Everything I Learned From 48 Hours With MrBeast (The +$1B Mindset)

27:22Each person should choose the game they want to play. but I will share a couple of observations. Number one, this is probably just a good observation for me in general in life. The smartest and most successful people in that room were the quietest. They were the ones doing the most listening, the least bragging, the least kind of like, you know, word vomit of storytelling or trying to interject themselves. Oh, you did that? I did something similar too. Let me tell you about me, me, me, me. and it was the people who were the least successful and the least sharp in terms of had the most wisdom or intelligence on a topic that were talking the most.

28:05And I'm guilty of that. I'm in the talk the most camp. So I was like, damn, that's a real takeaway for me from this was watch how those people operate. You want to be them, you have to watch how they operate. And they definitely do that, sort of the ratio of two ears for every one mouth, right? Like double the amount of listening as talking, if not more. And that was just so obvious to me at this event. They had the least, and it was also the people who were actually the most successful had the least kind of like, I would say the whole group was pretty good about like not trying to brag or one-upsmanship, you know, or try to like assert themselves.

28:42But the people who were the most successful had that in the least quantity, which I thought was very, very interesting. The second thing I thought that was interesting thing was um uh just back into there was like always these the people who were very very successful in one area more often than not if i asked them about some random side quest hobby they were also like world class at that thing like we were talking about you know joe was super successful at rbb he's also like you know extremely fit not let's like kind of fit he's extremely fit Jimmy, Mr. Beast, the day after our event, he's like, what are you doing tomorrow?

29:21He's like, I'm flying in all of... He's like, I play this one board game that's super niche called Dune. There's no tournament for Dune, so I created it and I'm flying in the French champion, the British champion, the German champion, the best players in the world to come compete with me at this game. He's like, I did this last year and I won. He's like, these guys play 10 ,000 hours a year or whatever, 100 ,000 hours a year or something crazy. I don't have that time, but when I do play, I binge this thing. That's my way of unwinding is to become world class at this random niche strategy board game.

29:56And we've heard these stories about how Peter Thiel is also a Grandmaster Chess champion. Or Travis Kalanick was ranked number three in Wii Tennis. Wii Tennis globally, right? And it's like yeah, Jimmy literally won the competition against the other best champions in the world at this board game. And they were so bad, they were like, we got to run this back. He's like, great, let's run it back. Let's do it again this year. And he put up a 20 grand prize pool. There's no prize pool for this thing because it's such a niche game. And I thought that's also interesting, which is once you develop this laser beam that can come out of your eyes and you hone that laser beam on your main thing, if you ever shift your focus to something else, you're like Homelander and you can just burn a laser through whatever that next thing is because you have practiced the art of obsession, focus, excellence, breaking something down into its core parts and building it back up again.

30:47That was the other thing. I was like, dude, how do you describe yourself? Are you an entertainer? Are you like a chocolate guy now? Are you a businessman? Because you're in a room with business people. Are you a YouTuber? What do you call yourself? You know what he said? Take a guess what he said. I don't know, a business builder. He's like, I'm a data junkie. No way. He's like, yeah, I basically just studied the algorithm. I studied the platform and I figured out what's going to work. And I decided I'm going to study this more than anyone studies anything. And he's like, then I basically figured out what type of content is going to work.

31:20And then through my experimentation, I figured out what's going to work. When we put up a thumbnail for our YouTube channel, we put up one thumbnail. And sometimes we're like, you know what? I don't know if that's a good one. And then we're like, screw it. We'll A-B test. Our YouTube team is going to hear this. I'm going to be freaking out. I think they put up a lot more than that. No, no, they don't. they a b test there's a and b that's it you know what he does he'll put up like they will test like hundreds of thumbnails like rap in rapid succession during the when they first release a video they will cycle through hundreds of thumbnails programmatically to try to find the winning one during that and then they're also like well our loyal fans our hardcore viewers come first they're going to want to see jimmy's face but after that after you know basically the 24-hour period it's going to be more fans that are from the platform, just people browsing YouTube.

