How to build a $1M+ startup using AI (Full Tutorial)

0:00All right, everyone, before we get into the episode, I have a quick announcement. So if you're hearing this, that means you're listening on a podcasting app like Spotify. And this episode will be a lot better if you go and watch it on YouTube. And the reason being is we had our friend Greg Eisenberg on the pod. And we asked him to use AI to come up with a business idea and implement it in only one hour. And to put the pressure on, we actually had him screen share so we could see exactly what he was doing. And it was mind blowing. And so if you're working out, if you're on a run, if you're on the train and you're listening to this via podcasting apps, it's fine.

0:35You can still listen and get a lot of value. But if you can, go to our YouTube page, My First Million, and watch this. And I think it'll make a lot more sense. All right. Enjoy the episode. I think I'm going to blow your mind today. By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents. Okay, I'm in. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back. Are you going to tailor this to someone like me who's like a Neanderthal?

1:14I'm going to tailor this to anyone who is an idea person. So anyone who listens to your podcast, My First Million or my podcast, the Startup Ideas podcast. Anyone who considers themselves an idea person, solopreneur, someone who wants a side hustle, someone who wants a business to make money and is interested in trends and ideas. Okay, I'm into this, dude. Okay, so we're going to go through six steps. The first is how to find the right idea and trend. The second is sketching out the idea. I'm going to talk about the tools I use. I'm also going to give away all the workflows so people can just copy them.

1:50We're going to scope out the MVP using a tool called Manus. We're going to vibe code prototype using Bolt.new. We're going to vibe market the business and automate it using Lindy AI. And then we're going to use AI agent product manager using Idea Browser. Because I'm above the age of 30, I feel a little uncomfortable using the word vibe. But do we get a pass? Can I say the V word? You can say the V word. I don't know. Let's, yeah, well, for now, we can both say the V word, even though it's cringe as hell. All right, I'll try it on. Let's get into it. All right, so what's the first step? The first step is, I'm assuming you don't have an idea.

2:27Okay. So let's go find an idea. So every single day, ideabrowser.com, I created this for myself. Okay. So it basically uses, so every single day, a new idea comes with a trend. So today's idea is to create an AI SEO agency. And it gives you a name, LLM Boost. And it basically says that there's 400 million people questioning ChatGPT, etc. Someone should start an agency specializing in LLM, large language model SEO. Did your methodology give you this idea for ideabrowser.com? 100%. This is basically productized, Greg. And like I basically, I run a holding company as my day job. And we're constantly incubating and investing in ideas.

3:14So we basically said, how can we have an unfair advantage using AI to find the latest trends and ideas? All right, I'm into this. But there's a twist. So it says, we're going to offer a free AI-powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked they don't exist. And then we're going to sell premium optimization services to fix it. So, for example, like Hampton, I don't know how much of your traffic's organic SEO. Let's say a thousand people a day from search. What people are noticing is that LLM search as a part of organic search is maybe now five or 10%.

3:52Dude, we are just now getting people. We have gotten a bunch of people who have signed up and they found us via chat GPT. Right. So it would be cool if Hampton, for example, would show up more often. I agree. So this is like a good idea, right? And it gives you like an opportunity score, a problem score. and this uses all AI agents. And you can go in depth and stuff like that. Like it tells you exactly what business model you should use, what your pricing should be, what are competing customers. It really does all the work for you. You know, the go-to-market strategies, what is the target audience?

4:30It actually scrapes and goes through Facebook groups, YouTube channels like this, Reddit. And it basically, it's almost like your AI co-founder in that sense. One of the cool features is, let's just say, you know, there's a lot of ideas that are really good, but Sam, for example, you might not be the best person to go after this idea. So you can basically go through a founder fit score and say, I'm Sam, I'm the founder of Hampton. I specialize in community. Is this a good idea for me? And then it uses AI to basically generate an assessment to see if we should actually go and do this idea. Okay, this is awesome.

5:17And do you have a bunch of people? And this is a product too. I just signed up for it. Do you have a lot of customers for this? I haven't publicly posted about it. Wow. All right. So this is awesome. All right. So it gave me a six and a half out of 10. Yeah. So it says your skill alignment is kind of, it's actually kind of savage. It's because your skill alignment is four on 10, which I don't disagree with. I agree with. Yeah. So it just goes through this and it gives you some immediate actions to do what you should do. Okay, maybe we should partner with an AI and SEO expert. You know, maybe you should launch a community driven platform for client engagement.

