In short
Odd Lots Podcast Summary: Episode - What It Takes to Build One of the World's Biggest Banks
Episode Overview In this episode, hosts Joe Weisenthal and Tracy Alloway engage in a comprehensive discussion with Bill Demchak, the CEO of PNC Financial, to explore the dynamics of the banking industry, particularly focusing on the competitive advantages of large banks, the state of the industry, and the approaches PNC is adopting to grow within this mature sector.
Key Themes and Discussions
- Scale as a Competitive Advantage
- Megatrend in Finance: The podcast explores how size brings competitive advantages in various sectors, especially in finance. The biggest banks, like JPMorgan and Bank of America, continue to gain market share.
- Balance Sheet Capacity: Larger banks have the ability to execute substantial deals and offer a wider menu of services to clients.
- Growth of Big Banks: The conversation touches on how the banking industry has seen a trend toward consolidation, with smaller banks struggling to keep up.
- PNC Financial’s Positioning
- National Bank Status: Demchak clarifies that PNC is considered a national bank, not just a super-regional bank, and is focused on being relevant across the country.
- Recent Acquisition: PNC’s acquisition of First Bank demonstrates an ambition to consolidate its position without necessarily seeking size for its own sake, but rather to enhance relevance.
- Importance of Physical Branches
- Branch Density: Demchak emphasizes that having a physical presence (7% branch density) in key markets allows banks to control a disproportionate share of deposits.
- Investment in New Markets: PNC has plans to open hundreds of new branches in growing markets like Houston and Dallas despite the overall decline in the number of branches across the U.S.
- Regulatory Environment
- Changes in Regulation: The discussion reflects on how regulations have affected the competitive landscape, with larger banks benefiting from regulatory changes while smaller banks face challenges.
- Discount Window Usage: The podcast highlights the reluctance of banks to use the discount window for liquidity, emphasizing the need for banks to maintain a strong liquidity position.
- Technology and AI Applications
- Generative AI in Banking: Demchak discusses how PNC is starting to implement generative AI to improve efficiency and customer service, particularly in handling customer queries and automating processes.
- Data Management: The importance of clean data and technology infrastructure is underscored as critical for successfully leveraging AI.
- Organic Growth Strategy
- Client-Centric Approach: PNC’s strategy includes focusing on acquiring larger corporate clients through localized efforts rather than solely relying on acquisitions.
- Long-Term Perspective: Demchak speaks to the patience and sustained effort needed to establish relationships with clients, emphasizing their importance in the competitive landscape.
- Market Conditions and Credit Cycle
- Current Credit Landscape: The podcast touches on the current state of the credit cycle, with Demchak expressing a cautious optimism about credit quality and the potential for company restructurings.
- Impact of External Factors: Discussion also includes how external factors like economic downturns and regulatory changes can influence the banking environment.
Key Takeaways
- Size and Scale Matter: Large banks have inherent advantages in terms of balance sheet strength and market presence.
- Physical Presence Continues to Have Value: Despite digital banking trends, physical branches still play a crucial role in client engagement and deposit acquisition.
- Regulation Shapes Competitive Dynamics: Regulatory changes significantly impact how banks operate, particularly affecting smaller institutions.
- Emphasis on Technology: Investing in technology and AI is essential for banks to enhance operational efficiency and customer service.
- Long-Term Strategic Focus: The importance of a long-term approach in building client relationships and growing market share amidst competition.
Conclusion This episode of Odd Lots provides valuable insights into the ongoing evolution of the banking industry, the competitive advantages enjoyed by larger institutions, and the strategic approaches being adopted by PNC Financial under Bill Demchak's leadership. The discussions serve to illuminate the multifaceted nature of banking as it continues to adapt to regulatory changes, technological advancements, and shifting market conditions.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOScale as a Competitive Advantage
1:34 to 2:24
Discussion on how scale provides competitive advantages in business.
“So, Tracy, one of the motifs, I guess, of some of our recent conversations.”
The Banking Industry's Size Trends
2:24 to 4:25
Exploration of trends in the banking industry and the rise of large banks.
“And we've all seen those charts of like all the little banks that compose Bank of America or JP Morgan.”
Deregulation and Market Expectations
4:25 to 4:50
The impact of deregulation on market expectations regarding banks.
“In fact, I think over the past 12 months, it's outperformed the S &P 500.”
Introduction of Bill Demchak
4:50 to 6:15
Introduction of Bill Demchak, CEO of PNC Financial, and his role.
“Anyway, I'm very excited to say we really do have the perfect guest to talk about the banking world in 2026.”
PNC Financial's Position and Ambitions
6:15 to 7:17
Bill Demchak discusses PNC's position in the banking sector and future ambitions.
“We're a bank that aspires to be coast to coast with a retail presence as retail share consolidates in the US.”
Why Big Banks Win in Retail
7:17 to 8:00
Demchak articulates why larger banks dominate the retail banking market.
“So one of the things going on, backdrop to the U.S.”
Branch Density and Market Control
8:00 to 9:48
Discussion on branch density and its correlation with market control.
“And you shouldn't be disadvantaged because you don't have presence in a particular market.”
Physical Branch Strategy
9:48 to 11:15
Demchak explains PNC's strategy for physical branches and site selection.
“So you've seen across the U.S., you know, net closures of branches is off the charts relative to new builds.”
Understanding Bank Regulation
14:12 to 18:01
Discussion on bank regulation post-financial crisis and its effects on banks.
“Let's talk about bank regulation because I think this is very fun.”
Philosophy of M&A in Banking
18:01 to 20:02
Exploration of the speaker's views on mergers and acquisitions, market perceptions, and growth.
“None of the reasonable-sized banks want to sell.”
Show all 32 chapters
Organic Growth Strategy
20:02 to 21:49
An in-depth look at the importance of organic growth and retail deposits for banks.
“Let me talk about the reason for retail.”
Integrating Acquired Banks
21:49 to 24:11
Insights on the challenges and processes involved in integrating another bank.
“Mechanical component should otherwise be easy but is proven difficult for some people over time.”
Local Expertise in Banking
24:11 to 27:09
Discussion on the ongoing relevance of local expertise in modern banking.
“So it's like, OK, they need to know how to sell or be familiar with the PNC product now.”
Impact of Proposed Credit Card Rate Caps
27:09 to 28:00
Analyzing the implications of proposed credit card rate caps and their potential effects on the industry.
“Well, since we're talking about consumer credit, what happens to America or the industry if there's a 10 % cap on credit card rates as President Trump has proposed?”
Understanding Credit Card Interest Rates
28:00 to 29:00
Explore the complexities of credit card interest rates and their implications.
“But hopefully I'm getting some swipe fees to make that good.”
Emotional Appeal of Lending Rates
29:00 to 30:23
Discuss the emotional perception of lending rates and its impact on credit behavior.
“Yeah, I think because, first of all, the emotional appeal of it.”
The Science of Credit Risk Assessment
30:23 to 31:56
Analyze the predictive factors in credit risk beyond traditional models like FICO.
“You can look at predictability and, yes, this person has been paying their rent.”
The Rise of Private Credit
31:56 to 34:19
Examine the evolving landscape of private credit and its relationship with banks.
“But at the same time, we also see banks teaming up with private credit now.”
The Allure of Private Equity
34:19 to 34:39
Insight into the allure of private equity amidst market challenges.
“So a manager shows up and says, look at my track record.”
Current State of the Credit Cycle
36:40 to 37:48
Discuss the current phase of the credit cycle and its implications for businesses.
“Credit today is pretty good, better than pretty good.”
