The Total Man Lifestyle Explained & Two Of The Best NBA Players' Backstories

8 Jun 2023 · 1 h 7 min

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In short

Podcast Episode Summary: My First Million - Episode 463

Episode Overview In this episode of "My First Million," hosts Sam Parr and Shaan Puri discuss various topics, including the concept of the "Total Man Lifestyle," insights on making money through OnlyFans, and the backstories of two top NBA players, Jimmy Butler and Nikola Jokic.

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Key Topics Discussed

  1. The Total Man Lifestyle
  2. Definition: The Total Man Lifestyle refers to a mindset and way of living characterized by strength, resilience, and unapologetic masculinity.
  3. Influencers: Influencers associated with this lifestyle include Andrew Tate, David Goggins, Joe Rogan, and Jocko Willink.
  4. Traits of the Total Man:
  5. Unapologetic behavior and code of conduct.
  6. Focus on physical fitness and health.
  7. Strong hobbies and interests.
  8. Avoidance of drama and a no-nonsense attitude.
  9. Cultural Context: The discussion ties the emergence of this lifestyle to a societal backlash against perceived "softness" in modern masculinity and the resurgence of traditional masculine values.
  1. Controversial Marketing Strategies
  2. Mob Marketing: Shaan discusses the concept of "mob marketing," where marketers like Nick Huber leverage polarizing statements to generate attention and engagement.
  3. Impact on Business: This strategy can lead to significant audience engagement but also comes with risks, such as attracting backlash or negative attention.
  1. Making Money on OnlyFans
  2. Revealing Insights: Many individuals operating OnlyFans accounts outsource their interactions through chatters, often from call centers in countries like the Philippines.
  3. The Girlfriend Experience: Subscribers often seek an emotional connection, which is facilitated by these chatters, rather than just traditional adult content.
  4. Market Dynamics: The hosts discuss the surprising profitability of OnlyFans and how many accounts are actually run by third parties to maximize profits.
  1. Backstories of NBA Players
  2. Jimmy Butler:
  3. Kicked out of his home at age 13, faced hardships before being taken in by a white family.
  4. Developed into an NBA star against the odds, showcasing resilience and determination.
  5. Created a coffee business during the NBA bubble, highlighting his entrepreneurial spirit.
  • Nikola Jokic:
  • Born in Serbia, faced skepticism about his potential as a basketball player.
  • Overcame significant obstacles, including being overweight and underappreciated, to become one of the best players in the NBA.
  • His journey emphasizes the importance of opportunity in talent recognition.
  1. The Role of Private Security
  2. Discussion on Pinkertons: The historical context of the Pinkerton National Detective Agency and its modern-day role in corporate security.
  3. Evolving Security: The conversation touches on newer security startups, such as Deep Sentinel and Bannerman, and their innovative approaches to personal and corporate security.

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Key Takeaways

  • The Total Man Lifestyle signifies a growing movement that embraces traditional masculine ideals in response to societal shifts towards softness.
  • OnlyFans represents a unique blend of emotional engagement and adult content, driven by innovative marketing and emotional connections.
  • The backstories of Jimmy Butler and Nikola Jokic illustrate the unpredictable nature of success and the critical role of opportunity in personal and professional development.
  • The evolution of private security indicates a shift towards more modern and nuanced approaches in safeguarding businesses and individuals.

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Additional Mentions

  • Recommended Tools:
  • Mercury (Financial management platform)
  • Upcoming Topics: Future episodes will likely explore similar cultural and business trends, as well as personal development narratives.

Links

  • [My First Million YouTube Channel](https://www.youtube.com/channel/UCE4JFc6X2g6sU4xwL6_DKjA)
  • [Shaan's Power Writing Course](#)
  • [Sam's Ideation Bootcamp](#)

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This episode encapsulates a vibrant discussion on masculinity, entrepreneurship, and successful narratives in sports, presenting an engaging blend of personal anecdotes and business insights.

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Transcript

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0:00What else is traits of the total man? The total man does not get caught up in BS drama. The total man does not act like a wussy. So when things, you know, like David Goggins is like, I broke my foot. Good. I'm finishing this hundred mile run. And the stories they collect and pride themselves on are not about lifestyle balance, are not about, like someone came over to my house the other day and she said this to my wife. She goes, it's okay to not be okay. And I go, total man would never say it's okay to not be okay.

0:43You're turning into Sasha Fierce with that? Trying to calm down. All right. We're live. I don't know who Sasha Fierce is. I bet she's amazing. It's Beyonce. When she goes on stage, she has a stage character she calls Sasha Fierce. She gets into that mode. So no matter how she was before going on stage, she's like, that wasn't, I'm a new person now and I'm doing my thing that I do with this. It's hard. That's hard. When you drink your Topo Chico, you take a big swig of that and you become Sam Fierce. Where do you want to go from here? You drive. I got a couple of things that I want to talk to you about.

1:18So I think, I think this episode is not going to be for the, for the faint of heart. I think it's not going to be for the sensitive. I want to talk to you about a concept that I've seen two concepts that I've seen the title of this episode is going to be I'm not racist but

1:35it's not illegal right like I'm not trying to be sexist but that's what this episode is going to be called so let me tell you something so I'm doing this workshop that is clearly not a webinar today right after this with our boy Nick Huber and um how many people signed up can you take a guess take a guess how many people signed up for a webinar hundreds 5 000 people have signed up for this no shit really your boy pulls weight i think is one conclusion but the second conclusion is i saw i got to see up close and personal how nick marketed this thing so nick does something i call mob marketing he basically angers the mob Nick who?

2:23Nick Huber. And he's on Twitter. He's at sweaty startup and he's got a big following, couple hundred thousand followers and some people love him and a lot of people hate him. He's one of our only friends like we have this group chat of people who all got big on Twitter. He's the only one of us I think that gets like death threats on a daily basis. Dude, his home address gets posted all the time. People will post his home address. They'll post pictures of his wife. They'll talk about how he's evil. They'll post on LinkedIn separately, not even tagging him the next day being like, I couldn't sleep at night just thinking about how much this bothered me with what this guy said and he'll say things that definitely ruffle feathers he does it I would say it's some overlap I can't decide you know it's hard to get into the mind of like you know the joker so Batman what's an example post it's like somebody so he'll be like um I've never met someone who has purple hair and also has their life together he's like I'm not saying it doesn't exist but i'm 0 for 8 and so it's like some people think it's funny some people secretly kind of nod along but they'll stay quiet about it and then a bunch of people are like dude what are you saying here and they're offended or they're like offended on behalf of somebody else and then he'll do that again he'll be like um you know he'll say i run my company um i have you know 20 people that are making five dollars an hour in the philippines and it's the best decision i made um hiring my my international staff is is been you know an absolute game changer i'm never hiring entitled americans who care about a b and c again um you know whatever and then people are like you're you anti-american and then they're like wait five dollars an hour in the philippines do you feel good taking advantage of this labor and he's like well you know i'm paying them double what they were making before this otherwise they wouldn't take this job i'm not forcing anyone into anything, but okay, if you want to protect these people who like this job, okay, sure.

4:19But the point is, is he posts up that he knows he knows ruffles feathers. He takes a very polarizing approach to it. And I would say in our world, in the business world, this is not common. Elon kind of does it, but not really. And he's the only one I can think of that's like, maybe there's a bunch of other examples, but on the business side, it's not that common. In the political side, you see it, right? Trump on the political basis. Trump did it before. He was doing it as a business person. Well, I think it was, I don't know, maybe because his whole business career was kind of pre-social media.

