In short
Sarah Longwell (founder/publisher of The Bulwark; former Republican strategist) argues Democrats can permanently defeat MAGA by listening to voters, focusing on affordability/material well-being, and building a new media ecosystem that reaches persuadable groups rather than “punching left.”
Guest backgrounds
Longwell has run hundreds of focus groups since Trump’s 2016 win, including work aimed at understanding Republican voters. She is a critic of Trump and has a new book, How to Eat an Elephant, One Voter at a Time.
Key claims
Washington obsesses over events voters don’t notice; voters mainly track issues with direct personal consequences (e.g., gas prices tied to war/tariffs). Trump’s “weird” culture distractions (e.g., trans athletes/WNBA) often function as attention diversions. Many voters are “double haters” who distrust both parties; Trump wins by seeming like the lesser evil and by a pre-politics parasocial brand (The Apprentice). Democrats must emphasize economic affordability (health care, groceries, gas, jobs, AI job risk) and build post-Trump coalition messaging.
Notable examples
Helsinki Putin moment not registering with focus-group Republicans; backlash to data centers and “Flock” cameras; voters’ confusion about Kamala Harris; Trump’s perceived “businessman” appeal from The Apprentice; “Bush line” strategy to keep Trump’s favorability in the 20s.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding Voter Sentiment
2:08 to 2:38
Sarah shares insights from her focus groups and the disconnect with Washington.
“Ripple has been powering modern finance for a decade.”
Understanding Voter Sentiment
2:41 to 3:15
Sarah shares insights from her focus groups and the disconnect with Washington.
“Running a business shouldn't feel like surviving a software group project.”
Understanding Voter Sentiment
3:45 to 4:26
Sarah shares insights from her focus groups and the disconnect with Washington.
“We're going to cover a lot in the conversation.”
Media Consumption and Voter Awareness
4:27 to 6:04
Discussion on how voters consume media and their awareness of political issues.
“So one of the stories I tell in the book is, do you remember when Donald Trump stood on the stage with Vladimir Putin in Helsinki and he sided against America's intelligence community?”
Issues Reshaping Voter Opinions
6:05 to 8:10
Exploration of how specific issues resonate with voters and affect their opinions.
“goes to the lesson of what I learned was how much people look, they are consumed with their own lives, right?”
Trump's Influence on Voter Sentiment
8:11 to 14:03
Analysis of how Trump's actions and messaging are perceived by voters.
“trans people are out of sports, it's, we're all all right.”
Understanding Trump's Coalition and Voter Contradictions
14:03 to 20:40
Explore the complexities of Trump's voter base and the contradictions within voter beliefs.
“I just have a red MAGA hat on and I'm running around going, I still love this guy because he is making the libs mad and he's triggering them and that's great.”
Understanding Trump's Coalition and Voter Contradictions
20:41 to 22:02
Explore the complexities of Trump's voter base and the contradictions within voter beliefs.
“Stalkers, scammers, and hackers are doing whatever it takes to get their hands on valuable data.”
The Persuadable Electorate and Political Dynamics
22:22 to 28:00
Delve into the dynamics of the persuadable electorate and how dissatisfaction shapes political outcomes.
“Before an attack shows up, it's already moved through the network.”
Understanding Trump's Voter Base
28:00 to 30:00
Explore the complexities of Trump's coalition and the demographics that support him.
“Then there's the people who switch sides, right?”
Show all 25 chapters
The Future of the Republican Party
30:00 to 31:50
Discuss the potential fragmentation of the Republican Party post-Trump and opportunities for Democrats.
“Yeah, to say what we do is to basically ask me to explain the entire book.”
Building a New Media Ecosystem
31:50 to 34:02
Learn about the need for Democrats to create their own media ecosystem to reach voters.
“The Republican Party, I was there when they did it.”
Building a New Media Ecosystem
35:12 to 35:26
Learn about the need for Democrats to create their own media ecosystem to reach voters.
“Weight loss by HIMSS is not available in all 50 states.”
The Roots of Populism and Voter Needs
35:26 to 41:19
Examine the economic and social factors driving populism and how parties can address these issues.
“To get started and learn more, including important safety information, WGOVI clinical study information and restrictions, visit HIMSS dot com.”
Strategies for Democrats to Win
41:19 to 42:00
Discuss practical strategies for Democrats to engage voters and defeat MAGA.
“So much of what we talk about is so stupid and not relevant to people's lives.”
Making Trump Unpopular
42:00 to 43:23
Learn strategies for Democrats to reduce Trump's favorability ahead of the midterms.
“Go buy 10 of my books so I can knock him off.”
Democratic Messaging and Energy
43:23 to 45:30
Discussing effective communication and the importance of unity in Democratic messaging.
“But next, I want Trump to be an albatross around the necks of everybody who runs in his wake, right?”
AOC and the Future of the Party
45:30 to 47:51
Exploring potential Democratic candidates and the importance of character and community.
“Do you know why they're so unpopular right now?”
Compassion vs. Safety in Politics
47:51 to 51:18
Examining the balance between promoting compassion and ensuring safety in immigration policies.
“one Democrat in that vein who should not run for president is former Vice President Kamala Harris and she cannot speak with clarion directness.”
Democrats' Strategy for Midterms
51:18 to 54:19
Analyzing the current political landscape and strategies Democrats must adopt for the midterms.
“Because voters, actually, I don't hear most voters, lots of Trump voters, they're like, I'm glad that immigrants are coming.”
Trump's Influence and Democratic Concerns
54:19 to 56:00
Discussing Trump's lasting impact and the perception challenges facing Democrats moving forward.
“I also think I've been in a lot of mayors and governors, and they're all going to have their own police force.”
The Republican Leadership Dilemma
56:00 to 57:28
Explore the challenges Republicans face in finding a new leader post-Trump.
“They can't go back to the Paul Ryan limited government, free markets, American leadership in the world because they feel like voters rejected them on that.”
Ideal Democratic Candidates for 2028
57:28 to 58:30
Discuss the potential candidates for the Democratic ticket and their appeal.
“I know that people don't want like a super long answer, but I will say Democrats are so, this goes back to Kamala, Democrats told themselves that the reason that Kamala lost was because of racism and sexism.”
Analyzing Republican Options
58:30 to 59:59
Examining potential Republican candidates and their public perceptions.
“I don't know if it's MTG, but it is an America first wing person.”
Closing Thoughts on Candidates
59:59 to 1:00:52
Final reflections on the political landscape and candidates discussed.
“I think Megyn Kelly is a real one for I do.”
Transcript
Automatic transcript. May contain errors.0:00Kara Swisher:It's like we're Olivia Rodrigo or something. Oh my goodness, there hasn't been this much lesbian energy on the stage since Rachel Maddow dined alone. It's on.
0:40Kara Swisher:as evidenced by his abysmal approval ratings. Democrats have had some big wins in recent elections, and the party in power historically struggles in the midterms. Still, the Democratic Party isn't exactly winning any popularity contests with voters right now either. If the party wants to build the kind of coalition that can consistently win elections and defeat mega-politics for good, it will have to win back some of the voters who've abandoned Democrats over the last decade. My guest today has a blueprint to do just that. Sarah Longwell is the founder and publisher of The Bulwark and a former Republican strategist.
