$1M+/yr Local Businesses Hidden in Plain Sight

23:44what's the name of that uh really big company it was it called task us or something like that yeah are they publicly traded and is there i think they are is their market cap just getting obliterated right now because of all this 1.2 billion dollar market cap and yeah it's down in five years it's down like 5x but it's been yeah it's been it got nuked basically from well it kind of was at the peak of the 2021 range so like let's see um yeah it basically went public right at like the peak of the market like september 2021 and then has just been down since then i have gotten oh yeah you're right so it could be it's a bunch of stuff yeah dude by the way i just invested this company i think you you might actually be an investor are you an investor in owner.com yeah yeah he's cool that thing is crushing it's crushing this business owner.com is kind of amazing.

24:38So what they're doing is they go to restaurants across America and they're basically like, Hey, you, you need software. You hate your current software. You're using 15 different tools. Use the owner system instead. Okay. That's actually like not that new of a pitch. You know, there's other companies that have claimed to be like, Oh, we're an all in one, or we have the, the best point of sale checkout system. And, um, these guys have just got it like really, really right because they're growing incredibly fast. And so what they do is they go to a company and they're like, Hey, look today, if I Google, there's a great case study on their website.

25:14Like if your case study is good, this is when I decided to invest. I was like doing like the diligence on it. And I was, I watched their case study and most case studies on business websites are awful, God awful. Um, I watched it and I was so thoroughly convinced. And I just thought to myself, if they do their case studies this well, imagine how they're doing like the other important parts of their business. Cause this is like a, you know, the, the sort of like the thing that's a kind of a throwaway for most businesses and they're pretty poor at execution. So it was this dude who was a pizza shop owner in somewhere, maybe Pennsylvania or somewhere like that.

25:44And he's basically showing, he's like, look, if you Googled my pizza shop's name, if you Googled like whatever, like town slice pizza, Pennsylvania, the first result is slice. The second result is DoorDash. The third result is like all these other companies are stealing my, like people are searching for me they're not searching for doordash and they make these websites that rank in seo it's about i was on page two he's like basically i started working with owner and owner first of all now i'm the first result because i'm the first result when people are searching for my business those orders come through me directly i don't have to pay doordash the 15 fee uh my on my website and my online ordering works really well because that's what owner does they provide that like out of the box i don't have to know anything about tech to be able to do that.

26:27And then, you know, I get these, I get customers emails and phone numbers, and I'm able to text them and we have promotions and sales and deals and things like that. And basically, I'm making an extra like 10 grand a month. And that's huge for me. Like, that's like, that's like the difference between being on the brink of failure or having like a margin of safety. It's the difference of like hiring an extra person or not. And, and I just saw like, that's that same like business proposition, which is like, look, you're, it's 2025, you need to have a website, you need to be able to take online orders yourself.

26:57And you need to rank for your own name at the top of Google. And look, you don't want to have to deal with 15 tools to be able to do that. And we should do it for you out of the box and do it really well. And this business is scaling very, very fast right now. Very impressive growth. And this guy seems like one of those founders that's kind of like high octane. I don't know him super well yet, but just seems very, very high octane i'm pretty sure the intro i got to him was someone said this is the best company i've ever invested in and this is the best founder i've ever invested and i was like are you just saying words or like do you mean these words and he's like i mean these words so i could be wrong but i mean them i was like that's a hell of an endorsement the way that i invested in him was way less fancy as yours i just jason lemkin was like he's the best and i just said okay in and And I remember talking to him.

27:52And when I talked to him, this was, I think, no, maybe this was four years ago. He was 21 years old. And he was telling me a story. And once I heard like 21 years old and Jason Lemkin saying he's the best, I was like, well, okay, cool. I think I'm in. And the valuation, I believe, was really, really expensive. It was like a nine-figure something valuation. And I was like, this has got to be huge to really be worth it. and I think he's going to actually make it a massive, massive business. Have you ever even talked to him? Only through email. We traded like five emails in one night because I was like, tell me the answer to these five questions.

