Shawn Cotton on Early Days of Say Cheese, Charleston White, MO3, ZackTV & More

20:17Shawn Cotton:But so is that Yayo saying, hey, I don't want you to fuck with my ops? Or is that you just feeling like it would make you look weird? Nah, nah. Yayo. Because I still fuck with Sauce Walker. It's nothing nobody can say about Sauce, bro, that make me stop fucking with him. it's nothing it's nothing nobody can say about yayo to make me stop with him i with both of them like um but cj we just like it's like a it's like a love hate thing like he'll get on the internet go go off on me and text me go crazy on me facetime go so it's just like a gray area but i i don't not with him it's just that's just the time beings as right now it has nothing to do with yayo i think like a lot of people myself included vlad included over the years have realized that if you really want to be the guy producing the most content that you got to kind of just let the rappers talk about you at a certain point and just be able to take them back once they're done like all right you want to do another interview all right cool exactly yeah but i have nothing to get but you know with yayo and him got going on like that's like real yeah for worth shit but um i don't i don't know but sauce i with sauce like nobody sauce came we came up together like i remember meeting Sauce in Austin, he ran up on me like, Sauce's the most confident person.

21:29Like, he just wears it. And I know y 'all got, like, a funny relationship.

21:32Shawn Cotton:I mean, I feel like I've never done anything but show him love. Like, his main gripe with me is that I said that I wanted to do an interview and crack a pint with him, which I thought, okay, we're both lean enthusiasts so that that would be cool. Him probably more so than me. But he took it as more like a racialized thing of, like, that I didn't respect him, which is like, bro, like, if you wanted to negotiate a fee, we could have done that too. I was just talking about the pint. That's on me. That's not like your payment. I don't know. Maybe I phrased it differently at the time. But even when I go back and forth with him, I try not to be disrespectful because I've always been such a big fan of him and I respect him as an entrepreneur and everything.

22:07Shawn Cotton:And even when he was kind of ranting against me the other day, he was like, I respect you going to Houston and doing content with all these artists and bigging up the city and shit. So I felt like it wasn't like a pure hatred thing. Yeah. No, I fuck with sauce, man. And he's like the first dude. I met him like 2013. He was probably like one of the first guys who had money like before rap. Like all the shit he's saying is like it's true. Right. So wait, how did you actually meet Charleston? And did you have the vision for the fact that you guys were going to have this sort of longstanding content relationship?

22:40I was in the bed with my girl. And he used to go live on Facebook every morning. Oh, okay. Driving his car. And the PS5 came out. and he was mad at everybody for buying the PS5. Because at the time he said he was broke, so he was mad at, he was just mad at everybody buying the PS5. He said he couldn't buy one for his son, so he started going off on everybody. And I told my girl, I said, I'm going to make this guy rich. Really? I'm going to create a player. And at this time he had no followers? He was known in the city for sure. He was already doing his thing. I ain't going to come in and act like he was just a bum on the street.

23:22And I just turned him up. But I did turn him up. But he already had the formula down. Like, he already kind of semi-understood the internet. So I told my girl, I said, I'm going to turn him up. And then he used to put his number all over the internet. And I had text him. I said, yo, this is Say Cheese. Like, let's do an interview. And he didn't hit me back. So I'm like, damn. And then he was still posting on Facebook. book. So I had called him one day. He didn't answer. Then I text him. He finally got back with me. And then we did. We did the interview.

23:57Shawn Cotton:Did it go nuts from the first one? No, it didn't. It didn't. I knew it would took three tries. Really? I knew. I didn't pay him. He pulled up with Dewberry. And that interview didn't go up because V, the audio fucked up. So we did it a second time. And then he said like, Nipsey and George Floyd. He had said some shit like that. Kind of got a little traction and then he went at Gilly about the Lil Uzi Papa Corvette Corvette. And you never had any kind of communication about what he was going to talk about in the interviews? It was just whatever he felt like saying? Nah, like nothing scripted, nothing planned.

24:33And then at the time I think I still wasn't paying him. And then Vlad had paid him like$2 ,500. And then I was like, shit, like let's do whatever Vlad gonna do I'll double it cause like you know like we tight now

24:50Shawn Cotton:do you have any idea how many you've done with him at this point? dozens Charleston's made about Charleston's made over a million dollars with me really? yeah like each interview I'm giving him from 75 to 10 really? but his interviews do so good I don't mind but you used to cut shit up into clips and then drop the full thing and now you kind of just drop the full thing I like this interview cause you give a game yeah yeah I'm just I've always been curious because I've seen you go back and forth a little bit. Because interviews do more money in full. You think that overall that makes you more money?

25:19Yes, it does. You got to add the ads in. I don't want to give away too much. Add the ads in every minute.

25:27Shawn Cotton:But that's how I know I'm disconnected because I haven't had to add the ads in myself in a long time. And the other day I'm talking to Trapwell Ross and he mentioned like, well, yeah, you can monetize. You could do a mid-roll ad at eight minutes. But if you get it to 12 minutes or 18 minutes, then you can get two in or whatever. And he's telling me exactly. He's thinking about the length and how many ads. I ain't thought about that in so long. I'm looking at 1090 Jake and I'm looking at the Trap Boy Rosses and I'm like, how the fuck is Trap Boy Ross getting money and he's only doing four interviews a month?

25:58I mean, a year type shit. Remember when he used to rarely do shit?

26:02Shawn Cotton:Yeah. But it makes sense now because you're making more money in one chunk and then you can still break it down afterwards. Well, that's what he's really smart with is he'll make the video so that he can cut out the chunks and put it on his second channel. But then, yo, I was looking at his channel, and he'll get 5, 6 million views in a month without putting anything out. So his back catalog goes crazy, which is something that is probably better than the interview. Yeah, because it's like he does more like a documentary type of format. People just go back to it over and over. I always wanted to like would Vlad start doing full because it makes more money.

26:37I mean, he does clips and then full,

26:39Shawn Cotton:but then he also has the membership. Same thing with us where it's like he's trying to get people to give him five bucks a month. Do people pay you for the membership? You know, he is more than us, but he's been doing it for like five years. It's definitely decent. You know, I can see it growing and growing. Like he told me how much he was making from it like the first month. And then I never asked about it again for like four years. And then I asked him about it and I'm like, oh, OK. I probably should have been doing this from the first time you told me about it. OK. Six figures, damn near? No, but it's still like solid, you know.

27:07Shawn Cotton:And it's like having money that's consistent and doesn't depend on you doing a million different interviews and getting a million different clickbait headlines and whatever. Like that's going to feel pretty good, you know? Yeah. Damn. But yeah, with Charleston, yeah, Charleston makes a pretty big bad with interviews. And I mean, now he's doing the Aiden shit. Aiden's giving him like 30 grit. Like he's easy. The streamers f*** the game up. Man, they f*** the game up. Because they got money just falling from the sky. It's not correlated to anything. Man. Would you stream? not like that would you if it made sense i mean we stream like the podcast a little bit but it's like i only got so much time in the day yeah i can't do eight hours a day yeah and then i don't want to do no script either and then that eight hours the eight hours of you sitting in front of your computer reacting to or whatever is like it's cool while you're doing it because you're getting donations whatever but it's like that that is that has like the worst replay value of anything it does you know versus interviews or documentary type stuff people go back to that but nobody's really trying to hear, oh, I wonder what Adam was thinking about a year and a half ago.

28:09Shawn Cotton:Exactly, exactly, yup. Real shit. For sure. Wait, but so with Charleston, you guys just lock in whenever you feel like you got a good couple topics? Yeah, we usually like to do the first of the month, every month. Like, cause and it kind of hurts sometimes cause we, like when Ronnie passed like that was my guy, but we just had to talk about it. Just like that interview, the interview time with Charleston fell like a day after Ronnie passed. And Ronnie was my real friend. I knew Lil Ronnie. But his baby mom, Ronnie's baby mom was upset about that. But me and Charleston, that's just what we do. I can't.

28:48Shawn Cotton:Has there ever been a time where he said anything during one of your interviews that you were like, this is too much. I got to cut this out. Yeah. When he talks about kids and stuff, that shit kind of hurts. Like, damn. When he said that shit about Gilly's son, Like, that shit's like, damn. Ugh, yeah. But I know... Anything involving kids is tough. But I know Charleston, though. Like, it's easier for me to do that because I know Charleston's really just playing with the internet. Like, he don't... I mean, a lot of shit he really do stand on, but I know he really has a heart for kids. The mind-blowing thing for me is when I see people who are kind of, like, certified street dudes or whatever, and they still won't denounce him because they respect so much of the other shit that he says is that they can just accept the 80 % of his content that they like and ignore the 20 % that they don't like.

29:37Shawn Cotton:The 20 % might be what's really getting people to click and bring them in. Niggas be trying to hold you accountable to shit he's saying, though. At the beginning, it was real bad. I was losing subscribers. Wow. No, I don't think you understand. It's hard to lose subscribers. That's crazy. It's hard to see. It's hard to go from 989 to 987. Really losing subscribers. And believing in it and being like, I'm going to keep going with this. Yeah, you got my mom calling me, my dad calling me, asking me who he is. It was bad in the beginning, but after a while, he didn't make so many good points. And then old points he made.

30:15You know how the internet is. They're bringing up shit that he said four years ago, and now it sticks. So it's like, how can you really argue with that?

30:24Shawn Cotton:But, bro, that's the other thing that fucked up the internet game is that everything's clips now. Everything's clips. Yeah. Everything is clips, bro. Like when X died, I always like, when I look at my views for like the whole time I've been doing No Jumper, there's just like one craziest spike and it was the day X died because everybody went and watched his interview. That wouldn't happen like that anymore. Now it would be like, oh, we're going to take this interview and cut it up into a million pieces and put it on Twitter and TikTok and Reels and everything. Do you report that when it's on TikTok and IG?

30:50I don't, do you?

30:51Shawn Cotton:Nah. I know Vlad does. I just don't bother. Yeah, Vlad. Vlad said it takes forever to get it taken down. Vlad don't be playing. Vlad, he's a Jew. You a Jew? Nah. Yeah, he's Jewish. He don't play about his money. I feel like I relate to the Jews, though. Yeah, I mean, it is. I'm always trying to be cheaper. Yeah, I mean, me too. I'm a three-, four-man crew, man. You got a whole... Yeah, we whittled it down over the years, though. I see. We got a little too big at one point. I see. It's funny you made that video talking about going broke. I said, this dude is not broke, bro. Shut up. Stop playing.

31:22Shawn Cotton:I had an important message I wanted to get across to the world. Yeah, people ate that shit up. It was a good week. and then you got your IG back too so that was amazing what do they do? this thing? I wanna do that how'd you get it back though? it disappeared back? yo massive shout out and I don't think he wants to be bothered about this but like 40 ounce van you remember him? yes back in the day he used to make those crazy hats and shit he's still in the game and I interviewed him back in the day and he was just the one person that tapped in and said yo I got this girl like and then she just boom and what's crazy though is I hit her about ugly god had me hit her up because he's dying for all these years to get his Instagram back.

31:59I'm the one that told Ugly God. To kill the guy? Nuh-uh. Crazy. I'm sorry. Nah, I said, hey, let's do an interview. And he was like, he basically felt like, Ugly God felt like he couldn't do nothing without his IG page. I said, bro, I lost four IG pages, bro. Start a backup page, and if you get that one back, now you have two. I got like four throwaway pages, and they each got like 500 ,000 followers. Yeah. Oh, shit. And we got like over like 98 fake pages on IG. It's bad. But anyway, I said, ugly guy, you need to start a new page, and I'll shout you out. And that day, he got like 60 ,000 followers.

32:45So he was really stuck on the IG page for like two years. Right. Yeah. I'm like, start a new one. I wonder why they took his shit anyway. I don't know. you know he always be posting memes and so probably some yeah post some crazy but wait so ugly god he um so wait this girl got you your back she did but then like and she didn't

33:04Shawn Cotton:want any money or anything she just like said she worked there and then ugly god hit me up like bro can you please like just ask her if she gave my i hit her up she didn't respond to me it was like i don't know like i feel like maybe she looked into it and saw that it was a little too serious Is she a white lady?

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34:47Yeah, there's a lot of places we could go for it.

34:50Shawn Cotton:Okay, this is one thing I've been really wanting to ask about. When I was outside the club in Houston, we're going around. There's tons of people out there. Cartel Bo, a little drunk. He told me, hey, just so you know, you good out here. Sean Cotton, real to him. They can't be out here like this. They done said too much. Damn, Cartel Bo said that? I know. I was going to keep it anonymous, but I figured why not throw him in the mix. He just DMed me to post his shit yesterday about the gay shit. And I said you posted it with the gay shit. But I grilled him about it the next day, too. And he said, he's like, it's not like anybody going to kill him or something or whoop his ass, but there's stuff that people would want to talk to them about.

35:34Shawn Cotton:Because I guess from a Texas perspective, people see you as being very much up in the mix when it comes to a lot of the beefs and crazy shit that's going on. I don't know. I just left Houston. So I just left Houston. Being around a bunch of unruly gangsters people at 2 o 'clock in the morning. I have no idea. I mean, if he was drunk, it came from a real place. But my interview with Cartel Bow, I was there early with Cartel Bow. Me and him was like Shaq and Kobe when it came to his rollout. But I don't know. You might have just been gassing me up. Yeah, probably so. But when was the first time that you really felt like, ah, shit, I'm really wrapped up in this?

36:14Shawn Cotton:Because looking back at the Moe 3 shit, the Trap Boy Frey shit, all that shit, it's like, damn. Like, Sean was really in there covering this shit that probably just seemed like a rap beat. But then at a certain point, it obviously got way more serious. I mean, which situation? Because even like G-Money, like when I interviewed G-Money in Louisiana, I interviewed him. Yeah, right before he passed, right? He asked for an interview. I'll never forget. This was, I interviewed him like over like a speakerphone. And if you go back and watch, it has millions of views. But he begged for an interview. And that whole time, he addressed that he had slept with Youngboy's sister.

