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19 episodes
Nudge
by Phill Agnew · English
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
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What it’s really like to win the lottery
The UK National Lottery’s history and what winning is really like, focusing on psychology, spending choices, and happiness outcomes (including the “hedonic treadmill” and neighbor spillover effects).
9 Nov 2026 · 29m · 10 chapters
Are the rich and famous smarter than you?
Why “smart” people still make irrational financial decisions, driven by overreaction and herd behavior; how to spot warning signs in companies and avoid chasing hype.
2 Nov 2026 · 26m · 7 chapters
The fake AI veteran scam
Phil Agnew investigates “fake AI veteran” social media scams that use realistic AI avatars posing as injured UK veterans to sell overpriced products.
26 Oct 2026 · 28m · 5 chapters
Is the stock market just vibes?
Whether stock markets are driven by “vibes” (emotion, sentiment, branding) versus fundamentals, and how investors can exploit irrational overreaction/underreaction.
19 Oct 2026 · 26m · 9 chapters
Do AI bosses need to be famous?
Whether AI startups need a famous “evangelist” CEO; the episode argues that founder/CEO prominence can raise perceived product quality and drive growth, using Sam Altman/OpenAI as the main case study.
12 Oct 2026 · 23m · 10 chapters
Why this man spent 3 years driving to Australia
Wiebe Wakker, a Dutch adventurer, explains why he drove an electric car from the Netherlands to Sydney (3+ years) using a “Plug Me In” website that let supporters offer food, lodging, or charging.
5 Oct 2026 · 36m · 18 chapters
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Behavioral experiments testing “psych-myths” in marketing and decision-making, using Gorilla (online controlled experiments with near-millisecond timing).
28 Sep 2026 · 24m · 14 chaptersThe huge restaurant chains masquerading as independents
“Shadow restaurants” in the UK—major chains create rebranded delivery-only brands that look independent but sell the same food from the same kitchens, exploiting bias toward local independents.
21 Sep 2026 · 28m · 8 chaptersI tested Rory Sutherland’s business advice
The host tests Rory Sutherland’s “small bets” business advice, arguing that many markets follow power laws (a few outliers drive most results) rather than normal distributions (averages dominate).
14 Sep 2026 · 31m · 10 chaptersThe worst mistake to make on Dragon’s Den / Shark Tank
How entrepreneurs and leaders should respond to negative feedback and whether revealing weaknesses increases persuasion and funding (Dragon’s Den/Shark Tank examples plus behavioral science studies).
7 Sep 2026 · 25m · 10 chaptersAre metrics controlling your life?
How metrics and scoring systems can replace the values they were meant to measure, draining joy in work, education, parenting, and even dating.
31 Aug 2026 · 35m · 9 chaptersThe mental tricks used to break the 2-hour marathon
How psychological “mental hacks” and perception effects may help runners break the 2-hour marathon barrier, using Sebastian Sawe’s London Marathon sub-2 performance as the main case study, plus tips…
24 Aug 2026 · 24m · 8 chaptersHow much should you reveal to your co-workers
How much to reveal to co-workers/others; why “just enough” disclosure builds trust and likability, and how privacy assurances can backfire.
17 Aug 2026 · 25m · 4 chaptersKaty Milkman: “Here’s how to make exercise fun”
Behavioral science “temptation bundling” to make exercise and other goals more enjoyable, plus related findings on goal breakdown and motivation (sub-goals, framing, and small rewards).
10 Aug 2026 · 24m · 10 chaptersWhy fear won’t always persuade
This episode argues that fear-based climate messaging (“doom and gloom”) often backfires and doesn’t produce lasting behavior change.
3 Aug 2026 · 28m · 12 chaptersHow these two marketers manipulate your music taste
The episode argues that modern music “virality” is engineered by digital marketers using fake engagement and manufactured fandom, especially on TikTok, to manipulate what people believe is popular…
27 Jul 2026 · 31m · 11 chaptersCan balsamic vinegar make beer better?
How expectations and labeling change taste, perception, cognition, and even health outcomes; includes “MIT brew” balsamic-vinegar beer, placebo/nocebo, and marketing effects.
20 Jul 2026 · 29m · 9 chapters88 out of 90 people fall for this bias. Do you?
Humans default to “addition” (adding blocks/ingredients/words/reasons) even when “subtraction” would improve outcomes; subtraction can also create persuasion and competitive advantages.
13 Jul 2026 · 20m · 7 chaptersWill the UK’s social media ban backfire?
The UK’s planned ban on social media access for children under 16, whether it will backfire, and the psychology of restrictions (reactance, scarcity, and “friction” effects).
6 Jul 2026 · 27m · 9 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy