Stat Quo on Signing to Eminem & Dre, Discovering Lil Xan, Lyrical Lemonade & More

28:20And I don't care. They can hate him. Right. He's been good to me. Yeah. So I disagree with a lot of shit he do, but I'll never disagree in front of everybody else. We all have a personal conversation. Right. You know what I'm saying? And I tell him things like, hey, man, hey, man, come on, man. We have our talks, you know what I mean, on everything. But I know like somebody say, oh, man, I don't rock with Adam 22. I'm like, nah, that's my dog. I don't care what you talk about. That's family for me because when that situation went down, you stepped up and said it. And there's a lot of people that were there just like you.

28:52They ain't say shit. Yeah. Nah, yeah. I mean, that was just such a no-brainer to me because I could more easily put myself in your shoes than his. Like, that's a big part of why signing an artist doesn't seem all that attractive to me is because you just know that you're just going to be the one taking all the blame if anything goes wrong. Yeah. And everything can go right. And then when something doesn't go right, then you're the one taking the blame for it, despite the fact that you have so much less of an ability to make things go wrong than he did. Name a situation. I just want to know where an artist has did any type of deal, been successful, and then they didn't complain about something that went on with their past once they weren't successful.

29:32Oh, yeah, yeah. It's never happened. Unthinkable. It's never happened. I did it. I had the opportunity. I signed with Dr. Dre and Eminem, and then when that situation went left, I did an interview like mad, like, oh, blah, blah, blah. And then I looked back at myself like I was an idiot for saying that. Then people gave me an opportunity. They gave me a chance. They changed my life. and these people are still in my life right now. Like, how could I ever think anything opposite? But I think at the time you so caught up in like what could have been instead of what actually happened. And what actually happened is, man, you made a shit ton of money with these people and they gave you an opportunity that nobody else did.

30:08And your name will live on forever because you was a part of something that was so historic. So how are you going to be mad? How can I ever be mad at Dr. Dre? Are you kidding me? It's got to change my existence. Eminem, Paul Rosenberg. Jimmy I.V.? How can I ever be mad at these people? These people changed my life. I live in this life because those people saw that I was suitable enough to be down with what they were doing. Okay, but Devil's Advocate, I mean, yeah, they made your life better and everything, but they didn't necessarily see the whole plan through, right? Because at a certain point Eminem just got frustrated with you because you weren't necessarily doing things his way, right?

30:44Well, that was a mistake that I made for opening my big mouth. because he, I'm questioning a man that sold what, a quadrillion records telling him that something's not going to work. That's stupid. I was dumb. And so what, it was a song? It was a song called Dance On It. Okay. And Eminem had wrote the hook and he wanted me to say the hook. And I wanted him to stay on the hook. And this is where. And he just wanted to have a verse on it. No, it was going to be my song, but he wrote the hook and he made the beat. Okay. But I was ignorant at the time because I, you know, as rappers, you want to write all your stuff.

31:18You're like, oh, ain't nobody writing for me. So I'm like, yeah. So I'm like, yeah, you can I'll use it if you stay on it. And give me a million dollars. Yes. I said that. You said give me a million dollars just as like a joke? Because you already signed, right? Yeah, I was signed. But it wasn't a joke. I'm just saying it. And he got so mad. Stormed out the studio. And Dre was like, why did you say that? I'm like, I was just saying that. He's like, I was like, you think he mad? He's like, Dre's like, absolutely. And Dre was like, we got to finish the album. It's over. He's done with you. Wow. Right then.

31:46I'm like damn for real and they had set it up they put out the re-up I had the most songs on that looking back I could see what they were doing they were setting me up to come out because that thing went double platinum and then I was gonna be the next thing to drop but me and my big mouth and that's what I'm saying that's why I could never get upset with an artist for saying things out of turn because I said shit out of turn so I'm gonna forget that I was saying stuff out of turn and just ah and plus you emotional about your stuff. You're not thinking about you're not being rational. And I was emotional about my stuff.

32:20And I apologized to him, begged and pleaded. It was over with. You literally begged and pleaded to his face or were you messaging him or calling him? Absolutely. We wasn't messaging. This was pre-messaging. If we was messaging, I think it was Skytel pages. But I definitely told him to his face. And then I remember he had something, I think, where he had an overdose or something. I sent him this package. This was after I wasn't even with label anymore this was publicized they had overdose i don't know oh i don't know if it was or not but somewhere he was in the hospital i don't know if it's overdose or something but i sent him a package so he could recover um or whatever i had some pornos in there whatever and i remember um when he got it somebody's like he's not mad at me because he thought i was gonna be mad i wasn't upset with him i was i was grateful to ever have known him and to work with him to be around him and then when Cole did the Juice WRLD video right that's where it kind of like we all reconnected for um yeah because Paul was there um DJ was in there you know I had been seeing DJ but Dre I mean I was already had reconnected with Dre but Dre was there everybody was there Mike Tyson came out and it was just a beautiful moment you know what I mean um I think Monster is the name of that song yeah and that just felt like um it just felt like 360 for me because I was working with Cole.

33:39They didn't know I was working with Cole. You know, Dre didn't know that. And then I'm just on the set and it was cool. Paul knew, of course, but like, it was just a whole thing. It just felt like Royce, Denyne, everybody was there. It was just a great day, man. It was like three, I think three day shoot. I think that song got like over a billion streams. That song was massive. But okay. So your, from your perspective with Eminem, like I always just hear about how particular he is and how interesting his lifestyle is where I've heard people say that he's in the studio from whatever hours it is like 10 to 5 and when it hits 5 o 'clock you got an alarm it goes off and he's boom he's out of there yes like he's unbelievably regimented when it comes to the creative process I think us as like normal people you think we might be in the studio till 5 we might be in the studio till 10 whatever like you know every day is a little bit up in the air but I've always heard that like possibly because of his experience with drug addiction and rehab recovery and everything that like he chooses to keep his life like extremely regimented is that your experience?

34:35Well, I think all of us, everybody, we call it the Dr. Dre school. And everybody that came through Aftermath, it's like you're graduating from that school, working with Dre. And he definitely implemented a lot of Dre's habits into what he does. So that's kind of like how I see it. Dre has just had such a massive influence on Marshall and everybody that's been around him. So when you see somebody that's successful and you see how hard they work and then it just it resonates and rubs off on you. So with Marshall it just rubbed off on him seeing Dre. You know what I mean? That type of passion. And M has that type of passion.

35:14So he's like yo I'm taking it and making my own. Whereas Dre working all night Marshall like you know what? 9 to 5 or 10 to such and such and that's how I'm going to do it. And that was basically because he wanted to make sure he was in his kids lives. That was his whole thing. You know what I'm saying? And he's a phenomenal father. now grandfather by the way so um yeah Dre I would say probably was the biggest influence more so than anything with some drugs or whatever that that regimented thing Dre is like that with his shit and so did you kind of get turned on to that work flow yes with Dre that like every everything I am in the studio everything about like that part of my life I just took that from him and being around him and watching him and watching how passionate he is and how hard he goes you know anybody can like be broke and go hard.

36:02It's definitely hard. When you got billions of dollars and you still working as if your life depends on it. It's crazy. Like when you watch LeBron James the other night dunking backwards, he got all the money in the world. Kevin Durant, these guys got, they'll never not have. It's something deeper than that. They got a passion that burns inside them. That's that type of shit that Dr. Dre got. Eminem got that too. You know what I mean? I tell people this story all the time. I said to Marshall, I'm like, man, like, why like you Eminem this one this one time one of we had a concert I'm like man you Eminem you you already big you know I'm saying he's like I haven't written her happy birthday yet that's what he said he said I want to write a song that's as big as happy birthday what the that's the code and then I told him that he said that he's I don't even remember telling you that I'm like that's the oldest shit anyone's ever said I want to write a song that's as big as happy birthday.

36:56But it doesn't feel like Eminem is doing the things that might eventually result in having a song as big as happy birthday. He's still putting out work. He's still putting out music. But most of his music is so like, it's the exact opposite of what you would expect to be able to have that sort of mainstream appeal because his music is so dense lyrically. But see, he created his own partial of the world that love his dense thing that he's doing. And what they do is they evangelize to other people that aren't necessarily into his vibe, they'll be like, you know what? I do like that. You know what I'm saying?

37:29Like when I first heard Rod Wade, for instance, right? I'm like, okay, he ain't really rapping. It's some melodic stuff. And then as I kept hearing other people talk to me about it, I find myself sitting in the house like, man, this dude jamming like, oh, hell yeah. You know what I'm saying? So sometimes it might not be your thing, but when you get other people, nah, you gotta listen to this. You gotta listen to that. And you're like, damn, okay, that's cold. You know what I'm saying? But some things you're going to get off top. Like if Taylor Swift would have walked in my office when I was trying to, when I, you know, to sign, I wouldn't have signed Taylor Swift.

38:03Right. Why though? Because she just looked plain. It didn't look like it didn't stand out to me. It was like a regular white girl. Yeah. But she's one of the biggest stars in the world. I would have missed that. And bro, when I go back and I'm the same boat as you where I'm just not really like primed to be able to evaluate that kind of talent. But I've seen her documentaries and you see the videos of her performing when she's 12, 13 years old or whatever. And it is just like, whoa, like she was very far along in the process of becoming a great artist when she was extremely young. Yeah. And then she was lucky enough to to have parents that fully embraced it and were willing to move from Pennsylvania to Memphis or not Memphis, but Nashville.

38:41Nashville. Just to pursue that. Like, that's pretty incredible, like to have that natural talent and work ethic. and then also to have parents who embraced it and let you get this this head start where years and years and years of working your ass off that the average person might have had to do she was able to like have parents who embraced her to that level who who of us would do that but see this is this is why i would have missed it because she i feel like artists have to be halloween costumes like yeah whether you know it or not somebody can dress up and be adam you and your wife are a costume 2017 2018 ish era there was a lot of people dressing up as me for halloween which is kind of strange to look what i'm saying to you is but that's what superstar shit is every superstar you can dress up like them eminem you know i mean so when i first seen taylor swift i'm like what's the costume so a white girl with some blonde hair and tall look awkward it didn't it didn't hit me like that so that's why i would have missed it i would have looked past the talent because I'm talented.

39:44I'm extremely talented. I can write anything and I'm dope as fuck, but it's deeper than talented to be that superstar. Michael Jackson is talented, but that boy walked around with a monkey. Prince played all the instruments, but he wore ass out pants with high heels, with hair flushing down his back. You know what I'm saying? J. Cole's talented, right? But he walk around here looking like a monk with his hair all kind of crazy. Kendrick Lamar had a puppet on the stage with him. Right. You know what I'm saying? In a Kung Fu outfit. Yeah. You get what I'm saying? So like the talent is not it's not enough in most cases.

40:18But with her, I don't I still don't know how she did it because Madonna's a costume. Taylor Swift is is that a costume? She's just like a white girl with blonde hair. And I feel like she is like her value is just that she's an incredible songwriter above all else. So she just makes like really, really great records. And if you really look at like the value proposition with Taylor Swift, she's not an amazing vocalist. Her singing is okay. Yeah. She's not a good dancer. Her dancing goes viral all the time for being pretty basic. Yeah. And then meanwhile, you know, you put her up against people like Adele and Rihanna and shit who have these like world-class voices.

40:54And I mean, she was able to pull it off just on the basis of being a, I mean, a being able to form a cult of people who love her music. And then also just making really, really good music over and over and over. And really like, that's what got to me about Taylor Swift through listening to her. obviously I never like listened to her before my wife just started playing it around me all the time but she just has like so few misses like you really go through these projects so like 15 songs deep and like you get the song 13 14 15 and they're still like really really good songs and you know now I kind of listen to more female singers and like in my head I'm like forced to compare them to Taylor Swift I listened to the new Addison Rae album a couple weeks ago and it's just kind of like I see the potential I see how she could kind of get there as time goes by but she is 4 % of a Taylor Swift at this time.

41:43No, Taylor Swift is a whole nother level. But she's incredible, man. And I wish she was signed with me. I wish I had something to do with that business. Shout out to Taylor Swift. But did Lil Xan kind of turn you off to signing artists? No. I just, no, I still wanted to do it. But what kind of turned me off is just COVID actually. And I just started looking at it and I'm like, you know, I don't really want to do it. It's like, I'm not, I've been blessed. I'm in a good space. Like, you know, I want to do something else with my life. You know what I mean? I work with some artists now, but it's more so like I wouldn't want to sign them to contracts and all that type of shit.