36:54I didn't know that. But that's something that he had said in the interview. And, I mean, then he passed, and then people blamed me for it. So it's a lot of things that go on behind the scenes where rappers, they want to tell their side of the story. if I'm interviewing I'll interview Yellow Beasy and then Mo3 doesn't agree he wants to have the last word then Yellow Beasy wants to respond then Mo3 it just never ends and then you instigate it but it's the whole time it's like yo y 'all wanna let y 'all y 'all space be said so that's why I learned from that with the Yayo and Saw shit is when they go at each other on the internet like when he did an interview with you and Vlad and academics, I didn't post none of that.

37:44Like I try to stay out of the back and forth now because when, if something bad happens and it's documented, it's going to come back on say cheese, did this and that. So, and I only did one interview with Yayo about sauce and that wasn't, it wasn't supposed to go down like that. Like it was supposed to be me, Charleston and Yayo together. And it was supposed to be on like some Fort Worth, but Charleston didn't show up.

38:06Shawn Cotton:But with Yayo, you can't really control him. if he wants to talk about who he don't get along with. Yeah, you can't control anybody. You can't control what any man says for real. True, true. So it's like, but, you know, that's what I learned from that. Like, you see documentaries say, like, like Say Cheese or Sean Cotton has something to do with, like, Mo 3 passing. It really started with Roy Lee, like, the comedian. Yeah. Like, once Roy Lee got jumped out of the club one night, this time I'm living in L.A., and No Jumper was just now starting off. Shout out to my homie MT, Michael Taylor. He told me about you, white homie.

38:39Shawn Cotton:Really? But you were just now popping off, and I was living in L.A. at the time. Why did you decide to move there? I would just stay with MT. He would live in South Central and shit. And like I told you, I would stick and move. I was dealing with a girl out there doing like Soulja Boy interviews and Rich the Kid, Famous Dex. Like that was that era. Okay. You know what I'm saying? Trill Sammy, that was that era. Yeah, yeah. So I would be out there with them, sticking and moving. Chicago, L.A., sticking and moving. But this was like when you were coming up, and I would always hear about you on Melrose and shit.

39:12Were you on Melrose at that time?

39:14Shawn Cotton:Downtown until like mid-2017, and then we went to Melrose. Yeah, yeah, yeah. You were downtown at the time. But to my point, Roy Lee got jumped when I was in L.A. And that's when he started going back and forth with Yellow Beasy online. Right. And then that's when Roy Lee got shot. They said he was set up. somebody was trying to pay him for a skit because he was a comedian. And then he survived the shooting. He went to a club they had booked him at. And then he died because he had what those shits called? When the bullet blood clots. Oh, really? He died like weeks afterwards? Yeah. But I never interviewed Roy Lee or anything on social media.

40:00So when Roy Lee died that's when it went crazy. That's when Yellow got shot. And then that's when, and then it makes me look bad because I'm interviewing both parties.

40:10Shawn Cotton:Yeah. So that's what I learned from that. Like, beef now, I'll never do a back and forth, let everybody tell their story because I'm not going to win. I'm going to be the loser of the situation. Like, me right now with, like, Forexers and King Pill going back and forth. Like, it seems like good internet content, but then King Pill goes and shoots a video in his neighborhood. and then all of a sudden we're on the precipice of like anything could happen with this. Like this could totally turn into a serious situation. Somebody could die. Somebody goes to jail and then you're left here. And then they're going to say, Adam 22, he's white.

40:43He doesn't care about.

40:44Shawn Cotton:And even if you believe in what you were doing and that you didn't cross any lines or whatever, it doesn't change the fact that it puts a big old stank on your brand. Exactly. Everybody just kind of associates with that sort of content. And that could be a real brand risk. Yeah, because like I do, like I have AAU basketball teams. Like, I get back to the community. I deal with kids. Like, you got their parents seeing this shit. Like, your name's attached to it. Like, bro, I'm not a street guy at all. Like, I don't even act like a street guy. I don't want nothing to do with the streets. But just having that on your name is like, no, bro.

41:15Like, these people wanted interviews. They wanted to let their name on the biggest platform in their area. And that was that. Somebody died. I'm documented, getting documented, you know. So it's just that's just what happened.

41:28Shawn Cotton:I mean, that's one weird thing about the streets and gangbanging is that nobody ever wants to blame the gangbangers. Nobody. But you as like a square that should know better who's in the middle of it, that's an easy target to blame. Exactly. But yeah, I've always, you know, the G Money shit was real tough on me. And then like even Tech and Main Music, like they're at it right now. I'm not covering that. Tech is my guy. Me and Main, that's my guy. So it's like I haven't posted none of that because if somebody dies, they're going to say Say Cheese did it. So it's just staying out of it. It's wild, though, because it's like by doing that, by sitting it out, you're basically opening the door for all these other pages to just be like, well, we're going to relentlessly document the fuck out of this.

42:15Shawn Cotton:We made that decision when Draco the Ruler was beefing with everybody from Inglewood and all these Bloods in L.A. and stuff. We could have been doing daily, like breaking down the lyrics and like Draco said this and et cetera. And we kind of already sensed what this was turning into. So we decided to not treat it like content. A lot of other pages did. And then obviously it ended in a bad way for Draco. But see, that's why for so long I tried to hide. For so long people didn't know who ran Say Cheese. For so long it was, they called me Say Cheese. I didn't have, that's why now I'm about to start to this, literally in weeks to really pump up the Sean Cotton brand.

42:54But that's a reason why, like, I really, like, academics has a brand. Adam 22 has a brand. Vlad has a brand. Apart from the no jumpers, apart from them, like, y 'all have y 'all personal brand. But for so long, I tried to hide for so long. Bro, n****s outside of Texas didn't know who ran Say Cheese. But was that a thing for, like, safety reasons? Because, you know, being a journalist, especially a black journalist, we get. Yeah. It's harder for us to do. Yeah, bro. it was times I was breaking news hours before like, I knew who was getting shot. And I, and, and it was easy for me to go to Chicago and not know my face.

43:33Like I was in Chicago crazy, but the casual fan wouldn't know, you know, that's say cheese. They would just think I was a black guy with a camera. So that's when I was in Detroit, Dex Osama, like moving and grooving, like the Baltimore's, the St. Louis, like it was easy for me to maneuver because I wasn't super Sean Cotton brand. I wasn't putting my that's why it throws me off when Cartel Bowl said that because I don't even speak on things.

43:59Shawn Cotton:This was him drunk at 2 o 'clock in the morning. No, no, no. I'm just saying this so that he can clear it up later. Bro, bro, bro. That's my guy. That's my guy. He just hit me up yesterday. But I don't even, like, Real Tune has way more opinions than me. I'm not even opinionated. I'll post shit on Say Cheese and go about my way. Because I was having that conversation with somebody the other day and I was like, if you want to know what kind of person it takes to be a big name in rap media, you kind of need to be like controversial, loud, up in the mix. You have to be. Because look at everybody who's killing it.

44:30Shawn Cotton:Me, Joe, Vlad, academics, et cetera, and I even used to use an example. I said, if anything, Sean Cotton obviously has built something huge. It's great. It's powerful. But he would be a bigger name if he was in the bullshit. Man, I'm telling you, I know so much shit. Bro, I know, bro. Bro, like when, bro, Bro, it's been a lot of times where I've gotten killed, shot, robbed. And, like, bro, people talk to me. Like, I really, like, I be outside. I don't be in the clubs and the studios. But, like, people see me. Like, people talk to me. People call me. Like, when that shit happened with Sauce, I've been in Memphis.

45:16I knew, like, I was on the phone with his dad. Like, hours before it even hit. I be knowing shit bro but it's like I can't, me being black me being outside, having to protect my brand, I don't bro, it's times where I will send to a BZTV or I hate saying lower, littler platforms, but I will send to smaller platforms so they could break it and then I'll post it because I don't need shit on my mental, like I don't need people coming after me

45:47Shawn Cotton:yeah, that's a big decision for sure um okay so uh what about the jay main connection because people a lot of times will try to be like oh you blew up jay main and i'm like hell no you forget about all the interviews that sean cotton did with him yeah in the lead-up to that which i remember i would like click on clips here and there but i wasn't like a fully 100 percent of fan yet and then at some point it just kind i actually remember the clip that made me like oh we got to get this on is when he was homeless in no he was really homeless right but he's living in his car and like standing in his crib but he's He was like in the storage facility.

46:21Shawn Cotton:Yeah. And I was like, bro, this is actually like getting really interesting. Like he's putting together a whole soap opera out of his life. He was really homeless. At the beginning, I didn't want to interview J-Main because when I would go to YouTube, all I would see was like King Bond and King Bond this, King Bond that. Yeah. And then like the first second interview, like I just didn't understand it. But, you know, V, you know, the girl who edits my interviews and stuff and shoots my interviews, she saw something in him, and I just kept interviewing him, and he kept telling stories, kept giving us stories about the Tay Savage situation.

46:56That was really what blew him up. Yeah, and then he did the OTF face tats. So that's really what blew him up, and he was storytelling. But at the beginning, I didn't see it. I just didn't understand it, but he was really homeless. I ran into him. Well, I didn't run into him. I picked him up from the U-Haul one time, and I had gave him some cash. And I was like, hey, bro, take this. This is for our next two, three interviews, bro. Just take it. And he was moving, and getting the U-Haul and everything, super good guy, though. Right. He said you helped him get back on his feet before he even. Yeah.

47:34Shawn Cotton:That's a thunky man who took his channel. Yeah. I helped him back get on his feet, and I wasn't on the internet with it. But I just knew what we could build. I gave him a few thousand, four or five grand, like, hey, bro, this is for our next two interviews, bro. Just don't run off on me. And he came back. We did the interviews, and we ran it up. But that's really what it is now with YouTube is you got to create characters, like the 607unk guy. Like, people want to see that now. People don't want to, like, up-and-coming rap interviews aren't, I mean, these niggas be on drugs. They're not informative.

48:08You don't learn anything from them. like they don't want to talk like up and coming up and coming rapper interviews are not what they used to be you know like not to cut you off like when you just interview Scroogey

48:20Shawn Cotton:if you would have interviewed him five years ago that would have did a million views five years ago but I feel like he wasn't popping five years ago no no no I'm saying I'm saying like I'm saying like the space of like rap we also put those clips out before the full one which always kind of is a sacrifice because the full one doesn't have as many views that makes sense yeah getting his first interview was definitely like up and coming interviews used to be the like now it was like people don't but you know what's the weird thing too is it used to feel like you interviewed somebody before they blew up and then that interview would get mad views once they blew up but now i i don't feel that as strong they're gonna do bad interviews afterwards and nobody cares that much it don't unless they become like a generational yeah but then you gotta understand now you could do an interview before they blow up but then they're gonna do a million interviews in between exactly it's like a million more platforms so much less rare yeah and there's a certain extent to which i think people want to see him talk to us like even with charleston like i remember when i was going back and forth with his team they were trying to get me to pay him an outrageous amount of money for an interview and i mean i basically just shut it down but i went through youtube and i screenshotted all of the interviews that he had done over the past like month or two and it really stood out that he was doing whatever he was doing with different outlets but then when he would do your they would do like a million or like a little less than a million like You really had him.

49:36Shawn Cotton:People would way rather see him talk to you than some random person. Exactly. That relationship is a big deal. Yeah. Do you feel like you have any, you feel like you created any players in the last two years, a year or two? Oh, created? The Crip Mac, I give you that. 1 ,000. Crip Mac was created. That was like my Charleston White, I feel like. Yo. I just found him off of making little crappy Instagram promos for brands and shit, yeah. Nah, but 4X has been a big one for sure. Brick Baby was huge until he got locked up. I feel like even the Gen Lee situation was kind of like a thing where I posted him and then we posted him on 100%.

50:10Gen Lee was big, yeah. Took off.

50:11Shawn Cotton:But now it's less likely that you'll be the one who's fully shepherding them into the game because even somebody like King Pill, I got to be like, okay, Cam Capone did have him first, and then I feel like we kind of blew him up more from there. Yeah, yeah. Definitely. Yeah, the interview space is weird. Who's another character or who's some more people that you feel like you helped blow up? take it to the next level. That you don't get credit for, especially. I know about the Rod Wave situation as far as artists and even interviews. I discovered Rod 49, too. Rod 49. Yeah, I discovered him in New Orleans.

50:43That's a good one. Have y 'all did an interview with him yet? Yeah, yeah, yeah. He been on No Jumper before?

50:48Shawn Cotton:Yeah, a couple years ago. Huh. Yeah, I discovered Rod, Quando Rondo. I remember early on, you did something, right? When he beat, we posted him beating on his, on the car, fresh out of jail. Like, why Kel Cyrus? Spot him, got him. Spot him, got him. Shit, you had signs, spot him, got him, and then that's when all the, I think Tonight J made the video. Yeah, why he walking around like, why he acting like we beefing us with shit? Yeah, all right, so which is, because I did hear, I did hear him say that you don't really like him because he exposed spot him, if anything, I respect his grunt. No, you did, I was hurt, like I was mad, like this, he got the number one song in the world, like I was mad at that, but I don't care about that, like brother, you ain't take it personally.

51:30I'm in the media business. I understand that.

51:33Shawn Cotton:But that puts your two roles are at odds there. Because as his manager or person who's, like, protecting him and trying to shepherd him into the game, you don't even want anybody talking about it. But then as a news platform, it's kind of on you. Like, you almost have to. No, I was like, damn. But I wasn't, like, DMing him like, nah. Like, we good, bro. Did y 'all have a conversation? We didn't have a conversation. So it really was no conversation. So that's why I'm like, why do you keep going? He went the bootleg cab. I'm like, bro, why you keep saying this shit? Like, bro, I have nothing against you, bro.

52:08Shawn Cotton:He's just doing his job, really. I mean, especially him. Like, he exposes snitches. Yeah, I respect the grind, bro. I'm not one of them people who are boxed in. Like, bro, I understand it. You just got to have him up. Maybe I just ain't had the conversation. Yeah, we definitely should have a conversation. Charleston's the one who hate him. Charleston hate all the white boys. I try to get... He only likes Aiden Ross because he's showering him in money. He's able to enjoy the presence of a Jew just because the Jew is throwing buckets of money at him. And even Aiden had to work pretty hard to build that relationship.

