We found 7 business ideas that will blow up in 2026

20:09Sam Parr:So the why here is a little bit of a turnoff. I don't think, I think he said a lot of words, but he really was just saying we want to gamble. I think that's, I don't find that interesting. I wouldn't want to align this for prediction markets. And correct me, is this like, is this you and me if we take opposite ends of the bet? Are we betting against each other or are we buying stakes? So the way it works is there's a price for a yes contract. And every time somebody says yes on the yes contract, the price of yes will go up unless there's corresponding pressure on the no side. So it's basically, there's no bookie.

20:42There's no middleman who sets the price. The market sets the price. The yeses versus the noes. It's not directly like a stock market where I'm buying your shares necessarily, but I can buy, I can put money in at yes. And the more I do it, it'll skew the price up to incentivize people to take the other side of the action potentially. Let me just read you what he said. He made the bold claim that prediction markets could eventually provide scientific benefit. Here's a hypothetical example. A known GLP-1 drug is being studied in a new indication. If somebody already taking the therapy for diabetes or obesity experienced improvements related to the new condition being a value of the trial, they could use their firsthand information to inform a prediction on the market.

21:19In theory, patterns that emerge through those predictions could provide early signals about a drug's potential and additional indications before the trial is released. So, for example, one could do a more focused targeted trial with fewer people. It's a way to speed up science and create a market where one is incentivized to move quickly and use fewer resources to get towards an outcome. I don't know if I fully understand or buy that.

21:39Sam Parr:I don't know if I fully understand it or buy it. I don't understand it. Therefore, I am going to say that it's stupid. I know I don't understand it. And I guess, therefore, I know I don't buy it. This is, I can't decide. I think it's very interesting, but I would say bad crazy. Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content, that someone is usually you, and it's due tomorrow. Well, the Breeze Assistant from HubSpot can help. It works right inside HubSpot.

22:11You can draft campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content. You create content that converts. Check out HubSpot.com, the agentic customer platform for growing businesses. Number six, the Cleveland Schvitz. Great name. This is a interesting company. So check this out. It's a bathhouse plus a steakhouse in Cleveland. This is actually the reboot of The Office. All right, so a 98-year-old Jewish bathhouse in Cleveland that combines Russian-style steam, cold plunge, and massages with giant T-bone steaks and cocktails.

22:52You sweat, you plunge, you eat steak. It's a full social experience. Part spa, part steakhouse, part private members club. Isn't this amazing? It's blowing up right now. Barstool called it the hottest reservation in the country this winter. $165 a person covers your drinks, your steam, your cold plunge, and a full meal. Their phones are ringing off the hook with reservations at all hours. It's attracting millennials and Gen Z who are discovering it through social media. They recently opened ladies days and co-ed days after being male only for decades. A group, you know, for example, a group of six friends could book a Saturday at the Schvitz.

23:26They alternate between the steam and cold for a couple hours, get massages, then sit down for steaks and cocktails. It's the new going out. It replaces the bar, restaurant, spa, or nightclub for an outing. I'm in. That's awesome. It's not even crazy.

23:39Sam Parr:This is just downright spectacular. Have you heard of this company called Othership? I'm an investor in Othership. I love Othership. So I went to my first Othership session. So basically, the best way to do it is... Describe what it is to somebody who doesn't know. So the one-liner that I would describe it is it's SoulCycle for sauna. And so in Manhattan, where I live, it's all like young, it's like a combination of hippie-dippie, but also like yuppie tech people. It's quite fun. And you go for an hour long or maybe 45 minute long session and there's cold plunges and then there's a huge sauna where you're in, you're like basically, you know, naked with like 50 people in the sauna.

24:18Sam Parr:And then there's like a leader who's doing breath work and is like moving the towel to get like the eucalyptus flavoring in your face and it calms you down in a weird way. I'm not doing it justice, but it's actually quite awesome. And there's loud music going on. Again, I'm not doing it justice, but for some reason you do get in this little strange trance where it's hot in there. You have a certain smell, you hear noises, you feel the wind going against you. It's quite cool. And they even have like single nights where you can like go and like, everyone there is single. and it's pretty awesome.

