Why Football Matters with Chuck Klosterman

25 May 2026 · 44 min · 16 chapters

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In short

Chuck Klosterman’s book Football and why the sport matters culturally; how football is understood (or not) by writers and fans; the uniqueness of American football and its possible future decline or international expansion.

Guest backgrounds

Chuck Klosterman is a best-selling author (Football; Sex, Drug, and Cocoa Puffs; The 90s; Fargo Rock City; novels including Downtown Owl). He’s a longtime football fan and a Cowboys supporter (grew up in rural North Dakota; played nine-man football in high school).

Key claims

Football books are scarce because football’s complexity (X’s and O’s) can repel casual readers, and many books try to “transcend the genre” instead of describing football itself. Football’s emotional power often comes from childhood “first big losses,” shaping adult fandom. “Greatness” is relative to era and peers (e.g., Jim Thorpe). Professional and college football can create a “death” feeling when careers end. Klosterman speculates football could recede from the culture within decades, even if it doesn’t disappear.

Notable examples

nine-man football; Friday Night Lights (football as a proxy for race/socioeconomics); Roger Staubach; the Cowboys’ loss to the 49ers (“The Catch”); Jim Thorpe vs modern athletic limits; CFL’s three-down rule; Madden/gambling; NFL international expansion (UK/Germany academies; dream of non-American stars).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Challenge of Writing About Football

2:51 to 3:52

Explore why there are fewer current books about football and their complexity.

“I feel like we need more good current books about football.”

Personal Experiences with Football

3:52 to 6:00

Chuck shares his experiences with nine-man football and understanding the game.

“There are less, I think there are less good books or great books about football because the understanding of the game does sort of, I guess, repel maybe the casual fan to some degree.”

Learning Football Through Literature

6:00 to 7:35

Discuss the value of football literature and its impact on understanding the game.

“You say you've never played football at all.”

Complexity of Football and Its Cultural Significance

7:35 to 10:41

Examine football's unique role in American society and its complexities.

“And you see this a lot with like books that are written by coaches, you know, there's some, some, you know, Gus Malzahn books and stuff he wrote, or at least took part of an high school or whatever.”

The Life Cycle of Football Players

10:41 to 14:04

Discuss how the experiences of high school and professional players mirror each other.

“And you just don't see as many of them anymore.”

The Identity Crisis of Retired Athletes

14:04 to 15:30

Exploration of the psychological impact of retirement on NFL players.

“As a player, I cared about basketball more.”

The Unique Experience of College Football Players

15:32 to 16:25

Discussion on how college football shapes athletes' lives and futures.

“And like the relationships you had are like maybe some of the similar relationships you have now.”

Roger Staubach: A Quarterback Legend

16:26 to 17:57

Insight into Roger Staubach's impact on football and fandom.

“And they'd spend all this time thinking of really just one thing that is a simulation of reality.”

Comparing Legends: Staubach and Namath

17:58 to 20:53

A look at how different players are remembered in football history.

“OK, so like Billichek's thing was different because his dad was at.”

The Evolution of Greatness in Football

20:54 to 24:05

Discussion on how the definition of greatness in football changes over time.

“of the 70s i mean there are other names you can throw in there but i think that would be you can certainly meant he'd be a candidate.”
Show all 16 chapters

The Emotional Connection to Football

24:06 to 28:00

Exploration of why football resonates deeply on an emotional level.

“So, you know, that that's who the 49ers beat in that game.”

Emotional Connections to Football and Basketball

28:00 to 30:00

Explore the complexities of emotional investment in sports, especially football and basketball.

The Changing Landscape of College Football

30:00 to 33:19

Discuss how the perception and reality of college football have evolved.

“You know how it's never really about where you're going.”

Speculating the Future of Football

39:53 to 42:00

Examine Chuck Klosterman's views on the potential decline of professional football.

“People cannot fathom the idea of football not existing.”

The Global Expansion of Football

42:00 to 46:06

Explore the NFL's strategy to grow its international audience and the cultural implications it brings.

“I would say the five best players are non-Americans in the league.”

The State of Football Literature

46:06 to 48:04

Discuss the current landscape of football books and their relevance in a digital age.

“And it was on their air in the nineties.”
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Transcript

Automatic transcript. May contain errors.

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2:13Welcome to NFL Daily, where we are always excited to talk about a new great football book. My guest today, doing something a little different after this holiday weekend, is to welcome in Chuck Klosterman. I'm a longtime fan. He is the best-selling author of a new book, Football, that's like right in my background, but also the author of a gang of books, Sex, Drug, and Cocoa Puffs, which I really enjoy, the 90s, Fargo, Rock City, a couple of novels including Downtown Owl. But Chuck, you're here because you wrote a book about football. And let's start there. I feel like we need more good current books about football.