Fraud in the Financial Sector
37:48 to 39:20
Explore the prevalence of fraud in finance and its cyclical nature.
“I just think, you know, who's it said, you know, when the water goes out, you can figure out who's swimming nude?”
Silicon Valley Bank's Downfall
39:20 to 41:21
Analyze the factors leading to the collapse of Silicon Valley Bank.
“blow themselves up for a variety of reasons.”
The Discount Window and Banking Operations
41:21 to 42:00
Discuss the discount window's role in banking and its current usage trends.
“So one of the issues that came up during the 2023 banking drama, I guess, is the discount window and banks' reluctance collectively to use it.”
Impact of Regulation on Fed Funds Market
42:00 to 43:40
Explore how regulations have transformed the Fed funds market and liquidity management.
“So before the financial crisis and before regulation and LCR and long-term debt proposals and all that other stuff, there was a very active Fed funds market.”
Challenges in Borrowing Against Loans
43:40 to 46:20
Understand the complexities of borrowing against loans and the role of the discount window.
“because it's basically settled electronically through effectively the Fedwire system.”
The Stigma of the Discount Window
46:20 to 48:00
Discuss why banks are hesitant to use the discount window and the implications for liquidity.
“Silicon Valley did not do that and the Fed did not make it easy for them to do that.”
The Future of Stablecoins and Regulation
48:00 to 50:25
Dive into the evolving landscape of stablecoins and their regulatory challenges.
“You'd put more liquidity into the system here to grow the economy if you did that in a great way.”
Evaluating New Financial Proposals
50:25 to 52:10
Review the implications of proposed financial regulations and their mathematical foundations.
“if it works and there's a logic to doing it, then go ahead and do it later.”
The Role of AI in Banking Operations
52:10 to 56:01
Examine how AI is being integrated into banking processes and its potential impact.
“That's a real thing that's happening right now.”
AI in Credit Decision Making
56:01 to 57:26
Discover how AI influences credit decisions and the challenges of providing reasons for denials.
“So the weight of rent might be very heavy for one person and not for another based on the profile.”
The Evolution of AI in Banking
57:26 to 1:00:08
Learn about various applications of AI in banking workflows and operational efficiencies.
“Tracy and I, I mean, I get this idea of like AI as another form of workflow automation, very intuitive.”
Building a Modern Tech Stack
1:00:08 to 1:01:50
Explore how a bank rebuilt its technology infrastructure post-financial crisis.
“Because this is something that also goes hand in hand with bank consolidation.”
Transcript
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1:29Hello and welcome to another episode of the Odd Lots podcast. I'm Joe Weisenthal. And I'm Tracy Allaway. So, Tracy, one of the motifs, I guess, of some of our recent conversations. Motif is a good word. It's a good word, isn't it? Thank you. One of the motifs of some of our recent conversations, and also, I guess, one of the megatrends of our time, is this idea of just, like, scale is a competitive advantage. Size returns to size, returns to scale. The ability of someone to, like, pick up a phone and say, I need a lot of money right now. And the advantage that accrues to financial players. We see it across a lot of sectors, but it really stands out a lot in our finance conversations.
2:09It feels good to be big in business, right? Like once you get big, you have all this competitive advantage that allows you to get bigger. The place where this is most noticeable, I would argue, and it's been this way for a while, is the banking industry, right? Like the long run trend among U.S. banks is the big get bigger. And we've all seen those charts of like all the little banks that compose Bank of America or JP Morgan. I love those charts, by the way. I do, too. And that's the direction the industry seems to be heading, right? Right. It's so interesting to me to think about these analogs with tech because it's the same in tech, right?
2:46If you look at big tech and we talk about the Mag-7, et cetera, they've really outperformed middle tech or small tech. It is truly incredible. And we have intuitive reasons for understanding of that network effects, lock-in and so forth. And it's so fascinating that some of our story that we tell in tech must be a little bit insufficient because we see the same story replicated as we're talking about with banks. And with banks, it seems to be a couple fold. One is balance sheet capacity, right, and the ability to do big deals and so forth. And then, of course, there's the other thing, which is just like the sort of the menu of services that you can offer a client if you're a big bank.
3:23Right. And also just the fact that you have, well, balance sheet, you have a lot of money. So if a juicy deal comes up, you can deploy it quite quickly and you get like first dibs on issuance, which has been good in the recent credit market. So we haven't done like a ton of pure banking episodes, although we've done some. But, you know, we did the most probably right in the wake of Silicon Valley Bank, obviously. And we talked about like the challenges of some of the community banks or the sort of smaller regional banks, et cetera. And then we know like the huge scale of like the J.P. Morgans of the world.
3:56But also like what about the banks like just sort of like sub J.P. Morgan scale, not super. Super regionals, I believe they're called. Super regional, interesting perspectives of their own. And so, and I've always said, I love talking to bankers, people who understand how banking works, just like I think they're usually some of our most interesting guests. Have you looked at the KBW Bank Index, by the way? Not today. Actually, not in a few days or maybe not in a few weeks. Yeah. How's it been doing? It's up quite a lot. In fact, I think over the past 12 months, it's outperformed the S &P 500. That kind of tells you how people feel about banks and bank regulation at the moment.
4:34Absolutely right. One of the things when Trump won, who is the sort of like the deregulation trade, that was one element. And arguably, I would say in finance, by and large, though 10 percent credit card caps does not scream deregulation. I would say that's one of the areas in which the expectations of Wall Street have actually been met by and large by this administration. Anyway, I'm very excited to say we really do have the perfect guest to talk about the banking world in 2026. We're going to be speaking with Bill Demchak, CEO of PNC Financial, which is the sixth biggest bank in the country, I guess, a super regional.
5:08So, Bill, thank you so much for coming on OutLots. It's great to be here, but I'm going to correct you. We're a national bank. National bank. Yeah. Why did I say super regional? Were you once that? Yeah, because we have the mega banks and people don't know what to call somebody like us. Yeah. I always thought super regional was just like that category below the mega banks. But I mean, a regional bank is a bank that operates in a region. OK. We're across the country. We're in the largest MSAs. We're in every state. So we're just, you know, one sixth the size of a JP Morgan. Got it. But we're still a national bank.
5:44Excellent. Well, since we're just in the correcting the record phase of the conversation, I'm certainly familiar with the PNC brand. You see it on things elsewhere, probably like a stadium somewhere. Is there a stadium somewhere? We have PNC Park for the pirates. PNC Park. So there you go. But why don't you just give us the big overview? Like what is PNC Financial? We are a traditional bank. We used to call it Main Street Bank. Maybe that fits. Maybe it doesn't. But we help people save. We lend money. We do investments. We move money through payments. We're a bank that aspires to be coast to coast with a retail presence as retail share consolidates in the US.
6:27Our sweet spot is larger middle market, smaller large corporate. But of course, we do commercial and business banking. We're active in the capital markets across basically every product, but new equity issuance. But more of a traditional bank. So when you talk about scale, you were talking about scale in your intro. Think of JP Morgan. They've got to be in 50 countries. They're in multiple lines of business beyond traditional banking. We have scale in what we want to do. So there's scale in the things you choose to attack versus scale just measuring balance sheet size. Got it. You have been growing, though.
7:06You made an acquisition recently, First Bank. Is the ambition to be as big as some of the GSIBs, like the national giants, let's say? The ambition isn't about size. The ambition is about being relevant. So one of the things going on, backdrop to the U.S. market in particular, is there has been consolidation in retail share and banking ever since they got rid of interstate banking laws. that continues apace with the megabanks largely winning at the expense of the very small banks. And so at some point in the not too distant future, I suspect that there's going to be five or six players who control retail in the U.S.
