5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

10 Oct 2025 · 22 min

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My First Million - Episode 755: 5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

Podcast Overview Hosts: Sam Parr and Shaan Puri Guest: Greg Isenberg Episode Release Date: Not specified Episode Length: Not specified

In this episode, Sam Parr and Greg Isenberg explore the newly launched ChatGPT App Store by OpenAI and brainstorm various business ideas that leverage this innovative platform. They discuss the implications of the app store for businesses and delve into specific app ideas that could capitalize on the growing AI landscape.

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Key Themes

  1. Launch of ChatGPT App Store
  2. Overview: OpenAI's ChatGPT App Store aims to integrate various applications into the ChatGPT interface, enabling users to access tools without leaving the platform.
  3. Potential Impact: The app store is compared to early mobile app stores, highlighting the potential for significant wealth creation for early adopters.
  4. User Engagement: ChatGPT has around 800 million weekly active users, presenting a unique opportunity to connect with a vast audience.
  1. Brainstorming App Ideas
  2. Idea 1: My AI Tax Guy
  3. Concept: An AI tool that assists users in filing taxes with features like auto-filled forms and deduction suggestions.
  4. Utility: Connects to financial services like Stripe and Plaid for seamless integration.
  • Idea 2: AI Healthcare Concierge
  • Concept: Helps users find local healthcare providers based on insurance compatibility and offers booking options.
  • Monetization: Potential to generate revenue through affiliate marketing with healthcare services.
  • Idea 3: AI Meme Studio
  • Concept: An app that generates memes based on user prompts, tapping into the viral nature of meme culture.
  • Market Potential: Could generate significant user engagement and revenue.
  • Idea 4: AI Grandma
  • Concept: A virtual life advisor mimicking an elderly figure providing warm and wise advice.
  • Target Audience: Offers emotional support to users feeling overwhelmed or needing guidance.
  • Idea 5: Credit Repair Assistant
  • Concept: A tool designed to help users understand and improve their credit scores with actionable steps and resources.
  • Market Need: Acknowledges the complexity and opacity of the credit repair industry.
  1. Opportunities and Challenges
  2. Early Adoption: The hosts emphasize the importance of being among the first to develop apps for the ChatGPT platform to gain a competitive advantage.
  3. User-Centric Design: Apps must be contextually relevant and easy to use to attract users who prefer seamless interaction without extensive setups.
  4. Technical Feasibility: Discussions about the time and resources required to build these applications, with estimates ranging from a few days to several weeks for a minimum viable product (MVP).
  1. Personal Insights
  2. Quotations: Sam Parr reflects on the dual feelings of empowerment and potential obsolescence brought by advancements in AI.
  3. Entrepreneurial Advice: Emphasizes the value of peer networks for entrepreneurs in decision-making and seizing opportunities.

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Resources

  • Idea Browser (https://www.ideabrowser.com/)
  • Bank Statement Converter (https://bankstatementconverter.com/)
  • Shaan's Weekly Email (https://www.shaanpuri.com)
  • Hampton (https://www.joinhampton.com/)
  • Mercury (mercury.com)

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Conclusion This episode provides a compelling look at the burgeoning opportunities that the ChatGPT App Store presents for aspiring entrepreneurs. With insightful app ideas and a focus on user engagement, the discussion encourages listeners to think critically about how to leverage AI technologies for business success. The conversation underscores the importance of being proactive in a rapidly evolving tech landscape.

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Transcript

Automatic transcript. May contain errors.

0:00It is possible that, you know, this becomes a big thing. and if it becomes a big thing, I think that this is probably one of the bigger wealth creation moments in AI.

0:19So we're doing a special pod because Greg was on the pod where he showed me all these cool tools that he was using. Then at the end of the pod, he was like, by the way, did you see that ChatGPT now has a new app store? And I said, no, I didn't. Let's just record and I want you to show me what's going on with the new ChatGPT store. And because this is my first million, if you can tell me a bunch of interesting business ideas that you see within the realm of the ChatGPT store, because a lot of people don't know this, but I guess they could surmise this. But when the App Store first came out, a bunch of the biggest businesses came about because they were early, they were first.

