In short
Adam Berry, Assistant GM of the Philadelphia Eagles, discusses how his finance/trading background shaped his approach to football operations, emphasizing process, constant information flow, cross-department communication, and “no fear” decision-making in roster building and development.
Guest backgrounds
Adam Berry played college football at Princeton as a receiver. After graduating, he moved into finance and spent 14 years at Goldman Sachs, most recently leading U.S. loan trading in corporate credit as a managing director—buying/selling/trading corporate debt for institutional clients and managing trading, sales, and operations.
Key claims
The Eagles’ leadership encourages progressive, risk-tolerant experimentation rather than fear-based decisions. Talent evaluation and development follow a clear “North Star” from leadership, with continuous reassessment as new information arrives. High-performing teams succeed through relationship, communication, and aligned incentives.
Notable examples
Howie Roseman hired Berry after inviting him to present at a Goldman client conference; Berry describes early immersion across draft/pro personnel/cap work. He cites Jordan Mailata as an example of investing in an “outside-the-box” development profile.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAdam Berry's Unique Background
1:45 to 2:56
Discussion about Adam's journey from finance to football.
“Welcome to NFL Daily's Power Players, where we talk to smart people inside the sport about how they do football.”
Transition from Finance to Football
2:56 to 4:25
Adam shares his experience at Goldman Sachs and his transition to the Eagles.
“Adam, I am so grateful that you could join me today for this episode of NFL Daily's Power Players.”
Competitive Nature of Trading
4:25 to 5:54
Adam discusses the similarities between trading and football environments.
“And so as part of that business, you have the opportunity to buy loans that you think are undervalued or short loans that you think are overvalued on behalf of the firm.”
Meeting Howie Roseman
5:54 to 7:10
Explaining how Adam met the Eagles GM and the opportunity that arose.
“and what you grew up with doing as an athlete.”
Decision to Join the Eagles
7:10 to 10:04
Adam reflects on why he chose to pivot to a football career.
“You don't know, you know, where your next opportunity will necessarily come from.”
Learning and Adapting in Football
10:04 to 13:32
Adam discusses his learning experiences in the Eagles organization.
“First of all, because to me, it gets to the heart of something that we're going to talk about more later in the show, which is where don't the Eagles look when they're team building, right?”
Navigating Information Overload
13:32 to 14:00
Adam explains how his trading background helps in handling data in football.
“And you're looking back maybe in this conversation on those days of you are participating in every element of a football calendar and internally what that process looks like.”
Transitioning to Football Operations
14:00 to 15:19
Learn how previous trading experience aided a shift to the NFL.
“whether it's observational or actual data that you're just absorbing, what do you remember about that time?”
Passion for the Game
15:20 to 17:50
Discover the emotional connection and appreciation for working in football.
“You have to really work and spend the time to make sure that not only do you understand the different components tactically, but you understand strategically how they all fit together as well too, right?”
Influence of Family in Football
17:51 to 21:02
Explore how family ties shaped a lifelong love of football.
“Are you comfortable sharing about your why in football and sort of what you've discovered your purpose to be within the sport?”
Show all 17 chapters
Learning Through Diverse Perspectives
21:03 to 22:35
Understand how different backgrounds contribute to problem-solving in football.
“Was there anything that stuck out to you early on about the productivity of those types of conversations?”
Immersing in Scouting Culture
22:36 to 26:39
Gain insights into the collaborative nature of scouting and talent evaluation.
“You know, taking all of those conversations and turning them tangible, essentially going out on the pro circuit, on the college circuit.”
Establishing Clear Evaluation Priorities
26:40 to 28:00
Learn about the importance of having clear priorities in player evaluation.
“And for you, what's that deep dig like and continuing to build these little pieces of information and make an entire, I guess, case for somebody?”
Team Building and Communication in Football
28:00 to 32:46
Explore the complexities of building high-performing teams in the NFL and the importance of communication and relationships.
“and when you're analyzing a certain situation, you know what to look for, right?”
Roster Building and Organizational Culture
34:45 to 42:00
Delve into how talent identification and development are crucial for building a successful NFL roster and fostering a positive culture.
“I mean, I think at a very high level, whether you're building a roster of players or you're building...”
Talent Development and Organizational Agility
42:00 to 46:21
Learn how the Eagles approach talent identification and the importance of adaptability in player development.
“How do you say, okay, this is the short term, this is the medium, this is the long term, and communicate with coaches accordingly?”
Unique Aspects of the Eagles' Decision-Making
46:21 to 47:13
Discover the fearless decision-making culture at the Eagles and its impact on their success.
“the fact that it is a, there's no fear in the decision making, there's no fear in the way that, you know, we're going to explore different things.”
