3 Killer Businesses Hidden in Plain Sight

23:44And here's the rules of this holiday or this new tradition. It was just an eight-page pamphlet, and it said it didn't promote Levi's or Dockers, though. But in all the photos, you'll see a picture of someone wearing jeans, and it is like a Levi's logo. Or you'll see a picture of someone wearing khakis, and you just assume that it's Dockers. And so this thing takes off. It works. We've got to read this, though. A guide to casual business wear. Ideas for dressing professionally at work. And then it basically shows pants, jeans. like it's showing like options ideas for it and then is there a uh rules for it so what are the rules that they said yeah it says don't wear like tattered jeans but they should be nice new jeans right or like like they can't be stained or what else does it say uh sleep no sleeveless no tanks oh man i mean discrimination baby steps baby steps we're going we're going from suits to khakis It takes time.

24:45Guns out Wednesday. Do you think we can make this happen? Well, I'm actually going to talk about that in a second. Avoid lingerie. Okay. Fair enough. Save athletic wear for after work. Don't forget to check footwear. Opito sandals are gross. No, it just says not appropriate. Yeah, it's a great little pamphlet. They sent this out to literally 40 ,000 HR executives. They even go as far to create an HR hotline. So if you work at IBM and you're like, you know, I actually don't know protocol for like our open, our sandals allowed or like whatever. I could call this hotline and I could ask the inventors of Casual Friday.

25:24Hey, can Sydney wear like open? Are shoes allowed or toes allowed to be seen even if like their toenails are polished? Like whatever. Like you can like ask these questions and it takes off. And Casual Friday officially becomes a thing. And so it literally shaped culture. And it was all because Levi's was like, we got to sign these guys up. We got to start selling some of the stuff. And back then, the American apparel industry was a little bit in a rut. They weren't doing that great. And this changed everything. And so people started buying Dockers, buying Levi's, because this movement of Casual Friday totally picked up.

26:02And it got me thinking, this is some pretty brilliant marketing. I call this marketing, you can call it cultural shift marketing or tradition hijacking. And so people who have found little traditions and they blow up the tradition or they blow up this idea and then they say, and by the way, if you want to buy this idea, we just so happen to have the thing that can make your life a little bit better. And so there's a few other examples of this that I can present to you. So the first one is De Beers. So they're a diamond company. They've been around, I think for hundreds of years, actually. In the 1940s, they ran this campaign called the diamond is forever.

26:34And it was this idea that like diamonds are special because up until the 1940s, diamonds were special, but they weren't nearly as special as we think they are now. And they also came up with this insane idea, which is they're like this campaign to come up with how much should you spend on a diamond? And they said roughly two to three months of your salary, which is like outrageous. But that alone is like what that campaign is credited as helping shape the diamond industry. They even ran further campaigns that said on certain anniversaries, you have to get your wife a diamond. Another one is breakfast being the most important meal of the day.

27:06Kellogg invented that idea. And so like we grow up now, we tell our kids, you have to eat breakfast. It's the most important thing. Kellogg invented that. Prior to that, people didn't always think that. Two other ones are baby showers and wedding registries. So baby showers weren't a thing until Johnson & Johnson started running ad campaigns. You have to have a baby shower if you're pregnant. Or if your Macy's came up with the idea of wedding registries, they said, you're going to get married, people got to buy you all this stuff. And in fact, you don't want people just to buy you random stuff because once they buy you the same stuff that you already have or two guests buy you the same thing, like that's ridiculous.

27:40You have to create this registry at Macy's that you can register. And then finally, spring cleaning is another one. That really wasn't the thing until Lysol came up with this idea of spring cleaning. Dude, these are great. I love, I don't know if other people get as fired up about these. I get so fired up about these. I think because it's the same idea as, oh, wow, these businesses are hidden plain sight. You know, this object just didn't just get here. Someone made it come here. All of these occasions, these sayings, these holidays, they didn't just pop up out of nowhere. Somebody made them happen.

28:12And when you find out that it's some marketing dork, it's some marketing dork somewhere that was like, you know what, like, how do we, spring sales are slow. Spring sales are slow. Spring, spring, spring fling. No, spring clean. Spring cleaning. It was like, yes, that's how we're going to get people to buy cleaning products in the spring. I love that. I love that just a mad ad man somewhere in the world can just shift how people do things. There's a grip. We did an episode with Craig Clement about exactly this. Was it like leaky gut? He did prebiotics, but he didn't talk too much about that. It was, he was talking about the ones that have, like the ones you're talking about, like why we eat bacon for breakfast, why we drink orange juice, right?

28:56Like where orange juice came from. And like all these things that today just seem like, I don't know, this is what we do. It's just staples of people's diet. It's just tradition. And it's like, no, no, that wasn't tradition. Or the classic one is toothpaste. He talks about how at a certain time about only 6 % of the population brushed their teeth. And so when they wanted to increase sales of toothpaste, he said, well, we can't just sell more toothpaste to the 6 % of people who already brush their teeth. We need to get the other 94 % of people to start brushing their teeth. How are we going to do that?

29:25and that's when he came up with that campaign not Craig but by Claude Hopkins it was like rub the tongue on your teeth and you feel that film yeah one of them exactly it was like you know basically saying take your tongue rub it on your teeth you feel that film and people did that as soon as they read it they do it they stick their tongue there and then it's gross and you're like there's a way to get that off and then you'll have that Hollywood pearl smile and then people wanted that right and so that created this movement and then by the end of that campaign something like 70 or 80 % of people now brush their teeth in America.

29:57It was like a huge shift that happened just off of that one ad man, that single big idea. And I love this. I've really actually toyed with the idea of writing a book about just these crazy ad men and then the way that they've actually shifted culture. Yeah, and that fascinates me as well. And another one is like Wall Street Journal. And so they try to like, they sort of nailed it, but it hasn't stuck with us. But it was the idea of once you graduate college, the gift that you get is a Wall Street Journal subscription. Just like I think Rolex did it. It was like once you, you know, President's Club, you get a Rolex if you sell, if you hit some sales quota.

30:35Right. Or you become president of whatever. And so I was thinking, what other things haven't been hijacked that can be? And so I've got a few examples. Go for it. But the first one being Friendsgiving. So Friendsgiving is what, like 20-somethings who are single, is what they celebrate. Instead of a Thanksgiving with a family, they do Friendsgiving in their town or in the city that they're living in. And so I think Friendsgiving is one that there's not a clear winner as to who owns Friendsgiving. But we can make it an entire week of being thankful for your friends. And you will do various gestures, including having them over for dinner to show how appreciative you are that they are now your friends.

31:16And so we could sell gift boxes. We could sell gratitude journals. We could do digital cards. We could do all types of stuff. And by the way, speaking of cards, Hallmark is like one of the inventors of like Valentine's Day, Mother's Day, things like that. The other one, graduation season. So turning into a life transition planning or celebrating new life phases all because of graduating. So we're going to call it graduation season. And so what do you get for graduation season? You get financial planning subscriptions, productivity tools, career coaching, travel discounts. That's for graduation season.

31:50You said you've thought about this. What are other ones that you thought about? Oh, I mean, come on. No, no, no, no, no, no, no, no. Like examples of things where you're like, that's amazing that they pulled that off. Like Craig talked about the Otis elevator one, which I thought was amazing. What was that? So he basically talks about how back in the... Elevators got invented far before they were used. What does that mean? So the elevator gets invented, but people didn't want to use them. They didn't want to... They're scared. They're scared. Because there were situations where elevators would just plummet and you just plummet to your death.

32:21So it's like, okay, no thanks. And the consequence of that is, think about it, if you don't have elevators, you don't have tall buildings, right? Because people are only going to go up so many flights of stairs. So like New York was like, you know, four stories high. There was just no, there was no buildings taller than that. So cities were kind of limited in how big they could be. And this guy Otis ends up creating an elevator with automatic brakes. So Otis creates the automatic braking elevator. He's like, this is it. This is going to be amazing. Everybody's going to buy my elevators. And if you look today, by the way, you go to any elevator, you'll see a little thing on the wall.

32:54It almost always says Otis. But it didn't happen right away. And he couldn't figure out why. He's like, this has automatic breaks. It solves the problem. But nobody believed it. And so Craig talks about how one of the techniques that the marketers use is a... But they have to break the elevator and film it, like getting caught. Well, exactly. So the World Fair was going on and Otis decides to go all in. And he creates this show, basically. So he creates this exhibit where he's got an elevator suspended in the air, hanging by ropes, cables, like they would. And he, cause he had watched Cirque du Soleil and he was kind of like inspired by, oh wow, Cirque du Soleil, man, their stunts and their spectacles are so awe-inspiring.

33:32You can't help but look at it. So he said, I got to do that. So he gets somebody up there and he stands in the elevator and he says, ladies and gentlemen, I've created the world's first safe elevator, the elevator with automatic brakes. and he gets the guy at the top to swing an axe and he cuts one rope and the elevator starts swaying and swinging and it's hanging by a thread now and everyone's gasping in the crowd and he's like, cut the rope. And then the guy swings, he cuts the rope, elevator starts to go down two feet and then it automatic breaks and it stops and he says, all safe, gentlemen.

34:05And he says something like whatever. He says some famous phrase that basically says like, Otis Elevator, when you're in an Otis Elevator, you know, it's all's well, all's well, you will be safe. And elevator sales take off from there. And when elevator sales take off, now buildings can be taller. It literally reshaped the way that cities work. All because this guy realized that he needed to think out of the box in terms of his marketing and he needed to do something that would break through the noise and would actually shift culture, shift perception about a product in a dramatic way. And one tool of the tool belt is that.

34:36Craig called these hijacks of the human mind, the seven human hijacks. And he's like, one way to hijack the mind as a spectacle like this. Does Craig have a book? I got to re-listen to that one. Does Craig have a book? After that episode, I hit Craig up and I was like, hey, I want to write this book with you. And we talked about it. We both got really excited about it, but we're both busy. So this might be the motivation to rekindle that project. Dude, the seven hit human hijacks? Sign me up. I wrote the intro for it. It's pretty dope. I'll read it to you sometime. Oh, that is awesome. I'm going to have to go listen to that because that was like two years ago and I remember listening to it and think he's amazing.

35:15Can I read you the intro to this book? Yeah. We can cut this out if it's boring but I just want to get your opinion on this. Alright so I wrote this a while back. Alright it's called Hijacks or Seven Human Hijacks, Confessions of a Billion Dollar Marketer. That's Craig. Craig sold over a billion dollars of products online himself. Okay so I said here's how it goes. If you read this book I need you to make me a promise. Repeat after me. I promise to use these tactics only for good and not evil. Because the techniques in this book are not just tactics, they are hijacks. The same way a terrorist can hijack an airplane, marketers can hijack the minds of consumers to get them to buy products they didn't even know they wanted.

35:49You might be skeptical. In fact, I think you should be skeptical of somebody making such a bold claim. But I can tell you that these hijacks have been used to sell. I've used these hijacks to sell over a billion dollars of products personally. That's one billion with a B in case you lost count. But rather than let me convince you, let me ask you. Did you brush your teeth this morning? More importantly, why? Who told you to do that? Who told you to brush your teeth in the morning? Your mom? Well, who told her? Her mom? Well, yeah, before that, who told all the moms to do this? It must be the dentist, right?

36:19But wait, who told the dentist? The answer, it turns out, is a man named Claude Hopkins. Before Claude Hopkins, only 7 % of the population brushed their teeth. Sidebar, can you imagine dating back in 1913? Nobody brushed their teeth. I feel bad for grandpa. After Claude Hopkins, 65 % of the population brushed their teeth. And Claude didn't just sell toothpaste. he literally changed the world. He got millions of people to change their daily habits with one brilliant marketing campaign I'll show you in chapter two. But before I show you how you did it, blah, blah, blah, blah. And then I go, and then the chapters are like, how diamonds became a girl's best friend and blah, blah, blah.

36:51Like each of the different products that got embedded into culture. What are the seven human hijackers? Like, what are they? Sounds like I succeeded and got you curious. You're going to have to pay$14.99 and get the book. Like, is it literally like seven different tactics or is it seven different examples of tactics? Tactics and then each one has example and you stack them. So what he showed was like, you know, for example, one of the tactics is a spectacle. Like I told you about the Otis elevator. So like a spectacle would be one of the seven. Yeah, like a spectacle is one of the seven, but like even the thing about like take your tongue and put it on your teeth.

37:26So like a magic trick, basically it's like the thing, you know, but remember the thing where people used to, that power band or whatever, those bracelets. And they made you like hold your arm and they're like, look, you see how now you can have put your arms out and watch. I can't push you over. Wow. That's sort of, I forgot what he called it, but that sort of magic trick is one of the things where it's a powerful demonstration. So you can demonstrate on the person themselves. You can get them to feel it themselves in order to want to buy a product. Did Craig come up with this idea of seven different hijacks or did you come up with it on the pod?