1:12Kara Swisher:She has a new book out called How to Eat an Elephant, One Voter at a Time. It draws on the hundreds of focus groups Sarah has done with voters since Trump first won the White House. And it offers advice to Democrats on how they can permanently defeat his authoritarian style of politics. I think it's important to listen to Republican strategists. Now, Sarah's been a real critic of President Trump, so she's not exactly a Republican anymore. but she's really well situated to help our country out of our slide into authoritarian politics because she listens to voters. All right, let's get to my conversation with Sarah.
1:45Kara Swisher:We recorded in front of a live audience last week at Sixth and I in downtown Washington, D.C. Our expert question comes from California Republican gubernatorial candidate Steve Hilton. Don't go anywhere.
2:08Kara Swisher:Ripple has been powering modern finance for a decade. We're leading the charge to bridge the gap between existing financial systems and the future of finance. You can have it all. Legacy, stability, and digital innovation. Systems that work with your other systems. Because with the right partner, the question isn't crypto or traditional finance. The question is simply, why choose? A new standard of modern finance. It's happening with Ripple. For informational purposes only, availability of products can vary and may be provided by different Ripple entities. Support for this show comes from Odoo.
2:41Kara Swisher:Running a business shouldn't feel like surviving a software group project. One app for accounting, another for inventory, another for sales, and somehow, none of them ever talk to each other. That's where Odoo comes in, in an all-in-one business management software that brings every part of your business together. From sales and accounting to inventory and marketing, all in one powerful platform. No messy integrations, no bouncing between tabs, and best of all, no spreadsheets. Stop managing software and start managing your business with one unified system. Try it today for free at odoo.com slash cara.
3:15Kara Swisher:That's O-D-O-O dot com slash cara. Have you ever wondered why a band as big as Fleetwood Mac would break up? Well, I'm Will Anderson, and this week on my music history podcast, The Monday Music Club, We dive into that question and all the drama surrounding Stevie Nicks, Lindsay Buckingham and the rest of Fleetwood Mac. Jump in and listen to this week's episode. All you have to do is search Monday Music Club right now, wherever you get your podcasts. Sarah, thank you for coming on on. Thanks for having me. It's great to be here.
3:53Kara Swisher:We're going to cover a lot in the conversation. Trump's unpopularity, the divide on the left between moderates and progressives, essentially punching left, and fears of the upcoming midterms. But we're going to start with your book. So you spent a decade listening and talking to voters to better understand what's happening in American politics right now. You've probably heard thousands of people at this point. What's the biggest thing in general that Washington gets wrong about the kinds of voters you're hearing from? And what is the overall message you're getting now? Because it changes, you know, goes in and out.
4:28Yeah. So one of the stories I tell in the book is, do you remember when Donald Trump stood on the stage with Vladimir Putin in Helsinki and he sided against America's intelligence community? So I was really early in my focus grouping endeavors because, you know, we were trying to primary Donald Trump and I really wanted to know what Republican voters thought about him. And I was like, okay, this is great. All of these Republicans are going to be furious that Donald Trump is siding with Vladimir Putin against America's intelligence community. And I walked into the room ready to hear it, ready to hear how mad they were.
5:07They were going to abandon Trump. And I said, so what do you guys think about the fact that Trump did this? And everybody's like, I have no idea what you're talking about. And it was a real moment for me to understand that the things that we obsess about in Washington, because you got to understand back in Washington, Paul Ryan was like throwing the biggest fit you'd ever heard of. Donald Trump was getting yelled at so much by Republicans. Remember, he tried to lie and say he didn't say the thing that he said, that everybody just misunderstood him. So he's walking. So unusual for him. I know it's not like him at all.
5:38But this still happens all the time. It's like the beginning of a shutdown and 100 reporters will say, Sarah, what are you hearing in your focus groups about the shutdown. And I'll say nothing. They have no idea that it's happening. And so, so many of the things that just consume us in Washington don't even break through to voters.
5:53Kara Swisher:Is it because of lack of information or poor information sources or what, what do you, or they don't have time for following every single moment? Yeah, it's a bit of everything, right? But I think a lot of it, and this is, goes to the lesson of what I learned was how much people look, they are consumed with their own lives, right? And you, I ask people all the time, you know, where do you get your media? It's a standard question in a focus group. And they'll say, whenever I see the headlines, when I'm scrolling, and if you think like, okay, that's how the vast majority of Americans' media diet is, it doesn't surprise you that they're not sort of breaking down everything that happens that we obsess about.
6:29And also, we talk about low information voters in political science. Aren't they just normal, right? I always think these are people who are not sick, like us, who are not deciding to make ourselves crazy all the time by consuming this and scrolling on Twitter, right? They've got kids to feed, they've got jobs to go to. And so a lot of people get really mad that voters aren't better informed, but I have a hard time blaming them for trying to live their lives. And also you throw on top of that, many of them are algorithmically siloed, which is something I think we've all come to understand now.
7:03But especially in the right-wing media ecosystem, it used to be that you would go and you would get your news, right? Local news, maybe some national news. And then you'd go like to the Daily Wire or something else to get a conservative perspective. Now they live in that ecosystem, right? They may never hear a different perspective.
7:23Kara Swisher:And that sorting is affecting all of us. Yeah, it's an interesting thing because I might tell the story a lot. My mom, when the stock market was melting down, called me up and said, there's a real issue with trans fencers. And I was like, fencers? Trans people who fence? Yeah. And she goes, yes, it's a big problem in this country. And I said, really, it isn't. There probably isn't even one. I was surprised there was one. And it was because she was being fed on Fox News, or she didn't know about certain things at all. This is an enormously common response that I get in focus groups of Trump voters, actually, where they're like, they're mad about the war in Iran because they know gas prices are high.
8:00They know prices are high in general, so they're upset. maybe about tariffs, but some of the, they'll be like, but you know what? He's got trans people out of sports. And so it's, it's okay. Like, you know, it's like war, gas prices, but as long as trans people are out of sports, it's, we're all all right.
8:16Kara Swisher:Right. So talk what does break through and is, has it changed? Are people, are they paying attention, these voters? Because every, I mean, obviously Democrats pay attention to it. Independents seem to be paying attention to the things he's doing. What is breaking through with each group? So this is true, I think, just in general about politics. The things that break through are the things that have negative personal consequences for people. Why do people know about the war in Iran? Because gas prices are high. They don't feel the bombs dropping. They don't feel the idea that we're over there now.
8:48They understand that Trump is going back on his word, but mostly they're experiencing it through high gas prices. And I think, you know, the tariffs, again, it's not that they understand a lot about tariff policy, but they understand that things are more expensive and that Donald Trump's central promise was that he was going to lower prices. That hasn't happened. And he owns tariffs and he owns the war because he's done them unilaterally. And so that is the thing that has broken through that voters are because they're feeling it themselves and they understand it as a direct product of Trump's actions.
9:21Kara Swisher:What else, what other topics have surprised you? I think a lot of people, and I wasn't one of them, were surprised by the reaction to data centers, for example. A year ago, I was telling the tech companies, you're in big trouble here. And again, it was because it was in people's lives. And this reaction has been massive, probably too much on some level. I mean, I'm not down Howard Lutnick Highway, that moron, but there's no water used in data centers. He's such a moron. He's such like, anyway, sorry. That was just me. So I also, last year we were doing focus groups on all the primaries, right?
