In short
Podcast Episode Notes: Jayy Wick on Blowing Up as a White Rapper
Podcast Overview Podcast Title: No Jumper Host: Adam22 Episode Title: Jayy Wick on Blowing Up as a White Rapper, His Signature Haircut, Pooh Sheisty Co-Sign & More Description: In this episode, Adam22 interviews Jayy Wick, a rising white rapper gaining significant attention in the music industry. They discuss Jayy’s upbringing, his music journey, viral moments, and the challenges of being a white artist in a predominantly Black genre.
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Key Themes and Discussions
Introduction to Jayy Wick
- Background: Jayy Wick is a white rapper from Port St. Lucie, Florida, adopted into a family in South Georgia.
- Authenticity and Identity: Emphasizes the importance of being true to oneself rather than chasing success mindlessly.
Upbringing and Early Influences
- Foster System Experience: Jayy had a positive experience in the adoption system, being adopted at three years old.
- Cultural Context: Grew up in a small town in Georgia with limited opportunities, influencing his perspective and experiences.
- Music Exposure: Influenced by a mix of genres, including rap (Eminem, Lil Wayne, J. Cole) and country music.
Journey into Music
- Starting Out: Jayy began rapping in his teenage years, motivated by local talent and a desire to express himself.
- First Viral Moment: Gained traction with a cover of Lil Baby’s "Emotionally Scarred" on Facebook.
Notable Highlights in Career
- Viral Success: Discussed his songs "Pork Chop Sandwich" and "All Flats," which garnered significant attention.
- "Pork Chop Sandwich": Reflects his Southern roots and showcases a unique blend of humor and authenticity.
- Fan Engagement: Acknowledges the difficulties of gaining support and building a fanbase, particularly as a white artist in hip-hop.
Artistic Development
- Growth in Sound: Transitioned from emotional music to a more fun, energetic style, realizing the importance of enjoying the creative process.
- Songwriting Process: Initially focused on writing before studio sessions, now adapting to a punch-in method in the studio.
Industry Insights
- Label Experience: Shares experiences with various labels before signing with Empire, appreciating their support and structure.
- Current Landscape of Hip-Hop: Discusses the shift in the music industry, noting that authenticity is key amidst a fragmented market.
Personal Life and Values
- Parenthood: Reflects on how becoming a father has influenced his drive and ambitions in music.
- Morals and Respect: Emphasizes the importance of treating others well and staying grounded despite rising fame.
Future Aspirations
- Upcoming Projects: Anticipates the release of his debut project, highlighting the need to create a cohesive body of work that represents him authentically.
- Collaborations: Hints at potential collaborations with notable artists, including T.I. and Pooh Shiesty.
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Key Takeaways
- Authenticity is King: Success in today’s music industry hinges on genuine self-representation.
- Cultural Blending in Music: Jayy exemplifies the merging of hip-hop and country influences, showcasing that artists can draw from multiple genres.
- Navigating Fame: The transition from local to national recognition comes with its challenges, particularly for artists defying traditional norms.
- The Evolution of Hip-Hop: Artists must adapt to changing dynamics in the industry, focusing on viral moments and quality over quantity in their work.
Conclusion Jayy Wick is poised for significant success in the music industry, combining his unique background with a commitment to authenticity and creativity. As he prepares to release new music, there is anticipation around his ability to break barriers and resonate with a diverse audience.
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Listen to the full episode on: [YouTube](https://www.youtube.com/nojumper)
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOJay Wick's Growth in Music
1:15 to 2:59
Jay Wick discusses his journey and growth in the music industry.
“It's always been, you know, a dream and a hobby and kind of like as far as taking it serious, it's really like the past really past six months has been crazy.”
Foster Care Experience
2:59 to 3:56
Jay Wick shares his positive experiences with the foster care system.
“So, like, my foster parents split up whenever I was 11.”
Childhood and Identity
3:56 to 5:06
Jay Wick reflects on his childhood and feeling different as a white boy.
“Were you in the minority as a white kid?”
Musical Influences
5:06 to 6:50
Jay Wick talks about his early musical influences and favorites.
“You need to ask for like, man, like that's, the ignorance was always there.”
Life After High School
6:50 to 9:18
Jay Wick discusses his transition from high school to adulthood and becoming a father.
“I'm still in a good enough age gap where I can relate to all the new young shit that still comes out.”
Pursuing Music Seriously
9:18 to 11:35
Jay Wick explains how becoming a father motivated him to pursue music more seriously.
“My focus was on some shit like, you don't want to work no bullshit job.”
Quality Over Quantity in Music
11:35 to 14:01
Jay Wick shares insights on focusing on quality music over quantity in his career.
“I paid like$200, I think, to pull up on me and come shoot the video.”
Navigating the Modern Music Landscape
14:01 to 16:42
Discusses how today's music industry differs from the past and the impact of social media.
“But, okay, so did you feel like in those early days or whatever that your fan base, like was people listening to you on like a local level?”
Building Local Support in Music
16:43 to 17:42
Explores the journey of gaining support from the local community and the significance of reputation.
“where you weren't really having anything pop off where you were starting to doubt yourself and shit.”
The Impact of Going Viral
17:43 to 19:02
Shares experiences of going viral and the reality behind sustaining interest after viral moments.
“because it's like there was a whole lot to prove as in like I'm hard.”
Show all 33 chapters
The Role of Hair in Branding
20:03 to 22:20
Discusses how Jayy's hairstyle contributed to his image and branding in the music scene.
“Like, because like music really started as like an emotional release for me and like how to get shit out of my head and shit like that.”
Blending Genres: Country and Hip-Hop
22:21 to 24:46
Investigates the intersection of country and hip-hop music and the potential for collaboration.
“Next time you come to Georgia, bro, you got to come down.”
Cultural Connections in Music
24:47 to 27:38
Explores how personal and cultural experiences influence music preferences and relatability.
“I feel like a lot of people think horses, cowboy boots.”
Understanding Jayy's Identity and Beliefs
27:39 to 28:01
Discusses Jayy's name, background, and views on gun culture in his community.
“have a connection to artists because like you know music music makes shit feel relatable.”
Origin of the 'Wick' Name
28:01 to 28:16
Learn how the name 'Wick' became part of his identity.
“So yeah, I tell people I did not name myself.”
Open Carry Culture in the South
28:16 to 29:06
Explore the cultural significance of open carry laws in Southern states.
“like, yeah, yeah, hell yeah, we love guns.”
Parenthood and Professional Growth
29:06 to 30:00
Hear about the impact of success on his role as a father.
“But then I was let down when I went to Nashville and we were going to a lot of different places and there was like no firearms allowed, signs in front of everywhere.”
Reflections on Work and Life
30:00 to 30:56
Understand his perspective on traditional jobs versus hustling.
“So is that like extra gratifying just that you're starting to see success musically as a result?”
Budgeting for Life and Habits
32:12 to 33:02
Learn about his approach to budgeting and life choices.
“Bills had to be the landlord wanting that motherfucking money.”
Youth Experiences and Choices
33:02 to 34:21
Discover his teenage experiences and the influence of surroundings.
The Role of Cannabis in His Life
34:21 to 35:52
Insights into how cannabis use has been intertwined with his life.
“smoked weed like probably i'm 25 probably the past 12 13 years of my life i probably started like dabbling and smoking weed when I was like 12, 13 years old.”
Navigating Mental Health and Drugs
35:52 to 37:19
Discuss the impact of mental health on his substance use.
“It's just like I wake up, I brush my teeth, I shower, I roll the blunt.”
Early Trouble with the Law
37:19 to 39:06
Reflect on early missteps and encounters with the law.
“What about drinking, you a daily drinker?”
Family Support and Recognition
39:06 to 40:52
Understand his relationship with his father and their shared pride.
