In short
Leadership in America and globally amid political instability, social media, and rapid AI adoption; how to shift from “power over” to “power with/to/within” through courageous, collaborative leadership grounded in strong personal foundations.
Guest backgrounds
Brené Brown is a professor at the University of Houston and the University of Texas. She’s the author of six New York Times bestsellers and hosts Unlocking Us and Dare to Lead. She has consulted Fortune 500 CEOs and leaders worldwide.
Key claims
Leadership today is dominated by “power over,” sustained by fear and cruelty; fear hijacks judgment. Courage requires vulnerability (defined as uncertainty, risk, and emotional exposure). Leaders must practice “above the line” behaviors (coaching, co-creating, productive challenging) rather than “hero/victim/villain” reactions driven by fear. Effective leadership also depends on paradoxical thinking, systems thinking, and putting down “armor” (self-protective defenses). AI adoption is creating a dangerous paradox: leaders can’t “beat China” while ignoring ethics/safety; companies are failing to invest in human capability alongside AI.
Notable examples
Fort Bragg Special Forces and Pete Carroll/Seahawks exercises on courage requiring vulnerability; an AI soccer metaphor for “settling the ball” (anticipatory/situational/temporal awareness, self/strategic/systems thinking); her critique of “executive presence” as covert bias against women and marginalized leaders; distinction between cognitive vs affective empathy; critique of performative military/leadership messaging (e.g., Pete Hegseth).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOSignal Award Nomination and Live Tour Announcement
1:42 to 2:21
Kara announces the nomination for a Signal Award and details of her upcoming live tour.
“Our expert question comes from the other BB, Bobby Brown, so stick around.”
Signal Award Nomination and Live Tour Announcement
3:29 to 4:09
Kara announces the nomination for a Signal Award and details of her upcoming live tour.
“Most AI comes with strings attached, like sharing your data and infrastructure or compromising your independence.”
The State of American Leadership
4:09 to 4:47
Brené discusses her assessment of American leadership amidst current crises.
“Anytime that I have the opportunity to get vulnerable with you, I'm in.”
Types of Power in Leadership
4:47 to 6:04
Brené explains different types of power and their implications in leadership.
“You could argue that we're in a leadership crisis and Trump is leading America down a treacherous path and the country's most powerful CEOs line up to flatter him, presumably so that he doesn't regulate their products.”
The Impact of Fear on Leadership
6:04 to 9:04
Discussion on how fear affects decision-making and leadership practices.
“What I never really fully understood until right now was one of the tenets of power over is that keeping people afraid is very difficult because neurobiologically, we're not hardwired to stay in fear.”
Vulnerability as a Leadership Quality
9:04 to 11:40
Brené explains vulnerability's role as a source of courage within leadership.
“Like that's – I think it's just easier if someone tells you, you know, like Bill Clinton said, when people are insecure, they would rather have strong and wrong than weak and right.”
Challenges Facing Leaders Today
11:40 to 14:00
Kara and Brené discuss the pressures leaders face and the importance of staying grounded.
“I think the issue is that the people who are in control of it without any ability for you to control it, have no responsibility and are the first to take a dive from a leadership perspective when things get going.”
Leadership Challenges in a Complex World
14:00 to 23:06
Explore the current state of leadership and the importance of vulnerability and courage amidst uncertainty.
“No, and it doesn't require courage because you know the outcome, correct?”
Leadership Challenges in a Complex World
24:26 to 25:34
Explore the current state of leadership and the importance of vulnerability and courage amidst uncertainty.
“Most AI comes with strings attached, like sharing your data and infrastructure or compromising your independence.”
Leadership Challenges in a Complex World
25:46 to 26:44
Explore the current state of leadership and the importance of vulnerability and courage amidst uncertainty.
“In the AI era, one of the biggest questions is how to contain agent behavior in your production infrastructure.”
Show all 28 chapters
Embracing Paradoxical Thinking
26:44 to 28:00
Learn how leaders can hold paradoxes to navigate complex decisions and uncertainty.
“So you zero in on what you call the tenacity of paradox, and you write that, quote, paradoxes embrace ambiguity, expose our intolerance for uncertainty, push our boundaries.”
The Importance of Systems Thinking and Self-Awareness
28:00 to 30:28
Explore the critical role of systems thinking and self-awareness in effective leadership.
“But you have to hold on to that paradox long enough to know.”
Identifying and Overcoming Leadership Armor
30:28 to 32:53
Understand how leaders can identify their defensive behaviors to foster bravery.
“When boundaries become impermeable, which you're seeing across the tech world, especially right now, systems become self-referencing.”
Navigating Fear and Anger in Leadership
32:53 to 35:49
Learn how fear and anger manifest in leadership and the importance of vulnerability.
“So I think identifying the armor, if you're really ballsy, you can ask someone that loves you, who am I when I'm afraid?”
The Double Bind of Female Leaders
35:49 to 36:53
Discuss the unique challenges faced by women in leadership roles and societal expectations.
“Yeah, because for women, I cannot fulfill every shitty stereotype you have about me.”
Expert Question: Changes in Leadership Dynamics
36:53 to 38:17
A guest shares insights on the need for change in corporate leadership and gender dynamics.
“So every episode we get an expert to send a guest a question.”
Power Dynamics in Leadership
38:17 to 40:58
Analyze how power dynamics influence leadership styles and organizational effectiveness.
“Thanks, Brene, and I'll see you on the book tour circuit.”
Empathy: A Complex Leadership Trait
40:58 to 42:06
Delve into the nuances of empathy in leadership and its implications for leaders today.
“Give me an example that makes you feel optimistic about future leaders.”
The Nuances of Empathy in Leadership
42:06 to 46:54
Learn about the differences between cognitive and affective empathy and their implications for leadership.
“From Musk's point of view, the West has become too accepting and empathetic and it's a weakness.”
Evaluating Leadership Effectiveness
46:54 to 47:09
Discover the key question to assess if a leader is truly serving their people.
Evaluating Leadership Effectiveness
47:12 to 48:29
Discover the key question to assess if a leader is truly serving their people.
“And she's really quite narcissistic, but I enjoy it.”
AI's Impact on Leadership and Human Connection
49:58 to 54:01
Examine the challenges leaders face in integrating AI while maintaining human connection.
“and how leaders can deploy it without sacrificing the human connection, you say, is foundational.”
Personal Experiences with AI and Emotional Impact
54:01 to 56:00
Listen to insights on the emotional effects of AI usage and its extractive nature.
“Certain things that are like, what is this?”
AI as an Extraction Technology
56:00 to 57:24
Explore the metaphor of AI as an extraction technology and its psychological impact.
“And I think I learned about her actually from you.”
Leadership and Groveling Behavior
57:24 to 59:24
Discussion about leadership behavior in powerful contexts and its implications.
“You said earlier, as part of your job, you end up in the room with a lot of these CEOs.”
Humiliation and its Impact on Leadership
59:24 to 1:02:30
Analyzing the role of humiliation in leadership and its dangerous implications.
“So talk about, I mean, it's more irritating than what Trump is doing, right?”
The Necessity of Moral Inclusion
1:02:30 to 1:04:21
Understanding the concept of moral inclusion and its importance in leadership.
“In a recent interview, you referred to the person you hate the most as someone who's in politics.”
The Metrics of Leadership Success
1:04:21 to 1:07:19
Defining success in leadership beyond traditional metrics like shareholder value.
