Become an expert in uncertainty (w/ Sam Conniff )

23 Apr 2024 · 1 h 12 min

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Secret Leaders Podcast Episode Summary

Episode Title

Become an Expert in Uncertainty (w/ Sam Conniff)

Hosts

  • Dan Murray-Serter
  • Chris Donnelly

Guest

  • Sam Conniff: Entrepreneur, best-selling author, and co-creator of the Uncertainty Experts program.

Episode Overview In this episode, Sam Conniff shares insights and strategies on navigating uncertainty, a fundamental aspect of entrepreneurship. He emphasizes the importance of transforming one's relationship with uncertainty to better manage the risks inherent in business and life.

Key Themes

Understanding Uncertainty

  • Nature of Uncertainty:
  • It is a constant in the life of every founder.
  • Rather than viewing uncertainty as a problem to solve, it is framed as a paradox, containing both potential for growth and chaos.
  • Personal Relationship with Uncertainty:
  • How one relates to uncertainty can dictate their experience of anxiety.
  • Uncertainty drives anxiety disorders, yet it can also lead to some of the most rewarding moments in life and business.

Uncertainty Tolerance

  • Uncertainty Tolerance:
  • A psychological trait that can be measured and is malleable.
  • Most people fall into medium or low levels of uncertainty tolerance, affecting their decision-making and capability to embrace risk.
  • Testing Uncertainty Tolerance:
  • Conniff discusses a tool for measuring uncertainty tolerance, highlighting demographic factors that influence these levels.

Strategies for Managing Uncertainty

Mental Models and Techniques

  • Scenario Planning and Risk Assessment:
  • These frameworks help in identifying responses to potential changes.
  • Embracing Discomfort:
  • Change often comes with discomfort, and learning to sit with it is crucial for growth.
  • Improving Communication:
  • Effectively communicating uncertainty to teams can foster a supportive environment.

Moving Through Uncertainty

  • Fear, Fog, and Stasis:
  • The cycle of experiencing fear (anxiety), fog (confusion), and stasis (feeling stuck) is a natural process.
  • Strategies to cope include:
  • Regulating Emotions: Using techniques like breath work to manage physiological responses to fear.
  • Creativity and Agility: Embracing uncertainty as a space for innovation rather than a barrier.

Building Resilience in Teams

  • Cultural Shifts:
  • Leaders must create environments that allow for uncertainty tolerance to grow within teams.
  • High levels of empathy and open-mindedness among team members can lead to better collaboration and problem-solving.

Practical Exercises

  • Interoception:
  • Becoming more aware of bodily signals associated with emotions can enhance decision-making.
  • Cognitive Restructuring:
  • This involves contrasting short-term fears with potential future regrets to motivate action.
  • Conviction Narrative Theory:
  • A technique for projecting oneself into future scenarios to assess potential outcomes emotionally.

Key Takeaways

  • Uncertainty is a given: Accepting and adapting to uncertainty can lead to personal and professional growth.
  • Emotional management is crucial: Being aware of and regulating emotional responses helps navigate uncertainty effectively.
  • Connection fosters resilience: Building strong relationships with team members can provide the necessary support to thrive amid uncertainty.

Conclusion Sam Conniff's insights offer valuable perspectives on embracing uncertainty as a fundamental part of the entrepreneurial journey. By enhancing one's uncertainty tolerance and fostering a supportive team culture, leaders can navigate the challenges of uncertainty with resilience and adaptability.

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Additional Resources

  • Uncertainty Experts Program: [Link to Uncertainty Experts](https://www.uncertaintyexperts.com)
  • Test Your Uncertainty Tolerance: [Uncertainty Tolerance Quiz](https://www.uncertaintyexperts.com/quiz)

Contact Information

  • For inquiries: hello@secretleaders.com

Sponsors

  • Wise Business
  • Vanta
  • Personio

Newsletter

  • Sign up for updates: [Secret Leaders Newsletter](https://secretleaders.email/)

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This summary captures the essence of the podcast episode, highlighting the key concepts discussed by Sam Conniff while providing practical strategies for listeners interested in managing uncertainty in their professional lives.

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Transcript

Automatic transcript. May contain errors.

0:00We've asked over 20 ,000 people around the world, how does uncertainty make you feel? The answers can be categorised into three groups, and no one has ever said anything that falls out of those three groups. As a founder, uncertainty is the air you breathe. It's the constant companion that surrounds every decision, every pivot, every leap of faith. And if you're not careful, it can be the thing that keeps you up at night. But what if there was a way to flip the script? What if you could find stillness and comfort in the uncertain? That's the radical idea at the heart of today's conversation with Sam Conniff, an entrepreneur, best-selling author, and the co-creator of The Uncertainty Experts, an interactive experience that's helping people build their uncertainty tolerance and transform their relationship with risk.

0:46In our chat, Sam breaks down the strategies and mental models he's used to do just that. From scenario planning and risk assessments, to the mental models he leans on to stay grounded and decisive in the eye of the storm. We also talk about the art of the strategic pivot, the power of embracing discomfort, and the most effective ways to communicate uncertainty to your team. Like everyone, I'm sure you've struggled in moments of uncertainty during your life. And the only thing we can guarantee is that another moment like that is coming. Hopefully after hearing this episode and a few tweaks to your mindset, you'll be able to meet the next moment with resilience and adaptability.

1:29All right, that's enough from me. I loved this episode and I'm really excited for you to listen to it. So without further ado, here's Sam Conniff. Okay, we talk about uncertainty. in your experience how does uncertainty play a role in whether startups succeed or fail entrepreneurs succeed or fail is there a correlation

1:57um well uncertainty is going to be a component of all startup life so yes it's definitely a part of the puzzle a mistake that i made in this work around uncertainty for the first year or so was to think that uncertainty is the problem to solve. And that just simply can't be the case. Why? Because uncertainty isn't a problem. Uncertainty is a paradox. Uncertainty can be good and bad. Uncertainty is ever-present. Uncertainty is a fundamental component of life. Uncertainty leads to growth as much as it leads to chaos. But it's not a problem you can solve. There's no right or wrong. There's no yes or no answer to it.

2:35So, and there's very few things you can rely on in life. It's a cliche to say the only certainty is uncertainty. but it's kind of true, you know, that and death. Beyond that, that's about it. And that's not mine. I think that's like a Buddhist. Not to be too doomy. And taxes. Well, no, there's quite a few people that don't pay taxes. True, Buddhas, for starters. I think Buddhas pay their taxes. They probably come in under the tax threshold. Let's not go there.

3:00Now I've got all these Buddhists at the accountants in my mind. There's only two things you can be sure of in this life, and that's uncertainty and death. So when are you going to grow up and embrace life? To paraphrase Pema Chodron, the Buddhist nun. And so the thing that you can identify as a challenge is your relationship with uncertainty. And that's the bit that we can do something around. Your relationship with uncertainty as a founder will drive you towards anxiety. In fact, medically speaking, uncertainty is the biggest driver of general anxiety disorder in the world. gone on. But if you think about your career to date, and you think about the most exciting moments, the most memorable moments, the stories that you tell and are most proud of, there's probably a correlation with some degree of uncertainty or ambiguity or the risk that you took or the unexpected event.

