One-Chart Businesses, The Lice Lady and Having A Micro-Hustle Mentality

26:46There's like rumors of like people being forced to do it, which is not great. And so there's all kinds of stuff in the supply chain about ethically sourcing the hair. And there's some great videos on YouTube about this. If you're ever curious, I recommend this is like a fun, rabbit hole to go down. I don't know what happened with Maven because I think they raised a lot of money and I haven't heard about them in a long time. It looks like they raised$40 million more to go into Walmart. I mean, it looks like they're still going. $76 million in total. They've raised$76 million a lot. I don't know why.

27:23No offense to Taylor. No offense to Taylor. I hope they succeed. But there's something about companies with this pattern of like cool idea, usually underrepresented founder going after a space that white tech startups ignore, then raises mega round from celebrity investors. And then you kind of don't hear about the maybe they raise too much money. Too much money can break companies. This happened with Tristan Walker's company, Walker and whatever. Walker Brands, they made a razor for black men to shave their head, I think. Yeah, or their beard or whatever. And I think that was a great idea. That was a great model.

28:07But when you raise that much money, it puts so much growth pressure on the business, it can sometimes break it. And so I hope that this didn't break it, but I've just seen this happen several times now. I start to notice a little bit of a pattern. Yeah, it says in a press release that they've done, it says they did$120 million in revenue, but they phrase it in a way where I think that means the company's lifespan. band, they've done 120 million in revenue. But yeah, it's stupid. I think that your cap table is like one of the very few things in business that is an irreversible decision. It's very challenging to make up for that mistake.

28:39And so this is why this woman, Daphina, when I met her, I started talking to her. I'm like, are you on social media? She's like, a little bit, but I haven't decided if I actually want to go all in on it. And I was like, if you Google this lady, you'll see her name's Daphina Smith. I'm like, you could be a huge deal if you wanted to. What did the kids say? You got the riz. She's got the riz. She's like this very charismatic, very pretty, tall, composed. When I see her talk, I'm like, oh man, you're like a proper CEO. You got the it factor. And she's like, I don't know if I actually want to be famous or I don't know if I actually want to go hard that way.

29:17Where I'm like, well, whenever you want to, I think you'll kill it. And so when she started telling me her story, I had no idea that this stuff could be this big. And she told me some of the numbers behind it. And I was like flabbergasted at this type of business. Yeah, that's crazy. So her model is this kind of like direct to stylist model. There's a few other businesses that are like this. Have you heard of Style Seat? Yeah, I like Style Seat. My wife used it for a little while. What exactly is it though? There was a period of time where like, or this happens a lot in business, where there's a period of time where one idea, like when an idea works, it can work across like a couple of verticals.

29:51not all verticals, but a couple of verticals. And if you figure it out, it makes sense. So there was a time when like, uh, mind body online was getting, uh, popular. It's basically like this idea of sort of like directly booking online booking of yoga classes, online booking of Pilates classes. And then the fact that there was like this rise of the instructor, like the celebrity instructor, this happens with Peloton, it happened with yoga, happened with Pilates. There's like, people started there. People realize that you're not coming for the venue. You're coming for the specific instructor and the same thing is true and by the way that that mind body company so mind body was software for yoga classes originally i think they went public i think it's like a wildly yeah it's like a billion dollar company um and with very like old school software like it wasn't like slick new fresh blah blah blah um but people started to realize that like same thing it was true for stylists like you don't go to the hair so some people go to the local you know like me my selection of where I'm getting my haircut is like what is the closest place to me in that moment that I have 30 minutes right like I'm going there yeah yeah which great clips is available at the moment who's got a big enough bowl to put on their head I just got a haircut in LA I went to this fancy LA place because I was this is the nearest place I went in and I sat down and then I was like he started cutting my hair he's like oh what do you want I was like I don't know can you cut my hair like the standard dude cut I don't even know what it's called and then he's like okay i think i know what you're talking about he starts and i go he fake i go i was like um i was like oh shoot uh because he was going so slow he was like cutting every individual hair with the scissors to like make it awesome and i go actually um different instructions can you give me the best haircut you can in 15 minutes he's like what i was like yeah i only want to be here for like 15 minutes can you just do your best inside a 15 minute time slot and he was like i I don't know if I should be offended or like, this is exciting.