Transcript
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1:10Whether you're a seasoned NFL fan or new to the game, there's one place to keep up with all of it. The league's newest podcast, The NFL Report, hosted by me, Andrew Siciliano. It is your home for everything football. Breaking news, expert analysis, game picks, and hear from your favorite players too. Join me and an all-star cast of experts for everything you need to know from around the league. Get new episodes of the NFL Report Monday through Friday all season long. Listen to the NFL Report podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
1:45Jourdan Rodrigue:Welcome to NFL Daily's Power Players, where we talk to smart people inside the sport about how they do football. and peel back the curtain a little further for our listeners. I'm Jordan Rodrigue. Today, I am thrilled to welcome Adam Berry, the Assistant General Manager of the Philadelphia Eagles. Adam has a really unique background. He played football in college at Princeton. He was a receiver, went into finance after he graduated and ultimately spent 14 years at Goldman Sachs as a managing director. We will talk to him about what that actually means because I personally did not know. Eagles general manager Howie Roseman has a knack for hiring smart people first and then getting all the football stuff figured out later.
2:28Jourdan Rodrigue:And so he heard Adam speak to a group and decided he wanted to hire him as the Eagles director of football operations and strategy in 2023. Now, Adam is the assistant general manager and the Eagles are once again retooling many of their football processes and trying to find competitive edges, as they always do. This is a front office that leads the league in many areas, including thinking differently. And I am so excited to get into that with Adam today. Let's get started. Adam, I am so grateful that you could join me today for this episode of NFL Daily's Power Players. You have so much in your background and in your current role that I want to get into.
3:06Jourdan Rodrigue:But first and foremost, thank you so much for being here today. Thank you for having me, Jordan. It's exciting to participate in this and to, you know, talk shop a little bit. So I'm excited to be on and thanks for having me. One thing we really love is process here. This is what this show is all about. I know you're such a process geek too. So this was one that I was really looking forward to for a long time. And I'm going to make you talk about yourself too, which I know you're not hugely a fan of, but let's start with your background. It's super unique. I don't even know how to do my taxes fully.
3:38Jourdan Rodrigue:So can you explain to me what your job was before you started working for the Eagles and what that means in the landscape of the financial world. Well, you're not alone because I think my wife always told me when I worked at Goldman Sachs that she could not explain what I was doing either. And then by the time I was just about to leave, she had it gone down to a sentence and then no longer that was my job. But I worked at Goldman Sachs for 14 years. My last job was head of the US loan trading business within corporate credit. And what that means is for all the corporations out there that borrow money and need to look to be loaned money that are U.S.
4:20domiciled, my business was responsible for buying, selling, trading their debt. And so as part of that business, you have the opportunity to buy loans that you think are undervalued or short loans that you think are overvalued on behalf of the firm. But there's also a customer facing side of the business as well, too. So for many of your listeners, they have 401ks or pension plans with their employers. A lot of those people were helping them invest money as well, too, as well as hedge funds and mutual funds as well, too. And so you're managing a trading desk, a sales force, an operations team.
4:55It was very different than what I was doing in terms of functionally versus what I'm doing with the Eagles right now.
5:00Jourdan Rodrigue:Yeah, but it's so interesting because I feel like because you played football and you were involved in football, football is in your life and your family and in all corners. I'm thinking there had to be some way that football was sort of leaking into your day to day, at the very least, the competitive aspect of it, because it sounds very calm the way you're speaking about it right now. But man, I've seen the movies, right? Like it is not a calm profession. No, the movies get at least some of it right. The training floor is not exactly the most, you know, calm profession, as you put it. What many people don't know is that a lot of traders are former collegiate athletes across a whole range of different sports.
5:41And I think what I found in going into trading was, you know, a lot of us have aspirations of being able to play football professionally or play a sport professionally, but I certainly wasn't good enough to do that. And so you look for something that kind of fuels your competitive drive and what you grew up with doing as an athlete. And trading comes really close to that because it's a high-pressure environment. It's certainly not necessarily always the, it's a little bit can be a gruff environment where people are gonna tell you exactly what they think or what you need to do. You have a quote-unquote scoreboard every day in terms of your profit and loss.
6:17And it's just really highly competitive because you're going against other institutions and banks that are competing for customer business, competing to get an edge, doing all these different things. And so it really does kind of quench your kind of competitive fire, like as a former athlete, that goes into it as well, too. So there are certainly similarities, as you point out, which we can delve into more as we as we continue.
6:40Jourdan Rodrigue:Yeah, for sure. And I'm curious, because I've always wanted to hear you tell this story is how we your your sort of worlds cross over. And you're just there. And you're just in the moment, you're thinking, okay, I'm presenting, I'm giving a talk at this, I think it was a seminar or a consultation. And, and you have no idea in the moment that this NFL GM at the top of his game is listening to you and is like, I think I should hire that guy. Can you take me through how you guys met and kind of what that process was? Sure, sure. It certainly is a unique story. It's kind of a, it's always a reminder.
7:16You don't know, you know, where your next opportunity will necessarily come from. But, you know, as part of being a business head, in our business, we had a, what I call like a client conference, where we brought in a lot of our corporate and institutional clients to a place on the West Coast, where we hosted them for multiple days. And as part of that conference, where we're giving content, we usually tried to bring in a speaker who had a non-finance background to talk about what they do, and to make some comparisons to the business role to see if there's something that we could learn. And so that year, we invited Howie Roseman.
