3 Startup Ideas: Mouse Jigglers, Employee Monitoring Softwares and Photoshop Copycats

23:22But the huge collateral benefit of telling stories that genuinely fascinates you is this. Forcing yourself to sit down and actually do the work is much easier than when you're writing something because you think it's marketable, because you think it could sell, or it's in a genre that's currently in demand. So calculate less, write your obsessions, and have a better chance of, A, getting something really written, and B, turning your screenplay into something that excites and engages the reader. This is awesome. And he did this in 2013, over 10 years ago. Yes. And I think this same advice, by the way, works for businesses as well.

23:51There's one way of doing business, which is the calculated strategic approach. You look at markets, you create a market map, you try to identify a gap, and then you're going to reverse engineer something. And then you're going to try to do demand testing and A-B testing, and you're trying to validate your idea and blah, blah, blah, blah, blah. And the other is, you work on things that fascinate you. Either it's a new technology that you think is really cool or it's a new lifestyle that's being promoted that you're curious about, you're fascinated by, and maybe there's not enough products for people who want that lifestyle.

24:20Or maybe it's a problem that you have that you kind of get obsessed over. You're like, wait a minute, am I crazy? Why am I the only one who's not okay with the status quo here? That's where the greatest companies get built and the greatest successes. And it's actually easier. It's easier because you're excited about it and it's easier because you actually care about the problem. You're going to actually figure out the solution. And so I just thought that this was awesome advice for content. Look at today's podcast. I'm telling you about an 11-year-old blog post and you're telling me about a subreddit that's popping off and there's these bloggers that are overemployed.

24:52The reason this podcast works is because we talk about what fascinates us. And because of that, it's not something anybody could compete with because nobody else has the same weird taste palette that we have. But if they did their weird taste palette, they would find their audience. and it's really hard to stay unique as you get bigger, whether whatever you're doing as it gets more successful, everyone wants you to tone it down. And it's incredibly challenging to not give into that. We have this right now. You've seen it, me and Slack, I'm on a rampage because I'm like, dude, our titles and thumbnails that are on YouTube are too YouTube optimized.

25:26They're calculated. This is going to get somebody to click instead of this is how we want it to feel or this is what would make me interested. It's like, no, no, what would make the mass populace interested? Well, it's like, maybe we don't necessarily need the mass populace. Maybe we need the type of people that we want to attract because they're the ones that are going to actually like the podcast because they're the ones that actually will resonate with it and stick with it. And I think that we have made a mistake in part of our world, which is, I don't think, I think we kept the content pretty pure and sacred to what we want.

25:53But I think the packaging, we've sort of tried to sell out and calculate and try to maximize clicks and views. And I'm trying to roll that back. Yeah, I agree with that, by the way. And that's also why I like a lot of YouTubers because there's not a committee. Usually it's just one person where he's like, this is my show. I'm going to do whatever the hell I want to do. Right. Like there's this guy I follow named Whistling Diesel. He's this guy. He's not a kid anymore, but he's this guy in Indiana. And he does the stupidest, craziest stuff. And he's hilarious. But he's a representation of like the most interesting YouTubers who don't really, they don't really sell out and they keep it real.

26:25And it makes them way more successful. Yeah, I love it. Let me give you an example of a person who fits this mold wonderfully. so you and I are a fan of Peter Lovells he fits this mold perfectly I saw that he shared something recently and I went down this rabbit hole so there's this guy I'm going to struggle to say his name big time I believe he's French I don't know exactly Clement I can't say his name dude look at his name, do you see it? Honestly, I was going to make fun of you but that is not Picolapita Picolapita, I think his name is Peculapita. So listen to what this guy did. So I looked at his website.

27:05His website is kind of hard to figure out. So he was a or he is a DJ, like a DJ in clubs. But I guess while he was DJing and trying to pay the bills, he was also a software developer where he would like make random software. He just released something two or three days ago. That's amazing. So this is sick. Yes. So let me tell the story a little bit. So we talked about PhotoP. So Photopea is a free... Basically, I'll call it a clone of Photoshop, but I don't know if it's exactly a clone. But it definitely started that way. So Photopea is a free version of Photoshop created by this guy named Ivan.

