In short
Freya India’s Girls argues that today’s “girlhood” is being remade by social media and influencer economies: girls are pressured to market themselves as perfect products, turning milestones into content and fueling insecurity, social anxiety, body dysmorphia, and self-diagnosis. She links beauty trends (Facetune, Kardashian-style ideals, anti-aging obsession, Ozempic backlash) with mental-health trends (vague “signs,” self-diagnosis, online therapy/medication incentives) and with relationship/sex discourse (Call Her Daddy’s “game” language, porn-shaped expectations, dating apps and “sex recession”). She claims algorithms reward extremes and ruminating communities, creating “rabbit holes” and social contagion-like convergence of personalities.
Guest
Freya India, contributing writer at The Free Press; author of Girls (US release). Background includes writing/reporting on social media, mental health discourse, and influencer culture; cites psychologists like Jonathan Haidt.
Notable examples
Facetune at age 13; “We Are All Slop”/“slop” framing; Call Her Daddy episode titles and “cheat on him” merch; Kylie Jenner lip challenge; Eugenia Cooney as an anorexia-influencer end point; TikTok “post your pill”/neuro-trend self-diagnosis; Euphoria’s sex/porn expectations; “Instagram face” and algorithmic feed personalization.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding the Intended Audiences of 'Girls'
0:45 to 2:18
Freya discusses the intended audiences of her book, 'Girls', emphasizing the unique challenges faced by young women today.
“So young women in their sort of mid to late 20s now, because I feel like for us, we really had all the anxiety and the insecurity, but no language to describe what was going on.”
The Pressure of Social Media on Young Girls
2:18 to 4:09
The conversation shifts to the intense pressure young girls face in presenting themselves online, leading to anxiety and insecurity.
“And so I was working in a cafe and these young girls would come in and they just could not look people in the eye.”
The Impact of Self-Editing Apps
4:09 to 5:59
Freya shares her experiences with self-editing apps like Facetune and how they contribute to body image issues among young women.
“And I think it's exhausting and completely unnecessary for girls to do that.”
The Femosphere and Its Influencers
5:59 to 7:48
Discussion on the network of female influencers and how they address vulnerabilities and pressures among young women.
“And it's sort of laid out how we are our own reality TV show producers, and we have to package ourselves for reality TV.”
Analyzing 'Call Her Daddy' and its Impact
7:48 to 10:15
Freya critiques 'Call Her Daddy' and explores its parallels with the manosphere, discussing the language and themes that reflect toxic attitudes.
“But yeah, we have the beauty influencers, obviously.”
The Pressure of Girlboss Feminism
10:15 to 12:12
The discussion transitions to the concept of girlboss feminism and the relentless pressure young women feel to become successful influencers.
“I was curious, does the femisphere interact with the manosphere at all?”
The Kardashian Influence on Beauty Standards
12:12 to 13:32
Freya reflects on the pervasive influence of the Kardashian family in shaping beauty standards and social media dynamics.
“Well, I think it's even more pressure now because it's, like I said, it's pressure to be this perfect product.”
The Impact of Social Media on Beauty Standards
14:00 to 15:00
Explore how social media creates and perpetuates unattainable beauty ideals.
“any emotional reaction you have to something, you'll then get suggested more similar content.”
The Vicious Cycle of Social Media Usage
15:00 to 18:40
Understand the cycle of social media addiction and its effects on in-person interactions.
“You wrote, the very thing hurting me became my lifeline.”
Therapy Speak and Self-Care
18:40 to 21:10
Analyze how therapy language is co-opted to justify harmful beauty practices.
“And it's sort of this, it's like a permission structure that's held up with therapy speak.”
Show all 28 chapters
Cosmetic Surgery and Self-Love
21:10 to 23:00
Discuss the paradox of claiming self-love while pursuing cosmetic enhancements.
“Do you think that women say that they are doing a cosmetic surgery and really they'll just say whatever they need to, this is going to boost my confidence.”
The Kylie Jenner Lip Challenge Phenomenon
23:00 to 25:40
Learn about the extreme lengths young girls go to in pursuit of beauty, exemplified by the Kylie Jenner lip challenge.
“So this was, it was a long time ago now, I think 2015 or around then, and young girls would put shot glasses on their lips and suck in to make their lips look bigger.”
The Dark Side of Beauty Trends
25:40 to 28:00
Examine the evolving patterns in beauty ideals and the role of social media algorithms.
“And do the algorithms want to drag you to something extreme because they want eventually to sell you something and that's sort of the avenue to get you there is to...”
Exploring Mental Health Trends and Influencer Impact
28:00 to 29:00
Learn about the implications of influencers on mental health diagnoses and perceptions.
“go down the rabbit hole of thinking she's autistic or thinking she's ADHD, and then ending up thinking she needs medication.”
The Search for Validation: Labels and Self-Diagnosis
29:00 to 31:05
Discuss the need for labels in understanding mental health and the effects of self-diagnosis.
“And so when I talk about the 2010s, a lot of the mental health content online was pretty useful and helpful.”
Online Communities: Connection or Isolation?
31:05 to 33:00
Examine the double-edged sword of online communities and their impact on mental health.
“fix this thing that I've been struggling with.”
Social Contagion: Trends in Mental Health and Beauty
33:00 to 36:24
Investigate how social media trends affect young women’s identities and behaviors.
“And while that sounds amazing, I talk about all these Reddit forums in the book where girls are, again, going down rabbit holes, looking inwards, being too introspective.”
Consumerism and Personal Branding Among Young Women
36:24 to 41:45
Discover how consumer culture shapes young women's identities and online presence.
“But that's because the algorithms are probably suggesting similar stuff to similar girls.”
The Impact of Social Media on Dating and Relationships
41:45 to 42:05
Understand how social media has transformed dating etiquette and romantic perceptions.
“And the sort of hypochondria among young men where they really want to have perfect diets and optimize themselves fully.”
The Impact of Social Media on Self-Perception
42:05 to 45:30
Explore how social media shapes the self-image and dating perceptions of young people.
“of turn us all into teenage girls because they encourage us to be so insecure and worried about how we look and to ruminate as well.”
The Impact of Social Media on Self-Perception
45:33 to 46:13
Explore how social media shapes the self-image and dating perceptions of young people.
“I just believe in having a good bed and your bed deserves the best.”
The Impact of Social Media on Self-Perception
46:17 to 46:32
Explore how social media shapes the self-image and dating perceptions of young people.
“That's code Suzy, S-U-Z-Y, for up to 20 % off.”
Dating Apps and Their Paradox
46:32 to 52:47
Discuss the paradox of dating apps leading to both de-stigmatization and a decline in relationships.
“So I talk about teen vogue, teaching girls how to have anal sex, how to take nude selfies.”
Revisiting Stigmas Around Porn and Sex Work
52:47 to 56:00
Analyze the need for a re-stigmatization of porn and its impact on youth.
“I do, but I don't know how it would be done.”
Navigating Hidden Dangers of Technology
56:00 to 57:36
Learn how the current generation is more aware of hidden dangers in technology compared to their parents.
“But you would have girls doing this upstairs in their bedrooms and their parents having no clue and not even having heard of the website.”
Identifying Modern Villains Influencing Girls
57:36 to 1:00:22
Explore which companies and industries are viewed as the new villains affecting young women today.
“I suppose the villains really are companies and industries.”
The Evolution of Feminism and Consumer Culture
1:00:22 to 1:02:49
Discover how feminism has transformed into a marketing tool in contemporary consumer culture.
“What is the use of seeing that someone's active and they've ignored your message or they're typing?”
Finding Empowerment Through Understanding
1:02:49 to 1:05:05
Understand how awareness of societal pressures can lead to personal empowerment and relief.
