The $600M Protein Bar Founder is Back Again | Peter Rahal Interview

25:47They're like, if you just study all markets, the market leader, so whoever becomes number one of a new category will take something like 75 % of all the profits, 50 % of all the revenues and whatever. It's just like the spoils really do go to the winner if you're trying to win the biggest. And I think if you look at the history, and this is why I think history is something I just think is so important in studying consumer. like that would be true with that would that that would be true with kombucha collagen market these sort of big breakthrough new markets that emerge like the first one to do it well takes all the problems are you when you when you say you're studying history what does that mean like you're reading biographies you're you're looking at old financial statements what are you doing uh it's it might you know be like one would be looking through your phone at the old category so like what did what did photos of the category look like in 2012 but for me it's my own just experience going through it and remembering you know the different trends the different new products that you know and just keeping that recollection of that and i think it just isn't talked about when i see people starting consumer brands it's kind of like oh here's today here's the future it's just such an important piece of like in the equation of whether this is going to work or not.

27:03But yeah, there's no one writing books on this stuff and no one cares. So it's really, you have to just - You have to piece together your own history. Yeah, piece together and yeah. All right, let's go to idea number two. I don't even know what this means. Night occasion in general. I don't know. Is that an idea? What is that? Okay. So again, I feel I view myself as like an anthropologist. So if you look at the morning occasion. It is very fixed, right? It's all around coffee, waking up, sunlight. Sunlight observation is a new one, thanks to I think a cube of red is a big change culture in that way.

27:37So circadian rhythm, taking supplements maybe, or morning pills, whatever rituals there are. The morning occasion is kind of like clear in terms of like what products or services are there. And so sleep hygiene and the sleep occasion is something that it's become very clear that's super important. And if you look at that, to me, it's a wide open, like there isn't a coffee of the sleep occasion. At night, you have what, like magnesium maybe or something like that, right? It's like one maybe cat product. Yeah. No one's owning it right now. You brush your teeth, right? So there's like Colgate's got it.

28:10But like there is a huge opportunity to sort of be the brand for that occasion. There's some obstacles obviously, but to me, that's like if I'm an entrepreneur, I'm really studying that. That's a strange insight to have. What made you get to that conclusion? You just got to think about it. Everything's occasion-based, right? The best example is champagne dominates a celebration occasion. Outside of that, it's a terrible problem, right? Or for RX Bar, it's like, I'm driving somewhere. I'm going to a gas station, and I want to get something healthy. Yeah, RX Bar was obviously on the go. It was a big occasion.

28:46But to be honest, it was because of the egg whites. There were some signals. It was breakfast. It was sort of like a great fast breakfast. When I think about like everyone's talking about sleep, you have eight sleep, you have all these brands kind of getting there. But on the consumers, like the food or beverage or supplement side, there's all these like sleep packs things. But like the real opportunity is like, how do you be the coffee of fucking sleep? And that's where I would spend time. You know, coffee is the best drug. It's the biggest drug. So is there something like that? there's some brands working on it but that that i think there's there's which promising ones uh there's one called um uh moon brew there's one called uh beam i use both of them one is melatonin one doesn't that's the big controversial one melatonin is actually sort of you could have melatonin is actually something that could be um contrarian um people say it's bad for you it's hyperformates, exogenous hormone, but then there's also literature that's high in antioxidants too.

29:49Those are good, but me and my fiance, we find ourselves having this beverage at a small dose before bed and it's like a nice ritual. Yeah, I think that's brilliant actually. Basically looking at moments and looking for openings, there's a Chinese company, I think maybe it was ByteDance, the company that owns TikTok, maybe it was the one that owns WeChat, not sure, but they, at their annual meeting, I remember going and watching their annual meeting, which was weird because it's all in Mandarin. I don't speak Mandarin, but I'm like sitting there trying to translate these slides because I was like, I want to learn from where other people are not learning from to try to see if there's any alpha there.

30:25And one of the interesting things was they, their opening slide was all of the moments of the day, like so a 24 hour cycle broken into 15 minute intervals. And what they did was they were like, we want to have a product or an app for every moment of your day. This is a totally dominating philosophy. That's insane. American companies, you couldn't come out and say it, but obviously Zuck probably feels the same way. But they were like, you're in line for coffee. What's the inline coffee app? We need an app that is designed to be awesome for that moment. Okay, now you have an hour in bed scrolling at night.

30:58What do we have for that? That's like the TikTok app where you're just going to infinitely swipe and be amused. And so seeing them think that way, I was like, oh, wow. And then that creates white spaces. So you say, oh, you might think photos is a crowded category. It seemed like photos was dominated by Facebook and Instagram. And the Snapchat came out and was like, oh, we'll use photos for messaging instead of photos for memories. And the way they just looked at it with a different lens, suddenly photos was totally a wide open, multi-billion dollar opportunity that you had to look at it in some other angle in order to see it.

31:30Yeah, and it was just emphasized the consumer is all that matters. So putting yourself and empathizing and going through that is where it all starts, in my view. Yeah, I like that. Do you also look for product inspiration from other places? I know some people that do CPG that they travel a bunch or they'll be like, oh yeah, in Thailand they drink this. What is this? If we just take this and now we wrap it in a new label that's American friendly, we might be able to have a product here. So basically, you want to consume as much information, collect as many dots so you can connect the dots at some point.

32:02And the best example of that is I had an internship in Belgium and we supplied Innocent Beverage, which is a smoothie company. And their ingredient statement would be like one apple, one banana, and half a lemon or a pinch of lemon. and obviously I took that dot and connected it to RX bar which on the back of our label was two dates, three eggs six almonds, four cashews, etc. But that insight was from just purely observing different markets and different brands. You're just like journaling or to keep track of these or it's all just in your head? It's in the way. Let's finish up these ideas that I want to ask you about the bar businesses.

32:47Idea number three, continuous testosterone monitor. This is pretty fascinating. Oh, yeah, yeah. I think the American male cares so much about testosterone. And I think, I don't know if this is feasible. I mean, we do blood tests. And I actually looked into this for like 10 minutes. but if you were to have some way to measure testosterone or some broader hormones in a continuous way so like when you wake up I think there's a lot of demand for that and I think the American male would love that Sam you're the American male what are your T levels right now? Dude I want to know my T 24-7 Are you 400?

33:35Where are you at? Is it higher than your math SAT score was? that's the test I don't even what's the SAT out of I don't even know what do you not get you don't get yours checked Sean I've never got I don't think maybe I got it checked once I don't think I've ever really I definitely am not the typical American male wait Peter do you do you do you get yours checked yeah I do it quarterly do you have by the way I'm what's an investor I'm an investor in that thing called levels which is a continuous glucose monitor and like yeah Yeah. Everyone has to figure this out. And if you do figure it out, it's pretty awesome.

34:12But do you have some like, because you're friends with like, I think Peter T is one of your investors because you're a young rich guy in the health space. Do you have some crazy Brian Johnson setup where you have someone measuring your nighttime erections and all this crazy stuff? No. So I've gone from like getting close to being obsessive about measuring everything to just now I'm like totally over. It's like so easy to ever do it. My routine is, I'm currently off supplements right now. I just want to get a baseline of my blood markers. I test it quarterly. And then normally I take supplements in the AM and PM.

34:47I think culture is going that way. This is my prediction for 2025, which is that I think everybody got really inspired and sort of overanalyzed everything through Huberman and Brian Johnson. I love those guys. But I think the average person, it's way too much work for way too little payoff. and we all kind of know the sort of core four or five things you should do and most people don't even do those. And so without doing the basic fundamentals, like none of the rest really matters, the sort of fine-tune, optimizing. And so I think there's going to be a giant retreat back to simplicity and basics for like health craze.

35:23So for the listener, Brian Johnson is like a tech billionaire who likes the headline is he spends$2 million a year on his health to live forever, whatever. He's got this thing called the Rejuvenation Olympics where you can get your blood work done and ranks you amongst tens of other thousands of people to let you know how good your blood work is and how long you're going to live, whatever. There was this woman in the Wall Street Journal. She was a substitute teacher. And she says her income. She's like, I make$50 ,000 a year. And I just go for walks and I eat healthy. And she was number one on the list.

35:54And Brian Johnson was number six. And it was pretty funny that all these guys are dedicating their lives and all their resources. It's just bingo night that you need with the community. Yeah, and I think it actually causes emotional regulation and not being stressed or anxious is probably more important than obsessing about some other stuff. Exactly. All right, let's do the most exciting idea you have on this list. New religion. Talk to me. I'm ready. Preach. Religion, I think it's a bad word. It's like something to belong to that helps you guide morality and ethics that can be a ritual or tradition that we all can bond over and feel aligned on.

36:41My hypothesis is that there's no money to make in religion. So no one joins, no talent, no good leader joins the church. And therefore, it hasn't been innovating at all. and therefore so the economics aren't there for a priest and so therefore there's no innovation and there's a desperate need for innovation and then so and then second like no one wants to be jesus and someone has to be jesus that's why i think why we are where we are at right now so if someone wants to be jesus i think there's a real opportunity

37:19have you guys ever gone to a shabbat no something like that dude it's the shit it's the best shabbat is the shit i love it it's like basically a friday meal where you don't use cell phones and you tell everyone how much you love each other yeah and like saturday i'm not working like forced and i just think that's pretty obvious we want that why are you saying there's no money i've These mega churches have$100 million run rates. The priests are driving private, flying private jets. Like, have you seen Joel Osteen? That smile, that's a billion dollar smile right there. So I think maybe it's like actually the best business of all businesses.

37:56It's just... I'm pretty sure that the Catholic church is the largest landowner in the whole world. Not to reference Peter Thiel again, but he talks about for monopolies. He's like all the companies that talk about how much of a monopoly they have, how dominant they are. They're usually the most vulnerable. and the ones that are super dominant always try to downplay how dominant they are because they don't want anyone to take aim at them for antitrust. It's the same thing, I think, for money. It's like the folks that are bragging about how much money they make are the dropshippers. And then the people who are silent, pretend it's not about the money, have all the money.

38:28And that's the churches. It's probably totally right. So I misread this, but maybe I should be a priest. Well, I've thought about this a bunch of ways. I think you can either unbundle it. So one strategy for business is unbundle things. So take things that come in a bundle. So you get God and a higher power. You're going to get community and a rich, a Sunday ritual. And then you're going to get an operating philosophy for life. And so that's the, that's the current religion bundle. And then, then you see things like, you know, look at the NFL every Sunday, look at soul cycle, look at these, these things where it's like, oh, they're giving, they have, they have two other components, but not the other three.

39:04Right. But then there's Tony Robbins. He'll maybe give you the operating philosophy without God. And, and for me, for example, that resonated, I was like, cool. I want this without the, but I, you know, I'd like to be in charge of it and not sort of say it's somebody else that's deciding my fate. And so I think some people have unbundled this, but it would be very interesting to see somebody actually try to provide a new bundle. And I think you could really just like, it's a first principles approach, but like across the different domains of life, like who's got it right? Like the Buddhists have got stuff right.

39:31The Jews have got stuff right. I'm sure Islam's got stuff right. Christianity too. And just sort of build, like sort of look at it from that perspective. I bet you'd come up with something great. you actually have a it appears to be a fairly academic point of view when it comes to operating a business and I think that that's actually pretty cool because I think it's considered like cool to not care or like I'm just going to follow my gut which I tend to fall in that category but to hear your kind of academic point of view I actually think it's pretty neat. Thank you. I wouldn't call it that but I guess from where you're I'm a terrible student but I study a lot.

40:11What does that mean? I was literally a terrible student, but all I do in my free time is study. Yeah, it's actually nice for me because I do the same and then sometimes I meet people who are 10 times more successful than me and they're like, yeah, I don't even think about all that stuff. I'm like, oh wait, am I wasting my time? But you're like, oh yeah, we looked at this. It seemed like really good distribution or I really thought that for the design agency, the inputs matter as much as the inputs will dictate the outputs. And so I was super clear on this. whereas like I think a lot of successful entrepreneurs just sort of hand wave and I get the sense that it's not really as hand wavy as they think and it either they're downplaying it or or they're kind of like Michael Jordan you're like how do you shoot a jump shot he's like I don't know I just just do it I don't really think too much but I like that you're able to articulate some of these things because at least for someone like me that that resonates because that's how I think so you know it's I would I would perhaps say like they're not as introspective they're probably analyzing why they came up with what they came up.

41:08And they're probably not. They're just like, I think a lot of entrepreneurs are all about charging forward and moving forward. I'm always sort of like looking back and studying the past of like, why did this work? Was it a framework? Can I come up with a framework? Was it a pattern? Well, let's do a little introspection on why do David? Because you've, on one hand, one way of looking at this is you've already beat this level of the video game. You created a protein bar, you won$600 million. You get the nice house in Miami and it's all done, right? And of course you could go back and do it again, but maybe you should do a new thing.

41:41That would be one argument. Me and Sam have talked about this before. There's two type one, type two entrepreneurs. Type ones are always looking for the variety, the next new thing. Even though they're most equipped to actually go do the thing that they know really well, they don't want to do it. And then there's other people we call speed runners as type two, which is now that they feel like they have a new point of view, a new mastery of the game. They're really excited to go do it. This is just in their blood. It's in their DNA. They just want to go back to the same space. I don't know if it's as simple as that, but why did you decide to do it again?

42:09Yeah. So it was in process. So I had an ugly key. So that was a constraint, but then I wanted to actually prove to myself that I wasn't just a CPG entrepreneur, that I could go do this in other industries. I went to go explore different industries and try to I started and stopped a lot of times. What sorts of stuff? Give us a sense. Synthetic biology, I think, is fascinating. That's a perfect example. I was like, this sounds like science fiction. Biotech is incredible. If we can actually control biology, this would be an amazing thing. I started studying it. This is where I think Elon's not a good influence.

42:50I was like, oh, I can learn anything. And then very quickly, I was like, I can't fucking learn this stuff. Like biology, these people spend their whole careers learning this. And I was like, I'm not that smart. I can't learn new things. And I'm never going to start a business where I have to pick up the phone to fix a problem. Like if I can't, don't have the competency to fix the problem or understand it, that's like a position I'll never want to be in. That was a bit of self-awareness, call it a humbling moment. I spent some time, then I came back. Then when my non-compete came up, I was like, oh my God, I see it.

43:30I couldn't help but see a vision of something to do. I was like, you know what? I'm okay with just being called a type two. and I'm okay. Once I die, it just says nose protein bar. Watch what I'm going for. Am I gravestone? That's okay. It goes back to self-awareness. You got to do what you're good at. One thing I've learned is as I'm older, I'm 38 now, I do find it harder to learn new things. I'm a later adopter. Why do it again is I see a huge opportunity to grow the market, to delight customers, and it's fun. Are you calling the shots? Are you the CEO and are you like a very hands-on CEO or are you doing it?

44:17Are you chairman? No, I'm the CEO and I'm in the office every day. I'm in manufacturing right now. I only have one way.

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45:36when you uh you have a four-month-old kid it sounds like you're gonna you're gonna get married soon um you know a lot of people in your position who imagine you have roughly in the ballpark of nine figures liquid that's enough money for many generations you have a new kid where you could be at home with them why do you even give a shit about starting this new thing i think the idle mind's a devil's playground but you've had an idle mind no for the past few years yeah but i still made myself busy, but it was idle relative to now. Yes. I just think it's dangerous. I need to produce. I need to make stuff.

46:12I need stress. I need to be challenged. I need risk. I'm a way better man with responsibility. And then second, I want to make sure my son sees daddy working, working hard. I need to be a role model for him. I need to be in an office. I need to be sacrificing and then like at a fundamental level like as a human i'm just i'm not happy if i don't i'm not like risk on i don't have responsibility so that does that mean you're you're kind of bummed out or like for the past few years yeah i just was unfulfilled like i i was just like and like being an investor sucks i like yeah it's pretty boring isn't it like the only good thing about it is you're you can like you have um more freedom of time and responsibility like that's the great thing about it.

46:58And I just don't actually like that. Have you ever seen this Reddit post by this guy, Jake, who started Movement Watches? No. They were one of the early DTC brands. They made a watch brand that got really big off of Instagram. And he wrote this thing on Reddit, which I think you would never expect this guy to be here, right? They sold it for, I think,$100 million. You would never expect him to just be lurking random, like beginner threads about entrepreneurship. And he wrote a thread that says, I sold my company for millions and I'm lost more than ever, 31 years old. he says it pretty openly. I sold my company movement for a lot of money.

47:30I thought all my problems would be solved. It made my life really cushy and comfortable. I optimized for being as stressful as possible. I play video games when I want. I wake up when I want. I have really no reason to go out of bed if I don't want to. I always thought this was the dream and I'd be happy forever until I wasn't. And I realized I'm in this incredibly unique situation. I want to share some things. And then I'll just fast forward. There's a bunch of stuff he talks about. I've been separated from the company for two years. I'm 31, single. I never have to work again. I'm also lonelier than ever and deeply depressed.