7:47The Canada model. Yeah. And our aspiration, and we're on pace to do it and we think we can do it, is to be one of those five or six banks. What size that leads to, I don't care. You just need to be relevant to consumers everywhere in their country. And you shouldn't be disadvantaged because you don't have presence in a particular market. Well, maybe we should just answer the really simple question. It's like, how would you articulate why the really big banks continue to win share of the retail market? I could come up with some answer, but how would you describe it? It's ubiquitous market presence.
8:27Once you get over 7 % branch density in a particular market, you tend to outperform under the assumption you have an okay reputation and decent products. You don't have to have the best, but you have to have the menu of all the digital applications, digital signature branches in the right place, electronic transfer, all the things you come to expect from the bank you guys probably bank at. You get there and you grow. And if you think about that definition, there's only three or four banks today, actually only two that fit that definition. J.P. Morgan and B of A. Now, Wells has the potential, now that they've gotten rid of the asset cap and so forth, to continue to grow.
9:12And then you have some aspirins who'd like to get in there. We're clearly one of those and one of the people who's been after this game probably longer than most. Just sorry, what was the metric that you cited? 7 % branch density? What is that? Yeah. So so by the way, we use seven percent. Other banks will talk about eight. But it's somewhere around there. You get to a place where if you have presence in a market, seven or eight percent of the share of just physical presence with decent products, you control a disproportionate share of the actual deposits and economics coming out of that market.
9:47So I'm actually surprised to hear that because the story, you know, that's dominated since the financial crisis has basically been that physical branches don't matter that much. Yeah. So you've seen across the U.S., you know, net closures of branches is off the charts relative to new builds. But what you see behind the scenes is somebody like PNC where we are, if you think about our very dense markets where we've been for 165 years, we're thinning those branches because you don't need as much. But we're building aggressively in Houston and Dallas and Miami. We were building in Denver until we bought First Bank.
10:26So going to all these growing markets where the population's moving. Man, it just occurred to me, I already, after we do this episode, I want to follow up and do an interview with whoever your main person doing site selection is, because we've done episodes on retail drive-through site selection, grocery store site selection. We have a great team. We're building. By the way, we've announced we're building 300 branches in these new markets. And as an aside, once we knock 100 off, we'll add another 100. So it's going to keep going. We're probably 1 ,000 short of where we ultimately want to be, but we don't have to be there tomorrow.
11:02But just building 100 branches a year is a massive exercise in site selection. You're a construction company. Yes. I mean, exactly right. So you need to pick the right location. You need to choose whether you're going to do a drive-thru or you're going to be at the end of some shopping something where you're kind of an end add-on to a new development. The physical, you know, we have preset design so we know what we're building, but you still need a contractor. You need somebody running at the physical plant that you move into the branch. We have pods now. New branch opens, truck with a pod shows up, and everything that that branch needs to run from computers to paper to pens is in a pod.
11:44just deliver it right into the branch, which is what we're going to do when we do the first bank conversion as an aside. That's really interesting. Yeah.
12:14investment bank. Through sharp dialogue and scenario-based analysis, our leading experts analyze key market themes each week. So whether you're managing a portfolio or leading a business, the Barclays Brief podcast can help you make smarter decisions today. Stay sharp, stay briefed, find Barclays Brief wherever you get your podcasts. Hey there, Oddbots listeners. As we come into 2026, we are realizing that one thing we're constantly thinking about on the show is how companies actually get built. Not just like the headline version of that story, but the messy operational reality of it. Right. We love messy operational reality of things.
12:58The never ending question, dive deeper, how companies make it big, what causes one company to succeed, why others fail. Well, I have good news. That is exactly what the Acquired podcast does. Ben Gilbert and David Rosenthal pick a company and then explore all the ins and outs of its trajectory. Lots of detail there, how it scaled, the ups and downs, and so much more. Yeah, and we actually had them on Odd Lots back in February last year. We talked to them about everything from TSMC, NVIDIA, Mars, Hermes, scale, capital structure, the importance of incentives. of all of the different, I guess, ingredients that go into some of the success of these names that we talk about every day.
13:40Also, their show actually turned 10 years old in 2025, just like us. So we're, I guess, the same age in podcast years. Big year. Anyway, if you like Odd Logs, the way we get into various market dynamics, how the economy actually works under the hood, you'll obviously appreciate and enjoy the Acquired podcast. They do similar work, similar ideas, all focused on the context of individual companies. So go check out the Acquired podcast. You can find them wherever you get your podcasts.
14:12Let's talk about bank regulation because I think this is very fun. This is part of the consolidation story, I think, is that even though post-financial crisis, there was more focus on the significant banks, the GSIBs, at the same time, those GSIBs seem to have benefited from some of the regulation. Is that how you would characterize it? I don't know that they benefited from regulation. They had to carry extra capital. They clearly, in times of crisis, have done better than the broad swath of smaller banks, as we saw with Silicon Valley and some others. But they were sort of walled off from competitors.
14:52So I've talked for years about just the need to be able to compete. Some of that competition comes from M &A. Some of it just needs the ability to do certain activities. And in theory now, we're in an environment where it's easier to do that. And I think practically that's probably true. Although I would tell you, I think we could have done large deals had we chosen to back during the Biden administration. I think people tend, like one of the sound bites that comes out of regulators is good deals are okay, bad deals aren't. But they won't tell you what a bad deal is. But a good deal is typically when you have one good bank, Somebody's in charge.
15:31Yeah. You have technology that can actually absorb the other bank and you can protect consumers and so on and so forth. Those could have gotten done in the last administration. That's interesting. Well, let's talk more about your philosophy of M &A because – so, Pia, your stock has done very well. But it has for a while, especially in the last year, up until recently, had been underperforming some of the other banks. And your quote is like, everyone thinks we're going to do some – that's not an exact quote, but it's like something – why does everyone keep saying – The whole world's betting I'm stupid.
16:04Yeah, right. But then how do you grow – so, okay, all the market, they don't want to pay up for your stock because they think that you're going to do some stupid big deal. This isn't complex. We'll just start with the basics. Last year, we outperformed, I think everybody, including JP Morgan and top line revenue growth and EPS, PPNR growth. What's PPNR? Sorry. You think I would know. Pre-provision net revenue. Okay. Fantastic year. We set records in new client acquisition, revenue growth, expense control, great new tech rollout and stuff. And we underperformed. Part of the backdrop of that was the megabanks outperformed as people correctly thought regulation was going to drop and they could return more capital than they historically had.
16:55So take that bucket. They're doing great because they have all this capital and they're free to do whatever they want to. Smaller banks went up in value because, you know, people like Bill Demchek with a big mouth said there's going to be consolidation. So everybody's going to buy them. So they go up in value. And because we are a likely acquirer, given our historical performance and being good at integration, we get crushed. Did you get penalized from the perception of a more liberal M &A attitude? Absolutely. But part of it's my fault because I talk about the need for scale. I talk about the consolidation that's happening in retail.
17:32I talk about why this makes sense. And people make this leap and therefore end the sentence with at any cost. And that's a terrible assumption. Not at any cost. We can do this organically. It just takes longer. And today, with everything flying in value and us underperforming, it's extremely unlikely we find something that makes economic sense for us. Plus the fact, just as a side, the environment is so good right now. None of the reasonable-sized banks want to sell. This is like a sunny day in August, man. You've got rates are going the right way. The curve is steepening out. Credit's great. Regulation's coming down.