“And so if there's a way we can reclaim it and change that messaging, I'd be all for it.”
Transcript
Automatic transcript. May contain errors.0:00Suzy Weiss:I feel like trad wives, people use it to describe just conservative stay-at-home wives. Right. But then also influencers who are building like an empire.
0:08Freya India:Who are actually just girl bosses of the kitchen.
0:13Freya India:Freya India is here. Her new book, Girls, just came out in the US. And I'm so excited to say this, a contributing writer here at the Free Press. So I'm especially excited to welcome her to Second Thought today. Welcome, Freya India. Thank you so much for having me. I'm so happy you're here. This is being released in America this week. It's just come out last week. Oh, it's amazing. It's such a great cover and it's such a great book. And I think you write that this book has three intended audiences, three cohorts. Yeah. Tell me who those are.
0:41Suzy Weiss:So I guess the first, the most important to me really was my cohort. So young women in their sort of mid to late 20s now, because I feel like for us, we really had all the anxiety and the insecurity, but no language to describe what was going on. And we couldn't really see what was happening to us because we'd never known any different. And so I wanted to map it out so we could see that maybe there's not a problem with us. Maybe this is like a really unique world to grow up in. The second audience would be young girls growing up now to show them basically where we ended up and some of the traps that I think we fell into.
1:18Suzy Weiss:And then for older generations, so parents, educators, basically to show that this is not nothing new. So when I was growing up, all of the adults would say to me, this is basically just coming of age. And all of the stress and anxiety you have, you'll grow out of. So I wanted to basically show them that this is very different. And I think it's more intense than it used to be growing up now. Right.
1:41Freya India:There's this idea that being a woman is hard. Going through puberty is hell. Those are timeless truths that can never be undone. And I'm curious when you yourself started to think, actually, maybe there's a third thing going on here.
1:55Suzy Weiss:Well, I felt it for a while that there was something wrong with me. I felt that I was just so anxious. And people would say, you know, oh, everyone's shy when they're 14. But I would think, no, no, no, this is something more. And I can actually see the impulse now for girls to diagnose themselves with serious disorders. Because you want to get across, like, this is so intense. So I had that for a while. And it was only as I got into my late teens that I was realizing younger girls were starting to show these symptoms, these signs that they were really distressed. And so I was working in a cafe and these young girls would come in and they just could not look people in the eye.
2:32Suzy Weiss:And they had never had... Your customers. Yeah. They just couldn't serve people. They seemed so unsure of themselves. And we would hang out and talk about relationships and they would sound so wounded and bitter and unhappy. And I just thought this is not the same as ordinary coming of age. And then obviously psychologists like Jonathan Haidt started mapping it out properly. And I realized there's actually a lot of data to back this feeling that I had that something was wrong.
2:59Freya India:You write that it's not just that the generation is falling apart, but that it's being remade. Who's remaking it? What do you mean by that the generation, your generation, our generation has been remade?
3:12Suzy Weiss:Well, I felt like a lot of the anxiety for me was not just the normal milestones of coming of age, but having to market them at the same time.
3:21Freya India:Yeah.
3:22Suzy Weiss:So I'm like a really awkward 13 year old and the pressure is not just to have these first crushes and relationships and friendships, but it's to present it to people on Instagram for the first time and package it all up. and so I felt that really a lot of the anxiety girls around me were feeling was from presenting themselves as something other than human it was turning yourself into this perfect product which is really hard when you're 13 and you're you're awkward and you're figuring yourself out and then you feel like the only way to be visible is to market yourself on Instagram and TikTok and Facebook and so I felt that it was yeah it was more than a generation falling apart it was a generation trying to live up to these perfect standards, try to become perfect products.
4:05Suzy Weiss:And so in the book, I talk about trying to look perfect, trying to feel perfect, trying to present this perfect life all the time. And I think it's exhausting and completely unnecessary for girls to do that.
4:17Freya India:What are some of the things you did to try and look perfect?
4:19Suzy Weiss:Oh, well, so I sort of had to trigger myself and go back through my childhood memories in the book. and one of them was this app Facetune where you could edit yourself and people think that's just adding a filter yeah but it was you could just literally go in and reshape every feature on your face you can reshape your body you can tan your skin you can whiten your teeth you can do everything and I was doing that from say age 13 right and then posting the Facetuned version of
4:51Freya India:me and I wanted what was she like was she taller did she have you know bigger eyes what was she
4:56Suzy Weiss:what was she like mine was she was older I always looked so much younger okay interesting so I was like I'll just make myself look more like a woman and just like more confident I guess and just tweaking enhancing perfecting everything like an avatar version of myself really but I wanted to get across in the book the age that young women were doing that throughout their whole puberty so it's the most formative years of your life you're basically presenting this edited version and then she's really popular so she's getting loads of likes and followers and and then you look in the mirror and it's just heartbreaking that you don't look like that and then the version that you're comparing to is this avatar version of yourself it's not just celebrities it's you but the perfect impossible you and I think that explains so much now of the insecurity young women feel, the body dysmorphia.
5:51Suzy Weiss:A lot of the stuff we're seeing, I think, is through growing up, modifying yourself throughout puberty.
5:56Freya India:You had an amazing piece for us called We Are All Slop Now, or We Are the Slop. And it's sort of laid out how we are our own reality TV show producers, and we have to package ourselves for reality TV. So there's a season, there's big milestones that come up, engagement, a pregnancy, whatever it is. And what you're describing is like, there's this star who exists online on the stage. And then there's like the stressed out manager with the clipboards trying
6:23Suzy Weiss:to manage the star that we also have to play. Yeah. And from such a young age, I actually feel like now a lot of young women my age, they almost see their life as like a series of episodes to release. And so it's like, if you're getting married, if you're having children, that all has to be perfect created content. I actually wonder if that is a part of delaying having children and getting married because it has to be such a perfect moment. Right. It would skip to the end of the season.
6:50Freya India:And you need to do things episodically in an order. But you sort of lay out a womanosphere, a femosphere. I don't know what we're going to call it. And these are the manifestation coaches. These are the makeup influencers, the sex podcasters. I'd love for you to talk to me more about the femosphere, This like network of like woman influencing people.
7:11Suzy Weiss:Yeah, I think it's really weird because when I finished the book, I kind of thought these things are so obvious that maybe there's not going to be a market for this and people would just think I've read it before. But the amount of young men that said to me, I have never heard of some of these apps, some of these trends, some of these female influencers that shaped my childhood. And so I think you really do get pulled into a femisphere that is so specific to girls' vulnerabilities. And sometimes, you know, men will say, why do all of these young women want to get Botox? Why are they so worried about aging?
7:43Suzy Weiss:And to me, I'm like, well, it's so obvious. We had all of this pressure to do that from such a young age. But yeah, we have the beauty influencers, obviously. But we also have female influencers warning girls about relationships. So that's a big part of the book. So warning women about men. And basically - And all the men seem to be covert narcissists. Yeah, they've all got red flags. Yeah, toxic traits. But the women basically come together online to share their vulnerabilities and their stories. But what I wanted to get across is that sometimes becomes ruminating together and becoming more and more neurotic about these things.
8:23Suzy Weiss:And as you're in a sort of echo chamber, there's no one to really balance that out. Can you give me an example of the femisphere being toxic?
8:33Freya India:What's something that you read or came across in your research where you were like, this is odd. This is an odd way for women to talk to and about other women.