“I mean, I believe in the democratic ideal.”
Transcript
Automatic transcript. May contain errors.0:00Brené Brown:I'm fixing to change your life. Okay, I'm ready. Your wife and your kids are going to be like, new Kara, hashtag Brené Brown saved us.
0:09Kara Swisher:I'm literally the same person since 1962, but go ahead. Try.
0:25Kara Swisher:Hi, everyone. From New York Magazine and the Vox Media Podcast Network, This is On with Kara Swisher, and I'm Kara Swisher. My guest today is Brene Brown, a professor at the University of Houston and the University of Texas, the author of six number one New York Times bestsellers and the host of the podcast Unlocking Us and Dare to Lead. Brene has a new book called Strong Ground that explores what courageous and collaborative leadership looks like during these turbulent times. Her work is grounded in rigorous academic research and work she's done consulting Fortune 500 CEOs and leaders around the world.
0:57Kara Swisher:and I'm excited to talk to her because I just love Brene Brown. We met many years ago. She was a fan of Pivot and she contacted me and we've done several interviews. She's interviewed me and I just think she's such a fresh thinker about a lot of things. We disagree on a lot of things, including being vulnerable. She thinks I am. I disagree with her vehemently. But before we get into our interview, On With Kara Swisher is nominated for a Signal Award in the news and politics category. Today is the last day to vote, so go to vote.signalaward.com and help us win. I'm also doing a live pivot tour with my co-host, Scott Galloway.
1:34Kara Swisher:The live tour runs November 8th through the 14th, and it hits Toronto, Boston, New York, D.C., Chicago, San Francisco, and L.A. All right, let's get to the interview. Our expert question comes from the other BB, Bobby Brown, so stick around. Thank you.
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3:05Kara Swisher:No messy integrations, no bouncing between tabs, and best of all, no spreadsheets. Stop managing software and start managing your business with one unified system. Try it today for free at odoo.com slash cara. That's O-D-O-O dot com slash cara. Support for this show comes from Cohere. As AI advances, one thing matters more than ever, staying in control. Most AI comes with strings attached, like sharing your data and infrastructure or compromising your independence. With Cohere, you don't have to give up control to gain capability. You can have both. From frontier models to out-of-the-box tools, Cohere gives you everything you need to build and deploy secure, scalable AI that drives growth and delivers results.
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4:09Kara Swisher:Brene, thanks for coming on On.
4:11Brené Brown:Thanks for having me on On. Anytime that I have the opportunity to get vulnerable with you, I'm in. Oh, God. You need to stop with the vulnerabilities. I'm tough.
4:19Kara Swisher:I'm resilient. Have you ever watched yourself talk about your children? I know it's true. I'm vulnerable about my children. We're going to talk about Strong Ground, which is a book about leadership, which comes at a perfect time, actually, because what a leader is, is really changed. And even if they're leading, they may not be good leaders, etc. It's chaotic. Social media is upended how we communicate. AI is threatening to upend how we work. And President Trump is reshaping both both the presidency and the country in ways that can be very difficult to undo. You could argue that we're in a leadership crisis and Trump is leading America down a treacherous path and the country's most powerful CEOs line up to flatter him, presumably so that he doesn't regulate their products.
4:57Kara Swisher:It happens every day. It just happened the other day with Google in terms of payoffs. It happens with pretty much everyone. But talk about your assessment of the state of American leadership right now. And you can go global if you want to.
5:09Brené Brown:Yeah, I think when I think about leadership today, the first word that comes to my mind is power. And kind of Mary Parker Follett's work, she was an early mother of leadership and organizational development work. And she talked about different types of power and how power on its own is fairly neutral, but the use of power kind of falls into different categories. Power over, power with and to, and within. And I think politically around the world right now, what we're seeing is power over. And power over operates from the belief that power is finite, like pizza. So if I give you a slice, I only have seven left.
5:54Brené Brown:Power with and power to work from the idea that power is infinite and grows when shared. I think this is, I've written about this for probably 15 years, these types of power. What I never really fully understood until right now was one of the tenets of power over is that keeping people afraid is very difficult because neurobiologically, we're not hardwired to stay in fear. So when you make us afraid, our nervous system reacts. We make terrible choices from fear, but then we settle in and we either hyper-normalize or we kind of get complacent. So this is the part that has been shocking to me, to watch reality completely mirror theory, which is in order to maintain power over, you have to engage in pretty consistent bouts of cruelty to remind people what's at stake.
6:59Kara Swisher:Watch out. Daddy is watching, as Saturday Night Live said this week. Right.
7:03Brené Brown:Oh, God, it was so good. And I got to say, I'm such a Bad Bunny fan that I'm already practicing my Spanish for the Super Bowl. Yeah, so I think, again, and this doesn't have to just be on a political stage. Even in an organization, if you want to maintain the power over the team you're leading, occasionally you have to demonstrate a deep capacity for cruelty. If you want that format of power. If you want to maintain that format of power. So I think it's the coward's path because it requires very little discipline, very little accountability, and very little courage.
7:38Kara Swisher:So, listen, this is not a new thing. No. This has gone on since the beginning of time. So why is it sort of more powerful now, I guess? Largely because of Trump, correct? Because that's how he practices scarcity. Not, or maybe not. I don't think so.
7:51Brené Brown:I think, you know, I'm an avid listener of your podcast and your podcast with Scott. And sometimes I find myself just violently agreeing and sometimes I want to come through my headphones and be like, I don't think so. I think we're susceptible to power over right now uniquely because we're in uncertainty and pain. And so I think when you have a citizenry who's lonely, economically unstable, and riddled with uncertainty because of technology and social media, I could never get into the chicken-egg argument. I'd be curious, what do you think? Do you think driving power over – no, no, I don't actually think it comes first.
8:45Brené Brown:I think what comes first is geopolitical instability, uncertainty, social media, AI, and income inequality.
8:56Kara Swisher:Right. I think it's always attractive. I think a strong man is always attractive even if you didn't have those things. And when you're in a vulnerable position, it's more attractive because it has answers to very complex questions. Yes. Yes. You know what I mean? Like that's – I think it's just easier if someone tells you, you know, like Bill Clinton said, when people are insecure, they would rather have strong and wrong than weak and right. Right? That's better. Right.
9:21Brené Brown:And here's what's really interesting. We're not wired in our DNA, in our brains, to handle nuance and paradox. even though intellectually we know it's right. We know the ability to hold two competing ideas at one time and straddle that tension until something clear emerges is the right path. When we're in fear, worn down, can't pay our rent, have a kid who's struggling with addiction, opioid addiction, you're like, fuck the paradox. Right. Let them take over. Just tell me the next thing. and give me... Or I don't want to think about it. Right. Or give me an enemy to blame for my pain, preferably someone who doesn't look like me.
10:10Kara Swisher:Right, right. Which is classic. So your book is about leadership, though. It tells leaders to slow down and do the work to ensure their personal foundation is strong and only then they can transform their organizations by having a courage and clarity to break down old systems that don't work while remaining true to their core values. Talk about how you think about where executives are right now, if they're in the leadership positions in corporations or any organizations, political or otherwise.
