CryptoPunks creators: from art experiment to cultural movement

4 Feb 2026 · 49 min · 28 chapters

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In short

Podcast Summary: Possible - Episode: CryptoPunks Creators: From Art Experiment to Cultural Movement

Podcast Overview Title: Possible Description: Exploring futuristic ideas and technological advancements, focusing on how technology, particularly AI, can shape the future. Hosted by Reid Hoffman and Aria Finger, featuring discussions with leaders and innovators across various fields.

Episode Overview Episode Title: CryptoPunks Creators: From Art Experiment to Cultural Movement Description: The episode features Matt Hall and John Watkinson, co-founders of Larva Labs and creators of CryptoPunks. They discuss the evolution of CryptoPunks from an art experiment into a cultural phenomenon that redefined concepts of ownership and identity in the digital age.

Key Themes and Concepts

Origins of CryptoPunks

  • Initial Concept: Launched in 2017, CryptoPunks consisted of 10,000 unique digital characters created without a predefined roadmap or expectations.
  • Art vs. Ownership: The project was initially an experiment centered around digital identity and ownership, rather than a commercial endeavor.

Cultural Impact

  • Digital Identity: How CryptoPunks transformed into a symbol of identity, with many users adopting them as profile pictures.
  • Museum Inclusion: Recognized by major art institutions, reflecting a shift in perceptions of digital art within the traditional art world.

Decentralization and Ownership

  • Design Philosophy: Emphasis on decentralization as a core principle, allowing the community to dictate the narrative and value of CryptoPunks.
  • Immutable Art: The smart contract governing CryptoPunks was designed to be immutable, creating a permanent record of ownership on the blockchain.

Community Dynamics

  • Community Engagement: The creators encouraged community storytelling and ownership, fostering a culture around CryptoPunks that exists independently of the founders.
  • Market Evolution: Initial skepticism from the art community transformed into acceptance as the digital ownership model gained traction.

Lessons Learned

  • Experimentation and Adaptation: Hall and Watkinson reflect on their journey, acknowledging that the lack of control allowed for organic growth and community-driven narratives.
  • Challenges of Decentralization: The creators recognize the delicate balance between code as law and social consensus, particularly during market fluctuations.

Insights and Reflections

  • Cultural Significance: The CryptoPunks project exemplifies how digital art can create community and identity, offering insights into the evolution of ownership in the digital age.
  • Future of Art: The creators express optimism regarding the future of digital art, recognizing its potential to influence culture and community.

Rapid Fire Questions

  • Optimism about the Future: Focus on renewable energy advancements as a source of hope.
  • Questions on Crypto or AI: Emphasis on understanding decentralization in crypto beyond financial aspects.
  • Real Progress Outside Industry: Recognition of technological advancements in renewable energy and AI.
  • First Steps for Humanity's Future: Improving communication and community engagement as essential for societal progress.

Conclusion The episode captures the essence of how CryptoPunks emerged from an experimental idea into a vital cultural movement, shedding light on themes of digital identity, ownership, and the transformative power of community in the digital landscape.

*For more insights and discussions about the future and technology, listen to Possible.*

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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The Birth of CryptoPunks

0:45 to 2:06

Exploring the origins and intentions behind CryptoPunks and its cultural significance.

“Matt Hall and John Watkinson are the co-founders of Larva Labs and the creators of CryptoPunks.”

Punks and Their Art Journey

2:06 to 3:20

Discussion on the evolution of CryptoPunks and its reception in the art world.

“And do the zombies or aliens count as punky as punks?”

The Shift in Digital Art Perception

3:20 to 4:34

Insights into how perceptions of digital art and ownership shifted over time.

“So in a way, it's sort of, like, you know, makes sense in a, you know, sort of an objective way, but it's still weird personally.”

From Experiment to Community

4:34 to 7:16

Narrative of the unexpected community formation around CryptoPunks after its launch.

“By the way, I think it's a classic pattern in art when it's like the first thing is that's not art.”

Navigating Crypto Challenges

7:16 to 9:21

Challenges faced during the early days of CryptoPunks and their impact on creators.

“You know, someone sold one and tried to sell one for$10.”

Understanding the Decentralized Nature

9:21 to 11:33

Exploring the decentralized principles behind CryptoPunks and their implications.

“So we just kept it going, kept the lights on basically during that time.”

The Impact of Immutable Art

11:33 to 13:39

Discussion on the importance of immutability in the context of CryptoPunks and digital art.

“I think I'm more comfortable with that idea.”

Reflections on Their Journey

13:39 to 14:01

Creators reflect on their journey and what they would tell their younger selves.

“You know, we can't make more of them, you know.”

Reflecting on Early Decisions

14:01 to 15:00

The creators discuss their thoughts on decisions made before launching CryptoPunks.

“One of the things I always think to myself, and obviously it's a second guessing and amazing journey and success is always difficult.”

Learning from Mistakes in Launch

15:01 to 16:21

They reflect on a crucial bug during the initial launch and its implications.

Show all 28 chapters

Understanding Immutable Software

16:22 to 17:44

A discussion about the challenges of writing and deploying immutable smart contracts.

“And even though that doesn't seem like much time, we just thought, well, that's it.”

Evolving with AI Technologies

17:45 to 19:19

The creators share their experiences with AI and its integration into their work.

“That was our first ever Solidity code, too.”

AI as a Tool for Innovation

19:20 to 20:41

They discuss how AI has transformed their creative process and coding workflow.

“But because you're also, in addition to being artists, you're technologists and geeks.”

Navigating the AI Landscape

20:42 to 22:39

The conversation delves into the challenges and surprises with AI tools.

“It's just more like it allows, it frees us up to be just working on the cool parts, basically, or the really challenging, interesting parts from a tech point of view that are kind of a little beyond it right now.”

Crafting Stories in CryptoPunks

22:40 to 26:00

They elaborate on how the narrative around CryptoPunks evolved organically.

“because I got into the AI revolution because what I realized was, by the way, my undergraduate at Stanford was artificial intelligence.”

Identity and Digital Culture

26:01 to 28:05

The creators discuss the unexpected impact of CryptoPunks on digital identity.

“an intentionally designed feature, not a bug.”

The Evolution of CryptoPunks and Digital Identity

28:05 to 29:29

Explore how CryptoPunks transformed into a symbol of digital identity.

“And then, you know, so I just feel like each CryptoPunk is being kind of is this living entity now that has all these layers to it.”

The Impact of Profile Pictures in Digital Culture

29:30 to 30:56

Learn about the significance of profile pictures in shaping online identities.

