13. Yul Kwon: “Don't Try to Change Yourself All at Once.” (UPDATE)

21 Mar 2026 · 43 min · 18 chapters

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In short

Yul Kwon’s life story and advice on incremental self-change, using “tit-for-tat” game theory in high-stakes environments (Survivor), and how discomfort can drive growth; plus his later work in AI research and ALS fundraising.

Guest background

Yul Kwon has a Yale law degree; taught courses at the FBI; hosted PBS/CNN tech shows; worked at Facebook and Google; consulted at McKinsey; won Survivor: Season 13; later did nonprofit work and started a frozen yogurt chain; served at the FCC and taught at the FBI Academy. He struggled with social anxiety, OCD, and paruresis (shy bladder) and later found therapy helpful.

Key claims

Don’t try to change yourself all at once; change via small daily steps and environment shifts. “Fake it till you make it” can build real confidence. In game theory, start kind, retaliate when betrayed, and forgive quickly.

Notable examples

Marine Corps Officer Candidate School—cultural deference instincts misread as lack of discipline; Survivor—using tit-for-tat and an immunity-idol-based scheme to flip an ally’s decision; Survivor return—stopping teeth grinding/migraines without a mouth guard and raising $250k+ for ALS research via a PSA.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Yul's Journey of Overcoming Anxiety

2:12 to 6:16

Yul shares his struggles with social anxiety and steps he took to change.

“A mutual friend introduced us, saying Ewell was the smartest person she had ever met.”

The Power of Incremental Change

6:16 to 8:06

Discussing the importance of making small, manageable changes.

“So for example, I told myself, okay, today in school, I'm going to raise my hand in class, you know, something I'd never done before.”

Lessons from the Marine Corps

8:06 to 13:52

Yul reflects on his challenging experiences in the Marine Corps and cultural insights.

“I didn't have as many of the really hard, built-in challenges that you had.”

Yul's Career Path

13:52 to 14:02

Yul outlines his extensive career journey after law school.

“And I just realized like I just had to harden up and just mimic the behaviors of the people around me and learn to project myself.”

Career Reflections and Job Changes

14:02 to 18:20

Yul Kwon discusses his diverse career path, job changes, and insights on finding satisfaction.

“and the mannerisms that I had that would often cause people to jump to conclusions about who I was and what kind of person I was.”

Career Reflections and Job Changes

18:21 to 18:31

Yul Kwon discusses his diverse career path, job changes, and insights on finding satisfaction.

Career Reflections and Job Changes

19:39 to 20:38

Yul Kwon discusses his diverse career path, job changes, and insights on finding satisfaction.

“Every business is asking the same question.”

The Reality of Survivor

20:39 to 25:54

Yul shares his intense experience on Survivor, detailing the challenges faced.

“You've cycled through, I don't know, seven, 12 jobs already since you graduated from law school.”

Game Theory and Survivor Strategy

25:55 to 28:00

Yul discusses strategies for playing Survivor, including cooperation and leadership dynamics.

“And how many calories do you think you consumed on average on a day on Survivor?”

Game Theory and the Prisoner's Dilemma

28:00 to 29:30

Learn about the prisoner's dilemma and the winning strategy of tit-for-tat.

“But the private incentives are such that they want to cheat on the other person.”
Show all 18 chapters

Applying Game Theory on Survivor

29:30 to 31:51

Discover how Yul applied game theory strategies during his time on Survivor.

“I teach a class to the undergrads that is an economics course for non-econ majors.”

Communicating Strategies without Scaring Opponents

31:51 to 33:04

Understand the challenges of explicitly communicating game strategies.

“able to communicate to your opponents that that is your strategy, both to prevent them from defecting in the beginning and also from letting them know once they've made a mistake that there's a chance for redemption.”

Yul's Strategic Calculations in Survivor

33:04 to 35:57

Explore Yul's strategic calculations and their implications on his game.

“It wasn't until after the interview when I went back and I sat down with pencil and paper and I worked through the math that I understood exactly how brilliant it was.”

Yul's Strategic Calculations in Survivor

36:21 to 37:12

Explore Yul's strategic calculations and their implications on his game.

“Tremphaya offers self-injection or intravenous infusion from the start.”

Yul's Experience with Migraines on Survivor

38:26 to 40:20

Hear about Yul's struggles with migraines and how Survivor affected them.

“and that one way that you've gotten respite from them is wearing a mouth guard.”

Reflections on Island Life and Its Impact

40:20 to 42:00

Yul reflects on the simplicity of life on the island and its benefits.

“When you're living on an island and you don't have any flashlights or lamps or anything like that, you wake up when the sun comes up and you go to sleep when the sun comes down.”

Yul Kwon's Return to Survivor

42:00 to 45:54

Learn about Yul Kwon's experience going back to Survivor and its impact.

“The thing that's actually been super interesting for me is I went back on Survivor pretty recently, and it had been like 13 years.”

Paradigms of Intelligence Research

45:54 to 49:12

Discover Yul Kwon's new research project focused on understanding intelligence.

“Since I know Yule is always doing interesting things, I asked him what project had him particularly excited lately.”
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Transcript

Automatic transcript. May contain errors.