5:49Anyways, the point of this is... Dude, this is awesome. Yeah, and there's way more you can do. You can also, you know, it tells you exactly what your offer should be. It gives you different frameworks. Like Alex Hermosi has the value equation, which I really like. Dude, this is going to be a huge product that you made. This is really cool. And it's all special to this. And it also has this AI assistant. We can ask it, what are the key risks of the business? And you can have a full-on, it's like chat GPT for ideas. There is a feature, and we can go to it maybe at the end if we have time, where you upload your own idea and it generates a report based on all the data of YouTube and Reddit and all of AI, basically.

6:34But step one is to use this website to get an idea. That's pretty awesome. Step one is you want to, and you know this, you want to build an idea based on a trend because it's easier. Yeah. So look, find, you know, use something like ideabrowser.com to get an idea based on a trend and then go. So that's step one. Hey, really quick, if you're enjoying this episode, the team at HubSpot, they actually went and summarized the entire thing. And so it's in a PDF that's really easy to read. So you can refer back to it. All you have to do is click the link below. But this thing is awesome. I just proofread it.

7:12And it walks you through Greg's entire five step system from idea to paying customers using nothing but free tools and AI prompts. So you should go and check it out. It's a very easy summarization of this entire episode. Again, the link is below. All right, now back to the show okay so i think ideas are important i think that for a lot of people just starting out ideas are unimportant because it's just like just just get into something and you'll figure it out but i think that if you have a proven track record of like i i execute so execution or going forward is not a problem for me and then if you have that personality ideas are actually incredibly important i talked to kevin ryan who's a uh i believe he's a billionaire uh but he's He founded MongoDB, which is a$35 or$50 billion company, Business Insider, Guild Group, Zola.

8:00He started all these amazing companies and he started it via his incubator. And he told me that ideas are incredibly important. And he was like, I get one good idea a year. And I want to make sure it's important and great because I go hard on that idea. And so I have to make sure that I'm going in the right direction. And so I actually have grown to become a believer that ideas are actually really important. It's not just execution. if you have a past of you move forward. I think you're right. So that's step one. Step two is, okay, I kind of cheated in the sense that you do need a human being involved in this process, not 100 % with AI.

8:36So step two is you got to sketch out the idea. So I use a tool, I'm not affiliated, by the way, with TLDraw. Have you seen this? No, what is this? I'm going to everything as you're talking. I'm going to it. I wanted to give away the stack. I'm going to give away the stack that I use. Basically, it's kind of like a FigJam competitor. I think it's free to sign up. I just wanted to sketch out what this quiz would look like. If you remember, the idea is we need to do two things. People are going to land on this website. Idea Browser gave us the name, LLM Boost. We need to learn about the business.

9:16For example, Hampton. you know what's the url what type of customers you want then we need to do research with agents and then we need to check that you know is hampton coming up in chat cheap key is hampton coming up in in clod is hampton coming up in grok and then we need to give it a score so i just drew this out and the reason i drew this out is because i've noticed and this is a tip for everyone listening I noticed that when you go to an LLM, I'm using Manus, and I can talk about that. And you give it an image like that, you're going to get better results. That's crazy. And how long did it take you to draw that out?

9:55Like seven minutes. I hate drawing on computers. Yeah. The beauty about TL Draw, though, I will say, is it makes it for bad drawers like you and I to just make these boxes. So it's for us. It's for us. Dig Jam is also really good. Okay. It's tldraw.com. Yep. T-L-D-R-A-W.com. Exactly. The next step is to scope out our minimal viable product, right? So we need to figure out how we actually get to build this thing, right? There's so many question marks. And instead of going to a product manager or instead of trying to figuring out the self, you and I are lazy, right? We're just going to go and get AI to do this whole thing for us.

10:38So Sam, have you ever heard of Manus? No, I'm on their website right now. It says Manus is a general AI agent that bridges minds and actions. It doesn't think, it delivers results. It excels at various tasks and work and life and getting everything done while you rest. All right, that sounds great to me. Yeah, so it's very, you know, people might ask, how is this different than ChatGPT or Cloud or some of those? And it's almost like a ChatGPT supercharged. So I'll go through my prompts. But basically, it's almost like we're watching, you know, if people are seeing, it literally goes and searches the internet for you.