“Like people really identify with what phone they carried at that time, you know?”

Principles of Launching New Digital Projects

30:57 to 34:09

Discover the guiding principles for launching new digital art and technology.

“So, so one of the, the, the kind of great experimental things was make the affordance so that it can become a profile picture can be deployed and used this way.”

Reflections on Early Applications and Innovations

34:10 to 37:44

Hear insights on the challenges and creativity behind early app development.

“And it's probably more pre-punks than post-punks, but I'm just curious, what's the one that was like, ah, it was creative, like, zzzz.”

Tensions in Web3: Code vs. Community

37:45 to 40:01

Understand the interplay between code as law and community dynamics in Web3.

“And kind of how it plays in a community dynamics.”

CryptoPunks: Finished or Evolving Art?

40:02 to 42:01

Delve into the debate on whether CryptoPunks is a complete or evolving art project.

“And we never understood that because we were sort of thinking, it's like you've made this system, this huge global system, but you can't be sure, you know, you don't know what's going to happen to it.”

Interactive Art and Transactions

42:01 to 42:19

Discover how transactions contribute to the story of CryptoPunks.

“And every transaction that occurs behind us on these screens is adding to the story.”

Rapid Fire Questions on Optimism

42:20 to 43:09

Explore the guests' thoughts on optimism in renewable energy.

“But it just kind of gets a fun through line.”

Decentralization and Crypto Discussions

43:10 to 43:59

Understand the importance of decentralization in the crypto space.

“What's a question about crypto or AI you wish people would ask more often?”

AI and Technological Progress

44:00 to 45:06

Learn about current possibilities in AI and its practical applications.

“I think you may have already answered this question because of renewable energy, but I'm going to ask it anyway.”

Future Steps for Humanity

45:07 to 46:04

Discuss the future steps needed for progress in society and communication.

“when they rapidly progressed, and we were like, this, knowing where you are in the world at all times and knowing everything about everything, that's incredible.”

Reflections on Techno-Optimism

46:05 to 46:30

Reflect on the past optimism regarding technology and the current challenges.

“We grew up basically in the era of techno-optimism, like the internet's going to change society in all these positive ways.”
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Transcript

Automatic transcript. May contain errors.

0:00Matt Hall:Before crypto was an industry, before NFTs were a category, two artists were experimenting with code, identity, and digital ownership, mostly just to see what would happen. They released 10 ,000 characters into the wild. No roadmap, no pitch, no expectations. What followed wasn't just a new kind of art. It was a new kind of belonging, a way that people began to relate to identity, ownership, and culture on the internet. Today's conversation isn't about markets or prices. It's about how meaning spreads, how movements form without leaders, and what happens when creators step back and let culture take the lead.

0:48Matt Hall:Matt Hall and John Watkinson are the co-founders of Larva Labs and the creators of CryptoPunks. Let's get to it. It is awesome to be here at the opening of the Node Foundation. It is appropriately celebrating the kind of intersection between art, digital identity, with CryptoPunks. And I've actually, unusually, because I was so excited about this, I've actually watched prior interviews with you guys. I normally don't do that, but I was like, no, no, I'm so excited about this. I want to do that. So it's great. So welcome to Possible, and this will be fun. As I was mentioning before, I spent a bunch of time choosing Witch Punk weirdly in Bhutan with a few of our mutual friends because I was thinking about how this next generation, the continuing evolution of art and digital identity, which we'll get into.

1:38Matt Hall:And, you know, you never should ask parents what their favorite children are. But, you know, I can't help myself. I got to ask, do each of you have a favorite punk? And what's the resonance? What's the, ah, this is my favorite because of X, even though I love all 10 ,000?

1:52Reid:That's definitely the case. We love all the children. But I think for both of us, it's the punkiest punks, kind of, you know, the ones that have like mohawks and are smoking cigarettes. The ones that just sort of put out that attitude, that punk attitude are probably our favorite. You can look at our collection and kind of get a vibe for that.

2:08Matt Hall:And do the zombies or aliens count as punky as punks? Yeah, that's the thing.

2:11Reid:They can look really punky too. It was like, yeah, there's a few zombies that, you know, just are wearing the shades and just kind of looking, you know, just looking like kind of cool, punky, but dead people. Dead or alien. And then, yeah, the Apes, the Aliens, yeah, they can all put that out there. So, yeah.

2:28Matt Hall:So one of the things I've loved about the punk's journey is there's a number of different museums that have now integrated them into collection. It's part of the notion of what is, you know, kind of the history of art, what is the story of art, museums being the caretakers. and in a sense, the network nodes. Here we're at the Node Foundation. So what are your reflections on punks entering museums? It ranges everything from MoMA to here at Node.

2:55John Watkinson:It's surreal in a way, but I think we did sort of go through a transition. Like when we first made it, we were like, we don't know what this is. And then there was a period of time where the art world got a little interested in like 2018. And then there was, you know, the majority of people were like, this is dumb. and for these reasons. And I think through that experience, we were like, actually, I don't think it's dumb. You know, we kind of got our, like, convictions got hardened a little bit. And, like, I think maybe you're going to change your mind because I think there's something real here and, like, it's pretty interesting and it might be a little, like, hard to grasp if there's a number of leaps to be made from traditional art to this.

3:32John Watkinson:So in a way, it's sort of, like, you know, makes sense in a, you know, sort of an objective way, but it's still weird personally.

3:38Reid:Yeah, I feel like during that maybe first year, year and a half after we launched it, we were catching maybe a lot of shit from the New York art community. But at the same time, they kept inviting us to things. It's like, well, why are we here then? But then a handful of people did kind of almost pitch it back to us, especially people who had a strong interest in digital art. They were saying, this solves a major problem for digital art. It was always so artificial to try to own it. It never felt right. We'd get like a CD-ROM and a certificate. you know and like don't put it on the internet you know it's like what you know that data that's not natural for data data needs to be free you know i mean we all we're in the middle of Silicon Valley we know that we were getting increasingly convinced like this is a way to and it's a method of ownership that you need to kind of sign on for and that we weren't sure people would do that but once you sort of go through that looking glass of like oh this is how you own this stuff then the ball just kind of starts rolling downhill it's like this is great everyone can access everyone can view it it's available to the entire planet but here are the owners and that's and that's completely visible and transparent and it's mediated by the blockchain there's world computer like it all just started to make sense and so i think yeah we got kind of got galvanized and i remember even that yeah we had like our little catch phrase i think we even used it as a password on a file for a while it was punks to the number two moma it was a big joke yeah yeah yeah yeah

