The Top 0.1% Of Ideas I've Stumbled Upon On The Internet

28:33I'm going to go buy one. Will you tell AT &T they got to put it on, like, the plan? So when you sold the hustle, she didn't go get your own fucking phone plan. She carried on going. It's not a money thing. Fair play. Well, there you go. It's not fair play. I don't know. I don't think you're using that word like I think it should be used especially if you text your mom saying I need to get a cocaine phone it's probably not going to go down too well as well I thought Sean I thought you would have also been on yours yeah for sure my wife feels it's like almost like a sign of disrespect that I didn't create like a new family plan with us as the core family unit and I'm like look it's just a hassle don't read more into it than what it is I'm just lazy there's this episode on Ellen DeGeneres where she's asking Bill Gates, let's see if you know how much a gallon of milk costs.

29:22Because you're so out of touch. And so when you talk to me about a cell phone plan, I'm like, I don't know, five bucks, a hundred bucks? He was like, milk, that's like$23, right? Yeah, same with the phone plan. I'm like, I don't know, a thousand? I don't know. I have no idea. So George, are there any drawbacks or like in practice, let's say I wanted to go do this because the idea is really sticky. It's really viral. even if you never did it, it's just like, sounds cool. But you actually, let me verify, you actually live this way. Before you answer, I got to run. I got to run. I'll leave my, I'll leave all my stuff up.

29:55I had a 130. I'll see you soon. So you actually live this way. You actually have the two phones. Yeah, I've done it for three and a bit years. And whenever I doubt it, so I've had incidents where I've lost one phone or had an issue with signal in a certain country. and when you go back to that lifestyle of waking up and downloading social media as your first input into your brain or messaging apps you you realize you only realize it by a contrast of how destructive i think that is for the create particularly for people who are creative people or ideas people like downloading whatever the worst loose headline is immediately into your consciousness and particularly if you then use your phone as your alarm clock as well it's i think it's i've experienced it by contrast it's so toxic i can't deal with it i want to ask you about lee kuan yu somebody who's been on my list of people i want to go deep dive into sounds like you've read a bit about him or studied him a little bit what is the learnings from lee kuan yu so lee kuan yu was the leader of singapore during his reign he went he took singapore from essentially being a third world country with a lot of problems.

31:10And you've got China and Japan on your doorstep, which historically not the friendliest people to have on your doorstep. And obviously part of the British rule, part of the British empire went from there to one of the best financial hubs in the world. But he ran the country like a CEO. And one of my favorite anecdotes about Lee Kuan Yew is how he used to obsess about the airport onboarding experience. And it's interesting, you see such obvious ideas in startups and you go, why don't countries just take this? The onboarding experience or the conversion rate optimization of a landing page or a website or an advert versus when you arrive at the airport, what's the airport like?

31:55What are the queues like? The immigration queues like? What are the bathrooms like? How clean are things? What's the first few miles from the airport to the city? Lee Kuan Yew used to obsess over everything, would be changing the roofs. would be cleaning things up, would be inspecting regularly, seeing how quick things were, because he knew that that is talented people coming for the first time. And Dubai does this incredibly well. You go there for the first time and you go, oh, wow, they've looked at everybody else's onboarding experience and 5X this. Immediately having those magic moments, like designing Facebook or designing Asana within the first few minutes of entering and leaving the airport.

32:32Because you're going to think it's like a stand-up comedian. The first thing is you arrive and the last thing is you leap. So he used to obsess over that. And I remember I went to Austin Airport and as you go up to get an Uber, you've got to go through like three different car parks and your phone signal goes out and you're sweating. I remember thinking to myself, I'd leave on you. You're treated like a criminal. If you try to get an Uber in an American airport, you're treated like a criminal. It's like, oh, if you're going to do a drug deal, then go to the third parking garage, fourth floor, behind the fence.

32:57That's where you can go get picked up if you're going to be an asshole. Yeah, I remember like being there, going to leak on you, I'd fucking hate this. And I remember going, that's a weird, I've been not many people without that thought walking through Austin Airport. Lee Kuan Yew is rolling over in his grave right now. So that's interesting because I remember when I was in my teens, I went to the Singapore, we went to Singapore and if you haven't been, the Singaporean airport is like a mall. It's like an experience. Like they have like a fitness facility. They have like a movie theater. There's like, it is just a beautiful place.