9:55And so there were these off-year elections, Mikey Sherrill in New Jersey, Abigail Spanberger here in Virginia. And oh yeah, Abigail Spanberger is great. She listens to the focus group podcast. But I did hear, I was hearing all through those races, voters were saying the thing that they were most frustrated about was the data centers. and I had not been tracking it until it started coming up in all the groups. I'll tell you the one that's coming up now all the time is the flock cameras. Like this has become a big issue in Texas. It's a big issue in that race. I did an interview about it yesterday, just yesterday, yeah.
10:28Yeah, it is. And look, the data center one is really interesting because I think it hits across a bunch of vectors for voters. Not only does it hit them with the sort of like these really rich tech people are gonna make all of this money, two, they're doing it in our neighborhood that is raising my energy prices, which is the thing that most people talk about is feeling like their energy prices are going up. And then the third thing is they think it's going to come take their jobs, right? They're like, someone's going to get rich. I'm going to lose my job and I'm going to pay more for energy. And that is why there's this enormous backlash.
10:59And also the tech community, this is your area, not mine, but it feels like if they were going to go into people's communities and do this, they had to talk to them first, right? It feels like it's something being done to people.
11:11Kara Swisher:Yeah, and what a surprise to me that they didn't.
11:17Kara Swisher:They can't even talk to their... These aren't the most socially adept people, is that what you're saying? No, at this point, they're just assholes, and they're rich. You know, I'm sorry. Yes. I will say, I did promise my eight-year-old James there that I would not swear tonight, but it doesn't apply to you. Sorry, James. So, so sorry. I'll try my best. It's okay, there's not normally eight-year-olds in your audience, I'm sure. So what is resonating? Because Trump is very tied to the tech moguls. He's very tied to AI. Every day he says you're stupid if you don't, or China's going to beat us. Every day they have a different.
11:57Kara Swisher:Today was J.D. Vance, as if we don't win, China will beat us in AI. Yeah. And again, another person who's moronic about these topics, but they seem to be doubling down on telling people they're stupid. Yeah, I don't think that works with voters. generally. But I also don't know that voters pick it up as much. Donald Trump, you know, Twitter was really a better medium for him. The fact that he has Ruth Social and he's kind of sequestered there has done him a lot of good because people don't always, you know, catch all of that stuff now. Like they don't hear that he's calling them stupid. But they did hear, you know, last year when he would say things like, forget about Epstein.
12:38I love the inflation. Like those things do. And I got to say, the thing that I hear about right now all the time is voters genuinely can't believe we're in this war in Iran. Like they say all the time, I think Trump thought it would be like Venezuela and it would be like in and out and it'd be done. And that's not happening. And they are furious. Like there is a reason he is living in the low 30s right now. And it's because once you're down the low 30s, you are at his core base that is basically like, these are the people who I was doing a focus group in Florida and one of the guys was like you know I am frustrated with Trump because he is not doing deportations hard enough that's a different kind of voter most of them are just upset and it really is listen it's not that the reflecting pool or the east wing that doesn't have a personal consequences for voters but it is a contrast for voters about what Trump is paying attention to.
13:37Voters will let him do all the weird stuff he wants as long as the economy is working, like his voters. But the second that he is focused on the East Wing instead of affordability, that contrast breaks through to voters, including his voters. And there's always a spectrum of Trump voters, right? There are the ones who just think, I love Donald Trump no matter what, no matter how poor I get. I could be naked in the street, have no food, no water. I just have a red MAGA hat on and I'm running around going, I still love this guy because he is making the libs mad and he's triggering them and that's great.
14:11That is not the entire Trump coalition. There's also a bunch of people who are either just like Republicans who are like, I'll never vote for Democrats. But a lot of people were these low information voters who were like, I don't like the wars. I want to see the Epstein files and I want my cost to go down. Those people are infuriated with Trump.
14:28Kara Swisher:Do the silly things like America and everything else break through or not? They do break through, but that's the stuff that actually, I'm in the camp where that Trump does that because he knows that it sort of just distracts people. It gets them talking about something other than the war. He does these things whenever he's losing. We just went through a massive news cycle about trans women in the WNBA. Why? They got to change the subject from the other. And Trump's good at changing the subject. And that's what America's all about. So they know about it, but it doesn't, other than people will talk about it like, oh, that's a stupid thing, but they don't really care.
15:06Kara Swisher:Right. Although you notice the numbers of MapQuest have gone up massively. It's really kind of interesting. MapQuest? Yes. Yeah. They had 1.5 million downloads. Someone's paying attention and it's not just a lot of angry Democrats. You know, it's really, it's an interesting thing. Please use MapQuest, everybody. Anyway, in the dedication to your book, your friend and podcast co-host, Jonathan Velast, has a warning to readers. He writes, yeah, JBL. Do not read this book with a mind to argue with voters. That way lies madness. We all know voters often have sometimes incoherent, sometimes contradictory views.
15:44Kara Swisher:But what you see close up, most of us don't. So talk a little bit about the contradictions and what that reveals to you. I mean, I remember when abortion became a dominant issue and we started talking about it all the time in focus groups. I heard this line over and over again that said, well, I'm pro-life, but I believe in a woman's right to choose. And I get me like, what are you talking about? I was like, that's like a binary thing. You're either pro-choice or pro-life. And obviously, or you could be like, well, you know, I think that it's at this point. But it wasn't that. It was, I'm pro-life, but I believe in a woman's right to choose.
16:20And pollsters aren't going to pick that up, that that contradiction sits in people. And frankly, it was a lot of women over 50 who were saying, well, I personally for myself am pro-life, but this right is there and I'm glad it's there and I want it to be there. And I hear those kinds of contradictions all the time. The other one that is my favorite is we start every focus group the same way. How do you think things are going in the country? And everybody's like, bad. And a lot of people, right now, people are mostly talking about the economy. They're talking about the war in Iran. But oftentimes, people will lament the deep divisions in the country.
17:00They'll be like, we are a powder keg. We are too mean to each other. We hate each other too much. And that same person, and I'm thinking, this is so good. It's bad. They don't feel good about the fact that we're so divided. But five minutes later, that same voter is like, these libtards are doing this or that. And, you know, people are complicated. And one of the things I it's one of the reasons I'm optimistic, though, is I do think that people contain both multitudes and sort of light and dark. And I do this thing in the book. It's maybe a little cheesy, but I don't care. I'm going to live and die by it about this Native American parable where the grandfather's talking to his grandson.
17:38and he's like, grandson, inside each of us, there are two wolves. And there's the good wolf, which is, you know, light and truth and everything brave and whatever. And then there's the bad wolf and it's avarice and greed and everything terrible. And they're always in tension. They're always fighting. And the grandson says, well, which one wins? And he says, the one you feed. And the idea of leadership, right, is about saying this. And it's the same thing. It's the Federalist papers, all right? If men were angels, we wouldn't need government. It's the better angels of our nature. It's the devil and the angel on your shoulder.
18:12Like, this is the human condition. And leadership is there to try and draw out the better angels of our nature. And Donald Trump's literally his political mission is to do the opposite. He has been feeding the bad wolf for a decade. And so you can feel people struggle, right? You can feel people saying, I know that this, you know, in my life, I want this better way. I want to not hate my neighbors. I don't want to be angry all the time. But like the everything, the algorithm, Trump, you know, the outrage cycle, everything feeds that bad wolf. And the pitch in the book really is about like, how do we get our leaders?
