In short
Summary of Podcast Episode: "Why Karate Combat is Leaping into Web3 with Robert Bryan"
Podcast Details
- Title: Raoul Pal: The Journey Man
- Episode Title: Why Karate Combat is Leaping into Web3 with Robert Bryan
- Recorded on: August 4, 2023
- Guests: Robert Bryan (Co-Founder of Karate.com) and Tareq Nazlawy (President of Science Magic Studios)
Episode Overview In this episode, Robert Bryan discusses the innovative approach of Karate Combat, a new mixed martial arts format that integrates Web3 technology to enhance community engagement and athlete interaction. The conversation delves into the unique rule set of Karate Combat, the importance of fan engagement, and the application of tokenomics in the combat sports industry.
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Key Themes and Discussions
- Introduction to Karate Combat
- Background of Robert Bryan:
- Former finance professional with experience in cybersecurity.
- Transitioned to founding Karate Combat based on a unique idea from his father-in-law.
- Concept of Karate Combat:
- Aims to offer full-contact karate as a spectator-friendly sport.
- Focuses on fan engagement rather than traditional combat formats that often favor grappling.
- The Role of Web3 in Karate Combat
- Community Engagement:
- Bryan emphasizes how Web3 technologies allow for deeper connections between brands and their communities.
- The inclusion of a native token facilitates a new level of interaction and investment in the sport from fans.
- Fan Incentives:
- Fans can earn tokens by correctly predicting fight outcomes, enhancing their engagement without risk.
- The model aims to turn viewers into active participants, boosting loyalty and interest.
- Unique Features of Karate Combat
- Rule Set and Culture:
- Distinct from MMA, Karate Combat prioritizes striking without grappling, appealing to fans who prefer striking arts.
- The atmosphere promotes respect among fighters, contrasting with the often aggressive and trash-talking environment of other combat sports.
- Aesthetic and Venue:
- The fighting environment is designed to be visually appealing, including unique venues and a patented fighting pit that enhances the viewing experience.
- Tokenomics and DAO Structure
- Token Utility:
- The Karate Combat token allows fans to engage in a form of betting without the risk of losing money, thereby increasing participation.
- A DAO structure empowers token holders to have a say in league decisions, such as fight matchups and recruitment of fighters.
- Regulatory Considerations:
- Bryan discusses the complexities of navigating legal regulations surrounding cryptocurrencies and ensures compliance to protect the league and its assets.
- Community and Cultural Impact
- Building a Supportive Community:
- The interaction within the community has led to fans actively participating in fighter recruitment, demonstrating the engagement level of Karate Combat’s audience.
- Challenges and Opportunities:
- While Bryan acknowledges hurdles in scaling due to regulatory ambiguities, he remains optimistic about the potential for growth as fan engagement increases.
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Key Takeaways
- Innovative Sports Model: Karate Combat stands out by redefining the combat sports landscape through community-focused initiatives.
- Web3 as a Growth Catalyst: The implementation of Web3 technologies, particularly through tokenomics and DAO governance, is crucial for the league's future success and fan involvement.
- Cultural Relevance: Karate Combat appeals to a broad audience, leveraging the rich history and popularity of karate while introducing new engagement strategies.
Conclusion Robert Bryan's insights into Karate Combat reveal a forward-thinking approach to sports entertainment, incorporating Web3 elements that create a unique blend of community interaction and fan engagement. As Karate Combat continues to evolve, it presents a case study for other brands exploring the potential of Web3 technologies in enhancing consumer experiences.
For more information, listeners are encouraged to visit Karate.com and engage with their community through the app.
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This episode illustrates the intersection of traditional sports and emerging technologies, making it relevant not just for fans of karate but for anyone interested in the future of sports entertainment.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
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1:28The world of crypto is an incredibly exciting journey that we're all going on together. We don't know where it's leading to, but we know it's going to be absolutely massive. Join me, Raoul Pal, as I guide you on our adventure to discover just what this new world will look like. Welcome to this special edition of Adventures in Crypto with me, Tarek Naslawi. I'm the president of a company called Science Magic Studios. We're a Web3 studio that uses emerging technology to create deep connections between brands and communities. As you will probably notice, and I'm starting to get in the habit of saying this now, I am not Raoul Pal.
2:04Raoul is a good friend and colleague. He's also a co-founder of SMS, which is how we got to know each other. And for the month of August, I have the privilege of running the show to take you on a very special tour about all things to do with brands and Web3. a topic which has been talked about a lot as one of the major drivers of adoption, where there's a lot of cultural currency to tap into and bring people in off the sidelines. But we also know it's not a cakewalk after seeing some very exciting moves in the last year or two as well. So our job this month is to get under the hood about the why and the what and how of brands using Web3 to connect with consumers and fans.
2:41And with that, I have the great privilege of introducing our guest today, Robert Bryan, founder of Karate Combat, a new mixed martial art format, which has been designed from the ground up with the idea of disrupting the format with putting fan engagement first. When I first found out about Karate Combat or KC, I was absolutely fascinated about this as yet another example of how sports and entertainment is disrupting and what the role of Web3 could be in that. So welcome to the show, Robert. How are you doing? Good, good. Thank you for having me on. It's a pleasure. Well, thank you. It's a real pleasure.
3:19I very much enjoyed our last conversation where we were really kind of getting into the whys and wherefores of karate combat after finding out about it. And you have a very interesting story to tell. So I'm looking forward to sharing that with our audience. But before we start going into karate combat itself, tell us a little bit about you, Robert Bryan, and how you ended up in the Web3 space one way or another. And take us as far back as you think is relevant yeah well you know as you know today CardiCom has started a new sport um where the world's top striking league and we're using crypto in a way that you know I don't think anyone out there is doing anything close to this so it's very interesting but it's very new and how we got here was just you know very long roundabout stories so you know my background started in TradFi um you know worked at Goldman number of different hedge funds over a 10-year period in New York City.
4:15And after that, I was always interested in actually running a company. And I saw a pretty unique opportunity in cybersecurity. It essentially, can't give you a high level view, in the medical device cybersecurity industry, there is very, very little in the way of cybersecurity. And two researchers came to me with this thesis, I ended up funding the company, running it as CEO. And that's a story in itself, but essentially right now the company does about 90 % of the market for medical device and planable cybersecurity. So anyone, you know, with a pacemaker, you know, anyone, you know, on a ventilator, we most likely did the cybersecurity for that device.
4:57So in any event, you know, that was quite a journey itself. And I was actually looking at taking some time off from that. I actually had another CEO that the company was transitioning to. And actually, my wife always wanted me to meet with her father about this interesting idea he had. And he's the nicest guy ever, but honestly, he has very limited English speaking. I, unfortunately, speak very limited Spanish. So, you know, I was putting off for a bit. I didn't know what it possibly could be. And he basically came into my office and he had a, you know, what I thought was a pretty crazy idea at the time, but it was simple.