4:52So it's hard to say, right? Like, I think he always was this guy, but, you know, when you do it in dinner parties, it's very different than doing it out loud on Twitter where anybody anywhere in the world can follow you and hate you. Tucker Carlson is like this. All of the media pundits that get really big, like Hannity and whatever, they take a very polarizing view on things. Ben Shapiro, right? And then you have Andrew Tate. And this kind of leads me into a, so first I kind of noticed this mob marketing tactic. I was like, this is very effective. I don't know if I would want to do it. It sounds like it, you know, is a lot of like kind of firefighting.

5:29And I've been able to make it work without doing it. So I don't, I don't really intend to go do this, but it is one tactic that does work. The other thing that I've noticed with this is it ties into this idea I call total man. and I think Totalman is a new lifestyle that is popping up and I'd like to tell you about it so here's the idea with Totalman is this a trademark phrase? I tried to buy the domain, it's taken I'd like to own this domain and I think that this is going to be this either already is or going to be the next big kind of lifestyle brand trend is whoever owns this Totalman thing I think Andrew Tate kind of did it so I'm a little bit late to the game here but basically if you look at the following individuals david goggins joe rogan um jacko willink andrew tate donald trump even nick hubert to an extent they all subscribe to this like total man lifestyle what is the total man lifestyle so here did i get did i get left off that bullet point you you are you're like half of them um like i think i think you definitely you're not total man your half man but you might be two percent milk yeah you might be trying to get to that to the level okay so here's so my trainer even said this he's like he's like i'm just trying to live the quality like i want to be a quality man and i want to have this lifestyle i thought quality man that's a good phrase i said let me just sharpen that a little bit total man i said what do you mean by that he goes he's like i just want to have my finances like set i want to have i want to be wealthy i want to i want to be fit like i don't want to be out of shape i don't think it's cool to be out of shape.

7:04I'm going to push myself to be in phenomenal shape. And I found some other characteristics. He didn't say these, but basically somebody who's unapologetic. So you see this with Nick. When the Bob comes at him, he never apologizes or backs down. He pushes back again. Trump does the same thing. Andrew Tate does the same thing. They double down instead of backpedaling. So they're unapologetic. Why? Because they live by a code. I think you do that too. They live by a code. It's an internal code. And the internal code can be a little bit flawed, like Andrew Tate says some wild stuff. But the fact that they have a code is actually quite admirable.

7:38I think people are attracted to somebody with a code because they themselves don't have a code. And so it's sort of like life is easier when you're just around people who live by their code. What else is traits of the total man? The total man does not get caught up in BS drama. um the total man does not act like a wussy so uh when things you know if like david goggins is like uh i broke my foot good i'm finishing this hundred mile run like and the stories they collect and pride themselves on are not about lifestyle balance are not about like someone came over my house the other day and they she said this to my wife she goes it's okay to not be okay and I go, total man would never say it's okay to not be okay.

8:22This is lifestyles, right? I think there's one lifestyle. And so let me keep going. He knows what he wants out of life and then he has it. So it doesn't matter if what you want is a Bugatti and three model girlfriends. What matters is that you wanted it and you sort of whatever, quote unquote, manifested it. I think that's another trait of these people that do this total man lifestyle. And lastly, they have strong hobbies. Joe Rogan goes bow hunting. Goggins does pull-ups for fun. These people have strong hobbies. And lastly, they are charismatic and they care about being charismatic. So to me, I think that you're going to see a bunch of mega influencers and a bunch of brands being built.

9:06Like in the same way that there's like right-wing, conservative, like that became a lifestyle and an identity. And then a bunch of brands got built for that population. I think you're going to see a bunch of people you're already seeing it with Andrew Tate and others David Goggins and others that are trying to do this total man lifestyle and then build a bunch of products for other guys who want to be in this want to be a part of this religion and I think about this and this isn't anything new I'm reading the biography of Arnold Schwarzenegger right now something that somebody in the church of the total man would do is go read an Arnold Schwarzenegger biography for fun he's an eclectic person but he was you know he was selling workout plans and things like that because people are like, oh, you're on the, he would, he would do these photo shoots in fitness magazines of him holding a surfboard on the beach in LA.

9:58And he, in the biography, he's like, I've never surfed in my life. Like I could barely swim. Look at me. Like, have you seen a bulldog swim? Like it doesn't happen a lot. And like, he's like, you know, I don't really like, I'm not like that, but people wanted to look like him. They wanted to be around these hot girls. They wanted to live in LA and he would sell these plates. So of course, isn't anything new we're just seeing a different generation here's what i think is new um i have this belief that like almost everything that becomes a big friend is in response to the world being a certain status quo the other way it's a pendulum that swings and so you had an era where it was like the world was very conventional and traditional and blah blah blah and then you start to see a bunch of unconventional untraditional things and this is people having different genders and pronouns and purple hair and all this stuff and you see a big a big movement in that direction.

10:48And then you see, um, like I would say therapy and empathy and all these words have never been more popular and amongst men and women. Um, and I think in response to that, I think there's an undercurrent of people who feel like it's all too soft. The world's getting too soft. We need hard men. We need, we need the total man. And, and so here's how I know it works. Everything I described is the opposite of toxic masculinity. It is basically being a man became something that got labeled as toxic masculinity. And now I think there's a bunch of people trying to take that back and be like, hell no, we embrace masculinity.

11:31And so that's what I see happening is people basically flipping that on its head and be like, I'm not, I'm not going to apologize for being manly. In fact, I'm going to double down on it. And then there's this wave of people who have been craving something like that. And I'll give you the example. I remember when Snapchat came out and I underestimated Snapchat at first. I thought, oh, just disappearing photos for kids. And is this just for, you know, bleep pics? Like, you know, what, what is this? Is this, this is going to be a real deal. What I underestimated was that Snapchat was the response.

12:00The pendulum had swung at when Snapchat came out, Facebook was basically at the peak of its powers. Or it had like, sort of like was, was Facebook and Instagram were like at the top. And what Facebook and Instagram were, were every photo is public. Every photo is permanent. Every photo looks good and just trying to make you look cool. And what was Snapchat? It was the exact opposite. It was every photo is private. Every photo is impermanent. And because of that, you get to be silly. You get to let your hair down. You get to just send goofy pictures instead of pictures that make you look cool. And so to me, the need for a product like Snapchat only came out because the world had got so Instagramified, so Facebookified, where everything was public, permanent, and pretty.

12:47And so I think that you see this, anytime you notice that the world goes in one direction, you can sort of anticipate that two or three years later, the counterculture response is going to be there. The opposite is going to become popular. And so this is like a way for me to get, like, when I think about how to be ahead of the curve on trends, I start to think about what feels dominant today. And in three years, what would be the opposite? Because I think there's going to be an emergence of that counterculture. What do you think of this? Am I just doing fake astrology there, trying to piece things together?

13:17No, your theory, I think, is exactly right. You know, there's been things that I've been interested in. Like, have you heard of the light phone? It's L-I-T-E phone. I looked into buying one because I believe that. Why? Because we're so, well, I guess explain what it is. but it's like we're so heavy. So the light phone is, it's like a$300 phone, but it has the screen of a Kindle. So no colors. And I think you can only download, I think you can only do spot. I think it's just Spotify. I think it's just Google Maps and then phone calling. And you might be able to text, but you can only text like a Nokia.