“And then one of my homeboys and f***ing around and took some shit.”
Going Viral with 'Pork Chop Sandwich'
40:52 to 42:05
Learn how the song 'Pork Chop Sandwich' caught the public's attention.
“So yeah, okay, the Pork Chop Sandwich song went viral.”
Going Viral with Music
42:05 to 42:51
Learn how Jayy Wick turned his music career around with viral clips.
Authenticity in Music
43:48 to 46:38
Jayy shares his approach to songwriting and the importance of authenticity.
“We, we, we, that country shit real though, man.”
Navigating the Music Industry
46:38 to 48:48
Insights into Jayy Wick's experiences with labels and control over his music.
“but they're also probably going to take a larger share of your income?”
The Evolution of Song Creation
48:48 to 51:05
Jayy discusses his songwriting process and adapting to studio dynamics.
“No, I just feel like the process used to be I'd write because like Studio time was scarce.”
Advice from Industry Icons
52:51 to 56:00
Jayy shares valuable advice he received from established artists.
“I tell people all the time, this is kind of like getting to the league.”
Analyzing Pooh Sheisty's Impact and Song Length
56:00 to 56:49
Discussion on the significance of Pooh Sheisty's song length and its reception.
“I'd be like nah that boy Shisey dropped and kind of fucked it up.”
Jayy Wick's Future Plans and Music Aspirations
56:49 to 58:08
Jayy Wick shares his thoughts on upcoming projects and his approach to music.
“Folks, it's on my ass, like, go ahead and drop, go ahead and drop, go ahead and drop.”
Personal Reflections and Gratitude
58:08 to 59:02
Jayy Wick expresses gratitude for his journey and acknowledges his support system.
“Like I told you, I was just working my ass off 50, 60 hours a week for$600.”
Transcript
Automatic transcript. May contain errors.0:00Spring is here, and there's a whole new way to chai at Starbucks that's made perfect for you. Choose your sweetness, dial it up, or keep things light. Add a touch of pistachio, a hint of strawberry, or vanilla, or make it a spring classic with lavender. Because this season, there's endless ways to chai at Starbucks. Are you dreaming of the perfect prom, but there's just one thing holding you back? Speak English, Mom. Welcome to Ethnosync, ethnic modification. What is this place? We help you reach your true potential. How are you feeling? It's good to be white. Hey, new girl. Hey. Look at what you've done to yourself.
0:43For a new plant to grow, the seed has to die. Slanted, rated R. Only in theaters March 13th. Side effects may occur. No Jumper, coolest podcast in the world. And today I'm in here with a white boy who's been taking the internet by storm. I know you've seen them on your algorithm. Jay Wick is in the building. Yes, sir. Yes, sir. I appreciate you for having me. No, I'm excited, man. I've been seeing the growth. I was going through YouTube channels and everything, watching like the oldest stuff, and it feels like you really got it together over the past like year or so. Definitely. The music has gotten so much better.
1:14It's kind of crazy. So, yeah, I appreciate it. It's always been, you know, a dream and a hobby and kind of like as far as taking it serious, it's really like the past really past six months has been crazy. Really? Yeah. That's one thing I kind of noticed is that you were talking about. I don't give a fuck, I'll work a regular job. Like in your older music, I don't give a fuck about a label, et cetera, like kinda, you've kinda made it clear that you're like more concerned with like being yourself and standing on who you are rather than just like mindlessly chasing success. For sure, yeah, yeah, and then he like, shout out, shout out to Empire, even the label knows that.
1:43Like they be on my ass, like you know, we fuck Wic cause like we know the music and shit, like the talent that Wic has, but like one thing about him is my fuck gonna do like damn near what the fuck he, like he's him apologetically, so yeah. Yeah, no, I mean, like, the game these days seems like it really is about authenticity. Like, people just don't chase hits like the way they did 10, 20 years ago, you know? They gimmick shit's dried up, bro. Yeah. Yeah, that shit's dried up. Definitely. So, okay, tell us a little bit about where you're from and your upbringing and everything. So, I was born and raised in, well, born in Port St.
2:12Lucie, Florida. Okay. I was a product of the adoption system. Oh, really? Went through all that shit. My adoptive foster parents moved me to Georgia when I was like five, six, seven, somewhere around there. and grew up in South Georgia ever since middle of nowhere. Fucking stoplights, hospitals, school. That's about it. So would you say you had overall a good experience with the foster system? Because I've had so many people tell horror stories about it on the podcast over the years. I mean, to be real with you, in that aspect, I was blessed, bro. I was put in at three days and I was signed and adopted by three years old.
2:46So it was really the first, very beginning of my life. I don't really remember none of that shit. And by the time I start remembering stuff, I was already like in foster care with the people that ended up adopting me. Right. So, yeah, yeah. So, like, you still have a real good relationship with your foster parents and everything? Oh, yeah, foster parents. Yeah, yeah, for sure. So, like, my foster parents split up whenever I was 11. But my adopted dad's like, shit, that's my pops. Yeah. So, yeah, yeah, yeah. 100%. So, you moved from Florida to Georgia at what age? Probably like six, seven, somewhere around there.
3:16Okay. And so, you basically grew up, like, not near any kind of big cities or anything like that? Yeah, I mean, yeah, yeah. Where we live, like, you got Atlanta. Yeah. Like, you got, if you know about it, you got Macon right up on it. Other than that, everything else, country is a motherfucker. Right, for sure. So, like, what was your childhood like? Like, what kind of stuff were you doing or getting into as a young boy? I mean, shit, just like anybody from small time, bro, we just kind of did anything to fucking pass the time, you know, like, stupid shit, fun shit, bad shit, really whatever the fuck there was.
3:45You know, there's not a whole lot of, like, extracurricular shit for, like, the youth to really do where we from. So you either know what the fuck you're supposed to do or you're getting in trouble. For sure. Were you in the minority as a white kid? Yeah, hell yeah. I mean, like minority in the town as a whole, no. Because there's a bunch of rednecks and shit where I'm from too. But at the exact same point where I grew up and my bus stop and my neighborhood and shit. Like, hell yeah. I was one of the only white boys, if not the only white boy. For sure. Did that toughen you up a little bit? Did you kind of go through the ringer in terms of people giving you a hard time?
4:21It definitely made, you know, made it with, you know, motherfuckers ain't no hoe. You know, but, like, shit, that shit's growing up, you know, anywhere. Like, I was never looked at as the white boy neither. Like, of course, in the very beginning, that's how I was. But as, like, motherfuckers figured out who I was and, like, oh, this is real authentic. And, like, bro, really just growing up, how we growing up, and, like, motherfuckers, I was accepted pretty well. But were you, was it pretty obvious to you from an early age? or do you have like a specific memory of when you realize like, oh, those rednecks, that's like the average white guy in this town, and I'm not really on that type of time?
4:58I used to have white people look at me and be like, oh, the white kids are shit at school, and be like, but like, you know what color you are, right? You know you're white, right? You need to ask for like, man, like that's, the ignorance was always there. Like I always kind of caught the drift of like, yeah, I'm not really like this group of people, but I'm really not like this group. I just kind of always did my life. I've been myself my whole life. For sure. I feel like it's hard for people to even understand how much shit I took for, like, listening to Jay-Z when I was in 1996 or whatever. Like, it was just so not normal.
5:31Because in my school, it was like you were, like, a rocker or you were a rap fan. And it was basically, like, you couldn't really overlap. Like, it was just totally looked down upon. It was a weird time. When you think about it nowadays, it seems like that's the norm. Yeah, yeah, yeah, yeah. It is kind of cool. I like how music is. We all have a very wide music taste. Even my whole group. If you're a rapper and you talk about how you like rock music or whatever in an interview, people are going to think that's cool. Yeah, for sure. Yeah, yeah, yeah. Definitely. With where we grew up and the people that I grew up around and the certain friends I did, I was introduced to everything.