2:56Like why don't we have more current books about football? Well, it's funny you mention that because when I brought up the idea of writing this book, the publisher was not exactly enthusiastic based on the concept that football books don't succeed but there is this cliche i guess maybe it's not even cliche maybe it's true that in sports journalism sports writing if you want something to be successful you want to use a game with the smallest possible ball so there's lots of books about golf okay There's actually a lot of books and lots of writing about tennis, some about baseball. But as you move up, it kind of dwindles off.

3:40I don't know why that relationship exists, but it certainly seems to. And, you know, not only is a football a medium-sized ball, it's a very oddly shaped ball. Perhaps that plays a role. But I agree. There are less, I think there are less good books or great books about football because the understanding of the game does sort of, I guess, repel maybe the casual fan to some degree. I mean, like, you know, if you read an interesting football book, it tends very, I mean, this one doesn't, but they often really get into the X's and O's and things. And I don't know if that's as, uh, um, as, you know, as, as reader friendly, maybe as some other games, but, uh, but you know, I, I, it doesn't really affect my, what I do.

4:28So, yeah, they, I, I wonder about that. Cause it's one of the reasons I, when I started working in football and it wasn't my favorite sport growing up. And then I realized, you know, starting to cover it. I like to cover it. And you, you start your book really with this point of like, there was the biggest gap I thought between the people. that cover it and the people and the coaches that play it, which for someone going to work in, I thought was exciting. Like you're, you're trying to build that gap. There's almost like a need for someone to understand it as well as possible. But even then I have a limit as someone who never played, never coached to understand it.

5:05You point out, it's just unique among our sports and just so few people have played it. You played like a different version of it growing up. I think, what was it? Six man football? I played nine man. Nine-man football. Six-man is a little crazy. Six-man is like, you know, I write about six-man because that's like, you know, central to Texas and all that, you know, for real small schools. In the Midwest, if you have a small enrollment, you know, a rural school, you play nine-man. Nine-man is an attempt really to simulate what happens in 11-man football. The goal of nine-man football is to look exactly like 11-man football.

5:39The calls are very similar. They're basically on offense. You're removing the offensive tackles and playing with a too tight end set. So it's still a five man line and a defense. You pull out the corners. So the strong safety usually covers the wide out and you have a free safety. But if you didn't know any better, if you were just kind of, just kind of glancing by a field, it might seem a tad empty, but it would look the same. You say you've never played football at all. So that's really, I'm curious about this. so just the idea of things like oh um the way the backs are numbered with the way holes are numbered how did you acquire that note like well i was there was there some text that you read as a young man or or did you know it's like because there's a whole sort of interior semantic language of football that i feel is really hard to sort of understand unless you had some personal a small amount of personal experience yeah i did had a horrible strategy which was read every football book possible and so i actually do think like football literature is underrated you write about i think that would be the best strategy wouldn't it well it helped me learn about the game and i think the new thinking man's guide to football by paul zimmerman by dr z like those those are like the tomes where i think you do start to understand the sport and you understand the history and i i actually want to do an episode this summer of just like the greatest football bucks ever because there are many but in terms of like the x's and o's like i tried to read finding the winning edge by bill walsh and like how do you but i i only think you get so much to me you just learn by watching it over and over and listening to smart people but i always am impressed by the people like a ben solak is at espn he's a guy who does a great job breaking down x's and he didn't play football and he does understand it on that glanular level i just accept that there's a difference but also a lot of the people like the people i work with at nfl network they understand x's o's incredibly but they don't pay attention to the game nearly as closely as i do anyways and so that that can make up a lot of ground but i always just accept that there are a lot of things i will never understand about what happens on a play-to-play basis well you know like that bill Walsh book, for example, in a, you know, I think at the, at the center of that book, he's really writing that book for other coaches.

8:02And you see this a lot with like books that are written by coaches, you know, there's some, some, you know, Gus Malzahn books and stuff he wrote, or at least took part of an high school or whatever. And they're really like, um, uh, essentially manuals for the coach, you know, for another coach, for a guy who's trying to kind of put a scheme together. Then they're like, well, you know, you have a daily podcast. So you're really tied into sort of the narrative news of like transactions um injuries what's happening what is sort of where we think it's going right now and then there's sort of like what this book i think is closer to is just probably in some ways the abstraction of football and by saying that i can hear imagine someone listening to this being like that sounds terrible but what i mean by that is it's like Like, like, I think that, you know, football plays a very unique and special role, not just in the world of sports, but in the world of American society, the way the American society operates.