31:45And he was just like, all right, 15 minutes. He's like, can you put a timer on? I go, yeah, I put a timer on. And then this guy like cut the shit out of my hair for 15 minutes. And I was like, wherever you're at, when you're done, let's just call it. And he's like, you can come back later. He's like, you can come back later today, man. And I'll finish. And I was like, it's hair. It'll, it'll be, it'll be, it'll be back where it is. It's all right. He's like, I won't charge you. I was like, you couldn't pay me to come back. You know, I'm done. I don't want to spend more time on my hair. Dude, I go to these Orthodox Jewish guys in Brooklyn.

32:14Nobody cares about my hair. I go to these Jewish guys in Brooklyn, and I love them because it's all about efficiency. And then I'll end up just sitting down at the chair anyway, just be like, tell me about Uzbekistan. I want to hear some stories. But like, I want a place where they're just going to call me Bub, and there's going to be a handwritten sign that's hopefully misspelled that says haircut,$28, beard trim,$8. Like, that's what I want. you better have scotch tape in that drawer of yours otherwise I'm out if you take credit cards I'm out yeah so anyways I don't know how I got on that anyway Style Seat made it easy to book a stylist and I think they got valued at one point like nearly a billion dollars and Melody the woman who's been running it she's been doing this for like a decade now I'm really curious to see how that one plays out she also raised a bunch of money and kind of was going for it but this hair salon barber thing is kind of big.

33:07Like, I don't know if you've seen Squire. That's another billion dollar company in this space. What's Squire? Squire is the same thing for barbershops. So it's basically like barbershop booking software. So, you know, it's an app that lets you book your barber. Mobile barbers were always like, you know, pick up the phone. They're cutting someone's hair. They pick up the cordless phone. They're like, yeah, come on in. What's your name? And they're like, can't even write it down because they're cutting someone's hair at the same time. So Squire just kind of like streamlined that process. and I think they might do payments as well.

33:38So people providing software to these brick and mortar small businesses is a really, really hard niche. But if you can do it, if you can get the product market fit, the scale is really big because there is a lot of these small, like it's a giant fragmented market and there's so many of them that if you can actually figure out a product that works and a sales model that works, which is the two hard things, these things can be a lot bigger than they sound because it sounds like, oh, who's software for hairstylists? Who cares? Well, it turns out it's actually there's a lot of them. Yeah, and I would never want to work in that industry because I think it does seem impossibly hard, but if you're into it, it can work.

34:20Let me give you a blue-collar side hustle. So we haven't had one of these blue-collar side hustles in a while, so we're bringing it back. You took one flight and you were around blue-collar people and you got inspired? I left my house and I was around somebody who listens to the podcast. Shout out to Bresha. She owns this amazing restaurant in LA. I don't know if you know this. She listens to the pod and she's like, every time you guys shout out your four female listeners, I'm like, yeah, that's me. I feel so good. Dude, a lot of women are offended by that. I don't say that anymore. I still say it because I say it with endearment.

34:57I lead into the joke. The problem is the joke's not that funny. So, you know, it may not be the right thing to lean into, but I'm committed. So anyways, I go to, she has this restaurant in LA. How'd you meet her? She had taken my power writing course and she had volunteered to like, I do this thing where I'm like, okay, show me your website. And we do like a live teardown of it. And so we had done one of her website because she sells these like mitzvah, like drink things like this kind of like mobile or this little like she has like a restaurant, but then she has like this e-commerce side of her business too.

