In short
Zoe’s solo reflection on her “biggest mistakes and regrets” across 10+ years of motherhood and work—how she moved from a corporate insurance career to executive coaching, podcasting, and building Motherkind. She argues that “no experience is ever wasted,” career choices connect backwards, and mothers should design work around their lives (boundaries, childcare, support), not the other way around.
Guest backgrounds
No guests. The episode is hosted and narrated by Zoe (Motherkind).
Key claims
Economics degree wasn’t a mistake; it taught her to connect individual experience to macro policy/culture (motherhood penalty). Corporate “ladder against the wrong wall” led her to consult, then pivot toward purpose. She regrets not taking enough maternity leave, pushing through viral momentum, and not pausing during lockdown; she also regrets burnout from relocation and overwork. She credits mindset immersion, accountability coaching, and community messages.
Notable examples
BMW graduate scheme; “Choose Yourself” book; quitting consultancy 8–9 months before pregnancy; Sweden kundalini motherhood/birth training at 5 months pregnant; matrescence experience; miscarriages in 2018 and 2019; lockdown special episodes featuring Glennon Doyle and Eve Rodsky; 2019 youngest born; 2024 book launch; burnout after London-to-seaside move.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOFrom Corporate to Coaching
0:45 to 2:33
Zoe reflects on her journey from a corporate insurance job to becoming a leading executive coach.
“you love this episode and if you take just one thing away I want it to be this believe in yourself more.”
Connecting Dots in Career
2:33 to 4:06
Zoe shares insights on how past experiences shape current success and understanding.
“And that is what I've always brought into Motherkind.”
Navigating Corporate Culture
4:06 to 5:34
Zoe discusses her experiences in the corporate world and lessons learned.
“you know, crappy job that you had in your teens, every single one of those experiences that you've had will be adding up into skills that you've got today.”
The Charity Sector Experience
5:34 to 7:25
Zoe shares her transition to the charity sector and the lessons learned there.
“And if any of you have worked in charity, maybe you've had this experience too, but let's just say the charity sector was not what I thought it would be.”
Taking the Leap into Consultancy
7:25 to 11:08
Zoe describes her decision to leave corporate work to become a marketing consultant.
“I decided I wanted to try working for myself.”
Mindset and Preparation for Change
11:08 to 13:12
Zoe emphasizes the importance of mindset and preparation before making career changes.
“I think I'd been about 12 years in corporate and I was going to become a consultant.”
Realizing a Shift in Passion
13:12 to 14:01
Zoe reflects on her changing interests from marketing to coaching and transformation.
Discovering New Passions in Marketing and Coaching
14:01 to 16:57
Learn how a shift in interests led to a pursuit of purpose-driven work.
“kind of the politics and just coming in, doing what I was doing and leaving.”
Pregnancy and Life-Changing Experiences
16:58 to 19:24
Explore how pregnancy shaped the host's sense of purpose and direction.
“because I don't know what my purpose is yet.”
The Challenges of Motherhood and Seeking Connection
19:25 to 21:33
Understand the struggle of feeling unseen in motherhood and the lack of support.
“I kind of thumped into motherhood and I felt really different in myself and no one was talking about it.”
Show all 22 chapters
Creating a Community for Mothers
21:34 to 23:53
Uncover the importance of supporting mothers through shared experiences.
“talking about, you know, wearing cool jeans and drinking gin.”
Balancing Ambitions and Motherhood
23:54 to 26:35
Learn about the tension between ambition and being present in motherhood.
“Really what she gave me was accountability because I was paying her quite a lot of money at the time.”
The Brutiful Years: Overcoming Miscarriages
26:36 to 28:00
Hear about the emotional journey through miscarriages and maintaining resilience.
“I paralleled my old world with the world that I wanted to create.”
The Brutiful Years: Miscarriages and Resilience
28:00 to 29:02
Explore the emotional journey of handling miscarriages while maintaining the podcast.
The Impact of Viral Success on Maternity Leave
29:02 to 30:17
Reflect on the challenges of balancing a successful podcast with new motherhood.
“and my way to stay connected and to keep moving through and it was the messages from the community from you guys, from our listeners that kept me going.”
Navigating Lockdown with Kids and Community
30:17 to 32:11
Discuss the experience of managing motherhood and podcasting during lockdown.
“I was exhausted and I don't think I did a very good job on either.”
Embracing the Challenges of Matrescence
32:11 to 33:15
Delve into the difficulties of transitioning from one child to two during a pandemic.
“And at that time, I spoke to Glennon Doyle, which was incredible.”
Burnout and Relocation: A Personal Journey
33:15 to 34:24
Reflect on the struggles of relocating and dealing with burnout while parenting.
“And I wished that I had paused a bit more.”
Lessons Learned: What I Got Right in Motherhood
34:24 to 36:23
Examine the successes in balancing work and motherhood and setting boundaries.
