Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming

22:16Hey guys, just so excited. Can't believe it. We launched in Walmart. Good for me. You know, go check it out. Please go buy our product from Walmart, right? What Logan Paul does, he's smart about is he knows how to go viral around his product. He knows that it's not about patting yourself on the back. It's not about a generic announcement that doesn't mean anything to the audience. He gave them a reason to share the news, which was put him and KSI in a compromising situation. made a joke out of it. And then that image goes and gets 100 million views. And it's the same story, but he knew how to package it to go viral.

22:51He'll also do things like, he'll create content that'll be, I'm going to try to make this drink using these three flavors of Prime. So it's kind of like those Will It Blend type of commercials, but he's using his product. For us, we will do, like me and Nick, we would do a workshop where we did a delegation workshop. So I was like, look. Is that what most people call those things? I mean, haters, we'll call them webinars. Oh, yeah. But they're called haters. You call a webinar, I call you a hater. I knew it was a W word. I couldn't think of it. It was a workshop, something like that. Yeah. It's on the web.

23:25I forget. It's kind of like a seminar. But we would do these things and they would drive so much business for the business. And so we would come up with what is a value add thing we could do that delivers so much value in 45 minutes. And we just say, by the way, if you want to do this, Shepard's a great tool. but you've delivered so much goodwill and so much value that you can do that. Anyways, there's a whole bunch of stuff around content creativity. How do you on an ongoing basis create native content that is going to continue to bring the brand front and center or do it? We created the thrill of the shill, for example, to give ourselves an excuse to talk about our products.

23:59And so there are creators that are better at that and there are creators that are worse at that. We're good, but there are people who are incredible at it. Who do you think is the best? Like, who do you look to besides maybe some of the non-popular ones. Is there any non-popular ones you look at and you're like, that's really great? There's a guy on Twitch named Dr. Disrespect that I first noticed is incredible at this. And I noticed it because the majority of Twitch streamers get a ton of blowback. If they ever mention a product, a service, to chat immediately, sell out, sell out, sell out, oh my God, whatever.

24:31Dr. Disrespect created a brand that almost allowed for it. And he created so much humor and content. it's like you don't want to be in the middle. So either you just never sell out or you try to sell product, but you're trying not to sell out. You're sort of hedging and the audience can sniff that out in a second and they will pounce on you. Or you go full. You go full sellout. At Twitch, we even did this. When Amazon wanted Twitch, the company, to promote Prime Day, it's like, oh, how are we going to do this? Our community is very sensitive to us promoting something, especially promoting a big corp, megacorp like Amazon.

25:07and so they created a campaign called Twitch sells out and they made a fake Twitch sells out and that was the whole campaign was well today Twitch sells out and they basically leaned into it. Dr. Disrespect would do this. He would do a promo with Old Spice and then he would create a full content series around this thing, around Old Spice and he would do it in such a way that by the end of it, the whole chat was looking forward to the next Old Spice, if I already called it like the Champions Club or something like that. He would create all these little things around it because he was a total character.

25:40He knew how to do it. So I could see how much money he was making. He was making way more money per viewer than the average Twitch streamer because he knew how to monetize that audience. Do you remember we had Justin Mayers come on and he told us about his new company called, is it TrueMed or True Medicine? TrueMed? Yeah, TrueMed. So TrueMed. How do you explain it? Is it HSA spending? So it's like a kind of a boring topic, but basically like you could spend your insurance money. Anyway, his co-founder is this guy named Kaylee Means. And Kaylee Means is, I guess he's a, I think he's a doctor or a former doctor, but he's like obsessed with metabolic health.

26:16And I followed him on Twitter and he is indoctrinating me on like healthy eating. I bookmarked his thing yesterday. Same. It was like the four points, four things, like, you know, basically he's like, America has like, you know, a 20 % obesity rate or something like that in young kids and like other countries have 4%. here's the four things we should do effective immediately to turn this around. And I was like, sir, yes, sir. You know, I've never met this guy, but God damn, he's convincing. He is so convincing. And so his company, and he does it in such a good way because his company is a very specific thing.

26:48HSA spending and you can buy like healthy stuff. I think you can buy like an eight sleep mattress or whatever using like your insurance, something like that. But anyway, his whole crusade is on like processed foods and being overweight and things like that. And so he's like a renegade and a champion for like healthiness. And it just so happens I have this thing that you could actually use to like buy some of these things. So like he tweeted out the other day, he's like, America's super obese. Here's four points. Like you shouldn't be able to use food stamps on soda or a pharmaceutical company should not be allowed to advertise on TV.

