This guy made millions by inventing the McFlurry & the $1 Menu

24:22And that was their campaign, which is like, we know we're number two, we're going to try harder. That's another example of the law of opposite. but David has executed this flawlessly. And this is like an amazing thing to lean into. And this is like not something that like... Dude, I'm just kicking myself because when he came on, I literally fell in love with the guy. I was like, I love this guy's intensity. Love this guy's honesty. Love his approach. He's clearly like an expert in this field, in this industry and attacking this. It was so obvious that they had nailed the branding and packaging of the bar.

24:54So I'm just mad that I didn't push to like try to invest in this thing and be like, hey, I just, I'm so bullish on this. And it has played out exactly as I would have guessed. I think we said, what's your goal? He goes, well, I actually think we're going to expand the TAM. And I think that this is going to be a$10 billion company. Yeah, that's crazy. I like their copy on their site. We thank our predecessors in the protein industry. We'll take it from here. It's so good, right? They nail it on branding. They nail a bunch of stuff. And when I saw this COD billboard, I was like, oh, that's so good.

25:27That's exactly what the book, 22 Immunitual Laws of Marketing, that's exactly what they had mentioned with the law of opposites. And they completely nailed it. And if you are a small business owner, very similar to what this guy Tom Ryan did, I would highly recommend reading this book and then downloading it and uploading it to ChatGPT. It's so cool and interesting to give you ideas on your product or your positioning. And what he just was explaining about with the Mick Riddle and all that stuff, it's all very, very, very similar to this, which is it's not the goal is not to be better. The goal is to be different because a meat lovers pizza.

26:01That's not particularly better. It's just that's remarkably different than anything else. Listen up. The old playbook is slowing you down. AI broke the funnel. Loop marketing fixes it. It's a new era for marketers. AI is capturing search traffic. Channels are fragmented and generating leads feels less predictable than ever before. HubSpot's loop marketing playbook will guide you through this unprecedented into disruption. It's the system your marketing teams should use to move faster, connect deeper, and grow smarter. The modern growth playbook for the AI era. Built by HubSpot, designed for today's marketer.

26:37Get the Loop Marketing Playbook at hubspot.com slash loop-marketing to find out more and leave your competition behind. All right, back to the pod. All right, let's do another topic. okay i have a little stock market thing can i do a stock thing yeah um is there any pretty stupid and dangerous because like most likely just gonna get be wrong and get ripped apart here not entirely so the last time we talked about this type of stuff you picked so we're all disclosure we're idiots don't do anything we're saying the last time though you picked ufc Yeah, so we did an episode called Stockapalooza. About a year ago, I don't know when that was.

27:20And the idea was that me and Sam would go research, and we'd just try to pick a stock. We'd try to make a call, similar to the Soane conference, where you just try to find a company that you would believe in as an outperformer, and then we made our case. And I picked TKO, which is the parent company of UFC and WWE. And you picked Ferrari, right? Ferrari. And I think, I believe we did that episode, so February 12th, 2024. Let's see what the stock price has performed since then. Okay, so the stock at that time was trading at$85, and it's currently at$185. Okay, so, you know, up, what is that? Over 100%, 117%.

28:05Did you put any of your money into it? Of course not, bro. You think I'm here to make money? What's going on? Not because, not for any particular reason. I was just like lazy. I didn't pay attention. So anyways, that pick has performed well. I don't think Ferrari's done well. I think Ferrari's down like 5%, so I'm better than you. So let me, you just stay quiet for a minute. Let me just do this segment here. You can give a pick that's bad after this. I was hanging out with somebody recently who's a guest, you know, is a guest on the podcast, super successful, like billionaire type of dude. And I asked him two questions.

28:38One was, what would you be doing right now? What would be your AI play if you're just young and broke but wanted to do something with AI? And he gave a pretty interesting answer to that, which is he's like, I would go find a business owner who's built a successful book of business. Let's say it's in insurance or home mortgages or some nice industry, some juicy industry. and the owner kind of knows like, oh, AI probably could benefit from AI in my company. But who cares? I'm 60. But I'm 60. I'm too old to actually figure this stuff out. He's like, I would go to them. I would go to as many of those guys as I can and try to build up a relationship and be like, hey, I will do all of the work to use AI to cut our costs internally.