3:48The stories that you tell are probably the least predictable ones. So we also know from our own empirical observation that uncertainty is a generative force. It's a creative force. It sometimes has the capacity to bring out the very best of you. So uncertainties are given. It's always going to be there. And it has aspects of it that will provide you with a toolkit for exploring the possibility and find the ideas that you seek out the audiences that you need. Or it can fucking send you over the edge. So it's your relationship with uncertainty that's going to be the key thing. And we can be precise about this because that also sounds a bit, you know, a little bit ephemeral.

4:23It's your uncertainty tolerance, which is a psychological trait discovered in the 1990s by two Canadian psychologists looking into anxiety reduction. Every single person has one. You can measure it and it's very malleable. It's not a state. It's not fixed. So you can shift your uncertainty tolerance and that will begin to determine how you respond to the next unexpected event, whether it takes you to your knees or in that moment, you spot the opportunity that you otherwise couldn't see. How do you test and train that? Live? well medically it's called uncertainty intolerance ui um and i can give you a link that you can share with your audience and they can test it in about three minutes and you'll come in as the majority of people we've tested about 72 percent of people come in medium to low very few people naturally have a high tolerance to uncertainty um there's some interesting things that come through the demographics worryingly young the younger group of people we've tested have a lower tolerance and they shouldn't chemically that should be higher and there's some differences in genders there's real differences in life stages, the kind of the mid-40s senior leader perspective are coming in, they have the lowest tolerance of uncertainty of almost any group that we're speaking to.

5:31Wow, I've thought that would have been inverted. It's not to do with experience, it's not to do with life stage, not to do with gender, not to do with job title or salary. My perspective there, having worked in leadership in many different ways, I think the last three years represent some of the hardest times to ever a beer leader. I think there's almost a tear of fear in companies where the level of exposure has never been quite so pronounced or vulnerable. I think it's a life stage which is always generally connected with massive shifts, you know, arrival of children or the growing up of children and the elderly parents.

6:05But the permeability between life and work used to provide some degree of protection. And that seems to have evaporated and there's no meaningful way it's coming back. So the... And is that both in the sort of turbulent nature of being a leader in the modern day anyway, and there's societal changes like AI, etc. And then also the HR element of like how to handle difficult conversations and cultural things going on that might be more natural to a Gen Z than to an older millennial. And so really you don't understand those cultural language shifts and feel boxed in and like scared to speak. Are they all part of that mix?

6:45I think so, yes. I've decided to take this work into a space and depth that I think it can be its most useful sense, right? Which probably isn't the most commercial way to grow it, but there are enough theoretical frameworks for uncertainty. There's loads of them. There's a zillion books about uncertainty, and there's lots of triangles in them and alliterated forms. But we don't get to the real issue. And the issue is how, if you ask people what they think about uncertainty, by and large, they'll be able to demonstrate that it's both positive and negative. It has certainly the potentiality for that.

7:19If you ask people how they feel about uncertainty, a very different thing happens. We've asked over 20 ,000 people around the world, how does uncertainty make you feel? The answers can be categorized into three groups, and no one has ever said anything that falls out of those three groups. The first is words like, uncertainty makes me anxious, it makes me fretful, it makes me sleepless. And for most people, right, they don't think uncertainty is their problem. They think it's their anxiety or their sleeplessness or whatever else, or their hives, or however it's manifested. The second cluster is what we call fog, and that's people saying uncertainty makes me feel closed-minded, indecisive, circular.

7:55And the last one is people saying uncertainty makes me feel stuck or listless or I've lost my mojo or meh, and we call that stasis. So fear, fog, and stasis, FFS. this seems to be the underlying subconscious truth that's really hard to admit and another question we ask which is what keeps you awake at night it's not ai and it's not international conflict and it's not the climate crisis it's health relationships money and work which speaks to the true human nature of it and the things that we worry about at three in the morning are not the things that we can fix they're rarely the problems either and and the difficulty is that feeling is what undermines us.

8:33And this is where it begins to become hopefully useful to an entrepreneur or a leader or anybody else. If we set our sights on the change that we want, we can design it beautifully, we can lay out the Gantt chart, and then we find ourselves there three weeks later, and we're not there. What's happened? And we're looking around, and so-and-so sabotaged it, and I know that I didn't show up for it, and we all kind of agreed it, but we aren't there, and we can't quite understand. And it's when there's dissonance or disconnection between these two states. And the only way through uncertainty is to think and feel your way through uncertainty, because we feel it deeply.

9:05There's the classic VUCA model, right? Or is it VUCA? I don't know, it's a terrible acronym. The volatile, uncertain, complex, ambiguous world, and it just immediately encapsulates all that's wrong, or all that's one-dimensional about the uncertainty frameworks we have. It doesn't take into account that it's an emotional state. And when you begin to work with that, you begin to find a way, not just through uncertainty, but to be able to stay in it and to recognize it and to appreciate it as a positive and generative space. So is your point of view here that one way or another people will consciously recognize uncertainties happening or potentially disconnect from the reality that it is, whether it is or not it is.

9:43And so the best way to approach this is to learn and train how to deal with the facts that it is and build up the resilience for it. Yeah, yeah, to a degree. I think that there's a starting point which is even simpler though, because you're already good at uncertainty, you know, naturally. Well, 10 years of entrepreneurship would make you decent at uncertainty, I think. Yeah, well, I mean, just your experience of life. You exist at a statistical probability of about a quadrillion to one. You know, you're deeply uncertain. And every single aspect of the world around us. And yet what we're trying to do all the time is create aspects of certainty, create a sense of certainty, because uncertainty drives anxiety.

10:22We don't like the feeling of anxiety. What we've got to is a slightly unhealthy reliance on what feels like a state of safety. So now these unsafe states feel like places we don't want to be when they're actually natural. You know, there isn't any kind of growth or development in life that doesn't come with some degree of discomfort. And we can like heroize those or aggrandize those or make posters about those. But, you know, getting clear that it's a natural state and the natural state for tackling uncertainty the one attribute that's been shown more than any other is not seniority or age or tenure of entrepreneurship it's open-mindedness people who are more open-minded make more reliable predictions in uncertainty so then this is where the toolkit comes in right because makes me think the british people are pretty fucked well let's let's not generalize uh let's look at you so you're an open-minded chat i imagine i know but when are you at your most open-minded on a deadline with a hangover when your toddlers robbed your sleep yeah i guess your point is when things are in a good spot yeah and when does that normally correlate with uncertainty so when things feel uncertain and like they're suddenly falling apart it's usually then we're pushed into our least open-minded state.

11:41So I think there's a humanity to this work and there's a simplicity to this work. Uncertainty is going to be ever-present and we already have natural tendencies that can help us. So the first stage of our work is really to remind people of those baselines. So then the question becomes, how do you access an open-minded state? How do you get back into the Dan that you know is generally open-minded in a moment of stress? Because that's how you're going to make good decisions. I don't need to give you acronyms you have to remember or frameworks you need to put on the wall. Let's just remember, I need to get back to how I feel when I'm feeling open-minded.

12:09Actually, tangentially, when I did a TEDx talk years ago about laughter, laughter builds resilience. The whole entire research for it was on the field of gelatology, which is the study of laughter on our physiological and physical states and psychological states. Basically, the summary of the research around it, which is fairly old at this point, like relatively well-researched, is if you can, when you're stressed, the very sum of this is when you're stressed, if you can put on a comedy that you enjoy, something simple like a friend's or it doesn't have to be like, you know, whatever, but something that is nostalgic, it's guaranteed to get a few laughs out of you in your most stressed moments, tricks your brain to respond to the deep stressful moment as just another moment.