6:07Rap music, country music, rock music. My pops listens to Southern Gospel. So I just all type of, I've been fascinated with music itself my whole life. Really? Okay. So what was like the rap music that first kind of captured you or made you like a super fan as a young boy? I mean, I tell people I was, I feel like I was born in the perfect period. I was born in 2000. So like I caught the ass in of the really like dope shit that like, you know, you need to know. And then I, I caught like the, I tell people all like my growing up was like the, the Eminem, the Lil Wayne, the J Cole, the Drake, whenever he really started like that, all that era.
6:41the shit, man. All that really, really good, like what we know now is like the right now greats. It was like Philly really, we watched them build. And then I took people all the time. I'm still in a good enough age gap where I can relate to all the new young shit that still comes out. So it's like, man, I feel like I was born in like the perfect spot whenever it comes to music. For sure. And did you know anybody was rapping when you were young or do you have to kind of figure it all out for yourself? Like locally? Yeah. I mean, yeah, it was like, I mean, yeah, it was a big local thing. Like it's an assload of talent where I'm from.
7:11It's a whole bunch of small town rappers and folks got real talent down there. So, yeah, I was just one of the same people trying to damn near be like the people I saw, you know, in the town or at the bus stop or wherever the f*** it was at. Just rapping just whenever. I'd watch motherf***ers freestyle and shit and then go back to the damn house and watch battle rap videos and try to do my own little bit of research. If I had asked you when you were 16 who your favorite rapper was, who would you have said? Lil Wayne. Yeah, that's probably about that. So, man, he had the whole, especially where I'm from, man, he had them there.
7:41Everybody fucked up, whatever. Brought that hoe from, like, 14, 15 to, like, damn 18. Yeah, man, he had hair, yeah. Yeah, nah, facts. That was all that was going on, for real. But, okay, like, what kind of stuff were you into, like, during high school and shit? Were you getting into trouble? Were you running around the streets? Or, like, what kind of kid were you? I mean, I was doing a lot of shit, bro. I ain't going to say, like, I was just, like, all the way in the streets. But, like, you know, that was going on, too. But, like, man, I took my ass to school. I was just a regular shit, but I was smoking weed or played a couple different sports.
8:10Just here, just trying shit, but I was really just a regular kid, bro. It was just, I was just a white boy that grew up and just a cool-ass white boy that everybody knew. And shit, that everybody like always knew. Like no matter what the fuck I did, wherever we was at, everybody was like, man, that motherfucker be rapping his ass. I'd be in the back of the class making beats. Really, so even when you were young, that was something you were fucking with a lot? Yeah, yeah, like, do your research. Right home, anybody will tell you. Like, yeah, he been doing this rapping shit. He'd been doing that.
8:36Was there anything about Eminem that kind of affected you? Because I feel like that probably was the first white rapper for almost everybody from our generation that really stood out. Was there anything about that that made you like, oh, okay, it is possible? I mean, really just especially with him. And I think they did a great job really laying it out in the movie. But showing just where Brooke came from, how shitty the sister could. Shit wasn't ever f***ing roses and butterflies. So to see that other people that look like yourself come from a shitty situation and do something that you've dreamed about doing, it's like, okay, this is really possible.
9:13So you graduate high school? Yeah, yeah, yeah. Okay. And then what did you do afterwards? So I tried to go to college. My focus was on some shit like, you don't want to work no bullshit job. You're not doing what you want to do with music. What you always said you're going to do with music, you need to go to school. and so I went to school and had just enough GPA where the state and everything would pay for it and I did like two and a half semesters in college figured out that shit wasn't for me dropped out and just kind of stayed in the hood got me a job and just started working a couple years went by I had a little boy how much was that planned or how did the nah I mean shit none of it was like on all the big none of it was hell nah in my head whenever I got to college I was like well shit I done made it to college I thought I would never get here.
10:01I'm finna graduate. Yeah. Oh, that shit went out the window. But in terms of becoming a dad, did that like kind of change things a lot? Oh, for sure. Hell yeah. That's like a, I was cool with like getting by before I had my little boy. Right. You know, as long as shit the bill's paid, I got some weed to smoke. All the little bases is covered. I ain't really tripping. But like once that day, the kid will put a real fire up under your ass. Like, yeah. Kind of. And that's what really made me get back on this music shit. It was like, I'd be at work busting my ass making$600,$700 a week, and I'd be talking to myself in my head like, damn, man, you really got the talent to be a rapper.
10:36You're going to have to tell your little boy for the rest of your life that I got to go to work because I didn't chase my dreams. Yeah. Damn, okay. So what did you, taking it more serious, look like? Because, I mean, it's one thing to be a good rapper, but realistically it's tough to make it happen if you don't really have a budget or any kind of money to put behind yourself. Well, I feel like a big part of it is finding people that believe in you. Because, like, I didn't have no budget. Like, the pork chop sandwich that blew up. One sweet, melty bite of a Hershey's bar, and suddenly I'm right back sitting on the front porch with my grandmother on a slow summer afternoon.
11:12She doesn't say much, just breaks the bar in half and hands me a piece. I open my mouth to say whatever a nine-year-old wants to say. And she replies with a low, listen. So we sat there, listening. That was the first time I learned that quiet can feel full. Hershey's, it's your happy place. Oh shit, like I paid, this is my road manager here, so this is all my camera work. I paid like$200, I think, to pull up on me and come shoot the video. And like we didn't, we had zero budget. Like we didn't do, we used everything we had around us and we put together five videos. It's about quality, man you put together a quality song quality video and got you know especially you got your little little small circle of real support where you're from to help kind of boost you up out there you got a good chance yeah no definitely like has that kind of always been your approach is like let's do more quantity uh quality over quantity instead of just flooding the shit let's like really find like songs that really make sense and push those i mean here here recently yeah that's definitely been the game plan it's uh it was a lot when i was younger but i was just kind of like i want to do music.
12:19So like, you know, okay, I got time to do music this weekend. I can afford to go to the studio. I did a song. Okay, whatever the fuck I got from the studio this weekend, I'm gonna put it on YouTube. I'm gonna drop it however. And so I had to kind of get over that part. And but like, once I realized, like, you put out, like you said, a couple quality songs and stop trying to just force feed some shit. Because I was, my manager came and told me three, four years ago, whenever we first met she was like what's the point of you having 150 100 songs you don't nobody know one hit single like you don't have one hit single you don't have one song but it's like oh yeah that's that guy one really good song is way more useful than like a couple hundred whatever songs yeah i'm sitting here talking to you because of one song exactly yeah you feel like all about you don't know shit about any other music that i've done i'm sitting here talking to you because of one song right because like i go back and i listen to like the older stuff and everything but it's like when i listen to all this stuff i'm like okay i see this as like the building block that shows me kind of how he got to where he's at now where he's made songs that really resonate with people but it's weird too because it's like we grow up looking at rappers like lil wayne or gucci or jeezy or whoever who you're used to seeing them put on mixtape after mixtape and just really like flooding the streets like once which is kind of true like once you really get in your zone once you're that good you can do that but like if you're really just trying to get people to pay attention to you for the first time it's kind of like let's make like the perfect song and just push the fuck out of that.
