Brendan Schaub: From UFC Fighter To Comedian & Podcaster

13 Apr 2023 · 1 h 8 min

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In short

My First Million - Episode 442 Summary

Episode Title

Brendan Schaub

From UFC Fighter To Comedian & Podcaster

Episode Description In this episode, hosts Shaan Puri and Sam Parr speak with Brendan Schaub, a former NFL player, UFC fighter, comedian, and podcaster. They discuss Schaub's journey in building his podcast network, handling criticism, and exploring the parallels between fighting and entrepreneurship.

Key Guests

  • Brendan Schaub: Former UFC fighter, comedian, and podcaster.

Key Points and Highlights

Introduction to Brendan Schaub

  • Schaub shares his diverse background: from playing football at the University of Colorado to joining the UFC.
  • Speaks on his rapid ascent in various fields and how he often gets "thrown into the deep end."

Business Management and Podcasting

  • Podcast Network: Schaub discusses his transition from UFC to comedy and podcasting, highlighting his success with “The Fighter and the Kid” and the creation of Thick Boy Studios.
  • Business Goals: Talks about his ambitions for his podcast network and the ongoing efforts to grow and manage multiple shows effectively.

Dealing with Criticism

  • Kool-Aid Point: Schaub introduces the concept of the "Kool-Aid Point," where one experiences significant support but also faces substantial criticism and adversaries.
  • Emphasizes the importance of ignoring negativity and staying focused on personal and professional growth.

Comedy and Performance Dynamics

  • Discusses the significance of performing, with references to how live shows differ from traditional stand-up formats.
  • Schaub shares insights on the importance of storytelling in his performances and how he transitioned into stand-up comedy.

Entrepreneurship and Fighting

  • Draws parallels between the mindset needed in fighting and entrepreneurship, highlighting the importance of resilience and adaptability.
  • Reflects on the fear and anxiety that accompanies high-stakes situations, whether in the octagon or in business.

Humor and Authenticity

  • Schaub expresses the need for laughter and humor in his work, emphasizing that comedy allows him to connect with audiences.
  • Encourages authenticity in both comedy and business, stating that genuine connections resonate deeper with people.

Closing Thoughts

  • Personal Reflections: Schaub reflects on his journey and the lessons learned along the way.
  • Discusses the value of collaboration and support within the entertainment community, acknowledging past relationships with fellow comedians and podcasters.

Major Takeaways

  • Embracing fear and anxiety can lead to personal growth and success.
  • The importance of authenticity in both comedy and business can enhance connections with audiences.
  • Building a supportive community is vital for long-term success in any field.

Additional References

  • Brendan Schaub’s podcasts: “The Fighter and the Kid,” “Food Truck Diaries,” and others under the Thick Boy Network.
  • Notable past guests on the podcast: Rob Dyrdek, Gary Vee, Hasan Minhaj, and more.

Links

  • [My First Million YouTube Channel](https://www.youtube.com/channel/UC6xG7cK8O0ET4wi1t7P6Z1w)
  • [Vote for MFM to win a Webby](https://mfmpod.com/webby)
  • [Event in Austin, TX](https://mfmpod.com/atx)

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Transcript

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0:00Back to the point of, you know, getting tossed a little deep end. I'm doing stand-up for about two years. I think I'm the fastest comic to ever get a network special at Showtime. So I was like, no, for the most part, people are like, oh, this guy's been two years. This is good for him. No, man, when you do that, what happens is it actually pushes you further away from them.

0:30We're live now. bernard shop what's going on i'm sam this is sean um we just get right into things but we uh sean and i have been huge fans of you for a long time you were both huge ufc fans we go to a bunch of those shows been watching you on fire the kid for a while uh then the show with theo vaughn yeah it was awesome so we've been fans forever i think uh we each actually might have a thick boy his shirt i love it i don't have the shirt just the body actually so i'm a real fan i went all the way thanks in the heart fellas thanks in the heart i don't drink otherwise i would have your your whiskey whiskey but you know you do lots of stuff uh like i'll i'll kind of give like what i know about you but basically you were you're from colorado played a little bit uh in the nfl i don't know if you actually made the cut entirely, but you were like very serious for the Broncos.

1:24Went into the UFC. You did awesome. You knocked out some great guys. And then you got into show business via podcast. So you originally were just on Joe Rogan a bunch, eventually launched your own thing. And now you have Fighter and the Kid, but you also have like three or four other podcasts, right? That I don't know how, how, how big are they? I mean, I know that you get, you have hundreds of thousands of subscribers and each video gets like hundreds of thousands of views, but I actually don't know like how big the empire is. Yeah, sure. So just going back to like the football. Yeah. So I played, uh, uh, at university of Colorado for the buffs who they just got Deion Sanders.

2:00I'm excited about that. Um, and then I had a, a cup of coffee with the Buffalo bills and I got there and they're like, we're all set on slow white guys. So that broke my heart. And then I, uh, and then I, uh, yeah. Then from there I was selling supplements door to door, uh, like pursuit of happiness style. And then I started training in jiu-jitsu and boxing. And then, you know, I'm fighting grown men in a steel cage in my underwear. And then two years after I started training, I was in the UFC. I made it through the Ultimate Fighter, where I was a finalist there. With Kimbo Slice, right? Yeah.

2:38Yeah, it was the biggest season with Rashad Evans and Rampage Jackson. So, yeah. And then, you know, shortly after that, you know, there's a common theme in my life. It's like I get put in the deep end, man. And it goes zero to 100 in every aspect of my life. It's just this common theme throughout my entire career, whether it's comedy, football, fighting, whatever it is, podcasting. I get thrown in the deep and I got to figure it out. So I was in the UFC and then probably two years in the UFC, next thing you know, I'm ranked top 10 in the world, you know, and it was terrifying. But then slowly after that, I moved to LA because I grew up in Venice Beach in the summers at my uncle's house.

3:15When I was a young boy, my dad would always bring me out here for the summers. So I always felt, you know, a weird connection to Los Angeles. So once I could make the move, I made the move. And then I started a podcast. This is damn near 11 years ago, 12 years ago. I started a podcast called The Fighter and the Kid with Brian Callen. And yeah, that thing took off. And then now fast forward to 2023, I own a podcast network. So the Think Boy Network, where we have, you know, probably around seven shows you know so yeah so between the fire the kid the shop show food truck diaries uh fight companion uh the golden hour you know it's uh it's going well it's a lot of work it's a lot of work yeah your uh your output's pretty insane and you know the thing about you you said you got thrown in the deep end and you're kind of right like transitioning from football to ufc was a really short transition and then you're doing it at the kind of the high level you're in the actual ufc it takes most guys like a long long amateur journey then they go to a small promotion then they go to a bigger promotion you kind of fast track that and then in comedy you did the same thing where you kind of went from i'm a ufc fighter to i'm a comedian to i got a special on showtime really fast and i think there's probably i don't know i don't know how you think about it now but like there's good and bad with with that fast track on one hand you learn fast on the other hand you kind of get your ass kicked because you're pushing the boundary further than maybe you were ready for or had well you're and you're learning publicly yeah there you go correct so it's uh you know in hindsight looking at it even when i was in the ufc planning comedy i just i wish i had people around me that went slow down man now i'm fighting you don't really have that option once you're in the ufc you know it's the big league so you know they call you with Mirko Krokop or Matt Matreon or, you know, Brock Lesnar, you got to take the fight.

5:12So you really don't have control there. I could have been smarter about making decisions when I was young, you know, and had a lot of belief in myself. And, you know, eventually that experience catches up with you. You know, I was a lot more athletic than a lot of those heavyweights. That's why I excelled so fast. But again, that's a blessing and a curse because you get to a level where you're fighting these vets with 40, 50 fights and they've seen a athletic dude, you know, with a good right hand and, you know, good wrestling. But, you know, eventually, you know, you're this cheat code and it catches up to you and there's nothing replaces the experience.