0:00If you are hearing this, you have been chosen. Chosen by Hangry Joe's Hot Chicken. Welcome to your reprogramming. Relax and let the flavors wash over you. You are getting very, very hangry. Hangry for golden fried perfection. You are feeling warm all over. When you wake, you will understand a new reality of flavor. You will know. Hangry Joe's. Welcome to our flock. Henry Joe's hot chicken and wings. If you know, you Joe. At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward.

0:51The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC.

1:24just the very best. I hope you enjoy it. Yul is an absolutely amazing human being.

1:36My guest today, Yul Kwan, has done a little bit of everything. He's got a law degree from Yale, taught courses at the FBI, hosted television shows on PBS and CNN, started a frozen yogurt chain and dealt high-level jobs at Facebook and Google. He even won season 13 of the TV show Survivor. You don't want to tell people that you're using game theory because then that starts freaking people out. They're like, oh no, what's going on? Like, oh, you're manipulating me.

2:07Welcome to People I Mostly Admire with Steve Levitt. I first met Yule a few years back. A mutual friend introduced us, saying Ewell was the smartest person she had ever met. We said, hello. Ewell asked me what I was working on. And I told him about a new project using GPS technology in the criminal justice system. It just so happened that Ewell had worked for two years on GPS, and he gave me great advice that really shaped that project. Then he asked me what else was I working on, and I mentioned another project. Well, Ewell just happened to know exactly the right person to help me get that project implemented.

2:43A third project? Yule had thought about that issue as well, and he had three great reasons why the project was going to fail. He convinced me to drop the project. So since then, I make it a point to run all my new projects past Yule.

3:01Yule, it's so great to have you here with us today. You were a high-achieving teen, valedictorian in high school, varsity water polo and track and field athlete, before going on to Stanford, where you graduated Phi Beta Kappa, a highly selective honor society. It sounds like things came pretty easy to you early in life. Yeah, I guess if you look on paper, it looks like I did lots of good stuff. But, you know, the reality is that I felt like certainly my childhood was a struggle. My parents immigrated here from South Korea back in 1970. They didn't have a lot of money. I think my dad had something like$200 in his pockets.

3:36And I grew up being a very introverted, shy kid. But I think as I grew older, they kind of evolved into some more significant liabilities. I really struggled with social anxiety for most of my life and also was bullied quite a bit when I was a child. And I think that led to some long-term challenges for me. And so that doesn't sound like the ingredients for a kid who was going to be Phi Beta Kappa Stimford. Did something happen along the way? What happened to turn you into such an achiever? You know, honestly, I think a lot of it was I just wanted to be normal. Growing up, I had a lot of anxiety.

4:16I had pretty severe OCD to the point where I would wash my hands like 20 times a day. I had this obsession with even numbers. And I think the thing that probably was the most debilitating was when I was in elementary school, a lot of the older kids would pick on some of the younger kids. and it got to the point where they would hide in the bathroom and when one of the younger kids would come in they would try to grab the kid and hold him against the wall while the other boys would take turns urinating on them and you know that was just like a crazy traumatic thing in my case i never got caught but it instilled in me this deep fear and anxiety about going to the bathroom and it developed into this thing called pyresis which is an inability to relax enough to go to the bathroom around other people.

5:04It doesn't sound like much, but the practical constraints are pretty immense. It basically meant that I couldn't go to parties or ball games or to the mall or to movies or anything where I didn't know that I would be able to access a private bathroom. I would spend 50 % of my day worrying about this. And so all these different things, all these different anxieties that I had really, I think, limited my ability to function normally and to really have a happy life as a kid. I wish I had the courage to open up and ask for help, but I didn't know how. Especially in the Asian community, things like mental health and psychological well-being, those are taboo subjects, and they're often seen as a source of embarrassment for the family.

5:48So I think for me, just more out of desperation than anything else, I thought about how my life would unfold, and I realized that if I didn't start changing now, then it wouldn't lead to a happy ending. At that point, I just really started thinking like, what can I do? How can I change myself? Like, what are the things I can put into place now? And it was such a daunting challenge, but I tried to tell myself I didn't have to change overnight, just break things down into manageable chunks. Like, what can I do today? What can I do tomorrow? Just to push myself a little bit outside my comfort zone.

6:17So for example, I told myself, okay, today in school, I'm going to raise my hand in class, you know, something I'd never done before. It would just scare the crap out of me. Or today I'm going to sit next to someone I don't know and say hi. And I didn't always do it and it didn't always end up having a good outcome. But I generally found that like a lot of times if you try, you know, good things come out of it. And even if they don't, it's not the end of the world. I did some other things too. I knew that it's really hard to change yourself just through sheer willpower. You know, it's often easier to change when you change the environment.

6:49So I started doing things like signing up for a drama class, which would have never occurred to me when I was younger. But, you know, if you're in drama class, everyone's kind of scared. First, let me say, I feel tremendous empathy for little Yule and the suffering you're going through. It sounds awful. How old were you when you came to this realization that these incremental changes could transform your life? I think it was sometime in middle school. I think that was the time where I really remember having this conscious decision that I wanted to not be like in five years or in 30 years, I didn't want to be this person that I was.