52:39Shawn Cotton:Remember, they weren't fucking each other for a while. Yeah, yeah, yeah. Charleston winning on me. Justice with anybody. Like, Charleston gonna go in on everybody. And then you just gotta just let it boil down. But with the 1090J, I have nothing against dude, bro. Like, I have nothing against dude, but. And me and Rod Wave, I just want to say this too. Like, I don't have no beef with him. I just was mad at the label because I didn't get a finder's fee. Like, I brought, like, I took Rod, like, Zeke from, he was at Alamo. Zeke was at Alamo. Yeah, Zeke. I went up there during Christmas break. I'm like, yo, it's this big kid, this fat kid in St.

53:19Petersburg. He's it. He got this song called Heartbreak Hotel. He's the guy. one of the A &Rs was in there writing it down on the table and one of the they was writing his name on the table then Rod Wave had hit me like a week later in January after Christmas break when the offices opened back up he was like thank you I'm like damn I'm like okay

53:44Shawn Cotton:but I didn't know so I was really mad at Zeke because I'm like damn like if he would have gave me a point two points on that album or that signing, I would be up 10, 20 million right now. And then it's like, the only reason why I was upset with Rod Wave is because, like, bro, I have a brand. I have a company. Like, bro, if you could just, like, give me an interview or, um, like, this is at a time where I'm making money but I'm trying to, like, find my way. Like, bro, if you can give me a shout-out, other artists will see that and it will help me grow my company. Not more of, I didn't give a f*** about me, like, Shout out to Quatia.

54:23Quatia found him. Let me say that. Quatia, that's my... She worked on your team. She found him. She found Spottom got him too. Let me give her her credit because she's in Florida. Like the Florida man shit, the Florida man saying, that came from Say Cheese.

54:36Shawn Cotton:Really? Yeah, because back when... Well, that's an insane lawyer because that's like normal people say that. Yo, I'm telling you because back when we had came up, me and Quatia had had a meeting and we really changed the whole scape of remember when media platforms used to only post rap shit? They used to only post rap releases and shit? Me and her was like yo let's start posting that is happening in the real world she's in Florida, she lives in Florida, so she would make stories go viral in Florida a man got bit from an alligator, Florida man finds cocaine and turns it in Florida man, Florida man, Florida man.

55:18And then other people would steal her stories that we met go viral. And that's when Florida man went viral. All that comes from Quaisha, a black girl from Orlando that she doesn't say anything. So let me, I just had to put that out there.

55:30Shawn Cotton:Wow. Yeah. Cause I mean, we don't like talk a lot about the different stuff that we do with our Instagram pages, but that did always kind of stand out to me. I'm like, oh, say she's like reports on a lot of like random stories. I have no idea how you get turned on. Before that, it was like even us, like we were stuck on music releases, straight music shit. But we were like, you know what? We need to make this different. We need to report on new laws that are coming out. We need to report on in the war. We need to report on this this 26 year old teacher sucking a kid's dick. And why is that the biggest thing now?

56:07Shawn Cotton:I don't know. Every story is some teacher, especially the hot teachers, banging the students. That is everywhere now. They be cold, too. It's crazy. Them teachers be cold. Yeah, sometimes. And you're like, why are you f***ing with a 15-year-old boy? Yeah, like, what is that? Yeah. Where did that come from? But I just want to give Kresha her credit while we're on a big platform. Like, she found Rod Wave. She found Spot 'em, Got 'em. Like, she found a lot of these Hot Boy Glock 9. She found, like, she did that. So, okay, getting Rod Wave signed didn't work out. Did that ignite a fury inside you, a fire, where you were like, you know what?

56:40Shawn Cotton:But, okay, I'm going to make sure that next time I find an artist I really believe in, I'm going to be able to actually sign them myself or really be able to participate. Yeah, yeah, yeah, yeah. Like, you know, we're, yeah, it lit a fire. And, like, I have a lot of artists that are under me now that I don't, because you want to, you know, you got to be strategic with them. You don't want to, you know, it's a lot of artists that I'm working with right now that I won't put out there. Because if you say, this is Say Cheese's new artist, all of a sudden the expectations are out of hand. You're directly involved.

57:10Shawn Cotton:anything people don't like about you they're immediately putting on this guy that's why when people are like why don't you sign something in no jumper you can have him on the podcast all the time etc i'm like listen like maybe one time yeah but if i have him on the show every week and they're not a podcaster it's not gonna be a good look yep yep you just gotta just sprinkle it around but yeah it's a lot of it's a lot of different things that my hands are touching that i'm just like like let's grind it out like you gotta do your part and i'm gonna do my part but we're going You partnered up with Hitmaker?

57:39Yeah. How did y 'all relationship feel? Oh, shout out to Tony, man. Tony's that guy. Tony from Hitmaker's that guy. And he believes in me 100%. Huge deal. But, yeah, yeah, we did the deal and we, you know, probably. I see you got the warehouse. I see the plaques. Yeah. You're cooking up. Yeah, we cooking. We just got to just find one. Yeah.

58:06Shawn Cotton:Because you have like a lot of different things going on at once that I feel like it might be kind of tricky to figure out what to put your time into because. I'm selling everything. Let me say this on no jumper. The weed farm in Oklahoma, selling it. Oh, you done with it? The 40 acres? I'm selling that. All my real estate, selling it. I'm selling everything. I'm putting everything into Bitcoin. Why? Just to simplify life? Huh? Simplify life, less headaches. Bitcoin's going to$10 million. You're white, bro. Are you into crypto? I got some. You a whole coiner? Yeah. My God. My God. I mean, a coin is like$20K, right?

58:42A coin right now is$100K.

58:44Shawn Cotton:For a Bitcoin? A Bitcoin right now. Look it up. What the fuck? Really? Yeah. You better. Come on. Adam, you too rich to not have at least 10 coins, bro. I have. How many kids you got? One. You two, right? I got two kids. Two kids now? Yeah. But your kid needs to have a coin for herself. Because by the time she's 18, that's just going to be worth$13 million. So I'm selling everything I have, and I'm putting it in a Bitcoin. She does have a piggy bank. Man, put all that in a Bitcoin. Okay. And I know you got money. I know you do the pipe talk. This is me letting the Coinbase app update because I haven't opened it in so long.

59:23So what made you, you know what I'm saying, get out? Because one day I seen your story. You had like a cul-de-sac with like eight houses. Yeah, yeah, yeah. I'm like, damn, what the hell's going on? Yeah, yeah, yeah. Fort Worth, I have like a whole neighborhood I had bought all in, like 10 minutes from downtown. I bought that for like$150. That shit worth like$400 now. So that was a quick flip. But I'm about to sell that, and I'm about to buy—I'm about to sell it for, like,$400 ,000, and then I'm going to buy four Bitcoin. Like, I'm trying to get up to, like,$20 ,000,$30 ,000 Bitcoin because it's going to get to a million.

59:55It's at$100 ,000 now.

59:56Shawn Cotton:But, okay, you could sit in your office for hours and hours and hours and listen to new talent and try to just figure out, like, who you believe in. Or you could schedule interviews and do those. Or you could—I mean, the real estate stuff, you're saying that's on the way out. Yeah, that's just— But how do you decide, like, what you want to actually do with your time? I feel like that's, like, a tricky decision. Interviews, for sure. Okay. And then, I mean, you don't have to be super hands-on with the artists that I work with. Like, they have managers. They have, shout out to my guy Third. He really helps me.

1:00:29You know, he helps me with the communication part. So I don't have to, I'm not 24-7 talking to everybody. They know what they got to do. Yo, TikTok, snippets, studio. do it over and over again until you catch one and then let me seat it but I'm not super 24-7 talking to them every single day no

1:00:48Shawn Cotton:so you don't think there's a lot of value in you you know going and spending a couple hours in the studio with an artist yeah for sure yeah but I'm not like I'm not everyday yeah you know super hands on or like hey change this word yeah shit like that this beat like take that one sound out yeah yeah I respect people who can do that but that's not my skill set yeah yeah Yeah, I do that a lot. When I am in a studio with artists, I'm super opinionated. Okay. But if you're asking my daily schedule, nah, I'm content king. I'm trying to figure out news for IG, news for Twitter, news for AV. Who we interviewing?

1:01:30Hey, what's the goal for this month? We always get together at the end of the month. Hey, how much we making next month? Let's do that. We need to get him? Bet. We need to get him? Bet. okay he's charging 5 000 uh uh uh like i'm i'm always trying to figure it out you know what i'm

1:01:46Shawn Cotton:saying yeah so i mean i feel like i can't run the news page at this point because it's like i just have so many other things going on and when i see something on twitter and i'm like oh that'd be a great post like i have to have it so i can just send that to the team yeah and have somebody whip it up because like i used to be in canva making the image or whatever and it would make it so that if I sat down over breakfast to eat my eggs and I'm looking at Twitter, I'll find a post. All of a sudden I'm making the post. It takes me five, ten minutes to make the post. I post the post. Now I'm back on Twitter, and I realize, like, I only spent five minutes out of the half hour I was sitting here eating breakfast actually looking at the news.

1:02:21Shawn Cotton:Exactly. And I spent all this time posting shit. Exactly. Yeah. I post from time to time, but I do have a team of people who, like, they, you know, they, like, questions. You know, she posts too. but I got a team of people that check emails and like that. Like I said we're about five or six strong but you know I still do like curating content. But haven't dipped your toes into the real estate and the weed farm and all that. You're just like you know what my time is better being focused on these things that I'm super specialized in. Yeah like I just want to just I just want to do what I'm I want to do what makes me happy.

1:02:59Shawn Cotton:That too I feel like when you do what makes you happy, the money's going to come. And me doing real estate was fun. It was cool. I learned a lot of things. But you have to rely on people in that space. In this content space, I know if I go hard, the harder I go, the more money I'm going to make. And I hate relying on people. I hate it. Like, bruh, I hate relying on people. So that's what really spun me away outside of real estate. And like I said before, Bitcoin is going to a million. Anybody who's watching this interview, I've done a thousand. Every day I'm watching Bitcoin podcast. I'm on it, bro.

1:03:40Bitcoin is going to 10 million. So I advise everybody to at least get to 0.1 Bitcoin. At least own a million Satoshis. At least own a million Satoshis. You know how many Satoshis is it? What is a Satoshi?

1:03:51Shawn Cotton:I know that's the founder or whatever. A hundred million Satoshis are in one Bitcoin. Oh, okay. So you don't have to buy a full Bitcoin. You could buy a.1. You could buy half a Bitcoin. At least own a million Satoshis. We're not going to see a cotton coin? Nah. That era's over? Nah, that shit's over. That shit's over. For sure. But for sure, Ben. Okay, so. All right, where do you want to take this? You don't smoke. You don't drink. So I know you gamble. Is that your vice? I'm done gambling. You're done gambling? I'm done gambling. What's the most amount of money you lost gambling? I've lost$70 ,000.

1:04:26but I've won up to, in one week, I've won up to like 220.

1:04:32Shawn Cotton:Yeah, because you gamble. Like, I'm betting five or ten a game. I be seeing you gamble a lot. Yeah, I'm done, though. I'm done. On sports primarily? Yeah, per game. Just gamble on sports, though? You don't do any other kind of gambling? No, no, no, no, no. Yeah, yeah, like he's big in the sports. Yeah, I'm five, ten thousand per game. I'm done with that, though, just because it takes up my time. Yeah. And when I quit betting, I ended four or no. So I wanted to end off top. That was last Sunday. I went. So you finished betting. You finished gambling last Sunday. Last Sunday. Last Sunday. Nigga, you'll be back.

1:05:08Shawn Cotton:It is Sunday right now. So if you were going to do it, today would be the day, I guess, right? Let me see. Yeah, last Sunday I quit betting and I won 20 grand.

1:05:21My bad. I won 20 grand. I'm about to show you. I won 20 grand. betting last Sunday. And I just was like, you know what? I'm going to end it on a high note. So, seafood and gambling, that was my advice. I still eat a lot of seafood. But, yeah, I'm done gambling. So what you do in your spare time for fun? It was gambling. In my spare time, I was really dry. Like, it was to a point to where I would stop looking for content, and I would stop, like, the interviews would, like, when you notice the interview drops, when my interview production would drop, it was because gambling.

1:06:06Shawn Cotton:See, that's not good. Like, waking up in the morning, looking at the plays for the day, you know, baseball, the game started at daytime. So it was like I could wake up and win money at 12 noon. But, okay, that's weirdly consistent because me, anyone who knows me knows that when I'm not doing hip-hop content, I'm probably either watching poker content or playing poker. Academics, I don't even know exactly what he's into, like blackjack and shit. Blackjack or state. Remember his old girl was saying that he's lost, like, crazy amounts of money on shit, whatever. Vlad does not gamble at all. He's a Jew.

1:06:43Shawn Cotton:He's too neurotic. He doesn't have the personality for it. He needs everything to be in his control. Yeah, but that is interesting that like a lot of us kind of end up putting our time into that. Yeah, so I mean we all, so poker is that's like, how much you gamble? I mean, you know, if on a Sunday, like my favorite way to play poker is like on a Sunday, 8 or 9 a.m. I get on and I'm playing a bunch of tournaments between like$1 ,000 and like$100. But in total, if I have a bad day playing poker, I might lose$10 ,000. If I have like the best day, you might win$20 ,000,$30 ,000, unless you really hit a crazy league.

1:07:17Shawn Cotton:Like, I was in a tournament one time where it was$2 ,600 to enter. I got 100th place for, like, 30K. But first place,$2 million. So I'm still just, I just need that kind of link. What's the highest you ever got, like, in placements? I mean, like, I've won tournaments where I won, like, 30K, 35K. Like that, where it was, like, a$300 tournament. So what's the thrill of you trying to be number one? The thrill is just, like, trying to get better at the game. because the dudes who are, like, really great at it are, like, gods. Like, they just study this game so hard. They understand it so good. I'm obviously not at that level, but, like, there's so much to learn from it.

1:07:54Shawn Cotton:I feel like poker, because I got into it when I was, like, 20, it fucked up all the other gambling for me because it's, like, a type of gambling where you have some control but not all the control. So to me, gambling on a sports event when I don't know anything about sports is just kind of, I just don't really care. It just doesn't do it for me. Yeah, so, you know, yeah, gambling like it, and that's why I wanted to show y 'all like I ended on a high note because when people stop gambling it's because they went broke. Like me I ended on a high note and that's why people keep going because they end on a low note and you keep chasing you keep chasing your losses.