18:16Nobody sells their bank in that environment. Do you wake up every morning and check the P &C share price? I always wonder about this. CEOs of public companies, you're graded instantaneously by the market. Um, yes, but the market at times is an unfair grader, so I don't pay attention to it. You know, when we, I look at metrics all the time. Are we winning clients? Are we automating things and getting more efficient? Are we, is our marketing campaign reaching people? What's our traction level in digital? You know, all these things that ultimately will lead to a share price performance, but not in the day.
18:54Well, let's talk then a little bit about, okay, so a lot of banks are doing well. They don't want to sell. You're not a stupid guy, so you don't want to make like a dumb deal. So there's not going to be deals. What? So there's not going to be deals. So there's not going to be deals. Okay. So yet you have this aspiration to be one of the really big banks. And so, okay, that leaves organic growth. What is the deal? But it also, I mean, in perspective, right? Sure. We're in this, the weird window in regulatory change isn't the Trump administration. It was the Biden administration. Anytime before Biden and now after Biden, deals get done all the time.
19:33We're 165 years in business. You know, the little chart you talked about with all the banks. We've got to have 150 banks under us through time. And that'll continue. But it doesn't have to happen now, right? The weird thing about now is just we ended the four years of strange period under Biden. Got it. Now we're just back to the old game. This will go on and on and on. So what is the essence of the organic growth strategy to grow? So far I've been talking about retail. Let me talk about the reason for retail. So ultimate reason for retail is retail deposits. Retail deposits are low cost. They're sticky.
20:12They allow you to support your corporate community and consumers with loans. We've been able to win in what we call our CNIB business, a corporate and institutional bank business, gain share every year for the last, I don't know, 15 years in what is a very fragmented market. You know, we talk about the megabanks gathering retail share, but in corporate commercial, nobody has any real share. It's shotgunned everywhere. And we win in that space and we do it by going to market locally. We organize, and this will all sound kind of silly, but we don't have P &Ls by product. We have P &Ls by client.
20:53We go into the market. We have a regional president. We have product expertise and we choose the most important and impressive clients to cover in that market. Not anybody else. We don't do business with somebody necessarily who walks through the door because that's all that we'll do business with. We'll call on the same grade A client that you know you want to cover if you're in Miami or you're in Texas. We'll call on them for 10 years until they call us back. Patience, persistence, consistency, good product ideas, real low banker turnover, and we win. And you just rinse and repeat. Go into new markets, add people, keep growing.
21:35Just on acquisitions, I'm really curious how difficult it is to integrate another bank with your company because you just said you're good at integration. What does that actually entail? That's a great question. So integration, there's a mechanical component and then, of course, there's a cultural component. Mechanical component should otherwise be easy but is proven difficult for some people over time. The mechanical component, let's just talk about First Bank for us. We simply take all of their data records, so record field data items for one of their checking accounts, and we import that data, but we don't import that application.
22:16All that data comes into PNC, and then over a weekend, we simply open up a million new accounts on our existing products and services. Sounds pretty simple. If you can move the data, you can just effectively open new accounts. My team will scream it's not that easy. but that's basically what you do. It looks easy to go. Yeah. Now all of a sudden, okay, now we have all these customers with new accounts. How do they log in? How do they learn? Like our online is different than somebody else's online. So now you're getting into training modules, communications with clients, training their branches with First Bank.
22:50Tremendous frontline set of people. Incredible bank in history. We're keeping all their client-facing employees. Now they all of a sudden have to know the difference between PNC products and their old products. So how do we do that? That's what integration ultimately means. There's a mechanical piece of it, get the systems to work. So you turn it on and the lights go on. There's delivering pods to the branches so they have all the PNC equipment and the signage and all that other stuff. But there's a lot of time with people. We send in branch buddies. So we'll take branch managers from all around the country and go have them spend a couple weeks sitting with the branches at First Bank.
23:29That's the cultural aspect of it. Yeah, and the learning. And it's, I mean, banking, you know, in some ways is simple. In some ways it's wildly complex. An employee in a branch, the problems that you might walk in, right? You say, oh, I rarely go into a branch or I don't think about it. But when you go into a branch, something's really busted. Yeah. So the employees, right, they need to know how to fix it. And that's when we say we're good at integrations, it's because we focus on making sure that our new teammates know how to do their job and can help their clients. Because they have the same clients they've had forever.
24:08They don't want to look bad in their new role. Can you actually just talk more about that? So it's like, OK, they need to know how to sell or be familiar with the PNC product now. Talk a little bit more about what that difference is. What actually changes functionally? Why wouldn't be what it is about either culture or products such that it's not just replacing the logo and the pens and the note pens? Well, everything works at the margin slightly different. I mean, checking account's a checking account. But imagine you're in a branch or you're in the care center or you have a problem. You made your car payment.
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24:41You sent it through snail mail. It was timestamped at the right time, but it went through snail mail. It got lost. You got penalized to fee, and you go into the branch, and you say, you know, it's really not fair. I sent this, and you're hitting me with a fee. and the branch person, what do they do? Right? There's some answer to that. What's our procedure? Well, you know, now with AI, you can just go into a large language model that is built off of all of our customer service protocols and say, what do I do? This just happened. It'll tell you. You know, credit the customer the fee and send a note to the, you know, whatever the answer is for that particular problem.
25:16But the person sitting there needs to know, like, which system do I query? What's my browser? What am I? Who do I talk to? You know, if I'm going to make an exception, do I go to the branch manager? Can we do that here? Or do I get to call somebody in some strange room in a back office in Philadelphia? All of that with us, because we automate so much of it, is now a sign of query and self-learning in the branch. And then importantly, more and more with our customers, self-curing. You know, they got locked out. You know, just be able to fix the problem yourself. One thing I've wondered for a few years, does local expertise matter anymore when it comes to actual underwriting, either in retail or commercial?
25:57Because I think most of America used to have this very romanticized notion of the banks, the sort of it's a wonderful life model where your branch manager knows you and knows your entire life and business and all of that. My sense is that doesn't exist so much anymore. But tell me if I'm wrong. You're wrong. Okay. It's harder to accomplish when you become a larger bank. But how has credit evolved through time? Consumers. Consumers now, if they're an existing client of you, are scored based on their cash flows that you see. So not a FICO score. You can actually see when did somebody pay the rent or their spending pattern is predictable.
26:39You can build models that say, you know what, this person is a really diligent good credit, even though it might not show up in a FICO. So local market business, you're going to lend to this small developer. You're going to lend to this store on the corner. Branches really matter and local bankers matter for small businesses because they see where the foot traffic is. They know the reputation of the person who's running that business. Do people, you know, are they a community influencer in a good way where they're, you know, people want to support them? All that stuff still matters. And all that stuff, the more you can give somebody voice locally in the decision, I always kind of call it putting a thumb on the scale a little bit on a yes or no that's otherwise mechanical, the better your credit underwriting is.
27:25Well, since we're talking about consumer credit, what happens to America or the industry if there's a 10 % cap on credit card rates as President Trump has proposed? So the only thing I know for sure, if that happens, is that all the credit card businesses in the country lose money if run exactly the way they are today. So we have a credit card business. I get swipe fees. I get most of those away with rewards. I earn credit when somebody is revolving a balance. I lend credit when somebody pays it at the end of the month. I'm fronting that money for you if you clear your account every month. But hopefully I'm getting some swipe fees to make that good.
28:05After all that, you charge interest rates, you have losses, and you get a margin, maybe you make 4%. And assume interest rate, I'm making up numbers here, but assume maybe the average rate is 18%, I make 4 % at the bottom. Now I'm going to take my 18, I'm going to drop it to 10. Uh-oh, I just made minus 4%. And so all that math is going to come out, which is why I don't think this goes. Like, there's almost no way this can happen. You'll just simply shut down consumer credit in the U.S. They can't force, they can say the cap is 10 % and I'll say, fine, I'm out. Like, why would I do it if I'm going to lose 4 % a year on that?