9:03It's, there's so many things about it that separate it from all the other games, not just its popularity, but maybe the reasons that popularity happened. And so it is it is kind of it's a hard needle to thread in some ways, because there's a certain kind of person. And I can imagine him being like this podcast listener to this is like, I want to read about football and learn something I did not know yesterday. Like, I want to know something about, you know, I, you know, about Shell's own coverage that I didn't understand. And there's another kind of person who's like, well, I like football because everyone does.

9:37It's on every weekend. I'm on my office, you know, fantasy league or whatever. It's hard to find that sort of middle groove between the person who watches football because it's inescapable and the person who looks at football basically as something that is only valuable to them if they almost understand it in like a clinical, almost medical way. Right. And I think there's some people that just want to follow it almost as a soap opera, a storyline that they can understand. Like I would include my parents in this category on the most basic level. And yet they're they're massive fans, but they're not among you.

10:14Give the numbers out like one million people play high school football. That turns to 80 ,000 in college, like a twenty seven hundred as a pro. And it did get me thinking just how few people really do understand it. And for our listeners, by the way, I'm not I'm having Chuck on because I want his book has done great. It was a best selling book. It's still it's still selling. But I want people to read books that come out currently about football because I want more of them as a reader. One thing I know, like there were a lot of great football books back in the 70s, 80s, you know, especially in the 60s, 70s that really got inside the game.

10:47And you just don't see as many of them anymore. You wrote about Friday Night Lights. Did you did you reread that? And that's part of like a bigger Texas football chapter. But it does still kind of stand out to me as as the best of of its kind. Well, OK, if someone asked me just like, what's the best football book of all time? I think my reflexive answer would be Friday Night Lights. And I think it's a kind of a common answer. But what's tricky about it, of course, is that what is the big compliment people give about Friday Night Lights? Oh, it's not really about football. Like football is the center of the story, but it's really about socioeconomics.

11:25It's really about race. It's really about sort of the experience of growing up somewhere where the entire community is dictated by this game. these guys who play high school football in this town then like going to play college football you know and it just feels empty to them because like even you know being at texas a &m doesn't feel like it did in high school or whatever it's all these strange things um so that that's you know it there is a lot of football in that book but so often in sports writing and sports journalism in general the goal seems to be to transcend the genre right to somehow go beyond that um i think what you're talking about is the uh the kind of the complexity or the lack of books that are really about football that it's not an attempt to use football to describe some other thing it's like this is what the thing is and it's tough because of the just intense level of complexity that is possible like there's almost no ceiling to how deep into the weeds you can get on these things And I think a lot of times writers struggle with like, well, okay, who am I talking to with this?

12:33Am I only talking to offensive coordinators now when I write this section? But I know what you're saying. Yeah. I mean, one of those books was, I mean, I read Bill Belichick's dad's book, Football Scouting Methods. That one's helped to try to understand it. When you think of Texas football, though, you kind of talked about that dynamic of that the afterword of that book, Friday Night Lights, sticks with you more than anything else because it's a little sad almost about the players that that was like the peak of their life. and what that made me think. And I don't know if this aspect is in other parts of high school sports or whatever, but their experience almost mirrors professional football.

13:20Like professional players always say they experience some sort of death when their career ends. And the high school players, like that is the peak for some of them, you write about, of their entire lives. They don't get the financial benefits, but they kind of get all of the other benefits of just meaning and adulation and attention and something bigger than yourself. And then it's just over. Did you like experience any of that from from your football experience playing or just writing about it? How do you think about that? I mean, I, you know, I came from rural North Dakota, much like you. I mean, you know, football is my favorite sport to consume.

14:04As a player, I cared about basketball more. So I didn't really have this thing like these kids did in Texas. But what you mentioned is it's an intriguing thing. I mean, OK, the NFL level, you say like these guys experience a kind of death when they retire. And, you know, part of that is because to become the person who gets in that position, you have to have sort of this all consuming drive that's impossible to turn off simply because you realize your body is starting to deteriorate. You know, it's like their whole life has sort of been about like, well, if there's 40 guys on this team, I need to be the best guy on this team.

14:39Oh, now I'm in high school. Now I got to be the best player in the region. I go to college. I need to get drafted, all these things. The thing that drives them is the impossible thing to stop. And you see guys going on too long. And we almost talk like it's embarrassing for them. But like in their mind, it's embarrassing to stop. They've never had a point in their life where it happened. The high school situation is different because obviously it is finite. When I played high school football, you know, we had a good team. We won the state title when I was a sophomore, but there was never this idea that somehow this was the pinnacle of my life or that these memories I had would be the defining memories of my life.