35:31So anyways, I had done a teardown of it. Didn't pay much attention to it after the fact. But Ben, business partner Ben, keeps in touch with anybody that I meet. He's just like, somehow has tabs on everybody. He's like, yo, she's blowing up in LA. I'm like, what do you mean? He's like, she's got this restaurant. She's blowing up. The restaurant's getting really popular. Her brand is getting really popular. She's got a podcast that's getting kind of popular. And he's like, yes. What's her full name? Let's give her a proper shout out. What's her full name? Risha Lopez. okay so uh she and she's got a cookbook like she's kind of like doing her thing she's got a lot of a lot of stuff going which i think is pretty fun she got a book called asada the art of mexican style grilling by brisha lopez um i met her and her brother so anyway so she invites us she's like hey you're you're in la you're having meetings anyways come to our restaurant and uh like you know or whatever we come to her restaurant she serves us this amazing meal you know we talk about restaurant owner energy she had it she literally has restaurant owner energy like we walk in we're in her place she's like sit down food just starts appearing we're not ordering anything she's literally like making my plate by hand she's like she's like feeding me like I'm a baby she's like try this was it free did you have to pay I wish I could have paid she's like your money's no good here and wow the restaurant owner energy was flowing I loved it I literally when we walked out our buddy was like wow is that what it's like to own a restaurant I and then our other friend was like this is how every entrepreneur makes the mistake of owning a restaurant because they experience the 1 % amazing feeling when you host people at your restaurant and not the 99 % of actually running a hard restaurant.

37:04So she, anyways, we're hanging out. She's like, I love the pod. She's like, I love the blue collar side hustles. And I was like, oh yeah, I haven't done that in a while. She goes, I got one for you. I go, what is it? She goes, the lice lady. The lice lady, what are you talking about? And so she goes, dude, she's like, I have kids that are in school and if you ever, if anybody in class gets lice, everybody has to get checked for lice. And not just all the kids, your whole family basically has to get checked for lice. And she's like... I'm thinking of the pigeon lady in the park who has pigeons all over the place.

37:40I was thinking it's a woman that just has lice all over, hanging on her shoulders, and she feeds them crackers. Go to one of these. LiceTreatmentLA.com It's a mobile lice testing service. So what she said about it, she goes, yeah basically somebody inevitably gets licensed school everybody then has to get tested before you can't come back until everybody gets tested clean certified clean so then you can either go and do it like or if you want them to come to you because it's time consuming to like go and book an appointment somewhere you can basically there's a lice lady you could just text in la you text her and she's like cool i'll come out there it's 300 bucks for me to come out i'll test you and your whole family plus like i don't know 50 bucks a pop or something like that 100 for like your certificates.

38:22And it's basically like she makes, you know, like whatever,$500,$600 for doing this like test for the whole family to get them all cleared. And she serves like these like eight districts in LA and it's like, that's her territory. And there's like another lady out on the east side and she serves her territory and they don't cross paths. Otherwise there's a bit of a showdown. And so, um, she's like, yeah, this lady's making tens of thousands of dollars a month, just booked. She's booked out with these lice inspections and lice treatments. I was like, wow this is awesome this is i mean who would have ever who would have ever thought uh you know like this is amazing because you know she comes over she got to check four or five people in your house and it's a whole it's a whole deal dude and a lot of them have like pretty cute branding this one's called the lice lifters.com and then there's like hair helpers.com the hair angels.com and they're all just made on like pretty simple wordpress sites if you go to similar web they get great They're getting traffic and then they've like just crush it on the Google review and the Yelp review.

39:23And some of them have like I'm at LiceLifters.com. They have locations in Florida, Texas, Pennsylvania, New Jersey. It's almost like a like a franchise. This is super fascinating. This is really fascinating. Very cool, right? Like it's, you know, Lice Busters. Here we go. You know, we'll come get you. It's crazy. Yeah, they this is like a little model that I think works locally. if it works locally, you could do it in a bunch of locations. If you do it in a bunch of locations, you could even franchise it out or go nationwide if you really got aggressive with it. So I kind of love this little blue-collar site also.