10:38Brené Brown:I think what's helpful for me is I'm surrounded by great leaders. I work with great leaders in organizations all over the world right now, and I see people who are showing up despite what the zeitgeist says is popular in terms of leadership and doing the next right thing every day, even when it's tough. and I think that's so hard right now because I'm going to ask you a question. This is always my favorite part when we talk, when I turn it on you. How do I balance the paradox of being a tech optimist and feeling completely hateful about what's happening right now with tech leaders, social media.
11:24Brené Brown:I mean, I really think this stuff is the devil. How do I straddle that?
11:28Kara Swisher:Well, let me use a different technology, a knife. You can really like a knife. It cuts an apple really great. It does all kinds of things that'll help you throughout your life as a tool. And you can also say, I hate those fuckers holding that knife, shoving it into my ribs and killing me and cutting off my head. I think the issue is that the people who are in control of it without any ability for you to control it, have no responsibility and are the first to take a dive from a leadership perspective when things get going. And they use excuses like shareholder value, et cetera, because they don't have any core values of their own.
12:05Kara Swisher:I mean, that's the thing. But let's talk about some of these key leadership concepts that you identify in strong ground. The first is vulnerability. You spent your career researching it. You call it a source code for courage because the word sounds touchy-feely can cause people, especially men's eyes, to glaze over, and mine too. So explain what you mean by vulnerability and why it's so fundamental for your understanding of leadership.
12:28Brené Brown:I mean, vulnerability has a really, we have millions of pieces of data at this point, and the definition holds. Vulnerability is the emotion we experience when we're in uncertainty, risk, and emotional exposure, which is every day when we wake up, we're in uncertainty, risk, and emotional exposure. And I had to spend a lot of time convincing people about the relationship between courage and vulnerability until a singular day when I was at Fort Bragg working with Special Forces troops. And I asked the soldiers a simple question, give me an example of courage from your life. One example that you either did yourself or you witnessed, one example of courage that did not require uncertainty, risk, and emotional exposure.
13:12Brené Brown:and this heavy silence fell over the room and people started putting their heads down and then hands came up. And then finally one soldier actually stood up and said, there is no example of courage that doesn't require vulnerability. Three tours.
13:29Kara Swisher:Right. But they didn't want to use that word.
13:31Brené Brown:And then a week later, I was with Pete Carroll and the Seahawks. I asked the team the same question. Give me an example of courage that doesn't require vulnerability. They huddled up, They came back and they were like, not on the field or off the field. If you want to be brave, you're going to have to be vulnerable. So look, I'm not advocating for taking pleasure in vulnerability or seeking vulnerability. What I'm saying is that if you think you're being brave in your life or your work and there's no uncertainty and no risk and no exposure, you're not being brave. If you know how it's going to turn out, that's not courage.
14:04Kara Swisher:No, and it doesn't require courage because you know the outcome, correct? I mean, you know, you also don't take a riskier risk, right? If you're not, if you're not, you tend to play it safe. That tends to be when you're like that, when you're playing it safe, you don't get the
14:19Brené Brown:rewards, the risk reward profile, presumably as a business leader. And what I see right now is that not just as a catchphrase or, you know, the leadership theme of the moment, we're backsliding on vulnerability. We're backsliding on courage. because of the level of complexity and uncertainty. This tech super cycle has everyone panicked. I mean, we're seeing from MIT Sloan and some other researchers that 90 % of early investments made in the Q4 of 2023, first couple quarters of 2024, 90 % of the ROI has been negative on AI investments in companies. Why? It's very simple. Because people are not settling the ball.
15:03Brené Brown:Have any of your kids played soccer like at five?
15:06Kara Swisher:Yes, I was a soccer coach, Renee.
15:08Brené Brown:Okay, great. Walk me through this metaphor. Let's go. It was like herding cats, but go ahead. It was so fun though. I would look for Ellen. I couldn't find her and she'd be sitting crisscross applesauce making a daisy chain on the field next to where we were playing. It was so great. But here's the leadership metaphor for right now with AI. Encourage. It sounds a lot like this because I work predominantly with C-suites and then their level of direct report leaders. Kara, get me an AI strategy. I want it on my desk next week. Okay, Brene, what do you want it to do? I don't give a shit what it does.
15:40Brené Brown:Just get me one. So when five-year-olds are playing soccer, the ball comes in at head height. The kid receiving the ball puts their foot up to head height and tries to kick the ball. A good soccer player, a skilled soccer player, takes the ball into the chest, lets the ball hit the ground, puts their foot on the ball to maintain possession, settles the ball, looks down the pitch, understands what play they're running, and then kicks the ball to where the striker is going to be, not where the striker is. So if you take that set of skill sets that I just talked about and you translate them to leadership skills, here's what we're talking about.
16:23Brené Brown:Leaders today, anticipatory awareness, situational awareness, temporal awareness, self-awareness, strategic thinking, systems thinking. These are the skill sets. This is the collection of skill sets that emerge from our data as necessary today. It is no joke. It will require massive relearning and unlearning. And so what do we do when we're faced with not having the answers?
16:52Kara Swisher:We just kick the ball.
16:53Brené Brown:We just kick the ball.
16:55Kara Swisher:Wherever.
Read the full transcript
16:56Brené Brown:Wherever.
16:57Kara Swisher:Right, right. Like a bunch of five-year-olds. That's right. Just give me the ball. Give me the ball. Give me the ball. And you don't know where it's going.
17:04Brené Brown:Yeah. I mean, just think about that. Like, if you coach soccer, what age do you think a player would have to be to take a high ball into the chest, settle it, put their foot on it, and look down the field and guess where it's going?
17:18Kara Swisher:Over seven.
17:19Brené Brown:Right. Yeah. Right.
17:21Kara Swisher:Yeah.
17:21Brené Brown:Yeah, they're going to have to have a lot of new cognitive skills. Right. We don't have them today, Kara. In the C-suite, very few leaders' paradoxical thinking that we started our conversation with, the ability to hold competing ideas and not tap out because it's uncomfortable.
17:39Kara Swisher:Well, a lot of that is fear, obviously, because there's a fearfulness, not just from Trump, but fearfulness of missing out, the whole, all this. It's an inescapable emotion for all leaders. But according to your book, the goal shouldn't be avoiding fear or even overcoming it. It's just the self-awareness to recognize it when they're afraid and make rational decisions. Because then if not, fear hijacks judgment and makes decisions emotional without even realizing, get me an AI strategy. And you call this the above, below the line practice. Talk about how that works and how anger intersects with fear.
18:11Brené Brown:I'm fixing to change your life. Okay, I'm ready. Yeah, yeah, yeah. Like your wife and your kids are going to be like, new Kara. Doubt it. Hashtag Brene Brown saved us. Okay.
18:23Kara Swisher:Literally same person since 1962. But go ahead.
18:27Brené Brown:Okay. Try. So I get on the phone with my coach after a particularly shitty meeting. And I was like, oh, my God, Courtney, I was such an asshole. I mean, I was so out of my integrity that I don't like circle back and apologizing from my first book is not going to cut it. Like I am embarrassed by my behavior. Yeah. And she said, it sounds like you were really under the line. And I said, what does it mean? And she said, the line is fear. And we're in fear all the time, every day. And she said, when you're above the line in fear, you know you're in fear. You can name you're in fear, but you're driving.
19:01Brené Brown:You're driving. Right. You're making good decisions. You're okay. You're okay. In fear. When you're under the line, she didn't say this because it's very Texan, but I think of it as, fear is driving. You're not riding shotgun. You're hogtied in the trunk.