15:20Now, maybe paradoxically, a lot of those things are the things I remember about my life, but I never viewed it as sort of like, oh, now it's all over. You know, now this is over. I think guys at the college level might in some ways have one of the weirdest experiences because assuming they don't go to play professional football, you know, they spend sort of this period of your life when for most people, I don't know where you went to college, But I'm guessing I'm just guessing that your memories of college are like pretty positive and pretty fun. And like the relationships you had are like maybe some of the similar relationships you have now.

15:57And it was maybe the first time you were an adult, but you were still a young person. Whereas the college football player essentially has now a real job where they're getting paid. And college now is just sort of like a just an institution that has no meaning, except that this is where I go to practice and play games or whatever. So when that ends for them, they're like a full on adult, like they're a 23 or 24 year old person. They're supposed to live now. And they'd spend all this time thinking of really just one thing that is a simulation of reality. yeah i i went to tulane so you know we're enjoying the nl iel era but uh but i also um yeah enjoyed myself quite a bit in college in a way that would like never uh be able to replicate you you talked about like that i i love the chapter on texas if it wasn't clear and yeah the book goes and it hits everything that's that's what i like about it it's football like right now you talk about where gambling is that you talk about college football um you know at at some point i think who did you compare it was uh brian kelly to a character on little house in the prairie so that like a character from an old lord eagle wild book yes that is true i'm just saying you're not going to find that uh in in any other in any other books um you you grew up though like a big Staubach fan and you talk in that Texas chapter about like the Cowboys kind of in general.

17:32I do feel like Staubach, you have that in common with Bill Belichick, that you're a monster Staubach fan who I feel like is a little lost to the average fan history right now, just as like the guy and also a legitimately like great quarterback, one of the greatest quarterbacks ever. So I wanted to give you the chance to just like talk Stavak and make the case for Stavak as someone so vital to the history of the game. Well, I appreciate you doing that. OK, so like Billichek's thing was different because his dad was at. So Billichek would like throw the football with Stavak and like run patterns and stuff while he was there.

18:07Like he has a it's a little easier. I mean, for me, you know, OK, it's a strange thing because when I'm born in 1972, Roger was already 30. like he really does in many ways belong to the generation that predates me but i got into football at a young age and you know he was just to me he was sort of what a person was supposed to be like i mean every quality he possesses a football player but also sort of it's just sort of like a person living in the world it was it it's kind of seemed like one of these things that we're used to feeling are too good to be true okay like there's no one who's really like this or whatever.

18:49Well, he retires. I think I'm in second grade. I got beat by the Rams in the playoffs and he had a ton of concussions and was already older because he'd been in Vietnam and all that. So he retires. So to some people, it's very strange. My hero or whatever is this person who I only watched a handful of times. But I mean, I really am of the belief that it's weird for an adult man to have a hero like even if they do heroic things like we're not i don't like to use that word now you need a hero when you're eight and who your hero is when your age is kind of your hero for life so that's uh that's just like roger starback is still i guess my hero if you're gonna call that but i just what what makes me so happy but like you say a little bit lost to two people well that's almost every player right like it's hard to think of the guys to really stay interestingly you know there people used to sometimes compare and contrast Staback with Joe Namath um not just because they were both great quarterbacks ones in the AFL ones in the NFL but you know one was sort of a playboy and sort of like a kind of countercultural idea big kind of mutt chops and Staback is you know crew cut clean cut you know Catholic all of these things.

20:09I do suspect that the name Joe Namath is more familiar to a young football fan now than the name Roger Staubach. I think that by associating himself with the counterculture, that tends to be what the media likes to sort of go back and sort of reinvestigate later. It's like when we look at the history of the NFL, very often the names that come up are the very greatest players and the players who somehow sort of bucked authority or added something new that hadn't been seen before um that they maybe their entry in the league had some kind of racial connotation or all these things you know that's kind of how we work in reverse and i i don't know if if this will happen to stavak as much it's you know i i think you could certainly argue that he was the best quarterback of the 70s i mean there are other names you can throw in there but i think that would be you can certainly meant he'd be a candidate.

