In short
Why the West struggles to build big, framed through architecture’s role as a public good and the need for integrated, constraint-driven design (codes, needs, performance, budgets, and future flexibility).
Guest backgrounds
Lord Norman Foster, founder of Foster and Partners; architect known for large-scale public and corporate projects (e.g., Apple’s circular campus; Bloomberg and J.P. Morgan buildings discussed). He also runs the Foster Foundation and emphasizes civic leadership and education.
Key claims
Design is inseparable from real-world constraints and needs. Architects should work with engineers and builders from the outset to enable “systems” integration (double-duty components, better performance with fewer parts). Public-good outcomes can be engineered even for private developments via connectivity, human-scale public spaces, and environmental performance. AI is backward-looking (trained on accumulated history), so it increases the value of architects who use it without becoming dependent. Construction productivity lags where societies undervalue craft and manufacturing.
Notable examples
Bloomberg’s Watling Street arcade; J.P. Morgan building; Willis Faber and Hong Kong Bank for adaptability to digital/trading floors; China’s rapid infrastructure and electrification; UK Festival of Britain dome (1951) later demolished; Apple campus; Maggie’s cancer center; solar-powered Mazda educational institute; Chrysler Airflow as an integration lesson.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Shift from Interior Design to Architecture
2:03 to 4:28
Discussion on the evolution of design focus from interiors to architecture.
“I've bored you, I'm sure, with a lot of thoughts on this topic.”
Constraints in Architecture
4:28 to 6:28
Norman Foster discusses the importance of addressing constraints in architectural design.
“But so many buildings are still designed by private developers, and I'm not sure they're always incentivized to do beautiful design in that way.”
Collaboration in Architectural Design
6:28 to 8:33
Foster emphasizes the need for collaboration among architects and engineers.
“those are tangible you can measure them some less obvious more subconscious perhaps below the surface yeah but nonetheless so it's a design is a response to needs.”
Innovative Design Principles
8:33 to 11:16
The conversation shifts to innovative design principles and integration of systems.
“Architects are taught about doing a building in isolation.”
Architectural Inspirations and Integrated Systems
11:16 to 14:03
Foster elaborates on inspirations from engineering and the need for integrated systems.
“I'm fascinated by this idea, and it rings true with other discussions we have.”
Integrating Design for Better Performance
14:03 to 15:36
Learn how integrated design can optimize building performance and quality of life.
“The point is then that the two separate systems of the shell and the chassis have merged into one element which is doing both jobs better.”
Public Good in Architecture
17:26 to 21:06
Discover how architects can balance public and private interests in building design.
“So I know that you often do public buildings, and I imagine that you are in dialogue with cities and states around the world when you're doing those.”
Anticipating the Future in Design
21:06 to 23:15
Learn how architects anticipate future needs and flexibility in building design.
“Well, since you alluded to it, and now I'm particularly curious about it, I imagine that in the decades ahead, there will still be new JP Morgan headquarters, new Bloomberg headquarters, etc.”
China's Architectural Evolution
23:15 to 26:54
Understand China's rapid infrastructure development and its implications for architecture.
“and in the life of that building, that building had a high degree of flexibility and nobody in their wildest dreams anticipated that that flexibility would be used.”
Challenges of Big Infrastructure in the West
26:54 to 28:00
Examine why Western countries struggle with large infrastructure projects.
“for leveling up the ultimate leveling up is connectivity they just didn't get it and that 54 ,000 kilometers is more than the rest of the world put together by a huge margin.”
Show all 23 chapters
Civic Pride and Architectural Inspiration
28:00 to 29:40
Explore the significance of civic pride in architecture and its impact on modern projects.
“So that period, you had the expression of that civic pride.”
The Decline of Ambition in UK Architecture
29:40 to 31:59
Discuss the changing ambitions in architecture in the UK and the reasons behind it.
“But I'm actually just going to press you further on this specific point, which is, what is your diagnosis of why certain countries do seem to have given up?”
Understanding Building Budgets
31:59 to 36:20
Learn how building budgets are defined and the relationship between cost and quality.
“Some of them are political and others are social.”
Collaboration with Apple on Architectural Design
40:34 to 42:07
Gain insights into the unique experience of collaborating with Apple on a building project.
“You mentioned creative energy and, of course, one of your famous relatively recent buildings is, of course, the big circular building for Apple.”
The Importance of Challenging Norms in Architecture
42:07 to 42:40
Discover why challenging each other in architecture leads to better outcomes.
“But obviously is a big-picture person, which we know and we take for granted.”
Productivity Trends in Construction vs. Other Industries
42:40 to 45:49
Explore the reasons behind the lagging productivity in the construction industry.
“You know, you mentioned productivity earlier, and this is slightly tangential to architecture, but I would be very curious to get your thoughts.”
Craftsmanship and Social Status in Architecture
45:49 to 48:04
Learn how societal values impact the status of manual workers and architects.
