Navigating Business News: Trump's Tariffs and Market Trends - Trade Wars and Their Impact - Facebook & UFC Sign Partnership

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0:46You ready to start snapping necks and cashing checks? Well, it starts right about now. What's up, guys? Welcome to Right About Now. It's Friday, April 11th, 2025. It's our weekly business news here on your Friday. We appreciate you for joining today's topics. We've got tariff talk. Who will blink first in the art of tariff war? You like what I did there, Chris? It's the art of tariff, the art of war, tariff war. Tariff talk, tariff edition. Tariff talk. How many acronyms can we get? We've also got today, we're going to talk UFC and Meta signing a sponsorship deal. You know, Dana's taking it to the mat.

1:33He's gotten tough. Now he's sponsoring or, you know, they're working together. Let's just say that. Official fan technology partner, whatever that means. You know, helping the fans get closer to it. So talking UFC, Meta, tariffs, the impact, who's going to blink first, the stock market. Chris is going to talk crypto. And you know how we get down. What's happening today, Chris? How you doing, big dog? I feel like it's been a while. Yeah, I know. You know, we're actually doing jobs. We're running around making shit happen. Got to do the actual stuff that pays the bills, you know? I don't know. We don't just get to talk about it.

2:15You know, a lot of people can just talk the talk. We got to walk the walk. and then talk. Walk it. Yeah. Walk the walk. Walk it like you're talking. It's Migos here is our intro music. Talk it and walk it. We like to take the BS out of business. That's why we're living and breathing that business life, keeping up with everything. Chris, just to hop right in. I mean, stock markets taking a beating this week. If you're going to talk business news, you got to start there. Have you read The Art of War? Yeah, I have it right next to me. Yeah. And like the 48 laws of power, like certain things. If you really read between the lines here, Trump's a negotiator.

3:08Or Trump's Art of the Deal, I would assume. The Art of the Deal. Another great reference point. Exactly. Exactly. I have to admit, as a risk taker myself, I get a little uncomfortable with some of the shit that he does. But I still firmly agree in the principle of what he's trying to get done. But I got to admit, he's playing with trillions of dollars here. So I sure as hell hope he's right. But it does just feel like if all the chips fell, I do believe the U.S. is in the best position. So sometimes you've got to go all in when you know you've got the hand. Even if you've got to sit there and sweat it.

4:00And because sometimes, look, as a business owner, you'll get this, Chris. Like sometimes we have to make uncomfortable decisions and he's having to make under comfortable decisions on behalf of all of us, where when you go all in on a poker poker game and you know, you got it or you're pretty damn sure you're 90, you're as sure as you can be. You still got to put all the chips in and wait it out. Like as a business owner, sometimes you got to write that check and you know, it's coming back, but you go all in and that's, I think that's what we're experiencing right now. And look, you know, everybody's looking at their stocks and I get it.

4:41You know, and you drop 30%, 10%, 20%, whatever it might be, depending on where your holdings are, it's uncomfortable. And it can make you second guess everything. And there's moments where I'm like, I'm not sure that I know what he's trying to do. I think I know what he's trying to do here. And I think the end is right. I think I know to what end, but there's a lot of fucking discomfort involved getting there. That's what it feels like. When you brought up the, as a business owner, that just is what I think of. I think, and I think maybe that's why I, I don't feel freaked out by this because I know that you have to have some pain, right?

5:32It's like, I think of everything like the gym, like you're going to have uncomfortability and discomfort to build that muscle, but then you're stronger after that. You can be sore for a little bit, you know, everything, every big change in pivot feels painful at first. And then, you know, you see the other side. So not only that, but I just think we don't have a choice. Like, I think we're kind of at a moment. I mean, we've been slowly, it's, it's comfortable. like if you're losing a little bit of blood at a time you don't know it exactly i mean that's a really dramatic like oh that's exactly where that popped in my head it was a slow bleed yeah yeah go on yeah you don't notice it when it's like drip drip like boiling a frog yeah exactly yeah like it's happening it's happening and you're comfortable but you're still dying costco open guys new costco open but we're slowly bleeding it was like we the next shiny thing and meanwhile i mean if we really look at the numbers and even like millennials my generation we know this i mean i think everybody knows this but when you look at inflation and home ownership there's obviously something wrong right yeah so you know i think even you and i when we've talked about the tariff stuff there's times i've been like not feeling good i'm like i don't like this like this yeah sucks yeah i don't like this medicine yeah but i'm also like well it is what it is kind of just keep doing what you do maybe watch the news a little less be a little triggered yeah yeah and i'm less like don't get wrong i'm still young you're young yeah relative to long-term investments.