“wasn't too much I think it's possible to hold both those things but I hadn't learned yet about about releasing the stress.”
What I Got Wrong: Reflections on Mistakes
36:23 to 40:48
Identify key mistakes in managing motherhood and work, focusing on burnout and self-belief.
“When my first one was born, I did have a big chunk of time out of paid work with her.”
Navigating Self-Doubt and Comparison in Motherhood
42:05 to 43:29
Explore the challenges of self-belief and the impact of comparison in motherhood and work.
“You know, I haven't got a team physically sat around me.”
Anticipating Future Discussions on Work and Motherhood
43:29 to 43:53
Learn about the upcoming series on work, motherhood, and personal transformation.
Transcript
Automatic transcript. May contain errors.0:01Hey and welcome back to Motherkind. It is me, your host Zoe, and we are proudly supported by Wild Nutrition's Women's Supplements. I turn 43. I know, it seems wild to me. And fun fact, on the same day as my husband. Yes, we share a birthday. Anyway, because it is my birthday week, I wanted to do a solo episode and share more about my journey of the last 10 years specifically how I went from my corporate job in insurance true story to becoming what I do today one of the UK's leading executive coaches for mothers hosting mother kind podcast Sunday Times best-selling author everything that I used to sit at my grey desk and dream about so I hope you love this episode and if you take just one thing away I want it to be this believe in yourself more.
0:55You are incredible. And I believe that that thing that you are dreaming about, it's possible because it is meant for you. I think if you dream about something, it is meant for you. So I hope this episode is inspiring. Let me know what you think. Here it is. Oh, and quickly, please subscribe, please share the episode. That is how we reach more and more women, more and more mothers to remind them that they matter. They deserve investing in themselves too. And that motherhood gets to be good. Okay, here it is.
1:29I did a degree in economics, which looking back was probably a mistake. Numbers are definitely not my natural domain. But I did do a couple of modules on sociology and I studied the economics of gender discrimination. And I remember learning about the motherhood penalty 22 years ago. Isn't that wild? I remember it so vividly. The lecturer put up this chart and he said very bluntly very kind of coldly so when a woman takes time out for her family her salary never recovers and then the gap to men widens and that's the motherhood penalty and I remember kind of writing the chart in my book I guess I would have been 20 and just thinking huh that's really shit and then I didn't think anything more about it and something that I love about life and career are the dots connecting backwards and I'm pretty sure that you would have had some of this experience too in your own life when something that seemingly seems like you went off track or wasn't the right thing actually starts to make complete sense and that is how I feel now about that economics degree because what that degree really taught me if I think about it in the big picture sense is that the micro our individual experience is always linked to what's going on in the macro, which is always going on at societal and policy levels and cultural levels, and to really link those two together.
2:55And that is what I've always brought into Motherkind. And I think it's probably set me apart from lots of other voices on motherhood who tend to do one or the other. So that is my first big dot connecting backwards. Even though I would have told you for a long time it was a mistake choosing that degree, I can see now it absolutely was not. and I wonder if there's something in your career path that you would have called a mistake but actually now you can see what it has brought you. Anyway I did the second or mixed degree and I ended up on the graduate scheme at BMW head office I know. I started in marketing and then I did strategy and then I did press and PR and it's actually wild to me how different I am now to that person.
3:39The culture was kind of as you would expect. It was very formal. It was very male. It was very process driven. And I, in many ways, hated it. And in many ways, I loved it because I learned so much. And again, no experience is ever wasted. I really want you to take that from this episode today. No experience that you've ever had is ever wasted. You can use every single job, every single, you know, crappy job that you had in your teens, every single one of those experiences that you've had will be adding up into skills that you've got today. And so again, while I would have told you, oh, I probably shouldn't have started in the automotive industry.
4:23It wasn't very me. Now I can see, honestly, I use those skills that I learned in that organization every single day to grow Motherkind. And I think there is a real benefit actually. And I always advise young people around starting in a big business because you really get to see what great looks like. BMW was incredible in how they activated things. And I learned loads. But the most important thing about my time at BMW was I met my best friend, Anna. And we have been incredibly close for 20 years now which is crazy and again no experience is ever wasted I really believe that and I think if we have that mindset as we journey through our lives and motherhood we get to not make ourselves wrong for perceived failures or mistakes and you know no experience is ever wasted so I'm at BMW I met my best friend but I'm feeling a bit disillusioned with corporate so I did a pendulum swing, as we call it in coaching, which is where you have a realisation and awareness and then you pendulum right to the opposite side.