13:10You have that little laughter and it creates this weird artificial, but your brain actually is tricked into essentially extending the, like, I guess the elastic band of resilience of what it's able to take. And so that is like a real, it was a repeatable scientific process that they tested on people. So every time you've got yourself into real tiz, you put on comedy. you have a laugh and suddenly the next time that really stressful thing happens again you don't really notice it or recognize it as stressful you actually just pass by yep sounds quite similar like as in the terms of it being a tactic a skill that you can learn to get past that feeling we we've designed this is this program this intervention this this product this thing that seems to help and we've built it on that that structure of fear fog and stasis and and fear has a dodgy reputation.

14:05But we don't really allow ourselves to understand the benefits of fear, the many benefits of fear. But to get past fear, you're talking about deep physiological stuff. You're talking about sympathetic nervous system. So it seems daft to try and over-theorize something which requires some fundamentals. So yes, absolutely, physiologically, you can bring your body back into harmony and regulation. Breath work will do that even faster. surprisingly compassion compassion is one of the fastest and most comprehensive ways you can regulate the sympathetic nervous system back to a state of composure and it doesn't even have to be your own act of compassion it can be witnessing someone else's and it's to do with the infection rate of emotions which is a lovely idea isn't it the most infectious of all emotions is panic which we know because you've seen the footage of a crowd it doesn't know what it's scared of but it's scared and that happens within a team it's usually godzilla to be fair so it's quite rational

15:05terrible i think then you'd see him wouldn't you um and an unconscious crowd that can't see what the threat is they can feel it because panic moves physiologically between people pheromones and compassion if you want to find a similar uh infection rate if your team is feeling panicked It's very hard to reverse that. And it'll move beyond, even go faster than Slack around the fucking office, right? Panic moves. And so you need to have similar things. And my worry would be, in a lot of the uncertainty literature and material, it can feel a bit inaccessible. There's another framework. Oh, God, I need to be really smart to get to this.

15:39And a lot of the rudimentaries, if you are in a startup phase or you're facing a difficult challenge leader and those senses of overwhelm and the uncertainty is pulling you back, there are more straightforward, fundamental and human ways to bring back a sense of regulation and to be able to access the benefits that come out of fear. Okay. What are they? What can we do?

16:01You're like, God, I was hoping he wouldn't ask me this question. No, everyone wants to know. We're just going to start surface level today. Everyone wants to know. Everyone wants to know. Well, firstly, it's to know that we're all in it, right? And the fear is an absolute necessary part. Back in the days when science experiments used to be done on monkeys, There's this horrible experiment on Rebus monkeys where they scoop the fear receptors out of their brain. None of them last for more than 36 hours because they start doing stupid things. There's a condition about one in 250 ,000 people are born with it, but they don't have fear receptors either.

16:27And very sadly, they don't do very well. I think it was the first or second of the uncertainty experts interviews that I did with a guy and he runs the UK's most successful drug rehab program that he built after 20 years of having a smack and crack addiction that cost him about 120 grand a year. So, I mean, he's having to turn over quite a lot to fund this thing. And it described the start of his days as often waking up on a floor, surrounded by syringes. And by the end of the day, he's got to generate thousands just to keep himself going. And so this wiring that he and the other uncertainty experts come to, this ability to spot opportunity, albeit something to nick in the beginning of that story, was profound.

17:10and then like all of them they have this moment where they come out the shadows and they start to use their tools in in mainstream society and something really interesting happened in their stories and i think it speaks to the truth of fear especially in a startup mode we're all universally scared of largely the same things and that protects us and then all of a sudden we hit a tipping point where a new level of fear begins to emerge and i think this is you'll have felt this i certainly feel this at the moment fear of success is almost more scary than fear of failure fear of failure can feel quite common and almost comfortable and almost i told you so you know all of my little inner critics will be so pleased and we can all go home and feel sorry for ourself success is really scary that takes us somewhere else and the only way we can achieve that is to hold our fear pretty near and so this guy marcus when i asked him his biggest fear it was definitely going back to addiction um but what that meant was him letting down the people he helps so he said i keep my fear and i keep it in my back pocket so i never sit on it i never get lazy it always drives me forward it's never in front of me and so i can keep my eye on it so i know where it is and just as a metaphor kind of summed up how to have a good relationship with fear the next stage is to understand that it affects our bodies and with the the i mean on one sense you can get really into it with somatic marker theory when you if you can identify where you feel something in your body you can understand it the more common term is interoception which if anyone listening hasn't heard is well worth getting to grips with it's the hottest topic in neuroscience right now uh it's the eighth sense so after your main sight sound smell whatever the other ones are uh you've got proprioception balance sense of space and then interoception your ability to understand the internal signals in your body so kids have bad interoception they They don't know whether they're nervous or they need a wee.

19:01Grown-ups hopefully do. And when you have really alert interoception, you know whether this is a threat signal or whether the budget's changed. You know whether it's, you know, this, you get, you know whether it's a caller ID that you can't recognize. Actually nothing to fear but makes me feel uncomfortable. Or whether it's something genuinely that you know to be a threat. It's like a sixth sense. Yeah, I mean it is the eighth sense. It's the thing that brings them all together and traders with high interoception are more successful at making the investments. Performance athletes with high interoception can understand and regulate their bodies.

19:38So interoception is the scientific term that sits right at the core of it and it's practicable and improvable and it's a word that you will hear so much over the coming years. There isn't a single mental health condition that doesn't have interoception as a cornerstone of it. So that's the lever that you can pull on and then that opens up a world of different tools that you can begin to work with because it turns your emotions into data and that's where many of us aren't right there's in the in the time it takes your brain to process 50 bits of information your body can do 50 million all large language learning models are based on our cognitive processes there is no ai based on your emotional capacity for understanding and navigating the world and when you bring these two things into play you know we're human beings that are absolutely untouchable best how do you bring those things together like practically as in what am i literally doing To follow, to say I'm uncertain, I'm trying to learn how to deal with uncertainty.

20:29And I get the theory of what you're saying, but what am I practically doing, literally? So practically with interoception, we, okay, let's try and think of an experiment. Let's prove that interoception can work. Okay, so a classic threat signal that affects us all is hearing your name called out in full. So if I would say Dan Murray, you know, you hear your name in full at a certain volume. we are alert to these key warning signs. So what can you feel in your body? Where does it register?

21:04Just then, my knees randomly made me twitch, as in I did a little twitch. Excellent. So this takes us back to the classic fight-flight-freeze model. If next time you have a fear, something goes on, check where it is. If it was in your stomach, that means your ancient predecessors were more predisposed to a flight response. that's your stomach deciding to change the blood flow away from digestion to your legs if your personal fear comes in your chest that's a fight response if it's on your skin that's quite advanced that's a threat signal so if it continues to happen and then the process of reflection was that a real fear did i need that was that sam just doing a daft test oh okay great does it consistently happen when i'm 10 o 'clock in the evening i haven't got the bottom of my emails what was that feeling when you start practicing and it's call and response and it doesn't work without reflection and you somatic marker theory right you have to name the feelings in your body well the shorthand is if you can name it then you can tame it so if you start having a dialogue with the feelings in your body recording where they come you can begin to sense you begin to gain access to this infinitely incredible radar system you have around you so the first stage is naming it and mark it then you can move into taming it and beginning to do some more interesting things such as thinking with your body what's the science of intuition and gut instinct but to to start to regulate emotions is just naming and taming this stuff's interesting to me because um at height since we made a probiotic i've learned lots more about gut health and the thing you learn in this space is how much more women are in tune with their digestive system ironically women i always think men love to talk about their poop it turns out women do um and men don't really know the difference between a good poo or a bad poo.

