AI Body Doubles, Conor McGregor, $15M Podcast, Rich People & Health

26:00This was the latest one. Couple of thoughts. Number one, special people are nuts. And you got to be a little nuts in order to do what you're doing. And he's openly admitted to being a bit nuts. In fact, he has this quote in the documentary where he's like, I'm like Vincent Van Gogh. I've lost my mind to the game. I don't know nothing else except for this game. Every moment, every thought is about this game. I have lost my mind to it. And I wouldn't have it any other way. There was an interview where someone was like, hey, what do you think about the Manchester United game? And he was like, oh, it was good.

26:40You know, it's great. Look, I'm going to be honest. I don't even know what game you're talking about. I don't know anything about soccer. You can ask me about politics. I don't know anything about it. I watch none of this. All I care about is fighting. Right, exactly. So he has like a laser focus. That's all on the come up. And then he makes it. He becomes the highest earning athlete in the world. He creates this whiskey brand that sells for$600 million. And he makes maybe$200 million out of that. You think that? You think that number's right? Yeah, pretty sure that's right. and then he's got his suit line then he's got his McGregor fast program, he's got his recovery spray, he's got like all these other businesses, right and so he and then he starts to lose and he starts to get in trouble with the law and he starts to sort of he becomes this larger in life persona so he's an interesting guy, he's got a little bit of a screw loose.

27:31I thought two things stood out to me from the documentary one was early McGregor mindset was the best so the way they filmed this was they would take present day footage of him going through something and they would splice it with like, before he was famous, the things this guy would say, and they put it together. And when you watch it together, it's like the perfect mindset. It's like adversity. And then him saying exactly how to deal with this adversity or how to avoid this, this, this problem. But the problem was all of the mindset stuff was from him before it was like, you know, him 10 years ago.

28:07And I think, you know, the editing made it look like a sort of, you know, in a way like very admirable. But I, I think what's interesting is actually how much it changes. Like the mindset that got him there isn't necessarily the mindset he still has because like at the beginning, his mindset overcame his environment. Like nobody from Ireland had ever made it. He didn't have a proper, you know, like, you know, training, uh, set up. He, you know, he was not even in the UFC and his mind, it was like mind over matter. and then the problem is like then the matter got so big he's sitting on a lamborghini yacht he's got you know everybody kissing his butt and you know he doesn't have to wake up at four in the morning and go run anymore like then at some point the search his own success became his demise in a way i think there's some poetic in that the second thing i thought was he had a quote that i really love i think is very relatable to me at least they go so what happened did you just you know you stopped training everybody says that we got rich you stopped training he goes no no know in training i was a hundred percent committed i was a hundred percent i gave every ounce of my effort in the training sessions it was outside the training sessions and i was not a hundred percent committed i was 75 committed he's like but that was the difference he's like you know um you know the like here i was willing to sweat but outside of this you know i would uh i would tell myself you shouldn't eat that then i ate it you shouldn't drink that and i drank it you should you're going to wake up at this time.

29:39I don't wake up. You're going to go to sleep on time. I don't go to sleep on time. He's like, and those little, he's like, those were little losses and those little losses, or it could have been a small win. And instead it was a small loss. And I was taking those small losses outside of training. And he goes, that's what deteriorates the mind. It weakens the mind. He's like, it infiltrates your brain, these small losses. They don't individually, they don't seem like anything, but they add up one day after another, next after next. And my mind became weaker and doubt started to creep in for the first time.

30:11And I started to slip outside of the training. And I thought, man, that's such a good lesson and frame for like, since I watched that now all day, I see opportunities. I'm like, this is either going to be a small win or a small loss. No one's even going to know besides me. Only I know that this situation is even occurring. I'm feeding my daughter. She's eating mac and cheese. I've eaten clean all day. She doesn't eat the food. And now there's mac and cheese in front of my face. Do I take that bite or do I not take that bite? It's a small win or a small loss. Going to sleep on time. It's a small win or a small loss.