7:52And as somebody who was a senior within the firm at that point, I got asked to be part of the keynote presentation and work on that with Howie and to present with him. And so we got to work together over the course of a few days. We presented together. It was received positively. And it was sometime after that, Howie reached out to me and said, hey, would you consider pivoting from business to sports and, um, you know, how he is very charismatic, right? So I'm thinking that, you know, he's, he's just joking. And this is just a polite way of him saying, Hey, you know, I appreciate working with you and, uh, you know, making me feel good.
8:30I was like, Oh, that's really nice thing to say. So, but I don't think it's actually like a serious, uh, job opportunity. And so, um, he, he eventually reaches out to, I guess he must've reached out to my brother just to be like, Hey, you know, just so you know, I, I want to talk to your, to your, your brother about this. And it was like, Hey, Howie said he came to you about a punch of opportunity. And I was immediately embarrassed because I was like, I didn't know that he was being serious about it. This is someone who was, you know, as a hall of fame, general manager, you know, off of this exposure, thinking that, you know, someone who'd been a career, you know, been in finance for that long, that would be something that he would think to do.
9:07And when it came down to it and talking to Howie and he's, you know, talking about his vision for, for the role, for me, for how I could help the organization, the things that, you know, how unique it would be to work in football. And he's an elite recruiter, among other things. You know, where I came down on it was, here was a really rare opportunity to do something that was an incredible life experience, really special, to learn from somebody who was literally at the top of his game for an organization that's very forward thinking. And that, you know, if I said no to something like this, these opportunities don't come around, but literally once in a lifetime.
9:47And, you know, the business world was and is always going to be there. But the opportunity to work in professional football for such a best in class organization was not. And so, you know, we, myself and my family, we decided that this is the move that we want to do and haven't looked back and it's been fantastic.
10:05Jourdan Rodrigue:So I love this story for many reasons. First of all, because to me, it gets to the heart of something that we're going to talk about more later in the show, which is where don't the Eagles look when they're team building, right? But also, it's an organization that is so paralleled in some ways with being at the apex competitive environment internally and also across the league. And so you were used to that. And obviously, you had football in your background and you had played at a high level in college. But at the same time, jumping into a strategy role, a director of operations role, a role where he's basically telling you, here's a blank sketchbook, create.
10:51Jourdan Rodrigue:What was that like for you? And digging into it for real and thinking, oh, I'm really going to make carve something out in this space? You know, I would say the learning curve was steep, right? Because you're learning, you know, just a new industry, right? A new industry, you're learning at times new jargon, a new language. There's a lot that you're that you're learning. But as you as you noted, there were certain qualities and skills that I was able to bring from my previous experience that were much more translatable than I maybe anticipated that they would be when originally I was going to make the transition.
11:29But there are certainly times where you're being pushed out of your comfort zone, but I think every experience for growth and every experience that people who have had a lot of success in this industry as well as other industries are, they're willing to go outside of their comfort zone. And what I really appreciate is that Howie is somebody who also had a unique background before he became the general manager of the Eagles. And so he had a very clear view and vision of what I needed to do in order to get to where I needed to be. And so part of that is because he was able, he had lived that previously in his experience.
12:06And so immediately he had me in all different facets of the football operation. He made sure that I was evaluating and writing the entire draft board, that I was going on college visits, that I was covering pro teams, that I was doing a lot of work within free agency, and that evaluation process as well, too. And when Howie couldn't be there to be the person who was talking to me at any given moment, he was very thoughtful about who I was working with within the organization. He's hired really well on our staff. We've had a lot of people who have gone through Philly and then had the opportunity to do some really amazing things outside of Philly.
12:45And so if I'm not working on personnel stuff with Howie directly, you know, I get a chance to, in the cap and contract space when I first started, work with Bryce Johnston, right? And think about how we think about our strategic planning in the cap and our resource usage. I get to work with Alec Halliby and talk about, you know, the intersection about data and personnel and, you know, his wealth of experience in all these different silos. And even right now, I have an office that is right next to Joe Douglas, who I can is just a wealth of wisdom and information. And all of that was really intentional about Howie because, you know, he put a lot of time and effort into my development individually.
13:23but he also made sure that I got exposures to all these other people he had brought in and had trained and were performing at a high level so that I could learn from them too.
13:32Jourdan Rodrigue:Thank you for taking us through the various intro departments too, because what I think people don't necessarily always know from the outside looking in is how much information you're uploading in a building like that at any given moment. And you're the assistant GM now, right? And you're looking back maybe in this conversation on those days of you are participating in every element of a football calendar and internally what that process looks like. When you look back at those days and the vast quantities of, I just call it data, whether it's observational or actual data that you're just absorbing, what do you remember about that time?