42:19I don't even want to get involved in that because it's just not going to end well. They're going to end up hating you regardless of what it is. And I just don't even want to deal with it. I'd rather just help you and however I can help you. And if I help you and you work out, that's fine. But I don't want nothing from you. I'm cool. I don't need shit. Yeah. And just that responsibility of signing somebody, because like I was saying somebody else on here the other day is like, there is a thing that could happen to you if you're in the music business where your life is one way. Like for me, I go to sleep around midnight every night.

42:49But if I were to discover the next little pump or the next juice world or whatever, and if you really believe in them and you have that opportunity, your life is now different. Like now you're going to be out in the club till four in the morning a lot of the time. Now you're going to be out in the studio till six in the morning. like and are you willing to adjust your life so that it can you know basically help facilitate an artist being great and the thing is is that when you're thinking about how to spend the rest of your life you have to compare deciding to sign an artist with every other thing that you could be doing because the reality is is that if i sign like a drill rapper who i think has potential money wise i probably would be better off opening a burger restaurant yeah well i don't or anything else.

43:32I don't even think the interest is the same with the music. Yeah, yeah. It's different now. It's not the same, so I don't even think it really makes any sense. So if it's something you're not passionate about, you shouldn't be doing it. But plus, in the case of me, because I'm not trying to be just out in the club at 3, 4 in the morning, I will have one of my younger colleagues that's trying to break into business and kind of put them in that direction and then eventually let that person just take over to where I don't even have to deal with it. And then I'll just get a percentage off of what they get and they can just have it and do everything.

44:00Because at this point right Right now, I just don't foresee myself going on tour. I mean, I went on tour with him. I slept in the back of a bus eating Arby's sandwiches. You know what I'm saying? You saw me eating Panda Express. I don't eat like that. You know what I'm saying? You was like, yo, I had that yesterday. I'm like, I don't do that type of stuff. So I was eating Arby's. Arby's, bruh? Arby's. We went somewhere, and the plane, they gave us reindeer. I don't think it was in like Norway or something crazy. I've had this experience too, yeah. I'm like, reindeer? It was so crazy. I would never do that right now.

44:36I would never go on tour with somebody and be going from show to show and taking a shower in these little rinky-dink hotels. Part of that sounds really fun though. Not for me. Really? I did it. So it's like I don't – that's why I don't even travel as much as I would want to because of the experience of going on the road and going through different airport after airport, hotel after hotel. I'm just like, oh, it just sounds too much. But you're kind of like last of a dying breed. Well, it's not like you were the last generation that this happened to, but where you went through the real A &R process where you got signed.

45:11Yes. And then you had massive superstar successful artists who really worked hard to try to develop you. Yes. But, okay, before we even get into that, though, tell me how your life went in the lead up to signing to Shady and Aftermath. Like, like, like how hot did you get in the streets and what was your career like before that? OK, I'm from Atlanta. Yes. I went to the University of Florida. I graduated from college. I'm like, man, I went to go try to get a job and all the jobs it was offering was like walk working at Walmart blockbusters. That was a video story. I'm not going to go to college and and come out and work at these places.

45:48I always loved music. So Bone Crusher had a video shoot for Never Scared. Right. You're in that video. No. OK. The MP3 player had just come out where you could record people saying things. Right. I said this just on my podcast third verse. I'm doing that again. But I went down to that video shoot. with that mp3 player bone crusher big boy from outcast ludacris ti killer mike everybody that was anybody in atlanta was at this video shoot i went up to each one of them with my mp3 player and told them that my name was dj stat quo right when i did that they they like yo this your boy big boy from outcast i'm rocking with dj stat quo the number one in the atl and around the world I got drops from everybody that's hot in the streets of Atlanta.

46:45I went to the studio, loaded that MP3 player up. I dropped DJ from all those drops. That's so smart. I made a mixtape. Right. And in between every song, I said, T.I. speaks. Killer Mike speaks. Lil Jon speaks. Big Boy from Outkast speaks. Ludacris speaks. And I had that in between each song on the front cover of the mixtape. I took every record labels logo that was hot at the time. Def Jam, Rockefeller. And I put that on the front and it says Stat Quote Underground Atlanta Volume 1. That way, when you saw the CD. You said, oh, shit, all these people on it. And then you looked on the back and you say, oh, you see these names of people that was hot.

47:34I just needed you to listen. Right. And when they listen, I got hot. Wow. That's how I did it. And from that, it was a dude named Mike Wyo who knew Mailman. And I was dealing with a girl at the time who gave me, let me use her companion pass. She took my demo, that very CD, to Mailman. I always say she cheated on me, but she say she did. She took it over to Mailman's house, played it for Mailman. Mailman loved it. He told Mike Wyo, I met with him in Atlanta. I flew out to LA right because I flew out to LA I knew B Cox and a dude named Marco Brian Michael Cox who worked with Jermaine Dupri I knew him so I was in the studio hanging out with them just hanging around because I had been hanging around with them in Atlanta or whatever mailman met up with me and said yo I would rap for him in the parking lot outside with B Cox he took me into the studio I walked in the studio it was Dr.

48:34Dre LeVar Arrington and they was in there listening to some shit and it was this crazy ass beat and Dre was like yo come to the front I want you to check something out went to the front this crazy ass beat is on he's like you f***ing with that I'm like yeah so I started like he's like yo I'm giving him I immediately just started writing to it because I had an incident with Scarface before in Atlanta and I messed up and I said if I ever get back in the studio with a legend I'll never f*** up again how did you mess it up with Scarface Because when I went in the studio with him and he wanted me to rap, I was so nervous because this dude was my idol.

49:13You know, I had met him at one of them DJ conferences. You know, I'm not one of them. How can I be down? Yeah. Yeah. I met him there because I had sent my I put my I sent my demo to Dev Jam South India, India Fendrick, which is the sister of my future manager. Zeke gave it to this dude named G Wallace and he gave it to Scarface. Right. Scarface he's like oh I had a song called GA State oh you the GA State nigga it was Scarface Kevin Liles we in Scarface hotel room Scarface is in his boxers and they playing my music I think Kevin Black was there from Interscope and long story short Scarface invited me to the studio Patchwork Studio I went in I was so I was so nervous he was like man you whack and got rid of me because I couldn't get my shit together I just was so scared because it was Scarface right but you were trying to rap?

50:03I was trying to rap the verse that I had wrote to a song. That you already wrote? That I had already wrote. But that was one of my first times in the studio with somebody of his magnitude. So when I got in with Dre, I'm like, yo, I'll never do that again. Because you don't get too many shots at this shit. So when I got in there with Dre, when that beat was on, I immediately, I don't know what got into me, I immediately start rapping shit to Dre and telling Dre, you need to say this. I'm trying to write Dre's rhymes. I'm like, you need to say this. I'm just spitting it to him. You felt like he appreciated that?

50:32Yeah, yeah. So he's like, nah, you go in the booth. So I go in the booth. After I had wrote something for him, he's like, nah, fuck that. What would you say on this shit? And I just started busting. And then he's like, yo, he came in the booth with me. He set up another mic. And that's what it was. When I laid the part, he had went in there first to try to lay it. and I was falling asleep because I'm narcoleptic if you don't know that. I was falling asleep. How many hours do you sleep on average per night? Probably about three or four. I don't sleep enough. But then meanwhile you could just fall asleep just sitting around?

51:11Oh man, it's bad. I took a nap before I came here so you don't have to experience it. Dre calls me young sleep. But he was in the booth trying to rap my rhyme and I was falling asleep. He's like, nah, you got to come in and give me energy. So Vito, which was the engineer at the time, set up another microphone. So I'm rapping the rhyme that I wrote for him. We rapping it together. I'm telling him, you say it like this or whatever. He's like, nah, that. What would you say? And I just start busting. I had all these rhymes in my mind. You know what I'm saying? And he's just going off. By this time, he didn't have like two or three pints of Hennessy.

51:44And he's yelling in the background, this nigga the greatest. This nigga the stack quote, nigga, ATL, nigga. We going down south on you niggas. He going crazy. I'm rapping. Boom. I'm like, okay. cool this is a good moment we we come out of the studio i mean we come out of the vocal booth he looks at the engineer you got that i'm like you got that what are you talking about this dude dre gave me the cd of that whoa i remember going into the shower because he had a shower i turned the shower on in that bathroom at the studio at record one the studio young i turned the water on I called my mama I was crying I'm like mama we rich cause I knew what I was gonna do with that CD it was 9 minutes long I mean Dre was the hottest shit in the world this was G unit time this was when 50 was just doing his thing it was 9 minutes it's called a future y 'all can look it up on 9 minutes of this man saying I'm the greatest shit ever I took that I cut it into 3 parts the dude DJ Ski you know DJ Ski we did a mixtape the second volume of the one where i had everybody's names on the side yeah we cut that shit into three parts dr dre i put it out in the street right it was mix your power summit on puerto rico i knew another uh case live from the west side the radio personality you remember her she had passes to get into that event so me and her was you know kind of had our little thing going on and I stayed with her at the hotel she got me a pass I went to all the events with my mix cd and I was putting it on everybody's table and it's got my picture and on the back is Dr.

53:30Dre yeah and it's this hard ass beat and Dre telling everybody that he's the greatest motherfucker in the world yeah when I came back to LA from that I remember Kira that she work at Amazon now calling me like nigga did you put out a cd of Dre I'm like yeah he gave it to me you said I could put it out I ain't know nothing about the music business right I got back this is mixtape era where that kind of shit like who was gonna tell you not to do it right exactly whereas now you get a Dr. Dre verse it's like I could put it on YouTube maybe it's gonna get taken down but I can't put it on Spotify or Apple it was just kind of like everything when it's in the street it's in the streets it's gone I came back I had a I was staying off what's some shit it wasn't an Airbnb it was corporate housing they had an apartment for me because by this time at first I was staying at a mailman house but he got me Dre got me a place and I was staying out here working with them every day but I remember they made me leave I said you got to go back to Atlanta I thought my career was over I thought it was done because I was finished and then when I got back to Atlanta man the phones started lighting up niggas they found me Puff picked me up we flew to New York he wanted to sign me everybody wanted me because I was I was on fire but then you doubled back and went back to Dre?

54:40Yeah, because when I went, me and Puff, he just wasn't my kind of guy. You could tell? Okay. Oh, everybody got a story about this, yeah. We went to Mr. Childs. It was me, my manager. It was Puff. It was his wife, Kim. And it was Mr. Bentley. It's my first time ever being in Mr. Childs. We in there, food come out. Him and Bentley start eating off the same fork. me and Kim look at each other like and I was like oh nah I ain't so like we got a plate of orange chicken in front of us and it's like you eat a bite and then I he put his fork in that man's mouth now I don't have nothing it was just I'm from Atlanta I ain't know nothing about that at the time I don't get it either that's so crazy I don't know from where I'm from if I'm gonna eat some of yours I'm gonna take my fork and I'm gonna get it and then I'm with my girl I'm gonna like let me try that I'm gonna get my and dump it into my plate they was he dipped it fed it to him fed him it just didn't sit right with me and then we went to the club after that and he had these Cristal bottles and I remember my manager told me he's like man you know them Cristal bottles that's worth a lot of money I'm like what and so everybody popping the bottle drinking I leave the club I got three bottles I'm holding them like this you know what I'm saying I'm about to sell these shits I ain't know what's going on Puff like what are you doing I gotta sell these and then before that When we were flying up, it was Puff.

56:17My manager, Steve Stout, was on that plane. It was a private plane. And Puff was like, man, anything you want on here, Playboy. You know what I'm saying? We got everything you want. So I remember they had fried chicken and macaroni and cheese. And so the lady came by. She's like, what do you want? I said, well, OK, it's fried chicken, macaroni and cheese. I want some collard greens and cornbread, too. And she's like, well, we don't have that. Puff was asleep. I'm like. He one eye open up. I'm like, Puff, you said I could have anything. I don't got collard greens and cornbread. He just looked at me like this, rolled his eyes and rolled over.