27:41And Ivan was... He's one of these indie hacker guys where he was really open about it. So he built this Photoshop clone, which is obviously Photoshop is huge. And it took off right away. And I think in 2021, he posted that he made$1 million in revenue, 90 % of that being ads. And then 2023, he said that he was now making close to$300 ,000 a month from this PhotoP website. And it's huge. It blew up. It has 15 million visitors a month. Yeah, massive, massive, massive, massive. And for all I know, it's just one person. Well, this other guy, we're going to call him Clement because I can't say his last name.

28:11What PhotoP did to Photoshop, he did with Adobe After Effects. And he calls it PeakyMove or PeakyMove. How do you think you pronounce that? I have no idea. PeakyMove. I don't know. P-I-K-I-M-O-V. And you have to go to this website. So basically, this guy, he posted it on Hacker News, and then he posted it on Reddit and Twitter. And it blew up on all three of those places. And he said, basically, he was like, I'm on this Linux machine. And I've been trying to use the photo after effect. And it wasn't really working. And it wasn't doing what I needed to do. So for the last year, I basically just built this version of it for myself.

28:49And it's free. and now I'm letting the world use it. And he was very underwhelming with his announcement. He was like, so here's this thing. You guys can use this. On Twitter, it gets something like 2 million views. Hacker News, it's the number one post. Reddit, it's massive. It's completely blown up. And it is so awesome. That one person built this thing. So you went to the website. What did you see? I mean, it looks like After Effects and it just says, free alternative to editors such as Adobe After Effects. Web-based, nothing to install. Works on Windows, Mac, and Linux. You can do everything you can do on After Effects.

29:21And your files stay on your computer. They're not uploaded to a server. When we talked about Photopea, I think we've talked about Photopea a few times. It was one of the earliest episodes of this podcast. You had showed me Photopea or I showed you Photopea. I don't remember what it was, but that was a kind of like a miracle looking product. These are like the radioactive indie hackers. Like the indie hackers that got bit by the bug and now have superpowers where one man can recreate all of Photoshop, like every feature of Photoshop in a browser. and it actually works and he's willing to give it away for free and just maintain it himself for the rest of his life.

29:53And now somebody's doing it with After Effects. This is super impressive. It's incredibly impressive. And he tells the story where on Twitter, people are like, this is amazing. How on earth did you do this? And he's like, I just did it on nights and weekends by myself and I figured it out. Dude, this is sick, by the way. Look at this. So somebody in Hacker News, the comments, they go, as a motion designer, I'm curious what featured, what features does this have that After Effects doesn't? And then somebody came in and says, I'd say the main feature it lacks is a subscription payment requirement.

30:25So good. It's awesome. And it was a total underwhelming launch in that he didn't like overhype it. He just said he put it out in the world. But it was one of those products that you go to it and you're like, it's sort of like seeing like a huge Lego setup where you're like, Yes. Yeah. What a great analogy. The fact that you spent a year putting this together, I'm impressed. I don't have to know anything about this, but this is just epic just for being epic. Do you know what I mean? Instant internet respect for this. This is so impressive. I'm never going to use this because I don't use After Effects anymore thank God, but this is awesome.

31:02This guy has my eternal respect and I'm glad we're sharing it here. I'm going to tweet this out also. This is so sick. It's really awesome. And if you Google his name you can't find photos of him. So most all of his photos they're not even like avatars. They're just like silly I think it's a shark or a whale or something. It's his avatar. You really can't find a lot of pictures about this guy. And if you go to his website, there's nothing there. He barely explains who he is. And so this is like a true one-of-one. These rare individuals that I particularly love, and I know you love too, where it's almost like a hacker, but they're not doing anything wrong.