5:02Matt Hall:And literally prediction of the future. By the way, I think it's a classic pattern in art when it's like the first thing is that's not art. And then, oh, and then some of it goes, no, no, that is art. And it's that challenge moment that is actually important on the art thing. So, you know, back in 2017, when you guys hit publish, what do you think would happen? I remember having arguments because, you know, even though I was not then, unfortunately, part of the CryptoPunk community, which I now am a little tiny part. right like defending to my my friends like it's got to be more complicated than this number of pixels and i was like no art is a question of perception so what will you guys as kind of artists and technologists what they hit publish what do you think would happen at that time we

5:47Reid:were just hoping it's like will people just pick up on on this like will they think that they own it i mean that was the hardest thing is like you know and obviously we were using this analogy of like, well, people value their Bitcoin, you know, and so could that apply to a collectible? Could that apply to art? And so we just hoped people would just, just grab a few and just kind of start to feel like they own them and trade, you know, we just, and we just, we're looking for just enough of a signal there to feel like it, you know, that it worked, you know, and so it really was an experiment that we thought of it as an experiment for sure.

6:17Reid:And it was something we just kind of fit in between other projects we were doing, but we really loved it. And we just said, let's just hope that just something, you know, this, like this happens. And initially it didn't, right? Like we're not the best marketers, you know? And so we just sort of wrote, you know, kind of a nerdy post in the Ethereum subreddit, you know, and we're like, Hey, this is an experiment in digital, you know, art and collecting. Come and get one. They're free. You know, you just have to interact with the smart contract and, you know, a handful of people did. Right. But some people and they were like, this is cool.

6:49Reid:But then maybe like a week later or a few days later, there was a Mashable, was it? Yeah, they posted an article and they kind of said all the right things that maybe we should have said. It was like, this is the future of digital art. This could change, whatever, however it was said. And then all of a sudden, this community formed up, seemingly overnight. It was overnight because within 24 hours, they had all been claimed. And then just all the dynamics we had hoped for were suddenly happening. Aliens sold for three grand. you know and when they were it was all just free 24 hours ago people started making them the profile

7:23John Watkinson:pictures on social media i can remember the first time something sold for one dollar because it was free and we were like well you'll get them for free and then someone's like well i prefer that one i got it for free a dollar's nothing and then it was like well if you're spending a dollar i'll probably send up to ten dollars you know we might have been on the we might have been on the sell

7:38Reid:side of that dollar because we were just kind of trying to be market makers you know it's like if anyone wants to buy one i'm selling i don't even really care what the price is we're so happy if

7:45John Watkinson:Anybody just does anything with this.

7:47Reid:But we were buying too. You know, someone sold one and tried to sell one for$10. Like, yes, I'll buy that. You know, we were just sort of trying to be market makers in those first few days, really.

7:56Matt Hall:So that was the acceleration point. When did you kind of get to a, this is now part of the firmament of the story of crypto, the story of NFTs, the story of art. Like, when did you kind of go, ah, I have that realization now. And how did you reflect on, huh, started with an experiment, hopeful experiment, you know, to mama. But just like, hey, we're trying it and we'll see what happens.

8:20Reid:Well, we went through kind of that crypto winter phase where, and that was really just more about keeping the lights on. You know, we were running the Discord and we were keeping the website up and everything. And we just sort of, there was very little activity, but there was sort of this, what, like kind of a hardcore fan base, right?

8:36John Watkinson:Yeah, a couple hundred people maybe that would just check in. And, you know, that's really what kept us going, kept us going too. Because we're like, oh, they're into it. I'm still into it. We'll just keep it going, you know.

8:46Reid:Yeah. And there was, in particular, there was this one person who had claimed like a thousand. And they were just relentlessly dumping them. You know, just as soon as they sold it. And just as low as, you know, they were just like 40 bucks. And that happened, that took place over the course of a year. A year. This person just slowly unloading them. We were buying them? Yeah, we bought them. We're buying our own ping files now? We sold it for a dollar. We're buying it for 40. This is a good business. Yeah, this doesn't seem right. Yeah, and so we had to get through all that. But yeah, I feel like the beating heart there was that there was this crew who was so into it for no reason financially.

9:21Reid:You know, they just loved it now. And we did too. So we just kept it going, kept the lights on basically during that time. And then right at the end of 2020, or even maybe in the mid-2020, we just started to feel that little pickup. you know where it's like oh wait there's more people in here more energy more excitement 2021 just started with a bang i remember just new year's day was just the biggest day by far just all of a sudden i don't know you know what exactly the dynamics were but new year's resolutions

9:47John Watkinson:for digital identity i don't know yeah yeah to the day though january 1st it was nuts and we we'd seen like there'd been like moments like a week of excitement and then it would quiet down so we just sort of kind of like whoa this is bigger than usual but we'll just ride it out and it just kept

10:03Reid:getting crazier and crazier so yeah and so i think during 21 it just became obvious like oh this is a going you know this is like all the hopes have been achieved here that you know this is like a

10:13Matt Hall:worldwide tunnel and and when did it start like going okay we've we've we've launched the sailboat and now we're kind of like along for the journey just along with everyone else when when did that

10:25Reid:moment happen i feel like kind of early on in that that was always our thesis you know like that was part of what we said was like that was one of the you know we always laid out like what's different about this you know and one of them was it's like okay we kept some of these as part of minting them but otherwise we're the same now we don't have any special privilege you know we can't go in and change things we can't make more we can't assign yours to someone else you know we did none of that stuff so we always made that claim that it's like this is separate from us now that we're just collectors with the rest of you you know and what you know whatever we at that time we still ran the website but that really there's no special permissions anyone could run a website like that and there are other websites that have all the data and track all the market activities i think we've internalized that pretty quickly but maybe everyone else didn't you know and in 21 it's you know it increasingly felt like oh we're responsible for a bunch of people's kind of financial decisions here you know got a little like yeah i got you know it started to get very fraught where it's like okay the dollar values are extremely high now and everyone's looking at us for the next step and we're trying to say this is a decentralized experiment.

11:29Reid:And that wasn't really holding up anymore. No, I don't think so. I think I'm going to blame you. I think I'm more comfortable with that idea.