7:26You know, what's interesting about that, Ewell, is that I did something very similar. It was in maybe eighth grade. I also decided that I despised the person that I was. Interestingly for me, I had a sister, Linda, who was five years older than me, and I was able to turn to her, and she was an incredibly talented and creative person. And I said to her, I just want to remake myself. I want to be a different person. She was exactly the type of person who took that kind of challenge as her ultimate being. So she invested incredibly heavily in helping me to transform who I was. It's interesting. I think my path was simpler.

8:06I didn't have as many of the really hard, built-in challenges that you had. Do you have any recollection of how it was you actually committed yourself to stay on this incredibly difficult path? You know, it's really interesting that you raise a point about your older sister. I actually had a similar conversation with my brother that was for me pretty pivotal and I think addresses your point. My brother was someone who had built this confidence that I felt like I was always lacking. Growing up, my brother was very angry at times. He basically explained that a lot of his anger came from fear and insecurity.

8:40He basically decided, look, if I don't have confidence, maybe the thing I can try is to pretend to be confident. And he found that the more he acted confident, the more positive reactions he would get from other people and would actually in turn build real confidence. And I think that's the thing that allowed me to stay committed to this program. I saw that over time it was having real impact. It's not that people are infinitely plastic. It's not like you can completely change fundamentally who you are. But it is more flexible than I think people often think. You're essentially talking about the idea of fake it till you make it.

9:11And research has actually shown that this works, that just acting extroverted can lead to a higher well-being. So knowing what you know now, do you have advice for a kid or even an adult who's struggling with these kinds of issues? Yeah, totally. You know, I eventually went into therapy and I found that to be enormously useful. And I just wish I had found that sooner. Beyond that, I think the things that I did for myself are things that are still applicable, which is don't try to change yourself all at once. Like there is a possibility of change. I know because I went through that process too.

9:43The important thing is that you just keep on doing it. So part of your strategy of self-improvement is to put yourself in difficult situations. What would you say the most difficult situation you ever managed to put yourself into was? Once I had gotten into college, I eventually got to a point where I felt like I had sort of plateaued. And I was thinking, what is the hardest thing I could do? And then sort of fortuitously, I opened my mailbox and I got this flyer saying, hey, join the Marine Corps. Bootcamp for the Marine Corps is super hard. And even within the Marine Corps, the really hard thing was called Officer Candid School.

10:18For OCS, not only do you have to go through a lot of the hard emotional challenges of bootcamp, but you also are really stressed physically because Marine Corps really believes that officers have to set an example for the people that they're leading. So I applied, I got in and oh my God, that was crazy. I had many nights when I was weeping in bed thinking, oh my God, what did I get myself into? Yeah, I'm really curious to hear. So what did they do to you and how did you respond? Oh man, it was unlike anything I'd ever experienced before. You know, you go there and as soon as you get off the bus, they're just screaming at you.

10:54You're like disoriented, you have no idea what's going on. And the whole thing is kind of like that. I mean, the basic idea is that they're trying to break down any sense of ego or self-identity and eventually try to build you back up into a unit. And that breaking down part was just incredibly painful. I also got a lot of crap from the other guys for, you know, being too well-educated. Like they thought I was kind of weak and they were wondering what I was doing there. The other thing too was I was the only Asian American in my platoon. So I also felt sort of marginalized from that perspective.

11:25But again, for me, it's just one of those things like I knew that if I dropped out, this would eat at me. There was this one incident that actually helped me figure it out. You sometimes do sentry duty. So you're essentially standing guard. What you're supposed to do when you see a superior officer is that you're supposed to stand up straight, you know, kind of stick your chest out and you salute them. And in my case, I was stressed out. I was tired. I was kind of scared. And then the commander of the base comes walking by the major. He's like the big head honcho for the whole thing. And when I saw him, I just totally freaked out.

11:56I was like, oh. And so I immediately just bowed to him. Like I literally bowed to this guy and he stops in his tracks and he looks at me, he goes, candidate, did you just bow to me? And I'm like, oh, yes, sir. This candidate did bow to you, sir. He's like, why the hell did you do that? I'm like, oh, this candidate does not know why this candidate bowed to the officer, sir. all right you idiot give me 100 push-ups so i'm like oh so i'm doing like these push-ups i go one two and i'm in my head i'm just like what happened to me no one ever taught me to bow to a superior officer and i'm like at push-up number 40 or something this light bulb goes off in my head i was raised in a very different environment i grew up as part of a very traditional asian family and in korean culture if you're talking to a superior or like your father the proper posture is one of deference.

12:52You basically lower your head, you bow your shoulders, you look kind of down. And if you ask the question, you speak in a very soft voice. And what I realized is that I'd been raised in this tradition, this set of cultural norms all of my life. And under conditions of stress, I automatically resorted to these instinctual behaviors. So, you know, in this case, when I was tired, stressed out, and I saw this really high level officer coming at me, I just bowed because that was just a thing I'd been taught to do ever since I was a child. And so I realized, hey, you know, all the criticism that people had of me, that I was lacking discipline, you know, at the time it didn't make sense to me because I knew I was working my butt off.