27:21And he had like two or three more things. And I get obsessed with it. And he's starting to change my opinion. And then I'm slowly starting to think about TrueMed. We should have him come on, by the way, because I've seen him now do a couple of these rants. And each time I am so convinced. I am so convinced that I actually scheduled time on my calendar to look up opposing evidence. Because I'm like, before I just fully bathe in this Kool-Aid. Same. I need to hedge myself. I need to create some firewall where I go see if this guy's full of shit because he is very convincing. He's very convincing.

27:50And this is a really good example. I asked you for a non-popular example. I guess I had one. Kaylee Means is a non-popular example of a... Well, I guess he's, I mean, he's not like mainstream popular, but he's somewhat popular in our little circle of a B2B product and he is selling it wonderfully. Absolutely. Yeah. I think it's, I think it's amazing. There's a bunch of these, by the way, Liver King, Nick Bear, like a lot of guys do this. And I think the interesting thing now is it used to be celebrities hold up the product and endorse it, or it would be the celebrity creates the company themselves.

28:20What I'm finding now is this interesting new, new variant of this, the new strain, which which is company that already exists finds a audience co-founder to accelerate growth. And by the way, if you're trying to do this, come to me, I want to do this again. I want to do this one more time. The Shepard thing went so well. And I tweeted this out, I go, if you have a cash flowy product that is genuinely a great product, like it has to be a great product, otherwise I'm not going to put my name on it. And you are bootstrapped. You are not on the venture path. Hit me up, Sean at SeanPerry.com. I want to do this one more time.

28:52You have this thing on here about the curse of family riches. and I want to talk about that. But before we talk about that, I want to tell you a story about someone I spoke with recently. So there's this company called Simple Modern. Have you heard of Simple Modern? Of course. So Simple Modern is a website that sells basically mugs, but I think they sell a ton of stuff. So like Stanley Mug competitors. Tumblers. They sell a ton of stuff. I talked to him the other day and he gave me his annual revenue since they started the business along with the profit from some of the recent years. And he said I could talk about it.

29:22And so I listed it here in this document. So when people give you their revenue, do you just go, do you just like evil laugh? Or what do you do? Well, whenever I talk to people, I'm like, hey, before we even have a conversation, just so you know, I'm not saying any of this. And then in our 20s, we try to get girls numbers. In our 30s, we try to get guys numbers. Yeah, yeah. I'm one of those people's income. But then at the end of the conversation, I was like, dude, this is so fascinating. Can I share this or not? And he was like, yeah, dude, I don't care. You could share. And so anyway, he started this company in 2015.

29:50In 2017, they had$10 million in revenue. 18, they had$20 million. They grew it. And I'll skip a few years. Up in 21, they got$80 million. 2022, at$95 million. 23, this most recent year, they did$180 million. This year, they're expected to do$225 million selling these tumblers. It's mostly tumblers. And he started the company with like$200 ,000 in his 30s. And so he's a bootstrap company. He owns half the business because he gave away a lot of the business to employees. And I was asking him about it. And by the way, in 2023, they did 180 million revenue and$45 million in EBITDA and profit. And so he's been able to make a significant amount of money.

30:27But the reason why Mike was so fascinating to me is he's based in Oklahoma. So he's this real soft, sweet, wonderful, nice guy. I'm sure he's aggressive in business. But when you're just hanging out with him, he's a sweet man. And he was like, I started this company because I wanted to do two things. One, I wanted to just build a business that I could hire people who I admire being around. And number two, he's like, I just wanted to give away a lot of money. I feel like it's my mission to give away money. And so this guy, since the beginning of the company, the company has pledged to give 10 % of their profits away to charities.

31:01And the people within the company vote where the charity goes to. And so he actually doesn't have control. He set it up so everyone's allowed to vote. But in the meantime, he's been giving away all his money. And so he's giving away something like$100 ,000 a month of the Beckham family money. And he said, I've been able to save up$4 million, but I'm still giving away something like$1 million a year right now. And I don't know if my$5 million liquid net worth is going to go up a significant amount because I intend to give as I go. And he's been giving since the beginning. So he's like, when it started, I was giving away$5 ,000 a month.