5:36He said, look, karate is an Olympic sport, but the way they do in the Olympics, it doesn't work at all for TV. But if you look at the sport of karate, it actually has a massive following. So for instance, in the United States, you know, two to 4 million people do MMA, depending on how you count it up, but over a hundred million people do Shotokan, which is just one type of karate worldwide. So it's a massive market. And the The other thing is when you look at how the UFC has become successful, it's very interesting fighting. However, the fans don't like the grappling and karate doesn't have grappling.
6:10And, you know, if you look at a lot of the movies, a lot of what you see is karate. So it's one of the most fun to watch types of fighting out there, period. So essentially what his idea was, was to look, you know, take the Olympic fighters. They train full contact, even though they don't fight full contact in the Olympics, have them play full contact and it'll be the most exciting mainstream combat sport out there and absolutely no one's done it before and i heard what he's saying i said man this is this can't be a good idea this sounds horrible this is so simple like of course somebody's tried full contact karate before um and you know it turned out there was a few reasons why um no one no one had done it before but you know we saw a few ways around that and yeah and what are those because like I'm sure that like many of the people in the audience, like I didn't even realize that Olympic karate is not full contact.
7:01Like what's the, what's the deal there? Well, to, to tell you how Olympic karate works, um, it, it's pretty ridiculous, frankly, you know, karate is a combat sport. So the way it works is it's touch only. But furthermore, if you accidentally hit the person too hard, which is extremely subjective and they're hurt, you lose a point. and if you hit them you know way too hard you're just disqualified so nothing was a better example of that than the last olympics when you had you know a guy from saudi arabia and by the way he was the first olympic medal winner ever in their country and he was in the golden gold medal match with the individual from iran and he hit the guy clean perfect strike knocked the guy out The refs come up and they're like, you lost the match.
7:49You're just qualified. And they're like carrying this other guy out. And then they like wake him up. They're like, you won the gold medal. Good job. So, you know, that's sort of Olympic karate. And there's an organization called the WKF. And it essentially what these guys did is, you know, they set up an organization. You know, they did have a stranglehold on the Olympics and they made the athletes pay to compete. You know, I think that they didn't have the largest platform, you know, when the athletes paid to compete, you know, in these limited contact matches. But the big problem is they really prevented the athletes from participating in any other combat sports league.
8:28We weren't the first ones interested in these athletes. You know, the UFC was after them, all sorts of people. And what the league essentially did is they said, look, if any of our athletes participate, they didn't say this openly, they did it behind the scenes. If any of our athletes participate in any other league, we're going to tell them they can never go to the Olympics, which is obviously a horrible thing to do in an athlete. And frankly, it's these guys dream. So that's what essentially it set the sport back. And that's what kept these athletes from performing on a larger stage. and when what what when we came along the way we found it to get around that issue uh it was actually quite interesting so at the same time this this idea came across my desk something else happened in another area of the olympics um speed skating essentially there were these two i think they were dutch speed skaters competing in the middle east they just did an exhibition event.
9:25They got paid$3 ,000 or something along those lines. And the Skating Federation did the same thing. They said, you can never go to the Olympics. Well, these two guys hired a law professor, filed an antitrust complaint, and they actually won. So that case precedent had just been set. So we sort of said, hey, you know, now is the time for karate. If the competing league tries to prevent these athletes from competing, you know, now we have this antitrust precedent to to sort of get around them. So, you know, that's sort of how, how the league started. So armed with that knowledge, you know, our, you know, our background and doing other, other sorts of similar businesses, we flew around the world.
10:01We signed all the best fighters, including the number one greatest of all time fighter. And essentially that's how the league got off the ground. Well, I mean, look in that little intro there that you've given, there's, I don't know how many hooks you've you've given you've given us there like the first is um i mean you must be one of the most grateful people for their father-in-law uh uh ever i think right if uh if uh you know i yeah you know what i feel bad because my wife always reminds me about it and um you know i told bass the story boss was on the joe rogan show and he basically said the same story but he said her brother rather than her father and her father was like what man the one time you know they mentioned me on the joe rogan show and they got the wrong guy okay well that is too bad well i mean i'm i'm sure like that you know our following is almost as big as the joe rogan show so we can set we can set the record straight the record straight set the record straight so that's that's that's very interesting and um you yourself at the time then so actually you were you an mma fan at this point that you decided to kind of like jump into this thing you're like were you sort of looking this purely from a you know what what's your father-in-law's name man i told him when papa brought this idea to you and you started looking into this and you had just been doing your stint in cyber security for medical devices were you already an mma fan at the time or was this something that you were looking at really is more just like a you know what there is actually an interesting gap here in the market well funny enough i had seen so the way the landscape worked at the time is you had the ufc which at that point was already a great success and then a number of other companies were essentially copying them exact same little set sort of ufc juniors and you know i don't know if those models would work or not but if you look at baseball you know everyone just cares about the best teams you know no one's ever heard of the the yankee farm team you know I thought combat sports is probably going to be the same way.
12:08I think there's a few surveys out there, like 96 % of MMA fans only care about the top five fighters or something crazy like that. So even though I saw I was interested in the space and I was looking at these other investments in the space, I just didn't see a great opportunity there. But when this came along my desk with karate, not only is it a different rule set, but it's a completely different culture. so you know rather than copy the UFC I said hey look here's an opportunity to do something completely different not just from the rule set but also culturally and when you look at the values of you know millennials or the younger generations they don't some UFC you know in this pre-fights they're saying I'm gonna kill your I'm gonna kill your family you know I can't make great your wife's in my DMs you know all sorts of crazy things and you know I don't think that resonates quite as well with the younger audience.
12:59And with karate, you know, there's still a lot of competition, but there's also respect. So I'd say our fighter confrontations are similar to F1. You know, you still have this aggression there. You know, they're not best friends, but they treat each other with respect. And they also have, you know, very complex backgrounds. In MMA, you know, you're training in gym. It's a lot of people from, you know, California, Brazil, you know, southern parts of Russia, very concentrated areas. Karate is pretty diverse from around the world. And a lot of these fighters teach children during their day. So they're very interesting.
13:32They have great backstories. You know, there's just so many incredible stories there. So, you know, all that together, I said, hey, look, combat sports is growing. And this is the perfect platform to be a more mainstream combat sport that resonates with a larger group of people. Hey, everyone. We're going to take a quick pause and hear a word from our partners. We'll be right back.