18:52And how do we build a country where we're back kind of in the, our leaders aren't trying to divide us for sports.
19:00Kara Swisher:Except you're going to want to eat the elephant, which means you want to kill it, correct? Presumably. No, it's one bite at a time. Yeah. I mean, it is a, um, look the, the, how to eat an elephant, obviously it's a great title. I thought of it. Um, but it is, it really is about like, how do you solve a big intractable problem? And I think after 2024, which is when I was like, you know what, I'm going to write this book. It was because I was coming to bulwark events and doing bulwark things and everybody was sure we were cooked. Everybody thought it was over. We're not going to survive this. America's done.
19:34People are bad. If we are a country, it was one thing to elect Trump the first time. But people really felt like if America could elect him a second time after the insurrection, and look, I felt this way too. They're like, then we're not a very good country. And I just can't let that sit there. I think that's not the right lesson to take. And I think that we do have agency to make things better. I think there's a lot of things that need to change, a lot of things we need to build. But I kind of wanted to do, look, we're lesbians. We're sitting here like a softball coach being like, everybody pull it together.
20:06Kara Swisher:I'm a little bit like that. I'm like, get the fuck up. I'm really depressed. I'm like, I don't care. Just move along. Let's get it done. Lesbians should run everything and have all the children, but that's another show. There's not enough tiny lesbians to save democracy, though. I don't know if there's enough of us. It's going to take everybody else. Very true. You know my joke, the militia Etheridge. We're going to form one. Militia Etheridge. That's for the older people in the audience. Right there.
20:39Kara Swisher:We'll be back in a minute. tell everyone what's going to do
Read the full transcript
20:51hey what's up guys it's babish and on this week's episode of in the booth i'm joined by chef cookbook author and food network legend alex guarnichele we're talking about Chopped the Hamptons and what it takes to make a cry-worthy pasta you can listen now wherever you get your podcasts
21:09Kara Swisher:support for this show comes from Delete.me. Stalkers, scammers, and hackers are doing whatever it takes to get their hands on valuable data. Luckily, there's Delete.me. Delete.me removes your personal information that's being sold online. It does all the hard work to wipe your personal information from data broker websites. It's one of the reasons Delete.me was named the top pick for data removal services by Wirecutter. Plus, discounts get even better with a two-year plan when you enroll with your partner or family. I think Delete Me is one of the best services out there. It's very easy to use.
21:41Kara Swisher:I look at my report quite a lot. There's a lot on there that really is disturbing. And it's really important to keep track of what data brokers have about you and how they're putting it together and an ability not just to see it, but to do something about it. Take control of your data and keep your private life private by signing up for Delete Me, now at a special discount for our listeners. Get 20 % off your Delete Me plan when you go to joindeleteme.com slash Kara and use the promo code Kara at checkout. The only way to get 20 % off is to go to joindeleteme.com slash Kara and enter the code Kara at checkout.
22:15Kara Swisher:That's joindeleteme.com slash Kara, code Kara. Frontier AI didn't just accelerate cyber attacks, it multiplied them. Before an attack shows up, it's already moved through the network. And while seeing these attacks early matters, stopping them takes fusing security into the infrastructure itself. That's why the network that connects everything is also your best defense. Because you don't win by outrunning the attack. You win by leaving it nowhere to go. Cisco, the critical infrastructure for the AI era.
22:57Kara Swisher:So, as I know, nearly every election is one along the margins, is something you talk about in the book, and you identify a handful of distinct groups whom you call the persuadable electorate. But I want to talk about the double haters. These are people who distrust both parties, but say they're also, you said they're the most gettable. Why was Trump the lesser of two evils for many during the 2024 election? And cynicism is always part of politics. It always is. And you hear a lot of people talk that way or I'm zoning out. I'm not listening to news and things like that. So talk about this dissatisfaction and how you turn it into, you know, turn that frown upside down kind of thing.
23:36You know, I always say that if we had a drinking game in the focus groups and we took a shot every time somebody said lesser of two evils, we'd be dead every time. Because the vast majority of American voters are not that psyched about either political party. and they are deeply cynical. And this is one of the, that cynicism really plays to Trump. He wins that jump ball oftentimes because when, if you think both political parties are corrupt, the scale of his corruption doesn't land because you're like, wow, they're all corrupt. So they're all bad people. They're all sex pests. If you think they're all like that and you're a double hater, then you're like, the only thing I care about is like, is this person going to make the economy better?
24:20And the reason that Trump won was because, and this, one of the, I'll talk about something else that knocked me off my feet very early in my focus group endeavors was, I would ask people, people started bringing up The Apprentice. How many of you watched The Apprentice? I watched every episode. How many of you watched The Apprentice? Seriously. All right, I'm embarrassed for you, but that's fine. That's fine. I watched every single episode. I'm embarrassed for you, too. Why? It was a great show. Did you watch that show and you thought, boy, this is a compelling guy. I want to sit down and hang out with him.
24:55Kara Swisher:No, no, no, no. But the reason now why I'm extraordinarily wise is the last season was a fucking disaster. And that's where we are. We're in the last season. I'm not deep on The Apprentice. I like wrestling. I like that kind of stuff. The thing that stunned me was in the focus groups, they'd all watch The Apprentice, all these Republican focus groups. And so they had a parasocial relationship with Donald Trump that preceded his relationship with politics. And they got to see, he was firing Gilbert Godfrey on a soundstage and everybody's like, that's a good businessman right there. Like Andrew Dice Clay, he told him to get the hell out.
25:33That's business in America. And so people think of Trump as a good businessman, and even worse, because his first, and I heard this just a million times, everybody thought his first term was a success. They forget the part where a million people died from COVID, but they remember the pre-COVID economy as really strong. And so I would just hear person after person say, I'm going to turn off the news. He's a buffoon. I'm not going to listen to it. I'm just going to enjoy his economy. And that's why he won that jump ball. and then there's the deficiencies of his opponents which is a different story because you know when you talk about the parasocial relationship one of Kamala Harris's biggest deficiencies and I went back and listened to all my Kamala focus groups after she lost and I also did a bunch of ones with people who had not turned out to vote and I just heard the same thing over and over again I had no idea who she was I didn't know what she stood for I just didn't even know is she a liberal it's funny because there's this fight among elites did she lose because she was too moderate and she ran as a moderate and she ran with Liz Cheney or did she lose because she was a California progressive and she was too progressive?
26:37I'm like, I don't know. These voters were like, I don't even know anything about her. I don't know what she's like. And so her inability, I think, to connect with people and his ability to be so durable with people ultimately
26:49Kara Swisher:things take this way. I think the parasocial thing is absolutely right. When he first showed up, a lot of Washington reporters is at a dinner party and they're like, oh, he's a joke. I'm like, no, no. No, no, no. It's because you were watching The Apprentice. I was watching The Apprentice. I didn't want to vote for him. I literally said, if a San Francisco lesbian finds him vaguely appealing, there's a problem. Because he's a terrible, horrible con man. So who are the critical groups? The double haters? Who else? Are you talking about the swing voters? All the different swing voters? So there's a bunch.