14:12Jourdan Rodrigue:And did you just sort of say like, F it, I'm just going to throw myself into this like full speed and see what happens? Well, I think that was something that my trading experience prior had prepared me for. Because when you are trading a book of whatever asset class, you're constantly just being inundated with information by the second. And your decision making is happening by the second. There could be news that happens overnight for something that you would think is totally unrelated to a company whose debt you're trading, but could really influence the valuation, the pricing, the way some of your customers react.
14:50And so I was fortunately in an environment where you're getting a lot thrown at you all the time. And so pivoting to an environment where I knew that would be that would happen, and that I would have to get up to speed quickly in order to produce in the way that was that the organization required me was something that I found incredibly helpful during the time. But there are certainly, like with anyone doing a new thing or a new career or stepping outside of their comfort zone, there are moments where you're like, oh man, can I process all this? But you have to jump into it. You have to immerse yourself.
15:25You have to really work and spend the time to make sure that not only do you understand the different components tactically, but you understand strategically how they all fit together as well too, right? That's what can be really valuable. And that was a challenge that not only was exciting for me, I felt like I was in an environment where it really encouraged me to do that.
15:47Jourdan Rodrigue:One thing too, that I love about being in buildings like that is that feeling where almost like you surface and there's a lot happening all the time, but every once in a while you surface and you look around and you think, I am with some of the best people in the world right now and everyone cares just as much as I care, the emotional side of it and really like living and dying, honestly, I know you have to stay neutral, but like living and dying with this team as well and what and the players and just how much everyone gives to it. Was that ever an inspiration for you or how did that shape you as you continued in the role?
16:23Yeah, I actually think it's just really special. I mean, I think every game day, free game. It's I think about how fortunate and how blessed I am that that is part of my job, right? Like just look like the amount of love for the game that you feel in this building. You see it where Howie, I feel like when you watch, you know, anyone senior Howie, you know, pregame, it's like you just see and you just feel how much they care about the sport, how much they care about the players, how much they care about the coaches, how much they care about the organization. And that's ultimately what draws all of us, you know, to this industry is just your love for the game.
16:57Maybe it's an experience when you were young. Maybe it's something that made you very curious about the sport. Everyone has their different why, but I really don't believe you can do this job without understanding just how special it is that this gets to be, you know, my work. That's certainly, I felt like I had an appreciation of that after being in a totally different career that I get to do football for a living. And so there's very little that I would complain about because, you know, that's just, it's just a tremendous opportunity. And, you know, I feel like that's just a very special, special, you know, thing to be able to do.
17:32Jourdan Rodrigue:I like talking to you about it, too, because your why shifts, you know, your overall why I'm sure stays the same in life, but like your workplace why maybe shifts a little bit when you're experiencing something like this outside of the environment that you spent, you know, a decade and a half working in. Are you comfortable sharing about your why in football and sort of what you've discovered your purpose to be within the sport? You know, I would say for me, you know, my journey or like maybe my love of football started when it's so tied up in my dad and my brother. And I remember just my dad grew up in Texas, so football is a religion there.
18:16And so it was always just a part of our family. I remember when we were like really little, we'd always watch the game on Sundays with him. And then, you know, Andrew, my twin brother and I would always ask him, hey, can you go out and play at halftime? He always did that. He'd always, you know, one of us would be the receiver. One of us would be the corner. He'd go out and throw. And like those were some very early memories. And then, you know, you move forward and, you know, you're playing in high school and, you know, Andrew's my quarterback and I'm the receiver. And those are some really special moments.
18:44You're playing in college where, you know, Andrew and I are playing for different teams that play each other every year. And family comes out to support you every time. And so football for me is beyond just being the ultimate team game and the bonds that you make with your fellow players and coaches. It was the canvas for so many special moments with my brother, my dad and my family that it's just interwoven to like just the way that just to life. Right. And so I think football in a lot of ways is an expression of life in terms of the adversity you have to overcome, you know, dealing with the teamwork, training and discipline.
19:21the time that things are going to be hard, it is a wonderful game. And, you know, I feel like I've been very much a beneficiary of that being a central part of, you know, certainly my journey here.
19:32Jourdan Rodrigue:Adam, before we move into the now, this is the most important question I'm going to ask you this entire show. When you guys were in indie drills, one-on-ones, who won? I would say growing up, it was pretty evenly distributed. There definitely got to be some heated arguments at different times where it was like, was that a penalty or was that not a penalty? It was pretty even. What I will say, and I got to give Andrew credit, is he had a better college career than I did. So Andrew was a really good player in college. And I wasn't shabby, but I wasn't certainly not at the level of some of the other guys who were kind of at the top of their game there.
20:13But it was still a wonderful experience for both of us.
20:16Jourdan Rodrigue:You know, I respect that you had the opportunity to totally pad your childhood stats there, because who was going to know? And you didn't. So classy move there. I hope your brother takes notice of that and maybe has your back on that one a little bit later down the line. So, OK, I'm curious about like when you're in this building and and the way that you guys talk to each other and the way that you think about things and your background, but also a lot of people with different backgrounds in that building and everyone coming together collectively. Did you find that early on some of the questions you would ask about process ended up being helpful because it was almost a different perspective coming in and asking, why do we do things this way?