7:16And as an entrepreneur that's youngish, I have a lot more vested in business. I'm not sitting here with 90 % of my net worth in the stock market. So I'm vested in multiple businesses and other things that I have more control in that Don't get me wrong, they would be impacted by sort of consumer spending, business spending long term if there was something drawn out. But short term, you know, I can stomach the stock market drops. But what I will say, you know, you can see the strategy and but you don't want to get in an all out trade war that extends for months and years. I think it's really who blinks first.

8:13And I think some countries probably already have blinked that, you know, some of these smaller countries that have no choice but to sort of get in line here. And then it'll be really who blinks first between China and U.S. They're both retaliatory. And the only thing that scares me is China doesn't give a shit about its people. I don't think they sure don't act like it most of the time. So even if it hurt them and we're in a stronger position, could they just say screw it and ride it longer than we want to before blinking? I don't know. That's the only kind of variable here. You would think not, but you know what I'm saying though?

9:09I mean, I'm pro-America all the way, baby. So I just think like, I agree, like China and its people, it's a different culture. Yeah. But in that same note, are they willing to fight as hard for their culture where they're kind of like, in my mind, not a completely free population? Not that anyone's truly free. No, what I'm saying, the point I'm making is, you know, Trump, Trump likes to be favored. Look, everybody likes to be liked. and I think he does he likes people in his camp and he likes you know being like making tough decisions but like he likes you know to make people happy I think he wants to see good happen and there's more pressure on him the longer this rides out than maybe like the president of China like yeah because the president of China is like no one's going to challenge him he doesn't care his people aren't going to get on x and twitter and all the social profiles and bash him the way trump is going to feel the pressure from our people the longer the pain extends you know what i'm saying that's what i'm saying yeah there's definitely i mean yeah freedom of speech gives people the right here to be very critical compared to communist china that's for sure yes and i mean look trump look i'm just going and look i support and voted for this president whether and i'd support him whether i voted for him not by the way it's called being an american and supporting those in power as best you can you can disagree with decisions but at least supporting your nation um but i'm just saying like i think the pressure starts to build the longer this goes on on how long you know how long can you take both sides of the pain the pain of the stocks and the markets and all that and the pain of your people calling you out and because look no one likes to boast more than donald trump how high the stock market is when he's president how many times has he boasted that as a stat line a lot oh yeah yeah so six months from now if we're still sitting here you know it's possible yeah i mean i don't think that's possible either but i'm just saying you gotta the art of war is knowing every possible path right and know thy enemy better than I know thyself.

11:55So somebody may be playing these worst or worst scenarios. That's all I'm saying. I have a feeling that it's probably been pretty well looked at. Oh, yeah. From every strategic perspective. Trade war to actual physical war, I'm sure. We talked about this pre-episode, Chris. What's your, I mean, Rand Paul came out and like, look, we take the BS out of business. we're here to share all sides. Rand Paul, Republican Party, still supports Trump, says that clearly. His argument is that free trade is good trade. And that when someone makes a decision to sell something for a certain value, whether there's a tariff or a percentage marked up or not, you've decided that that was worth what you paid for it.

12:47And he makes a note that he has a deficit with his own local grocery store. Point being, that grocery store has never bought anything from him. Because that grocery store has what he needs. He doesn't have anything the grocery store needs. And so that's just the dynamic of that. I think he's oversimplifying it a little bit. But I think that's the point he's trying to make, is that, you know, there's an exchange that happens and both sides have to agree that it's worth that at some point. And I think, I think he's not wrong in saying that, but I do think that there's the unintended consequences when those deficits are higher than they are, i.e.