“is that some societies encourage and noble.”
Architects' Role in Financial Sustainability
48:04 to 50:43
Understand the financial challenges faced by architects and how to overcome them.
“that those who protect us, those who keep us healthy, they should have a much higher standing in society.”
The Impact of AI on Architecture
50:43 to 53:23
Examine the potential effects of AI on architects' roles and remuneration.
“But you're needing really to bring in the profession at an earlier stage of decision making.”
The Legacy of Architects and Future Generations
53:23 to 56:01
Discuss the evolving recognition of architects in society and their lasting impact.
“Maybe it's a bit like going into the home of Steve Jobs and finding a rare book on a pedestal.”
Significance of Smaller Architectural Projects
56:01 to 57:19
Explore how smaller, impactful architectural projects can be overlooked in favor of larger, more newsworthy structures.
“Really, inevitably, some architects do the kinds of buildings that attract attention.”
Economic Insights from Architectural Discussion
57:20 to 58:09
Delve into the economic factors affecting building practices in the UK and US compared to China.
“I feel like I have a new appreciation of architecture.”
The Challenge of Construction and Dignity at Work
58:10 to 59:26
Discuss the need for societal resources in construction and the importance of making jobs desirable.
“things, also famous for financial repression of various sorts.”
Transcript
Automatic transcript. May contain errors.0:00OddLots is brought to you by VanEck. For years, investors basically forgot about real assets, energy, gold, and infrastructure. But look what's driving markets now. Central banks loading up on gold, massive capex cycles, currencies doing weird things. These assets are at the center of it. RACS, the VanEck Real Asset ETF, is an actively managed one-stop shop for real assets, spanning gold, commodities, natural resource equities, and more. Go to vaneg.com slash R-A-A-X pod to learn more. Fun disclosures later in this episode. So there's a lot of noise about AI, but time's too tight for more promises.
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1:57Hello and welcome to another episode of the Odd Thoughts podcast. I'm Tracy Alloway. And I'm Joe Weisendahl. Joe, you know I spend a lot of my time doing interior design. Yes. I've bored you, I'm sure, with a lot of thoughts on this topic. But then it struck me recently that actually what I'm doing is not really interior design. It's actually just interior decorating because I'm not really changing the structure of a particular house. I don't like doing that in part because I'm lazy and I hate construction mess, but also because it's a lot harder to change the particular design of a house than it is to just get new fabric for the windows or a new paint color.
2:34There are more real-world constraints. That's an interesting way to put it. I can confirm having looked over from time to time, you know, we sit next to each other. I can confirm having looked at you, say, like, looking out wallpaper and vintage wallpaper that you might be acquiring. But no, I have not heard of you sort of talk about, you know, knocking down big walls or whatever inside your home. Although I certainly, you know, in New York City, you know people who do that. And they hire an architect as part of, they'll buy two condos or something like that and conjoin them and hire an architect and so forth.
3:05That's a different level. It's a different level of constraints and obligations. Well, this is the other thing I've been thinking. Am I a product of my time? Because so much of the cultural emphasis nowadays seems to be on interior design and what the inside of a building looks like versus the exterior. And I think if I had been thinking about these things in like the 90s or the 80s, I would be much more into architecture. It's a really interesting thought. And I hadn't really thought of it that way. But that makes a lot of sense. And my, you know, my uninformed gut is like, oh, does social media make it so that people are just much more obsessed with the interior design of a building, the specific aesthetic choices that are made?
3:46But of course, on the other hand, you know, we work at Bloomberg. We have a big office in London. Many beautiful buildings. Many beautiful buildings. Lots of glass. A new London HQ. Absolutely gorgeous building, et cetera. And so we do live surrounded in this world that the world we live in is one that was built by architects or designed by architects. Absolutely. And this was the other thing I was thinking about architecture in relation to economics is when it's done well, a beautiful building ends up being a public good. It can boost an entire neighborhood. It can revive a particular city. It can improve the flow of traffic, improve energy efficiency, do all these things.
4:28But so many buildings are still designed by private developers, and I'm not sure they're always incentivized to do beautiful design in that way. How do you incentivize a private developer to do something that ends up being a public good? That's a fascinating question. I hadn't really thought of it framed in that way. But for example, again, the new J.P. Morgan building in New York City, I like it. I don't work there, but I think it's a cool addition to Skyline. It blinks, et cetera. There's a lot of cool things. But how do you design, how do you incentivize a public good as a good way to frame it?
4:59Well, since you mentioned the J.P. Morgan building, that is a big clue. Purposely dropping breadcrumbs. Yes, a huge clue. So we do, in fact, have the perfect guest for today's show. We are going to be speaking to a very famous architect, Lord Norman Foster. He is, of course, the founder of Foster and Partners. And we are here with him in Madrid. In his studio, in his foundation. Thank you so much for coming on the show. Thank you. So how much of architecture is about dealing with real-world constraints? Because I always think there's not just physics and finance, but you're also dealing with things like zoning.