11:37Matt Hall:Part of, I think, obviously, hindsight is always 2020 versus looking through the glass darkly at the future, which is experiments and all the rest. Part of the magic here was you went, no, no. This is part of, it's decentralized. It's part of, it's a collective community. No, because, by the way, Silicon Valley, We only have dual class stock. We go, okay, we're going to control this more. It's like, no, no, we're going to be more like crypto founders with that kind of launch. Do you think anything would have been lost if CryptoPunks were upgradable? Does it ever kind of? Yeah, definitely. I think so.

12:11John Watkinson:We have no regrets, you know, how we did it. I think that's like a big deal to us. And I think it will be increasingly a big deal. There's a number of people that understand this too. But it becomes, I think, a little more understandable as you get comfortable with the basics of all this, with the blockchain, all that kind of thing. but we really wanted this to be like immutable upon deploy. So there's over on one of the walls in this exhibition, the code is there, and you can just take a look at what we did. And it's the same thing that we did as when we did in 2017. There's no admin functions.

12:42There's no anything.

12:43John Watkinson:And so there's a couple crazy downsides to that. If somebody makes a mistake and they lose their punk, it's like, sorry, nothing I can do. But the upsides are that there's nothing we can do. You know, like you can always, there's a market there that runs completely out of our control. You can always do anything you want with your punk. You don't have to go find, like John was saying, with the certificate of ownership. You don't have to hopefully hope that gallery is in business to prove that you owned it. It's all there. It has nothing to do with us.

13:11Reid:And as we've gotten to know art collectors, I think it's easier for art collectors to collect this kind of work from living artists. Because these things are such immutable sort of things. You know, you don't have to wonder if, you know, someone was making the case that sometimes, you know, artists will have a show in New York and then they kind of quietly are selling a bunch of the same thing out the back door in Europe. You know what I mean? Like, it's like you don't get that here, you know.

13:35John Watkinson:So I think you said, too, like one nice thing about this mechanism is it's a way for people not to wish for our death. Yeah. You know, like the set size is set. You know, we can't make more of them, you know. It's already a collectible. Leave us alone.

13:51Reid:I'd like to believe that CryptoPunk price wouldn't move up or down if we died. Actually, I want to broadcast that. It might go down. Good point.

14:03Matt Hall:One of the things I always think to myself, and obviously it's a second guessing and amazing journey and success is always difficult. But if you could call yourselves your younger selves, 2017, before you hit publish, is there anything you would tell yourself? Do this differently? Ask this question.

14:21John Watkinson:Yeah, you know, it's well then another natural one of that is like now that the market's done 3.9 billion Like you guys want to take a couple percent there, you know, I got my that might start to add up But I think no, it's like surprisingly not many Changes and some of the stuff that probably we might have changed is it's nice that that's sort of like locked in because it has a certain like Authenticity to it, you know, like there's such a thing as like polishing it too much like in some of the rough edges because it was something we were just doing for you know a small audience are kind of charming now i think so keeps it punk you know yeah true yeah yeah whenever we

15:01Reid:talk about and obviously it's it's a bad mindset anyway just to say what we could have done or what we should have done you know it's it's not good to think through you know through that lens but whenever we've even joked about like oh would we change this in the art and that kind of stuff you know now that it's being scrutinized to a degree we never would have imagined but then you just think yeah but this is part of yeah just it's charm and authenticity and and you know it's like this is internet art like this is something that we just put out there and then this happened you know and and you're right if we if we go back in time and and miser over every pixel would it just feel kind of a little too well-rounded and just kind of polished in a way that just loses that edge you know and so i think in general yeah we don't spend a lot of time wondering what if and and certainly the royalty stuff very glad we didn't do that because we just love the purity of it that is just this is pure decentralization very crypto yeah yeah and and and that and even even if you had put one percent or something you don't know how that could have affected things early on you know you know it's yeah so i think that's all sort of hindsight bias really to think

16:02Matt Hall:of all those what could have been yeah which by the way i think is the right answer because when i thought about asking you guys this question i always think well how would i answer the question very different or i think maybe the that first that that flaw that you had to correct in the crypto contract that might be the one thing that's for sure yeah yeah we had to redeploy

16:20Reid:immediately basically upon launch because we had a bug and that felt horrible because there was this excitement from the community and then we just thought we had sort of snuffed that out it's like it's going to take us now we know we have to do this much more carefully so we can't just tomorrow put out a new contract and hope it works you know we have to now be much more careful with our testing and everything and so it took us what a week or something to get that done or more than a week. And even though that doesn't seem like much time, we just thought, well, that's it. Everyone's going to move on to something else.

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16:48And we were quite, not only were we gratified that kind of

16:52Reid:everyone came back, but they even kind of replayed in good faith most of the transactions, you know, that they had sort of done, but hadn't worked. And so, so they, but you're right. It would have been nice to have that. But you know, even that there's a difference because we didn't think of the the bid side of the market all we had was offer for sale and buy in the original contract but then as part of redoing it we were like you know we should have a bid side of this too I remember you tell me that we yeah yeah

17:21John Watkinson:it's and I was like dude we just blew it like you want to make it like even more

17:26Reid:yeah yeah and then now to look at it too like we're looking at it just off camera here the code because it's up on the wall and it's only like 246 lines of code it's like you can't get that much that many lines of code right but it's like it does have to stand for all time it does it is the craziest kind of pro like programming you know we've been software developers for 30 years and you you know nothing compares to writing a solidity contract in terms of just the pure the pressure and everything and you don't truly understand what

17:55John Watkinson:immutable software means until you've blown it and you really can't fix it yeah and then that that enters your heart and stays there forever and then every contract you do after that you're like I know what that feels like so I'm gonna do everything I can to not feel

18:07Reid:that way yeah so yeah in our career up to that point we really we were rapid prototypers we used to do a lot of stuff with the Google Creative Lab where they're like we need you know we don't mock up this product or we want to do this thing for next weekend you know at an event so we're just sort of run and gun you know we can get things done fast and so all of a sudden we were working on that the absolute polar opposite kind of work to do and yeah so now anyway we have a good community of Solidity auditors that we now bring into anything we're doing. That was our first ever Solidity code, too.

18:42John Watkinson:So that's how we do things, too. We'd be like, oh, we'll learn it by doing it, you know, which works fine elsewhere, but not so much. Immutable, a little harder.

18:49Reid:Yeah, yeah, yeah. We only really even learned what Ethereum was in the search of how to do this. You know, we had the idea of a digital collectible, and then you were talking about it should be, you know, it seems like crypto would be the right thing for this. We looked at how some people were trying to do it with Bitcoin. There were some attempts to use colored coins, that kind of stuff. But then we came across Ethereum, and it's like, oh, this could work. But then it's like, okay, now what is Ethereum? How do you actually do this?