24:52Sam Parr:I'm actually, I thought it was amazing. I went one time and then my wife and I like we'll go on like our date night and you can go at like 9 p.m. That's amazing. Yeah, I'm so jealous. I haven't gone. They opened up New York. I think they opened up one more location somewhere. They got a bunch in the works. I really want one to be out here in the Bay Area. Is it a good business? It's a great business. And I think the hard part is his, he didn't try to make like the Subway sandwiches approaches of like locations where it's just like this very simple box. No, this is high end. This is like high end everything.

25:25And it's like he wanted to make what I think he successfully made, which is the most epic kind of sauna breathwork experience that's probably ever been made as like a place you can go. And so I saw Dana White, the president of the UFC did one. He went to one. He didn't know anything about it. He went to one. He's like standing up. He's like, I don't know what like this is the most amazing place I've ever been to. He's like, if you're in New York, you need to go to this place. This place is incredible. And he graved this like, he went live on Instagram because he was just so hyped from what he's like, that was amazing.

25:54And so I'm pretty jealous. I really want to go to go check it out. I'm a big believer in breathwork. I've been using the other ship. Yeah, you've been talking about breathwork for like six

26:02Sam Parr:years now. Yeah, I think they're kind of deprioritizing the app. But even better than the app is like, people don't don't really use or know about this phrase. But state is going to become a very important word over the next 10 years. Managing your state being in a great state state of mind, but really it's just how you feel, how you experience the things you experience. So if you are in a bad mood, you can go to a good thing and have a bad time. If you're in a great mood, you can, like I've told the DMV story before, you can go to the DMV and have a great time. And I think most people are pretty poor about managing or controlling their state.

26:35And the easiest way to manage and control state is not to think your way there, but to use the body. The body can drag the mind. And so going into hot, cold breath and music and certain odors like eucalyptus. You can literally change your state and I think that's going to become very addicting to people. I think people are going to love what they're getting out of that. And it's very similar to why SoulCycle and Barry's Boot Camp work. It's not because it's the best workout. In fact, you could argue in many ways, CrossFit, Barry's SoulCycle are not ideal workouts. They're not great for strength training.

27:05You're not getting, you know, people's form is all over the place. But you go, you're in a dark room with a bunch of other people. It's a communal experience. The music is pumping. There's the leader who makes it so you don't have to think. You feel a sweat. You're doing hot yoga. You get the temperature thing. You change states. And I think that's what people go truly for, not the fitness layer.

27:24Sam Parr:It's kind of becoming a recurring joke that everything comes back to when we were 14, 15 years old, reading books on pickup artists and how to meet girls. And one of the first things that they try to teach you is you have to go into a session to meet a girl. If you go to a bar and you're like, I want to meet a girlfriend or whatever, you have to change your state and you have to be in a positive state. And then what they try to teach you is when you meet someone, how to bring them into your state. And so that's pretty funny that you predict that state's the new word. The word generative is out.

27:50Sam Parr:State is in. State's going to be in. I think it's going to be in. So I think this is awesome. Cleveland-Schmitz. We love it. I wish it wasn't in Cleveland, though, but I do like the - That's a horrible name, Cleveland-Schmitz. Schmitz. Schmitz. Yeah. It just sounds like there's a lot of bacteria there. Like when I think of that word, I think of like the steam is coming from like a sewer.

28:14That's the Oakland Spitz. All right, number seven, the Fun Day Press. Have you seen this? No. All right, so imagine a newspaper like the Sunday Press, but it's the Fun Day Press. It's a newspaper that has none of the news that just makes you depressed and only the fun games and comics. So this is made by a guy that we met who is like a pretty prolific board game designer. It's that guy right there on the left. and he's made a bunch of like, I think he made, is it Cards Against Humanity? He made like one of the big games like that's like one of the best sellers in the world. This guy's a very creative guy.

28:52I went and I did a call with him and behind him, like his backdrop was not like a library of books. It was a library of only board games, like thousands of different board games that you've never heard of. And this guy's like a game designer. And so he created this actual physical newspaper that gets delivered to you. That's got like crosswords and Sudokus and like just the fun parts and none of the depressing, heady stuff that comes in normal news. What say you? Amazing. I'm so into this. I think this is awesome.