5:33And I guess in the UK, you're also dealing with listing requirements and things like that. How much does that constrain you? It's totally rooted in the process of design. So you cannot separate. Design is really a response to constraints and whether those constraints come from the codes, whether they come from the requirements for the building, because a building is a response to a need. It then takes on more layers. Yes, it's in the public domain, but it's shaped by constraints, by needs. It's a response so if you don't have those constraints if you don't have those demands if you don't have to meet certain requirements performance some of those are tangible you can measure them some less obvious more subconscious perhaps below the surface yeah but nonetheless so it's a design is a response to needs.
6:42We're in this gorgeous building of yours and we were just looking that, you know, over there on the shelf there for a series of wood samples. For example, different types of wood from different trees. Cherry wood, plum wood. At the highest levels of architecture to do a great building, how much do you, does the architect really need to know? I guess maybe material science or at least the true nature of specific materials? I think the more that you know about the issues around any assignment, the more you're empowered as a designer. So that has led me over decades to promote a particular way of designing, which is counterintuitive.
7:30It's against everything that we're taught in a school of architecture or engineering. And that is you bring all the disciplines together around a table and you work from the outset together. Now, a critic of that will say that sounds like a committee architecture. It's not. I mean, basically, the team is going to be involved in that project. So if the architect designs and then hands it over to the engineer to make it stand up, to make it hot when it's cold outside in the reverse, you lose the opportunity of the feedback. If you get that at the outset, the designers are more empowered and the designers are really a wider team.
8:19But that needs a process of re-education. because engineers have been taught, show me what you want, I'll make it work. Architects have been taught that they should design in isolation. It goes further. Architects are taught about doing a building in isolation. A city outside is a street. You could argue the street is the essence of the traditional city. Architects and urbanists are not taught about designing streets. so planners are taught in terms of zoning yeah in terms of the legalities architects have talked about individual buildings so in a way we have to reassess how we educate and in our terms we re-educate whether it's here in a foundation preparing civic leaders for the future enabling them to be able to tell the difference between fashion, prejudice, style, and data and evidence.
9:27And the same is true in terms of a building or a city plan. Joe brought up the wood samples. I can't help but notice that the majority of items in this room are related to transportation, so cars and jets and trains as well. I also read... The city. And the city. But I also read in an older interview, I think someone asked you your favorite building, and you replied, a jumbo jet. Do you have an interest in engineering? Should you have been an engineer instead of an architect? I love flight. I love automobiles. And I think that as designers, we get our inspirations from many different directions.
10:13I was deliberately being tongue-in-cheek in terms of the jumbo jet. But what I really wanted to do was to get the audience thinking in a different way about a jumbo. Because when you think about it, it's a restaurant, it's a cinema, it's a hotel, and all the while it's moving from one place to the other. and also to start to think about the miracle of flight. I mean, there's still an extraordinary magic that these machines, which are weighing tons, can somehow, by lumbering along the runway, suddenly levitate and then transport us vast distances. And I think there are also a lot of lessons in terms of the built world.
11:08In other words, how can we use, harness technology to improve the quality of life? I'm really fascinated by this idea of, okay, so one might think that an architect is someone who draws lines, draws sketches on a piece of paper, and then maybe there is an engineering firm, and then there's a construction firm, and then so forth. I'm fascinated by this idea, and it rings true with other discussions we have. We talk to traders, for example, and there's obviously a difference between thinking in your head on a good trade versus what it actually takes to execute. Literally this morning, I was sitting around a table with a group of us as architects here in the foundation on a project alongside the individual who will be going to build that building.
11:57And we're saying, well, the next stage is to do this. We really have to have the environmental engineer. engineer. We have to have the structural engineer. And that will be the next meeting. So that was the first meeting. Now we were able to go so far, but only so far. And we recognize the need to have those other skills on board. Now we could have, and it would have been absolutely traditional, we could have just collectively designed that building and then just passed it on. But there would be so many lost opportunities. Because if you think of a building as an integration of systems, I mean, if I tried to bring this back to the world of automotive design, and I found myself trying to communicate that, this principle to a group of automotive engineers, not just the engineers, but those who are making the cars.
12:56And the example that I took was a point in time in the 1930s when pretty well all of the cars, any production car, followed a certain pattern. It was a chassis and then a body on top of that, which was a shell, to enclose and protect the occupants from the rain, the elements from nature. And then at one point, a car emerged. It was the Chrysler Airflow. And the body became not just the shell. It became an integral part of the structure. So the car was lighter and the car was immensely stronger. The promotional video of that time, they pushed the car off the top of the mountain. and it kind of rolled and rolled and landed four square.