13:55so there's there's a few things that you you've already hinted at as well like that this this opportunity is really created by the fact that um the largest franchises and all of the franchises that have replicated that model the ufc model um same rule set and and and the and it sounds like the big deal there was like there's a lot of viewership here but the rule set is giving rise to fighting which results in grappling because grappling is basically what is grappling like basically the discipline which is gives you the best odds of winning in that rule set like if you want to win ufc you've got to be great grappling and that means fights always end up on the ground and is is that kind of the is ufc getting boring for people is that the real issue yeah i mean look i i'm a ufc fan as well you know they created the industry i i love what they do um ufc was essentially all different types of fighting you know what's going to be the most effective with that rule set and and by the way a lot of it is advantage you know for for for grappling you know it is close to a real fight but honestly it's a very soft mat right um there's a lot of things that are different from a world world fight you know you're also in a small area confined by a by a fence so all these things benefit grappling they benefit certain things and even even the smallest thing you know such as the way the fence is set up you know people have changed their entire style um to capitalize that you know a lot of the grapplers that you see so you know there's still a lot of interesting strikers in the ufc still incredible sport but for me you know my favorite part what was the striking and i think a lot of the fan new fans and new fans prefer because it's easier to understand and i think most of the older fans Even if you understand grappling, I do jujitsu myself.
15:43The striking is just more exciting and it's more fun to watch. So that's why I think our rule set is exciting. But rather than just the grappling, we've made a number of other changes. So when you look at some of our highlights, it might look similar to MMA. But we made a number of other changes to the rule set with intention of making it more exciting. So when you actually watch a fight, it's completely different than MMA. and I think that's why we have a lot of the old old school guys in MMA you know we didn't expect this we were going after a new audience but when we started year one we were on fight fight pass yeah I think we're the highest rated show other than the actual UFC and all the comments were like hey this reminds this exciting again you know this reminds me of the original UFC so you know we're really happy with the rule set we think it really showcases the parts our athletes are the best at and fans have loved it.
16:34I mean, that's, that's, I think important to, to, to get to is like you, the actual format of the sport itself is the core part of the proposition, right? We're going to talk a little bit about the web three element, but it's the actual, it's not, it's not really mixed martial arts. And I think I probably actually just misquoted that it's actually just karate. Like it is, it's a karate format. It's karate fighters. Um, and it's full contact striking. And that's the real kind of the core of what's different to this about what you can have in a different UFC. Yeah. So quick interjection there. So we call it karate combat.
17:10Our core base of initial fighters, you know, essentially most of them came from Olympic karate. However, any type of stand-up striking is welcome in our league as long as it follows the basic rule set. And we've definitely leveraged on the brand name of karate. You know, that's definitely the biggest part of what we do. And the finest thing about that is, you know, it's incredible brand period. You know, you look at it, it's the top, what are the top TV shows out there? You've got Dragon Ball Z, you know, I think Cobra Kai was the biggest TV show in the world, you know, the past two to three years, right?
17:45Cry is excellent from branding, but then you come up to the corporate side and investors hate it. They're like, well, what is this terrible idea? We're investing in a karate company. It sounds like a kid thing, right? So, you know, it's perfect for branding, but people are not in the business or, you know, a lot of the older investors just just you know don't seem to get it you know whether it's get out other other traditional businesses we're partnering with you know the whole group of business people out there i don't think is in tune with what incredible brand it is and you know how great it's been to kind of attract new viewers to our league i mean uh it doesn't sound like it'll be long before they change their mind with like the kind of participation rates that just seem to be quite staggering like you said 100 million people doing karate um globally um but you know for anybody that hasn't actually watched a kc fight yet right and i i certainly hope that everybody goes on um goes online and and uh and watches some of the fights uh to see what we're talking about here it's also a different vibe right like what when i first uh when i first went online and I think it was KC39 that I was watching.
18:51The actual kind of arena itself is also aesthetically quite different. Tell people a little bit like, you know, what they might expect to see and why you guys decided to, you know, bring a really strong digital angle into the, into the aesthetic. Well, so first off, you can watch on karate.com. That's the easiest way, way to get up to speed. What we do is definitely unique. And when you look at it, sort of, you know, it looks really interesting, but when we created it, we always had one goal in mind. We wanted to make the content people wanted to see available in the ways they want to see it. And we had this quarter that's been around for hundreds of years, one of the oldest sports out there, right?
19:31I mean, hey, cavemen are fighting, right? We had that platform, but we're able to change all the rule set because we changed from Olympic Christ. So, you know, I explained how we made the rule set more exciting. You know, we also made the venue completely different. And What we did is we actually ended up focus grouping a lot of people when we came up with this. And we didn't want the traditional stadium. So we did all sorts of crazy stuff. Back then, we had like a boxing ring. We like put a boxing ring, you know, on top of the World Trade Center and sort of mocked it up and said, hey, look, this isn't a stadium.
20:02We got people watching. This is cool, right? And what people generally thought was, why are you having this weird location? It must not be the best buyers. and people only want to watch the very best spiders however we found out way we changed everything about it you know the the venue um the look and feel almost made it look more like a movie half like a movie half like a sport then they thought it was extremely cool and then when we showed them you know traditional mma they actually the focus group they were coming back was oh this looks a little trashy not as classy etc you know we we like the sort of movie oriented to look and feel much better.
20:41And the important thing about that is it allowed to grow our sport before we had the following to fill a whole stadium and without these enormous fixed costs. So, you know, it was basically a really cool environment that people love without the fixed costs. And essentially the things we changed is we have a patented pit that has 45 degree angled walls. So it's exciting for the fighting. We can go up the walls, but we can't stand there. So people run up, they do kicks off of them, But there's some other advantages. So one, there's nothing between the viewers and the fire. So whether you're there in person or it's on a camera, there's no cage.
21:17There's no ring. So you're shooting sideways. And you can have a better look and feel. We actually shoot it with movie cameras. We use movie lighting. The audience is standing, you know, rather than sitting. So all these different things give like a fight, you know, almost like a fight, upscale fight club vibe that the audience really likes. And in season one, we actually did have an event on the top floor of the World Trade Center. We had an event in Acropolis in Greece. We had an event in South Beach, out in Hollywood in California, and these really unique menus. What we did to further this thing is in season two, we actually dropped that.
21:54And we sacrificed live for a period of time to film it with a virtual bathroom. So we went to the world's largest movie studio in Budapest, set up a massive green screen. It had a real audience, but inserted virtual worlds behind it. And that was one of the biggest risks we've ever taken in our business. And it turned out to work out very well. You know, the audience ended up loving it. But when you put all that together, you know, what you see today, you know, it's been four or five years perfecting it, but there's definitely nothing like it out there. So, wow. Okay. So, because when I tuned in for KC39, I think I was seeing the latest iteration, which is, you know you've got the fight going on you've got quite an intimate looking it's almost deceptive because it looks like the crowd's quite big but they're really close by the pit and then in the background it's almost like i'm in the metaverse you know like i'm actually in uh this whole thing's kind of taking place in you know a very sort of um 2020s digital world gaming type of aesthetic um and uh and it really does make the thing feel grand actually um and uh adds certainly to the certainly to the vibe but you mentioned it's been four or five years in the making so actually karate combat started when started in 2018 is that right 2019 yeah i think i think our first events we're in our um we're approaching our fifth season now so you know this is our fifth season operation and the r &d was about a year before that so it's already been about six years at this point that's that's that's nuts now if if i sort of just think about all the things that you were trying to take on there with creating this new this new um franchise different rule set different aesthetic um and also i think challenging the um the governing bodies approach as well to how fighters can participate in the sport as well um those three things seem pretty ripe for disruption but there is a there is a web 3 aspect to this whole thing as well you know we've been talking for quite a few minutes now we haven't even got to that so there's that much meat already in what's different about kc but tell our audience how you guys decided to try and incorporate tokens into the fan engagement experience and this fascinating concept of something called up only gaming?