21:08But, you know, like, you know, the best running back of the seventies was okay. Simpson. I don't know if we're going to talk about his career. You know, it's like some, sometimes things just change. I don't, I, I don't, it's, it's amazing and, and, and sort of intriguing why some people get remembered and other guys don't. Yeah. And, and Stalbuck should be, I mean, you're right. He, he probably was the greatest quarterback of the seventies. People thought that back then when you're making those lists of like the greatest quarterback like he might have been on top and because football is always getting better like at the time people thought maybe he's the greatest quarterback of all time Johnny Unitas had that title for a while then Joe Montana had it for a while and now no one even kind of when people make the list no one even puts Montana in the top five anymore you made the argument it was intriguing that Jim Thorpe is the greatest football player of all time partly just because when he was doing all the Jim Thorpe's things that he was doing, that's when the sport was sort of being created and he was doing it at a level and athleticism that we don't have proof for.

22:13But ultimately was like, you can't really replicate it now. It almost be like if, if Shohei Otani was dropped into 1930s football and just did everything. Yeah. I mean, that, that thing about Jim Thorpe really is an argument about the idea or the word great or greatness more so because the fact of the matter is the way physiology changes technology changes the fact that we always can use the past as a way to get further the greatest player of all time is always going to be whoever is the greatest player right now if we're talking literally who's the best person on the field the actual skills like you You know, in 20 years from now, who's ever the best player in the NFL 20 years from now will have been sort of that's the furthest any football player would have went athletically.

23:03But that's not how you can think about these things. I mean, it doesn't make sense. It's kind of a meaningless designation if it can change and evolve that easily. It's got to be sort of against the person's peers. and more importantly it has to be the first elite rendering of greatness that still appears or applies to the most modern version and some of the early things that Jim Thorpe did because that was sort of the you know the building block of the games 11 on 11 touchdowns are six first downs are 10 it's wasn't the modern game the way we think of it but in many ways it had all the rudiments of what football is.

23:43And when you see someone running a football now, carrying a football in the open field, breaking tackles and all of these things, you are in some ways seeing Jim Thorpe. You're seeing the residue of that because he was the first player who was really in that many ways perceived as this is the best football player who ever lived. There are guys before him that you could have said that about, but that's kind of where it begins, you know? And, and I just, I don't know you know there's a section in that essay where i kind of make a comparison to the beatles i talk about the idea of the beatles greatness and you know how this can kind of be applied to jim thorpe that could have been reversed it could have been an entire essay about the beatles with one paragraph about jim thorpe but i would read that too i am thinking of the the part because you talked about growing up you know a cowboys fan and you you were on the other side of the catch.

24:40So, you know, that that's who the 49ers beat in that game. And it's devastating. And the Cowboys actually get the ball back briefly, but but they lose that game. And that's a that's a moment that I think a lot of readers can identify with that. There's maybe like one game as a kid where you realize, oh, this can really hurt you. It's fresh on my mind because my son just went through that in the playoffs last year. He has become a Houston Texans fan for no particular reason other than he just likes CJ Stroud and that loss that they had to the Patriots for some reason like sent him into a devastated state that like it made me wonder and it's kind of what I think about with with my job in general it's like why why do we want it so much why do we want it so much as a kid why do like why do why do we care so much did you have you ever gotten to any bottom of that question well I mean that's that's a pretty existential question like why it matters so much there is something about being a kid i mean that loss in 19 i guess it's been 82 81 season when dallas lost to the 49ers you know it was like you know uh that game changed me as a person like it's weird to it to say it but it did i mean i was in fourth grade and you know i you know roger was gone but i love danny white now and all this and since that game i don't think i've ever been able to i know i haven't i've never been able to invest myself into any team the way i did at that age like i just i can't care as much it doesn't matter who's playing it doesn't matter what they represent it doesn't matter where i live it's never going to be like that okay and i i think that like uh you know in a way that sort of makes me a little sad i think some people are able to hang on to that but it's odd because when you see an adult just that shattered by a loss it there's something a little unseemly about it or strange it's like you know pathetic yeah yeah uh you almost but it's just a hard thing you know it's like whether you're talking about, you know, sports or music or film or, you know, relationships you had, and you think back to the first one that really mattered in any of those things.

27:09You'd like to tell yourself that like, well, okay, well, that was, I was young and that happened. And then, you know, everyone later became more and more important, but in some ways, it's always the first one that matters most because that sort of creates your understanding or the framework for what these feelings mean. You know, I think that, you know, when I watch that, like, I don't know what I thought when that game started. Like, did I think that like, oh, Dallas is going to win, even though they're on the road. Or if I thought like, I deserve this somehow, or like San Francisco sort of struggled for a bunch of years.