31:34When I was making, he said, what did he say? He was like, when I was making$200 ,000 a year, I was giving away$5 ,000 a month. And my intention is to continue giving so when I die, I don't have a lot left. I've given it away as I've gone. And he was basically like, I wanted to be generous when I was alive, not when I was dead, which is what a lot of people do. And I don't know if I'm going to leave any money for my family or not. Maybe I'll leave them enough that they have a little bit of something, but we're going to give away most of this. He's like, my net worth right now is probably$200 million based off the value of the business.

32:03I'm giving it all away. And I was so fascinated by this. And it really actually inspired me. Not enough to take action because honestly, it's still a bit fearful, if I'm being honest. I'm still quite fearful of it. But he seemed so freaking happy talking about this. Do you give away any money at all like this? A little bit, yeah. Not like this. Sounds like he's giving away 20 % of his liquid net worth per year. Something like that, yeah. Like a significant sum. And his liquid net worth is growing because he was like, this is the first year that the business, he's like, we're gonna do 45 million in EBITDA.

32:43It's the first year where like, we don't have any new ideas within the business. So we're gonna take a big fat dividend and I'm gonna end up giving most of that away. And I'm just gonna give it away as I go. Two parts of this are impressive. One is money where your mouth is. There's a lot of people that talk about, oh yeah, I wanna be able to give things away. And then they live their whole life and they're like, it's like the Sam Bankman Freeds of the world where it's, did you give any of it away? What happened? What happened to that? He was giving as he goes. I think that's really, really, really great.

33:11Some of the happiest people I've met in life are the people that give the most. Same. Some of the most successful people I know in life are people that give the most. And the more interesting thing is of the people that give the most, they've been giving from the beginning. I think that's the real takeaway is like the fallacy that when I have enough, then I'm going to give. And it just creates this like internal fear of giving away, right? you know this year last year we did when we had uh scott harrison on i did the thing where i gave away my birthday so i basically said uh i'm turning 35 i'm gonna give 35 000 to charity water i'd set it live on the pod so i can i can say that out loud here and then i encourage people hey if you want to give me a gift go to the charity water thing donate the gift there do you know how much that raised i think it raised like about another 30 or 35 000 i think it raised 30 ,000.

34:02So in total, this pod gave, you know, audience people gave 30 ,000. I gave 35 ,000. And it was an uncomfortable give. Like, not that... Like, it didn't change anything in our life. But when I went downstairs, I told my wife, I was like, yeah, on the pod, I got kind of inspired and I committed to giving away$35 ,000. And she was like... She was a pod shoe in the stomach really hard. Yeah, she was like, what are you doing? I was like, I'm helping people. And she's like, help me. And I was like, what? And she's like, take out the trash. I was like, okay, sorry. But, you know, just in general, it was an unfamiliar it was unfamiliar territory to just like that on a whim commit amount of money that's you know meaningful that's a car you know that's like something um and i really like the feeling and every year i try to do that i try to get to giving away in a way that's meaningful to me so the other thing we did was when tony robbins came on we pledged to give away i think it was 40 or 50 tickets uh each tickets you know 50 to 500 to a thousand dollars basically um you So that's another$25 ,000 to$50 ,000 that we'll give.

35:01But I'm giving away an experience that was really meaningful to me that I think could help a lot of people. And so, by the way, I need to go pick the winners for that. That reminds me. So if you've been waiting, you didn't miss out. I didn't pick the winners yet. There's like 1 ,000 people to go through, and I just left that pile of 2 ,000 applications. I was like, I'll get to that when I have some free time. But I will do it. But the idea is give an amount that's slightly uncomfortable for you. I think that's a good practice that I'm just now doing. The last three years, I think I've done that and probably should have been doing it earlier, to be honest.

35:34I'm not. I need to do it. And the reason it kind of interests me, and I was like, Mike, is it okay to be selfish about this? He's like, well, yeah. So I was like, do you get tax advantages? He's like, yeah. There is some stuff I can capture. You're trying to find the other reason to do it? Well, he's like, I'm not going to not take advantage of something. But that's not the reason why I do it. but it is a nice cherry on top that I can take. But I was talking to him and I was like, you know what's crazy to me? So he's religious, but not in a way where we disagree on anything. He's very kind about his shit.

36:07And I was like, dude, if you're telling me that you're put here on earth to please God by giving away money, I never want to bet against you. That's the best motivation on earth. You know what I mean? Who wants to bet against that person? I don't want to go against you. You're going to destroy everyone. You get the best motivation. And so what's this thing on here about curse of, of, of, uh, Oh, was it, it was familiar riches. I read it. I didn't know when to break it to you that you thought I was saying family riches, but it says familiar riches.