13:57Somebody comes out of the bushes, demonstrates that the, you know, opens the door, gets in and drives away. The point is then that the two separate systems of the shell and the chassis have merged into one element which is doing both jobs better. So it's doing more with less. Now, imagine that we're talking about the exterior of a building, heating and cooling it. If you think of integrated design, then you're going to end up, if all those skills are working together, you can really do a system approach to design. you can start to get things doing double duty, performing more, less components, higher performance, more quality and better quality of life.
14:50That principle, whether it's in a city or a building, is all of that is to a social end.
15:33Thank you. pod to learn more. And investors should consider the investment objective, risks, charges, and expenses of the fund carefully before investing to obtain a prospectus and summary prospectus, which contain this and other information. Visit VanEck.com. Please read the prospectus and summary prospectus carefully before investing. Rax is distributed by VanEck Securities Corporation Distributor. So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need.
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17:17Message and data rates may apply. JPMorgan Chase Bank N.A. Member FDIC. Copyright 2026. JPMorgan Chase and Company. How do you think about the social end of buildings when you're given a particular project? So I know that you often do public buildings, and I imagine that you are in dialogue with cities and states around the world when you're doing those. But when you're given a private assignment, such as a J.P. Morgan building or a Bloomberg office, how do you think about the public good aspect of design? you're thinking simultaneously of how that building works from the inside out and you're also thinking simultaneously from the outside in because arguably they're two completely separate groups of people private inside public outside but the building is in the public domain so if i took the headquarters of Bloomberg, then an early decision was to intersect the building with Wattling Street.
18:27Wattling Street was the old Roman road opposite. If you acknowledge that and you continue that and it became an arcade through the building and you had connectivity over that arcade, then simultaneously you were breaking down the scale of the building. It was then more human. And the public spaces bringing in an artist to create water, benches, that was also double duty, the systems approach, providing security. But it wasn't an ugly bollard. You didn't know it was providing security. It was also bringing people together. that, then the arcade is an opportunity to introduce shops and so on. That is working with the Bloomberg philosophy of encouraging the neighborhood to benefit from this private entity coming into the community, rather than it being an island and killing off the traders.
19:33It's encouraging local traders. Now, everything I've described then is working to the benefit of the interior of the building. And the facades are starting to be able to breathe and pour lots of fresh air into the building. So it's making the building a healthier building. But it's also, on the exterior, not another glass box. It's a combination of bronze and the local stone. local stone, the stone of the adjoining buildings. So it's working environmentally in terms of sustainability, it's reducing energy, it's creating a healthier building for the occupants, and then because it's deep and low, it's not pushing into the sky.
20:20So it is reverential to the historic buildings around it of a same mass, but at the same time, it's creating horizontality. And horizontality is good for communication. And Bloomberg is about communication. Now, I could describe another kind of building for a completely different kind of, how can I say, client body, also in the high-tech business. So if I go to So Beijing, if I talk about a building there, the company ethos is totally different. It's about competition between groups. So it's the polar opposite. And I could describe that in detail. The point that I'm making is that as I take you through these decisions, the way that they overlap and interact, You start to realize that the process of design is about balancing, it's about reconciling, it's about creating something which is simultaneously working in the public domain, working for a visitor, working for those inside when they come outside.
21:37Well, since you alluded to it, and now I'm particularly curious about it, I imagine that in the decades ahead, there will still be new JP Morgan headquarters, new Bloomberg headquarters, etc. But there's probably going to be a lot more mega projects still coming out of Asia or Beijing or China specifically. And so when you describe that environment as different, what should the architects of the future know about working in these markets? First of all, I mean, I took the example of the building in China. That same need could be anywhere. It just happened to be in China. So you could have in China exactly the same requirements as a building like J.P.
22:26Morgan or Bloomberg. Although, of course, no two buildings are alike. I mean, each is specific to its own organization, the values of those organizations, the aspirations of those who've created them, whether they're an individual like Mike Bloomberg in Bloomberg, whether it's Steve Jobs with Apple, or whether it's much more corporate, more anonymous. But nonetheless, there are those values. I would say that common to any building anywhere is how do you anticipate the future? So if I go back to an early building which recently celebrated its half century, and that was the Willis-Faber building in Ipswich, an insurance headquarters.
23:18and in the life of that building, that building had a high degree of flexibility and nobody in their wildest dreams anticipated that that flexibility would be used. But in no time at all after it opened, it opened with typewriters and in no time that building, and it was the only building in the insurance industry which was, as a headquarters, able to adapt. It adapted to the digital revolution, to screens. And the same was true of the Hong Kong Bank. The Hong Kong Bank, which I also recently went to their 40th anniversary, as opposed to Willis Faber and their 50th anniversary. So literally a few weeks ago, I was there at that celebration.