38:02So he was going to come on and it was like, cool, we could talk about your business. We could talk about whatever. And I was like, you know, I asked someone a question. That's a very valuable question. I said, what's the best talk you've given recently? Like, have you given like a presentation or a talk at all that just like really killed? Like you could just tell the audience loved it. He's like, oh dude, I did this one talk inside my company just to get them fired up. He's like, basically my company is like a giant marketing company. And I wanted them to come into work and not just feel like, oh, we need to raise sales by like 7 % this quarter.

38:29Like, no, he's like, I wanted them to realize, marketers, you don't just drive some revenue or lift sales by X percent. A marketer can literally change the way that society works. And he's like, so to get them fired up about that, I told them these examples of stories that they did. And then he's like, when I was putting them together, I realized it's the same set of techniques that they've been using across these eight, 10 examples. Just the same set of tactics, these hijacks that they've been using. And he's like, that could be cool. And I was like, yes, do that on the pod. check this out if you google seven human hijacks craig clements the first post is on reddit and it says craig clements on mfm talking about the seven human hijacks and how to use them in your marketing and it links to this amazing post that this guy uh wrote where he lists the seven on r slash marketing yeah it's so good so one of them for example is he talks about like uh the act of rebellion so how do you make your consumer feel like they're giving the middle finger to the man by buying your product.

39:31So the example he gives us back in the day when cigarette sales were flat. And cigarette sales were flat because basically cigarettes were only smoked by men. And so it was already super saturated. It was like, dude, we can't really get more men to smoke. They kind of all smoke already. And so they realized the only way we're going to grow sales is by getting the other 50 % of the population to start smoking. So how do we get women to start smoking? At the time, it was seen as not cool. It was seen as sort of like, you know, it was like a kind of dirty masculine thing to do. And so the guy behind the campaign, basically what he did was he used influencers.

40:05So influence is one of the hijacks. So he got all of the like whoever like the Kardashians of their time were. So he got like 30 of them all together, all at once. And it was at a time where the big problem in culture or society was like, I forgot if it was like women being able to vote or it was like some other thing where it was like women were repressed in some way. and so he got them all to go to this the parade or the fair the New Year's fair or the Macy's fair whatever it was, the parade that happens in New York and they all stood on this float and he gave them all cigarettes. He said, alright when you turn this corner, you're going to light that cigarette right when the journalists are all there.

40:42They all have their cameras pointed at you you're going to light the cigarette and you're going to defiantly smoke the cigarette in front of them and you're going to do this thing that women aren't supposed to do as an act of the belly. You know what he called them? He called it, he called the cigs torches of freedom. Exactly. And that's what the newspapers. So he then put somebody in the crowd where the journalists were and he said that out loud to the journalists who then went and wrote that in their story. Like they lit up these torches of freedom. You see those ladies up there, guy? Those are torches of freedom.

41:15That's what those are. This is what Jewel needs to do. It needs to be like, these are vapes of freedom that these kids are using. oh look at that guy that's a that's a sex machine that he's using he's gonna have sex with so many people because he's using that thing even that same so then I think it was like Lucky Strike or whoever their brand color was green and green was like not in vogue at the time and he's like yeah the women don't want to buy it because these secret the box is not fashionable it's like do we need to rebrand he's like hold my beer don't rebrand and so instead he got those same women to go to the whatever the big like fashion you know like like the Met Gala type of thing and all of them wore green.

41:54They all wore that same green color dress. And so then green became cool for women. Like, you know, it's basically it became in trend right after that. And then, you know, the sales of that, that brand went up basically because he made the color cool. And it's kind of just cool to see somebody who can puppeteer society in this way. I'm summarizing it like a nine month old episode. So I might have some of the details wrong here. This Reddit poster said, But side note, a lot of these stories are documented in this amazing book called Propaganda. Yeah. That's the Bernays book, right? It's a hard read, dude.