5:45So that was a blessing and a curse, a blessing as far as I was able to transition, get out and build a fan base and go into something I've always wanted to do. And then comedy, you know, really, you know, it's true. When I started comedy, you know, I have some great mentors, you know, and Joe Rogan's like a brother and Brian Callen and Theo Vaughn and Tom Segur and Burt Kreischer and Joey Diaz. So I have just this plethora of just amazing comics that I was around. And I was only, you know, I'd go to dinner with them and do all, you know, the podcast with them, make them laugh. And they all encourage me to do stand up, which I, you know, always want to do since I was a child.

6:23So, you know, everyone told me it's going to be 10 years before you find your voice. I'm like, yeah, I'm never scared of hard work. Let's do it. So the issue with that is, you know, I get catapulted. You know, instead of doing open mics, you know, one of my first things I did was, you know, Chicago Theater, you know, the Vic Theater. How did you even start? Because it's a big jump from, oh, this dude's funny when we hang out. Cracks jokes, bus ball. oh yeah this guy this guy's good he's a funny guy to you're on stage and you got to do a set that's like that's like a it's like a different thing all together and you know me and sam we try to like um we try to be uh funny in our little pond it's like you don't know how to be that funny to be the funniest business podcast so we're we're a dwarf among midgets is what we are yeah it's like it's like everyone has that funny uncle at the party you know and if you're you know if you're your brother's like man i think you're really funny that there's a big difference between your family and friends going oh you're funny man you should try stand-up and then burke kreiser joe rogan joey diaz brian callen chris delia and theo vaunt going dude you need to stand up but you know you got what did you even do though to develop that first set are you reading a book are you uh are you just going to joe rogan's house with a notepad and being like hey how do i write this shit oh no it's like sink or swim so you know i had my 10 000 reps on podcast with comedians keeping up with them, making them laugh, being really quick at it.

7:53And then really, it's almost the perfect situation in order to get started in standup because the Find the Kid got so popular. We do live Find the Kids. But remember, Brian Kelly's been doing comedy for 30 years. So when we got offered to do a live Find the Kid, I told Brian, I'm like, you ever been to a live podcast? They suck. It's two guys on the line. They're the worst, dude. And Brian goes, no, man. No, no, I've been show business for 30 years. we're going to do a performance. So I go, okay, what do you want to do? So we came up with this whole idea to make it a show. And Brian at the time knew I wanted to do standup, but he didn't want to, I guess, scare me.

8:29Cause it is scary. You know, especially doing friendly sold out crowds when most people are doing open minds. It's 15 other salty comments, you know? So for me, you know, doing it in a sold out crowd, Brian go, all right, here, cause Brian was always late to the podcast. You know, I'm, I'm very professional. I'm, I'm not late. I'm never late in whatever 12 years of podcasts. I've never been late. It's not what I do. So Brian would be late and he used to drive me nuts. I used to roast him every time coming late. He was like, so our first live show, let's keep up with the theme. We're going to pretend I'm late.

9:00I'm not there. And you got to start the show by yourself. So you're going to tell a story for 10 minutes and I'll come in, you get all upset. We do the whole act. I'm like, all right, cool. I'm like, I can handle that. So I tell a story because I was good telling stories. so that carries on for you know four or five shows and then again we're at I forget probably Portland or Seattle some sold out theater and uh I'm backstage before the the crowd I'm pretty nervous I tell Brian I go man I don't know what story I'm gonna tell him you know Brian was like frantic he was you know again he's looking for something he goes what I don't know what story I'm gonna tell you what are you talking about story no you're doing stand-up dumbass I was like oh and then just clicked I'm like oh so storytelling you just told me that because you didn't want to skimmy goes correct you're doing stand-up dude and I was like oh that's what I'm doing so shortly after that I come to the realization like this is stand-up it's just your way of doing it so then um we do a live fight the kid at the comedy store you know the world famous comedy store which as a kid was like you know the mecca it's like mess and square garden for basketball so I uh we do the comedy store Goes great.

10:07And then six days later, I'm driving. I get a call from the manager of the comedy store, Emily. And she calls me and she goes, hey, Brad, this is Emily at the comedy store. I go, hey, how are you doing? She goes, great show the other day. I'm like, thank you. She goes, hey, we're seeing if you'd like to do a set in the belly room. Give you six minutes. I go, let me call Brian Cowell and see if he's available. She goes, no, dumbass. Just you. You had a great set the other night. I'm like, me? You want me to do stand-up in the comedy store? She goes, yeah, it's in the small room, the belly room.

10:33but if you want six minutes, it's yours. So I was like, say less. So I did that. And then it was just, you know, that was in 2014, 2015-ish, like early 2015, probably right around end of 2014. And then, you know, you get that bug and then it's off to the races, man. You know, I knew it was, you know, it takes a lot of work, but back to the point of, you know, getting tossed in the deep end, you know, I'm doing stand-up for about two years. I think I'm the fastest comic to ever get a network special at Showtime. and you know i i just in in my eyes i thought at the time i'm proud of that special don't get me wrong i challenge any comicist within two years two years to do a network special and have 60 minutes you know now is it as good as bill burr's special no but in my head i thought people would see that and go oh my god for only doing two years look at this guy think how much better and get in four years and five years and 10 years and we're just gonna be on 15 years but a lot of people don't have that insight they don't give a shit about that yeah they don't see it like that i know you know i and again you know this is a while ago so i was young and i've i always it might be it could be an asset or it could be a huge gaping hole that i have but i always see the best people in society like i don't pay attention to hey everything's all good you know i just i you know, I gravitate towards positivity.

11:55So I was like, no, for the most part, people are like, oh, this guy's been two years. This is good for him. No, man, when you do that, what happens is it actually pushes you further away from them. I thought it would bring me closer to being legit and be like my peers. No, it pushes you farther away because a lot of those guys that I mentioned earlier on, and even outside of those guys, a lot of famous comedians, it took them 15, 20 years to get a network special. So there's a lot of, it's not even jealousy, it's just like, you know, it just rubs people the wrong way. And I didn't see that coming, I gotta be honest, and I don't think really anybody did, you know, but it is what it is.

12:35You know, you do that and you move on and you just keep grinding and you go to the next one, the next one. So, yeah, it's been interesting, man. It's been really interesting. I learned on the fly. I also learned the hardest way. That's the only way I make changes. I learned the hard way. So, um, I wouldn't change anything, you know, things are pretty good. Are you the, the CEO of the network now? I mean, how are you? So you're having to be the talent and you're running the business. Yeah. Heavy lies the crown, man. So I grew up in a business minded family. My dad's an entrepreneur. Um, you know, he's always been business minded.

13:08I have a, uh, a double major from university, Colorado and sociology and business. So I was gravitated towards business. And, you know, I worked for Showtime for six years. I built their entire, you know, podcast branch, which is crushing it now. And shout out to Brian Daly. And, you know, at the end of six years, so this is December last year, 2022, six months prior, they offered me another six-year contract. And I was just looking around and Showtime was great to me. You know, I was getting a salary and, you know, they're reaping the benefits. It was good for both sides. I just thought, man, I feel like I could do this on my own.

13:42You know, I am an entrepreneur. I feel like I could, I see what they've built and, you know, and I've helped them out a lot. They've helped me out a lot. I feel like I can invest in myself and do this on my own. So I turned down the contract and was like, I'm going to do it on my own, start Thick Boy Studios. And I owned all the IPs to all the shows that I started with them. So I brought that over. And it's, you know, in hindsight, I didn't, you know, I didn't really know who to talk to. Nobody in my lane kind of has done this where you leave a major network in podcasting and bring it over on your own.