27:17And I do six. It's a chapter called Anatomy of a Swing Voter. And I do my best to come up with a heuristic for who these people are. But it's Hispanic voters. If I can do all six right now, I'll be shocked. It's young voters. And young voters, it's not that they're swingy. it's that they're unformed, right? Like there's a lot of people right now, young voters who thought he was a vibe, you know? And now that there's a war in Iran and their lives aren't getting better and they can't afford houses or rent, he's much less of a vibe to them, right? And so now Trump is underwater with young people.
27:48Similarly, Hispanics, another swingier group, they've been moving right. They have now moved back. It's one of the reasons Texas is in play right now is because Hispanics, the bottom has dropped out for Trump with Hispanics. Then there's the double haters. Then there's the people who switch sides, right? So there's the people like me who are like the college-educated suburban voters. But this is actually really important for anybody who thinks that it is just easy-peasy to beat Donald Trump. Why is Donald Trump winning? Democrats now have people like me, lucky you guys, that college-educated suburban voters.
28:23And we're great in the midterm, man. We will always show up. Donald Trump and Republicans have taken over. They've built a multiracial working class coalition, but they win white working class voters. And the median voter in this country is a 55-year-old white guy without a college degree. There are more of those voters than there are the college-educated suburban voters. And that is one of the reasons that in the general elections, which are very different than the midterms, Republicans have had, because of Trump, a structural advantage.
28:53Kara Swisher:Yeah. So talk a little bit about the media space because you know these voters do tend to vote on vibes as you said and I think that was rise the vibes voter yeah so um this gets in the ways the right dominates a lot of this or has it's not going as well now because they're all fighting with each other which is a pleasure to watch um but right-wing podcasts still you know when we look at the numbers for ours we're like a sandwich between megan kelly and mark levin and I'm like oh you know and dan bongino's wandering somewhere below us. And so how do you, but they're changing. It's changing. There's, you've got Hassan Piker, you've got Crooked, and I would say yours is sort of more liberal, let's just say, than those.
29:34Kara Swisher:I'm sorry, I'm what? You're more liberal than those. So talk about that. What's the key to winning those voters? I mean, how is that going in the information space? Because you've built a thriving media business with a distinct point of view at the bulwark. So talk a little bit about reaching them that way. Does that work? I think it does. I think the podcasts and that whole new independent media space works rather well. Yeah, to say what we do is to basically ask me to explain the entire book. And I'm going to actually try and give you as short a version as I can, which is this. Donald Trump is going to not be president in two years and a few months, right?
30:24Now, you might be like, well, JVL, if he was sitting right here, he would tell you that guy's not going anywhere. But like, let's just assume that whether for actuarial reasons or for constitutional reasons, 2028 is the end of Trump. What is the Republican Party post-Trump? They have built an entire political party around one guy. The Republican Party is going to be in its weakest state that it has been in a decade in 2028. As you go into those. OK, well, that's good. That's the good part. The question is, can the Democratic Party. There's only two of them, guys. There's only two. Can the Democratic Party build a coalition that is big enough to dominate a post-Trump Republican Party that is fractured between the MAGA establishment and the America First coalition?
31:23You got your Tucker, you got your Marjorie Taylor Greene on one side, you got your Marco Rubio and your, God, I don't know, Pete Heggseth. How many of them are going to run? Sean Duffy is probably going to run. Okay. Oh, man. They're going to be weak, though. Donald Trump's not going to be there to turn it out. So Democrats have this historic opportunity. I wrote the book because I don't think people realize that there is a chance to go overwhelm what is happening right now. But it requires building a new media ecosystem. The Republican Party, I was there when they did it. They said, hey, the mainstream media shuts us out.
31:56And so they whined about it a bunch and they worked the refs, but they also built their own competing media ecosystem. The Democrats have to do the same thing and not just the far left, because that comes with its own challenges. But like the center left to the entire spectrum, I'm pro all of it. They've got, I can't just keep relying on mainstream media
32:14Kara Swisher:because the mainstream media. I'll push back. I think there's a lot of stuff going on. There's tons and tons of shows like this now that are starting to really gain numbers and popularity. And you may not like Hassan Piker, but my son sure does. Like it doesn't really matter. And he's accepting the messages of Medicare for all. That's what attracts him. I mean, That would be a very interesting focus group because the stuff they want is Medicare for all, affordable housing. Those things resonate and resonate. But the point is, look, it's not even my, why do we have to, every time someone says Hassan Piker to me, I'm going to say, just talk about Epstein instead.
32:50Instead of fighting about Hassan Piker, please talk about Jeffrey Epstein. You're right. You're 100 % right.
32:59Kara Swisher:We'll be back in a minute.
33:04Thank you.
33:34Kara Swisher:In seconds, you can see exactly what's behind your quota risk and fix it before it's missed. Question answered, action taken, crisis averted. So when you have critical business questions that need answers, don't just file a ticket and wait weeks for an outdated report. Describe what you need and have Rippling AI build it instantly from your live people and business data, whether it's a dashboard with detailed charts or automated workflows with the right triggers, conditions, and approvals. Ready to rule your business? Head to rippling.ai.kara to get only AI built to give you full visibility and take complex actions across your entire organization.
34:10Kara Swisher:That's R-I-P-P-L-I-N-G.ai.kara. Sign up for exclusive access today.
34:22Kara Swisher:Support for the show comes from HIMSS. Aren't you tired of hearing about weight loss products targeted for the summer? Just because the season is almost over doesn't mean your goal to look and feel good should either. That's why Weight Loss by HIMSS now offers access to the FDA-approved Wagovi pill and Wagovi pen. Wagovi is the first-ever GLP-1 pill for weight loss. With Wagovi at HIMSS, you can lose up to 20 % of your body weight when combined with diet and exercise. It helps you regulate your appetite, eat less, and keep weight off. If prescribed, your medication is delivered right to your door.
34:56Kara Swisher:HIMSS makes hitting your goals seamless by offering you access to 24-7 messaging with your care team, plus lifestyle and nutrition support in their app. Ready to reach your goals? Visit HIMSS.com slash CARA to get a personalized affordable plan that gets you. spelled H-I-M-S dot com slash Cara, HIMSS dot com slash Cara. Weight loss by HIMSS is not available in all 50 states. WGOVI is a registered trademark of Novo Nordisk AS. To get started and learn more, including important safety information, WGOVI clinical study information and restrictions, visit HIMSS dot com.
35:38Hi, I'm Bella Freud.
35:40Kara Swisher:Each week on Fashion Neurosis, I invite guests from the world of fashion, art, film, music, sport and literature to lie on my couch and explore the connection between identity and fashion. This week on Fashion Neurosis, I welcome Charlie XCX. To be childlike as an adult, I think, takes a lot of bravery because there's always this fear of being embarrassed, I suppose. You also have to kind of like be willing to completely fall on your face all the time. Pursuing that childlikeness can sometimes really open you up to ideas that maybe you would feel too embarrassed to have if you weren't doing that.