29:25I can automate a bunch of processes and jobs and whatnot. I can increase our accuracy and decrease our costs. and if I do that like can I carve basically will you carve me out 10 % of this business if I successfully do it I'll do it totally on contingency but like here's the deal and we can like measure the op exchange that I'm going to make in this business if you just give me free reign for you know 12 months he's like it's the fastest way to kind of like own a piece he's like he's like you know and then I would try to in that agreement maybe create an option to buy the majority of the business at a fair value if I can pull that off so he's like I thought that was interesting on this first thing.

30:00Second thing he was talking about, he goes, he was like, yeah, he's like SpaceX. He's like, I just think it's unbelievable that people, that there's any counter argument to SpaceX. He's like, SpaceX is the most defensible company in the history of humanity. Like, what's the second best SpaceX? Like, is there anybody, you know, like there's so few companies that can even compete with SpaceX. And think about how monumentally difficult it would be to compete with SpaceX. Like, yeah, you got to literally get into the rocket business. And like, not just the rocket business, the reusable rocket business.

30:36Not only that, but to do it and like be competing, you know, competing for these giant government contracts. And you have to, you know, successfully demonstrate, you know, safe launches over a period of time. He's like, at this point, SpaceX is so unbelievably defensible. He's like, I think it's the safest place to put money. And so I thought that was kind of interesting. Just like generational defensibility and really the question of like, who is set up over the next 20 years? Who just has an incredibly competitive position for the next 20 years? So I just took that frame and none of these names are unpopular.

31:13So I'm not giving you some like obscure pick, but I just like, this is my honest take. And like, I, you know, I'm basically trying to get into all of these companies because I think over a 20 year period, I think all of these companies have a very combination of, they have a tailwind behind them. So the wind is in their sails of they're in the right place at the right time. Like clearly the industries they're in and the tech wave that they're surfing is the big tech wave that we're going to see play out over 20 years. And two, they don't have much competition, which was my case for the TKO stock pick also.

31:47Because I was like, there's no competition to UFC and there's no competition to WWE. Like the number two MMA promotions, whether it's PFL, like Bellator. Like these were companies that was literally on the brink of bankruptcy. And like they're like not just like in second place, they're literally like 100 or 1 ,000 times smaller and behind. And because of the network effect, they have no chance to ever catch up. UFC is a tens of billions of dollar company. And the second best one, like they get in trouble for not being able to like make payroll. Yeah, it's like a rich guy's hobby typically. It's not even close.

32:26It's like LeBron versus the freshman team. It's not even in the same category. And so when you're in that category of one, it's like that's a pretty big deal. Plus, you have growth behind you. But the fact that there's just no competition, same thing with WWE, there's really no competition to WWE. And of course, since then, they both signed major, major streaming deals, way bigger than people thought they would sign, like billion dollar a year plus streaming deals. But what's this have to do with the first part of AI? Oh, the AI part, that was separate. All right, so here's five other companies I think are extremely well positioned.

32:59So the first is a company that I was wrong about. I owned the stock very early on and I got so mad during the GameStop thing that I sold out of principle. I'm never going to let those stupid principles in my way again. Principles are a bad way too. They give you bad directions like en route to making money. My big moral stand didn't seem to hurt this company. So Robinhood was the company. I owned the stock when it was like, I don't know,$5,$7, whatever it was, like really early on. like right when it IPO'd basically. And it was like actually after the IPO kind of dipped or something. And when the GameStop thing happened and they basically shut off the ability to buy but continue to let people sell GameStop, I was like, that is the most corrupt thing I've ever seen.

33:42Same. And it pissed me off so much that I was like, F these guys. I don't trust these guys, I'm out. Since then, they've just basically proceeded to like build what's clearly like Morgan Stanley for the next generation. So like the tailwind behind Robinhood is the following. There's some like absurd amount of wealth. I don't know what it is, like 20 trillion, 50 trillion. There's like some stupid number, like with a trillion behind it of wealth. That's just going to get transferred from like the parent, you know, boomers to millennials or Gen Z over the next 20, 30 years. And so the question is, as that money gets handed down, what will those people do with it?