14:14And it's, it's a different animal when you're not only talent, but you're also running the business side money for that. Or did you just self-fund it? What'd you do? Yeah. Self-funded it from all the other shows and standup. I just put all my money into that. And then whenever I start a new thing, I'm like, you know, people are like, Oh, congrats. And I'm like, ah, ask me in a year. Like, we'll find out what's going to be fun to find out. Like, this is either a bad idea, it's an all right idea, or it's an amazing idea. We'll find out because I go into things relatively blind. I don't do a ton of research before I go into things, but I got confidence.

14:50I'll figure things out eventually. But the reality is that some ideas are better than others. So a year in now, owning your own podcast network, is this a bad idea? Good? Okay. Good idea. Or is it an amazing business? I think it's still too early to tell meaning we're a year in. Financially, am I making more money? Yes. But that can't just be the main focus because my life's more complicated. My life's more complicated. I have less free time. So what's that worth? So there's like these pros and cons I didn't think about because at Showtime, I was the talent. I would create shows. They would make it happen.

15:29And they would have the employees and the creative team and the producers and the editors. And I would come up with ideas is they would execute it. I would sit down, knock it out. Great. Get paid for that and move on and just not worry about the next day or the next week. Now it's a little different. Now, I would say one of my biggest kind of faults is not like I'm a control freak. So I need help and I'm getting there. And I just, you know, you want somebody to care as much about your business as you do. That's impossible to find. And, you know, with Showtime, they're CBS. So they're doing all the right stuff as far as hiring and, you know, and bringing the right people.

16:16And I didn't take that in consideration. Like hiring, you know, hard is to find good employees and people that actually care and can get the job done. They mold with the team and gel with the team. So it's just those kind of dynamics I didn't think about. And then also when you're at Showtime, you know for six years and we started with zero subscribers and then six years later at like 600 ,000 you know a well-known in the space we're up for awards you're starting from dead zero again so that's six years that you built for them that doesn't come with you I don't own that Showtime page that's there so you just start from zero again I think we're like 160 170 ,000 now a year in which isn't bad but it's you know it takes time to keep chipping away chipping away so what about uh listening like sean and i the metrics that we know is downloads which is we describe downloads as like spotify youtube and also itunes and all that shit what are you what's the size of your biggest show i think is firing the kid what size are you guys at now for that we do we look at it per episode because otherwise you can get a lot of downloads if you just pump out more and more episodes like per episode is the real real deal for i think for for these shows?

17:25Well, see, so Fire in the Kid and the Golden Hour, which is formerly known as King of the Sting with Theo Vaughn. So Fire in the Kid and King of the Sting, even though they're on the Thinkboy network, those haven't changed. They're just under my banner. But those weren't part of Showtime at all. Showtime was Below the Belt, which is now the shop show, Food Truck Diaries, and some other shows. And then I wasn't doing Fight Campaign with them. That's all new. So, you know, I would say probably cut my audience in half you know probably in half but and what what's the fighter and the kid at finally kid i mean now now we're going down uh you know you're going down a a different road because there's factors there that have you know caused that show like you know you were doing for 12 years it's like this you know it's like this so you know we've been as high as 600 000 an episode as low as 100 ,000 episodes.

18:23So that, and it's, you know, there's been some outlying factors, you know, that cause those issues. So, and then with the changing of King of the Sting with Theo leaving, you're talking about a whole new show. So you start from basically from scratch again to start with Chris D 'Elia and Aaron Griffin. It's a completely different show. The dynamic is completely different. So you're reinducing that show to kind of a, although there was an audience there, I I think we're at 500 ,000 subscribers. Those 500 ,000 subscribers were there for Theo Vaughn and Brendan Schaub. So when you go, all right, well, here's Brendan and Crystal Lee and Eric.

18:56Some people will know we like to dialogue with Theo and Brendan. So that's fairly new. You know, that's about six months old. So, you know, that one's probably around 150, 200 ,000 just on YouTube. But I think a lot of people in podcasting, because it's the thing in 2023, is they look at YouTube, YouTube, YouTube, YouTube. audio is king. For the most part, people listen to podcasts on their way to work or when they're at the office. They'll be sitting down watching a podcast for two hours or three hours, however long your podcast is. The audio is king. So my main metric that I focus on is always audio.

19:33Now, if audio starts to go down, we got problems. Yeah, we're at like, we'll have guests on every once in a while and they'll be like, are you guys big? And they'll just look at the YouTube and Like our YouTube only gets like 30 ,000, 20 ,000, all the way up to 200 ,000 per episode. But then our audio, it's like consistently 100, 200 ,000 ish or something like that. Like consistently every single time. And that's crushing it. And I'm like, no, it's pretty big. It's just like you can't see those numbers. But our audio, I mean, it's like that's like as true to subscription as you can get because it's just consistently a big reach.

20:10Yeah, audio is king, but this new generation of podcasters coming in, you know, see the Logan Pauls or the Andrew Schultz of the world. And, you know, Rogan was massive on YouTube, but it's again, and I don't know what Logan Paul's numbers are as far as audio. Logan Paul's a buddy, I guess I could find out. But because he's a YouTuber, his numbers are massive on YouTube. I'd be curious to see what his audio is like, because again, audio is king in podcasting. So I never focus on YouTube too much. Now, if there's a decline, you're like, we got to figure this out and we'll work to it. But if my audio solid, I don't you know, I'm not there's no red flags.

20:47What's your ambition level in terms of this business? Like, are you are you are you thinking like, I think we can get to 10 million in revenue or is it like I want to exit for 100 million? I think we can get to 50 million in revenue. Where do you where's like your not quite North Star, but like your two, three, five year goal? Yeah, that's a great question. Rob Dyrdek's a good buddy, and he's such a, I don't know, Rob Dyrdek would be great for you guys. We've had him on, and he killed it. I think we were a little bit early in his public business persona, and we had him, and he blew us away. He was amazing.

21:21Yeah, I've known Rob for years, so I always knew he was just so volatile when it comes to business. He makes so many great decisions, and he came into the Think Boy Studios here in Calabasas, and I was probably, I don't know, he's two or three months into it, you know, so you're still trying to figure it out. And he's looking around and he's like, man, this is cool. And he's asking all these questions. They kept going, you know, what's your goal? What's your goal? What's your goal? And finally, I think he was even out there. I'm like, you got to chill, dude. I was like, let me get to cruising altitude and get to wifi before I started figuring out goals.

21:54Like this thing's just taken off. Once I get to cruising altitude, I'll let you know the goal. So we're kind of getting to cruising altitude. I don't know what the goal is. I think once I get to the network where I think it could be at, then I would start looking at other options. But the other thing I would say too, as far as business, whether it's whiskey, merge, whatever it is, even stand up podcasting, I've never done anything for money ever. I do it because I love to do it and it's fun for me and it's what I want to do. And if it makes money, fantastic. Man, that's great. But if it does it, all good.

22:31It's something I want to do. So hopefully this thing goes great and makes a ton of money and I can retire. When I say retire, do less shows, but with just more money in the bank. But I love doing it. That's why I started it. So hopefully, you know, when we do this show in three years or five years, I'm talking to you guys and we're celebrating some big moment. But I couldn't tell you what that looks like. And that might be a problem. I mean, you guys are the business guys. Is that a problem that I don't have some sort of end goal here? What do you think, Sean? So I don't think you got to have an end.