1:08:31So that's really why I just was like you know what I'm done. I gotta get back to what I love like I was telling you earlier and And I feel free. It felt like I was released from prison, bro. Because you get up and you're looking at stats. You're looking at trends. You're looking at numbers and who's playing, who's pitching. I just had to just leave it alone.

1:08:57Shawn Cotton:Yeah, like some of the poker dudes that I pay attention to, I try to take their focus when it comes to poker and just turn that towards interviewing. Anything that takes me away from interviews and content, I try to push out of my life. I try to keep my life just family and then content. And then everything else is just kind of like a little bit of a distraction, but I try not to let it come into the forefront. All right, can we talk about the Mo3 era? How deep did your relationship actually get with him, and what was that time period like? Man, we were tight, man. Mo3 was like the last rapper I seen blow up from CDs.

1:09:35He really was selling CDs. He was really like, when he said he was sleeping in his car, he was really doing shit like that. Like, he was really dirt broke. Like, he was really the underdog out here. Like, people, because he didn't have a lot of money. He wasn't flashy. He's just super talented. You know, and a lot of people counted him out in the beginning. You know, a lot of people, I want to say the city of Dallas was really like, was really like super yellow beezy, super trap boy Freddy. So, Moe 3 was always the underdog, and he always had that chip on his shoulder. But we were really tight.

1:10:11Like, the week before he died, he had did a—the last time I seen him was in Houston. Plus, they say I never, like, am scared to go. I love Houston, bro. Nah, I love Houston, though, bro. Like, I love Houston. But, nah, anyways. But now I'm in Houston and I'm in Houston and I see Mo3 at this TD Jewelers. And he's super mad. Like he just did a song with Kevin Gates. It has like 12 million views at the time in like a week span. Like it's going up. It's going crazy. But he was just like super upset because he wanted to be huge. He wanted to blow up. And that was like the last time I talked to him.

1:10:59and that was the last time I seen him. And then the last time I talked to him was on the phone. He said that Ghazi from Empire was about to move him to San Francisco, get him a house on the hills. But he does, he said he felt like he compared, the last time talking to him, he said that he felt like Dolph. He said, I feel like the 100 Shots Dolph situation.

1:11:23Shawn Cotton:Really? Wow. Yeah, he said that. See, what's crazy about that is that when I interviewed Mo3, I mentioned to him that I had Dolph and Kegel out coming right afterwards, and he was like, yo, do you mind if I kick it for a little bit so I can just say what up to him? Because he had never met Dolph. So I got to see them meet and Mo3 telling him what a fan he was and everything. And I don't know if Dolph actually knew about Mo3 yet, but they had that moment, and that was really cool. And then you fast forward like a year or two, and they're both gone. Both gone. Terrible. Crazy. I was in Miami at the time.

1:11:53I'll never forget. Like, when Mo3 passed, I was in Miami, and I just seen, like, the highway situation. And the night before, like, I don't know, it was crazy. Like, you just see, I don't know, like, what? Like, he wasn't even supposed to be here. Like, he was supposed to be, he came back to shoot a movie, a little movie they were supposed to shoot. But, yeah, no, Mo3 was my guy. Like, when I say he was a student of the game, like, me and him would bump heads because of Rainwater. Rainwater's super annoying. Super annoying, bro. No, like, I f*** with Rainwater. Yeah, yeah. But he's what you want in the manager.

1:12:38Yeah. Insistent.

1:12:39Shawn Cotton:He's aggressive and annoying when you don't want to be. Super annoying, bro. Like, Mo3 would drop a video at 2 at 3 o 'clock. Hey, Sean, why you ain't supposed to? You know, he talk fast. Why you ain't supposed to? Bro, shut the f*** up, nigga. This shit just came out. Let me wipe my ass. Let me wake up. Yeah, yeah. But that, I don't think Mo3 would have been where he was at without Rain. Rain, super annoying guy, but he's effective. He's super. He's in your face. He's rah-rah. A lot of rappers are too cool for school. If you're too cool for school, if you want that mystique, you're going to have to have a spokesman for you.

1:13:19Your manager can't be mystique and you be mystique. That's just not how it work, bro.

1:13:25Shawn Cotton:You can only be Playboy Cardi if you got some people that are down to get you through the door. You have to have a rah, rah, rah. Because when Roland Lowell comes calling, Cardi can't just be in vampire mode. There's got to be somebody to take the call. Exactly. So that's mode three. He needed rain. But, you know, me and mode three, we had our ups and downs because of rain. It was times I wouldn't post mode three because I was mad at rain. Really? Fuck Rain. I'm not posting your shit. Fuck Rain. I want Rain to be mad. Right. It was times me and Rain was supposed to meet up. We was, where are you?

1:13:57I'm at the barbershop. And they like me and him. Like, he really. Like, so that's why it's like when people talk about Rain, when Mo3 died, it was like, nah. I seen the Rain water that would do anything for Mo3. And I seen that. Like, I was there. I was in that. I was in that mix.

1:14:17Shawn Cotton:I feel like everybody comes into this content space pure. You just love the music and everything. And then you fast forward however many years, like both of us have been in the game for over 10 years or whatever. And at a certain point, you just get, you know, you just see so much loss. And so many of these people that you become close to, like I think this is pretty universal for anybody who does interviews in hip-hop, that there's just going to be a lot of people you get close to and you got to see them go. Like how did that one in particular impact you? Shoot. This shit crazy now. And not even, like, I don't want to let the cat out the bag, but we're about to put together this mural of, like, rappers who died over the last 10 years.

1:15:03It's so many rappers.

1:15:05Shawn Cotton:It's crazy, yeah, yeah. That's why the rap game's so ass. Yeah. I mean, a lot of them, yeah. Like, if you were to bring them back. Street and hipster. Yeah. Lil Peeps, the X's, the Juice WRLDs, the, I can name, speaker knockers. It's so many rappers who died. A lot of times those fan bases don't just move on to other artists that are similar. They just stop listening to that part of music. I never saw a good X replacement. I never seen somebody who was kind of like Juice WRLD. Their fan base just dissipates. you know like and and and that's just rappers who died and then rappers who went the pit pooh shite foolio the bro like so many bro with this is the shit really and and it's not really stars no more there's not really no who's the new star yeah like who's really like the new like rap star like it's not really no you tell who cardi but he's not new yeah he put in his tent he put He's in his 10 ,000.

1:16:12Shawn Cotton:He's in his early 30s. So if you think about it, like, who are the artists that are in their 20s? Young boys and superstars. There you go. That's true. Outside of that, who's the new? There's not really no new stars. It's pretty limited. It's almost like you have a whole generation that just hasn't really picked up the slack. There's not really no new stars, bro. I first had that experience in 2019 at Rolling Loud in L.A. where I just sort of looked around. And I'm f***ing with a lot of people. I know people and stuff. but I'm like, oh, all the artists that helped me get here are no longer here.

1:16:41Shawn Cotton:Facts. You know, I would be in X's trailer right now or Juice WRLD's trailer, whatever, like I guess Juice WRLD's still around that time. But, like, I mean, that's crazy, like coming in the game. Because it's like you're never going to, like, get relationships that feel as real as the people that you knew when you weren't shit, you know? Yep. Yeah, the game is twisted, man. I don't know what it is. I don't know if, like, TikTok plays a part. I don't know what it is. I mean, and a lot of it is the storyline, too. Storyline plays a huge part in artist success. Seeing that artist broke. Young boy, we seen the steps.

1:17:21We seen every single way with young boy. You just got to have the storyline, too.

1:17:28Shawn Cotton:It's tough to pull the wool over the fans' eyes at this point. Exactly. The storyline got to make sense. The storyline has to add up. we got to see you go through, we got to see you battle tested. Like, Youngboy, when he was battle tested against all the Baton Rouge shit, then Youngboy moved to Houston. Jay Prince tried to, then he, you know, he went against, like, he just, he's battle tested. Like, that's why we like Youngboy. Yeah. Like, you just can't come out of nowhere. Is he the superstar? Yeah. Sales-wise, yeah, but personality-wise, I don't know. Have y 'all interviewed him? No. No. See what I'm saying?

1:18:03Like, it's like the interview game is weird. It's like. Everything's oversaturated. You got new artists and you got all these platforms. They got so many opportunities to go to. Yeah, that too. But it's like. It's like. It's. I don't know. It's like if you're too big, you do. It's like Ice Spice. Y 'all do Ice Spice interview?

1:18:26Shawn Cotton:We actually had our boy Dave, Black Dave from New York, do a vlog with her right before she popped off. which is another good example though because that vlog didn't exactly do crazy numbers even though it was like a snapshot of ice spice right before her career absolutely exploded. I actually thought he was just trying to fuck her. Because I listened to the music and I was like I don't really get this. Like this seems like Dave trying to get some pussy so he did a vlog with this girl. Six months later she's fucking gigantic. But it's like once artists get to a certain level it's like they just stop doing interviews.

1:18:57and then it's like if they're big they only go to a place that is sponsored like a shea shea a million dollars worth of game it's like the boutique independent boutique blogs interviews whatever platforms is like it's in it's like a weird space for us so because if you with so

1:19:15Shawn Cotton:many street artists and smaller artists that changes the image and makes the bigger artists not necessarily want to go on that platform exactly but then like you can't just sit around and wait for that. Wait for him either. You know what I'm saying? I don't know, man. Yeah, the interview space is crazy, bro. I remember at a point in time, you could interview like, Trill Sammy blowing up did a million views. A Famous Dex was at that time huge. Rich the Kid, huge at that time. It's like, up and coming artists now is like, people just don't care. Yeah, there's just way less up and coming artists too, because like those streams I used to do all the time where people would donate for us listening to music, we still do it.

1:19:59Shawn Cotton:But I mean, it used to be nonstop flood of new artists that were down to pay money for us to listen to their music. And that was the most you made at one. 20k on a stream. Yeah. And like past that though, like it just feels like, oh, there's just not as much interest in hip hop. There's not as many people who are really trying to be in this world. I think before we move on, I think it used to be a chitlin' circuit. You used to have to go to L.A. You used to have to walk down Marrows. You used to have to open up for the Maxo creams and the Lil' pumps. Now it's zero to 100. Like back then as an up-and-coming artist, you had to be outside.

1:20:39Nowadays, you don't have to be outside. I'm going to do a TikTok. I'm going to shake my ass on TikTok. I'm going to go here. I'm going to go there. I'm going to get seated on blogs and shit like that. But back then, it was a chitlin' circuit. You had to be on the scene back then.

1:20:52Shawn Cotton:Yeah. You had to get a no jumper. You had to get a safety. You had to go to these warehouse parties in L.A. that everybody was going to. And now, like, we did the store. The store was closed for three, four years, and then we reopened. And, I mean, it was like another world. Like, it just was not the same. Like, 2017 on Melrose, every single day, nonstop, people coming into the space, being outside. Dudes would pull up. Some random fat white kid would be outside with an amp and a microphone wrapping on the corner. You bet. I'm telling you. I'm telling you. 2000, like, before COVID, you had to be outside.

1:21:22South by Southwest was different. Like, South by Southwest, our goal was 50 interviews a weekend. Like, even me, like, I had to be outside. Feet on land. Like, you had to be outside. I remember one time I was at Finger Licking in Miami, and Chief Keef had pulled up with Tato on them. I thought they was going to jump me. Really? Yeah, I thought they was on my ass. but Chief Keef was like, say, Chiefs, get out of here. Get out of here. And that was right after I interviewed his mom, so I'm like, and you know, like, you don't know how n****s feel when you interview their mom. So, that was funny, but to my point, you had to be out, you had to take risks.

1:22:01You had to. Nowadays, it's like, it's not like that. Yeah.

1:22:06Shawn Cotton:No, it's definitely a different game. How do you feel about like, major mainstream platforms not really like, acknowledging, and the independent media space is like, you know, you ain't never seen yourself in BET. I mean, that's just the, you got to play the game. That's expected. It's like, let me put this into a, let me make this analogy. That's like shit. If you're an independent rapper, you're not going to get playlisting on Spotify. You're not going to get a billboard. You know you have to play the game. You have to be in these certain, and I don't feel no type of way about it. Have you ever tried to play the game with them?

1:22:42No, I really haven't. I like doing, like I say, I like setting my own quotas every month. I like being free. There's been times when people tried to buy me out. Millions tried to buy me for Say Cheese, but I'm like, I'm cool because, like I said, this is a hobby for me. It keeps me out of trouble. It's a passion. It's something I love to do. I love curating content. So I never tried to play the game.

1:23:09Shawn Cotton:Right, because even with Complex, when they did that top media list or whatever, I felt like there was a bunch I would like to change about it, but you being left off it. I told you why. Mind-blowing. No, no, no, no, no. I understand because the personal brand of Sean Cotton, I'm not really opinionated like I can be, like I should be, will be. But I feel like if Sean Cotton, the personality was bigger, come on. Because at a certain point, even old heads like Vlad or Elliot Wilson figured out that if they take to Twitter with a controversial opinion, that's going to make everybody talk about him for a day or two.

1:23:44Shawn Cotton:Which is, there's definitely value in that, keeping your name in the conversation. But at the same time, I wonder how much value there really is in that. Because if your opinion is dope and people just are like, wow, he just landed on something amazing that we weren't thinking about, then that's good. But I feel like somebody like Elliot kind of makes himself look goofy to people. And that's probably not great long term. Yeah, I be seeing that shit. He kind of be looking butt hurt and shit. There's certain things that you just shouldn't do at 55 that you could easily do at 25. And shout out to Elliot, but like crying that you didn't get the Drake interview again after he gave you one is crazy.

1:24:18Like, nigga, I ain't even get one yet. Yeah, like, what? Yeah. Yeah, what's your relationship like with the academics? Because I ain't think I think I... Me and academics, like at the beginning, it was funny. Like, we used to, we used to, like, we didn't like each other in the beginning. Because it felt like competition. Yeah, like we just competitive. of like, nigga, you a young black dude in the spot? I'm a young black dude in the spot. But then after a while, when it's kind of like we all found our certain niches, he found the streaming way. And then I went like this way. And then it was kind of like, oh, okay, like then we could both coexist without beefing.