28:28And then he did. He is the Terminator. When I had a conversation with him, I was like, oh, you're going to destroy everything in your path. Like I could sense that. He gave me that vibe where I was like, I don't want to be your enemy. You're on a high protein diet, huh? he's uh on his videos for work and stuff like his like youtube videos or whenever they got to do like interviews he's like a comes off like a really sweet nice guy when i talked to him one-on-one uh i was he's incredibly intense he he will annihilate people in an ethical good way but like he's the type of guy where uh i do not want to compete against this guy it's so funny how you get a vibe off people and um very quickly so like i remember joe rogan once described somebody he was describing somebody who he just thought was just like a in his mind i don't know just like a total loser but like just like a nose like a spineless person and he and but the way he was describing them he was like he's like they just had no energy you don't meet somebody and like are your veins empty like where's the is there any blood in your veins and i just remember when he said that immediately in my mind i could think of three people who are like that just like very low energy people in my life.

29:39And then you can meet these other people that literally like, they walk at a different pace. They have like a different amount of energy. I remember like when we were hanging out in North Carolina and Mr. Beast took us to Walmart to like show us the things. And I remember like, I was like, why is this dude walking so fast? Like this guy's literally like, has like a little like an extra heartbeat or something in his cadence. He's just like walking faster than everybody else. And literally had more energy than anybody else. and he was busier than everybody else. And I couldn't tell like, is he so busy because he's got so much energy or did he have to raise his level of energy?

30:12Does this guy have just more ATP in his body because his schedule demanded it? And I'm not right. I still don't know like cause and effect of that, but it was very obvious to me as I've met more and more people that literally having more energy is a common trait of like the most successful people. And I don't know if it's cause or effect. I was, so I've got a, you know, I think we have a small team, maybe 15 people. And a lot of them are these young 25-year-olds. And they're animals. They're rabid animals. And they do crazy animal stuff. And every once in a while, I got to correct them. And I have to remind them, stay crazy.

30:46Just like I need to direct you crazy a little bit. And they were asking what I meant. And I was trying to think of like, well, how can I give you a good analogy? And I was like, have you guys ever seen curling? I was like, you know, like when they take like that big rock that like is capable of just smashing through everything if it wanted it to and they push it and then there's all those people in the front with like these brooms that are just like sweeping the area to make sure like it everything like the path that you need that that that big rock that's a like a brute force like blunt object so you are just guiding it to in the right lanes and it's like clearing the path i was like i'm the broom and you're the rock and someone's we're gonna we're gonna push you down this lane and i just need to be in front of you constantly clearing the space.

31:30And if I'm ever not clearing the space for you, or I need to reprimand you, it's just me saying, hey, I need you to go into this direction, but you need to continue being this brute force rock. Be the rock. Yeah. That's just going to smash through stuff. And it's just our job to change directions every once in a while. But I need you to stay what you are. And that is when I know I've hired the right people is when A, I feel like that. And B, sometimes I feel like I'm intimidated by them. Like, have you ever hired someone and you're like, I want to keep you happy because if you go work for someone else, it's going to be bad news.

32:08Or you almost get intimidated. Have you ever had someone who you hired who you're intimidated by? I mean, I don't know if intimidate is the right word, but I think I know what you mean. Furkan was like this. Immediately, I was like, oh, whoa. Okay, so there's no yeah, but. It's like, yeah, he's super smart. but he doesn't know anything about business. Nope. Actually he does. Yeah. But he doesn't, you know, he doesn't, he doesn't work that hard. Nope. Actually he works way harder than everybody else. So it's like, wait, wait, wait, you're there's no butts. It's just super smart and works super hard and is like well-rounded and knows, knows enough about the other stuff to get it right.

32:40It's like, Holy shit. Okay. You know, and, and, and I would say the, the biggest thing is like their self-assumption. So how do they carry themselves and how do they think about themselves? You hire a lot of people that want to fit into your company or they want to defer to you or they defer to your judgment. And every once in a while you hire somebody that doesn't want to do any of those things. They come in, they see broken stuff. They want to fix it. They don't think what you were doing was right. They just, if it's good, they think it's cool. If it's broken, they think it's broken. Like that's it.

33:07They don't think that anybody else is more qualified in the companies to do it. Like they think they could do it themselves. They don't think that there will be an employee forever. Like they're like, cool, I'm here right now. There's a partnership. And like, you know, eventually I'm going to be doing my own thing, or I'm going to be, I'll be, you know, in the leadership of this company, I'll have more equity in this company that I have today. Like there's some people who have a confidence about that, about themselves because they have a certain self-assumption and it's a self-fulfilling prophecy.

