Tony Robbins Changes My Life (48 Minute Coaching Session)

20:25And you could tell if he was in an unhappy state, you want to kind of avoid the environment or if he'd say monkey gurus, you say this way, monkey gurus made no sense. But he had so much enthusiasm and excitement in his voice that we knew it was a good day. So I thought, when I come home, I want to make a difference. So my wife and I have this little thing that we do is like, I'm home, honey, I'm home. And then we look for each other. We run towards each other. We just hug each other and kiss. But it's a, it's a beautiful ritual that we've, you know, We've been together 24 years and we still have this aliveness and passion for each other because we still put ourselves in those high energy states.

20:58It's easy because of being worn down by work or environments or kids or some of your family's ill or financial pressure in your business, let's say, to let your state drop. And then when you're around your partner, that's what they experience all the time. And then their state's low. And then you're both filtering life through that. So I think it's really important, just like if you're going to get up and perform in a peak state, if you're going to peak results, You got to be in a peak state. You got to train yourself to do it at home. And then after a while, it's not phony. It's just like, if you see an athlete, they have muscles, you know, why do they have the muscle?

21:30Because they work out regularly. Well, when you push yourself into a great state regularly, it becomes your standard and it becomes how you feel all the time. You're kind of wire yourself for that. It's not so you don't have down times or frustrating times or sad times or whatever. I have all those things, but they're not the majority of the time. And if they happen, you can snap out of it fast because you know how to. And I think that's a huge part of what I try to teach people is that you don't have to accept how you feel. And people all the time say, well, I don't feel like it. Well, if I waited till I felt like it, I wouldn't do 90 % of the stuff I've done in my life.

22:01I've learned how to make myself feel like it. Because if you don't do that, you're not going to accomplish or achieve or enjoy your life at the level that you deserve and probably desire. Right. You said something about the 90 seconds of suffering. Can you explain this concept? Because I stole this. I stole this like it's Ocean's 11. And I came into you, I stole this framework from you and I have been using it since then. Why'd you stole it? That's a word you think is still stealing. Life is too short to suffer. I'm not going to suffer. I know how to change my state, but I want to create a rule that within 90 seconds, if I start to suffer, I'm going to snap out of it.

22:36Now, don't get me wrong. It doesn't mean you don't get angry or frustrated or pissed off or worried or any of those things. I can have all those feelings. But if you train yourself to snap out of it 90 seconds. And by the way, in the beginning, no problem, 90 seconds and easy things, but then life gives you some big tests, right? You get something that feels more like 90 days than 90 seconds, but it's like any skill, like shooting the basket. You do it again and again and again, you get better and better and better. And it's changed my life because no matter what's going on, I can still find the beauty in that.

23:04And in a beautiful state of mind, you'll come up with the answers much quicker than a pissed off state or a fearful state or a lousy state. Plus it gives a gift to everybody else who wants to be around somebody who's in a crappy state. Right. Think about it like this. You know, if you have a, if you have cable or you have satellite and you turn the channel, there are certain channels where it's all comedy. Other ones, all drama. Other ones, it's all horror, right? Other ones, it's, you know, romance. Well, the channel changer is your body because if you look at the greatest athletes in the world, Tom Brady, you know, locally here in Florida, you know, we have a group that's won the Stanley Cup over and over again, the Tampa Bay Lightning.

23:40And they're famous for coming from behind and winning. So the same group did tests on them before they ever worked with me. And they discovered there's a biochemistry of what they call championship biochemistry. It's where these people like Tom Brady's down by 10 points and it's the fourth quarter of the Super Bowl. And he comes back to the weight. I mean, how? He has this huge surge of testosterone, which gives you total focus and drive. It also makes you remember everything. It's like if I asked you where you were at 9-11, everybody remembers the moment. I actually wear 811 and nobody knows where they were, right?

24:12Because you don't have that surge of testosterone, the energy. But usually testosterone is matched by cortisol, which is a stress hormone. But in this case, their cortisol drops to the floor. So all they get is pure focus and drive. That doesn't guarantee you're going to succeed, but it increases your chances about tenfold. Every time I get on stage, I develop that biochemistry. Love it. And I have so many more questions, but I also, I feel like your PR team, I feel like there's a red dot that's going to come on me if I don't talk about your book. So I want to ask you a question about this. So I read the advanced copy of your book.