39:56And it's one of these hidden-in-plain-sight niches, right? It doesn't take a genius to pull this thing off. Dude, if you go to LiceBustersUSA.com, the one you're on... I made that up, by the way. Is there actually a LiceBusters? Yeah, I just Googled LiceBusters. LiceBustersUSA.com, they have a couple dozen locations. uh no this is a really a super fascinating thing um yeah this is cool how much does it cost to have a lice buster come to your school i bet you it's like a thousand dollars for the day or something none of yeah exactly none of them do like clear pricing on their website which is how you know it's kind of a rip um but like you know they got you in a hard spot too right it's like a locksmith right they come over they're like well uh this is a 1988 it's gonna be an extra 500 you're like well am I really going to tell you to go home call another locksmith to price compare like impossible right like no one has more power on earth than a locksmith when they're at your house like it is over at that point you know that's like a huge scam right have you ever read about locksmith so I knew this guy from Israel who ran one of these things and he was like if you google locksmith Nashville he's like there's like 8 of the 10 listings on Google they're all different branding I own all of them and I basically like I have like indentured servants.

41:14So I got like my friends who come in from Israel. I say you have to work for me for two years and he basically sends them leads and the name of the game is you go to the person's house. You tell him it's$200 on the phone. You actually charge a$400 and it's like known for being one of the most shady things there is is the locksmith industry. Have you not really ever heard about never heard never met an honest locksmith guy comes to my house. He's like, ah, you know, first it takes it forever and it's like basically takes so long that you're like By the time this gets there, you're already worn out.

41:43It's like a negotiation without him even being there. And then it's too late to call somebody else. You just want to get into your damn car or your house. And then they show up and they're like, this is going to be trickier because this is a house. Yeah, of course it's a house. It's like, yeah, it's got studs. So we're just going to be, I have a stud fee. And I'm like, stud fee? What are you talking about, bro? He's like, oh, like this oxygen in the air. I'm going to have to charge you for that. Oh, it's made out of wood? And literally what happened the last locksmith, the guy came and he tried to charge us$600.

42:17And then we were like, no way. Just out of principle, no way. You stand here. I'm going to break this door down with my shoulder and get it repaired for double. What's he like? All right, fine. A hundred bucks. No, he stood there and he watched us break the door down with our shoulder. And then we paid$1 ,200 to get the door repaired. I got to tell you, never felt more satisfied paying the$1 ,200 because that sheet didn't get my money. What did he say when you smashed the door down? Very alpha of you. He was just laughing. Well, dude, imagine the moment of anticipation when I'm about to charge and I've only ever seen this shit in movies.

42:54I have no idea how much force this is going to take. And if this fails, if I slam into this, it doesn't break, I hurt my shoulder and fall down. Absolute worst case scenario. Now we got to pay this guy and I got to go to Kaiser. instead I was like I must get through this wall and like you know like moms can lift cars when their children are in need like my ego was trapped and I had to break this door down and it was no other option and of course I came through in the clutch um so you know it ended up working out after two or three solid banks that the key was I didn't fully commit to the first one I gave it like a tester just kind of like uh let me yeah I'm gonna do it over here on the side and like when we get to the edge.

43:36Then a middle. Middle's the way to go, right? Like, where's the point of weakness? I can see you standing there like looking at your finger to see which way the wind's blowing. It's just like calculating. Like, you got a piece of chalk and you like do a little math to figure out like where the best like point of entry is. Yeah, just doing things to stall. I just like took my shoes off. Like, I don't know why. Like, I was just like, let me just hold on. And I was just thinking like, okay, what am I going to do to get this door down? And you like warm up your hands. I don't know why I needed to perform for this guy.