22:47And as ridiculous as this all sounds, what I've been learning scientifically through this process of, because that's basically our job, it's to understand our customers. It's about digestion and poo now. And it's just like fascinating that we have these conversations, we started off giggling, and now we're all like deep in the research of it. Fundamentally, a lot of it comes down to women have monthly cycles, and from a young age are literally listening to their body they are literally in tune with their body in a way that men just cannot understand yep at all and never will um this is why men are terrible at detecting you know like any cancerous lump or really being honest with their feelings and emotions around stuff like especially obviously british men layer in the cultural psychology of stuff as well um but it you know translates into the toilet as well you ask a man genuinely like Like, you know, is going to the toilet better now or like before?

23:42And I don't think about it. There is an actual answer there. It's just not consciously in tune with their body at all. You ask a woman the same question, they'll give you a definitive answer as a fact. They'd know today versus yesterday, this week versus last week. I found that so, so, so interesting. And it's actually helped me sort of unpack and understand quite a lot of the psychological differences of how, you know, you talk about somatic work. and obviously a lot of our listeners are men this is just not stuff that men typically do yeah it's interesting isn't it there's um i've got some thoughts on that and in the work that we've created the uncertainty experts we we thought about that a lot who are audiences who needs this most and they're very much is a group of men who the only people we ever get feedback from who didn't like the experience are blokes who are encouraged to reflect at a level that they're not comfortable with and it's a really interesting one and then an ad hoc basis from that group who do pursue it through it they find it becomes a gateway to too deep work and inquiry and possibly even coaching or therapy or something that they wanted to do because there's a you know it's got a fun degree of access point um the overlap i think is in gut instinct which can be seen as quite a masculine thing you know because there's bravery involved in using your gut there's judgment there you know there's something that's more in a swift call yes i don't need all the data i'm going to trust my gut so there are aspects of it which are both masculine and feminine and there is an argument that uh you know some of our biggest problems can all be traced back to day car and the ultimate splitting of mind and body and ever since we've created societies that largely favor intellect uh a masculine proponent of intellect and thinking therefore we am.

25:33And has completely left behind what could be termed as the feminine, not to over-genderize it, but in terms of our broad understanding of it, which is the domain of emotions. And there's absolutely no chance with the knowledge that we now have that this was a mistake. And we've got 200 years of wisdom of a false separation. And the research, our own intuitive understanding, and our empirical knowledge of the world tells us we need these states to come back to mind and to bring it back to this work this is certainly true the there's a laboratory that i've partnered up with called the decision making in uncertainty center niche um and they're at university college london they exist within the neurosciences brain team it's an all-male cast uh they were brought into existence after the financial collapse to try and work out how individuals and organizations make better decisions in times of uncertainty so they can advise...

26:28I mean, you can sense, right? It's quite massive. It's a bunch of scientists. Yeah, a bunch of men made this mistake. Let's get a bunch of men to fix it. Yeah, exactly. Let's look at all the theoretical frameworks for uncertainty that exist in the world. Oh, look, they've all been created by white men in labs. There's very little lived experience to all of this. And yet their thesis, after 10 years of this work, the theory they brought to the world conviction narrative theory we can get into what it means um absolutely is built on the notion that if you try and think your way through uncertainty you don't have a hope in hell because it affects you in how you feel and you can't deny that when we can't because you know even that exercise a moment ago you didn't choose for your knees to like feel or twitch this is subconscious and the subconscious you know who is it carl young if we don't understand our subconscious then we'll walk around forever calling our mistakes fate and that takes you to an interesting place which is why we cast the show in the way that we did uh yes there's this really robust science but that's not going to bring the people we're talking about aboard and so i went out looking for people who's lived experience could speak to this and who could then appeal to a more masculine edge or a more feminine edge or or a global south you know perspective you know because we have a particularly linear view of uncertainty which was um cemented for me in the moment that we were in when I first started writing this I think the the UK cabinet office comprised at that time of three career paths entirely represented media finance and law and vast majority being finance and law and it was there it was like oh here's the opportunity there's loads of people that are really good at uncertainty every single day that are just well outside the the frameworks or the the intellectualization or the masculine masculization That's not even a word, is it?

28:20But the non-felt interpretation of navigating uncertainty. You just mentioned the Uncertainty Experts, the show. I know about this because I actually took my team through it, if you remember, in COVID. I do. Listeners might not. What are you talking about? The Uncertainty Experts is an interactive documentary that is scientifically proven to increase our viewers' uncertainty tolerance, measurable and longitudinally. It's a three-part series. It's built on this structure of fear, fog and stasis. Episode one shows you how to manage fear. Episode two takes you through fog to a space of creativity and agility.

28:57And episode three unlocks stasis into a place of intuition and connection. It features remarkable stories of what we call the uncertainty experts, people whose lived experience taught them the arts of how to navigate uncertainty, kind of often in the shadows. However, they've taken that experience to go on and become leading lights in society. So people who are gang leaders and are now business leaders, people who are smugglers, now trauma specialists, people who are prisoners of war, now advising politicians, people who've been through the justice system and gender transition and, you know, life.

29:29And that's really where I began. I began, my background very much includes working with people on the margins of society. and I know there's 248 ,000 young people considered to be in gangs in the UK, 12 million people living in poverty, 4.5 million people who are single parents, 1.2 million active veterans and yet when we think about uncertainty, we wouldn't ever look to the people who just have to successfully deploy strategies to get to the end of the week and it was in there, this juxtaposition, I got started to get really excited and it was in COVID when my world just went to quicksand and I was panicking hard and trying to stem that sense of panic and a piece of advice I had from a mentor was when you need strength to get strength give strength and I put out a note that I would be volunteering some mentoring time which is something I've got lots of experience in doing and it was just really telling to me because so many of the people that came forward are part of networks I'd previously worked in and people who had a background of either they lived rough or they'd been in gangs or they'd been through the justice system or whatever it was had a different tenor to their approach and and interestingly people who did not come from that cohort but were my ex-clients or colleagues you know were trying to sneak into some of my mentoring calls going i know you said this is for young people but i'm having a fucking awful time my kids and my job right and it just began to become really clear there is a set of life's experiences, rich experiences, you know, life's, what is it?

31:00School of War. And so I began running those interviews, videoing them. I did an online course about online courses, decided I didn't want to do an online course. So I did an online course about documentary making. I thought this is a much more interesting approach. And so with the Decision Making Uncertainty Center behind me and their theoretical frameworks, desperately in need of a good story to bring it to life and then I had multiple really great stories um I then took this really enormous risk uh I knew I was on something I'd been piloting it as mini workshops I built a green screen me and my kids have built a green screen stage at home so that it would look and feel very very different and I was out of cash totally I'd spent the last the last bit of family I saw I was well into credit cards like the the decisions I'd made pre-covid were not sustainable in covid and and so I decided I would create and launch the world's first interactive documentary, Scientifically Proven to Increase Your Own Sight Tolerance.