1:24:49So we got on the phone a few times, and we were supposed to do like a nightly show, like Skip, like Shade and Ocho.

1:24:58Shawn Cotton:Wow. We were supposed to do that. But, you know, academics, he drink a lot. You think that was the thing getting in the way of it? Yeah, because academics late at night is a little different than early in the day. Yeah, it's just like I wake up super early and I feel like our schedules be different. I wake up at like 5 a.m. I think that's when he goes to sleep sometimes. Yeah, for sure. So it's like, I don't know. He mentioned it on Twitter like a month ago. But I just feel like we just got to just get to it. I mean, with somebody like Ak, I mean, he is on stream for so long that it's got to be a weird feeling to get off stream to do a two-hour podcast that realistically is not that different from what he could just keep doing on stream.

1:25:41Shawn Cotton:And he just seems, he's more comfortable in his crib just sitting there doing the stream than when he has to go get dressed and do a podcast in his studio. It feels like that's not as fluent for him. Hell yeah. Yeah, I don't know. Academics, he killing it, man. I mean, no, we definitely in good terms. It was just at the beginning, like, he would, like, share. I don't know. It was Petty Young, bro. We ain't really. Where was the shade that you felt like? Because it's like he would credit everybody else's story that he took, but when he took our story, he wouldn't shade us. I mean, he wouldn't shade us.

1:26:13He wouldn't tag. He wouldn't tag. Yeah, I'm like, damn, bro. What's really, like, what's to you? Like, bro, I'm just like you trying to get it. Like, we both making money. Yeah. But I think after a while, I think I had to earn his respect. You know what I'm saying? He started seeing me get to it. He just started showing love.

1:26:35Shawn Cotton:I feel like anybody who's going to make it in the media space at some point, academics is going to try to put you through the academics gauntlet. Let's see if you really built for this. I tried for two years straight to get all of us together. the Vlad, Say Cheese, Academics we was trying to do the whole No Jumper all of us come together and do the awards show I guess you wasn't rocking with it? I just didn't feel like would it be virtual? would it be in person? and then I'm like if we do it in person will rappers come out? okay rappers come out would it be beef? I was just trying to visualize it in my head for real I think the version of it that we kind of landed on that would be the simplest to pull off would basically just be like a series of podcasts with like the main hosts or whatever and that we wouldn't do anything in real life maybe build up to that over time but just do like podcasts where we just discuss the categories that we wanted to do the top things for so i hey i'm still down to giving another no no that that's dope i i was thinking on some like we about to run out of theater and yeah and my thing too was i think that if we did eight hours of content, we would have to split it up and be like, here, everybody gets two hours and then that basically forces anyone who's interested in this to go to each other's channels and shit.

1:27:58Shawn Cotton:Yeah, yeah, yeah. I think that would be dope. Yeah. So, someone we could still probably do on the music. Hell yeah, niggas. All right, damn. Because that's one of the main initiatives that he really tried to push through. for the last two years. I'm like, this nigga Sean don't be answering. Nah, he has been like every year at the end of the year. I always hit y 'all in the group chat. But I was just like, damn. And then, you know. But yeah, I think it's something that we would do at the end of the year. I'm down. Let's do it at the end of this year. Because Laz still with it, Ax still with it.

1:28:25I'm down, yeah. All right, I got some questions. So top five hip-hop media personalities of all time. All time? Yeah. Damn. What's the dude name that had the grill? he used to be in the street interviewing people with the grill yeah he used to be damn you know who I'm talking about from where they used to be called on the street this episode is brought to you by Facebook so you were scrolling on marketplace and there it was the bike you'd been searching for you sent a message and it turned out the seller was super chatty kind of funny, and an avid cyclist. The next thing you know, you're in a cycling crew.

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1:29:28Shawn Cotton:Sierra has all the best active and outdoor brands for the super athletic stuff, like running gear for cruising up the trail. Woo! And the super athlete-ish stuff, like fishing gear for chillin' by the creek. Nice cast. Fitness apparel to push for higher reps. You got this. And golf balls priced so you can afford to lose one. Or a few. Head to Sierra or Sierra.com for the brands you want at the prices that let you do it all. From athletic to athletic-ish, Sierra's got it. On the street. Hold on, let me see. Doesn't sound familiar. I mean when you say right now or all time the only question is like who was really great that's not doing it anymore I guess I would say most of the top hip hop media personalities are still at it unless you want to go back into history and you have to consider I mean like you know I used to watch Sway on MTV I got all the respect for Sway but it's hard for me to compare a Sway to academics in this current world that we're in I'm interested to see who he was looking at who you molded yourself out there.

1:30:32Big Tigger. Vlad. Gotta give Vlad his credit. That's who I was watching. I'm at Best Buy Distribution Center wiping refrigerators watching Vlad.

1:30:43Shawn Cotton:That's the architect. Yeah, I gotta give it to Vlad. AJ and Freeze. It's just a lot of different... It just depends on what you like. You know what I'm saying? 106 and Park. It just really depends on what you like, for real. But a top five is I had to really sit down. I can't think about it. Because you're going like impact and influence, I think, with some of those choices. Like when I think of it, I think of it almost more like the UFC heavyweight division. Like who, regardless of like where they're at right now, who could really get in that ring and hold it together in a podcast format and do the best job putting their arguments and their opinions forward.

1:31:21Shawn Cotton:To me, a lot of the older dudes, like I just haven't seen them in that environment. So it's kind of hard for me to even think of them in that category. I don't know. Who's an interview that you missed out on that you wish that you... Kodak Black. I was in L.A., and he was shooting a plug song with Rich the Kid. Classic. And I slept on Kodak. I always felt like I had enough time to get it.

1:31:51And his manager, I think Fatboy at the time, I was just playing around. I was like, I'm going to do it tomorrow, and then it just never happened. Then he went to jail and got out. I was supposed to do another one. But I think Kodak was one that I really, really wanted early. Kodak, he's one of my favorites early. I mean, he ain't the same Kodak, but.

1:32:17Shawn Cotton:I still feel like his music is good. It's just like personality-wise, it's like I think we're all a little bit worried about him. Yeah, it's like, man, if I could just talk to Kodak and just tell him. And, like, man, like, it's ways for, like, I don't know, man. Like, Kodak, he, man, early Kodak was ahead of his time, bro. Like, yeah, Kodak for sure. I never really had a chance. Once I interviewed G Money, I knew I would never get a young boy interview. Who else? Yo, Bobby Smurda early. That would have been big. We had drove all the way to New York, and something had happened. we didn't get that one either, but.

1:33:01Shawn Cotton:Do you ever miss that though? That experience of just like being so focused on the content and you'll just get in the whip and just drop somewhere just to make it happen. Yeah, but now it's so internet that's like, we haven't really had no super, we haven't really had no overnight sensations where you could just, like who, I can't tell you a artist that, like, we haven't really had an artist like that in years, bro. They get swooped up. that just had yeah you know even like all right six nine like him doing no jumper was the biggest thing in the world to him he begged me for like six months and like i got it right before he really started popping off but when i think about that now there's so many platforms in new york that he would have gone and done like if that was happening now you know but at that time there wasn't really any like lit underground uh podcasts on the east coast now there's a bunch for any kind of drill kid coming up or whatever i to be fair six nine might have wanted the no jumper look specifically because I think he was trying to kind of fit in in that Lil Pump XXX Detacion meta, you know?

1:34:03Who, I mean, there haven't really been any...

1:34:05Shawn Cotton:And that's before he went gangster for the record. But see, there haven't really been no overnight sensations in the last... Who? Who's been the last overnight? There haven't really been no... Yeah. Not to the level of like an X and Juice world. No. I mean, you got the Pluto girl now. She's going crazy, but What really would that do, though, number-wise in the interview? That's not going to do a million. Not trying to downplay her, but I'm just saying, in the space where we're in now, it's just whatever. Yeah, it's not quite the level of enthusiasm they used to be in. So it's like now, people want the drug dealer stories, they want the hitmen stories, the gangster stories.

1:34:46People don't really want the interview shit no more. And I'm not saying this from just my channel. I'm looking at Vlad. Vlad has went more older artists, more OGs. You went more porn star, gangster route. No, I'm keeping it real.

1:35:00Shawn Cotton:No, for real, though. It's like a freak show. It's like a crazy world of all these different characters. Your shit's like Jerry Springer now. Yeah, yeah. Which is almost a shame because sometimes it takes the attention away from just interviews. Yeah. Because it's so hard not to pay attention to, oh, he just dissed his hood on the podcast. And that's all anybody's talking about this week. You did an interview that was dope. You did the not live mixtapes, but the... Oh, Dat Piff. Oh, I got a lot of love for that, yeah. They were like, that's vintage Adam right there. That was a good one. But like that.

1:35:29It's hard to find those opportunities because there's so many people.

1:35:32Shawn Cotton:That one worked just because Dat Piff was like a niche enough phenomenon that we were the ones really pushing for. Although I guess a bunch of other people were asking him for it as well, yeah. Yeah, like that is dope. But as far as artists, like I can't really think of like no artists right now know that just i mean of course bigger artists like estg or somebody that a v's have you done v's v's and estg i met i might have done that first interviews honestly years ago yo you want to know like an example though i'll give you two different examples of like how you can do an interview and then just have it age well in this modern climate is that like flaco did aaron the plumber who's a snitch but this was before we knew about that and he got him like really before he popped off that went on to do crazy numbers and then vlad got uh roger bonds like uh who was like one of diddy's security dudes and it did whatever when it first came out and that exploded got like three million views once the diddy cracked off so it's like there's still stuff but it's like think about how salacious the diddy thing was like you know he hit it out of the park with that one but it's like there's not a lot of times where that happens yeah so wait aaron the plumber y 'all responsible for that too right I wouldn't say responsible I thought like the 20 versus ones and the pop the balloon was what blew him up yeah but I feel like he kinda transitioned over to the interview yeah but I feel like we kinda took him down man like we just like smeared his ass once we found out that he told and like he just tried to put up a fight but people figured out like oh you just a dumb dumb is he a gangster or what he was but then he got sprayed up and he decided to tell I think that's when he dropped his flag cause he wanted to come on Say Cheese like twice but like I say people know Charleston he gets money with me so it's like they're trying to they trying to replicate that they ask for money right out the gate which is okay if you can bring in what you bring in but it's like it's like damn Charleston's getting 10 let me get 5 and it's like, bro, like, five is kind of like a lot.

1:37:41Five's pretty elite. You're going to be bringing millions of views for me to want to give you five. Yeah, and it's like, you know, you do so many interviews after a while, it's like, what more can you say? Bro, you done did like five no-jumper interviews. Yeah. So it was like, Charleston really f***ed up the YouTube market, bro. He did with the, man, what? He f***ed up the YouTube market, bro, because every, but Charleston's one of those ones that his interviews just don't slip on my channel. he's gonna do between 800k to 2 million every time it just doesn't slip and i feel like it's very few people like that i think orlando brown is one but even him he's gotta keep it interesting

1:38:19Shawn Cotton:you know and i don't think he's as focused like charleston he basically goes on your podcast and does like a comedy routine for like an hour or two at a time like i remember one time i watched him he did one with you and he was telling the story about going to link with aiden ross and how aiden Ross offended him and how he didn't do it or whatever. And it's like, it's like an hour and a half long podcast where Sean Cotton doesn't say a goddamn word. You just get out of the way. And he just like rants and rants and rants. It's super entertaining, but it's like, you know, he didn't, that's like the easiest interview of your life.

1:38:52Shawn Cotton:You just had to get out the way. Yeah. Yeah. But I think him and Boosie, I think Vlad, I mean, who, who else? I mean, is there anybody else who just easy money every time worth? the money you give them, you know you're going to get it back. It's not really too many. Not to be charging$5 ,000. Yeah, that's tough. What's the most you pay somebody for an interview? I was just about to ask you the same thing. I do not want to reveal that number because there was one where we got kind of gouged, but then it also, like, it did so good that it worked, but then I still look at it like, I don't think I should.

1:39:27Shawn Cotton:Because he went and did a million other podcasts right after that and kind of sucked some of the attention. Did you break even? Yeah, for sure. Yeah, yeah. I think Ryan Garcia. Oh, word. That was not that long ago, too, right? Yeah, that shit. It just didn't do what you wanted it to do? I don't know if he's blacklisted because he said all the shit he's been saying. Really? But when I uploaded that, it just did not. It was like when you type in Ryan Garcia, it just did not pop up. So I don't know what it was, but I lost. That was the most I paid for interview. Really? And then it just didn't even come close to making up for it?

1:40:02I don't know.

1:40:03Shawn Cotton:But that's also your fan base. Yeah, it was over 10K. Over 10K. Because people love when I interview the boxing shit. Oh, really? Okay. Yeah, like the Devin Haney's and shit like that. I've interviewed a lot of them. Okay, yeah. So you have had success with that outside. I was going to say, like, maybe your fans just aren't. No, Shakur Stevenson, hell yeah. Especially now, like, and I'm giving you our game, too. Like, I mean, because Canelo's about to fight Crawford. Yeah. So it's about to be hella boxing. Ryan Garcia has an overexposure problem, too. Like, he's just everywhere, so that might have been part of it.

1:40:36Yeah.

1:40:37Shawn Cotton:Yeah, he does. Speaking of fights, I just seen Charleston White. He had his fight with the Island Boys, right? That's tonight. That's tonight, yeah. Yeah, that's tonight. Them is flying out today. You had your fight. I did. I got knocked down twice. What was that process like of training and getting ready for it? Man, bro, I had to lose. Because Saucewood winning, he's so smaller than me. Yeah. So in Arizona, you have to meet a weight. So I'm naturally like 200 pounds. I had to go down to 185 in four days. Oh, shit. I'm weak as hell, like super weak. So then I was wearing army boots. Why the fuck was I doing that?