5:32So I thought I'm a bit disillusioned with corporate. I'm going to go to the charity sector. And if any of you have worked in charity, maybe you've had this experience too, but let's just say the charity sector was not what I thought it would be. And then I pendulumed back again and I went back to corporate to a city insurance business,
5:49Zoe:which was kind of in many ways felt safe to me because it felt so familiar to BMW, very corporate, very formal, very male. And I was just 30 at this time. I was just married. And the MD of the business, she was a mum and she had two young kids. And honestly, I don't think that she ever could have seen them. She was always traveling. She was the first in the office. She was the last to leave. And there is no judgment from me on that. I had no idea what her setup was behind the scenes. But I knew as a 30 year old thinking about starting a family that that isn't what I would want my life to look like.
6:30And I think if you're in an organization and you're ambitious like I was, and you don't like the ladder that you're climbing and you don't like the destination, then you need to get that ladder on a different wall. You really do. Because at that organization, I could see how my next promotion would be to marketing director and then possibly, you know, another senior role and then managing director, possibly even into the C-suite. But I could see that I didn't want that. I was climbing a ladder that was against the wrong wall. And in many ways, that feels scary when you have that realisation. It's also incredibly freeing.
7:10freeing. So I realised I got to get this ladder that I'm climbing and I've always been ambitious. I've always wanted to thrive in my career. I just thought to myself, this isn't the right wall for me. And this is where I call it chapter two of my story. I took the leap. So here's what I did. I decided I wanted to try working for myself. So I decided to quit and be a marketing consultant. and I remember at the time saying that now it seems like such a small step like okay I'm already doing marketing I'll just do it for myself but at the time I was petrified and I think if any of you are sat in corporate listening to this you will relate to how easy it is to get kind of really stuck in that corporate thinking that there's no opportunities outside those kind of salaried roles that you have to keep going and climbing the ladder and I remember the fear oh my gosh the fear was absolutely huge but I managed to convince myself if it didn't work out I could always go back and get another job and there is some important context here is that at the time I was just married we were thinking about starting a family I was really getting into coaching
8:25Zoe:healing thinking about a bigger vision for my life one with freedom really at its heart one where I called the shots in my own career, one where I got to be creative and more purposeful. And I remember this so clearly every day I would walk into the office, into this stunning office. It was filled with beautiful artwork. It was kind of shiny. And I remember walking into that every single day and I would be listening non-stop to books, to podcasts about entrepreneurs, about people who were living life on their own terms about people who'd started their own businesses, I flooded myself with positive role models, with ideas, with alternative realities.
9:09And then I would go in and I would step back into the kind of current reality, which was in corporate and everyone was doing the same thing. And then I would leave and I would do the same thing. I would flood myself with this new information.
9:21Zoe:And I think that is so important. If you want to create any change, you have to immerse yourself in that future that you want to create. And there was a massive book that had an impact on me called Choose Yourself. I can't even remember the author now, but it was all about how no one is going to come and design your perfect career for you. No one is going to come and rescue you. You have to choose yourself. You have to decide I'm worth designing a life that is going to work for me. I am worth that. And I remember reading that book and thinking, yes, This is what I'm going to do. This is what I'm going to do.
9:58I am going to design a life and a work that works for me, that is on the right wall. And I can climb that ladder on. I had no real idea what was going to happen. I knew that starting in marketing consultancy would be the smartest thing because I already had those skills. That was what my experience was in. But after that, I never really had a clue what was going to happen. So I really immersed myself in this new world of entrepreneurship and freedom and mindset. And it gave me the courage to think I'm going to quit and do it for myself. I also knew, and I'm quite proud of myself for this. I had a little bit of foresight that if I could get my own thing going before I had children, that it would serve me really well.
10:43When I had children, I did actually quit that corporate job and get pregnant about, I think it was about eight or nine months later, which wasn't that smart because obviously there's no maternity pay. So maybe not the smartest move financially, but I really backed myself and I really trusted myself. And I am very, very proud of that. So picture the scene. I am there. I have made this decision that I'm going to quit corporate. I think I'd been about 12 years in corporate and I was going to become a consultant. And I walk in tell my boss, who was actually really lovely, this was my plan. And you could not make up what happened.
11:22He hired me back as a consultant on the spot. He said, well, we need you and we think you're great. And, you know, we've got this big campaign going live. So do you want to come back as a consultant three days a week? And because at the time I was really full of confidence, I named like a really high day rate. He went with it and I had my first client. And I do believe in universal nudges and flow when you've made the right decision. And this was just massive for me. I thought I've made the right decision and I've just had a huge kind of positive universal nudge, I would call it. Yes. Like the doors flung open.
11:58I got my first client. I then went back to my old company that night, spoke to my old boss at the charity, said, Hey, I'm going to be a consulting. He hired me back that day. And so on my first day, I could not believe it.
12:13Zoe:I had two clients and then I spoke to another friend who'd started a popcorn company. It's absolutely massive now. And he also hired me. So within a couple of days, I was a consultant. And I guess it looked like to the outside world, many of my friends were saying, how have you done this? But what people don't see and didn't see, and I think this is true for you, if there's any big change, it's that it's the mindset preparation before it. It's the year that I spent before that, you know, reading, immersing myself, believing in myself, getting rid of limiting beliefs so that when you make the change and when you take the action, something, you know, it flows really quickly.