24:43So the Holy Grail of Investing. It's the third of these kind of like money related books that you've been doing, which has been fun because I like the business side. That's obviously where I kind of nerd out. Tell the story about the guy you know, who I think is a billionaire who bought millions of nickels and why this guy bought millions of nickels. I think this was so fun. And you got to tell that story. Let me give people a little background. So I've written three books on finance. I started back in 2013 because after the 2008 dropout, I've been working with Paul Tudor Jones, one of the top 10 financial traders in the history of the world.

25:14I've coached him for 24 years. He hasn't lost money during that time, so I've learned a lot. But when I saw that the way we dealt with 2008 was instead of punishing the people that almost destroyed the system, we gave them more of our money. It just blew my mind. And so I thought I can't change everything, but I have access. So I decided to write a book where I interviewed 50 of the smartest financial investors in the world, the most successful, all self-made billionaires, nobody from the Lucky Sperm Club. They didn't inherit it. They created it. You know, Ray Dalio, Carl Icahn, Warren Buffett, Paul Tudor Jones, all of them.

25:45So I was interviewing a gentleman that took$30 million and turned it into$2 billion in 2008, 2009, the worst economic time. And I asked him, I said, how'd you do this? And he went asymmetrical risk reward. I've heard that from every great investor. I said, okay, I understand what that means, but how'd you do it? And how he did it was, he saw the mortgages and everybody thought these mortgages were going to hold up and that real estate was going to grow forever. And he knew that wasn't true. And he bet against it with unique tools. So he literally, he could be wrong 13 times to still make money.

26:22So that's how he turned that money around and made the greatest return in just about any period of time. So I asked him, I said, his name is Kyle Bass. I said, Kyle, I said, how would you explain this to like someone who's unsophisticated? And how would you explain it to your kids? He goes, Tony, I can't believe you said that. I just recently asked myself the same question. So I want my kids to understand this principle because that's what will make them wealthy. And he said, so I thought, how can I do this? And he said, for six months, I kept asking the question, where can I find an investment that is so asymmetrical?

26:55There's no downside. And there's huge upside immediately. Now, most people say you're an idiot to even ask that question. There's no such investment, right? No risk, no reward. And he goes, no. He goes, smart people ask questions nobody else asked. They kept asking, and I finally came up with the answer. Nickels. I said, nickels? He goes, yes. He goes, here's how it works. Nickels, to make a nickel costs 11 cents. That's how screwed up our government is. And he said, so years ago, pennies used to have copper, and that's almost no copper in it. He goes, those pennies are worth two cents. He said, the reason is because the copper value is there, but also now they're so unique, right?

27:32He said, so I thought, nickels, they'll never really let us worth less than five cents. I want to buy as many nickels as I can. Because he said, the meltdown value alone would give me 30 % return on day one, 30%. I'd like investment where you can't lose money and you're guaranteed at least 30%. I said, yeah, but I've seen the rules. You can't melt money anymore. He goes, yes, I know. That's what they say. He said, but I don't even have to melt it, Tony. The same thing happened to pennies will happen to nickels. He said, I can't do 11 cent, five cent nickels forever. Once it changes, the value of these original nickels is going to be great.

28:07So he went to the Fed and asked how many nickels he could buy. I figured the number was millions of nickels. It was truckloads of nickels. He has kids unload them and put them in there. He said, if I could push a button and convert my entire assets to nickels, I'd do it tomorrow. I can't ever lose money. And I'm up at least 30%. So that's Ace of Macro's reward. Another good example is my friend Richard Branson. And if you know Sir Richard now, as they call it, Richard's a fun guy. He's like, he'll take risks with his life. He'll get in a balloon, go on a spaceship. He's like the oldest 21-year-old in the world.

28:39That guy's just having fun all the time. Except not when it comes to investing. When it comes to investing, he's like, what's the downside? How do we protect against the downside? That's why he's so successful. And so when he was going to take on British Airways with building his own airlines, think of the expense and the risk of buying Boeing jets, 150, 250 jets. So he negotiated for a year with Boeing till he finally got the degree that he'd buy all these jets. But a year from now, if he was not able to be profitable in business or stay in the business, he could return all the jets with no credit loss, no cost to him whatsoever.