19:14Kara Swisher:Oh, wow.
19:15Brené Brown:Hey, Texan. I mean, fifth generation. What can I do? Okay. Since 1965. Yeah. So I said, how do you know when you're under the line? And she said, listen to your language and look for one of three characters that emerges from you. The hero, the victim, and the villain. Ah. And I said, what does that sound like? And she said, well, a lot of times what I hear you say when you're under the line is, fuck it, I'll do it myself. Ah, the hero. or I'll say, no one gets how hard this is on me. Like, my name's out there, you know, the victim. Or I don't care if everybody hates me. This is what we're going to do.
19:55Brené Brown:Oh, the villain. And she said, when you're above the line, and this actually tracks to the drama triangle. When you're above the line, there are three different kind of personas, not personas, but three different actions you take on. Coaching, co-creating, and challenging productively.
20:13Kara Swisher:All right. So what do those sound like? Because right now I'm the villain just all the time, but go ahead.
20:21Brené Brown:I don't know, but when I see dead people, I see squishy Kara. I see mom.
20:29Kara Swisher:Okay. All right. Okay. All right. But what is the three of the positive above the line? What do they sound like?
20:34Brené Brown:Can we figure this out together? Co-creation or coaching? You know what, Kara? You worked your butt off on this. It's slightly off. I don't think I set you up for success. Let's talk about how we get there. Co-creating, coaching, and then challenging. I'm not tracking, but you seem sure. Can you help me get there? So productive challenging. Oh, I see. And so now it's really interesting because when Steve and I will get into a crunchy place, especially about our kids because I can get panicked really easy. I don't think you do this. You're not fearful about your kids as much, right? I'm not. No.
21:11Brené Brown:But I'm always like, oh, my God, is that dangerous? What's going to happen?
21:15Kara Swisher:Oh, yeah, that's my wife. Yeah, yeah. That's my wife.
21:16Brené Brown:Yeah, there's usually one. Yeah. And so he'll say, well, I can be anxious. I just don't know that I have enough information or that I'm taking from the information we have enough to panic. And I'll say, am I under the line? He's like, maybe. And so now I bet five times a day I'll be in a meeting with my leadership team and someone will say, you know what? I'm under the line. Oh, okay. And then we'll just take a 10-minute break and come back, and I'll say, thanks, Kara, for calling the timeout. Do you want to talk about how you got under the line? And the last time I did that, the person said, yeah, I can tell you how I got under the line.
21:53Kara Swisher:Is there any plus in leadership to say, fuck it, I'll do it myself? Like that's a hero and a villain. A villain is hero, essentially, right?
22:01Brené Brown:Oh, it is. It's like the best Voldemort that we have. Yeah, I'll do it myself. What if you're actually better at doing it yourself? Well, I think that's great as long as you want a tiny little impact in a tiny little company where you can do all the tiny little shit, your tiny little self.
22:17Kara Swisher:Right. Got it. Okay. That's why I'm asking for a leader because a lot of leaders do exhibit that, right? That's a very classic. Both of those things are classic.
22:24Brené Brown:Well, you know who they're classic for? What? They're classic for founders.
22:28Kara Swisher:Founders, right. Yeah. Founders. That's right. You're right.
22:31Brené Brown:You're correct. I am going to check your email. I am going to pick the fonts. This is my company.
22:38Kara Swisher:Right. Yeah, they are. That's exactly right. And the victim one is very classic now for tech people. They always feel that they are being victimized as leaders and therefore they react to everything in that way. Yeah. We'll be back in a minute.
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24:16Kara Swisher:That's joindeleteme.com slash CARA code CARA. Support for this show comes from Cohere. As AI advances, one thing matters more than ever, staying in control. Most AI comes with strings attached, like sharing your data and infrastructure or compromising your independence. With Cohere, you don't have to give up control to gain capability. You can have both. Cohere started seven years ago with a bold mission, scale enterprise intelligence without sacrificing sovereignty. Their solution, AI leaves you in charge of your data and infrastructure, allowing you to maintain your competitive edge. It's designed for enterprises, governments, and organizations that refuse to give up control in pursuit of innovation.
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26:44Kara Swisher:So you zero in on what you call the tenacity of paradox, and you write that, quote, paradoxes embrace ambiguity, expose our intolerance for uncertainty, push our boundaries. And if we hang on long enough, often force us to deny the comfort of our ideologies for a deeper wisdom that is more honest reflection of the human experience and the human spirit. spirit. Talk about this in a practical sense. How can leaders embrace paradoxical thinking when they're constantly faced with the binary, the zero sum, this or this, budget priorities, spending money, giving into Trump? You know, everything feels binary in a paradoxical world.
27:17Brené Brown:Right. So what's interesting is I'm going to use your metaphor to talk about this. So the knife that you talked about. I need this knife. It's a tool for my life. It can keep me alive. I can cut food. I need this knife. This knife is getting shoved into my stomach by people. So if you can hold on to a knife as a tool, it's being misused. A knife as a tool, it's being misused. How we tap out is we say, oh, it's good and bad. That's the tap out. Hold on longer. Hold on longer. Oh, it's a tool. It's being used to hurt people. We've got a knife holder issue.
28:05Kara Swisher:Right. Exactly.
28:07Brené Brown:But you have to hold on to that paradox long enough to know. It's like fire. You can keep yourself warm or burn down the barn. Right. And so I think I would say this. with the most senior leaders that I'm around today all over the world, if there were two, maybe three things that I say that they have that a lot of leaders are struggling with right now, the ability to hold paradox until something new emerges, systems thinking, which I don't know how systems thinking fell out of favor, but now given the complexity inside and outside of organizations, if you can't see things in terms of systems that are connected in inescapable ways, you're going to fail.
28:53Brené Brown:And then the third one, which I'd be interested in your take on this, self-awareness.
28:59Kara Swisher:Well, yes. That's, that is, yeah. That was ominous. I often, I often, I just recently I was with some tech people and they started saying things. I went, huh? And they're like, what? I go, are you even listening to yourself? Do you have any amount of self-awareness? Like victim, victim, victim mentality. And I was like, you don't look like a victim to me. You could have me disappeared in five minutes if you really, you know, put your mind to it. And it was really interesting. The second one, though, I think is systems thinking. You're right. They don't see beyond the bigger picture or that things can be confusing in weight, the sort of lack of ability to wait for things.
29:39Kara Swisher:And I think that's hard. I mean, I actually think I do this very well when people are like, what's going to happen? I'm like, I don't know yet. I got to think about it. Like, it's very complex. But when you think about that, why are there fewer people doing that? What has happened to our brains? Because a lot of the famous business leaders, that was part of it, is seeing a network, seeing the bigger picture, I guess. That's sort of the old version of it.
30:05Brené Brown:Here's how I think this is going to play out. And this is why I'm optimistic for those of us who want something different and want more power with to and within. Systems in order to survive, whether they're cellular systems or organizational systems, team systems, have to have permeable boundaries. And they need permeable boundaries for feedback to flow in and out. Sure. Yeah. When boundaries become impermeable, which you're seeing across the tech world, especially right now, systems become self-referencing. Mm-hmm. Like, we just are by ourselves.
30:42Kara Swisher:Right. Or with enablers that violently agree with us. Right, right, right. Which is tech people to a T.