44:04Like I could have just told him to leave and done it in my privacy, but I had told him like, that's a ripoff. I'm going to break this door down. All right. So let me tell you, this is actually a good segue to a topic I wanted to talk to you about. I didn't know how we would work this in, but it worked out perfectly. So there's this phrase that I love, which was, I'm looking for that. I'm looking for a triple A locksmith. It's a triple A locksmith. What's a triple A locksmith? So back in the day when they had the phone pages, people would, the yellow pages, people would go to like find a service like locksmith.

44:34and um it's like doing four four minute abs instead of seven minute abs you know you gotta yeah exactly you could differentiate on many things you could say we're a locksmith uh company we're honest we have we have good pricing we are like nobody knows that they're just looking in the yellow pages they don't know how to find you find out anything more about you they're just going to go based on which locksmith stands out guess who stands out the most the one at the top and so i call it the trip triple a locksmith idea because people started to game the system they're like, oh, instead of calling themselves Smith's locksmiths, like then they're far down the list, they would call themselves a locksmith.

45:10And then some other guy was like, no, no, no, we're double a locksmith. So a locksmith, they would show up first in the, like the list. Some other guy comes in, he's like, no, no, I'm a locksmith, triple a locksmith, because they're going to be first on the list. Cause actually that's all that matters. First on the list is going to get 80 % of the dials. And so I love this, this story because it showed me like you want somebody who like, I always said when we were hiring engineers, I want to hire AAA locksmiths, which is somebody who could do the job on the engineering side, but they have just enough of their mind, just 10, 15 % of their mind is going to think about, hey, how do we get more customers?

45:43Oh, if I just put two A's in front of my name, I'll be at the top of the list. Dope. I'll do that. That immigrant, it's like that immigrant hustle. Yeah, exactly. So I want the engineer that's got just enough of that little, that moment of micro hustle where they just figure out, oh, this little thing is going to help me, you know, help me get a little bit further in life. so I was thinking about these micro hustles because again I left the house start to observe things start to notice how broken some industries are so I'm at a dinner how long were you gone for? five days an eternity I go to dinner and sitting with some friends and this happened five times so we went to dinner every single night while we were out while I was in LA every single night the same thing happened at dinner we eat at the end waiter comes up and he says can I get you guys a dessert menu?

46:35Dessert? Anybody want dessert? Dessert? And then his voice is going up like a hot air balloon and then everyone at the table awkwardly looks around Did you want any? Did you want dessert? I'm good. That's a rookie waiter move. You just set it down. Same sort of thing. I said, okay, what's the micro and so I was thinking about it. What's the micro hustle move here? if I'm a waiter, I'm looking for these moments because I meet a lot of people that are like love the pod yeah, I want to do my own thing someday, but currently I just have this job and the gap between the current job and running their own successful company feels large in their mind, and here's the way to shrink that gap well, the real way to shrink the gap is just do it, but let's say you're not just doing it yet teach me about some shrinkage Let's go.

47:30Yeah. You're an expert. Maybe you should actually explain this. Yeah. Yeah. Preaching to the choir here. So I'm like, how do you start to think like a business owner? Think like a little bit of a hustler when you're in your job. Find the moments where you can hustle inside inside your job. And I'm not talking about pitching your boss an idea. I'm talking about just going rogue and making some shit happen, learning how to be a triple A locksmith, how to use human psychology to your advantage so the last dinner i see this guy and this guy's a little more clever one guy he goes he takes instead of instead of saying dessert menus anybody want dessert should bring a dessert menu um and instead of just putting down dessert menu and then hoping for the best this guy comes to me at the side of the table he goes um he goes he goes he goes i'll leave this with you to order dessert for the table.

48:24I was like, oh, shit. That was smooth as a motherfucker. And I was like, wow, I guess I am the head of the table, the man of the house. I do need to provide for my friends here. I do need to give them an experience. And he just whispered it to me like, this is our little secret. You just tell me what you want. We'll surprise him. So I was like, that was a smooth move. And I started thinking, what could go even further? And so I started everywhere I was going, I started brainstorming this little micro hustle moment. So then even with this dessert thing, I said, what would make it more fun? I said, what if they actually set down a thing?