31:54And I made an advert for it over a weekend and put it up on Monday, gave myself six weeks, and that was it. We had to sell out. And luckily we did. And two Netflix execs came to that pilot that you were at. And then they backed me for the next year and a half and gave me money and taught me how to make it into a real documentary, just like the UCL team did. They said this is a psychological intervention, the likes of which we haven't seen. The results are extraordinary. And so with these two partners, you know, as a great pairing of science and story, we've now created this. And now it actually is the thing that, you know, it was once a future truth.

32:25And now it's a valid psychological intervention and a great bit of storytelling and a real joy to bring to the world. I mean, UCL and Netflix does feel like quite an impressive partnership to bring something like this to life. It was lucky as fuck. Yeah, lucky as fuck, sure. But preparation versus opportunity yeah um there's something that i want to talk about because it's something i've done a lot of the art of the pivot so for those that don't know that are listening this is the idea that you're running your business everything's going uh well and then it's going to shit and so when things go to shit you have a few options options on the table and one of them is obviously to give up and close down and that is quite often exactly the right thing to do and other times it's sort of a no, I'm unwilling to fail.

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33:15And therefore, I will pivot, I will change the business to be this new thing that I really do believe it could be. In that process is a lot of uncertainty. Firstly, you're dealing with I'm speaking from personal experience. Firstly, you're dealing with the acceptance of failure, you are unable to do the business you set out to do in the first place. and so you're not just dealing with the grief of coming to terms with your own inability to build and your fallibility you're also at the same time trying to skip over any morning period to go into inspiration land of a new path of what you could create it's a very interesting and difficult psychology to manage.

34:01And I've done it twice. I'd love to know what, as an uncertainty expert, people need to know. And honestly, as well, worth saying, this is a very difficult time in business, has been the last 18 months. Often startups have two choices, give up or pivot. So I think this is going to speak to a lot of people because a lot of people have to choose the pivot path or choose the pivot path, it's worth saying. How can they manage their uncertainty?

34:36Yeah, and thank you for reminding that final point because it is, it's fucking hard, isn't it? And I think you called to some of the really important parts of it because it's connected to your ego and identity. It's a deeply emotional process. If you've got people who are relying on you, that adds a whole other hue to this thing. and there's the idea that you hoped it was going to be, which in your mind was a reality. So morning is right. There are two well-known states, readiness for change and resistance for change. And we tend to oscillate between those. In fact, if you zoom out even, I think firstly, I think zooming out is a really good thing to do.

35:12The further the perspective you can take, the less abrupt your pivot will look. And the less abrupt it is, the more easily you'll be able to manage and handle it. One of my mentors once told me that all of the whole entrepreneurship journey is from a distance a nice curve and when you're up close it's a fucking horrible stairway where there's a series of horizontals that you trundle on nicely and then whammo you hit the vertical and then for ages you feel like you're not moving and then luckily there's another little horizontal then whammo but you zoom out and there's your curve and i think that's that's that's true to a point so um resistance for change is where and so the the broad you know this most human beings are oscillating between two states two psychological states attract and avoid that's how we've got this far.

35:56We move towards things, we move away from things. And in terms of change in life, this is measured as readiness to change and resistance for change. If you are in a state of resistance to change, it's quite problematic. And it's very hard to go through with whatever pivot plan you're going to undertake. We've all met people, we've all been in that moment, our capacity to invent new narratives and stories, our capacity to procrastinate, If you've ever been confronted with a very difficult decision or an important task, blinked, and two minutes later, you're like deep into social media, a bottle of wine, or starting a fight, or whatever the fuck it is, right?

36:34Change resistance works at a really deep level. And what it's trying to do is keep you safe. Change readiness is a completely different capacity. And this is, you know, if these two states are a track and a void, it's the state of availability. It goes back to being open-minded. It's a very hard thing to do when you're under pressure, but that's the state in which you need to be for a pivot to take place. Otherwise, you're holding on to these ideas. And the trick in uncertainty experts that we learn about this is the mind is based on a predictive model. That's how all of our brains work. We constantly map out and see the world around us.

37:10And so we make a prediction about what's supposed to happen. When that prediction doesn't occur, we get what's called a prediction error. And that's, you know, releases in our bodies as a form of dissonance. and that's to train us to go and do the right thing. And business is really hard because the predictions we make, you know, we make a spreadsheet, we put some slides together and then we think it's reality. And it is in a way, right? It's a future truth and we're trying to convince many others of it. But when it doesn't go as we've expected, prediction error takes place and that forms dissonance in the body, which releases nasty chemicals and doesn't feel good.

37:38So the first thing to note is being able to spot the difference between an actual error and a prediction error. Have you made a mistake or have things just not gone to plan? then there's letting go of the plan itself you know plans are great until we get hit in the face or whatever the phrase is and you know we've all written plans that were meant to convince other people and then we've fallen foul of being convinced by them ourselves so being able to separate from that comes to something that i've always found really difficult in fact the thing i've always found most difficult as an entrepreneur the letting go the saying no and the deciding what you're not going to do.

38:13And I learned this only recently that the CIDE at the end of decide is from the same etymology as homicide or suicide because it means death to the alternative. So when you really put something down, you know, you can't actually really fully change unless you completely put something down. The other state, so if our brain is working constantly on a predictive processing point of view, when things don't go as planned, prediction error occurs, we find it very hard to move, we become very, very brittle, resistance to change. The alternative state we try and push out towards is to increase this, you know, increase the palette of opportunity as to what's going to happen around you.

38:49And that's to update your predictive model. There's lots of different ways you can do this. Really good culture does it. Lived experience of others does it. If there's someone that you know and love and they told you about a dangerous traffic zone, you don't need to go to that corner to know that you'll keep your kids away from it. there's a set of experiences which increase our predictive capacity for the world um one of the uncertainty experts we interviewed he'd been a prisoner of war um his men were being held as with he they're being tortured and they all lost their capacity for for reasoning but it was only going to be a strategy that would get them to safety and he told me about the ooda loop which is what raf pilots get taught and it's how to pivot at speed observe orient decide act and we're all operating on OODA loops and it's how you update your predictive model of the world right so you're in prediction um uh prediction error dissonance my world's got short small shorter and smaller so OODA loops how you may move your way out of it observe the the the broadest amount of available facts you've got is this working or reorient itself no it's not I need to try something else decide to try the new thing great take an action and then repeat and then repeat if you're under pressure and feeling stressed and you can't quite work out then your OODA loops are going to to be very very small the more perspective and power you've got the larger they're going to be the rf are taught to do these things in like millisecond rotations and it's how you're able to make decisions when you're going at 500 miles an hour but it's a really effective model when you're trying to work out what this pivot if it is necessarily a pivot or is it just a necessary part of the the mess that that precedes any success there's no one's got to success without it and the other part that we learned I learned in all this that surprised me was the necessary failure ratio of any good idea it's about 20 % to get something to work you want to be failing at around a 20 % mark so that you can put the things out if you can decide to let them go and then move on but once again the final part of it is the big difference between change readiness and change resistance isn't cognitive it's emotional and so I think the things that's why I welcome them the final parts of it if someone's going through a pivot you can't just plan it you have to be able to think it and feel it understand what it is and why you aren't letting it go because otherwise change resistance is going to trip you up and you'll call it a number of different things but if you're not on board in body and mind you're not going to be able to go through it yeah that resonates actually makes a lot of sense um a lot of what we talked about has been you know how do i as a founder deal with uncertainty because I'm used to dealing with uncertainty, entrepreneurship's about uncertainty, blah, blah, blah.