23:03Like what people want, like a five-year plan. And you're kind of taught this at a young age. Like you're 18 years old. What are you going to major in? Dude, I don't know. I don't know shit about shit yet. And so people are often pushing for that. It's great when you have it. So I always say that if you know the direction you want to go, you know the outcome, it's great when you have it. but the reality is most people don't have it right off the jump and that's totally normal you just got to get in motion get momentum because as you start going you'll start navigating you'll you'll get a better vantage point it's like you start climbing the mountain you're higher up you can see more and that'll give you a little more but i do what i do think helps is a vision for your life so a vision for like what what kind of what do you want to do with your life your talents or like so for example i might not know i'm trying to hit this revenue target i'm trying to sell in next years or whatever but i do usually know man it'd be fucking awesome if dude what if my job was i literally get to sit down with my friend sam and we just shoot the shit about business and what if there were millions of people listening to that wouldn't that be cool yeah all right that's literally when i started this podcast it was i was walking around with a friend we had just signed the paperwork to sell my my first company and he was like what do you want to do next and in silicon valley where i live there's only one answer i'm gonna start another company it's gonna be bigger and badder than the one before that there's only one socially acceptable answer in silicon valley it's like in hollywood if you're not trying to make it what are you doing here and so but i gave him the honest answer i go you know what i think what tim ferris does is awesome it seems like that dude gets to wake up just be curious about shit run experiments learn about things and then he just takes the coolest stuff he learns he just gets to talk about it and a million people have him in their ears and he gets to influence a million smart people by sharing little nuggets i go that would be awesome i want to be in a million people's ear balls that's just what i kept saying i want to be in a million people's ear balls he was like dude i never heard that word but like he goes that's a like that's like a vision for like what would be an awesome life so i i think that sometimes you don't have to have the number but it is cool to have a man that'd be awesome if my life was x or if i was able to do that do x i remember uh i remember talking to you guys know justin khan justin khan so sean actually sold his company to twitch justin cons one of the guys who started twitch you know they sold it for a billion dollars i i was talking to him backstage one time like two years or three years after the sale we're at uh an event i was hosting and he was like i was like what are you gonna do next justin and he goes 10 billion i want to go after 10 billion and uh it didn't work it didn't work out for him by the way it didn't work out and like he i remember i read like this blog post where he was like i was motivated to like out and do what i did before partially out of like it was like it was like rage like out of rage and out of like a chip on my shoulder, which is actually, I think, great fuel.

25:44But like I was in it for the wrong motivations and it didn't work out. But something Sean has said that I said it differently, but he said it better, which was A, B, Z, which is like, I like to do this all the time. I'm like, all right, step one is A, step two is B. I don't need to worry about anything else in between that. But step Z is like one day, maybe, maybe one day this becomes a billion dollar company. But let's just focus on getting to a million in revenue or let's just focus on like paying the rent and then after that maybe we could hire a handful of people and then i'll figure out the rest but maybe one day it could become this and that's like a fun way to like that's like a fun north star to like help some decision making it's also very motivational you're like i'm doing this for this reason yes it's also less pressure where you know i and you know i think half of that entrepreneur spirit that i was born with from my dad you guys it seems like you guys have the same thing too.

26:39You'd have to be the success you've reached. You know, I never stopped and smelled the roses ever. It's always what's next. What are we going to do next? And what makes this successful? And this next thing, the next thing in my sports career, and even in comedy, I've never just stopped and, you know, smelled the roses. I'm constantly, constantly pushing, constantly pushing. You know, I don't know if that leads to happier lives. You know, I think sometimes you need to check and go if you're doing it's all good man if nothing changes your life's pretty freaking great man if you just stay here it's all good but i just i wish i was more like that you know i i don't know what else i could get that would make me happy i guess if uh you know if i'd have to fly commercial my life would change that'd be great you know but outside that like things are good fly private you mean yeah if i yeah if i didn't have to fly commercial I hate flying, but well, you, I see you got the nice nine 11s.

27:36You got the cool Ferraris. I mean, you got the toys. Yeah. Yeah. A nice next step. Yeah. If you had told 10 year old Brendan, you know, some of the stuff he'd be doing, some of the stuff you'd have, you'd be like, holy man, this is insane, dude. Good for you. You made it, but I don't feel like that. We always talk about it on the pod. We say a lot of people ask like, what advice would you give your 21 year old self or your 15 year old self? And we asked the opposite questions. Like, what would our 15 year old self say to us now? If it could look at our life now, be like, dude, you're unhappy. Look at your shit, man.

28:04Like, are you joking? You got to marry her and you get to do this every day. Like you better be smiling, bro. Like that's what, that's what my teenage self would be telling me right now. And that's almost a good reminder. It's like, like I always say dogs and kids got it figured out. And I want to be more like, I want to learn more and be more like my dog and my kids. Cause all day is play. Everything is good. They're happy. They're grateful. Like we get, we get things screwed up when we get older. And do you guys have kids? I got two little ones. Yeah, I have a seven and three-year-old. And I don't think I've ever been as happy in my life as my two boys were.

28:40Yesterday, I bought them three lizards. I was like, man, if I could just that level of happiness. One time. Bearded lizards. One time, my life is complete. Yeah, I can't give you a different perspective on things, man. You know, I might be stressed out about work or something. I come home and that stuff goes out the window. You know, there's nothing better than being a dad. So Tony Robbins, if you ever, I don't know if you've been to one of his events or looked into his stuff, but like most people think, oh, Tony Robbins, I don't need motivation or that's like a cult thing or whatever. I've been to a bunch of them and I found it really, really useful.

29:12It's a good, I don't know. I'm not very religious, so it's a good operating philosophy for life. But one of the things he says is he's like, you got on one hand, the, the, the sort of the science of success. And that's kind of, I think what you've kind of done, done well, which is whether I'm going into football or fighting or comedy or podcasting or now the business side, there's the science of success is basically like there's an approach to set, you know, figuring out a target, working hard every day, making progress, like taking it seriously, all that stuff. And then there's the art of fulfillment and they're unrelated.

29:47And if you want to have like the full, the complete life, you got to figure out, Oh, just like I learned the skills of how to be successful. I got to learn the skills of how to be fulfilled and the magic happens when you sort of integrate the two can you both like create new projects and try to be successful while being fulfilled because what most people do is they go for that success thing mostly from a point of view of like um you know trying to prove themselves or it's like some some insecurity a lot of times that will drive it no i love that yeah i think uh yeah for me i do a pretty good job i'm trying to stop and smell the roses a little bit.

30:24So I'm doing a better job. My kids help me get there. And then I think a lot of mistakes that people make, whether it's business, entertainment, you know, stand up comedians is especially with social media. Now, that's why I'm not a big social media guy is you can always compare yourself to somebody doing better. So for your friend that made a billion, next thing was 10 billion because he saw a guy make 10 billion. So if you're constantly chasing that, comparing yourself to others, that's where the happiness never comes. So I try not to compare myself to the others, especially me, because my journey is so different than those guys that I look up to.