19:14Matt Hall:So I want to come back to the community, art, narrative, et cetera, because it's part of, I think, some of the kind of discovery of magic along the journey. But because you're also, in addition to being artists, you're technologists and geeks. Using Cloud Code now, right? Like, how is AI's code generation intersecting with the way you're thinking about the world?

19:37John Watkinson:Yeah, it's been a real surprise because, you know, when we went to, we did computer science. This is where we met. We did computer science in the 90s. And this was like, you know, we both took an AI class. And this real sad guy came out and was like, well, here's the textbook. And we're going to go through it all, but nothing worked. So welcome to the class. The 90s was the absolute low point for AI. Yeah, it was just, yeah.

20:00Reid:And even, I mean, Hinton. None of this works.

20:01Matt Hall:Yeah.

20:02Reid:We were at University of Toronto. Hinton was teaching there, you know, Jeffrey Hinton. And I remember I almost took his class, and then a grad student was like, do not go near that guy. It didn't work, man. Yeah, exactly. He's washed up. None of that stuff worked out, you know, but he's, like, stuck on it and everything. And it's just so amazing to see that, you know, how he stuck with it and a handful of others to push it over the top. But in terms of using it ourselves day to day, I mean, it's amazing in that I just feel like now everything we're doing is like the creative part, is the hard part, you know, and we can just, you know, just skip over and just speed through all the kind of grind work that would just sort of slow you down or maybe kill inspiration, you know.

20:41Reid:And so I don't think either of us think of AI as actually being a creative tool in terms of like it has ideas or we're using it to actually make creative content. It's just more like it allows, it frees us up to be just working on the cool parts, basically, or the really challenging, interesting parts from a tech point of view that are kind of a little beyond it right now. So it's immediately, it went very quickly to just like required, you know, I mean, you can't sit down and start coding without it, really. You just want that sidekick at all times, you know.

21:14John Watkinson:I think around the time of the first reasoning models, we were just keeping an eye on it. We had like, you know, chat GPT subscriptions or whatever, and I'd ask it some question, but like, I don't know. and then uh and then around the time the reasoning models happened i asked it to write something for me and then i asked it to change it in natural language and it made the change like a fairly subtle change and i was like whoa you got to check this out like and then uh and then from there on it was like you know it's radically accelerated our work and you know you couldn't couldn't do it without it now basically or they feel so slow and dumb you'd be like why am i like i'm doing some api connection here like this is so boring yeah yeah and our whole career we've always been

21:51Reid:very kind of polyglot. Like we've done stuff with games, you know, with game engines. We're Java developers at our sort of core, old school, 90s Java developers, but then we do a lot of Java.

22:01Matt Hall:Some people listening to this still know what Java is. Yeah, exactly. I know. If you're out there, that one person. We see you. Yeah, exactly, because it's still amazing.

22:09Reid:But yeah, then we switch over and have to do JavaScript because we're doing web stuff or switching to Solidity. So it's just amazing to be able to do that context switch with the AI agents. And now we feel sort of enabled to go further afield. It's like, oh, we can get into anything now because we don't have that huge hill to climb to just get Hello World going, basically. And so I feel like it really enables a wide range.

22:36Matt Hall:One thing I'm curious about, because this is something I do. Like I had benefit of first commercial investor in OpenAI, was on the OpenAI board. because I got into the AI revolution because what I realized was, by the way, my undergraduate at Stanford was artificial intelligence. So I'm very much in the, oh yeah, this is a winner. This is all not going to work. I went to philosophy because they don't understand what thinking or language is. But what I realized, and this is what the first insight for DeepMind is, is hey, if you can apply scalable compute to learning systems, which also, by the way, having scaled data helps, you can suddenly create interesting functions.

23:15Matt Hall:And it started with self-play, right? It was the Pong playing itself. It was Go playing itself. It was like, oh shit, this is now going to turn into something. What? I don't know. But that's when I kind of, that was my realization that turned me from, you know, the first couple of years being into Bitcoin. I was always been very positive. It was like, oh, I'm not going to stop focusing on crypto. I'm going to focus on AI now for it. Now in the creative process, it is definitely a tool. It's definitely accelerant. It's definitely like encoding. But, like, for example, for me, when I start approaching, like, some line that I'm thinking of, I actually use, it isn't as a muse, but it is as a foil.

23:54Matt Hall:Right? Like, so, for example, I go, oh, I wonder what you would apply Wittgensteinian language games to reinforcement human feedback learning. Right? And is there something there? And I'll do a couple of quick posts with asking for citations. Now that there's deep research, I was doing this before deep research. Do you guys do any of that in your creative process? I'm just curious about, like, not just the tool of accelerant, but the foil.

24:21Reid:Yeah, I think so. You can kind of vet ideas, right? You can just sort of try to pretty quickly figure out what the state of the art is or whether it's possible, whether it's been done before, you know, that kind of stuff. You can kind of quick study on it. And you have to always have enough sophistication to know to take it with a grain of salt a little bit. You have to kind of follow up maybe, not just take what it's saying. Because sometimes it's not right. Yeah, exactly.

24:41John Watkinson:Or like, oh, this is an amazing idea. It's like, no, it's not.

24:44Reid:Yeah, there's been some people out there who are like, oh, man, I'm making major breakthroughs with quantum mechanics according to my chatbot. Yeah, exactly. Who's programmed to love me. Yeah. No, it is good for that, too. Just what's possible and just what's the problem space, what's been done. So, yeah, I do feel like it does feed that. And it allows for kind of more ambition in those categories as well.

25:09John Watkinson:It's such an unusual tool having, I mean, I don't know if you had the same experience, but having been in software for so long and software breaks in ways that you are comfortable with, you understand, like, oh, you got a null pointer or there's an error or whatever. It doesn't lie to you. Yeah, it doesn't just be like, I don't really know, I'm just going to say something. It's like, whoa, that's weird.

25:27Matt Hall:You want to hear this, even though it's completely fiction. Yeah, yeah.

25:32John Watkinson:Yeah, so that's been very unusual. and seeing people who, like, we have a pretty good mental model of what it's doing, but seeing people who don't have that, I mean, it's so convincing. And that you just, it's crazy, like, seeing some of, like, the models that people are like, oh, this actually is thinking about this. It's thinking about me. It understands what I'm saying, what I mean. And I'm like, I'm not sure about that. But, yeah, it's a very interesting new thing.