13:34jobs in America, i.e. our own goods and over-reliance outside of our own walls. Sometimes you've got to look at the bigger picture. It's kind of my reflection on him, though I sort of get the point he's making. What about you? I think, I mean, I disagree with him fully. I think he's a member of the Republican Party, but I think he's probably has a lobbyist for many transnational corporations that are probably profit margins being affected. Yeah. Bottom line, this is a fight. You either win or lose, right? Like we can hold it out and win or we can sit down and get fucked. That's it. He's being very short sighted.

14:21Oh, my grocery store. Great, dude. We need jobs. We need to correct inflation. I would rather pay more for American goods than keep bringing this bullshit. The bottom line is we're the largest consumers on the planet. No other country can even compare close to the amount of money we spend and what we buy. So, I mean, my grandfather worked for the Danish diplomats office trying to literally traveled all around America to negotiate importing Danish goods because everyone wants access to the American market. And I've seen this in my diamond business and the NAD business. every single person outside of America wants to tap into America because it's the largest consumer market.

15:01Period. I'm fine with waiting it out. Someone said yesterday, quit fucking complaining and whining. Sack it up and get on the team. Otherwise, you're just sitting here making noise chatter. Your opinion doesn't mean shit. Rand Paul, you've been in politics for 30 years. You haven't done shit. You've never won shit. Trump is the best negotiator probably on the planet. we've all watched his entire career of negotiating teaching people to negotiate so that's what I'm like we voted for this it's going to be painful we're not even six months into the presidency quit being bitches and let's fucking roll straight up like everyone wants to talk and have an opinion I don't hear any other solutions right we know we talk pre-show we know this works Reagan did this in his administration it's kind of just what you need to do yeah all these companies you have the right side like oh my god these companies are gonna have to bring back manufacturing that's gonna cost them money great they're all profiting billions and billions of dollars they have the money they can do it and they can do it very quickly if they want our money that's the exchange we're the american consumer we have the power and the leverage boom that's it like military population spending we are everything i think that that is a play is what Trump's doing here.

16:24Because, and we've talked about this before, and if you look at like the last four years, eight years, I mean, I wouldn't even say part of even Trump's first term, we've sort of diminished on the world stage, even though we have dominance. It's a really weird, you know, like on all fronts, like you just said, we have the buying power. We have the wealth amongst our people. We have a lot of these things that are just reality because we're a large company. We're blessed to live here, so I don't take it for granted. And yet we've sort of cowered on the world stage a bit, like on a lot of different fronts, as if we didn't have that strength.

17:13Ever since Obama, that's when all the self-negative talk about being American and we were like, oh, we're the bad guys. like we're the bad guys or something that was their agenda diminishing morale and now to your point i think this is a trump's going no let me remind you i think of like a wrestler or something you know don't you forget you know who i am let's get it let's get this right you know like because we kind of it's kind of like showing up at the party like the meek and meager like hey guys you know and it's like no you're the confident biggest badass of the room like it doesn't mean you need to be arrogant doesn't mean whatever but let's know your role and as americans know that too like everyone's playing a victim when it's like we live in the greatest country on the planet let's act like it like that's half of our power like think about 9-11 dude think about the patriotism after that happened right yeah it was like american pride was explosive but unfortunately to be frank the democratic party has been trying to kill the morale of american society and culture since it had power since yeah and yeah and so here's what i would say pick up the phone and make that deal happen with that friend that you've been talking to start that company that you've been thinking about starting double down on deals internally locally and tune all this out it tells me that if you there's not enough people taking risks because and then you talked to this earlier you and i have a higher risk tolerance and that's why a lot of what he does doesn't seem crazy to me because i've been in those negotiations and those we i mean you and i know this i kind of been in one for a while now right we're sitting right now right so it's like we're going on three years basically so it's like you got to be okay with not being okay and knowing that the long-term plan is is coming to formation but But like my example earlier, nothing good comes easy, right?

