Tech All-Star Game, Milk Road Pro and Big Box Strategies

27:17And if possible, I would have tried to make something that my advertisers would also want to buy. But that's actually quite hard. And that last one, I don't think I could have done. The second thing I would have looked at is sentiment analysis. Again, totally. I'm a total outsider here. So but I wonder if big banks or big buyers of crypto stuff, if they would care, what does the little guy think? Like the retail investor. And what I would have done is and I think there's a few I think there's, it's called Santamet. They do like four or$5 billion in revenue. And what they do is they look at behavior analytics of like, different crypto markets and how it works.

27:54I think there's augmento. There's a few more that like look at this but i would have like seen because the thing with crypto is it seems like a lot of stuff happens in discord and if anything happens in discord a gray-haired guy is not going to be able to figure that out right yes true and so i'm wondering things definitely true could could milk road have figured out what the little guy is talking about before it kind of pops and gets sentiment analysis packaged in a more professional way than discord what do you think about that i think that's a good idea i think there's um so we've been doing this thing called the fear and greed index from the beginning which i love which is basically a uh it's a meter that just shows what's the market's mood it isn't kind of like based on the uh like from the stock market this has been the case for a long time which is um you know the market is very moody it gets extremely fearful it gets extremely greedy and you kind of want to be buying when it's fearful and you want to be selling when it's greedy if you wanted to time it or at least does not buy when the market is feeling super greedy.

28:53But it's good to know where the sentiment stands because you could sort of, price is very, very linked to that. And at the beginning, we didn't have any first-party data. So we used an existing fear and greed index and we just skinned it and designed it to fit our brand. But I'm pretty sure now we have probably the biggest ability of anybody to poll for that. Exactly. I was like, maybe Coinbase or others could do it, but they're not doing it. But in terms of media, like we're one of the biggest i think we are the biggest newsletter for crypto so i think and we get a lot of feedback like if we say hey tell us x they'll like we'll get tons of responses uh for every email and so i think that we could have basically built our own fear and greed index or built that out like maybe per coin or per project for nft like what is the sentiment around this what are the whales saying so like just create a cohort of whales and their sentiment that take that data and package it up for any of the financial, like institutional money that's in this space.

29:52So I do think that that has a possibility. And that is a$30 ,000 product, not a$10 a month product. And then what I would have done is like looked at that analysis and the data and then also had my researchers and writers give context around this and to explain their sources and why they think it means what it means. And I think that - Yeah, because the research they do in this pro thing is actually good. And the problem is when it's going to be super low priced, I think that it's really hard to go that extra mile on any one topic. Because, you know, the reader may not even be that sophisticated or have that much skin in the game.

30:27And then the writer has to turn out lots of content for a wider base. But if you know, hey, this is a narrow group of people that really care a lot about these specific things, you could go be the best in the world at delivering that type of intel. And you host conferences and a handful of other things around that. And that is a$30 ,000 a year product, I think. Now, packaging all of that is challenging and pulling it off is challenging. But I don't think it's significantly more challenging than the work that they already have to do. It's just packaged differently. And the last two things... The sales work is different.

31:00So in this, the sales work is easy. You put a link in the newsletter today and you say, hey, you want to read this section? Go check out Pro. Sales work is easy. Content work is about the same. But the value, obviously, of the sale is what matters. So the other case, you have to basically go and meet with the head of research at some firm, some blockchain investing firm or some traditional hedge fund or whatever. And you have to basically do an enterprise sale to get them on board. Correct. The difference is, and this is an advantage, is that Milk Road is small and your burn is small. So only a couple of deals.

31:38Two sales, yeah. Could make a meaningful difference. And you just start small and you start slow. And I think that could pull off. You're not a VC-funded company that has to grow and support a million-dollar-a-month team. The last two things, something that has always interested me is organizational charts, which sounds boring. But with crypto, well, this is combined with two ideas. But with crypto, you don't always know who's behind stuff because a lot of it's just like someone's face that's an NFT or something like that. And you're not exactly sure who's behind it. What I would do is I would have done org charts that explains here's who's behind each thing.