30:47Brené Brown:Right. And so impermeable systems that are self-referencing. Yeah. Are we great? I think we are great. Well, I think we're great too. Those impermeable boundaries, the step after self-referencing becomes atrophy.
31:03Kara Swisher:Right. But you call it armor. You said the various defense mechanism that leaders use to avoid doing that. So according to your research, it's the main impediment to strong and effective leadership, people who are hardwired to self-protect. It's very difficult to let go of armor. And you've talked to a lot of leaders. How do you get them to put down their armor?
31:21Brené Brown:It's really interesting. I hypothesized early when we started this research on leadership, what, 17, 18 years ago, that the biggest barrier to courageous leadership was fear. I was wrong. And in fact, some of the most courageous leaders that we interviewed, political leaders, NGO leaders, corporate leaders, when I said, here's my hypothesis, they said, listen, if you're going to put together a list of daring leaders who are not afraid, don't put me on it because I wake up afraid. I go to bed afraid. I'm afraid every day. And I was like, but what I learned is it's not fear that gets in the way of being brave.
31:54Brené Brown:It's armor. When we're afraid, what armor do we put on to self-protect? And so the way we help, you know, over the last six years, we've taken 165 ,000 leaders through Dare to Lead, 45 countries. The quickest way to have people understand who they are when they're afraid or feeling vulnerable is to have them identify their armor. And it's a really painful exercise. So for me, I micromanage, I get perfectionistic, and I get completely overly decisive. So if we're in a meeting, I'll be like, and I get fearful. I don't get analysis paralysis. I say, shut it down. Move her to this team. Don't do this.
32:38Brené Brown:Reinvest here. Then I'm like, shit, I think I'm afraid. Don't do any of those things. And my team's always like, we don't write anything down when you're like this. You know, like, don't worry. We're not moving on anything when you go into the space because we know you're under the line. So I think identifying the armor, if you're really ballsy, you can ask someone that loves you, who am I when I'm afraid?
33:03Kara Swisher:Ah, interesting. Interesting. Yeah. I ignore things. Oh, you do? I pretend they aren't happening. Oh, yeah. And then they change.
33:11Brené Brown:I do outweigh them.
33:13Kara Swisher:I do. I'm like, huh? Someone says to me, I'm like, I don't know. I don't know. Like that kind of thing. Oh, I like it. It's a skill set. Yeah, it works. It actually is a very good skill set. And with the fear thing, it's interesting because people do put up armor. You can armor fear with fear, actually. I was talking to my daughter, and she was scared of something that wasn't scary. And I said, it's okay to be scary. Some things are scary. You should be fine with it. You should be fine with it. And then I taught her my famous line, which is, the dark is afraid of me. When she was scared of the dark, I'm like, the dark is afraid of me.
33:44Kara Swisher:And she laughed, and it was fine. But one of the things that I think is difficult that we sort of bleach out of kids is fear of the dark. It's okay to feel those. Most parents go, don't be scared. Like, don't be. Like, that's a thing I've said as a parent many times. Don't be scared of that. Or this week, my daughter was scared of, she loves all the music from K-pop Demon Hunters. Loves it. But can't watch the movie. That scares her. So it's a really interesting problem because she loves it so much but can't watch it because she's so scared.
34:17Brené Brown:But I think you just said something that's really important. I'm always cautious to draw lines between parenting and leadership because I don't want to infantilize adults, but some things just hold, which is it's okay to be afraid. just don't be an asshole to other people when you're in fear especially if you have power over those people if you have some kind of influence over their jobs or their pay or their job security like somebody asked me an interview i think it was dan harris i can't remember but they said if you wanted to go back to yourself in the in your early 20s what would would say to myself is, it's okay to be afraid.
35:05Brené Brown:Watch it because you're going to become scary when you're scared.
35:09Kara Swisher:Ah, that's a good line.
35:10Brené Brown:Yeah. And I can become scary when I'm scared. But I grew up in a family where you could always be angry. Anger was always okay. You could never be afraid and you could never be in pain, have your feelings hurt. Well, anger is scared. Right. Right. Anger is scared and anger is having your feelings hurt. But the expression of that was only, the only thing allowed for that is you can be pissed off. And so when I ask a group of leaders, how many of you find it easier to be pissed off than hurt? Yes. Every hand goes up.
35:47Kara Swisher:Right. Especially men. They don't want to be strong. Oh, men and women. Right. Men and women. And men feel uncomfortable.
35:54Brené Brown:Yeah, because for women, I cannot fulfill every shitty stereotype you have about me. That jeopardizes my ambition and my career.
36:03Kara Swisher:Right. I've heard from so many women leaders, especially political ones, I can't do that. Men can. Oh, yeah. But sometimes I'm like, come on, just do it anyway. And they're like, we're going to lose no matter what we do. Interestingly, I'm interviewing Kamala Harris this week live. And I think I'm thinking about that a lot because she had to live in so many different paradigms, right? She was too tough. She was too tough. If she wasn't tough enough, she was not tough enough. You know what I mean? It's just like all of them. Did she say enough? Did she push enough? If she pushed, it's just an interesting question.
36:34Brené Brown:Oh, I mean, it's the classic double bind. And then you've got a woman, but you've got a black woman and a black Asian woman. So then you've got the double binds and the vices become so tight on both sides that the squeeze is death. Yeah.
36:51Kara Swisher:Yeah. Right. It's true. It's really hard. So every episode we get an expert to send a guest a question. Oh, shit. Let's hear yours. It's a good one. Don't worry. Hi, Brene Brown. It's Bobby Brown here. You and I are both on book tours now, and I feel like we've been following each other. I hope we get to meet someday soon. My expert question for you is this. I'm a founder and entrepreneur who sold my first namesake brand to a very big corporation. I was often in a boardroom with a lot of men in suits who had a ton of opinions on what products we should launch to be competitive in the beauty market and mostly how women feel.
37:32Kara Swisher:There was even one executive who told me no one wants to take beauty advice from a soccer mom. The problem was, I was a soccer mom, and I just didn't agree with him.
37:42Brené Brown:Let me tell you, it was interesting times. Your new book is based on the work you've done in Fortune 500 companies and the conversations
37:50Kara Swisher:you're having with CEOs about how leadership styles need to change as we navigate through rapid and destructive change. I'm guessing you've been in a lot of corporate boardrooms with these same guys.
38:02Brené Brown:And my question is, are you seeing any real change? because I'm still seeing a lot of mansplaining. How are you hoping to shift this dynamic, and what kind of changes are you seeing that makes you feel optimistic about the leaders of the future?
38:17Kara Swisher:Thanks, Brene, and I'll see you on the book tour circuit.
38:20Brené Brown:I wanted to get a brown. I mean, but wait, my whole face? Brought to you by Jones Road.
38:26Kara Swisher:Me too.
38:27Brené Brown:I'm like a huge fan.
38:28Kara Swisher:Yeah. I mean, we're back. She was talking about Estee Lauder there, where they started to take over her name, actually.
38:34Brené Brown:Yeah, Bobby Brown, of course. And then that no compete was like, oh, my God. I was so excited when Jones Road came out because I was like, thank God, a woman at the helm of stuff that women wear. Right, which is what her original company was. And I mean, raise your hand if you've been a soccer mom.
38:50Kara Swisher:Yes, me too.