30:48And since that documentary, I started racking up small wins. I realized how many small losses I was taking. And I decided not to take those out. You want to know something funny? Yeah. I remember that exact where he goes, there was times I was supposed to wake up. I didn't wake up. I knew I shouldn't have ate that and I ate it. I ate that. It was so relatable. There's this, you know, the thing about him is there's all these small details about him that were really fascinating. For example, he has a tattoo on his arm and it says, slow is smooth and smooth is fast. And I thought that I thought I was like, that's just a really good phrase.

31:21It's a military phrase. I don't know if you've ever heard that. No, I didn't know that. And I thought that that was like, I think it's like a Navy phrase or something. There was a guy who worked for us that was in the army. And he used to say that he used to say, uh, I know we want to go fast, but remember slow is smooth and smooth is fast. And he goes, that's how they teach us when I think it's for rowing. Uh, like, like if you try to just thrash while you're rowing, you're trying to go fast, but you're not actually gonna go fast. What's what works in rowing is clean, smooth, aligned strokes by the whole team.

31:48And the boat goes fast. And like, that's kind of what you want to do. Yeah. And he was fascinating. And he also, I don't know if he explicitly said this, but there was this one time where he does this famous thing in one of his, I think his first UFC fight, he knocks someone out. And at the end, typically one fighter of the 16 gets a$50 ,000 bonus if they have a good knockout. And at the end of the interview, he goes, Dana, 50 Gs, baby. Like he's calling out Dana to give him the 50 Gs. And he was the first person I think to do that, which is pretty funny. And then afterwards they go, all right, fine.

32:21You got the 50 Gs. And they go, what are you going to spend it on? He goes, dude, I was on welfare last week, but I'm going to buy a suit. I'm going to buy this. And then the next fight, Ariel Hawani, who we've had in the pod, interviews him. He goes, Connor, I saw that you just showed up in a Louis Vuitton suitcase. He goes, and he said something like, I got to buy the best. I feel like the best. And if you look at his life, I'm typically not a guy. I don't like to spend a lot of money. I don't like flashy stuff. But he does something interesting where he starts leveling up his life to where he's like, And like he'll wear like if like you and I, if we think about like when we were younger, we're like, well, a businessman has to have a suitcase and a tie.

33:00And then now we're older. We're like, who the fuck would wear that? You look like a fool. He still kind of plays that part. So when he goes to a business meeting, he wears a suit. And I look him in that suit and I'm like, yeah, dude, you look like I trust you more. Like for some reason, like, you know, there's like you look more custom fitted, tailored three piece suit to the, you know, to the to the nines. Yeah. And my takeaway from that was like, you know, like I used to dismiss like certain dress or certain clothing or certain cars. But like, man, sometimes when you level up your lifestyle, it's almost like there's this old story about a guy who wanted to sell like a Picasso.

33:32And he's like, come to my warehouse, look at the Picasso. And the guy looks at it. And then there's and he wasn't very impressed. And there's another story where a guy takes him to this like small theater where there's classical music playing and he dimmed the lights and he goes, look at this Picasso now. And you sit down at this beautiful like velvet chair. And you're like, right. Oh man, it's so much more beautiful now. And that's kind of what he did with his life. He surrounded himself with this fancy shit, which typically I think is bad. But for some reason, I realized it's kind of cool to surround yourself with stuff and act as if.

34:00It's like, no, I'm here. And I must act as if, or act like I am here. Yeah, and he's talked about that in the thing. They say, what do you want? Do you want this? Do you want that? He goes, he goes, like, one of the common thing is he rejects the question. He rejects the premise in many, many questions. So one example is they're talking about wanting and he goes, he goes, that's the problem. Want, want, do you want this? Want that? I already have. I always act from, I already have all these things. I already have the championships. I already have all the money. I already have all this. That's why I walked the way I walked this So I carry myself this way versus wanting is just pointing out that you don't have.