33:25Everything is clean. There's tons of comfortable seating. It is not like a pain the way that most airport experiences are. And I remember just noting that and being like, that's weird. Why is Singapore's airport so good? So it's very interesting that he thought about it as a first impression onboarding experience. Now, is that just a cool story? Did that pay off in some way? Did the immigration rate go up? What changed from that? Or what are the things that he did to actually turn the country around? What were the big levers that he pulled? So onboarding is one. What really worked? Attracting talented immigration is the single biggest thing from my understanding of Singapore's story that they did.

34:02And part of that obviously is the onboarding. And if you look at it, Singapore has essentially no natural resources. So it's not blessed with Saudi Arabia's oil or LA's beauty necessarily, but just attracting as many talented immigrants. The specifics around the economics as well, I don't know as much on, but around taxation and things like that. But it's just a wild case study. I know Charlie Munger is obsessed with Lee Kuan Yew. He has this story of Lee Kuan Yew. We were talking about mating earlier. Lee Kuan Yew, rather than marrying the hottest girl in his class, picked the only girl in his class that performed better than him.

34:38And he was at the most elite university at Singapore. He married the lady who's the only one who was smarter than him. So very odd, peculiar individual. There's another thing he did was around air conditioning, right? Didn't he do like a big push for having AC in the country? Yeah, I saw that recently. I think it was Peter Levels on Twitter that was breaking that down. He was obsessed with getting air conditioning because he was convinced it was key to the economic success. Yeah. So there was an interview with him. I'm reading an article now from Vox. So basically there's an interview with him and he said, was there anything else besides multicultural tolerance that enabled Singapore success?

35:13And his answer was air conditioning. Air conditioning was a most important invention for us. And basically, I think that if you look at countries like my parents, they grew up in India and India is so hot that during the day, during like your brain's most kind of productive hours, they take like a three hour period where you just stay inside. You just try to sleep and you're even, even, you can't even try to sleep because it's like so hot. So you're just like laying in a cot with like, you know, fan trying to cool down because you can't be outside. You can't really be productive and thinking right now.

35:41You just have to wait out the heat. You know, my assistant is in the Philippines. And one of the things that she always talks about is like, they would have these heat waves and it's like super hard for her to work because she flipped her schedule she works in the evening her time which is daytime my time and i was like man is that really inconvenient for you like how how does that work for your lifestyle she's like well you know of course it takes some adjusting but one of the big things is i don't have to deal with the heat because i sleep during the day when it's really hot and i wake up at the in the evening when it's cooler and that's when i work and i i feel better that way it's also by the way why so many great engineers come from like the nordic regions because those are places where it's like too cold to go outside too dark to go it's like dark all the time and so they just stay inside the program and they just code on computers because there's not really better options out there.

36:25And they develop this like amazing engineering talent because during their formative years, they just stay inside a bunch of time. And what's the best thing to do when you're inside is like play on the computer, play video games and, um, you know, learn to learn to program. Just second and third order consequences everywhere you look. It's crazy. Exactly. Exactly.

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37:41Mercury is a financial technology company, not a bank. Check show notes for details. do you have any other of the like kind of key frameworks that really i don't know shifted the way you think or you keep seeing pop up that you don't think most people appreciate i'd say there's two one is probably mine and yours favorite meme char of the the midwit meme which just refuses to die he just it's like a fine wine it gets better with age and realizing how often i've been the guy in the middle over the years and then trying to come up with solutions to not be the guy in the middle and then realizing you have any uh canonical examples of the midwit meme of you in the middle um that you could think of like just personal attacks on your psyche yes um one was when i started to get really obsessed with sleep around like 20 21 and i'd have everything sleep optimized.