19:32The hardest things people usually, if you ask them, what was the biggest things in your life? It was usually the most difficult thing that transformed them the most. Yeah. So if we're talking about a country, this is difficult. Hopefully it transforms us. It's time to start, you know, putting some skin in the game. You know, we've got the Amazonification of everything that we do in life. Everything's more convenient. Everything's faster. Everything's easier. And look, it's a great thing. And those things don't have to go away. But it's time to like ball up here and make some shit happen. But don't cower.

20:14Don't, you know, how much money can I start saving? Oh, the tariffs, India, or really, how much shit do you guys buy from India? Exactly. Exactly. Don't let the sentiment of this. Open your eyes. Stop listening to the news and use your brain. Yeah. If you're under the age of 60 or even 65, look, we live to 90. A lot of healthy, I know that the average is probably not this, but if you're people listening to this show, affluent, probably going to live to 85, 95, who knows, 100, hope. Maybe longer than that. Some of these things we talk about on Five Science start coming to fruition. But you don't have to worry about the day-to-day turn of the stock market.

20:58So shut the news off. Stop calling your broker and go make that deal happen. Stop being so afraid. Go run that Facebook campaign to promote your business that you've been thinking about. Because let me tell you, there's going to be money to be made. And it's going to be for those that aren't scared to go all in. and it's that's how it's always opportunity is coming baby like when things go down that's when you jump in and ride it up yes i mean right now like the market right it's like i see yo if you got free cash flow you're buying a crazy good discounts right now you're buying stocks and crypto on a huge sale yeah exactly everything's on sale right now that's how you should look at it All the stuff you already bought that's for 30 years from now or 20 years from now or 15 years now is still sitting there.

21:58It's sitting on the shelf and everything else went on sale. That's how you need to look at it. And you get to double your inventory while it's on sale. And it'll be there when you get ready to sell it all. and if you're selling it this week i might wait a few weeks i get it but that's about one percent 99 you know the panic selling when things go down is like it's like the dumbest don't do that every reason that you're in the market you you turn your back from when you do that and it's like whatever like i get it we got a lot of people that are real comfortable don't like the risk or and perceive perceive every boogie man behind the corner that isn't really there and don't get me wrong it doesn't mean there's not but it it's it's never what we spend more time on making your company better make doing your job better like adding value and less time fear-mongering and look i mean nobody wants to stop market to go down but all of this is reactionary there is absolutely zero finance like what made the stock market x amount today dropping two trillion whatever it is there's no financials that drove that.

23:36It's 100 % speculative. Now, could it be financials eight months from now if the tariffs, of course, it could, but it's not. It's all speculative right now. So don't ride the fear, ride the opportunity.

23:54Don't buy it. They are selling it cheap right now. Fear is on sale for a penny. You're at the dollar store and you want to buy a hundred pieces of it. Don't fall for it. The fear candy. You know? It's a crazy world out there. But ride it out, baby. The art of tariff war. It's really not even the art of tariff war. It's just the art of war. The art of negotiation. This is a negotiation play that I think is going to favor when it all shakes out. Absolutely. Everybody can just sort of chill the fuck out for a minute. I know. It's almost laughable. I'm looking at the next article about tariffs affecting sneakers and jeans.

24:48It's like, you can get a pair of jeans for$20 right now if you want. You know what I mean? Like, oh no. Yeah, your sneakers might cost more for the next six months to a year. Get over it. So, in other news, UFC signs a wide-ranging sponsorship deal with Meta, bringing Mark Zuckerberg closer to Dana White. This is a transformation that I can get behind. Zuckerberg? Zuckerberg. Yeah, for real, bro. I thought I would never care for this guy. I like his technologies. Hey, I love Instagram. Hey, I was going to say, you made a lot of money on Facebook, brother. You got to have some gratitude. yeah uh i like your tech dude so i just but let's just say this uh i do like i just thought i'd never i just thought he was didn't think you want to have a beer with him and now you're like yeah bro exactly now let's go get a lift in and grab a brew i could have i'll say this i could have cared less two years ago to have zuck i i'm smart enough as a business person that i would have of course taken that opportunity but i could have cared less to have him on my show cared less Now I'm like, damn, I'd love to talk to Mark.