29:13So he had zero downside, only upside. That's how these guys play. And then the fourth one is diversification. And when I went through those and saw them with everybody, what triggered this latest book, the reason I decided to write this final book was I saw that, wait a second, the most successful people have a different asset allocation. They're getting much more asymmetrical risk reward. And I also, my conversations with Ray Dalio learned a principle. I asked Ray 12, 13 years ago when we first became friends. I said, you know, I prepared for like 11 hours for my interview with him. It was supposed to be 30 minutes and went three and a half hours because he got into it with me.

29:50It was great. And we became friends. And I asked him one question. I asked him was, okay, out of all things we've talked about, is there one principle above all others that would be the most important investment principle that would make somebody wealthy if they practiced it? He goes, Tony, I have wrestled with that for more than a decade. And I can tell you what it is. He goes, I call it the holy grail of investing, which is why that's the title of this book. It's really Ray. It's not me. right? And I said, well, I'd lean forward. What is it? He said, Tony, in order for people to get what they want, financial freedom, they've got to compound, right?

30:21Well, in order to get higher rates of return, you got to take bigger risks, which then could cost you getting to the goal. That's why I asked that location and finding that balance, what's right for you is so important. He said, but I discovered something mathematically. If you can find eight to 12 uncorrelated investments. He said, you can reduce your risk by 80 % and make a slight increase in your upside. He said, you're eliminating 80 % of the risk. He was telling you that is the most important thing that's out there and people don't know this. But now for your audience, I'm sure they understand in case they don't.

30:56If you think about correlated versus non-correlated, stocks and bonds would be an example, right? When the economy is going great, people want the growth that comes in stocks. Whereas stocks don't go great, they expect the bonds are going to get them through it, right? They're not necessarily correlated. So I wrote down the principle. I started looking to try to find things that are not correlated. It's rough in the world we're in today. So much has tied together in the public markets. And so sure enough, as I started doing this and looking around, I came across an interesting statistic that blew my mind.

31:27And here's what it is. In the last 35 years, every stock market in the world has produced a smaller return than private equity, average private equity at that same time. So I'll give you an example. Most people know the S &P 500, the index of the top 500 companies in stock market. And if you invest in the S &P over the last 35 years, you had an average of a 9.2 % compounded return, which is amazing. You're at 5%, you're doubling your money every 14 and a half years. If you're at 9%, it's every eight years. That's a big jump. But if you're an average private equity, not the people I interviewed this book.

32:02People I interviewed this book are the 13 biggest in the world. So they have like 20 % or more compounded for decades. One of them in this book is 37 % compounded for 26 straight years. I mean, it's unbelievable, right? So when you're compounding that, it goes crazy, but the average is 14.2 per year. So understand this, you're compounding 50 % greater every single year compounded. So what does that mean? If you put a million dollars in the S &P 535 years ago and forgot about it. It's worth$26 million today. It's unbelievable. But if you put a million dollars in the average, not these guys, in the average private equity of 14.2, you have$139 million in the same money in the same amount of time.

32:46So I was like, whoa, now what are the ultra high net worth people have 47 % of their assets in private equity and private real estate? So I started digging into that area and that's what this book was all about. Yeah, I really liked it. There's a great chart we should throw up. It said, what was the lowest five-year returns by asset class? Lowest five years. So how bad can the bad get? Because everybody tells you about the good. Nobody tells you about the bad usually. And I love this one because private credit was the only one that had a positive return in its lowest five years in the last 30 years, 20 years, something like that.

33:17So it was cool to see these different asset classes that most people don't have the knowledge of or the access to. And I think that's the premise of the book. So who are the people? What's the largest number of billionaires. And most people think it's tech and it's not. And then they think it's real estate and it's not. It's financial services, but it's not hedge funds and it's not VC funds, some VC funds, but not most. Very small. It's private equity because they have the money for five years. So when the market goes down, they don't have to sell, they buy. When the market goes up, they sell.