56:54We are on a plane. We are on a plane. The nigga said he had everything, though, Adam. He said he had everything. He lying. You know what I'm saying? And then this is around the time when he did that Mohawk shit. Yeah, yeah. He was, did he run the city? Yeah. And then when he had that Mohawk. And I'm just like, this ain't really my type of cat. And so he got word because everybody was offering me a deal. It was a bunch of people. He got word that I didn't like him. And I remember him calling me. He's like, Playboy, this ain't no liking contest, Playboy. This ain't about liking. This ain't about you liking me.

57:27It's about us getting some money, Playboy. They said, we're going to get some money, huh? Let's get some money. And then everybody around, just like the staff and the people, they just looked like it wasn't right. And with Dre and them, everybody was right. Yeah, everybody was cool. cars everybody's look everybody look healthy it's just it just was right you know i'm saying and um and i and then they were just hot as fish grease too and i just resonated with the sound and the music so i i decided to do that you know what i mean but i never had my main issue adam is that i didn't have an identity as an artist like that thing we talk about that costume like you have an identity as a potter or as a CEO of a media empire.

58:11Maybe a little too much of an identity. But it's good, though. It works. It works. You have to have that. Right. Like, I have an identity as an executive. When people know, you play me that music, I'm going to tell you straight up, I don't care if it hurts your feelings or not. Like, I'm going to tell you that if that shit's good or not, I'm going to tell you that. That's identity. That's the type of shit you got to have as an artist. You can't, like, Jeezy was popping around the time. He's a drug kingpin. I rap better than Jeezy. Yeah. But he the snowman. He's got the storyline. He the snowman.

58:41And that shit sounds so hard. But on some just bar for bar. Yeah. I can rap his ass off. But he's also the rubber band man. He created trap music. Gucci man. Ice cream man. Like you can't just come out here and just have some bars and think you're going to be a superstar. And I was signed to such a juggernaut. You know what I'm saying? 50 Cent. they can't come after 50 cent with some you know i mean so that's kind of like how i got caught up in the 50 narrative was so defined the m &m narrative was so defined yes but then meanwhile your image was like cool dude from good rapper what is it but not necessarily like the most street dude not at all you know not necessarily you're not you're not like the the king gangster you're just like a dope rapper which is you know it like i've seen a viral clip going around of Sean Cotton basically talking about how, you know, rap nowadays, especially, is just all about storytelling.

59:37And once the fans start to view you as a goofy, whose public narrative is defined by his relationship drama or whatever, then that just like, it could just slay your career. And it is very petty, but it's like with the rap fans, like they feel like they have so much to choose from that it could be the pettiest, silliest little narrative. But as soon as they're able to pin it to you, and especially now it's a race to label you an artist who fell off because everybody wants to make a couple thousand dollars by making a YouTube video or a TikTok saying that you fell off. So they race to do it before there's actually legitimate evidence of you falling off.

1:00:17Like, for instance, like Lil Baby has really kind of been like the byproduct of this because so many people talk about him and like academics really like advanced that narrative more than anybody ever could have. and so Lil Baby maybe would have had like many more years of people just kind of accepting him as being like a lit rapper or whatever but once that narrative starts to fall into place you've fallen off you see artists kind of just start scrambling. I'm gonna say I love academics too like I love what he does and I think he's super important so that narrative and that thing that he does about people falling off that's important because the fans want that yeah that's like the Drake album that's coming out yeah there's a significant number of people that are only interested in hearing his album so that they can say it's trash.

1:01:00That's a fact. When Kendrick dropped GNX, there was a significant number of people that only wanted to hear that because they wanted to see if he fell off after him, that battle. Yeah, and even me listening to GNX as a commentator, a media personality, I listened to it and I'm like, that's a pretty dope album. I gotta listen to it a few more times before I really have an opinion on it. But that is not marketable from a social media standpoint. The marketable aspect would be you race through it you listen to a minute or two of each song and then you get on twitter and says the worst album i ever heard kendrick fell off exactly that is the one that's gonna win you the day on twitter and get you all the quote tweets and stuff like that whereas like i want to sit with this album for a couple days you know i'm the type of person where like throughout my life i've never really been the kind of guy who's just like listening to an album the moment it came out you know i'll get to it i'll take my time but that doesn't really apply to this modern landscape Like I'm already plotting on when the Drake album comes out, what's the best kind of content for us, like doing a listening party or doing a podcast where we listen to each song and talk about our, like what, what is the best method?

1:02:03Because realistically a couple of days after it's out, the whole marketplace changes where now a couple of days after it's out, maybe people are interested in hearing like in-depth breakdowns of the content. But as far as just that initial reaction, you got to race to get that shit out. You got to be the first one to it. Oh yeah. Like I was just telling Justin, I was like, yo, when that Drake album come out, we're going live immediately. We're not waiting. We're going to be the first video up there because people want to see it. They want to see what you have to say. And he is a proclaimed Drake hater.

1:02:36I don't hate Drake. He say you don't hate Drake, but I don't hate Drake. I like Drake's music. I'm clearly more Kendrick than I am Drake because of my relationship with Top Dog or whatever. But I don't hate Drake. I appreciate his music. I think he's extra dope. one of his main producers is a guy that I consider to be my brother, which is Boy Wonder. And I have a Drake playlist on my phone. I think his music is phenomenal. I said on third verse, when I'm at the pool, I'm listening to Drake, dog. I love Kendrick. I think he's dope. But if I'm swimming and it's the summertime, I'm not playing some of that shit.

1:03:09Maybe GNX got some of that on it. But generally, as a catalog, you weren't playing a lot of that music when you just at the, you know, it wasn't like that. Drake got a whole thousand songs that just put the playlist on and we swimming. And generally, it's pretty clean, too. So if you got your kids out, you can put it on. Exactly. Yeah, you're right. I listen to Drake around my kid. And meanwhile, I put GNX on around my kid. And my girl turned it off after one song because he's saying the F word so much. And people probably who don't have kids are listening to that. They're like, what the fuck?

1:03:40Kendrick? It's not offensive music or whatever. But he do be swearing. And if you're a strict parent, that just don't really apply. Drake be swearing too, but it just hits a little different. You could just put the clean one on. Exactly, yeah. You're more into the melodic stuff of it anyway. But me, I love them both the same. I think they're both important. But as far as hating on shit, there's a large market, and it's a lot of money to be made to be a hater. I mean, Skip Bayless' whole career, the biggest thing he did was say LeBron was trash. And the reason why Stephen A. Smith and Skip Bayless, that first take shit was so interesting is because of their dynamic.

1:04:21Skip loved the Cowboys, which is massive. Stephen A. Smith hated the Cowboys. Skip hated LeBron. Stephen A. Smith loved LeBron. And they clashed on that. And all they talked about was LeBron, Cowboys. LeBron, Cowboys. That's why when people be like, oh, Kendrick, Drake, like we doing it right now. This shit going to go crazy when you put it out because we talking about this. right and and we're gonna keep talking about it adam you know what natural built-in audience this is the game yeah yeah this is what we doing what we're talking about i read an article the other day and i'm not like an avid sports media watcher but i you know observe it from a distance but like they were basically saying that the state of espn is such that every single show now is a bunch of talking heads basically doing a podcast taking on and there's always gonna be one person who takes on an opinion that is controversial enough that everybody else at the table is going to disagree with it and argue with it and the problem is is that there are just not that many plausible negative opinions to be had like and especially in sports where everything is like not that subjective it's like to say that LeBron sucks when we can all go on uh you know any website or any ai and ask like you know where's LeBron rank as far as the greatest players of all time and they're gonna say hey he scored a million fucking points and he was a great player and he was extremely high paid and he had all these championships etc it's like it's kind of grading to people but like one thing i tell the people that i podcast with is like listen we gotta find shit to argue about because if i if a lot of times the biggest stories are the least interesting things to talk about unless there is a component of it that is worth having an argument or a discussion about because okay if so-and-so rapper gets killed we come on the podcast and sometimes the whole conversation is just like damn that's fucked up and that is just not interesting but meanwhile the gucci and jeezy thing there you go there's all these different moments where you could say what was pooh shisty thinking why why did he do this why did gucci tell why did you know this is what gucci should have done he should have done it like this etc that'll make for an interesting conversation but a lot of times the biggest stories there's not a lot to dig into because they're so simple and and really depressing it's so crazy to me where people talk about what gucci should have done right what's your take on that i i probably wouldn't have done a song right yeah i think the song was the biggest misstep of all yeah i think i i probably wouldn't have done a song but i also am not him and i don't know what he was experiencing at the time But me personally, I wouldn't have done a song.

1:06:57Right. I love Gucci. I love his music. I remember one Christmas, we was at Onyx in Atlanta. Me and Gucci just sitting there, just chopping it up. Christmas night at the strip club playing pool. And he was just picking my brain, asking me about Dre, M, and 50. He hadn't had, I guess, interactions with them. So he was asking me about how they were. He's one of the greatest A &Rs in hip hop history. as far as like what he has contributed to the game. And it's just so funny to me that now you got people saying he this, he that, he this, he that, being negative about him. Just like let's just throw his whole history out because of this incident.

1:07:39I mean, Gucci, what, 50 years old? 47. I mean, pretty much he's 50 years old. And whatever's going on, you know, people got to stop with this, like trying to judge and he this, he that. Like, okay, man, let that situation play out the way it play out. That's my thing. It's not for me to be telling him what he should or shouldn't do. He should do whatever he want to do. He's a man. When he go to the bathroom, are y 'all holding his dick? Right, but don't you think it's fair for us to kind of consider him a hypocrite or that he was doing something out of character? But who's not? For sure. But here on the internet, being a hypocrite is pretty much the number one thing that people are going to want to discuss.

1:08:22Everybody's a hypocrite in their own life. Right. So this this is what I'm saying. When you wake up in the morning, it's a mirror in front of you. And when you look in that mirror, you can you can think of a million things that you probably have done that someone would do differently than you. Right. So when it comes to that, you have to give people grace and not be so quick to be like, oh, he did it. Hey, man. OK, he did that. Cool. All right. I'm not going to forego all he did in his career. And let's say this. If Poo Shiesty didn't rob him, then we wouldn't be having this conversation. so we just gonna be like okay we gonna say the robin was right but in this backwards ass culture yes the robin is just fine the telling is not but it is consistent because if you listen to Pusha's music he's telling you I'm a robber I take shit if you listen to his music he's telling you I'm a gangster I don't talk to police I respect Pusha's for doing what he felt like was best I respect that because that's what he wanted to do I wouldn't have done that And I disagree with what he did, but I can respect him doing it and sticking to what he say he is.

1:09:26And he's young. I still don't think it was the right thing to do. Right. You know what I'm saying? I think that could have been handled differently. Yeah. You know what I'm saying? If that was me in that situation, if I'm with an artist and they are that upset, first of all, I wouldn't meet them at the studio. If I have an artist named Poo Shiesty, I'm not meeting him at the studio. His name's not Poo Nice Guys. Poo Shiesty. And it's clear to me that Gucci didn't really expect things to go in that direction because he had two security guards with him, which is probably standard for Gucci. But the security guards weren't in the actual studio.

1:10:00One of them was outside in the car and one of them, I think, was in the lobby, which tells you a lot because it would be very normal for Gucci to say, hey, I got this artist coming in. He's kind of a hothead. I want you to stay relatively close to me. He should have let him go and then took an override on the rest of his career. He's like, OK, you know what? You can go. I keep the old catalog. I take 15-20 % going forward and be done with it. That's what I would have done. He was trying to, Gucci was still probably trying to hang on and do future projects. I would have just let him go and then got my money back from the future stuff that he did.

1:10:32Because I'm not about to sit here and argue with you when you don't want to be with me. It's like being in a relationship. If your wife is saying, hey, I don't want you no more, you're going to just be trying to force it to go. You go home and she's like, Lena's like, I don't want you no more. You're like, no, no, baby, no, baby, please, baby, baby. and she's just constantly telling you, no, I don't want you. It's going to lead to her doing fucked up shit to you because she's telling you that she don't want to be with you. And I'm sure before they met up, I'm sure that they've had a conversation to say he don't want to be doing this.