24:20Yeah. So my, one of my partners in the company, he's always followed Web3. So I'd followed Web3 from a high level, you know, back when I was in finance and then Bitcoin was in its infancy. You know, I was actually a proponent. I always thought, you know, it was an interesting thing. I argued with my friends about it on, are we still have a fraternity list serve? You know, I said, Hey, this is interesting. We're arguing about it. Funny thing is now 10 years later, they all work in the industry after making fun of me back then. But I didn't really have a unique Web3 knowledge. I was running these other two companies.
24:54I didn't have the time to follow all these new projects. But my partner had invested in a number of Web3 businesses. He had founded one already. And so essentially this was his idea. But the core killer application is pretty simple. What we did first is we took, you know, the league assets were actually purchased by an offshore foundation company, sort of a typical DAO setup, if you can imagine. So there's a token that's directed by trustees essentially at the will. Sorry, the foundation is directed by trustees based on the will of the token holders, more or less, similar to other DAOs. The one thing that we did that was interesting is we went all the way.
25:39So there's no inequity. I don't own any other equity. It's literally just the token out there, period. That's the only thing related to the league and its governance that's external. But that being said, that wasn't enough to take a business that was going really well and sort of change its path. The idea that we liked is simple, so I'll go through how it works. So say you're a karate combat fan. There might be some criteria, but you might receive an airdrop. And you get a link, you click it, you go to the Karate app, and you'll get some karate tokens. When a fight comes up, you can pick what group of fighters or which fighter you think is going to win.
26:26If your fighter wins, you get more tokens. If your fighter loses, you don't lose any tokens. So that's very interesting because it's not regulated gambling. You can only win. And you might say, okay, well, how are you going to pay out? winners. So essentially the founders set aside a large chunk of their tokens to pay the winners over the first three years while the league is growing. So that's sort of the setup. And at first, it sounds like, okay, this is an interesting concept. You guys are doing a lot of new things here. How does it come together? But that's actually extremely important. So the most engaging thing for sports fans is having a little bit of incentive on the outcome.
27:10I think the recent stat said almost 50 % of people under the age of 34 are only interested in watching a sport if they have a wager on this. It's a very, very strong incentive. And it's an incredible customer acquisition tool. You know, DraftKings essentially created a$10 billion company because they found a loophole in the game laws that it was a game of skill and not luck. What we're doing just isn't even gambling at all because you don't stand to lose anything, period. but he has that same incentive. So if you imagine someone who's a dentist or something like that, and he might be kind of interested in our league, you'd have to show him so many viral clips of a fighter like Conor McGregor to have him interested enough to essentially watch a fight.
27:58Whereas if you give him$30 of tokens and the guy's going to make$10 if his fighter wins, all the research says he'll drop what he's doing and he'll not only watch the fight, but usually they'll research it and they'll become involved. And the advantage is once you acquire that customer, sports is some of the stickiest model in the world. You don't have to change anything. The more they watch the players, the more involved they get on their own. So once the fan has that initial moment where they're watching their fire win or lose, they usually continue to follow that fire. So once we sort of get the fan interested, it's all downhill from there.
28:34and we think this is a perfect customer acquisition tool and it's only possible with Web3. Hey, everyone. We're going to take another quick break and hear a word from our partners and then we'll be right back.
28:50So, God, I don't even know where to start there. I think we're going to go backwards, right? Because, you know, we talk on this show in this month, we're really talking about what the role of Web3 is with brands and why brands are investing and there's two big things you talked about. You talked about almost like the killer application of the token being an acquisition because of the unique nature of the sporting. Let's go there for a second. But I want to come back to the fact that KC is owned by a DAO. And what's that like, right? Like for sure. So to take the first part first, you can win, but you can't lose.
29:24Okay, so great. So the first thing is, right, what's the catch? And the catch really is, well, the founders have set aside tokens literally as a way to fund that stickiness of the actual engagement model. And from a fan perspective, the more you engage, the more you can earn because you can't lose. So there's no reason not to watch. There's no reason not to bet, bet being kind of this thing, right? To back one of those fighters. And that's a conversation starter, right? Now you've got like a, you know, a sticky group of your viewers who are probably going to be like, you know, talking about, that's how you build your evangelists around the franchise and how you build that stickiness.
30:05Is that something that you think, you know, has wider application beyond specifically sport? Do you see that kind of mechanism as something which other brands and other sectors could be using? Or you think this is something which is uniquely linked to that stat that 50 % of people might only be watching games which they have a wager on, which is quite mind-blowing, to be honest? well i i'd have to think about a little bit more broadly in our case we loved it because i think it's great for sports in general but very good for for combat sports you know it's a it's a simple rule set and it's something where the fans can have a lot of say you know if you're asking fans to do something complicated you know like draft a baseball team or something like that I think it gets complicated very quickly.
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30:57Combat sports are simple. You know, mono versus mono, who's going to win? It's a very simple thing to vote on. You know, our fans vote on who's going to win, but they also vote on who's going to fight who and also who we're going to recruit. You know, it's very simple things that fans... Who we're going to recruit. Interesting. Yeah, wow. It's very simple things that fans care a lot about. So combat sports, I think, work particularly well for this versus more complicated team sports. So, you know, we're really happy about specific application. But I think that, you know, in all the sports, I think owning, obviously it's not owning, it's different than that.
31:35But, you know, having real say in a sports team is one of the most sort of engaging things out there. You know, the Green Bay Packers, I don't even know if the stock actually owns the league, but man, everyone's so proud about their Green Bay Packers stock certificate. I think it's such an important concept throughout sports. And Web3 allows you to take it a step further, allowing you to do the airdrops and get people involved essentially for free. So I think it works well for sports. I don't know about our exact application outside of sports. I'm sure there's some tweaks to it that could have it work well.
32:16you know outside of the upwind gaming you know we're using we're using you know sort of our token a number of other ways that we think are unique and drive value as well that aren't really related to that concept so for instance in combat sports there's this huge you know this huge debate out there the leagues are making a lot of money you know all the are the fighters making enough but at the same time if you look at a lot of these other leagues you know where fire pays 50 the league doesn't really make any money. UFC is the other extreme. You know, you got Fiverr pay, I think it's below 20%.