28:40Something's going to change. Fees are going to go up. Lines are going to get cut. Rewards will go away. You know, and something will emerge out of the dust. But it's not going to look at all like it does today. What do you think the genesis of the proposal or the rationale behind it actually is if, you know, everyone in the industry says this basically ends credit cards? Yeah, I think because, first of all, the emotional appeal of it. I mean, it sounds absurd that you're charging somebody 18 % for a revolving credit. I think that sounds high. That happens to be the rate that you need to charge to make money, but it sounds, which is why I never revolve a balance.
29:17I pay it off every month. So there's this emotional appeal. Jeez, you ought to be able to lend. Like, I'll lend money to you at 10%. I'll lend money to you at 10%. But I can't necessarily figure out who you are in a sea of people. There's a bunch of people I'll lend money at 4 % because they'll never de-pull. That's the issue. When you try to get to the broader population and extend credit to the consumer that drives our economy, science isn't so exact to say you get nine and you're 22. I don't know about you. Well, actually, I want to press this further because intuitively, I would think you'd be able to do that.
29:52You just mentioned the fact that you have granular access to propensity to payback that is not even captured by FICO. You have incredible amounts of data and predictive capacity on the difference between whether me or Tracy are going to evolve. So when someone says 18 % seems high, are we supposed to just like believe, oh, just trust me, it's high. This is what I need to charge in order to make money in this business. I mean, I could trust you, but like how would you? But the math is the math. Okay. At the end result, right, you say when you run your models and you look at propensity to pay you back, you basically – whether you're looking at FICO or anything, FICO is only as good as whether that person has a job next week.
30:38Right? You can look at predictability and, yes, this person has been paying their rent. They have a steady expenditure thing on food and on gas and on entertainment, and their savings account balances always stay pretty steady. That ought to be a good credit. Well, it isn't a good credit if they get fired or lose their job because the economy's in a downturn. And all of a sudden, well, I thought that was a really good credit. I should charge 5%. Turns out I just wrote the whole thing off because there's no recovery value in that credit. That's where the science fails. There's exogenous variables you can't model.
31:14And the wider you cast the net, the bigger the dispersion on outcomes. However, if we've settled there, that interest rate kind of sets a reasonable profit margin. The largest card issuer in the country, you can figure out who this is, right? Best at it, best computer models, best finding credit, best extending credit to non-prime borrowers, they trade at one times book value. If this was a genius business like this way too much, I'd drop the rate by 1 % and grow share. The problem is it's not so great, actually. I want to talk about private credit a little bit because obviously this is an area where we always hear about banks face new competition from middle market lenders and all of that.
32:07But at the same time, we also see banks teaming up with private credit now. We have also. Yeah. Okay. Talk us through that relationship. Yeah. So traditionally, standalone, high-yield credit. If all you did was walk around and just lend money with no particular expertise, but across leverage clients at a single big credit, that's a really lousy return on capital. All the science going back to when Moody started tracking this stuff in the 80s, you get kind of a 35 % recovery. You have a 10 % default rate. You go through cycles, sometimes a lot worse, sometimes a lot better. It's not a particularly good business.
32:48It becomes a better business and sometimes a fantastic business if you couple that with the wallet that goes with that company beyond just the credit. So IPOs, M &A fees, bond field, whatever the stuff is that goes along with it, all of a sudden it becomes a pretty good business. What's happened in the last couple of years, we've seen this drift into more and more credit leaving banks, going into private equity and other alternative forms. At PNC, it manifested itself where we'd have a client that we might have banked for 100 years owned by third generation family that just got sold to private equity.
33:24And our client's gone. Because I don't want to make that loan at that leverage ratio. And whoever does make the loan is going to demand the treasury management relationship and all the other stuff that goes with that client. So where we come out at it is I don't know that I necessarily want to make the loan. I will sometimes. But I want to keep the relationship. So our partnership with TCW as an example is when that happens now, we put capital in the TCW fund as did a bunch of other people. But it happens now, we'll keep the client. You know, we'll diversify the credit risk, but keep the fees.
34:04So the return on equity on that thing, you know, goes way up. The whole notion, remember, like private credit in the last three years, oh, my God, it's a new, new thing. We're great at it. We're going to make you a fortune. Why is that? Private equity kind of hit the skids. Nothing was getting sold. They need to raise new money. We haven't had defaults in 10 years. So a manager shows up and says, look at my track record. I can earn, you know, with two times leverage. I'll give you 10 % return after fees. This is fantastic. Private equity sucks. Come with me. Of course, we haven't had a credit cycle in 10 years.
34:38So those stats are all garbage. You actually go through a credit cycle and you have two times leverage on that thing and you start having defaults, which we've had a few of. All of a sudden, it's not really exciting.
35:03Hey there, OddLots listeners. As we come into 2026, we are realizing that one thing we're constantly thinking about on the show is how companies actually get built. Not just like the headline version of that story, but the messy operational reality of it. Right. We love messy operational reality of things. The never-ending quest to dive deeper, how companies make it big, what causes one company to succeed, why others fail. Well, I have good news. That is exactly what the Acquired podcast does. Ben Gilbert and David Rosenthal pick a company and then explore all the ins and outs of its trajectory.
35:44Lots of detail there, how it scaled, the ups and downs, and so much more. Yeah, and we actually had them on Odd Lots back in February last year. We talked to them about everything from TSMC, NVIDIA, Mars, Hermes, scale, capital structure, the importance of incentives, all of the different, I guess, ingredients that go into some of the success of these names that we talk about every day. Also, their show actually turned 10 years old in 2025, just like us. So we're, I guess, the same age in podcast years. Big year. Anyway, if you like OddLodge, the way we get into various market dynamics, how the economy actually works under the hood, you'll obviously appreciate and enjoy the Acquired podcast.
36:25They do similar work, similar ideas, all focused on the context of individual companies. So go check out the Acquired podcast. You can find them wherever you get your podcasts.
36:39Can I ask one macro question in this conversation, which is where do you think we are in the credit cycle at the moment? I've given up trying to predict it. Credit today is pretty good, better than pretty good. A lot of the leverage that's in this system that everybody complains about are actually with things that are very good enterprise value. So I don't worry so much about the disappearance of a company. I think about it in terms of reallocation of the ownership structure. If they're over levered, they go down. Either private equity firm bails them out or they say, no, here are the keys and now the debt holder owns them and then the debt holder restructures the debt and sells them again.
37:18Somebody lost money, but the company is still a good company. It was just over levered to go. Most of the noise you're hearing right now on credit beyond the fraud, you know, the cockroaches that Jamie said come out when things get stretched. Most of it are decent enterprises, just over levered. And then, of course, you have the fraud. You haven't had anything that's really going down today because the economy just crashed in a spot other than some isolated issues with tariffs. There is a cyclical element to fraud, right? Because in good times, people look the other way. I don't think it's cyclical.
37:54I think it's always there. I just think, you know, who's it said, you know, when the water goes out, you can figure out who's swimming nude? I think that was Buffett. It was Buffett, yeah. Yeah. Well, Galbraith, however, talked about the bezel, right? The bezel. The propensity of flim-flams and scams to exist during the good times and people just like don't – and that accumulates and accumulates. That could be – We've had like 20 years, as you said. Like we haven't had a credit – I mean it's almost 20 years since the financial crisis now. Yeah. Finance always finds a way to blow itself up. I mean, it's not an opinion.