34:18And it's pretty clear that like if you're a Gen Z or you're a millennial, the platforms you trust and gravitate towards the financial platforms you're already a user of when you have small check deposits is Robinhood. And then they're like, great, we have crypto, we have 401ks, we have home mortgages, and we got credit cards. It's like, what else do you want? Wait, they do all those? They have prediction markets, which is a code word for sports betting and gambling. So you can gamble on there. You can buy crypto on there. You can buy stocks on there. You can buy fractional stocks of private companies.

34:48You can do all the margin trading and options trading if you want to get really degenerate. You can open up a 401k with them. You can get a Robinhood gold card, and you can use that as your credit card, and you get a home mortgage. It's like an unbelievable amount of financial products that they've rolled out all in one app. And it's basically this financial super app that Gen Z slash millennials are most comfortable with. And as the wealth transfer happens, they're going to be the beneficiary of that. So I think next 20 years, they're extremely well positioned. So Austin Rafe, the founder of Morning Brew, one of my Ocoso's buddies, he has been texting me for the past six months, maybe longer, to be honest.

35:25Longer. He's been texting me too about this. In fact, he's the only reason I bought it. So I did buy it back again like maybe six months ago. I was about to have a call with him and he had been talking about Robinhood, but he's kicking himself because he doesn't own any. But it was like his call. He was like, it's going to be great. I'm just waiting for a dip. The dip never came and he doesn't own any of it. And it's basically ripped up like in a 5X, 7X since he's been wanting to buy. Yeah, he's been talking about it constantly. And I had a call with him. So before the call, I bought$100 ,000 of Robinhood stock just so I could get on the call as a Robinhood shareholder and be like, oh, thank you for the tip.

35:57And since then, it's up 30%, 40 % also. And so he's responsible for my Robinhood conviction, even though he doesn't own any of it now. Yeah, and I think his reasoning, I forget what it was exactly, or he had more than one point, but one of the points was like, young people, and he owns a company called, or he did own Morning Brew, which probably had 200 employees, which a lot of them were like 23-year-old, like$100 ,000,$150 ,000 earning people. And he was like, my staff, that's the default. They all have 100 % of their net worth in Robinhood. And that is only going to continue to grow. So because they keep their money in there and it's just going to keep on growing.

36:35This company is unstoppable. And he's been bragging about it or calling that for maybe a year and a half. And so he's absolutely nailed it. And I agree with you. I did not buy into that argument at all. I thought Robin Hood was silly. I thought on principle, I'm not on board with what these guys did. You're more of like a Schwab type of guy. I feel like you want, when it comes to money, you want boring. You want like a bow tie. You want like, you know, a man with a briefcase is what you want. Well, you know, I potentially have a lot of money and I didn't want to keep it in an app. Like to think I'm keeping it in an app was like kind of, that's a little nerve wracking.

37:10And like the interface is so cute that I thought it was like, they cared more about looks. I was like, I want the ugliest website that's got the biggest vault. You didn't want to keep it in an app as if it's like a shoebox? Like, where do you think the money's kept in any of these? Like, if it was a website, that's better. What did you want? I wanted the like forgot password button to be like hidden. Like, I didn't want someone to like, I don't know. I just, it was too user friendly. If it's too user friendly to me, that means it's easily hackable. That was the issue that it was too good. You know, it's like you find good deals on Craigslist because you're finding something like interesting that no one else uses.

37:46Robinhood scared me. Honestly, I actually get what you're talking about. I actually felt similar. I was like, I don't want to keep a huge amount of money in this app. But I did keep some. I had some money. I think I bought like crypto on it before. And like they for years, they did this thing where instead of giving you like Uber for your new ride, if you referred someone to a new ride, they give you$10. Robinhood had this amazing thing where you could like do a scratch off. you could pick option one, two, or three, which obviously it's not actually one, two, three, it's all the same. And they would give you stock.

38:12And so like I owned like - $10 in stock, yeah. I owned like$10 of Ford. And that is now worth more because I did this like, you know, right when they launched. And so I like Robinhood though as a company. I just Googled it. Is it true? Did they do$1.1 billion of profit on 3 billion in revenue? Yeah, basically when interest rates went up, all of the like financial service companies started printing money. Because now all the money that they hold, and money that they lend out at high rates, but the money they hold, they're earning 4 % or 5 % on their float, which is pretty crazy. So they're very interest rate dependent right now.