8:42Suzy Weiss:Yeah, I think Call Her Daddy is actually such a good example of it because the language they use is very similar to, you know, sort of like the worst of locker room chat among guys. Sure. If you just imagined the banter they would have. It's like hearing that, but from young women themselves. So some of the titles of the early episodes would be things like You're Just a Hole toward Girls. Or if you're a five or a six out of ten, you know, you've really got to be sexual to make up for it. and it really does it's a mirror image of some of the manosphere guys where you look at their content online and they'll have titles like oh she thinks she's a 10 but she's really a four and they'll rake and review girls right and then you look at call her daddy and they're doing the same and they're constantly saying to girls explicitly saying and i hope you're hearing this i hope you're taking this in um and you listen to it and you think well there's so much rage about the manosphere and how it devalues women and this is the most listened to podcast it's so popular and I think that we should have just as much rage toward these women who then say that in response we should treat men badly so cool her daddy even has they sell these crop tops that say cheat on him and it's a common theme throughout the episodes that you you know you should get in there first.
10:03And instead of being vulnerable, you should cheat on him first or make him feel
10:07Suzy Weiss:insecure. It's all a big game. And I think that is just as damaging. It's just as hard for me to listen to as it would be for me to listen to Andrew Tate. I think it's basically the same voice.
10:18Freya India:I was curious, does the femisphere interact with the manosphere at all?
10:22Suzy Weiss:Is it a vicious cycle? Are they in two different snow globes? I think the two, they play off the worst extremes of each other and so if you listen to podcasts like call her daddy which is like the most popular podcast for women the version of men they talk about sounds like the very worst manosphere influencer guys and vice versa so the manosphere guys sound like they're describing like a caricature on call her daddy who's really promiscuous and sort of ruthless toward men and so i think we're not seeing the ordinary in between people. We're just seeing the two extreme caricatures and it's maybe warping our view of the opposite sex on both sides.
11:04Freya India:Would you say that trad wives are part of the femisphere? Where do they fit in?
11:07Suzy Weiss:I would say that, well, it's difficult because I feel like trad wives, people use it to describe just conservative stay-at-home wives, but then also influencers who are building like an empire.
11:18Freya India:Who are actually just girl bosses of the kitchen. Yes.
11:21Suzy Weiss:Yeah, yeah. And so in the book, I sort of talk about the caricature of trad wife influencers who are selling all of this merchandise. And in my view, are just another influencer performing an identity online. I don't think it really captures what a conservative stay-at-home wife is. It's very different.
11:39Freya India:Fair enough. You write about girl boss feminism. And you write that while girl boss feminism may have faded, and this was, you know, big in the 2010s, it sort of was Sheryl Sandberg was kind of the avatar for it. She said, lean in, that woman could have it all in both the home and the boardroom. And you, you know, that kind of faded away. Yeah. But there's an intense pressure still to be successful. And you write that while many young women don't want to work for a corporation, they want to be a corporation themselves.
12:11Suzy Weiss:Yeah.
12:12Freya India:What does that mean?
12:13Suzy Weiss:Well, I think it's even more pressure now because it's, like I said, it's pressure to be this perfect product. And the funny thing is that there's so many young women who want to be influencers, young men as well. So if you look at Gen Z, that is their top career aspiration. I think in the UK and the US, they dream of being an influencer. But if you think about what an influencer really is, it's a career that never ends. It's not a nine to five. If you want to promote your personal life, you're going to have to offer up more and more to the algorithm. It's being professionally yourself. Yeah. And like we said, turning everything into an episode and content and a storyline, and now competing against all of these other influencers.
12:56Suzy Weiss:So you have to have the most interesting plots in your own life. And so I think it's strange that that is what we are aspiring to. It's like the most all-consuming career you can think of. And yet these people will say that girlboss feminism has faded, but that is surely the most exhausting career you can pick is one that you have to offer up your whole self.
13:20Freya India:And you can't really talk about influencing without talking about the Kardashians.
Read the full transcript
13:24Suzy Weiss:Yeah.
13:24Freya India:Who sort of pioneered this. What was your interaction with the Kardashian family? Were they big for you?
13:30Suzy Weiss:So I never watched the show, but you just could not escape them. Of course. So they kind of peaked right as Instagram first peaked. And so I remember actually the Instagram algorithm changed. So when I first got on, it would be chronological. So you see posts from your friends and family in the order that they're posted. And then they changed it to your preferences. So basically, anything you linger over or save or look at twice, basically any insecurity or vulnerability you have, essentially, any emotional reaction you have to something, you'll then get suggested more similar content. And so the Kardashians would just appear on my feed, even though I didn't follow them.
14:14Suzy Weiss:suddenly I couldn't escape especially that face the sort of Kardashian face.
14:19Freya India:Describe it.
14:20Suzy Weiss:It's like it's like a face-tuned face. It's every feature is perfect so perfect lips perfect contoured cheekbones tan skin white teeth everything is just like an avatar kind of inanimate but when I was growing up that was sort of the only beauty ideal and so you look at the home page of like a 13 year girl's Instagram. And it's just that face, copy and pasted onto so many different women. And when you're 13, you're then comparing yourself to this impossible ideal and body. I think it's changed now. I think there are all different types of ideals that girls are striving for.
14:58Freya India:This is an amazing line in your book. You wrote, the very thing hurting me became my lifeline. So this thing that you're describing warped your sense of reality, warped what you yourself felt you should look like became your lifeline. And I think a lot of people can relate to that. So talk to me about what that looked like at the time.
15:18Suzy Weiss:Yeah, I think it's looking back, it's a vicious cycle because the more time you spend on social media, if you grow up on social media, you get accustomed to that and comfortable with it. And so I was quite shy as a young girl. And so social media was so tempting for me because you could simulate and replace friendships and going out with people. If all your friends are at sleepover without you, you can just watch influencers on YouTube. And have a sleepover with them. Yeah, kind of numb that loneliness and that pain. And so I think for me as a shy, anxious girl, I would then be drawn to social media to fill that void.
15:55Suzy Weiss:But then it's a vicious cycle. Then the more time you spend on social media, the more terrifying live in-person interactions are. And I think that explains a lot of the social anxiety for my generation is that we actually grew up socializing more on the internet than we did in real life. And it sort of sated that thing.
16:16Freya India:It sated interacting with someone or hearing a naughty story at a sleepover. So you didn't actually have to go do the thing and experience all of the uncomfortable, awkward, potentially scary parts of being out in the world or going to a sleepover for the first time.
16:31Suzy Weiss:Yeah. And in the book, I actually talk about the simulations that we had. And it's not just subtle, it was explicit. So I talk about influencers who they create videos where they're basically simulating friendship with you.
16:45Freya India:And so
16:45Suzy Weiss:I used to watch loads of Get Ready With Me videos. And they are essentially girls parasocially acting out, getting ready to go out together.
16:54Freya India:I feel embarrassed. I watch them too. Yeah.
16:56Suzy Weiss:But it's now even they'll have titles where they say stuff like, oh, get ready with me. Like we're in the same room, like we're best friends. And that's what they're using as a selling point. And I think because they know girls are lonely and anxious, and this is what they want. They essentially want a simulation. And I think some older generations think that all of these apps can be a supplement to sort of thriving social life. But I think if you haven't known the real thing, they're not a supplement, they become a substitute. It's like you're on methadone,
17:27Freya India:but you were never on heroin a little bit.
17:29Suzy Weiss:Yeah, you don't know what you're simulating in the first place. The funny thing is, is I was not actually drawn to social media. My personality just doesn't suit it. I'm too shy and insecure, definitely, at the time. But that's what really struck me, is that I was addicted to it, even though it's not really suited to my personality. Right. I didn't really use it that much. And yet every event I went to, I'd have this feeling in my head, need to get a picture, need to get a picture the whole time, to the point where the purpose of going was to get the Instagram picture. And so I think if I was feeling it that strongly, despite - And you're not even that good at it.
