The guy who gets paid $80K/yr to do nothing

2 Oct 2024 · 45 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Podcast Summary: My First Million - Episode 634: The Guy Who Gets Paid $80K/yr to Do Nothing

Hosts

  • Sam Parr: [Twitter](https://x.com/theSamParr)
  • Shaan Puri: [Twitter](https://x.com/ShaanVP)

Episode Overview In this episode, Sam and Shaan discuss intriguing business concepts, including Shoji Morimoto, a Japanese man who earns $80K annually by providing companionship without engaging in conversation. They also explore innovative marketing strategies, such as Autopilot's viral promotion, and share insights into a blue-collar side hustle that can generate significant income in a short time.

---

Key Topics Discussed

  1. The Do Nothing Man: Shoji Morimoto
  2. Concept: Shoji Morimoto offers companionship with minimal interaction for a fee, leading him to earn substantial income.
  3. Background: Initially insulted at work, he capitalized on the idea that companionship could be valuable without conversation.
  4. Loneliness Epidemic: Highlights Japan's growing loneliness issue, with terms like *hikikomori* (social withdrawal) and *kodokushi* (dying alone) illustrating severe isolation.
  5. Market Need: Discusses high percentages of single-person households in Japan and government responses to tackle the loneliness crisis.
  1. Relationships and Male Situationships
  2. The New Male Situationship: Sam shares his experiences moving to Austin for stronger friendships, emphasizing the importance of intentional connections among men.
  3. Defining Relationships: Shaan discusses the concept of having meaningful conversations about commitment to friendships, likening it to dating conventions.
  1. Autopilot’s Marketing Stunt
  2. Viral Campaign: Autopilot's clever marketing involved a fake Nancy Pelosi at a UFC event, leading to a spike in user interest and brand visibility.
  3. Strategy: The campaign utilized humor and celebrity impersonation to engage audiences and generate buzz around their investing app.
  1. Blue Collar Side Hustle: Porch Pumpkins
  2. Business Concept: A woman in Dallas earns significant revenue by decorating porches with pumpkins for Halloween and Thanksgiving.
  3. Earnings Potential: She reportedly generated around $1M in revenue through this seasonal service, highlighting the viability of easy-to-start side hustles.

---

Links & Resources

  • Rent a Friend: [Rent a Friend Website](https://rentafriend.com/)
  • Papa: [Papa Website](https://www.papa.com/)
  • Sugar Daddy: [Sugar Daddy Website](https://www.sugardaddy.com/)
  • Autopilot: [Autopilot Website](https://www.joinautopilot.com/)
  • Porch Pumpkins: [Porch Pumpkins Website](https://porchpumpkins.com/)

---

Key Takeaways

  • Loneliness Solutions: The rise of companionship services highlights the societal problem of loneliness, suggesting a market opportunity for similar ventures.
  • Intentional Friendships: Building meaningful relationships among men may require more explicit commitment and conversation, akin to romantic relationships.
  • Creative Marketing: Innovative and humorous marketing strategies can effectively capture audience interest and drive engagement.
  • Feasible Side Hustles: Low-barrier side hustles, such as seasonal decoration services, can yield significant profits with minimal initial investment.

---

Conclusion This episode provides a fascinating exploration of unconventional business ideas and societal issues surrounding loneliness, while also encouraging proactive approaches to relationships and innovative marketing strategies. Sam and Shaan continue to inspire listeners to think creatively about entrepreneurship in today's evolving market landscape.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00All right, Sam, I got to tell you about this. There is a guy in Japan who I read about who is making$80 ,000 a year for doing nothing.

0:16They call him the do nothing man. Have you ever heard of this guy? No. Where'd you read about this? Well, I originally saw it. I don't even know where I saw it somewhere. And I was fascinated because what happened is this guy was at work. And his boss called him a do-nothing man. And he was insulting him as like, dude, you just do nothing. You don't really add anything. You don't provide any value. And he says that he thought to himself and he goes, hmm, is there value in society for a man who does nothing? And he went online and he posted a tweet saying, I'm starting a new service. It's called rental people who do nothing.

0:58and is basically was like, I will be a companion, a friend who will do nothing. So what this guy does is you rent him out and he'll go hang out with you and he says nothing. It's pretty much a silent companion, completely non-physical, non-sexual, basically an introvert for hire. And so what people do is they will, either they have a task they need to go do, like an errand they need to run, or they just feel really lonely and they just want somebody to have some tea with them. And he'll come and he'll sit and he won't really say anything. And if you ask him a question, he'll give you a simple answer.

1:31But it's really just the presence of another human body. And this guy made$80 ,000 in a year renting himself out. And then he wrote a book, a memoir called The Man Who Did Nothing or The Rental People Who Do Nothing. And he's continued to do this now for years. So he did it before COVID. Then COVID hit, so he couldn't do it. And then he started it back up again. And now he doesn't even charge for the Hangout. He used to charge$68 for a session. And now he just says, just cover the food and travel, and then I'll hang out with you for free. And so he travels around and he gets paid for his food and his event tickets and all the things that people want to do with them.