21:00Jourdan Rodrigue:Or why would we think about this this way? What if we thought about it this way? Was there anything that stuck out to you early on about the productivity of those types of conversations? Yeah, I think the thing that probably stuck out to me was just how welcome those conversations were, right? I think when you look at the way that Howie and the organization have hired, you actually have a lot of people who have come through this front office who have had varied backgrounds, right? Whether it was Jake Rosenberg, who had a finance background, or Bryce, who I mentioned previously, who came from law, or Alec, who grew up at a different silo.
21:35And so I think that there's always this continual process of questioning of how do we do things better or like what perspective are you looking for that? And that is something that's thought out from that starts at the top. And so I don't think that I ever really felt like a click of, oh, this is something that feels either out of place or is unusual because we're constantly trying to get better as a group, as an organization in terms of the way that we're thinking about processes, the way that we're thinking about players, the way that we're thinking about a whole host of different things. Because if you stay stagnant, eventually people catch up to you.
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22:13And so I think that having a different lens of thinking about things from maybe a risk pricing or a risk reward perspective was just adding to what was ultimately just like a mosaic of different perspectives that goes across all football operations. And that contributed to the way that we may think about solving a particular problem.
22:34Jourdan Rodrigue:And then when you get to go into, okay, this is the time you now must spend on task evaluating, right? You know, taking all of those conversations and turning them tangible, essentially going out on the pro circuit, on the college circuit. What was scouting life like for you? What did you take from it? What did you see around you? What did you learn from it? Yeah, I think, you know, for me, it was, you know, I was, it was the playing experience was helpful in terms of just being able to transition into it. But I think the thing that really jumped out to me was just how ready everybody is just to talk football, right?
23:13And so, you know, there's this, I feel like there's this culture here where, you know, if you're going into anyone's office and they're watching film, whether it's someone's coming into mine or I'm going into someone else's, it's always the natural question is like, oh, who you're watching? And then the next thing, you know, it's even if it's something on completely different than personnel, like people just want to be able to talk about players and talk about what they see and, you know, how they're thinking about them. And I found that that is something that was not only great for this building, but like when you're going out and you're doing things with other scouts, like people just really like talking about the game.
23:49And that is one of the best ways, I think, to, you know, kind of immerse yourself because you have this wealth of information of things that you've watched or that you've research or your views, but you have all these other people who have different opinions and have different perspectives, have had different experiences with team building. And you can read their reports or talk to them about that too, right? As a way of just continuing to grow your perspective, to challenge your viewpoints. And so I think really it was the openness to talk about that and share that information was really important.
24:23I think that was a really good you know, just exposure in terms of whenever you're out doing different scouting tasks.
24:30Jourdan Rodrigue:I always think what would be most fun for me if I got fortunate enough to be in a building was would be to read everyone's scouting reports and to and to do exactly what you're talking about is just talking to them because I always feel like you can get to know people on a very intrinsic level to by talking to them about the thing that they love. And in this case, everybody has this incredible passion for the sport. Did that also in a way get you sort of fast-tracked in immersed into this building and the culture of this building was not just talking to people about this, but really digging in the weeds on the reports and writing and obviously writing your own as well.
25:08Jourdan Rodrigue:And really getting into that like talent identification and football language specific to what the Eagles building is. Yeah, no, I think that's definitely something that, and it's interesting that you talk about language and I think about the easiest way to learn a foreign language is just to be immersed in it. And so I think people have, it's the same thing with football and evaluation is just immerse yourself in all the different ways and all the different players and all the different player archetypes, college pro. When you're out at practice, talking to people about what they're seeing, that's really important.
25:43And there's no necessarily limit on the amount of time that you can spend doing that. Right. And I think it's important if you if you want to, you know, be really good at that and be someone who has a formed opinion is to make sure that you're putting yourselves in situations where it's forcing you to do that. And I think that certainly in this building with the caliber of people, when they when when people recognize that people are trying to put in the work and the effort and they're trying to grow there, there's so much willingness to to help and to participate in that process. And I think also incumbent on me where there might be areas of football operations that, you know, I have exposure to and they may have questions on.
26:25It's just like, you know, it's incumbent on me to also help with if there's questions about that, that I can help them in that way. And so, again, it's again, football is the ultimate team game. And that's not just on the field. That's, you know, all the way in the building as well, too.
26:39Jourdan Rodrigue:Yeah, I would feel like, you know, I'm a writer, you know, but I would like to write the scouting report, but I would be thinking about what does this tell everybody else about me and how I'm seeing it in this moment and getting those processes, you know, sort of to an expert level as you continued into the, through the building and learning about what specifics are, I guess, like North Stars for the organization and what things they maybe have on a sliding scale. that to me is such a cool almost like archaeological process of understanding this is how we speak here and we have all of this knowledge and data basically over years and because it's a very how he's been there for for so long and his staff and and people in that building have really communicated how to build that I guess I would call it like an alphabet of what exactly it is that makes an eagle an eagle.