18:07Suzy Weiss:I'm not. And I didn't enjoy it. Whereas I have friends who enjoy it so much, but I think the pressure for them must be so intense if it was intense for me and I wasn't really posting that often.
18:19Freya India:And you weren't trying to make a career out of it. No.
18:21Suzy Weiss:Yeah.
18:22Freya India:There's a shift that I just is so endlessly interesting to me. And it's what happens or an example of it, I think, is when makeup and filters and even face tuning becomes framed as self-care. And you cite one influencer who said, and this is absolutely hilarious, face tuning is like therapy for me. And it's sort of this, it's like a permission structure that's held up with therapy speak. And, you know, I could list the phrases, protecting your peace, honoring your boundaries, that sort of reframe, I would put a lot of them as either indulgences or antisocial behavior as taking care of ourselves.
19:00Suzy Weiss:Yeah.
19:00Freya India:How did that happen? Yeah.
19:02Suzy Weiss:So I've become so skeptical of all of this therapy speak, mostly because it was used, as you say, to describe behaviors that seem so harmful and so obviously detrimental to your mental health. So influencers would say, yeah, it's therapeutic to edit yourself. Even it's good for your emotional well-being to get cosmetic surgery. I mean, some of the quotes in the book are crazy. And I think what it was, was just a marketing strategy. And I say this over and over in different chapters, that all of this messaging that seemed like it was for our benefit, actually was just trying to sell us something.
19:40Suzy Weiss:So self-love was selling us editing apps or beauty products, or like I say, boob jobs and cosmetic surgery. And the same with a lot of the mental health awareness. I look back now and I think that was the pressure to open up and post about your feelings was really just pressure to share your data with these companies and keep using the apps. And then also more explicitly to sell you online therapy companies or even medication.
20:06Freya India:It's so dark and it's so real. The idea that a cosmetic procedure might be empowering.
20:16Suzy Weiss:Yeah.
20:17Freya India:Or, you know, you see a lot of videos of influencers where at the end they just go, I just feel so beautiful and confident. And it's like, that's really interesting. It's like, there can't just be, you know, I spend an hour getting ready because, you know, this is my job. What's the, where do you see the risk in people framing their own lives in terms of these journeys of self-discovery through therapy?
20:43Suzy Weiss:Well, I think it goes back to turning your life into episodes because you need a new storyline all the time. I always say to people, you know, if you're going to share something private online, you're going to have to update people at some point. So if you share your relationship, that might seem like a great thing to do. But if you break up, people are going to ask. what happened yeah and i think it's the same with opening up about your mental health so one aspect of it is you might regret doing that because you might change so if you tell everybody at 15 that you're socially anxious and you post it all over the internet um you might not want that there when you're 25 you might not be socially anxious anymore and so i just think there's very bad incentives with these social media platforms where you you almost have to stick with the identity that you've already performed and marketed.
21:36Suzy Weiss:And it's very hard to then move on.
21:39Freya India:Do you think that women say
21:42Suzy Weiss:that they are doing a cosmetic surgery and really they'll just say whatever they need to,
21:50Freya India:this is going to boost my confidence. I've always been so self-conscious of this in order to get the shortcut to beauty and never do the thing of, you know, accepting yourself.
21:58Suzy Weiss:Yes. I think this is why we have a generation who they're so loud about self-love and body positivity.
22:06Freya India:Yeah.
22:06Suzy Weiss:And yet all the data shows that we're very insecure. Right. Gen Z women are driving the rise in cosmetic surgeries. And you go on anti-aging TikTok, and it's all young women. It's like women in their sometimes late teens who are obsessing over aging. And so that's why I just never believe, you know, this has made me feel confident. This is self-love. Because I think really it's just an endless cycle. You'll never be pleased with yourself if you keep buying fixes to things. And I think sometimes the beauty influencers themselves, as you said, they sort of know that it's detrimental to promote, say, getting a boob job.
22:43Suzy Weiss:And so this language is very useful for them to sell it to their audience as, you know, this was part of my mental health journey.
22:50Freya India:Right. It's not, don't you want to look like me? It's, I was really anxious about that thing you're also anxious about, and I made something to fix it, and you should buy it. And that's where I think we get to the Kylie Jenner lip challenge. Can you explain what that is?
23:04Suzy Weiss:So this was, it was a long time ago now, I think 2015 or around then, and young girls would put shot glasses on their lips and suck in to make their lips look bigger. But you had girls, like getting serious bruising, having to go to the doctor. I think they had to issue like a media statement saying do not do this and Kylie had to step in and say I'm not encouraging this right um but it was so it's hard to get across how intense that feeling was that we all needed this same face um and that Kylie had the perfect face and so yeah girls would look at her and also the problem was she kept denying she didn't have she had lip filler and so girls would try and copy this thinking she had the perfect natural face which she didn't but i do think it's changed now but now we have all of these other beauty ideals that are just as extreme so now i would say the main thing is aging anti-aging yeah you see girls who are as young as 13 14 online on these reddit forums where they are obsessing over getting older and zooming in on potential wrinkles and talking about applying sun cream like every hour yeah there's a lot of
24:19Freya India:like skin serums and stuff for children. Yeah. Like skincare lines for kids.
24:25Suzy Weiss:Yeah. And so I think it's not really died down. It's just changed into a new extreme now.
24:32Freya India:And we're talking a lot about faces, but there's also the body. What is the Freya India House view on Ozempic?
24:39Suzy Weiss:Well, I mean, I look at some of the celebrities now and they're so skinny.
24:44Freya India:Yeah.
24:45Suzy Weiss:and people almost the media won't comment on how skinny they are they'll just pretend that I don't who was that person the other day and they said she was toned Demi Moore yeah she looked terrified so so thin yeah and so I do worry it will be a similar thing where we'll lurch to another extreme so I think that this is just what social media does so if you have a trend that goes all the way one way, the backlash will tend to go all the way the other way and will never really settle.
25:16Freya India:So is the ozempic the backlash or the initial thing?
25:19Suzy Weiss:I think it's the backlash. So we had backlash to body positivity. Yeah. Okay. So that went so far extreme, where we had to say that being morbidly obese was healthy and empowering. Healthy of any size. Yeah. Never forget. And maybe now we're going to swing the other way where we do the same with very skinny unhealthy bodies I just think it's really hard on social media to stay in the middle because of algorithms because algorithms need to drag you toward ever escalating content and so you might start thinking you want to be slightly slimmer and then you start getting recommended celebrities who are extremely thin and then you get ads for ozambic and it just goes on and on and so I just think these beauty trends just morph into the next thing but it's always just is extreme.
26:07Freya India:And do the algorithms want to drag you to something extreme because they want eventually to sell you something and that's sort of the avenue to get you there is to... I think it's more that if you, whatever you linger over, you'll see more of.
26:21Suzy Weiss:And unfortunately now there's just so much competition that basically these influencers and companies have to compete with one another. So the amount of beauty influences now, the way to get someone's attention is to be more extreme so if you have you watch a video about anti-aging and it just says apply two products it's not that interesting whereas if you see a 50-step anti-aging routine and the sign says 50 step and she's got like a sheet mask on and a laser therapy and all of these things you're going to click that because it's interesting and so unfortunately i think the algorithms reward what's entertaining right and what immediately grabs your attention makes you feel curious or insecure.
27:04Suzy Weiss:And so I don't even think it's that intentional. I just think it's the way the nature of the platforms are that you'll be dragged toward the inevitable extreme of whatever you're interested in.