2:11And this is what this guy does. Isn't this fascinating?

2:19I'm reading the comments on his Goodreads account for his book. What were the reasons why people wanted to hang out with him? Well, so this was pretty fascinating. So I was wondering this too. I was like, why is there a need for this? And I guess in Japan, there's a loneliness epidemic. It's kind of crazy. They have words for this that we don't even have words for. So have you ever heard this term like hikikomori? You know, I haven't. I have not heard that term. Has it come up in Connecticut? No, I have not heard that word before. That's a new word for me. So it's a word that they have for severe social withdrawal.

2:54It's total withdrawal from society. So typically, it's kind of like incel in the States. So typically, it's mostly men who are living at home, still in their parents' home, but they are completely recluse. They don't work. They don't socialize. And there are estimated 2 million men in Japan that are in this category. For six months, they basically have not engaged with anybody in society. so that's like kind of one problem is this growing trend of hikikomori and then there's another word i think it's kodokushi which is uh it's basically death without being cared for so it's like older people who are dying and then they find their bodies like five months later because they were so socially isolated that nobody knew that they passed away and this is like a number that the last 10 years has doubled like i think 70 000 people died this way where they're found weeks or months later.

3:47And these trends are all very concerning. So in Japan, single-person households, so no wife, no family members, no friends, just living alone by yourself is now 38 % of the population, which is... That's triple where it was five or seven years ago. They appointed a minister of loneliness in Japan because this has become such a big problem. And so this guy doing this is almost like an art statement in a way about this to bring awareness to this huge problem that people are just really freaking lonely in Japan everywhere. But really, in Japan, it's even more heightened. Dude, let me explain something to you that's very similar to this.

4:25And I want to hear your opinion of this premise that I have. And I also, I think it's a good premise that I think a lot of people can learn from. So I don't live in Austin anymore. I went and visited it again for a wedding. And I realized how lucky I was to have a community there of just the best people on earth. I consider them family. Dude, I saw your Live, Laugh, Love post where you posted a picture with your friends and you said, this is wealth. And I thought, he's not wrong. He's not wrong, but he's also not Zampar. What is going on? This is wealth? What new era have you entered? I've entered a very special era.

5:05Listen, it's weird. Ever since having a kid, the things that I thought I cared about, I don't care about as much. And so I'm kind of going all into this emotional side of caring about others, whatever, all that stupid shit. But listen. We can't even say it. It's like hurts to say the sentence, but we believe it. Yeah. So I basically lived in San Francisco, and I moved from San Francisco to Austin. my best friend at the time Neville Medora he lived there and I had this conversation with him before I moved I go Neville I'm thinking about moving to Austin one of the big reasons I'm moving is because of you I want to be with you I want to be near you would you be willing to I want to be in you I want to be in you you could say I didn't know where you were going with that one yeah

5:53it goes a better way than that one way and so if I do this would you like commit to like us living a life together with our families. And that sounds weird, but I did that. And it worked wonderfully. So there was about four other couples where we had this conversation where we're like, let's live life together. You can count on me, I'll count on you, whatever. And when you think about that, that's strange. But if you really dive deep, it's actually not that weird because that's what you did with your girlfriend, probably. You're like, hey, so should we put a label on this? You know what I mean?

6:24And you do a girlfriend, a boyfriend, and then you make a huge ordeal to where you get engaged. you get down on one knee. And there's a big epic thing where you were boyfriend and girlfriend, now you are officially a fiance. And then you get married where you basically talk about... Take a vow. Yeah, you take a vow in front of people who have flown from around the world to witness this vow. And that's normal. But we don't really do that with friends. And so I've recently moved in order to be closer to family. And so now I'm trying to develop friends in a new town. and I'm starting to go to them and I'm having this formal conversation.

7:00And it really weirds people out right away, by the way, obviously. But after a few minutes, the men in particular, they're like, oh, I kind of get this and it kind of feels nice. It kind of feels nice to talk about how we're going to do life together or how we can counter each other or to define the relationship. What is it that you're saying? Let's make this real. So what are you actually saying? So here's what I'm saying. What I'm saying is what this guy in Japan is experiencing is this lonely thing. And you're talking about people living by themselves 38 % of the time. You're talking about people dying and for weeks not being found.

7:36What I'm saying is, I think a lot of people experience loneliness. And I think one key way to get over it, particularly men, men in particular, once they approach their 50s and 60s, you basically never make a new friend again. Just like you never go to the doctor, you don't go to the dentist, and you don't make new friends. But I think there are ways around this. and it's around having these formal conversations. And in particular, one extreme example is to move places just for the sole reason of this friend being there. Do you know what I mean? I know exactly what you mean. But I guess what I'm saying is, what is the conversation you're having with people, especially new people?