13:50So you have to type in like, yeah, in order to do C, you got to hit one three times. And it came out like maybe 10 years ago at this point, eight years ago. And it didn't really hit right away, but it's getting more and more and more popular. Another one that I've been preaching about forever and that hasn't entirely taken off yet is DuckDuckGo. So DuckDuckGo is a search engine. It's just like Google, but you can't be tracked. And so if you Google DuckDuckGo internet searches, they actually have a graph and you can see like the number of searches per day and it's growing exponentially. Yeah, so your theory I think is totally right.

14:25Anybody who's in fashion or whatever is gonna know this thing and be like, yeah, duh. Like when everything goes to skinny jeans, guess what's, guess what's coming back next? Which is true. And whatever the, you know, the baggy stuff, the high waisted loose stuff or whatever. But you have an issue. Here's a, here's a flaw with this premise, this particular one. It's not a flaw. You're stuck in this California bubble, man. You gotta, you gotta come to where I'm from in Missouri. I think like, you know, this is, this has been gaining momentum now for a little while. I think the difference is, is that, um, um, California types, you know, the people who like, if, if, if I'm from like a place that's generally right of center now, the left of center people, I think are also craving a bit more than before, right before it was like kind of cringy guys.

15:11Um, and then they start evolving a little bit to being a little bit more holistic. And so for example, do you know who Andy for seller is? Yes. So he's in our world and that technically we compete against him in the podcast charts, but I had no idea who he was, but he was the, he was the, he's the number one business podcast typically in the charts each week. And he talks a ton about like politics and stuff. And I believe he's right of center, but it's, that's mostly a stereotype of just the way he looks and some of the phrasing that he uses. His podcast used to be called the MFN CEO. Right. And then I started listening to him and I'm like, oh, you're way more eclectic than I originally judged you for.

15:50And you're actually really interesting. And I think that that's what's happening is that there's people who don't entirely fit into the previous bubble of whatever I would stereotype these guys as being, which is like lower IQ, big ass meatheads. It's like, oh, no, you're actually way more thoughtful than I thought. Totally. Yeah, I think that's totally true. So yeah, I think this, I'm keeping an eye on this and I think that they've been very successful. Like David Goggins is kind of like stunningly popular now. And same thing with Andrew Tate. well so is Jocko you saw Andrew did you see Andrew Tate came out of prison and did an interview did you see this interview on BBC just it ended mid interview didn't it well there's the full thing got posted on like Rumble or something like that like what happened yeah no I didn't watch it I mean it's kind of a headache the thing about him is like he started out like if you listen to his messages like maybe 70 % is like good like you know a man is someone who exercises they get what they want but then like there's like 30 % where I'm like oh bro like I don't want to be associated with that like that you crossed the line there but uh yeah some of the stuff he says is awesome so for example yeah the the bbc so it's a woman she comes into his home and she's interviewing him and uh she goes you are you know um how can you say these things that are you know toxic and dangerous and whatever you've been named by the uk um commission uh committee of whatever as the most dangerous man in the United Kingdom.

17:20He's like, dangerous man in the United Kingdom. He's like, he's like, he's like, what am I preaching that, that is so dangerous? He's like, he's like, I don't, I'm Muslim. I don't drink. I don't do drugs. I tell people don't drink, don't do drugs. I say, work out. I say, work hard, get rich. Um, and you know, like, like build yourself into a quality individual who lives by code. And he's like, you know, that's what I, that's what I preach. What is dangerous about that? And she's like, well, you said on an interview that, um, if your wife does OnlyFans, you're entitled to half her earnings or whatever.

17:49Or like that, you know, if your wife is your wife, that she is your property as a man or whatever. And he's like, did you listen to the actual interview? And she's like, you said that. That's what you said. He goes, yes, but what's the context of the interview? The context of the interview is, or the context of the podcast is, me and several women on a podcast were joking around because one woman says, if my man owns a car and I'm dating him, that's my car. I own that property too. And then he countered as a joke. He's like, I basically, as a joke countered, if I'm dating a girl and she has an OnlyFans, then I get half of that too.

18:24And he's like, well, the same logic, right? And he's like, so that's what I said. And she's like, so are you saying it's a joke? He's like, yeah, I'm saying you're taking it completely out of context. And he's like, you know, he's kind of like trying to defend himself. They're arguing back and forth. And he's like, he asked her a question. And she's like, no, I'm asking the questions here. He goes, no, no, no, you're in my house. I invited you here. I'm doing you the favor. you know you're begging me for interviews and uh i i let you in here we are equals uh there you do not hold any authority over me we're equals if i ask you a question you you can choose to answer if you ask me a question i don't have to answer either you know that's how this is going to it's a conversation and she like was like rejecting that premise and then you hear their handlers in the background that are all like getting really nervous about how the whole thing's going because it's like going off the rails uh the bbc handler or the tate handler because he he has them yeah he has people who are like you know i wouldn't say maybe handler is not the right word but like you know he has this like kind of whatever his pr type people that were like he's answered the question already like why like you repeated the same question six times like just move on to the next thing like where you're stuck here like he's answered it he's not going to answer it any differently he's answered it five times now just move on to the next question and so they were like you could hear these voices in the background in the unedited version like even they take a break they're like how are we got the camera camera died we got to reach it reset the batteries hold on and then you could see what happens in the break she like immediately is like no just make eye contact she's like looking at her notes only and then they go like good interview and his aunt was like we don't have to do this it's fine it's fine no this is good actually i want people to see how this goes he's like i want people to see her uh like you know how how the mainstream media how they don't they don't do their research they lie blah blah and he's got his like spiel but during the break there's like maximum tension it's like that's actually probably the most interesting part of the whole interview.

20:06So I, uh, I'm not, I'm me personally, I'm not convinced I'm willing to sign up for that. I don't want to, I'm not, I don't want to deal with that headache. I'm willing to make sacrifices to some parts, not of my code. It's just that my code is like not that hardcore, maybe is the right way to put it. But I've met a lot of people who run companies that, you know, that are worth hundreds of millions and some that are actually worth billions and i'll see them like do certain things that are common now about like uh uh like they use phrases like bring your whole self to work which is like kind of like a funny controversial statement to some people because some people like no just bring your work self to work like we don't we don't need it yeah or no there's like a crew and then there's like they'll do like certain things that are typically like uh that you see a lot of that are categories as woke and i'm like dude i know you don't believe that and i see them say they'll say things privately like yeah but i want to win and this is the game i have to play in order to like hire all these people and i don't know how i feel about that when i hear about that i'm like i had a funny uh experience with this so when we got acquired by twitch um now in a 2 000 person organization and twitch uh literally i think uh you know five percent of the staff has like you know purple hair like and i don't mean that's a knock i just mean like we're in san francisco we are the stereotype of when people talk about kind of like left-leaning social media companies.

21:33People think this about Twitter or Facebook. I would say Twitter is probably more like that in terms of the staff. So I'm in a meeting and I joined like three minutes late, as I do, as you know. That tend to be three minutes late every time. And there's a presentation on the screen. I don't really understand what's going on. I'm like, what is this presentation about? And I Slack somebody and they're like, it's like a you know just kind of like updating our copywriting whatever i'm like oh copywriting i love copywriting what are we talking about and it was talking about like how we use uh genders from now on it's like we only say they and then and then they were talking about uh women they're like we don't say women we say um and they spell this word w-o-m-x-n and i was like i was like how do you even say that what is it i don't know what is that or is it just women like what do you say for that and like this is now how we say this and i was like i was like what does that mean like sorry dumb question like what is it who's who's offended and what does this mean it's like oh this is inclusive of like people who were maybe not biologically born women but now are women and so this is like the inclusive term and i was like so i was like how i was like how do you say this and and like all of a sudden i could see i could feel like a bunch of heat on me like why are you asking all these questions and like there's kind of an undercurrent in the way i'm asking the questions which is sort of like, is this, are you sure?