33:45We have the room to play, right? To get things done. And they're not just trying to buy something with the right timing. They're buying a company and making it better. Bring in new marketing, bring in a new CEO, bring in new systems and building up and then selling it private or taking it public. So they have a lot more flexibility and they're the, they're the masters of the universe. So it's like, okay, let's see what they're doing. And my friend, I said, I'm getting into some of these private equity, but the very best are like, you know, going to a club and you're, you got plenty of money and you're outside.

34:12If you're not good looking, you don't know everybody. You're not getting in that club. I don't care how much money you have. Right. It's very similar. Like, you know, buying a Ferrari and any Ferrari. Yes, but the newest hot SP3, you know, it costs 4 million bucks. You can't even buy it because they're all gone already by collectors and buy them before they even come out. Well, it's very similar for the best people in private equity. And I'm saying, I've got a few because of my name and some relationships, but the amount I'm getting is too small. And he says, Tony goes, um, I'll tell you a little secret.

34:42I'll tell you where I put the majority of my money. And this guy is very, very wealthy, very successful. So I'm leaning in and he goes, there's this firm in Houston, Texas. I guess Houston, Texas. I was going to say Singapore, London, New York, Connecticut, right? He goes, yeah, they're off the beaten path. They're the best at this. They have found a way. They're the biggest in the world right now. One of the three biggest. And they said they found a way where you don't have to buy into the fund, where you can buy into the company and own a piece of the company and you own all their funds. Now, if you know how these funds work, they make 2 % on your money.

35:14they tie it up for five years and you're willing to tie it up because of the greater returns, right? They make 2 % of your money if they don't make you anything every year. So they have a built-in income that's great. And then they get 20 % of the upside. If they make you a bunch of money, they get 20 % of that. And it's not uncommon for them to go from a billion to 2 billion in five years. So they make a hundred million in fees in those five years and they make another 20 % of a billion. They make$300 million in a billion investment. That's why they're the wealthiest people in the world. I'm like, I don't know how to do this.

35:44So I met with these guys in Houston. I became a client and then I eventually invested with them. I'm a partner with them. And then I was like, man, we got to get this out, but nobody can take advantage of it. Now they can't. So as a result, we put it out there. So you can imagine, I own now 65 of the largest private equity firms. I own a piece of them as a partner in every fund that they have. And I'm not there working every day till two in the morning like they are in those pieces. The other one I'll tell you about is, you read the book, so you know, is sports. I always wanted to own a sports team.

36:15I was totally poor. You wanted to be a baseball player, right? That's right. You got a good memory. I used to go to Dodger Stadium every once in a rare moon, way off in the deep, far seats in right field, the cheapest stage you could buy. And I bled Dodger blue. I owned a piece of the Dodgers. But to get to that point, the first team I was able to make a purchase of and be a partner in was the LAC Football Club, the soccer team there. We built the stadium. I got to help design it. It was fun. I got to do it with my friend, Peter Gruber. He's just a genius. But the amount of money, time, and energy, and the amount of, like, a microscope in your bum that they do to qualify you is mind-boggling, right, to do it.

36:54So, but now in all these sports teams, I even have competing teams because a rule was changed three years ago. This is amazing. Only a few firms have been able to do it. And the rule allows you to buy a small sliver of teams. And why would you want a sports team? because they're not correlated to the stock market. In inflationary times, sports teams do well. They've done extremely well. They raise the price, the odd dog people pay it. It doesn't matter. And they used to be just putting butts in seats, but that's not true anymore. So I'll give you an example. You know this if you read the book.

37:24My partner, Peter Goer, bought the Dodgers with a group of people, Magic Johnson, a ball group of people. I'm part of it now too. And when they bought it, they paid$2 billion for the firm. And everybody's freaking out, right? I remember the news. People were like, this is a crazy buy. Because no one paid more than$800 million for a sports team. And most people believe the Dodgers are worth a billion, but not$2 billion. So I went to Peter. I was like, I know you're not dumb. I know the smartest guy I know. So you must know something no one else knows if we're going to do this. Tell him, he goes, Tony, you know, I like making movies with cliffhangers.