47:56I really believe that we need purpose in our lives to be happy. For some, that's raising a family. Others, it's their career, blah, blah, blah. And then he goes to the bottom and he just says, we can plan and analyze forever, but here's the lessons. But there are lessons that are unknown until you start moving forward. You cannot live without struggle and pain. We either choose our struggle and pain or it will find us through depression and loneliness. I thought that was really powerful what he wrote. And you, at my point, my feedback statement would be like, you have to work. You said you don't have to work.

48:23Like, you have to. just not for money it wasn't for money that you had to work it was for yourself yeah yeah just like you need to produce i want to bring up this article that uh you that got written about you um it was on medium you know i'm talking about yeah it was like a super sensationalized terribly accurate and she was just projecting i thought that was going to be the case i told sean was gonna bring it up and he goes he's this is what he's probably gonna say it uh sean nailed the prediction but for anyone who's talking about he's thinking about uh or the article that i'm describing it's basically the head it's beautiful photos but it's kind of like they kind of paint this article as the lost young rich guy who doesn't know what the hell he's doing in life and is unhappy and like the photos are like you like looking off to the distance but there was one pretty amazing pro tip for founders anytime somebody wants their article at you and they want you to take photos looking longingly out the window they're about to fuck you that's what they're trying to do and just don't take the photo and don't do the article the paragraph goes a...

49:21So Peter bought a fully furnished house for$19 million in May. He spent his time between here and Chicago. He chose Miami because there's no income taxes. He has a Ferrari and a Vespa parked in the driveway. A housekeeper who comes daily keeps the seven bedrooms spotless. The most are usually empty. Like, just little jabs right there. It's true. And then she basically says, this looks like a place that ticked a box requesting the newly rich bachelor package. And this setup fell straight from the sky just like constant jabs like do it and first of all isn't it crazy that you probably spent the whole day with this woman and you probably became friendly with her and that she just kind of like yeah and like she couldn't like I'm very introverted and I love being alone and I never once said I was unhappy it's more that like she was projecting what she would be like she's like couldn't imagine living here alone and I'm like this is fucking great like it was just like it's like it just shows that you can't trust media like the story was supposed to be about my process for finding my next business.

50:24But it was still a good article. There were some cool insights. A little bit about your background story. And the photos are dope. One of the things Sam and I like to talk about, when we both sold our companies, we were like, there's this whole process of the journey of the thing. And then you're going to sell. That's kind of a stressful time. And it's just kind of like a relief when you sell, at least that was how it was for me and him. It's like more than what you think should be just exuberance, was actually just relief that the process actually finished and it was successful. And your employees are all at a good spot and everything worked out.

50:56But then there's that post-exit, right? Figuring out what you want to do, go to the ATM, you print out the balance the first time, you're like, holy shit, this is cool. Do you have any of those moments that you remember that were just memorable for you, just unique human life experiences that you had going through it? That's the first question. The second would be, if your cousin or your brother was going through this or was about to do it, what would you tell them? what would you advise them now that you've been through it yeah i would say by going through the process it took me a while to like actually comprehend the money had you taken money out of the business before that no no so i went from basically like you know 75k a year to it's like really crazy money so um that process took me a while and in general like that's just financial literacy.

51:47I don't have good instincts on it for some reason. So it took me about a year to realize what it was. And then going through it, maybe it's like I have low self-esteem for being dyslexic, I think. So I didn't think I was great. I just don't think I'm that special. And then I didn't realize you just get treated differently. you also were living in uh maybe not the most friendly or um not the most miami is not the best place to be i think well you could say it's the best place to be for the newly rich or you could also say it's probably it could be a pretty bad place to live if you're newly rich and a young man who's single like it could be it could you could go you become a d-gen pretty easily yeah yeah if you're able to have discipline it's a really dangerous place but it's actually a great place because there's a lot of high network people there that you actually can learn from the issue with Miami is that there is no residue of the actual building it's just the outcome so you don't see the office you don't see you don't hear the stories you just see the outcome and so it's a bunch of like it's yeah it's a byproduct of all that you don't see the process any any remnants of the process and so that's what's dangerous about Miami on wealth management and I would just define the different sort of options like you can go with Goldman they're going to fee you.