38:47By the way, the criticism for all of these is that these are already popular. The valuation is crazy. The valuation is crazy. Look at the fundamentals. Tesla, they need to sell this many crazy amount of cars in order to justify this. Even self-driving would have to be bigger than Uber to just be where it's valued at currently, right? So like your upside is priced in would be the counter argument. And by the way, I have no argument against that. I just think very simply, this has actually served me pretty well, which is like, I told you this story, like in 2010, I was just kind of like, oh, like these internet companies seem to be like pretty dominant.

39:22Everybody uses them. Everybody's going to keep using them. Let me get some of that. That's the piece. I was like, I don't really know how to do discounted cash flows. You know, I can't really tell you much about that, about the PE ratios. and like any of that stuff. But like, I don't know, this internet thing, that toothpaste is not going back in the bottle. And so like, similarly, it's like pretty obvious that with some of these, it's like, yeah. Yeah, like I like that partners. That's the name of your firm. I like that. Running my company Hampton, it gives me the chance to meet with hundreds of different businesses.

39:53And I'm always surprised by how many of them still use spreadsheets, emails, and clunky tools that do not talk to each other. It's like watching someone build a house with duct tape. So here's my take. Custom software that actually fits your needs isn't just convenient. It's a competitive advantage to transform the way you do business. And that's why you need to know about a no-code platform called Bubble. With Bubble, you can build powerful web and mobile apps by literally dragging and dropping different elements on a screen. No coding required. By the way, I use Bubble on a ton of different apps, including Hampton.

40:27And if you want help building something complex on Bubble, you have to bring in ZeroCode. They're the top Bubble agency out there and literally the biggest plugin creator for the platform. They can build anything, custom portals, SaaS products, and they do it about 10 times faster and cheaper than traditional development. ZeroCode is also all about AI business automation, transforming manual and slow processes into efficient automated ones. So stop cobbling together different tools and solutions and head to ZeroCode.com. That's zero code as in the word zero and then code Q-O-D-E. Again, code is with a Q.

41:02And tell them that Sam sent you. All right, what's the next one? All right, let me just run through a couple of... Coinbase is basically the same case, except what they have is Coinbase has nine product lines that do over$100 million of revenue each. I thought that's a stunning statement. I can't believe how many different ways that they make a lot of money. I think basically it's like I'm bullish on Bitcoin in general and crypto. and if you're bullish on crypto, the most trusted exchange that basically everybody, that takes a fee on everybody's interest, everybody's enthusiasm around crypto, they take a fee of every buy and every sell.

41:38That's a business that's going to do very well. And also, as now the government's pro-crypto, they're buying crypto, there's ETFs, it's in people's retirement accounts. Same thing. You can't put the toothpaste back in the bottle on that. And that CEO is an animal. He's an animal. And so I just think they're extremely well-positioned similarly for the future. When it IPO'd, I never do this. I've only done this two or three times or something like that. I bought... You jumped up and clapped? You clicked the heels. Right after I purchased like 100 grand worth of stock. And I just looked at it. I just made the money back.

42:20Now that it's like on a tear. It looks like I'm even now after I think four years or three years. All right. The other two. Again, this is so cliche. I mean, I almost didn't even want to do this segment, but I do believe in this. So like. It's not cliche to me because I don't follow all this stuff. So I think a lot of people won't find it totally cliche. Yeah. Okay. All right. Well, unfortunately, the YouTube comments aren't as forgiving and kind as you are. All right. So Tesla is the next one, which is basically if you think about what are the next big industries to get unlocked, a combination of self-driving cars is going to change the world and then the robots.

42:58Now, the timescale is obviously the question here. But again, if you take a 20-year outlook, nobody's better positioned to do self-driving cars and robots than Tesla. And then I also think, by the way, he's going to end up merging XAI with Tesla. He's going to put it all together. I don't understand that. I don't get that. I don't get that combo. Why it would go together? Well, it's basically, one is an AI lab, and then all the future of Tesla is as an AI company. And if he's able to basically like financially engineer his way into owning more Tesla by having Tesla buy XAI, like he's also like done this before with SolarCity where he like bails out his own companies in a way, right?