27:15Freya India:There's also like a really horrible porn sort of parallel, which is that people need more and more extreme things to get off on because they get sort of bored by it. And you even see on YouTube, you know, the Mr. Beastification of YouTube, a$5 ,000 plane ticket and a million dollar plane ticket. I know which one I'm clicking on.
27:34Suzy Weiss:Yeah.
27:35Freya India:And it kind of drags you into like this death spiral of sensationalism, really.
27:41Suzy Weiss:Yeah. And that's what I wanted to say in the book is I think sometimes a parent will say to me, you know, my daughter would never look at porn or she would never worry about aging. But I try to say that whatever vulnerability she has, there is a rabbit hole she can go down. So she might get really worried about aging, or she might get really worried, say, about her mental health, go down the rabbit hole of thinking she's autistic or thinking she's ADHD, and then ending up thinking she needs medication. And so there's all these different rabbit holes you can fall into based on your personality and your insecurities.
28:16Freya India:You wrote a piece for us called Nobody Has a Personality Anymore, which was such a banger. It talked about how quarks have been kind of transfigured into symptoms. Yeah. And you watch a TikTok about a girl who posted that she realized having a song stuck in her head isn't normal. It's actually a sign of autism or perhaps ADHD. And there's trends like being hotistic, neuro-spicy, neuro-sparkly. There's a doctor who started a trend called post your pill. Talk to me about the right. Talk to me about why does no one have a personality anymore? Let's start there.
28:49Suzy Weiss:Okay. I actually think it mirrors the beauty trends. All of these trends where basically everything expands until nothing is normal. And so when I talk about the 2010s, a lot of the mental health content online was pretty useful and helpful. You know, I'd never heard of a panic attack or anxiety and I learned about it on YouTube basically and from influencers. But then now influencers who are opening up about their mental health, they have so much competition. So they need to be more extreme. And they also need you to relate to what they say. And so a lot of the mental health content online now, its main goal is to get girls to relate and to click and to share.
29:32Suzy Weiss:And so it's not, you know, five signs you have ADHD and they're very specific, serious symptoms. They're getting vaguer and vaguer. Right. So it will be you have ADHD because you talk a lot and because you get bored doing your homework.
29:45Freya India:Can't focus at work.
29:46Suzy Weiss:Yeah. But unfortunately, because of the amount of competition, you now have this for every disorder, which now means you have it for every different personality type. And so if you don't talk very much, you will be autistic, according to these influencers. If you talk too much, you might be ADHD. If you're worried about your relationship, you might have an attachment disorder. And I just think it has expanded because of that escalating algorithm. And because of the amount of competition and the bad incentives of these influencers to get you to click and essentially for these companies to expand their customer base.
30:25Suzy Weiss:So we have online therapy companies, we have medication companies in the US who can deliver medication to your door after you do this online, you know, quick five minute diagnosis. And so it's in their interest to convince as many girls as possible that they're They're not only struggling with something, but they're seriously sick. And then, you know, talk about some of the trends in the book. I'm just like, there's no wonder they feel anxious. We put them through all of this and then we diagnose them when they can't cope.
30:55Freya India:There's also something about outsourcing your problems. And a lot of people post online, I was so relieved when I got my diagnosis. And you have to wonder if part of the relief is that, so maybe there's a pill that can fix this thing that I've been struggling with.
31:09Suzy Weiss:Yeah. And I think that would have been really compelling to me when I was younger. When I was very shy in my teenage years, if someone had said to me, actually, I don't think you're shy. I think you have social anxiety disorder. That would have been in a weird way comforting because I would have been able to say to people, no, it's really serious. It's a step beyond shyness. This is a disorder. And that's what I worry about is I think girls, I really think girls are genuinely suffering. Yeah. So the feelings they're describing are very intense, which is why it pains me that they're then diagnosing themselves because I think they think they need a medical label to be taken seriously.
31:48Suzy Weiss:And I hope with the book that older generations can see, oh, of course, they're really struggling because this is a really difficult time to grow up. And they're having a human reaction to some of these things. And so I find it quite painful to see young girls saying, oh, I am disordered.
32:04Freya India:Will you take me seriously now?
32:05Suzy Weiss:Yeah.
32:05Freya India:That I'm very depressed or whatever it is. It's not enough to just be sad and need help.
32:09Suzy Weiss:Yeah. I think it's a desperate need to be heard and taken seriously.
32:13Freya India:Maybe not the counter argument, but an argument is that, you know, you maybe weren't invited to the sleepover and that's really sad. Isn't it better if you can connect with someone on a Reddit forum who lives halfway across the world, who's also really sad and not invited to the sleepover? Isn't there something sweet and good about connecting these sort of odd, you know, round hole in a square peg type of people?
32:37Suzy Weiss:I think there is. And this is why it's difficult to talk about these things. But the trouble is the incentives online are such a way that you do have thoughtful influences. You do have people who genuinely connect online. But I think broadly speaking, the nature of these platforms, they just don't reward that. So even Reddit forums, Reddit forums reward becoming more pessimistic, neurotic, ruminating together because it's gathering together people who have the same problems very often, worries, insecurities, and bringing them into a community. And while that sounds amazing, I talk about all these Reddit forums in the book where girls are, again, going down rabbit holes, looking inwards, being too introspective.
33:25Suzy Weiss:And so with some of these mental health communities, they talk on Reddit. And you think, oh, this is great. This is somewhere where girls who feel a bit different can join together and talk about their problems. But what ends up happening is they just convince each other that their problem is worse and worse and worse. There's no way out. You see this with transgender Reddit. communities where then if you you know want to move away if you de-transition you're isolated from the group or if you join a mental health community and you get better the incentives are to stay within that group and to keep bonding with the people there by analyzing your problems over and over and so I just think broadly speaking they're not a great place for young people to get advice and to come together, especially because as we said at the beginning, they don't know the real thing.
34:15Suzy Weiss:They don't know real community. And so it becomes a substitute.
34:19Freya India:And it could be that you seek out a place where you feel less alone and you end up getting Tourette's. And here I'm thinking of the social contagion that spread a few years back where Tourette's like symptoms. It's like sort of you shouldn't, it's hard. This is something I come up against a lot in my own reporting. I did this big story on Spoonies, people who are sort of a community of chronically ill, mostly women sufferers. And it's like this badge of honor. And what is more cruel than saying to someone who is ill, you're faking it. There's just nothing worse. And I do think they're ill. I just don't think they're ill with the thing they think they are ill with.
35:03Freya India:And then, of course, there was the case of the TikTok tics a few years back where women were claiming to get Tourette's. And it just so happened that they were picking up these tics from other influencers who had Tourette's on TikTok. Did you look into something like this stuff in the book, Social Contagion?
35:21Suzy Weiss:So I basically think that everything in the book is somewhat of a social contagion, whether it's the beauty trends, the mental health trends. any influencer that you're watching regularly just like friends you start to pick up their mannerisms yeah and something I talk about is you know everyone is worried about Instagram face that all the girls are starting to look the same because they want to replicate the Kardashians or whatever it is but I also think we have Instagram personality or TikTok personality where the influencers who have certain type of mannerisms certain way of speaking rise to the top and those are the ones that most young women are watching and seeing and then they start to develop the same personality traits they start to converge together one of the really interesting things about the book is I've spoken to young women who grew up in Australia or they grew up in America and they have the same childhood memories as me so we will talk about facetune we'll talk about influences that we watched and we really should not have the same childhood you know we grew up in such different places.
36:30Suzy Weiss:But that's because the algorithms are probably suggesting similar stuff to similar girls. And so I think that one tragedy of social media is girls not seeing their unique beauty and all starting to look the same. But I also think not seeing their unique personality and being dragged by that algorithm toward an eventual end product. And we all become much more similar and yeah, less unique and less distinctive.