22:49Like, that's kind of all I was, I was like, I was like, wow, this is overnight. We're just changing. Like, this is, we don't say that. And now we say this, like, this is a pretty big change. No. And, um, and so I'm hearing this and I'm like, okay, I guess, you know, that's cool. And, um, and then they, the funny thing is the company that tweeted out for international women's day, they tweeted out international Womaxon's day or whatever, right? Like they tweeted it out like that. And then they got tons of blowback from the transgender, like the LGBTQ community being like, don't, don't use that phrase.

23:19Just call us women. Why are you trying to make us seem different? I was like, oh my God, that backfired. Like their attempt to, to like, you know, placate actually backfired. And I was like, wow, this is really like, this is, there's a bunch of landmines. Like, you don't even know. But then what if the executive, were you like, hey, executive team, what are you thinking? You can't ask that. But I was like, I said it in a different way. I said, we're talking about like, you know, questions. it was like um amazon has this thing where when you are doing your yearly planning one of their questions is what are the dogs that are not barking yet and it's from this old sherlock home story of like a crime occurs in a house there's a break-in and there's no clues and sherlock can't figure it out and he figures it out because he's like um well the dog was here right so surely the neighbor heard the dog and they're like no the dog didn't bark and he's like ah that's it that's the clue watson and he's like what he's like if the dog didn't bark it's because he knows who the intruder was that means this was an inside job and so he figures out who it was because there was the dog not barking so they have this thing in amazon which is when you're doing your annual planning they said what are your dogs not barking basically like what are you not hearing that is actually telling you something um or it's a different way of saying like what is something what is something that's not being said out loud but could signal something that's worth yeah yeah and um so i said i go i think we should decide how woke we're gonna be and like where like is there a line and what does that mean and who do we want to like we should say it out loud what we want to be um and then literally look my slack just blew up of like dms being like like abort don't say this don't like don't bring this up like um what are you saying dude like this is like you know uh a suicide mission and one girl goes she goes she goes um i didn't appreciate that we don't use the word woke anymore and i go i go we who like there's a company policy you can't use the word woke i was like i didn't even mean it as an insult like i thought it's just like a yeah because at the time it really wasn't this was many years this is like four years ago or five years ago now woke was woke became a little bit more derogatory over time uh at first it was stay woke it was like a the kids were saying it as like yo you if you're not you're not like awake to what's really going dude i think twitter had t-shirts that said stay well yeah it was like a positive thing and then it turned into a criticism later so somewhere in the middle of that and i was like we should decide what and she's like we don't use the work woke anymore.

25:35So I appreciate if you don't do that. I go, who's we? Is there a committee that decides what words we can say? Like, that sounds pretty non-woke to me. And she links me like a Vox article. I'm like, oh, you read this Vox article? You decided that I can't say this? And I was like, oh, this is just too much for me. And I was like, there's only one piece of advice that I needed. And it was a piece of advice I got on this podcast from a guy very early on, Daniel Gross. He's a super smart guy. He got acquired by Apple. And I go, what was that like in that acquisition. You were there for three years.

26:04What was the best advice you got about navigating that? And he goes, don't give yourself brain damage. And I go, what? He goes, yeah, when you get acquired, this is a really tempting thing as an entrepreneur to like, I'm going to, I see things that are wrong in this organization or that I want to be a challenger voice and not just like another, another person who just follows, you know, the company line. And I'm going to challenge, you know, maybe our innovation cycle or our policies or anything. I'm going to, I'm going to be the one who brings change. He goes, it's just brain damage. Don't, don't try it.

26:33and I was like, oh, I'm doing it. I'm giving myself brain damage. How'd the woke story end? It ended with that one person telling me that we can't say these words anymore, which was backed up by nothing. And I was like, oh, cool. So you read this article. And so you decided that I am not allowed to ask this question. Again, gotcha. Just clarifying. Great. Thank you. You know, whatever head of important thing inside the company. Like, yeah, I'm glad that you're, I'm glad this is how this works. And you know what? do you think without calling out, well, Emmett is the CEO and he seemed, I don't know him, but he seems like an awesome guy with, I don't know if you can answer this without calling him out, but what do you think he thinks or someone like him?

27:11Can I say someone like him? Someone in his position, someone in his position with his name and face. What would they say? Yeah. I can't speak for him, but I guess my impression of it was basically, I think he's mostly shielded from this stuff. So like, I don't think the most of this gets to his plate and that by the time it does, He's a total man. He doesn't care about drama. I think he's like a renaissance man. He's a little different. I think two things. I think one, I think he's mostly just like, I think he's gotten a lot of CEO coaching to where he doesn't let his first reaction be his response.

27:51So like something comes up and now instead of reacting, he responds and he usually responds with a question and he'll just ask them tons of questions. and he's like I'm in the spirit of literally understanding what you're saying and trying to figure this out tell me what does that word mean like and they'll be like it just I mean it means inclusive means that he's like well like no like can you please like use an example or can you like from can you explain that from like you know base principles like what are you talking about where what are the boundary lines like let's make sure we're all talking about the same thing and he does like kind of like a Socratic method where he would he would end up just like fatiguing out anybody who wanted to bring something up and he would get his understanding of it and to decide is this important or not but um i think most people are sort of intimidated by him and then in the process of trying to debate him on something would sort of like nobody could really a very few people in the company could really like hold up to any debate or any scrutiny from him in in a conversation i saw it just many many times and he was trying to dial that down because he knows that that's like, you know, already he's in a position of authority.

28:53Plus he's like a, you know, world-class debater who's got this like wide breadth of knowledge to like pull from. So he already knows he's like, you know, if he does that, he's going to shut people down. So he's trying not tries not to do that. But I saw, you know, most people didn't want to bring it up to him. Dude, I just avoid all of this, this shit. Like I can't stand this stuff. And it's just, I just don't care is really what I guarantee it's the worst part of the job for Zuckerberg or an or anybody who runs these networks, it's like the 1 % of trust and safety or like angry people that's constantly angry about something.

29:26That's got to be the worst part of the job. That's not why they created these networks is to like be public policymaker in their own like kingdom. But it is amazing how they get around it because I could tell Zuck doesn't care about that stuff, but he still plays the game. And Zuck's a man. He's never had a controversy. He's never done anything. A lot of these guys haven't. like they've done pretty good with navigating some of these topics. And I'm amazed that they don't react by saying, oh, you guys want to form this union or you want to like protest over this? You're all fired. Like, this is a machine.

30:01You know, we don't need this. We don't need this. This is a machine. Well, that happened to the MailChimp guy, right? Like, didn't he say something in an email which is like, you know, let's not do it this way. And then he got fired from his own company. What happened? I don't know. What happened? He wrote an email to the staff about a trend he noticed in the workforce, which was new hires had to introduce themselves using their preferred pronouns. He says, this is completely unnecessary for a woman who is clearly a woman to tell us that her pronouns are she and her and a man who's clearly a man to tell us those pronouns are he and him.

30:32He understands that the practice is rooted in kindness, but he says in the long run, this approach does more harm than good because you're forcing people to behave a certain way. And that's the opposite of inclusion. And then, and so then, uh, he says, first, there's a tiny number of people at, well, he says peeps. So, you know, already, that's a fireable offense. It's a tiny number of peeps at MailChimp who would consider themselves transgender, forcing, either with orders or guilt, the other 1 ,390 other peeps to adopt a new communication time that humanity has never had to use in our 300 ,000-year existence and our 150 ,000 years of spoken language in order to make things slightly more comfortable for an extremely small group of peeps is completely illogical.