32:19Here's the team. Here's their contact information. And here's the story behind it, as well as our prediction of like, is this like interesting or not interesting? Should you trust it? Because if a bank or a buyer or a funder of some of these companies wants to know what's the real deal behind them, it's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research. So if you have data that can actually pinpoint, this is actually legitimate, it's worth diving deeper into. And here's some more analysis on that. Or this one just is nonsense.

32:53Run. Something like that and your customer being either A, someone who wants to sell into those companies or someone who wants to fund, invest, or purchase something from them. It kind of gives you a little bit more quantitative and qualitative information on are they worth the time. Do you know what I mean? Yeah, yeah. I know what you mean. I like that one, but I like that one less than the other one. So I think these are all good ideas. I like the theme of these, data-driven. like basically once you acquire this corpus of data it just simply becomes more valuable over time. It has to be updated and refreshed but it's not like new it's not new content in the same way.

33:34It's building a stack of content. I was talking to or I was reading this post about Zoom Info. Do you know what Zoom Info is? Yeah, it's basically just like here's everyone's email address. Is that the like dummy version of it? Yeah, they're publicly traded though. They do like a billion dollars in revenue. I don't know what their market cap is. They're big but it's What do they provide beyond that? It's basically like it's for salespeople, right? Like, hey, salesperson, here's how you do your prospecting. I think the high level view is basically we have mapped out every employee at every company in America.

34:01And we know like what they do. We know their contact information. And we know a little bit of background about the company. Right. And the way that they started, it was the two founders. They said, we spent 75 % of our time just calling the front desk of all these companies to confirm that their phone number was correct. And that was how it started. Then we went and got a bunch of different data sources. And we combined them to make it a little bit more readable. So you could have more data on different companies. And then finally, they created a... I don't know what you call it. Like a viral loop, whatever it's called, where people could access some of the data, but they had to submit their own data in order to get a discounted price.

34:40And that created this loop where now they have so much information on different companies, how they work. If you Google a company and then revenue, you might find ZoomInfo. that will show up, but it will say like their contact information where their office is and things like that. And so they started just by the two guys, just phone calling. And so these company data businesses can be cool because you can brute force your way to get like a nice little MVP. So anyway, that's my spiel on Milk Road. I think that I don't know the background of what the owners are doing, so I could be totally off.

35:10That's what I would have done instead though. So here's a tool that's pretty cool. That's related. Have you ever heard of particle.com? No, I'm going to go to it now, though. So Particle just without the E. So it's P-A-R-T-I-C-L.com. Unlock the power of driven product development. Yeah, what it should say is, see how much any e-commerce store does in sales. Because that's what it does. That's like the layman's term. Again, Zoom Info is like, hey, you want to sell shit? We'll tell you who to reach out to, and here's their email address, right? They have to sort of mask it and make it sound a little fancier than it is.

35:45But it's very functional, very useful. And similarly, Particle is pretty cool. So what they did is for pretty much all the major e-commerce stores, what they did is they have a way to go to any kind of Shopify store and estimate with fairly high confidence. It's not perfect, but it's directionally correct. What that store does in sales within that, which skew they sell. Like, you know, what's the top selling, top selling products, bottom selling products, that sort of thing. And so you could do really great competitive research and market research to try to figure out where are there gaps in the market?

36:28Oh, okay. This company is doing really well, but there's not a lot of competitors that also sell that product. There may be an opportunity to go in there or, hey, you know, we're doing really well with these three products, but our competitor, they have this other product line that we don't have that's doing really well. And so it's a cool thing that they built using basically like, seems like crawlers and scrapers to go onto an e-commerce store and sort of estimate the volume of sales for product. It's not perfect. It's like, you know, because I looked at it for like our brand and a couple other brands of people I know.

37:00And so, you know, the sale, the exact sales number, like if it says 50 million, they might do actually 70 million or 60 million. Right. It's just directionally. It's directional. It's like, it's not 500 that they do probably. But, and it's not five. It's more like 50. It's more like 50. But the product level stuff seems to be more accurate where, again, relatively like product A is more popular than product B by double, right? Okay, interesting. What can we learn from that? How do we, and they sell this thing for like, I don't know, 20 grand a year, to your point, because if I'm a retailer and I can be smarter about my inventory purchases, I'll make back the 20 grand and, you know, one or two purchases just by having this in Intel if I didn't have it earlier.