29:19Sam Parr:Do you remember Highlights Magazine? No. What is that? Is that like the city, like cool stuff in the city? Is that what that is? No. So if you Google Highlights Magazine, I assume this is for kids, right? No, this is for adults. Oh, this is not, it looked like it was telling you like cool. No, it's kind of like the Lego kits for adults and like, you know, like what do we call it? Kidulting. Codulting is the trend that's like a multi-billion dollar industry of like giving adults things that feel like their childhood that will help de-stress them. I think that's a horrible word because that just makes me want to punch myself if I say I'm a codult.

29:52Sam Parr:It's like when people say like... You're the name police today. It's like when people say like they're adulting because they scheduled their first doctor's appointment. My reply to that is what you've heard before. It's like saying it wasn't on your bingo card. It's like, yeah, it's like, dude, you're 22, okay? If this was 1946, you'd have eight confirmed kills in the South Pacific. Like, don't tell me that you're adulting by scheduling a doctor's appointment, okay? Be a man and just call and get a doctor's appointment. I don't need... That's very Scott Galloway of you. That was tight. I like that.

30:17Sam Parr:I just think it's ridiculous. I think that adulting is stupid. That said, the Funday Press... You literally do this, by the way. You collect mini foods out of LOL dolls and you buy elaborate Lego sets that you do for nights on end. I'm not going to hashtag it, though, but I will talk about it on a podcast in front of millions of people, so it's different. This is pretty interesting. Yeah, so Highlights Magazine was, I thought those were kids. So Highlights Magazine is like what I grew up like reading as a kid. So I thought this was going to be comparable. But this is pretty interesting. Does it sell?

30:47Sam Parr:Do people buy it? Yeah, I think it's kind of new. But okay, here's what it says. It's an early stage indie project. There's a competitor called the Sunday Club that runs the exact same model. All games, no news. Also, the New York Times games only product. So no news from the New York Times has a million paying subscribers at$5 a month, 60 million in ARR. So this is basically the physical printed out version of that idea. Yeah, I think it's pretty awesome. Let me show you something kind of interesting. I've been really interested in physical newsletters. And this is sort of tangential to it. But I read this article in the Wall Street Journal how there's this crossing.

31:24Sam Parr:The headline is the crossing guard making$14 ,000 a month mailing out her musings from her job. And so it's this woman named Christine and she has a monthly physical newsletter where she just writes about like things that she's experiencing as a crossing guard. And it's just entertainment. It's just silly. It's cool. And she posted, she like, I hardly forget how she shared this out, but I don't think she had a very big audience. And now she has tens of thousands of dollars a month where the people pay money to get this physical newsletter. And I think I said this two years ago, actually, that I think that like these, I wouldn't call it a magazine, but I would literally call it a physical newsletter.

32:01Sam Parr:the jankier the better like if it looks like it's on printed paper that's stapled together in a manila folder I think that you can make some really cool products that way and I think that people are going to continue to be drawn to quirky things like this and the fun day press is one of those that fits that category alright well I appreciate you playing my game crazy good or crazy bad do you want me to tell you something that's similar to this that you can I'll give you two more ideas that are actually quite similar to this last one that you can kind of you can judge Today's podcast is brought to you by my friends at Mercury.

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33:23Sam Parr:All right, so I bought this thing called, I guess it's, I don't know what the noun that they would describe it, but it's a dumb phone. but go to dumb.co bookmarked all right dumb.co hello from the flip side okay so check this out it's a flip phone so i have this flip phone it's just a oh it's just a tcl phone it's 25 dollars and then 20 a month after that and what they've done is they've created an app that i have on my phone and it's basically i believe this phone is its own phone but reality is is that it's more like a forwarding phone. So if you call my phone, I can turn my phone in my iPhone in dumb mode or smart mode.

34:03Sam Parr:If it's in dumb mode, that basically means I can't receive calls and all the calls are going to go to here and all the texts are going to go to here. And replying to a text message on here is a huge pain in the ass because it's like the Nokia, you know, where you have to like to get to the letter C, you got to click it three times. Three times. Yeah. And so it's pretty cool. But here's why I think this is particularly interesting. And so they have this when you order it, they have this documentation. They give you a pamphlet on how to set it up. And their branding is quite good. So if you go to their website, click where it says, I think, month free of phone.