11:18And based on that, like learn stuff and then executes on the task. So it's like having 100 agents working for you. But doesn't OpenAI Research do this too? Yeah, but not like, first of all, I can watch it happen in real time and give it feedback, which is kind of cool. Well, sorry, OpenAI has Operator too, though. Operator, yeah. This is like a supercharged version of operator. So, wow, you think this is better than operator? I mean, I have to give a disclosure, which is it's Chinese. So, like, be careful. I mean, I'm not, like, putting, you know, my financial data and uploading it. Right. So do they, like, put, like, P.S., like, capitalism is horrible.

11:59And, like, you know, we're going to come and dominate you eventually. Totally. It's, you know, there's a subtle nuance to that, for sure. in the vibe. But I will say it's extremely good for this use case. So I'm going to go through the prompts, and by the end of this section, we're going to have a good idea of what we're building and all the specs. And I just signed up for it as we were talking. It has all these cool research, data analysis, all these other toggles that I could use. Does this cost money or is this free? free to use initially they give you like a lot of these they give you like they get you hooked they're like drug dealers they get you hooked and then you have to buy you know then you have to buy credits it's a credit system all right okay i have an account now yeah and by the way this was invite only up until recently so your unfair advantage like people listening to this like get on this now before everyone finds out well i looked at their traffic it looked like they went live in march because they had like zero traffic and then in march they had 23 million site visits it's insane yeah okay so have you heard of whisper flow i feel like i love whisper flow whisper flows is my favorite ai tool okay so i love whisper flow too uh you can use it on a phone and or desktop so i literally just whisper flow by the way it's a it's a i think it might be free too.

13:35Maybe I paid$100. But basically, I click a button on my computer. And anywhere where I would normally be typing, it transcribes what I'm saying. So I'm just talking all day instead of typing. Exactly. So that's what I did here. It's like, I basically did a prompt, whereas like, I'm starting, you took the idea from Idea Browser, I uploaded the image, and I'm like, I'm starting an agency for LMSEO. I just basically explain what I'm doing. I'm not going to go through the full prompt. But the key here is when you're doing the initial prompt, don't forget to say, ask me any questions before you get started.

14:11So we have the right strategy for this. I've noticed that by putting that in there, that small one, you know, one sentence, you're going to get better output. So you were talking to it and got the text and also you attached the image. Yeah, you should attach any images or documents that you think are relevant to whatever it is you're trying to do. Understood. And then so the reply was, this is interesting. Here's a bunch of questions that I have to ask before we get started. Okay. Yeah. So I mean, it asked the right questions, I would say, like, who is the target audience for the quiz? What is the main goal for the person?

14:52What is the key differentiators between traditional SEO and LLM SEO? So it asks these questions. And then, you know, I use Whisperflow. As you can see, like it's so casual. I'm using Whisperflow just to respond. Okay. Wow. So wow is coming up. It gets even crazier. So, you know, I say things like the ultimate business goal to give them a benchmark for where they're ranking in LLMs now. And then we provide a service for helping them level up their LLM SEO with tools and services. So I'm basically giving some more information. Wait, and would you ask it to critique the idea? Oh, yeah. I do that all the time.

15:34So you'll be like, does this make sense? Or do you think it should be different? Like, could I just say it like my goal is to scale to 100 million in revenue in 10 years? Dude, sometimes I'll take an idea from my idea browser. I'll put it in and then, you know, ask it to critique it. And then through the conversation with Madness, I'm like, you know what? I don't want to do this anymore. And this is better, you think, because I do the same thing with OpenAI, but with my own company. So with OpenAI or ChatGPT, I'll upload like my financials. I'll upload like a book that I like, for example, it could be like a Warren Buffett book.

16:08And I'll be like, ask Warren, what would Warren say about this? How would Warren solve these problems that I'm facing? Yeah, that's a really good actually hack for using any of these LLMs is like pretend you're XYZ person you look up to. How would, would Warren Buffett start this business? Why or why not? Would Sean Pory start this business? Why or why not? Yeah, or sometimes I'll be like, pretend that you're a BCG or McKinsey consultant and you're like cold hearted and all about operations. explain to me how that personality type would execute on this problem or whatever yeah that's a good hack people should definitely do that okay so uh manis is awesome but you're saying that manis for what you're doing right now this is better than chat gpt oh yeah it's it's night and day it's actually night and day wow okay and so chat gpt is not going to do this for example like it start you know we're clarifying some stuff it literally creates a to-do list for the project This is literally what a project manager, product manager would do.