38:39Matthew Walker had just been on Joe Rogan. So I've got the 10 step checklist routine. I've got the supplements, I've got everything. And I'm there doing the whole like two hour wind down routine, no screens before bed, red light glasses on. I'm brushing my teeth in the dark. And my girlfriend at the time comes in and like hits the lights like minutes before bed, like blinds me. So I'm completely blinded. I like getting out. I like the first row we ever had was that i was like what are you doing and i was sat there in bed so she's of course the like on the left or on the right she's immediately fallen asleep within two minutes without doing any of the shit i was doing i'm stuck there for an hour afterwards like shaking with adrenaline of like how angry slash blitzed i was and i realized oh shit a lot of sleep for example i had a phase of insomnia and a lot of sleep is the more you think about sleep the more pressure you put on sleep, the worst the sleep is, which is why a lot of these, if I was the CMO of Whoop or Aura, the one thing I would suggest them to do, like coming in as a product thing, would be to never allow you to know the next day's score.

39:43Because this is actually probably one of the most toxic things I think we'll see for sleep, of people checking their sleep, as well as going to sleep, thinking about what score they're going to get, is the opposite of what you want. That's literally creating an insomniac cycle versus a week later, having a summary of the previous week when you're detached from the results, probably useful. But the next day is particularly bad. So that's a midway area. That's a great one. I think one of the studies about what makes people unhappy or depressed or suicidal, like one of the strongest signals is this idea of rumination, which is almost like an obsessive thought loop about yourself and your thoughts.

40:20And so once you get in that thought loop, it is very, very difficult to get out. It's also why one of the easiest hacks to feeling better about yourself is to simply just go help other people. Like it is the over focus on yourself and your own condition is what creates your own poor conditions. And, um, you know, the, it's the same reason my trainer says this thing. He goes, um, whatever you feel you lack, that's exactly what you got to give. You feel you lack respect. You got disrespected. Go give respect. You feel like you lack money, go give money. And, and, and literally just flipping the mindset of like, I lack to like, I have enough so I can give breaks this thought loop of like worry and anxiety around certain things.

40:59topics and sleep is the same way health is the same way where you could literally become like manic about your own health and you're stressing yourself out which decreases your health and i think a lot of people fall into this trap with therapy and with self-improvement where they get addicted to the medicine and it creates um too much thoughts about yourself you know the happiest people are the ones who are you know that are not doing this like extreme introspection all the time yes the single the sink because i noticed that when it came to decisions let's say people probably got this right now like big decision do i move to the city or stay to the city do i quit this thing or carry on doing this thing i would have this thing in my head where it would play the if i thought about just moving to the city it would play the worst case scenario of that in my head like the amygdala would fire and then i think about the other thing and the amygdala would fire and play the worst case scenario.

41:52And as a result, paralysis, analysis, just kick the cat. I'd make the decision to not make the decision. And one of the biggest bits of advice I got was stop thinking about making decisions and start thinking about making experiments. Because I realized there was decisions I was procrastinating on for two years that I could have done both of them 10 times over in the time spent thinking about the thing. Yeah, that's a great one. Sam has a nice little one on this called worry time, which is once he thinks something that's worthy of an experiment or worthy of trying, right? What's a big difference between your words there, right?

42:25Experimenting with something. I'm going to try this out. Very different than I'm going to do this. I have to do this. This is my new thing. I choose this. So giving himself a little bit of grace there by saying, I'm going to try to experiment. But he says he schedules his worry time. So he says, cool. What I don't want to do is make this decision and then reassess it daily and worry about it every single day. Worry about, is it working? Is it going to work? Am I good enough? Is this right? right? Is this wrong? I'm making a mistake here. He's like, so I schedule it. I'll put it on Sunday. I'll literally pull it on the calendar.

42:54I'll put 30 minutes. That's my worry time. And so I know I'm going to worry about this on Sunday. I don't need to worry about it today. For now, I just need to do it. I have my scheduled worry time because I think when you don't decide when you're going to worry about it, you worry about it all the time because you're almost worried that you're never going to assess it. And I found that to be a great hack is to schedule the worry time. My trainer says, it's like when you plant a seed to grow a plant, the next day, if you come and dig it up and you go look at it, are you growing yet? Is it working?