53:10They're going to make you feel good. Just go through how to manage this money because that's what you need to get. You immediately need to figure out what to do and how to do it. And there's different categories and approaches based on your risk appetite or what you want to do. So that's what I wanted to help with. And I would help someone is like, here's how you should think about it and help them not waste their time. All right. I want to ask you two questions. First one is real simple. How big can this be, David, as I'm 75 % away through this bar right now? I would say how big, so the market, I think it's like a$8 billion TAM, the protein subcategory.

53:45For me, the big exciting opportunity is to convert non-protein bar people and bring them into the category. So just interviewing people, they'll often say, I'm not a protein bar consumer. So if we can achieve the mission of converting as many non-protein bar people into protein bar people, that would be huge. I see a clear path to a billion in sales, top line. Is that your threshold for success? That's a good question. Enterprise value, yeah. I would say, yeah. I would want a billion in top line. What's that worth? Depending on growth and EBITDA, you put a three or five on it. I love how you don't shy away.

54:30We have a lot of people that come on this podcast that they want to win. and they want to win big and they want money and they want things. We all want things. Whenever Sam will ask a question like that, would anything less than that be not a success for you or something like that? They'll always go back to what they think they're supposed to say. No, no, no. This doesn't define me. As long as I wake up every day and my wife kisses me on the cheek, I'm good. I love that you don't give a fuck. I see that in a bunch of your quotes. We have this quote section. I just want you to react to some of these.

55:07My favorite, by the way, don't trust a guy who celebrates his birthday. Yeah, I know. He's coming through, but I'm not interested, but it's kind of true. You talked about how most people don't really experience any adversity and you said, quote, most people are soft as baby shit. Expand on that. Yeah, I just think it's character shit. I think it's like anyone with a really high character usually some trauma in it. The trauma is relative. And if you haven't gone through trauma, it's fine. But just if you're just self-aware of it, like that's the first step. You do things now, even though your life could be very comfortable.

55:44We got a bunch of money. You could, you could make your life as comfortable as you want it. Do you do things now that kind of voluntarily make your life less comfortable than you otherwise could? Um, without sounding like a rich asshole, like, no, I mean, I'm like, I like the rich asshole. asshole version of you. Feel free to sound like that. He's like, I have one butler, not three now. It's tough out there. It's like, oh, I don't have a nightmare. That's such a... It sounds so terrible. No, I mean, so I think physical exertion and doing physically things hard is the easiest way to do adversity, and that's why you see a lot of people doing that, and so that's easy.

56:28But my company's a priority, and the first thing to go is my health. It's my company, my family. My family is probably more important now. I'm not as more... My family is more important than my company and then me. And so, my health is the first thing to fucking go. Is your new company in person or remote? What do you think? Yeah, I made the biggest mistake. Dude. He's like, have you been listening? I was hoping there was like a 3 % chance. My company, we started it kind of like right after COVID. I've made such a mistake, dude. We did remote and it's like an irreversible thing. Yeah, if you want a high performing company, if you want to win, you obviously have to do it.

57:14And it's like my work's fun. So being the office... Yeah, well that's why I'm doing it. I don't care about the winning. It just is fun. It's fun to be around your... to become your friends. Oh, and that's the thing is my social bucket is fulfilled through my work colleagues. So I don't really socialize outside of my work. Yeah, I mean, I was in the same boat. You just, you give someone a job, you're hired, want to be friends? Yeah, my paid friends are the best friends I've found. My W2 friends are awesome. Yeah.

57:48Well, dude, Peter, I know we're a little over time, so we'll let you go, but you're awesome. I really appreciate you coming on. I think your story's dope. I think you're very truthful and self-aware. And that's a pretty deadly combo. It's something I think two virtues to strive for. And I think you have a hardcore approach to this at a time where it is unpopular to be hardcore. You almost have to apologize for caring and trying and working and prioritizing stuff. I think there's a bunch of people who will listen to this that want that also and will feel more empowered to do it. In the same way that you were saying, Elon lets you think, wait, shit, can I do anything?

58:25It gives you permission. to be the way you want to be. And I think you've done that today on this pod. So I appreciate you coming on. Thank you, guys.

58:48Hey, let's take a quick break because there's a quote that I love I want to read you. It's that we shape our tools and thereafter, they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s, you're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

59:18If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, column N-A, and Evolve Bank and Trust members, FDIC.