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30:57So, you know, my journeys can be different, man, whatever that looks like. And I just have to accept that, which I try to do. I was reading something yesterday that reminded me of you, Brendan, which was I was reading a blog post. Sam put out this great tweet asking for what's the best blog post you ever read. And one of them was this thing called the physics of passion. And he basically goes, there's this thing called the Kool-Aid point. he draws this graph he's like as you as you do shit and people start to like your work or admire you or love you or become a fan of you you'll it kind of grows steady steady steady and then there's this point uh he calls this the kool-aid point where it kind of takes off it goes then you're going to have two groups of people you're going to have a bunch of people that love you and a few people that hate you and he goes what happens is and he goes here's how you'll know you're there people accuse your fans of just drinking the kool-aid they love everything you do but sight unseen and they're the kool-aid drinkers that's how you know if you have people that can be described as that you've hit the kool-aid point yeah i love that on the other side you're gonna have people who want to tear you down the haters you know quote unquote and um and and you know at first they're they're they're always a small group but they're kind of loud and some people even support them and be like oh you're you're speaking truth to power you're you're calling it like it is you're you're kind of exposing this person or this this brand or whatever it is yeah and you got both and so i was reading that and i knew we had this pod today and i was like oh dude he's he's lived he's lived that point because yeah you know you have for people who don't know you got a big fan base you got a big anti-fan base and uh the anti-fan base i think it's on on reddit i go to this subreddit a bunch but i'm not like like i it's weird i like you but i also find it funny like they're so clever these people are kind of so funny but they're also funny in the same way like it's kind of this this double thing i'm curious like for you obviously that's like you know it's probably funny for me because i'm outside of it i'm not the person that the butt of the joke in some of these cases but you know me and sam got maybe one one hundredth of the like kind of the the passion and hate that you that you have because you've been doing this a long time you've you've made it pretty big but when i read our youtube comments and i see something like that it's things in the moment but also there's a lot of times where i'm like they're not wrong like you know uh there there is some truth to where they're they're being a dick about it but there's some truth to what they're saying i i could see that i'm curious for you when you when you hear about the sort of the stuff on the subreddit or you check it out or whatever do you have any moments where you're like all right they're kind of being mean about it or they're being a dick about it but there's some truth to what they're saying i'm yeah i'm sure You know, I don't, in all honesty, I don't pay attention to it.

33:35I think it's a bad thing whether you pay attention to the negativity or the positivity. Yeah, I think you just got to keep doing your thing. You know, my heroes growing up didn't live this world, you know, so it can't be healthy. I think we'll find over years how it affects the brain, how it affects creatives and businessmen who do pay attention to that stuff and read the comments and stuff like that. So I don't want to be that sample size. I'm not going to be that digital CTE. of comments every day yeah i already have enough ct man i'm about to ride my porsche off the pch but um i think with the reddit group yeah it's interesting because you know the watch everything you do and there's there's some things that i'm on board with and then the only there's a small slight group on there who are just evil so there's difference between hate which i get i give you a lot to hate on.

34:29I do a lot of content. I make a lot of jokes. I offend a lot of people. I get that. You don't get to a certain level without giving a lot of haters. You just don't. If you look at Logan Paul, Drake, LeBron James, name some, the massive celebrities that we have in this world there and you go online, you read their comments or my buddy, Joe Rogan, nobody, you know, I don't know anybody gets more hate than that guy, but he gets more in love. You know, I'm in the business of likability. So if you watch my podcast, you buy a ticket to my standup, you buy the merch, you buy the whiskey, you're a fan.

35:01I make a living off likability. So I don't give the hate energy. As far as the Reddit goes, I get it. And some of them are really funny and I appreciate those guys, whether it's good or bad towards me. It gets a little dicey when they want to, I just, I don't understand when they cross the line, when it gets into my personal life. right it's like i'm not tom cruise dude why the fuck you give us who cares about that stuff you know and thank god my wife she's been with me since i was in the ufc so when you're fighting ufc you get a lot of love you get a lot of hate there's no in between if you're doing it right so she's conditioned to that she doesn't pay attention to it she doesn't care you know at this point so thank god for that but the only time i don't like is when they make it super personal it's about the kids, it's about, you know, certain things, but, you know, nobody's harder on, on, on me than myself.

35:54You know, there's nothing they can say that I don't tell myself usually on a daily basis. And trust me, it's way worse, whatever they're putting out. So although I, you know, I get it, I appreciate it. And, you know, I just don't give it energy. I think one of the things that I have going for me is, you know, I post and goes, I don't pay attention to that stuff. But then I'm also, you know, I'm on the road, whatever it is, 30 weekends a year. You know, if I get done with this interview, I go get coffee. I can't go down the street without somebody saying, hey, Brandon, love you, man. So that's real.

36:25That's what I care about. Social media, it's a factor for sure, but it's not the end all be all. I think when people realize that, that one in, if you're walking down the street, one in 10 people on social media, especially on Twitter, that you can't give your self-value, your self-worth of what social media is. You're going to live a much happier life. So that Reddit group, they're going to do their thing, you know, and that comes with the territory that I was built for. That's why God gave me big shoulders. But, um, you know, I, they're going to love that one. Yeah. I think I was built for it.

37:01And then also you look, you know, if you look at me, I know, you know, I probably look like the guy that bored you in high school. And, you know, they'll use some of that, you know, like, oh, Brendan's a bully or whatever. And I know I look like the guy, but if they actually knew me, none of these people know me. They've never met me. You know, they're not buying tickets to a show. So I don't give it energy because if I did, I wouldn't have a business. I wouldn't have this house that I'm talking to you guys in right now. So, you know, I think it gets the lines get blurred where it's like, oh, he's a big, strong guy.

37:31He's fighting UFC. He can handle this. we there's no limits everything's on off limits he there's nothing off limits we can go as hard as we want it's like it actually hurts my feelings man it's actually not cool you know but i jokes i'm all for i'm all for man professional comic we roast each other we do our thing so if it's funny it's witty fire away but you start going towards the once you start going towards the personal side well then you've crossed the boundary you know and now also if you want to have this conversation person you want to offend me, we can do that. I can do that. We can see how it goes for you.

38:06That's never happened. As long as I've been in entertainment, I've never run into anybody that said something to my face. So I just, I get what they're doing. If it's funny, it's witty, and they're going to do their thing, I actually appreciate it. But when you cross the boundary and you disrespect me a different way, you know, that's where I have an issue with it. When I say issue with it, it means it hurts my feelings. I'm not going to do nothing to you. I'm not going to be, I'm not the bully you expect me to be. Then also, I think that subreddit has crossed the point, not all of them, some of them are actually just funny and they're fans and they just show it in a different way.

38:40And I understand that at my age. But, you know, a lot of them have crossed that boundary where, you know, they hide behind this keyboard and they want to do evil things, which I just, I don't understand. To me, it's like, and for what? For what? Because I do standup? you don't have to buy a ticket because I do free podcasts that triggers you. Right. We don't have to watch, you know, so I just, I'm just cut from a different cloth. I'm just a positive person. Now there's some podcasters that will lean into it. And if there's beef between comics, the lean into that. And they like that, that controversy and that drama all the time, like it's Real Housewives of LA.

39:20And I would probably be much more famous and much further along my career if I entertained that. I just can't do it. Sometimes I think, man, I should try that. It's just not what I do. I don't like being negative. I'm a positive person. I enjoy helping people out. So, you know, it's just heavy lies the crown with that stuff, man. You were saying how when you moved to LA. That was a long rant. I apologize. No, it's good. You know, someone's got to clip that. Some hater will clip that. Hopefully, but somehow, hopefully that hate pushes us forward somehow. But you were talking about moving to LA and how that was like a big change.

39:54You basically like Sean and I both lived in San Francisco when we started internet companies and like having a crew. We were in each other's crew. We had a handful of others where you like succeed together. That's like the greatest thing ever, because it's like it's a it's fun and B, it's actually useful. Like you piggyback off each other and you and you motivate one another and you actually like you invest in each other, whatever. It's like practical. You're in this cool world. It's like you, Bobby Lee, Theo Vaughn, Chris D 'Elia, Andrew Santino. uh andrew schultz is a little bit outside of that but somewhat inside of that joe rogan yeah you got this like crew and like it doesn't like 10 years ago you know there was rogan but there weren't really like a lot of like comedy youtube channels like or podcasts but right now like if i go on my youtube app like it's basically like a theo von or brendan schaub clip like constantly or like the clip of bobby lee telling the story about uh uh the down syndrome viral I wrote a clip in comedy podcast history.