27:40They can't be that good. I don't know what it was, but all I know is that after that game, it just sort of been like, well, boy, I still love this sport. I wish I didn't almost. Like, I almost wished I didn't care. I feel that way now. I do too. It feels strange to me how important football is to me. Like, I'm almost, I mean, I hate to use the word ashamed, but it's like I don't, I spend my entire autumn trying to avoid things so that I can stay home to like watch like a like a Mac game like Toledo playing you know North Illinois I don't even know why I don't know I just want to see it I all if I just always want to see it in a way that seems to make me feel as though anything else can be pushed to the side and I just I don't know it's a it's a it's a the one thing I guess is good about living in the U.S.

28:40is it's acceptable to be this way like we accept to be obsessed about football it's okay it's totally fine I mean I I feel like I'd want you know when it's football okay well that's work but I I do feel ashamed about like when the Celtics make me that sad that I'm not over that yeah I think your reaction to that football game the catch it was my reaction more to my first breakup I then I won't let myself get that emotionally invested but but sports I still will the Boston Celtics I still will let myself get that emotionally invested you know because so so are you is basketball your favorite sport and football is your job and is that no I love I love football the most but I don't feel as emotionally connect I like different teams I like different stories I am a Patriots fan but it doesn't hit me the same way because it's been work for so long also maybe just because I've gotten to see them win so much and I don't I don't really know in a way that like the basketball experience is more just I feel like a pure fandom it's the one team that for some for whatever reason has has like maintained that childish feeling I wonder did you when you're writing though like making it your job for a minute change your relationship to to staying home and watching you know well it did a little it did a little bit although not maybe in the way you think like part of it while i was writing the book it i i almost felt like you know what if uh what if something changes about football so dramatically that i have to like completely reinvent my thinking about something like what if i'm watching a game and someone does die on the field or like honestly a lot of what has happened with college football complicates my writing about the college game because when i think about college football when i you know i i actually am once one of these people who prefers the college games the pro game you know that that when i think about what i love about college football it does a lot of it was illusionary like some of the things were fake but like you could accept you could live with that illusion like we would pretend and now all that pretending is done now college football is just semi-pro professional football there's just no there's you know play it's and it kind of it was odd because at times like you know i wanted to write about college football at times and everybody'd be like well well this just now seemed like nostalgia because essentially what I'll be describing is something that doesn't and cannot exist anymore.

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35:14This is the year I'm going to start watching Canadian football. Because I always think to myself, it's like, this will like, you know, I'll be able to do it casually. Yet at the same time, it's still a lot like football, the way I understand it in the US. But it never works out. It always comes down to this three down issue and how much that changes the game. Even why the CFL uses three downs. There's a historical argument, and there's also sort of like a practical argument. We all kind of agree that the most exciting part of offensive football is the passing game. So it might seem reasonable to say like, well, let's just create something that spurs passing, causes more pass, but it doesn't, it's got to be four downs.

35:58Five wouldn't work either. It's got to be four. But just in terms of writing the book in general, like it was, I say this in the book it is true like I've written now at 14 books or whatever this was the most fun I had writing a book since the very first one because the old the similarities between those two books that was called like Fargo Rock City it's about like listening to air metal bands you know and like Poison and Guns N' Roses and stuff both of those situations were these these pursuits that I had unconsciously spent my whole life thinking about. Like, I mean, I've been thinking about football for now.

36:39I'm 50, I'm going to be 54. So I'm guessing for 48 years or whatever, you know? And it was strange in some ways how easy it came. Like how much, you know, because I always talk about writing sort of like, I mean, almost like in your brain, there's like a ball of yarn and then writing is like pulling the string and straightening the you know straightening the thread and I just had a lot of things I thought about football over this time you know a lot of things that you know I it seemed to imbue my sense of reality so many times throughout my life both when I was really little now as a middle-aged person but every kind of every step along the way you know um so it was like it was i wouldn't say it was cathartic or anything but it was it was just it it wasn't like a struggle so often when you're writing something it's like you sit down you're like damn it how am i gonna do this today it's like what's what do i have this is you know this what that wasn't like that like this book you just i could just do you know like i wrote it real fast i probably wrote that whole thing in five That's the best.

37:54That's outstanding. And yeah, like, look, one of the things I liked about it was it was a good, it's a thought exercise. It's thinking, kind of taking a step back, but it also is very much like I haven't seen a long essay about Matt. Like the way you play Madden incidentally is an insane style where you're more worried about making it look like like real football rather than winning. I was thinking, but you, you haven't, which is a wild way to play you, but you play like there's stuff on Madden. You have like a chapter about kind of how much gambling has changed everything and some ambivalence there.