13:30What I realized is that it's not a lack of discipline per se. It's just that these people didn't understand the cultural norms that I grew up with. And they interpreted that as a lack of discipline. So I realized, hey, you know what? I have to change my behavior. I have to learn the right mode of interacting and overcome these natural instincts that I have. And so from that point on, it really just locked in for me. Like I started being an asshole. And I just realized like I just had to harden up and just mimic the behaviors of the people around me and learn to project myself. I started becoming more aware of the way that people perceive me and the mannerisms that I had that would often cause people to jump to conclusions about who I was and what kind of person I was.

14:12And that itself was such a valuable insight because it made me learn how to change myself in order to be successful across different environments.

14:25I think this next question I'm going to ask you is going to be the hardest question that I ask. So after you graduated from law school, can you just list off in order the set of organizations you've worked for over the last 20 years? Okay, let's see. After law school, I went to work at a law firm in Silicon Valley. Then I worked for Joe Lieberman in D.C. after 9-11. Then I worked at another law firm. Then I went to clerk for a judge in New York on the Second Circuit. Then I went to work at McKinsey as a management consultant. And then I went to Google for a hot second. Then I went on Survivor.

15:02And after Survivor, I did a lot of nonprofit work. I also started a frozen yogurt chain. Did that for a few years. Then I went back to D.C. to work at the Federal Communications Commission. Then I left to host a miniseries on PBS on technology. At one point, I worked as an adjunct instructor at the FBI Academy. I went to work at Facebook. I was there for about five and a half years. And then I left to come back to Google, where I've been for the last two and a half years. So unlike most people, you seem to be quite good at quitting something when it's not right for you and finding something better.

15:34Yes, I'm a quitter. That's exactly right, Steve. Do you have any advice for folks who are stuck? What are your strategies when you're feeling stuck? I guess the fact that I've had so many different jobs is partly intentional and partly coincidence. I've always felt the need to challenge myself and push myself because I'm naturally a very timid and anxious person. I'm left to my own devices. I have a tendency to collapse into myself. So I think whenever I feel a little bit too comfortable, I know it's time for me to start pushing myself again. The other thing in terms of my career, I've always tried to find the holy grail, the one job that gave me everything I was looking for.

16:10job satisfaction challenged me working with great people, financial security, working at a place where I believe in the mission. And I've generally been pretty disappointed. And so what I concluded at some point in my career was what if I took kind of a longer term view, a portfolio theory of my career, so that over time and over the cumulative experiences, I will have gotten all the things that I'm looking for. So, you know, at different points in my career, I've optimized for different things. I think taking that view has been really helpful for me. And taking that approach for the most part has given me a pretty high level of career satisfaction that I think I otherwise wouldn't have had.

16:42So you've made a lot of changes in your life. So I'm curious, do you have more regrets about the changes you have made or about the changes that you never made but you wish you had? I would probably say that maybe I switched too many times. I generally think that it's good to challenge yourself and to put yourself into different environments that will force you to grow and develop new skill sets. As I've gotten older, though, I generally feel like I don't know a lot about any one thing, but I know a little bit about a lot of things. There have been times in my career where I wish I was the expert in the room because it can be kind of exhausting ramping up from scratch.

17:15So I think there's probably a happy medium and a balance to be found. One thing that I've found to be helpful as I'm thinking through my choices in life and my career, I do this thought experiment. I'll look back and see how I've changed over the last, say, four years. And I'll put myself back into the shoes of me of four years ago. And I'll ask myself if the Yule of four years ago could look ahead into the future and see me as I am today, what would that person think? And would I be happy with that?

17:50We'll be right back with more of my conversation with Yule Kwan after this short break.

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20:38So it's December 2005. You've cycled through, I don't know, seven, 12 jobs already since you graduated from law school. you get a phone call or knock on the door. Who is it and what happens? My friend had met a casting agent for a reality show, Survivor. And I talked to the casting agent and they basically told me, listen, we've interviewed thousands of people, but we want to interview you. Can you come down to LA this weekend and go through the final casting call? And for lots of different reasons, I thought, yeah, why not? Why don't I go forward with this? Why would they want you? You're a nerdy guy doing consulting.

21:16Yeah, I had no idea at the time. As I found out later on, once the game actually started, the producers had this kind of crazy idea to divide the tribes based on race. So essentially, they were going to have a race war. And for this, they were looking to create a tribe of Caucasian people, African American people, Latinos, and Asians. And back then, you just didn't get a lot of Asian people playing to be on reality shows. I've always been curious, how hard is it on Survivor? Walk us through the process of how you get from the door of the plane to, in your case, one of the Cook Islands. And then can you tell us how hard it is physically and what makes it not so hard or really hard physically and emotionally?

22:03It's pretty daunting. So what happens is you go to L.A. first and then you stay in a hotel. You're not allowed to have any interaction with any of the other contestants at some point they take your phone away And then you get onto a plane and you're zipped off to wherever you need to go They do some basic training. They give you some basic survival skills. I don't eat this fish. That's poisonous And then they'll start the game and then for my season back then they had a marooning we had to Get into a small boat that was blacked out And then we're just waiting in the ocean for hours and you're incredibly like claustrophobic I get terribly seasick sitting there.