37:47So it kind of makes sense how these companies are able to charge so much. Is this company big, Particle? Yeah, I think they're pretty big. I don't know too much. you know you can't search them on the platform unfortunately but uh it seems like they're seems like they're doing pretty well who's the owner of milk road now what are their names again mike kendall and mike kendall and mike bravo launching a subscription product this clip they don't listen to podcasts they don't listen to any podcasts um and so uh like in fact when we first met him i was like yeah second's podcast blah blah and then uh he's like wasn't really that interested in the podcast and i was like do you listen to our pod any pod you listen to podcasts he's like no why Why would I do that?

38:28He was just like, I just feel like I should just work instead of listen to other people talk about work. I was like, oh, well, touche. Absolutely right. That is what a successful person would say. If you guys are listening, that's what I would have done. This is what I learned from launching my product. I mean, Trends was successful, but I realized we could have had two zeros at the end of our revenue probably if we would have done things differently. Yeah, good feedback. I like it. What else you got? Okay, well, that was amazing. Let's just first start with that. Great idea. Next. You know, with a guy with great ideas.

39:07You're getting those backpacking reps. Nice. Yeah, yeah. Can't stop, won't stop. Never quit. No days off. I'm going to let it slide that you said backpacking. That's what I'm going to do because I'm a nice guy. so with ideas like this I think I should be in the tech all-star game what's the tech all-star game you asked it's something I wish existed so I tweeted this out and I think that I laid out my case for why the tech industry needs its version of the NBA all-star game so tech is getting pretty big in fact somebody pointed this somebody who's not in the tech industry pointed this out to me they go yes weird I feel like tech is the new shit everyone in Hollywood's like talking about.

39:52He's like, you know, like the Facebook movie was dope. He's like, and then they came out with Silicon Valley, HBO, and they have like, you know, they have the, the, the, we work movie. They got the Theranos movie. They got the Uber story. They got the, like, it's making its way more into pop culture. And what happens when something gets into movies is those heroes become heroes. So the, the, the, the protagonist in these, in these things becomes like a new archetype that people want to follow. And so he was pointing this out, he's like, I think tech has just crossed over into this thing where the cool tech people are now popular everywhere.

40:23You see this with Elon Musk, Mark Zuckerberg. They're household names now, Jeff Bezos. Whereas, I couldn't have told you who the CEO of IBM was growing up. I had no idea. That's changed now. You still can't name the CEO of IBM. Couldn't tell you what IBM stands for. I used to not be able to name who the CEO of IBM was. I still can't, but I at least want to know. I definitely used to not be able to. so I think somebody should create this. I think somebody should create, um, a weekend event that's produced like a, like the NBA all-star weekend and get the best talent in the tech industry to compete.

41:03So here's how I think you're going to have like a, uh, like a, like the layup contest or like the base, the base hit Derby. No, no, no, no. It's going to be a hackathon real simple. So it's a hackathon. That's the main, that's the main attraction. That's the, that's the game is a hackathon. And what, What we'll do is each, so you get, you only get invited if you're like a legit, awesome tech company. So you go from like the top, like, okay, Facebook, you get to send a team or maybe a couple of teams. And, but so does, I don't know, Figma, you guys have made it. Congratulations. You get to participate in the thing.

41:35And so the CEO of each company gets to recruit one engineer, one designer, and one marketer for their squad. They get to come and they're going to compete in the weekend hackathon. They got to build something awesome and they have to pitch it at the end. And you get to kind of see these people actually like watch them cook a little bit. Like, let me see you actually do work. Like, are you creative? Are you interesting? Can you build something cool? Can you sell? Can you pitch? I want to see that in action. I think it would be a phenomenal recruiting event for companies. I think it would be just a great like kind of brand builder.

42:08I think it'd be fun for these people because I don't know, most tech CEOs jobs are actually like just dealing with problems and not even the fun types. It's not even like product problems. It's like people problems and lawsuit problems and shit like that. So I think it'd be a nice diversion for people who got into this because they like to build shit. And that is how they actually started their company. And I think that the way that Elon and Zucker sort of competing now, I think it's going to open the door to more direct competition, friendly competition. I agree. Amongst tech people. Then I think you do the fun gimmick games, right?