1:11:02The energy was in the air for sure before that. Yeah, so like, yo, it's too much. That's one thing I like about basketball. Generally, when a basketball player is like, I don't want to be on this team no more, they get him the fuck up out of there. Right. Yeah, because it's so obviously performance-based. That's the weird thing about rap is that or podcasting, same thing. If you're somebody on No Jumper and you move the needle every single time you come on the podcast, the numbers go up and we get a bunch of clips or a bunch of views or whatever. Then it's like, that's what I'm judging you on.

1:11:29That's you scoring 40 points, you know. And then meanwhile, if you come on the podcast and the comment section quickly fills up with people complaining about you or it seems like the clips of you having an opinion on something don't really do good. I'm kind of using that to judge your value. but then meanwhile in the rap game it's always like they didn't invest enough in my career. They didn't believe in me. They didn't do this, this, and this that would have actually taken my career to the level that it was supposed to get to. I want to tell a secret to everybody that's watching this. I'm going to look at the camera when I say this.

1:11:59I think it's mine right here. I can't blow you up. Adam can't blow you up. The people blow you up. What Adam can do is play you on his vlog and if people like it Then it'll blow up But Adam can't make those people like you And this idea That a label or A production company Can make you bigger than what you are That's not how this works Nobody's gonna invest more money into you So that they can make less money back You know what I'm saying If I spend a hundred I plan on making I wanna make ten million That's how this shit goes When a label give you a million dollars that's them saying we want we think we can make 20 to 30 million right that's the flip they want to do yeah you know i'm saying so this idea to think that somebody can just come along and take your music and blow it up no when i found zan diego on his channel it was already moving he had 10 000 views i knew people already liked it so i knew okay they like this kid he'll star i can kind of like craft the talent let's get him go to studio give him a place to do his thing and then actually pick out the right songs.

1:13:13Okay, cool. Oh, Cole Bennett. Man, let's have him shoot the Betrayed video. Okay, Cole, make sure my communication with Cole is right to make, like, not brushing Cole. And that's what made me and Cole really get close because doing that process of waiting for him to do that video, I never was on Cole like, do this, do that, hurry up. You know, he was like, man, you've been so cool. And it's been like four months. He shot that shit. put it out, gone. But that's because it just was the synergy and the people chose up. Because at the time, Cole's channel wasn't like crazy huge. You know what I'm saying?

1:13:502017, 2018. I mean, it was big on like more of an underground level. It had like 30 ,000 subscribers at the time. 30 ,000? He has like 20 million now. I feel like he probably had a lot of men too. No, no, no. I know. I know. I remember where I was sitting on Melrose in 2017 when I first saw the Betrayed video and like from our perspective Lyrical Lemonade was already gigantic at that point yeah it was big cause Pumphead did his thing it was a bunch of shit going on but it was so much simpler then cause it was just running gun videos like I would see Cole Bennett shoot a video in an hour or two like I've seen him shoot a Lil Watt video it took probably an hour we're in a random apartment it was different and like he did that shit and it just took off but the platform yes because in that same token you know working with Cole has been artists that have put videos up there and Cole was just as big and they didn't blow up.

1:14:42It's really about the artists. You know what I'm saying? He did a video for Lotto and Lotto ended up being huge. You know what I'm saying? He did a video for Jack Harlow. The list go on, first of all. That's why people be like, I've seen so much working with Lyrical. Cole blessed so many young artists and gave them that platform so that they can make that money to feed their families. It was remarkable what was going on. That period, like put the video up, some dude you never heard before. Next thing you know, he's the biggest shit in the world. It was crazy. Like when Juice WRLD came, it was so nuts watching nobody know him.

1:15:23Cole take a picture with him. The next thing you know, he's got 10 ,000 followers on Instagram. He's got 100 ,000. Then the video comes out, a billion streams, and he dropped another one. Then boom, he's just the biggest shit in the world, like selling out stadiums and shit. It was just all those artists. It's like a hundred. Literally, I'm excited because I'm just thinking about it. I can say it was about a hundred artists, male and female, that got deals based off of being on Lyrical Lemonade. Yeah, it was insane at that point. Cole was cooking, dog, and I'm just sitting there watching it like, damn.

1:15:57So what were you actually doing for Cole Bennett and Lyrical Lemonade? Business. And you had a real conversation with Cole where you said, listen I want to be your manager and I want to get do you have a real agreement because with managers it can be kind of weird right did you say I want X percentage of everything or he's told this story so people have seen this oh okay Cole Bennett did the video for Lil Xan yes for Betrayed when he did that video for Lil Xan I only paid Cole like a thousand bucks for the video okay that's all he wanted we went and got a deal at Columbia a nice deal I went to Cole and said yo I want to give you some money for the video I think I offered him like a couple hundred thousand first he was like no I'm like 150 he kept telling me no I'm like 100 he's like no I'm like dog I feel insulted okay 60 ,000 he finally like he thought I was bullshitting I gave him the money he took it he took that money and he invested all that shit this is where he's a genius he got his fulfillment center.

1:17:06He got a place like how you got here. Right. In Chicago. In Chicago. He got his whole shit. Started doing his merch and all that. And from that, I told him, since you're not going to take this money, I'm going to work with you. I was using the term manager at the time. I'm going to manage you and I don't want any money. I just want to work with you because I'm so happy for what you did. So when it came down to situations and conversations, you know, where you need to have somebody in there. I would step in. I had different relationships to help him. We worked together hand in hand. It was me, him, his mom, Jake, all of us worked together.

1:17:41It was a family atmosphere. You know what I'm saying? I love him to this day. And his mother, that's my family. I love them. So I got the opportunity to work with, I feel, one of the greatest young minds of this era of music because what he was doing with those artists, it was transformative. And I believe there will be a documentary made one day. I believe you'll have a documentary as well about what's going on, what has went on in No Jumper. That for sure. But I definitely think there will be a documentary made about Lyrical Lemonade because that was like, it was his own MTV on live on YouTube and he never sold out for the money.

1:18:22And we got offered crazy amounts of money for people to be a part of it. and he never wanted to do it. This is around the time when Faze took some money. Cole never wanted to f*** with that. I had everybody come in to offer him big money. But here's the thing. And were you telling him that he should take the money? Absolutely. Okay, okay. Because this is my thing, and I haven't talked to Cole in a few years, but I have nothing but respect for him and everything like that. But from my perspective, as the years went by, he kind of lost interest in doing Lyrical Lemonade. And I'm not saying he lost interest in its entirety, The music festival still goes on.

1:18:58Yes. They do the media side of things where they have these freestyles and they do little interviews and stuff like that. But he himself stopped shooting the music videos. Yeah. And it feels like at a certain point, if there was a hundred million dollars on the table or even much less, it would have made a lot of sense for him to take it given where it is now. And I'm not saying the brand's dead or anything, but it feels like he should have probably took that at a certain point. This is the thing. Okay. So we had a, I will never forget this. And I was very upset. We had a meeting with some very big people and they offered a very lot, a lot of money.

1:19:32They flew in on private planes. And I remember Cole was like, I just don't feel comfortable with doing it. And I was driving him back to his Airbnb. Well, I wasn't driving him. Shout out to my driver, man. He was riding back to the Airbnb and he looked at me. He could tell I was a little kind of salty about taking that money. he said stat man if this don't work out man i'll get me a bike give me some birkenstocks i just live on the beach man that's what cole said he said man this is don't worry about this man you might need that money they were offering you to live on the beach out here though but i'm just when he told me that when he told me that yeah it just gave me a different perspective it's not about money he never really seemed super motivated to become the crazy rich guy yeah and even now like i don't really know what he's actually doing to make money at this point Denny's, I remember we was at Denny's and he told me he purposely at one time would keep like the lowest amount of money is his bank account.

1:20:27Really? Just so he didn't feel like, just so he could feel that, still feel that pressure. Even though he had all the money in the world, you know what I'm saying? But he would do that so he could feel that pressure. It pushed him and drove him to keep going so he wouldn't get comfortable. And he was never driven by money, man. Yeah. And so when you say he stopped, he could have rolled that video shit out. He could have took that money. But it's about, he got to be passionate about something. He's always stressed impact. It's all about impact. And like, you got to respect it because he never sold out nothing.

1:20:59Nothing. Doll, you know, that Lyric Lemonade Festival is one of the only independent festivals. You know the big guys have come in and offered him a bag by now. Right. You know what I'm saying? You know that they've, you know, shout out to Birdo, Jake, all the people that work on the festival and him. and they still maintaining it and keeping it where they're pretty much independent and paying for everything themselves. You know how expensive it is to have these artists show up? Oh, that's what I think. Every time I look at it, I just think, holy shit, like that's a lot of big artists on this.

1:21:29And he's paying them. They're paying them. They're paying them. I watch him go from, I watch that shit go from just doing a show with Uzi, like one show to a three-day festival. It was absolutely phenomenal. I'm so blessed. to have the opportunity to work with him. Dog, I think about it all the time, that at one point that I was working with him, and then me and that brief stint where I was working with you, that shit was awesome for me. Because I'm like, damn, I had the pulse of the youth right there. I had no jumper, and I'm working with Lyric Eliminator. I didn't even tell him that I was working with you because that would have been a problem.

1:22:07But like, because you know, competitors in a sense. Yeah, yeah. Even though we're doing completely different stuff. Completely different things. It was so in the exact same realm. But that was the weird thing about it is that it's like I'm doing interviews. And then meanwhile, I got everybody trying to sign me to a label deal, trying to get me to sign artists. And I never really wanted to sign artists. And then meanwhile, he's doing the music videos and he got everybody on his trying to get him to, I mean, basically like probably do a record label and sign artists and stuff like that. But from my perspective, around that time period of like 2019, 2020, I saw a lot of artists popping up on Lyrical Lemonade that seemed like they probably were signed to him.

1:22:48And it didn't feel like any of them really like worked out the way that they were supposed to. And I'm talking about artists that nobody remembers that had videos on there that didn't feel like you ever heard about that artist afterwards. And I don't know. I mean, I feel like Cole kind of just got like, I don't want to say disgruntled, but disillusioned with the music industry in a way? He never liked the music industry. He never liked, and that was kind of like why he never really wanted to be a part of the business. Just thought it was not, he just thought it was slimy. And he has a good reason to feel that way because it's a slimy business.

1:23:21I tell people all the time, you can't drive straight on a crooked road. You know what I'm saying? And that's the music industry. Like, if you think you're going to be straight up and down and be in this game, that's not how it works. It goes like this. It's like the content game, dog. Like people are, how can I, what do you expect them to do? Yeah. Look what he's, look what he's dealing with. Yeah. You know what I'm saying? So, but, but in a sense, whether you know it or not, you have created a record label type of atmosphere. Yeah. Because you have these people that come on here, they get notoriety, they express themselves, they have their personalities.

1:23:56You, you keep them up here. They get mad at you for whatever reason. Next thing you know, they got these microphones and cameras and they're like, man, Adam's 22. Yeah. Same thing for sure. That shit is going on all the time. They coming over here. They're trying to fight. Dog, that's so crazy. I don't even know how you even deal with that. When I came over here, I'm like, dog, I know for a fact he has had some showdowns or people have come over here with some bullshit. Not really. Really? You're lying. All the shit you be having up here. Who really were trying to do something to me? Who came here?

1:24:26Yeah. No, not really. No one's ever tried to do none of you? These people talk. I guess, you know what? It comes across very convincing when I see it. It's been a couple times I was going to call you like, damn. You're like, yo. And then I didn't like watching you get the boxing thing either. I didn't like that. I rock with you, though. So I don't like to see you in situations. And I know you got your bag or whatever. To me, the whole thing was a big troll. And then people messing with you about your situation with your wife. this is one thing that I don't do and I will not do like people get on these podcasts and they talk about relationships when you do that right whatever type of relationship you got there are other people that are seeing you right and you're influencing whatever that relationship is and making that person feel less than they will probably feel because your shit is different so like when people start speaking on other people's relationship it ain't really my it ain't even my cause and y 'all And honestly, I remember you had a party at the house.