43:38I guess I get that. The way how Twitter has basically become AI, which is then a Tesla owned thing, that's a wild journey. That's the wild part. I wouldn't own any, I don't want to own any stock that Elon controls because he's a crazy person. And I don't mind him being crazy. What I mind is when he tweets something, the stock changes. And so I'm like, well, what if he gets shot? Which is definitely not unreasonable. There has to be a 1 % chance that he gets assassinated or a 1 % chance that he dies doing something reckless. Yeah, there's crazy E-man risk with him. Yeah, it's too crazy. Like when he tweeted that Trump was a pedophile, did it go up or down?

44:19Did it move? Yeah, it went down. Then it went back up. Yeah, I don't have the stomach for that. The stock trades in completely crazy ways in the short term. Like, don't be like, oh, we missed delivery estimates by a lot. My bad. And the stock's like up 10%. It's like, what? What's going on here? It's weird, man. Tesla's too weird for me. Yeah, I'm too old school for that. But I do. I understand the argument. I mean, again, the idea is like, we're going to have robots doing human labor. If you disagree with that, then you're wrong and we disagree. But if you realize that robots are going to do human labor and that human labor is the biggest market in the world, is the market for human labor, then the company that makes the robots that do the human labor is going to sell more.

45:08It's going to be like the iPhone. The iPhone was like this product that everybody in the world bought that sells billions and billions and billions of units. As soon as they have robots that can actually do functional work, they're going to sell billions and billions. There's going to be more robots than humans. Because why would you not? I'd be like, yeah, give me five of those guys to be doing shit around my house, my backyard, my factory, my warehouse, my whatever, right? Like, as soon as people, as soon as that exists, then the question is, do you believe it will exist? Do you believe that Tesla can pull it off?

45:35Yes, it's definitely worth betting that they will pull that off. So once you go down the logic train of like, the biggest market in the world, human labor, we now have the technology wave happening where robots will be able to do that human labor. And that if you had that, what would be the demand for that? okay, pretty much the biggest demand we've ever seen for anything ever. Okay, great. So let's go to the next one. Who is going to be able to, you know, who's going to be able to do it? Who's well positioned to do it? Tesla. Okay, great. So you go down that chain and you realize like, okay, they're pretty well positioned.

46:02It's just hard because, so I have a friend that joined OpenAI in, I forget exactly what year, but at the time, I think they're worth$30 billion. And he was debating, he's like, should I do this? Should I not do this? and uh he said we all said the same thing which is wow 30 billion dollars that's a lot of money is there any upside to this well he joined uh i believe he's made about 30 million dollars and as of now the stock that he was granted back then it is grant uh it is now worth 10 million a year so every vest it's something like 10 million dollars right and he sold a little bit to to where he's good but we were talking the other day and we were like this could definitely 10x again like Your grants could be$100 million a year.

46:48And it's very hard to overcome that, to get to that conclusion just because, not logic, because of emotion. You know what I mean? Totally. The smartest investors I know, and the reason why I think there's merit to just having a very simpleton model of investing, is for most of the, like, I guess if I look back at the last 10 years, I look back at a couple of the smartest investors I know, they always had like a very, like two sentence, two sentence level of conviction. And they sort of pointed out, they're like, hey, like all you needed to do was BTC and chill. Like all you needed to do was Bitcoin and chill, right?

47:34You know, when we sold to Amazon and we got our Amazon grant, and it was like, okay, you own this much Amazon stock now. Guess what? I did all these side projects. I did all this other shit during the meantime. I got up every day and went to work. All I needed to do was Amazon and chill. If you get a big enough lump sum, you're just going to let things compound. One of my friends, Zach, he has this phrase that basically every year there's one investment that's sort of like the power law. When Ozempic happened, he was like, oh, I think I just need to own the companies that are like the Ozepic companies.

48:09And he's like, yep, like that was the only thing that you needed to do. Ozepic was the investment theme of the year. You just had to recognize it and you had to take action on it. It didn't take a, like a literal genius to do it, right? You didn't have to predict Ozepic. You didn't have to like be knee deep in clinical trials six years ago. Like even if it just like after it happened, you just had to like understand what was actually happening and buy and hold. And like that was what you needed to do. And he basically has a list of every year, what's the one thing that mattered? What was the one deal that mattered?