37:54He said, I want to make you wait three days because I'm making an announcement. When you hear the announcer, come over and we'll have a little party together. They made the announcement. it, he sold the local TV rights, just the local TV rights for$7 billion made$5 billion on the spot. So why? Because sports teams now are media enterprises. Of 100 best shows, most watched shows last year, 92 were sporting events. And they'll watch the ads because everybody's cord cutting everyone else and going and watching things, you know, streaming. Sports, the only thing live you want to see in real time for it to have value for you and they can do those ads.

38:30and they buy real estate today. They are unbelievable organizations. So now I'm a part of the Dodgers, of the Warriors, the Red Sox, the Pittsburgh Penguins. I mean, I go on and on and on. I have the ownership benefits, but I also have something that's not correlated, so it's 1 ,8 to 12. Plus, on top of that, you share in the revenues of every other team's media. In other words, it's equal share. If you're a small team or a big share, you'll keep your local media that you get to sell locally. So the income streams are amazing. Look at an example. Michael Jordan, we actually bought it. Michael Jordan bought the Charlottes for$275 million controlling interest 12 and a half years ago.

39:09He just sold us, we're one of the buyers, there's a group of buyers, for$3 billion. That's his return on that time period. In the last 10 years, if you take the NBA, the Major League Baseball, soccer, and hockey, those four together, they've averaged between them 18 % compounded during that time. versus 11 % there in the S &P 500. So just, you're only doubling your return, having fun, having something you're a part of that's really cool, and people can have an experience that they once dreamed about without having billions of dollars and go through all the hell of it. So there's so many opportunities like this.

39:43And people can get the book. It's at theholygrailofinvesting.com. I think there's like a free chapter, so you can go download the free chapter and check it out. There's a free audio chapter you can listen to, and then you can pre-order the book. It comes out in a few weeks. well guys when it comes to banking the only time i feel truly happy is when i'm using mercury and that's today's sponsor for the show that is the banking product i use for not one not two but actually eight of my businesses i have eight mercury accounts i just went and counted i use it for every one of my companies it's an absolute no-brainer over 200 000 other fast-growing ambitious companies use mercury it's one place you can go where not only you can of course have your money there, but you can send invoices, you can pay bills, you can create reimbursements for your team, pretty much all of your financial needs can be housed under Mercury.

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40:57I know we're over, but I got to ask you for one thing. Sure. The one thing is we talked a lot about money and making it and all that stuff. One of the things I pulled away from you was about giving. And I think, you know, when you, when I was at the event, you were talking about, oh, I've given, I give this many meals every year. I think now it's like a billion meals, some insane number of, because, you know, you remembered what it was likes to not have food. And a part of me was like, I'm going to do that someday. I should do that. I should do it myself again. I should do that in the future. When I, you know, when I'm rich, I'm going to do that too.

41:23And I think this is probably a pretty common thing. Easy for him. He's rich. What does it mean? What does it matter to him to write a$5 million check? Right. I wish it was just 5 million. Until, right. Fair enough. Until you told a story about giving early on and give, and I, I just want I want you to tell this one story because I think for most people, if they made it to this part, this will make a bigger difference in their lives than anything else that you tell them. Because I know it did for me. You told the story about going to the salad bar. Oh, yeah. Going to a salad bar, you're 24 years old, you're broke, and you had a giving moment that sort of shifted you.

41:55Would you please just tell that one? Because I think giving is not something you got to wait till you're rich to do, which is, I think, the common misconception. I tell people, if you won't give a dime out of a dollar, you're not going to give 10 million out of 100 million or 100 million out of a billion. Don't kid yourself, right? And also the value of giving transforms you out of scarcity. But the background on it is I was working for Jim Rohn, this personal development speaker, and I really did well. And then I did poorly for a while. And I was really frustrated. I was working hard. I wasn't getting the return.