0:53That is true. So let me give you a breakdown of what happened, why it's important. And I can share a bunch of ideas that I think people should steal. Let me first talk about what was announced. So the other day, Sam Altman talked, it was Dev Day, so OpenAI's, you know, big developer conference. He launched the ChatGPT App Store. And he gives this example of using Figma in ChatGPT, which is the design tool. And he says, turn this sketch, like something that he drew out into a workable diagram. And it was able to do it. Wow. Yeah, it's absolutely crazy. So the ability to use apps within ChatGPT, basically turning ChatGPT into like a mini internet, right?

1:42You don't need to leave ChatGPT if you can just connect to apps. Wow. The other example one of his teams gave was Coursera, the course platform. Coursera, can you teach me something about machine learning? It connects to Coursera. You have to connect with it. So you actually have to log into it. So you can see here, if you're watching this on video, it shows how ChatGPT uses data. Apps may introduce risk. Data is shared with apps. And then it creates this canvas where you can actually, like, instead, you know, it used to be ChatGPT was only text. Now ChatGPT has this canvas that you can actually consume content in a more visual way.

2:28There's two ways to basically find some of these applications. One is you add it. And the other one is, and the one I'm way more excited about is you just use ChatGPT normally. And you say, like, imagine I didn't add Coursera here. And I said, I want to learn about machine learning. And it just brings up Coursera as a potential app. And that's the opportunity, right? Because if someone listening to this could actually build an app so that it shows up when you ask it a question, one of the things that Sam Altman mentioned the other day was he announced that ChatGPT has 800 million weekly active users.

3:05So you can get in front of 800 million people every single week and sell them something. Wow, okay, this is awesome. I just typed in on chat GPT. I said, how do I turn a drawing into a Figma? And then I added the Figma and it told me how to do it. Okay, that's awesome. Yeah, or here, I'll do one live for fun. Design a new logo for my podcast. The Startup Ideas podcast. Oh, I forgot to mention who I want. So I think Canva, yeah, Canva was one of them. So Canva, the$47 billion design tool, is one of the launch partners. It connects to the app, and then you just log in, and it'll literally design a logo within ChatGPT using Canva's software.

4:02All right, there it is. There it is. I would give it a 6.5 on 10, but it's something that I can iterate with, and it's not something that you're going to one prompt yet but it is something that you know look it says review and select one to continue editing and then the font is so weird on cellulose it looks like it's a misspell but it's not i've never experienced that before look at the one on the third from the right yeah that sometimes happens with uh ai design is like the the the fonts a bit wonky so you do you you have to again like not one prompt it it's going to take multiple prompts but like this isn't bad and that also took like two seconds like i can make this better that's awesome all right guys here's the thing about side hustles everyone wants one but most people overthink about it and they never actually launch anything but because of ai you can go from idea to your first sale in only seven days my old company the hustle they just dropped an ai side hustle crash course.

5:08So basically what the hustle did was they looked at things that me and Sean and HubSpot CMO Kit Bonder, they look at stuff that we said, and they broke it all down into simple bite size steps, which means you're going to get a guide that gives you everything you need to launch a side hustle without any of the guesswork. So you can get it right now, you can scan the QR code, or click the link in the description. Now back to the show. So that was the announcement. Zillow was another one which I thought was cool. Let me just zoom into it.

5:43So you can see the full Zillow experience and then you can use natural language to use the AI. Pretty cool. Dude, I'm just kind of in awe right now a little bit. I think Sean said something kind of funny, but it wasn't funny. It was very real. He was like, every time I talk about this, I have to realize or ask myself, am I A, all powerful now because I can do all this stuff, or B, completely irrelevant. And whenever I look at this stuff, that's exactly how I feel. But that's wild. Okay. It depends on what he does with this information. You know what I mean? Of course. The people who made the shift from web to mobile crushed it.