34:37Sam Parr:And so there's not any articles written about this company. And so they actually have a customer service number. I just called the customer service this morning. And I was like, what's the story of this company? Tell me everything. And I could tell, I was talking to the CTO. I could tell it was like a three or four person company because I could hear people in the background. And I was literally calling his phone because I could FaceTime him. I could tell. Basically, the background is it's a guy who previously had a company. He's sold it. He's self-funding this company. They have four full-time employees, according to the person I called this morning.

35:06Sam Parr:And it started because he hosted a friend's challenge where it was one month without a phone. And they found that one month without a phone wasn't particularly feasible. And so he's an entrepreneur. And so he created this app that helped you turn a$25 TCL phone, which is what this is, into a forwarding device where you can sort of like replace your iPhone, at least for parts of the day. And it's quite interesting. And their branding is really cool. If you go to the website, everything is like very like old schooly and but but fun. And there's like Polaroid pictures. And I have a feeling that this is going to take off.

35:42Sam Parr:I don't know if this company is going to work, but I think it potentially could. The reason I think that is if you go to there's a subreddit called dumb phones that I've been a subscriber to for a while now. And it's been taking off. I think it has 200 ,000 subscribers on it. And I've been noticing that it's definitely been growing. It's definitely been growing a lot. And it's quite fascinating. And I looked up a bunch of different reviews for a variety of phones. And I settled on this one. And I went and looked. And CNN recently did the best ad campaign ever for this company. So basically, they took one of their presenters, and they had him do a brain scan where they measured his short-term memory.

36:16Sam Parr:So they had him read something. And they They were able to, I don't know how the science works, but they were able to look at like how focused were you when you were reading something, how much did you remember, and a few other tests. Then they gave him this phone, this brand, this is how I found it. They gave him this phone for two weeks and then they had him redo the test. And his capacity to focus and his capacity to remember went up significantly. And I saw that and I was like, that's the greatest ad I've ever seen. This is perfect. Plus you do these one month challenges where you buy the phone and it's only$20 and it's$20 or$25 a month after that to subscribe and get their service.

36:51Sam Parr:I think it's really cool. I think this could take off. And the company, I believe, is only four months old. Have you been using it? I just got it this morning. I just got it this morning. I just got it this morning. And so I'm going to test it out. I can give like an update. But I think it's really promising. And I noticed that when I walked out into my office and showed it to my team, I was like, check this out. Everyone was like clamoring. They're like, what is that? Let me see that. And I think it's really fascinating. I mean, the problem is so real. Total agreement on the problem. And the question is, which of these solutions is going to be the one?

37:20Like you've told me about brick before, how you brick your phone. You've told me about the dumb phone. And there's other people. George Mac has two phones. One's a smartphone, one's a dumb phone. People have these different systems. I'm really curious what the right solution is going to be. But the problem is gargantuan because everybody's got the phone and everybody who has a phone is addicted to the phone. I really don't know anybody who's not addicted to their phone. So in my life, I don't know, of all the people I know, it seems like there's a 95 to 98 % addiction rate. And the question is, what's going to be the nicotine patch for that?

37:56What's going to be the AA for that? How are people going to get off this addiction? Is there going to be a solution that some percentage of people gravitate towards?

38:04Sam Parr:My opinion is that this, to all the big companies out there, this appears to be a very niche, silly thing. My prediction is that in 10 years, this will not be. I do not think... If Apple came out with this, if Apple came out with a version of this, I think they could sell a billion of these things. Well, you know that they're, like if you Google Apple flip phone, like there's, they're working on it. Yeah, yeah, yeah, yeah. I don't think it's rumors. I think they've announced it, but there's for sure rumors. iPhone Fold is what it's going to be called. Now, I don't know if it's like another screen.

38:35Sam Parr:I don't know what it is, but they're calling it like a flip phone. So I guess like there's all these, and it's not important, exactly what it is, but there's all these breadcrumbs out there that I'm seeing that's pointing to like, this is actually going to be a mega trend and not just a niche thing. And I can give you another really cool example. Have you heard of this lady named Kat GPT? No. Okay, look her up. That's her Instagram handle. Okay. So this lady started getting popular on Instagram. I think she has four or 600 ,000 followers. Incredible name. Yeah, it's cool. And she started doing educational videos on AI.