24:10And the same thing there. That building, quite radical at the time, and still in many ways radical, took the traditional central core of a tower, which contained the structure, the vertical circulation, the bathrooms, mechanical plant, took all that, fragmented it, put it at the sides of big, open, loft things. Nobody anticipated that in the life of that building, the early life, there would be something known as a trading floor. where you need clear line of sight. That wasn't a need in the late 1970s when the competition for that building, but it was able to absorb that. So I think that the whole thing about the future is that by design, you can, if I say that you create a building for the needs of today with an awareness of the past, but to as far as you're able to anticipate a future which is largely unknown.
25:16But perhaps in terms of infrastructure, having been backwards and forwards to Asia, and if I say China more specifically, over the last 30 years, I mean the changes that I've seen, which interestingly I was communicating earlier this week to the Bloomberg event audience here and sharing that experience with them and showing them the China when I first went there. And it's foggy. It's misty. You can't see. The city's now unbelievable. I mean, clean air, 90 % of the vehicles electric, and an extraordinary amount of green. I mean, Shanghai is 50%, Beijing, 50 % green. That's happened over the last few decades.
26:16And in terms of connectivity, just over 54 ,000 kilometers of high-speed train. 220 miles an hour, 350 kilometers an hour. Connecting by this 97 % of Chinese cities. on a pig day 13 million travelers achieved in 16 years and in the UK they gave up on the London to Manchester it goes as far as Birmingham short termism they have a department for leveling up the ultimate leveling up is connectivity they just didn't get it and that 54 ,000 kilometers is more than the rest of the world put together by a huge margin. Why do you think certain countries, and you brought up the UK there, but you could possibly say the same for the US as well.
27:20Why do you think certain countries struggle with big infrastructure? Because at every stage in the emergence, the emergence of a nation, whether that is the United Kingdom in its empire days, the Industrial Revolution. It led the world. We're still trading right now on that. I mean, the Thames Embankment was a response to cholera. It created, if you like, systems thinking and doing more with less. It also introduced below ground high-speed public transport. It cleaned up the Thames. So that period, you had the expression of that civic pride. I started work at the age of 16 in Manchester Town Hall, which was the ultimate statement of civic pride.
28:21And it was a competition. And Waterhouse won that competition. That was my first experience of architecture. It took me a little longer to eventually discover that I could study architecture. So I was a late starter at the age of 21. But I can remember vividly right now details of that building. I mean, that really lifted my spirit. So whether it was the great train stations, and of course, today it's the great airports. So if you really want to see the most advanced airports in the world, where do you go? I mean, it's obvious. We know where you go. Right. There's a mock-up right behind you. There's a huge model immediately behind us here.
29:05We're looking at a Beijing airport. Beijing airport was built in five years. Now, at the same time, I drew a parallel with Terminal 5, which I think took 20 years and was a fraction of the size and is really a sort of Band-Aid on top of Heathrow, which is still embedded in the heart of, you know, you overfly metropolis together. So there are a lot of messages perhaps mixed up in these analogies and comparisons. No, it makes sense. And I didn't necessarily expect the interview to go in this direction. But I'm actually just going to press you further on this specific point, which is, what is your diagnosis of why certain countries do seem to have given up?
29:50Was there a moment when you felt it, for example, okay, in the UK? Was there a moment where you felt the ambition is not the same as it once was to do great things? It's interesting. I'm working on a project right now. And so I'm with a team of relatively young architects. And so I'm saying, well, in terms of domes, of course, it would be interesting to make a comparison with a particular dome in the Festival of Britain, 1951. And everybody looked at me quizzically. And I said, but you've never heard of it. Because nobody ever heard of it. So I said, well, check it out, and the next meeting, we'll talk about it.
30:40The next meeting, they came back and said, why didn't we know about that? This was 1951. It was the biggest dome in the world. It was demolished for political reasons, interestingly. So they were in awe, and the images, I mean, are extraordinary. So 1951 was more or less hard on the heels of World War II. And Britain was in true austerity mode. You still had rationing. So you had a little book. And when you went to buy food or clothes, then you could only buy, depending on the number of coupons, like postage stamps, that you'd got left. But that period was the first nuclear power station, was the first commercial jet.
31:31It was the de Havilland Comet, was, in terms of cars, created the R-Type Bentley, 120 miles an hour, hour on hour. It cost twice, two houses at that time, the semi-detached. So this was an extraordinary era. Now, since then, for a whole variety of reasons, many of them political, it's no longer the leading at that level of innovation, manufacturing, and so on. And the factors are quite complex. Some of them are political and others are social. So you do have this cyclical, and you can look at the rise and fall of empires and the relationship between the way in which that might be celebrated, either through the technology or the architecture of the time.
32:33And the architecture of the Festival of Britain at that time was absolutely extraordinary. and that was the achievement of one administration, but literally when the next administration came down, for whatever reason, I would surmise that it was seen as a threat. So it was demolished. The only element which is still standing on the South Bank, and you know there is the Festival Hall, of course, but that was part of that creation. I had no idea. Yeah. That's fascinating. Since you brought up rationing, how do budgets work for buildings? If I'm a client of Foster & Partners, one can dream, and I come to you and I say, I want to build a building, do I present you with a particular figure or a range, or do you study my needs and then you come back with a suggested budget?