36:26Kara Swisher:And I think that's quite a scary thing, but a really beautiful thing. Find Fashion Neurosis on YouTube or wherever you get your podcasts. Every episode we get a question from an outside expert speaking of Republicans who are trying to make that shift. And there was a big story about him in The New York Times today. Let's listen. Hi, Sarah. Steve Hilton here running for governor of California. Congratulations on the book. Here's what I'd love you to answer. This populism thing has been going on for at least a decade now. You saw it really arise 2015, 2016 on the right and the left with Trump and Bernie Sanders and that whole movement and of course Brexit in the UK.
37:08Kara Swisher:And it's a decade later. And still the things that gave rise to the populism, working class people pissed off about their opportunities in life, all those complaints that really made the populist movement take off, they're still there. why hasn't anyone figured out whether that's a conservative government a socialist government anywhere in the world to be honest why hasn't anyone figured out answers to the problems that actually promoted the rise of populism in the first place that was actually a pretty good question i know he's smart i'm sorry to tell you how was he i asked him a question on your show yeah you did was his answer good why don't you listen to the show it was uh he's right he's right And this is what the book is about, ultimately.
37:56Where does the populist anger come from? It comes from the fact that people have pitchfork at the ready anger over the fact that they think it used to be called income inequality, but now that they think there is so much money with these tech oligarchs and with billionaires, that's where that anger comes from. And people feel like they're not getting their share of things. They feel like working class voters are getting the raw end of the stick. Now, the Republicans are not addressing the material economic side of that, but they are addressing the social angst part of that, right? They know how to make it about immigrants and immigration.
38:31And frankly, one of the reasons that right-wing parties were winning all over the globe is because of immigration, is because mass migration rose and people started crossing borders. It doesn't matter whether we like it or not. The point is that was the backlash from a lot of those voters. And I say this, too, about Trump, and I'd say it about Mamdani. Trump never built his wall. When he ran in 2016, he talked about the wall all the time. It was the centerpiece of his campaign. Just a wall. He was going to build a wall. We were all like, what do you mean you're going to build a wall? Voters didn't care if he built a wall.
39:07What they wanted was somebody who said they were going to take immigration and border security seriously. That is what he did. Mamdani's does this in a different way. I think Mondani's policies, just like the wall, like I'm going to we're just going to lower prices by having like socialist grocery stores or whatever. These are dumb ideas. These are not going to work and they're bad ideas. But he's taking affordability seriously. What voters hear is you understand that my rent is too high. You understand I can't afford to live in this city and you're going to try to do something about it. And so I do think that if a party could both be normal on the social stuff, which is part of what I'm begging Democrats to do, Just be a little more normal and not even on exactly their position, although they could change a few things about their positions, but primarily about emphasis.
39:51Democrats should spend 70 percent of every word coming out of their mouth talking about the material well-being of voters. What voters want to know is, are you going to make my health care cheaper? Am I going to be able to afford groceries? Is my gas going to be affordable? Do I have upward mobility? Do I have a job? Am I going to get a raise at that job? That's all voters. And will AI take my job? And will AI take my job, right?
40:16Kara Swisher:And what will you do about it? Yeah, I agree with you on that. But there is, you know, an element of what he was saying is that actual delivery of services, talking about getting people, things like that. I think one of the reasons Mamdani feels effective is he plowed the snow, fixed the basketball. He starts to look like he's... Mamdani is so funny to me because I was sort of like, ugh, you know, about Mamdani at first. And now he's like doing licensing reform. Yeah. And I'm like, I'm listening, Mamdani. Are we doing licensing reform? Hell yeah. Yeah, yeah. Yeah, it's doing things for people.
40:48I think people feel like... Do you know what? So, John, I'm sorry to get all... That's okay. I can see that. Yeah, I know. I'm very excitable. Yeah, we come back. Ossoff, I'm doing a bunch of focus groups on Ossoff, and I'm thinking they're going to love his soaring rhetoric and how handsome he is.
41:05Kara Swisher:The hot manta thing, yeah. And they're all like constituent services. You can always get somebody on the phone at his office. And I'm like, when was the last time you heard people really talking about constituent services? It matters to people, right? Do they feel like you are responsive to them? It's actually not rocket science. So much of what we talk about is so stupid and not relevant to people's lives. what they really want is like, is someone going to pick up the phone and say like, yeah, I'm going to help you out with that? Yeah, right. Or talk about things that matter to voters. So that gets us the pro-democracy movement needs to do to win elections and defeat MAGA permanently.
41:37Kara Swisher:I think you're right. The lineup behind Trump is pretty weak sauce. You know, they're all sort of suck-ups and sycophants and charmless, or one or the other. And then there's Ted Cruz. You know my favorite - Oh my God, did you see that Ted Cruz is right now number one on the New York Times bestseller list? Is he? Not that I'm looking for any reason, but it is Ted Cruz is the number one book. And it's about Clarence Thomas. Go buy 10 of my books so I can knock him off. That's it. Just kidding. I'm just kidding. Yeah. Everyone's going to love four years of Ted Cruz. I don't think so. So your first step is to make Trump the most unpopular president in U.S.
42:20Kara Swisher:history. your goal is to drive down his favorability numbers into the 20s. Democrats are currently getting a lot of help from Trump on that front. Why is that important? And what do Democrats need to do they aren't doing to make that happen? Obviously, Epstein, Epstein, Epstein. All right, let's go. This is when we talk about the bush line. You look like you're about to build a shelf. That's a very... I drill. I've got... Yeah. This is what we do. We get Trump below the bush line.
42:54Bush left office. You guys all know. You listen to me. What'd you say? Yeah, that's right. That's a deep cut right there. You're listening to Tim. Richard Nixon, the dick line as Tim calls it. That's not a swear. It's a person. You know, you get Trump in the 20s. Here's what it does. Number one, the lower Trump is right now going into the 2026 midterms, the better Democrats will do, number one, because there's going to be a big enthusiasm gap going into 2026. But next, I want Trump to be an albatross around the necks of everybody who runs in his wake, right? They're going to be Trump administration types.
43:31You want all of them to have to wear like a boulder around their ankles, this idea that they're dragging the Trump administration record with them. And also, you never want another Trump coming near this. They're going to talk about Donald Trump Jr. and everybody else. But you want people to look back and say, oh, yeah, I didn't vote for that guy. I had nothing to do with Trump. Those were bad times. I wasn't part of it. And for everybody to think it was a mistake. That's the Bush line.
43:57Kara Swisher:And then what was the next part of the question? What are the things you do? You know, you want to make him deeply unpopular. How do you... He's already unpopular. Yeah, he's doing... That's right. He's doing a lot of it himself. But here's something I do. Okay, so I don't know if you saw Speaker Jeffries the other day was doing a call with Jared Kushner.
44:16so so you know you can do that yeah i think that's probably doable i i what i would like is for democrats to you listen to john ossoff right now i am a little obsessed with john ossoff's messaging um and and his tight shirts uh wow he looks okay even for me he's got me You talk about. Yeah. He's wearing those pants, man. He looks like a pre-brainworm Kennedy. Okay, we're moving on. Move along. But his communications. So what is he out there doing? He's out there talking about Trump's corruption. Why is Hakeem Jeffries not talking every day about the level of corruption we're seeing? Why is... Like, we really do...
44:59I have been an operative on both the Republican side and on the Democrat side. There's not that many people. And when I got to the Democrats, I went, oh, no, this is what you guys do. It's all conference calls and icebreakers. And sometimes people are knitting and people don't want to go into the office ever or put on pants and they want a four day work week. And I'm like, you don't get to defeat authoritarians. Like these guys are over here being straight up mercenaries and you want Fridays off. Like that is not if democracy is at stake. This is my big thing with this is my big thing for Democrats.