25:55Matt Hall:So back to the narrative side, I think this is, like, perhaps with the experiment, an intentionally designed feature, not a bug. But when you released in 2017, you actually let everyone else write the stories. You weren't going like, here is the story of CryptoPunks. Here's the different groups. It's like, here's a fun, cool thing. But it was deliberately, and there must have been kind of this, like, I hope that interesting stories are going to be written. Like, it's kind of, there must have been an impulse to try to juice it some. And the restraint is an interesting, Like, say a little bit about, like, the kind of narrative around it and, like, where you thought, okay, here is okay.

26:37Matt Hall:And, oh, my gosh, it was really important to keep the hands off.

26:41Reid:Yeah. Yeah, and I think overall we were pretty hands off in that, you know, just letting it happen. I know, you know, as nerdy kids, we were into, in Canada, we were into collecting hockey cards. And then I was into that magic card game for a while. And the trading was so big in that world, you know. And that was always like the big stories. You know, did you hear about the trade that happened? Did you hear that he has a Gretzky rookie now or whatever? You know, like all those kind of stories. And so that was sort of our hope is that by having this sort of open marketplace and extremely efficient marketplace, right?

27:14Reid:You can spend a dime on a million dollar transaction, basically, that there would just be those stories. And I feel like that is the case now. If you go to the CryptoPunk site and just look at the transaction history for each punk, and we put them up on the screen behind us all the time as part of the exhibition. every one of them is like its own story now and there's drama and if you recognize the you know the ens addresses or you know or the address or the ens names and you kind of know who was involved and yeah one popped up uh we were talking about how we were just early on we were just buying or selling and there was one that i think i had sold um we just saw it pop on the screen yesterday i sold it for about 100 bucks or something you know and it's like oh that was a good one why did i sell that one presumably now somewhere between 100 and 400 000 yeah yeah right yeah and uh so So anyway, it's all those stories, you know, and then of course people taking it on as their identity.

28:06Reid:And then, you know, so I just feel like each CryptoPunk is being kind of is this living entity now that has all these layers to it. And yeah, there was one that popped up yesterday that had been sold so many times, right? I don't know, what was it, 40 times or something? It's like, is that the record? You know, it probably isn't. There's probably one that's been sold more. But and then there's others that have never been touched. You know, they just, someone claimed them, still has them. And that's, our profile pictures are like that, of course. And yeah.

28:32Matt Hall:So you brought up identity, which is the thing I was going to move into next anyway. Presumably when you launched the experiment, you didn't think this was also going to become an interesting thing in digital identity. I mean, or did you? We had a little bit, yeah.

28:43John Watkinson:So we had a little bit of an experience, like a project we made with Google was just an app, like they were changing their logo to the Android logo and, or Android was, you know, sort of centering their marketing around the Android logo. So we made an app with, again, the Google Creative Lab to make yourself, you know, make the Android logo into you.

29:01Reid:You put clothes on and, you know, accessories. You know, not completely unlike this where you're basically kind of dressing up the Android logo. And you had all these different choices of hats and clothes and glasses and everything. So, yeah, definitely some, like, that was part of what led to this.

29:15John Watkinson:And that went crazy. And it was a Google app, so that had a nice, you know, platform to start with. But people really loved it. they made it their profile picture and we kind of realized like oh the profile picture is like the most valuable real estate on the internet basically you know because it's beside every one of your posts it's not just one post like i like this and it's gone so that really was like stuck with us yeah and because we you know two guys no no can't market worth shit and then like also no budget no nothing so we're like we got to think of some way where people get into it and start talking about it as themselves so that was why the profile picture was uh you know yeah and if you remember

29:50Reid:at that time, that was kind of the iPhone versus Android kind of like holy wars. Like people really identify with what phone they carried at that time, you know? And so that Androidify really became like people were proud Android users. And so that profile picture thing really took off. And the numbers on that app went crazy, really. That was a big hit for Google, even though not financially or anything, but just as a marketing hit it was. And so, yeah, it stuck with us to think about that profile picture. And yeah, and whenever we thought about stuff we were making we just kind of knew it's like we're never going to be the great marketer but could we make something that just has that where people end up kind of doing the marketing for us you know do they kind of push it and then this has been the most extreme version of that where every next collector becomes uh becomes a big marketer of it you know like they love to talk about it they love to make it the profile picture you know and so it um that's part of this idea of it having moved beyond us you didn't hear about this from us you know somebody

30:49John Watkinson:else told you you have to get a crypto box like that's how this works that's why people ask us like what's what's this or what's that and we're like i don't know like this thing like is doing its own thing now like i they don't nobody asks me nobody tells me like this but i feel like

31:01Reid:sometimes we're the last to hear about things for sure yeah yeah so we we definitely underestimated

31:05John Watkinson:the extent to which that was going to happen we've kind of hoped like oh if you like it you'll put it as your profile picture we didn't you know i like this one rather than like i am this one i didn't expect that to happen necessarily. Yeah.

31:16Matt Hall:Yeah. So, so one of the, the, the kind of great experimental things was make the affordance so that it can become a profile picture can be deployed and used this way. And, and, and, and maybe that will become part of people's story. Um, so you've now launched other things too, you know, me bits, et cetera. What are some of the principles that you've been learning of like, how do I, how do I launch these things in interesting ways now. So the profile picture is one. There's probably stuff in digital identity. There's probably stuff in community participation. But like, what are some of the kind of guideposts of like, hey, we think about this when we're creating new projects, new art?

31:56John Watkinson:I think each project was sort of like a response to something we had learned or a question we had been posed. So Autoglyphs is more, you know, a pure kind of art project, but it was related to the feedback and pushback we got for the punks that were like where's where are these images and how you know how were they generated and we're like oh yeah that's actually not fully visible as part of the process so can we make that full that fully visible and part of the process so that was autoglyphs um and i think that we sort of have alternated a little bit between like an identity sort of interactive thing and then more of like an art side thing tech exploration kind of almost Yeah.

32:36John Watkinson:Yeah. And we have the advantage now that like people care when we launch something like punks was like we had done. I don't know how many things, 40, 50 things. And you really don't you know, there's a thing like one thing, do something good and like people like it. And there's nothing to do something you thought was good. And no one even cares. They don't even not like it. They just don't even respond at all. So we really like learn the hard way, like how to just build something in so that people reacted to it at least, you know. So we don't have to do that as much anymore. We get a little more freedom.