8:10So I get the Neville one because he was already a really close friend from San... He was in San Francisco, right? That's where you guys originally became friends? No, he would spend his summers in San Francisco and we would hang out and then he would go back to Austin because Austin was our very... So you guys were already really close and you're like, hey, I want to move there. And I really like, I'm kind of moving there for you or I want to move right really close to you and like, let's do life together. And I'm a big fan of this. I've said this before. One of the most impactful things that's come out of this podcast was a guy named Mike Brown came on the pod and he said, I was asking about going into business with his brothers and he goes, to me, that's the point of life.

8:45You find the people you love and you do life with them. And that became like a very simple operating philosophy for me. So I'm a definite believer in that. What are you doing now with new people? Because I'm curious how that conversation goes when it's not somebody you've already been friends with for five or 10 years. I've only done it once so far. And I just kind of like... I hope they're listening. Dude, it's weird. Like, it's definitely weird. But I'd be like, hey, so I'm looking to have close friends who I can rely on. And I want to let you know that you are that to me right now where I hope I can rely on you for important things.

9:23And I want you to know that you can rely on me for stuff. And like whatever I have, you can use whatever I have. I got your back no matter what. And I know this sounds weird and everything, but I'm looking to do life with someone. And it seems like you and your wife might be that person for me and my wife. And I make jokes about it. And I realize how silly this sounds. But it was actually really great. It made me feel really good. This is like how swinging starts. so actually I have a sort of related story one time I was doing an angel investment a deal we need a word for this you were saying in Japan they have a word we need a Japanese word for it we need a Japanese word for this because when you don't have words to label these things we need to define this word it's got to be explicitly heterosexual explicitly not involving swinging it's got to be like some type of reciprocity or like I'm willing to give more than 50 % to this relationship Do you know what I mean?

10:19Like this idea of a good relationship, you have to be willing to overgive. So I just went into Google Translate. I wrote male friends that don't have sex. And it says, Sekusu no Otoko Tomodachi. So I think that's the term phrase for it. Tomodachi for short. All right. What were you saying about angel investing? So I was trying to do an angel investment. This was maybe, I don't know, 12 years ago or something. And I had no money. And I wanted to invest in this company. And I finally realized like, oh, I have friends who have money. And I could probably go to them and I could probably pitch them a deal.

10:49And if they do the deal, they'll probably give me a little piece of the upside if it works out. And so I go to a friend, I go to my buddy, Suli, and I say, hey, I want to invest in this company. He's like, all right, great, let's do it. And he's like, cool. So for the economics of this, how do you want to do this? And I was like, I don't really know. What's the norm? He's like, well, the norm is probably this, where you would get 10, 15 % of my carry, but we could do whatever you want. and I was like, well, I just want to make sure it's fair. I was kind of thinking of transaction. I was like, I just want to make sure this is fair.

11:22I don't want this to be one-sided or the other. And he goes, let's make it one-sided in your favor. And he goes, I don't care what happens on this deal. What I care about is us doing deals together for the next 20 years. And first of all, it was not just hollow words because he was giving more action on the deal to me that he did not need to. I wasn't asking for it. He just did that on his own. The second was the way he signaled that like, hey, I'm looking for 20 years of doing stuff together was kind of intentional and new in a way that I hadn't really heard. And then I started doing that with other people.

11:56So when I met up with Ben and I was like, Ben, hey, you want to do this project together? He's like, yeah, we did a project together. It went great. Want to do another project together? We did another project together. It went great. And I was like, hey, let's start a business together. But what I told him was I was like, I think you're awesome. And I think we work really well together. I want to be in business with you for 20 years. So let's basically only make decisions that will increase the likelihood of us doing this together for 20 years. And that really changed the game. So that one little way of being intentional that this, I want this relationship to go beyond this transaction, this moment in time and saying like, I think you're awesome.

12:33And I want to be doing stuff with you for a long time. That has really helped me or changed the way that I viewed things, but also the way that other people receive it. because then they know that I'm putting my foot forward and saying, yes, I think you're awesome and I can see us doing plenty of things together. Let's do this for the long haul, which I think settles everybody down and gets everybody out of a selfish or short-term mindset. Just as much as guys being dudes. You know? That's what it comes down to. It's just as much as us guys, we want to be dudes. Tomodachi, baby. Tomodachi, okay?

13:08Let's just be bros. You want to be bros? I'm celebrating that. Okay, so here's some, I guess, related things to this. So back to this guy, by the way, this Shoji Morimoto. So this guy, 39 years old. Look at his Twitter. His Twitter has 420 ,000 followers. He's gotten very famous off of this. He said that before COVID, he was making$300 a day. So he's doing this$68 a session, whatever. And he was just going to coffee shops and playing video games and doing random stuff with each other. Twitter's harder. These Japanese, I'll tell you what, They got a different word for everything.