31:17Um, so then he got fired. It was probably for the peep sick, to be honest.

31:28Like into whoever bought the company was like, look, Ben, we need to talk. Yeah. He's like, but I didn't mean to hurt the trans people. He goes, what? No, look, we need to talk about this peeping. Yeah. He stepped down as CEO shortly after and voluntarily. And then also somebody came out and was like, by the way, there's no policy that says they have to do that. He's like, shit. We, um, one time at The Hustle, we wrote an article on Sasha Gray. Sasha Gray used to be like this famous porn star. And we wrote about how she was trying to change her image around to not be that. And every single night at like midnight our time, I would get all this traffic from Japan.

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32:09Because I guess that was morning time in Japan. It was all people searching for Sasha Gray. And they were finding our article. Yeah. Yeah, and I found out that she had hired this company called like reputation.com to like boost that article. So it showed up first. So we're getting all these people searching Sasha Gray XXX and they didn't get what they wanted to. But whatever. You're like photos at the bottom of this blog post. Photos inside our newsletter if you subscribe. Dude, I didn't realize. I guess I realized it, but someone posted this infographic on Twitter of the biggest websites. And it was like Google was just like the largest.

32:45It was like bigger than everything combined. But then like, I think four of the top 10 were porn sites. And it's wild. I mean, imagine working at one of those companies. Can you imagine that? What would that be like just sitting in the office? It's weird. I've imagined it many times. So I've been, I can't talk about these, but I've been, I've had very interesting conversations with a few people that own OnlyFans-based businesses recently. And they're absolutely crushing it to the point where I can't talk about it because I would be kind of like, it's like, do you mean, do you mean the, the stars or like the ancillary things?

33:23All most, I'm talking about the ancillary things right now, but they're all crushing it. The platform is crushing it. The stars are crushing it. And the, the cottage businesses that get built around this to help this, to be a part of that ecosystem. But they're doing so well that I sort of, if I talked about them, I would be coming between them and like millions of dollars because a lot of people would want to compete with the strategies that they're doing. But I will say one thing that I've learned that was pretty interesting. So I always assumed that OnlyFans was popular because you're sending like, I don't know, nude pics or videos to guys and that's like the thing.

33:58That's what they're paying for. And I was always a little curious. I was like, porn's like free on the internet. Why would you pay for this? And I go, there must be something. I don't know. And I just kind of wrote it off as that. Do you know why they make so much money? Do you know what the actual moneymaker is inside of an OnlyFans account when these girls say that they're making like a million dollars a month? You know what actually drives that? I've never subscribed to one. I guess you probably have subscribed to a few now that you're like researching it, but I've never subscribed to one. You know, I'm a married man and I did not do that.

34:27But you didn't need to because I talked to the people who like run, they like run the accounts or whatever. Like what a lot of people don't realize is that a lot of these accounts are just they're bought. So like a girl has a public persona. she does an OnlyFans she kind of gets exhausted running the thing because it's like a lot and it's like emotionally exhausting dealing with all these guys and whatever so she's so somebody come approaches her and says we'll buy your account for you know I'll give you$200 ,000 right now for your OnlyFans account and then I'll give you you know X percent of the profits and I'll run it you just have to put pictures in a Dropbox folder and you give me good content and I will give you money and that's how it goes and then and so what actually people so I was like why do people pay for these pictures and videos like again porn's free that's like one of the rules of the internet is porn is free so what do people really want and it turns out that they want like the girlfriend experience and so yeah not through the content but through the chatting and that the chatting has all kinds of weird things like is it one group chat or individuals individuals and so they hire farms of chatters so basically what only fans is built off of like a lot of the the money is made through is giant like customer support you know uh call centers uh essentially in the philippines talking to you know it's basically like dudes in the philippines talking to dudes in the u.s pretending to be the girl and so they it's just like they have this army of chatters that will chat with these guys and tease them and flirt with them and then upsell them and boom cha-ching got the sale there and they're like salespeople they they got to go they get commissions and all this stuff it's insane and what how within that okay so one of the highest ticket items what's the you know if this was the the county fair what's that top stuffed stuffed animal at the top and it's basically like the number one is pretend to be my girlfriend for like you know a month and it's like text me as if you're my girlfriend um and it's like that's the that's like the top prize but there's other weird stuff underneath so weird that I can't even say this.

36:35This is a family show. And so I can't even say some of the weird stuff that they want, but it's not what you would think. It's not like super. Is it just like sending, sending pictures back and forth? Like I'll give you one example. One example is the guy who's the customer sending pictures to the OnlyFans person asking for their opinion or rating of them. And that's like a service that they pay for. And so there's stuff. And I guess like the two things stood out. One is, it's like the free market at work, baby. It's like you can really see what humans are all about when you talk to these people.

37:10Because it's like, man, people are into all kinds of crazy stuff. These are like their real desires. And these are desires they wouldn't admit. And I bet a bunch of these people are, you know, they're the person, they're doctors and they're the CEOs and they're other people. Like, you know, human desires got revealed. They were always there and they got revealed because OnlyFans gave a better avenue to realize those desires, which is kind of crazy to me. The second thing is, I think it's wild how much money is being made in this space. And my reaction to it is not kind of like, like, I think you were asking, what's your reaction to?

37:48No, my question is not, who cares if it exists? My question is, you getting involved into it. how does it make you feel and how does it make your wife feel? Well, I'm not involved in it. Well, okay, you're contemplating. I'm learning. I'm talking to these people because I find it fascinating. I have contemplated investing in some of these because I would not want to operate this. But, you know, if you're already down there in the sewer, let me know if you got something. I'll hand it up here. I will provide resources. Dude, you realize how hypocritical. That's so hypocritical. Why is it hypocritical?

38:23I would not personally enjoy operating this. I also would not like operating a deli or an ice cream shop or whatever, but I'll go eat a scoop. What's the problem with that? If they need resources, they need capital, or they need advice, I'll give them those things. I don't want to operate. So to me, that's fine. It's also hypocritical of me, by the way, if I consume porn and to also shit on it. So I'm not acting as though I'm holier than thou, but it is a conundrum. I told my wife, by the way, I was like, hey, I'm thinking about this. and she just goes okay don't tell me but if it makes money that's fine

39:03yeah i would also say that it's really funny i find it like amusing the way that the ecosystem works where it's like what you think it is is some woman with an account who's putting up content and guys want that and then she's chatting with them and it's like actually this like whole other the thing there's agencies that control the accounts the agencies are 90 dudes uh the chatters are like you know these call centers in india and the philippines and um i find it amusing i'm like that's hilarious that that's what this like that that's how this like evolved and i find that dude and i always i always get their reels on instagram at night in bed so like i try not to keep my phone uh so i uh like if i'm scrolling on my phone at like 10 p.m it's normally like ripped guys and dogs in the day.

39:50And then even in the evening, it's hot girls that pop up on my real, you know, like when you're scrolling through your Instagram. And I'm like, wait, what is this? And then you click on their profile and it links to a link tree, which goes to five other things. You see it because what they, one of their main growth tactics is they pay meme accounts. So accounts that just post funny jokes 99 % of the time. The way that those accounts make money is OnlyFans people will pay a lot of money to get posted one time at night on those accounts and then you can delete it in the morning and that's how they grow their own social followings and so through these meme distribution channels and so that's a funny part of it.