32:49You know, and obviously they have some of the highest margins out there. So you sort of have, you know, how are you going to make these work? What we do with the token is that the, so there's a pool of tokens that fans are basically, you know, picking different fights. If you're a fighter and, you know, a lot of fans, you know, pick your fight because they're interested in it you know that's the size of the token pool maybe all the fans just want to fight bet on you know fight number five because that fighter walked out in the way in in a duck costume or something like that right so maybe that fight has a much larger um token pool the way we incentivize the fighters is we give them a percentage of the total tokens that fans have picked for their fight so it encourages them to promote their own fight so you have an immediate feedback looped it, right?
33:37And the, and, you know, in the UFC, they have, you know, whatever it is, you know, 30, 40 fighters on a card, you know, usually only the top one or two fights are incentivized, you know, by pay-per-view. And it's really hard to track, you know, what value you're actually having here. It's perfect. They can watch real time, how engaged the fans are in their fight and they're directly benefited from it. And, you know, all of our, all of our fighters have tokens as well. So we're essentially all incentivized together. And it's a great way to encourage the fighters to do the right thing and at the end of the day, benefit from it.
34:11So actually, you know, you, the DAO, the fighters, the fans, all holding the KC token is extremely central to the idea of like, the more we all engage in this thing, the more the whole kind of franchise will benefit from that. And of course, the up only aspect of this is kind of a certain level of irresistibility you know that they're taking out the downside there is this is this driving demand for the token you know like as a fan i'm guessing that like if i want to participate either i got to get you know airdropped some token or whatever which means you need to have a wallet address presumably for for these fans or they got to go somewhere and get the token in order for them to participate right so let's just say i just heard about this i'm like I'd love to, when's the next KC card?
35:00I want to tune in and watch the stream. How do I get me some KC token? What does that look like for fans right now? Well, the easiest way is to download the app. It's pretty easy to get involved that way. We give the fans some tokens when they start using the app day one. if you want to purchase we we don't sell any of the tokens um we just give them away we're using it more as a fan engagement tool honestly um i know externally you know fans can go to exchanges to purchase tokens separately um it depends on your jurisdiction um there's a host of rules around it but you know i think there's a number of the the top exchanges i saw out there that that do list the token so so if i download the app and you give me some token for just getting started but i know nothing about crypto have you set up like a custodial wallet for me so i can participate in the thing or do i need to turn up with my own non-custodial wallet exactly so yeah but the beauty of this idea is it's web3 it runs on web3 but the core the core functionality of it is built for sports fans.
36:19It's simple and they don't even have to know it's web three. So it's one of the easiest apps out there. You know, you download the app. We do have to give you a seed phrase because we are creating a wallet for you, but it's very simple. It's, I think it's like three clicks. You know, Apple makes it extremely easy. We actually have our, our Android app is launching in the next couple of weeks as well. It creates a wallet for you, but you don't even see the wallet. All you see is boom. Okay, you have whatever it is, you know, 88 karate tokens. And then you see a list of the fights coming up. Usually it's just the next fight.
36:52And you can click it. You see all the fighters. And then you can go in there. You know, you pick the winning fighter. You can just click and, you know, allocate your tokens. And when the fighter wins or loses, you see if you win additional tokens. And then we have another simple area where you can vote on different initiatives within the league. So for instance, you know, who's fighting for the title. And once again, you know, that's very simple. You know, it's just a picture. Here's what we're voting on, you know, click the way you're going to vote. And then it just has, so that, that was sort of enough right there to accomplish what we want, you know, have the fans engaged to simple concept, but it works very well.
37:31We have another, we have a number of other things that we're rolling out. And then obviously there's the basic stuff that we have to give people where they can, you know basic wallet functionality it's just sort of send receive tokens things along those lines so so as far as like most of the fans that are watching karate combat right now like that they will just not they'll have not have a clue that we're on web 3 rails right now right like is that other than it says other than it says karate tokens um and you you know you're going to win tokens other than that um no you don't have to be web 3 sophisticated whatsoever but i'm guessing that like there's there's probably a bunch of people that would be like oh i've just you know in the last three cards i've managed to treble my kc token stuff like is there a market for this token like can i go cash it out somewhere because i'm guessing if you can't and we'll come to the regulatory bit in a minute but if you're if you're not the the seller or trader or whatever the tokens you're not the you're not the market for the tokens have you seen people ask you and your team questions like, hey, how do I sell my KC token?
38:42Is that a question which comes up? Yeah. I mean, once again, the app makes it pretty simple. If you're doing well and you have a whole bunch of tokens, I think fans are pretty adept of their own and figuring out what their different options are to do with them. If they want to go and find someone else to buy, usually it's pretty easy for them to figure out how to do it. But our app, you know, from our end, we make it pretty easy for them to transfer their tokens wherever they want to. You know, it's their tokens. You know, it's up for them to do whatever they want with them. So we make it easy for them to transfer it to any other wallet.
39:19And from there, it's like any other cryptocurrency. Well, you know, I mean, one of the big things that like is a discussion in this space, no matter which brand or to be honest or company or use case that we talk about is basically the idea that you know the this this challenge that people have around scaling experiences because you know for people turning up who understand the idea of having custody of digital assets and having a wallet and I've got the things I can trade them on a marketplace over here I can interact with an experience over here that's still the very much the minority of people and you've you've got a sports franchise here and you have an acquisition model with with the KC token where a bunch of people will be coming in who have got no idea about that but the thing has a financial value so one of the things which I think is a really interesting question is is do you think that there's people that are through fans of martial arts are starting to get to know what it means to have tokens and transfer them into another wallet like who's all using the things Or is it actually that KC is maybe even attracting people who are familiar with crypto?
40:27So this is actually pretty interesting. So sitting back from a high level, you know, our goal with all of this was just to grow the fan base, right? And bring more people into the league in a fun, exciting way. And we thought it was perfect for that. But when we step back and we think about it, you know, obviously we have a number of other partners that are, you know, that we partner with. they're wondering, you know, what percentage of our fan base is already involved in cryptocurrency. And when you look at, when you think about the types of people out there, you know, the people who invest in crypto per currency, invest in, you know, meme stocks, and honestly are interested in combat sports and even more so wagering on combat sports.
41:08That Venn diagram is like three circles on top of each other. You know, it's like basically the exact same people. So in our heads, are like, oh, all these people, you know, are similar to ourselves. Probably a lot of them have wallets, right? You know, to us, you know, Web3 is so, so big. But surprisingly out there, you know, I'm not, you know, I'm a traditional guy now getting into Web3. You probably know the stats better than I do, but it's still surprisingly small number of people that have wallets, even in our space where we have like the perfect demographic for it, period, right? So, you know, We have noticed that.
41:42Even our fans, I would say most of them are not super crypto savvy. Now that we're doing this, we've actually quickly gotten a large portion of Web3 community interest in us. So when we announced what we're doing, we had a huge number of Web3 enthusiasts now come and become interested in the league. Obviously, those guys are experts. But the martial arts only fans, I would say the vast majority of them didn't have a wallet. But the concept is so simple. they understand it pretty quickly, right? They're like, well, you're saying you're going to give me tokens. And if I pick the guy that wins, I'm going to get more tokens, right?