43:23You're actually destroying the seed's ability to actually grow. Plant the seed and don't just dig it up every day and stare at it and wonder why it's not working. Carry on, water it, give it sunlight. That's all you really need to do from there. 100%. One guy who's completely changed my thinking and you should have him on the show, like absolute machine of a founder that goes under the radar you know element the electrolyte company oh elementy like the yeah so like great like they're in five years they're growing like banana numbers like hundreds of millions met james the founder talk about high agency we were camping and there was bears nearby and i'm terrified of bears as as you wouldn't be as a fucking human being but no james is down i have james is there like he'll handle it it's fine like he'll deal with that and his way like they've managed to scale the way they have and he's wrote about this publicly he does three weeks on one week off three week on one week off so you know the whole one of your aphorisms or naval aphorisms of sprint like a work like a lion don't raise like a cow and i realized with his philosophy what he's doing there is he has that one week assessment period to because i noticed that when i went on holiday the first three days i would be um it would take me to the fourth day to switch off And I think he's baked on his schedule.

44:34First three days, have fun. Then the following three days, he's assessing the OKRs, reviewing the numbers, looking at the experiments, plotting out the next three weeks. And then that following three weeks is just a hardcore sprint. And he's completely redone the work. And it makes sense that we just downloaded this work week philosophy from industrial age versus really thinking about it. And he's managed to do that for himself and his whole leadership team whilst the company is growing like bananas. And it's factoring in that worry time. It makes so much more sense. I love that. Yeah, I think that's great.

45:01It actually makes me think, you know, Monday through Friday, you know, 8 a.m. to 5 p.m. Why? Right? Even though I'm my own boss, I'm in my own house, and my schedule is a little bit different, I believe, I suspect that it is not as different as it should be to what actually would be the most beneficial to me in my life, to both my creativity, but also my enjoyment of my life. Because I probably just, I started with the normal, you know, 52 weeks in a year. You're going to work Monday through Friday. You're going to take your weekends off. and then you're going to have two weeks, three weeks of vacation somewhere in between.

45:33And then I just tweaked that versus first principles. Like, okay, if I didn't even know that, what would I have designed? How would I be working? And I bet there's probably even more I can do on that front, which obviously is a bit of a luxury to have, but it's also an intentional thing. Like some people's goal was to have fancy cars and go to festivals and all this stuff. That wasn't my dream. My dream was total control of my time, have a lifestyle that I truly enjoy that is like, you know, super fun. So that's the luxury I want to keep funding, you know, is that. The realization I had from his schedule of that three to one is the rewards of working like a lion have never been higher with leverage and code and internet businesses.

46:18The ease of grazing like a cow has never been easier. going back to the cocaine, kale foam, like so much shit going on. There's always the busy trap you can end up in. And you've got this weird period of time right now where the rewards of this have never been higher, but the actual act of doing it has never been harder. And his philosophy of three week on, one week off, I would encourage everybody to just search Eleanor three to one. He wrote an essay on it. You should have him on the show. He's phenomenal. And the fact they've done it whilst also growing as aggressively as they have for the whole leadership team, and they all take a week out to be creative and come up with new ideas when they come back is phenomenal.

46:54Yeah, that's pretty awesome. By the way, the thing you just said about the lion versus the cow, so if people haven't heard it, the phrase is you want to work like a lion, not a cow. The way a lion works is they first just wait and they look for prey. They're just observing. They're looking for an opportunity. They're not just going to run around randomly or chase like small insects. They look for a worthy challenge, a worthy prey. And when they see the gazelle, then they sprint as hard as they can. They don't walk. They take massive action. They move with speed. They catch it. They feast. They celebrate.

47:28And then they rest and reassess and wait for the next challenge. Whereas a cow stands in the field, slowly walking around all day, grazing on this low nutritional density grass all day. Of course, they're animals. That's what they need to eat. That's fine. But in terms of working, a lot of us work more like the cow. We sit at our desk eight hours a day, minimal, kind of like some low simmer of productivity. and then we don't have the juice to sprint, nor do we feel confident and secure enough to rest, reassess, to celebrate. We just sort of feel this anxiety to be constantly sort of on and sort of on as a problem.