1:41:12It just wasn't a good, it wasn't good for me, man. Like, it was a fun experience. Like, I could write it off of my, what they say? Bucket list? Bucket list, yeah. But I'll never do it again. Probably never. I'll probably never do that shit again. It was just too much. you gotta train but it was fun though I learned a lot

1:41:33Shawn Cotton:but that wasn't a money based thing that was just like the attention that was you like let's do something shocking and outrageous let's make everybody talk about me for a little while I was really supposed to get 50 grand but it didn't happen yeah they came after I drove to San Diego they said that a lot of people bought tickets streaming wise but then somebody leaked the YouTube and it hurt and then Charleston didn't fight because he didn't get cleared in Arizona they're super strict so that shit hurt ticket sales because he was the bag wait so like physically he was just too fucked up no no no no because he has one eye oh just because of that and then in Nashville that's why they're fighting in Nashville tonight because in Tennessee that's the only state he can fight in the country having one eye bro if that island boy can't beat his ass What the fuck?

1:42:27Shawn Cotton:He's a fully bodied young man. I mean, like, he has no excuse for not being able to win that. Nah, Charleston. Charleston, he put it. I've trained with him. Like, when we trained, he's real. He, I think Charleston's going to win. We're going to find out. Old man's strength versus young incest baby's strength. But, nah, Charleston. That's a good one. I got Island Boys before they were the Island Boys. That's a good one. They were just Fly Soldier and Kodiak Red. That's a good one. It Touch a Meal? Yeah, yeah, yeah. It's super good. Especially in the clips, too. Them talking about being Bloods went super crazy.

1:43:03Yeah, that's crazy.

1:43:04Shawn Cotton:That's a rare opportunity right there. Yeah, that's crazy. I interviewed them just based off me being open-minded enough to be like, you know, I'm going to interview them even though they're just famous for arguing on Instagram Live. Won't you bring Lil Pomp back? Yeah, we've been talking. I want to call him and really propose going there and doing a full documentary where we cover the last five, six years of his life and everything. yeah yeah that would be dope because seeing him with perp again makes me like okay i want to like tell this story yeah that was cool seeing him do they did like two three videos together that was cool yeah yeah yeah i think um i mean and you think pump still got money he definitely still does all right i'm not sure what it's like compared to the old days but like he's still definitely living pretty good like he's driving foreign whips he got nice clothes and shit like when i talk to him he's not stressed it's just like you know he has like a crazy like a gambling crypto type sponsor or whatever and I see him on his story just like going to Dubai and doing shows out there, going to Japan, doing so he's still got plenty of opportunities even if it ain't like it was in 2017 you know okay so what else should we hit up here you ever had a conversation with Charlamagne?

1:44:14nah but shout out to Charlamagne he showed a lot of love to us when like platform list dropped he would always be like, Saichi should be like, he would always show us love.

1:44:26Shawn Cotton:Okay. But I've never had a conversation with him. Okay, I was just wondering if he helped you out at any point. I know he reached out to Ack early on and stuff like that. Nah, Charlemagne's a good dude. Yeah, have you had any mentors in this game? Who would you consider a mentor? I would say like, when I needed some help, I would text or call Vlad. That's why I give last. Vlad has done, Vlad, nobody's perfect, but Vlad, you know, Vlad really, you can't call Vlad a culture vulture, bro. Vlad has been around, bro. Like, Vlad, he would hit me up and give me contacts for certain interviews, and I would do vice versa for him.

1:45:09Vlad, he's been a real good mentor as far as the interview space for sure.

1:45:15Shawn Cotton:Yeah. He told me that real early on that that was part of his whole vision. He figured that out early on. is like, oh, all these radio DJs and shit are just hating on the new up-and-coming YouTubers. I'm just going to embrace them, reach out to them, try to do content with them, give them game, put them on. And then when you look at it, he's got a really good relationship with almost all the up-and-coming content creators because he actually fucked with them from early on. Yeah, nah, Vlad really fucked me heavy, man. And yeah, we share a lot of contacts. If I need something, he'll give it. Because in this space, what I, you know, Like, what I make don't, we can all eat together.

1:45:54Like, it don't, just because I interview this person, it's not going to hurt you if you interview them. So, it's not really no competition for real. I don't look at it like that.

1:46:03Shawn Cotton:What's your thoughts on being black in this space and being held to a different standard than maybe somebody like me? It's funny. I said this in an interview. Like, me and you, you interviewed Young and Ace before, right? Yeah. Like, our interviews were, like, totally different. Like, it was somebody else that you interviewed that I interviewed, and it's like, your conversation could go way different for me because you're white. Like, I know I keep saying that, but, like, you can always play as if you don't know. Like, you can always play clueless. I can't play clueless because I know I'm from the culture.

1:46:40Shawn Cotton:Right. Like, I'm not in the streets for real, but I know what's going on. But I feel like you are more likely to be expected to take a side, whereas the BDs and the GDs just get it that I'm going to talk to both of them. Exactly. And I feel like they might not give you the same leniency, especially out here. Maybe not in your city is a little different. Yeah, with me, it's like people expect me to take a side. Like I said about the sauce and yo, I fuck with both of them. I just know now that it's like what goes on, I just can't keep it going. I can't post it, but I think that's really the, like, for example, with you, what you're doing now, what Tommy G's doing, and who's the other kid?

1:47:27The Beckham. Brandon Buckingham. Buckingham. Shout out to him. Black people can't do that. We cannot do that. I swear to God we can't do that. We would have been shot or killed by now. I'm telling you, bro. For one, black people, we're like, we're still on slave time. It's like we're scared of white people. It's like, for example, it's like, if I get, God forbid, I'm not going to work. If something happened to me, it's just whatever. If something happened to a white Adam 22, somebody's going to jail.

1:47:56Shawn Cotton:You don't think people would care if you got murdered in someone else's neighborhood filming a video. If I call the police right now, it's going to take them an hour to come. If you call the police, it's going to take them 20 minutes. What, they got metadata from our phones? It's going to be able to tell them who's the race of the person? When white people when white people, when something happens to a white person, it's 10 times worse. It's going to get solved. If something happens to me, if I go do a fucking South Central LA, if I go to South Central right now and do a fucking South Central 99, Crip 9 ,000, whatever is in that hood, I don't know.

1:48:33I'm not trying to disrespect nobody. I'm just keeping it real. Yeah, I don't know the numbers. but if I go out there wearing some jewelry I'm gonna get robbed

1:48:43Shawn Cotton:this is my thing okay jewelry is a consideration that's fair wait wait wait if you go out there with jewelry nothing will happen to you I swear to god nothing will happen to you it is possible but this is the thing in LA you being from out here you not being affiliated with a set you might as well be white I don't think they're looking at me and you that different now they really get to know us and shit for sure but like out of towners in LA totally different rules you could wear that hat nobody cares But you from L.A., you want to wear that hat? Oh, all right. You take it aside. I think in any city, bro, Baltimore, St.

1:49:15Louis, if I go do a Superhood documentary, I got to be way more on my P's and Q's. You're white, bro. Black people, we would never harm white people, bro. Because they know the police are going to stop that way. We know what comes with it, bro. We know black men kills white men. it's a it's it's way it's kind of our that's why our interviews like when i interview sometimes i gotta be timid because it's like i gotta watch what i ask you can interview not be timid because you're white you don't you can come in and say you don't know i'm just white i'm just i come from skating background i'm no real shit and it's nothing against you bro it's just you asked me to dip it's really a difference bro i'll believe it for sure the difference is mostly like hidden

1:50:02Shawn Cotton:from me. Bro, I'm telling you. I'm the one who's benefiting from the privilege of being white. Yeah, like if I interview sometimes when I interview black people, it's more like a, like bro, like you gotta understand like black race is like a dominant race bro, it's like two alphas it's like we trying to fill each other out, it's more like a mathematical conversation we trying to see why why you asking me that, why you looking at me like that, why you, like with you it's not like that. I'm gonna watch your interviews with a different eye after hearing I'm telling you bro it's different I see it with you for sure it's a nigga what with you it's no it's all your way I'm jealous of Tommy G and them I'm jealous of you I'm jealous of the Buckingham dudes I wish I could go to St.

1:50:53Louis again me being known I could do it before because like I said I hid who I was now I can't go to I can't go to St. Louis, East St. Louis, no security, me and two of my homeboys and go chase a dream. I can't do that, bro, because I'm known. People know I have money. I have a little bit of success. I'm going to die, bro. Maybe not every hood, but one of them hoods on that tour, I'm going to bump into something that I posted on my Instagram. It's going to be something. Oh, he's wearing green shoes. He represents. It could be anything. He fucked with this guy. Bro, being white, bro, it's infinity.

1:51:31Bro, am I lying? Nah, you ain't lying. Hey, hey, bro.

1:51:35Shawn Cotton:Brandon Buckingham got sprayed up in Chicago. He didn't get sprayed up. Yeah, but his cameraman got hit, though. Because they were shooting at somebody else that was with him. Right, but he was with him. I mean, if I get shot in the hood, it's going to be because of who I'm standing next to, not because of me, probably. Yeah, but if something was to happen, too, I'm telling you, bro, it's because of, it's more of who I am, bro. I'm black. I'm chasing the dream. I rubbed somebody the wrong way. it's no fear. A black man hurting a black man is really no fear. It's just another black man. We see that all the time, bro.

1:52:06That shit's nothing. Real shit, bro. That's why I look at it's harder to be black. You started a white channel doing anything and it's not even just black on black crime. A white car channel or white anything. You being white, you're going to get way more support because you're white.

1:52:22Shawn Cotton:Oh, okay. Well, that actually does explain. That's different. You know who I was about to throw in it? Booba 100X. He goes to every hood. He's with all these artists. He has security. But he's black from the Bronx, and he's in everybody's neighborhoods. But view-wise, Tommy G and Brandon Buckingham whooping his ass. And I'm only saying that to say that I think that the white perspective of these environments might be more alluring to the audience than a kid like Booba, who is really from that. Yeah, then if you're black, it's why Sean documenting black people killing black people? Sean, you're supposed to be for the culture.

1:52:56Shawn Cotton:I get those comments. You're supposed to be for the culture, bro. You're black. You know this, bro. You're a seller. You're a coon. And then Adam do it. It's, oh, my God. Because y 'all can play dumb. Okay, but you're not reading my comments. My comments are like, oh, great. The fans are here again to create genocide in Brooklyn. Bro, you and Vlad get that two times a year. Stop it. Y 'all get that two times a year, bro. I would love for you to read the comments on the new vlog that I put out. Y 'all get that two times a year, bro. I get it. But, bro, to my point, bro, being black. Is definitely more dangerous.

1:53:26Anything in life is way more dangerous, bro, because you got to understand, right? My man with the Gatorade, can I ask you something? So you walking down the street, right? And it's a black dude wearing a poo shiesty, and it's a white dude. Who you going to kind of look at a little bit more? Poo shiesty or not, right? That's just being in the jungle, bro. I'm not a street guy at all. Like, I've been in hella shootouts, though, because a lot of my friends are in the streets, and that's just me growing up with street guys. Like, a lot of times I done been in shootouts, bro, where I've almost been killed, but I've never, I don't endure in the street life, bro.

1:54:08Like, my dad, like, told me, like, the love is in the home, but different, different. but to my point yeah bro like bro like we're raised to trust not to not trust black people that's what we're raised to do you consider it

1:54:26Shawn Cotton:do you consider it at all like an obligation of yours or something that before you leave the game that you want to do to like help usher in more black content creators since you acknowledge it's harder bro yes a lot of people I don't give a fuck how many subscribers you have rest in peace to Big D my guy you know what's going on Big D that's my guy he was on his way out here bro I'm the first one doing interviews on his shit like anybody anybody that got a platform I'm on that shit I'm the first one shouting it out you could do an interview with me I'm gonna put you on my story I'm gonna post you I'm gonna say cheese like it's documented bro like I don't that's like that's what I do bro like I don't it's money for it's money it's money for us out here bro like it's like i'm not in competition with nobody like that's why it hurt in the beginning when academics was trying to play me because i'm like bro like we both like trying to get it bro you know it's hard out here like so um but that that's to my point bro like yeah i know i'm rambling right now because i always wanted to say this on your platform like i'm jealous of the white people because i know i gotta work 10 times harder and i wish i could go to these hoods and and document not even rappers like but just like it's a lot of different shit i want to document in these hoods bro and i know it's harder for me to do that because of jealousy and being black but thank you for that for that question no i feel it no i respect it for sure it's definitely uh i think there's a lot of kids who probably look at you and have gotten the motivation to be able to go out there and do it because you look like them you know yeah a lot respect how old are you 35.

1:56:07Shawn Cotton:See, you're kind of young, too. Vlad, 50. God damn. 41. You know? Like, you and Ak are kind of the young guys, if anything. Yeah, we're the young guys. Figuring it out by your early 30s is rare. Uh-huh. Very few people. Yeah. Or figured out what the fuck they're doing in life by the time they're in their 20s. But, all right, Remo, you really want to ask any more of these? Man, if y 'all got anything juicy, just go ahead and ask it. No diggy. I got a question for you, though. Sure. Like, don't get offended. Like, I see a lot of shit on, like, Twitter, like, about, like, your wife, right? Do you, is this, like, a select, is, like, that guy, like, really, like, piping your wife?

1:56:46Shawn Cotton:It's not CGI, yeah. Like, but I'm saying, like, what if it's a dude, like, what if it's a dude, like, does she have to ask you for permission? Yeah, yeah, it's all communication with us, yeah. So you can hit women, but you gotta, like, ask her. Yeah. So what if she goes through your phone and she sees women like that you're you're but you didn't go you didn't you didn't ask her. I like to think of my marriage and my relationship as if, you know, it was like a criminal conspiracy where it's like I only want to commit a crime if me and you are on the same page. You know, like I'm not going to the same way I'm not going to lie to you or Remo or whatever about anything.

1:57:28Shawn Cotton:Same thing with her. It's like I'm just going to keep her in the light. Like if she wants to know what's going on, she's going to know. Have celebrities hit you about your woman? Like, I want to pitch, like... I mean... Like rappers? Not, like, sincerely. Not, like, that they seemed like they actually wanted to. Would you... Like, would you... Would you... Would you let them know? Off camera? Absolutely not. If it was the right opportunity and it was like, oh, we could get this... Because that's what I tell rappers. NLE Chopper's trying to hit my bitch. I'm like, bro, do it on camera. We could come to an agreement.