22:43I was at a panic attack because I was like not feeling well. You know, I still had the shy bladder syndrome, the paruresis. So, you know, I couldn't go pee and I just felt like my bladder was going to explode. I think we're at that point in time in the middle of a storm. And so the seas were really rough and we're all throwing up left and right. We're just like, oh, it was so bad. And then finally, finally, finally, finally, the game starts, the cameras roll, Jeff probes, the host comes out and he says, all right, you have like two minutes to grab as many suppliers on the ship and get off. And then just all pandemonium breaks loose.

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23:18Like you're grabbing all the things that you can, trying to throw them overboard onto these rafts that you're supposed to get onto with as much gear as you can collect. And by this time we had kind of figured out we were divided into racial tribes. So I was, you know, with my Asian tribe on this boat, along with all the other tribes fighting for resources. and there's this one guy named cowboy who's like this older gentleman he was essentially cast and fit another stereotype i was the asian nerd and then he was sort of like the i don't know it's a crazy kung fu master type person so cowboy runs up to me and this is the first time we've been able to talk to each other so he's like you you go get that chicken i'm like what are you talking about what chicken and it turns out there was a chicken that had been on the ship that had flown off the ship and was like bombing around in the ocean.

24:01And, you know, in my kind of confused state, I didn't think anything of it. I was like, okay. I jumped off the ship into the water. And then as soon as I hit the water, I had this like moment of clarity. I'm like, what the am I doing? Why did I just jump off the ship? And how am I going to get back on? Like I had no idea. So, you know, I'm now kind of struggling in these like bobbing waves. And I look up and I see all these cameras on me. I'm like, oh my God, I'm going to drown in the ocean. I'm a survivor. So I'm like, all right, well, I guess I better go get that chicken. So then I'm like swimming back to the ship with this chicken in one hand.

24:35And then when I get to the ship, this other guy, cowboy, like reached down and takes the chicken. And I spent most of the time that everyone was getting resources, slowly crawling my way up the side of the ship. And by the time I got back on, I was completely exhausted. I couldn't move. And then as soon as I got on, Jeff Probe says, all right, it's time to get off, get off the ship. Everyone has to get off the ship. And I'm like, oh, no. Oh, this is terrible. So at that point in time, I went looking for the chicken. And I see someone from the white tribe taking my chicken and was running away with my chicken.

25:08And it just occurred to me, like, that entire ordeal was completely for naught. That was probably the closest I got to quitting because I was so exhausted. And I just did not feel physically or mentally well or emotionally. And I always say, like, I don't think I can hack it. But again, going on Survivor itself was another instantiation of this kind of lifelong commitment I've had to putting myself in situations that made me uncomfortable. It was the most frightening thing I could possibly imagine being exposed in front of millions of people. So at that moment, I said, I have to do this. Like, if I quit now, I'm going to revert back to my old ways because I have lost confidence in myself.

25:47So I just kept through it. And fortunately, that was the worst probably day I've had. There are other lots of bad days. I mean, the reality of being on Survivor is it really sucks. There's no food. There's no bathrooms. There's no soap. It was pretty rough. And how many calories do you think you consumed on average on a day on Survivor? Man, I don't know. Not a lot. That season, they did not give us any food. In subsequent seasons, they at least give you a small allotment of rice just to let you subsist. But back then, I think they were saying, you know, there's enough natural food out there that if you can't figure it out, then you probably don't deserve to be here.

26:23So occasionally we would get some fish. For the most part, we lived off of coconuts, and that was pretty much it. What was your plan as you started the game? I had a pretty good sense of how you should play the game. So, you know, one thing that you always see people doing over and over again is acting like a jerk. It just happens every season. And you keep thinking to yourself, like, why do these people act like idiots? And then the answer to that, as I found out, is that if you're in an environment where you're miserable and it's just arduous and you're dirty and you're scratching all these bites, it's hard to kind of keep a lid on your emotions.

27:00But that's one obvious thing. Just generally be a pleasant person. Another lesson learned at a high level is like you don't want to be too much of a leader. You don't want to be the person who's telling people what to do, because generally people don't like being told what to do. And if you happen to be a good leader, then you're a potential threat, right? At the same time, you can't go too far under the radar. So it's that fine line. And at the same time, pulling enough moves that are subtle and in the background, but are visible enough that when you make your case to the jury at the very end, you can build a compelling case.

27:31Did you have a particular set of strategies in mind as you launched into the show? Yeah. So from a game theory perspective, I was always a fan of Robert Axelrod's work around the evolution of cooperation. He was a political scientist. He was really interested in trying to figure out what is the optimal strategy for praying prisoner's dilemma. So for people who don't know what we mean by the prisoner's dilemma, let me just say it's a situation in which there are two players. And if they can cooperate, they'll both be better off. But the private incentives are such that they want to cheat on the other person.

28:05And in the end, that typically leaves both of them worse off. Yeah. So one thing he did back, I think, around 1980 was to host a tournament where he invited some of the most prominent researchers, economists, political scientists, computer scientists, to submit a strategy for playing iterated prisoner's dilemma in the form of a computer program. So he set up a tournament where all of these programs would essentially compete against each other in a round-robin tournament of iterated prisoner's dilemma. And each time they played against each other, it would be something like 200 rounds. There were lots of different strategies that were submitted.