13:45Okay. So his service is called Rental People Who Do Nothing. So I started thinking, do we have this here? Because loneliness is not a only in Japan thing. Obviously, it's everywhere. And actually, there are some things like this. So go to rentafriend.com. I don't know if you've ever seen this. No. You know what, Sean? I'm proud to say I haven't actually been on this website yet. Friends Seeking Friends. Okay. So now type in, like just type in San Francisco and click search. And then you're going to see just like a huge list of totally platonic friends who are down to hang out and just have a day together.

14:22It's pretty wild that there's this whole, I didn't even know this existed. It's Craigslist for friends. It's pretty, pretty cool, right? And it actually has a lot of traffic. You know, this is a little sus. There's a lot of pretty women with full body shots on here. Yeah, this might be like I found a laundromat and I'm like, this place is doing a huge amount of business. And it's like, well, it's not just a laundromat, right? They're laundering other things besides clothes here. So I don't know exactly the social norms here, but I'm going to take it at face value that this is rent a friend, that this is truly for friendship.

14:56and I've read some articles of people doing this and what they said was they were like it was actually in some ways kind of nice to have just someone on demand that I could go do this thing with maybe a plus one for an event or to go to a concert together or whatever it is. Didn't want to go by myself but I still wanted to go. But the other side of it was it had this weird dynamic Wait, by the way, does rent a friend mean I pay them money? Yeah, you pay the money to hang out. This is where you get a hooker. There's Valerie on here is in a bikini. And she's 20 and really good looking. It might be, but I read this article on Vox or whatever.

15:32Somebody went and they did this. They rented a friend on this site. What they said was they were like, I paid for this person to come hang out with me. They're like, one of the things... And they talked to him about the other jobs that they've done. They're like, yeah, it's sometimes for older people or it's for somebody who's just sort of been very busy with work, hasn't really developed their social life. And one of the things that they talked about was like, it made me a more rude person because they're like, oh, if I'm paying you, then this is all on my terms. We're going to do what I want.

16:01There were some downsides. There was upsides of, wow, this companionship on demand. On the other side, there were some downsides, which was like the power dynamic was off. I was too aware, at least the journalist was like, I was too aware of the differentiation. That's one business. There's another one that you've probably heard of called Papa. Do you know Papa? No, it's Papa. this is for your grandparents so it's basically a lot of people have you know grandparents who are alone both they're both lonely but also kind of need help like maybe little errands that they can run or somebody to help them when they're going to the store just in case anything happens or to make you know a little easier to move around and this was a silicon valley startup that was basically like you pay for yeah you pay for a basically like a task rabbit specifically to help older people.

16:49And it's something less than kind of like a live-in care, but it's more than me once a month calling my grandparents. And so this company, I remember when this came out, it was sort of this crazy idea. And it was backed by some investors. I remember Alexis Ohanian, the guy who created Reddit, he backed it. He said something like, there's 11 ,000 boomers that are retiring every day or something crazy like that. Some huge number. and he's like, our aging population is growing very fast and we're going to need services that are going to help them and this company is valued over a billion dollars.

17:25Holy shit, I'm looking at their funding. They've raised hundreds of millions, 250 million dollars. At least 250 million, yeah. SoftBank put a bunch of money into it and they were valued at 1.4 billion and it's literally a sort of like on-demand companionship for older people.

17:43Dude, have you ever met a sugar baby? Have I ever met a sugar baby? I think I have, but I don't know if it was official or if it was just like a... There's the website where it's like, this is an official arrangement, and then there's just happening in the wild. I think I just met someone who is happening in the wild. So there's sugardaddy.com, where you go and you meet someone, and it gets a lot of traffic. We've got to go incognito for this one. Let me just make sure I don't get targeted for ads. the rest of my life. I was talking to my wife about this the other day because she somehow knew someone who was a sugar baby and I think there's reality TV shows about it too, which you definitely have seen because you guys have the same TV taste.

18:32But I actually think that this is a fairly fair trade, as long as it's consensual, obviously. But I'm shockingly on board with having a sugar baby. If you're an old guy and you just want to and like a lot of these guys they literally just want a companion they just want someone to be there for them and things like that and it's not always like you know as weird as it sounds it's no different than wanting to rent this Japanese guy to come hang out with you yeah and you know I don't really have any judgments on this like I don't I've never experienced this I don't really know the lifestyle I try not to be you know too judgmental things I don't really understand what I'm fascinated by is just this phenomenon and again like I remember when I first moved to Silicon Valley I met the guy who was the first PM at Twitter.