27:36Jourdan Rodrigue:And for you, what's that deep dig like and continuing to build these little pieces of information and make an entire, I guess, case for somebody? Yeah, I think that part of it is the organization is very clear on what its priorities are when we're going through any player acquisition process. And so when you're an evaluator, and when you're analyzing a certain situation, you know what to look for, right? And now the application may be different for a specific player in any given instance, but that's also why you have meetings and that's why you're talking to other people on the staff. That's why you're sharing the way that you have different viewpoints because sometimes it takes some time to tease that out.
28:25And so it's really helpful that there's a very clear vision from leadership on the things that we want to do, the things that we want to prioritize, how we think about evaluation as well as roster building. And so when that North Star is clear, it's not all that difficult to go into the practice of following it. But you just have to make sure that you're really diligent about it. And that's why we're a very process-oriented team.
28:50Jourdan Rodrigue:Yeah. I was just reading a book and Bill Parcells is saying, if you are committed to certain qualities or certain traits, do not deviate and try to stick to the process as much as possible if it's proven to be valuable and work for you. And I can imagine that can be a little hard because things come up. And again, you guys are looking everywhere for different people and just different ways to bring new ideas. And it kind of gets me. You in our conversation, Adam, but building teams of highly competitive people and building teams within teams of highly competitive people. I know you have a lot of experience managing teams like that and constructing teams like that, again, from your previous work experience, but doing it in a building like this where every week matters so much and developing communication tools with coaches and with other executives and with players and not just building that roster the way that it functions at the highest level, but also internally.
29:56Jourdan Rodrigue:What has that part of the team building process been like? And how do you guys communicate with each other, especially when maybe the bullets are flying externally? Yeah, no, I think that's a good question. You touched on it a little bit. one of the differences with football and probably just professional sport generally versus working in the private sector is just how public you know your job is like i could leave the trading floor and have a had a down day and i'm not going to hear about it you know from anyone whereas you know if you know maybe there's a there's something that uh the fan base is not happy about right like you know you're going to hear opinions from your neighbor you're going to hear opinion you know it's going to be on the news like that's just it's a different dynamic that kind of uh that permeates it.
30:40But what I would say is, you know, I think anytime that you're dealing with high functioning people, high functioning teams, it comes down to relationship, communication, and aligning incentives, right? And so we have a great model for that in, you know, the way that really Howie and Nick interact, right? So they're talking to each other multiple times a day, going into each other, in and out of each other's offices. They're in lockstep about the way that They're going to think about big decisions, little decisions, how they're communicating those decisions, those things. And so it ends up being a really good model for everybody on down in terms of how the way that we're supposed to operate with different departments and different, you know, different divisions.
31:22And I would say that in general, like when we go to relationship, right, people are not necessarily going to follow you if they don't feel like they somewhat know you and that you see them as a person. Right. And that's a really important component in any business. The other thing is when you have people who are highly performing and competitive and, you know, self-starters, right? You want to make sure that you're communicating the why of what you're doing, right? So they may not necessarily like every decision, but generally people are rational. And when they understand either the context that you can share with them or the rationale for it when you can share it with them, generally there's a better understanding of why maybe something is happening.
32:06And then also people want to be valued in the way that they feel like they're contributing to the team's success. And so when you build an environment and you build a culture where, you know, when we win on Sundays, like the team's success is our success, you know, people really do buy into what they need to do in order to make sure that we're putting the organization in the best spot possible. And again, that's really easy when you have a model for that of, of leadership in, you know, starting literally at the top, um, across multiple different departments. Um, that's something that I think is really, uh, is really special and important whenever you're trying to have to, uh, move the organization forward.
32:46Jourdan Rodrigue:More on that in a second, we're going to take a quick break and get back to it on the other side. You know, the feeling you make a pick in your fantasy draft in the entire room groans because they wanted that player, or you grab a small school rookie off waivers and you start him right before he goes off in primetime. There's no better feeling than crushing your fantasy football league. I'm JJ Zachary Eason, host of the Late Round Fantasy Football Podcast. Before your draft, our players to target and players to avoid episodes tell you exactly who to circle and who to cross off. We've got data-driven analysis, historical trends, and the strategies that separate winners from the rest.
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34:44Jourdan Rodrigue:When you think about roster building, too, because what you're talking about here is obviously expansive on team building in general. in any format, again, especially with high functioning and highly competitive people, when you're thinking about roster building, what types of things do still apply over no matter what type of quote unquote roster, whether it's an executive staff or a coaching staff or an actual roster of players, what has to translate universally between everybody in the building and has to be maybe a standard of culture that is set in identifying traits to put together for all of those people on any type of quote-unquote team that you have within an organization?