34:46And he's like, he's like, you know, so from the very beginning, I carried myself this way. And he talks about like, he talks about like, in rejecting the question, somebody, I remember once he was fighting Aldo and they're like on this world tour and they're just talking mad shit to each other the whole time. And it was so, it got so like Connor was basically pulling this guy verbally. and one of the they go on some TV show some Good Morning America type show and they're like alright well you know we've heard you guys say this but okay let's do it a little different Connor what's one thing you like about Aldo or you respect about Aldo let's change it up and he just looks at the Good Morning America person and he goes this is not a therapy session I am here to hurt this man and like and whereas 9 out of 10 people you're on a TV show lights are bright you're live on air and you kind of like I would say whoever's got the stronger frame is who wins and in most situations you just accept the frame you're given.

35:47The reporter says say something nice to you, say something nice and later you kind of think back and you're like shit I should have said this other thing but like in the moment you got taken over by their frame. One thing I noticed about him and the way he speaks is beautiful with words. He comes into the thing with his own frame and because of that he doesn't get knocked off course by any questions and often will just reject the questions altogether. I want to read one quote, by the way, about the Vincent Van Gogh thing. He said, he goes, I heard Vincent Van Gogh lost his mind. He goes, that's happened to me, but fuck it.

36:20When the gold belt is around my waist, when my mother has a big mansion, when my girlfriend has a different car for every day of the week, and when my kids' kids have everything that they ever want, then it will pay. Then I'll be happy I lost my mind. dude he's what a badass guy he's basically a rapper uh you know he's a poet he says uh he's he's taught he's so mcgregor is about to fight the best guy from brazil and he goes if this were another time i'd storm his pavela which is like a brazilian village he goes i'd storm his pavela and pillage and take what is mine he'd and his head would be on a stake like he says these phrases and there's another time where he gets uh where he wins um and afterwards Joe Rogan's interviewing him and he like I think he must have thought about these lines he says precision beats power and timing beats speed and he says that really quick and then like as an audience member you like think about that line and like it just suits me you're like wow that was like that's a very insightful thing like he says these really insightful things or he'll say like I told you we didn't come here to take part we came here to take over uh you're like the study I'm like dude you're a conqueror kind of but he's a very flawed person when I watch the documentary I'm like, there's very, there's a lot of traits about him that I, you do not like.

37:34He's done a bunch of bad things. He's hypocritical in a bunch of ways. There's, there's a bunch of things I don't focus on those because what am I going to take from that? Well, the takeaway is that he's normal. Nobody's perfect. Yeah. Like everybody's flawed in their own ways. The things I do take are the things that are going to serve me. And one, I remember, so, you know, when you go in a startup office in San Francisco, every engineer's got like multiple monitors. It's kind of just like the Flex is like how many monitors you got. It's like the SysAdmin always got three. Most developers got at least two.

38:05So I used to sit there just on my laptop. I didn't even have the big monitor. I was just on my little laptop. And I was looking around. I was like, maybe I need a big monitor. So I got a big monitor, which was just my laptop. I plugged it in. It was just bigger. I said, okay, should I get a second monitor? All right, I got a second monitor. I was like, what the hell am I supposed to put on this? I'm not trying to look at two things at once. That doesn't even make sense. So I just put, and for five years, there was one McGregor quote that just was on my second monitor at all times. I only used it for this one quote.

38:36And it just said, at the end of the day, you got to feel some type of way. So why not feel unbeatable? Why not feel untouchable? And that always stuck with me because it was like, I don't know, it resonated. It was like, it's true. At any given moment, you're going to feel some type of way. So given I'm going to feel some way, why don't I choose what would be the best feelings I could choose? And I'm going to feel that way. I'm going to choose how I feel. And I just left it there. And I just left it there for five years. And it really helped. Starting a startup can be kind of stressful. Most days, I would say, are almost like down days.

39:12It's like, it's not growing. It's not growing fast enough. It's growing too fast and shit's breaking. There's a lot of reasons to feel down in a startup. And like that one quote changed my experience over those five years. So Steve Jobs, if you read his biography, someone coined this term called the reality distortion field, which basically is like, regardless of what the facts were outside of Steve's brain, even though it's showed like what you're about to do is not likely, he would convince himself and others that it was possible. And they call it the reality distortion field. And that's cool and all.