32:11They don't know Jimmy. They don't want to see his face. So let's just put this, you know, this bathtub full of snakes or whatever the challenge is. Let's make that the thumbnail. Jack told me about that. And I go, Jack, is he doing that because he's so big or is he so big because he did that? And he said the second one. He's so big because he did that. Yes. Yeah, yeah, yeah. I'm like, he's successful because of that. He doesn't do that now because he's successful. another random nerdy takeaway I had actually I'll just leave it as this last one so the random nerdy takeaway he is making the biggest he is attacking the biggest Tam on YouTube so like Tam is this idea of total addressable market and I could think of a viral idea maybe an idea that's kind of juicy but like his ideas are like you know an eight-year-old in the Philippines or a 25-year-old in the United States or a 40-year-old woman in the UK would all be interested in his video.

33:12Why? Because his video is a like, it's a video you don't even need words to explain. You could literally just with the thumbnail or like a hieroglyphic explain this. It's like, man trapped in room 100 days. All right, I'm interesting. What is that? Right. Or like, you know, um, you know, two people, uh, you know, first to leave the circle loses. It's like, okay, I get it. And a million dollars first to leave the circle loses, or he'll do a video. That's like, um, million dollars. If this, if this like, you know, FBI agent can catch me, right. It's just like very, very simple premises that appeal to a really, really broad amount of people.

33:54And I just, that was something I hadn't really appreciated before. I thought he was making kind of like viral clickbaity type of stuff. What I didn't factor in was he will only pick ideas that can literally appeal to like 1 billion people. And that's just different than what most people do on the platform. Most people don't like our channel, for example, the stuff we talk about, it's not meant to do that. It's meant to appeal to a narrow niche of people in a deep way. He plays a different game. Appeal to the entire world in a small way. What did you think of hanging out with guys like Jack Smith and Val?

34:27So we had Val, or I had, one day you weren't here, so I had Val on the pod. Val's a guy who has like four different companies with like three or two of them in the$100 million a year range. What did you think of hanging out with a guy like Val? He's cool, right? Everybody had interesting things to share. Can I tell you the lowlights? Because I don't want to just say all the good things. Can I tell you the bad things? Yeah. The worst thing was not getting to invite everyone. So we only invited 20 people this year. We invited less people than last year because last year was kind of a lot to manage.

34:54Like we had 30 people last year. This year we targeted 15. So we tried to cut it in half. It ended up being 20 at the end. But that was the worst part because, you know, it's really, really hard to say no to people or like not invite people who you're friends with. You just didn't want, you know, you're trying to create an event where there's new people there. And so therefore you just can't do it. That was shitty. Also, another thing, I hate hosting these things. I know it's good, meaning there's so much value in hosting this. People feel so... It's a lot of work. It's a lot of work. And it's...

35:27Honestly, I'm okay with work. It's just socially like... I feel drained. You know, sometimes you say this about the podcast. You're like, dude, I feel drained after these. And I'm like, dude, I could go all day. At the end of the night, every one of these, I'm like, I am so over socialed out. I am... I'm an introvert, actually. It turns out. You're performing as well. And I want everybody to have a good time. And it's like, dude, you can't control if people are having a good time. Yeah, you're working basically. And so it was socially, I felt so exhausted. Socially exhausted is the right word.

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37:00The last one, or a couple other ones. Basketball, kind of mediocre. It was pretty sloppy because the overlap of people who are super successful and interesting that also are good pickup basketball players? Surprisingly low. Also, people lie. We're like, yo, do you play? They're like, yeah, love to. They show up. I'm like, you don't play. Next year, do fighting. Do fight camp. So we agreed to do a fight camp. I talked to Michael Bisping before. Michael Bisping, UFC guy and YouTuber. He would be interesting because everyone would want to meet Jimmy or Joe Gebbia. Michael Bisping would be cool. I bet, I mean, you know, some UFC guys have listened to us and DM'd us.

37:43That would be fun. I want to, this is what I want to do. I want to take any of like the kind of the hobbies and then mix, basically integrate them. So, right. Rather than like work-life balance where it's like, there's the things I like to do and then there's work and then they're separate. They're always trading off time against each other. No, no, no. Integrate them. And so take something I love to do, which would be like, you know, like boxing or sparring in some way or basketball and integrate it with like, you know, a networking event basically. And you lost 10. You lost. So last year, last year was crazy because this is when I saw that Jimmy was insane.