40:51It's hilarious. It's so funny where he talks about getting molested by a Down syndrome guy. It's one of the funniest. I mean, it's like I can't go on without seeing like a funniest bits from whatever. Like, and it's like someone in your crew. What's that like behind the scenes? Like, are you guys, is this like a, like Sean and I, sometimes when we want to get like popular on X, Y, and Z, we're like, hey, can you like this? Can you share this? Or, hey, do you want to come on my thing? you come like it's like it's it's somewhat organized somewhat or just sharing like just sharing be like yo i'm doing this and it's working like uh yes you know what's that like you know what you have like a group text when you're like hey theo like uh i found that like this type of like because you guys and then by the way i don't know if we told you this if you go and look at when we first started mfm my first million we just bought the same fucking red sofa lounge chairs that you had because i love it because i would see those on the i would see those in the thumbnail and I'm like, oh, that red pops.

41:46Like it makes you want to click it. And I noticed that you and Theo, particularly you, I bet you probably started it. You have these like pretty eye-catching studios. They're not like particularly fancy, but they're just like an eye-catching and you're changing them constantly. And I've noticed Theo does the same thing. He's constantly changing the set. Same with Andrew Schultz. Are you guys like sharing all these tactics? Like when we're doing this, it's working. Or like, here's how much we're paying for blank. Or like, you guys, let's pump each other around this thing. Yeah, you know, going back to kind of the whole like kind of it was almost like a team, you know, and, you know, the team captain.

42:22All this starts from Joe Rogan. So before I hit the car, he doesn't give a shit about any of that, does he? He just does whatever the fuck he wants. And sometimes it works. He does whatever he wants. And he's the leader of the pack. But he's also the reason why we embrace each other. And, you know, five, six years ago, seven years ago at the Comedy Store is the comedy rap pack. and we were the Rat Pack and we were the guys and every show was sold out. Our names on the marquee and Rogan, there was kind of, you know, there's structure. Like we don't tear each other down. We support each other. And I heard Isaiah Thomas say this when he went on my boys podcast, All the Slope with Matt Barnes.

43:05And Isaiah Thomas said this and it really resonated with me. He was on there. He's talking about Michael Jordan and he goes, clearly I'm not a black man I don't know if you guys know this or not but I'm not black but it's actually not that clear by the way you could be you could be dude no yeah if you told me you had a little India it wouldn't be surprising it's not that clear actually earlier when you said uh Denver or Buffalo Bills didn't want slow white guys I was like yeah so you're in yeah so you made the team right yeah wait you tell me you're not Aaron Hernandez no but um so uh where was i oh so we're this coming rap pack no no you're saying isaiah thomas said something yeah isaiah thomas yeah so isaiah thomas said this and i saw a clip that matt barnes posted i love those guys i started with them at showtime and they're crushing it but isaiah thomas they brought up michael jordan and isaiah thomas has issues with michael jordan and uh matt barnes go we'd love to have him on and uh isaiah's like that's a tough one he doesn't do interviews.

44:04Then Isaiah said, as alumni from the NBA, as alumni, and you guys are alumni, we're this tight fraternity. And not only are we a tight fraternity that we've reached certain levels of the NBA in this lane that we're in, but we're also black men. And it is our duty to support each other. It is our duty to come on the shows and make sure you guys get views, make sure people get your name out there. That is something that it's our responsibility, being in this small group, in this small club. And back probably seven years ago, you know, Rogan, it was the same thing. It is your duty to come on other shows, to broaden the audience, to bring everybody into these great talents.

44:49You know, whether it's, you know, back in the day, Finding the Kid, outside Joe Rogan, Finding the Kid was the launching pad. If he goes through it, you look at Tim Dillon, Andrew Schultz, Centino, Theo Vaughn, Chris Dillett. You look at all the people that came on there and just exploded. Now, is it because the Finding the Kid audience maybe helped a little? It's because those guys are so goddamn talented. And once people saw who they were, they out succeeded Finding the Kid. They've gone on, they've blown the roof off things now. But if you look back on Finding the Kid, and I take so much pride and joy in that where we had these guys on before they were massive.

45:25And as Isaiah Thomas says, it is our duty to do that. So that resonated with me. Now, this is seven, eight years ago, even 10 years ago. In fact, you first started out, we'd have all these comics on, stuff like that. And then the pandemic hits. The pandemic hits and the leader of the Rat Pack leaves, Joe Rogan leaves. And the Comedy Store shuts down. Comedy LA shuts down. Then Comsigur leaves. Then Joey Diaz leaves. Then Tim Dillon leaves. Then Thiel Vaughn leaves. And then Brian goes through some bullshit Me Too movement. And he has to leave. And Chris D 'Elia goes through some bullshit Me Too movement.

46:06Chris D 'Elia has to leave. And I'm on this island by myself. I'm like, whoa, where is everybody? I thought, let's, all right. The troops, although we're not in LA, we got to rally. Let's rally around each other. And it broke my heart, man. It broke my, that, no, those days are over, dude. You got to figure it out on your own. Those days are over. The days of, you know, being in the hallways at the comedy store and the improv and the ice house and laugh factories where, you know, hey, podcast tomorrow. Yeah, podcast tomorrow. Those days are gone. Everyone's, they made it. Everyone's in their lane.

46:41You got to figure it out on your own now. It's weird because, you know, I was at the comedy store last night and I always have this, it takes me a while. I sit in the parking lot for a while because it just kind of reminds me when I pull up now that I used to pull up and Rogan pull up in his Porsche and we'd park next to each other. We'd talk shop about the cars and what's next. And then Santino would pull up and we talked to him and Chris D 'Elia and then Brian would pull up and Bobby Lee and Theo and we'd be in there. It's like college. It was the best. It was the absolute best. And I wish five, six, seven years ago, somebody would have tapped us on the show.

47:18I'm like, hey, fellas, in two years, this is all gone. I didn't realize at the moment that that was the golden age. And what we were doing was so special. We took it for granted. And I didn't realize at the time how special it was. And in my theater, where my fish tank are, and like my man cave, I have four pictures from those days. I just put them up, right, you know, when they were done, five, six, seven years ago. I didn't realize that in that picture, in that frozen moment, that was the best time ever for me, as far as just being in that symbiotic team. It was such a team, man. There's a special moment.

47:59You know, now we're all, everyone's doing well. We still talk, we have our group chats. But as far as like, you know, seeing each other all the time, like those days are over, man. And it's heartbreaking. Yeah. it's important to have one of those like pay it forward cultures. Cause it's like that. I think Silicon Valley has that too, which is there's not really that much gatekeeping. You can go to the most successful richest guy in Silicon Valley. He'll give you time. It doesn't matter who you are. And if you need a favor, they'll give you a favor with, they'll give you either advice or money or an intro.

48:30And there's no like pay it back. It's all pay it forward. Cause they got helped by the person before them. And correctly that stayed together. Now, like you said, with the pandemic, like a bunch of people moved out of Silicon Valley. So who knows what will happen now? It takes a little longer in our world to sort of see those effects. But I remember when I was in San Francisco, living in San Francisco, kind of on the come up, me and Sam met doing one of these like founder masterminds where we would get dinner for hours and talk like, okay, what are you doing? How's that going? What am I doing?

48:56How's that going? How can we help each other out? And it felt like, you know, in Toy Story, when they go to that arcade and those little minions are in the machine and it's like the claw and the claw selects one and takes it away and that's like you know they made it they they got the fame the fortune they got picked but the other minions weren't pulling them down they were like pushing them up like congrats brother go for it you know like you know you you made it out and because it's like that in silicon valley you'll know somebody and they're broke for the four years you know them and then they're worth 150 million dollars overnight and then you're like oh the claw picked you and you won yeah the call god yeah the claw which is mark zuckerberg buying your company happened uh and like it's same thing in entertainment someone hits a breakout point and now they're famous they're you know they made it and there's a question of like does it do you just get left in the dust do you resent people when they're happening or do you you realize that the rising tide lifts all boats and you really want to be in that rising tide type of yeah and just a side note in san francisco now paying for it yeah that's great yeah worry about getting stabbed out there forget starting to not will your friend watch Watch your back.

50:06Literally, like you got to actually watch his other's back physically. Just survived the day. You know, Dana Ford is carrying a gun so your buddy didn't get stabbed in the neck. Yeah, it's insane. I was going to ask a slightly different question, but I saw a few interviews that were cool. One, it was Donald Cowboy Cerrone and then Chael Sonnen. And I think actually Michael Bisping said the same thing where they were talking about like in the locker room before they fight. And they're like, I think it was Chael. He's like, people think that we're tough guys. And maybe we kind of are. But every single time before a fight, I think my last one should have been my last one.

50:45What am I doing? I hate this. And then Michael Bisbing, who's a cocky dude and is very confident, he was like, this is the worst thing ever. And then I think Cowboy Cerrone was like, I throw up before every fight. I'm so afraid. And then you had a really cool thing where you're like, I just beat up Crow Cop. So if you don't listen, if you don't know anything about UFC, Crow Cop is like one of the goats of MMA and he's scary as shit. Like he's like this Croatian dude, but like you think he's like a scary Russian RoboCop type of guy. And you knocked him out. And I remember, like you said, you're like, I knocked him out.

51:16And backstage, I went and said like, thank you or something or like, you know, like good fight. And he like had ice on his head. And you're like, what the fuck am I doing? I don't want to like do this for my life. I don't want to be 40 or 38 or however old he was when you when you beat him up. but uh what's that like backstage the 15 30 minutes before you're about to go fight to the death in your underwear in front of a million people yeah i think i don't i don't know if i was the i might have been the one of the first fighters to ever say that you know but a lot of guys they want to give off the persona that oh we're these warriors it's like gladiator we can't wait to get out there but i'm telling you and i won't mention names i've seen dudes cry backstage They don't want to go out there.

51:57I've seen their coaches slap them. Like, you have to go out there. It's just, I just don't think it's natural. You know, I think it's a level of intelligence of your body and your mind going, hey, you're about to get hurt. Do not go out there. So the anxiety is through the roof. And every fight, I was like, what am I doing, man? I was like so disappointed in myself. And then once I hit the cage for most of my career, I was okay. I knew it was time to get out when I hit the cage. I'm like, dude, don't get hurt. Get out of here. You got so much more to do in this life. You cannot, you know, suffer a concussion.

52:30We have got to figure this out. So, you know, I think there's truth and honesty for most fighters where it's like, it's terrifying. It's to me, it was the worst gig in the world. There's some, the highs are the highest in the world. The peaks are the best. The valleys are the lowest there can be in professional sports or maybe in life. It's a tough gig, man. You know, so I think the more fighters talk about like, hey, we're human, man. And it is scary going out there. And I think the more fighters talk about it, the more people can relate to it. Because most people, if you ever, man, if tonight or today after this podcast, you go to the coffee shop and you're getting your coffee and some guy goes, you have some altercation.

53:09The guy goes, hey, man, tomorrow at 1 p.m., you and I are fighting. You're like, oh, I guess we got to fight. Imagine the anxiety you're going to have that night, that morning, walk in that coffee shop. And that's fighting Billy, you know, from in San Francisco, who's going to, you know, fight you over coffee. And he probably don't have skills. Now, heighten that times a thousand. Not only do you know exactly when you're going to get in a fist to cuff, but the guy happens to be, I don't know, top 10 in the world at beating people up in your underwear. And everybody's going to see it. You know what I'm saying?

53:40It's human nature to be like, this is not healthy. Dude, we've been, this podcast and just our friends. It's been cool to like see some of our friends become worth hundreds of millions or even billion dollars. And it's cool because we'll talk to them like just hanging out and they'll be like, I have to fire this person and I'm so afraid to do it like I that I haven't done it in like eight months. Like I'm afraid of the confrontation. And what that does is it like normalizes fear. And you're like, oh, therefore I can do it. And I remember like thinking about like Habib and like, dude, this guy is like Terminator.

54:10Like he doesn't show that much fear. and then I saw some of these other tough guys say like, oh no, it's miserable. I've always wanted a Conor or a Habib, some of the most outspoken, confident guys. I want to hear them say, I'm about to piss my pants because whenever I hear that, I'm like, that's fucking gold. I can do anything. If this guy's afraid, which I know they are even if they don't say it. I know they are. I think there are levels to like, it does seem like there are some guys like a Habib or something like that where they're like, they're more stoic than others, but there is like, there's always self-doubt.

54:44And I think it's really cool when I see some of these killers, like actually say that it gives me like, it oddly gives me hope. Yeah. I think it makes them human. I, you know, I think it would do athletes just so much more in the public eye of, you know, before the super bowl or even after the super bowl, Tom Brady, like I'm scared shitless, man. That defense was good. You know, I'm, I'm terrified to get hit and throw interceptions and fail. I just think more people would relate to it. Were there ever any athletes that you know of or hung out with, MMA guys or boxers, where they were built different, where they're like, this person's looking forward to a fight?

55:19Or do you think unilaterally it was? No, there's people where, you know, ignorance is bliss, right? You know, it's like, there's guys I trained with and I'd be two weeks out from a fight, you know, and the camp's tailoring down. I'd be like, oh, man, the fight's in two weeks, man, Saturday. The guy's like, no, exciting, right? I'm like, no, dude, this is terrible. But it's just, there's certain guys where they live for it. You know, there's guys like the Diaz brothers, even though they said that they hate fighting. I think there's some guy like a Cain Velasquez. There's certain guys that just thrive in that, just engage who they just, they just love the violence.

55:56They just, there's nothing. They were just born warriors, you know, and they're not thinking about businesses or, you know, 10 years down the road or 15 years down the road. It's just they were meant to do this. And God bless them. You need people like that. God bless them. Even if you're not into UFC, if you're listening to this, go and look up Justin Gaethje post fight Michael Chandler on YouTube. He said this amazing thing. He goes, I was born in the wrong era. I should have been a gladiator so I could kill this person in front of all of you because that's what I'm built to do. And that's what I love.

56:28I'm here to fight to the death. And I heard that. And I'm like, there's there's two different types of humans. I'm one and he's the other. Yeah, this is crazy. True. And I think, you know, I think for me it came to realization because I've known Justin Gaethje since he was in college. I used to go up to University of Northern Colorado and wrestle to get ready for my UFC fight. So I saw Justin at a young age. He's always been like that. And again, when I'd be in the locker rooms or we'd be in the training camps and those guys would talk like that, you know, don't get me wrong. I'm built like a warrior.

57:00Like you would look at me and I think that's one of the reasons I get hate from these guys and think it's okay to treat me the way that I, that they do. Because, you know, I look like a gladiator. I'm this big dude with tattoos and cauliflower ears, but really push come to shove. I'm the guy behind going, like, I don't want to be in the front fucking lines, man. That's not what I want to do. You know? So I get the treatment of these warriors, but really I'm the guy in the back. playing the trombone holding the flag you know making sure i look good one of our sean and i talked about this after rose now mayunis this uh uh ufc fighter she uh like before the fight you see her saying i'm the best i'm the best i'm the best and it doesn't matter if you like ufc or not it makes you cry because you're just like there's so much like you have to talk yourself up to this and it's just so like motivational inspiring cute i don't know what you want to call it but it's awesome it's like one of my favorite moments of seeing her say that and then afterwards joe goes i saw you saying you're the best what's up with that and she goes because i am the best and you like that's her convincing herself yeah that she's the best like so much self-doubt and it's just like no you're the best and because and i'm assuming she worked with a mental coach which i did too when i was fighting you work with these high-level mental coaches they tell you that you fight the negative thought in your head with a positive you say it out loud so that's just her freaking trying to keep the demons at the door.