39:48But the reason why this relates to Conor is when Steve Jobs was doing all this stuff, he didn't have a documentary as he was going. iPhones didn't really exist. And easy footage didn't exist. The reason why this is cool for a business person is because it's another example of which many people have this. But it's a good example of someone who does have this, but there's cameras there catching the whole thing. and so you'll see connor and he's about to fight habib and habib wins the fight and anyone going into that was like yeah habib's gonna sock him he's gonna destroy him but connor was like he was so certain that he was gonna beat him that afterwards he's crying and he's like i had planned like here's how we were gonna celebrate we're gonna like he totally thought that he was gonna win when everyone else was like no way there's there's there's not a chance but the fact that he believed it so much, it was really valuable, even if the outcome was the same.

40:42And I thought that that was really an example. But let me give you one controversial opinion about Conor, as well as a lot of other people in this space. I predict that in 10, maybe 20 years, but probably 10, I think Conor will file for bankruptcy. And the reason I think that is I've been... You know how you'll read about Floyd Mayweather has made a billion dollars, or Conor McGregor made$100 million from boxing. I think all of that is 100 % fake. And it's absolutely not true. And the reason I think this is there's this guy named Chael Sonnen. He's a former fighter, now an analyst. He went on Andrew Schultz podcast and he goes, I can promise you that Floyd has never made$100 million from one fight, which is what he says.

41:26And I think that he has at most made$100 million collectively in his career. uh and he goes the reason i think that is when a lot of these people talk about pay-per-view numbers and how much money they're making you can just say anything like no like the ceo of direct tv or whoever like handles pay-per-views has never came out and said this is how much money it made like no one says that and what chael goes he goes a lot of these athletes uh if it's not like you know spoken by the guy who paid the bill it's just completely made up and they say that to get more And he goes, I know for a fact a lot of it is fake.

42:01Do you think, do you have examples of people who you know who have just blatantly lied? Like you and I have one friend who like sold a company and let's just, I'm going to make up a fake number, but it's something like this. The headlines, if you Google it, say$200 million. I know it was 12. Like there's like, there's like, I know of stories like that. Do you know of stories like that where someone has just completely lied? Well, I can't think of off the top of my head somebody personally I know who's lied. I guess the versions that I've seen of this are almost like the petty crime version of this where they're like, yeah, I sold my company to whatever.

42:40It's like, you got a job from them, right? Like, you know, it's like, how much cash was, how much cash was exchanged upfront for the assets that there's a difference like versus like we, you know, we sold it to whatever Facebook. And then you're like, okay, cool. You, you, you got, you got acqui-hired and it's okay. There's nothing wrong with getting acqui-hired, but like, or just never having done it to begin with. It's like, you know, join something that's already working and then say, you know, yeah, I led blank at this company, right? There's like lots of like career lies like that. I can't think of an example of somebody who sold their company for, let's say, $10 million and said it was 50.

43:24I personally, I don't know. I got to ask you which friend we're talking about over here. I have a feeling I have a feeling I know who you're talking about, but most I would say, I don't think they do that. I don't know. Is this common? Well, I think like it's common to round up, which is no big deal because like, there's always like, uh, little details about it where regardless of how you look at it, it could be true. I'll tell you, I'll tell you in our case, we sold to Twitch. Um, when we sold people to Twitch, I've said this many times, like I gave a presentation at your conference called how to sell a failing company.

44:00Right. Which was basically saying like, we sold a company that wasn't like Instagram where it was so hot. It was the next big thing. And then Facebook comes and buys it for a billion dollars. That's one type of sale. There's another type of sale, which is like, a business is kind of working. Not really. It's good, but it's not going to be huge. And you find a good landing spot for it, for the asset and the talent. And when we sold to Twitch, there was a reported number that came out that said, we sold for$25 million. We did not sell for$25 million. Who got that number? I know how they got that number, which was, somebody I know submitted a tip to one of the thing, one of the, one of the news sites or whatever.