48:38I think you said one year it was like OnlyFans. Yeah, one year he was like, it's OnlyFans this year. And I was like, OnlyFans? This was like before, this was actually I think in 2019. We talked about it. We sold to Twitch and he texted me and he was like, OnlyFans I believe is going to make more money than Twitch. I go, bro, Twitch is making like, and I shared with him, I was like, Twitch is making a lot of money. And he's like, I said what I said. Everything else is noise for me this year. I just need to figure out if I can get into OnlyFans. Did he get it? Yeah, he did. And so, you know, he's, you know, but I just really respect that level of thinking, that type of thing.

49:14In fact, one of my friends who's like this, he came over to my house and he goes, take two. Take two. What was take two? What's take two? Dude, your friends talk really strangely.

49:28There's no connecting words. It sounds like, is he Kramer? You just knocked on the door and said, take two? I asked him, I'm like, what's the thing right now? Because he was the one who early on was just like, you need to have 100 % of your net worth in Bitcoin. And he was just like, every day he would just tell me this. And he would just tell me this every day. This is 2014, 2015, 2016. Every day he just told me the same thing. And he would tell me exactly why. And he would write it. He wrote it down for me. And he just kept doing it. And because of him, I owned more Bitcoin than I would have otherwise.

49:58So I didn't listen to him. I didn't do 100%, but I did listen to him. he was basically making a case why the company that makes Grand Theft Auto he's like Grand Theft Auto is coming GTA 6 is coming out and when it comes out is it right now the stock is a little depressed because it's the game's been delayed for like multiple years he's like the game is going to come out and when the game comes out it's going to be the biggest selling game ever there's no competition he goes and he's like he uses all these like economics where like you know some word for like there are no substitutes like there's no substitute for GTA yeah he was using words like elastic or something.

50:34Yeah, exactly. So he's like... Do you want rubber bands or stocks, bro? He's like, you know, a great investment has these like six properties and like, you know, here's the six properties. And I'm like, and Grand Theft Auto fits all those? He's like, yes. And so that's like, you know, his big piece. This is what he was saying a year ago. It's already up like 30 % or something since he told me this. And he would, you know, whatever, there's more to that story. I'm like, I can't share here. But like, it's that type of thinking that's like, I don't know, it's very, very attractive to me. I fall, I get seduced by that level of that type of thinking very easily.

51:04And obviously I'm cherry picking like, you know, things that worked. I'm sure there's, if I really thought about it, I'm sure I have a bunch of smart friends who, you know, fell in love with random single securities that didn't, didn't do anything. I'm not saying this is like a foolproof thing. Dude, when you, whenever we talk about this, I like, um, I started thinking I would be like the Warren Buffett thing where I'm like, well, I just don't understand it. So I'm going to stick to that thing, which is a really novel way of saying, uh, like, you know, whatever I'm, I'm, I'm not doing it. And then I started thinking about this recently where I was like, well it's been eight years maybe i should learn about it maybe that circle of confidence needs to expand a little bit it's so like six months ago i went and bought a book on it and like started reading it and i was like oh yeah yeah i wish i would have read this uh a long time ago this book was published like years ago what am i doing uh well i don't know i don't understand it so i'm not going to do it but that's been eight years yeah i don't i should have read way sooner what's the fourth company um open ai is one of them but i think that's the most controversial one because i think they they you know there's so much competition who knows and i just was thinking like who else is uniquely positioned on a 20-year time scale where they have the winds of technology behind their back so they're they're in the right space where like clearly they're they're sitting in the lane where the the the highest velocity of like you know of change and sort of upside is, but then also that they have a unique defensibility, although they will actually capture it.

52:32I think SpaceX is uniquely defensible. I think Coinbase is uniquely defensible. I think Tesla is uniquely defensible. None of these things are like, you know, completely foolproof. Of course, like, you know, there are competitors. I'm not saying that. But I just think like on the sliding scale of defensibility, it's very, very hard to compete with any of those companies because they built up these durable, durable moats, right? Like whether it's regulatory modes, whether it's brand, whether it's network effect, whether it's like hard, you know, hard technical, you know, technical things that take years for other people to catch up to.