19:17And I asked him, I was like, man, that's amazing. You picked Twitter really early on. There's only 14 people there or something like that at the time. How'd you know? Like, was it obvious that Twitter was going to be a big deal? He goes, no, everybody thought Twitter was weird, stupid, useless, just like a strange thing to do. And he goes, well, I remember when I joined, somebody asked me, why do you join? He goes, because you can't deny the phenomenon. meaning when you observe people doing a behavior that kind of makes no sense or seems odd seems strange seems weird to you the natural inclination is to push that away and be like oh that's that's stupid that's weird and you sort of resist it and he goes as an investor or somebody you know in where where we worked in the technology space you want to lean into the phenomenon you want to understand wow why is it that people are watching other people play video games twitch right why is it that people are just texting out to a random group of strangers what they're having for lunch?

20:14Twitter. Why is it that people are getting into strangers' cars instead of taxis? Uber, right? Why are people sleeping on other people's couches instead of hotels? Airbnb. All of the biggest winners tended to be these weird behaviors, things that either broke a social norm or sounded a little sketch. And once you sort of wrap that into a more safe and acceptable behavior it unlocked a pretty big market. And so I've always tried to have, I've tried to learn to have a more open mind about this stuff. And so would I be surprised if the way that getting into people's, you know, sleeping on couches or getting into strangers' cars, like would I be surprised if companionship as a service, like totally non-sexual companionship as a service was a big deal?

21:00I would absolutely not be surprised because I think that probably by default, most people are lonelier than they want. Yeah, and I actually think that this is not a new phenomenon i think that it's a phenomenon it's a thing that's always existed now let me get let me get biblical on your ass i was i was uh raised catholic so i went to catholic school my whole life so i had to read the bible all the time did you ever read the the story about jesus and i was like carrying the cross up like the hill or something to like you know to be executed no i didn't read that one well yeah i don't know it's like part of culture a little bit uh but like there's a at one point there's like a line where like these professional women or these women who are professional uh i think they call them whalers but basically these women who are hired to come cry at a funeral to grieve to make you feel like you're not the only uh one there to grieve for this person um and like he like dismisses them and he's like you know don't don't give me get this out of here uh his direct quote was like get that nonsense out of this out of here something like that uh no but i actually think that is a thing at funeral home, by the way, at funeral homes where you have a griever who will come and fill the room.

22:11You know what I'm saying? But these types of things have been around forever. I don't actually think it's particularly a new phenomenon. I think we've always felt this way. Now there's just interesting platforms to help solve the problem. Right, right. There's these marketplaces now online to rent a crowd. It's like, oh, you need a crowd? People who either love you or are protesting you? Push this button. I'll get you 30 people in a crowd today. Politicians use this and brands use this. Technology made it easier to coordinate. By the way, there's a great tweet. Have you seen it? Where he's like, hey, I'm willing to show up looking like a mob boss at anyone's funeral just so your friends and family feel like, man, you really have some shit going on that they didn't know about.

22:55Dude, I bet you the rent-a-friend CEO or company, they're listening to this podcast and they're like, oh that's so cute Sean thought that we were just so you could meet friends and not for prostitutes friends is in air quotes

23:11aww by the way if it's not friends that's just me being me naive old me just sucker for for whatever you tell me okay I believe in humanity there's hundreds of thousands of people right now collectively saying

23:30aww Can I tell you about another thing that I saw that I think you might have seen as well because it happened at a UFC event a few weeks ago. I've been meaning to talk to you about this. Yeah, what? Did you see at the recent, I think it was at the Sphere event, did you see a very interesting advertisement on the post during the UFC? Are you familiar with what I'm talking about? I saw what you were talking about, but I don't know enough to riff on it. I mean, explain it and then maybe I'll remember. I'm watching the UFC pay-per-view and it's their first event at the Sphere in Las Vegas. I heard you bought tickets for it.

24:06Yeah, that's another story. How I actually ended up paying$15 ,000 to not go to the Sphere event, which is a big L for me. Wait, you paid$15 ,000 for tickets? So speaking of friends, I was like, hey, let me buy tickets for the Sphere event. I heard Dana White talking about it and I was like, oh wow, he says this is a one and done. It's going to be something like you've never seen before, or blah, blah, blah. So months ago, I just go online and I buy six tickets to the sphere. I think it was like after the ticket master fee, it was like 25, 27 grand or something like that. Oh my God. All right.

Read the full transcript

24:38And then I emailed a bunch of people who I haven't hung out with either ever or recently. And I was like, hey, do you want to come to this event? And they were like, yeah, this is awesome. And so some of them said, yeah, some of them said, oh, I'll try. Let me see if I can make it work. Because it was still months out. and then a bunch of things happened two of the people couldn't make it for like medical reasons the card for the sphere got way worse than it was supposed to be it got way worse I myself had just gotten sick like the two weeks prior to it and so I had just come off of not being helpful at home to like oh wait now I'm going to go on a trip to Las Vegas after this not really the best game plan for me and the ticket prices dropped like crazy so we ended up selling the tickets for like a third or something of whatever I paid for them So yeah, not a good win for me, but a great story that I got to tell here.