36:57Freya India:The girls, you have a little trademark here because we've been productized, as you sort of posit. But part of being productized, we're being sold to other people. And then we're also, I think you called us shopping machines. So are girls really buying more than they used to?
37:16Suzy Weiss:Yeah, it's interesting because we are consumers, but we're also the thing that is being consumed at the same time. And so I talk about girls shopping more in the book, but they're shopping for things to display online. So it's part of their personal brand. So you need outfits to display on Instagram. You need makeup to look better on TikTok. It's all things to then add to your personal brand. I even talk in the book about the shift when I was younger from girls doing their makeup for a real life event to then doing their makeup for Instagram. And so sometimes people will say, oh, girls makeup looks crazy now.
37:55Suzy Weiss:It looks so exaggerated. So in the 2010s. But it looks great on camera. It looks great on camera. It's for camera. Same with cosmetic surgeries. Some of these cosmetic surgeries, these facelifts or like Botox can look a bit uncanny in real life, but they look great on camera. And I think there was a real shift when I was growing up to actually prioritizing how you look for Instagram rather than in real life. Did you go into eating disorders in this book at all? I did briefly. In the mental health chapter, it was another example of getting dragged to extremes. Right. And so I wanted to show how you could just start with a what I eat in a day TikTok.
38:37Suzy Weiss:Start watching those. And then the algorithm notices that you linger a little bit longer over videos with fewer calories. And then you start to get calorie restriction videos. And then I talk about an influencer in the book. Do you know Eugenia?
38:51Freya India:Yes, Eugenia Cooney, of course. She is. Tell the listener who Eugenia Cooney is.
38:56Suzy Weiss:So she's a Twitch influencer. So she live streams, but she looks, I don't even know how she's still alive. Yeah, she's skeletal. Yeah. And I think she's had treatment before, she's had help, but then she's come back and gotten even skinnier again. And I say in the book that fans have actually called the police because they're so worried about her well-being. She has some bad incentives now because she's known as the anorexic influencer and she has a following based around that. that just shows the it's like a very good embodiment an example of the end point of where you can get with these algorithms you know you can go from watching thinner influences to suddenly be serving served up eugenia cooney and thinking that that's inspiring and normal and healthy um and so yeah it's just another rabbit hole that girls can go down right so you're saying
39:50Freya India:there is and there will always be anorexics. But you're saying something like social media, the incentives reward them because their appearance is so extreme. And then, oh, wait, it also might encourage other women to seek out pro-ED sites or being incredibly restrictive with their diets and developing eating disorders on their own.
40:13Suzy Weiss:Yeah. There's no stopping some of these things so for previous generations of women let's say you started to want to restrict your diet and you started to develop an eating disorder you know hopefully friends and family will jump in and try and stop that and reassure you but unfortunately what happens now is girls these platforms know everything about girls and so if that starts to develop in you the algorithms will pick up on it and it can be unconscious you know it's not girls typing in eating disorder content like I said it could just be hovering over something for slightly longer and so I just wanted to show with all of these trends that it's really hard to escape them now because these apps know more about you than even you know sometimes and they can pick up on what you're you're watching slightly longer and just serve you more of it and then it's very hard for you to break out of that because your apps are basically a reflection of your inner world because it's everything you're looking at.
41:13Suzy Weiss:And so all of your insecurities and vulnerabilities are just there for you to scroll through.
41:17Freya India:Right. And then there is like sort of the social media natives eating disorder, which is orthorexia, I think it's called, which is an obsession with healthy eating. And I'm sure that can be extended to posting the acai bowl or the gorgeous salad or, you know, logging every meal for social media. And then, you know, maybe restricting yourself so you could eat a slice of pizza going out on a Friday night and post a picture of it.
41:43Suzy Weiss:I actually think that's happening with young men a lot more now. Oh yeah, bigorexia. Yeah. And the sort of hypochondria among young men where they really want to have perfect diets and optimize themselves fully. And I feel like that is the nature of the platforms is not only do they make teenage girls feel bad, but they also kind of turn us all into teenage girls because they encourage us to be so insecure and worried about how we look and to ruminate as well. And so you see these young men obsessing over how they look and how they come across. And I think that's very new for this generation and a result of the platforms themselves.
42:21Freya India:Looks maxing is?
42:22Suzy Weiss:Yeah.
42:23Freya India:It's funny that you say we all became teenage girls. And I think it's funny that Taylor Swift is sort of the patron saint of this moment. She's sort of like a perma teenage girl in a lot of ways and that she relates to a lot of girls who are feeling anxious or heartbroken or whatever it is. You brought up men, and I'd love to talk a little bit about romantic relationships between men and women. How did social media change dating etiquette and how we see each other romantically? Yeah, I think it's very different that we can learn
42:53Suzy Weiss:about relationships online before having one. And so I think for a lot of girls, the first place we learn about boys and men is online. And that could be, you know, reading some of the crazy gender discourse online before you've had a relationship where, again, the most extreme takes on the opposite sex.
43:14Freya India:You know, weigh in, I'm M54 and my wife, like those kind of Reddit posts,
43:20Suzy Weiss:like relationship advice. Yeah, there's that. And then there's also just people tweeting about men and women publishing like their hot takes. And I think the people who are the most hurt and wounded will get rewarded because they'll say the most extreme negative polarizing thing about the opposite sex and so I worry about that I worry about young women and young men learning about the men and women from algorithms basically but then also I think growing up watching porn online porn before you've even had a relationship and I think some older generations underestimate how pervasive that is i mean i underestimated it when i was writing the book i had i stumbled across this reddit forum where gen z adults were talking about where they first encountered porn and when and some of them were like six or eight and a lot of it was accidental so it wasn't them searching up porn hub it was porn coming up on their twitter or their instagram you know accidentally um and then you look at the statistics on dating and gen z adults dating far later than previous generations so you can have years and years of watching porn and reading about men and women online before you've even tried to love someone and trust someone and i think we really are intimate
44:37Freya India:with them yeah and then you have i assume a warped understanding of what sex and intimacy looks like
44:43Suzy Weiss:Yes, I think so. I think it creates, it fueled a lot of risk aversion among my generation that. Because they saw such extreme things.
44:51Freya India:Yeah.
44:52Suzy Weiss:The opposite sex is such a threat and they're so dangerous. And you see that with both men's opinion of young women and women's opinion of young men. It's so negative and it's full of contempt and fear. And I think that's from growing up online.
45:06Freya India:It's funny because I think probably like 15 years ago, there was a lot of talk about like hookup culture. And dating apps have given rise to this sort of treat people, like use them and, you know, be ultra promiscuous. And you could go on Tinder and, you know, hook up with five people in a weekend. And that narrative kind of like, like ground to a halt. And then it became all about the sex session.
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46:37Suzy Weiss:so when i first started writing the book i said oh there's this huge paradox that we had this de-stigmatization and glamorization of hookup culture and the apps made it easier and more convenient and i thought oh it's so interesting that there's this weird paradox at play where we're having less sex and less relationships but now i don't think it's a paradox at all i mean i I had to go back through some of the glamorization of hookup culture that we were growing up with. So I talk about teen vogue, teaching girls how to have anal sex, how to take nude selfies. I talk about that podcast, Call Her Daddy.
47:12Suzy Weiss:The way that the hosts would describe sex would describe men, where they would literally say to girls, I hope you know how little men think of you and that even if you're in a relationship, you're not safe. If you show any neediness or vulnerability, he's going to be terrified of you. And they would encourage girls to basically use those tactics against men. Or almost act like men. Yeah. But the worst of men, to have no remorse, be ruthless with people, and to constantly be playing this game and this strategy. And I think if you're a teenage girl and that's where you learn about sex and hooking up, that does not sound appealing.