41:31But actually my team is going to go through the same uncertainty I am, realistically. They might be protected from some of the facts and whatever else, but ultimately I presume to build a thriving organization, I need to have an organization that's resilient and capable of handling uncertainty. So how do I train them? book them all on the uncertainty experts exactly answer um the

42:02in a survey of around 20 000 people i think i said this 70 odd percent of them seem to be in the low uncertainty tolerance from what we can segment in our data entrepreneurs have a typically high tolerance to uncertainty as you'd imagine so it has to be considered in the round if we're thinking about how this is going to be useful both in a team and in a society setting you can think about it uh uncertainty tolerance is a it's really distinct so people with in environments or in groups with low uncertainty tolerance there is a tendency towards group think because we're less able to speak our minds or even work out what it is that we think so we'll go with the with the group we're also more prone to uh binaries so if someone you know someone's being the strong person or there's a big argument going on uh we're more prone to criticism so we'll start taking less risks or less likely to speak out so you can really see how uncertainty tolerance has an effect on a group setting it's been studied in organizations it's been studied society in numerous studies in north and south america around elections when there's low tolerance to uncertainty in the community we will go for the extreme tendency we'll go for whatever backward looking bullshit narrative is being sold and we're less able to handle the the nuance and the space in between high tolerance for uncertainty however high levels of empathy creative problem solving ability to handle doubt.

43:18So point one is we need to move the uncertainty tolerance of a team. And when we've worked on this and we've just increased it of a team, the leaders get freaked out because the whole team are taking risks and they're like, wait, I didn't actually mean this to work. And vice versa. If the leaders do it without the team, a challenge happens. And this is best embodied by a survey question I've been asking recently. We now do a leadership specific version of this. In a moment, actually it'd be interesting to know what your answer is. In a moment of real uncertainty in front of your team, would you prefer to be seen as decisive, even if you knew it would lead to a negative outcome, or indecisive if you knew that it would lead to a positive outcome?

43:57Personally indecisive. Then you are one of the 23 % who answered indecisive. The vast majority prefer to be seen as decisive, even knowing it would lead to a negative outcome. when we segment the data between general population leadership teams it goes up to about 90 and then we interview people afterwards and a fucking course right because the whole way that everyone has learned business and leadership right up until the minute is bravado absolutely i think i answer that way because i don't actually do those things i think you are an excellent demonstration of the paradigm shift that leaders need to go through and i've seen that in the way that you have articulated the pivot and the emotional states of this and the blurring of fatherhood i mean that's that's that's pretty clear but you're in the minority i mean hopefully you're the beginning of the shift towards leadership that we need right but the most of the mbas we've ever learned will absolutely tell us the indecision kills businesses and it's true it does of course it does but what's the space in between because when we we ask this very same question leaders will go of course we had to say decisive you have to right that's the tie therein and the teams will go yes we totally expect that to be the answer and we will roll our eyes because will be the ones who have to deal with the fucking shit show of you making a decisive decision.

45:12And, you know, play that out at a policy level. Play that out at a politician. Play that out at a senior. This is where statements come from that then we have to spend however long unraveling. But what does this mean? For a leader with a team, to be honest, in the moment that we're in, there aren't that many questions that don't end, honestly, with the answer, I don't know. Right? But I think it kind of sums up the paradigm of leadership and team building they're in. How do you say I don't know in an inspiring way? Who's ever met a team? I don't know. I don't know and you're not going to know either.

45:47Yeah, exactly. Tell you what, none of us fucking know. And a team who's under stress, who knows there's three months worth of runway, two months worth of runway. I'm sure there's people listening who've got a week worth of runway. Yeah, for sure. No one wants to fucking hear I don't know. But what if that's the truth? what if being sold decisiveness if that's going to be what costs you is worse so i think the answer to that is i don't know but we're going to work it out together because i think i don't know on its own leads to inaction and fear and i think i don't know but we're going to work it out together leads to collaboration when we started the uncertainty experts the companies that came to us would say right we get it yep the whole team's fucking coming to terms with this shit show um Can you give them confidence and clarity?

46:32And we'd say yes, because we didn't know what we were doing. And the answer now is definitely no. You would never say I don't know, that's for sure. Yeah, I do now. God forbid. I don't know is all I fucking say. But we'll work it out together. The brief has changed. Smart businesses who are coming to us saying, we're not expecting them to know it all. That day's passed. We're expecting them to be able to learn it. Maybe not learn it all. and what we want is skills of collaboration and curiosity we need a team that can stick together we need to be able to handle the doubt like doubt is only ever understood universally as a negative yet it's also a place of discovery and we know that and anyone who's had those experiences and why they want to be an entrepreneur and why they're here you know it's like parenting there's only 10 of the moments that make up for the 90 of it which is a fucking horror show but those 10 percent is so good they're so good and the reward that's triggered in the body is directly correlated with how unlikely the result is going to be the bigger the risk the harder the challenge the reward is greater that's how dopamine works that's how all things like that work so we are looking for those curves no matter where which point you're at it and no one ever wants to hear that when they're on the downside of it i certainly didn't want to be told i was here you know to learn fuck it but i think one of the key things for a team leader beginning to explore these questions is to be able to identify the difference between problems and and polarities and we're i think there was once a study on this 95 of um problems have a solution there's a yes no or a series of yeses and no um but increasingly we're looking at things that don't have a clear answer to them and what is and this is something this is an exercise you and a team can do observe is this a problem or is this a polarity polarities have a very paradoxes you know they have a very different way of managing it.

48:19There's multiple outcomes, many of which seem good. How long can we hold on to those? Because the longer you do, the more you're going to explore them, the more you're going to discover something new. It's the F. Scott Fitzgerald line. A sign of a first-rate intelligence is being able to hold two conflicting ideas in mind at once and retain the ability to function. Turns out this is true. 2020, Yale University, there is no state that drives neuroplasticity, our ability to learn and conceive of new ideas more than uncertainty. Hold it. hold your nerve hold that space that's what a leader's role is and the team's capacity to build into that space and that's where our new market our new product the new idea the new message is going to come from how do you manage i mean you sort of speak to a bit but how do you manage poise and you know other than i don't know uh but how do you deliver messages like that with I guess authenticity but not spreading fear but being honest and truthful you know feels like an art more than a skill hmm hmm hmm hmm hmm hmm hmm hmm hmm hmm hmm hmm it's because I'm trying to think I thought you were showing me that's how no no no no no actually that is it step one that was the answer I was trying to not give you a glib soundbite although i know that's what we want um i think the answer is in what has been the most difficult bit for me out of all of this and it's in what's known as embodied cognition uh the the most radical idea in cognitive sciences is that we have two brains you'll know this from from heights right the gut and all its various um sensors and the vagal whatever it's called, nerve, that allows these two things to coexist and correlate and communicate leads us to a place of embodied cognition, which is the scientific terminology for gut instinct.