42:23I was totally broke. Sure, you're in business. You make some mistakes. And I found myself totally broke again. And I'm in this 400 square foot bachelor apartment in Venice, California, feeling sorry for myself and watching Luke and Laura on General Hospital. It was just terrible. And I'm down in my final you know 19 20 21 22 i don't know it wasn't some change i haven't paid my rent and i gotta figure out what to do and what to eat so my focus was okay i'm gonna go to this all you can eat salad bar taco bar and i'm gonna load up for the winter um and you know spend five bucks and then you know and then i didn't drive there because it was only about three miles but i couldn't pay three bucks for parking too it was just i couldn't do that so anyway long story short i get to the place it's on the water in Marina del Rey it's why I went there there's boats going by and I can't I don't want a pot to pee in right but I'm visualizing and then my I have a stack of food this high and then I could see the front door because it's where I was sitting and the front door opens and this beautiful woman walks in she was just absolutely gorgeous I couldn't help but look and then we didn't see if there was a guy with him as if I had any shot at this right and she had a guy with him unfortunately and he was about three feet tall and he had a little vested suit on, little tie.

43:40And he opens the door for her and he pulled out the chair for her. And I was mesmerized and I was moved and I got emotional. I don't know why. I don't know if it's thinking my own mom. I don't know what it was at the time. But anyway, the bottom line is when I was done eating, I went and paid it and it was 595 or something like that. And I had the rest of the money in my pocket. I had no plan for this. And I was walking out the door. There's that little boy with his mom and her back's to me. So I didn't talk to her. I wasn't going to her. I just went up to him because I was so moved. And I just said, Hey, I said, my name's Tony.

44:13What's your name? And I can't remember his name anymore. It was, you know, Johnny or whatever it was. And he goes, uh, I said, Johnny, I said, you are a class act. I said, I just want you to know, I have so much respect. I saw you hold the door for your lady. I saw you pull the chair out for her. You're so present with her. And I said, take her to lunch like this? He goes, well, she's my mom. I said, well, that's even more impressive. He goes, well, I can't take her to lunch because I'm just 11. And I said, yes, you can. I had no plan for it. He just reached in my pocket, took all the money out in the world,$19, whatever was left over, and dumped it on him with the change and everything right in front of him.

44:48And his eyes got big and garbage can covers. And he goes, I can't take that. I said, sure you can. He said, how come? I said, because I'm bigger than you are. And then I smiled and he laughed. And I didn't need to look at the woman. I didn't do it for acknowledgement. I just walked out that door to get my car and then realized I didn't have my car there because I'd walk. So I look like a stupid white guy skipping my ass, I'm sure, all the way home. I mean, I was high as a kite and I had no money. And I got home and I was still cool about it. And I was full of glad so much. And I woke up the next morning with no plan, no idea, no nothing and no money.

45:25and it's like, I mean, no money, not a dollar and no one to call to get money from. And there was a guy I'd loaned$1 ,000 to about two and a half years before when I really didn't have it, but he needed it more than I did. I loaned it to him. So I've been for months and calling and sending, you know, regular mail to him here because he wasn't answering the phone. There wasn't an email in those days. And, um, and that morning I get my mail and no call, no response. That morning I get my mail. There's all the bills and there's a handwritten note. And I opened the note and it's from this guy apologizing to me and telling me that he was so sorry I was there for him when he really needed it.

46:00And he had not been there for me. And he had put in, you know, an extra$200 for interest and so forth. So it was$1 ,200. $1 ,200 is more money than I could live on that for a month in those days. Right. And I just started crying uncontrollably. I was like, you know, why am I crying? This is beautiful. This is beautiful. You know, it's like, And then I realized, wow, you know, when I had nothing, I gave everything. And here this is, what does this mean? I said, I don't know what it means, but I'm going to decide it means because I didn't give to get, and I didn't give what was easy. That's why I'm receiving.

46:35And it's like that day on, I can tell you, I've had ups and downs. I have so many companies in the early days, I had a couple of companies on the verge of bankruptcy and they didn't go bankrupt. Thank God I hung on and made it through it. But I never felt that scarcity. I never felt that scarcity again since that day. Because if you get to that point, your brain realizes there's more than enough. And you can give when you feel like there's nothing there. That's what transforms you. When I interviewed Sir John Templeton, who was the first billionaire investor, started with nothing. He said to me that the secret to wealth is gratitude, right?