47:53it sounds terrifying and so I think the de-stigmatization and the the glamorization
48:00Suzy Weiss:of it actually led girls to not want it and now we're seeing not only a sex recession but people just not wanting to date will be in relationships and pushing that far later than previous generations
48:12Freya India:did and you mentioned a scene in euphoria in your book about you know um describe the scene actually
48:17Suzy Weiss:Is this the one where they're having sex? Yeah. She says, what does he say? He says, he calls her a slut or something. I think he chokes her. Oh, yeah, he chokes her, yeah. And she says, please stop and, you know, only do that if I tell you, you can do that. But in between that, they sort of flash scenes of porn and they say, you know, it's so normal for all guys to be watching porn and this is where they get their expectations from. and I actually really struggled to watch Euphoria because I found it so depressing and I feel like they really wanted to capture they wanted to have a more realistic representation of Gen Z but if you're a teenager watching that and there's so many teenage girls who watch this show again it's terrifying it's the worst example of men and sex and relationships and I think the quote they use is something like you know unless you're amish you know nudes are the currency of love now and that's the messaging i grew up with that basically you have to turn yourself into a better object and that's the way to be loved is to be very promiscuous and very sexual and if you weren't you were sort of frigid or insecure um and i think that's what a lot of young women internalized and why so many of them think there's something wrong with them that maybe they have an anxiety disorder or an attachment issue because they just don't feel that way.
49:42Suzy Weiss:They don't see themselves represented by these women.
49:44Freya India:Right. It's like the sex became empowerment. So if you weren't having the promiscuous sex, did you hate yourself? Like, yeah, sort of hurts the brain. I don't know if you've seen this season of Euphoria, but there's a big OnlyFans storyline. And I'm curious what role you think OnlyFans plays in this story. I see OnlyFans as sort of end point of this commodification.
50:07Suzy Weiss:So sometimes older generations will not believe that OnlyFans is a real thing and how it's happened. But if you go back to the 2010s, it kind of makes perfect sense. If you have girls on Instagram at 13, 14, posting themselves, getting rewarded if they're slightly more sexual, you know, showing a bit more skin, you know, turning around and like having their body be the main part of the picture. And they get rewarded for that. They feel visible when they do that. And they're doing that during puberty, during really formative time and learning that that's what gets attention. and also seeing at the same time maybe crushes boys that they like, liking, following pictures of these influencers who have very sexualized bodies, who are pornified in a lot of ways.
50:59Suzy Weiss:And I think that encouraged a lot of women to, it just normalized commodifying yourself, turning yourself into a product, objectifying yourself.
51:08Freya India:It's funny, the technology provided an on-ramp, I think, where it would have been kind of hard to get into prostitution or porn or you really have to seek it out. Now it can be as easy as
51:20Suzy Weiss:starting an OnlyFans page. So I talk in the book about prostitution was not only framed as empowering and feminist and progressive, it was also framed as good for your mental health. So it was another thing that was good for your well-being. And so I talk about these you know only fan stars online who say that they have autism or adhd and that the profession has actually helped them because it's um predictable routine and they will kind of phrase it in a way that this is good for my confidence and my self-esteem and you have actual prostitutes on tiktok who will count out the cash that they've got and describe the experiences they've had and again talk about how it's relieved a lot of their anxiety and it's been good for them and so you add that messaging together and I think if you're an insecure teenage girl you can see how it would be appealing you know there's no stigma people are telling you that it's actually progressive and it's empowering and they're also saying it's again a sort of easy fix for insecurity and confidence issues to as you say to be adored by someone and to feel that you are this perfect object.
52:34Suzy Weiss:And so I really think we were just sold some terrible ideas. And we thought it was about our well-being, but really it was about the interests of a lot of companies.
52:46Freya India:Do you think porn should be banned?
52:48Suzy Weiss:I do, but I don't know how it would be done. So I love the idea of what we have in the UK, where we've introduced age verification. So you have to upload ID. But then that leads to a lot of other consequences. I think there was an article in the Free Press about this where substacks would get blocked because every adult had to upload ID. And so if there was a harmful substack - Upload ID to use the internet. Yeah. To read something, to look at harmful content. And so I love the idea of porn being banned, but I'm skeptical of how it would be done.
53:20Freya India:Do you feel like there should be, and I like shudder to say this because I don't think anyone should be stigmatized, but a re-stigmatization of sex work.
53:31Suzy Weiss:Yes, I do. And I think actually a re-stigmatization of porn because I don't think it's that stigmatized in the sense of when I was growing up, the main feeling I felt about it was almost being gaslit where it was, again, you are the problem if you struggle with it. If you don't like the idea of a partner watching porn, you are insecure, you're controlling, it's an issue with you. And I feel like that messaging was so drilled into young women where they feel like they don't even have the language to object to it and say why it hurts them. And so I think we need to have, to encourage girls to be able to use their words and actually say, no, this does affect me.
54:11Suzy Weiss:And it doesn't make you a weaker person for saying that. I think it's quite strong and brave.
54:16Freya India:Should women tell their boyfriends, you're not allowed to watch porn?
54:19Suzy Weiss:I think so. I think, you know, we should all have higher standards for ourselves. So I think there's so many things that girls and young women should do in terms of social media addiction. You know, I talk in the book about girls getting their boyfriends to take pictures of them constantly and having them follow them around, get on the floor and take better angles of them. So there's plenty of behaviors that girls and young women are doing that I think are detrimental and we should have higher standards for ourselves. And I think the same with young men. I think there's so many things that seem normal because everyone's doing them now.
54:52But we can actually do better and expect better of ourselves.
54:56Suzy Weiss:But I'm actually so optimistic about social media. I think since writing the book, the reaction I've had from not just young women, but from young men who really, really want to change and not want to raise their children like this. I almost think we won't need as much legislative action as people think. I think there's going to be like a revolution of individual choice definitely I think we'll parent differently I think there'll be yeah a stigmatization of some of the things that were so normal for my generation I think it will seem crazy that a girl could be on Instagram at 13 right um some of the things I talk about from my childhood already seem crazy and and so what are you thinking of well I'm thinking of things like Omegle oh yeah of course I still go on I do didn't it get taken down well chat roulette still exists all right yeah well but But there were girls on that at like 12 sleepovers.
55:47Suzy Weiss:We would go on it. And you could basically connect with naked strangers sometimes on video. To be clear, I go on it because I'm interested.
55:55Freya India:It's anthropological.
55:56Suzy Weiss:There's not so many naked people anymore. Well, you can just talk.
55:59Freya India:Yeah, you could just talk to people. I just find it so fascinating.
56:01Suzy Weiss:Yeah, yeah. But you would have girls doing this upstairs in their bedrooms and their parents having no clue and not even having heard of the website. And I think there's so many things like that where my generation will be slightly more on the lookout for these things just because we grew up with them. And I don't think that's to blame, you know, our parents because they just didn't know. But I feel like we are much more aware of how much can be hidden and how dangerous it actually is. And so I hope that there's a shift in parenting.
56:31Freya India:Do you think that our generation, which many of our generation's parents were divorced, will be less likely to get divorced? following this logic?
56:40Suzy Weiss:I do. I think that basically we felt so bad in so many ways that we're going to now look for the opposite of what we were told and what we were sold. And so I see even more than that, even more than children of divorced parents really wanting to get married. I see children who grew up atheist really wanting to, really being curious about religion and actually this phenomenon which I think is really unique where you have girls who grew up in secular liberal households wishing they grew up in stricter religious households which I think is is very different to previous generations and I think there's going to be a backlash against not only the technology technological changes I talk about but the cultural changes I think that young people just feel so rootless and lost that they will look for what they've been simulating the whole time.