28:43Some were pretty complicated. The thing that ended up winning was one of the simplest programs. I think it only had something like four lines of code. And it was submitted by this mathematical psychologist named Anatole Rappaport. His strategy was something called tit-for-tat. It starts off cooperating. It starts off being nice. And then it just copies whatever the other guy did the last time. So if the other program cooperated, then the next time tit-for-tat would be like, okay, I'm going to cooperate too. If the other program backstabs, then tit-for-tat is like, okay, I'm going to backstab you.

29:18I'm going to get retribution. But then if the other program starts cooperating again, then tit-for-tat would cooperate. So super, super easy program. And tit for tat ended up getting more points over the course of the tournament than any other program by a wide margin. I teach a class to the undergrads that is an economics course for non-econ majors. And one of my lectures is on game theory and in particular on the prisoner's dilemma. And indeed, I try to tell them at the end of the lecture that tit for tat is a pretty good strategy for life. And basically says, start out being kind and giving people the benefit of the doubt when they betray you.

29:52react fiercely and punitively and let them know that it's not okay to betray you, but then give them immediate forgiveness and to repeat. And actually, if you only have a few rules for life, I think that's not the worst set of rules to carry around. So you took this theory that Axelrod had developed so seriously that that became the basis for how you lived your life on the island in this survivor setting, which is about as close in the real world to a game theory setting as we're going to see. Can you give examples of how you played the strategy? We started off as four different ethnic tribes, and then there was a tribe swap-up where we got divided into two tribes that had equal numbers, six to six.

30:35And then it gave everyone the opportunity to mutiny and to defect to the other tribe. And in this case, I had developed an alliance with the two Caucasian people on my tribe, this guy Jonathan and this woman named Candace. And when given the opportunity to defect, the two white people basically backstabbed us by flipping sides and joining the other tribe such that they had this massive numbers advantage, eight to four. At that point in time, it seemed like for the most part, we had virtually no shot of getting farther in the game. What ended up happening was we went on this crazy run of winning challenge after challenge after challenge so that we ended up getting down the numbers from eight to four disadvantage to a five to four disadvantage.

31:15So in terms of tit for tat, first of all, we tried to penalize them for defecting against us. For Candace, it was very clear that there was no signal she was providing that indicated an intent to cooperate. So we just kept on punishing her. Jonathan was still open to the idea of potentially cooperating under certain circumstances. I realized, hey, look, I should continue to work with him. That's from basic game theory. As it turned out, that ended up ultimately sealing the deal. He was eventually able to come back to our tribe, cooperating with me and I would cooperate with him. We got the numbers advantage and then we booted out the rest of the opposing tribe.

31:50So one key element of tit for tat is, as you said, is you need to be able to communicate to your opponents that that is your strategy, both to prevent them from defecting in the beginning and also from letting them know once they've made a mistake that there's a chance for redemption. So did you actually, literally with words, try to communicate that to the people around you, either directly or indirectly? You don't want to tell people that you're using game theory and that you're using this thing called tit for tat, because then that starts freaking people out, right? They're like, oh, no, what's going on?

32:22Like, oh, you're manipulating me. Yeah, I think the general rule of economics, which is that if you're interacting only with economists, you can be very explicit and you can tell them what you're doing. But when you're acting like an economist with non-economists, it's often better to disguise the fact that you're an economist for fear of frightening them, yeah? Yes. At some point, I tried to tell them what my strategy was. And Jonathan, I think, kind of got it. And I think Candace just made her nervous and helped kind of push her over the edge to defect. So lesson learned is, yeah, use game theory, use tit for tat, but don't tell people so explicitly that's what you're doing.

32:59So let me just interrupt the interview here, because the way you will use game theory there was amazing, but we glossed over it so quickly in our conversation that what was neat about it got lost. It wasn't until after the interview when I went back and I sat down with pencil and paper and I worked through the math that I understood exactly how brilliant it was. So let me take a minute to walk you through those calculations more carefully. So to recap the situation, everyone remaining in the game is now in one tribe. They're nine players and they'll be voted off one by one. Two strong alliances have developed.

33:32One has five members, the other has four members. Yule is unfortunately in the smaller of those two alliances, but he does have the hidden immunity idol, which provides its owner with a one-time protection against getting voted off. Without going into all the details, if both alliances hold strong and the dominant alliance plays its cards right, Yule has almost no chance of winning. The alliance with more members will simply vote the people in Yule's alliance off one by one. There's one series of events involving the immunity idol that can save Yule, but it's statistically unlikely. So mathematically, in this scenario, when I compute the chances of Yule's winning, it turns out to be only about 1 in 32, or about 3%.

34:15Then Yule hatches his scheme. As payback to Jonathan's treachery, Yule tells Jonathan that every member of Ewell's alliance will vote for Jonathan in every round. And he tells Jonathan that he, Ewell, has the immunity idol and he'll randomly pass it around within his alliance before every vote. Ewell then walks Jonathan through the math, showing him that if Ewell's alliance follows through on this strategy, Jonathan's probability of surviving the next few rounds isn't very good, well below 50%. But then Ewell makes Jonathan an offer. Come join my alliance. If Jonathan switches alliances, then this new alliance will have the majority and the immunity idol.