38:34You just look at history. I think what happens is we find good things and then you write them. And in every instance where something's gone wrong, you just keep pushing on something until you take it over the edge. Finance is an industry where historically you can make a lot of money at it. You're playing with other people's money. you know pennies and nickels come off of other people's money i'm just going to keep pushing i'm going to keep pushing i keep pushing when it finally falls it falls hard we haven't had that you know what's the new new thing now it's fintech and it's crypto and it's you know banking has been kind of throttled by regulation for 10 years well speaking of finance always finding a way to blow itself up can we talk about uh silicon valley bank and 2023 because you know they managed to blow themselves up for a variety of reasons.
39:28But one of them was they just had too many bonds, which is kind of an unusual one. What was that experience like for you, first of all? Let's go back to Silicon Valley. I actually think they had a great institution. Who's been saying that many times on this podcast? The Silicon Valley Bank respecters. Okay, keep going. No, it's just it was a unique business model with a very loyal client base that they – Not that loyal in the – No. I mean, look, if you're dying, loyalty goes out the window. But they blew themselves up in something that was not at all core to their basic business, right? Interest rates are super low.
40:09They got as long by some calculations as like long-term capital was back in the 90s. I mean, they were really, really levered and underestimated the negative convexity of deposits, right? You think, you know, on average through the cycle, they're going to be there seven years. Oops, they're gone tomorrow. And so they just blew themselves up on rates that had nothing to do with their core competence or what they were as a franchise. And it's unfortunate. It was a rookie mistake. There was nothing. It's just a crazy position to be in. How scary, you know, those days afterwards. And then people started hunting for like any bank that had the word California in the name, like people were shorting it or people were selling it.
40:49Or, you know, you had headlines where, you know, the regional bank index, the regional bank index, that's why I'm a national bank. We are not a regional bank because the next time they put regional bank headlines in there, I don't want to be associated. Yeah, I get it. No, we actually benefited during that. You know, we're a safe haven and we actually gathered deposits and opened thousands of new accounts during that period of time. And then every day somebody would flash the regional bank index and we'd get blasted on our valuation, which is fine. And it always, you know, valuations are short term.
41:20It all came ripping back after that. So one of the issues that came up during the 2023 banking drama, I guess, is the discount window and banks' reluctance collectively to use it. And this is something that the Fed's been trying to change, right? And actually, do you remember in late 2022, there was a big spike in tapping usage of the discount window? And it turned out that wasn't any of the banks that ended up getting into trouble. It was Buell Bank down in Texas. It's a weird bank. Yeah, it's a very weird bank. But anyway, regulators trying to get banks to use the discount window more, feel more comfortable with it.
41:59How do you feel about it? Well, that's a great question. So before the financial crisis and before regulation and LCR and long-term debt proposals and all that other stuff, there was a very active Fed funds market. So in a given day, the excess reserve a bank would hold deposited in its Fed account was tiny. And we would trade Fed funds around with each other. If I needed$2 billion, you'd give me$2 billion. Next day, I might give you$2 billion. Like big size Fed fund positions. And that's how you balanced your books at the end of every night. And then they come out and they say, hang on, we don't want you doing that anymore.
42:42There's an LCR requirement. You have to have this much liquidity stuck aside instead of going into the Fed funds market. That gave rise to all these excess reserves. Fed fund market is basically dead. The Fed sets that rate. Nobody trades on that rate. It's as dead as LIBOR. It's gone. I don't even know why they talk about it anymore. Now you have, they basically said, you don't use the discount window and hold all this cash. You just froze the economy because you stopped the circulation of capital transformation. Home loan banks step in. Because I have to hold all of these treasuries and mortgage securities, I can pledge them to home loan and they'll lend me money at a pretty good rate.
43:24So that's going to be my outlet. I'm going to go to home loan and I'm just going to borrow there at a pretty good rate or I'm going to repo my treasuries that I hold. Silicon Valley happens and they had home loan lines. They didn't have any discount window lines. Now, the discount window will lend against treasuries and agencies pretty simply because it's basically settled electronically through effectively the Fedwire system. If you're pledging loans, it's really hard to pledge. So if all I have is securities to pledge, I should just repo them or I'll give them to the home loan bank. Discount window will do more than that.
44:05But if I want to draw against my loan balance, I need to give them physical wet signature loan docs in a vault, guarded, audited, 24 hours a day. Like there's got to be a guard and I have wet signature stacked up. So they know that when I draw against that loan, I actually have that loan because it doesn't settle Fedwire like a bond does. This is a loan, right? I lent you money. You signed the thing. I put it in the drawer somewhere. Then you say, all right, let's pre-position these loans. We spent, PNC spent millions and millions and millions of dollars. So the vast majority of our C &I loans are now at the discount window.
44:42We don't borrow under them, but they're there. If we wanted to borrow under them, I got a call. It's gotten a little better. But basically, like during COVID, you know, or post-COVID when nobody was coming into the office, you'd call. Like the way you borrow from the discount window is you call Cleveland. They're our Fed. And then they say, oh, OK, yes, you're in good shape. We'll allow Washington to allow you to use the discount window. And then they'll call Washington. And then maybe like a day or so later, you can have money. When nobody is coming into the office, nobody would answer the phone.
45:12I got to draw in the discount window. That just rings. Nobody's there. God, there's no system. It's not like I can type in and draw. It's not like I can do a Fed funds trade through a broker and draw the money. It's unusable. But now you're pre-positioned to borrow against loans if you need to. Yeah. We have enough liquidity on hand basically to cover anything that can happen because we positioned all of our collateral in the optimal spots. Are you talking about physical spots? Because you're talking about like wet signature documents. Yeah. So the only place you can borrow against CNI loans in effect is the discount window.
45:50So, OK, so they're going to go over there. That's wet signature. I can borrow against securities in the repo market, at the home loan, or the Fed. So this is kind of the confusion that happened. Where was stuff pledged with Silicon Valley? I have$50 billion of cash sitting on the Fed's excess reserve book. So that's instant liquidity. And I own a whole bunch of treasuries that I can sell if I had to. So you just – you figure out how do I optimally earn whatever I can on these assets I'm pre-positioning but get them in the right place so if I need liquidity in an emergency, I can get it. Silicon Valley did not do that and the Fed did not make it easy for them to do that.
46:32And I'm just trying to be clear. When you say get them in the right place, you mean like a physical place? Some of it's physical like the loans, the wet signature loans. I literally think we take them down to like a vault and spin a dial with the big crank and they get locked in there. But no, securities by QSIP, you would say like this batch of QSIPs is prepositioned with the Fed. So I just know where they are. I know the balances. I know I can send them right over Fedwire and draw on that. So it's that thing. One thing I always wondered with the discount window. So part of the reluctance historically to tap it on the part of banks has been they're worried it'll get out into the market, right?
47:10And there'll be rumors that they're tapping the market. How does that actually happen? I don't understand how that info leaks. So in theory, because let's imagine somebody drew on the Fed. So the discount window is regional Fed. Let's assume somebody took down$100 billion or even$20 billion from the discount window through the Cleveland Fed. It can only be PNC. So the people can figure out who it is. So why are you doing that? And then I got a story and I got to explain it. Where I think this should go. So go back to the original where I said Fed funds is dead. Nobody trades it. We ought to just trade the discount window.
47:45The discount rate ought to be I'm just lending and borrowing all day long. I can leave money excess reserves if I have money to give. And I can borrow money discount window when I need money. And there ought to be like a five basis point bid offer on that. You'd put more liquidity into the system here to grow the economy if you did that in a great way. But it's like they wiped out LIBOR. They wiped out Fed funds through all their LCR. You know, now you have the discount rate. Just bid offer on the discount rate. And then all of a sudden, discount window becomes right-way transaction. It's happening every day.