38:50Brené Brown:Right. So I'm still in those rooms on occasion. You know, it's interesting that because in Strong Ground, I really take down the idea of executive presence and say, you know, I don't know. that is really covert, often covert language for diminishing the talents of women, people of color, introverts, shy people, people who process longer. I am hopeful because I do see that But the best leaders among us across gender, across race, understand that the key to innovation and impact, revenue growth, is productive challenge on teams. And those leaders, despite their discomfort, want to be surrounded by different ideas and different people who challenge and represent the market segments that they serve in different ways.
39:58Brené Brown:Those are the best of our leaders. Has this new administration given a green light to returning to old ways of working? The command and control. The command and control. And look, if you do anything with this clip, make sure that this is hyphenated. Don't take these words apart from each other. White male power over. Not white male power with. There are tons of great white men leaders that are saying power with, productive challenge, inclusivity. But a very specific model of power, which is white-male-power-over, is not good for growth, revenue, impact, or innovation. But it's easier. Yeah, it's definitely easier.
40:56Brené Brown:That's the definition of privilege.
40:58Kara Swisher:But you said you felt optimistic. She was asking, what are you seeing? Give me an example that makes you feel optimistic about future leaders. I'm seeing leaders across multiple different industries across the world having the option to return to a way of leading that's in the zeitgeist right now and saying, I'm not doing that. Right.
41:22Brené Brown:Not for moral reasons. because it's bad business. Right, even if it might be personally satisfying. Yeah, even if it's easier for me.
41:30Kara Swisher:But interestingly enough, speaking of this masculine energy, the values you write about, like vulnerability and empathy, are often coded as feminine in our society. But a lot of, say, tech CEOs right now have invested in performative masculinity. Same thing with Pete Hegseth's speech to the military. It was all about looks and manliness, which means only one thing to me is that it's very small on Pete Hegseth. But Mark Zuckerberg telling Joe Rogan that he wants more masculine energy in corporate America is the obvious example. It goes beyond that. Elon Musk talked about so-called civilizational suicidal empathy, the idea that excessive compassion undermines societal cohesion, values and security.
42:06Kara Swisher:From Musk's point of view, the West has become too accepting and empathetic and it's a weakness. Talk about, you know, a lot of it right now comes from tech. Yeah.
42:15Brené Brown:I'm not going to pretend to understand the smallness from which this comes. What I can say is empathy is a very nuanced thing. And I think for me, there are two explanations why you'd be anti-empathy. One, if you want to hurt people and you don't want any collective pushback, I think empathy would be a problem. Two, I think there's two different kinds of empathy as we think about it in social science. There's cognitive empathy and affective empathy. You call me and you say, shit, I'm in a hard place. Here's what's going on. And I listen and I connect with what you're saying. I reflect it back to you.
43:02Brené Brown:You feel seen and heard and believed. And I not, for one second, I don't take on your emotion. I just let you know you're not alone. I see you. I believe you. And I understand what it is. Right. That is actually the freaking source code for democracy.
43:18Kara Swisher:Right, right.
43:19Brené Brown:And that is a classic psychiatrist thing, right? Well, it's just, it's cognitive empathy. Everybody can do it to everybody. You say to your daughter, I love this music and I really want to watch it, but I'm scared. And you say, enjoy the music. and it's okay to be scared of it. And when you're ready, you can watch it. But enjoy the music. There's nothing wrong. It's probably exactly what you said.
43:39Kara Swisher:Except now I'm hearing it every single day, five or seven times a day, but go ahead. That's the mom tax. If I hear take down one more time. Oh yeah, no, that's the mom tax.
43:49Brené Brown:Yeah. If you called me and you said you were having a hard time and then I'm like, tell me all about it. And then I start feeling it with you. And then you're sad, I'm sad. That's affective empathy. and it's not productive. It causes burnout. It actually ends up causing compassion fatigue, but two different kinds of empathy. Right.
44:07Kara Swisher:And then you get mad about talking to that person, right?
44:09Brené Brown:Right. Right. Now you're enmeshed. That's not empathy. That's enmeshment. I don't know where you end and I begin. And now we're just both in the shithole. So that's not good. But I think the masculine energy, it just feels really performative to me. I don't even know. I'm not 100 % convinced that they believe it or know what they're saying. And they're not just trying to pass the fidelity test. Like, I don't know, but I can... Well, explain, when you watched, you watched the Pete Hexess thing. What did you think there? I actually... That's a leadership moment, right? I don't... This is really a painful...
44:50Brené Brown:I have not talked about this. Like, this is a really painful thing for me. I think over the past 15 years, I've done a ton of work with the military and all pro bono just as part of what I feel like is my – just something I care about.
45:05Kara Swisher:Your duty. It's your duty. It is. Patriotic duty.
45:07Brené Brown:It's just – I mean, I think – and I have a lot of conversations with who I believe are amazing military leaders. There's many. Yeah. Oh, there's so many. I probably can't even engage in a conversation where I joke about it because I find it to be very heartbreaking. Yeah.
45:27Kara Swisher:Although they weren't buying it either, Renee. No, no. You can see it.
45:30Brené Brown:They weren't. And look, there are great military leaders and there are dangerous military leaders. There are great corporate leaders and dangerous corporate leaders. There are great NGO leaders and dangerous. Great faith leaders, dangerous faith leaders.
45:45Kara Swisher:Absolutely.
45:45Brené Brown:The industry in which you work does not define your goodness. Who you are every day in a room when you have more power over other people, that defines who you are. And so I can't joke about that because I find it heartbreaking.
46:05Brené Brown:And because I've done so much work with the military, I find it as a citizen to be frightening.
46:16Kara Swisher:It is. And at the same time, it was a leadership fail. Like, I don't think it worked. I think it was a performative clown. Like, I don't think it sunk in, I would say. I think most people across the spectrum had the same reaction, including the Trump people, by the way. I don't think anyone thought that worked.
46:33Brené Brown:You got to remember, if you just want the easiest source code for understanding leadership and evaluating leadership, there's a very simple question. When you look at a leader, is it clear to you that they know their job is to serve the people they lead and not be served by them?
46:53Kara Swisher:Yep. We'll be back in a minute.
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49:40Kara Swisher:One of the things you mentioned humanity, human spirit, human experience throughout the book, and you emphasize the importance of taking that human centered approach to leadership. The same time, lots of CEOs, CTOs in every industry are feeling the need or pressure to incorporate AI into their organizations, which is something you also talked about. Talk about the rapid adoption of AI in the workplace and how leaders can deploy it without sacrificing the human connection, you say, is foundational. Let me just read what you wrote about AI. I think we're witnessing one of the most dangerous, unresolved time paradoxes in modern history when it comes to AI, and it's basically framed like this in the United States.
50:18Kara Swisher:We can't slow down and worry about ethics and safety. We need to beat China, the risks and rewards of putting untested technology into the market have never been more serious. And we're not seeing the level of daring leadership we need to address these paradoxes related to AI. So talk about what daring leadership would look like and about what's happening right now in this space, because it does remove human connection in a lot of ways.
50:41Brené Brown:I have a lot of thoughts on AI. I have a lot of thoughts from the research, and I have a lot of, I had a really hard personal experience with that. I'll talk about the research first, which is, you know, I think about Linda Hill from Harvard, who has studied digital transformation for decades. My favorite quote by her is, the most difficult part of digital transformation is never the technology, it's always the human beings who are using the technology. And so one of the things that scares me right now is the platitude, don't worry about our relevance, what makes us human will keep us relevant.