39:07Sam Parr:And one day in 2023, she came up with this idea to create a physical phone, like a landline. And she made a post about it and no one wanted it. So she kind of put it on the back burner. And then last year, she was like, you know what? AI can make this process a lot better. Let me see if I can use ChatGPT to make this product a little bit better. And she used the product ChatGPT to help make this a physical landline. It's not really a physical landline, but it looks like a rotary phone, like the ones that your grandparents maybe had, or these old school physical phones. and she used ChatGPT to help get it approved by the FCCs because you had to do some approval process and to help design it, whatever.

39:45Sam Parr:And she put a video out about it and it went quite viral. I believe there was - Dude, this is amazing. It's a physical phone, like the old school phones. You could either have it on the wall, the rotary one, or just a normal corded phone, but it's a Bluetooth device to your actual phone. Yes. So smart. And her branding is beautiful. I find one of these. In 2025, she launched this to her audience and she was like, I tried this in 23, no one really wanted it, but I have a bigger audience, screw it, let's do it. And she sold$800 ,000 worth of this product in five months. Now in 2026, she's tracking, or she says the goal and it's early in the year, but tracking towards$5 million a year in revenue.

40:26Sam Parr:And if you go to her website, to me, what's quite clear is that she can have all types of SKUs. And I think she said this, I think she wants to launch this thing called Cat Labs. So basically she can create all types of phones, But if I was her, I would basically look at everything in my phone that does something or even my Alexa that does something. How do I create a product that undoes it? Now, this sounds crazy, but you could have like a handheld GPS or you could have like an old school, more old school alarm clock that that doesn't do anything else, but just goes off and on. And maybe you could use your voice to like turn it on and off.

41:01Sam Parr:or you could have like a jail for your phone and you could become a company that's all about phone addiction issues. And you could have a variety of SKUs in the same way Ridge Wallet started with wallets and now they also sell. Giving away free game here. I love it. She should do, the phone jail is a great idea. It's cool, right? And I used to have a phone jail. It was just like KitchenAid. No, no, but you got to like make it look like a phone jail. Of course, I had one that was just like a timed Tupperware container. But I think that she does a beautiful job with branding and everything's pretty cute and cool.

41:33Sam Parr:And it's like, it's the clear like, you know, David versus Goliath with Goliath being addiction and David being like, but don't you just want to like focus and make your brain feel good and be less lonely? And I think that's such a great marketing story and she's doing a really good job with it. This is a great find. I love this. That is really cool. And I like the sort of anti, just be the anti of the main thing. It's not like you're trying to convince everybody. It's just that 1 % of people are going to feel overstimulated by the thing. And if you can provide the alternate and you can do marketing via TikTok with really visual, buzzy products that are going to get people talking in the comments, which is exactly what this does.

42:12Like her top TikTok just says, I brought back landlines and she's holding one of the physical phones. And there's people who like it, who hate it, doesn't matter, but it's going to get a reaction. That's how you can grow, you know, grow these types of businesses. And then if you just up-level it and say, well, am I really just selling a landline or am I selling a return to the physical? Yeah. Right? A return to the real. And it's like, oh, I like that. There's a lot of people who want to return to the real. What does that entail? Oh, there's other products that might make a lot of sense in that case.

42:38Sam Parr:Yeah, it's sort of like what's that funny bottled water company? Murder Water? Liquid Death. Liquid Death. It's sort of like that where it's like with these phones and this thing that I have here, the moat is not the technology right now. the moat is not the product. The moat is the brand. And I think that if you took someone who was in advertising and you said, just focus on ads and focus on building a brand that's really, really cool, that is the moat. Did you see Zach, whatever, I forgot his name, Zach Yadigari, the guy who did the Cal AI app. So the teenager. I know what his new thing is. Did he announce it?

43:15Yeah, it's on, he did like a YouTube video. Let's talk about it. So let's give the context. So he came on here when he was, I don't know, 17 years old or something. He was in high school. He like came on the podcast in between class periods. He like skipped a, skipped, skipped class to come be on our podcast. And he was doing a calorie tracking app. Uh, not an entirely new idea, but he did it. He made a simple app with his friends and they really leveraged TikTok to grow the app. And he talked exactly about what he was doing. He was at a few million in NARR at the time. And they grew it to something like 20 or 30 million in ARR and they sold the business.

