another business now I'm so inspired like what else can I start thank you

50:44Amelia Sordell:so much where can people find out more about you and come follow me on Instagram TikTok LinkedIn YouTube Amelia Sordell you're I love your Instagram it's so fun I love it I feel like it's like my girl my WhatsApp chat yes like I literally just like you know you were saying about how do you create content. I don't. I just document when I'm ranting about something and then I just share it.

51:05Zoe Blaskey:That's the best way, right? That is the best way. Thank you so much. Thank you so much for having me.