13:42And like back then too, like that was the mixtape era. It was a different era. That's what they had to do. Like we have the opportunity of viral moments. So like viral moments were a huge thing back then. So like now it ain't shit to put together one good clip with a quality song. Do three million views and now a whole bunch of motherfuckers that didn't know you know you. So I mean, we definitely have a leverage there. No, that is a really good point though. It's like that was such a different era because in 2007 it was like we were so new to the idea that like a rapper like a little wayne could just drop mixtape so he blew up so much bigger by just putting out mixtape after mixtape but this era right now where the world is so flooded with content and it's so hard to get people to pay attention to anything that having a tiktok or an instagram reel that goes crazy is like that's the thing that you really need to be aspiring to you know yeah we're definitely in that six to ten second era we're like everybody's attention span you got this long to grab and then once you grab I mean, you got this long to keep them.
14:38That's crazy, bro. Think about it constantly, yeah. But, okay, so did you feel like in those early days or whatever that your fan base, like was people listening to you on like a local level? Were you getting support from the local community? I mean, I feel like there was ups and downs. Like I said, everybody always knew that I rapped. But then as far as support, support takes a little bit of nudge and a little bit of damn love. It takes a little while to build real support. So I think it came to the point of like really like once I had like 18, 19, 20 and was like still going to the studio, still putting shit out.
15:15And she introduced me to Boosie one time. I got to sit down and meet up with Boosie. And folks saying that, okay, he's really kind of taking it serious. Then the actual like building blocks for support from my hometown started coming together. Now it's, you can't get online and say something about the white boy from back home without like, man, everybody from back home, like they own that. That's going to be a good feeling. No, for sure, for sure. Because like I put so much in my reputation as just me being myself. Like what you see is what you get with me. And so like to know that like people genuinely support that, man, that's the best feeling in the world.
15:50Definitely. When's the first time you actually went viral, would you say? I did the Lil Baby dropped The Emotionally Scarred. What album was that on? Harder. Okay, yeah. He dropped The Emotionally Scarred. I redid that beat probably like two weeks after he dropped the album. And I did like 800 ,000 views on Facebook. Oh, shit. Yeah, that's like really country shit. Facebook's like a huge thing back then. So that's that shit. I was really only ever having traction on Facebook. And then I did, like I said, that shit blew up. And it allowed me to meet my manager. and then she took me to Boosie off all that.
16:35Shit played out how it did. But that was like many years ago, right? 20, probably like 19. Right. For sure. Damn, so you probably had like some pretty long stretches where you weren't really having anything pop off where you were starting to doubt yourself and shit. Yeah, working a real job. Like hating my Leah hair. Yeah, for real. That is a crazy thing now is that people think like, oh, you go viral and then that's just it. But the reality is that you could go viral 10 times and then maybe something hits finally that gets you over that hump of it's not just this little viral moment and it's like people are actually really listening to the music.
17:10As much as, like I said, we do live in the viral moment. As you know, as important as that is, a viral moment is not going to get – it's so easy to go viral. That's not just what's going to put you over the top. That might shine the spotlight, but you've got to really be able to come back to back if you really want to lock that attention in. Yeah, and actually once you've kind of gone viral and people are sort of familiar with you, then you all of a sudden have like a new challenge, which is how do I like really get people to fuck with my music and take it seriously and not just be like a gimmick to them or whatever.
17:42For real. I feel like it was even a little harder just being Caucasian because it's like there was a whole lot to prove as in like I'm hard. You know I'm hard, but I'm also not no gimmick. Like, you know, this is genuinely like who the fuck I am. Definitely. How much do you think that the hair started to impact the virality of it? Because I feel like that's definitely something that stands out to people that it's hard to forget. It really became a look. It's a look on a good and bad thing. Folks from where I'm home, that's kind of how I got my name because I had long-ass hair. I was the white boy.
18:22I walked around with a big-ass gun. It became like a John Wayne. I had the German Shepherd. but I had to, it was times that like, I'd be going through with my baby mama, I'd be in the hood, nowhere to go with my dog. Like, big ass just out there. I'd be like, this motherfucker is really John Wick. And so that shit kind of stuck. And then shit, you know, I get the Jesus comments and shit. Okay, I didn't hear that. That shit's, hey, man, that give me hell with that one. But, you know, it's a... Was there anybody who influenced the hairstyle or did you just like kind of slowly gravitate towards that?
18:55No, I just started growing my shit out, bro. I got to the point where I was just like, I didn't really know what to do with it. I always had. We're leaving today and entering a world of Mickey Mouse waving, princess meeting and greeting, lightsaber clashing, the Twilight Zone Tower of Terror dropping, Banshee flying, Space Mountain launching, galaxy rewinding, what's the whole death of galaxy rewinding, fireworks igniting, World of Other Worlds. For whatever you love. Infinite worlds await at the most magical place on Earth. Walt Disney World Resort. So good, so good, so good. New markdowns up to 70 % off are at Nordstrom Rack stores now.
19:40And that means so many new reasons to rack. Because I always find something amazing. Just so many good brands. Because there's always something new. Join the Nordic Club to unlock exclusive discounts. Shop new arrivals first and more. Plus, buy online and pick up at your favorite rack store for free Great brands, great prices That's why you rack Hat on And I just got to a point where I never cut it Yeah And shit I mean, if you're young and your hair is strong enough that you can have long hair For sure I feel like you should do it Because by the time you get to your 30s and 40s It starts seeming a lot less realistic Yeah, no, man I'm 25 and already they be in my comments it's about time to go to Turkey you got that rap money I got the plug for you it's crazy cheap I didn't have to pay for it but the guy sitting next to me in the van when we were being transported to the thing is like two grand I'm like two grand and for like really fitting his whole shit up that's an amazing deal because out here it would be like 10k plus we need to go to Turkey not the shirt yeah i got the plug um but okay so uh yeah i don't know like like what i feel like you kind of have had a moment recently was it the all flat song or there was there was that other song that kind of popped off right before that too right the pork chop sound yeah yeah went first okay and did that just feel like that i don't know like that just was like a whole different level like damn people with this song and it's different than a lot of the songs that they might have been feeling before that and then that's a big part of what it was especially for me bro it was like it was you you went and listened to some of the older shit so you know it's totally different yeah compared to what i was doing i'm listening to the older stuff and i'm like wow he figured out his flow in the newer stuff way better than the stuff that even from like a year ago like you just put the pieces of the puzzle together i was pretty impressed and i tell in a lot of these interviews where i tell people like i used to get i don't say criticized like a lot of my folks gave me hell because I was like, bro, like, in a way you make sad music.
21:47Like, because like music really started as like an emotional release for me and like how to get shit out of my head and shit like that. And so I just kind of always made more like thought out emotional music. And so one of my buddies came to me one day and was like, bro, you just need to kind of relax with it. Have a little bit of fun. I was like, I never really looked at it from like the having fun aspect. You know, I'm just kind of always, this is how I got my thoughts out. And once I looked at it from like a real having fun aspect, it was like, I just unlocked a whole other fucking level. For sure.
22:18But the pork chop sandwich, though, that's like a normal thing that y 'all eat out there? Because I never had one of those. No, for real, bro. Sounds amazing. You be in Atlanta often? Occasionally. It's been a little bit. Next time you come to Georgia, bro, you got to come down. I take a good real fried pork chop sandwich. Oh, it's fried? Fried pork chop sandwich. Oh, shit. Take a pork chop, fried. Where do you get it at? Shit. My people at the house. There's a couple restaurants and shit down there. It's a real thing down there. But, like, that shit, like, motherfuckers making that for supper at the crib.
22:46Definitely. Yeah, yeah. So you spend a lot of time in Atlanta now at this point? Yeah, they got me up there right now. I'm running around. I ain't going to say they. I kind of took myself up there. But it was more of, like, everybody kind of had the idea, like, you know, you're running with the country boy shit. And then, like, I think they kind of, like, they heard the country boy shit, and they thought they was going to be able to, like, throw a cowboy hat on me and some cowboy boots and kind of, like, run with country boy. And then they started meeting me, and they was like, okay, like, this ain't really that.