42:40You have the whatever the speed typing contest or you have who can do X while they're drunk, whatever. You come up with some random-ass games for other people to try as well. You broadcast the whole thing. And I think that you could kind of... If you had the right... I was trying to think, who has the incentive to do this? So none of the companies have the incentive to do this. Only somebody just as stupid like me has the incentive to do this, where I'm like, yeah, this is what I'm going to spend my time on for the year. I don't need money, so I can just do this. And I think the whole thing, it would be profitable because you could get sponsors for the whole thing.

43:12And I think either me or somebody like Eric Tornberg, I thought would be great at this because he's got a lot of great connections and he comes from the sports world so he appreciates that part of it and sees that it's missing here. I also think that VC funds, sort of like Andreessen Horowitz or whoever, could use this as an excuse to create a festival or a fair that's different than a traditional boring conference. So, nobody's going to do this, but I think this would be a fun idea. I wish this existed. What's your reaction? Do you remember the Silicon Valley Sports League? No. What is that? It was awesome.

43:44It was like a wreck sports league. And we did soccer one season. Another season, it was flag football. And it was awesome. It was basically different companies would pay 10 grand per season. And you could have 10 players play. And it was like a really fun way to hang out and get to know your team and play sports. And at the time, I was at apartment list. So it was apartment list versus I forget whatever company was nearby. And it was awesome. It was really... It was really fun. And the guys who started it used the profits to bootstrap their company. And it was sick. And they said they made millions of dollars from it.

44:23You've not heard of that? No, but I'm on their website right now. I don't know if you've been there in a while. No. Look at this banner image. This might be the worst banner image I've ever seen. It's two evil looking tech guys pretending to play football against each other. The guys holding the football, not like how you would hold a football when you run. first of all, tiny hands and can't hold a football. And the other guy looks like an absolute hyena that's actually coming to take your data and sell it and not play sports at all. This is... The artist who did this hates the tech industry. They lost their two-bedroom loft in San Francisco because they raised the rent so that some tech bro could live there and now he's on the street doing art like this.

45:05You just have to make it boxing though. You gotta get to the boxing. I mean, the YouTubers are doing it now. But people aren't going to do the boxing thing. Even best case scenario is this Elon Zuckerberg thing. It's also not even going to happen. It's not going to happen. They have too much to lose and it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually dropped out of life and trains boxing for years to look okay. Imagine an interesting tech person is in their 40s or 50s typically or they're like the scraughtiest 25 year old that like like spent their whole life building the thing and not working out like I just don't think it's going to look okay I think it's going to look really bad and sad when you watch it why don't you just do this what's holding you back I mean it seems fun yeah it seems fun but I think it's a you know it's a fun idea that if I knew that I could get the right people involved maybe but you need the ape you need the a players to do this I'm not interested in apartment lists head of growth versus, you know, feat finders, you know, customer success guy.

46:15Like, you know, we're not doing that. It needs to be Zuck and his team, Elon and his team. And then, you know, like it needs to be like top people doing this, like the Airbnb founder. Like that's who people would want to tune in because you don't get to meet these people. You definitely don't get to see them work. You only see them giving rehearsed interviews about how they started something 10 years ago or like why they're not ruining the world right now. Like that's the only thing that's the only context we see these people in. You don't really get to see them in a context that makes them likable, favorable, and admirable.

46:46Are you on a roll right now? Should we just let you rattle these off? I have three alliterations there pretty much. I thought the Feet Finder was a gem too. That was on my list as an idea, but I haven't researched it. Somebody just told me Feet Finder crushes it, and I go, what is Feet Finder? And they go, I think it's only Finder for Feet. And I said, bookmark that. We'll look more at that later. Is that really a thing, Feet Finder? Oh my God, you're right. It is the safest place, the safest, largest, easiest website to view, buy and sell feet content. Great. Oh, my God, dude. This is wild. You're right.