45:31Do you know why they're so unpopular right now? Because they've spent the last 10 years telling us democracy is at stake. Donald Trump's going to end democracy. I believe that Donald Trump's an existential threat to democracy. So it would be nice if the other political party would act like it, like it's a threat to democracy. In that vein, there's a lot of energy on the left.
45:53Kara Swisher:There is. They feel more muscular. I mean, you know, there is, of course, this moderate versus progressive frame. And you're right. Everyone should just say Epstein all the time instead of any, and not Hassan Piger. But talk a little bit about this if that's where the energy is how do you bottle it for the rest of the party yeah I'm not sure look I actually I don't believe that and I reject in the whole book I pre-butt right up front that this is a book about whether the democratic party needs to be more moderate or more progressive this is not a book about Sarah Longwell's personal politics if you left it up to me we'd all just be like libertarians and you'd get all your drugs and all your gay marriages, but also we'd be fiscally responsible and paying down the debt.
46:34And yeah, that's right. Exactly. Yeah. Sexy. Go ahead. Yeah. But I'm not, you know, Republicans tried to sell people on this, some version of this and this, you know, I don't, it's enough for a dinner party. I'm not sure it's enough for a political party, but I do think that the way that you build that energy is it doesn't right now, who are the best communicators? It is Ossoff. It's Pete Buttigieg. It's AOC. It's Momdani. Well, they don't all share like and this is what I would like to see Democrats do. I think that this idea that you have to fight each other or punch left or that it has to be this factional fight.
47:09Like I reject that. Even if I don't like Hassan Piker, I don't think we should talk about Hassan Piker. Like, right. I mean, I can't. I talked about him one time because I was like, Tim, I think your assessment of Hassan is wrong. And suddenly, I don't know, I guess maybe I started it. I'm not sure. but now everybody's talking about this guy. And I'm like, hold on. He may have some bad ideas, some good ideas, but also have you looked at the president of the United States lately? This is like one guy on a Twitch stream, like half the time talking about, I don't know, his dog and his collar or whatever.
47:42And the authoritarians are inside the gate. And I would like people to be able to focus a little bit on the actual problem that we're dealing with.
47:49Kara Swisher:So one of the things you say, one Democrat in that vein who should not run for president is former Vice President Kamala Harris and she cannot speak with clarion directness. You were talking about that energy. How do you make this case to her supporters? She has a lot of them. She's pretty high up in the polls. It's name ID, I think. Well, she ran for president too. So talk about what it has to look like. And obviously you like Ossoff, but if you could build the perfect Democratic candidate right now. I mean, Ossoff's not far off. Like somebody who I know, sorry, sorry. But look, I love me. I love Pete and I love Ossoff.
48:28These are my personal things. But I also let me tell you about AOC. So let's just talk about AOC for one second. So she and I probably don't share a lot of politics, but I think that AOC is a decent human being. Like she seems like a very nice, kind person whose heart is in the right place. And so do I think that she would make like the best president ever? I don't know. Do I think that she's better than J.D. Vance and the cynical bullshit that's being done by Republicans? I do. And I also think I've watched her grow in the office, which has been sort of nice to watch. I think she's been growing into herself.
48:59As a result, some people on the far left don't like her as much as they once did. But actually, my favorite thing, and I talk about this later in the book, and I talk about it in terms of the bulwark. A lot of you guys are bulwark community. Yeah, right.
49:14One of the deepest lessons that I've taken from building the bulwark and finding this community is that to build a community, you have to be a community, right? And I think that the reason that people were attracted to the bulwark is that Tim, JVL, and I and some of the other people at the bulwark, like, we argue with each other. We don't always agree, but we have honest conversations about where we stand. And we treat each other kind and we treat each other with a lot of love. What if Democrats were campaigning together? What if they were holding big events where they sat? Republicans are doing this all the time at these weird America Fest or whatever.
49:50They have all of the Republicans there. They've got different opinions, but they show up as one entity. Democrats don't do that. And I would like Democrats to try to show people that they can be a community and hold. Democrats love the phrase hold space. I hadn't even heard this. What is holding space? How do we hold some space for like all of the Democrats to figure out how to exist together? Right. And to show up and say, yeah, we're all part of the same team, even though we disagree and we can have those disagreements as opposed to this need to just like punch left or punch right.
50:22Kara Swisher:You're as you argue in the book, a candidate that can show the case for order and compassion of getting along. That's specifically around immigration. Look, I think that one of the things that Democrats are going to have. There's only a few places where I think on potluck, and this again, not exactly my preferred policies, but listening to voters, voters cannot access compassion around things like criminal justice reform or immigration if they feel unsafe. And what Donald Trump did, his big trick was to say, they're bringing drugs, they're bringing crime, they're rapists. Cats and dogs. And some of them are good people, right?
51:01They're eating the cats and the dogs. that creates for people a sense that they are not safe, that they are under threat. And when people feel under threat, they can't access that compassion. And so I do think Democrats are going to have to say to people, we are going to keep you safe. We are going to make sure that the border is not just open and anybody can come across. Because voters, actually, I don't hear most voters, lots of Trump voters, they're like, I'm glad that immigrants are coming. They're like, my grandparents were immigrants. I'm married to an immigrant, whatever. And what they say is, I want people to come the right way.
51:36Now, to be fair, just about every American has no idea what that means because they never had to come into this country. They got golden ticket. They were born here. But their sense of fairness is, well, there's a line somewhere. And I think people should wait in it.
51:50Kara Swisher:Not this way. I hear a lot of with my people I know that are Trump voters. I don't like this way. This way is not the right way. There is a real, I often go crazy when people say centrist. I don't even know what that means. Like, what is it? It's like a mushy word that doesn't mean anything. And nobody. Well, it's it's Hakeem Jeffries, actually, or Chuck Schumer. You just end up with blah. Yeah, exactly. It's boo. OK, Democrats have momentum going into the midterms. It's pretty clear so far. But there are some scary headwinds. There's gerrymandering, which will help. It's going to help Republicans.
52:23Kara Swisher:More concerns with Trump's threats to mail-in voting. He's trying to bring it to the Supreme Court. What should the Democrats be doing right now? They've been very aggressive in courts. They have been very aggressive pushing back on the postal stuff and the Kennedy Center. Everything he does, they push back. But it's a defense. It's a defense kind of thing. And the Republicans are endlessly aggressive. What are you most worried about going into the midterms? You know, especially with this mail-in voting, I just think that Trump, look, Trump isn't trying to do apps. He's not trying to do anything to help Republicans actually politically, right?
52:57He's basically sending them in in the worst possible environment. He's unpopular. His agenda's unpopular. So what does he have left to figure out how to keep Democrats from practicing any oversight over him, which he obviously doesn't want? The mail-in ballots isn't really about ending mail-in ballots. It's too late. I can't go through the entire case and why it's relevant, but go listen to my episode of the Illegal News, either with George Conway or Andrew Weissman. We all talked about this on both the pods. they're trying to create chaos right they're trying to create a postal system chaos so that he can cast doubt on the election results once they happen like we've seen this playbook we all know what's happening the thing that i worry about the most honestly is that they get sort of desperate and desperate people backed into a corner do weird things and it's like we already have you guys live here you see the national guard everywhere um and you know if they send ice to places they send the national guard now the national guard look like they're all like very nice teenagers that just stand in groups and eat ice cream.