23:11Right. This is just like, you're like a country boy, because you from Georgia and shit. And they was kind of like, you might want to stay down there where you're at and work the country. But then once they met me, and my whole team's in Atlanta, I was like, it kind of makes sense for me to be in Atlanta, because this is a two and a half hour drive for me to get to Atlanta. And working with them, I'd be in Atlanta three or four times a week. Yeah, so you think that certain people saw the opportunity of like, oh shit, we could kind of hit the country market as well as the hip-hop market? Is that you?
23:41It's definitely a bitch. I told, uh, whatever I said, I was talking about my deal and everything. I was telling him like, I like money, bro. Like all money ain't good money, you know, but like I'm, I'm definitely a believer in like, I like money, bro. I'm a hustler. So like, if I can, if I can do something a little, like a little bit different, that's like not changing who I am, but just stepping outside of my comfort zone a little bit to make a little bit of extra money. I'm all for that. How big it gets to plug and shaboozing them and be like, Swat Jumpman, it's a real bag right there. But I don't want that to become my identity neither.
24:13I'm me. That's the tricky part is at a certain point, do you put yourself in too many country situations and it makes it harder for people to think of you as a regular rapper. I feel like Big X the Plug is a good example, though. He just did a whole country album. He does it perfect. And I don't think his rap fans give a shit. No, he does it perfect. Maybe they like it, maybe they don't, but it's not like affecting them in a negative way where they can't listen to his straight rap shit. No, for sure. For sure, yeah. I think he's got a real good balance on like who he is. And like, that's really all it comes down to is like knowing like shit, this is who the fuck I am.
24:46I just like, like I said, like whenever you come from that, people hear country and like, I feel like a lot of people think horses, cowboy boots. Like, you know, it's like we round that shit, but like I'm just motherfucking country. It's like how I was raised, how I grew up, the mannerisms that I have, the way that I speak, shit like that. It's also crazy just because country, like, musically, is so close to hip-hop sometimes now, where, like, the beats sound weirdly similar, the drums are super similar. It's just kind of like the gulf between the two is not that crazy anymore. No, not at all.
25:14Not at all. They definitely made it very easy to mash the genres together, damn near. But I think it works well, especially like where I'm like, there's a couple songs that, you know, I was like, you could've kept, but like, a lot of like the big hits where they do like the big country artists and they throw a big stream, I think a lot of those hits like, they did their thing. Definitely. Is that something you like listened to a lot as a kid? Was that like something you were just kind of constantly hearing? Kinda, like I said bro, growing up in South Georgia, I grew up around a lot of country music too.
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25:46Cause like, you know, my few, I didn't have a bunch of family, my few direct family that I have and a couple of my friends like, except for like where I grew up, I did hang out with a couple white folks too. So like, you know, they like, I would be around their parents and their grandparents. You know, they're listening to old Hank Williams, like the old country and shit. So I've been, whenever I tell you, I've literally been in the whole mixing pot of all that shit whenever it comes to music. I've literally been around it all. Yeah, that's kind of a crazy thing too because I'm from the East Coast, but like my mom like kind of just started listening to country at a certain point and her explanation why was basically like, they don't make, like she grew up listening to, you know, classic rock and shit, but she's like, They don't make music that really just talks about relationships and normal shit like that anymore.
26:27Country kind of hits a chord that she just felt like she wasn't really getting from the type of music that she grew up listening to, so she sort of fell into it. For sure, and it does to an extent. In a way, that's one of the reasons I don't really fuck with country music as in being my favorite genre. I feel like a lot of country music is the same shit. Like, you know, my girl left me. But then again, you know, motherfuckers say the same shit about rap music. Yeah. So it's all down to down how you look at it. Because when I was like explaining to my girl why I don't really like listening to the country that much.
27:00And I'm realizing as I'm saying shit that it's just purely like what you affiliate or associate yourself with culturally. Because it's like as soon as I hear a dude start singing a country song about drinking beer, it just don't really register with me. Because to me, I never really thought drinking beer was all that cool. and then I'm like as I'm saying that I'm thinking like okay but there's a million songs that you love about smoking weed and drinking lean and it's like okay well like culturally I just kind of like affiliate myself more with that kind of stuff and think that kind of shit's cool and same thing like if you're singing about you know driving around in a pickup truck I don't really got anything against a pickup truck but it just doesn't really like strike that chord with me.
27:38It's relatable yeah that's a big thing with music and like that's why a lot of people feel like they have a connection to artists because like you know music music makes shit feel relatable. Definitely. You can never meet somebody and hear a song and be like, damn, I feel like I know this motherfucker. Mm-hmm. Facts. Okay, so where'd the name actually come from? Is Jay your government name? Yeah, I mean, so my name is Justin. So I just took the Jay. And the John Wick thing? Is that kind of where it came from? Yeah, they gave me the Wick thing. So yeah, I tell people I did not name myself. That's a real story.
28:09So that's normal shit where you're from that you can just walk around with a gun on your hip and it's no big deal? We live in Georgia. Yeah. Yeah, yeah, yeah, so like, yeah, we got open carry, like, yeah, yeah, hell yeah, we love guns. Do you think open carry is good for society? I mean, yeah, like, I feel like, I'm a big believer in guns don't kill people, like, you know, that kind of thing, like, man, you give a stupid motherfucker a gun and he go to show his ass, it's not like, it's stupid motherfucker's fault. I feel like, you know, as society as a whole, like, guns is very big for like, you know, where we live and shit like that, like, Especially in the South, man.
28:46Everybody, grandma got a gun down that bit. It's just literally like a way of life. So yeah, I'm here, yeah. When I'm down in Texas or whatever, it's definitely a feel of people are not gonna around as readily because of the reality of the fact that probably a large percentage of the people here are strapped. But then I was let down when I went to Nashville and we were going to a lot of different places and there was like no firearms allowed, signs in front of everywhere. and I'm like, oh, okay, it's not as chill as you'd think. That's like insurance purposes. That shit, them bitches everywhere in Atlanta.
29:21You guys believe there's some shit in that bitch. Any mile you go in Atlanta, you're going to see a sign that say no firearms. All right. Yeah, yeah, yeah. I mean, we've heard plenty of stories that would say otherwise. Unless you're going to metal detect everybody on the way in, which is such a huge pain. I have heard about doing that in Atlanta in certain malls and stuff. You got to go through metal detectors and shit. We really don't have no issues walking through nowhere for the most part. You know, but shit. If it's one of them shit and the week is not going in, we won't turn around and go back in the car.
29:53We won't go to South Lake. So you still just have one kid? Yeah, I got a little boy. Okay. And how old now? Two and a half. Two and a half. It'll be three in September. Okay. So is that like extra gratifying just that you're starting to see success musically as a result? Like just the fact that like now you can do things for your kid that you haven't been able to previously? or just knowing that like at some point they're going to look at your life and be, damn, like my dad actually really did something with the music. I mean, for sure. You know, that's always the goal is just like I feel like any parent relates to like how the fuck am I going to take care of these kids?
30:26What the fuck am I going to do to really like provide? And my whole thing is like my pops work a nine to five. I watched my dad make like$19 ,000 a year at one point and like stood on every fucking bit of business they ever had to be stood on. So for me to know, especially now with the position that I'm in, I can't be nothing but thankful and give all praise to God for me being in a position where I can handle all the business without really having to lift a finger at this point. So yeah, it's definitely probably the most gratifying thing I've ever done, bro. To really know that I'm my biggest critic, you feel me?