25:32So that was that. Anyways, so then I'm watching it on TV and I see on the post behind all the fighters that says, invest like a politician. Invest like a politician. What is that? That is kind of an amazing hook. And I realized, oh, this is that app that I've been following for a little while. This guy, Chris, he's behind this app called Autopilot. and he came and he went on Twitter and he explained this thing that they were doing, this stunt that they did around the UFC. So they sponsored the Invest Like a Politician but they did a lot more than that. I just think it was a badass marketing stunt.

26:08Yeah, he did like the Tesla, the Cybertruck stuff. So check out this thread. So look at the photos in this and if you're listening on audio, go to YouTube and watch this thing because you've got to see the clips of this. Alright, so what they did was they hired so I guess the premise of Autopilot I should say is it's an investing app but it's kind of like you basically pick who you want to follow their portfolio and you will invest. It's like let's say I wanted to just mimic Warren Buffett's portfolio or I want to mimic some famous trader's portfolio. I could do that. One of the traders that they follow is Nancy Pelosi who everybody kind of knows is a legendary trader in her own right.

26:49What they did was for the Sphere event they found a fake Pelosi impersonator do you see her there uh they find her on tiktok and they hire her and they put her through hair and makeup and then she she goes to they fly her to vegas and she goes to the event and before the event she starts interacting with all these influencers so they go get mike from uh you know the impulsive podcast yeah and she's hanging out she's playing blackjack with mike and then she meets up with the nelk boys and the nelk boys are like holy shit it's pelosi and they're playing blackjack with her and then she gets um then she's in the crowd when sugar sean o'malley walks out and she's in this hot pink pantsuit power pantsuit like pelosi and it gets freeze framed and everybody's like holy shit is nancy pelosi at the ufc and all these people are tweeting about this and then she doesn't look like her at all this model or actress is way better looking it's like hot pelosi yes it's actually kind of like sarah palin and pelosi together is kind of what they got.

27:48Nancy Pelosi is like 80 years old or something. Yeah, this woman is legitimately a model, but go ahead. So then they got a cyber truck and they wrapped it and it says Pelosi 2024 and it says invest like a politician autopilot. And they drove this around Las Vegas getting just honked at and there's all these TikToks of people taking videos of this Pelosi 2024 thing. And if you look at their Google trends, they go from nobody searching for them to like, you know, it spiked and hit 100 % interest on that day of the event. And basically they were like, yeah, we just took a risk, spent a bunch of money on this and let's give it a go.

28:26And I just thought it was a amazingly well done marketing stunt. Did he say how much he spent on it? I didn't ask him that. So I did talk to him. He goes, he said, we pulled it together in three weeks. We had the Pelosi idea. We came up with a bunch of research. They searched through TikTok for impersonators, went through agents, found an actress. they hustled their way into collabing with the Nelk boys and Mike during that event because they knew where they liked to gamble so they arranged for them to bump into each other and they're like we got a bunch of downloads what he said was he goes it was more expensive than if we had just run Facebook ads but our view is that we're trying to build the brand and make a statement about what are we all about and that we believe that over time this is going to pay off and if you've seen they've done this actually in a bunch of interesting marketing things so they did the Pelosi tracker on Twitter, which has, I don't know, hundreds of thousands of followers.

29:17They have an Instagram account called Politician Trade Tracker, which has 730 ,000 followers. And they'll post, like the last post was, they had called out weeks ago that Debbie Schultz, who is a politician, had made a$15 ,000 trade in her son's name of one random small mining stock, a silver mining stock. And they had flagged it as like, hmm, here's a politician trade that you want to be aware of. They don't give financial advice, but they just tell you what the politicians are doing. And sure enough, in a month, it's gone up 30 % to this random small mining stock, Helica Mining Company. So, you know, called it.

30:01And so they follow these politicians, and that's what the whole account is. And I think they tapped into some feeling of outrage or wrongness that people have about what's going on, like why Nancy Pelosi outperforms hedge funds and Warren Buffett and her trading track record, they tapped into this feeling that this is wrong and this should not be allowed, and they're using it for their own growth, which I think is great. Dude, have you AOC and what's Palmer Luckey's brother-in-law? Do you know who Palmer Luckey's brother-in-law is? Matt Gaetz? Yeah, him and AOC have like joint hands for this, for like the one thing that they've come together on is the fact that they want politicians to not be able to trade or at least have all of their money in like a political ETF or something like that.

30:55And it reminds me of, have you seen that video go viral of AOC and Elon Musk flirting? Yeah, it's so good. We got to play that. We should play that right now. Just play that clip. Whoever made this, you're an absolute genius. I've tried to look up who made this. This is some anonymous account. I watch that video. I've seen it a bunch of times. And I re-watch it all the time. It's so funny. It's one of the funniest things. And they need to do one with AOC and this guy, Matt, of them fake flirting. Because this is the one thing. I think he's pretty far right. She's pretty far left. And they've come together on this one idea that politicians should not be able to trade from individual accounts.