38:15We are all just hanging out in this basketball court and he like didn't even make an ordeal of it. He was like, Hey Sean, if you can make this half court shot, I'll give you$10 ,000. And he didn't even say like, if you don't make it, I get this. Or you only have three shots to make it. Like there was no, I was like, what the fuck with Jimmy? Why would you make this bet? And he was just insane. And he did it and you did it in like number five or three or something. And he gave you 10 grand. And I heard this year, you lost$10 ,000 doing the same thing with someone. Another low light. I lost the half-court shot this year.

38:44I lost$10 ,000 to Joe. And it's one thing to lose$10 ,000. It's another thing to lose$10 ,000 to a multi-billionaire. Because I was like, oh, damn. It has a little extra kick to it. Yeah, you paid for 15 minutes fly time on his jet. Exactly. exactly and actually we because we lost the game we had to go and do the like ice plunge in the like freezing cold lake thing so that was also you know part of the penalty of losing the final championship game so that kind of sucked yeah so those are some of the lowlights someone who went mentioned to me they didn't say that you guys discussed this but I assumed because he kept bringing it up about Prime and so this is pretty mind-boggling.

39:36So the Mr. Beast stuff is mind-boggling that he has a chocolate company that makes hundreds of millions of dollars. I looked up Prime. So Prime was started by Logan Paul and KSI. Publicly, they said that the business in the second year of business did$1.2 billion in revenue. And I imagine that Prime must have come up in your conversations. And someone said that the two guys who founded it alongside Logan and KSI were like young kids, almost like they implied that they are nobodies, like they had no business in getting into this industry and it has just crushed it. And I guess my mind is like a billion dollars in sales.

40:11That's worth your prime. That's worth like a really high multiple because of how fast it's growing. That's worth billions of dollars. So you basically have created billions and billions of dollars in value off of a creator. It's mind boggling. Did you learn anything interesting about prime? Yeah. So I think some of that's accurate and some of it's not. So they did do over a billion dollars by 1.3, 1.5 billion. And what's kind of like its first full year, you know, it launched in 2022. So the 2023 numbers are the first full year of, you know, full calendar year of business. So that's bonkers, right?

40:44Obviously that's bonkers. What business does over a billion dollars in revenue in its first year? That's pretty crazy. They're not kids. So I think they're in their 20s, but they're not kids. They are also not like never done this before. Remember we talked about those like status signals of like the green flags of when you're young, right? Video game player, hacker of popular thing. Another one, you know, running your own Minecraft servers. That's another one. One other one is sneaker flipper. So these guys were sneaker flippers. That's how they kind of like, that was their road into business was selling, you know, sneakers.

41:19Then they created this kind of like, did a couple of things, but then they ended up creating something called Alani Nu, which I don't know if you heard about this, but it's like kind of this like posh drink that like it was started with this Instagram creator. She's not anywhere near the level of like a Logan Paul or whatever. But they started this thing. They've done partnerships with Kim Kardashian and others like they made Kim Aid, like the Kim Kardashian flavor thing. Alani knew they did before Prime. Like an energy drink and a pre-workout supplement, right? Yeah, but it's like for women and it's like high end.

41:50It's like the Equinox or whatever. Got it. And it's Alani knew does over $100 million of profit. per year. So that itself is a almost billion dollar revenue generating things. That itself is probably a multi-billion dollar company that they built before Prime per year. So these guys did that. They have this hold code called Congo Brands. They don't want people to know about them. You go to LinkedIn, great picture. You go to Congo Brands, not much story. If anybody asks who owns Prime, they say Logan Paul and KSI. In reality, these guys own 60 % of that company. Logan and KSI I own, you know, sort of like 30 to 40 % of that company.

42:29And so that brand, Prime, is going to be, my guess is that that ends up being like a$20 billion brand. It's crazy. That's insane. And, you know, that is going to make Logan Paul a multi-billionaire off of Prime. So, you know, Celsius, you know that energy drink? Yeah. Celsius just sold 8 % to Pepsi for$550 million. So Celsius is valued at 6 billion. Prime is bigger than Celsius. It's going to be bigger than Celsius or it already is bigger than Celsius. And so what an insane story. And that guy, Trey, Mr. Beast, Jimmy, he was like, I call him. He's like, I call that guy every day. He's like, that guy is so helpful to me with Feastables.