33:05Reid:Yeah, to make a subtler case. Yeah, but yeah, I think, yeah, like Matt said, Autogliss was all about can the entire artwork be created on chain in its entirety, so the entire process is visible and permanently on the chain. MiBits was moving into 3D space and there was a lot of metaverse talk. I still think there's something there of like 3D digital identity is still really cool and interesting, so that was the focus on that. and I think just anything we do, Quime was about the self-referential the program is in the art and I think that we always still want there to be a tech challenge there too we don't just want to just kind of put out content, you know what I mean, we want there to be something new, some twist because we just love that stuff too we are nerds and we like to tech challenges we like to push ourselves I feel like that's where our creativity comes from is pushing up against a challenge and so uh so we always try to build that in um and i think we're still kind of not marketers where we just like we just follow our nose and we don't think a ton about like product market fit it's mostly just sort of like does this do we vibe with this you know does this feel right

34:13Matt Hall:then let's let's do it you know so what's the project and this may be a question for each of you but what's the project and it probably is reaching back into those first 40 or 50 that you guys went, I love this one, and it didn't get that much attention. And it's probably more pre-punks than post-punks, but I'm just curious, what's the one that was like, ah, it was creative, like, zzzz.

34:39John Watkinson:Yeah, and we didn't, it's funny, because we did things that were so impractical that they were probably best understood as art, you know, like ideas that were like, yeah, this is really funny and weird, but like, why, you know? But we started on mobile really early, like on the Sidekick with Danger, which was like...

34:58Matt Hall:Some people listening to this probably remember what a Sidekick is.

35:01John Watkinson:Yeah, exactly. Probably the same guy who remembers Java, remembers the T-Mobile Sidekick. Yeah, and that was working. They had an app store and everything in like 2005 and 2006. So that's how we went independent, actually, was selling apps. And so we wrote a ton for them, had such a great experience with them, and then did that with Android. So some of our early Android apps, we were obsessed with trying to make a new type of home screen that wasn't icons. We tried this several times. A couple of those I think were really good, but we just couldn't quite get it over the hump. Yeah, yeah. So a few of those kind of things.

35:35John Watkinson:We've written some games.

35:36Reid:Yeah, because the whole time we were like, why? We have all these new, we have a completely new platform, and yet it's still kind of like Windows or Mac OS where it's like click on the icon. And we just wanted to overcome that somehow. But I guess it was just so ingrained. People, yeah. So we had some faithful users on this totally kind of more like information notifications. And just everything was just information driven and as opposed to app driven. And we thought that was really cool and there was something there. But yeah, maybe just the entrenched sort of way of interacting with tech was just too strong there.

36:10John Watkinson:A good example of a sheer insanity app was back when Android had no very loose permissions. You could just do anything you wanted. we wrote a thing called app chat which was a chat room for every app on your phone and so you could talk to other people using calculator right now or whatever and people and it was just like people would be like anybody got any good contacts out there they'd just be like sending the weirdness

36:33Reid:yeah and but for some it was it was kind of like some games people would just be talking about the game you know and and sharing ideas but yeah then people would be on calculator and it's like what words can you spell with an upside down calculator you know and if every app had its own little culture you know because you were just in the you could just basically it was almost like you could just open up the chat it because you could overlay so Android had no security early on you could just overlay stuff right on top of other apps so we just whatever app you're in you could just kind of swipe from the corner and you were now chatting with other users of that app and it was completely wild I was unhinged what was going on but I I didn't dare go into like the Tinder chat.

37:12Reid:I did not want to know what was going on there. But there was lots of messages in that one.

37:17John Watkinson:Yeah, that was like, we were trying to do a thing then where we were like, I don't want to do the pitching and raise money for startup. We had done that once, and it was a fine experience. But we were like, let's just do weird stuff, and if one of them happens to become big. So this one, it's an insane idea, but then it was like, oh, maybe this could be like support for developers, for people using the thing. So we tried to turn it into that a little bit. It didn't quite work. But so, yeah, but that was the model we were operating under was like make anything that anyone would care about and just see if it was anything more than that.

37:45Matt Hall:You know, one of the interesting things, which I'm sure you guys have kind of reflected on, is that in Web3, there's kind of a tension between, you know, code is law, you know, like a natural gravity and social consensus. Right. And kind of how it plays in a community dynamics. is there anything that you guys have thought about like what this tension is what it gives this kind of artistic possibility some of the kind of work you're doing like because it's it's one of the things that it's kind of magical but these human systems is that they're yin and yang together

38:22Reid:yeah and that and there that is a real tension right when we've seen the coda's law kind of break down a few times with the Ethereum DAO, with the first CryptoPunks launch contract. You know, we said we're relaunching it because there was a problem, but it's that still the community can decide what to do, you know. And so that tension does exist. And so we love the code is law. And like I said, we think it is just such a great kind of artistic tool. You know, This digital permanence that you get from it is so great, so we love that. But, yeah, there is also this interesting thing where the community does sort of make it happen and keep it going.

39:04Reid:Why are we confident that CryptoPunks will still exist in 10 years, in 50 years, in 100 years? Because the Ethereum community will keep going. It could just stop tomorrow, but there's all these reasons, including CryptoPunks, that it won't. you know and so yeah so i'm not sure if we have any sort of specific things there but but we acknowledge that tension and it's interesting and definitely fundamental to all of this yeah

39:27John Watkinson:yeah and i think um yeah the tension between like the laws of the country it operates in and the code as law which is almost more con it is convention as mechanical convention but i sort of think of these things as like consensus machines you know like and that's what you know that's the miracle of uh digital currency being worth something and that's why the crypto punks are what they are is there's like mechanism for you to have to achieve consensus around things and how they work and sometimes people like defect from that system and go to like you know a court of law and decide like I'm not playing by these rules anymore but for the most part that doesn't happen so so in a way it is pretty interesting and consistent I think yeah I mean this may be

40:06Reid:varying getting away from your question a little bit but we were kind of surprised that the maybe the actual kind of ethereum the core ethereum community like the ethereum devs the founders were quite slow to come around to NFT, CryptoPunks, all this stuff. And we never understood that because we were sort of thinking, it's like you've made this system, this huge global system, but you can't be sure, you know, you don't know what's going to happen to it. You don't know if it'll eventually maybe threaten governments where they might make it illegal. And there's been a bit of that. And it's like, but now this is culture.

40:36Reid:You have culture in this system. Like that is extremely important. You can now make a case that it's not just money. It's not just transaction. It's not just a tool that drug dealers could use. It's like, no, there's culture here. And so I think they've come around to that maybe just in the last year or two even. I feel like we felt more warmth overall from the, maybe like the hardcore kind of Ethereum dev community or something. But we think that's really important that it's like there's culture on this now. And that might end up being the biggest reason for it to continue when you expand the time horizon.