50:20I was previously the least embodied person I think I've ever met. As Ken Robinson beautifully once said, my body is just a vehicle for getting my brain to the next meeting. I had very little awareness of anything that was going on below the neck. And that was all right, right? Because I'm, I thought I was pretty smart and I could think my way through it or if I couldn't I could make you laugh and if I couldn't I could you know come up with a way out um and this has taught me to have my own arrogance around intellect and and of some really difficult moments where shows of sincerity become very different from acts of sincerity and the process of embodied cognition allows us into this space and if you can rationalize all the available facts that you have at your disposal and then combine them with what you know to be true you will end up making better decisions it's very hard to know what you know to be true but you can we can all know that in moments we've relied upon this system so it takes exercise and it takes practice it's been it builds on the work we already talked about interoception being able to name things as they go on your body whether you know be that challenging you can give them actual names um but once you begin to register and land or participate in your body's fullest intelligence and an ability and you take beyond what you've called gut instinct into a realm where you can you know the studies show i mean take it outside of mathematic puzzles decisions we make through our gut instinct are just as reliable as ones that we make with our intellect i was going to say this they're actually slightly more so apparently and the reason scientifically for that is your gut processes the information to your brain faster than your mind can.

52:08So your vagus nerve is a two-way communication superhighway. It's a good way of looking at a motorway. But they previously thought was brain to gut. So therefore, feeling nervous need a poo is a very good example of I felt that and then I felt that. Actually, the other way is even faster. So actually, when you're in a fight or flight or a, you know, this is your eighth sense thing that you were talking about interoception, and like, I don't know, something's off about that guy. Those feelings that are in your gut, they are often the correct one. Yep. They go up to your mind. Yep. Your mind plays out rational things.

52:45I don't know, you've only met this guy like just now. Why are you being so judgmental? Like every other guy you met recently was fine or whatever. And so you talk yourself out of it. And that's usually right. Totally. And this, I mean, this is one thing we heard from every single interview we did with the different uncertainty experts, whether it was Rez who grew up in a refugee camp in Pakistan or Carl, who was running gangs in Brixton, they all, they came to rely on that internal set of signals, like for their life. And once you've relied on it to that degree, you begin to know that you can cope with it.

53:17But the key is reflection. If you don't reflect on it, you won't harness this skill. So everybody has, everybody's got a decision coming up, listen to this, take the decision first with your gut, and then bring in the best of information you can, and then go through the decision and then come back just just a couple of seconds it doesn't have to be arduous what was my gut instinct that time how did it feel where was it what temperature hue sound whatever you know give it as much description as you can and then do that each time and in time you will get to learn the difference between the left side of your gut and the right side if you got one that feels blue or hot or whatever it is and you'll be able to start using it that's just the process it's not it's like every other aspect of the body that metaphorically works like a muscle and reflection is the key that shifts it.

54:02But to go back to the point about poise and how embodied cognition comes together, I mentioned the work of the DMU, Decision Making Uncertainty Centre. The theory they propose to the world, conviction narrative theory, kind of helps answer this question. So embodied cognition is very interesting because one of the other ways that the body thinks and the brain doesn't is that it can kind of transcend then time. That makes it sound a bit grandiose, but let's think about it like this. So the brain doesn't really do abstract concepts like time. A dream or a memory can bring back emotions just as much as if they were happening in the present moment.

54:38So what conviction narrative theory does is it takes this idea into the future. So let's say we've used our interception, right? We now know what that marker means, that signal. I don't need a we. Genuinely, there's something wrong, so I'm going to act on that. I'm now practicing in body cognition. I accept I've got two decision making centers they've served me well before so i'm gonna feed what my brain needs to understand i'm gonna rely on my gut i've been reflecting on it and now i need to make a decision about the future because i need to show up with some poise i've got to show a level of gravitas and belief and that's hard for me to do right now because i don't fucking know what's going to happen and the team want a decision and it's friday and we've got to pay the wages and i can't whatever these are i'm just thinking of my own experiences when i've stood there and had to try and show up in front of people um what conviction narrative theory suggests is if you then project yourself into a future state.

55:27And this requires a degree of mental rehearsal, simulation, imagination, role play, call it what you will. Push yourself into the future state that you haven't yet inhabited and imagine the scenario. Try to inhabit emotionally the scenario if it goes one way. How does it feel? Is there a cue? Is there a, that doesn't feel right. Or that does feel right. Like you just said, I can trust that person. I can't. And then put yourself into the alternative scenario, the B scenario. And again, try to imagine how that looks and sounds and feels and what it's like. And again, look to the body, look for the cues and use your brain.

56:00How can you process those cues? Once you've existed in those future states for a little while, just mental simulation, right? I'm not actually talking about back to the future, just good scenario planning, but with your emotions. And then come back to the present state. Turns out the gut instinct is just as reliable in a future imagined state as the present state. So it's an opportunity to make a decision in a future environment. And now we know the gut instinct can be more reliable. You know it can be more reliable. So then you bring back a sense of confidence, future truths, and then you can stand up in front of your problem and project, project the confidence that you know.

56:35I like it because you can't think your way out of an anxiety issue. And yet thinking through the future and the ruminations of the different circumstances is in itself an anxious practice. So I quite like the idea of the dichotomy of that, but actually also being able to get to a conclusive belief because you're playing alternative scenarios rather than just ruminating on one despicable future. Exactly. And it's the difference between worry and meta-worry. Worry is a really natural and helpful thing. It's a form of scenario planning. Meta-worry, which if any of you are waking up at three in the morning worrying about things you can't possibly address in that moment, is when worry loops have got caught up in themselves and now you're kind of worrying about the worry.

57:20I think of it as the worry go around. The worry go around is when you work all day and you're worrying about what it was that you said to your partner when you left in haste that morning or how you didn't really hug the kids or perhaps you didn't feed the cats or you left the toilet lid open or whatever it is. I think I did all those things. All of those things. And so then you don't really focus properly at work. Every single moment is like trying to get back to the place and then you eventually get back to the place where the kids are and then you just start worrying about work. and actually I wasn't very present today and I really didn't handle that meeting very well and I let all my worries and anxieties at work and then snap.

57:50And so then you don't really come back and connect with all the things you've got to do until then you leave the house the next morning to get back to work and then start worrying. And this worry will move because its job is to do that. Whatever you've got in short focus, your spotlight focus, it will go back to your stage light focus because that's its job is to keep you alive. It's why you worry in the few minutes just before you go to bed because that's really a moment you need to be alert. But this works well as well. There's another technique for a leader trying to have this sense and moment of poise to be really practical on all this because it can start to seem a bit ephemeral so here's a really practical tool that you can use cognitive restructuring uh is a really deceptively straightforward technique and it's really good for moving past fear and these scary moments if you can dan and anyone listening think of a short-term fear you have something that's limiting you and holding you back something you're scared Adolf?

58:42You don't have to share with me. I'm trying to think of one. It's caught me off guard. Short-term fear.

58:52I mean, anything daughter-related, obviously. Yeah. Great. I'm taking her out for the whole day tomorrow. Is she going to be a complete nightmare or a little angel? Short-term fear. Great. Okay. So that doesn't feel great. And that could then lead to limiting beliefs. I shan't take her or I won't take her for long. Or maybe I'll distract her or whatever, sedate her. Well, it depends on your approach to parenting. Right. So what is the regret associated with this event that you'd most want to avoid? A poor memory. I'm really looking forward to it. I love that we do. I think dad and daughter today, no mum, just us.