42:16People love free stuff. So, you know, they figure out pretty quick and we made the wallet simple. So you'd be surprised how excited they are to jump on board. And we talk about on our broadcast, you know, and even our commentators, you know, are pretty interesting. At first they said, oh, you know, what's this token thing? You know, they found we were pushing it. And then, you know, afterwards they hear about it. You know, they come back and they say, hey, this is awesome. You know, like, how do I get more tokens is a question that people always ask me, right? So, you know, I think people are learning pretty quickly and we keep the core aspect of it very simple.
42:49So I think people are coming around and they can actually figure out pretty easily, even with no tree knowledge. Well, I mean, I think it's very interesting to hear that because I think that's one of the hypotheses that gave rise to us even having this show in the first place is, are things that people love brands intellectual properties um art and media and these things are they actually a force for um you know people starting to use this stuff and it feels like that you you especially that it's built into the kind of acquisition model for kc that this is very much an experiment to watch isn't it and and and for the audience you know when you tune in and you watch one of the fights there is no ambiguity that there's a token involved right it is absolutely like plastered all over the screen and the commentators are saying, you know, don't forget to place your, to back your fighter or what have you.
43:39I forget how they kind of introduced that. But the Casey token is very integral to the experience of watching it. So you cannot miss it. Yeah, that's for sure. Most people are very happy about it. You know, there are a lot of hardcore fight fans that they already know that we have the token. So I don't think that some of them don't want to hear more of it. Um, so that, that, that was some of the only native feedback we actually did get. Some of the fight fans are like, man, this is such a cool promotion, but they're like, you keep telling us about the token. Um, we already know about it. And then like the first comment was like, yeah, we heard it was started by these crazy web three bros.
44:17And I was like, well, it's certainly not me. Uh, maybe my partner, but yeah, we, we keep talking about it just so all the new people understand it and it brings, you know, a lot of new people to the league, but it is so simple. I guess some of the OG karate combat fans are like, man, we already know how this works. Come on, it's easy. It wasn't from the beginning then, right? Like the token was something which you guys decided to introduce sometime down the line, is that right? Or was it there from the start? Yeah, so, you know, I go, now that we're involved, I go to all these Web3 conferences.
44:49And, you know, it seems like we stand apart. Most of the Web3 projects out there, basically the core of it is just Web3. You know, if it's a game, you know, the biggest draw by far is it's Web3, right? You know, you never see a game out there like Fortnite that's ridiculously popular and go say, hey, we're going to become totally a Web3 project, right? If someone did something like that, it would probably be insanely valuable, right? What we did was we had a traditional sports league. We were already in operations for three years. We were actually just becoming EBITDA positive, which is, you know, a huge mark in our business.
45:26and you know all the traditional sports investors out there you know they said they were very they're interested in investing in us all those different different things then we told them our web3 clan and they were like man that's a big risk these guys are these guys are really it's interesting but they're taking a big risk out there um you know we think it's worth it but we already had something that we really had private market fit and we're just using crypto to to supercharge it and you know i think that's generally the the the way to go if you can You already know the product works and then you're just supercharging it with some sort of additional alignment and incentives or customer acquisition with Web3.
46:03But there are actually some learning pains as well, taking a traditional business and moving it over to Web3. Well, but I mean, I think that if this whole sort of series is about brands and Web3, there was marketing before Web3, right? This company may have existed for 100 years, not just for six years. So the idea that you're using the technology, this emerging technology, to just amplify what you already know is working and grow the sport because, or grow the franchise because through this up-only gaming mechanic, there's now an incentive for me to go get the app and sort of play. You know, that's not rocket science either, right?
46:44This is what also what actual regulated betting sites do, right? you create an account and you get your first whatever$10 or$50 of betting or whatever like free knowing that that's just basically the price of acquisition and you all are doing the same thing but it's up only so you've you're you're really just you know you had something solid to build on and for most other people out there in brands I think that's that's really important to remember you're not addressing necessarily a a web3 native audience you're addressing karate fans or or or people who are fans of nma fighting and making that experience better that's actually something that sometimes i think we'll all do well to remember that don't get obsessed with the technology make the experience better and it feels like uh you know you guys took a swing on it but that's what it was really the the motivation behind that i i want to come back to what you said before though which is um you know you kind of almost glossed over it that KC is basically owned by the foundation, like by a DAO, right?
47:49And so there isn't any equity around. It's really just the value of the token. What is that like? Like, you know, being a DAO. And I'm talking a bit more sort of like from an operational perspective, like how you manage the relationships with DAO members, because that's a big operation, like running a DAO. as you know if you speak to any DAO operator or DAO member it's quite an operation to do that and how does decision making work for the company in that in that respect you know what and what was that like compared to more traditional your experience you've had it's it's definitely been interesting but the good thing is looking at from a very high level it this can be hard with a lot of traditional companies but sports are among the best students you know if you think about the NFL you know it's a whole bunch of owners running around I mean that's almost similar to a Dow right there you've got all these crazy billionaires spread across the United States just voting separately on on what's going to happen right so as sports actually are using a very similar structure to begin with the other thing is you know the sports almost like a protocol the the rules don't change very often right and you're just sort of feeding different inputs in this guy's fighting this guy and every once in a while you know maybe there's a small change to the way it works, right?
49:11So sports are uniquely set up to it. The small changes that you do have to do, just a lot of the understanding out there, that's where it can be tricky, right? Combat sports guys are some of the funnest people out there. You know, everyone's into exercise, things like that. But, you know, we're not huge fans of change, right? So, you know, take someone who's a marketing guy. I think we had someone who worked with us, great guy, but he's like, does this mean, Rob, I'm going to have to listen to these crazy guys in Discord about who's going to sponsor us? Like, this is going to be insanity, right?
49:46And, you know, they're all so concerned about it. They're like, am I going to be, like, listening to all these crazy guys out there? Like, who are going to recruit? You know, like, what if they have the best guy fight the worst guy in the league? Obviously, that wouldn't happen because there's a fighting commission. You know, but people were a little bit scared at first, but, you know, we have a great team. They're all open-minded. Now they love it. that same guy, you know, we were looking for sponsorships in the, in a category and he was like blasting on discord. He was like, Hey, you know, does anyone know like XYZ sponsors in this category?
50:16He actually got a few, a few intros. So, you know, it's been a learning curve. You know, at first they were really funny about it. You know, we had to have these company wide calls, go through it a few times. I think people were a little scared to ask. And it is, if you know nothing about web three and then the company that you work for is just going a hundred 100 % all the way, right? You know, we give them all tokens, but no one has stock anymore. Like that's a shocker right there to these people, right? So, yeah, it's a lot of change. It's a lot of learning. But, you know, even they know that Web3 is the way a lot of things are going.