48:20Yeah, the stigma goes away. Yeah. So you have to forgive me because there's a lot going on in the world these days. So I can't pay attention to everything. I have no idea where you stand on yield-bearing stablecoins, which I understand to be a big thing of debate in the sector. And I'm, again, I've been paying attention to other things, but I see headlines about this pop up. Yeah. So Stablecoin Legislation Genius Act comes out. They left a little loophole in there. They said no interest, but it kind of got run around by offering rewards, promos. Same thing. Clarity Act is what's being debated right now.
48:59They're trying to close that loophole, they being kind of banks and people around banks, keeping the loophole open as crypto. Why not? If you can pay interest, it's going to drive volume. I want to pay interest. Banks say, I don't want you to pay interest because you're going to potentially suck deposits out of the system and you're messing around with a capital system that's worked for 250 years. You sure you want to mess with it? At the end of the day, I think the following. Stablecoin has been built, launched, marketed as a payment mechanism. It's somehow going, by the way, I'm not sure it will, but it's going to make payments easier, faster, cheaper, whatever.
49:39Not as an investment vehicle. An investment vehicle is a different animal and needs different regulation. So all of a sudden, like a stable coin that's buying T-bills that pays you interest, that looks an awful lot like a money fund to me. And that's fine. If it's a money fund, then regulate it like a money fund. Can't break the buck. You've got to have this much liquidity on hand. all the disclosure rules that go around with it, then do what you want with it. Go ahead and pay people in money funds. I just think they're mixing things. And I think my uninformed worry is we're not done blowing up in crypto yet.
50:19It's in fits and starts as you learn these things. Why do we need to start everything at once? Let's figure some stuff out. if it works and there's a logic to doing it, then go ahead and do it later. I don't know that you need to do it all at once. What's the rush? Yeah. You know, we are coming up to the Super Bowl. And when I think of the Super Bowl, I always think of the Basil Endgame proposals and that ad that they ran in 2024. It was surreal, wasn't it? It was a very effective marketing tool, at least for me. And we are expecting a re-proposal of the endgame. What's your sense of what might change between the original document or suggestions versus now?
51:04I have no inside information on that. But the original proposal that was written was in contempt of math. They basically, they had a goal of raising capital, and then they used bad math to cause that outcome, which was a lot of what the outrage was over because if you start making up rules in capital allocation, you inadvertently cause risk to emerge in places that shouldn't. So I think the math is fixed. The lawsuit on the stress test and the fact the models need to be public, so the math is going to be a lot better on what they measure. You've heard about indexing G-SIB scores to inflation and some of the boundaries.
51:48countries. I don't know what they're going to do on operating risk capital. It's been a fight. I think they're going to give some credit on credit risk ratings that Europe gives that we don't. And my guess is there'll be something in there for everybody. And then everybody will collectively be disappointed about something. They're not going to give away the shop, but they're going to try to make it directionally correct and based on real math instead of made up stuff. I want to go back to something you said about the bank integration, and you actually gave a very rare, I would say, actual 2026 application of generative AI implementation where you mentioned that the person at the local bank branch can actually ask a question about the policies and learn.
52:35So that wasn't just a hypothetical. That's a real thing that's happening right now. Yeah, that's true. Can you talk – this is a theme that's been – we've been talking about on the podcast lately, which is, you know, not just AI per se or implementing – we're going to, like, implement AI. But, like, you know, the changing relationship between a company and their software vendors and, you know, does AI change some of these relationships? Do you have leverage because there are certain, like, niche functions that you could, like, build yourself? Can you talk a little bit about how you're seeing some of these things play out within your firm?
53:07Yeah, this is fun because there's so much bad information about that. So start with the basics. In order to utilize AI, you need clean data, defined data with a single source of truth. We've spent 10 years doing that and a fortune. So, you know, silly as that sounds, think how many different places inside of a company you might have, you know, A checking account balance that's then morphed into the average checking account balance over seven days or the median or the this or the that. And so when someone's trying to pull data to run a report or build a model, they don't even know what they're pulling.
53:45So you've got to get it clean at the base source and an index. Now you have the capacity to build a model, whether it's large language or analytical. Large language models, there's open models out there you can just use, which is what we tend to do to build our document sorting. we're using it on our own data, our own documents. I don't need their data and I don't need to retrain their model per se, other than running it on my own data, which is a much smaller compute factory, right? I don't have the whole internet downloaded. I just got this thing, right? And then once we train the model, running the model doesn't take a lot of compute.
54:20Training the model takes a lot of compute. When we implement talk about AI, some of it's the fancy object thing. Oh, I'm going to implement CoPilot and now people can write emails for me. Everybody knows when CoPilot wrote my email because it's way too polite and the punctuation is correct. Does that make us any money? Probably not. But it's cool. So when you hear most people saying, oh, we're using AI, they just plugged in CoPilot and paid somebody 20 million bucks a year for licenses. Where it starts to make a difference is when it can answer questions in a hurry for our employees or our clients and where it can automate process the same way we've been on this automation journey for 20 years now, right?
55:04Starting with internet and then kind of microservices and applications. AI is just the next stage of that. You know, we've got, we over the last 10 years probably get 30 points of productivity efficiency in our operating environments. Probably the last seven years, actually. AI is going to give us another 30. And it's going to come through time. But think of it as automation. All it is is, even when people talk about AI, they'll say, oh, you know, it's an AI model. It's not an AI model. It's just a decision tree. You know, it's automating a script and an answer, moving data in a way where somebody doesn't have to swivel, you know, pretty basic stuff.
55:44What about on underwriting? Would you use AI to automate that particular process? It's actually not legally allowed today. um so there there's i mean it's truth in lending or something you know one of these laws where if i tell you no you applied for your credit card they just kept my rates at 10 so i said no i've got to give you the three reasons you know of why i said no with an ai model we look at a thousand variables and the weight of each of those variables is dependent upon their interaction in your particular profile. So the weight of rent might be very heavy for one person and not for another based on the profile.
56:26I can't give you three reasons. The model told me no. The model told me yes. So what ends up happening today in credit decisions, this is crazy, but it works, is we'll set with our normal criteria, this FICO, this debt to income, whatever else you look at, we'll say yes or no. And then if we tell you no, we use AI to try to tell you yes. Because I can still use my original excuse as no, but if I turn you to say yes, after the fact, you're not mad at me. So the point is - It's crazy. But the point is that legally speaking, if you say no, you have to be able to articulate a reason. Yeah, so what ends up happening is everybody sets this bar way too high.
57:11This is one of these silly rules that needs to be looked at. I mean, we do use, it's not so much AI. There's a lot of decision tree models on automation that help with underwriting, but it's not necessarily a machine learning application. Tracy and I, I mean, I get this idea of like AI as another form of workflow automation, very intuitive. Yes. Tracy and I used to publish transcripts of the podcast, but it was a very labor intensive process to like clean it up, et cetera. And so I thought like AI was going to be the panacea. It's like, clean this text. It just, when we were doing it, it wasn't there yet.
57:47It was like creating fake, it was creating sentences that weren't there. But I understand this intuition that AI can then be like trained on a repeatable process. Right now, and again, the things that we call AI, which these days, large language models, those workflow automations, like, are there certain workflow automations that today, workflow processes, that you could say, we've been able to automate them in a way we couldn't have five years ago. Oh, absolutely. But let me just give you kind of some scope and some numbers and what's actually happening. And we have a pretty clean tech stack, so maybe we're a little further ahead at this than some.