33:31You know what I mean? Furcon was a guy who worked with you at Monkey Inferno, the incubator, and he previously helped start AppLovin, which is a$100 billion company. But between AppLovin becoming a$100 billion company and him starting it, he worked for you. And it wasn't like a clear a runaway hit for a minute, but then it did. What, Ablovin? Right, it wasn't like a clear hit. Ablovin was already a runaway hit when he left. So he knew it was a winner. So then what the hell was he doing working with you? Or maybe it had not paid out yet? Believe it or not, he doesn't care. I don't know if I believe, I think I'm a not in that category.

34:16Because I was there when the money hit. Oh, got it. Okay. He was still working on our like beta release of our app that had 400 users. And he was up till 3 a.m. that night and he couldn't have cared less. And nothing changed between going from, you know, whatever, you know, normal person to being worth, you know, nine figures in an instant. Nothing changed. Nothing. Well, I remember. And I remember even telling him, I said, look, man, I was like prepping him like a psychologist. I was like, look, man, it'd be crazy if nothing changed. I understand. We got to figure out like how we're going. Are you just going to want to retire?

34:49Are you going to like, is you going to lose that edge? Is it going to be temporary? You want to take some time, just go on vacation and enjoy it. Like, I was like, it's hard to walk into an opium den and not get high. I was like, it's hard. It would be like, I think kind of crazy to assume you're going to get massively, massively rich, generationally wealthy, like in the next few months and that nothing changes. And then he was like, cool analogy. Can you go out? Can you get out of my way now so I can just do what I was doing? And I was like, all right. And then nothing changed. It was amazing.

35:18I think I walked into the office one time after... What happened? I think at this point, I knew that he was wildly successful. And I saw him... I don't remember exactly how it was, but I had this feeling. He had his hat turned around on the backwards of his head, and he had a screwdriver in his teeth. And he was behind the TV installing a Raspberry... What was that thing called? A Raspberry Pi? Yeah, he was installing this computer chip to the TV. And I was like, Furkan, what are you doing? And he was explaining to me how it would be cool because this Raspberry Pi thing is like a computer. So he's turning the TV into the computer.

35:54And then the things that he wanted to do, there was a handful of amazing things. And then it really kind of boiled down to, isn't this cool? And I was like, yes, it is cool. And I remember I was trying to justify him. But why are you... And then he just kept going, but it's cool. It's cool. Don't you think it's cool? And I was like, yeah, you're right. That's actually the best reason why you should be looking like a mechanic. like doing this. And it was like, we were doing one of our sessions. It was at like 8pm at night. That sounded different than how I meant for it to sound. But we were like talking about business at like 8pm at night at your office.

36:27And he was like there, like installing this like pie into your TV. Yeah, yeah. And the funny thing is when Furkan joined the company, this is a good lesson, I would say, because it could have gone either way. So Furkan builds Apple Oven. I think Apple Oven at the time when he left was maybe like$100 million a year business, but it was clear it was scaling fast and he leaves and he leaves because he's like, cool. The rest of the job is managing people. If I want to stay CTO and like, I liked the beginning when I was building stuff. So I'm going to just build stuff. So he leaves and he decides to go build.

36:58He decides to learn mobile development. So he's like, Oh, I think mobile is going to be big now. Um, and so he's like, I want to actually learn Android development. And he starts building games for fun in his bedroom alone. And he does that for a little bit. I find him there and I'm like, yo, I think you're super interesting. You should come join us. Don't be in your room alone. No fun building that way. Come build with us. So he ends up joining us and he joins us like the head of Android. And within the first few weeks, it was like extremely obvious that this guy does not fit in. First of all, he's smarter than everybody.

37:28Second of all, he works harder than everybody. He was there, like everybody would leave. Our company culture was everybody would leave around 5 p.m. Most people had kids. They would go home. He would come in at 11 and he would leave something like 11 p.m. And then he would still be on Slack at 2 a.m. And then he would come in again the next day at 11, at 1130. And he would just do that every single day. And when everybody else would quote me a timeline, like, all right, cool, they will, I'll show you the prototype at the same meeting next week. He would show me the prototype the next morning. And so I was like, okay, this guy, he's going to break our culture one way or the other.