59:34but you know you're basically doing those things and she's two and a half so i'm doing that for me not her she won't ever remember it so for me it's about creating a nice memory not a bad memory she won't consciously remember it but you know side note all all of our values are based by the time that we're three years old so you know it's a very very very good thing to be doing um and conscious memory is just one very small and very unreliable part of who we are maybe i shouldn't take on that bank robbery that i was planning then i'll choose something a bit lighter different set of values uh okay so now we inhabit both these two things so there's the short-term fear of tomorrow that doesn't feel good but that's just mild anxiety now let's really like check in with the feeling of regret like what would that feel like it was a bit shit or you didn't go through with it or you know wasn't the memory that you thought or you had the you know a disastrous day which is then going to scar scar her and upbringing resentment regret resentment is the most emotionally costly of all the emotions it really like the guilt that you'll feel that giving into your short-term fears guilt passes really quickly you know good apology gets us past most guilt resentment doesn't it doesn't fade its potency remains it's the line you know resentment is the poison you hope someone else drinks um and so you contrast your short-term fear with the regret you want to avoid and we've asked this question many many times i can tell you there's 91 of people depending what you were thinking about listening to this 91 of people say by and large their fear that's holding them back is a fear of failure makes total sense yeah and again similar proportion i think it's about 89 percent of people say the regret they most want avoid is a missed opportunity and that makes sense too or can be condensed as those two things and suddenly the human condition reveals itself and it's also simple and the thing most likely in the world to lead to a missed opportunity is of course fear of failure and if you try to hold those two things together the fear of failure yeah that's not nice i don't want to stand up in front of my team and look like a dick.

1:01:26But the fear, the feeling of the regret that I will face if I don't take this decision or I don't go through with it or I have to fold this up before it's had its chance. Nah, man, that sucks. That's gross. One of the uncertainty experts describes this exact technique and he takes the regret that he doesn't want to have and he imagines putting it in a syringe and then finding the syringe on the floor and then trying not to. I mean, he makes it as gross a thing as possible. And there's much nicer ways of doing cognitive restructuring. But nonetheless, you then hold in your hand the short-term fear that, of course, we face every single day, and a much more powerful emotion that will drive you through it every time.

1:02:02And again, it proves to us that these future states, future inhabited states of emotion, can give us clues to the uncertainty that we're facing and allow us to step through them. That's interesting, because they are absolutely the enemies of each other. Yeah, or they could be the solution to yeah all that okay leaving on a positive note what i think we've only hit positive positive note more positive notes that are genuinely expected nothing less from you but mega insightful and fascinating and gives a lot of food for thought on how to approach for me personally and i think sadly a lot of listeners uh very real things that are coming up in their lives imminently so for anyone that is about to approach this can you please provide a very very short clear summary of the core things that they need to make sure that they're doing soon as uncertainty hits them next time okay um so a couple of things you can draw on immediately is that uncertainty is going to affect your body faster than you can think about.

1:03:16So the first thing to do is to regulate your body. So that could be breathing. It could just be moving your body, shifting yourself out of an environment. The simplest things. I mean, embodied practices can sound a bit icky. But that's stuff like this, right? Shaking and dancing or whatever. Get outside. Get into the fresh air. Take a few deep breaths. Move yourself. Go for a walk. Emotional regulation sounds complicated. It's much easier than you think. If you are in a sustained period of uncertainty, take on a regular practice. particularly any kind of sport dance yoga whatever the fuck it is that brings you back into your body i like structured violence and once a week i do fighting and it's the best thing i've ever done for a non-embodied person i had to do something fairly radical to bring myself into my body and it's it's a yeah that's that's the 101 the fundamentals of it then you bring yourself into the next stage and remember fear fog stasis that's the stage we have to go through so the first thing is we have to regulate the fear once you know you're back in a state a moment of homeostasis, you can tell that, right?

1:04:13Practice this interoception. Ask yourself, have a conversation with your body. That's going to sound stupid, but the more you air it out loud, the more communicative you will come. Very few of us are expert in our bodies and we should be. You know, you wouldn't not read the guidebook on any other really sophisticated thing that you're going to be with forever. So get a little bit expert on this thing. Name some of those feelings, make that practice of interoception something. It will serve you well. The most high-performing, Execs, athletes, investors in the world have naturally high interception.

1:04:45If you increase your interception, you increase your chances of navigating through uncertainty. And then you enter the second state. So the fog, the way that you eliminate the fog and turn it into a space of agility and creativity is to increase your capacity for it. So remember, this is the prediction models, predictive processing. We're all gifted into this life with a negativity bias of around one in 10. That means of every 10 situations that will come your way, your body, your brain systems are going to argue that just about one might be worth trying and the rest are going to work against you.

1:05:14Some psychologists think this is now around one in 200 because of the fucking fucktastrophe of the world and the amount of notifications you get and whatever. Extrapolate that across your working day. That means there's 12 minutes when you might think, oh, give that a chance. So just remember your internal bias is set for negative. So when your brain is feeling confused, you've got to play that role. you have to increase your capacity for prediction. So order off the menu, take a different route, do unusual things, keep throwing a little bit of lightweight uncertainty into your life and reflect on it.

1:05:45That's how you update this predictive model. Or just now, go back into your own life's experience. What are the three best stories you've got? What are the three moments you're proudest of? And what is their relationship with uncertainty? I'm going to bet that they were not the most predictable moments. And remind yourself of that. We know it's an axiomatic truth that whatever doesn't kill you makes you stronger but we only really believe that retrospectively we don't think about oh great here comes something that's nearly going to kill me it's going to make me much stronger but that that attitude is the difference between post traumatic stress and post traumatic growth you know it's just that's that singular moment of alertness is how we'd go into something as to whether it's surprising and delightful or deeply anxiety making and then that third state the stasis i think arguably the hardest one right Because that's where people, when they're stuck and you try and keep moving, it's when you break them.

1:06:35And there's no one listening who hasn't been close to breaking or isn't close to someone who has been breaking. And that is fucking heartbreaking. It's hard as anything. And that is not the moment to push people through. In our work, what I believe is the way out of stasis is connection. For a while, I thought it was trust. I think that's a big component of it. But if you can connect to what matters to you, connect to yourself, connect to others, connect to the reason you're doing this endeavor, and that can be as material or commercial as you like or as high-minded and purposeful as you like, then you begin to move again.

1:07:08It's only through connection that we begin to find our way through it. So I think that's the approach. Fear, fog, and stasis are the natural human underlying proponent of uncertainty, and that's why it's fucking horrible. You can't think your way through uncertainty. You have to think and feel your way through uncertainty. Use your feelings to regulate the emotions. Allow that fog to become a place of agility and creativity. And the only way out of getting stuck is to connect. Sam, thank you so much for joining us on Secret Leaders. I've learned a ton. Thank you. I appreciate it. Very much for having me.

1:07:38I really enjoyed it. Thanks very much for having me.

1:07:46That was my conversation with Sam Conniff. I really enjoyed recording this episode. Sam just has such a calm presence and so many great insights. If you enjoyed this episode and found it useful, please take a second to share it with someone and check us out on YouTube at Secret Leaders Podcast. Thank you. See you next time.

From the publisher

As a founder, uncertainty is the air you breathe.
Sam Conniff, entrepreneur, bestselling author, and co-creator of the Uncertainty Experts, shares his invaluable insights and strategies for navigating the unknown and transforming your relationship with risk.
Drawing from his experience and the Uncertainty Experts program, Conniff breaks down the mental models and techniques that can help you find stillness and comfort in the face of uncertainty—and reveals how anyone can build their uncertainty tolerance and thrive in the chaos.

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