40:28But anyways, I don't even know, didn't plan to talk about this one but that's a funny little tangent. So, all right, listen. I don't know if this actually is going to interest you but I'm going to try to make this interest you because anything that uses the H word, history, you're not into. Right? But the total man should understand history because history he actually listen he actually has been alive through all of history it's like a Dos Equis man so I'm reading this book it's called like Killers of the Flower Moon it's basically about the 1920s Osage Indians it was Native Americans they were given this plot of land when they were like you know like the government was like hey you know we're taking this shit over here's your plot of land turns out it sat on this oil and so they all got rich and white people take advantage of them and kill them to steal their money and I was reading this book and they keep talking about the Pinkertons.

41:20Have you ever heard of the Pinkertons? Never. So they were like, kept talking. I was like, why don't they go to the police and they're hiring these guys called the Pinkertons. So Pinkertons, it was basically a guy named Alan Pinkerton. He started this company in 1950 and he started it because he was walking through the woods one day and he saw a bunch of like counterfeiters and he got curious. So he starts watching them and he starts figuring out what they're doing. And then he calls the police on them and they're like, well, we can't really solve this. He goes, give me a few weeks. I'm going to, I'll keep an eye on them.

41:47And I think I can figure out what they're doing, where they're going, and I'll be your detective. He does that and they get arrested. And he's like, I love doing this. This is very fun. And so he keeps doing it. And it starts like a small, like little mom and pop business where he goes to other people and he goes, hey, do you want me to help you solve this crime? Just pay me a little bit of money and I'll go and I'll go and do it. And we'll report it to the police and we'll give them all the evidence that they need. So he does this for a handful of years. and eventually he works his way up to like the uh the government american government is paying him money and it gets to the point where his people this is pre-secret service his people uh protect abe lincoln so we didn't have the secret service back then secret service was invented after abe lincoln got shot didn't do a great job yeah yeah can't win them all it turns out yeah can't win them all can't win them all it turns out yeah that is actually totally true he's had a bunch of losses, but, uh, so he, so he was like, uh, uh, failed to protect the president, but for some reason the government still liked him.

42:47So they start giving them contracts. So anyway, fast forward to the Pinkertons are still around and they've done a bunch of controversial shit. So like, as they grew companies like, uh, Andrew Carnegie, like the Titans of, uh, industry would hire him to basically like when there were, uh, unions that would go and strike, they would literally sit outside of a gate of a factory and like, like protest and shit and then also fight. And so the Pinkertons at one point killed like 24 of these like protesters. It was like a huge thing. And so they're like pretty hardcore. You have a note here that says at their peak, they had more agents than the standing American army.

43:20Is that true? That's insane. Dude, they had tons of people and their motto was Pinkertons don't sleep. We don't sleep. And their logo wasn't open eye. And so they like, it was just like, we are there all the time and we will always find out what's going on. You know, I thought that Mighty Ducks, Ducks Fly Together was the top, but we don't sleep might be better than Ducks Fly Together. Yeah, we don't sleep. But so this company was created in 1850, I think I said. I was reading about, coincidentally, this other thing going on with like Amazon. Amazon was having some issues with union stuff. And dude, Amazon, this company still exists.

43:59And Amazon hired these Pinkertons. So basically what they do now. So the company was sold in like 2005 or something for like$400 million. So not a significant amount of money for how long it lasted, but because it kind of peaked in the early 1900s. But they're still hired. Look at their website. Have you been to their website? No. Pay4Tim.com. It just says our story. And there's literally a picture of Abe Lincoln. That's the hero image. Do they have a hole in his head? Talking about owning your failures. These guys love it. Yeah. It just says whoops. we've learned from our mistakes nobody nobody feels faster than us yeah they took fail fast to her risk advisory investigations protection embedded smes i don't even know what that is that sounds dude so listen to what they do so they basically they'll hire these guys so pinkerton like there's like guards now i guess i don't know what they wear like just blue jeans and a plaid shirt and they like go to like they'll go to Starbucks, hired them, and they'll go to the Starbucks to get a coffee and they'll just try to listen in.

45:04And you'll hear like one guy talking to his coworker, like, hey, we should unionize or, you know, fuck this guy. Let's do this and that. And they go and report it back to like corporate headquarters or they'll try to figure out like when Amazon was launching a bunch of stuff, they'll go and just walk around the office and be like, is anyone talking about shit they shouldn't be talking about? And they like report it. They still exist. Google hires them. Facebook hires them. They still monitor this stuff. And it's a really, it's A, fascinating that a company has existed since 1850 or whenever it was, and they're still working.

45:38And B, I've started thinking about private police and security companies. And there hasn't been that many interesting security startups. So one of them that I actually invested in, it's called Deep Sentinel. Do you know what Deep Sentinel is? It's the security, it's a security thing where you're like, it's a security camera where it'll talk. It'll like, there's like a human watching on the other side. Deep Sentinels whole thing. Like they make a joke. They go rings awesome for watching your shit get stolen. And like, I, I have deep Sentinels at my house. And like one time a drunk guy came up to my front door thinking that I was, we were his Airbnb and like the camera like catches him and he says, Hey, sir, what are you doing here?

46:17And they call the police. So I walked down at like 3am and I see the cops at my house, like taking away this guy. And so anyway, that's kind of cool. Another one is called Bannerman. Have you heard of Bannerman? I have heard of this. It's like bodyguards, right? Dude, we used to do it all the time. So it was a company that went through Y Combinator and we host conferences. Well, I don't know. I'm trying to figure out. The site's still up. But basically, when you host a conference, by law, as well as like practicality, you need it. You have to hire security. You need security guards. And we would use Bannerman and we would hire like, and they have like a menu.

46:50It's like armed guard,$200 an hour. non-armed guard,$150, just a huge, scary looking guy,$100 an hour. You could hire them by the hour. And it was so easy. It was like Uber for security. It was awesome. But there hasn't been that much new startups in this space. By the way, here's the pricing. Unarmed guard,$59 an hour. Armed guard,$90 an hour. Off-duty police,$145 an hour. And they're armed. That's it. That's it. So I just get a big, scary guy to walk with me for$50 or$80 an hour, or whatever it was. I'll do it for free. The wrong type of scary.

47:28So anyway, I'm just like interested in this space and I thought like the Pinkerton thing, it was wild that this shit still exists. Do you know how much they sold for? Is that, or do you know anything about their revenues or anything? Like this is a crazy business. No, and I've looked everywhere and the founder, he says on his LinkedIn, he goes, I don't use LinkedIn anymore. That's like what it said on his profile. So I - The founder's alive? Yeah, his name's Johnny Chin. How is he alive? 1850? no oh i thought you're talking about uh fucking bannerman uh no no pinkerton no that dude's for sure dead uh how much does it cost i don't how much well you said they sold to somebody right 400 million dollars in 1999 400 like 99 um but it's pretty fascinating that it lasted that long it got sold so basically and i was doing even further research on this that like there's this It's like the security industry, it appears as though it's like a handful of big players and then tons of mom and pops.

48:23But the handful of big players, there's like three of them, and they each do like$10 billion a year in revenue. And what they do is they just acquire tons of like mom and pop businesses. And so now the biggest ones, you'll probably recognize a lot of their t-shirts because they'll see them at like concerts and shit like that. But then there's a bunch of private ones. Have you heard of Blackwater? No, that sounds good though. so dude this guy his name's he's his name's eric prince very controversial guy uh i haven't read his book but i want to but he was controversial because he started like a it was basically a private security company but they did shit for overseas so they would like uh protect like princes and saudi arabia and shit like that and then also when iraq and all that shit went down they would do government contracts and so they would eventually like you know do army shit so they would like protect like a convoy and eventually kill a lot of people.