38:01And you could tell the other engineers, they both liked him, but we're also a little bit like, this guy doesn't come in till lunch. lunch. He, um, you know, he's pushing updates at 2 AM and like, we, we weren't working then. So we weren't involved with it. And, um, you know, what's his deal? This guy dropped out of college. He's not like classically trained. So like, what are we going to do with this guy? And in my head, I was like, all right, one of two things is going to happen. Either this guy is going to, it's going to be like organ rejection. He's going to have to leave because he just doesn't fit.

38:34Or it needs to be that, like the thing where the, like the organ, like the host takes the the the guest takes over the body i was like okay so i i went out with him one night and i remember we were at a bar and i was just like look i can't this is not official but you're going to be running this company and i need you to start building out the team the way you want it to be built and you should work the way you want to work don't try to fit in because we're going to change this whole company with you kind of driving that that engineering change i was like this is how a startup is supposed to feel you're doing it right and so pretty quickly i just told him you hire your own people and they don't have to interview with everybody else or you don't need everybody's blessing to sign off on a hire so they would interview them but if he liked the person he could hire them under his team and eventually you know he became cto he became my co-founder and you know he became like you know leader of the company but i had to basically um like amazon has this phrase bar raisers it's like you you you hire somebody and then they raise your bar of what good what good looks like he was a clear bar raiser and there was a part of us that like didn't know how to deal with that and the right way to deal with it was to totally lean into it and be like oh that's the new normal for us um that you're the new normal you're the new bar bar setter of like what what uh what our engineering team should look like did the other people quit like who who won i mean obviously he is still there or he was there well a couple people adapted so they were like cool i'm not my lifestyle is not that i'm gonna be up till 2am but i'm gonna crush in my 9 to 5 and i will work at that pace and like cool you're gonna work a crazy schedule.

40:02I'm not going to work a crazy schedule, but like, I'm here for it. I want to work at that pace. I want to be like that effective. And I want to change the expectations of what speed looks like inside the company. And so a couple people became that. And then a couple people, we actually had a legacy business that was making a few million dollars a year profit. And so we spun out the rest of the team onto that business. I was like, you guys work on that company in that schedule and that pace. And this team is going to work in this pace. And we split, we basically split the company in half like a, like a divorce and like, like a Lord of the flies, like a happy, married divorce.

40:33It was like, you guys get custody of those assets. We're going to have custody of these assets. That's pretty fascinating. It's like throwing people out on the different Island and just saying like, you better figure it out, survive. And you losers are going to go to this dying thing. It wasn't dying. I mean, it was like, fine. It was, it was honestly, it was what some people wanted. Some people like not everybody wants to, to like grind like crazy. And what this was a very good way to do was be like, there are two paths. You keep your same job, your salary, all that stuff. One is a certain lifestyle.

41:03One is another. This lifestyle is easy. This lifestyle is hard. Self-select. And the self-selection was very helpful.

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42:00Dude, he's pretty badass. We should have him on again. Now he's got like his space in Fort Mason, I think it's called. He's the man. We should have him on again. Yeah, of course. Love talking to Furkan. What do you think? Is that it? I don't know exactly where I want to go with this, but I just want to share this with you. so I've been trying to um help certain people in my life like either start businesses or upgrade their business right like millions of people who listen to you no no no like my like micro like people who I care about you know like my trainer for example my trainer today he's got a training business where his calendar is full he's got more clients on his roster than he can handle but you know he's he's trading time for money still so he's he's not scalable he can only train so many people per day, right?

42:44So he's doing five, six sessions a day. He's driving to people's locations and he's training them, but like, you can't do 12 people per day. For example, he couldn't double his money if he wanted to. And he definitely couldn't do his goal, which is, you know, make twice as much money with half the time invested, like half the, you know, with double the time flexibility. And so he's been starting, he started like a drink, an energy drink company. He started like a, like a apparel company. He's like trying to do these side hustles, but all of them, I'm like dude the beverage industry is like brutal right this is like a brutally competitive business to be in the apparel business just a brutal business to be in might be better just to like get another trainer yeah so I'm like hey have you thought about getting another trainer or like and in this case I was like what would be like an appealing version of this like here's some ways you could scale so I was like you could start a studio and he's like oh I would love to have my own space my own studio and I'm like okay that's a way that you could get to your goal if you started to the studio.