48:02You're a UFC guy, right? Did you ever see that interview with Conor McGregor after he lost his fight to Nate Diaz? Do you remember this era where he was on his rise, he's going to fight Nate Diaz and this was probably the first opponent that he was favored against. So he was supposed to get crushed by Aldo. But he beats Aldo. He's supposed to get beat by Mendez, a wrestler. That's his kryptonite. He beats Mendez. And then it's Nate Diaz. Oh, here's a guy. He's lost half his fights, won half his fights. He's not a champion. McGregor has proven everybody wrong. You're certainly going to beat Diaz.

48:35And instead, he goes and he loses. And the one reason he lost was his cardio was really poor. He had miscalculated his training and he ran out of gas. And so when he went back to the lab and he's rested and reassessed and tried to figure out what to do next, He said this great line. He goes, yeah, I hired this coach. And they go, so you're training a lot more now, right? To have more cardio, like you're doing more, more, more. He goes, no, actually it was about doing less. He goes, the thing was I was never resting my body. The analogy my trainer gave me was you're like a light bulb that's always flickering.

49:08You're just at a dim level and you're never turning off and you're never really bright because you're never resting. You're always doing stuff. you're overtraining and you're never giving your body a chance to recuperate. And so because of that, your training is never peaking. You're never actually shining really bright, nor is the switch ever going off. So that's what they changed. Then he came back and he ended up winning the next fight just a couple months later and his cardio had improved. Most people thought in that two months, you can't really improve your cardio that much, but he did and he was able to win that fight.

49:39I always thought that was a wonderful example of this kind of like 3-2-1 sort of philosophy, but not in business, but in sports. Yeah, my friend called it rest ethic. It's like, ah, that's the sticky idea there. It needed to be compressed. He talks about his subconscious as his technical co-founder. So he's leaving ideas of his subconscious. And yeah, I think we'll see more and more focus in that area as leverage gets higher and higher and realizing that there's no such thing as overworking. There's just underresting. There's no such thing as overworking. It's only underresting. What do you do to rest besides sleep?

50:16I'm trying to think of anything that's non-basic. Well, that's okay if it's basic. I'm into simple things that work. If it's just I go for walks, that's great. I mean, honest answer would be kale phone in the morning. Goodbye. So I'm detached from immediate inputs coming through, having a bit of intentionality. So resting is not just napping. Resting is not having a thousand inputs coming into your brain at all hours of the day. Exactly. like having time to process things like was that Christopher Nolan thing of him not having a smartphone I think there's probably whilst if everybody's addicted to their smartphones right now there's probably a little bit of alpha in not being as addicted to your smartphone yeah I started doing silent Sundays where basically I just I put the phone in a box on Saturday and I won't touch it all Sunday which is a very small step but when you do it you realize the depth of the addiction because you start to have you know you're padding your pocket every three seconds or you're going to the bathroom and you're like, what am I going to do?

51:11How am I going to entertain myself in this six-second walk to the restroom? That's literally how extreme it is for me. Yeah, that's crazy. It's crazy that that's happening societal-wide and with all... It's like caffeine. The real drugs or the real addictions are the one that's probably just going completely under the radar because we never want to kick that thing. Yeah, the dangerous addictions are the ones that are socially acceptable. Yes. Well, Louis CK has a cocaine, he has a K-L laptop, apparently. He has one laptop, writing laptop that has no internet and it's just a test. It's a typewriter.

51:45It's smart. Because you're not going to be, you're not going to be the world's best data scientist when it comes to, who's ran all these A-B tests. Meanwhile, you've woken up on five hours of sleep with a little bit of a hangover and you think you're going to win. You're not going to win. Yeah. We'll finish with this. What's the, what's the how to source your values? This is an idea I've never heard from you. What is that? so i called this buffett coined it may need a stickier idea or a stickier mean behind it but there's this incredible talk i think it's warren buffett university of georgia it's my favorite idea of his that very few people have discussed it's on youtube and how'd you see it i think i originally saw it on youtube there's a few write-ups as well and he's given a talk and the kids in the class ask him how to be the cliche how to be successful thing and rather than like listing back or how to i think it's how to be rich essentially and rather than listing the cliche thing back he says but as a thought experiment look around at the people in the class right now and if you could invest in them and get 10 of their earnings for the rest of their life who would it be and why so i mean shine you could probably think of lots of people people at home can probably think of lots of people and you think about it and you go okay i'd definitely invest in Jim or I'd definitely invest in Mike.