34:58Together, they could proceed to wipe out Jonathan's former alliance, giving Jonathan a straight shot to the final five and some reasonable chance of winning the game. In game theoretic terms, Ewell has used a version of what's called the mutually assured destruction strategy on Jonathan. Cooperate with me, or I'll make sure we both go down together. It makes complete sense, in light of this for Jonathan to switch sides. But the real winner from Jonathan switching is Ewell. Now Ewell is guaranteed to make the final five, but he also keeps his hidden immunity idle and doesn't have to share it with anyone, giving him a huge advantage later in the game.

35:34When Jonathan switches, the math gets tricky, but by my calculation, Ewell's chance of winning jumps to about 50-50. So this one brilliant piece of game theory took Ewell's likelihood of winning roughly from 1 in 32 to 50%. With a prize to the winner of$1 million, that's worth almost$500 ,000 in expected value for Yule, plus all the perks of winning. That is what I call economics in action. You're listening to People I Mostly Admire. I'm Steve Levitt. And after this short break, Yule Kwan and I return to talk about his second stint on Survivor.

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38:25I know that you've suffered from migraines your whole life, and that one way that you've gotten respite from them is wearing a mouth guard. But someone told me that they didn't let you bring the mouth guard on the show. so if I don't wear the mouth guard and I grind my teeth at night then I will usually wake up with a migraine I also had this bad tendency to literally chomp down on my tongue which would give me this kind of bloody tongue which was really gross so yeah for me one of the transformative things that allowed me to function in life was having a mouth guard so I got a doctor's note saying no no no I really need this it's like a medical necessity they're like nope no mouth guard so I was wondering I'm gonna get a migraine every day I'm gonna chew up my tongue like I'm not gonna to be any good.

39:09I can't believe you win. I mean, what kind of a person are you who goes into a situation like Survivor knowing that you're going to suffer from migraines every day? I mean, are you crazy? You know, again, it's this thing that I've had my whole life. If there's something that I feel like I can't do, I'm too scared to do it. I feel like I have to force myself to do it. So the first night you go to sleep and then when you wake up in the morning, you have a terrible migraine. What do you do? Well, the really surprising thing was, which completely confounded me, I was so convinced I was going to go and grind my teeth and chew up my tongue, wake up with migraine.

39:45And the first night I woke up, I didn't. I'm like, whoa, this is kind of weird. I feel fine. And then the next night, the same thing happened. I did not get another migraine. I didn't grind my teeth for the entire length of time I was on the island. The other surprising thing was as soon as I came back, I started grinding my teeth again and getting migraines. So you came off the island, you thought, oh my God, I finally solved my problem with grinding migraines. You don't wear your mouth guard, you're back in civilization and you're right back where you started. Right. You know, at the time I didn't really think about it too much because I just thought maybe it was kind of a fluke.

40:21When you're living on an island and you don't have any flashlights or lamps or anything like that, you wake up when the sun comes up and you go to sleep when the sun comes down. So your sleep habits are perfectly aligned with your circadian rhythms. I think another thing is the diet makes a big difference. For migraine sufferers, there are typically a lot of dietary triggers. And in modern society, you're eating so much processed food. I think that actually ends up being a real trigger for me. So I think diet played a big role. What about screens and computing, which dominates modern life? Oh, yeah, yeah, yeah.

40:54So I work in technology and I'm a fan of technology and generally I'm an optimist. But in my normal life, I spend most of my time in front of a screen and I'm kind of squinting and I'm looking at these tiny little things all day. Whereas if you're on an island, you're very rarely straining your eyes to look at just something right in front of you and you're not locked into this one posture all day for hours and hours at a time. I think another thing that's really interesting is when I was on the island, I felt like I was whole in a way that I hadn't felt in a really long time. What I mean by that is we live in such a fast-paced society that you're constantly bombarded by all sorts of different stimuli.

41:31I'm giving a fraction of my attention and myself to this particular issue or this incoming email or to this person. When you're on an island, you don't have any of that. Literally, it's just you and your thoughts. And there was something about that that I found to be really kind of refreshing. When you're on an island, there are concrete, tangible actions you can take in order to address stressors. If you come back here to modern life, there's so many things that you have to deal with, but you can't concretely do anything about. It also becomes overwhelming. The thing that's actually been super interesting for me is I went back on Survivor pretty recently, and it had been like 13 years.

42:08That's the 20th anniversary of the show. The producers decided to do something they'd never done before, which was bring back the winners and have an all-winners competition. And I went back on the island, and I stopped grinding my teeth. Was it a tough choice to go back? Yeah, it was really hard. I honestly never thought I was going to go back. I thought the chances were basically zero. First of all, I have two young kids and I'd also started a new job. But I talked to my wife and she was surprisingly in favor of it. And at the same time, and this is just a coincidence, one of my close friends from the first time I went on Survivor, his name was Jonathan Penner.