43:38And it's been very interesting to see kind of like how he would approach it versus how I would approach it. And so I basically told him, I was like, look, the way I wanted to get in shape. And instead of just being like, I guess I'll just wing it. I guess me who's never done this, we'll just figure it out. I was like, no, let me get a coach, somebody who's already done this before. And I hired you as my trainer. I was like, I think you should basically have me as your trainer, your business trainer. And I was like, don't pay me anything. All you got to do is book your, what do you call your first session?

44:06An assessment, book an assessment. And he's like, all right, uh, tomorrow. I'm like, great. Yeah. Let's meet tomorrow. So we started talking and we started doing this thing where basically I would, um, we would talk and I would just give them, I was like, how do I keep this so simple? Cause at the, in prior times when I talked to him, I remember like, I was such a terrible coach. I was like a trainer who would come in and try to train all your body parts in one session and like be showing you like the beginner thing, but then couldn't resist showing you the advanced thing. And then you're going to do that.

44:33You're going to get hurt. You're going to pull back muscle. So I've been trying to be a better coach. And so I was like, all right, how do I keep this super simple? And so I leave them every time with one blue sticky note with one thing. It's all right. This is the one action. Do this between now and the next session and we're good. And it's been very interesting to see how much progress we can make just doing this very simple method. I'll just share with you kind of like how this works. So the same way that at the dance studio, I was like picking up information on, I was learning about a business while I was there watching my daughter.

45:00I also learned a little bit about a business. I basically realized like, that's something I've been doing for about 15 years now. And I think most people, if you just started doing that one thing, just start like paying attention to the business around you and start doing a little bit of napkin math, right? Try to figure out how many customers a place has times the price every customer pays gives you a good approximation of top line. You could just Google or ask AI, what's a good profit margin for a fitness studio, typically, are they a 10%, 40%, 50%, 20 %? Like, what is the net profit margins for for these things?

45:34And so what I realized is that most people don't, as I've been helping two or three people in my life do this, most people don't approach business this way. And I think if they did, they would have a lot higher chance of success. I think that hiring a fitness, like, I was reluctant to hire a fitness coach. But then it made total sense. Because I remember, I was like, well, I was the best at whatever sport I wanted to do in high school. And then college where I played for a little while. When you are basically like a professional athlete, you have someone just telling you what to do every single day.

46:04You just do what they say. And I remember being so reluctant to hire a fitness coach. And then I did. And I started seeing like my body change in like two months. And then I was like, yeah, that works. And then I was like, well, maybe should I get a nutritionist? And I remember being, again, so reluctant to do it. And then I got, I use my body tutor. And I was just like doing exactly what they told me to do. So I had accountability, but I also had education. They would teach me. And it just kind of hit me. I'm like, why have I always been so reluctant to pay someone money to just tell me what to do?

46:36And once I kind of let go of that, I think I realized, and I've learned this in business as well. There's a lot of creativity that you need to have. But in general, there is like a process that you can follow where in a lot of cases, you will get to be fairly successful. You still have to invent stuff and you still have to stick with it for years. But in general, just like with changing your body, it's just like if you do these five things, you will get 80 % to where you want to go. And you don't need to think. You just need to execute these five things. And I think what people don't understand, I think you and I understand it a bit, even though emotionally sometimes we forget it.

47:13But a lot of the listeners understand this, which is business is the exact same. where there's a series of steps where you can sort of iterate your way there just like you can with your body, with your nutrition and things like that. Yeah, totally. The way I think about it is you're going to have some rate of learning, some learning curve, right? So it might take you six months, might take you a year, might take you two years. You could definitely get there on your own. A coach is pretty much just a guaranteed way to speed up that learning curve. And that's like the first benefit you get. And then the second benefit you get is you're much less likely to quit during plateaus because the coach has some accountability.

47:49A coach has also seen those plateaus many times before, and a coach can get you out of through the plateau faster than you're going to get through it yourself. And so those two reasons, I think I have probably five active coaches right now. It's kind of insane. Roughly, what category are they in? So you have a fitness. I think you also use my body tutor. So you have nutrition. So I have exercise and then I have food, a food coach, which is probably the one that felt the weirdest to do. And now is in retrospect, the most obvious no brainer of all. It's almost like a therapist to food's a weird thing.