35:28Yeah. I mean, I think at a very high level, whether you're building a roster of players or you're building... If Howie's building a staff, you're talking about to some degree hiring. And so talent is something that's just... Is really important. That's a foundational element of you're looking for people who have talent and you're looking for people who have specific skills, whether it's on the football field or whether it's in a coaching staff or on the front office, right? You're looking for people with specific skills that are going to help give you an advantage versus your competitors. But also with that is, you know, you're looking at the makeup of a player, a person, a staff member, you're looking up at their character, right?
36:09You're thinking about, you know, their personal character, you know, their work ethic, what type of teammate they are, all those different variables that affect not only the on-field success, but also the culture of the way that the building may operate. Because those different things, at some point in an NFL season, you're going to hit adversity, right? And it's not always necessarily how someone's talent that is really important in that moment. Maybe it might be some of their character intangibles that really help you to get through a certain situation. And so, So it's really making sure that you're spending the time to think through those things, think through how those things fit together, and how you can maximize both of those things within the organization based off of the resources that you have.
36:53Jourdan Rodrigue:Is there anywhere you look for additional inspiration, whether it's outside the building or inside the building, things that you can use tools to motivate the people around you, obviously very self-motivated as it stands. So it would have to be very specific, right? It would have to resonate. Any sort of messaging or cultural building that you do has to be well thought out. I'm curious where you look for things like that. I think for me, it's just you look at people who are leading in everywhere. It could be something that you're seeing that Nick will bring things in our team meeting that maybe another coach said from a different sport or an Olympic athlete.
37:31It can be people who are in government. It could be people who are running a nonprofit. profit. But when you talk about leadership, there's a lot of different principles that are things that carry over no matter what type of organization that you're leading. And so I think for me, it's more about being attentive to not only the examples that I have in the building that I can see in terms of the way that they're leading, but also any other outside influence where it's like, is there something that I can learn from that and take from that? Is there something that I can do from a self-improvement perspective where I can be more effective in growing my leadership skills and things like that.
38:12I think it's more about just being open-minded to all the different sources as opposed to going to a specific source. Because I do think that there are a lot of qualities that are pretty broad in general that you can use across different functions in different industries.
38:27Jourdan Rodrigue:Man, you teed me up for this, Adam. Thank you. Because when you're talking about all of this, the thing that comes into my mind is cast a wide net. And to me, I mean, that should be the Eagles motto at this point, just in my opinion, honestly, like the Eagles, one of the things that I think is so unique about the organization. And, you know, I happily discuss this to anyone who will listen and not just walk away from me like I'm a crazy lady talking at them is, man, where you guys look everywhere. You look for edges in different places that are, I think maybe would be, there would be a fear there for certain others.
39:06Jourdan Rodrigue:Or I think maybe there would be too much uncertainty and there's not enough of a known quote unquote quantity on the other side or those types of things. What is that like inside the building? Like, I think that the eagle, I think the good word for it is creative. Creative in pursuit of edges. Where do you find that in the building? Where do you think the Eagles do that? Yeah, I mean, I'd probably phrase it a little bit differently. I'd say that what is... I'd actually say that this is very unique about the Eagles is that there is no what I would call fear-based decision-making in the way that...
39:40And I think that starts from ownership's willingness to try things that are different and be forward-thinking to, you know, everyone knows Howie is always willing to look for an opportunity to improve the team. He's always looking for an opportunity to be better in every different space. Like he's being able to go and work for somebody who you know is going to swing the bat is incredibly invigorating because there's just so much open-mindedness to ideas and to ways where, again, it's not thinking from a place of what could go wrong. It's more about, well, what could go right, right? And trying to be the best version of the organization that we can be.
40:23And it even goes into the coaching staff in terms of how aggressively that Nick manages the game. And so I think that is something that is incredibly unique about the organization that there's a willingness to try and to be progressive and to push the envelope in every different phase. And that doesn't mean that your hit rate is going to be 100%. That doesn't mean that you're not going to, at times, make mistakes. But that's not something that ends up being an impediment to trying something new and trying to be exceptional. I mean, I don't even know where the saying came from, but it stuck with me a few years ago where if you're trying to do what everybody else is doing, then you're probably going to have mediocre results, right?
41:09And so it's like, OK, how can we do something that's different? And I think that that is something that you certainly feel from leadership within this organization.
41:17Jourdan Rodrigue:It takes a commitment to, in my opinion, between the coaching staff and also the front office and the player as well. And identifying what about that player makes you know that they're going to commit to, in this case, maybe a development process. I think of like a Jordan Mailata, for example, where it feels like in hindsight, we all should have seen this coming. But nobody, not many people actually did, right, in terms of the quality of player that he turned into and a captain class type of guy on your roster. So with this, maybe not this specific example necessarily, but just in general, when you are identifying a player and then committing to that player, even if it's a little bit maybe outside the box, how do you build a sustainable profile?
