Save Yourself From Burnout

0:00Listen to yourself. And sometimes making difficult decisions, whether that is to shift your business, join forces with somebody else, not write a second or third or fourth book, shift your successful successful. to somebody else to run or manage, those are things that should always be on the table, always be on the table. And if you are launching something new, the other thing to keep in mind, especially I know when I'm dragging, it's typically because I have either taken on too much myself and something needs to get kicked out, something needs to get reprioritized, or I haven't brought in enough people to support me in making that launch successful.

0:53Hey, I'm Gina Bianchini, and this is People Magic, where I show you the absolute easiest way to create a$1 million community and a business you can be super proud of. Hi, Gina. I help new graduates find their dream job. I have a book coming out and a very successful course, but I'm dragging. How do you stay engaged and excited in your business? I love this question because it's not about the brass tacks of, okay, what should you price your offer at? What I love about this question is it is the most human question. How do I create energy for myself as an entrepreneur, as an author, as a creator?

1:37and how do I manage my time, my energy, my focus, my joy, my purpose? I'll start by saying that I think it's really important to distinguish between dragging because you've got an upcoming launch and there's a lot to do when you have an upcoming launch and also a lot of nerves or emotion or just things that weigh on your mind. I've probably launched at this point like a thousand different things because my whole business is launching and helping other people launch new communities, new memberships, new courses, new challenges, new events. What I would say, though, in that world of launching, you are going to drag a little bit.

2:24We're going to take burnout and put it over on the side because burnout is actually a different thing than just feeling tired but still inspired by your purpose. Burnout is, I don't want to do this anymore, and I don't know how to get out of it. And so if we're dealing with burnout, everybody who is managing their own time and building something on their own keeps in mind, which is sometimes the easiest path only comes from doing the really hard thing or making the really hard decision. And then you can have the life that you want. And when you kick off really hard decisions and you kick out the things that you are anticipating or you're afraid of, that's when you are creating a burden in your life that just doesn't help.

3:16So I want to distinguish those two things. And if you are dealing with burnout, if you are dealing with just a sense of heaviness and questioning whether you want to be doing the things that you're doing, all I can offer you in your ears or watching this video right now is listen, listen to yourself. and sometimes making difficult decisions, whether that is to shift your business, join forces with somebody else, not write a second or third or fourth book, shift your successful course to somebody else to run or manage, those are things that should always be on the table, always be on the table.

4:03And if you are launching something new, the other thing to keep in mind, especially I know when I'm dragging, it's typically because I have either taken on too much myself and something needs to get kicked out, something needs to get reprioritized, or I haven't brought in enough people to support me in making that launch successful. And the result of that is dragging. So I have seen for myself that I love launches. And the drag really comes from trying to do a superhuman amount of work. You're not going to do it as well as you want to. So thinking right now how you bring in reinforcements for the things that don't necessarily need you to do them, always a really, really good strategy when you're in that pre-launch or that launch phase where you're just like, oh my God, this is like too much.

5:04The more I trust my instincts, the more I've trusted my gut, the more successful my launches have been. Kicking things out or getting somebody else to do them, super effective strategies. The other thing that I have recently started to do that has been so effective, and I wish I would have started doing it earlier, so I offer it just as one author, one entrepreneur, one creator to another, is starting with the end in mind all the way out to what is the first experience, what is the first touch point somebody has with your thing? So you might just be tired because you already have a successful course, you have a book coming out, and it just might be all the things that go into a launch.

5:49But I have definitely found when I am dragging, I never finished as much as I want to. So the strategy that I've started to implement, it's working really, really well, is I just start with the end. So, okay, what's the first touch point? How is that experience? And then work my way back. I know it sounds so basic. I'm almost embarrassed to say this on this podcast, but normally what happens is people start with, okay, well, we need to have the website and we need to know where people are going to end up. and we need to have the full product built out, or you actually need to write the book before you can market the book.

6:31And then what happens is that you're tired, so you never get to the full marketing of the thing that you just built. Or I should say maybe I never get to the full marketing, the full expression of the opportunity and the full expression of how to get the thing in everybody's hands. And then I'm not only tired because I've tried to take too much on myself and I didn't effectively delegate and make sure all of the pieces are tackled by somebody else. But then when I get to the finish line and I was actually talking to somebody about this, like that Sunday night before you launch something on a, you know, Monday morning and, you know, the 18 emails I was supposed to write or the beautiful essay that I was going to put out to everybody or the newsletter I was going to launch or whatever that may be.

7:24I just, I'm too tired to do it. So the more that you can plan the full expression of your new book, the full expression of your new community, the full expression of your new product or platform, the more that you can start with the end in mind and work backwards, the more that you can bring people in who can be helpful in the full expression of what you are building and why you are building it. Manage your energy, sleep, eat, whole food, probably don't drink during that period of time when you are dragging. Make sure you take care of yourself. That has been the set of things I've at least learned for myself, allows me to remain ambitious as an entrepreneur and ambitious as a creator and creative as a human being, despite the fact that the world is changing at a dizzying pace, despite the fact that there's always something new to pay attention to.

8:31Protecting my attention, protecting my focus, and making this space for the full expression of what I want to bring into the world, all of those things have given me energy that is at least my antidote for dragging. So hopefully that is helpful. Hopefully you're not navigating burnout, but rather you are navigating how do I maintain my energy? How do I increase my energy? How do I do the things that I need to do to be able to have the results and transformation that I want to have and the impact that I want to have on other people who we all believe we can help navigate transitions because we've all been in transitions.

9:19And we've all thought about, oh my gosh, if somebody else does not have to go through the thing that I am going through or that I went through, something incredible can happen there. So again, hopefully this is helpful and I really appreciate the question. This is People Magic. I'm Gina Bianchini and I will see you in the next episode.

9:45Thank you for being a part of People Magic. I could not do this show without you. If you want a deeper dive on any of these topics, how to build a community, run a membership, choose your pricing, I have a nine-part free People Magic Masterclass on our website. And the link is in the show notes. This is something that I'm so grateful to have the opportunity to share with you. So hopefully you'll find it valuable. and I can't do this show without some burning questions. So everything that I tackle is something someone just like you has offered their idea or offered their question. We take it and turn it into a show.

10:24So in the show notes, there is the link to leave me a voice memo and I hope you'll take advantage of it.