31:41Do you know what I mean? Right. It's like a weird subculture of people that I'm obsessed with, where they're artists who know how to program is basically what they are. And you can't find anything about this guy. It's like he's doing it almost for art's sake. How long did it take him to make this? Do you know it? He said early 2023. So that would be a year and a half. A year. Very talented. That's cool. It looks great. I don't know anything about After Effects because I don't use it either. But I go to the website and I'm like, this is special. Do you know what I mean? Oh, wow. Okay. All right.

32:11I'm impressed. This is great. All right. Let's take a quick break because I gotta tell you a story. Let me tell you about the first time I tried to run payroll for my team. I was using a traditional bank and you know the type. It's got a janky interface. It's built like a 2002 tax form and it was open only during business hours. And I hit send and it froze. They flagged the transaction. They locked my account. They put me on hold for 45 minutes. And then they told me I got to visit my local branch. And that was the day I started looking for a new banking solution. After asking a few founders what they were using, I found out about Mercury.

32:40And so now my payroll is two clicks. I can wire money. I can pay invoices. I can reimburse the team. all from one clean dashboard. That's why I use it for all of my companies. And so do 200 ,000 other startup founders. And so if you're looking to level up your banking, head to mercury.com and apply in minutes. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust members, FDIC. Okay, what do you want me to do? I have two topics. You pick the Ryan Serhant Show or my self-driving car experience. Self-driving car, for sure.

33:12Okay, so self-driving car. so I went into San Francisco last week for a couple meetings and the new Waymo Waymo app is now open for everybody so I don't know are you like fully in the loop of what's going on basically there's there's actual self-driving cars that just drive around San Francisco like taxis and it's happening and it's not like limited or fake in some way it's on a demo you push a button it shows up it's got your name written on the top of it you push unlock it opens up there's no driver in there you get it and it takes you to your destination it is magic I think it's awesome It works super well.

33:44I would have been pretty nervous to get inside this, but I had so many friends who've been using it because they were in the private beta that were like, dude, this thing is so good. It's so good. It's better than Tesla's autopilot by far. This is really, really good. So I got in. I feel like here's a couple of thoughts on this. I don't know exactly what I want to say, but I just wanted to come to you with a few random thoughts. You tell me, you help me make sense of this. So the first thought is just, I can't believe this is happening. Like I can't believe in my lifetime this is just going to happen where we're just going to shift from like nobody drives cars.

34:15And it's so obvious the first time you get in one, like I had to take an Uber back. And literally it was comical. It was like the worst Uber experience you could have. It was like 100 degrees in the car. He wouldn't open the windows and he wouldn't turn on the AC. And every time I asked him a question, he was like super grumpy. And I was like, I just never want to have a driver in the car again. I went from the Waymo, seamless, private, fully in your control, autonomous experience to like back to what felt like a rickshaw in India. Like it felt terrible. And so I can't believe this is happening.

34:47I feel like this should be a much bigger deal and nobody's really talking about it. It's not that it is a secret, but I feel like nobody cares. That's very strange to me because the coolest AI thing that's going to happen is that the cars are going to drive themselves and then we're just going to sleep, eat, play video games and chill inside cars from now on. And nobody's going to get in car accidents. That's going to be amazing. And I feel like nobody's really excited that we're now like right here on the cusp. Because if this can do this all throughout San Francisco, and San Francisco is kind of a complicated place.

35:18Like it's a city street. There's people walking at Jay walking everywhere. There's construction. That's that means it's going to work in a lot of places. So I can't believe this is happening. I was surprised that it cost as much or more than an Uber. And I was totally fine with it. I thought that the whole point of this self-driving car was going to be that it's going to be cheaper. And I think eventually it will. But right now, these cars are very expensive. But I was more than happy to pay a premium to go in the driverless experience, which was very surprising to me because I thought the reason I would want it was because it's less expensive.