1:25:31It was in the hills. Y 'all wasn't married yet. You and her. Right. And you was telling me that, yo, you know, like I'm going to marry her. I think she had just had, maybe you had a daughter. Yeah, we got married like right after we had the kid, maybe a year later. So you was having that party and you told me, I said, what did she do? You're like, oh, she's in the business. I'm like, I said, dog, how do you deal with that? He's like, man, that's just what it is. Well, at that time, she hadn't worked with other guys yet. So to me, it was nothing at that time. Yeah. But I didn't know that. You just told me she was in the...

1:26:03You didn't tell me specifically what was going on. I just knew it was a lot of women up there. Yeah, yeah. And so I was like, yo, damn. And I just... I was like, cool. That's how... That's his relationship. It's not my... It's not for me to be talking about what the fuck you're doing in your bedroom. Or whoever... If you want to have her sleep with a thousand Somalis, you know what i'm saying if she if she want to sleep with a thousand somalis and put a million salamis in her mouth as your husband if that's what y 'all want to do the i gotta deal with and that's my perspective too what's crazy though is that we're able to harness that feeling that people have of like oh my god i could never do that because you're not doing it but meanwhile like when I see a gay couple I can never do that either what goes through my head I guess if I were to really sit there and think about a gay couple I would think God I can never put a dick in my ass but I don't care at all and it's easy for me to understand that this gay couple is into shit that I'm not into and so it's kind of bizarre to me that people have such a hard time wrapping their head around the idea that a relationship could be open in some way but that we're able to like really capitalize and profit off of the fact that people are so fascinated by that dynamic.

1:27:25But I watched a thing. Y 'all did an interview on her. And y 'all was talking about the finances. Yeah. And how y 'all break it down. She pays for this and you pay for this. Right. And I'm looking at that shit like most relationships aren't like this. Yeah. Most men are here busting their ass trying to pay for everything. You know what I'm saying? or with some women out here busting their ass and a man just sitting at home, y 'all got a real partnership. Yeah. So like what the fuck is everybody up in arms? If that's what they want to do, that's what the fuck they want to do. And for what you said, yo, we had had a million threesomes.

1:28:02She had watched me fuck millions of girls. Yeah, she watched me fuck a bunch of girls this week for content. So I'm about to be tripping. Like, man, fuck that. Go get your shit off. But the weird thing about it is that nobody really cared when me and her were doing porn before she started working with other guys. That's when it became really interesting to people. But, okay, question. Was there a moment where you stopped working with Cole as closely? Or is the relationship similar? Or what was the point where it kind of became different? So he did an album deal with Def Jam. What year was that?

1:28:34Oh, the album that came out a couple years ago, right? That was a whole little. This was like the last year of us working together. That kind of like capped off the whole Lyrical Lemonade 1.0 saga, if you ask me. because now it feels like he's trying to transition into more of like a media company type thing. Exactly. So I'm not a part of that at all. Okay, because there was a big announcement a couple months ago that he did like a Lyrical Lemonade TV type deal. Yeah, I think Jake has said something to me about that. Okay. Jake Milan, who works closely with Cole. Lil Jake. Yes, Lil Jake. Shout out to Jake.

1:29:06He's actually not little, which is crazy. He's tall. No, he's tall as fuck, yeah. But I guess it's like a play on words. But after that album, that was kind of like, we did a deal with Pepsi for the beverage and then we did the album deal and that was kind of like the end of it. Wait, Pepsi signed the beverage? Because recently I was trying to find out if the beverage still existed and I was searching. Yeah, we did a deal with Pepsi. And I found it listed on Walmart and Amazon but then when I tried to actually click it it said it wasn't in stock. Yeah, we did it with Pepsi and then I no longer was working on it so I don't know what actually ended up happening with that or if it's still available.

1:29:43But yeah, that was pretty much it. That was the end. I guess that album coming out, like you said, that was Lyrical Lemonade 1.0. And this whole new thing that they're doing, which I know is going to be successful because that's just who he is as a person. I have nothing to do with that. But when I was around, that's when he was with Kenya Barris. And he was talking about doing The Wizard of Oz and all that type of stuff in the movies. Because that's kind of where I saw him going, which I'm sure that he's doing that now. I think he's doing a documentary on, what's the guy's name? Chief Keef or something?

1:30:20Yeah, he announced that at one point. So I introduced him to Kenya Bears. Okay. So they continued their relationship clearly after I wasn't on. But so he signed a deal with Pepsi, but then nothing has really happened since then? Well, what happened was we, I think it was with COVID and all the other stuff, it just wasn't launched correctly. You know, with products, and I learned that through this situation, they'll put you in the store, but that shit has to move immediately. They don't play like that. So you can go in there, and if it's not moving, they're pulling you out fast. Yeah, they have insane analytics.

1:31:00excited because i asked chad gbt recently like if i were to start an energy drink which for the record i do not plan on doing but i was just curious about like what the hurdles are for somebody who's done that um i mean when it comes to energy drink though you got to be so goddamn big to get that shit off the ground even prime with ksi and logan paul behind it feels like it's kind of struggling i don't see that shit in 7-eleven uh but well it might be struggling now It was huge at first. So look what they already cashed out. Okay, but like, you're right. But when it comes to energy drink, 7-Eleven has their own analytics that's basically figuring out how much the store space that they are devoting to your product is worth.

1:31:44For you, just like Cole, right? You have a personal infrastructure where you can offer to sell it without going to the stores. True. You have this space here. We'll talk about it off camera. But you have this space here where you can literally store the shit. And you have, this is a commercial. Yeah. And you can have it sitting right there. Sitting right, like when we shoot the third verse, we have gin and juice sitting right there. That's Dre and Snoop and Jimmy's product. We have it sitting on the table. Gin and juice and it is an alcoholic beverage? Yes, an alcoholic beverage. We have it sitting on the table.

1:32:19You could be doing the same thing with No Jumper Energy or whatever it is. No Jumper Cereal. It's just a good name. The thing about energy drinks or drinks in general, though, is that they people buy them sort of off the cuff at the store. Like not many people are ordering like a 30 rack of an energy drink. The same way that's the same way that we're going live for your members right now that pay five, six dollars a month for your content. Yeah, they'll pay for that drink. Right. And you make just enough to where you're satisfying them. You're not you're not you don't have all that crazy inventory.

1:32:52It's a good business. what are you selling right here content you could be selling more like that sweatshirt you got that shit is dope this shit is from probably 2018 I just busted it out for the first time in so long why we don't got more of those merch is tough Adam merch is tough because people make too much product merch is bro like you go back to 2020 you had people like the Nelk boys and Logan Paul and all these dudes just printing money off merch. That era is way different. If I make 40 shirts, right, and I pay$100 or$400 to make 40 shirts, right? And then I go and sell those shirts for$100 a piece, right?

1:33:41That's$4 ,000, right? Sure. That's money. That's money. You just made a quick flip. That guy behind that screen over there? Yeah. It pays a salary. A dude that walked in here, it pays a salary. And what did you do? Nothing. They're here to consume anyway. They're watching you. So you have all this content for hours on end and don't have commercials for your own shit. The thing about it, I think, though, is that at this point in time, I feel like if I'm going to... And I would like to do a clothing brand, but I don't know that it needs to be called No Jumper. But that's what I'm... Whatever it is, I'm just saying I don't think like World Stars merch was ever really going to be all that successful.

1:34:25The name No Jumper, just like Lyrical Lemonade, should be a product. I'm just telling you. No, you're right. The fact that you're not selling. No, you got 5 million subscribers on YouTube. Yeah. Third Verse has 6 ,000. We still got Jenna Juice sitting at that motherfuckers. But that's relationships. I don't give a fuck what we talking about. Right. Sorry, I didn't mean to do that. But all the other podcasts that have 6 ,000 followers or whatever might not necessarily get the Snoop and Dre liquor deal. What I'm saying to you is I'm just saying I don't care. Something was going to be on that table.

1:34:59Yeah. I was going to promote something. Yeah. If it's five people, that's five people I could sell something to. Yeah. People always want to hit the home run at them. Yeah. Like, dog, just get on base. Yeah. You saying, oh, clothing line's hard. Yeah, it's hard. You're trying to be fucking Ralph Lauren. you don't need to be Ralph Lauren everybody want to be Gatorade what's wrong with Powerade I guess like at certain points we've made clothing that's sold disappointingly like you made too much you know who's not really you know Lush One no okay he's one of the hosts on here he's a crazy ass white dude in a Mexican gang and he had this whole narrative where he had this viral freestyle where he called himself the cocaine bot and it was super viral with our audience at that time and I remember we made shirts that was like him as like the terminator with snowflakes it was this whole like uh like cocaine bot dynamic or whatever and i think we made 100 and sold like 18.

1:35:55that was kind of depressing and i was kind of like i feel like ever since then we sort of fell back on the merch okay so you look at how many members you have yeah active that's spending the most money uh-huh and you make merch for them yeah that's true i should get on it but um okay Okay, wait. So when your time with Dre and Em had clearly came to an end, was that you also being frustrated with music in general or did you keep your career going past that point? Because you put the album out in 2014, but it was a different album. That wasn't that one. That was supposed to. Right. So when my time came to an end with Em, I was depressed.

1:36:33I didn't have no – Em and Dre. I was depressed. I went through a little something. But then Dre invited me back out to L.A. To work with him, but as a writer. Got it. And from that, I was writing for everybody that was coming through there and then working with him. Because we do, when you work with Dre, it's more like a collaborative type of deal. So we're all in there just like putting it together. Right. And then I remember like my rent check had bounced. And then I had stopped working with Dre at this time. And my rent check bounced. I was like, damn. They had called me at the rent office.

1:37:10I was standing at this place called the Piero downtown. And all I had was this Mercedes that Dre had bought me. And I sold that Mercedes. And then I paid my rent. And then I had, it was my homeboy, Matthew Schiltz. Let me call him Matt Fingers. He had a guy that wanted to get a verse from game. And I'm like, yeah, I call game. I remember when game was practicing for the Drew League. I went over there. I'm like, hey, yo, you do a verse from my home. boy or whatever game said i you know i'll do it for free for you stat he did that verse for free i think matt charged to do 30 000 and me and matt split the money so from selling my car i sold my car for like 40 something thousand and then i got like the 15 from um the deal with game doing a verse and then from that when i was uh when game did that verse i didn't leave right after me and game always worked on music with dre so whoever would come over me and drank game will be writing hooks and everything for them me and game just worked well together you know i'm saying and we just had a good flow so i started working with him like literally like producing and working with game you know i'm saying he's writing crazy shit i'm helping him put the record together um and and we did like a mixtape called OKE.

1:38:32And Game split that profit with me 50-50. Like he put it out through Empire, and we just had a good working relationship. And this is where I first started. This is when I meet Wack. Right. So I'm working with Game. We did the Jesus Peace album. I think Game at that point wasn't necessarily, I don't think Wack was the manager then. I think Tato was, I believe. And my homeboy that worked at Interscope, DJ Moore Millie, got me a$30 ,000 check for working for A &R and that project from Games Budget. You know what I'm saying? DJ is Jimmy Ivin's nephew. That's who I do the podcast. I've seen that. Okay.

1:39:09Oh, that's Jimmy Ivin's nephew. Interesting. That's how, I'm just telling you, literally, I went from broke to having a couple of dollars. But were you depressed about the fact that, yes, writing is dope, being in the music industry in general is dope, making money is dope, but for a period of time you thought that you were going to be a big rap star. Well, of course I felt that way, but you know, I'm the type of person that you got to pick up your pieces and move and figure it out. You know what I'm saying? You can't just sit there and dwell and over, you know, you can't cry over spilled sperm.

1:39:43You know what I'm saying? As I tell people that have babies, I don't wear a lot. So that was the whole shit. I was more like, what frustrated me the most about rap is how hard I worked on my bars and people just did not give a fuck. Like how good I was and people just did not acknowledge how good I was. That frustrated me the most. One of the first times where I felt some jealousy was when I watched Kendrick at the pop out and he performed Euphoria. And all those people in there knew that complicated ass rap by heart. I'm like, these are the same people that wouldn't break down my little double and triple entendre.