43:47And he's now he's like a college student who, sold a business for, I don't know, a bunch of money. Somewhere between the, let's call it 50 to 100 million bucks. Last time he was on, he came on after he sold it and he was talking about what he wants to do next. He said, I want to do something with hardware, something physical, partly because it's just a fun challenge, partly because seeing where can I go where there's less competition when it's getting easier and easier to create content, easier and easier to create apps. How do I do something that's a little bit different? And so he just came out with a YouTube video announcing his new thing, which you want to describe it?

44:19Sam Parr:I didn't watch the video. I had just known that I knew what space it was going to be in and roughly the product. I didn't see the video. Where did he, what's it called? It's an alarm clock. It's an alarm clock. And it's basically an alarm clock that you, it's like a physical brick. So you put it somewhere else. So your phone alarm won't stop beeping until you tap your phone to the brick. So it's kind of like a way to get up out of bed and stop doom scrolling. And his idea is like, I want to build. How does that help you stop doom scrolling? Because you have to get out of bed and go touch your phone to this thing that you put presumably in the kitchen or somewhere else, somewhere where you need to be up and active, not just sitting in bed on your phone.

44:56You know, most people, they wake up with an alarm clock, they look at their phone, they see a bunch of notifications. Got it, got it, got it. They snooze the alarm and they stay in bed looking at their notifications, social media, whatever, for 20, 30 minutes. And that's how they start their day. Got it. So the idea would be your alarm clock goes up and that beeping's not going to stop until you're up, out of bed, and you touch the thing. Awesome. His new thing's called Flow is the name of the company.

45:17Sam Parr:Oh, cool. Wow. Okay, he released this yesterday. So flowalarmclock.com. Oh, this is awesome. Great video, too. I thought that my prediction was good, but then seeing like a young guy who's way more in the know and like in the pulse of young people because he likes that, it's like kind of, that's like the real validation. Yeah. So are you on board with some of this stuff? Am I on board with it? What do you mean? Oh, the dumb phone and... You want one? I don't trust myself, meaning I love to buy a gadget. but there's a graveyard of gadgets I don't use in my office. And I'm learning like, hey, look, I got to really be committed to actually like commit to the bit if I'm going to do it.

45:57Like I got to really want to use the thing and change my lifestyle to do it. So don't just buy all these things for no reason. So I'm going to kind of wait and see if you tell me like, yeah, dude, I use it all the time. This is if four weeks from now, you're like, this is my new normal, then I'll buy it.

46:10Sam Parr:The brick has stuck with me. That is, it's at my front door. And depending on which activity I'm going to go out and do. So if I'm going out with my family, that continues to have maps, text messages, calls, and Uber. Right. I think that's it. And then if I'm going to go work out, it literally just has my workout app. That's it. And Spotify. That's it. See, I just deleted social media off my phone. It kind of did the same thing. There's not really much else to do on my phone once you take that off. What am I going to do? It's just too easy to go to Twitter.com. Oh, I didn't even think of that.

46:38I wouldn't even think to do that. It's such a bad experience. Dude, they're just constantly trying to get you to download the app. They nuke it for you. Like, you can't see a reply. You can't like, you can't do anything.

46:46Sam Parr:But then I ended up just spending so much time on Claude, asking it questions. So I just had to like nuke everything. I had like, just like, I don't know. I just like, it's just the habit of like, I have, I'm in the elevator, reach in my pocket, pull it out, do something. And like that, that like action has to like go away entirely in order for it to go away. I just can't have anything working. Yeah, that's fair. All right. Is that it? That's it. All right. That's the pop. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

47:25All right, let's take a quick break to talk about a podcast. Because if you're listening to this, you like podcasts. And what's better than one podcast? Another podcast. And let me tell you, another podcast you should check out. It's called Success Story. If you like hearing about different success stories and hearing Q &A sessions with successful business leaders or hearing keynote presentations or just checking out conversations about sales and business and marketing tactics, this is a great podcast for you. So check it out wherever you get your podcasts.