58:25But we focused on a billion four of addressable spend inside of our care centers and our operating environments. This is just solving problems for customers, moving loan, all that stuff. A billion four we spend. And we've come up with 171 different ways to use AI in reducing that spend. And the addressable piece of the billion four, we think is probably 40 % of it. Of the 171 use cases, we prioritize five that are live. And so what does one of those look like, for example? So imagine inside of our wealth business, we've got a bunch of trust lawyers. So my grandfather, it's actually with PNC. My grandfather created this small little trust, Skip Generations, and it's written.
59:12It's beautiful. It's handwritten on like three pages. Maybe it was my great grandfather. Some lawyer every month has to look at that thing and say, you know, this qualifies or doesn't. We're going to do this distribution. All of those things are manual. Now just read them into the document writer. And all of the things that are mechanical outcomes from those millions of pages of trust documents are right in front of you. Right? payment on this date, here are the beneficiaries. It just makes it real simple. So document reading, expression of what's in documents on the basic stuff, you know, now I don't have to just go and search and find and human error.
59:51That stuff will make a difference. I worry we have too much focus on the cool fun toy, chat GTP. I mean, this is, you know, it's a new Google search. It's cool. Give me the answer. That isn't going to make the world better if that's all it's used for. How did you get a clean tech stack? Because this is something that also goes hand in hand with bank consolidation. You always hear that banks end up with this tangled mess of technological systems, maybe some that include COBOL or like old languages and things like that. COBOL? COBOL. I can never remember. You weren't even born yet when we were programming in COBOL.
1:00:29So how did you manage to do that? Honest answer, right in the middle of the financial crisis, right? We merged with National City under duress from both firms, kind of a regulatory wedding. Neither of us had the capacity to run a larger firm. I mean, I distinctly remember, you know, talking to the combined organization. We have to rethink how we run something. You can't manage by walking around anymore. and neither tech stack could survive on its own. And so we saved less money than we said we would in the announcement, or actually we saved what we said we would save, but quietly we reinvested$2 billion a year for 10 years.
1:01:16Wow. Yeah, so literally all new, we went from single server stack, so this computer runs that application and each computer is different because whoever the application owner was went to dinner with Dell that day or HP the next day. We had 11 data centers. None of it was in a virtual environment. So building our own first cloud environment and then secondly, writing everything in cloud language in a microservice application. So it's cloud native. That's forever. But we spent a ton of dough and just have invested, invested, invested and got to a place where our tech stack is as modern as any fintech you'll find out there.
1:01:59All right. This is fun. This is a lot of fun. Thank you so much for taking the time. We had a lot of questions. Thank you for being interested. Yeah. That was great. That was great. Really appreciate you coming out on AdLaz. Good to be here. Thank you.
1:02:22Tracy, I really enjoyed that conversation. I learned a lot about banking in that conversation. We hit a lot in that. But I just wanted to keep going. There were so many interesting angles. Bill actually answered the questions. Which cannot be said for every CEO. No. I would say most of our guests are very good at answering questions. Not every CEO is great at always answering questions. But I was like, oh, I'm learning something with each one of these things. Let's keep going. Also, genuinely, he seemed to have a good handle on like the granular and practical aspects of running a bank. So I was really interested to hear how they redesigned their tech after the financial crisis.
1:02:57I guess they got a head start on everyone else. And then also the pre-positioning of collateral at the discount window. I knew that the Fed had been encouraging banks to do it. I did not realize that you had to send the actual mortgage docs if you want to borrow against those. It is crazy how much is not just done automatically electronically, right? And here was, I didn't ask it, but I was going to ask, does blockchain solve this question? But the idea that like, okay, all of these things really are electronic-ish, although there's clearly this physical component. But the idea that here is something which is theoretically monetizable, which has liquid value, is a liquid instrument, but because of the way that the system is structured cannot actually be liquidated or turned into liquid assets immediately if it were not prepositioned, et cetera, that actually does still seem a little bit wild to me that that is the case.
1:03:58I always thought that mortgage assignations were like one use case for blockchain, right? Right. Yeah. Yeah. Yeah. You could reasonably see blockchain, you know, helping out with that problem versus, I don't know, tracking the origins of lettuce and things like that always seemed kind of ridiculous. Well, it seems like one of these things which is in banking and again, is like integrated databases. So there's like a be a central bank database. There will be a home loan bank database and the regional bank and the bank database. Right. And the question is, like, why can't they just all see? Talk to each other.
1:04:32Yeah, or see the relevant parts of the database, right? And I suppose that's easier said than done. I really like hearing him talk, too, about practical applications of AI, which, again, maybe feels a little different than some of our conversations last year. It feels like now there's more articulated examples of this is a sort of labor-saving or time-saving technology. So that's another thing I think we have to pay more attention to in 2026. Also, the database issue in the context of AI is kind of interesting because we were talking about how so much of programming nowadays, so much of the tech issues are those coordination problems.
1:05:11Yeah. Right. And so even if we have something like Claude, we recorded that episode recently. Even if you have Claude writing software, it doesn't necessarily solve that coordination issue. Totally. And then, you know, bank branches, how crucial they are. Oh, yes. That was surprising. I had heard that, you know, there's – and again, it may be just like one of those sort of things people say. Like people are less likely to switch banks than they are to get a divorce. And so, therefore, it still makes sense to build out a physical branch. But like the strategy of that and thinking about where and how the fact that they're building hundreds of branches still, even if the total number of bank branches is actually declining, That's just like a super interesting, real part of the business.
1:05:57It is true that I've had the same bank since college. I don't know about you. And I hate them and I still won't leave. But since I moved to New York, I think I've had, so that's 21 years. So basically, yeah, one bank. It's kind of wild. I'm going to switch. I'm going to prove the anecdote wrong. I'm just going to switch for the hell of it. Yeah, absolutely. Okay, shall we leave it there? Yeah, let's leave it there. This has been another episode of the Odd Thoughts podcast. I'm Tracy Alloway. You can follow me at Tracy Alloway. And I'm Joe Weisenthal. You can follow me at The Stalwart. Follow our producers, Carmen Rodriguez at Carmen Armand, Dashiell Bennett at Dashpot, and Kale Brooks at Kale Brooks.
1:06:36And for more OddLots content, go to Bloomberg.com slash OddLots for the daily newsletter and all of our episodes. And you can chat about all of these topics 24-7 in our Discord, discord.gg slash OddLots. And if you enjoy Odd Lots, if you like it when we look into the business models of banks, then please leave us a positive review on your favorite podcast platform. And remember, if you are a Bloomberg subscriber, you can listen to all of our episodes absolutely ad free. All you need to do is find the Bloomberg channel on Apple Podcasts and follow the instructions there. Thanks for listening.
1:07:21Thank you.
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From the publisher
One of the mega-themes of the economy is that the big keep getting bigger. You see it in technology, where the megacap software companies are outperforming their smaller peers. And you see it in finance, where the world's biggest banks keep growing their share within the industry. Across multiple fields, there are clear advantages to size and scale that keep accruing. But what does it take to get to the very top, and what are the real advantages to size and scale? PNC Financial is one of the biggest banks in the country, though not quite as big as names like JPMorgan or Bank of America. So what does it take to grow in such a mature industry? And what kind of advantages accrue to the large players? On this episode, we talk to CEO Bill Demchak in a wide ranging conversation about the state of the industry. He explains why they're still building physical bank branches, why it's not a good time to make acquisitions, and how one bank stands out from another. We also talk about the changing regulatory environment, and what the firm is seeing right now in terms of useful applications of generative AI.
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