42:32I have wanted to read it, but it seems intimidating. What's so hard about it? You know these old books that are just so dense? It's not an easy read. I don't know. My brain is very simple. A lot of people recommend books to me. They're like, oh, this is a great book. Have you read, you know, Rene Girard, like Mimetic Theory? It's like, oh, I'm interested to go buy the book. and I'm like, I'm just too dumb to read this. I'm too dumb. I do not have the attention span to read something like this. I read the Mimetic Theory summary book. What was that one that came out recently? It was still hard. I read that.

43:03That was the Malcolm Gladwell version of Rene Girard. I read it and I'm like, so I want what other people want? Is that it? Right. I read the whole thing and I was like, I don't understand why this is so many words. What am I missing? uh and so i've heard about this book not much i've i've heard all about this uh book propaganda uh it would be fun to read or at least try to read there's something this is awesome that are like more than 50 years old where their brains were just able to like you know they spoke differently they talked they they talk differently they they write differently and for whatever reason my brain can't really process it very well so i kind of need somebody to like translate into modern speak or into like simpleton speak for me.

43:49Yeah, I think maybe I'll try and do that. This guy, this seems like a cool book. Oh, the guy who wrote it was born in 1891 and died in 1995. Wow, I saw a lot.

44:02All right, let's take a quick break because I got to tell you a story. Let me tell you about the first time I tried to run payroll for my team. I was using a traditional bank and you know the type. It's got a janky interface. It's built like a 2002 tax form and it was open only during business hours and I hit send and it froze. They flagged the transaction. They locked my account. They put me on hold for 45 minutes and then they told me I got to visit my local branch. And that was the day I started looking for a new banking solution. After asking a few founders what they were using, I found out about Mercury.

44:28And so now my payroll is two clicks. I can wire money. I can pay invoices. I can reimburse the team all from one clean dashboard. That's why I use it for all of my companies. And so do 200 ,000 other startup founders. And so if you're looking to level up your banking, head to mercury.com and apply in minutes. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column A, and Evolve Bank & Trust members FDIC.

44:53All right, let me tell you about something that I did. So on, did you see, you probably didn't see this, but on Friday, I tweeted that I'm going to Yale's campus. I tweeted that I'm going to go check out Yale because it's like an old historical place and I wanted to like do something interesting for the weekend, something easy on Saturday. tweeted it out i got like a lot of replies and it was like kind of overwhelming on what to do so on saturday morning we just drive up there and i just go to the busiest just like part of the town where i think like i'll just figure it out when i get there i show up i see a student tour like if you're a prospective student you know like when you go at your mom and dad and i just like slip tag team yeah i just like get out i just like i just like pop it and like it's pretty funny because it's sarah and i who i don't think either of us look young enough to be students and then i've got my baby like strapped to my chest well i gave it away yeah so we're just like tat we're like we like just like our at the back of this like student led tour listening in and then out of nowhere this kid i guess he's not that much of a kid but he's like 20 years old he goes hey sam and i go what's up man he goes hey i i'm a big fan of the pod i listen religiously i saw that you were going to be here so uh can i show you around and i was like yeah i would love that what are you what are you doing here what are you doing today he's like well i saw that you were coming and I just went to the most busy place there was.

46:10And I just hoped that I was going to see you. And here you are. And so this kid gave me this. And now I didn't think through what happens after that. But it was great. And like, by the way, that's like the third time that's happened. And I love when that happens because I like he's doing me a favor of like, I would love like a local to like show me around. And so he shows me all this amazing stuff. So I've heard of Skull and Bones. the secret society of yale where presidents are in or all that is it legit what what is it it's quote a secret society but i don't know like how much of a secret it is when there's like a building and like it's like a like it's like a non-profit with like an endowment so like i don't know like what i don't know what the secret is i don't know like what what secret but it was just cool to like see this building that i've read about and then we went and saw this old graveyard it's the oldest graveyard in america and i was looking through it and i'm going to explain to you why i'm obsessed with old stuff particularly the ivy the ivy league so it's kind of like a nerdy thing of mine where i liked i've been to harvard uh princeton yale uh a bunch of others because i just love like touring these old schools they're just cool we go to this old graveyard and we saw noah webster's grave you know who noah webster is have you heard that name dictionary webster is that him the dictionary merriam webster's dictionary the guy who invented the dictionary and i just was like looking at this this old graveyard and next to him was a Charles Goodyear, the guy who created vulcanized rubber, which created Goodyear tires.