1:40:22This motherfucker is up here saying a parable. This shit is so complex. They know it word for word. I'm like, what in the fuck do I have to do? I mean, I'm far removed from my career. But that was one of the first times I felt jealousy. The era where you came out was kind of like the beginning of the end of the lyrical era in a way. Like, I feel like when 50 came out and even Jeezy right after him and shit, that was kind of when everybody starts to realize like, oh, rappers aren't going to necessarily be boasting and bragging about being the best rapper anymore that was kind of like the introduction to that being the new template because i mean you could go back to like the late 90s obviously somebody like puffy's not trying to be the best rapper but like the best rappers of that era or the biggest rappers were largely lyrical rappers jay nas m etc and then by the time you get to like the the early 2000s mid 2000s that's starting to sort of fade away but man yeah i i really thought i was gonna be the biggest rapper in the world and i wanted to be and it just wasn't in the cards for me but dog i have i have been successful at everything that i wanted to do in music yeah as a artist as a writer as a manager as a having my own production company and label and now doing and getting into the media space that's why i tell people.

1:41:41I have won at everything. I knew nothing about the beverage industry. I helped secure a deal with Pepsi. You know what I'm saying? I was in talks with Junior Bridgman before he died to do it with Coca-Cola. We hadn't even sold anything in stores. You know what I mean? I mean, those guys that work at that company, it's a billion dollar corporation. They in there talking with me. You get what I'm saying? I've done it all in this shit and won at everything. Everything I'm blessed like a motherfucker. Because I might, somebody say, yo, you didn't put your album out. I made millions of dollars as a rapper.

1:42:19At Stat Quo the Rapper, believe it or not, guys, I made millions of dollars as a rapper, which is crazy. So when somebody's like, yeah, you weren't successful, I made a million dollars. I ain't never not made a million dollars doing anything. And so now I'm doing the Third Verse podcast. I'm a winner. Adam, I'm a winner. Yeah. If I say, yo, Adam, let's do this and do that. Let's do this product. We're going to do it and it's going to work. I just know how to win. Yeah. I'm just saying some people got that shit. No, definitely. I mean, like that's the whole thing is that there's only going to be so many successful or even profitable rappers in any given year.

1:43:00You have to be able to, once it becomes clear to you that this is not going to be the thing that's going to make you a millionaire, you got to be able to pivot out of it. and people, because I don't talk about all the shit I do and the shit I've done, I don't brag. I'm not braggadocious. I don't, I don't do that. You know, I'm low key. Like I don't be doing that shit. I think I went, I went through like a little midlife crisis. I bought like a Rolls Royce. I bought all this shit. I think I was just going through some shit. Just be flashy. even making it to 2026 without having done a real full in-depth interview is pretty rare.

1:43:33It's crazy. You told me 2018, like, no, I don't want to do it. I'm not trying to be out in the public eye like that. Not at all. But now because I'm doing, I'm literally publicly talking shit every goddamn week. So it's like, why would I not sit down with a guy who had my back? So, and I'm, and I'm, I'm going to get my Ray Daniels on and go, cause I know all these people. So I'm not doing it right now, but I'm going to go do all, I'm going to run the gambit when it's time. But that's an interesting person you mentioned because Ray Daniels is somebody who probably like in terms of just making money would be smarter to just spend all his time working with artists.

1:44:05but he sees that being a public figure through media has such value that he needs to take a lot of his time and put it into that. This is the thing. Ray's been a star, right? Yeah. No, I was working with rock city, rock city with, uh, my, my ex. That was a cons group, right? Yeah. So, so Teron, that's who he manages, Teron and rock city prolific writers, right? Some of the biggest in the music industry. So when people just try to talk about Ray, and he ain't doing shit, relax. If anything, he hasn't done a good enough job letting everyone know everything that he's been involved with because he's been involved so much over the years.

1:44:43It's like when people talk about Akon. You know Akon was a star or partners with Jeffree Star on that makeup shit? People don't even know that. It's a lot. People talk about me. I've been working with Cole Bennett for the last how many other years? Are you kidding me? Who dominated the music industry? Behind the scenes is always so much harder to get recognition for, but also the recognition, right? but we're not we're not we're not it's not about like bragging so that's the thing like going back to ray when i say he's a star i remember i'm in the studio session with him he come in with one outfit so they writing for my ex at the time this dude probably like two hours later he comes back in a whole nother outfit how the fuck is you doing he's like yeah i got it had to update my fresh this dude is a working in the record industry he's not a personality this is none of that this is way before any of that, I'm like, I'll do the star.

1:45:36Like I remember Kenny Burns, um, told me, he's like, when you realize that, yeah, you can do this music shit, but you will start your personality. You got so much shit to say. You got billion stories about everybody. You've been everywhere and you start doing that. It's over with. And that's what it is. It's about to be over with. I'm just telling you. So some people got it. He got it. I got it. It's a dude named money, make it Matt. He got it. It's a lot of guys, you know what I'm saying? That have that, that personality that y 'all don't see, but these motherfuckers been on their shit from behind the scenes.

1:46:09And I'm that guy. You come to the studio, we're going to crack jokes. I'm going to embarrass you. Everybody going to be laughing. I'm hilarious. And it's just only a matter of time, Adam, because some people are winners. As much as they hate you and don't like you, Adam22, just keep on with his no jumper. Yeah, but my thing is when I look at my life and I have like, you know, a lot more ambition to create big businesses. I think my next successful business, I probably won't be taking credit for it. I'll probably be like funding it, masterminding it. But ultimately, it's like I'll have somebody else be the face of it.

1:46:50Because you've been outside. And that goes back to Ray, just like me. The reason why I was so against being in a limelight is because I had performed at stadiums with Eminem. And I'm like, damn, you really don't get to do what you want to do. Yeah. Fame is a prison when you're him. It sucks. And even for you, when you go somewhere, hey, Adam, that shit sucks. You just trying to be low key. But I just have to think about Eminem and be like, hey, I'm at the party and I took 20 selfies. Yeah. And some guy gave me some weed. He can't go to the party. Yeah. Yeah. He can't even go to the party. If he goes to the party, he needs to roll with a mob of security, and it's just going to be awkward as fuck.

1:47:27You can see why he moves the way he lives. For Michael Jordan, fame is a prison. One of the most fascinating conversations is talking to Dre about stores. Yeah? Just asking him when the last time he'd been to Target. When the last time you been to Rouse? Yeah. When the last time you was on a commercial flight? Oh, yeah. When the last time you was on a bus? Just regular shit. When the last time you just walked down the street by yourself? It's just ancient history to him at this point. They don't do that. I mean, he probably lives in a gated community where he could go for a stroll, right? Well, it's like on a hill.

1:47:59Oh, yeah. So you're not going to go stroll on a hill. But his house itself, it's a stroll. Yeah. He can walk around his house. And what he did, not to put his business out of it, he built a replica of the Santa Monica stairs in his backyard. Wow. Yeah, that's what. That's insane. That's got to be a hell of a yard. Bruh, it's so crazy. He has, you know the Santa Monica stairs. the exact same shit in the backyard it's probably like 200 stairs right next to his big ass chicken coop where he has eggs and chickens and all his shit fresh and a garden and all that type of shit you know what I'm saying shout out to Charlie Redd cause when I was at the Calabasas stairs a couple months ago I seen Kevin Hart coming down and he's with two big ass dudes who are probably either like actually his bodyguards or just functioning as his bodyguards but even Kevin Hart you know he got the hood up and he's like moving like you know real fast like coming away from it and stuff because I mean Kevin Hart is like famous as but I feel like if you're Dre he really he's just not that guy he don't want to be constantly dealing without attention and shit every time he would go over there cause he loved it you know it's just he couldn't get through the workout and then you don't want to be an asshole but you're trying to get your shit off that's what you have to choose between is just being an asshole or being a man of the people and being a man of the people is great but you only want to do it when it feels right you know listen when I saw that Santa Monica stair shit in his backyard I was like it's levels to this shit it's levels to it I'm just happy that I that I have the opportunity to get so much knowledge from him I'm just so I mean I'm just so proud of him even though like I'm under him but I'm just proud of him he make me man he drives me to be better every f***ing day when I'm just feeling down and I want to be inspired I'll just FaceTime him I'll call him I go to the house.

1:49:48He's like, man, come over to the house. And I just go over there, man. He just lift my spirits, man. Just being around him. He's just so magnetic. Like, I love that guy, man. I love him and I appreciate him so much for being who he is to me. Like, he's somebody that's like, that's my everything. I feel like that about Wack. That's my guy, too. So it's just like, it's just like family. But Dre is just like, man, that's Dr. Dre, man. And that's my boy. You know what I'm saying? Like, I forget that sometimes because he don't come off like that. It's not like, yo, I'm Dre. Like, he don't do that. Nigga's just cool.

1:50:24Like, he's just my partner. But do you, like, all right, from my perspective, my fan take on Dre is that he's almost, like, too meticulous with the music. Because you feel like he just, it seems like he just gets trapped with the music to the point where it's not big enough or it's not done. And so he ends up kind of like not releasing music for huge amounts of time. But how do you argue with success? Yeah. That's like Sade only put out two or three albums, but she wanted to be the greatest of all time. Yeah. She only had to do two or three. Lauryn Hill did one album and then some unplugged shit.

1:50:59Right. How do you argue with the success? Whatever he did, it worked, right? But do you feel like there's something where he could put out more music? But why? Is he that scared of like taking an L, Like putting out an album that doesn't perform and it looks bad on his legacy. He's not going to put it out unless he feels right about it. Yeah. And I made this comment on the third verse. Like they was talking about Eminem and why they're not touring and why Dre not touring. I'm just like, I could tell you exactly why they're not touring because they don't want to. And I can tell you why Dre is not putting out more music because he doesn't want to.

1:51:31If you want to put out some music, he's going to do it. And he's earned the right through what he has given us to say, I don't want to do that. But does he just work on music every day? He does what he want to do every day. So if he want to work on music, he does. But from your perspective, is Dre's average day is he work on music for a big chunk of it? He works on music a lot. But sometimes he don't, sometimes he does. From my perspective, I can tell you this. That man wakes up every day of his life and does exactly what he wants to do every day. And that's the dream. It's not the money, Adam.

1:52:03Right. it's being able to do what you want to do when you want to do it. Yeah. Dre's life would look a lot different if he was really just trying to money maximize. Yeah. He, he never chased the money. That's one thing I respected about Cole because Dre never chased the money. It was the, the headphones wasn't about money because he got offered a sneaker deal before that was about, that was a shoe. Che Vicious had put together this whole thing. I forgot what company it was. Beats was supposed to be a tennis shoe. and Jimmy came to the house and saw the proposal and I think it was like for 30, 40 million dollars they was offering him and Dre was like I don't really know if I want to do this but it's a lot of money and Jimmy was like man don't do sneakers do speakers that was the quote on the studio wall of no excuses across the street from Interscope because Beats was supposed to be tennis shoes and they took that Jimmy with his mind got with Will.i.am and you know and start working with designers and put that shit together Jimmy's a mastermind and Will and they put it all together and Beats became what it became you know LeBron helped with wearing them with the Olympic team and that shit took off massive dog like look at that all because he didn't just jump to do stuff like he said yo I'm not doing that and like you know we were saying with like the narratives about artists falling off or whatever it's like you know if there was a narrative that like oh you remember when dre did those whack-ass sneakers i mean that shit is loud and that shit kind of when people talk about dre's career or whatever they focus on a few bullet points oh this album was crazy big this album was crazy big he did the headphone deal most people don't really have enough room in their brain to like really remember that much shit you know so it's like you know like master p people still like if you really talk to rap fans they'll talk about how he had some ugly ass sneakers at some point you know sneakers was terrible shout out to pita p is like one of the most successful music executives especially like coming from a street background of all time sometimes it's a lot more appetizing to focus in on one thing that didn't work or that's if you do reality tv oh lord i mean that reality tv will get you so much more attention than almost any business deal you're ever going to do you know because it's right there live in front of your face it's meant to entertain you so it's like you you have that choice though as a public figure is like do you want to publicize all of your business dealings or do you want to kind of be a little bit more low-key about it you know it's like that seems very attractive to me as i get older where every success i've ever had has basically been me putting myself out there in front of the camera we i signed one porn star that made me millions of dollars and that was like one of the only times that I did that work uh that's kind of like pimping no but it was that was just literally like hey sign this deal we're gonna get 20 of your only fans for the next two years you don't think that's pimping pimping you get money from the clients like the girl the money from the clients whereas like from our perspective you get paid money for the content of what they're doing with other guys I love you you know I love you that's pimping in a way it is it's similar to it's the same shit it's just a different it's just the money's coming from a different place.