31:38And I think it's pretty funny. Yeah, that's pretty wild. Do you want to do one more thing? What's this blue collar side hustle? All right, so I'm bringing back an old segment we used to have called the blue collar side hustle of the month. And this is the goal here is these aren't the biggest businesses, but they're straightforward businesses that anybody could do if you were just willing to work hard. And so the blue collar side hustle is, I saw, I forget who it was, Chris Corner or somebody like that. They were talking about this woman in Dallas who has this business called Porch Pumpkins. Have you seen this?

32:14The bass. The bass. Wow, you're really into this. Tell me more. All right. So the business idea here is every fall for Halloween and Thanksgiving, people like to decorate their front porch with a bunch of pumpkins. And what she does is she will do that as a service. So she'll bring to your house a package. I mean, you can go to her website and you can see she's, it's popped up, currently sold out. But you can see like three or four packages. There's like the luxury package, which is$1 ,350. So$1 ,300. There's like kind of the medium one,$750. And there's a smaller one for like$300. And what she'll do is she'll come and she'll decorate your front porch, the doorstep, all that with a bunch of really cool variety of fall harvest type pumpkins.

33:05And this is all she does. And the numbers that came out was that basically she's done 900 jobs that range from this 300 bucks to 1500 bucks. And the estimate was that she might have done a million dollars in revenue in a year off of those 900 jobs. and how cool is this? Just a mom in Dallas who is going to people's porches and just putting out pumpkins and wow, you can kind of hustle your way into a pretty cool business for a very small window of time. I think that's the other cool part about this is that it's only going to take place in a few months out of the year. And then she posted on Instagram and that kind of drives the flywheel and then people like us talk about this and it gets on the local news and then she's built a kind of cool business here.

33:48And we talked about this last year. I think one of my blue-collar side hustles last year was the guy who came and did Christmas lights at my house. And he did it for half the houses in our neighborhood. And I realized like, wow, in kind of a six to 10 week period, this guy probably pulled in 60 to 100 grand of side income just by putting up lights. Him and he had one guy working with him. And I think this is the extension of that. It turns out that it wasn't just Christmas lights. You could also do it with fall pumpkins. And I'm sure you could do it with Halloween decorations as well if you wanted to expand into that.

34:18So to me, this is an example of a blue collar side hustle. Now, to be clear, I don't think she made a million dollars. I think she might have generated a million dollars revenue. Apparently, she's got like 15 delivery guys and a bunch of other stuff. Yeah, but even if she made$200 ,000. I would bet it's like 100 grand is my guess. Being conservative, I would sort of assume that. But that's still pretty great for what's probably a you work two months out of the year or three months out of the year. Straightforward business that you could do that doesn't require any special skills. And it's pretty fun for somebody who's got a little bit of design taste.

34:50I think this is great.

35:20account. Then I'd have to go in, book an appointment, speak to a specialist who would try to upsell me on something I didn't need. And then finally, after 30 minutes there, then they charged me 50 bucks for the pleasure of that terrible interaction. And now with Mercury, I just go online, push two buttons, and I'm done. It's such a seamless experience. It's very intuitive. Everything's under one place. They basically took all the things any company would need for their financial tech, and they made it super easy to use and put it into one platform. So highly, highly recommend it. If you're not using Mercury, I question your judgment.

35:49So that's it. You've heard it on My First Million. For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

36:00My wife's not working right now. We had a kid and she's quit her job. And she's thinking of these things that she can do. She's like, I can't commit to a 40-hour work week or 52 weeks out the year, but I would love to have a project, something that I can do. and when I see projects like this, I'm like, that's awesome. That could be perfect. Do you know what I mean? And so she's like looking for projects, but you know, you can't like, you can't commit to a nine to five or at least you can't commit to a nine to five for the entire year, but you could for little sprints. And so I love ideas like that that can satisfy that need.

36:39Yeah, yeah, exactly. My wife works only on Wednesdays. So she works one day out of the week. She works kind of like an eight hour day on that day. And it's a super creative kind of job. I can't go into all the details, but it's very creative. So it's fun. It's with somebody she really likes. So a coworker comes over, they work together for eight hours a day. Then it doesn't spill over. So the next day and the next day after that, she doesn't have to follow through on all the deliverables from the meeting or anything like that. And we didn't plan for that, but we kind of stumbled into what is basically the perfect amount of work for her.

37:11Because we got three little kids and she wants to be a stay-at-home mom, but also it's pretty easy to just go nuts, you know, like to just be, because it's Groundhog Day. When you have three little kids, you are doing the same routine every single day. And as much as you love your kids, like it is nice to have a small break, some project you can put your creative energy into a person that's not your family member that you can get to talk to that day and, you know, not have to deal with the kids for, you know, eight hours is a huge win for her. Dude, after this pop, I'd be like, babe, what do you, what do you know about pumpkins?