57:33Suzy Weiss:They'll look for the real thing again. Who are the villains? Who are the super villains
57:37Freya India:of the book girls? Is it Mark Zuckerberg? Is it Alex Cooper of Call Her Daddy? Who are the villains in this story?
57:45Suzy Weiss:I suppose the villains really are companies and industries. And so I think the villain we're used to is men, is this sort of vague idea of patriarchy. And I really felt growing up that was not the villain in my life it was these companies that were trying to sell me these solutions to ordinary feelings and anxieties and also magnifying them to such an extent that they were unmanageable and so companies like BetterHelp that might seem very well-intentioned but are convincing so many girls they need professional intervention and help for very basic worries and feelings. So you have those therapy companies, you have medication companies.
58:30Suzy Weiss:So I talk about companies like Cerebral, who literally sponsor influencers to make these TikToks like five signs you have ADHD, and then can put them on a path to buying medication from their website. And then companies like Pornhub, companies like Facetune, companies that are encouraging these behaviors that are very detrimental to young women, and pretty much all of them selling it as some form of empowerment and self-love and feminism. And so for me, it really is this network of industries that profit from exploiting the age-old insecurities that girls have, but driving them to such an extent that I think it's entered us in this mental health crisis.
59:17Freya India:And do you put any of the blame at the feet of the platforms themselves themselves, the Instagrams, the YouTubes.
59:23Suzy Weiss:Yeah, definitely. I think that's a huge part of it. I think that a lot of their features looking back were just designed to create anxiety and paranoia. And so a lot of them, I just think, I talk about Snapchat, for example, Snapchat had things like a Snapchat score where you get a number that goes up if you're messaging someone. And so these poor girls on Snapchat can see when a guy is messaging someone else and ignoring them. They can see where they are on the snap map. They can see when a message has been opened and read when someone's typing. They can even see where they rank among their best friends.
1:00:01Suzy Weiss:So you get this public ranking of who's the most popular. And so some of these features, I just look back and think, I can't think of any other reason for them other than creating anxiety and getting users to come back and keep checking and analyzing where they stand. Right. They were so addicting because they were needling insecurity we had. Even things as sort of innocuous as an activity status. What is the use of seeing that someone's active and they've ignored your message or they're typing? A lot of these things, I just really think they're deliberately going after those horrible feelings when you're a teenager of you don't fit in, you're being ignored.
1:00:42Suzy Weiss:Something about you is wrong. And And so I look back and think that that seems to me very deliberate. And I think that's where our anger should be. It shouldn't be toward individual people. It shouldn't be toward men. It should be toward companies that are pulling us all apart.
1:00:56Freya India:Are you a feminist?
1:00:58Suzy Weiss:I would have to have a clearer definition of it because I think for my generation, it really has become like the therapy speak words, where it just means nothing. And maybe that's really unfortunate. but I think for me growing up, it was always used to sell me something that seemed so superficial.
1:01:16Freya India:Feminism was.
1:01:17Suzy Weiss:Yeah. So it was not only that these editing apps and these cosmetic surgeries were self-love, but they were feminist. They were progressive. This was good for women. And I think it's really hollowed out the word to mean nothing. And I say in the book, I'm not an academic. I don't go into of their theories of feminism. But I try and get across, I think this is the version of feminism that my generation knows best, which is selling you something. It's consumer culture. And I wonder why the two were so compatible.
1:01:50Freya India:I wonder if you could see yourself offering a different path forward to live in a feminist way. Yeah.
1:01:57Suzy Weiss:I wonder if we can have a feminism that, if we're talking about feminism as in caring for girls and young women, because I often get described as a feminist writer. And I think that's what people mean. It's that that's my focus, how young women are feeling. And I think if there's a way to do that, that acknowledges the vulnerabilities of women, but also doesn't force them to become strong and independent to the point where they can never be human, they can never express insecurities or difficulties.
1:02:26Freya India:To become the corporation.
1:02:28Suzy Weiss:Yeah, I think we need that. And also a feminism that doesn't hate men. I mean, throughout the book I talk about, again, the two sexes being pitted against each other. And I think that's another part of the feminism I grew up with, was that you almost bonded through feminism, you bonded over how much you hated men and they were the enemy. And I think that's tainted the word as well. And so if there's a way we can reclaim it and change that messaging, I'd be all for it. It's funny.
1:02:55Freya India:I think about it more of like, it's what allows us to sit here and,
1:02:59Suzy Weiss:have a credit card and wear pants.
1:03:01Freya India:But I guess that's a much earlier incarnation.
1:03:05Suzy Weiss:I think that just shows how the book captures 2010 to now. And I think it just shows how different these terms are to my generation. So even something like therapy, therapy to my generation means a totally different thing to therapy of my mom's generation. It means online therapy. It means better help. It means texting a therapist. I think a lot of these terms, we have so much confusion over and conflict between generations because we literally mean completely different things.
1:03:35Freya India:You said you started this project because you wanted an explanation for your own feelings that you were having, your big feelings, your sense that maybe girls hadn't changed that much, but the world around them had.
1:03:47Suzy Weiss:Yeah.
1:03:48Freya India:And I'm wondering if you had been changed by the research, if it's caused you to lead your life in a different way or maybe given you the answer you were seeking.
1:03:57Suzy Weiss:Definitely. I feel like I go so much easier on myself now and I think it's sometimes people think oh you know if you lay out all the problems facing girls and young women you're encouraging them to be victims and there's no accountability and it's very negative but I actually found it really a relief because I mapped it all out and then I had all of this context to explain the parts of me growing up that I really punished myself for so I looked back and thought well obviously I was socially anxious growing up on screens, growing up, you know, having my teenage years in COVID, all of these things makes total sense.
1:04:34Suzy Weiss:And obviously I feel insecure when I'm comparing myself to these influences. And I actually think hopefully by the end of the book, it's an empowering feeling because there's nothing wrong with you. And that really is the message of it is that you are probably just human. You know, if you feel insecure, if you feel lonely, if you're struggling with this world, I think that's just a human reaction to a world that's trying to turn you into a product. And so I hope that other girls feel that relief and sort of let it go, this feeling that they are disordered or broken somehow.
1:05:08Freya India:Freya and Dia, thank you for joining me.
1:05:10Suzy Weiss:Thank you so much.
1:05:13Freya India:Thanks for listening to this episode of Second Thought. If you're listening on Apple or Spotify, please give the show a follow. And if you have a second, consider leaving us a five-star rating or write us a nice review. It really helps us out. You can also get my weekly culture column by subscribing to the free press at thefp.com.
From the publisher
In this episode, Suzy Weiss sits down with writer Freya India to discuss how the internet, influencer culture, and therapy-speak have made adolescence more miserable than ever for girls.
India’s new book, Girls®: Generation Z and the Commodification of Everything, examines how algorithm-driven platforms push young users toward extremes in beauty, body image, mental health, and relationships. It’s not vague cultural forces like “the patriarchy” that are warping girls’ self-worth, she argues. The real drivers are companies, and the social media platforms engineered to maximize engagement.
India says that the effect isn’t just heightened insecurity, but a total flattening of personality. Across the world, girls are being pulled toward a homogenized end state—where everyone wants to look like the Kardashians, talk like Alex Cooper, and medicate or shop their way out of anxiety.
They also explore rising male insecurity around appearance, how “femosphere” podcasts like Call Her Daddy mirror the same dynamics as the manosphere, the rise of OnlyFans, Euphoria, and much more.