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33:26There's no absolute way around this. I mean, it may be that the budget is absolutely fixed. We have that amount of money. How can we optimize? How can we maximize the value? Well, first of all, there is not the relationship that you would expect between quality and how much you spend on a building. There are so many buildings I could point to where a fortune's been spent and you just wouldn't want to go near that building. We need the whole list. There are buildings where they're noble buildings, and they were built on very, very tight budget. So quality is an attitude of mine. It's not how much you spend.
34:16It's how wisely you spend it. So that is philosophical, but it's tangible in terms of the end results. So you may have somebody who says, that's it. This is my resource. And there are three resources, and one is the most valuable. So you have money, you have time, because time is also money. The longer you spend on your project, most likely, the lower you're actually going to get. because in many ways, when you can do something faster within reasonable limits, then you're maximizing. Often, if you have a fixed amount of time and you draw that out and draw it out, the money is losing over that bit.
35:13But the third resource is creative energy. And that is far and away the most valuable because that's going to determine what you get for your money. So we know what happens with whoever comes along and their pot is fixed. What if they don't know? Then I think you have the importance of simulating or modeling and saying, if you go in this direction, then it's going to cost you that. If you go in this direction, it's going to cost you that. And in many ways, again, if I try and find a simple analogy, If you take a car, the base cost of that car, in many cases, is relatively low. The cost of driving it out of the showroom, depending on the extras that you have either agreed or bought into, is going to change the cost of driving that car out of the showroom.
36:11And in many cases, that is obviously true of a building. So it's a part of the creative process to actually define that budget. But notwithstanding illusions, the reality is that cost is always a factor. But the important thing is also, and it's overlooked, it's not just the cost of how much it costs to buy that building, how much does it cost to run? And then over the lifetime of that project, the decision to spend that amount of money on that kind of building or another kind of building. So, for example, how do you put a price on the ability of the Hong Kong bank to be able to introduce that dealer's floor?
37:07Or, for Willis Faber, not to have to build another building because they can incorporate the new digital technology. How do you put a price on that? And how do you put a price on a building which significantly improves productivity? Because in the longer scheme of things, the first cost of a building is a relatively small proportion of the bigger financial picture.
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40:23With our unified Team Michigan approach, businesses scale faster and compete at the highest level. Michigan. Pure opportunity. Seize your opportunity at michiganbusiness.org. You mentioned creative energy and, of course, one of your famous relatively recent buildings is, of course, the big circular building for Apple. And that's a strange situation, I imagine, because here is a company that is also known for an insane amount of creative energy in more or less the same realm as yourself of visual design, right, et cetera. Was that a unique experience or a distinct experience to work on a building for a company whose main thing is also in large part visual aesthetic and design?
41:11No, I don't think it was because I don't think that ever came into it. So Steve had the ability to be able to be on his hands and knees worrying about the detail of a plug and a socket and at the same time be sensitive to the big picture. And I think that there are relatively few people that you come in contact who have that appreciation of the importance of scale. Mike Bloomberg, by the way, and I'm not just saying that, is another individual who has, in any conversation, will challenge a tiny detail or like the idea of having a wooden floor. And then all kinds of things follow from that. But obviously is a big-picture person, which we know and we take for granted.
42:19Lesser so, perhaps, Mike's ability to challenge a lifting consultant about the elevators and so on. And I have to say that's fantastic. I mean, the most interesting individuals to work with are those who challenge. There's no question. And the more that you do have that ability to challenge each other in the process, then arguably the better the end result. You know, you mentioned productivity earlier, and this is slightly tangential to architecture, but I would be very curious to get your thoughts. We've seen productivity gains in virtually every industry on Earth in recent decades, except famously the construction industry.
43:06In the US, construction has lagged behind in terms of productivity. I'm pretty sure it's a similar story in the UK and perhaps some other countries around the world. Do you have a theory for why that is? Why hasn't construction, I guess, developed as much as a lot of other industries technologically? I think that some societies, and it's interesting, we were talking earlier about Asia, China. There is a book called Breakneck by Dan Wang. Dan Wang, he's been on this podcast many times. And as you know, the thesis behind that book is that China hierarchically is run by engineers, and they're about doing things, and America is run by lawyers, and they don't have necessarily the same priorities.
44:06And I think that that's perhaps an extreme example of the fact that some societies, the status is associated with the ability to make of craft. Switzerland has that. So in Switzerland, the cabinetmaker, those who make, have that standing in society. If I go to the United Kingdom on a building site, it's probably likely to be Polish speaking. Why Polish speaking? Because those craft skills are still alive and well in Poland, and they'd been exported. And we talked earlier about that time in 1951, when I was 16. And was I 16 in 19? Yes. Now, in the period between now and then, you had, and this is not a criticism of one particular party or one individual, But Margaret Thatcher, who did a whole number of positive things, one of the negative things was to dismember the industrial base of the United Kingdom.