12:51Zoe:And so I would really encourage you to think about that. Look for those nudges. You know, don't forget if you are in that time and I love this analogy of the seed, you know, under the soil and it's dark and you can't figure it out and you feel really lost, but you keep doing the work. you keep watering you keep getting that sunshine and then eventually the kind of seed emerges and for a year I did feel like I was that seed kind of in the soil but I just kept doing the right thing I kept educating myself informing myself I kept shifting all my limiting beliefs who am I to do this I can't do it I who am I to be an entrepreneur who am I to have my own business I kept getting rid of all of those and replacing them with phrases like if not me then who why not me I really started to grow that belief and so I do believe that's why when I then did it it was kind of super successful so I was a consultant and I absolutely loved it I think consultancy if you have a defined skill set which most of you listening to could pull together a skill set that you could sell to organizations or other people I think consultancy is amazing I loved getting to work on ring fence projects I loved to be on a day rate I loved not having to engage with kind of the politics and just coming in, doing what I was doing and leaving.
14:05But at the same time, I knew that marketing wasn't my passion anymore. And I knew that because I stopped wanting to go to the conferences. I wasn't reading marketing books anymore. I was reading kind of coaching and transformational books.
14:21Zoe:I used to be really turned on by like a big campaign. And, you know, I'd talk endlessly about how brands are built and, you know, how they're using TV and different media And I just stopped being excited about that. And that was kind of scary to me because that's all I'd known. That's what I was consulting in. But again, I think it's about trusting yourself because this is another dots connecting backwards moment, because at the time I was getting really into individuals with companies that were changing things. there was a business called Tom's Shoes I don't know if you remember it and I would endlessly read about the guy Blake McCoskey that started Tom's Shoes and how did he start it and I started to think I want to do something with purpose initially I thought that I would help marketing you know in a marketing perspective but then again I realized no I'm kind of selling myself short I don't really want to do that and I because I was wanting to consume all this information about businesses that supported people and made changes and did something in the world.
15:23I was listening to a lot of podcasts, which were very, very, very new at the time. It was 2012.
15:29Zoe:It was nothing like it is now, but I was in that quite early, I guess. I didn't realise that, but I was in that quite early listening to podcasts, listening to podcasts where people would be interviewed that were inspiring, that were doing their own thing, that were making a difference that were helping people and I knew that I had found my thing I knew that I absolutely was going to do something in that space I was going to start a business with purpose I was going to help people I was going to do something in the world that mattered I also did my first coach training at this time so I was kind of marketing consulting a lot and then doing coach training on the side I did some meditation training I was going to lots of talks and workshops I was just immersing myself in kind of personal development and entrepreneurship with purpose world.
16:20Zoe:I even started at one point career coaching some friends because I thought, oh, maybe that's what I'll do. I can, you know, help people in their careers. And I was just playing around with this idea of what I really wanted to do in the world. Then I got pregnant. and I think this is about really when life pushes you into alignment so all these kind of seeds were being sown and I was full of ideas and I was kind of really starting to believe that I could be someone that did something in the world that I was proud of that I wanted to build that mattered and I actually remember saying to Guy at one point I'm so nervous about getting pregnant because I don't know what my purpose is yet.
17:05Zoe:And looking back on that just makes me laugh so much because I was so clueless that in fact it would be getting pregnant that would give me my purpose, that would give me my business, Motherkind, would give me my platform.
17:22At five months pregnant, I had a life-changing experience. I somehow, and it did feel like that, ended up on this island in Sweden doing a kundalini conscious motherhood and birth training course and it was bonkers how I ended up there honestly it's a story for another day but let's just say I was completely guided to end up on that island five months pregnant with this teacher called she's incredible she's kind of bonkers she's like a wild woman and I've never been on anything like that. Everyone there was doulas, midwives, coaches. And I knew in my soul that I was meant to be there. Again, I didn't know why yet, but I think this is what is so important is just trusting being guided to the little nudges that we get or that feeling of wouldn't it be incredible.
18:22And I just knew that I was meant to be there, but I didn't know why. I thought, okay, maybe I'm going to be a pregnancy yoga teacher. Honestly, at the time I thought that's what I might be. Have you ever had that experience where you just feel like kind of doors are flying open and it doesn't make much sense, but you're going with it. That was how this time felt for me. And that a hundred percent that experience planted the seeds for mother kind. I just didn't know it yet. Then, as you know, I had my matrescence experience, which I've spoken about a lot, especially in the book. It was just way harder than I thought that first year of motherhood.
19:04All my stuff came up around control, around fear, around not being good enough. So I looked for answers. And at the time, 2013, it was the rise of the Insta mum. It was all about looking cool, drinking gin. I think hurrah for gin
19:19Zoe:was the kind of book of the era and mother's meetings that was this huge kind of meetup thing where all the cool blogger mums would go and meet up and just look cool with these cool babies on their hips and these kind of hipster outfits and honestly I didn't resonate with any of that I didn't drink which instantly kind of othered me with the whole gin cool mum vibes I didn't get out of my maternity leggings for about 18 months and then my mum staged a bit of an intervention she was like Zoe it's time to leave the black baggy leggings home now so I just didn't resonate with the fashion content and you know what I really wanted in that first year through my matrescence experience was to feel seen and I felt like everyone around me glided into motherhood and it felt like, what's the opposite of glided?
20:15I kind of thumped into motherhood and I felt really different in myself and no one was talking about it. So in my previous life, like I was telling you when I was doing those sort of coaching trainings and those meditation trainings and I was going to workshops and talks, almost like every night of the week I was in it. So it was so normal to me that when you wanted to learn about something or when you had a challenge and also I've been in lots of 12 steps groups, it was completely normal to me that you would go and find a group or a course or a teacher and learn. So I just assumed that that stuff must exist for mothers.
20:50And it did not.
20:52Zoe:Everything that I found was about parenting. Everything that I found was about what to buy, like what bottles are the best, what buggies the best, you know, how to get them to sleep, about feeding and, you know, all that stuff, of course, is useful. We need that. That's kind of the practical skills side of it but nothing was about me nothing was about the mother and I think when you're not seen you become to feel invisible you start to feel like something's wrong with you and I now know and I think I knew even then it didn't make any sense to me that the whole focus was on the baby on the parenting and the mother and our experience was being completely ignored unless we were talking about, you know, wearing cool jeans and drinking gin.
21:38Where was the depth of the conversation? To me, it was just completely missing. And it seemed insane, especially as in the kind of rest of our lives, there was just this massive industry called self-development,
21:51Zoe:and there was nothing for mothers. So I started to just do my own research. And I've talked about this a few times. I started to read Brené Brown, Peter Levine, Dan Siegel, Gabor Marte, and I really felt like wow like this is cool this is actually new world and it's a million miles away from the kind of cool fashion gin content and I wanted to share it and also I started to think about oh that purpose driven thing that I want to do that difference that I want to make could it be this like could it be this and there was definitely that kind of chink of excitement and I started to think I think it probably can be.
22:33Zoe:So at that point, I'm about 15, maybe 18 months postpartum. And I had gone back to work. I was doing, I think one day or maybe one and a half days marketing consultancy. I'd kind of kept that going in the background. I had patchy childcare. If I had any, I think me and Guy just sort of juggled it between us. And she was also an amazing Napa, my eldest. So she would regularly do two and a half hours every lunchtime. So I would do work then. And at that point, I thought I really want to do something with this idea that I've got around helping mothers feel seen, around helping mothers with, you know, fear and control and how do we meet our own needs and what the hell is all this about?
23:17Zoe:So I actually at that point made a smart decision, which I would absolutely do again, which was that I hired a coach because I was sleep deprived and my inner critic was loud and I knew that I wanted to do this but I also knew that if it was just me sat on my own with a laptop I probably never ever ever would I knew that I needed someone in my corner and I have done that at every stage of my business I've when I've needed that kind of push or that up level I've hired someone who's done it before to help me. So I hired a coach and she helped me figure out, okay, what could this thing be? How are we going to do it?
23:58Zoe:Where are we going to start? Really what she gave me was accountability because I was paying her quite a lot of money at the time. I think like all the money that I made from marketing consultancy, I gave to her. And I knew that if I was paying her, I wouldn't shirk out of it, even though I was petrified. So I wanted to do it and I didn't want to do it. And I wonder if you relate to that. If you've got a big decision around your work coming up where you want to do something, but you don't want to do it. And I was kind of doing that dance. So we landed on the idea of a podcast. Originally, MotherKind was going to be a blog.
24:31Zoe:And then I realized that kind of whole mummy blog thing. And actually, you know, there's no shade there at all, but I just didn't sit with me. It just didn't feel like me. And podcasts have been such a huge part of my learning and I loved it. And I've always loved speaking, presenting. It's been my thing my whole life. At one point I wanted to be an actor. So we landed on a podcast. We launched the first one. We launched the second one. We launched the third one and people started listening. And you know what? I knew quite early on I was onto something. And I would say about three months in, I started letting myself dream of what it could be.
25:04Zoe:And the ideas just came flowing in. I remember thinking, what if I could write a book one day? That's always been my dream. What if I could do products? What if I could work with brands that I love? What if I could do coaching? And I think the tension for me, and I suspect a lot of people will resonate with this, has always been between my ambition and my desire to be a really present mum. Because I've always been a super ambitious person, especially with Mother Kind. To me, it matters so much. And every single day and I wake up and I just want to reach more people but there's such a tension with also wanting to be super super super present with my kids so at that point I got two days of child care that's right and I was doing one day consulting and I was doing one day on motherkind and I did that for three years and I think it's really important to talk about this because Instagram and content can make it look like people quit their jobs or they come back from eternity or they come back from a career break and they start a business and it starts flying and they're making money and it's doing really well.