31:05So to really be able to pat myself on the back and be like, you did it, boy. It is a nice feeling. But did you grow up thinking that a normal 9 to 5 was like a good outcome? Or did you look at that as something that you were kind of dreading? Like that would be your backup plan? I mean, I always knew. I mean, it was definitely a backup plan. Like I always knew that like. When you want your spring break to feel like. And your kid's pool day to feel like. And your hotel bed to feel like. Ooh, and room service to feel like... Because at Hilton, hospitality feels like... Your cabana's ready. Would you like fresh towels?
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32:03The treat you deserve. Pepsi, Wild Cherry and Cream. Treat yourself. Bills had to be the landlord wanting that motherfucking money. And like, you know, I grew up with like, my dad was a real like nine to five, like stick to the book type of guy. And then like, I grew up around dope boys and gangsters. So like, you know, as having like the whole mix, what I always knew was like, you got to get some money. But like my pops didn't steal in me. And like, I don't work the ass load of jobs. I done did a bunch of shit. So my pops really instilled in me, ain't nothing wrong with going to work. If you broke and you ain't got no hustle or you're not in a position, you could really be hustling.
32:44Hell yeah, you need to go get a damn job. But in the same time, I'd be at jobs writing music. I got fired from a job just because I was in my notes writing music so much. So it was like, this job shit's cool. I always had that real passion to be like, man, this is not where I'm supposed to be. For sure. um did you ever like being that you kind of grew up around people who are really hustling like was there ever times that you look back on where you were like on the verge of maybe like getting fully in the streets like on some serious serious level or i mean like did what they've had to do like you know like the bills have always been paid regardless of what job i was working like you so like i ain't never really but like that's like I said bro I just I've always I'm gonna get me some money I know that I have responsibilities a younger me was to a point where he didn't give a f*** about responsibility so like you know I was really like there was a point where I was f***ing 18 fresh out of high school s*** sitting on the couch and realized I had folks doing for me and like didn't really care and so like nah I know I got responsibility I got s*** that I gotta do so yeah I'm gonna get the f*** off my ass You always smoked weed since you were super young like do you feel like like when you think about it you're saying make it six seven hundred dollars a week i'm like damn that must have been at a certain point like you gotta really conserve if you want to smoke weed on that kind of budget enough so it's weird yeah it's definitely budgeting like a lot of a lot of shit's just like it came down to points but it was like hey like i need you to front me to next week yeah you know there's been plenty of those situations but like yeah i've smoked weed like probably i'm 25 probably the past 12 13 years of my life i probably started like dabbling and smoking weed when I was like 12, 13 years old.
34:31Just like, whatever. My adopted parents divorced when I was 11. I stayed with my pop. So by the time I'm like 11, turning into 12, he kind of like started letting go of the leash a little bit. I started walking to the project. The apartments that I live was right here. There was an elementary school right here. And then the projects was right down here at the bottom of the hill. So I didn't do nothing but walk down past school and all my folks and all my friends live right down the projects. So as I get older, he started kind of letting me go and i then it got okay would you come back when the street lights come on okay come back it'd be back at 10 o 'clock so i was 13 years old out there at nine waiting on the damn sun to go down middle of sometimes smoke weed yeah yeah that's a hell yeah man it's a people ask me all the time why do you smoke and like i feel like i asked a lot of different answers like you know is this you smoke weed like i smoke every every day all day for 15 years and that stopped like a month and a half ago or some shit yeah i still with the the wax pen a little bit but yeah i just stopped like because i smoked blunts and spliffs and shit for so long now i got this little guy on me just in case but uh i don't know i was just like felt like i really wanted to start taking my health as as serious as possible like i still smoke a little bit but i just kind of had to fall back i don't know yeah facts i've i don't know you're young yeah keep going keep going now and everybody tells me that they're like bro you're young as well i am to the point It's just part of the routine.
35:54It's just like I wake up, I brush my teeth, I shower, I roll the blunt. Just like you eat breakfast. And I feel like a lot of people that smoke weed, like shit, it'd be days you'd be like, man, I need to smoke. Oh yeah. I mean, I will say though that there are, like I just have a lot of memories of my life of like waking up and smoking a blunt and then having to go do something that was like kinda complicated or high pressure. And like when I look back on it, I'm like, why the fuck? where you like like like i'm like doing these crazy interviews with these big names and shit i'm like why did you face a blunt before you did that like you didn't have to do that that was like you made that a lot harder than it had to be but i feel like with the lifestyle of an artist going in the studio rapping making music and shit that shit is kind of like really lends itself to to that you know it does it doesn't like my uh my mind's always been really fast paced so like whether whether it's thoughts or whether it's like what do i got to do today or whether it's like a real like mental health level it's always been super fast paced for me so like the weed kind of slow that shit down definitely you with other drugs or uh not really not really i uh i had a whenever i was young i was on adirav prescription and then uh i came off of it whenever i was like 16 and then you know whenever i was like 18 21 i kind of back and forth i used did for more like when it could benefit me because like especially as I really tried to like get into I did a lot of like night shift jobs and like I was working I'd be working like four to five hours at a day shift job catch like two three hours of sleep go do a night shift job and then sleep eight hours really and uh yeah so like that was I took I'd take Adderall before I went over but no I ain't really what kind of night shift jobs oh I did I did electrical work oh like yeah like oh so like come in here with all these ties in, like they have the big light trays and shit, we try not to change all the lights, do all the fucking motion sensor bullshit.
37:46Yeah. Yeah, yeah. What about drinking, you a daily drinker? Or are you a... Really like, I'll drink for like social, and like I walk around with this big ass bottle of tequila, but I'll drink two like drinks out of it the whole fucking day. I'm not really big on like drunkenness and shit like that, but like, I mean, I'll drink, you know, for the vibe. Yeah, no, that's what I would say is that like, i feel like the challenge with alcohol is that a small amount is really great as like a social lubricant but you know if you get drunk as shit like especially in the music industry when you're gonna be meeting people that are important that you want to make a good impression on etc like i have memories of just geeking off molly meeting like super important like music industry people and when i look back on it i'm like damn they were probably looking at me like such a tweaker damn i was out there yeah no no no for sure yeah i just with alcohol man it's like a you got to know your way you are with alcohol and like your limits and shit because you you definitely get past that point man i don't like i don't like people to see because i look like a real jackass i'm trying to get drunk man i'm slapping falling asleep i don't like shit like that no i feel that for sure um okay so you got caught stealing from the store when you were really young hell yeah was Was that the first time you got in trouble?
39:03Not in trouble. The first time the cops came? Yeah, yeah, type, type shit. Just some young, petty shit, bro. And then one of my homeboys and f***ing around and took some shit. Then motherf***ing tried to take the blade for some shit. Was that like a reality check or like your parents get pissed off at you for it? I mean, they're definitely pissed off. It was just petty shit, bro. We just f***ing. We ain't get f***ed. I was back doing stupid bullshit. Whenever I tell you there's literally nothing to do where we from, like, absolutely. We're as bad as f*** for no reason, but we should do s*** just to see what we can get away with.
39:34Yeah, yeah. No, you definitely reached that point. Because you're a young kid and you think that you're just supposed to follow all the rules and then somehow it comes into your mind at a certain point. For me, I think I was probably 11 or 12 where it was like, oh, you can get away with s***. I could go to the store and steal s*** and get away with it. And nothing's going to happen. And nothing's going to happen. And then I caught the reality check of like, oh, no. Something will happen. Yeah, something will happen eventually. what does your adopted dad think about you kind of getting all this notoriety and stuff and people pay attention to you now do you think he gets it yeah yeah for sure he's always like I said he's real like southern gospel real Christian real real big into the church but like at the same time like shout out to my pops he's always known who his son was and like he's never really like he's never knocked me for who I was he never he never really rode me too hard for it and it just kind of got to a point where he was like you know my son's a white boy to be rapping and now this shit's pop man he'll call me all the time like some lady just stopped me in walmart told me you know oh you're you're jay wick's dad really so yeah it feels good bro it's definitely i pulled up on him i gave him some money you know oh no i'm finna i'm finna go buy him a car whenever we get back to georgia so just doing being able to do shit like that feels nice That's what's up.