43:13He's like, I'm calling that guy all the time. He is so smart. He's like, he is so smart, so much smarter than everybody else in this space. It's insane. And he's like, I am just getting so much learning from that guy. And he's like, that's why I like to meet people that I can learn from because I've seen how much fat, you know, he's like, same thing for me. He's like, if I wanted to, if you took my channel away, I could rebuild right back to where I am in three years. He's like, that's how Trey is with CPG. And he's like, I'm just trying to find who that person is for all the different fields.

43:43He's like, I want to meet them. Yeah. What's crazy is if you Google Trey, like his name, like you barely get anything. There's no interviews. I've tried hard to find, you know, some of him on YouTube or an interview with him. Nothing. That's insane. Last question. All right. So you did this thing. You know what we call that? Lasagna. I know it. Tell them why we call this lasagna, Sam. What is it? You move in silence. Real jeans move in silence like lasagna. All right. So you did this thing. At worst, it was fun. At best, it was life-changing. If it is life-changing, how are you going to change?

44:21Laser focus, my friend. In fact, during the thing... You should have just listened to me four years ago. Should have listened to you then, but the thing is, you don't really have the same level of inspiration and motivation that Mr. Beast has. This is true, and I'm not nearly as successful as them. If I had a few zeros behind my bank account or my Instagram account, maybe you would have listened. But it just sucks you couldn't have listened then. It's laser-focused on content specifically. Because one realization, you've got to know who you are and you've got to know what you're into. too. For me, I think I'm probably like a B plus entrepreneur, but I think I could be A plus in the content game.

44:59I think it would be impossible really for me to be A plus as an entrepreneur. I don't think I'm, it's not where I'm naturally as talented. Plus, I don't enjoy it enough to go that hard, as hard as you would want to, to be at that top tier. But I do feel that way about making content. And so that's what I'm going to do. I'm going to try to build the largest content brand or audience around entrepreneurship. So around people who are into the same shit we're into. MFM has been awesome and it's kind of shown that that can be true, but it's never been something I'm laser focused on. And I also don't think podcast is the right vehicle to do that.

45:36So I'm going to do it off of podcasting because podcasting is not viral, which is like what you want is to be able to spread your gospel to as many people as possible. The problem with podcasting is podcasting is like bottom of funnel. It's like where people form a deep relationship. It's not where they meet you. Do you get envy? So like when I thought about, I've thought about that as well. I'm not into content creation as much as you are. So that's not gonna be the path for me. But I have used it as a miniature Logan Paul prime thing. Very miniature compared to them. Do you think that, so for entrepreneurship, that sort of means that you're going to be a B2B, like, you know, Sean, you're going to sell something that businesses might buy or something that like, we'll call it like the prosumer.

46:25So like, not like a drink, but maybe someone who buys something for their job. Do you think that there's as many opportunities in that space as there is creating a drink or a makeup kit or whatever other consumer rules? And also, I'm not even worried about that. Like, that will exist and it'll be what it'll be. It doesn't really matter. But yeah, it does. Like, you know, I don't think Tim Ferriss, when he started, you know, for our work week or even his podcast would have been like, yeah, and then what I'm going to do is invest in Uber and make a hundred million dollars. Like, that's what happened.

47:01But it's not what you would have predicted. But of course, how does he get into that deal? Because he's Tim Ferriss, because that's who people want to rope into things. And so, you know, getting into Shopify and Uber early on is how he made all the money. you couldn't really connect those dots at the beginning. It's only something that later after the fact you can see how that all connected together. And are you prepared to be a 38-year-old YouTuber hanging out with a bunch of 22-year-olds all the time while you're wearing hoodies? I didn't say I was going to do YouTube. I didn't say I was going to do YouTube.

47:35My good friend Noah Kagan, he runs a really successful business that's worth hundreds of millions of dollars. So he's successful. But he has a YouTube channel. And I always make fun of him. I'm like, dude, you're a 42-year-old YouTuber, you fucking dork. You're hanging out with all 22-year-olds who are like yo-yo still. What are you? Grow up, Peter Pan. That's what I'll be making fun of you about. So you can go and do all those. Dude, you and I had to do a photo shoot recently because MFM, they wanted to upload the title or the picture. And in that photo shoot, we had to stand there and do like 10 emotions.