49:14And they were like hardcore. And Eric Prince became a billionaire doing this. And he eventually sold it to private equity for billions of dollars. It's called Blackwater. Very ominous name. I love that name. But there's like a, there's like a bunch of interesting players in this space, but not that much like of these like tech startups. So I think it's really interesting and fascinating industry. I'll give a quick shout out to this genius restaurant. so this guy Joshua Goodfield tweeted this out there's a restaurant that basically named all of its like the number one the number two the number three office supplies so it'll be like mini dry erase board or like pack of pencils so that you can oh that's hilarious so you can expense all meals from this restaurant it's called USB Wired Mouse five dollar french fries yeah exactly I thought that was a genius little little marketing hack so shout out to that and then And, dude, are you watching the NBA Finals?

50:08I got a little human interest story for you. No, but tell me about it. It's pretty crazy. So the two teams that are in it, it's Miami Heat and Denver Nuggets. So the best player on both the teams have just like crazy backstories. So one, there's a guy in the Heat, Jimmy Butler. He, have you ever seen the movie The Blind Side? I love that movie. That's my favorite movie. It's his life. So the guy got kicked out of his house at like 13. And was crashing on friends' couches. And then this white woman just took him in. And she just joined their family. And he's like, yeah, she didn't have to do that.

50:44She just did it. He calls her mom. Her real kids are his brothers and sisters. That's just the way it was. And he was not, unlike the blind side. With the blind side, it was pretty clear this guy had NFL talent. He was just a freak athlete and was huge. And so any coach would kind of tell you that. Not to say that's why she did it, but it was kind of possible. but Jimmy Butler it was like he wasn't he went to a junior college then he transferred to Marquette then he barely got into the NBA and now he's a star but like it was not obvious have you heard do you know who the real parents in Blindside you know it's real people he owned Andrew Bullock he owned a shitload of KFCs and like Long John Silvers and shit and I googled him he sold it for 400 million dollars all of his franchises good things happen to good people good things happen to good people and so Jimmy Butler by the way so this woman that took him in, single mom also.

51:35So single mom with seven kids did this, took him in, basically put a roof over his head, and he ends up grinding his way to the NBA and does amazing things. He also was doing something really funny. So back when COVID hit, the NBA, to keep the season going, they had to create a bubble. Many sports had to do this. They created a bubble, which was like a... Didn't they do it at Disneyland? Yeah, they did it at Disney World, I think. So they did it in Disney World in Orlando. It was like, you live on on campus, nobody comes in or out. If food gets delivered, it gets delivered in a sealed box 30 feet away and it gets given to you.

52:09And they just tested everybody daily. And if anybody ever had anything, they got kicked out. And so during that process, Jimmy Butler realizes supply and demand is out of whack. So he starts making coffees. He brought a fancy coffee machine and starts making coffees. And people are like, yo, can I get some coffee? The coffee here sucks. I want the good coffee. He's like, yeah, cool, man. it's a hundred dollars that's like a hundred dollars he's like it's the price he's like these are players who cannot leave this bubble and so and they're like all right man fuck it and they just start giving him a hundred dollars for this coffee and so he creates this brand i think it's called big face coffee uh he and now he's like so he and during the bubble people want to know what it's like and there's a lot of the guys are like vlogging so this was like one of the storylines you know jimmy opened up a coffee shop he's just like you know killing us on this coffee and he's like yo i make the best coffee it's best coffee in the world hundred dollars and uh and so now he's like creating a spin-off brand of actually that that that coffee brand which is i think kind of cool and who's the other guy that that big white guy the giant white guy so uh yoke it so he looks mean that guy looks mean i saw he got into it with all town in serbia somber he got into it with some dude on the on the sidelines too i saw uh yeah that's funny that was the owner of another team he basically like bullied an owner of another team so um so this guy's he's awesome so he basically his story is even crazier i think so this guy's born in the middle of nowhere serbia he's got two older brothers and um he's he's even though they're really tall he only likes one sport horseback riding so so he just falls in love with horses always on the horse track or whatever but because he's so tall like uh you know when he wasn't on with the horses.

53:53He starts playing basketball. And what's interesting is that nobody would have ever known of this guy, except for the fact that there was one team that had a business model. Their business model was basically, let's find prospects that might have NBA potential. We don't care if we win now, but let's just find big dudes who got a lot of potential that might get bought out by the bigger clubs. They're kind of like house flippers. They're like, let's buy this guy. Let's see if we can polish up the asset and let's flip them to a bigger team in Europe or let's hold their rights and maybe we get there.

54:26Maybe the NBA team will have to buy us out. And they had done this with a couple of guys. And so the guy's reading the newspaper one day and he sees that at some youth basketball game, like some eighth grade game, some kid, you know, had like 25 points and 25 rebounds. And he's like, huh. So he goes and he finds this guy and he's like, hey, you ever thought about playing pro basketball? He's like, no. And he's like, come with me. So at like, I don't know, age 13, he like leaves his hometown and joins this like team. And they're like, so then you think the story is because he's the best player in the NBA now.

54:55So it's like, he must have been awesome. He's the best now? He's the best player in the world right now. But how close is he? He's like 7 '1", something like that. And so you would think, oh, he must have been dominating in Serbia. And then he went to these tier 4 league. He must be awesome. No, he didn't even play. The coach was like, this kid is so fat. He is just so out of shape. I will not play this guy. And so he's only allowed to go to practice. And they're like, until you can run, like until you're in shape, it's not going to work. He's like, what do I do? They're like, well, what's your diet?

55:26And the guy was drinking like two gallons of Coke a day. He was addicted to Coke. He just loved drinking Coke. And so they were like, you got to stop that. Like, first of all. And so he stops drinking Coke. He loses like 30, 40 pounds in the course of like a few months just by changing that like one habit and going and running every day in practice because they won't give him the ball. He just had to run on the side while everybody else practices. And so he's doing that. Finally, he starts playing. He becomes the top player on his team. Like as soon as he like was able to get in shape, he was the top player on his team.

56:02And he gets drafted in the second round. Like basically he's like one of the last picks. The NBA draft, if you go watch the video of like, oh, I want to see when they got drafted. Like you've seen when LeBron gets drafted. He gets on stage. He shakes the commissioner's hand. He smiles. The light bulbs are flashing. Like people know this is the start of a star is born. Well, was he just like walking by and they're like, here, take this hat. Here, just take that one. Even better. They just cut to a Taco Bell commercial and at the bottom ticker, it just said, pick number 41, Nikola Jokic. It just like, it goes across the screen, it goes away and it's a cheesy gordita crunch ad.

56:35He didn't even have that starting moment because nobody thought this guy would turn into anything. And then he's basically become, you know, the best player in the world. How old is he? He's only like 27, 28, something like that. He's pretty young still. and he actually wouldn't have even made it to the NBA. Like this team in Barcelona was going to buy him. That was going to be the flip. It was like, he goes from the Serbian team to the Barcelona team. And the day before he was supposed to sign the contract, like it was already the lawyer just had to finish one thing. He played in a game and he was so terrible that the team backed out.

57:03So he had no choice but to go join like the NBA team that had bought his rights or drafted his rights. And he's like, ah, I guess I'll go to the NBA then. Like, you know, I don't really know if anything's going to come of this, but whatever. And so he goes and he's this very stoic guy. like in all his interviews, they're like, they have these, the media has all these narratives. They're like, how has becoming a new dad helped you become a better basketball player? And I just look at them and be like, what? It doesn't, that's not how that works. He's just like, he's like just very matter of fact, like, you know, like, you know, like the kind of like Dagestani guys in the UFC.