45:39And not surprisingly, perhaps, then the status of those who make accordingly suffered. But so I think that the rather complex answer to your question is that some societies encourage and noble. And, I mean, it's interesting. I mean, my daughter is just graduating from Yale in architecture. And one of the great things about the Yale School of Architecture is unlike, I think, any school that I know, in the first year, they make a building. They design a building, and then they make it. They actually build it. They actually build it. I mean, obviously, they have supervision from skilled builders.
46:33And then it's handed over, and the family lives in it. And they see the success or otherwise of their endeavors, which is absolutely fantastic. And one of the reasons why, and here, you know that I'm a graduate of Yale, so I'm a Yale alumni, so I have a certain... But the point that I was going to make was that my daughter called me and said, I've just started work on the building. I'm on a building site. And she said, you know what? For the first time, I really appreciate manual workers. I know what it is. And it's that, the making of something. I mean, when you go on a building site, you think, is this ever going to turn into something that can be habitable?
47:28It's muddy boots. And part of the practice we were talking about, or indeed anything, whether it's here in the foundation doing a project, whether it's in the practice. We push, you get on the building site, you get the hard hat on, you get into the factories, you engage with those. This is not fashionable. This is not necessarily taught. Yale School of Architecture, an exception. And there is a nobility in making, and there should be in the same way, that those who protect us, those who keep us healthy, they should have a much higher standing in society. This sort of leads to my next question, and it kind of relates to, I guess, the sort of cliche, what should young architects or aspiring architects think about?
48:23But one dimension that I'm particularly interested in is, okay, you talk about how in the ideal scenario, the engineers, the construction firm, the architects, they're all there from the beginning. That's not a handoff, and that sounds really great, and it seems to be a great result. down silos also. On the other hand, that model also means that when the client comes with the budget, the architect just gets one slice of it, right? And so perhaps architects in the US is sort of famous for as professionals on like say doctors, lawyers, et cetera, they're not paid as well as others. And maybe it's because they're sharing the pie with many other entities.
49:01What should aspiring architects think about to not just have like a satisfied career, but also a remunerative career that can sustain themselves. No, you're absolutely right. I think that it's rooted in the birth of the profession, which was always an aristocratic element. It was always a kind of gentleman's pursuit. And that may have been appropriate at a point where architecture was a very, very tiny slice of the buildings that society needed. So it was your cathedrals, it was maybe your town halls, but the hospital was most likely a converted other kind of building. Airports didn't exist. Railway stations didn't exist.
50:06So the whole building spectrum has grown. But in many ways, the importance of the architect is an integral part of that. And a decisive part, because design determines so much of the outcome, the cost of a building, the performance of a building, how much it meets the needs of the public at large or everything we've been talking about. That is underappreciated. It's undervalued and it's underpaid. And those of us who are able, we try to do what we can to change that. But you're needing really to bring in the profession at an earlier stage of decision making. I'm sure this question will not be unexpected for you, but what happens to architects in the age of AI?
51:09Because you could mount a very clear argument that if we have new technology that's able to do pretty much everything, including potentially modeling and designing buildings to very specific specs and needs, that that will mean that architects are perhaps even less well remunerated than they are now. I could argue an opposite point, that if you could do more with less, if you had the enhancement of such a tool. But if I go back to square one, AI is not something that happened yesterday. day. It's been evolving gradually over time, gaining momentum, gaining awareness, in the same way that the whole issue of sustainability.
52:01Sustainability was at the core of the practice when it emerged in the 1960s. You could argue the rest of the world has finally caught up with that. But many of the things that we were doing back then were fringe activity. Now they're mainstream. They're in everybody's front page headline. And if artificial intelligence is the accumulation of everything that has gone before, then some of the most interesting things that we've done architecturally have not gone before. So the points that I was making about creating a tower without a central core and taking that central core, artificial intelligence is not going to tell you about that.
52:51It's going to tell you everything that it knows about central core buildings. It's backward looking. So artificial intelligence is accumulated history. What is history? It's the past. So that is going to make it even more important for those who use all the advantages of artificial intelligence, but are not inhibitedly dependent on it. Maybe it's a bit like going into the home of Steve Jobs and finding a rare book on a pedestal. The rare book becomes even more valuable in the digital age. I have one last question. I have no idea if you like the term or find the term starkitect annoying or not, but when you see a list of them, you're one of them.