48:12They're like, all right. Thumbnail faces. Yeah, thumbnail faces. Act like someone just said something stupid and you think they're full of it. And inevitably, every picture is just this. You're shocked. And we had to do these things. First of all, I hated that. I hated that. It was horrible. Dude, there was one where you had your hand like this, like you're going to smack someone. Yeah, they were like, you're angry. And then I did a bitch slap hand thing. And I was like, is that good? I was like, what are you doing? Yeah. And then they had to like, I just had to hold up five four three so they can like use my hands for different numbers i hated that i hated doing that um so we're gonna be seeing that but i can't like that's just not my dna but that um that's gonna be you now it's hard for me to be a little bitch but i hope you enjoy it yeah no it was just like oh you know like you know a lot of the youtubers um and this is a good thing they're they're actors they're they're performers they're entertainers we sort of started this just like thing hanging out when we go to places and people are like oh my gosh i need your autograph oh i take a picture i'll be like this is sam and i'll introduce you to okay so don't worry well it was just great well you have a little bit more than acting dna but they they like you like performing a little bit but they um these guys are like hard they're they're youtube i mean youtubers are actors and so it's it's yeah but you keep saying youtube i didn't say i'm gonna do YouTube necessarily.

49:38I know you didn't say that, but I'm still going to make fun of you for doing that. Don't let reality get in the way of what I'm going to mock you for. Can I tell you? Okay. So one of the things we did at this camp, by the way, is I'm not going to tell you what was in it, but I'll tell you what we did. So last year I was too afraid to like structure it. Meaning last year I was like, yeah, we're just going to hang. It's going to be cool. It's going to be casual. It's going to be great. It's going to be awesome. Just hanging. No problem. Just super cool. Cause I was like, I don't want to be the second grade teacher.

50:04Be like, all right, everybody sit down you know give me your like your bunny ears and like let's dude in reality you need that you need we needed that and we needed that and and one of the best things last year was when somebody finally impromptu was like hey so do you guys want to do like some intros or like an icebreaker like who are you guys and what do you do can we learn something from each other so this year i arranged it where i was like all right we're gonna do these things called tiny talks that i was like at night we're gonna have people do kind of like a flash you know five to 10 minute talk on their thing.

50:33Because everybody in this room is world class at something. Otherwise, you wouldn't be in this room. So tell us what your world class at and how you do it so that we can kind of learn from it. So it was like, you know, Mr. Beast does his YouTube masterclass. He's like, here's my channel. Here's the analytics. He's like, you know, just logs in. He's screen sharing. He's like, so here's how we think about this. Here's what I did. Here's what worked. Here's what didn't work. Here's this trick we do on our thumbnails that makes this work better. I mean, you couldn't pay for this, right? So he did that.

50:59Joe Gebbia did one on his first startup before Airbnb and the lessons he learned there. Read the title and only give a one-sentence summary of the takeaway that you had. How I went from zero to 1.3 billion in real estate in 10 years. The one-sentence summary is this guy has an unfair advantage that lets him play the game differently and I should just give him my money to invest. That's what I'm doing. Okay. Like, yeah. Unfair advantages do exist. And when you have them, press, push your chips into the tape. Alright, next one. Why I bought 23 gas stations and was it a good idea? So last year at the camp, somebody shared about how they owned 10 gas stations or something.

51:44So one of the guys went and bought 23 gas stations after that. And funny story. And actually, it probably was a good idea for him because he had sold his business and he needed something that would give him a lot of depreciation in year one, a lot of bonus depreciation, and gas stations do do that. So in that sense, it was a smart move. But now, he holds all these assets that it's going to have to figure out if they were the right thing in the long term. I think there's a different thing. Another guy did a presentation on why venture capital mostly sucks and why people play the game totally wrong.

52:15And he is a VC. So I thought that was a great talk. At the end of it, he did this thing called the Mount Rushmore of Death that I thought was interesting. He's like, we were like, dude, how did you even think of investing in this one company that took off? It sold for like$3 billion. And he goes, well, he's like, I first was taking like a thousand meetings a year, like most VCs do. And they're just like, it's so inundated with data that they actually like lose the way to think. So then I stepped back and I was like, okay, I'm not going to do just like constant inbound meetings, just worried about missing the next big thing.