57:34He's kind of like that, but for basketball. So he's a fascinating character and it reminds me of this quote that I heard from this VC. I was like, you know, what's, he had this Twitter bio. um let's get nico uh nico i don't know how he says that same bon santos bonos astos i don't know exactly how you say oh from uh general catalyst yeah from gc exactly the guy he invested in snapchat super early on and um i was like nico why is your bio why is your bio quote what it is and his quote was um talent is everywhere opportunity is not so talent is evenly distributed but opportunity is not and i was like why is that what does that mean he goes because it's true he He goes, talent is everywhere, but opportunity is not evenly distributed.

58:15And if I do my job right, we're going to distribute opportunity to more people who have the talent. And I think about both these guys, the two guys that are starring in the NBA, they're kind of like one little bounce of the Plinko chip away from it being a zero. And instead, they get to be world-famous basketball players. It's like, if this guy didn't get discovered while playing in a youth farm league in Serbia, or Jimmy Butler didn't get adopted by this woman, who knows if they would have ended up actually even getting their shot. It's like that's how fragile like, you know, like success and failure can be.

58:46Dude, last night I wouldn't hung out at this like, have you heard of Flow Track or Flow Sports? Sorry, Flow Sports. Yes. So Flow Sports started as, it was basically this guy would go, they started out of UT, University of Texas. This guy would go and film track meets and wrestling meets. Stuff that wasn't going to be broadcasted otherwise. Stuff that wasn't going to be broadcast. and he was just like, he was a track and field athlete and I think they had friends that were wrestlers and he's like, but you know, I'm a fan of running and like people love that shit but it's just not on TV. So he starts filming this and then he puts it online and he forms a company and people start buying it and paying like 100 bucks a year to watch this stuff and it's been around for 13 years now and now they do over 100 million in revenue and I was like, what's the fastest growing segment?

59:32And he said,

59:35motorsports. And I was like, oh, like NASCAR and shit? He's like, no, it's like these like, it's like the pre-NASCAR. So it's like where the 18-year-old kids, they do this thing called dirt track. So it's like, it looks like a buggy kind of. And they're on, it's like, he's like, it's grassroots. But he didn't say it, but it's like redneck shit. And he's like, that's our fastest growing segment. But we have like 18 sports, I think. They have wrestling, grappling, running, cross country, track and field, whatever, all this stuff. And so I went and hung out at their office because they had a little party.

1:00:00And I was with like three different guys who had won gold medals in the Olympics. One guy in the decathlon, one guy in the mile, and some other guys. And first of all, here's what was interesting. One of the, a bunch of the Olympians, I was like, hey, do you still run? You know, they're like maybe 40 now and like you still run and they're like, not a chance. Like it was my job and like I don't want to do that at all anymore. Like I'll exercise and go for walks and I'll lift weights but I don't want to like run like I used to run. I'm done with that. And the second thing was interesting is like, dude, these guys are all freaks.

1:00:32Like one guy, his name's Trey Hardy. You can look him up. His body is crazy and they are freaks of nature. But it's cool being around people like that who are A, the best in the world at something. Like they are literally, if they won a gold medal at that point, they are the best in the world at what they do. And it's so fascinating to like hear the stories. Like they would tell stories of like, dude, that guy, we used to go to the hotel and he'd be wearing flip-flops and he'd be like, hey, I bet you could touch the ceiling. And the ceiling was 15 feet high and he would just jump and just touch the ceiling.

1:01:00And they were like, we just would see a little like things like that. This guy would do shit all the time. Or he'd be like, watch this. I bet I can backflip. But he would backflip. but he would jump so high in the air. And like, we would just see these like freakish stuff all the time. And so I was thinking, would you give up any of the success that you've had so far in order to be a broke but Olympic medal winner or like the best athlete or whatever in the world? Because I was thinking about that and I think I would. No chance on the gold medal. Well, best athlete in the world. Yes, I would do that.

1:01:33But there's a lot of sports where you could like be the best NCAA wrestler, best normal wrestler. I thought you meant overall athlete. No, no, no. If I'm the fastest miler or NCAA national champion or whatever, no chance. I've said this before. The Olympics are for suckers. Oh, you are so crazy. Because I'm hanging out with these guys and I'm like, you guys are the best bobsledder the world has ever seen. you've dedicated your entire life to this absolutely arbitrary thing that got you that got you nobody that got you uh you know no no skills beyond this i'm just dude i'm so i so disagree because they were asking me advice on business shit i'm like hey just so you know i'm like the hundred thousandth most successful person in america maybe like that's what i want to do i want to play a game where the hundred thousandth person wins and has an awesome life not where i have to be the best person in the world and even then i gotta start over at age 27 and create a new career because i'm done with the thing and my joints don't work anymore these guys had shaved arms and shaved legs i was just staring at those calf muscles and i was like dude i could see every vein of your forum that's so awesome i would kill to have that i want some of that vascularity like look at that vein pop like i just love that it was cool uh his business advice was great but then he said he wants to put butter on my chest.

1:02:57I didn't understand that. They kept saying I had a really nice ball calf at the top of my leg. Dude, their calf muscles were just so solid. A little tennis ball was stuck in there. I just saw that. I remember I was thinking of this one guy, and I told Sarah after I was like, dude, I bet that guy's wife is so hot. You said to your wife?

1:03:23They're so lucky. and then she's like well he worked hard and i was like no the wife that wife is so lucky can you believe that she gets to see that bod like i was just thinking about that shit man and i just love these olympians man i'd give it all up just to be to be a gold medal in the high jump so i don't know where we go from here this is the total man episode it ends up with sam loving men dude i do like i can't you see a guy with like you know like some sick calf muscles you got to admire it you know yeah i guess you i guess you do you don't do that yeah definitely not the way you'd like there's been several people that come on this podcast and i'm like i'm pretty sure sam's just imagining them without their shirt on right back I feel like Sam does that like pretty fair you have some sick pecs bro how'd you get some of those things yeah if I see a guy with big pecs I just want to ask him a bunch of questions

1:04:27I don't know where we go from here this is something I feel like I can rule the world I know I can be what I want to I put my all in it like no days off on the road let's travel never looking back

1:04:51All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. and the reason why is because the way that Mercury works is beautiful. It's very intuitive and you could tell that it's actually made by a startup founder.

1:05:19It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really any type of entrepreneur you are, let's say you're an agency, well one of the things every agency has to do is be able to send invoices, easily create them, send them to customers and stay current on your balances with all your customers. Well you can do that inside Mercury and so I think that Mercury is great. I highly recommend you check it out. And thank you for sponsoring the show.

1:05:44For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

From the publisher

Episode 463: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about the Total Man Lifestyle, how to make money on OnlyFans, the backstory of two NBA Finals players, and more.
Want to see more MFM? Subscribe to the MFM YouTube channel here.

Check Out Shaan's Stuff:
* Power Writing Course
* Daily Newsletter

Check Out Sam's Stuff:
* Hampton
* Ideation Bootcamp
* Copy That
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Show Notes:
(05:00) - Andrew Tate and The Total Man Lifestyle
(22:50) - How to Deal With Woke
(35:00) - How people actually make money on OnlyFans
(42:55) - Pinkertons and Private Security
(52:15) - Jimmy Butler's Backstory
(55:10) - Nikola Jokic's Backstory
(01:00:45) - FloSports and Minor Sports
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Links:
* The Light Phone
* DuckDuckGo
* Andy Frisella
* Pinkerton
* Deep Sentinel
* Bannerman
* FloSports
* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
------
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Additional episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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