38:31But I know as we wrap up here, I don't have you all day, that you're here on NFL media. You know, that's who produces this podcast. And you have a whole chapter with a speculative idea of how football is just going to end or professional football could potentially end. And that almost feels transgressive to me that you were on NFL media after writing that we're all going down in like 50 years or maybe less. Here's what I find interesting about that. There is one section of the book near the end where I do talk about how I can imagine not football disappearing entirely, but completely receding from the center of the culture.

39:15Right now, it's like the only monoculture there really is like that. Maybe Taylor Swift or whatever. It's the only things where it's like a person who doesn't even care is kind of forced to know about it. So I write this little section. It's not that long. It's not. But there were everybody who's interviewed me wants to talk about that. They want to talk about that specific section. And it in some ways, like inadvertently illustrates the point I was trying to make, which is that, you know, there's this phrase you sometimes hear like anti-capitalists say. They'll be like, it's easier to imagine the end of the world than it is to imagine a world without capitalism.

39:54That's one of those things they say. People cannot fathom the idea of football not existing. Like I'm a little surprised, actually, how angry some people were by that. And I'm saying this is going to happen in 70 years. I'm basically saying in 60 or 70 years, at least a couple of generations removed, you know, so maybe 50 years. that the world is going to change and the culture of television is going to change. And the way we sort of, the interpersonal relationship most people have with the game, not just as something like, I think we're increasingly moving to a world where football is just like an entertaining distraction that people don't feel a real personal relationship to that.

40:37This is going to change things. And people just say, cannot not see that, you know, like, like it's, it's i i don't i'm not i i can't even think of what a comparison would be that that people were so alarmed by a theoretical possibility that would happen after they die and they're like i will not accept that um i i was not angry i thought it would i thought it was just funny to to think about it's like chuck glosterman nfl's worst nightmare um you've you've ended football chuck well i mean i nothing i can do about it i mean i'm just i don't want it to i i'm hoping that when I die, people are annoyed that they got to go to my funeral because they're missing a football game.

41:18I hope that's still happening. But then, you know, like with all these, I'm sure you guys have covered like all these international games or, you know, that they add in the sketch. We go every year. Yeah. One, one game. And you know, it's, it's, I understand why the NFL is doing that because the NFL operates from this position where they can only get bigger. They, they cannot stay. They're the biggest thing there is, but we must get bigger. But what is kind of particular and specific to football is that it really is only an American sport. Like, yeah, they play in Canada, they're interested in Mexico, a little bit in Germany, you know, Isle of Samoa, a little bit in Australia, but not really, right?

41:55So you look at baseball now, best players from Japan. Look at the NBA. I would say the five best players are non-Americans in the league. football is different though because in order to become you know a Patrick Mahomes type figure you almost need to live your whole life in that channel raised as that so as we move to this international idea where there's these games and you know Australia and Rio and all these places I can't tell if their thinking is we just need to sort of present this spectacle to other countries and they will like the spectacle of it. Or if the thinking is closer to say, like the 1992 dream team in basketball, where that initially was a spectacle, but that completely altered the relationship these other countries had to the sport.

42:50And, you know, when you look at like in 1992, the best international players, and like Tony Kukoc, who couldn't start for the Bulls yet, the Endis Abonis, you know, you know, Oscar Schmidt in Brazil who couldn't have played in the NBA, you know, then now we have like a huge chunk of the, of professional basketball as international players. So do you think the hope is with the NFL's hope is that by playing a game, say in Rio and playing a game in, in Australia and Germany, that this is going to cause a groundswell of youth participation in those countries. And that in 50 years, you know, we could be saying like, well, the best quarterback in the league is from France, which is an impossible thing to imagine right now.

43:34Absolutely. And how that feeds into it. I think that is the goal. I think, well, that's the goal as just a function to keep expanding and making that money. That was the persuasive part of your argument was just kind of capitalism eating itself that you always have to be growing. And when you hear Roger Goodell and the NFL talk about, okay, this is our billion dollar goal for that, You're like, the way to do that at some point is only to keep expanding the pie. And look, they they have a U.S. football academy. I don't think people because I go to London every year. I don't think people really get what a entrenched, like somewhere between niche and actually popular sport.