44:44And I don't know if they put that number in or they asked them and they hinted at some number and like the journalist just ran with it. So another person, which I never told them to do, they just did it. They were trying to be helpful. They were like, Hey, this is whatever they asked for this. Or they, they asked to comment. And I just kept, you know, I think they might've just been like, yeah, rumored, rumored to be something like this. What you'll know, like, so for example, with our sale, there was like some numbers that were on in headlines, it was way lower. And then there was others that was way higher.

45:10And I'm like, right. I have no idea how you guys got this information. But what you'll notice is that someone will write an article, TechCrunch will say this was sold for made up number$30 million. And then they'll say rumor. And this other person will say, this person sold for this. And then you get asked to a conference and your introduction is he sold for this. And then it's like this other person's like, here's the$30 million man. You know what I mean? It's like, whoa, it's like, it's crazy. Like this all just, it's a spread and it's, it's completely made up. And so whenever I, whenever you see articles about this person's net worth, when I tell people, I go, look, Google this person's name net worth.

45:49And every once in a while, like I've written articles about someone's net worth, like Ross Albright from Silk Road when I like wanted to test this theory. And so my article will came up, will come up and I'm other people will source a site it. And I go, hey, just so you know, I made that up. It's completely fake. And so whenever you read about these other people's net worth, just know that you - The net worth things on Google are so far off. So far off. It's laughable. I don't think I've seen one that's accurate, to be honest with you. Anytime I have any idea about someone's net worth and I Google it, it is so far off.

46:21It's actually just completely misleading. If it tells you one thing, it's that it's not that number. Yeah. A process of elimination. We know it's not that. It's laughable. that stuff. But when we sold the, even myself, I can't tell you exactly how much we sold for. Why? Because the deal has like so many different numbers. There's a upfront, you got this many millions of cash. Okay, cool. But then we also got a big signing bonus for agreeing to come on board and enjoy the team. Then you got your salary, but that's not part of the deal and your normal RSUs from the thing, but then we got deal RSUs on top.

46:59And then you're like, okay, so which one is it? And then by the time those vested, the stock price had doubled. So it was like, well, I should count it from when we got it, but I received more than the number that was when it was granted. So which one is it? And then, for example, we had another deal with Facebook and Facebook's deal was one extra year. So Twitch was three years, this was a four-year deal. And so that number, the headline number of what we got offered there was bigger. But in actuality, it's like, well, yeah, you got to stay for four years to earn all those RSUs. Are you going to even do that?

47:32You know, like some of the RSUs we got, my co-founder bounced after one year, so he didn't even get the other two years. So, you know, which number was it? The number he got or the number that was granted or the number that it was worth on the day that... Yeah, that's why I said, that's what I was talking about with rounding. Rounding is different because it's like, I don't feel like telling you it's complicated and explaining. So I'll just like make something up that's ballpark or directionally correct. Do you want to go to some of your other topics or save them? Let's do this AI body doubles thing.

48:00So I've now seen this trend of people doing startups that are, I'm calling like body doubles or stunt doubles. So first, there was a bunch of news the other day about this Snapchat influencer girl named Karen Marjorie. and she partnered with some AI company and they created an AI version of her voice. So her fans could text with her and they could get audio notes from her in her voice generated by AI for a dollar a minute. And she made 72 ,000 the first day off of a thousand users. And so, and then the news, I picked this up and ran with it. Karen's a real person, right? I'm looking her up. She's a real person.

48:44Okay. Yeah, her last tweet is a tweet that says, because I looked her up just before this to just do some research and her last tweet was I love the ocean. And then it was just a picture of her butt.

48:58So you learned something about content creation from everybody. Is she famous just for being like she's like smoking. Is that why she's famous? Just for being pretty? Yeah, I think she's cute. And that's like the fame. I don't know. Maybe she has some other backstory. I'm not sure. Ah, fellow ocean lover.