51:15Brené Brown:We are terrible at what makes us human. We are terrible right now at discernment, empathy, connection, courage, because it's, you know, Welchian leadership taught us 30 years ago. This is Jack Welch. Yes. What makes us human is a liability to growth, revenue, and performance.
51:34Kara Swisher:Yes, so he's one of the most damaging leaders.
51:36Brené Brown:Right. And so we kind of bought that even though there have never been data ever to support it. Yeah. Sounds good. It sounds great.
51:46Kara Swisher:Yeah.
51:46Brené Brown:So right now we find ourselves in a situation where we're not good at what uniquely is us. So we need to skill up and relearn and unlearn on that. I think the idea that we're not using AI, it's happening to us in the workforce is killing agency. People have no sense of agency because leaders are not, you know, show me your AI investment. And I'm going to ask two questions. Tell me exactly how this is aligned with your business strategy. strategy and show me the line item where the human investment on using AI is proportional to the tech investment. It doesn't exist right now. We'll get there, but we won't get there until there's wasted billions of dollars and traumatized workforce.
52:40Brené Brown:For me personally, we did something really interesting. I'll be curious what you think about this. For this research in Strong Ground, we ran a parallel literature review process. us. We did an entire literature review on AI across four different platforms. Then we did a traditional literature review with the research team that was in the stacks doing all the old school stuff. Then we hired a group of college interns. We called them the hallucination hunters. And their job was to take apart the lit review done by AI. 70 % of the citations were hallucinations in the AI lit review. That's not a surprise.
53:18Brené Brown:I mean, wait, it would say like 2024, Swisher, K, and Brown, B, Harvard Business Review, Volume 24, AI analysis on manufacturing industry. I mean, it was so legit, but that did not exist. That seemed legit. Yeah, that did not exist. Mm-hmm. It would take a quote and attribute it to a scholar. and that scholar ended up like being Reddit user at I like my bike.
53:53Kara Swisher:Ah, wow. Yeah. It's very sycophantic. Yes, very. That's the problem. I mean, it's not dependable. Certain things it is. Certain things that are like, what is this? What is this tick? What is this leave? What is this? Typically, they get it right. Oh, and I use it for that. Yeah. Yeah, yeah. The utility stuff works. The stuff that requires analysis or any kind of reporting, as you would say, is problematic. So do you see the rush to CEOs doing this as a big problem of leadership? Is it just kick it down the road or this will save me money or anything else?
54:28Brené Brown:Oh, I think it's more simple than that. I think it's like, hey, look over there. Johnny's got a new toy. Right. And my board is breathing down my neck because I don't have that new toy. And there's no thoughtful adoption tied inextricably to business strategy and leveling up the people who are going to use it in effective ways. And I'll tell you the other thing that's really weird. Like, I use it. I love it. But I use it for like weird things, like probably more utility things. There are three times in my life where I was so disoriented and kind of this weird, depressed anxiety feeling that I had a hard time getting out of bed.
55:15Brené Brown:One was 28 years ago when I got sober. I thought sobriety was going to bring massive clarity to me, but it really jacked me up for like two or three weeks before I understood, wow, there's no clarity because I don't know who I am and that's what I'm doing this for. to I took a social media sabbatical a couple years ago for a year. It changed my life. It was so disorienting. Yeah. It was great. I did about 60 days of heavy AI use. I felt like shit. I felt hollowed out. And Kate Crawford and I did a talk on AI at Aspen Ideas Festival.
55:55Kara Swisher:Amazing.
55:56Brené Brown:I love her. Do you like her work?
55:58Kara Swisher:Yes, I do. I love Kate.
55:59Brené Brown:Yeah. And I think I learned about her actually from you. And I think I heard about Atlas of AI from you, and I read it. And when she and I did this talk, I told her, I was like, I felt hollowed out, like empty on the inside. And it lingered past my usage of the instrument. And she said, it's interesting that you say hollowed out, because AI is an extraction extraction technology. We extract minerals from the earth. We extract water. We extract people's data. It's an extraction technology. So there's something poetic about the fact that when you use it for long periods of time, you feel hollowed out.
56:42Kara Swisher:Well, one of the things that I was just noting was years ago, the first technologies of the internet were push technology, push stuff at you, right? And it was too much for the bandwidth at the time. And so then it became a pull technology is you asked for something, it gave it to you. Right now, AI is a push technology. God, that's interesting. Push, push, push, pushes. Think about that. There was a company, look it up, called Pointcast. And it was the first hot company, one of the first, and it just collapsed because the bandwidth was too much of them pushing. Or think about Clockwork Orange.
57:13Kara Swisher:They're flooding you with information. It's just as bad. A desert is better than a flood, really, in many ways. It's an information flood. So let me get back to actually leadership. You said earlier, as part of your job, you end up in the room with a lot of these CEOs. And I know you do talk to a lot of tech CEOs. I'm just using them because they're the top CEOs these days. Obviously, I do, too. Were you surprised by the kowtowing, given these are the most powerful people and richest people on earth? At the White House dinner, the leading luminaries took turns going around groveling before him as the cameras rolled.
57:46Kara Swisher:You've worked with these leaders. And again, I'm only using them because they're the current top leaders with the top companies. Did you expect this kind of groveling behavior? Because you can be arrogant all you want, but it was what they become is more groveling in a weird way. What is the North Star for CEOs? If North Star is shareholder value, everything else comes in second.
58:09Brené Brown:I think it's a temporal decision. I think it's a time-based decision. Okay. Even if your North Star is shareholder value and you ultimately see your sole responsibility being stock price, value, market cap, I'm wondering if – and I don't know the answer – if these folks are taking a long enough view. even if that's your North Star? I don't know the answer to it.
58:47Kara Swisher:I've had one CEO say, actually, it's the worst thing you can do for shareholder value over the long term. That was the only one who said it to me, which was really interesting. And others are like, I have to do it kind of thing. But it has to do with humiliation too, right? And you wrote a lot about humiliation in your book. And according to Dr. Linda Harding, whose research you include in the book, humiliation may be the most toxic social dynamic of our age. You write about shame and humiliation are not effective tools, especially around social justice and cruelty, obviously, and humiliation are part of Trump's leadership style.
59:20Kara Swisher:But some on the left have weaponized shame on social medias. Oh, my God. Yeah. So talk about, I mean, it's more irritating than what Trump is doing, right? His is very quite serious, I think. But it's the same coin, like this idea of humiliation as a tool in American politics and companies. It can infect the way leaders are, presumably.
59:43Brené Brown:This is one of the biggest change, unlearn, relearn moments in my career. Because for a long time, we've always taught the four self-conscious affects, shame, guilt, humiliation, and embarrassment. Shame, I am bad. Guilt, I did something bad. Shame is a focus on self. Guilt is a focus on behavior. Super important difference. The outcomes for shame-based people, you get an F back on your test. You say to yourself, God, I'm so stupid. That's shame. Guilt, you get an F back on your test and you say, man, going out last night and partying was really stupid. I should have stayed home and studied. Then you've got humiliation and embarrassment.