6:20But there was a period of time when Facebook, I'm sure you remember, had a bad app. And they almost didn't make the leap to mobile. Now they're like a trillion dollar company. So I think that there's, I'm not saying it's 100 % possible, but it is possible that, you You know, this becomes a big thing. And if it becomes a big thing, you're going to want to have an app here. Okay. So what apps or ideas do you think are interesting to you right now? I'll tell you. But I also, I do want to give a caveat that ChatGPT a couple of years ago launched something called Custom GPTs. Do you remember those?

6:52Yeah, it was a flop. I tried making one. It didn't work. Yeah. And you know why I think it's a flop and why this is different? No one wants to download apps. No one wants to go to a GPT store, set stuff up, download apps. What makes this so much better is it's contextual. You just type in something on ChatGPT and yes, you might have to mention it, but if you don't have to mention it and you just said, hey, I wanted a logo design and then it pulls up Canva or pulls up another app, the discovery opportunity is huge and it's just easier for the customer because they don't have to set up anything.

7:34Yeah, yeah, yeah, yeah. No, I think it's going to be great. I actually invested in one or two companies where it wasn't going amazing and they pivoted into a ChatGPT plugin and they're killing it. And so we've talked about WordPress plugins and a bunch of different plugin businesses and I'm on board with those. And so I'm eager to see what ideas you have that are related to ChatGPT for both apps and plugins. Cool. so i've got 15 ideas that i scraped from ideabrowser.com my app i want you to pick like we can talk about one you know these are my the ones that are highlighted are my favorite ones but i'm happy to pick and go through any of them go to um so zoom in a little bit more but it looks like the ai tax guy ai tax guy so imagine if you're able to prompt file my quarterly taxes It shows a custom UI that shows deductions, auto-filled forms, one-click filing.

8:31It connects to your Stripe, Plaid, and Google Drive. And someone is going to build MyTaxGuy in a prompt on ChatGPT, and it's a huge opportunity. You know what's interesting? There's a guy on Twitter who has an AI app that he made uploading your bank statement. Bankstatementconverter.com. Bankstatementconverter.com. how much revenue does bank statementconverter.com make? Doesn't it like 50 or 80 grand a month? I think it's 40 to$50 ,000 a month. Okay, so it's a very, very niche thing, but it's a thing where if you need it, you really need it. And because of, for a bunch of different reasons, I have many K-1s, which frankly, I barely know what a K-1 is, but I know that when my wife is getting ready to do our taxes, she's like, I need the K-1 for this, K-1 for that.

9:20And we have like 60 or 80 of them. We have a lot of them. and just finding them in my Gmail takes forever. Because what happens when you invest in real estate or different projects, you get K-1s and they come from each vendor and they come at a variety of times and they're in all different formats. The K-1 form's the same, but it's sent as an attachment in an email. What would be intriguing is you could just do this to find all my K-1s in my Gmail fast. That's so good. Like K-1 agent, that's a great idea. someone should go build it. This dude from bankstamingconverter.com, it's literally a dude, one person.

9:59Look at this website. It looks like the Berkshire Hathaway website, but for converting a PDF. It's awesome. It just, click a big, big button, convert to PDF. And I think what you're going to see potentially happen with this news is apps like this are going to live within ChatGPT. So if you ever saw stories about people like Bankstaming Converter, and you're like, ah, I wish I started that. That's so simple. If you're listening to this, you're early. Now's the time you should be building that within ChatGPT's SDK. Today's episode is brought to you by HubSpot. Being a know-it-all used to be considered a bad thing, but in business, knowing it all, it's everything.

10:36Because right now, businesses are only using about 20 % of their data unless you have HubSpot. That's where they take data that's buried in emails and call logs and meeting notes. They become insights that help you grow your business because when you know more, you grow more. You see, being a know-it-all isn't so bad after all. Visit HubSpot.com to learn more today. All right, what's another one? You tell me. Which one do you fancy? The AI Healthcare Concierge. So here's the prompt. Find me the best dermatologist near me that takes Blue Cross. Your app connects to ZocDoc Insurance Networks and then shows an interactive local map and booking options.