26:03You know, like have a beer, come break it down. That's an invitation, Mark. You know, I'll get it to you. You're busy. You know, I'm not Dana White, but hey, I like this, Mark. UFC just locked in a multi-million dollar deal with Meta. Is this just branding or the future of sports tech? Zucks in the gym. Dana's on the meta board and now UFC is going digital. So here's the deal. UFC and Meta sign a wide-ranging multi-year sponsorship deal. Meta becomes the official fan technology partner of the UFC. Branding will appear inside the octagon during pay-per-views and fight night events. So you'll have integration across Meta's ecosystem, Meta AI, Meta Quest, Meta Glasses, Facebook, Instagram, WhatsApp, Threads.

27:01Obviously, if you've been watching anything to do with Mark, he's been training. He's literally for this. Him and Elon Musk, right? I think he was like entering jujitsu tournaments like anonymously, like under a pseudonym. MetaZone filings say Zuck's combat sports hobby is a business risk. But meanwhile, he's on Rogan, the workplace could use more masculine energy. It's like his own board is like calling it a risk. Look at what a change. This is Zuckerberg on Rogan. He said, having a culture that celebrates aggression has its own merits. I tend to agree. A quote that I never thought I'd hear but I like.

27:48Especially from him. So, Meta is the official marketing partner, AI glasses and wearables partner, and social media partner for the UFC. So... That's cool. You know, Dana's already on the board of Meta. Said, Meta is going to blow away fans. See, what's not part of the deal? There's the media rights. ESPN's exclusive negotiation window ends April 15th. That's four days away. They're not expected to renew early. Meta's partnership could position UFC for future direct-to-fan or streaming plays, possibly even in VR. That'd be kind of cool. Put those VR glasses on and be watching a live fight. Yeah, like the fighters you're wearing live.

28:42What if you could make yourself sit on top of the ring? Looking down. I mean, you'd think if they had the cameras, in theory, that could come to life, right? I'm sure it is coming. It's going to be as interactive as possible. AI-based fan engagement, easier access content across all Facebook, Instagram, and threads. More immersive and personalized experience. So they're getting in deep here. meta strategy is embedding itself in culture through sports, not just hardware or social media. For UFC, it's staying ahead of the curve in fan engagement by teaming up with tech. So this becomes probably more of a norm.

29:30It's interesting. I can see the integration and fan engagement and experience is going to be changing. With all this technology and different things like we were just talking about from the AI to the VR experiences to social. I mean, you could see even like the fighters and like their accounts or the interactions with fans through Meta's platforms. See that kind of thing coming to life. And I think the better the relationships are with really popular things like this, the better it is for fans, you know, versus everybody's trying to become like their own media entity now. So I'd rather people that are good at one thing stay in their lane and partner with the others, you know, to get shit done.

30:19So you don't have, we don't end up where it feels like we're headed sometimes with, you know, we're moving away from cable, but we're still going to have 47 channel because everybody wants to do their own thing. Right. And have 47 apps to watch 47 shows. We need some kind of, I don't know, collaboration, unification, whatever you want to call it. Are you a one to 10 UFC fan, 10 being highest? I mean, I enjoy it, but I don't know, like, I don't follow it. Yeah. So I'd say, like, I don't know, seven, eight. Yeah. I like watching fighting stuff. I mean, it took, I used to be, I grew up with my grandfather watching boxing.

31:03Like ESPN, I remember being like seven years old, sitting next to my grandfather. One of my last memories of my grandfather who passed away when I was 16. and we would sit there and I was sitting in a chair next to him. He had this lazy boy that was, you know, more worn out than worn out things.