52:46instead I'm going to figure out where would the next big thing live and I'm going to go find it so he did this thing called the Mount Rushmore of death which is like these four things cause death more than anything else combined these make up 80 % of all the reasons for death Peter Atiyah calls these the four horsemen but this guy did Mount Rushmore and it's like heart disease diabetes, cancer and dementia like dementia, Alzheimer's neurocognitive degeneration and he's like so then I just went and looked for what's the best company in biotech that attacks one of those four in a way that I think is plausible to work and then he ended up finding a big winner in that space I thought that was kind of interesting another guy he goes my talks about the three D's of buying businesses death divorce and distressed he's like you know the best opportunities come if you can buy a business from somebody who died and the kids don't want to inherit the business from somebody who's going through a divorce and they have to sell their business or distressed.

53:46Somebody took on too much risk and you can basically go buy it for less than the intrinsic value of the business. And so one guy there, he had bought a business. He was looking at buying this business. He would have had to pay like$15,$20 million for it on top of the inventory that they had. And instead, he ended up owning... Now he owns the business for the cost of the inventory that they own. He's like, literally, I just paid for the inventory and I now own the whole business. And he's like, you know, that was one of my suppliers. So it cut my cogs in half. So it's just like these great, you know, what does a great deal look like?

54:20And you really start to learn what does a great deal look like? So those talks I thought were badass. All right, let's wrap up. And let me make one suggestion. Don't turn this into a business. This is perfect as it is. Don't fuck this up. Turn what into a business? Camp MFM. This is awesome. Of course not. This is perfect. Don't fuck this up. Number two, do it again. And number three, keep it at whatever size, 20. I would be bad at picking because I would want everyone to come. That is so stressful. But hopefully you don't ruin this because this is definitely a gem. When we made the list of people we would want to come, the list was 142.

54:57So you had to go from 142 to inviting 15. That was terrible. I don't regret my decision. I had to put family time in but I had immense amount of FOMO. After all of that, you didn't regret your decision? No, I don't regret it I don't regret it but I have massive FOMO. I wish I was in a position that it would have been that I could have made it but I had a huge amount of FOMOs because Ramon and Jack were giving me updates and Val and Ben and Nick and I would just text people like, how's it going? Is it fun? And they would send me pictures. So I sort of got like 1 % of, you know, ongoing updates.

55:39It sounded awesome. Everybody at the thing was just, they were just calling it Sean's bachelor party. They're like, I'm so happy to be at Sean's bachelor party. It was just hilarious because I didn't have a bachelor party, but if I did, this is exactly what I would have wanted to do. It's basically a group of guys who are all a lot of fun, tons of jokes, play basketball, play poker, talk business. That's like the ideal bachelor party. So I think maybe we should just rebrand it to that my annual bachelor party well no keep it camp fm so i by default always get an invite no dude you blew us off this year hey you know how it is you would have done the same thing um and if it's an awesome people were like where's sam and i was like oh you know he just had a baby they're like wasn't that like three months ago and i was like yeah and they're like it was then it was two and a half months ago it was two and a half months ago and i made the commitment that the first three i'm i'm at home um i gotta do what i gotta do laser focus on that baby i like it i appreciate that we you know i was i actually got i was getting um i was laying with her and i was like shirtless and she was just in her diaper and i was changing her diaper and she shit all over me somehow as i was getting a text from uh like ramon being like yeah dude now we're lifting weights and doing all this stuff i was like oh cool like uh let me wipe this poop off of me real quick because The poop just ran down my belly.

56:57Any tips how to get diarrhea out of a computer? Is there a tiny talk about that? She literally puked on my face this week because I was holding her up by shoulder and she threw up and I got puke all over my face and I was reading these texts and seeing Nick Buber do a DEXA scan and Joe Gabby had jumped in a lake and I'm like, oh, that's cool. He has a DEXA in his gym and we put Nick on it and then we played a game where everybody had to guess his body fat percentage and then I was like, yeah, this would get everybody canceled nowadays. This is like, you know, fat shaming. I'm pretty sure this is the definition of fat shaming, but he loved it.

57:33It was great. Yeah, that's baller. I definitely wish I could have been there. All right. That was a good episode. That was a good recap. All right. That's fun.

57:58Hey, let's take a quick break because there's a quote that I love I want to read you. It's that we shape our tools and thereafter they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s, you're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

58:28If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit Mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column 8, and Evolve Bank & Trust members, FDIC.