11:13And then you just make money with affiliate. Like this is just, or it gets acquired by ZocDoc or some of these big companies. But if you can own this high demand query, it's worth a lot of money. How would you make this? Well, I'm lucky, right? Like I have a design firm that builds apps like this. So I would just hire my own firm to build these apps. We just announced we're building apps like this. So I would just use my firm. But if I didn't have a firm and I'm just a one-man person, I'm using Claude Code and I'm building our cursor and I'm building this out. How long would that take? I would say, realistically, two to three weeks to get something that's working really well.

11:59And then you need to probably, well, then you'd have to make sure that you get approved by OpenAI, which, you know, might take some more time. But maybe four weeks in total, 30 days. That's crazy. The other thing I would do, like, you know, I'm talking about my own book, but I built this for myself, is I would, you know, there's a button on idea browser that's build this idea i don't think i've ever shown this publicly anywhere um but you can actually just go and build for like the ad creative the brand package the landing page the content calendar the email funnel system the email sequence the lead magnet with all the optimized prompts and that's what i would do have you ever seen that meme of like a big meathead sitting at the computer and he's like build me a business that makes 100 million in revenue in three days don't make any mistakes start now yeah yeah it still needs you still need a human now you know like i think uh the mistake a lot of people make is they'll use something like something like this or or just they'll prompt themselves and they'll be like why aren't customers coming well it's you this is like an opt all your optimized prompts in one place specific to each LLM or AI tool, but you still need to like review it, make sure it works and optimize it from there.

13:19So that's what I would do. I would probably do first version on, on, you know, idea browser, probably use, you know, Claude, V0, get some emails up and try to just try to launch something in 30 days. My last company, The Hustle, the year we sold, I was 31 years old, and we were going to do about$18 million in revenue. I frankly didn't have a lot of peers. I didn't know a lot of people who were ambitious like me. And this meant that I was making decisions that could cost me maybe 5, 10, even more millions of dollars worth of money. I was making them all by myself. This all changed, however, when I got a group of peers.

13:59And that's, by the way, how this podcast sort of started. Sean was in my group. And we met every month. It sort of became a personal board of directors. and it frankly changed my life. And that's why I started my company Hampton, joinhampton.com. The entire idea is that we make core groups just like this, just like the one that I had of other entrepreneurs who have been there, done that. And we give you guys a time and a place to sit down and have these very honest, confidential conversations where you can share business ideas. You could talk about hiring. You could talk about all these decisions that you typically have to make all by yourself.

14:35The biggest risk, in my opinion, is not failing. You're going to be fine. Your business is probably going to work. It's that in 10 years, you look back and you think, damn, I blew it. I blew this opportunity because I was making decisions by myself. I was making decisions out of fear. And I did not grow. I did not maximize the opportunity. I'm telling you, it can save you 10 years of headache and of heartache. And you can make better decisions so much faster. And the best part is that with Hampton, these core groups that we make, we make them in real life, in your city. We're in Atlanta, Austin, Boston, Chicago, Dallas, Denver, London, LA, Miami, New York, SF, Toronto, and Vancouver.

15:12And so if you're running an internet company that does at least$3 million a year in revenue, or you've raised at least$3 million in funding, or you've sold the company for at least$10 million, go to joinhampton.com. This is my company, Sam from MFM. I review every single person who applies. So again, joinhampton.com. All right, what else do you got? This is fun. Keep going. So memes are getting more and more popular, especially in an AI age. I think that whoever owns the make a meme about XYZ topic probably makes a few million dollars a year. Can you do this now in ChatGPT or Perplexity? Perplexity's Comet.

15:55You could do it on ChatGPT. It's just not optimized. And that's the opportunity. is like that's why dev day happened right chat gpt realizes that they need apps like this i think they've realized two things they need apps like this to exist so that people stay on the platform more um and they realize that they can do everything um so what's what's ai grandma this is a fun one uh you know i i think that a lot of people are feeling overwhelmed right now and they might not want Andrew Huberman advice or even Greg Eisenberg advice or Sam Parr advice. Sometimes we just need an AI grandma to give us old school, warm, blunt, and human advice.