53:58Like they're not trying to mess with anybody, but the ice sending ice into people's, you know, to try and they'll say it's about, we're making sure illegals aren't voting, but really it's just an intimidation tactic. Although I, again, I think that Democrats, like ask yourself, would you crawl over broken glass to vote in this midterm election? I do think that that is how. I also think I've been in a lot of
54:22Kara Swisher:mayors and governors, and they're all going to have their own police force. They seem very intent on, even in Wyoming, they weren't happy about it. Like they don't, they aren't happy about disenfranchising their vote. And I got a lot of friends who work in voting. Some of them are here tonight. And they are, they're on top of this. They all know what Trump is going to try and do. So the last question, for a decade now, voters have been told that Trump's hold on American politics is slipping only to have him come back. And for Democrats, that's been very psychologically demoralizing. You think this moment is different.
54:53Kara Swisher:I do too, having watched All the Apprentices, unlike you, because you're obsessed with John Ossoff. Why do you think this moment is different? Again, going back to sort of the actuarial realities as well as the constitutional ones. That's the cankle theory, but go ahead. I just mean like Trump, look, I would feel differently if Trump was 55, right? If Trump was 55, I would think I would be much more worried than I am. And already, he is, like, very weird now. Like, he's always been weird, but, like, he is, I think, not super well. What? The Natalie Harp thing is totally normal. What? That Natalie Harp thing is bananas, right?
55:37And the idea, I think he's psyched that anyone thinks they're sleeping together. That that, they think that's, anyway, sorry, my kids are here. I'm going to just pivot. I do think this moment's different. And I think that part of why I really think it's different is that I believe that because I watched it happen to Republicans, they don't know what to do without Trump. They can't go back to the Paul Ryan limited government, free markets, American leadership in the world because they feel like voters rejected them on that. But they can't be Trump. Trump and so they're looking around for a leader that of what comes next which is why you're getting a bunch of sort of two-bit players like Tucker Carlson and then J.D.
56:20Vance, Marco Rubio like the party already said what it thought about Marco Rubio and I also think there is an exhaustion finally but I do think look I think that here's the I'll say this though and this is why I do think Democrats still need to I talk to disaffected Trump voters all the time they are still very leery of Democrats, right? Democrats are still having trouble convincing the majority of Americans that they are going to be better stewards than this absolute clown show. And I think that it requires some introspection on Democrats' part on why that is.
56:54Kara Swisher:Maybe even changing a thing or two. When you think about the election coming up, going into 2028, if you were to pick right now, based on the focus groups and what you've written, the two ideal candidates for the Republicans and Democrat, the presidential candidates, who would you like? Obviously, Ossoff. Creepy. Look, I think an Ossoff peep ticket would crush. But we'll see. It's very, very early. From what you're hearing from voters right now. You know what's interesting about Democratic voters? I know that people don't want like a super long answer, but I will say Democrats are so, this goes back to Kamala, Democrats told themselves that the reason that Kamala lost was because of racism and sexism.
57:39And the inverse of that is that I'll do focus groups of black women and they will be like, I want you to find me the straightest, whitest man right now to run on the Democratic ticket. And I do think that there's something, there's an appetite for that in the Democratic Party. They're like, we can't take any more risks with anything.
57:58Kara Swisher:I've heard it from some women candidates. Yeah, the women candidates are feeling this. And so I do think and I think people are really hesitant about a gay president with Pete. Pete's going to have to get people over this idea that America wouldn't elect a gay president. And I think a lot of Democrats are going to be worried about that. And they're also going to be worried about him with black voters. I think he's working on that. But I think as a ticket or a team, they could go really far. Give me the ticket that you would pick right now. Ossoff-Pete. Ossoff-Pete? Ossoff-Pete. That would be my ticket.
58:29All right. And Republicans? don't make a face their best chance is probably Rubio who would they put maybe Rubio runs with Vance although people don't like Vance people don't like Vance but the Trump family does
58:51Kara Swisher:you heard my famous joke he's the cyber truck of politicians keep it spread it far and wide it's amazing how Trump could be like grabber by the whatever and everybody is like oh that's whatever that's just Trump being Trump J.D. Vance said childless cat ladies and Republican women in these focus groups are like screw that guy yeah you know also they just say things like I don't like his face you know like they don't all right Rubio and uh okay who would be like good that they would actually it's probably it's no no nikki haley is done uh here's the only reason marco rubio is the only reason marco rubio even has a chance is because now he's been memed into a position everybody's like marco ruby is the only competent person in this administration you have to give him every job um i think that it would probably be like him and a woman who's a popular.
59:50Yeah, it's like an America firster. I don't know if it's MTG, but it is an America first wing person. Megyn Kelly. That's a great one. I think I think I think that's real. I think Megyn Kelly is a real one for I do. She has no F's to give. I'm trying hard here. Yeah. And she's just like a full on lunatic now.
1:00:14Kara Swisher:Yeah. She will eat your face. Oh, she tries. She often attacks me and I finally shut her down by saying it's never going to happen, Megan.
1:00:27Kara Swisher:I'm going to have the confidence of Kara Swisher. I know. I mean, definitely not going to happen. Anyway, I really appreciate it. This book is great. Everybody should buy How to Eat an Elephant. They're delicious. Sarah. Thank you so much for your time. And let's be Ted Cruz. Let's be Ted Cruz. Yeah, let's be Ted Cruz. Thank you. All right. Thank you.
1:01:01Kara Swisher:Today's show was produced by Nishat Korwa, Michelle Alloy, Catherine Millsop, Madeline LaPlante-Duby, Megan Burney, and Kaylin Lynch. Special thanks to Eamon Whalen, Lissa Soap, Jim Mackle, and Manola Moreno. And thanks again to Six and I for hosting our conversation. Our engineers are Fernando Arruda and Rick Kwan, and our theme music is by Trackademics. If you're already following the show, you are not, I repeat, not arguing with the voters. If not, you're trapped in a Republican triangle of doom. Go wherever you listen to podcasts, search for On with Kara Swisher, and hit follow. Thanks for listening to On with Kara Swisher from Podium Media, New York Magazine, the Vox Media Podcast Network, and us.
1:01:39Kara Swisher:We'll be back on Thursday with more.
From the publisher
As ballots start to hit mailboxes ahead of the November midterms, Democrats are finally feeling some long-awaited electoral optimism. But to build a coalition that can defeat MAGA politics for good, the party will have to win back voters it's lost. In her new book, “How to Eat An Elephant,” Sarah Longwell, founder and publisher of The Bulwark, gives readers a blueprint to do just that.
In a live conversation recorded at Sixth & I in downtown Washington, D.C., Kara and Sarah talk about the hundreds of voter focus groups Sarah’s conducted since President Trump first won the White House a decade ago, how Trump convinced swing voters he was the “lesser of two evils” in 2024, and why she thinks Democrats need a stronger message on immigration. Sarah also offers her opinion on which Democrats are — and are not — best positioned to win the White House in 2028.
Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