35:49It's just better. I don't mind paying more. How much more expensive was it? Like 20-30 % more expensive. Oh, that's nothing. Yeah, not bad. Obviously, there's a little bit, you know, there's some small hiccups, meaning it's like more polite. So for example, if you're standing right there, it won't just stop in the middle of the road, block everybody's traffic just to let you in. It'll go up 30 feet and pull over. As you got to walk 30 feet, you're like, I can't believe I couldn't just stop all of the street traffic to get into my car. So there's little things like that that are kind of annoying, but actually understandable.

36:23But man, I was impressed. Have you been in one of these? No, but I'm looking forward to it because I have a Tesla and I hate my Tesla. I think a Tesla is a horrible car. I hate it. Which one do you have? The X. And I think it's horrible. But there's one feature about it that makes it absolutely worth it, which is the self-driving stuff, which you keep your hands on there. But I drive that car all the time and I only use the self-driving. I am significantly more comfortable with that than my wife or me driving the car. I think it is way safer. So from now on, all of the cars that I'm buying in the future are going to have some type of driver assist.

37:03And it's so much better. Let me correct you. In the future, you're just not going to buy cars. You're just going to push a button and the car is going to take you where you want. You're never going to need to own a car. Yeah, I can see that. So there's something like 40 ,000 deaths in America from car accidents. And people will still die because of this, but it's going to be drastically reduced. Additionally, if you've ever been in traffic, have you ever studied what causes traffic? Sure haven't. Well, it's like if you ever see those weird gifs on how stuff works, where you'll be like, here's how a traffic jam starts.

37:36And you see one person abruptly stop, which causes another person to abruptly stop. And then it's like a chain reaction. And it's like a really weird... It's more of a psychological problem almost than anything, where you're like, wait, why is this person stopping? Which caused this, which caused this. And it's really fascinating. But when you think about traffic, that can basically be not solved for, but incredibly improved upon because your margin of error, it's not a human making that mistake. You're like, no, I know I can drive within 10 feet of the driver in front of me because I know that I'm not just going to hit the brake too late, whatever.

38:10That's going to be solved. We're going to save hours and hours and hours every month because of this type of stuff and let alone the lack of death. So I'm incredibly excited about it. Yeah, and parking. I think cars have only a sub-10 % utilization rate, Meaning 90 % of the time, a car is just sitting idle doing nothing. And that's going to change because if a car can drive itself, it's going to go, instead of sitting idle, it's going to go and earn money for you. It's going to go drop people off and earn cash. And it's not going to be stayed parked. So when utilization rate goes up, you don't need as many cars total because now each car is being used more.

38:47So now you have way less cars being used way more, which means way less parking, which means way less buying cars. It's a big change that's coming, right? In addition to the lifestyle change of, we got in a self-driving car and you're talking about like, you have to keep your hands on the wheel. For the Waymo thing, you're just sitting in the back, you're just chilling. The wheel is just turning itself. You don't even look outside. We had a full meeting and we could talk about numbers and everything because there's no driver sitting there. And we just, it was a productive 20 minutes. It was great.

39:14And if I wanted to just sleep, I could have just fully slept. I could have done anything. That's amazing because I don't know how much time the average person spends in a car, but like an average, probably not even right. It's probably like of the people who really have a commute, They're probably spending like two, three hours a day in a car versus, you know, what will become, you know, either an incredibly productive or relaxing time to be going from one place to another. I remember I would explain this to my parents or in-laws and they're like, well, aren't you afraid that you're in this machine and it's controlling thing?

39:44And I always say, well, no, because at least I'm sitting at the wheel so I could take over. So there's like, I'm part of the loop. But number two, it's like, well, are you afraid when you get into an elevator? Right. I'm not afraid when I get in an elevator. I trust that that button is going to do the right thing. It's going to bring me where I want to go. And it's not just going to drop me. I'm also not afraid when I fly in an airplane. The pilot is sitting there at the seat, but it's like an autopilot plane. So no, I'm not afraid. Now, I am a little bit nervous because the technology is new.