1:58:06Shawn Cotton:Damn, that's lucrative. He's not trying to do it. But it's like, listen, am I down to let my wife and I'll be chopper? We're going to make$5 million? I guess you're f***ing my f***, but you got to do it on camera, yeah. What about Charleston White? He mentions it a lot. I feel like the handicapped and the retarded have to be excluded. Charleston's going to be mad at me.

1:58:28So what if she came to you and was like, what if she came to you and she was like yo what's this hot guy I seen the other day I want to sleep with him

1:58:39Shawn Cotton:I don't think she would ever consider saying that the same way I would never be like yo I met this super hot chick I just want to fuck her I mean I see you say shit like that on Twitter though oh like I want to fuck her sure yeah it's also like there's girls in the porn industry and then there's everybody else because it's like if they're in the porn industry we can make money like once you get used to fucking and making money it really kind of changes the way you think about and not making money from it. I think you and Sauce will. I think, Sasha, would you let Sauce hit your wife? He said he's not attracted to her, actually.

1:59:09Shawn Cotton:That was in the caption of that post that he put up the other day. Oh, I didn't see that. Yeah. I see some of the business. Personally, I think he's on drugs, but Cody might be rotting his brain. I don't know. Five million from one shoot? Well. Like, Plug Talk, that's not OnlyFans, right? No, it is on OnlyFans, yeah. PlugTalk.com. Okay, I always thought PlugTalk was like a different, like sub. We have a website, but at a certain point we just kind of realized, like, oh, it makes way more sense to just drive the traffic through the OnlyFans because the website, like, you got to put your credit card in.

1:59:46Shawn Cotton:It's kind of a pain in the ass. You got to pay somebody to run it on the back end. And then, like, OnlyFans takes 20%, but by the time you get done running that website, it might as well be 20%. So it never really made sense to do the other thing. So OnlyFans is. OnlyFans is it. So, I know I'm interviewing you now. No, it's okay. Like, what's the most you've seen on OnlyFans? In a month? Actually, we don't talk about it. I know it's volatile. Yeah, we don't, yeah. We don't like to get too specific about numbers. Like six figures though sometimes? For sure. Damn. Yeah. I mean, keep in mind, my wife fucking - But it's volatile though, right?

2:00:21It goes up and down.

2:00:22Shawn Cotton:It's not that volatile. It's pretty consistent. But anyway, my wife, homeboy. Biggest OnlyFans seen of all time She made the most money that anyone made on OnlyFans That month The big dude Jason Love You should get him on Oh okay Wait I mean yeah that's cool So wait But didn't she just do it with him again Yeah Uh, what? So, so basically the first time worked and it was my main concern. Like I'm almost like a regular guy. My main concern is I don't want her to shoot with anybody that I'm not super cool with that. I don't feel like I have a degree of trust with, you know? So it's like her shooting with another guy, with the same guy, to me is like way more my style or like something I'm comfortable with than if she's just shooting with some new guy that I don't know what the fuck this guy's going to do.

2:01:18Shawn Cotton:I don't know what he's bringing to the table. So you trust him? Yeah.

2:01:24So how do you feel about, because I see like there's like OnlyFan agencies now where people like manage OnlyFan girls. Is that profitable?

2:01:32Shawn Cotton:I wish I had gone for it more early on. So it's kind of played out now. It's kind of watered down. It's super watered down. And there's like big management companies that have like all the big girls. And if you sign to that management company, then you're kind of in the mix and you get to do content with these other girls and stuff. So it's like I still believe in it. Like if I still met a girl like right now who wanted to sign with me, I would I really thought she had potential. I would do it. But it's also like I'm not trying to sign some girl who's going to make 20 grand a month. You know, that's that's cool paper.

2:02:00Shawn Cotton:Yeah. But like I'm taking my 20 percent. Like what do I care? If I feel like if I look at a girl and I think you can make$200 ,000 a month, then we should probably talk. So the bad baby girl, she's not on OnlyFans, right? I don't think she's f***ing or anything, yeah. I don't even know if you can see a nipple on her. But people just, so what is bringing on all this money? Your guess is as good as mine, man. So OnlyFans, you don't have to have sex. No. Ruby Rose, she ain't doing s***. I think you might see a nipple. I don't even think you're seeing a nipple from Ruby Rose. Damn. But what's crazy is that they'll message you on OnlyFans and say, I got boy-girl clips.

2:02:35Shawn Cotton:I got anal. I got all that. And then you actually start talking to them. They don't get shit. They'll sell you something, and it's not really. So last question. What about people want to screen record on there? That's what I'm saying. Yeah. Well, I feel like if Ruby Rose was butt naked, showing her vagina lips on. We would have seen it already. We would have already seen it. Some of the screenshot put on Twitter. Damn, I thought OnlyFans was dead. because COVID happened, it went up, and then you just don't really, it's not really, it's like really, you know. It's definitely not what it used to be, but it's definitely still a huge opportunity.

2:03:09Shawn Cotton:I mean, we were on OnlyFans for multiple years before COVID, and then COVID hits, and it just goes crazy, and we just didn't even know what to think. We're like, we already thought it was huge. Now this happens, it's like, oh, now it's way bigger, but I don't know. Definitely her best months ever besides the Jason Love scene during COVID. There's this YouTuber, Trisha Paytas. She's married now and shit. We banged her. Crazy month. Damn. Yeah. What's a crazy month? Hypothetically, you don't gotta... Yeah, when white people do shit like that... Yeah. Yeah. I don't know, guys. Nah, but what's... Y 'all can throw anything.

2:03:51Shit, what was your thoughts when you seen that they tried to... Well, they did charge Mo3. or not Moe 3 when they charged Yellow B with the murder I mean hiring a dude

2:04:01Shawn Cotton:the hitman that killed Moe 3 what's your thoughts on that? I mean it was people already had conversations about that you know people are already trying to when you see somebody die at broad daylight like when you see like a when you see like a Moe 3 dying or when you see like a young Dolph like the way they died you kind of think it was money behind it but But, you know, you guys, I don't know, man. I honestly do not know anything about it, you know.

2:04:37I honestly don't know. But, I mean, just seeing the footage is just like, damn, like they really wanted him gone. But it looked like, I don't know, it looked like Yella made shake out of that. So, just, I don't know. You know, I can't really say too much. I seen you say that the hardest cities to blow up out of is New Orleans. Yeah. You said, I got the list. I wrote it up. You said New Orleans, Miami, Baltimore, and Ohio. Yeah, Miami's super hard. You know this is not really no Miami artist, right? Not right now. Outside of the city. No, I'm talking about in the street.

2:05:14Shawn Cotton:Why do you think that is? Because there's so much going on. You got to think about it. Like, if you a young out there with money, like, that's nothing in Miami. Nothing really impresses anybody because I used to live in Miami. Like, they not impressed with Bentley's and like that. They see that all the time. They see Lil Wayne every Sunday at Live. They see future. They see like nothing. You know what I mean? Like, you don't really see no real street artists out of Miami. It's super hard. That's why a lot of artists from Florida is really like Broward County. that's more like North like Kodak Black, XXX Low Shemmy, he's from Broward and a lot of other artists like Jacksonville up top, that's in North Florida Orlando, but Miami, they're not really impressed with shit, it's hard in Miami it's hard, it's too much going on you got boat parties, you got Motop millionaires there it's really hard to get behind anybody who wants to support Lil Broke Jimmy in the hood when all this rich shit going on New Orleans the accent is super hard I can see that I see why you say New Orleans and New Orleans we like to see movements come out of New Orleans Hot Boys all that type of shit no limit so but you know Rye 4-9 squeezed through the cracks is really hard for New Orleans because of the accent what other city I say Baltimore Baltimore accent sound like they from the UK two two so would you say that about LA artists like would you try on LA artists?

2:06:45Shawn Cotton:Yeah. I mean, the culture is just kind of like foreboding for some people. I think right now on the West Coast, Stockton and Oakland is kicking everybody ass. I think LA music is way too regional. And it's just like, it's just kind of outdated a little bit. Right. And then the production they use is just kind of, you know, it's just the LA sound. I think the farthest you'll get is New Mexico. You'll get to Arizona. You'll get to Denver. Yeah. But once you get to Texas, it's like, eh. That's the shocking thing is, like, I'm in Chicago, and I got, like, Scrooley G's homies asking me about EBK J-Bo, and I'm like, what the f*** are you asking me about a California artist for?

2:07:28Shawn Cotton:This never happens. Stockton. That made me realize, like, oh, y 'all got something here. Stockton and Oakland, they got the torch in California right now. Anything in L.A. is too gang-y. Like, it's just too gang-y. But then at the same time, Chicago, like what could be more ganged out than Chicago? But it's not like... There's no room. Somehow it's more appealing. Yeah, but it's not like it's more appealing. It's not like 90s creep. It ain't like, you know what I'm saying? It's not really structured. It's just a bunch of young, violent, crazy motherfuckers. Yeah, like L.A. I mean, yeah, L.A. is just kind of like...

2:08:02They can't work together as much. And then it's the sound too. Like the Chicago beats. Yeah, it's just the L.A. sound is something they got to get past that. I feel like it's super regional. And yeah, yep, Stockton and Oakland. With you being from Texas, who would you put on the Mount Rushmore musicians that made up out of Texas? All of Texas? Yeah, the whole state, not even just Dallas. Chameleon Air. Mode 3.

2:08:36Erykah Badu.

2:08:41Slim Thug.

2:08:43Shawn Cotton:that's that's Camino Camino is my favorite people gonna say Travis and all that but I can't really get into Travis music um have you ever met Travis or nah I feel like he don't get the credit from being from like Texas like he get looked over him and Post Malone people don't really but if we were to say cause I think we said on the podcast the other day like damn you wouldn't even know Travis is from Houston because you don't really talk about it like that if he was in the room he'd be like I made a classic album called Astroworlds. You know? No, he's definitely a legend. He's definitely done some shit, but people, sonically, they don't connect.

2:09:19He's a legend, bro. Astroworld, but then the events he throws, he's super... Don't get it wrong, he's just not in my Rushmore. Not my thing,

2:09:29Shawn Cotton:but apparently all these kids... Post Malone is huge, bro. Post Malone is definitely huge, bro. I definitely f*** with Post Malone's music. Yeah. Post Malone is huge. There's a lot of big exes coming up doing this thing. You got the New Dallas that's going crazy. Yeah, you excited about that? Shout out Zillionaire Doe. Yeah, man, man. I haven't really got to interview them yet. I seen that you interviewed them on your platform. With a track, yeah. On a K-Track. I listened to the Zillionaire Doe most recent mace tape on the way here and he is very, very, very good. Yeah, he has his sound and he's only going to get better and I mean, the whole New Dallas thing is like, they're making media, like the media out here all the small blogs are eating everybody's eating like the vibe is like good like it's different from the yellow beasy mode 3 it's like this shit is like positive everybody's getting money and then you got all the d-boys all the d-boys seeing them be on say cheese and all these different platforms so it's like the economy the rap economy in Dallas is like what Detroit was like four years ago I remember people thought Detroit because I used to be in Detroit a lot PZ interviews, Dex Osama.

2:10:43Like, back when they said Detroit rappers rapped off beat, because that's what they used to really say. People used to always ask me, why you up there with Rocaine and Smoke Camp Tino? But Detroit is, outside of Atlanta, Detroit is the only place I've been to where everybody listens to only Detroit music. All women, they have their own ecosystem. Old women, kids, women, they all have their own favorites. Like, it's so many of them, if you think about it. Baby Smooth.

2:11:16Shawn Cotton:That's really interesting. Skillababy, Sada Baby, V's. That ain't even 10%. It's like Detroit is like its own ecosystem, and that's what Dallas is starting to feel like. Yeah. Like, everybody's eating. The cameramen are eating. The bloggers are eating. Like, the rappers are eating. is everybody's eating. And that's what New Dallas has brought to Texas. No, that's hard. For sure. Because now you got Houston. Houston's like the big brother. They look at Dallas like little bro. They don't say it, but that's behind doors. That's how they feel. I could feel that vibe when I was out there a little bit.

2:11:52Shawn Cotton:I'm telling you. Like Houston, they, I mean, population-wise, they are the bigger city. But you got to think about it. They looking at Dallas now like, man, we got to get on our shit because, like, this Dallas shit looking real good. Someone was saying it's more dangerous out here in Dallas than in Houston. For worth, it's really the worst hood in— Look, bro, I'm going to tell you this because I used to hoop out there as a kid. Stop Six is the worst hood in Texas. What, CJ Casino? Stop Six is the worst hood, bro. Pleasant Grove is bad. The north side of Houston is bad. Everything's bad, but I'm telling you what's real.

2:12:27Stop Six, Eastwood, Pleasant Grove. Oak Cliff is the biggest hood, but it's more going on. but Pleasant Grove bad shit happened stop six where you gonna get a lot of content and it's like Fort Worth is like they still gang bang like the 90s like when I was a kid I used to I used to I wasn't even a kid I was I was like 18 and I was passing out I used to pass out phone books and shit to make some money and a dude was walking by and I said like I don't know I said something like what's popping he was just walking by but I'm like throwing out phone books right here in the guy. And he was like, what's up?

2:13:09I was like, what's popping? Just like, that's the slang. But that's like gang slang too, but it's like.

2:13:15Shawn Cotton:Oh, really? Because when I say what's cracking, everybody is like, oh, it's a Crip thing. And I'm like, yo, I just say that. Dude almost killed me right there on spot. Really? I'm 18 years old. I dropped my mom off at work. I'm passing out phone books. I think it was stops. Don't get me wrong. I think I was at stop six. That was my route. like early morning like trying to get that shit out of the way almost got killed Fort Worth still like that like they still gang bang heavy cause I'm kinda numb to a lot of it but yesterday when CJ Casino was telling us that growing up he used to get his apartment shot up by the Ops every single day and that him and his brothers and sisters would like make a game out of it I was like whoa that's some shit right there stop six is yeah stop six right there off Truman Street yup like stop six is bad um but outside of that Yeah, Dallas, I would say overall, like, Dallas is, because it's smaller.

2:14:07Houston's bigger. You can go get lost in the mix in Houston.