47:09Because it doesn't matter how much money you have. If you're not grateful, you're not rich. But then he said also, I've never met anybody that tithed for at least 10 years who didn't become wealthy. He said, tithe, it doesn't have to be a church. It's just taking 10 % of what you're earning and giving it away. And I'm proud to say I've given away 17 % and have done quite well. But I did it when I had nothing and it's there. I want to plant one more seed with the audience though. And that is, if they'd like to have an experience, you know, it can't come for the three or four days yet for an event, but they'd like to have an experience since COVID started four years ago, everyone was trapped at home and I was doing stadiums, you know, and they started shutting down the stadiums so I could put a hundred people in a stadium.

47:47So I decided I'd build a studio and I built these 20 foot ice, you know, walls, 0.67 resolution. I could see everything. And I went to the guys, you know, built zoom. And I said, look, you know, I need you to help me get to 20 ,000, 30 ,000 people, not a thousand. I built software so that people could, instead of clapping, could shake their phone. It would send electric signal. And if one person You're nothing when 20 ,000 people do it. It's like thunder. And it allowed me to literally explode in the number of people I reach. So now I do a free seminar once a year for three days. It's coming up January 25th through 27th.

48:20Just it's been about a week and a half. If you want to go, there's zero charge. It's not partially free. It's totally free. And it's about two and a half hours, three hours a day of immersion for three days in a row. And it's really designed to help you get a plan and make the changes necessary in your energy and your emotions and your business and your finances. in your career. And we just, we put the most we can in those three days and create huge momentum. And last year we had over a million people again from 195 countries in the world. And then you're part of a community of people helping each other.

48:50So if anyone likes to go, you're welcome to, you can do it from your home or your office. You can bring friends or family. Again, there's no charge. You just go to, what is that? What is the highlight? It's the, it's the time to rise time to rise summit.com time to rise summit.com and starts January 25th through the 27th. And I'd love to share with you guys and go deeper. Amazing. Tony, I don't know if you know this, but at that event, when you told some of these stories, I will on the moment in that moment, I was like, you know what, uh, I'm going to start giving. And I, the idea I came up with, I go, you know, this was a pretty crazy experience I had.

49:24I just got lucky. I bought some black Friday tickets. Uh, I don't know how I stumbled into this, but this was cool. and I'm a different guy right now. And I decided, all right, I'm gonna start giving. What I did was I said, all right, next year, I'm gonna send one person to this. I'm gonna give somebody an experience, go to UPW. And I was like, every year, I'm gonna give more people than the year before. So I've sent 44 people now to your events. My mom, my dad, anybody, anybody who, other entrepreneurs who I thought might like it. And - How they responded as a result. How did they react at these events?

49:5615 % of people are like me. They're like, they come back and it's like, did somebody plug you in? You're like electric now. What happened to you? So 15 % of people, they're a new person. Never looked back. I would say 70 % of people were like, that was a great experience. I loved it. And they're like, you know, but they didn't fully get like, you know, for me, it was like a full transformation. Just being totally honest. So 70 % of people would say. Oh, you would have saw the Paul experience. Yeah, exactly. And then I would say 50 % of people were like, what the hell is this? You know, this was, I don't know what this is.

50:28And they often, a lot of people I send are like successful tech people and they come in almost like they want to be the smart guy in the Reddit comments almost. And they're like, you know, they're so worried about, he said this. And is that the real statistic? Is it 54 % or 51 %? I'm like, you're missing the point trying to be so, you know, you're, you're being so smart. You're being dumb right now. And so people have, everybody has their own experience. I think it's, you know, what I tell them is just go have the experience, right? Go, go decide for yourself. So, you know, for people who listen to this, I'm going to put a thing in the, in the description.

50:58I want to send people who actually listen to the podcast because I've been sending people I know, but now, you know, this year I'll send, I want to double it. So I think I've sent 44 people lifetime. I'm going to just send another 44 people this year. So I'll put a thing in the comments for people who go to the four day UPW. That's your kind of like starter event. That's the one I've been to a couple of times. And I think you'll really like it. Since you're going to do that, I'll match it. So we'll make it a total. You do your 40 and I'll give you 40 to match it since we'll invest in these people's lives together.

51:30Amazing. Thanks so much, Tony. I really appreciate it. They talk with you and congratulations on what you built. Yeah. Likewise. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel. Never looking back.

51:51All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

52:19It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

52:44For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.