58:27Good, I'm the best. I'm the best. You know what I love about this podcast is usually when people bring up fighting, for me, it's a nightmare. It's a nightmare. Like, especially if I'm doing a show outside, like whether it's a Comedy Central, if it's a TV show, they talk fighting. Usually they have no clue about UFC. Like, even you brought up Rose, you brought up Justin Gaethje and the Michael Chandler stuff. Like, thank God you guys have an insight into the UFC, like current UFC world. I'll do some shows and be like, so what's your take on Chuck Liddell and take Abbott? You think that's still going to happen?

59:02Like, dude, they have Alzheimer's, man. They're not in it anymore. How is Conrad McGregor doing? I don't know.

59:11No, man, we're super fans. That's why it's cool to hang out with you. We've had, I've talked to Michael Bisping, Ben Askren. We've had Ariel Hawane on. Your boy. Which I know you guys had a spat. we've had, who else? A bunch of people in that world. It's always fun to talk to you guys because even though the intensity level that you're doing, it's literally life and death, starting a business is a percentage of that, but it's like, I can't do this. I'm freaking out. I don't know how to do this. You constantly feel inferior. There's similarities with all of it. With all of it, whether you're a UFC fighter or you're an entrepreneur, there's similarities where you bake on yourself and it's on you.

59:46And the peaks and valleys are insane. Either way, so there's takeaways from both sides. You know, there's, they definitely overlap. You know, you mentioned Irohawani, right? And I, there's that, and I think it's a fan thing. You know, I've had spats with, over the years, it's just going to happen. I don't really entertain it. But I have no animosity towards Ariel. You know, I'll do interviews, whether, whatever it is, and go, so you and Dana don't like each other. No, I have no, I don't dislike anybody. You know, I think that might be one of the reasons, too, why the haters, they can't stand it.

1:00:19because they want that drama. They want something to feed off of. They call it feeding the trolls. I just don't entertain that. I think that upsets them. It's just not what I do. So when Aaron and I were having our thing, man, I made a mistake. I was on the fight campaign. I said some things I shouldn't have said. He was rightfully so to get upset. So he went on a show and did his thing. All good, man. That's how it goes. I take accountability there. That's on me. But Aaron's the best journalist we have. I listen to his show. you know I have no issues with Ariel with Dana man if anything I probably should be giving Dana 10 % because when he made that deal with Reebok it you know at the time I was a young man at the time I took it personal I thought it was a hit of against me and it put a chip on when I say chip out of entire Pringles and what you're talking about is uh before you could put any logo you want.

1:01:12Then he made a deal with Reebok and it's just, they are the guys. Yeah. I lost, you know, probably a hundred thousand dollars a fight and, you know, and I took it personal, but being a business owner now, Dana wasn't made when the Reebok deal came in, man, how's this going to affect Brendan shop? No, dude, I'm one of the, you know, I'm one of the elephants in the circus. You gotta do what's great for all the elephants, not just me. So I was, you know, a bystander and the casualty of that deal just didn't work out in my favor, but that pushed me faster into what I was supposed to be doing. So Damien actually helped me out.

1:01:44I have zero issues, Dana, huge fan, huge fan. But I think fans, some people, for whatever reason, they can't get over that. It's like, well, no, he screwed you over and look, and you have to retire and he did this. I'm like, no, he did me a favor, guys. That was 12 years ago. It's all good. He's doing great. He's worth more money than God. I'm doing pretty good. I had zero. If he called me today and was like, Hey man, we need you to do this. No doubt. I'll help you out. No problem. Well, dude, you're the man you, um, I said earlier that we had Rob on and he, like I knew Rob growing up as a skater and then he came on and he like just surprised us so much.

1:02:20I think his, his video has hundreds of thousands of views that when we did with him, which is good for us. And, uh, you're kind of in that category where you're, where I'm like, I had good expectations, uh, because I listened to you a lot, but you're a lot more insightful than I thought. and I thought you were pretty insightful and you're just a good guest. Maybe next time you'll have a better setup instead of just being on your iPhone. Yeah, so here's the thing about that. So I don't own a computer. My company, like Thicc Boy Network has whatever, 12, 15 computers. I'm like that anti kind of technology guy.

1:02:59That seems good for an internet company owner. I know, right? mark yeah can you tell i'm gonna fail by next year no um so yeah we did the same with uh there's a guy mark laurie who bought the timberwolves he's a like famous entrepreneur he's a billionaire and he came on he was doing the same thing he's like is this good guys he put his iphone on a chair on top of his dining table and he stood up and he talked and we were like do you can you use your computer i don't i don't own a computer and we were like it hits different when a billionaire says it it's like and you know if somebody else says it you're just like man what a schmuck and then you hear him say you're like this guy knows this guy knows how to live yeah he's not tied down by these fucking computers he says it because like he's got a person you know he's got people you know what i'm saying he's like i don't have computers but i have humans yeah no i i owe you guys next time we do this i'll do it at thick boy studios usually every wednesday i'm in studio but uh today because um yesterday i did three podcasts in a row that a a two-hour meeting for this new project I'm doing.

1:04:01So I started at 7.30 a.m. And then by the time I got done with that meeting, I was home around five, went and bought my kids lizards, fed them dinner, put them to bed, then rushed over to the comedy store. And I got home at 12.30 last night. So today's my first off day and I don't know how long. And then tomorrow I'm on tour in Atlanta, Thursday, Friday, Saturday, I'm in Atlanta doing shows. So usually I'm always in studio and I have the team set up so it looks professional so i owe you guys i owe you guys but i hate electric cars i think they're a disaster i don't like electric cars i don't like iphones i'm about to switch to flip phone i just i don't i just don't subscribe to it man i don't think it's healthy let's add a couple zeros to your net worth and then we'll call it cool but until then we're gonna call it like a tool you're a fucking caveman you're a caveman but like maybe maybe maybe just let's add a few zeroes and we'll call you a genius but until then you're you're neanderthal yeah yeah until then i'm just this broke guy doing it on the iphone 7 well dude thank you for doing this you're amazing and we and we we appreciate it thanks for coming on yeah besides my setup this got sad fast at the end um all right that's the episode

1:05:34all right this episode is brought to you by mercury they are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive and you could tell that it's actually made by a startup founder.

1:06:02It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really any type of entrepreneur you are, let's say you're an agency. Well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

1:06:27For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

From the publisher

Episode 442: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk to former football player, UFC fighter, comedian and podcaster, Brendan Schaub (@BrendanSchaub) about building his podcast network, how to deal with the haters, and how fighting is like entrepreneurship.
Click here to sign up for our event in Austin, TX on Saturday April 29th: mfmpod.com/atx
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Check Out Sam's Stuff:
* Hampton
* Ideation Bootcamp
* Copy That

Check Out Shaan's Stuff:
* Power Writing Course
* Daily Newsletter
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Links:
*The Fighter & The Kid
*Thiccc Boy
*Thiccc Boy (YouTube)
* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
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Show Notes:
(02:50) - Introduction to Brendan
(14:00) - How Brendan manages his businesses
(18:25) - The size of his shows
(22:20) - What's your goal for the business?
(33:05) - The Kool-Aid Point and Dealing With Haters
(42:15) - How does the comedy rat pack work?
(01:01:40) - The similarities between entrepreneurship and fighting
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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Additional episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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Brendan Schaub: From UFC Fighter To Comedian & Podcaster My First Million · 1 h 8 min
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