44:12Like it truly has built a real fandom in the UK that is also true in Germany and is not really true basically anywhere else. But if you look at the fact that, yeah, like they're starting the academies there, they're starting the academies. in Africa. I'm friends with Henry Hodgson, whose job is to kind of play up these successes that we have. Jordan Mailata from Australia and these different players that are coming through the pipeline and get taken in the fifth round and to just keep growing that. And I absolutely do think in a perfect world, that is their dream that football continues to grow elsewhere just so they can ultimately make more money is i think the idea well let me ask you this though like when you're over in the uk around these people in that academy do you feel that the people of you know in the uk or the people in germany do they still view football as this distinctly american thing like it's almost like they're participating in an american idea less than like a sport because one of the things that like that changed about basketball in the 90s is that it had always been played in these other countries but i think that it kind of went from this like well this is this thing americans invented and americans are great at and soon it's like well maybe you know here in serbia or whatever we can have our own kind of basketball culture are they trying to actually build a culture of football in england a culture of football in you know australia you know i think they're trying but no i think it's your first answer which is that they view it as a distinctly American thing and people that are attracted to it.

45:53I mean, that that's maybe a little part of the attraction, but I think a lot of people there who aren't as fan, big fans of their football and kind of see American football as almost a transgressive, like cool thing to root for. And it was on their air in the nineties. And so a lot of people grew up and they just saw it and they, they fall in love with the sport, but it is kind of like almost like a counterculture sport there, which is, which is strange to experience. Chuck Klosterman, we did it. Hey, thanks for having me on, man. I appreciate you. And like I said, everyone should check out his book, Football, one of the best-selling books.

46:28I was surprised. I shouldn't have done this, but I checked because I didn't know if your paperback was anywhere soon. But it's only been out since January, so the paperback's not soon. So it happened to pop on Amazon. And I saw you were like the second among football books right now that weren't like heated rivalry knockoffs. Well, no, I think what was number one? I thought the only books that were beating me were like the. Exactly. So only one was, but this is why I want our listeners to go out and help you out here. The Belichick book that he did last year, Art of Winning, which I spent the whole episode killing because one of the worst books I've ever read in my life.

47:06What a wasted opportunity. It clearly didn't do well. And they're selling it now for just$198. So that because it's$198, it was just it was edged ahead of you at full price. So forget that. And let's get you back in front. On Amazon, my book is reduced price, which I think they may have done for Father's Day. But not to 198. Yours is out of normal. It's not a$1.98. That's not a$2 book. But yes, it's so hard to sell books now. It's just impossible. Like it's just, I've done this for 25 years. It was hard when I started. It's just crazy now. Like guys do not buy nonfiction books. They listen to podcasts or they read sub stacks.

47:43They just do not. It's really, you're almost going to trick them into it. It's like, I don't want to do that. I don't want to trick people. They're buying my books. I mean, you know, but I still want, you know, and you try not to be obsessed with the sales or whatever, but the sales are what allow you to keep doing it. Like if people don't buy my books, I'm not gonna be able to keep writing them. No one's going to pay me to write books. Nobody reads. Well, I'm trying to be, be the change I want to see. So I, I, I, I buy a lot of books. You should follow me on Goodreads, by the way, people out there, if you're ever curious what I am reading, but yeah, Football by Chuck Glosterman was the last book that I will be marking in there.

48:19Thank you, Chuck. Appreciate you. Thanks a lot. All right. That was Chuck Klosterman. That was awesome. I really enjoyed that conversation. Like I said, we couldn't get to half the things that are in his book. The Madden and gambling chapter, to me, were really fascinating. So check that out. And a lot of people have reached out, well, what football books should I read? Look, I have an article on NFL.com I'm going through like the, the, my football reading list, which you could find easily. Chris Wesseling has the same, but I do want to do a football episode, football book episode this summer.

48:53So stay tuned. Cause I think we'll, we'll break down the greatest books in terms of learning the game, like history wise, it's America's game by Michael McCambridge, but that's like a history book for actually learning about football. Even though it's set in the seventies, it's Paul Zimmerman thinking man's guide. And you might as well get the updated version. Cause that's, that's closer to the present. That's like in the eighties, That taught me more about football than any book I've ever read. All right, that's it for Memorial Day. What better way to celebrate Memorial Day than talking football and football books?

49:23We will be back in the studio on Tuesday.

49:29What's happening on Tuesday? I don't know. I think we're going to go over all the news because at this point, it's been too long since we updated you. So some things we learned on Tuesday. Jordan Rodrigue back in the studio this week as well. We will see you then.

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From the publisher

Gregg Rosenthal is joined by bestselling author Chuck Klosterman to talk about his new book "Football". Gregg and Chuck take a deep dive into the fandom around the sport of football, Chuck growing up a Cowboys fan and how being on the wrong side of a moment like "The Catch" can change a fan forever, the future of football globally and more!   

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