31:25And we'd sit there and watch boxing. You know, he's showing me the jabs and like talking to us like Sugar Ray Floyd, Sugar Ray Leonard, like Marvin Hagler. that was the days like 80s like late 80s early mid 80s i remember that it's like my fondest memories and then boxing's just gone shit man it's like nobody fights the big guy it's got a little better here recently but it's and usc's just taking it over i mean it's just more exciting the fighters fight each other they're not worried about every what's that more fights too there's just more yeah it's more yeah they have more action like every weekend there's a ufc event And people love violence and aggression, you know?

32:09But also, I think boxing just got very business and very rigged and corrupt. Fraud and corruption. Yeah, it became too much of a show. Yeah. And the UFC's made it a show. For sure. But they've also remembered it's about the fighting. Right. Like, don't forget it's about the fight. Yeah. And not the buildup. Because boxing's become all about the buildup, the pay-per-view and all that. But now it's like, just getting more fights. Tyson-Jake Paul fight, like huge buildup. The actual fight was like... Yeah, man. If that was two other guys that weren't who they were, you would have not watched one minute of that.

32:48Exactly. So they got the partnership. We'll see how it plays out. Tariff Talk is owning the business news, Chris. It is. Throw that in there. I don't think... I think that's all we got today. Biggest news. I mean, there was some news with Cinnabon. but yeah we'll save that one for you um any final thoughts on all this turn off the news live your life stay positive control you can control but uh don't let the media manipulate you one way or the other right live your life yeah exactly and look we can't control it control what you can control right yeah start that new business. Get that side hustle.

33:35Go, like, one foot in front of the other. Like, keep, this is America's about. Like, keep moving forward. You'll gain a lot more than money, too. Yeah, exactly. Don't let the news guide, I don't know. Yeah, don't let them take your power. Don't sell yourself short. Empower yourself. Don't let the news guide your emotions and your fear. Speaking of empowerment, but Chris and I do another show. It's called Vibe Science. We've got a new website that launched today, VibeScience.com. We're empowering you to your highest vibe. It's about mind, body, energy. We're excited about that. We're bringing to life all the stories.

34:15We're up 70 plus episodes. Chris and I have been doing that for about 18 months. We really believe in that. It's part of it. And look, it's part of business is being healthy, dude, like taking care of yourself. And so we've been blessed. Chris knows a ton in this space. you know we bring in like guests they're talking about everything we're blending modern medicine and alternative wellness to really bring a different and fresh perspective on the health and wellness space so we're both excited about that so go check that out at vibe science.com give that a subscribe and a listen we'd appreciate it and we've got that on youtube and of course If you're a supplement brand or someone in wellness, hey, give us a shout out on social media.

35:02We got a really growing audience there. We started a newsletter. I haven't even told Chris this on LinkedIn. We had 763 subscribers in two weeks on that. People are hungry for this stuff. Yeah. So we're bringing it to life there. And I know we're excited about that. Right, Chris? Heck yeah, baby. Let's do it. Yep. Bob's fine. Check it out. A lot of good tips in there. Part of building your business is building yourself, too. 100%. We're just the guides. We're curating, navigating, sharing our experience. Chris is part of the ownership group of the Lab and has a lot of stuff in health and wellness.

35:41We've got contacts. We're getting a lot of energy, pun intended, around that. Appreciate everyone for listening. Chris, any final words today? Have a great weekend, y 'all. yeah, have a great weekend. Stay positive. Go start that business. Go hug a friend. Stop looking at the daily news and the stock market. Go look at it in two months. Unless you're planning to cash out this week, just... Take spring break. Everything's on sale. Everything's on sale. That's all it is. It's a sale. Your stuff's not on sale because your stuff's not for sale. You got to remember that. It's like, your stuff's not on sale.

36:23It's everybody else's. So you get to buy it on sale while your stuff stays in the closet for when it's worth full retail. There you go. RyanIsRight.com. Find highlight clips, the full episode, all the links to social media, Chris Burby Hanson on Instagram. I'm at Ryan Alford on Instagram. Give us a follow there. We love you. We appreciate you for making us number one. We'll see you next time. Right about now. this has been right about now with ryan alford a radcast network production visit ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities thanks for listening