36:41Here's the transition. You talked about giving away money. This is the greed side of it. This is about making money. Okay. So I have noticed a pattern in myself and in many others, and I call it the curse of familiar riches. and here's how the curse goes you grow up thinking a certain amount of money means you're rich for me that was always a million dollars that's why this podcast is called my first million i used to play games with you know my sister whoever would be would you rather would you cut off your pinky for a million dollars would you and it was just like escalating what if scenarios that's an easy yeah yeah exactly that was a starter yeah um i never even asked about 10 million dollars never thought about a billion dollars.

37:24Honestly, I never heard the word. I never even heard people talk about billionaires. I never knew a billionaire when I was growing up. It wasn't even on my radar as a thing. I thought a million dollars was all the money. So you have this idea of what a ton of money feels like. But even a million dollars wasn't my goal. It's not like a million dollars was what the rich people have. That wasn't what I thought I would have. And so I thought making six figures,$100 ,000 was the goal. That was the you've made it line. When I met you and you were making six figures. I thought you were the wealthiest person I knew.

37:54It was a great feeling. I enjoyed being the wealthiest person you knew. Yeah. I was like, 150 grand a year? Oh my God. Do you have a driver?

38:06So anyways, the curse of familiar riches is you start with this amount of money that you think is a ton of money. And it is a ton of money to you at the time. It's all relative. And then you do it. So I graduated from college. I think my first job, well, my first thing was a startup and we were paying ourselves nothing. We were living off of, we made$25 ,000 of prize money from a business plan competition. We lived off that, three of us. So we were eight grand a year or something. But then we got kind of apprehired. I ended up getting a job and my job was paying me 120 grand a year. And I was laughing.

38:37I couldn't believe that they were paying me that much money. And once I was making$125 ,000 or$120 ,000, my brain, this is why it's called Familiar Riches, my brain could think of many other ways that I could make$120 ,000. I could get another job doing this. I would maybe hear about an opportunity. I could realize that I could stitch these two things together. And if I did those two things, it could be like$125 ,000. And so once you get to a certain level, whatever that level is, it's quite easy and familiar to come up with one or two other ways that you could make that same amount of money. And by the way, that exists at every level.

39:14At every level. This is the problem. This is the curse. And so the easy thing to do then is when you get to 100 grand, you realize, oh, I can go get this other job that would pay me 100 grand or even 120 grand or 150 grand. But it's basically between a one and two X of where you're at. So you can figure out how to make about what you're at 50 % more or just double. But your brain breaks after you say, awesome, how do you make five times more? Yeah. And I remember hearing at the time, like there's a guy who makes$500 ,000 a year in salary. And it was stunning to me. I was like, he's stealing the money from the company.

39:49There's no way anybody could create that much value that they're making a half a million dollars per year. He just gets paid that? That's insane. And if you ask me, Sean, what's the pathway? You're at 120 now. How do you get to 500? My brain would short circuit and break. And so what I did for many years was I did things that were very familiar. And I found a way to one to two X my earnings. And then when we got acquired by Twitch, whatever, and I got my package. Here's your upfront cash. And I sent it to my dad. And my dad, I think the most he ever made was 300 grand in his life and a year, a salary.

40:23And so I sent him the offer and he called me and he's like, it just keeps going. And I go, what? He goes, I thought the first line was the total amount. I was so excited. And that was the signing bonus. He's like, then the next thing, he's like, then they're good. What is the RSU? What are these things? What are they giving you? And he couldn't believe it. And he emailed me again three days later. He goes, I just read it again. I still can't believe it. And he thought it was like a menu where you pick one of the options. It turns out it's more like it added all up. And my brain broke too. So what am I getting at here?

41:00After that, I started to ask questions. I sort of realized, wow, there are people, forget making$500 ,000 a year. There's people that make$2 million a year. There's people that make$5 million a year. And so I started to use as a thought exercise, guys, how would I make 10 times more than I'm making today?

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42:20And at first, again, the brain broke. There was no answer. I sat down again the next day and I said, how do I make 10 times more than I'm currently making? Well, I guess if I was going to do that, and then you start to get creative. You're like, is there anybody who makes that? Of course there are. What do they do? How do they do it? You start to reverse engineer some things. And then you add time into the equation. I remember we came on this podcast because I had a brain-breaking conversation with Nikita Beer. We were like, Nikita, what are you up to, man? You're sitting at Facebook. You've just been four years.