17:17Okay, this is insane. Right? So phase one, research and planning, clarify quiz objectives. Phase two, question and prompt development, create detailed quiz questions, draft specific, clear, and actionable questions for each category. Phase three, validation and finalization, validate questions and prompt with users. and then the delivery. Report and send quiz materials to user. Provide the finalized quiz materials to the user. It's basically putting an entire project plan for what I'm doing with Manus right now. Wow, I feel like all of my employees need to know how to do all this. Yeah, send this to everyone.

17:55Send this to everyone. It's just going to make you a lot more productive. So what was the second question? So the first thing that you did was you explained the business and then it asked you a bunch of questions. You answered the questions and then what? So we got the project plan and then it goes and gets to work. It's your product manager. It's your AI product manager. And it actually goes and creates the two things that we actually need. Because remember, we're trying to productize, we're trying to create like essentially a SaaS software to basically score how a company like Hampton is going to come out in a LLM, in a chat GBT.

18:33So we need two things. We need to, what are the questions that we need to ask the business? And how do we test on the different LLMs? And I don't know how to do that. So that's why we're going to, we asked Mattis to do it. And Mattis figured it out for us. Holy shit. So what you're looking at, Sam, is the quiz detailed questions that we can make as like almost like a type form on our product. What's the name of our product? It's called LLM Boost. All right. So you go to LLM Boost.com and right on the first page, you see like a quiz and you're going to start taking that quiz. Yeah. We're going to, and Sam, we're going to, like, I'm going to actually show you how I vibe coded it in like four minutes.

19:22And we're going to actually go through that product after. Okay. How's your heart rate right now? I feel like I'm taking notes and I'm like, I need everyone at my company to know exactly how to do this. And I'm like, do I hire a Greg? Like, how do I teach all of my or am I like, do I just have to get good at this and I have to teach everyone? Like, is my job as the boss just to be like teaching people how to use AI? Is that it? I don't think this is something that you can outsource. Yeah. So then you're saying that I need to get good at this and then I need to teach people. I mean, unfortunately.

19:57Wow. Okay. The unfair advantage and the returns that you're going to get by understanding these tools is just worth it. Like, why would you want to outsource it? Well, because I'm not an expert in it, but I guess I have to become an expert. But how do you stay on top of all of this? It's my job, you know? It's my job to stay on top of this stuff. I know, but tell me, how did you know Manus is awesome? Because I'm a nerd, dude. I'm a nerd. Dude, that's such a cop-out. Like, are you playing on Twitter all day? Are you in, like, what are you doing? I do have tweet notifications for like some creators that I like and that I'm, you know, following everything that's new that's coming out.

20:35And I'm also, when I say I'm a nerd, I love playing with the tools, not just like. But you're just hearing this through word of mouth, word of mouth being just like just the trades. You're reading the trades. Yeah, you're reading the trades. You know, it's just the trades. Is that some, it's not PC Weekly anymore. It's a guy on Twitter. And then I would say like, what I like about the podcast, and you probably like this too, is that it's an opportunity to actually learn in public. So I'm just learning in public on the podcast. All right. Well, this is cool. So we got these two quizzes. And exactly, you know, how we can Yeah, we have that, basically the quiz for the business.

21:17And then we have the prompt testing for the LLMs. But when I went through it, I actually felt that this was too long. Like no one's going to answer a thousand questions. So I basically said, is there any way to make the quiz shorter? It's a huge quiz. And then I also, I downloaded a LLM SEO mini course from the vibe marketer.com. It's another, you know, whatever it's a course. And I just uploaded the content to make it even better because I was reading, I'm a nerd and I was reading this stuff. and I was like, I want to make sure that we have this course and all this content in here. So basically the point here is you can paste anything into here for context, PDFs, documents, and stuff like that.

22:02This was a free course? This was a paid, I paid, well, it's a co-founder of mine started this course. Okay, so you got it for free, but it's a paid course. And is this the thing on school? It's a thing on school, yeah. Okay, got it. So it's$150 and you got some course and you put it in there. Understood. So it's like, thank you. And then it goes, I'm going to review the transcripts and refine the prompts and the quiz questions. So then it goes, my plan, and doesn't it sound like a human? My plan is to analyze the transcript you provided to extract key insights relevant to LLM SEO and how businesses are found in LLMs.