48:22It's more of a therapist than it is anything else. Yeah. It's like, I think when people think food coach, oh, so they're giving you a meal plan and macros. It's like, no, no, no. She's helping me figure out why I don't stick to any food, any food plan or macros that I've ever set for myself in the last 10 years. And slowly uprooting those and like being in my corner along the way. I started learning the piano this year. And so I got a piano teacher that I got, I ended up getting two, like two different ones to try to do that. Because one of the other realizations I had is that there's a massive difference between an average coach and a great coach.

48:54So like in the same way that in tech, there's this phrase about like 10X engineers, there is for sure a 10X coach or a 100X coach. So you're pitting your piano coaches like, you know, Miss Linda and like these two old ladies next to each other. Like, you know, Miss Linda said we should do it this way. What do you think about that? I don't even say anything. I just show up and I'm better. And they're like, wow, you've been putting in a lot of work. I'm like, well, I had a couple great sessions, you know. Okay, so you got two piano coaches. That's pretty wild. Yes. Business coach, executive coach.

49:28Yeah, like what do you call it? Executive coach, I think is what you call it. Yeah, an executive coach. I think those are all I have right now. I had a PT briefly for my knee rehab. um but yeah basically anything i do now my first step is to uh my first step is to start the same day i have the idea that's like my rule oh you want to do x great like same day you need to do something in that area you need to go have your first session in some way drop everything and do it um so i have this sort of like drop everything and do it rule and then the next thing that i'll do is i'll try to find a coach because i know a coach is going to speed me up in the process and it's like obviously these things cost money so you can't like always get coaches for everything but you kind of can like there's a guy in our basketball league this guy Alex and he's just nasty on the court he's so good and I'm like wow Alex what did you do and he's smaller than me he's quicker but he's not like he's not it's not his athleticism is why he's so good this guy's just better at basketball and growing up I thought I was training to be good at basketball that was like a goal of mine it's just I never had any coaches I never did take it seriously I didn't know how to I didn't know how to train properly and he told me this story I was like Alex what were you doing differently?

50:37And he basically was like, when I was young, he's like, I didn't have any money for a coach. But I saw I was at the gym training myself. And I saw this trainer training this other kid. So I went up to the trainer. And I was like, Hey, how much for a session? He's like, I was like$75. He's like, Oh, my God, no way my parents are gonna pay$75 for a session. And so he goes, he asked a great question, which is he was like, is there anything I could help you with that you would be willing to give me a session for if I if I helped you with that thing? Like, you know, for example, do you have another session coming in?

51:06Like, could I be, could I run around and just be a rebounder? Shag balls for you. Could I clean up? Could I show up early? Could I do, could I do, you know, help you with your, your text messages to your, all the people you're scheduling? Like, what can I do? And the guy was like, all right, like that's endearing. Look, fine. And so he, he lets him basically like help him during sessions. And then that way he was actually like learning while teaching somebody else. And then he'd have his own session at the end. And he's like, cool. Give me 30 minutes. Give me 40 minutes at the end. And he just did that.

51:35And he got so good as a young kid, just doing that. And then eventually built his own business training while he was getting trained. You know what I mean? And ended up actually turning it into a revenue generator versus just a cost for himself. Okay, so I am so bought into everything you're saying. I do this as well. I've got all types of coaches. To add to it, the second thing that I do after getting a coach is I put a date where I'm like, I must perform on this date. And one of the ways that I got that idea. So like, for example, if it's like a fitness thing, it's like, I want to achieve this body fat by this time, or I want to run this race on this date, or, uh, you know, I want to be able to do X, Y, and Z lift this goal, but it's not just a goal.

52:17It's a performance. Is that what I'm hearing? I tried to make it a performance. So for example, uh, if it's just like a 5k, just, I want to run a 5k in 21 minutes, that's not particularly fast, but it was hard for me. And it was just a really nice thing to work back from. So there's an end date. So it's, it's, I find it quite motivating, or I want to bench this amount of weight, like on this date. And do you remember that TV show on MTV called Made, where they would teach people how to learn something in approximately 30 days. And so it was like, I love that show. And so what they would do is they would take like this young woman that she was like, I want to do a backflip on a BMX bike.