49:20Let me try this. So she made 72 grand the first day. The news runs with this. Why? Because anything that's like AI good or AI bad is going to get like publicity right now. But there's other ideas that are like this. So I talked about AI Santa. I was like, somebody needs to make a Santa Claus through text to speech and then charge people, you know,$35,$40. to come to the website, type in a greeting saying, hey, wish my kid Stevie a happy Merry Christmas and tell him he's been a good boy and he did a great job with his soccer season and just have Santa say all that. So I think that's a business.

50:01There's a more general version of that, which is Cameo through AI. So celebrities like the idea of Cameo, but there's a reason that Cameo is all kind of like C-list sort of celebs. Cameo is the best place to see which celebrities broke. It's a real-time net worth calculator. It's the best place to go to see who's up. It's a great place to go see upcoming celebrity divorces. Who's got bills to pay? Kevin from The Office. There's a reason why it's C-list because it takes a lot of time. Like, you know, George Clooney doesn't actually want to sit there and record, you know, birthday messages for like, you know, 33 year olds.

50:48It's not what he wants to do with his time. But if you bought me a cameo, by the way, Gilbert Godfrey, you bought me a cameo and he just made fun of my penis size. And I'm too vulgar, but I thought it was great. I loved it. I thought it was awesome. I thought it was a good wedding gift. I couldn't make it to your bachelor party. So I sent you Gilbert Godfrey, the cameo. So I think that what's going to happen is celebrities are going to start licensing their name and face and voice to companies who will pay to be able to generate AI version of that and go sell it for them. So now you get the residual revenue from your name and face, just like slap my face on a bottle of Sprite or whatever, and it sells more Sprite.

51:28People are going to do that with Cameo-like services where it's wish me happy birthday. It's congratulate me on this. and you know there obviously need to be some rules and boundaries around what it can and can't say but whether cameo itself does this or a competitor cameo comes out and does this with ai like for sure this is going to happen is a like obvious idea we've been talking about this for a long time actually with like we said that uh somebody should do cameo with like pixar characters or like disney characters and just get the licenses for it it's the same thing but now you can animate anybody not just a disney character and before chat chat gbt was a thing there was another company that we talked about that was doing AI girlfriends.

52:08Or Replica. How are they doing? Do you know? They're crushing. Really? Absolutely crushing. I read an article that they changed something and that one of their users killed themselves. They update the model. So as machine learning improves, you go from GPT-3 to GPT-4, they upgrade the model. And then the users are like, my girlfriend is different. She's saying different things to me. What the hell and like sometimes it's censorship like she won't say this thing she used to say she says she's not allowed to say that or talk about that anymore or it's like her personality changed and i'm like heartbroken it's crazy like people are like go to the facebook groups or the subreddit it's wild the facebook group is crazy i've been on that for since it started and it's really really interesting i talked to the founder she was really cool really smart woman i think she used to be like a journalist um she was like a she was like a famous journalist in russia or something and then she had to flee russia or left russia and then like reinvented herself and like created became an entrepreneur company it sounds like a james bond villain i like i like the beginning of the story like russian journalist who flees starts ai company right it's not natalia but it could be yeah this is great she she's really impressive uh i really wanted to invest but the valuation is like super crazy.

53:27So, you know, cause, cause they're like a consumer AI company that actually has a bunch of traction and a bunch of revenue, which is like pretty unheard of. So, so the valuation was, was like in the hundreds of millions pretty, pretty quickly. Um, anyways, uh, there's another version of this AI body double thing happening in the business space. So people have approached me saying, Hey, we trained AI on the podcast. And so now if somebody want your advice or whatever, they'll pay and the AI will give them the answers. And it'll give them it in your voice, in your style. And you don't have to take time to do this.