47:40And it was awesome. It was so cool. And I'm actually really envious of you that you went to Duke, this like historical old institution, because it was so cool to like be around history where like someone came up with something and they literally invented or standardized the English language, like something that like shapes history. And it's still, you know, they've still impacted the way that we've done things. And so it was an awesome, awesome weekend to see all this old stuff because it inspired me. You know how when you get behind the computer every single day and you're like, I'm going to do something that just makes a little bit of money sometimes.

48:11You kind of get these ruts of thinking small. It was very inspirational to see Yale and see this old institution that has lasted for centuries and how big and global it was. It was very, very cool. And I want to give a shout out to that kid. I don't want to say his name because he said he wanted to be low key, but I want to give him a shout out for showing me around. That's awesome. Most white person hobby ever to go to a graveyard. you'll never see non-white tourists hanging out in a graveyard. It's not a thing we do. Dude, it was awesome. It was great. So you saw the Webster's Dictionary Goodyear and you're like, all right, I'm going to come back and podcast.

48:44What are you going to do? What's the move? It kind of put me into a little bit of a crisis where I was asking that. But this podcast is definitely part of it. I don't know about you, but I sometimes think this is like, a podcast is not impactful compared to like, we're talking to guys who are inventing robots that are doing X, Y, and Z or who are going to the moon. But a lot of these guys were authors whose grave I saw and I was still inspired by them. And so I felt a little bit of inspiration of that. But there was a little bit of a crisis of like, oh man, it's important to do something that can impact people for centuries.

49:16Pars thesaurus? I don't know. Just putting that out there to see how that lands. I feel like you're good with coming up with alternative phrases for things. So instead of saying, you know... Well, not just because I don't know the real phrase and I can't pronounce the words. so when I mumble it just sounds like it. Did you get this feeling at Duke where it was cool to be around old historical things that have lasted for a long time? I know exactly what you mean. There is definitely a vibe and a feeling when you're at something that is not just bigger than yourself but sort of timeless. The problem with Duke and other southern schools that have this is you're like, oh wow, who made this?

49:51What is this? This is the slave wall. It's like, oh, okay, never mind. What's the name of this road? It's like, this is Tobacco Road. We had tobacco plantations. Everything is, there's a sort of dark side to a lot of the history there. So that wasn't cool. But the rest of it is, in fact, I used to love going to the center of Duke's campus is the chapel. And I used to go there all the time, even though I'm not religious, but just the aura, the vibe. The vibe of a church is kind of unmatched, to be honest. It's great. So yeah, I really love that. Here's why I like Silicon Valley. And why I like old stuff.

50:28It's kind of similar, which is I love thinking about things that we take for granted. So for example, like buildings that have been there for a long time or that are really large, or even just like your streets or institutions like Yale. And I'm like, how did someone create something that became such an institution that we take it for granted? And we don't even reflect on how this became a thing. And Silicon Valley is cool because it's ideally the outcome is that you are creating something in real time that will become an institution like an Airbnb, like a Google, where it becomes a verb. Like, you know what I mean?

50:59And you get to see that happening. And I think it's really cool to be in Silicon Valley to see the beginning of hopeful institutions in the making. And then also go and see the old stuff of like, this is how it's done. So we just had Gary Tan on. Don't you think that YC should just have a campus and it should have this sort of gothic, you know, old school institutional vibe? and even if they're not going to do it, why wouldn't I just go create a campus, a small micro campus for YC people, free room and board. So free place to live, free food that's healthy. And all I do is just cherry pick investments from people on campus.

51:36I just get to invest in their companies. It would be, I don't even need YC to do this. Why wouldn't I do this? There's a, or even just a museum. Have you ever heard of the Museum of American Finance? It's this thing in New York City where it's like a museum for the history of finance. And frankly, it's badass. It's awesome. And just a place to go and physically explore all that YC has done. It is kind of interesting. It's just like Bill Ackman's loafers. What's inside this thing? What is the Museum of what? Of finance? Yeah, it's a Museum of American Finance. So if you look at a photo, it shows what the stock tickers used to look like.

52:14And people would stand here and trade in the 1800s. And then like, then it's switched to have like the phones were on the floor. You do this, whatever. It like tells the history of it. And then like important things related to it, but it's a museum in downtown Manhattan. That's cool. I like that. Dude, this is a fun episode. Yeah. That was a banger. All right. That's it. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel. Never looking back.

52:52All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

53:19It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

53:45For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.