41:13Reid:out to decades or even centuries.

41:15John Watkinson:You know, it reminds me of a story we had. We talked to a museum who was acquiring a crypto punk and they're like, well, can we have the right if Ethereum were to stop operating, can we have the right to remit this on another chain? Right? No. They're like, well, what do we do if Ethereum stopped operating? Like you, you can run a node. And it may be another museum can run another. Maybe it just becomes a bunch of museums running Ethereum for the art. You know, that's possible. You can do that, you know, which is an interesting kind of way in which it could persist.

41:42Matt Hall:In what ways do you look at CryptoPunks as finished art project? And which way do you look at them as a evolving art project?

41:49John Watkinson:I think an interesting combination of the two. And depending on how much, how you came to it, if you think of it as visual, it's complete. It will never change visually. But we don't think of it as just that. We think of it as an interactive thing. And every transaction that occurs behind us on these screens is adding to the story. It's like those transactions are stored in that original contract alongside everything else. So really that's the most interesting thing about it in a way, you know, is what's happening with it now and in the future and in the past.

42:18Matt Hall:Rapid fire questions. It's questions we ask every guest. You can answer at any length you like. But it just kind of gets a fun through line. It's not quite artistic, but it's a fun through line through all the conversation. So is there a book, movie or idea that gives you optimism about the future?

42:35John Watkinson:For me, it's, I don't know if it's any particular book or anything, but it's, I think, renewable energy, which feels like because I was, you know, pretty bummed out about climate change for a long period of time. And now I can see, you know, I've got, well, we got people that just want to make money working on climate change effectively and at a scale that is essentially unbelievable, especially for potentially people in our country. So I find that really inspiring and just the idea that energy might be so available, ubiquitous, and relatively harm-free that I can't even imagine what that will be like.

43:07John Watkinson:So that's optimistic in a way.

43:09Matt Hall:I made fusion investments exactly on that. Oh, OK. Yeah. Yeah.

43:12Reid:We're definitely clean energy nerds. So we can tackle that. Yeah.

43:16Matt Hall:What's a question about crypto or AI you wish people would ask more often? Yeah.

43:22Reid:I mean, certainly with CryptoPunks, it is about kind of the decentralized thing. I feel like so many people just always maybe just focus on the art or even maybe just the community. But just like, and then part of this show is about like, this is how it works. And that's so fundamental to it. You know, once you kind of get that feeling of how it all works then. And so that, yeah. And I feel like crypto, because there's so much financial stuff going on and drama, it kind of always gets pulled away from the decentralized. It's like, oh, this new stable coin started up and everything. It's like, who cares?

43:53Reid:the fundamental thing is the decentralization and we're always preaching that you know we're sort of old school I guess or something in that way you know original yeah I think for me um on the AI

44:05John Watkinson:side is a little more of like focus on what we can do with what we've got now there's a lot of like it's going to be AGI or it's or this thing sucks and it's using all our water whatever I'm like but there's so much amazing that you can do that's amazing about this right now that you know that is going to change so many things.

44:22Reid:Good and bad, right? So rather than radical abundance, let's just talk practically and rationally about what it is, what it can do, good and bad, instead of almost like it almost feels like waving sort of this pie in the sky stuff in everyone's face rather than speaking kind of honestly about it.

44:40Matt Hall:I think you may have already answered this question because of renewable energy, but I'm going to ask it anyway. Where do you see real progress happening outside your industry?

44:49John Watkinson:Yeah, it is odd in that we're in a time that does feel to me like the future now. Like, you know, like, whoa, that's great. Yeah, a Waymo goes by or something. Yeah, yeah, we've even seen Waymos drive around, and we know about Waymos, but then there's like, there's nobody driving that thing. Like, it had that visceral reaction to it. I mean, I think, yeah, we had that feeling, I think, first with smartphones when they rapidly progressed, and we were like, this, knowing where you are in the world at all times and knowing everything about everything, that's incredible. But now we're at another level of all that, you know?

45:18John Watkinson:So I don't know.

45:21Reid:Yeah. I think maybe the add-the-renewable energy. Yeah.

45:24Matt Hall:If everything breaks humanity's way over the next 15 years, what's the first or next step for getting there?

45:33Reid:Fix how we communicate with each other maybe. You know what I mean? That's pretty bad right now. That's pretty horrific. Yeah, I don't know. Yeah, just maybe everyone start thinking more locally and building up from there rather than getting pulled around by the big global picture that's just so easily accessed and commented on and everything. I feel like that's kind of what we've tried to do when we think of things like philanthropy and everything. It's like, I think you kind of have to start in your own backyard a little bit or else it's just too intractable or something.

46:08John Watkinson:Yeah, that'd be nice. We grew up basically in the era of techno-optimism, like the internet's going to change society in all these positive ways. And there's sort of like a darkness to it now that feels like, you know, surprising in a way. And it would be nice to find a way out of that, I think, back to sort of what we were hoping for a bit more in the web.

46:28Matt Hall:Bring some light back to the web. Matt and John, it's been awesome. I look forward to our future conversations. Thank you. Yeah, thanks so much. Possible is produced by Pallet Media. It's hosted by Ari Finger and me, Reid Hoffman. Our showrunner is Sean Young. Possible is produced by Tanasi Delos, Katie Sanders, Spencer Strasmoor, Imozu, Trent Barbosa, and Tafadzwa Niemorundwe. Special thanks to Surya Yalamanchili, Sayida Sepieva, Ian Alice, Greg Beato, Parth Patil, and Ben Rallis. A big thanks to the PUNKS community, Sean Bonner, Natalie Stone, Becky Kleiner, the Node Foundation, and its team.

From the publisher

Before NFTs were a category and crypto was an industry, two artists released 10,000 characters into the world with no roadmap, no pitch, and no expectations. What started as an art experiment in code ended up flourishing into a movement about ownership and identity. In this episode of Possible, Reid sits down with Matt Hall and John Watkinson, co-founders of Larva Labs and creators of CryptoPunks, to trace how a small creative experiment became one of the most influential cultural phenomenons of the internet era. They reflect on what it means for art to live on-chain, why decentralization was a design choice rather than a slogan, and how digital identity became one of the most valuable real estates online. From museums and blockchains to profile pictures, permanence, the conversation explores how letting go of narrative control can allow culture and community to write the story themselves.

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