26:13Zoe:And in my experience behind the scenes, having looked behind the scenes of hundreds of kind of career changes in businesses like this, it is rarely like that. What most people do is they parallel for a while. So they use their old skills and experience to fund the new era. And I think it's really important to normalise that because that's what I did. And I think it's extra challenging for us as mothers when we do these big career changes in motherhood, because we also have to factor in childcare and the cost of that. So that's what I did. I paralleled my old world with the world that I wanted to create.
Read the full transcript
26:47Zoe:So I carried on consulting for three years, the first three years of Motherkind, and then I would do Motherkind kind of evenings, nap times, and then I think, yeah, one more day of childcare. care and you know we need to normalize slow sustainable growth and businesses that fit around our lifestyles as opposed to you know businesses that start to determine our lifestyles and I have always been very very very clear that mother kind even though it's super important even though I want to reach millions more mothers every month it has to fit around the type of life that I want to live, which is a really present one with my kids.
27:27Zoe:I want to do most of the school pickups because I love it. And I don't think that is any overnight successes. It often looks like that, doesn't it? And, you know, maybe some people even look at me and think it looks like an overnight success. It absolutely isn't. I don't think in corporate. I don't think if it's your own business. I don't think if you're freelancing, I just don't believe there's overnight successes. there is so much that goes behind the scenes that no one else sees and that's the sort of next chapter for me 2018 to 2021 I call the brutiful years they were so beautiful that chapter but they were also absolutely brutal and the first thing that happened a bit of a trigger warning here on miscarriage was that in 2018 I had two miscarriages it was really really harrowing traumatic experience both times and I managed to keep the podcast going week in week out they really cracked me open I don't think I gave myself enough time to grieve properly and about a year later I actually went into some specialist therapy to help me grieve those miscarriages because I realized I just kept going and I do remember recording episodes kind of trying to fight back the tears and not really knowing how can I hold space for my community for others for my listeners when I'm crumbling behind the scenes but what happened was the podcast became my lifeline and my way to stay connected and to keep moving through and it was the messages from the community from you guys, from our listeners that kept me going.
29:14Zoe:And you know, what's wild is that I've never missed a week in eight years. And sometimes I think that's incredible. Other times I think you really need to give yourself a bit of a break girl, but I haven't missed a week in eight years. And then in 2019, my youngest was born right at the end of 2019. So we had two miscarriages and then fell pregnant, stayed pregnant, had her in December 2019. And this is something that I got very wrong. So the podcast, when I was about four or five months pregnant, started to go viral. I'd done a Dr. Gabor episode. I had millions of new listeners and I thought, I can't stop this now.
29:59Zoe:this is like the dream I am reaching so many people and I'm starting to get known you know journalists are reaching out brands like this is everything that I have dreamed of I'm having exactly the impact that I want to have and I don't believe in regrets but I do wish that I had had a longer maternity leave I think I was back recording I want to say after maybe three weeks which is actually crazy and I would do that so differently now I can see looking back now I was in quite a lack mindset I remember thinking if I pause this for three months four months five months six months I'm going to lose all my listeners I'm going to lose all the momentum and I'm never going to build it back up and that is such lack now I'd think to myself no you live your message first you take a proper break knowing that you can just pick up where you left off but I didn't do that.
30:52Zoe:And it cost me to be honest. I was exhausted and I don't think I did a very good job on either. I didn't do a good job on keeping the podcast going and I didn't do an amazing job, I don't think, in those early months with my youngest because I was trying to do too, I was too distracted. But then two months after that, lockdown happened. So we happened to be at guy, my husband's parents. And so we just stayed there. So we did lockdown with them, which was amazing because we got a little bit of childcare with the grandparents. Guy is an entrepreneur. He was at the time, he had a dog food business and that was just crazy trying to steady that ship.
31:37Zoe:And so he was kind of pretty unavailable. I had a four month old and a five year old and I had to keep Mother Kind going. I decided I was going to keep it going again. Looking back, I wonder if I should have been a bit easier on myself and thought I'm just going to pause this through lockdown, but I didn't. I also have felt and feel such responsibility to my community, to my listeners, to everyone who kind of consumes my content. And I didn't want to abandon everyone in our absolute time of need. So I set about doing special episodes for lockdown. And at that time, I spoke to Glennon Doyle, which was incredible.
32:15Zoe:I did an amazing episode about emergency schooling. I did an amazing emergency episode on the mental load with Eve Rodsky. It was brilliant. And it was really, really, really hard because I was sleep deprived. I was going through my second matrescence shift from one child to two. And if you have done that, you will know what a massive deal that is. I actually think it's maybe more challenging than going from zero to one. I don't know what you guys think about that. You know, this is why I call this such a brutiful period because it was so beautiful. Like I'd had these two miscarriages. I had my little sunshine rainbow baby.