1:00:19Brené Brown:And we always thought humiliation was less dangerous than shame. Because let's say somebody says, your leader at work in front of your colleague says, God, Brene, you're such an idiot. If my self-talk is, I'm such an idiot, I'm such an idiot, that's shame. But if my self-talk is, screw her, I don't deserve that, that's humiliation. Someone attacked who I am, but it was undeserved. We always thought that was less dangerous. than shame. Until like probably the last five or six years when we've done these in-depth studies on humiliation, where studies of school shooters, violent criminals, humiliation's role in violence.
1:01:03Brené Brown:And so when we start using humiliation and shame as tools, it's fundamentally dehumanizing. And I don't care whether it's from the left or the right, it's dangerous.
1:01:17Kara Swisher:Right, as a leadership tool and obviously political violence has resulted and all kinds of violence.
1:01:24Brené Brown:All kinds of violence. And that's, you know, when you look at dehumanization and you think about, you know, dehumanization researchers talk about moral inclusion. That very close to us is this idea of here are all these people that are morally included in what I think it means to be human. And to hurt people within our circle of moral inclusion is actually we're not neurobiologically wired for it. To kill, rape, assault, attack people whom we believe are morally included in humanity for us is fundamentally dangerous for us and for them. So what happens, and this happens at the hands of very expert leaders, is we think, I want to hurt them, or we want others to hurt them.
1:02:17So how can we push them beyond moral inclusion to be outside of the circle of people we see as human and deserving?
1:02:25Brené Brown:So if you're morally excluded— It's easier. It's easier.
1:02:29Kara Swisher:That's classic. In a recent interview, you referred to the person you hate the most as someone who's in politics. Let's assume it's not Pete Hegseth that you're referring to Trump. But he's someone who seems to reject most, if not all, of the findings in your book. He leads by appealing to negative emotions, primarily feel his power is very clearly coercive control, to borrow a phrase from management theory pioneer Mary Parker Follett. In Strong Ground, you quote from her 1924 book where she wrote, coercive power is the curse of the universe, coactive power, the enrichment and advancement of every human soul.
1:03:03Kara Swisher:So talk about that. And what effect does his style of leadership have on us, on our broader culture? And then alternatively, Democrats are effectively leaderless right now. Whatever you think of minority leader Chuck Schumer or House Minority Leader Hakeem Jeffries, they're not inspiring the masses. So what would be the key characteristics of a successful Democratic presidential nominee or a Republican one who's going to counter Trump? But that's a more difficult situation because they seem to like his style of leadership at this moment.
1:03:34Brené Brown:I think what I'm looking for, and I can't speak for the citizenry, but I think what would be very appealing to me, and I think the majority of people, is someone is a leader who has the courage to put policies into effect that they have to follow. Right now, we have built in this country, politicians on both sides are creating laws and policies in a very careless way because they have no intention of following them themselves. There's one group of rules for the citizenry and one group of rules for the politicians. And as long as that remains the truth, I don't think either side is going to be successful in making this country what it can be.
1:04:21Brené Brown:I mean, I believe in the democratic ideal. I believe in the experiment of democracy. I believe in a multicultural democracy. I'm not sure that that is the goal on the far right or the far left. I'm not sure that either side on the extremes, a standard deviation out, is interested in democracy as an ideal. I really don't think that's true. And so to me, I don't think character can be underestimated. I don't think truth-telling and intellect. I mean, if you go back to, I was able to interview Ken Burns for the new 12-part special on the American Revolution. And I was so struck by this idea from the founding fathers and mothers, because as it turns out, there was a collective group of mothers right behind those fathers.
1:05:16Brené Brown:I was so struck by the idea that the core pillars of democracy are virtue and education. I think the citizenry deserves honest, strong, disciplined leaders, accountable leaders. And I think if you put that in front of us, we're going to support it wildly.
1:05:45Kara Swisher:So at this most basic level, this is my last question. You've written a book about being a good and decent person. That's what you just described. You know, it says leaders are grounded, open, honest, empathetic. Instead of acting like defensive jerks who try to scare people into submission, they'll get better results. And yet, as we discussed, there are countless examples of leaders in business politics who aren't honest and decent, but are still tremendously successful. You're a researcher. So give us the data. Why is being good and decent leader actually more effective or successful than the alternative?
1:06:18Brené Brown:I've been thinking about this a lot, especially given the climate that we're in globally. This is going to sound so naive.
1:06:25Kara Swisher:That's okay.
1:06:26Brené Brown:I think it depends on how you define success. And I don't really believe in my heart that the majority of people want to hurt other people, want to leave the world worse than they found it. I think people care about their legacy. I think people care. I mean, you look at Trump, who's like, you know, just really crazy about the Nobel Peace Prize. Like, I think people want to be good. So if you define success as meeting a metric that could be shareholder value, but also being a good human being to other human beings, I don't think the style of leadership we're seeing right now in this administration is going to do that.
1:07:18Brené Brown:So I think by the metric that really matters to the majority of people in the world, if you think that you have to choose between being a wholehearted leader and driving growth and revenue and impact, if you think that's the choice, you are missing skills. Because it's a false dichotomy.
1:07:42Kara Swisher:Right. And do you imagine they will return? That there will be a backlash against that? Which is you're pushing here a different kind of leader. Yes.
1:07:52Brené Brown:I think courage wins in the end. Vulnerable courage again. Well, there's no courage without vulnerability, so I'm for it.
1:08:02Kara Swisher:Brene, thank you very much.
1:08:04Brené Brown:Thank you, Keri.
1:08:05Kara Swisher:This is a fascinating book. It's well worth reading. I kept reading it, and I wish people would behave like this. and then they never fail to disappoint. But there's so many people who are. So I think that's true. That's the hope. 100%. But it feels like we're in the Empire Strikes Back. Oh, we are definitely in the Empire Strikes Back. But we know how that saga ends. Badly for everybody. Stick with Star Trek. Everything is good. Everything is good in Star Trek.
1:08:31Brené Brown:Oh, it is better.
1:08:33Kara Swisher:Yeah.
1:08:37Kara Swisher:Today's show was produced by Christian Castor-Russell, Kateri Yoakum, Michelle Eloy, Megan Burney, and Kaylin Lynch. Nishat Kirwa is Vox Media's executive producer of podcasts. Special thanks to Bradley Sylvester and Najib Amini. Our engineers are Fernando Arruda and Rick Kwan, and our theme music is by Trackademics. If you're already following the show, you're good and decent and vulnerable. If not, the K-pop Demon Hunter soundtrack will take you down. You'll understand once you listen to it. Go wherever you listen to podcasts, search for On with Kara Swisher and hit follow. Thanks for listening to On with Kara Swisher from Podium Media, New York Magazine, the Vox Media Podcast Network, and us.
1:09:17Kara Swisher:We'll be back on Monday with more.
From the publisher
Acclaimed researcher, podcaster and best-selling author Brené Brown joins Kara to unpack her vision of leadership, as outlined in her latest book, "Strong Ground." They discuss the dangers of "power over" leadership, why courage and vulnerability are essential traits for real leadership, and how turbulent times can pave the way for bad leadership. They also explore the impact of AI on human connection and the challenges faced by leaders in navigating a world of uncertainty and paradox. Brown shares her research on the self-conscious effects of shame and humiliation, and both she and Kara reflect on the qualities of effective and ethical leadership.
Want to see Kara and Scott Galloway live during the Pivot Tour November 8th-14th? Get tickets and details at PivotTour.com.
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