54:02What's a company called that does that? Delphi. Withdelphi.com. D-E-L-P-H-I.com. So they're digitizing a digital cloning platform that can capture how someone thinks, making their knowledge, experiences, and opinions available to others in a personalized way. Do they need your permission or no? I would think actually no. I think eventually they will. So they can get away with it right now and with a certain set of people but if they get big and you realize hey, they're using my name, my face, my voice and charging other people for it and I'm getting nothing, that's just lawsuits waiting to happen.

54:36So they emailed basically asking like, hey, are you down for this? He was like, hey, I took your course. Help me land a job at my thing. And then And then I started writing viral Twitter threads based on what I learned in the course. Eventually, my startup got acquired last week and blah, blah, blah. I'm doing this new thing. I was like, wow, this is crazy. Digital clones, AI clones of people, AI body doubles. I think this is an interesting little trend to watch. It's going to happen. I think the next two years are going to be wild. I don't think they're going to be as wild as people think, but I think it's going to be wild.

55:13I think Dharmesh said something like, it's not going to be as bad or as great as you think. and I kind of trust him because I think that he's very he's he's one of the few people that has like an IQ high enough to understand this but also has like a ton of EQ and like understands that like how people work he's not super biased necessarily like uh if you listen to the guy who runs open AI tell you yeah it's pretty safe it's like well you do have a bias that what was interesting was dharmesh so hubspot dharmesh is the cto of hubspot dharmesh they had an earnings call like three weeks ago or two weeks ago and he doesn't talk much uh on the earnings call he's not the ceo um but someone asked the ceo about ai and she goes i'm gonna yeah and he goes i'm gonna let dharmesh uh say what he needs to say and he gives his spiel and he gave almost the exact same spiel that he gave on our pod where he like explains it.

56:11And then if you go, you can go and look at the stock since he did that talk. And I think it's up 15 % or something. I think it was like$420 or$400 a day before the earnings. Now it's close to$500 today. And then Barron just came out with an article that said something like HubSpot is, you know, we think that the companies that are going to kill it with AI aren't AI companies, but big companies that will use AI. For example, HubSpot, this, this, and this. And what's really fascinating is he's on this pod telling us his opinion about it. Then on this earnings call, this banker asked about it. And it's like, man, we have access because of Twitter and all this stuff.

56:48We're able to see what's happening in front of our eyes. And it's very, very, very fascinating to see how he's handling all this. He basically told us how he started ChatSpot, which is like an AI thing within HubSpot. He's like, this is what we did. And it sounds so simple, but then he talks about it in a little bit more corporate speak on the analyst calls. And it created something like a billion dollars worth of enterprise value, amongst other things. So it's really cool to see all this happening in front of everyone. I wonder what he does after the call. He's like, well, I guess my work for the day is done.

57:24Generated a billion dollars of value for the company. Okay. Actually, after you sold the hustle to HubSpot, I tuned into their first earnings call. because I thought you might be on there. Just, you know. What's up, Sam? Just leading the, yeah. What's up, fam? Yeah, Sam here. How are we doing? We're doing fucking great. What do you mean? Yeah, yeah. Dude, there's all these dumb companies out there and we're not one of them.

57:51I want an AI company to consider Sam leading the earnings call. Dude, there was one earnings call. Shout out to Marathon Ranch. If anybody wants to come stand by ranch, All of you analysts are welcome. You guys want to see a new tattoo of my dog on my leg?

58:09That would be the first one. Yeah. I'm going to be walking around shirtless around my house while I'm eating and drinking Diet Coke. Did you say, did you, one time before one of these calls, he went into like the Slack of HubSpot and he goes, alright everyone I'm gonna say the word I forget what it was but it was like penguin eight times on this call and so I was like oh fuck I gotta listen to this and so I tuned in and he said the word like he threw it in and I'm just like so funny like this guy he's the best man this is my type of guy just like he's winning the game but he's having fun I'm a big fan of him I think that's it is that the pod?

58:48That's it that's the pod

58:53I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, less travel, never looking back.

59:13All right. This episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive and you could tell that it's actually made by a startup founder.

59:41It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

1:00:06For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.