32:54Zoe:She was incredible. I had such a healing birth with her. She's just pure light, my youngest, like she is next level. And at times it was really, really, really hard. And I definitely would have quit if it wasn't for the messages from the community that were keeping me going. And I kept myself going. So I'm kind of, it's a both and. I'm really proud of myself. And I wished that I had paused a bit more. So then post lockdown, we did a massive relocation. We moved from London to the seaside. I didn't know a soul when we moved here. It was huge for me. And I experienced burnout. And I talk about that quite a lot in the book so definitely go and have a look at that chapter about how that burnout happened and how I recovered from it but this is why I'm so passionate about talking about burnout because again it really it seriously seriously challenged me and I've had to work really hard at letting go of any guilt that I feel about how I showed up for my kids in that season like they really needed me when we moved and I wasn't there for them exactly how I wanted to be because I was burnt out because I was you know keeping the podcast going there was also tons of opportunities flying in with corporate talks and sponsors and coaching and the business was really expanding and growing and I was also holding this whole relocation and it actually wasn't too much I think it's possible to hold both those things but I hadn't learned yet about about releasing the stress.
34:31Zoe:I hadn't learned about completing the stress cycle. So I was just holding it. And that's where this kind of sponge analogy came from that you might've heard me talk about before, where I was just absorbing, absorbing, absorbing, absorbing until I couldn't do it anymore because I wasn't wringing out the sponge. I wasn't doing anything for me. I was like, I've just got to get through this really busy season. I kept saying it. I've just got to get through. I've just got to get through. And I wonder if you relate to that. I've just got to get through. and then I couldn't get through anymore because my body said no just like you know Dr Gabor teaches us when the body says no my body says no so I recovered from that and then in 2024 had the biggest year ever because I launched the book which was a dream since I was about five but there were lots and lots lots of trade-offs you know it was in the summer holidays so that meant a lot more child care than my kids are used to in the holidays it was really busy but it was a hundred percent worth it and I intentionally slowed down at the start of 2025 and I love thinking about that and that is a privilege of having your own business is that you can think about your work in sprints you can think about your work in seasons and that is how I like to think about it so I absolutely sped up for all of the book and then I slowed down and And I'm speeding up again now, which takes me to today.
35:47Zoe:So, I mean, today it feels incredible if I'm honest. I've got more childcare than I've ever had because my little one started school. There are so many exciting things coming down the line. I'm more excited than ever about Motherkind and I love it. That was a lot. That is my career and my axis of motherhood and work for the past nine years. but I wanted to do a sort of wrap up reflection on some things I've got right and some things I've got wrong because I'm wondering if it might help some of you feel seen you might agree you might disagree but it might be a really interesting kind of thought starter so some things that I've got right is that I always knew I wanted to work I will be honest with you I haven't always needed to work but I have always wanted to and I think knowing myself in that way that I am someone who needs that outlet of work has really served me because I've never had that oh am I gonna leave paid work and just be you know all the time with the kids that was never a decision with me my decision was more how much child care and how much work and that's the other thing that I've got right I think is that I have built up my child care as my kids have got older so when they were little.
37:08When my first one was born, I did have a big chunk of time out of paid work with her.
37:13Zoe:And then I've built it up and ramped it up as I have got along. And that is something that I think I've really got right. I just know that if I wasn't doing paid work, I'd be unhappy. I'd be frustrated. I love earning. I love growing in my career. I love who I am at work. I love that the girls get to watch me grow and they get me to do my own thing, which is full of purpose. and something else that I've got right is that I'm I've done really really well at being super focused and boundaried so if you work with me if anyone ever works with me you will notice I don't have many meetings I am super clear about what my focus is and I'm very very very boundaried with my time so I've between nine and three four days a week I am working if you ask me for a coffee or a meetup or something in those hours, the answer will be no, politely and respectfully.
38:06Zoe:Those are my work hours and I protect those because then that boundary allows me to then finish work, be with the kids every day after school, be with them at the weekends and be with them at the holidays. So I've really tried to design the business that works around my life. That is absolutely a massive privilege. I also think it's possible because I'm doing it, so it must be possible. And I've designed the business. So I have 90 % of the holidays off, which also feels really, really good. The other thing I've got right is I've always had supports. I've always got coaches. I've always got mentors.
38:43Zoe:I'm always reading. I'm always learning. I'm always stepping into what's possible. What can I learn? What can I experiment with? And I think that mindset of there is no pass, there is no kind of pass or fail. There's no getting it right. There's no getting it wrong. There's just trying lots of different things and experimenting, seeing what comes back. And I think you can absolutely do this, whatever work environment you're in or not, you can absolutely start experimenting. You know, what happens if I just, for the next five things that I listen to or read is about possibility and growth, or what happens if I set a boundary?