47:21They do kill. Oh, wow. Yeah, that's some homepage. They get four million. Yeah, we'll save this for another time. Oh, my God. That is a homepage. Don't go to feet. If you're with your family. All right. Let me give you another quick one. so related to my OnlyFans and now FeedFinder curiosity okay so Ben sent me a link to something called OnlyPage.com and Paige as in like the girl's name Paige and I thought this was kind of interesting so I go to it and it's basically OnlyFans so there's some model named Paige and she's like hey subscribe to me and you get my content you get the same things as OnlyFans but she's hosting it on her own It's that golfer.

48:05I don't know. What's her full name? I don't know. Is she a famous athlete? I have no idea. I think she started as like a mediocre athlete, a mediocre golfer, but she's a golfer, but she's really good looking. And so now she's in the news and stuff all the time for just being like this hot athlete. Her name is Paige S. I forget her last name, but something like that. I mean, the variety of content here. You scroll down, it's golf instruction, and it says warming up, and she's just bending over on a putting green. it says the mental game and she's talking about that and then there's just bra tutorial I don't know how many guys are subscribing to watch a bra tutorial for that you know that the bra techniques but you know this is she knows what she's doing let me put it this way I sent you her Wikipedia it's Paige Sparonek so I guess she was a former professional golf player she was a division one golfer and then she just got famous for being pretty good at golf and then people were like you're very attractive and she was like, I guess I should lean into that one.

49:05She's talking to her mentor. She's like, I'm pretty good at golf, but I'm amazing at boobs. Where do you think I should go with this? And they're like, you know what? You should focus on your strengths. And so anyways, what I thought was interesting about this is this is basically a direct consumer version of OnlyFans. It's what Shopify did. So like you before Shopify, it's like you could list your products on somebody else's marketplace, Amazon, Walmart, whatever. So that's like one alternative. You could be an Amazon seller. You put your product on Amazon. Amazon is the storefront. People go to Amazon.

49:37They find your product. That's how OnlyFans works. People go to your OnlyFans. It's hosted on OnlyFans. OnlyFans is the tech platform where you make your purchases through. This is interesting. Somebody must have created, there must be some company behind this or she built this herself, which is a Shopify version of OnlyFans. She has her own branded domain, her own store, and she's handling her own customer relationship with customers. So when they, like, for example, when you sign up to somebody's OnlyFans, you don't get their email address. If they churned, you could never market back to them that way.

50:11But with this, theoretically, she could. And so I thought this was kind of interesting. I wonder, like Shopify turned out to be a very big deal in the, like, kind of, like, commerce landscape. Clearly, OnlyFans, the niche is doing, you know, billions of dollars a year as a product like i don't know i don't know what you would call a category um can somebody create the shopify for that that's kind of interesting to me um so i don't know i don't know the company i've seen this the company behind uh her page it's called you screen so you screen.tv the letter u and then screen.tv and it's the all-in-one membership platform for creators.

50:50Delight your diehard fans with exclusive video content and a vibrant community across your own mobile app and website. And on their homepage, they list some YouTuber with 2 million subscribers. They list a yoga company. Kids art. Is that what it is? There's kids art. There's yoga. There's some German guy. There's a pregnancy blog. And now Paige is using it. Yeah. she's like their big she's definitely their biggest selling yeah so she's so it's a company that's doing it and it looks like she just found like a course creator company and was like or a membership platform yeah yeah yeah she's like yeah we're gonna do that we're gonna go ahead and just only pay three hundred dollars a month uh this is interesting their thing says 150 million earned by creators each year.

51:41That's pretty interesting. That's not like a small number. They say they have 9 million end users. So like members on the other side of the content. Yeah. And so I never heard of this. Have you ever heard of this? No, I've never heard of it. And it looks like they're killing it because they just made maybe some policy changes that would not allow like Kajabi or something to like appeal to that type of creator. But it's smart. So if you click their leadership team, they have a big team. It must be a big company. They have got a huge team. It looks like they have 50 to 150 employees. So it must be working.

52:15And if you look them up, you can't find any funding information about them. The company might be killing it. And we just want to make a Chrome extension. That's just called the honesty filter. And it just changes the website homepage to like say what it actually does. Like, you know, it should just say monetize your body. Yeah. With less fees than OnlyFans. Yeah. and like you know the the zoom info get people's email address and spam them like these are like what these companies actually do but if you go like if i go to zoom info what does it say so the guy who started it his name's pj it looks like he on his linkedin he says they're north of 20 million in an arr they're bootstrapped and it's based out of washington dc this is a legit company and before that he had a web hosting site uh anyway this guy this thing is bootstrapped Is that what you said?