40:10But in 10 years, a lot of times people are like, this is never going to be a thing. It's like, no, it's definitely going to be a thing. In 10 years, it's going to be significantly better than it is now. And it's pretty good now. So yeah, I'm not afraid of it at all. And I'm incredibly bullish. from now on, the cars that I buy on a daily basis are all going to be have some type of driver assist. You use it on your Tesla, and you're like, this is the way the world should be. At least that's how I think. What about this? Which one do you want to do? You want to do one more? Let's do the Ryan Serhant show.

40:38So I binge watched the new... It's called Owning Manhattan. It's just like a random Netflix show. It's nothing super special. Most people wouldn't care about it. I liked it. It wasn't the best show ever, but I happened to binge watch it. I stayed up until like 4 in the morning and watched it. Who is this guy? I just know he's a silver hair guy that sells real estate. Yeah, he's a real estate broker. And he was one of the kind of high-end brokers in New York. He got famous because he was on a show called Million Dollar Listing since I think he was like 25 years old. So he spent basically a decade on TV, but it was like Bravo TV.

41:10And it was him and a bunch of other brokers. And what happened is he leaves the show in like the 10th season and he takes a little break and then he comes back with his own Netflix show. And obviously it was kind of like selling sunset was this huge hit reality show and the genre of like real estate reality became like a thing they're selling oc they're selling miami they're selling sunset there's like a whole bunch of these like real estate shows so he comes back and he's got one called owning manhattan and it's basically the story is ryan sarhan who's like the uh ryan seacrest of the real estate world he's like this super good you know super good looking guy who loves to be on tv he's just made for tv who's got great skin and sells real estate.

41:51That's the guy. And so he takes this show and he's... The quest is basically he left his brokerage. He starts his own brokerage firm. So you have Sotheby's and you have Compass. And he's trying to create Serhance, like his own brokerage. And he hires up like 200 or 300 agents now. And the show is following him trying to go... Trying to become the number one brokerage firm in New York. And I think they only serve like the New York area. They're not nationwide. He's trying to become number one in New York, which is the number one real estate market in the world. And I got to say, the show is pretty interesting.

42:25And it's interesting for a couple of reasons. Number one, he's good at TV, meaning he's kind of obnoxious, but it grows on you. He's obnoxious, but it starts to get better. But also all the agents... It's a perfect cocktail. You have house porn, luxury real estate. You have big dollars flying around, of deals that are closing or not closing. Then you have the agents who are like, you know, peacocking. They each have tried to have their own brand and personality and try to be the best in their own way. And then you have like the drama of like a soap opera or like a, you know, reality TV show. Why is he obnoxious?

43:00Like, it's almost like his style. Like his style is, you know, he tries to do cocky funny, basically. I don't know, I could do a bad impression of it, but he'll be like, real estate is hard. Not for me. I mean, I make it look easy, but for other people, it's hard. And he like, every interview he's doing that. and so at first you're just like, whatever. But over time you do get to see the guy sweat because the guys, you know, the way the show makes it feel is that he's hanging on by a thread. Each of these deals has to go through. Otherwise, bad things happen, which is just normal TV drama. He gives off the vibe that he's like super alpha where it's almost like you have a stereotype in your head of like a high roller hedge fund guy, but for real estate.

43:40Yeah, and also kind of metro also. So he's not like just macho. he's like he's like kind of got like both sides of it where he's like kind of like got the style and the fashion and the like the light touch but then he's also like a cutthroat killer trying to win he's like a wake up at 5am workout eat healthy at the office by 7 you know what I mean he's like that type of guy where it's just like he's intense exactly and so I wanted to read you why did I want to share this really there's two things I wanted to share first is hey it's a TV show I liked if you're looking for a TV show you might like this one that's the little thing.

44:14But the bigger thing would be, there's a moment in the episode, or in the show. So he, I'll just give away a little bit of the show. So there's one young agent who's basically the kind of like controversial guy on the scene. He's talented, but he's an asshole, right? Okay, that's a great character. So this guy who's like fully tatted up, he used to be like a model in Norway or something like that. And so super good looking, super tatted up guy who's super cocky and arrogant. He's only 25 years old, but he's like, well, why would, He's like, if you're young, if you made it on YouTube or you're a rapper or whatever, he's like, you don't want to buy from this.

44:48And he's talking about his coworker. He's like, some bald-headed, used car salesman-looking guy in a cheap suit. You want to buy from me? He's like, I'm just the next generation. The next generation of rich people want to buy with me. And so he's very cocky and whatever. And Ryan believes in this guy because he's clearly talented. But he's also like, dude, why are you such a jerk around the office? You're making my life hard by being a jerk. His name's Jonathan. I'm looking at Jonathan. He rides a motorcycle everywhere. And he's, by the way, guy is fantastically dressed at all times. Like I tried to find this guy's like stylist.

45:18Like who is this guy's stylist? Because this guy's got great style. Dude, he has neck tattoos. I'm not buying real estate from a neck tattoo guy. But you kind of want to. Like it's kind of like when the bad boy likes you. All of us were like me. Yeah, he's giving me attention. There's a certain part of you that wants that. Dude, if you have a tattoo that goes over your Adam's apple, I don't know. I don't know. That's the line. Yeah, like I'd want to hang out with you maybe, but I don't know if I want to do business with you. I mean, you clearly have a... If it's visible in a turtleneck, we've got problems.

45:47All right. And what about this guy? So there's a scene at the end. I just thought there was a great quote. So Ryan is kind of confronting this guy because he's been causing a bunch of drama. And he says something I thought was just really great. He goes, you spend so much of your time trying to get noticed instead of spending your time trying to be great. If you spent half the time just trying to be great, you'd be so great that everybody would have to notice you. And I just thought that was just a wonderful line, a wonderful quote that I feel like I could have, you know, forwarded that in an insulting way to like 10 people I know in life, people who are very active on social media.

46:23And it's like, instead of trying so hard to get noticed, just try to be great. If you spent half the time just trying to be great, you would be so great that everybody would have to notice you. Like that guy who did the After Effects thing, he could have tried to be, you know, promoting himself and blogging and doing all this stuff. and instead he just did one great thing and we all have to notice him. We all have to follow him. We want to be a part of this guy's world versus him trying to push his agenda out there. And I just thought that was a great quote that a lot of people need to hear. I am going to read between the lines here.

46:55Are you becoming introspective lately? Is this like a thing? Are you trying to work through what type of man you want to be? Because I kind of like it, to be honest. I'm doing the work, as they say. you know someone made a comment to me where they said like you know Sam I could tell what phase of life you are in because I listen to the podcast and I hear what you're talking about and who you're getting influenced by they were like before you're having children before you even said that you're going to have a kid like I kind of guessed it based on what you're talking about I'm kind of doing the same with you where it's actually exciting to see like the quotes or in this case the quote that you're interested in you're like thinking like that's how I should live my life a little bit more do you know what I mean?

47:36of course and I think that that's cool If you spot it, you got it is the rule, right? And it's like, I think this is insightful because I have the problem that this insight cures, right? It resonates with me because there's a part of this that is true for me and true for people I know that I care about, you know, that I want to, you know, I wish I could shake them to hear it too. And so, yeah, I'm very into this. You also, if you read the comments of our YouTube, you also have a large fan base of young men who look up to you and think that you're cool, which you are cool. they would be shocked at how basic bitch your TV choices are because you you are you so true Sean and my wife will like text about like the challenge or like I know you're a bachelor guy or whatever the I don't even know what these shows are but you I love that this is the one part of you where you are a mainstream type of person and you're into this stuff I just try to keep in touch with the common folk you know Yeah, I don't know if this is common, but I love how simple some of your tastes are.