1:55:21It's all coming from the person. But also like that girl relatively quickly stopped even doing porn. She blew up so big that she just started to just do nude photo shoots and shit like that. Well that's smart. Yeah. But she had that luxury because she blew up so big. How do you as a porn star how do you just flip that and just be like yo you know what I'm in a relationship. Is it like tell me the mind because you deal with a lot of these women. I don't know. Yeah. But like do they have boyfriends and girlfriends and shit? a lot of them do or a lot of them are just kind of like yeah i'm not dating anybody at this point like you know the girls who are doing five days a week of doing porno there a lot of them are just like i don't have time or room or interest in dating right now but then a lot of them just do they just have a regular ass thing on the on the side you have you clearly get your shit off you still do how so you have only fans and people sign and watch you well for us we just have a show called plug talk where me and my wife interview a different girl every week and then have sex with her on camera and you can watch the interview on YouTube.

1:56:23How long has this been happening? Four years. Five. Wait a minute. Years. Yeah. Oh you told me. I know maybe we're not getting the word out enough if you don't know about it. Adam. What? They come on. Yeah. And then y 'all fuck the girl on camera? Yeah. Everybody sees it? We'd sell it to the world on OnlyFans. Yeah. You showing your d***. Plugtalk.com Yes. You didn't know I do porn? no oh that's fire hell yeah the fuck are you doing you thought my wife was getting by other guys and not by me i thought y 'all had threes of that the crib no no no we do you a porn star yeah oh shit i should have pounded you up all right but all right this is the crazy thing that you're not gonna be able to wrap your head around my wife is at some point and i'm not gonna name how long but she's gonna stop doing porn and she's just gonna have kids and i'm gonna keep doing porn.

1:57:14So that's going to be a whole... Have y 'all talked about that? Yeah, we talked about it. That's a whole new chapter in my life that's going to happen at some point. So... Because she did a part two with the guy, right? Yeah, and then she shot with probably maybe like eight other dudes. Who? Over the years. Yeah. Did you watch it? I've seen it. Not the whole thing necessarily, but I've seen parts of it, yeah. You're a gangster, dog. You're a gangster. Thank you. You are a gangster. What kind of marriage is this? Where y 'all get married at? F***ing hell. I'm pretty close. How the f*** you do that?

1:57:52Where was she made at to allow you just over a four year period to just be f***ing women and interview? Glendale. Damn. I've been to Glendale a lot. That's where the target is? I've never seen nobody like your wife. She's probably the only one doing this sort of thing. That's crazy. Your unicorn. How did y 'all get started? How did this start? y 'all were just sitting watching the simpsons he's like you know what we should do plug talk oh yeah well we had an offer from uh a company basically that wanted to like help us do x-rated podcasts but they just wanted to do shit where like the girls would take their boobs out or whatever and when me and her talked about it we were just like that's stupid as fuck like we want to like if we're going to interview a girl we should fuck her and so we just went in our own direction.

1:58:34Do you ever get tired of f***ing? No. Come on. Bring it in there. Man, you are a f***ing... Every time I do porn, it's like, holy f***. I feel so lucky to be making money from doing this. You are incredible. Thank you. That's crazy. Incredible diapers. Oh yeah, incredible diapers. My boy. I'm wearing one right now. No, you're not wearing a diaper. No, I do. That's f***ing nuts. Adam, I had no clue when I was coming over here. I'm sitting next to f***ing... the porn star. This motherfucker Adam out here. You can go to the store and buy Adam 22 Fleshlight. Flashlight? Fleshlight. What's a Fleshlight?

1:59:10Well, for women, it's a mold of your vagina. For me, it's a mold of my penis. You have a mold of your dick in the store? You can go online right now and buy it, yeah. I don't even know who my friends are. I don't even know you, dawg. They know. They're all like, holy f*** it. Stad doesn't know this. You know you weren't doing porn back when I was f***ing... You didn't do that. I was doing OnlyFans with my girl. No, back in 2018. Yeah, yeah, yeah. But I wasn't promoting it. OnlyFans was around? Yeah. Damn. So are them girls really making that amount of money on there like that? My girl is. Some girls are, but not all of them.

1:59:46Does she have a foot page? No. Okay. I got homeboys that love feet. You could probably buy a custom foot video on her OnlyFans, I'm pretty sure. That is crazy. Yeah. How many women? So every week y 'all have a different girl? Yeah, basically. Any repeats? Yeah. Damn, so how do you take submissions? What happens? People DM me, we throw them on the spreadsheet. So women just DM you and say, hey, I want to f*** you and your wife. Yeah. And then I submit that link to the girl's profile to the Plug Talk group chat and then we decide if we're going to do it or not. I am a lot less picky than my wife is.

2:00:32You are stealing money. You're stealing it. No, we've built an enterprise. No, I'm saying, but this is someone's dream somewhere. Yeah. This is someone's dream. What do you do today at work? Well, I'm going in. Me and my wife are going to fuck this girl. We're going to talk to her first, and then we're going to fuck her. But this is the weird thing is that when my wife retires, I did two scenes with this, like two Plug Talk episodes the other day, and I had this other girl, the super hot poppin' porn star named Alana. She was like the fill-in for Alana. So this is like my make-believe wife for the day.

2:01:07Because we're interviewing girls together. Oh, because your wife didn't do it that day. She was just busy that day. She had other shit going on. But it's also kind of like in the lead up to the fact that in the future she'll probably be retired having kids. Personal question. Don't get offended. Sure. Do y 'all still fuck like outside of it? Yeah. So that's business. So is the business different than the home? Oh, hell yeah. What's the difference? We're going here. I'm sorry. The camera's not here, Adam. When the camera's on, the positions that you do are the positions that look good for the camera.

2:01:44And when you're at home, give me a position that looks good. Most basic sex position is the girl's laying on her back. You're on top of her. You're doing missionary. In porn, that doesn't exist. because you're covering her whole body with your body. So we do missionary but you're fully like leaned back so the camera can see her whole body as well as your penis going in and out of her. Shit like that. So from the back y 'all gotta go sides. They film from the sides so they can see the dick going in. Yeah exactly. Stuff like that. Who are you bro? Where do you come? Does Wack know you do this? I'm gonna be real with you.

2:02:20This might destroy some people's fantasies is that I'm not giving my wife facials at home at 9 p.m. before we go to bed. Well, you're not busting in her face at the crib. I know, but I'm saying, like, you know, people who watch porn probably think that that's what everybody does. It's people that lust after your wife. Yeah, a lot of them. Yeah. That's crazy. I guess that's what it is, because there's some women that lust after you. Yeah, I'm less familiar with them, but I'm aware that they're probably out there. Well, they clearly do because they want to, it's not like y 'all running out of applicants.

2:02:49To the porn girls, I mean, they're pretty impressed by me, I would say. it's safe to say because it's so out there to be a guy who's like famous quote unquote and is still open to his wife f***ing other guys as well as actually doing porn like you can't really think of anybody else who's like a public figure who would do that so a lot of times when we interview girls there's just a moment where they'll be like man I want to have a relationship like you guys. Has it f***ed you over with like different sponsors and getting money outside like corporate wise? Almost certainly but there's probably other things that will stop that as well so yeah.

2:03:24Damn, hey, man, listen, I admire that. I appreciate it. I admire that. Okay, my last question is, tell me about starting this podcast, because the name The Third Verse is kind of interesting, because that is a common hip-hop experience. You go back to listen to an old Jay-Z song, and at some point you realize, like, oh, my God, this guy really went in three times. Like, that's insane. Nobody does that anymore. Well, it's a lost art in music. So the podcast is a lost perspective. Right. that we speak from because the way we did business, a lot of people don't do business like that. So our perspective and the way we see things is still relevant now, but a lot of people don't do it.

2:04:05So it's just that perspective on things. Like, for instance, being vulnerable as a writer and knowing that you have contributed to some negatives that have happened in hip-hop. No one's saying that. Okay, talking about, you know what, I don't know if I want to do that business deal or saying, you know what there's no such thing as independent when people say oh i'm independent there's no such thing as independent in music because the one when you drop a song where you putting it yeah itunes apple spotify they taking a percentage right that's a company just like universal is if you my podcast independent i ain't with no company where you putting it what's youtube right where you where you on straight so that that point of view that perspective or saying you know what that's their relationship it's none of my business not that perspective is not out there like that it should be but it's not so it's like the third verse right it's not out there either yeah so that's where that's where it stems from does dub yeah and and how uh close are you with uh justin the company man like was he just the obvious person for you to start this way so it was actually old girl um that was with uh nadeska it was originally gonna be me nadeska and DJ.

2:05:14But did Nadeska live out here? No, she lives in New York. But originally it was going to be us three. But then she got pregnant. Really? I didn't know that. Yeah. And so then what happened was Justin, he would always just call me and ask me questions about what was going on and stuff in hip hop. We ended up having debates on the phone. And me and DJ had been friends for over 20 years and we worked together managing producers and artists or whatever. And so it was, I'm like, yo, you know what? We should have Justin because I feel like with me and DJ would be too silly. You gotta have a real person.

2:05:47You have made yourself into a journalist whether you know it or not. When you speak, you sound professional and it's just like Justin. He's like, I'm the company man. Would you say that he's the more academic side of things and you're a little bit more flavorful? Oh, absolutely. I'm in there cutting up, acting silly. I didn't do it with you today, but that's the shit I'm on. I'm acting silly. I'm talking all kinds of shit. You know what I mean? I'm the animated one. DJ's very animated, but he's just he's got to get more comfortable. But yeah man it's really dope dog. It's the beginning. I appreciate you for you even reaching out and having me up here.

2:06:22No for sure. I wanted to do this forever so when I actually started like watching clips from your podcast I was like if he's doing this for sure I got to be able to get him to do an interview right? Yeah. It's a lot of other podcasts that are like on your level that have asked me to come on but I told Wack I'm like yo I have to do no jumper first because of you. And I didn't know you was a porn star. I didn't know I was sitting here with the new Dirk Diggler. This shit is f***ing wild. Adam 22. This shit is crazy. You don't find a lot of other people who are successful in one thing and then are like, you know what?

2:07:01I'm going to start doing porn too. I'm going to keep doing the other thing, but I'm going to start doing porn too. Boxing, porn, you're the first boxing porn executive I've ever met. The boxing chapter of my life was short lift. are you crazy why did you do that just for fun for i mean for the money it gets cool but like you you knew you wasn't gonna win this guy's uh big yeah i mean i did my best i felt so i felt so bad yeah don't feel bad i didn't even feel bad i felt bad i was mad i wanted you to i wanted you to win the only person in the airbnb after i lost that was upset was my boxing trainer oh yeah you embarrassed him i think he had the wind you didn't even throw no punches though What were you doing?

2:07:41That was my one thing I regret. I would have snuck a punch in there. But I am very thankful. I'm thankful I didn't get laid out. You fight better than that in real life. Probably. I know you do. What the fuck are you talking about? I've been fighting people smaller than myself my whole life. Not my whole life, but when I was fighting. But that wasn't a good thing. When people see that, like, damn, Adam can't fight at all. I know for a fact you fight better than that. For sure better than that, yeah. I wonder if Wack going to fight somebody. No. You don't think so? No. He got a hell of a phase that he's owed over here even.

2:08:13Really? Yeah. Whack can fight, man. I want to say this, man. I know a lot of y 'all don't like Whack, man. Stall him out, man. He's a really good dude. He's solid. You know what I'm saying? Good man. Good man. I see a lot of the stuff going on. It's a lot of good guys that come up here. All y 'all. I support everybody, man. Crypt Mac. I love Crypt Mac. Love Crypt Mac. Blue Face. All the different guys, the characters you made up here. Unk. All these guys you turned. We love Big U. I know him and Wack got their thing. We love the Crips, the Bloods. We love the Vice Lords, everything. We love everything.