42:51You're just rotting away over there. What's going on? He goes, yeah, I'm thinking about for the summer, how do I make$10 million in 90 days? And I was like, what? I never even heard somebody ask a question. No, it wasn't$10 million. It was like a million dollars. three million dollars i forgot it was it was millions yeah it was it was not 10 it was more like how do i make a million dollars in 90 days and i was like i don't even know i don't know what that time scale breaks all the existing answers i have but sure enough there are answers and that that summer he created the gas that app called gas and i think he made seven million dollars in revenue and then they got acquired by discord the son of a bitch did it and i was like what the hell is that?

43:36And so I started asking myself better questions. And I've just noticed this and it's just a prompt for the world. Anybody who's out there, you don't have to do this. It is absolutely wonderful to be completely content of where you're at and to focus your energies on other things besides making money. Probably healthier. And if you're doing that, more power to you. But if you're slightly broken inside like me and you don't go to therapy and you think that money's going to cure your problems, this is a good exercise to actually do it, which is to absolutely refuse any option that's going to make you 1 to 2x your money.

44:06You have to completely say no to anything that is a 1 or 2x where you're currently at and only think about what would it be a 10x. And then let your brain short circuit every day until your brain starts to come up with answers. And it will. It just takes like five to six days of doing that every single day to get to start generating some answers. So I want to give two points to that. One, I actually think there's good news. The good news is that you know how they say money doesn't make you happy. I actually think it does make you happier. So the good news is, is there is a threshold. I don't know what that threshold is.

44:39It's different for everyone. It could be tens of millions. It could be a certain amount of a year per year. But that$70 ,000 study, that's bullshit. If you zoom in on that graph, it continues going up. It just doesn't go up as steep. And that study is also like 20 years old. So it's totally outdated. But there is some number, I think where it will make you happier. The bad news. I know a lot of rich people. You and I know a lot of the same wealthy people. We know people who are billionaires. We know people who are hundreds to millions and millionaires. I am just about 100 % positive. And I can tell you that this is based on my personal experience.

45:16It's never enough. It is never enough. You and I have a couple of friends who it is enough for a very small group of people. But for eight out of 10 people, it's never enough. And that whole 2x idea, it always exists. And so it is a challenge, but it's imperative that it doesn't matter if we're making 100 grand a year, it doesn't matter if we're making 500 grand or 50 million a year, that we have to figure out how to be happy and present and enjoy ourselves along the way. Because once you just automatically get that outcome, or whatever you get, it doesn't change a significant amount from where you were the months or years prior.

45:52What's the Jim Carrey quote? He goes, I wish everybody could be rich and famous so they would know that that's not the answer. It's absolutely not the answer. I think it can make you happier, but it doesn't necessarily make you happy. Let me tell you one, for all the personal finance nerds out there, what I used to do is... So money is kind of a weird thing because when you sell your company or something like that, it's just like for the first few weeks, the only major change is when you log into Chase.com, the number, the digit, the screen looks different. If you think about it, That's like the old, that's like, and that is awesome.

46:26But that's like, it's kind of weird that that's like, there's some weird psychological thing where that's the only like meaningful difference is that number is different. That have come on the pod and said, they used to just go to the ATM and just click print receipt. Like to just like do a random withdrawal, 10 bucks, print receipt, please. Just so they could see the number. So I'm going to explain how I hacked that. So they told me that I heard that as well. And so about two years before my exit, I used to use this thing called personalcapital.com. It's basically mint.com, whatever, whatever you're using could work.

46:54You can create a manual account where you can add in manually where it's not connected to your bank account. You could just add in numbers. I put in like$15 million in the manual account. So it said that my net worth on paper was at least$15 million. And so I saw that number. And then I sold my company and I got the money and I went and deleted the$15 million. And then I saw like the real number and I was like, well, I've already seen this for the last two years. Like this isn't really like that different. You know what I mean? And it did a shocking amount of stuff to my brain to like see that number leading up.

47:30And so you almost get used to it. It's very strange. And it kind of ruined that like initial deposit because I was like, it's like these numbers are kind of like the same. But by the way, I got to be the counterbalance to this because I've heard, I've listened to many podcasts, YouTube videos, and I've heard many people say similar things that, you know, money doesn't make you happy. There's never enough. that day after it happened and nothing really changed. I just kind of felt a little, I didn't know what to do. I kind of actually almost had a little bit of a depressed period afterwards. And I'm not saying that they're lying.