53:47But there is a generation of them, the people who are called starkitects, and there doesn't seem to be a lot of new names. And I'm curious if you perceive the next century, could there be another person? To the extent that anyone ever knows the names of architects, it's always going to be somewhat narrow, but will there be architects who emerge in the next century that everyone knows the name of? Or has something changed such that that individual won't be a pop culture figure in the same way. I'm often invoking buildings from the past for their importance, not just in terms of nostalgia, but for the lessons that we can learn from them.
54:31So if I take the solar-powered community of an educational institute like Mazda, which is totally solar-powered in the desert, that was only made possible by applying the lessons from an architecture of the past which didn't have access to instant electrical energy, to power air conditioning. So it was about scaling streets for people and not cars, creating shadow orientation, It was about evaporative cooling, which meant bringing in vegetation. It was about colonnades for shade. It was about layering a building. It was about capturing the cool air at a height above and funneling it through wind towers and so on.
55:26Applying all of those lessons and then the technology of our age, So able to demonstrate that we can have the living qualities that we take for granted, but solar-powered in a very, very hostile environment. So that is learning from an architecture without architects. Obviously, those architects were there. They didn't have a name. It was more anonymous. If you fast forward, yes, names are known. I think you're a star architect. Really, inevitably, some architects do the kinds of buildings that attract attention. But also, if I take, and you're looking at me when you're using that word. Sure. I can't help it.
56:17But I would like to take you to a little building in Manchester called Maggie's, which is a cancer research station. I'd like to take you to a small chapel, which is the tiniest building that we've done, on an island in Venice. And each in these different ways, particularly the Maggies, or some of the hospital health work that we've done, is in its impact really, really significant. But it's not necessarily newsworthy, because it doesn't happen to be Pace, the model behind us, the biggest of its kind at that time, or the highest of its kind or if it's meal fired up. So in many ways, what is newsworthy is not necessarily what is the most important of its time.
57:06We'll definitely take you up on the tour if that's a real offer. Absolutely. All right, Norman Foster, thank you so much for coming on Odd Lots. Really enjoyed it. Thank you.
57:29Joe, that was a fascinating discussion. I feel like I have a new appreciation of architecture. Not that I didn't appreciate buildings before. Maybe I should say I feel inspired to start knocking down walls in my own house. Go for it, Tracy. I think you should. You know, I have to say I did not expect that conversation to really veer so much into like political economy basically. and some of the, you know, to discuss the economic or why basically countries like the UK and the US decided to stop attempting to build great things and the connection between the era of building great things and consumer rationing.
58:08And of course, you know, China building a lot of great things, also famous for financial repression of various sorts. So I was not expecting to hear like that crisp economic idea that we talk about a lot articulated in this particular conversation. By Norman Foster? Yeah. No. I also think— You're not expecting to read the Dan Ring book. That's right. Yeah. What a reference. We'll have to tell Dan about that. Yeah. Well, the other thing I was thinking, going back to the interview we did with Allentown Mayor Matt Turk, was this idea of small-scale manufacturing. Yeah. And I don't think he used this specific term dignity at work, but this idea of, you know, making things and then making the job of making things desirable, allowing people to like be close to where they're working and things like that.
58:57And you could see some parallels with the construction industry today, right? Like you want people to feel proud of making things and you want the process of making things to actually be an enjoyable one. everybody wants those glistening like Shenzhen Skylands but nobody wants to no one wants to allocate those societal resources to be part of the construction crew that does that that seems like one of the big challenges of our time shall we leave it there? let's leave it there this has been another episode of the All Thoughts Podcast I'm Tracy Allaway, you can follow me at Tracy Allaway and I'm Jill Weisenthal, you can follow me at The Stalwart Follow our producers, Carmen Rodriguez at CarmenArmond, Dashiell Bennett at Dashbot, Kale Brooks at Kale Brooks, and Kevin Lozano at Kevin Lloyd Lozano.
59:46And for more OddLots content, go to Bloomberg.com slash OddLots, where we have a daily newsletter and all of our episodes. And you can chat about all these topics 24-7 in our Discord, discord.gg slash OddLots. And if you enjoy OddLots, if you like it when we take the occasional foray into architecture, then please leave us a positive review on your favorite podcast platform. And remember, if you are a Bloomberg subscriber, you can listen to all of our episodes absolutely ad-free. All you need to do is find the Bloomberg channel on Apple Podcasts and follow the instructions there. Thanks for listening.
1:00:52We'll see you next time.
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From the publisher
Not many people think of designing buildings as an exercise in economics, but the entire process is defined by constraints around resources (both physical and financial), and an iconic building can also have a huge impact on the wealth and development of the area around it. So how do you encourage private developers to consider the public good when designing new projects? And how are some countries able to encourage more landmark building projects than others? In this episode, we speak with Norman Foster, renowned architect and founder of Foster + Partners. We talk to him about how constraints impact his own design process, how building budgets actually work, what makes a building successful in the long run, why China keeps completing mega-project after mega-project, and why places like the UK and the US are now struggling to keep up.
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