48:40Look, you're a very complex person with deep taste and a rich personality. But this is the one part. You're just like the rest of us. Everybody's like that, right? You like to go build Legos in your free time. When we want to switch the light off, we don't want it just dim. We want it off. It's like when I want to relax, I want to go mindless. I want to veg. I want to go completely and indulge in a non-intellectual pursuit because I already do it. And even then, you could see I somehow turned that into podcast content and lessons for life when I'm supposed to just be looking at people's pretty outfits and stuff.

49:18And I can't really fully turn it off, but I try to. I try to go and just do the stuff that I truly enjoy without trying to make it also be cool and intelligent. This guy, Ryan, by the way, he gives off. So I've seen him talk before. and I found him very off-putting at first where I'm like, I feel like you're like Grant Cardone or something. You're going to sell me something or you're trying to scam me. And then I got to know him and I'm like, oh no, I think you're the real deal. You're just intense and you're legit. He has a company called Sell It. So sellit.com. Have you seen sellit.com? No. So basically, it's like a course in one-on-one training business that you give to your real estate agents.

49:57And that could go one of two ways. It could come off like scammy and kind of bottom feeder type of stuff. When I go to the website, I do not get that vibe at all. I get like, it's like, it's legit. So he owns, I believe his real estate brokerage firm is incredibly successful. But this company, I've heard rumors that this business is doing something like 30 or$40 million a year in revenue. And he's building up like a legit media empire of courses, brokerage. I buried the lead of why I wanted to talk about the show. The reason I want to talk about the show, I just watched it and I go, oh my God, he's doing the Kardashian model.

50:31Yeah. But instead of selling like$9 lip gloss, he's selling$9 million apartments. This is genius. And what I mean by that is he is using the Netflix show as the greatest marketing vehicle for his own agency. So it's like he has hit media that creates more business and it is perfect content market fit. And I just thought, wow, this is incredible. This is just like the Kardashians have done where they use media to then build their beauty empire. He's doing this to build his real estate empire or his sales empire. And the funniest tweet I saw on this was somebody goes, the greatest sale that everyone's here never did was selling Netflix an eight-hour infomercial without them realizing it.

51:16Because the show is an infomercial for him, for his brokerage, for his agents. And it is going to be, it's tremendous, right? It's the way that HubSpot treats this podcast. It's negative cack. This show entertains you and it's profitable for them. So it's good media and good business. And once I saw this, I was like, wow, applying that to one of the highest ticket items in the world, a home, luxury homes at that, that is a very, very powerful combination. And you're just going to keep seeing examples of this content market fit happening where people can figure out a way to make really juicy standalone entertainment on its own that is going to then inherently market you and your business.

51:56this is an incredible job of that. And you and I, you're really close to this person. He bought his apartment, I think, from him. From Ryan. Yeah, yeah. We have a couple friends that have bought from him, yeah. And I asked my buddy or our buddies about the experience. And they're like, yeah, he showed up. And he was there showing me around this$8 million apartment. And he was real. He was actually doing the work. And so I think this guy's a workhorse. Yeah, yeah, yeah, yeah. He's got the New York energy, right? at the New York hardcore overdrive, overwork personality. Yeah, no, I'm a big fan of this guy.

52:30He's he definitely was one of the types of people who I learned about him. And I'm like, I'm not I don't like you at all. And then I start learning more and more. I'm like, oh, you're awesome. You're legit. Yeah, you come to respect the hustle. I respect this guy a lot. I think he's the man. I think that I'm kind of like having I've said this before, but it's kind of like having an Adam's apple tattoo. Not for me, but I still respect it. That's kind of like what this guy is where I'm like, I can't imagine grinding that hard because he gets after it. but I love that he exists and that he does this.

52:57So yeah, I actually do like this guy a lot. All right, right on. I think that's it. All right, that's the pod.

53:16Hey, let's take a quick break because there's a quote that I love I want to read you. It's that we shape our tools and thereafter, they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s? You're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money, $50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

53:46If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust members, FDIC.