40:53So yeah, okay, the Pork Chop Sandwich song went viral. Like, how did that kind of play out? Because you did like a hanging mic for a couple of your different songs and stuff. Like, did that really kind of help it go to another level? That was really like the, hey, we should actually do this moment. So it was really my son's birthday. And we was down there in the country. I looked at my baby mama. I was like, I don't want to just go to the city. Take birth to the city. We took him to the aquarium. He showed up for his birthday. And we had this. I got this nice ass hotel room, balcony and everything.
41:23And I was like, shit, I could really do a little mic drop while I'm up here because I knew brother lived in the city. And I called him and I was like, bro, what's the schedule? Let's just do a little mic drop. I got like three or four songs I want to choose from. Let's just see. And he was like, fuck it, I pulled up on him. He pulled up on me at the hotel and I walked down there to get him and he's just blaring pork chop sandwich. I'm like, I haven't sent it to nobody. He's got it, like two other people have it. And he just pulls up beating it. And he's smiling, I hear it, cuts down. He's like, bro.
41:51we need to do this one bro and so we walked back upstairs and i play all the other songs he's like no no we need to do this porch out sandwich and we just we shot the mic drop right on the balcony and the numbers did good enough on like facebook and where we put it on youtube i was like okay you know like folks is with this and so we decided to turn around shooting music video like two weeks later and it did you know decent with just me putting it on youtube by itself and then uh i had one clip go viral on instagram and it went from like 10 000 to like 50 000 like whatever i could share i was like oh shit man it just constantly was going up every every 30 minutes definitely i mean is it a coincidence that both of the songs that are really taking off are like food titles yeah i mean all flats being a wing reference i'm not the food guy bro i tell you this all the time bro i'm uh that's why i'm so ready to drop this project because there's so much of this folks that are going to see it and be like, oh, shit.
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43:41Get a$75 sponsored job credit at indeed.com slash podcast. Terms and conditions apply. We, we, we, that country shit real though, man. We like to eat, bro. So like, you know, I'm one of them just like, whenever I say shit, if I rap about it, bro, I rap about my real life. Like whatever aspect that is, like whether it be food or like, well, what I'm doing that day or whatever. So like whenever, whenever you hear shit like that, just know like, man, that's one country ass white, bro. That's more fucking rapping about flats. Nah, facts. Do you really like those more though? I feel like I'm always been like a...
44:12My partner a drum guy too. Hell no, I'm f***ing with them flats. Yeah, yeah. I love them flats. Really, I need a mix though. Like I'm trying to... Like the mix? I'm trying to kind of bounce back and forth. Yeah, yeah. Yeah, if it was all just one, I would be like a little bit let down. Yeah, variety of textures, you know? I f***ing with them flats. But what kind of sauce do you prefer? A hot lemon pepper. Okay. Yeah, with like lemon pepper sprinkles. For sure. See, that's another thing too where it's like I kind of crave variety. Like if you can go wing stopping at like three... Three, three, three.
44:40Yeah, yeah. What's your like top three? Oh shit, I like really, really hot. For real? Like the hottest food they got on that motherfucker. It kinda depends though, yeah. Yeah, maybe one of 100. I ordered a Thai food recently, and it said like one through 10, you could pick your spice level. Yeah. And I think I picked five, and this was a serious mistake. Like it was so much hotter than I ever could've imagined. I can't even fathom what 10 would've been like. It should've been like an eight or something. That's false advertisement for a five. Yeah, I was just like, I don't know. These Thai people, they got up standards for hot i didn't really expect that um so okay like did you do a bunch of label meetings and stuff before you landed with empire or what was the thought process on that yeah we did we did a little bit of running around uh i got invited lvrn reached out uh i kind of we kind of knew a mutual person and uh i was like yeah i haven't come through and especially like an hour-long meeting and it turned into like a six-hour meeting and we sat in the studio played to ask for a load of unreleased, talk business.
45:42And after that meeting, I was really, like, explaining to my team, you know, all the, like, who all is messaging me right now on Instagram. And I was like, man, like, we just, we really need to go talk to everybody. And so we didn't, I say talk to everybody, but there was a bunch more people we could have went and talked to. We did Miami. We left Miami. We left Atlanta, went to Miami. I was in Miami for like three days, left Miami, went straight to California. I was in California for like two, three days, and we was getting ready to fly home. And we missed our flight in the process of us trying to get back to our next flight.
46:20My manager was talking to guys and everything. Guys was kind of like, let's figure something out. I don't want to go nowhere. And we went back, chopped it up, and we definitely figured something out. I don't know 100%, but I feel like Empire, like the appeal, is kind of that you have more control, more ownership, versus some of the other labels might kind of promise you more, but they're also probably going to take a larger share of your income? Yeah, I mean, that's a big thing to me. I didn't do nothing but make the music, bro. That was my whole life. I didn't understand the business. I never really known anything about all the meetings and shit.
46:58I was just kind of there. and then it got to a point where like I started kind of like peeping out like okay this is how it works and then once I realized how like Gazi's got a structure over there and how Empire's like set up I was like okay well this makes a lot of sense in the eyes of somebody who knows that they want to make some money like this makes a lot of sense and I f*** with Gazi and I said like he's a hustler and like Gazi's still hands on like Gazi still love f***ing with the music right so that make it way more interesting no 100 um so when you look at like what you're really trying to accomplish musically like like i'm sure you have like giant dreams for the music and everything does it feel like hip-hop is in a weird place because people like to push this narrative out there that rap is in like a relative low spot historically does it feel like that or does it feel like when the labels are looking at you they're kind of excited because they haven't necessarily it's not 2017 again where they're just flooded with new artists every day i mean i'm definitely something new yeah you know to like what the f**k's going on right now and like i think that's why i get a lot of love is because like people be like boy like we ain't really seen nothing like this yeah but uh as far as like hip-hop being in like a weird spot man i feel like as long as this folks making the music and telling their story, like the culture's always going to beat it.
48:24Like that shit, that shit's stamped, that shit's firm. Like you can't really shake that too much. So like it's just about like the amount of authenticity you have coming through the people that's making the music. Now that's where like shit get a little shaky. Like the hip hop itself's never been an issue. It's just the couple people that come in and go to f***ing up the narrative. Yeah. that's that's really the issue yeah it's a wild time too because i feel like so much of it is just the labels not investing as much like it feels like a couple years back the labels were still just dumping money into new artists so like from somebody like me's perspective there was always just kind of new artists that labels were building up and like turning them into stars and shit and it feels like that process just happens way less now but we also just live in like such a fragmented like information landscape in the sense that there's just so much shit to pay attention to that it's hard for people to become superstars whereas like i look at my childhood it's like all the rappers that i can remember were big names because they all like you just wouldn't know about a rapper unless they had millions of dollars being pumped into already there yeah yeah but that comes back to like us living in this viral age where like you you you really the the labels is damn near like you got everything you need like if you if you're really talented you can really put out good music you got you got platforms that you can put your shit on you can build a fan base yourself like at this point they're looking for you to do all the groundwork so like by the time you've really made a name for yourself then they're kind of like all right let's see let's see let's work together definitely um so your your best songs are like like are they all like 100 % you or do you ever get any kind of assistance in the studio or do you just punch in or you write before you go in there?