2:14:11Shawn Cotton:Yeah. So. You'll ever leave Texas? Permanently? Florida. I'll go out to Florida. Florida. But Texas is like, I like Texas because it's like, you're in the middle. I can go to LA, it'll take three hours. I can go to New York, it'll take three hours on flight. That's a good point. Yeah, I can go to Miami. That's a two-hour flight. so I'm really you're central I mean you're in the middle yeah that is kind of a good way I mean the weather's good it's cheap definitely and it's not slow like out here it's not like riding horses yeah I mean I know it ain't LA but I mean you out here it's still like Houston vibes what vibes did it give you what did it remind you of we just went to I forgot what they was calling the trail hunt yeah niggas have their horses and shit but then they revealed to us that somebody had gotten killed in this parking lot like it's like a grass field and somebody got killed there before they started the trail ride.

2:15:05Damn. Yeah, go on.

2:15:08Shawn Cotton:Wow. Out here, you can have guns and shit. It's open carry. Yeah, yeah. Everybody we hung out with. Normally, when we're in New York, I would never dream of showing a gun in somebody's waistline when you're in New York because the cops are literally showing up the next day. Yo, I go and chase bank. I go in the bank with my gun. Really? You could be seen, too. Yeah. Everybody we're in Houston got a big-ass drum sitting right on top of their belt. Yeah. No problem at all. I got pulled over like three months ago. I had like 12 guns in my car. I don't know if y 'all, they said it was, they tried to make a headline and said I got pulled over for the yellow beasy shit.

2:15:41Because when he got, when he went to jail, I got pulled over. And I was in my Lamborghini and I had got, dude was cool though, but I had like 12 guns in my AK, Uzis, like all types of shit.

2:15:53Shawn Cotton:And he could see it when he pulled you over? That's why he, that's why I had to get out the car. Because when he pulled me over in Texas, if they see, if they physically like visually see a gun they have to get out the car and they have to see if it's registered to you. Yeah. Like so. That's a good headline. I would love to have that headline. Adam 22 caught with 12 guns. Yeah. It would sound badass as fuck. I have them everywhere too. But I don't ride around like that. I was just my I was moving them. Yeah I had my my car at the shop and I just stored them there because I have kids you know you don't want kids.

2:16:25Yeah. You be having the old schools and shit I be seeing. Yeah. I got an old I got a I have a few old schools but yeah I do but I told you I'm about to sell everything and buy Bitcoin I'm about to buy Bitcoin it's going to 10 million what's your craziest purchase you ever like craziest thing you ever purchased even if it's regrettable to be honest I'm really frugal bro like to be honest I'm the craziest thing I've been seeing the Cubans you've been wearing that shit's dumb though like I don't I don't value that shit if I value if I value jewelry I would award like and I know y 'all I'm not knocking y 'all.

2:17:00I'm just saying for me, I don't care about that shit. So it's not a situation where you don't want to just be moving around Dallas wearing jewelry and shit? When I go to AAU basketball games, I wear my jewelry to recruit. You know, kids want to see it. They want to play for your team because you're wearing it. But I just don't wear it. I never wear my shit. I'm like, bro, I spent, Bam and Carvo had me go to Izzy. He's in New York. Because I was wondering how much you spent on it. Yeah, like$220. Like, Izzy, he's in New York. He do all Dirk and Kodak shit. and then I'm weird and I'm like this shit bring more problems than good I'm at the AAU games you don't know who calling who in the parking lot I don't need that type of attention when people know you got money you don't gotta overdo it you know what I'm saying

2:17:43Shawn Cotton:see you are a white guy yeah when it comes to money when it comes to finance I'm real frugal like my homeboys be trying man you need to pop it more I'm like bro I don't want that shit on my mental I like looking broke. Like, somebody paid me for some promo the other day in cash, and, like, all of a sudden I have, like, three grand in my pocket, and it completely changed the way I felt. I'm thinking, like, damn, I'm a little old lick right now. Yeah, bro. Three grand ain't, like, enough to really do the most, but somebody would definitely do a lot for three grand. Man, niggas. When I walk around, like, even in L.A., you know, I'm stopping at Starbucks, like, I'm not even thinking twice about it.

2:18:18Shawn Cotton:If I had a$20 ,000 necklace on, I'd be, like, feeling very awkward everywhere I went, you know? Hell yeah, man. I feel awkward enough just being internet famous. You're white, bro. Nobody's going to touch you, bro. That's going to make the memorial real. They're going to play that one. Yeah, make that the own part, too. I want that to be. That's a say she's supposed to. But anyway, go ahead. Sean Cotton's poor predictions. Oh, shit. I feel like we got through all the hard-hitting questions for the most part. Yeah. I feel good about this. Hell yeah, man. I appreciate you sharing it all. Bring me...

2:18:55Hold on. One thing we didn't get on. Oh. So it's recently Mexican O.T. been going viral. I think he was on Anjali Yee podcast. Yeah. Okay. I think it was lip service where he basically was saying that he says the N-word. Yeah. And if you got a problem with him saying the N-word, do something about it. Yeah. How do you feel about Mexicans saying the N-word? Because we in California, too, where it's a lot of Hispanics that say it. In Texas, here is different. Like, I grew up with friends that are Mexican. shout out to my boy Felix he about to come home but like here you grow up with Mexicans so it's like it's not as like taboo but like and I know in California it's different but out here to hear Mexicans say it's not like it ain't like bad I just feel like in the interview he was just like what you gonna do about it like trying you know like trying like sticking your chest out about it that's why I think people were upset about it

2:19:50Shawn Cotton:hell yeah I'm not the police So, like, I got, like I said, I got Mexican homies that say the N-word. But have you ever spoke to a Mexican and they just be nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga? Like, saying, I don't like when Mexicans say nigga more than we do in the conversation. It's like, all right, bro, we can tell you were raised, but with black people around black people, that's cool. But still have that respect because, you know, black women don't like when Mexicans say nigga at all. They just don't like it. Men, we're more cool with it because we grew up around black homies and we said nigga and like that.

2:20:27But just show a little bit of respect. That's the only thing with me. I don't care. I got friends that say that Mexicans that say the N word, but they not nigga, nigga, nigga, nigga, nigga, nigga, nigga, nigga. And us as black people in Texas, you can before Mexican open a mouth, you could tell if they were raised around black people. So you don't even got to say nigga that much anyway. We know, holding a conversation with a black person in Texas, like, just seeing them, you'll know if they were around black people or not.

2:20:57Shawn Cotton:Yeah, how that grew up. So sometimes it's like, I think you don't got to overdo it because that's corny. You know what I'm saying? I respect the Mexicans who are respectful with the N-word. They may say it, you know, they say it, but they not over with it. But I'm not the police. least I'm not about to shoot or kill anybody that say, like, no, that's a waste of time. So at a point of this, he is right about it. Because I'm not about to waste no energy about it. But show some respect. Because you are in the black. You know what I mean? Like, this is black culture, too. You know what I'm saying?

2:21:29Like, you are a rapper.

2:21:30Shawn Cotton:If this was going to change, it probably should have been an issue like 40 years ago. That's what I'm saying. There's so many kids who this is just ingrained in their personality. I don't know. I don't see them changing it up. Yeah, and I got artists that are Mexican that say, but it's not, it's still respect, Sean, too. You know what I mean? Like, I'm not going to go to Trader's Village and say, call a Mexican a wetback and ask them what they'll do about it. You know what I'm saying? Like, that's just not, that's not the positive vibes, man. That ain't the vibes. But we are in Texas, and Mexicans do say, for sure.

2:22:06And I know places like LA, Chicago, that ain't flying. but out here we kind of live on top of each other. Nah, LA, they out there saying it for sure. Oh, yeah. But I know y 'all are black people in LA. They way more like, it's way more. Nah, like I'm from down south too. In LA, it seems like it's the same. It's fair game, right?

2:22:25Shawn Cotton:Oh, yeah. Really? But LA is like a different world. I remember me and him were driving somewhere and like he's just looking out the window and it's like an entirely Mexican, like a mile straight of nonstop Mexican people. And he's like, you realize this is way different than where I'm from. Yeah, that's how we're from. Mississippi only got white and black people like that. Yeah, I think, like I say, man, using the N-word, it's not, it ain't the N-R-B-R, but just like you talking to women and you saying like, what y 'all going to do about it? Just like, damn, bro. Yeah. That's kind of like the Jin Lee attitude, too.

2:22:59Shawn Cotton:He's like, he goes, you don't like it? We can punch about it. Which I'm not even used to people saying punch about it. What I will say though Gene Lee be standing on business I was out South by Southwest We were filming a vlog We upstairs And I guess Rainwater Happened to be downstairs And like He wasn't even on no camera shit He just instantly went downstairs Just to get on that Rainwater So like I guess wherever he from Out here and shit He be standing on business About the N word usage Even when we was Walking down the street Big X the plug homies Was pressing him about it But he ready to fight anybody Who got a problem What I'm saying Damn Have you heard of him Like before More recent?

2:23:35Or was he a staple out here? Yeah, yeah, yeah. I don't want to say a staple, but I do know his dad is like an owner. Of a club, right? Yeah, and I know a few people that know him. He's a good dude from the conversations me and him had, but I don't know. Is he white or is he mixed?

2:23:54Shawn Cotton:He's white, full-blown white. I mean, this whole thing had been viral before, like on a smaller level. Like he's had multiple rounds of the same thing going viral. I mean, he's standing for what he believes. He's fighting for what he believes in. That's why I say he's all Rosa Parks. But like you say, shut the fuck up. No. But I do want to say this, though. Like you said, like if we were going to do something about the word, like it should have been done a long time ago. And it just seems like I just think like n*** has turned into like more of a word of endearment than like a slur. It's not like n*** is using the ER, n***er.

2:24:30Shawn Cotton:I mean, it honestly tells you so much just like how ubiquitous black culture is that like every race at some point just like wants to say this word. And at some point seems to not even be processing that this is a black word that came from the lived black experience of black Americans. And it just doesn't really register to these kids. Yeah. It's all good, though. Shout out to my to my Mexican people, man. You know, this this will never end. Like, it's going to always happen. It's going to always. That word is just what it is. I definitely want to come. We definitely got to do like a part two.

2:25:09I'm going to come by the office. You definitely got to do a part two. I'm scared to come to your office, though.

2:25:13Shawn Cotton:Our office is six months violence free. Y 'all got nine. We have a sign. We change. We add like one day like no office mishaps. Y 'all got gangsters jumping out the ceilings and hauling through the toilets. It'd be looking crazier than would it be on live. That's the only reason why I didn't come, because I've been, you know, been wanting to get a no jumper. Well, it turns out that one person gets brutally beaten and pistol whipped and stripped naked, and that that can kind of change the overall vibe of your establishment. But I always looked at it as you have more control than, like, I always thought Adam, like, damn, does Adam, Adam must not got no control in there, because shit be happening when he there.

2:25:56Shawn Cotton:like they waited till i left to beat the shit out of that guy in the parking lot so like literally like right after i left it was like two minutes after i drove away but yeah you know we were running a tight ship how do you deal with gangs in la show them love see how easy it is to be white hype them up see how easy it is to be white bro don't call them any of the bad words i can show bro meat bro and i know you hate this bro and i'm not trying to put your back in the corner, bro. But this is reality. Bro, if I was in LA doing no jumper, something would have happened to me a long time ago. It's possible.

2:26:30That's why I say I'm jealous.

2:26:32Shawn Cotton:I'm trying to think. I'm trying to think of the black media entrepreneurs out of LA. It's not many that have real influence. Not outside of LA. Would have been tied up and everything. You may have a point. All the podcasts that's in LA are usually just local to LA. ain't really nobody that made it through. Yeah. That's not to get to where you got to go. And a lot of them are held back by the fact that they're scared to do anything that gets into anything mixy, you know? But you remember that dude Ray Daniels was saying that Adam-22 or Vlad could never happen in Atlanta because Atlanta is so much more gangster than L.A.

2:27:12Shawn Cotton:or wherever? Yeah, I remember what I'm saying. I very much took issue with that. Although I did look it up. Atlanta's murder rate is like twice that of California. No, I don't believe that. I feel like you could have conquered Atlanta, too. Yeah, I mean. I feel like that. Bro, you're white. You can go anywhere. But I don't see media personalities getting popped in general. Anywhere. I mean, rest in peace to Zach. I understand that that was a separate situation. But it's like, you got to be a pretty wild gang member to want to go kill a media personality. Nah, bro, that shit. I haven't seen a lot of it.

2:27:43Bro, I get a lot of threats. Really? Yeah. When Finesse two times got out of jail, he wanted to meet up on site. Really? I don't know why. We posted his music and everything. One thing we didn't like, that nigga he wanted to meet up and everything. That shit happens more times than not. Damn. I just feel like a lot of people don't. There's a lot of rappers in the music game that don't rock on me because I'm black and successful. That's just what comes with it.

2:28:11Shawn Cotton:Well, I'm sure you'll make it one day. Fuck them. I made it up Nah for real Sean Cotton honestly Like one of my Inspirations To this day In terms of this content shit You carved out your own lane This is hard Yeah you went hard I appreciate it You know you went hard Man no diddy bro Stop that Classic Not like that Stop that bro Stop that Shout out to everybody We got on the wall Prince Mac Miller I know y 'all not Oh shit I'm right We out in Dallas So you know we finna We finna rotate out here Y 'all got a rainwater coming We're gonna link with rainwater Oh that's why We're doing a day A would go Yale.

2:28:44Oh, that's fire. Yeah. That's fire. This, he in Fort Worth?

2:28:51Shawn Cotton:I don't even know. He just said he was down. We're going to link up tomorrow. That's fire. Yeah? How long y 'all out here for? Just tomorrow. Till Monday. Damn, is there anybody? I'm going to think of, damn, no, Charleston not going to do it. No. You almost had, he was. My boy Fly Soldier about to hospitalize him anyway. He got bigger fish to fry. All right, y 'all. Appreciate y 'all boys. Sean Cotton, No Jumper, Coolest Podcast. Yeah, shout out to my man Remo holding it down. Like, comment, and subscribe. And shout out to my man Sean for helping us make a classic.

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