50:51So they know we're kind of at the cutting edge. So they were excited about that. And now that they've learned about it, you know, everyone's super happy. You know, there's small pushback here and there. like, okay, maybe the social platform, you know, instead of just fighting posts, you know, now, you know, you do have to have some Web3 stuff in there, right? So, you know, every once in a while, you know, one of our poor fight guys gets some complicated, like, Web3 question he has to respond to, right? So, you know, it's still not 100 % positive, but overall, you know, I think every single, I think every single person's really happy about the transition, especially especially when they see the way it's turned out.
51:30Is anything surprised you? So this is a question I ask actually everybody who we've done one of these special episodes with. Because, you know, also having direct interaction with the community is not easy, right? It's kind of always on, which is, you know, it's definitely a bit of an adjustment for like, you know, you go from having a job to having like a community who's like, you know, they don't care what time it is and they don't care if you're in the office and there's an immediacy expectation with that. When you make an investment in having direct interaction with your community like that, then it's got to also feel like there's a, there's a, there's a, there's a, there's something that you get back from that.
52:12And almost everybody that we've had on the show has unanimously said that something happened or they learned something which surprised them from their community. Have you got any examples of like, you know, you mentioned one, like actually, we may even got a couple of intros to sponsors we wanted to speak to have there been any other examples of where you'd say you know what if we hadn't had direct interaction with our kc community um then we would never have done x or we would have never have changed y is there anything that you get from from from having that always on interaction we we've had tons of things i mean my favorite was quite quite simple um we were we were in we were in the discord once and someone got uh this was really early on they got a casey tattoo on their neck right we're like fly that guy out one week later he was sitting front row right so there's simple things like that um but we have had a lot of people in our in the community particularly on the on the fight recruitment side there's there are a number of different styles of fighting around the world, you know, fighters are from all over the world.
53:21We, we've had a number of the community members identify, you know, a number of talented fighters and we've actually brought, you know, a lot of them on to where they're spending, you know, the majority of their time on fighter recruitment for KC. So, you know, we've actually had a number of people, you know, that were just doing completely other jobs that are now, you know, just, just working full, full time, you know, to sort of move the brand forward. So I think that's been a big change. And now when there's, you know, another role that's needed, our first go-to place is our community. And, you know, it's really helped us, you know, gain some very talented individuals.
54:01And I don't know, I don't think we would have hired or not, obviously it's not hired. I don't think we would have be working with those, with a number of those guys if they weren't sort of community members first. that's actually also quite a common story, right? That actually the Discord almost becomes your highest fidelity recruiting channel for specific roles where people want to contribute what they can. And there would be no contact otherwise. There'd be, you know, info at karatecombat.com. I mean, now that you see, I'm sure it happens all the time in Web3. I think it makes sense. But for us, I guess it's just interesting because these roles have like nothing to do with Web3, right?
54:41It's like, you know, fighter recruitment, right? We wouldn't expect, you know, roles like that to be filled from discord. Yeah, that's, yeah, I think, I think you're, I think you're probably right about that. Now, what about like, you know, that you've got, you, you basically have a fungible token. This is not an NFT play, right? This is a, you have a KC token, right? Um, and most of the brands that, um, we've talked, that we've spoken to, um, and also that, you know, at Science Magic Studios that we speak to are really quite a bit more focused, right now, at least, on how do NFTs and the use of NFTs across other Web3 environments drive consumer engagement.
55:22This token model is a little bit more like the zone, which has been a little bit more tricky for crypto recently when it comes to things like securities law and regulation. Has this been a barrier for you, especially being in a company based in the US where there's been plenty of you know recent news and the SEC is very active as well in trying to make examples of tokens and securities with mixed success perhaps does it has this had an impact for you as a company as well or is this something which you know you you just kind of keep going until you're told it's an issue what's the what's the vibe well you know from a high level I would say that there is a lack of clarity for sure.
56:11And I think there's a lot of other projects out there that are doing something financially related, something along those lines. What we're doing is like quite simple, right? And unlike the spectrum of regulatory risk, things like that, I think we would be on the lowest end of the scale. That being said, there still is a lack of clarity. So, you know, obviously, you know, Cry Combat's assets have a lot of value. You know, it's very important to the fans and community members, you know, that the league continues. So, you know, we've been extremely careful to do everything, you know, as perfectly as we can from a regulatory perspective based on the knowledge out there.
56:55And frankly, it's just been really costly due to the lack of clarity. So, you know, I think that for people are already taking advantage of Web3 traditional businesses, you know, all of that, and it's moving that direction. But I still think that there's a number of unneeded hurdles. And, you know, I'm really looking forward to clarity in the regulatory environment. You know, honestly, it's really unfortunate. I've had to become an expert there, you know, to make sure that, you know, everything's done perfectly. perfectly and I'm here trying to run you know sports sleep where people beat each other up right like that that's what we want to have happen here and you know there is a lot of regulatory uncertainty out there but you know it is what it is and we really hope that you know everything's cleared up I mean does it you said it's being costly do you mean literally just in paying for lawyers or is there is there some other aspect like is it inhibiting your growth in some fashion is it about where the token can be listed and limiting demand for the token like like like how how is that yeah you know it's a number of different things you know obviously you know we can you know certain things and you know only work and in certain geographies right you know that that's one of the limits um and yeah there's a there's a number of different different things out there um you know different hoops that you have to jump through you know we sort of jump through all these different hoops you know in case they matter down the road they might matter they might not you know just there's not a good framework out there for us to know what to do So you just have to go above and beyond and sort of be absolutely as careful as possible.
58:33And yeah, the legal fees for that do add up. Management's time for that does add up. And there are some things that we have to restrict or be very careful about as a result. Well, I think probably many of the people watching here will be on the same page where the appetite for clarity is obviously very, very high. and hopefully it won't just take a series of lawsuits to develop that. And yeah, we'll see because like the use of the token as an acquisition tool here is actually something which feels like it's got real legs on much wider applications than just combat sports actually. Let's switch gears a little bit, right?
59:15We talked a lot about KC, you know, a journey where like the product itself, the experience itself the fight itself is different right rules format the aesthetics of it how you're um treating and recruiting fighters there the web 3 aspect which came a little bit down the line as a way to really just amplify that grow the fan base make that experience sticky more engaged the more you earn and i i for one i'm extremely excited to see how this all unfolds um because nowadays the question of like how would you start a franchise in 2023 or how would you start a brand in 2023 when basically what the world is doing right now is juicing all the existing ips for every cent that they're possibly worth the big get bigger right so this experiment is fascinating to watch here's my question do you think or even do perhaps do you know of like other areas in this intersection between sports and entertainment where we might expect more disruption perhaps, right?
1:00:21Like think about the sports formats that have been existing for decades and decades, like tennis, like cricket's been quite good actually at starting to adopt new formats. The Kings League for soccer in Spain and you've got all sorts of stuff going on with golf. Do you think we're just going to see more and more of this stuff? And is your expectation that you guys will be the front runners on Web3 for a while or you think people might start following your lead? Yeah, well, there's a few different things out there. So you have just, you know, this weird area of disruption of sports in general. So I think for the longest time, you know, you had baseball, basketball, hockey, football in the United States, right?