39:18Zoe:What happens if I, you know, spend one evening a week working on a dream that I've got? I think mindset is 90 % of feeling like you can thrive at work and in parenting and I think that's probably something that I've got right mental load obviously massively important it's so difficult to feel like you're thriving feel confident feel competent not burn out if everything is on you if you're in a partnership for me the resentment just gets too high if it's any other way so I think I've always done quite a good job at splitting that mental load and having those conversations and I have been very lucky right so I found something I'm really passionate about and that is what drives me but I have also quite purposefully kept Mother Kind really manageable so I've definitely turned down deals I've turned down partnerships I haven't done things that I could have done because I knew it would take me away from the girls too much so I think I've always embraced that tension and I've always embraced those trade-offs and I've always made trade-offs that I feel okay with and I think that is a really empowering place to be and again I think it's possible whatever your situation is to start to feel more comfortable with the trade-offs and if you don't feel comfortable with the trade-offs to start to think okay what can I change here?
40:43Zoe:What is possible for me? What could I do differently? Which are such empowering questions to ask yourself. All right, but I definitely haven't got it all right. The list of what I've got wrong is way longer than the list of what I've got right. I definitely got it wrong when I burnt out. I was trying to do too much. I didn't have childcare. I was trying to keep Mother Kind going. We'd done this massive relocation. I didn't know about completing the stress cycle. I didn't know about releasing my stress every day. I tried to do way too much. I thought for a short season I could handle it and I couldn't.
41:20And if you've ever experienced
41:22Zoe:real burnout, it is horrific. I remember just trying to get the girls dressed one morning, I think, and just staring into the wardrobe and crying and thinking, I can't do this. I just cannot do it that is what burnout feels like every single tiny thing feels like climbing a mountain and I will never ever ever let myself go back there that was catastrophic for me it was horrific I also think not taking enough maternity leave when my second was born was a mistake it was because I was fearful I was stuck in lack I wouldn't do that again another thing that I have got wrong is at times my self-belief so I'm still working on this like who am I to do this who am I to have created essentially my dream job for myself what happens if I get cancelled as a person I'm actually super shy I'm really introverted public profile doesn't really sit that easily with me I've really had to work into that and I think at times I've let that lack of self-belief hold me back and I've definitely got stuck in that who are you mindset especially when I sit, you know, I sit in the office all day on my own.
42:32Zoe:It's hard. You know, I haven't got a team physically sat around me. And I think at times I've definitely got stuck in my head and thought, does this matter? And who am I? And all of that. I also think something I've got wrong links to that, which is team and support. I didn't hire quick enough. I didn't hire senior people quick enough. And I'm working on that now. And comparison absolutely has got me, you know, whether it's comparing myself to people that I used to work with who are now super senior in corporate and I think oh maybe you know maybe I should have done that path or maybe I should have done this or she's doing it better than me and any variation thereof I have absolutely got caught in that and I think we all need to hear this is that you are on your own path and the most powerful thing that you can do is to really own that there's a hundred small things I've got wrong but we probably need to wrap up because this is turning into a really long solo episode and I hope that a couple of things I've said has sparked something in you please do let me know I cannot wait to release this series on work and motherhood and matrescence and how we transform at work as well as in our lives it's a massive piece of the puzzle that mother kind and me you know we want to dive into so I cannot wait to hear what you think about it I'll see you next time
44:01that was the episode I hoped you loved it if you did please make sure you subscribe and I will see you next time
From the publisher
Zoe has never shared her story like this before.💡 In this episode, she takes you behind the scenes of her journey through motherhood and work over the past nine years - the decisions, the trade-offs, the moments she’s proud of… and the ones she’d change if she could.
This is the first episode in Motherkind’s special work series, and it starts here for a reason. Because from the outside, it can look like everyone else has it figured out.But the truth? No one does.
In this conversation, Zoe shares what it really looked like to leave corporate, build Motherkind alongside early motherhood, and navigate burnout, loss, ambition, and identity… and how she’s learned (sometimes the hard way) to design a life that works for her.It’s honest, unfiltered, and deeply reassuring for any mother questioning her path.
💡 In this episode, you’ll learn:
. The biggest mistakes Zoe has made in motherhood and work - and what she’d do differently now
. What burnout actually felt like for her (and how she pushed herself into it)
. The real tension between ambition and being a present mum
. How to make peace with trade-offs and build work that fits your life
Watch every full episode on YouTube and subscribe.
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If you enjoyed this episode, you might also enjoy Zoe’s conversation with Neha Ruch - Work Series: The Truth About Stepping Back from your career — And Coming Back even Stronger
Feeling different since becoming a mother? Get clarity on who you’re becoming now and download your FREE Matrescence Cheat Sheet
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