42:43He and I became close friends after the show ended, and I became close with his family, including his wife, Stacey, and their two children, Ava and Cooper. He's a fascinating person, incredibly accomplished. He's a writer. He's an actor, a producer. The thing that really drew me to him, though, was he was incredibly devoted to his family. And in 2017, his wife, Stacey, started exhibiting these weird symptoms where she would start stumbling when she was walking. She'd start slurring her speech. She was ultimately diagnosed as having ALS. That's more commonly known as Lou Gehrig's disease. It's a neurodegenerative disorder that slowly robs you of your ability to control your muscles.

43:21It's a terminal disease. At some point, you are going to die. But the way that it progresses is just a horrifying process and experience. You slowly lose control over your body, while at the same time, you retain all of your sensation. A year after she'd been diagnosed, she'd lost pretty much all of her motor function. She couldn't walk. She was on a ventilator and a feeding tube and eventually got to the point where the only part of her body she could still control were her eyes. And that was how she communicated. An electronic device would track her eyes and she could look at a computer screen and slowly spell out one letter after another.

43:56The other thing that was even more tragic about their situation is that Stacy has a relatively rare form of ALS that's genetic in nature. So each of our two children, Cooper and Ava, have a 50 % chance of inheriting the genetic disorder that causes ALS. It was right when all this was happening that I got the invitation to go back on Survivor. And it occurred to me, maybe I can use this as an opportunity to share Stacey's story, to try to raise awareness and funding for ALS victims. My plan had been, if I did win, I would basically donate the earnings to ALS research. So after I had that realization, it became an easy decision for me to go back on.

44:37So you did go back on, and unfortunately you didn't win, but CBS really did embrace that vision you had about trying to further ALS research. Can you talk about how that worked? They filmed a PSA that aired during one of the episodes where I talked about Stacy and Jonathan to the other competitors. I didn't win, which was a bummer, but I fortunately made it long enough that I got at least some amount of screen time. I had pledged to match the first$50 ,000 in donations just to try to get people to start giving. And it seemed like it was the worst possible time to try to fundraise in the midst of this global pandemic when everyone's freaked out.

45:13But amazingly, people actually gave. We ended up raising over$250 ,000 for ALS Research and to support ALS families. Did it make it worth the exhaustion and the hunger and the obvious physical pain that goes with being a survivor? Yeah, I think so. The one thing you always forget is how hard the darn thing is. For 13 years, you look back with rose-tinted glasses and you just remember all the cool stuff. I will say that the actual experience of going on Survivor was really hard and it was emotionally just draining. But at least making a small difference towards something that could actually help other people, I think that alone was priceless.

45:53That was my 2021 conversation with Yul Kwan. Since I know Yule is always doing interesting things, I asked him what project had him particularly excited lately. Hey, Steve. For the past year, I've been working closely with one of my colleagues at Google, Blaise Aguera-Yarkas, to start a new research team called Paradigms of Intelligence. Blaise was on your podcast last year, of course, so you know him well. But he's the CTO of Tech and Society at Google and one of the leading researchers in AI today. And what we're trying to do is bring together an interdisciplinary group of researchers, including computer scientists and neuroscientists, engineers, philosophers, evolutionary biologists, and others, in an effort to really understand the nature and origins of intelligence.

46:37Right now, a lot of AI research is focused on developing larger and larger foundation models that use increasing amounts of compute and training data. But we're kind of going back to the basics and taking inspiration from the fact that the best example of intelligence we know of today is a human brain, which doesn't use a lot of energy and is kind of slow compared to modern computers, yet is capable of these incredible feats of intelligence that computers have only recently begun to approach. So we're exploring the fundamental building blocks of intelligence and the conditions under which complexity and self-replication, life and ultimately intelligence itself can emerge in both natural as well as potentially digital contexts.

47:17We're also exploring topics like artificial life, the emergence of complex and cooperative behaviors, the predictive social and collective nature of intelligence, cognition and consciousness and lots of other interesting questions that have yet to be solved. If you want to learn more about our team, you can find our GitHub page by googling the words Paradigms of Intelligence in GitHub. Blaze is also writing a new book on AI that describes the conceptual underpinnings of our research. It's going to be published this fall under the name What is Intelligence? But you can find a preview online now by googling the words What is Intelligence in Blaze.

47:50Okay, that's it for me, Steve. I wish you the best, and I'm looking forward to listening to more of your terrific interviews this year. Take care. As always, thanks for listening, and we'll see you back soon.

48:06People I Mostly Admire is part of the Freakonomics Radio Network. All our shows are produced by Renbud Radio. This episode was produced by Morgan Levy and mixed by Greg Rippin. Our theme music was composed by Luis Guerra. We can be reached at pima at freakonomics.com. That's P-I-M-A at Freakonomics.com. Thanks for listening.

48:38Oh, hello. Did I lose you? No, I'm laughing. I'm just laughing.

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From the publisher

He has been a lawyer, an instructor at the F.B.I. Academy, the owner of a frozen-yogurt chain, and a winner of the TV show Survivor. Today, Kwon works at Google, but things haven’t always come easily for him. Steve Levitt talks to Kwon about his debilitating childhood anxieties, his compulsion to choose the hardest path in life, and how Kwon used game theory to stage a victory on Survivor. This episode originally aired in two parts on January 29th and February 5th, 2021 and was updated on April 4th, 2025.


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