48:56Because most people, when it comes to dessert, it looks like there's two answers, yes or no. But there's actually a third answer. Do you know the third answer when it comes to dessert? No. What? I'll have some if you want some. That's actually where everybody lands. It's like, yeah, I'll do one if you're doing one. This is how people feel with things. And so I thought somebody should actually just set down a little thing in front of everybody and say, all right, here's a restaurant at the end of the meal there's three little buttons I can put in front of you button number one no thanks I'm fine button number two hell yeah button number three I'll have one if everyone else wants one and on three we do our reveal we make it fun you do the reveal if anybody says yes and anybody says I'll have it if everyone else is having it say no more would you guys like the brownies or the truffles oh okay truffles yeah let's go and you could get I think you could add on like$40 to every ticket if you just did it this way.

49:52Dude, I love those games like that. It's like In-N-Out secret menu. Yes. You know what I mean? I love these games at restaurants. That's my favorite thing. I think a lot of life is just played in your head. And if you're just sitting somewhere, the challenge I give everybody is how do you play a little game in your head today where you say, all right, let me add a little showmanship. Let me add a little restaurant owner energy to what I'm doing right now. Let me add a little psychology to what I'm doing right now. And if you do that every day, you become a different person. Like I fully believe this.

50:23You literally become a different person and you have more fun versus just going through the motions as you were before. So this is my little rant on finding that little micro hustle, being the guy who figures out how to do the dessert menu in a way that makes everybody feel good and actually gets everyone, gets everyone eating dessert. Because there's a version of that for your job, whatever your job is. The mini riz, a little mini riz. You did this at The Hustle. We talked about when you did the everybody gets$100, let's go to Costco and let's see who gets the best thing, right? Yeah, it was the best.

50:55Yeah, that was our team building activity was we had, I think we had 12 employees. We gave everyone 50 bucks. We said, you can team up, you can do it on your own. But at the end, we're going to vote. We're going to have three character or three awards, which is most useful gift, your favorite gift, and the most tasty gift. And you have to try to win one of those awards. Yeah, and I love these stories of people who just take the ordinary and sort of like add a little extra to make it extraordinary. All right. Anyways, that's my rant. Who were you at dinner with or who'd you go to L.A. with? And did you do anything amazing happen?

51:25A lot. So many amazing things happened. I wanted to actually write my notes and send them to you so that then we could do an episode just breaking the whole thing down because there was so much. So much. Were you recognized a lot? Do you get recognized? Not at all, actually. Really? L.A.'s got real actual famous people. so um maybe people don't know that you're like 6 '1 i think because a lot of people i think would be surprised how tall you are when i go to la i mean i i get stopped a dozen times a day uh i think maybe i just stick out more than you do maybe but it could be uh i'm shocked by that or you're just super unapproachable which i could see that as well yeah i think that's actually more of it um i must have just like you know whatever resting bitch face or something because uh yeah nobody's really coming up to me that much it happens actually here in the bay area but when i was LA I don't think it happened one time so that was good uh you know it's always good to go back to your roots as I say you're not from LA no I mean like my humble non-famous roots yeah where uh who'd you go you went with Ben probably Suli anyone else uh no it's just me and Ben went and then Suli lives down there so he joined us for half the trip well I want to hear all about it so I guess we'll have to wait uh I got some other quick ones I want to I want to hit you with some quick hitters.

52:39So this is, I'm going to call this my weird AI tool of the week. I don't know if this is going to be a recurring segment, but it might be because there's a lot of weird AI tools. So click this link. There's a company right now in YC that is called Roundtable. Roundtable.ai. And I saw this post on Hacker News. It wasn't the most popular post, but I found it, and I thought it was fascinating. So this guy goes... Because that's what you do. That's what you do. You got to find, you find the good shit. Exactly. So I was deep in the bag and I found something. So they posted this Lube video that says, hey, check this out.