1:01:04Before we even talk about the new sports out there, you know, out of nowhere, you have something that's been around forever like F1 now becoming, you know, a huge sport in the United States. States. Right. So I think the traditional sports landscape is moving around. You know, you see a number of sort of challenger sports out there, you know, beanbag, paddle ball, drone league, things like that. You know, I think that there'll be, you know, a number of winners and losers there. I think similar to everyone growing in the United States, being kind of an up and coming sport that's still been around for a decent amount of time.
1:01:41I think combat sports is sort of there as well. You know, that's across combat sports, what we're doing, you know, the UFC, I mean, even something like boxing, right. You know, arguably some of the most famous influencers in the world, you know, it's kind of becoming their go-to sport out there. And I think you're seeing a large number, a large amount of disruption among sports. And I think that, you know, a lot of people are using new technologies, web three or otherwise to try to gain edge in that, you know, you've seen fan controlled football and a number of other things. So I think there's going to be winners and losers you know we'll see who has the right mix and model to make things work you know we like where we're situated but i think you know there's a lot of things going on and i think that there's going to be a limited number of people that kind of come out of this on top to be honest you know people only have so much time and sports are a highly fixed cost intensive business and you really need a big global fan base in order to make them work so so um i've got two questions left for you um one of them is like okay so you guys have placed placed quite a significant bet on web3 then in terms of not just not just like the acquisition and engagement side of it but also just the governance of the company if there's one thing that you're like a bit like i would say worried about but that that might actually sort of be something you really need to learn to figure out this is going to be successful in the long run for this the mechanics you've chosen for casey what would you say that is sorry do you mean like some some understanding on the the web three side that's kind of key to the success on the traditional side yeah well maybe i'll just phrase it a bit more simply um is there anything that concerns you maybe about the bet that you've placed right you know when you place a hypothesis okay yeah i understand what you're saying um I mean, there's definitely a different set of risks.
1:03:38I mean, not that I'm concerned about or unconcerned about it, just something that's markedly different. I mean, frankly, if you look at our need for capital potentially, you have the traditional sports market where you have VCP investors. Obviously, if we're Web3, the ups and downs of that market can be significantly different from sports funding. You know, could be worse, you know, could be better. You know, I'm a Web3 proponent, so I want to get on that train. I think that there'll actually be, you know, more liquidity for something like what we're doing in the long run. You know, but that's different, and that's always a risk, right?
1:04:19You know, another live projects out there are highly dependent on, you know, on the price of Bitcoin, on the price of Ethereum. You know, a lot of the revenues are highly correlated to that. We're a bit different. Whether or not an energy drink wants to sponsor us based on our viewership is a lot less correlated to crypto prices than most of the Web3 projects out there. But that being said, it could still, you know, affect our access to capital, right? If, you know, we wake up tomorrow and somehow Ethereum magically blows up, right? You know, obviously something like that will never happen. But, you know, some other similar project can negatively impact us.
1:05:02even though our core business, you know, isn't as related to the price of these securities. So, you know, that's obviously a new risk. And, you know, there's some other things, you know, that we're always careful of. You know, there could always be some crazy regulatory decision, something along those lines. So, you know, there's concerns out there, but that's the case with any new space. And, you know, we'd happily accept those risks for the benefits. and you know as it as things clear up i think a lot of these things will actually end up being clarified in a positive manner and just just hopefully end up being a tailwind for us well as you said it's not like you didn't have evidence that you're that there's demand for your product with or without the uh the web3 element so in in essence like there's there's kind of a flaw no pun intended of um a value associated with that because if people find that entertaining that's that's the basics right there yep yep people always ask me uh i mean it's a ridiculous question but you know the first financial institutional question that we get a lot of the time you know from the foundation is oh could it be could it be turned back into a normal company if you know the whole web3 space blows up i was like honestly i don't know and i don't care where we're going all the way but yeah like a true founder right like funny question that we always get that you know well um okay i said there were two questions left for you um um i don't actually know if i've used them up but i know i've got one left um let's let's think a little bit ahead now um you know what's your dream for karate combat for say 12 to 24 months from now well i think the main thing is to continue to grow our community on honestly it's just fun you know the more people that get involved everyone enjoys what we're doing it's just a great thing to be be a part of three years ago if i wore a karate team a karate combat t-shirt no one had the faintest idea what it is you know now if you go out people stop you because it's a niche up-and-coming brand by a lot of people have heard of it and they say oh you know you know about that that's awesome you know i've been watching it right so it's just great to kind of see that and And then with Web3, it brings the community even closer.
1:07:20So I just love to continue growing it, get more and more people involved. That's the thing that continues to happen that I enjoy seeing every single year. And then the one big change that I'm also excited about is we have this basic app functionality. And people already like that. And I think as we add more and more different ways that they can interact with the token, and more utility, you know, more say in different things. I think that'll create even more fan engagement in really unique ways and sort of grow the sense of community even further. So that's the big thing that I'd be really interested to see, you know, probably in maybe like eight to 12 month timeframe as those features roll out.
1:08:07Well, Robert, thank you for sharing a little bit of the story about how you got here. So about a lot of the story of how you got Karate Combat to where it is today and where you see that going. Maybe for the audience, just to remind them where they can find out more about you, Robert Bryan, and Karate Combat. Yeah, yeah. Our next event, September 15th, it's in the Dominican Republic. You know, obviously, seeing in person is the absolute best way, but it's awesome online, too. Karate.com, you know, we're on Instagram, Karate Combat, you know, Facebook everywhere. And, you know, once again, a lot of these other combat leagues, people assume you have to pay a ton of money.
1:08:46You can watch our events live for free on almost all of our platforms. So tune in, you know, they're usually once a month on Saturday. Our schedule's available on karate.com and take a look at it, download our app, and we'd love to have you, you know, join the fun over here at Karate Combat. Robert, I want to say thank you so much again for spending the time with us today. I'm almost sure that the people watching here will agree that karate combat is one to watch, not maybe just for the fights, but also just to see how this whole business model using the power of Web3 for fan engagement is all going to play out.
1:09:27And I can certainly tell you that me and a lot of others are rooting for you and we'll be paying some really close attention and picking up some tokens. So thank you once again very much for joining us today. Great. appreciate you having me on. What's up, revolutionaries? Thanks for tuning in. For more content like this, head over to realvision.com and get unfiltered access to the very best, brightest, and biggest names in finance.
From the publisher
In part 4 of our Web3 takeover, Robert Bryan, Co-Founder of Karate.com, joins Tareq Nazlawy, President of Science Magic Studios, to break down how and why he founded a new combat sport and how the values of Web3 directly played a role. From their native token to fostering high-levels of international community engagement, Bryan breaks down why Web3 has been vital to Karate Combat’s success. Recorded on August 4, 2023.
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