37:43open the trunk I love the homepage of everything it's a trunk full of like 65 pumpkins I love this shit dude I think this is fantastic and I'm sure that there's like some type of like artful like aesthetic or you know like you gotta have like some type of eye but and it would be silly of me to like be like anyone could do this but it definitely seems learnable this seems very learnable anyone can do this not anyone will do this but I do think this is not like above most people's means to be able to pull this off. What I would do, let's say I wanted to do this. How would you approach this? I would not go into the pumpkin business right away.

38:26What I would do is I would go door to door and I would have basically three photographs of what the front can look like, what packages you have. And I would just go door to door and I would say, I'm going to knock on 100 doors. I'm knocking 100 doors in my neighborhood and I'm basically going to say, hey, just wanted to let you know, I do this for families in the area. I can make your porch look really great. Is this something you'd be interested in? And then try to see, is anybody interested? Basically, if people are interested, that's your pre-order. And then you basically go buy the inventory you need to go fulfill just that demand.

39:00And then as soon as I get some, I would take photos of that. I would ask them, would you mind if I use this for my website, for my marketing? They would say yes. and if they say yes, then I would go to I would now have better marketing material that I would go to the next door with and I would say we did this there and I would try to have something if I could, maybe one branded pumpkin that's kind of like this was done by the local pumpkin queen or whatever it is, right? And have my domain on one of them if I could to try to get people to be able to go find me from there. And then go and upcharge them when they fucking start to rot and you got to get rid of them.

39:34Well, there is a pickup or like a cleanup fee, right? that you do at the end. Same thing with the Christmas lights guys. Like, yeah, then you pay me to put them up and you pay me to take them down. And so you get both sides of it. I also think that this is one where you could, if you ever go read like these PR books that were like local PR newsjacking. So like local news is pretty much devoid of good stories. And so you can see this, if you ever turn on like your local news channel, this restaurant got flagged for this thing. they're looking for good local feel-good stories. And so as soon as you get a little bit going, and then you could say, whatever, single mom who's making thousands of dollars decorating their neighbor's porches.

40:17And so as soon as I get just enough momentum, my goal would be to get to the local news. And I would go to them and make my pitch for the story. And I would try to get my story on air for that local news. And then what I would do is I would take that news story, You're stacking the marketing chips. And then you could even run ads on that local news story, that article in your area. Dude, I grew up with a big, steep driveway. And then there was a small street. And then there was a park. And it was as if the park was like a canyon. And one month after Halloween, it was a tradition at my house. And my parents...

40:57This was one of the more redneck things that my father has ever done, which was we would take all 20 of our pumpkins and we would let them roll down our hill straight running of the bulls straight to the middle of the park and i up until like uh i was like 25 i thought it was okay because if you have like a banana peel or something i'm like you just like fucking toss it in the street like it doesn't matter like we used to put our pumpkins like in the street like it doesn't matter right that's not littering turns out that is littering by the way like you can't like there's like we're all of like November or whatever there'd be like the 20 rotting pumpkins in the middle of this park and if you're going to go play flag football that month like look out for the rotting pumpkins at the pars through in the middle of that fucking park you needed the opposite of the news story it's like local family terrorizes park with rotting pumpkins again I thought it was like acceptable it's like oh I'm just putting it back to its home I'm just throwing this fucking banana peel and all our garbage right in the middle of a park where do you want to go from here I think we wrap this one so we got the do nothing man, the loneliness epidemic we have the autopilot marketing stunt and then we got the blue collar side hustle that anybody can do door to door alright let's do it, that's it, that's the pod I feel like I can rule the world I know I can be what I want to I put my all in it like my days off On the road, let's travel, never looking back

42:38Alright, this episode is brought to you by Mercury They are the finance platform of choice for over 200 ,000 companies Shouldn't be surprised because I use it myself for not one, not two But I have eight different Mercury accounts I have seven for different companies that I'm a part of. And then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

43:08It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency. Well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

43:33For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

From the publisher

Episode 634: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk  about Shoji Morimoto, the Japanese guy who’s making $80k/yr renting himself out to friendless people, Autopilot’s viral marketing stunt, PLUS how to make $1M in 8 weeks.
—
Show Notes: 
(0:00) The Do Nothing Man: $80K/yr for doing nothing
(4:23) The new male situationship
(11:24) Setting long term intentions
(14:06) Non-sexual companionship-as-a-service
(21:52) Professional grievers
(24:18) Autopilot’s badass marketing stunt
(32:37) Blue Collar Side Hustle: Porch Pumpkins ($1M in 8 weeks)

—
Links:
• Rent a Friend - https://rentafriend.com/
• Papa - https://www.papa.com/
• Sugar Daddy - https://www.sugardaddy.com/
• Autopilot - https://www.joinautopilot.com/
• Porch Pumpkins - https://porchpumpkins.com/

—
Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

More from My First Million

All 431 episodes
The guy who gets paid $80K/yr to do nothingMy First Million · 45 min
Listen in VO