2:08:43I want to thank Los Angeles as a whole for ingratiating me and allowing me to work in this business and do my thing out here. I also want to say Adam really does love San Diego. He thinks there are a lot of great artists in San Diego. He didn't mean to say that about y 'all, San Diego. I didn't mean it. I'm doubling down. I want to see San Diego step it up in the new year. No, he loves San Diego. He's going to get a house there. Him and Lena, they're going to retire. He's going to still be having OnlyFans on the beach, but he's going to be doing his thing. So San Diego stalled my man out. The old argument that San Diego got into with No Jumper was because people were basically asking, like, San Diego is soft and is pussy, et cetera.

2:09:24It's definitely not soft. Right, but I remember when they got offended by that a few years back and then me saying that it's basically not a music city. Mickey Slick came out of there. for sure but you're naming one rapper from 20 years ago i'm just saying it's like you know a lot of people uh you know i actually i don't even understand how anyone from san diego can take themselves seriously by getting offended by that because it's like brett if you ask the ai name the top 10 rappers out of san diego it is not a good situation rob knox he was rob stone rob stone but then if you ask chad like who are the top 10 rappers out of northern california or out of the bay or out of la or out of you know san diego we're gonna step it up if they want to be considered I think it's your delivery.

2:10:04Yeah. I just say how it is. It was your. No, you got it. Up north got mad because I said that Northern California is less evolved than Southern California. They really weren't feeling that. I haven't spent enough time there, but they got San Francisco. It's beautiful. Oakland. But all I meant by evolve was like the music industry and the empire. Right. But I mean, we got like every label. Well, so you're saying they're less corporate. there's just if you want to be a successful rapper there's just like way more shit going on down here and hey there ain't shit going on down here either like california's southern california is cold in general hip-hop is cold in general let's end with that what's your thoughts on the state of hip-hop in general because it feels like pretty up from a lot of people's perspective it's the it's the it's because the youth don't want to rap anymore the youth want to stream they want to be youtubers if you go in high school and middle school you ask them what they want to be they want to be youtubers yeah and so now they're getting cameras like these and setting up in their room playing a video game and where they would be rapping or making music they're reacting it's a young kid his name is slayer or whatever he's dope yeah he's young yeah he's dope as but other than that i can't really name none of the guys that's really crazy that impressed me that's that's like night because i was just saying we don't have young superstars where's the 19 and 20 year olds that are like dope as somebody said to me you didn't talk about Nas and Jay Z battle like this we was talking about all the other MC's that was going on while you focusing on Drake and Kendrick well yeah we was talking about Nas and Jay but we also had all these other artists that were taking over the world at the time so we didn't have to focus all our attention on it now Kendrick and Drake are 40 years old bro they're not kids and all the other artists like Tyler 35 30 these guys aren't kids where's the 19 and 20 year old rappers that are going to carry the baton let me tell you they don't exist they're streaming and being youtubers do you remember like I was thinking about this the other day is that when I was in high school and my whole life really up until maybe like the last five years or whatever everybody want to be a rapper like even the people who had no business being a rapper there was multiple kids in my high school in white ass new hampshire who wanted to be rappers that obviously had no chance they were never going to be able to be a rapper nobody's ever going to listen to him rap but they wanted to be rappers because there was like almost no other like cool artistic pursuits that they could really even think of themselves going into and now you've like really gotten to the point where even people who probably have the capacity to be a successful rapper don't necessarily see being a rapper as being the thing that they want to go into like if you have that charisma and personality and stuff you might want to be a streamer or youtuber or whatever you know and then you see and another thing that's that's tricky because you see people see people like you joe budden um all these charlamagne all these different people or you see casinette and they're making so much money and you get this this thing in your mind like oh i'm just gonna pick up a camera and do it and i'm gonna make money that fast and once you get into it you realize that oh this is a grind.

2:13:11I've seen a lot of rappers like fail miserably at streaming. But that's the thing about streaming is that people don't even really notice because it's hard to get noticed as a streamer even if you're very popular as a rapper. I want to ask you another question. Sure. Why you f***ing with Sauce Walker? Where's the beef with Sauce Walker? I think him and Drake might have patched it up so I don't know if I should even be going in on Sauce Walker anymore because that was at least part of our... Because you didn't like him messing with Drake. I would say that You kind of went low below the belt. I watched you.

2:13:41No he wanted to beef with me I don't think it was a wise idea on his part because I just started calling attention to various things that were not consistent with him. Is he not entertaining? I think I'm devoted to not pushing this feud further until he makes it clear to me that he wants to keep going. You guys would make great content together. I agree. I've hung out with him over the years but we never actually did any content together. You guys would make great content and it's good. The back and forth is actually good for what you do. And I think, I hope y 'all make it up and it doesn't go beyond of anything.

2:14:18That's the only thing that I don't like when it start getting like violent and y 'all, people want to hurt somebody and people man, we got to learn how to disagree without the bullshit. I agree. You know what I'm saying? Sauce Walker, stop killing people, man. No, he's not. He's dropping bags on people's heads, man. No, don't do that. Allegedly. That's alleged. a deal yeah don't do that okay so when you when you do you wear that when you are performing on only van your wedding ring i do yeah that is phenomenal dog but i do take i tell the girls pro tip tell the girls to take their rings off before you start fucking because i've had my fuck shredded by some rings before and it doesn't my rings in the no i'm talking about like rings on their fingers because sometimes the girls will start jerking you off real aggressive and the rings are like it's like a cheese grater if they hit you from the right angle yo i can't even believe that you're doing porn where have i been i just i'd be i'd be working trying to get some yeah you're in your own world yeah i don't i'm not a porn guy either oh really no i that shit that shit stopped a long time ago like you gotta sit around just off at the crib when you realize you just when you realize i remember i went to toronto um to jerk off and they was they was they had porn on the regular television ah yeah that was amazing when you were younger oh my god dog listen no that puts you in my business but i might have bust like 14 nuts in how long it just i just stayed in my room wow just jacking true gooner status oh man it was i'm really into the girl long girl when i was in the i can't do that i love the squirt because i got the imagination i put my dick in there ah okay see what i'm saying so i'm just seeing them you probably love vr porn oh oh oh yeah but then you can can you see the i don't want to see no dick it's only my can beat it no okay so i have a friend who he was like basically in this like big mansion or whatever and he he puts on the vr headset and he starts doing it he starts getting super into it and somebody walks by the room and they see him wearing the VR headset just going

2:16:31in the virtual porn thing I haven't done it I don't really know how tantalizing that would be but he don't feel anything no but like I think sensory wise the headset's kind of shaking what the fuck is my head doing maybe he's hornier than me but that's some real horn shit yeah i got like like i haven't watched a porn in so long but like you when i would watch them it's like i'm literally putting myself in the moment i feel like i have i should watch more porn because i don't watch enough of it given that i'm in the business why i just don't care what you're trying to get like more like skills just to know what other companies are doing who what girls are good performers do you do are you doing the same shit are you like switching it up?

2:17:15There's only so many moves. And are you being directed? Who's in the room? I'm pretty much directing it. So you're filming it and f***ing? No, we have a filmer. Okay, I was going to say, you like Shohei Ohtani in there. No, no, that sucks. You pitching and catching? No, no, no. I ain't catching. So this is a big thing going on in your industry. I've never done this, but I heard Ocho Singo talking about it. So are you getting pegged? No. Have you been pegged. I learned about I just learned about this that men are actually letting their women peg them. Some guys like it. Yeah I'm not into that. That's not my style but man shout out to you man.

2:17:53Shout out to all the guys getting pegged out there. That's crazy. I think if you're getting pegged you might as well just go ahead and commit to being a homosexual. Maybe you like women but then you also like having something in your butt. Nah dog. It's a But I know dudes who I'm very confident they're 100 % straight and they like getting their girl the finger of their ass or stick a dildo in there or whatever it is. A finger and a dick is two different things. I've never had a finger on my ass, but when it starts something that resembles a penis, you might as well just go on and get the real thing.

2:18:23Well, this resembles a relatively small penis. I only know my dick. It's bigger than that? I mean, no disrespect. My dick looks nothing like my fingers. But you put a bunch of fingers together. That's not how my dick looks. They know how your shit looks. Like the claw at the claw to see? I still have never fisted. That's something I should do if I want to be a real porn star. Can I tell you something? I know you got somebody else coming in. I got a piece of that too, but let's hear this. This girl, I was on tour. She worked at Hooters. Yeah. I forgot her name. I remember. I put one finger in her ass.

2:19:02Second. Three. Four. Put my whole hand in her ass. Took my hand like this. I'm doing this to her shit.

2:19:17Yo, that girl would not go to sleep. I, I'm not going to say what tour I was on, but the security. These guys were 6 '8", 6 '9". Niggas, just huge motherfuckers. I sent her to them. Okay. They devoured her. When I came, we would eat breakfast in the morning. When I came down, these guys lifted me up like I had just won the Super Bowl. Wow. And she was a dainty little petite white girl. Yeah. And they were like, man, thank you so much, man. She was an animal. And I had knocked her like two, three times. She would not. That's the first woman that I ever seen that was addicted to sex. And she came to me afterwards.

2:20:05where she called me in LA and it's just random. She's like, I want to come to LA and fuck all your friends. That's the first time I experienced someone with a real sexual addiction. You meet a girl like that and you're like, how are you not doing porn? Yeah, she had a real sexual addiction. Yeah. Some of the porn girls I know are like, kind of like that. They have like that level of interest in sex. Yeah. Yeah, it's crazy. That is insane. Holy shit. Didn't you guys, did you fuck a mom and a daughter together on tour? Or did they just make out? I forget. what happened was they were kissing and tonguing each other.

2:20:39Right. And they were mom and daughter. Insane. Allegedly, it was some things going on with them. Lil Zan took them down together. That was allegedly the thing. We don't know. We don't know what happened. We're not going to say that. Go Diego. But they were mother and daughter. Yeah, that's fucked. And it was crazy. I think it was in Kansas. That is, that helps explain it. But that is just so mind-blowing that that exists at all. Two moms. you gotta love the Caucasian women the dedication yeah we gotta own that that's crazy to a mom and a daughter I put it on Instagram you seen it that's how you know I remember talking to Los Angeles about it before he's someone who blew up and just so much of his attention went into getting pussy can I tell you the dopest name that he said I love Diego one day I bought him all these condoms I'm like dog you gotta wear these condoms you can't just be out here he says that I wanna fuck the girl not the condom he's like I wanna put my I wanna be in the girl I don't wanna be in the condom if I'm in the condom I'm not in the girl that guy was a genius you know what's funny I have so much shit stored up in my head because I would always be hooking up the rappers with the porn stars and then like I'm actually friends with the porn stars so it's not like I'd be asking them for the trip report but they would just tell me like oh I so and so and he was doing this this and this and it would be some weird ass shit and I still have some of that like lingering around in my head but you're a good man for not telling people's business but you got a lot of shit that you can say cause these motherfuckers would be weird it'd be weird it happens yo stat thank you so much man we should definitely do this again sometime I know Wack we were talking about doing a whole episode with the Third Verse podcast that would be insane there were so many Wack stories that we could tell so many things well once we start getting into Wack stories he'll usually tell you some more stories about him so we gotta definitely schedule some hours for that I have some real stories with Wack I bet that time when he shaved his eyebrows because he had gunpowder on there at the studio you know when you when you let out a firearm, you got to shave your face.

2:23:01You do? If you want to get away with it? Yeah, he had to shave his eyebrows. You can't just wash your face? No, he got all that shit off. What? I'm like, yo. Yeah, so when people be like, oh, he's not, I'm like, okay, cool. I have so many questions. There it is. Shout out to StatQuote. Thank you so much for the interview. Everybody, if you want to go watch some good, high-quality podcasts and go check out the Third Verse podcast on YouTube. Yes, please like, add, hype, and subscribe. Yes. And follow us on all the socials. And make sure you check out Culture United on YouTube as well, man. We appreciate y 'all.

2:23:31Much love. And thank you, everybody here, for supporting this guy. This is a good man, like in real life. Appreciate that, man. Like real, real, real life. A good man. It's always been good to me. We've been good to each other and super solid. Hell yeah. Yeah. Thank you, StatQuo. Legend in the building. Nojumper, coolest podcast in the world. Make sure you like, comment, and subscribe. Check us out on Instagram, TikTok, et cetera. And shout out to our members. And don't forget the hype. The hype. I'm new to the hype. I don't even really know about the hype yet. And hype subscribe. The hype is important.