53:07Yeah, that's what his LinkedIn says. So they're probably doing, they probably take like, I want to say five to 10 % of this. So maybe something like 10 to 15 million a year in revenue for them. Yeah, and he says that, he's killing it. It says in his LinkedIn, it's over 20 million in ARR. It says, fast growing and profitable bootstrap SaaS business, revolutionizing the way that video-based entrepreneurs make men get off. That's what it says. So, yeah, PJ. Oh, you got to turn the Chrome extension off. Hold on. It got you there. So kudos to PJ. My Chrome extension is called True Dat. And you can find it in the Chrome store.

53:52That's a side hustle. Good job, PJ at Unscreen. I don't see Paige on their home screen. I don't know why I wouldn't see that. She has 4 million followers on Instagram. You got a guy on here in the front page with 1.8 on YouTube. we got to put Paige on there but that's what she's using so her name's Paige Sarah Nick or something like well maybe with your new uh body I don't know maybe you screen I screen we all scream for Sam's screen you know what I'm saying yeah and uh Paige what's up uh that's a joke my wife who's listening that's a joke uh but I do see that Paige is recently divorced according to her wikipedia uh no i'm just joking she's like a nine i'm a four that won't ever work out unless we can figure out a way um yeah on screen or you screen whatever it is good job kudos to you guys they're taking that business of people who don't want to uh deal with these people i don't know why more people don't do this i guess you have to have a really big uh i mean you need a big audience pages four million uh instagram followers but does only fans even drive audience?

54:59Do they drive a significant amount? No. They intentionally don't drive discovery. It's kind of like Shopify anyways. You promote yourself. They're your storefront. But the thing is, it'd be like if every Shopify store was called shopify.com slash store name. And if you couldn't collect the emails or phone numbers of your customers so you couldn't sell more products to them or whatever, it's all done through their platform. platform yeah and you screen advertises that they have like a community platform i don't think i want to be part of that community but just the paywall part might be worth it so if you're a creator i'd be like yeah i'll accept their money but i don't want to like you know i don't want to like talk to them on a regular basis that'd be weird um yeah that's a good find what are we going to hear i think that's it i think we wrap it up all right well that's the episode by the way uh really quick.

55:56Bro, that's the pod. That's the episode. I know. I wanted to tell you something really quick. I just got a text while we were recording from Jason Janowitz at Blockworks. He goes, Today I got asked to leave the bank because I was laughing so hard at Sean's Taco Bell story. They were like, Sir, could you please leave your call outside? Because I had headphones in and was laughing so loud. I said, Yeah, yeah, no, you need to listen to this podcast. And they were like, Sir, what are you talking about? the Taco Bell story. He should have just taken off his AirPods and played it out loud for the entire bank to hear.

56:31It's like, no, you got to hear the story that Sean tells about making eye contact with a guy who's farting at a Taco Bell. And can I please deposit$500? No, apparently that was a hit. A lot of people like that Taco Bell story. Congratulations. You should do more uncomfortable things. I went and replied to a bunch of the comments on YouTube. if it comes from the channel name, that's me. So I went and replied to a bunch of them because I had said we read and reply to every comment. Yeah, I know. People got mad at you. We read all the comments. Now there's a lot. There's 700 comments per episode which is a lot to reply to.

57:12I did it for one and I was like, okay, I can't go do that for the next one. So I think it's going to be kind of like I read all of them and reply to I don't know, 100 each time because it's now getting I read all of them. I read all of them. And a lot of them, they got mad at us for being they called us all a bunch of cucks for liking Zuck. They said you're Zuck's cucks. Yeah. Cuck army. What's up? We have tattoos on the inside of our wrist. Dude, isn't it crazy that whenever Zuck's working out that Zuck is now on the liberal side of this stuff. Somehow we're like you know, left of center because we like Zuckerberg.

57:48That's so funny that he's fallen like on that side of this argument. Yeah, yeah. I don't get it. They got mad at us. But anyway, that's the pod. We'll read all the comments. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

58:22All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

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59:15For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details. No.