50:19No, I just feel like the process used to be I'd write because like Studio time was scarce. Exactly. So I had to be able to go in there and do what I had to do. It was also like I was working 9 to 5 so like I couldn't go to the studio until Saturday or Sunday depending on how it was, especially after my little boy. So Monday through Friday I'm at work. I'm either writing while I'm at work. I'm trying to find a beat. I might not find a beat to like Wednesday for that week and then like really like you lock in with a producer actually get a beat done and then Wednesday, Thursday, Friday I might be writing everything I might have seven days to do one song but then I got to a point where my writing process got a little bit quicker and I could do I could have four or five songs ready by the time I got to the studio and shit you know you get to the studio one to take everything and it's like okay I actually made use of this two hours in the studio I had to pay for out of my pocket rather than i just go into the studio and be like i'm finna punch in and then i leave do two hours and leave with half a song or one song yeah yeah definitely you gotta make your money stretch when you're uh at that stage in the career for sure though especially like like i said it was real nine to five like i was really like balancing my bill money with the money that i was using for my kid for how the go to the studio so it really had to stretch Nah, facts.
51:41So, like, how quick would you say it takes you to make a song on average? Oh, shit, man. I ain't gonna lie to you. We're getting to the point where, like, I'm really figuring out that punch and shit. Nah, because, like. This episode is brought to you by Redfin. You're listening to a podcast, which means you're probably multitasking, maybe even scrolling home listings on Redfin, saving homes without expecting to get them. But Redfin isn't just built for endless browsing. It's built to help you find and own a home. With agents who close twice as many deals, when you find the one, you've got a real shot at getting it.
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52:51I tell people all the time, this is kind of like getting to the league. Like whenever you're up here, it's like, okay, it's time to perform. Like this is what you want. You want the money. And kind of like, I've been throwing situations with, like I told you, you know, I used sometimes to have five, six days to do one song. Yeah. these folks will throw you in a room with 20, 30 people, cut a beat on it and be like, hey, make a song. Yeah. And so I've kind of had to adjust to that, but my punching in process is getting pretty nice. I'm getting to like, if I'm in a good mode, like 45 minutes to an hour for like, but I'm also like extremely hard on myself.
53:25Some rappers would be like, I go in there and I can do a song, I can punch in a song in 15, 20 minutes. And be like, I'm so, I beat myself up so much, they'll have to come in there and tell me like exactly what you're saying is hard just leave it alone right and i'd be like no i think i can do it a different way yeah do you have to like intentionally switch up your flow in order to kind of make your song sound different or does that kind of thing just sort of come naturally so sometimes like sometimes i'd be once again we're all my biggest critics every time i'd be like you you got to switch you got to switch it and then that's having to be like brother why didn't you just vibe and like just natural on that is exactly how you need to do it yeah so it's definitely like i've always had that like sense and like feeling whenever it comes to music just like okay like i've always i've always told people i feel like i have a pretty good ear whenever it comes to music as far as like what sounds good and what don't for sure what uh who's the craziest rapper that's shown up in your dms rapper celebrity whatever uh man it's been a it's been a couple folks that you know i've been like i am uh my boy push ice has been pretty pretty that's hard lately yeah yeah uh shout out shout Shout out to Atlanta, bro.
54:26I've been around TI. You know, I love Luchi, showed a lot of love. So it's a lot of real, you know, big names. It's like, especially like folks that I looked up to, you know, or listened to when I was younger. So it's just pretty crazy. Do any of them have like words of wisdom for you or kind of let you know what they think you should be doing? I mean, yeah, definitely everybody I talk to has been like, everything's been real genuine, bro. Like from like Luchi giving me advice from like, you know, bro, like just performing and like you're going to get used to this to like TI giving me real like life advice and like mental health advice and business advice.
55:01And motherfuckers telling me like, bro, like I've been doing this shit for this long and I've worked with this many people. Like, bro, you hard as hell. Just to hear shit like that is like really, hell yeah. It's just really make you feel like, okay, this is what I'm supposed to be doing. When you put out that project, is there going to be any features on it? Yeah, I'd probably go one or two. Oh, yeah? I'd probably go one or two. We're trying to go Port Child Sandwich Remix. Oh, yeah. We're trying to get it locked in on which way we're going to go. You're being tight-lipped about who's going to be on the project?
55:29Probably me and my boy T.I. is probably definitely going to have one on there. That's a big look? That'd be much. Yeah, that's the biggest feature. As soon as you said Pooh Shiesty, though, too, I was like, man, that'd be f***ed up to hear you on a song with him. That could be crazy. I just did the FDO. Oh, your remix? Yeah, like two days ago, yesterday. Right as soon as we landed here in California. Yeah. I mean, I feel like that's actually kind of crazy. That's like seeming like it's gonna be one of the biggest first day out songs ever. I do know it's true. Me and my homie talk about that shit all the time.
55:58And it's like people give me a headache like pork chop sandwich was the biggest song to end the year. I'd be like nah that boy Shisey dropped and kind of fucked it up. Like we said people have such short attention spans right now. Yeah. For him to go five minutes is like... And I'm not gonna lie, I was kind of hating on the length of the song to one of my homies at first. I was like man it's too long. He should have came with like two minutes. and then like when I find myself listening to the whole thing and still noticing more bars I'm like he knew something with that yeah for some reason that makes it stand out way more he really did five minutes and like motherfuckers will play the whole five minutes in the club you standing on it rapping the whole so yeah nah my boy did it there's so many bars that you just kind of need to think about that shit's crazy he's the last of a dying breed man there's not as many dudes like him man hats off to brook that shit crazy yeah nah facts um okay so uh yeah i guess uh i don't know like where do you feel like you're going from here like what's what's the plan like you got what kind of stuff are you focused on just making more music or just doing promotional shit at this point or what's the what's the plan i mean to be real with you bro i'm just i'm just blessed and happy to be here yeah i'm just kind of you know like going with the punches i'm uh i'm up to two pretty hot singles right now i'm two for two i'm striking it and I really want to perfect this project.
57:19Folks, it's on my ass, like, go ahead and drop, go ahead and drop, go ahead and drop. Yeah. And I'm ready. I'd be on my team's ass and the label's ass about, like, how quick can we get this done? But everybody's stressing to me, like, you know, you get to drop your first project one time. So I'm really trying to keep that in mind, and I really wanted to be a body of work that whenever I presented it, not only represents me well, but it represents all the work that I've been putting in there. For sure. Yeah, I mean, you definitely have, like, and it was weird, because I would have kind of guessed this just from like seeing you in the videos and stuff, but like you have like a very like cool, chill personality that I feel like people are going to really want to fuck with you and get behind you.
57:55Just like real humble and low-key, you know? Yeah, that's the matter. I just try to be genuine, bro. I'm big on morals and respect. You know what I mean? I treat a mother fucker just how they're going to treat me. And like I just, man, like I said, bro, I'm just blessed to be here. Like I told you, I was just working my ass off 50, 60 hours a week for$600. So like to be sitting here doing shit like this is crazy. nah nah for sure I feel like you know it's gonna be uh it's gonna be a big year for you for sure and uh I'm excited to see how it goes yes sir yes sir yeah man um all right anybody you want to shout out anybody anything you want to put out there to manifest into the universe hey man I just want you know continuously shout out to my team shout out to God first and foremost for the opportunity all the blessings my kid my family my my pops my hood my man shit free free little D, free little Scar, free Rx, free JB.
58:43They know I'm on the same shit, bro. I don't, ain't too much else going on. Sure, man. No, it was great getting to talk, and I'm fully behind you. Whatever you need, just let me know. I feel like, you know, it's going to be a big year, and I feel like, you know, rap needs more shit that's going to spice shit up, and I feel like you definitely seem like you could be a force. We're going to try to shake some shit up, for sure. Sure. Jay. I appreciate it, bro. Appreciate you all, for real. Thank you. Jay Wick, make sure you tap in on Instagram, YouTube, et cetera, all social media. This guy's going places.
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