52:54And or I want to win like, I want to be able to win a skateboard competition like these like kind of like crazy ideas or like i want to be i don't remember the backflip one always stuck in my brain and they like hired a bmx coach and this little girl her whole shtick was like she's like a prissy cool popular girl there's no way she wants to do this nitty-gritty bmx thing you know with the kids from the other side of the railroad tracks and she ends up doing it and in a competition she did a backflip on a bike and i remember that show we should do an mfm version of made where everyone just it doesn't matter what the challenge it doesn't matter what the thing is you just got to pick a thing it could be like i want to go uh uh try to like meet a girl but use their language like in a foreign country or like you know i want to go like ask directions in spanish or uh whatever like i want to go enter a chess competition uh just something where it's like you have a very short amount of time and you have to hire help and you have to kind of jump off the cliff a little bit to master your skill or just even learn your skill a bit.

53:53So for you, it would be a piano recital or like I want to have friends over and I want to play a song for them. Right. Yeah, I think that's great. I love that idea. It's kind of like we did the My First Muscle Challenge last year. I think it's like a cousin of that. I'm totally on board for this. I did a thing once that was similar. In Australia, we were, it was three of us and we basically each wrote down a thing that we would love to have done but are scared as shit to do. So for example, one's person's was to do like a perform a standup comedy set. Like just go on into the open mic and do five minutes.

54:31One of the guys, he had been in a long-term relationship with a girl from high, his like high school girlfriend. They had just broken up like five years later or something. And he really, he was like, I've never asked anyone out. And he's like, I just want to, he's like, I want to be out somewhere, see someone who I think is easy. I want to approach her. i want to ask her out and he's like i just want to like like not i just want to overcome that one thing and like he's like i know that sounds stupid we're like no it doesn't sound stupid everybody's got these things right another um another person's was uh to um i forgot how they phrased it but i remember it was something like you know at parties when like the dance circle forms yeah they want to go in one go in one and do a thing and then get out yeah and i was like what and so we took a hip-hop dance class together with our friend who's a girl who she's a great dancer she's like a professional dancer and me my buddy trevor and her went to a hip-hop dance class just prepping for the circle like the whole time by the way when you go to that class it's two different classes if you just show up to a class just for whatever or you show up thinking i'm this is me going in the circle at some point yeah it's the best right you're like i'm gonna Julia Stiles is some bitch and like get it.

55:43We got kind of addicted to it. We would start to make up new ones to do every few days. So it'd be like, I'm going to go for a walk right now, but I'm going to have like three, like I'm going to have three like conversations. I don't know if it was conversation. It was like on my walk. I'm not just going to smile and nod. Like I'm going to, I'm going to basically give a smooth compliment to like, you know, three people along the way. If I notice something I like, I'm going to say it and it's going to go well. I'm going to have that interaction. Or like, I'm not going to answer the question. How are you today?

56:08With the word good. Exactly. Exactly. Yeah, my friend Noah Kagan used to have this thing where he was like every single day. He's like, when I was trying to get my business going, I would ask for a discount on every single thing that I bought. He's like, I just need to get over like the nerves and just be not afraid of confrontation and asking for things. Yeah, that's amazing. Yeah, we have a whiteboard in our living room called, it was Corny name, it was Fear Nation. We just wrote everything we'd be afraid of and then you try to cross them out. You pick one each day and you try to cross it out or pick one every couple days and try to cross it out.

56:38We're going to do MFM made. Instead of MTV made, we're going to have MFM made. What show is it going to be? That's an interesting question. I would need to think about it. I don't think it would be a fitness-related thing because that's too easy. But I would have to pick an emotional thing, like the equivalent of asking a girl out. I think it'd have to be dancing. Dude, that would be the worst. I would rather punch myself in the stomach 20 times than go and dance in a circle. You're like, never mind, edit this out, Ari We're not doing this episode What do you think, is that it? That's it Amish, dying pets, fur con Very eclectic episode Kids playing ballet The buffet you never knew you wanted Alright, that's it, that's the pod I feel like I can rule the world I know I can be what I want to I put my all in it like no days off On the road, let's travel never looking back.

57:43Hey, let's take a quick break because there's a quote that I love. I want to read you. It's that we shape our tools and thereafter they shape us. And you know, as an entrepreneur, if you're using a bank that was built in the nineties, you're operating like you're in the nineties. And trust me, I've been there clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

58:13If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, column N-A, and Evolve Bank & Trust members, FDIC.