16:40So I think that there's an opportunity to build like a life advisor and you build a brand around like an 85-year-old woman who like bakes apple pies. Have you built any of these yet? Well, we're building like actively right now. For yourself or clients? uh for both and that's going to take two to three weeks to get the mvp uh yeah mvp it depends like what we're building like you know ai grandma could take you know a few days but like if you're building like uh your k1 one you know one that's like a little more that's more complicated so it depends which one but it can take anywhere from days to yeah for an mvp 30 days let's talk about this credit score uh credit score one man up until so when up until recently i had a very low credit score because i didn't use too much credit but i didn't realize that i had a um apparent one time i like fell on a on a when i had a job years and years ago and i had to take an ambulance ride and i didn't realize they didn't pay it and so my credit got dinged and so i had a credit score I never checked it of like 580.

17:52And I was like, what the hell? And when I wanted to get a mortgage for a house, I couldn't get a mortgage. And I was searching for how do I make my credit better? Is there a firm I can hire to just do the work for me? And it was impossible and it's incredibly scammy. The credit repair industry was incredibly scammy. And so I'm eager to see how you can improve my credit. Yeah, so I had the same problem, which is why I added this here. So I actually don't have a great credit score. I don't have a bad credit score. It says fair. But I started and sold companies. I should have a good credit score, you know?

18:27So I'm not sure why, but banks don't have... Banks and companies like Experian, let's just say they're not at the forefront of technology. So I think that there's an opportunity to... I think there's tons of people who are asking, how do I fix my credit score? You can actually go and check that keyword volume. it's worth so much money. And if you can have something that detects the intent, it surfaces your app, I think you need to have a really good domain like repairmycreditscore.com. That's probably taken, but something like that. One of the reasons why bankstatementconverter.com worked is because the domain was really good.

19:09So there is gonna be a bit more of a startup cost here. You might have to spend 10, 15,$20 ,000 on a domain. But I think that this is one of the more no-brainer examples where it connects to Equifax or Experian. There's this interactive UI with dispute templates, score simulation sliders, next step actions, and then you just either do referral fees or you charge for it. Do the.ai's do just as good as the.com? From a SEO perspective, from a app perspective? SEO. .com is Manhattan, you know? dot ai is like your it's it's williamsburg you know it's still cool but manhattan's manhattan well it's the dot ai is available my friend oh is it yeah repair my credit score dot ai why don't we buy the the domain and get you know give it to someone who like likes and comments on this youtube video i can do that or you know or something like that and and you know just inspire people to actually go in because i want people to build apps you know um that's a good idea i'll buy i can i'll buy and give it to someone yeah it's 50 bucks for year one i mean and i have to use uh perplexity's uh comment to uh find the discount code and do you you don't own any equity you're just giving it to them for free right i but no i they can have it it's just a a 50 gift from MFM to them.

20:40If they get to a million dollars a year, what do they need to do? What do they have to do for you? Like a$100 DoorDash gift card would suffice. A two eggs return. Yeah, a DoorDash gift card. If I can get like so much Chick-fil-A and I don't even want Chick-fil-A, I just want the unbreaded chicken nuggets. If I can just get like about four pounds of that, that would have been worth the time. cool um all right well thanks for thanks for having me on and uh hope you're inspired thank you greg that's it that's the problem i feel like i can rule the world i know i could be what i want to i put my all in it like my days off on the road let's travel never looking back this episode is brought to you by hubspot media they have a cool new podcast that's for ai called The Next Wave.

21:35It's by Matt Wolf and Nathan Lanz. And they're basically talking about all the new tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI tech, it's a cool podcast you could check out. Listen to The Next Wave wherever you get your podcasts.

From the publisher

Want in on the AI Gold Rush? Get the free AI Side Hustle Crash Course: https://clickhubspot.com/lkb

Episode 755: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about OpenAI’s new App Store and brainstorm app ideas to jump on.

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Show Notes:

(0:00) ChatGPT App Store launch

(7:47) IDEA: My AI Tax Guy

(10:26) IDEA: AI Healthcare concierge

(13:07) IDEA: AI meme studio

(13:53) IDEA: AI grandma

(14:57) IDEA Credit repair

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Links:

• Idea Browser - https://www.ideabrowser.com/

• BankStatementConverter - https://bankstatementconverter.com/

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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