48:01I'm sure that's true for many people. I had a very different experience. I had exactly what I would have hoped. The more money I got, the happier I got. The more free time I had, the less bullshit I had to deal with. Sure, I had some new problems, but there were way better than money problems. And then when I saw the number in the bank account, I said, Fuck yes. And I was so excited and I had such a great day and I took my parents to dinner that night and I was so excited and they were so excited for me. And I bought a bunch of socks and those like these socks make me happy because I got a bunch of matching socks with the highest quality and the highest highest kind.

48:37And then I felt amazing. I felt better and the money made me feel better. And so there are people out there for whom this happened. Don't don't misunderstand me. I said it makes you happier. It made me happier. But if we did, but we still want more, right? We're still having a conversation of how do we two or three or five or 10x? Because if we were truly content, we wouldn't be asking that question. And so what I'm saying is we still want more and it does make you happier, but it's in itself is not always, it's not like the answer. It is potentially part of the equation. Right. And I guess the thing that I'm talking about right now is really just a question of leverage, meaning for the same inputs, Can I get more outputs?

49:16Okay, so all I'm saying is that if you just change your brain to say, you know what? I am familiar with many ways to get this amount of rich now because I've done it. I know other people have done this. I've been doing this for a little while now. I am comfortable at this level. And there's more levels that I would love to be at, you know, without 10xing my input. Can I 10x my output? I'm always interested in that. if I could get 10 times more people listening to this podcast without having to record 10 times more or prep 10 times more, that'd be awesome. You do it. That'd be awesome. I would do that any day.

49:48And I think even you did this when we were talking about growth for the pod. It was like, here's some low-hanging fruit. And then you were like, is there anything we could do that would just get like a million views per video? So it's like, let's just, shouldn't we just ask that question at least in case there's an interesting answer? And that's kind of what I'm saying, which is, you want to ask that question because it fries your brain for a second and it forces you to think a little differently. You may decide that you may never come up with a great answer or you may decide I don't want to do any of those things or I'm totally comfortable with where I'm at.

50:15But I just think that there is a curse of familiar riches, which whatever level you're at, if you're making 10 million a year, you probably now know a bunch of ways to make 10 million a year, but you'll have very few ways to make 100 million in a year. And as a thought exercise, I think it's very valuable to say, let me say no to all things that are at the level I'm familiar with. And let me only think about and consider options that would 10x where I'm at. And then you could decide afterwards whether you want to take any action on that or not. Let me ask one question as we wrap up. You're talking about earning.

50:48Would you spend 10x what you're spending now in order to get used to that life? In order to get used to it? Yeah. I'm not an idiot. What do you mean? The act is it. I've got friends who will say this is going to work. Therefore, I'm going to just behave as if it works and I'm going to spend because I like burning the boats and feeling this and I have to make it work. I am totally into act as if, but not by spending. That's not the I don't I think that that that perverts the spirit of act as if or living from the end. So what the way I do it is act as if means to me, I'm like in decision making, meaning I'm willing to say no to doing certain things that come from a scarcity mindset.

51:34So maybe I would have said yes to some speaking gig because it gives me money. But if I had 100 million bucks, I wouldn't say yes. I wouldn't go travel, leave my family, go to this speaking gig in Duluth. I would just say no. And so I use it in order to just put myself in a more of an abundance mindset in order to make decisions that are more aligned with who I really want to be. Those aren't like, let me go buy a tiger in order to increase my burn rate, in order to add the pressure to me. I just think that's a completely unhealthy way to go about it. Or the other version is, a lot of people walk around with a lot of anxiety, a lot of stress, or in a big rush.

52:12They rush through their day. They're constantly feeling a lack of time, and they live again in the scarcity mindset. Lack of time, lack of ease. And so the act as if that I'll try to do is put myself in a place where, what if it was all figured out? What if I knew what I was doing? What if I had already done it? What if X was already done? And it allows me to just walk through my day with a greater sense of presence and ease and joy and less stress, less anxiety, less of a rush. So I'll use it in those areas. I will never use it to be like, hey, how about I just increase my burn just to see how it feels?

52:49It's like, aren't people into dripping hot wax on themselves before they do stuff? Not me, I'm good. Don't need to do that. And if you live in Duluth, you can kiss my ass. Is Duluth even a place? I just said that. Yeah, there's a Duluth in Minnesota. But there's probably a Duluth in a lot of places. Shout out to the listener who just caught an absolute stray in Duluth.

53:17If you live in Duluth, just comment in the YouTube and let us know. But you could still kiss our ass. All right, that's odd. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

53:41All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, And then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

54:09It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

54:34For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.