53:01And then he goes, and then ask yourself why, what is it that that person does the values that they have, the behaviors that they have. And you can then see, we spoke at the first episode about it's so hard to see in yourself, but it's so easy to see in other people. So you're kind of hacking the self-awareness bias of like you trying to ruminate and improve yourself is probably midwit wasted effort, but looking at other people, you can see immediately, and then you can try and get your values that way. And then he flips the experiment around and goes, if you have to shore people in your life, so you take 10 % of their losses, who would you take and why?

53:36And then you have a list of values to go towards, a list of values to go against. What's beautiful about that is it's not just money. You can apply that for health coin. You can apply that for happiness coin. But using that third party awareness perspective is so much more useful than ruminating or analyzing yourself. At least I've found. I love that. It was so simple, right? It's like the answer becomes incredibly clear as soon as you ask that question. If you take wealth or you take happiness and it's, who would you bet on? You could pretty quickly, a couple of names come to mind. Okay, great.

54:10Why? Well, because there are this, this, and this. Cool, there's your blueprint. You didn't need the advice from Warren Buffett. The advice was literally hidden in plain sight in the people that you knew right around you. The blueprint was visible. they were like a walking blueprint of what to do or what not to do I love that I've tried to use that on the health side because health is probably the one area of my life that I and when I say health I mean not being fat health is like a fancy way of saying it I'm not trying to do fancy health I've tried to be like hey I'm pretty fat I should just be not fat and I should be fit instead of fat and so what I realized was I was like oh all I simply need to do is just do the things that the fit people do so instead of searching for like which diet is best or which workout program should i be doing what equipment should it's like let's just simplify who in my life is fit and then simply what do they do and find the delta between what i do and what they do oh okay at night when i'm hungry i'll go grab a bag of chips from the pantry at night when they're hungry they drink a glass of water and they go to sleep right or in the morning you know the first thing i do is i roll over i I check my phone, my laptop, I start working.

55:17What they do is they go work out first for 45 minutes and then they start working. Okay, good. The blueprint is stupidly obvious. It's right in front of me. For example, my trainer came with me on a trip and so we all packed our bag. And when we all got there, we all look at it in the bag and he had a protein powder in there. He had a set of bands in there and he had a little myofascial ball, like a massage ball, so that when he got off the flight, he could quickly loosen up. And we looked at all of our bags, business guys who are out of shape, we just didn't even have the shit in the bag. And it's not the tool.

55:50It's just simply like, it's not like he had to think, how am I going to be fit this weekend? It's simply a way of life for him. And so the easiest question I have is that I ask myself when I'm in a situation, all right, sweet. What's a fit guy like me doing in a situation like this? Instead of what should I do? What am I going to do? Am I going to do? What should I order off DoorDash? What's a fit guy like me order at a time like this? and the answer is a lot easier when I simply think of what what does a person who already has the outcome I want how do they approach the same situation and luckily there's enough people around my around me in my life where I can just watch and see what they do and I think the key asterisk the key asterisk I think he gives as well is it has to be merit-based so like you can't just pick the person with the billionaire dad or the ridiculous ab genetic Francis Ngannou style the better the returns, if you almost look at like a company, like the better returns on their start position that you would bet on is probably the person to study the most.

56:46Like if it's the super skinny guy that you go, I'd still bet on his fitness coin. Or if it's the guy from the worst background, but you'd still bet on his finance coin. Those are the real values you can learn from. I love it. Dude, George, as I knew, this was amazing. Two parts, so good. So fun to talk to you, dude. This is why when I launched my new Good Friday, the email series that I started doing on my website, you were the first guy I reached out to because I love trading ideas with you and you are a just absolute fountain of insightful interesting things that I think can help people's lives so thanks for coming on man where should people follow you is twitter the best plate yeah thank you for having me uh twitter go to george mac uh george underscore underscore mac um newsletter georgeback.com and we've helped three different billion dollar companies get their best performing ads so if you need help with advertising as well go to adprofessor.com and yeah thank you for having us sean awesome you too man i feel like i can rule the world i know i could be what i want to i put my all in it like my days off on the road let's travel never looking back

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58:54For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.