22:43And then it's going to work on the strategies to shorten and consolidate the quiz. and then it's going to revise both the quiz questions and the prompt template. It's like such a, it's so pleasant dealing with an employee like this. Yeah, it's going to be like, hey, my grandma died. I got to go to the funeral in Tampa. I'll be back in two weeks. And then it's like going to take a 10 day vacation. Manus takes no vacations. Oh, okay, cool. So it is a great employee. So it goes and does it for us. We've got the files to review. do. And I want to give away one more tip on Manus. So or actually, it works on any LMS.

23:23So we talked about this in the beginning, you know, we're lazy, right? So how do we I know what I want to do next. Now that I have the quiz, it's like, I want to go vibe code, I want to build this product. But I need to know what is the best prompt? Yeah, to prompt. In this case, I'm using bolt.new. And so the best thing you can do is actually ask Manus or ChatTBT, what is the best prompt? So I say, can you create a prompt that I can give my AI developer that I would use to generate this landing page with a multi-step funnel that asks the LLM questions, include all the necessary fields that they need to have and have a clean modern design?

24:03By the way, this is another huge hack is to ask it the prompt that you should ask it. it might be the biggest hack of of using lms like well is ask for the prompt you will never be able to out prompt the the person the guy you know the software that sees all the prompts so i uh i also use kubera do you know kubera kub i use the product i love kubera kubera i'm not affiliated with it at all but i i uh i know the founder and uh it's like a net worth tracker so So it's just like Mint or whatever. You can just track all your finances. And they have an AI ChatGPT integration. And then I was like, all right, what questions do you think I should ask you on happiness, on life strategy, whatever?

24:51Tell me some questions you think I should ask you. And it gave me a list of all the questions that I should ask it that I never even thought of. And I started having a conversation with it. It was really amazing. And so asking the LLM what you should ask it is shockingly useful. Amen, brother. So we asked it and it does it beautifully. I'm going to go open it up just to show you what that prompt looks like. It's a super long prompt. So it goes through the project goal. It's like develop a high converting landing page and integrate a multi-step quiz funnel. And this is the prompt that you're going to give to Bolt.new, which is the thing that's going to make the website.

25:28Correct. Yeah. Wow. So it's a really long prompt. Yeah. Like really long. Like obviously you and I would have never done this. Yeah, that would have taken a week. It's like writing a term paper. Look at this, dude. Yeah. Wow. Okay. So thank you, Mattis and the People's Republic of China. And we then move on to a Silicon Valley startup called Bolt.new. And I will show you how I one prompted the website. So is Bolt.new the same thing as Cursor, Lovable, and all this other stuff? There's Bolt.new, Lovable, Cursor, and I mean, there's a lot of them now. Winsurf is another one that just, I think, got acquired for$3 billion.

26:20I don't know if you saw that. Yeah, I did. That was the same thing? Yeah, it's like a similar thing. So Cursor and Windsurf are for more technical people, I would say. Lovable and Bolt are for non-technical people who want to ship software. And why do you prefer this one over Lovable? I started using this first. I find the output to be really good. But use whatever works for you. Understood. Okay, so you typed in or you copied that huge thing in there. And then I get this webpage, okay? and it says, by the way, I'm not like creating copy here, right? You know, I'm not doing anything. I literally one-shotted it and says, your customers are searching for you on LLMs, but you're not there, sad face.

27:09Our free quiz helps you understand your visibility in chat, TPT, perplexity, and other AI models and what to do about it. Take the free LLM SEO quiz now. Oh my God. Okay. So click it. Sam, your words guy. Not bad. This is more than not bad. Your customers. Yeah, I mean, it's the best. Sam, humans are the best, but it's a close second. But I like how it says there's even a testimonial from a CEO of a major internet company. You want to know something? I would leave that in there. Why? I would just leave it as we're seeing here's the testimonial. We're seeing a much higher conversion rate from prospective users coming from organic LLM and traffic versus organic search from the CEO of a major internet company.

28:04I think the CEO of a major internet company has probably said that before. So it's not it's not wrong to keep that in there. It's like define major. Yeah. A person has said that. I don't know if they've said it about LLMboost.com, but a person has said that for sure. So let's get into the quiz. So it creates the quiz. Wait, so did you do any work before this? Because I'm on Bolt.new right now. It takes a few minutes to make the website if you're using a free account like I am, right? I'm pretty sure I have a free account. Maybe I have a paid account. Okay, so while we were talking, I just said make a personality quiz website.