42:04Jourdan Rodrigue:How do you say, okay, this is the short term, this is the medium, this is the long term, and communicate with coaches accordingly? Yeah, I think part of it is just the framework in which we think about talent identification and talent development in general. So that's something that I think is established organizationally just as a pillar and as a principle. And so there's an element of understanding what you think a player is going to be and the amount of time and resources it's going to take for a player to get there. And a lot of that requires not only communication, but just buy-in across multiple departments within an organization.
42:54And that's something that, you know, we've been very much committed to. And, you know, as you said, Jordan's a great example where, you know, it took time for him to get to, you know, to where he is now. But it was certainly worth the investment. It was certainly worth the energy. And, you know, we had identified somebody who we felt like had not only the physical skills, but the character to become the best version of what we thought he could be. And he's done that. So I think that just thinking about that lens and making sure that the communication is open about what the expectations are helps to make sure that, look, by the time you're getting to the point where you're bringing a player into the building, it's already been really well vetted about what are the things that he's going to need in order to become successful in order for us to maximize him.
43:40Jourdan Rodrigue:Does that take agility too? Because I would imagine the parameters or even like the sliding scale of who somebody is can change as that person changes, as their body composition changes, as their personality changes, as they experience life, as they become more of an adult, etc, etc, etc. What's the combination in which you discuss agility, expectations, and just the ability to pivot when necessary? Yeah, you always have to be willing to adapt, right? Whether that's, you know, because the game's changing, because circumstances change, it change, right? There's always going to be some level of uncertainty, right?
44:17Because you can't just plan the future. You can't dictate what the future is going to be or what it's going to hold. So that's just built into, you know, it goes to something that we talked about a little bit earlier, where if you want to, you know, make sure that you're going to get into a position where you can succeed and where you can outperform, you have to know that the road is not necessarily going to be always as intended. That has to be built into how you think about not only your analysis, but how you're going to navigate any given year or multi-year stretch. And so I think that, you know, to your point, the adaptation is an important part.
44:56You have a plan, but you're constantly reevaluating it. And you're constantly reevaluating, is this going to help get this player to where they need to be? Is this going to help get the roster where it needs to be? Is this continually the bright approach? Or is there new information that we've received that maybe requires an adjustment or a tweak or a wholesale change? And so that's just something that is just naturally built into what we do.
45:20Jourdan Rodrigue:For us on the outside, it's exciting when we can see it manifest in real time. And the years of football will ebb and flow and seasons will change and all of that. but it seems to be like a universal truth that the Eagles will change how they do things if they see upon reflection that it is worth changing and so you know you guys come in and there's you know there's schematic changes especially on the offensive side there's all these different things that happen that I think for us on the outside we see like the results of conversations like that and what I love about this show and these interviews that we get to do is is to learn a little bit more about the process behind it and I have to ask you because it's I've been dying to ask you this.
46:02Jourdan Rodrigue:Just something unique that maybe I don't know about or that we don't know about that the Eagles do that you're excited about or that there's something internally that is you think very unique to the building that I as a process dork might like to uncover here. No, I think it probably goes back to what we talked about a little bit before where it's just the fact that it is a, there's no fear in the decision making, there's no fear in the way that, you know, we're going to explore different things. Like that is something that may seem like a little thing, but I really don't think that it is. I think that the ability and the willingness to, whether you want to call it, take risks, whether you want to talk it to, you know, to swing for the for the fences, whether it's, you know, having a championship standard.
46:52That's something that I think is, you know, fundamental to the way that, you know, ownership, Howie and Nick operate. And I think that that is something that permeates throughout the entire organization. And, you know, I think that's pretty special. And that's what's what makes it one of the many reasons that makes it, you know, it's a great place to work.
47:09Jourdan Rodrigue:Yeah, we have to come up with a slogan for the Roseman era. No, I'm not me. Someone much more talented probably than me because it's, I think about like, you know, you just, you're letting it rip honestly. And, and it's fun. It's fun to watch just for the lay person sort of sitting on this side of the glass and in this chair, because you guys are always up to something. And that's why I'm so glad Adam, that we had you on today. I'm so grateful to share a little bit more about your journey and your current role and what you do. Thank you so much for joining me today on this episode of NFL Daily's Power Players.
47:43Thank you for having me. It was a pleasure and I really appreciate it.
47:47Jourdan Rodrigue:And we got to get you to come up with the slogan, Eric, hit the music. We are rolling Adam out in style here. Listeners, thank you so much for joining me today on another episode of NFL Daily's Power Players, of course, with the great Adam Barry, Assistant General Manager for the Eagles. Stay tuned in your feeds. We're going to have a lot coming up for you this week, including Cuts Day, a live show Sunday with Greg Rosenthal. Thanks for listening.
48:36Void episodes tell you exactly who to circle and who to cross off. Listen to the late round fantasy football podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
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From the publisher
Jourdan Rodrigue is joined by Eagles assistant general manager Adam Berry to discuss how he was recruited by Eagles general manager Howie Roseman and left a career at Goldman Sachs to work with the Eagles, what it's like working for an organization that shows "no fear in decision making", what goes into finding and developing players from wide array of backgrounds, the process of building high functioning teams and more!
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