53:12We are Roundtable. We use AI to simulate surveys. And they go, you know, research, user research and market research is really important. But it's expensive, takes time to design and analyze and run the research. So here's what we do. We use AI to simulate a survey. And I was like, what? and they go yeah basically like LLMs the new tech that's behind like chat GPT is great at simulating what something like a human would say and these guys just took it to the end degree so they go you write a survey with a bunch of questions you define your audience like I want people who are 45 years old or older right and so you could say for example are you interested in buying an e-bike and it would say yes is answered 28 % of the time.

54:04But if you narrow it down, you say, let me filter only people who own a Tesla. Now yes is 52 % of the time. And for example, if you say, where did you learn to code? Okay, you could ask that question. People will say one thing. But if you say, how old are you? If you say only 45 years old or older, then everybody will say books. If you say younger than 45, 76 % of people will say online. and so you know it's kind of crazy that basically like and you can say what what's the most important factor for you choosing an airline to fly and like five percent of people will say legroom but if you filter it say people who are six feet or taller it jumps to 20 percent of people saying legroom and so i saw this and i was like what the hell like does this defeat the purpose of the survey like you're literally just gonna make up the answer and give it to me but then i guess humans are actually a lot more predictable than we think.

54:54This thing is trained on the entire internet's data set. And I just thought this was remarkable. And I couldn't believe, is this actually going to be the case that you can actually just, AI could just fake answer your surveys and do your user research for you? Doesn't that sound absolutely bizarre? So it's not there yet because one person, he goes, hey, look, I ran a survey. I said, was the moon landing fake? Option A, yes. option B moon 94 % of people voted moon uh and but that said uh I actually do think the same results would actually come if you actually asked people that exact same question like most people would be like oh it's not lamp you know what I mean like oh I think I know you're saying you're saying you meant to put yes there uh so but but this is like a really thought-provoking idea yeah And honestly, I haven't even spent enough time actually figuring out is this literally a joke?

55:56Or is this the next big thing? That's kind of interesting. Anytime you get something that's like, either it's satire, this was actually started by The Onion, or it's genius. It's like you driving around being like, fuck it, I'll be a taxi. Did I ever tell you about the time that I ran the disco? By the way, that's not how Uber started. Just in case you didn't know. one man just deciding i'll be a taxi but did i tell you that i used to do that so one for two two new years in a row my buddy joe and i we rented a zip car minivan and we wore if you google this you'll see photos of me doing this we wore fake afros and disco clothes I'll try to find it.

56:41But we had the, it was called the Disco Frisco Taxi. And we would drive around. If you look up Disco Frisco Taxi, my name, you'll see Disco Taxi. And we would drive around and be like, hey, guys, where are you going? You want to go to this place? All right, cool. How about 30 bucks? And they would say, all right, cool. They would get in and be like, all right, you entered in the Disco Frisco Taxi. Spin the wheel. You can win a juice box. Brought to you by the makers of the touchy feely wheelie, which is the thing I do Monday through Friday.

57:15Yeah, it's like, all right, your destination is my house, my home. All right. Yeah, let's go. So you basically made your own like cash cab and you would just what charge them like$200 because it's New Year's and they're like desperate. And we would be like, how about 50 bucks? And they would say, all right, cool. And so we would make like$1 ,000 a night on New Year's. I was, it was the Disco Frisco taxi. That's hilarious. I don't remember where I'm even going with this, but yeah. Round table. Cool. Into it. Really good. Really good. I like that. Where do you want to go from here? Are we wrapping up?

57:52Yeah, let's wrap it up. All right. That's the pod. We done.

57:58I feel like I can rule the world. I know I could be what I want to. I put my all in it like my days off. On the road, let's travel. Never looking back.

58:14All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

58:42It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

59:07For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.