Why Your Community Has No Engagement (And the Simple Fix)

0:00Gina Bianchini:Daily polls and questions are guaranteed to get your members talking to each other. And you can set all of these up in advance and watch your community run itself.

0:20Hi Gina. I'm struggling to get my members to meaningfully engage with each other. I've heard you talk about daily actions, but I'm worried I can't come up with a question every day. How do I get better engagement without burning myself out?

0:34Gina Bianchini:Daily polls and questions are one of our most popular features on a Mighty Network. That's because we have three kinds of polls and a standard question. The most important thing, though, is what are the questions that your members are going to be the most excited to answer? Turns out that there is a formula for a great community question. that is designed to get your members to contribute and start meeting and building relationships with each other. So let me show you the formula for a great community question where the goal is your members contribute their answers and start talking to each other.

1:16Gina Bianchini:So you want to have what we call an unlocking phrase, something that is short and it gives your members that immediate moment where they're like, oh, I can answer this. And then the second piece is the topic. And when you have an unlocking phrase and a topic, you are set up for a great community question. Let me show you the cheat code to these unlocking phrases. So as you can see in each one of these, it really is set up for your member to contribute their stories, their experiences, and their ideas. Got a few more unlocking phrases. What you see in each of these is that your members are going to be excited to contribute.

2:00Gina Bianchini:So let me give you some examples of great community questions. What's the first, that's the unlocking phrase, app you launch on your phone every day? Another one would be, would you rather get a letter from a good friend or a phone call? What's one amazing feat you want to achieve in the next five years? If you could work with any leader in any company, who would it be? And finally, what is your favorite daily practice that you can't live without? So what is great about daily polls and questions is that they are there to start conversations between your members, which is one of the reasons why you want to do it on a daily basis.

2:45Gina Bianchini:These are so powerful, we built into a mighty network something we call the infinite question engine. We've essentially programmed AI to take the big purpose of your community and start to generate these kinds of very popular, very compelling community questions that you can set up ahead of time, schedule out in advance, and you don't have to think about them again. So what this means is that you have daily polls and questions that can be generated by AI or what we call mighty co-hosts that are guaranteed to get your members talking to each other. And you can set all of these up in advance and watch your community run itself.

3:35Gina Bianchini:That is the power of people magic. And having the intention of making connections or building new relationships amongst your members, very, very different than I need to build a lot of content that my members are going to consume. And that's what they're paying for. They're not paying for your content. They don't want to. That's not the point. The point is they want to pay for their best year ever. And the fastest, most effective way for them to have their best year ever is by meeting people on the same path, your other ideal members. And what's beautiful is that all of this can be set up so that, again, your members take it and it essentially runs itself.

4:24Gina Bianchini:So you have a number of features within your Mighty Network that are designed to make daily polls and questions super popular and super easy. Number one, you have three kinds of polls. You have a multiple choice poll. You have what we call a hot or cold poll, which tries to tap into the emotion in a question. And you have a percentage poll, which is designed to basically ask and answer questions like, what percentage of your day do you spend meditating? Or what percentage of your budget do you spend on paid ads? The beautiful thing about these polls is that someone can not only quickly answer them, but they can then quickly see how other members of your community answer them as well.

5:12Gina Bianchini:And it's a great way to spark those connections. Then we've used our mighty co-host AI to create what we call the infinite question engine. And what this does is it takes the purpose of your community and starts to generate those unlocking phrases plus your unique topic to create community questions that you can schedule in advance and see your members start to spark relationships by answering. You can use all of these things because they are designed for people magic without ever creating a lot of content or really any content. Doesn't mean you can't create content. You can. But the value of people magic is exceptional because you have created a community with a paid membership or online courses or challenges and events that you can let essentially run itself.

6:22Gina Bianchini:This is People Magic. I'm Sheena Bianchini. Until next time.