53:05But then by then, they're on the next generation. Dude, I wonder, like, this is total like the bro science of financial investing. But I don't look into like, I don't really read about the fundamentals of certain companies. and the only few times that I've bought an individual stock, it's been mostly because the founder, the entrepreneur behind it. And so when we hung out with Mario, the guy who started Oscar Health, he explained a little bit about Oscar. And I was like, okay, it's a health insurance company, but I don't really know anything else, but you're really inspiring. And so I bought a little bit of that.

53:39And then the first one was Atlassian. I read an article about Atlassian and their office. I don't know if you remember this, but my office was at, where was it? It was in Soma. And their office was like on the street of my office, The Hustle. And I used to like look in their office and I was like, wow, I love the interior design of your office. And I read a little bit about the founders and they seemed really smart. And I bought, I think$1 ,000 worth of it because I didn't have any money. And I think it turned into 50 grand. I think it like 50X'd. And so both of the times that they have made money, it's literally just been because the founder was interesting to me.

54:13Total bro science. no i don't even know what a glassine does to this day like i i they make software but i i don't know what software i don't know australian software i think yeah yeah like the the they they say words like schedule instead of schedule like like you know it's a scheduler i don't know what a schedule is uh but uh it's been like that's kind of been like an interesting way it just seems like someone has willed something into existence and the cool factor so for example palantir i'm pretty sure they're trading at like 200 times revenue or something like that and i have to imagine there's got to be some research on what the alex carp like cool factor adds to that multiple yeah these become cults like there's enough like um there's enough sort of like retail energy now where these things become cults like right now they're trying to make it happen for open door i don't know if you've paid attention to this i have i have i've seen open door i don't understand why there's what's who's the cult leader behind like what why do people care about open door and it's like this guy eric jackson and others i mean i don't know i'm not too far in it i i stay away from the like the you know everybody's got their um their their vices meme stocks is not not one that does it for me so like fortunately i don't get sucked into that so your buddy was like i should just pick one stock and go all in.

55:32If there's one skill set that you should go all in, honestly, like I learned it a little bit with Hermosi and we've seen it time and time again, but like becoming a very charismatic person that knows how to talk to the masses is obviously the answer. That's the skill set that you have to learn. Manipulation is what I'm saying. Everything else. Just learn that. I think Rob the Bank, who you had on a while ago, he like talked about some book. He's like, I don't even want to say the name of this book. he like teed it up perfectly and I think you did I think you did the same he's like there's this one book on how to manipulate people I don't even want to say the name it's just too powerful and I don't want the price to go up the dark arts do you remember what he said that?

56:13maybe I don't know like he said it on our podcast or somewhere else? yes or maybe he said it on I started following him after you had him on and he said something like that and I went and like read it and I'm like yeah you're right this is like the this is like the skill that everyone should learn screw products screw being smart what is it? I want to know now I'm not going to say you did it to me I'll tell you after Robert Green they say this about his book 48 Laws of Power I think one of the marketing schticks which I don't know if he completely made up or is true and then he used it to market his book but it was this book is banned from prisons because they don't want the prisoners to be able to like overtake it's so powerful that it's banned in prisons is just perfect marketing.

57:01Yeah. You know, that's like the cod level marketing. And I have it somewhere on my Goodreads that I'll say, that I'll find it. But it's, I don't even remember the title if I'm being honest, but it was like - Okay, so you think I should go all in on Charlton manipulation or what? Yeah, I mean, we're kind of do that. We're going to do it already. Yeah. That ship's already filled. Like, I'm just saying, like, go all in. Yeah, just be better. Just do what you're doing now, but better.

57:32Is that it? Is that the pod? Yeah, that's it. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back. All right, let's take a quick break because as you know, we are on the HubSpot Podcast Network, but we're not the only ones. There's other podcasts on this network too, and maybe you liked them. Maybe you should check them out. One of them that I want to draw your attention to is called Nudge by Phil Agnew. and whether you're a marketer or a salesperson and you're looking for the small changes you could make, the new habits you could do, the small decisions you could make that will make a big difference, that's what that podcast is all about.

58:05Check it out. It's called Nudge and you can get it wherever you get your podcasts.